Limited Brands Reports June Sales

July 11, 2002

COLUMBUS, Ohio, July 11 /PRNewswire-FirstCall/ -- Limited Brands (NYSE: LTD) reported a comparable store sales increase of 5% for the five weeks ended July 6, 2002 compared to the five weeks ended July 7, 2001. Net sales were $858.7 million, an increase of 8% compared to adjusted sales of $793.3 million last year. Adjusted sales in 2001 exclude sales from Lane Bryant, which was sold to Charming Shoppes, Inc. (Nasdaq: CHRS) in August 2001. Net sales for the five weeks ended July 7, 2001 including Lane Bryant were $878.1 million.

(Photo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

The Company reported a comparable store sales increase of 4% for the twenty-two weeks ended July 6, 2002 compared to the twenty-two weeks ended July 7, 2001. Net sales were $3.557 billion, an increase of 8% compared to adjusted sales of $3.302 billion last year. Net sales for the twenty-two weeks ended July 7, 2001 including Lane Bryant were $3.707 billion.

To hear Limited Brands' prerecorded June sales message, call 1-800-337- 6551, followed by the passcode LTD (583), or log onto www.Limitedbrands.com for an audio replay.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Bath & Body Works, Express, Express Men's (Structure), Lerner New York, Limited Stores, White Barn Candle Co. and Henri Bendel, presently operates 4,564 specialty stores. Victoria's Secret products are also available through the catalogue and www.VictoriasSecret.com .

THE LIMITED, INC. June 2002

Comparable Store Sales Increase (Decrease):

June June Year-to-date Year-to-date 2002 2001 2002 2001

Victoria's Secret Stores 6% 0% 7% (5%) Bath & Body Works (3%) (6%) (6%) (8%) Express 7% (4%) 7% (3%) Lerner New York 7% (5%) 5% 1% Limited Stores 13% (8%) 11% (2%) Total Apparel 8% (5%) 7% (2%) Limited Brands 5% (3%) 4% (4%)

Total Stores:

Express Stores Stores Beginning Year-to-date Integration Operating Operating of Year Opened Closed (see note) at 7/6/02 at 7/7/01 Victoria's Secret Stores 1,002 12 (6) - 1,008 976 Bath & Body Works 1,615 19 (10) - 1,624 1,512 Express Women 667 2 (4) (16) 649 660 Express Men's 439 - (32) (16) 391 456 Express Dual Gender - 1 - 16 17 - Total Express 1,106 3 (36) (16) 1,057 1,116 Lerner New York 522 - (9) - 513 552 Limited Stores 368 - (7) - 361 382 Total Apparel 1,996 3 (52) (16) 1,931 2,050 Henri Bendel 1 - - - 1 1 Lane Bryant - - - - - 650 Total Other Businesses 1 - - - 1 651 Total Limited Brands 4,614 34 (68) (16) 4,564 5,189 Note: "Express Integration" represents conversion of side-by-side Express Women and Express Men stores to Express dual gender stores. There is no impact on total Express square footage.

MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X64788226 SOURCE Limited Brands Web site: http: //www.limitedbrands.com http://www.VictoriasSecret.com Photo: http: //www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO AP Archive: http://photoarchive.ap.org PRN Photo Desk, 888-776-6555 or 212-782-2840 CONTACT: Tom Katzenmeyer, Vice President, Communications and Investor Relations of Limited Brands, +1-614-415-7076 CAPTION: CLM001LOGO LIMITED BRANDS LOGO Limited Brands logo. (PRNewsFoto)[AS] COLUMBUS, OH USA 05/20/2002