<<

JULIEN’S AUCTIONS - MUSICARES® CHARITY RELIEF AUCTION AN OFFICIAL 63RD GRAMMY® PRESS RELEASE

For Immediate Release: JULIEN’S AUCTIONS AND MUSICARES® CHARITY RELIEF AUCTION AN OFFICIAL 63RD GRAMMY® WEEK EVENT ANNOUNCED

GRAMMY® Nominated BTS Offers their Exclusive “Dynamite” Ensembles–the First Costumes from the Global Music Phenomenon Ever to Come Up for Auction

All Proceeds Benefit MusiCares, a Partner of the Recording Academy® SUNDAY, JANUARY 31ST, 2021

Los Angeles, California – (November 30th, 2020) – Julien’s Auctions has announced MUSICARES® CHARITY RELIEF AUCTION will take place live in Beverly Hills and online at juliensauctions.com on Sunday, January 31st, 2021. (top photo: BTS wearing their “Dynamite” ensembles in a photo from Big Hit Entertainment)

PAGE 1 Julien’s Auctions | 8630 Hayden Place, Culver City, California 90232 | Phone: 310-836-1818 | Fax: 310-836-1818 © 2003-2020 Julien’s Auctions JULIEN’S AUCTIONS - MUSICARES® CHARITY RELIEF AUCTION AN OFFICIAL 63RD GRAMMY® PRESS RELEASE

This Official GRAMMY® Week event precedes the 63rd Annual ® telecast. Proceeds will benefit MusiCares, the leading charity, to provide aid to music people devastated by COVID-19. MusiCares provides a support system of health and human services across a spectrum of need including physical and mental health, addiction recovery, unforeseen personal emergencies and disaster relief.

To launch the initiative, RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook–also known to the world as the global music phenomenon, BTS–have generously offered a group of their pastel colored ensembles worn in their 2020 music video for “Dynamite,” the global superstars’ smash hit which debuted No.1 on Billboard Hot 100. The official music video for “Dynamite” released on August 21st has set new records on YouTube for the most views for a music video in 24 hours and the biggest music video Premiere with over 3 million peak concurrent viewers.

BTS ARMY, their dedicated fan base of millions across the globe, will recognize these ensembles from the music video’s memorable final dance sequence where each member wore a specific pastel color.

These are the first costumes ever to be offered at auction from the seven-member South Korean boy band, the first group since (in 1995-1996) to earn three No.1s on the Billboard 200 in less than a year.

In 2019, BTS had the sixth highest grossing tour, surpassing Ariana Grande and Paul McCartney, and won ‘Tour of the Year’ at the 2019 . 2020 was a record-breaking year for BTS with the releases of their BE, (featuring their first all English and number one U.S. hit single, “Dynamite”) their second hit this year following the chart-topping success of Map of the Soul: 7.

BTS won 4 categories at MTV Video Music Awards including ‘Best Pop’ and ‘Best Group’. BTS also got nominated in the ‘Best Pop Duo/Group Performance’ for the 63rd GRAMMY Awards. This group of ensembles will be sold at no reserve with a conservative pre-auction estimate at $20,000 - $40,000.

“Julien’s Auctions is proud to partner with MusiCares on this annual online charity auction that now- more than ever-is needed to help the devastated music community,” said Darren Julien, President/Chief Executive Officer of Julien’s Auctions. “We can’t think of a better way to highlight the work of MusiCares than with this “Dynamite” contribution from BTS, whose groundbreaking music and uplifting messages of hope and optimism are what the world needs now. We thank BTS for their generous donation of their special one of a kind items whose proceeds will benefit this most urgent initiative.”

The world record-breaking auction house to the stars will host the special live and online auction during GRAMMY Week 2021. The auction will start closing in real time and in lot order for live bidding at 1:00 p.m. Pacific Time on January 31st. More items offered by celebrities, artists and entertainers to the auction will be announced in the coming weeks.

PAGE 2 Julien’s Auctions | 8630 Hayden Place, Culver City, California 90232 | Phone: 310-836-1818 | Fax: 310-836-1818 © 2003-2020 Julien’s Auctions JULIEN’S AUCTIONS - MUSICARES® CHARITY RELIEF AUCTION AN OFFICIAL 63RD GRAMMY® PRESS RELEASE

ABOUT MUSICARES MusiCares helps the humans behind music because music gives so much to the world. Offering preventive, emergency, and recovery programs, MusiCares is a safety net supporting the health and welfare of the music community. Founded by the Recording Academy in 1989 as a U.S. based 501(c)(3) charity, MusiCares safeguards the well-being of all music people through direct financial grant programs, networks of support resources, and tailored crisis relief efforts. For more information please visit: www.musicares.org

JULIEN’S AUCTIONS PUBLIC EXHIBITION AND AUCTION LOCATION Julien’s Auctions Beverly Hills 257 N. Canon Drive Beverly Hills, CA 90210 Monday, January 25th –Friday, January 29th, 2021 Daily 11:00 a.m. – 5:00 p.m. Pacific Time Free to the Public

JULIEN’S AUCTIONS LIVE AND ONLINE AUCTION

MusiCares® Charity Relief Auction An Official 63rd GRAMMY Week Event Sunday, January 31st, 2021 Session I: 1:00 p.m. Pacific Time

For more information please email - [email protected] or call 310-836-1818.

REGISTERING TO BID Registration is required to bid in this online auction and can be done in person at the exhibition, or online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or in person, or online at JuliensLive.com to bid live online, or by calling (310)-836-1818.

For inquiries, please email [email protected] or call (310) 836-1818.

PLACING BIDS There are four ways to bid in this sale: 1. Bid with Julien’s Auctions online and live in real time at JuliensLive.com or via our iPhone App. 2. Bid over the telephone through an auction house representative. 3. Bid in person in the room at our auction events. 4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien’s Auctions or online by visiting www.juliensauctions.com/register-to-bid.

PAGE 3 Julien’s Auctions | 8630 Hayden Place, Culver City, California 90232 | Phone: 310-836-1818 | Fax: 310-836-1818 © 2003-2020 Julien’s Auctions JULIEN’S AUCTIONS - MUSICARES® CHARITY RELIEF AUCTION AN OFFICIAL 63RD GRAMMY® PRESS RELEASE

ABOUT JULIEN’S AUCTIONS Julien’s Auctions is the world record-breaking auction house to the stars. Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, sports and art markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Gaga, Banksy, Cher, , U2, Barbra Streisand, , Neil Young, , Frank Sinatra, Jimi Hendrix, Hugh Hefner and many more.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic- electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. Based in , Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to www.juliensauctions.com. Connect with Julien’s Auctions at www. facebook.com/JuliensAuctions or www.twitter.com/JuliensAuctions or www.instagram.com/juliens_auctions.

PRESS CONTACT Mozell Miley-Bailey (646) 653-3105 [email protected] [email protected]

PAGE 4 Julien’s Auctions | 8630 Hayden Place, Culver City, California 90232 | Phone: 310-836-1818 | Fax: 310-836-1818 © 2003-2020 Julien’s Auctions