2 Special Advertising Section shop MERLE HAY MALL

GRAND OPENING, SUNDAY, JULY 24 AT 8 AM

Soon!

The world’s largest and most respected gourmet coff ee company will soon call Merle Hay Mall home! , Inc. is currently Just opened! Fun and funky fashion-forward private label constructing an 1,836 square-foot store at the sportswear and accessories for “tweens” ages 7 to 14. east entrance to the mall, across from Applebees. This store will be the fi rst stand-alone store in the Des Moines area. Enjoy tasty beverages, food and merchandise in the comfortable indoor seating area or at the outdoor umbrella tables. In a hurry? Swing through the drive-up window! Opening mid-August. In the Target hallway across from Old Navy shopshop MERLE HAY MALL SpecialSpecial AdvertisingAdvertising Section 3

ISSUE NO. 6: AUGUST/SEPTEMBER/OCTOBER, 2005

Mall Events 4 There’s always something going on at Merle Hay Mall!

Look Smart 6 AUGUST 5–31 Get the skinny on the latest fall fashions.

Shop Savvy 7 Check out these tips for the back-to-school shopper.

Otis’s Fun Forest 8 will be given away to area schools! Ready for a challenge? Try this wordpuzzle! Raising money for your school while you shop at Merle Hay Mall is easy! Here’s how: 1) Shop any store in Merle Hay Mall. VISIT US ONLINE! WWW.MERLEHAYMALL.COM 2) Bring your receipt(s) to Customer Service. All receipts must be from purchases made at Merle Hay Mall from August 5–31, 2005. Each receipt can only be submitted once.

3) The more you shop, the more you earn for your school! The school with the highest total receives the largest percentage of the $10,000, and no school will receive less than $25.

Our new, expanded store is 3,000 square-feet of body-pampering lotions, 4) Tell your friends, family and neighbors to help your school raise money by shopping at Merle Hay Mall! shampoos, candles, accessories and more! Find extended lines of your favorite brands, including Breathe, C.O. Bigelow, , True Blue Spa, and the new Le Couvent Des Minimes. Open August 1 in the Lower Bridge Court, across FOR MORE INFORMATION, CALL (515) 276–8551 from Christopher & Banks. 4 Special Advertising Section shop MERLE HAY MALL Mall Events KIOA Classic Car Giveaway Put Star on Your Car Be True To Your School Back to School Fashion Show July 23, 10 AM–NOON, parking lot near July 30, 2 –5 PM, parking lot near the August 5–31. August 6, 1 PM, Lower Bridge Court. the Main East Entrance. Main East Entrance. Shop for back-to-school at Merle Join Guest MC Mary Day from Register to win a classic American Get your Star sticker and more with Hay Mall and earn dollars for your Lite 104.1 to find out what’s hot automobile with 93.3 KIOA Radio. Star 102.5 Radio. Also, qualify to win school. See the ad in this insert or and what’s not in back to school Also, qualify to win a Back Pack a Back Pack of Prizes and a chance at visit www.merlehaymall.com for more fashion trends and accessories as of Prizes and a chance at $25,000 $25,000 tuition from Merle Hay Mall! information. participating Merle Hay Mall stores tuition from Merle Hay Mall! showcase their fall styles.

Deck the Walls 4-H4-H ClothingClothing EventEvent Art Sale & AugustAugust 111–13.1–13. Trunk Show (4-H(4-H FashionFashion RevueRevue (style show) at NOON July 23–24, Deck the Walls. eacheach day,day, LLowerower BBridgeridge Court.)Court.) Over 1,000 original paintings 4-H4-H membersmembers fromfrom acrossacross IowaIowa toto on canvas in all styles to showcaseshowcase cconsumeronsumer aandnd ssewingewing choose from, direct from skillsskills byby modelingmodeling cconstructedonstructed our International Distributor garmentsgarments aandnd cclothinglothing sselectedelected fforor in . Special framing anan occasion.occasion. TThishis ppresentationresentation iiss a packages available. One portionportion ooff thethe IIowaowa SStatetate FairFair 4-H4-H weekend only! ClothingClothing Event.Event.

Target Grand Opening KidsKids ClubClub withwith ScienceScience July 24, 8 AM. CenterCenter ofof IowaIowa Shop the newest addition to AugustAugust 113,3, 1111 AM and 1 PM, Merle Hay Mall, located at the byby OldOld Navy.Navy. Southeast corner of the mall at Discover the wonders of science Merle Hay Road and Douglas with the Science Center of ! Avenue. All kids are invited to participate in this free program. Creative Movement Dance Company Performance SportsSports CardCard ShowShow July 30, NOON–1 PM, Back Pack Pick August 19–21. Lower Bridge Court. 5th Annual Iowa August 6, 10 AM–1 PM, Sports memorabilia on display and Enjoy dance performances by the Sales Tax Holiday Lower Bridge Court. for sale throughout the mall. students of the Creative Movement August 5 & 6. Win a Back Pack full of Prizes and a Dance Company. Shop Merle Hay Mall for no sales chance to win $25,000 tuition from Mid-Iowa Cactus and tax on qualifying back-to-school Merle Hay Mall! Register at Customer Succulent Society Betty Hill Dancers clothing and footwear. Please visit Service between July 18–31 for your Show & Sale July 30, 2 –3 PM, Lower Bridge Court. www.state.ia.us/tax/educate/ chance to qualify. Finalists will be August 26–28, Lower Bridge Court. Enjoy dance performances by Betty holiday1.html for detailed notified in advance, and Lite 104.1 will Take your pick of prickly plants at this Hill Dance Studio students. information. broadcast the event live. annual cactus show and sale. shopshop MERLE HAY MALL Special Advertising Section 5

HoopHoop IItt UUpp 3-on-33-on-3 BasketballBasketball TournamentTournament AugustAugust 227–28,7–28, 9 AM–5 PMPM bothboth days,days, Kohl’sKohl’s parkingparking llot.ot. Local athletesathletes ooff aallll agesages aandnd aabilitiesbilities $23; Pneumonia shots $35. areare invitedinvited toto participateparticipate inin Medicare cards accepted. thethe wworld’sorld’s llargestargest 33-on-3-on-3 bbasketballasketball tournament!tournament! Games,Games, music,music, andand College Fair If your group is interested, please Kids Club with the Des funfun activitiesactivities atat thethe tournament.tournament. SeptemberSeptember 17,17, 1010 AMAM–3–3 PMPM, registerregister withwith MichelleMichelle atat 276–8551276–8551 MoinesMoines FireFire DepartmentDepartment Winners may qualify for the World Lower Bridge Court. x13 by Aug. 31. Space available on a October 22, 11 AM–NOON, Championships hosted by Disney’s Colleges from around the state share first-come, first-serve basis. by Old Navy. Wide World of Sports Complex in information about programs for October is National Fire Safety Florida. Pre-registration required. students getting ready to graduate Iowa Regional Lily Society Month! The Des Moines Fire For additional information, visit high school and adults seeking Bulb Sale Department presents entertainment, www.hoopitup.com or call 1–888– advanced education. October 15, 10 AM–9 PM, including magic and puppet shows, 618–7108. Lower Bridge Court. to demonstrate the importance of Children’s Storytelling and It’s never too soon to start thinking fire safety. Free—all kids welcome! Iowa Rose Society Sing-a-long with Red Tale spring! Get your bulbs for next Show & Sale September 17, 11 AM–NOON, Spring’s lilies at this bulb sale. “Make it Yourself with Wool” September 10, 10 AM–4:30 PM, near Old Navy. Bulbs available in wide variety of lily Contest & Style Show Lower Bridge Court. Red Tale spins stories about the cultures, forms, colors and textures. October 29, Enjoy a wide variety of roses on American Indian and performs an Judging from 8 AM–2 PM, display and take some home for interactive sing-a-long. All kids 15th Annual Clip for the Cure Style Show at 2 PM, yourself or someone you love! welcome! with Regis Salon Lower Bridge Court October 22. Iowa’s state competition and style Iowa Health Bone Density Sports Card Show All proceeds from haircuts at this show, featuring locally designed and Screenings September 30–October 2. event go to the Regis Foundation for hand sewn wool garments. September 13, NOON–2 PM, Sports memorabilia on display and Breast Cancer Research. Call or visit near Customer Service. for sale throughout the mall. Regis Salon, located in the Main East The Corporate Wellness Services of Corridor, for details. (515) 252–8885. Beggar’s Night Iowa Health—Des Moines conducts Non-Profit Day at Merle Hay Mall screenings to detect osteoporosis October 8, 10 AM–5 PM. Flu Shots October 31, 6–8 PM. and other bone-related conditions. Non-profit organizations from the October 22, 10 AM–2 PM, Halloween fun for the whole family The cost is $18. Registration Central Iowa area to distribute near Center Court. with children’s Trick or Treating required. Please call 1–877–242–8899 information, sell baked goods, and MAXIM Health Systems will provide from store to store in a warm, to schedule your appointment today. more. Pre-registration required. flu and pneumonia shots. Flu shots safe, and friendly environment. 6 Special Advertising Section shop MERLE HAY MALL smartlook What do all students, from grades K-12, have in common on the first day of school? They all want to look their best with back to school apparel from Merle Hay Mall!

Classic Kids apparel for girls that repels spills The first back to school must-have this One girl’s style that’s making the transition and boys! Shop THE and stains! KOHL’S, season is jeans. This year’s trends are all to fall is capri pants. Shop OLD NAVY for CHILDREN’S PLACE YOUNKERS, and about detail in classic low rise waist and cargo capris topped with a T-shirt and jean for trendy and TARGET also carry flared leg styles. Well-worn denim in jacket for a look that’s cute for school and casual clothing in school uniform dark colors with streaks and light colors casual for the playground. Embellished sizes 4-14 for girls apparel for kids. with fray and holes add flair to this year’s jeans from YOUNKERS in dark denim with and boys. most popular choices. Shop THE BUCKLE flared leg are another must-have for her. Trendy Tweens for the latest girls and guys trends in Pair with a long-sleeved graphic tee and Shop GAP KIDS for and Teens denim, featuring BKE, Lucky, Ecko, and fleece vest from SEARS. Complete any girls uniform apparel, Trendy tweens Silver brands. outfit with matching accessories and bags including classic must check out of all styles from TARGET. Boys will be khaki shorts, Merle Hay Mall’s Layer it up again this fall! The long lace cool in school with hooded sweatshirts, pants, and skirts; new store! cami in chocolate under a striped woven carpenter jeans, and Batman lighted long and short- JUSTICE, “Just for top with low rise khaki pants from OLD sneakers from KOHL’S. sleeved cotton polo shirts; and long and Girls,” is a new division in Too NAVY provides the perfect cover for short-sleeved white woven button-down line, providing fun and funky fashion- transitional days ahead. Fitted corduroy Gear up for gym class at KIDS FOOT LOCKER, shirts for girls and boys. Their wovens forward private label sportswear and and tweed blazers for her in shades of complete with athletic shoes and sports feature Gapshield, an exclusive fabric blend accessories for “tweens”, girls ages 7 to 14. brown, available at YOUNKERS, dress up shop MERLE HAY MALL Special Advertising Section 7

casual ensembles and add warmth for chilly fall days. Soften Back to school also means that this look with a lace cami and skinny scarf in dusty rose, the big Homecoming Dance lavender, and slate blue. is just around Check out the funky the corner! selection of scarves this Check out DEB season at THE GAP! Hang SHOP for her out in style with zip-up and RANDALL’S GET WHAT YOU WANT: hoodies over screened tees FORMALWEAR and matching pants from for him. Trendy 5 Steps to Smarter Shopping AÉROPOSTALE. Research what’s accessories ame plan. are available at 1. Have a g Skirts are another smart ANGEL’S, ICING hot and what’s not before you go to the store. addition to any girl’s BY CLAIRE’S, and Take a look at the prices, too. wardrobe, and are very CLAIRE’S. stylish at knee length e a list. Dig through your this season. Check Sporty Scholars 2. Mak out for a Students of all closet and take count of what you already sophisticated selection of ages can show have & what you need. Chances are that preppy and fl irty skirts. their school spirit you’ll discover more than one forgotten The dark denim knee- with sports apparel staple that will be perfect for this fall’s length skirt is another cool from UNIVERSITEES. choice this fall. In addition to a full wardrobe. t your Style Points line of children’s and t. Se e a budge The layered look is also Clockwise, from top of opposite page: adult-sized tee shirts, 3. Mak back for guys this season. sweatshirts, sweatpants, budget before you get to the mall, so Track jackets and zip-up Ready for the pep rally in an Old Navy hats, and other novelty that you don’t spend beyond your means. hooded sweatshirts from items boasting state Polo and boot cut jeans; at the head . Don’t blow PAC SUN over AMERICAN favorites Iowa, ISU, UNI, ourself 4. Pace y EAGLE’S button down of the class in an Old Navy cami and and Drake, they’ve add your entire summer job earnings on woven shirts and screen tees woven top; Hanging out in the halls with local high school teams to the fi rst store you visit. Try things offers a versatile and casual button-downs from Younkers; catching a their roster! layered look. OLD NAVY has on from several stores to get a feel ride in Old Navy cargos, tee and denim. a hot selection of striped Shop DUNHAM’S Sports for the fabrics and to see how the pique polos, perfect when for athletic apparel and styles, cuts and colors look on you. paired with their cargo equipment, including football, khakis or special edition or volleyball, cross country, . Save some $ f boot-cut jeans! soccer, and many others. Sports 5 Once school starts, you apparel and shoes are also later. For the edgier student, available at FINISH LINE, FOOT may discover something all of HOT TOPIC offers punky LOCKER, LADY FOOT LOCKER, and your friends are sporting that selections in rock band tee PRO IMAGE. you desperately MUST have. shirts, black pants, platform If you’ve set some money shoes, chunky boots, and One-Stop Shopping the latest novelty items Want to check everything off that aside, not a problem! Simply in pop culture fads. Shop shopping list in one fell swoop? Des make another trip to Merle JOURNEYS for trendy choices Moines’ newest TARGET, now located Hay Mall and fi nish up your in footwear this season, at the southeast corner of Merle Hay back to school shopping! including mules, clogs, Mall, has the gear, goods and gadgets pointed toe slingbacks, to equip everyone in the house, from and ankle length boots, preschool to postgrad! Along with in brand favorites Dr. Martens, Birkenstock, and much more. the requisite shoes, apparel, accessories, and bags for Other fall footwear favorites include Born, Skechers, and Steve students of all ages and sizes, you’ll fi nd a vast selection Madden, available at TRADEHOME SHOES. of school supplies, from basic to trendy. 8 Special Advertising Section shop MMERLEERLE HHAYAY MMALLALL

Aéropostale Kids Foot Locker American Eagle Kirby’s Pretzel Outfi tters Kohl’s Angel’s Lady Foot Locker Applebee’s Arby’s Lens Crafters Auntie Anne’s Life Uniform Pretzels Limited Bath & Body Maid Rite Works Maurices Brodkey’s Merle Norman Jewelers Merle Hay Lanes The Buckle MHM Cinema California Nails Motherhood StumpersStumpers Carlene Research Maternity Can you unscramble the words to fi nd fi ve school subjects? Casual Corner New York & Co. Cellular Old Navy Advantage Pac Sun Charley’s Payless Shoe NICESEC Grilled Subs Source The Children’s Pearle Vision HATM Place Center Chinese Gourmet Picture People Express Piercing Pagoda SHINGLE Christopher Pro Image & Banks Quick Bite SLIPGLEN Cingular Qwest CJ Banks Radio Shack HOTYIRS Claire’s Boutique Randall’s Coach House Formalwear Gifts Regis Now arrange the circled letters to spell out Otis’s favorite time at school! (Otis has filled in a few for you!) Dakota Watch Co. Salon JK David’s Briar Sam Goody TIME

Shoppe Sears !

! . , , , , Otis’s favorite time at school: school: at time favorite Otis’s Answers: TIME RECESS HISTORY SPELLING ENGLISH MATH Deb Shop Shakespeare SCIENCE Deck the Walls Stitch & Design Dunham’s Shock City Expo Cellular Eye Exam 2000 Spencer’s Finish Line Starbucks Foot Locker Suncoast Fortune Gifts Sunglass Hut Franklin Covey Sunny’s Salon Fred Meyer Taco John’s Jewelers Target * OPEN 7 DAYS A WEEK Game Stop Teddy Bear * SUIT RENTALS AVAILABLE The Gap Connection Global Cellular Todd’s Naturalizer * PRICES FOR EVERY BUDGET GNC Trade Secret & Trunk Show: July 23 & 24 Great American Tradehome Shoes * IN-STOCK SERVICE AVAILABLE Cookie Co. Tropik Sun Greenberg’s Fruit & Nuts * LOCATIONS THROUGHOUT THE MIDWEST Helzberg U.S. Cellular Diamonds UniversiTees * GROOM’S TUX FREE WITH 5 OR Hot Topic Verizon Wireless MORE PAID RENTALS Icing by Victoria’s Secret Claire’s Villa Pizza IHOP Vitamin World ONE WEEKEND ONLY! Over 1,000 original paintings on Journeys Waldenbooks *SEE STORE FOR DETAILS canvas in all styles direct from our International Distributor in Justice— Wilson’s Leather Merle Hay Mall • Des Moines, IA 515.334.9285 Chicago. Special framing packages available. Just for Girls! Younkers nd Kay Jewelers Zales 1821 22 Street • West Des Moines, IA 515.267.1883