THE LIMITED’S LEGACY DECADES OF RETAIL DOMINANCE Les Wexner opens THE LIMITED A lot has changed since Les Wexner created his Limited INTIMATE BRANDS Reacquires Intimate Sells remaining Wexner steps Wexner leaves L Brands splits into first The Limited goes public, 1969. spun off as a Brands, recombining stake in The Limited, down as the board of two standalone store in Upper brand nearly 60 years ago. Here is a look at L Brands over public company its businesses, changes name to CEO, 2020. directors, 2021. businesses, 2021. Arlington, 1963. the years, from its mall openings to the latest split. These brands were becoming LIMITED L BRANDS, 2010 included as part of BRANDS INC., 2002 n Public company n Brands Intimate Brands: BATH & BODY WORKS INC.

Bath & Body Works Bath & Body Works launched, 1990 White Barn Candle White Barn Candle launched, 1998 Pink launched, 2005 Pink Acquires Victoria’s Secret, 1982 Victoria’s Secret

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The Limited Sells majority stake in The Limited, 2007

Express launched, 1980 Sells Express, 2007

Structure launched, 1989 Structure folded into Express, 2001

Lane Bryant acquired, 1982 Sold, 2001

Acquires Henri Bendel*, 1985 Closes all stores, 2018

Acquires Lerner New York*, 1985 Sells Lerner/New York & Co. brands, 2002

Limited Too launched, 1987 Too Inc. (Limited Too) spun off, 1999 * Brands and stores Acquires Abercrombie & Fitch*, 1988 Abercrombie & Fitch spun off, 1996 Source: Business First research, L Brands

Galyan’s Trading Co. acquired, 1995 Sells majority stake, 1999

Forms Alliance Data Systems in merger Alliance Data Systems goes public, 2001 of the credit card businesses of The Limited and JCPenney, 1996 Acquires La Senza, 2007 Sells La Senza, 2019