The Recording Academy® Today From The President/CEO The Recording Academy®
ince its formation in 1957 by a forward-thinking group of industry executives, artists and musicians, The Recording Academy has been a leading force in supporting music Screators nationwide. From relatively humble beginnings (The Academy initially had a presence in only Los Angeles and New York and the GRAMMY Awards weren’t televised live until 1971), this organization has grown remarkably in stature and reach through the years. Over those years, the GRAMMY Awards has truly become Music’s Biggest Night, and perhaps the most important and influential three-and-a-half-hour broadcast and event for music makers and the entire music industry. The impact on an artist’s career can be substantial and dramatic, and the show’s own legacy has become internationally renowned, with unforgettable moments on the telecast becoming part of our shared musical history. And those shared memories are getting shared in record numbers. During the 56th GRAMMY Awards on Jan. 26, 2014, there were a record-breaking 34 million social media interactions surrounding the show. But our reach goes well beyond the GRAMMY telecast. In the last few years, GRAMMY television specials honoring the late Whitney Houston and the 50th anniversary of the Beatles in America have proven that the authenticity the GRAMMY brand can bring to such shows has remarkable value. And we do so much of our most important work off-screen. More than 20 years ago, The Academy added its affiliated charities — the MusiCares and GRAMMY Foundations. MusiCares has built an admired reputation as the health and human services organization for the music community. MusiCares has provided more than $37 million in emergency assistance funding to music people since its founding. The GRAMMY Foundation’s music and education programs have awarded nearly $6 million to more than 300 important archiving, preservation and research projects, and many thousands of students have benefited from programs geared toward aiding their music education ambitions. And in 2014, The Academy and the GRAMMY Foundation presented our first- ever Music Educator Award, arguably already the highest profile recognition of music teachers nationwide. In Washington, D.C., The Academy is the only trade association that represents all music creators: performers, songwriters and studio professionals. As such, we are the leading voice for the music professional in policy discussions and hearings, and produce the only annual music advocacy day, GRAMMYs on the Hill. And The Academy is making a major ongoing commitment to the importance of music in our culture through the GRAMMY Museum in downtown Los Angeles. Since opening in December 2008, the Museum has hosted more than 130,000 students at more than 700 educational events. Additionally, the Museum has welcomed more than 500,000 visitors and has produced more than 300 public programs. A new Member Services initiative, GRAMMY Pro blends live programming with on- demand online resources to ensure members have access to professional development programming and can participate in the membership community wherever they live. Many more programs are on the horizon as The Academy continues to strive for a growing positive impact on music creators’ professional lives, and excellence in everything we do. I hope the following pages will give you a deeper look into who we are. Kevin Mazur/WireImage.com
Neil Portnow Recording Academy President/CEO The Recording Academy®
he Recording Academy has built a and music professionals. The Lifetime voice for the important technical rich tradition as the premier outlet Achievement Award celebrates performers and creative community. Tfor honoring achievements in the and other music professionals who Through its Washington, D.C.-based recording arts and for supporting the have made outstanding contributions Advocacy & Industry Relations office, music community. to recording in their lifetimes. The The Academy seeks to amplify the voice In 1957 a visionary group of music Trustees Award recognizes primarily of music creators in national policy professionals and label executives nonperforming contributors. The matters. The Academy was instrumental in Los Angeles recognized the need Technical GRAMMY Award is presented in helping form the Recording Arts to create an organization that would to individuals and/or companies who and Sciences Congressional Caucus acknowledge and celebrate the artistic have made contributions of outstanding in 2004, and in 2007 co-founded achievements of not only talented technical significance to the recording the musicFIRST Coalition, which musicians and singers, but also field. The GRAMMY Legend Award is has taken a leadership role in the important behind-the-scenes contributors presented on occasion to individuals fight to expand radio performance such as producers and engineers. or groups for ongoing contributions royalties to all music creators. Conceived as a way to create a real and influence in the recording field. Through its affiliated MusiCares recording industry community, The And the GRAMMY Hall Of Fame was Foundation and GRAMMY Foundation, Recording Academy was born and the established in 1973 to commemorate The Academy works to protect and GRAMMY Awards process began. recordings, at least 25 years old, of lasting support music people in crisis, and The GRAMMYs are the only peer- qualitative or historical significance. provide young people with real-world presented award to honor artistic The Hall celebrated its 40th anniversary exposure to music and the music industry. achievement, technical proficiency in 2013 and now features close to During GRAMMY Week in 2014, and overall excellence in the recording 1,000 recordings, highlighting musical The Recording Academy and GRAMMY industry, without regard to album excellence across all genres. Foundation partnered to launch the sales or chart position. As the music industry continues its first-ever Music Educator Award, an The GRAMMY Awards themselves have evolution from analog to digital, The honor recognizing a current educator grown right along with the organization Recording Academy has continued who has made a significant contribution that presents them. Initially a series of its mission to be the leading force in to the field of music education. taped network TV specials titled “The Best honoring, celebrating and advancing Since 2008, The Recording Academy On Record,” the GRAMMYs have long music. The Academy has been at the has worked with the Natural Resources been a state-of-the-art live extravaganza forefront of critical issues affecting Defense Council to focus its awareness (in 2003 the GRAMMYs became the both the music community and the on the carbon footprint of The Academy first awards show to broadcast in high- general population, such as legislation and GRAMMY Awards production definition television and 5.1 surround affecting the arts community, protection to help educate telecast guests on sound) and the premier music awards of intellectual property rights, environmental issues, and to aid The show on television. piracy, archiving and preservation Academy in communicating to its In addition to the GRAMMY Award, issues, censorship concerns, and vendors an interest in sustainable The Recording Academy presents several creating dialogue between the solutions. In 2009 The Academy’s other awards to honor important music music and technology sectors. headquarters in Santa Monica, Calif., To accomplish attained LEED gold-level certification, this mission, The further demonstrating the organization’s Recording Academy positive environmental impact. has developed Finally, The Academy opened the a network of 12 doors to the GRAMMY Museum in Chapters across December 2008, launching a state-of-
Kevin Mazur/WireImage.com the country to the-art cultural facility at the exciting provide industry L.A. Live complex in downtown Los service and program Angeles. Expanding the institution’s development to reach, the 20,000-plus square-foot our more than GRAMMY Museum Mississippi is 23,000 members. expected to open in summer 2015. The The Academy Museum brings the mission, impact and also launched legacy of The Recording Academy and the Producers & GRAMMYs to the public year-round. Engineers Wing in 2000 to create You can learn more details about The Recording an organized Academy’s many programs at www.grammy.org. Paul McCartney and Ringo Starr at the 56th Annual GRAMMY Awards Membership And Member Services MusiCares Foundation®
Recording Academy that explore issues and trends in the only national advocacy day in Washington, Membership field of recording not only in their home D.C., while Chapter events across America Membership in The Recording city but also in the surrounding areas. bring legislators, artists and music industry Academy is open to individuals who are Additional programs include showcase leaders to the membership through panel actively working in all realms of music and networking opportunities, professional discussions and GRAMMY Town Halls. and recorded sound, from its creation development events and discounts for In 2005 The Academy launched to presentation, dissemination and select services and goods. The Academy GRAMMY, a digital newsletter/magazine protection. Through active participation serves its national membership through that brings together news about in The Recording Academy, members these 12 Chapters located in Atlanta, Academy programs with feature content help ensure that the proposed activities Austin (Texas Chapter), Chicago, Los in a publication geared specifically to of The Academy are current and Angeles, Memphis, Miami (Florida members but of interest to all music fans. relevant to the industry. Individuals Chapter), Nashville, New York, Additionally, in 2014 The Academy may join The Recording Academy Philadelphia, San Francisco, Seattle (Pacific launched GRAMMY Pro, a new member in three separate categories. Northwest Chapter), and Washington, D.C. benefit providing tools to help members Voting Members are professionals Launched in 2007, GRAMMY U is grow in their careers creatively and with creative or technical credits on The Academy’s collegiate outreach technically. GRAMMY Pro’s dedicated six commercially released tracks (or program designed to enhance a student’s website, GRAMMYPro.com, features an their equivalent) or 12 tracks (or their academic curriculum by providing access exclusive library of video and editorial equivalent) released through recognized to professionals working in the recording content exploring the industry and the online music retailers. These may include industry today. Through educational craft of music. Through GRAMMYPro.com, vocalists, conductors, songwriters, and networking events, GRAMMY U Academy members are able to collaborate composers, engineers, producers, provides college students with unique and connect socially with fellow members, instrumentalists, arrangers, art directors, experiences and a working knowledge artists and music professionals in a true album notes writers, narrators, and of a multitude of career paths in the professional network. music video artists and technicians. recording and music industries, both Members of The Recording Academy Associate Members are creative and performance- and business-based. are involved in the GRAMMY Awards technical professionals with fewer than The Producers & Engineers Wing is a process. The GRAMMYs are the only the required credits for voting membership Recording Academy membership division peer-presented award to honor artistic eligibility, and other individuals whose created to serve the needs of producers, achievement, technical proficiency careers are focused on music, or who engineers, remixers, manufacturers, and overall excellence in the recording are employees of companies involved technologists, and other related music- industry. Member involvement is essential in the recording industry, including recording professionals. A network with to the integrity of the GRAMMY Awards. writers, publishers, attorneys, business more than 6,000 members, the P&E Wing The staff headquartered in Santa managers, artist managers, artist agents, is comprised of experts whose work Monica, Calif., as well as in the 12 Elissa Kline Photography executive producers, music educators, spans all genres, regions and styles. As a Chapters, conducts the daily operations music therapists, and music merchants. powerful, organized voice for the creative of The Recording Academy with guidance Student Members are students enrolled and technical recording community, P&E provided by the National Board of in a college or trade school who are in a Wing members address critical issues Trustees. The Trustees are elected by the music-related field or thinking of pursuing that impact the art and craft of recorded Governors of each Chapter to provide a career in music. All student members music. Sound quality, development of new vision and ensure effective corporate are part of the GRAMMY University technologies, technical best practices, governance of The Academy. Network (GRAMMY U), The Recording education in the recording arts, and Academy’s college outreach program. advocacy for the rights of music creators For more information on Recording Academy are all part of the P&E Wing mix. membership, visit www.grammy.org. Programs And Services As advocates on behalf of its The Recording Academy has regional membership, The Academy works with Chapters in 12 cities across the United Congress and federal agencies and is States. Chapters serve as a direct active throughout the country, utilizing its connection between The Academy and membership to advance artists’ rights. The the music community. They conduct Academy’s annual GRAMMYs on the Hill educational and professional programs Advocacy Day is the music community’s MusiCares Foundation®
The Mission Alzheimer’s disease, hepatitis C, and televised music shows and other major More than 20 years ago, MusiCares was other critical illnesses. music events. In addition, MusiCares established by The Recording Academy to The program is open to music people offers weekly addiction support groups provide a safety net of critical assistance who are able to document at least for people in the music industry to for music people in times of need. five years of employment in the music discuss how to best cope with the MusiCares’ services and resources cover industry and/or credited contribution to issues surrounding the recovery a wide range of financial, medical and six commercially released recordings or process, and the MusiCares Sober personal emergencies, and each case is videos, and who can demonstrate proof of Touring Network provides a resource treated with integrity and confidentiality. need. MusiCares operates toll-free phone of individuals across the United States Since its inception, MusiCares has lines in the West region (800.687.4227), who take music people to recovery developed into a premier support system East region (877.303.6962) and support meetings while on the road. for music people and its innovative South region (877.626.2748). programs and services are designed to Person Of The Year Tribute meet the specific needs of its constituents. Healthy Essentials Services The annual MusiCares Person of Last year MusiCares distributed more Proactive services can often prevent the Year tribute dinner and silent than $3.5 million in direct financial our community members from falling into auction take place during GRAMMY assistance to thousands who needed help. crisis. MusiCares has developed a slate Week. Each year, the dinner honors a of Healthy Essentials maintenance and recording artist who has made important Emergency Financial preventative services, including dental contributions to the world of music Assistance Program and medical screenings and clinics; and has demonstrated extraordinary With a commitment to providing help workshops on financial, legal and health humanitarian and philanthropic efforts. to those in need as quickly as possible, issues; and panels at industry conferences The event generates significant financial the Emergency Financial Assistance and festivals. In addition, MusiCares support for MusiCares and draws attention Program provides assistance for basic will be helping music professionals to the critical work of the organization. living expenses including rent, utilities understand medical insurance options The 2014 honoree was Carole King; and car payments; medical expenses available under the Affordable Care Act. previous honorees include Tony Bennett, including doctor, dentist and hospital Bono, Natalie Cole, Phil Collins, David bills; psychotherapy; and treatment Addiction Recovery Crosby, Neil Diamond, Gloria Estefan, for HIV/AIDS, Parkinson’s disease, The MusiCares MAP Fund, launched Aretha Franklin, Don Henley, Billy Joel, when MusiCares joined with the Elton John, Quincy Jones, Paul McCartney, Musicians’ Assistance Luciano Pavarotti, Bonnie Raitt, Paul Program, has become a Simon, Bruce Springsteen, Sting, Barbra leading force in the effort Streisand, James Taylor, Brian Wilson, to identify and address the Stevie Wonder, and Neil Young. problems of addiction in our industry by utilizing How Can I Help?
Elissa Kline Photography a pool of resources set Your help is more important now than aside specifically to ever. Please talk to us about the people provide members of the you know who are in need. Invite us to music community access your company, studio or other gathering to addiction recovery to talk about how we can help, and treatment and sober living. please consider MusiCares for your The MusiCares MAP personal or professional charitable Fund benefit concert is contribution. Your contribution can held annually to generate make a real difference in the lives of resources for our addiction the members of our music family. recovery services. Throughout the year, the GRAMMY Staffed by qualified Charity Online Auctions raise funds for chemical dependency these programs by bringing exclusive VIP and intervention experiences and autographed memorabilia specialists, MusiCares to the public at www.ebay.com/grammy. Safe Harbor Rooms offer a support network to To learn more about MusiCares’ programs and those in recovery while services, visit www.musicares.org they are participating or call 310.392.3777. 2014 MusiCares Person of the Year Carole King in the production of GRAMMY Foundation®
he GRAMMY Foundation was awards and grants to public high school established in 1988 to cultivate the music programs in two categories: need Tunderstanding, appreciation and and excellence. advancement of the contribution of Using the model of the GRAMMY recorded music to American culture. The Signature Schools program, the GRAMMY Foundation accomplishes this mission Foundation created the GRAMMY through programs and activities designed Signature Schools Community Award, to engage the music industry and cultural which provides grants to high school community as well as the general public. music programs across the United States. The Foundation works in partnership The Recording Academy and year-round with its founder, The Recording GRAMMY Foundation debuted the Music Academy, to bring national attention to Educator Award during GRAMMY Week important issues such as the value and in 2014. The first-ever recipient was Kent impact of music and arts education and Knappenberger of Westfield Academy the urgency of preserving our rich cultural and Central School in Westfield, N.Y. legacy. An important part of this mission includes the direct involvement and Preservation & Advancement interaction of music professionals. The GRAMMY Foundation’s preservation and advancement initiatives Education Programs are designed to foster dialogue about Steve Granitz/WireImage.com Under the banner of GRAMMY in the the compelling issues facing the music First-ever Music Educator Award recipient Schools, the GRAMMY Foundation industry, support projects that increase Kent Knappenberger achieves its goals in music education the understanding of music and its role through programs that draw public in society, and raise public awareness to partner with organizations and attention to the importance of maintaining about the urgent need to preserve our archives to preserve and feature historic music education as a curriculum element; nation’s recorded sound legacy. music performances and materials. bringing students together with working The Entertainment Law Initiative is Entering its 17th year, the GRAMMY professionals for “real-life” exchanges of comprised of a legal seminar series, a Foundation Legacy Concert, a special information and inspiration; and national scholarship essay competition for event produced during GRAMMY recognizing excellence in musical law students and a high-profile luncheon Week, highlights this effort. achievement nationwide among individual during GRAMMY Week. Moving into its The GRAMMY Foundation was students and school music programs. 17th year, ELI has awarded more than instrumental in writing and successfully GRAMMY Camp is a residential $160,000 in scholarships and prizes since passing the National Recording summer camp for high school students its inception. Winners’ essays are also Preservation Act in 2000. This legislation with a focus on the many careers in the published in professional law journals. created a National Recording Preservation music industry. In 2014 GRAMMY Camp The GRAMMY Foundation Grant Board that works with the Librarian of was presented in Los Angeles, New York Program, with funding generously Congress and the public to select entries for and Nashville, Tenn., and St. Paul, Minn., provided by The Recording Academy, the National Recording Registry, ensuring for the first time. awards grants each year to organizations the preservation of these designated historic GRAMMY Camp — Basic Training is and individuals in two categories: recordings. To date, 400 recordings have a one-day event that brings top music scientific research and archiving and been added to the Registry. industry professionals together with high preservation. The Grant Program Throughout the year, the GRAMMY school students to make them aware of has awarded more than $6 million Charity Online Auctions raise funds careers that are available in music and over the life of the program. for programs by bringing exclusive present a behind-the-scenes look into The GRAMMY Living Histories program VIP experiences and autographed the industry. preserves on visual media the life stories memorabilia to the public at GRAMMY Camp — Jazz Session selects of key recording industry professionals www.ebay.com/grammy. top high school instrumentalists and and visionaries who helped create the singers to form a band, choir and combo. history of recorded sound. This footage For more on the GRAMMY Foundation, They receive an all-expenses-paid trip to is utilized by the GRAMMY Foundation visit www.grammyfoundation.org. For more on Los Angeles during GRAMMY Week to and its partner organizations to develop the Foundation’s education programs, visit perform at GRAMMY-related events, educational video programs. To date, the www.grammyintheschools.com. record an album and attend the GRAMMY Foundation has completed more than Awards, and they are eligible to receive 200 interviews with artists, producers, $2 million in scholarships. executives, and technology pioneers. GRAMMY Signature Schools provides The GRAMMY Foundation continues The Latin Recording Academy®
®
n 2014 The Latin Recording Academy Awards is recognizing achievement as the 2013 Latin Recording Academy is celebrating its 15th year of honoring and creating a greater public awareness Person of the Year. The day prior, The Ithe best in Latin music. Established of the cultural diversity of Latin music Latin Recording Academy recognized in 1997 as the first international venture artists and creators, both domestically the impressive long-lasting careers of launched by The Recording Academy, and internationally. The Latin GRAMMY Oscar D’León, Juan Formell, Roberto The Latin Recording Academy is a unique nominees and winners are chosen via a Menescal, Totó La Momposina, Palito membership-based association dedicated process that is similar to the GRAMMY Ortega, Eddie Palmieri, and Miguel Ríos to improving the quality of life and cultural Awards, with a few subtle but important as 2013 Lifetime Achievement Award condition for Latin music and its creators. differences: membership and voting are recipients; and Mario Kreutzberger aka “Don The Latin Academy has offices in international and the releases eligible Francisco” and Pedro Ramírez Velázquez Miami and Santa Monica, Calif., and for awards can be issued both inside as 2013 Trustees Award recipients. conducts outreach through educational and outside the United States. Through the Latin GRAMMY Street Parties, and other events in cities such as Sao The Latin GRAMMYs, the most high- a successful signature event for more than Paulo, Mexico City and Madrid. The Latin profile celebration of Latin music culture, 10 years, The Latin Recording Academy Recording Academy is a virtual meeting was the first primetime English-, Spanish- brought music and the Latin GRAMMY place for members, including music and Portuguese-language telecast on U.S. brand to top U.S. Hispanic markets in 2013. professionals in Spanish- or Portuguese- television. After redefining the international Additional efforts included educational speaking communities from more market approach to the Latin GRAMMY sessions in the United States, Mexico and than 35 countries around the world. Awards telecast, the show was sold to Colombia and the Latin GRAMMY Acoustic Since 2002 The Latin Recording approximately 50 international markets Sessions, which was held for the first Academy Board of Trustees has guided (representing more than 100 countries), with time in Bogota, Colombia, and repeated the organization from its initial stages of a focus on branding, long-term objectives successfully in Mexico City in addition growth to the 15th Latin GRAMMY telecast. and social media impact — as well as a goal to several U.S. cities. As an extention of The Board members, who rotate after of reaching more than 75 million pairs of these efforts, in November 2013 The Latin serving their respective terms, drive the eyes and ears with the best in Latin music. Recording Academy, with the support of organization’s efforts in staging the annual Culminating a week full of Latin The Recording Academy, announced the Latin GRAMMY Awards and ancillary GRAMMY-related events, the 14th Latin creation of the Latin GRAMMY Cultural events while achieving annual goals. The GRAMMY Awards telecast aired on Foundation as a means to provide funds Latin GRAMMY Awards aims to recognize the Univision Network live for a sixth to individuals who have the potential to artistic and technical excellence, not sales consecutive year from the Mandalay Bay excel in genres related to Latin music. figures or chart positions, and the nominees Events Center in Las Vegas. Approximately LatinGRAMMY.com continues to be and respective winners are determined 10 million viewers tuned in to all or part of the preferred communication tool with by their peers — the qualified voting the live three-hour broadcast. The telecast members, media and Latin music fans. The members of The Latin Recording Academy. also delivered an average audience of 4.6 Latin GRAMMYs’ Twitter account has nearly A main purpose of the Latin GRAMMY million total viewers 2+, 2.4 million adults 2 million followers and the organization’s 18–49 and 1.2 presence on Facebook provides a connection million adults 18–34, for nearly 300,000 constituents. In addition, and positioned music fans can learn more about how The Univision as the Latin Recording Academy operates and No. 3 broadcast obtain information about Latin GRAMMY network for the entire winners and the awards process. night among adults The active, generous and selfless 18–34. Additionally, participation of The Latin Recording the telecast ranked Academy’s Trustees and various committees as the No. 1 social and members around the world, along TV broadcast of the with the help of its sister organization, entire night based on The Recording Academy, ensures that the number of programs and activities are current and unique tweets. relevant to the music community. The Latin Academy continued another For more information, visit www.latingrammy.com, or contact The Latin Recording Academy’s
Kevin Winter/WireImage.com longstanding tradition when singer/ headquarters in Miami at 305.576.0036 or the Awards office in Santa Monica at 310.581.8689. Marc Anthony performs at the 14th Annual Latin GRAMMY Awards in actor Miguel Bosé 2013. Anthony won Record Of The Year for “Vivir Mi Vida.” The night’s big was celebrated winner, with three awards, was Colombian singer/songwriter Carlos Vives GRAMMY Museum®
he GRAMMY Museum has served Museum aims to have visitors experience performances, film series, lectures, continuing as a dynamic educational and the artistic and creative process of making education classes, town hall meetings, and Tinteractive institution dedicated music with a number of interactive and more. The past year has seen an exciting to the power of music since opening its experiential exhibits. At its essence, lineup of critically acclaimed programs with doors in December 2008. The four-story, the GRAMMY Museum supports and Bad Company, the Beach Boys, Black 30,000-square-foot facility is part of L.A. recognizes artistic excellence and the Sabbath, Michael Bolton, Stanley Clarke, Live, the premier sports and entertainment art of making music across all genres. Clive Davis, Plácido Domingo, John Fogerty, destination in downtown Los Angeles. A The GRAMMY Museum serves as home Amy Grant, Skylar Grey, Josh Groban, joint venture of The Recording Academy to a living archive of the GRAMMY Awards’ Kaskade, Paul Kelly, Kris Kristofferson, colorful history. Dedicated Macklemore & Ryan Lewis, Natalie Maines, computer databases contain Graham Nash, Orianthi, Phillip Phillips, and information on more than Verdine White, among others. 50 years of GRAMMY The Museum’s Education Division also recordings and artists, offers a variety of multidisciplinary programs and rare artifacts connect to inspire, teach and engage students, visitors to the legendary teachers and families. The education staff recordings and artists that uses music as a gateway to learning by
Courtesy of the GRAMMY Museum Courtesy of the GRAMMY have been honored by providing hands-on experiences that allow the GRAMMY Hall Of students to deepen their understanding of Fame and The Recording music, culture and history. From education Academy’s Special Merit workshops that are developed based on Awards. The Museum also state and national educational content shares the process through standards, to digital music production, DJ which GRAMMY winners and photography workshops emphasizing are selected as well as how various career pathways, and outreach the telecast comes together. programs designed to bring music to Since its inaugural year, disenfranchised communities, the Museum the Museum has presented aims to enrich those of all ages interested in exhibits including the learning. In 2012 the GRAMMY Museum political Songs Of launched the Music Revolution Project, a Conscience, Sounds Of new program that offers talented youth the and Anschutz Entertainment Group, the Freedom; a Michael Jackson memorial opportunity to engage in musical discourse Museum serves the community with an retrospective; an expanded Latin GRAMMY and performance with their peers. array of public and education programs. Awards exhibit; Elvis At 21, a Smithsonian- In June 2013 a groundbreaking The GRAMMY Museum explores and curated collection of Alfred Wertheimer’s ceremony took place for the GRAMMY celebrates the enduring legacies of all forms insightful photographs chronicling arguably Museum Mississippi in Cleveland, Miss. of music; the creative process; the art and the most pivotal year in Presley’s career; Expected to open in summer 2015, the technology of the recording process; and, of Strange Kozmic Experience, exploring the 20,000-plus-square-foot facility is planned course, the history of the GRAMMY Awards, innovations, legacies and continued impact to be the most technologically advanced the premier recognition of accomplishment of the Doors, Jimi Hendrix and Janis Joplin; music-themed museum in the world. in the recording arts. Four floors of cutting- George Harrison: Living In The Material Membership dues and donations edge exhibits, interactive experiences World; This Land Is Your Land, an exhibit support the Museum’s public and and films provide a one-of-a-kind visitor dedicated to Woody Guthrie; the educational programs as well as maintain experience — engaging, educational, Songwriters Hall of Fame Gallery, which the Museum’s cutting-edge exhibits. There celebratory, and inspirational. In addition premiered the exhibit John Lennon, are a variety of membership packages to more than two dozen exhibits exploring Songwriter; and Whitney! Celebrating The available, including corporate packages. GRAMMY-winning music including Musical Legacy Of Whitney Houston. The All members enjoy exclusive access everything from rock, hip-hop and country Museum’s more recent exhibits include Blue to the Museum and its programs. to classical, Latin, R&B, and jazz, the Note Records: The Finest In Jazz; John Museum offers the 200-seat, state-of-the- Fogerty: Wrote A Song For Everyone; Ringo: To learn more about the GRAMMY Museum art Clive Davis Theater as well as curated Peace & Love; and Cheap Trick: I Want You and its various programs, or to become a special programs, lectures and film series. To Want Me! member, visit www.grammymuseum.org or call 213.765.6800. For updates and news, please visit Although the GRAMMY Museum isn’t a The GRAMMY Museum also hosts a wide the Museum on Twitter (@TheGRAMMYMuseum) traditional museum, there are many iconic range of public programs in the Clive Davis and Facebook (The GRAMMY Museum). and historical artifacts on display. The Theater, including artist interviews, live Advocacy & Industry Relations
and legislators who have improved the Education environment for music, followed by Advocacy & Industry • Advocacy Year In Review a grassroots lobby day during which This annual publication serves as a Relations: Advancing The Academy members meet with their Rights Of Music Creators roundup of the year’s Advocacy & Industry members of Congress Relations objectives and successes. An The only membership organization • Congressional Testimony educational tool for music professionals representing all music creators, The and policymakers alike, the publication Recording Academy is known as the Numerous Recording Academy leaders have served as expert witnesses before can be accessed at www.grammy.com/ “supersized musicians lobby” by advocacy (click Year in Review) Congressional Quarterly. The Academy’s key congressional hearings determining Advocacy & Industry Relations office in music policy. Most recently, Recording • Online And Social Media Engagement Washington, D.C., serves as policymakers’ Academy President/CEO Neil Portnow Through its Advocacy Action tool, members go-to representative of the collective world testified in favor of a bill to address fair can contact federal, state and local of recording professionals — performers, pay for all music creators across all government officials to advocate for songwriters and studio professionals. platforms. Others who have testified pro-music policy. Through Facebook Through its year-round GRAMMYs on recently include GRAMMY-winning (GRAMMYs on the Hill) and Twitter the Hill Initiatives, Academy members composer and New York Chapter (@TRAinDC), Academy members receive from across the country partner with the Board member Maria Schneider and real-time updates on policy matters, with Advocacy team to present a compelling, former Academy Chair Jimmy Jam new online tools launching in 2014 23,000-member strong lobbying corps for • Congressional Caucus • Panels, Seminars And Speaking Engagements music creators’ rights. From congressional The Recording Academy works closely From South by Southwest to legal seminars hearing testimony by Academy witnesses to with the Recording Arts and Sciences and Chapter events, the Advocacy & Industry online advocacy tools to the music industry’s Congressional Caucus, co-chaired Relations team fans out across the country to only annual grassroots advocacy day, the by congressional leaders Rep. Kevin paint the policy picture for those interested music community’s point of view is heard by McCarthy (R-Calif.) and Rep. Steny in creators’ rights leaders from the Capitol to the White House. Hoyer (D-Md.), the two House “whips” Through advocacy, education and of their parties. In conjunction with Dialogue dialogue, The Recording Academy protects the caucus, The Academy produces • GRAMMY Industry Roundtable the rights of music makers and advances congressional briefings and events at A series bringing together policy leaders their interests on important policy matters. the Capitol to educate policymakers and music professionals to discuss critical Programs include: • State Advocacy issues in a private, off-the-record setting Advocacy From Washington state to Washington, • “Give Fans The Credit” • GRAMMYs On The Hill Awards D.C., The Recording Academy partners An industrywide discussion on finding And Advocacy Day with its 12 Chapters to advocate ways to include the credits of songwriters, This two-day event in Washington brings for local and state initiatives that musicians and studio professionals on hundreds of music creators to Capitol Hill help the local music community digital players, “Give Fans The Credit” for an awards ceremony honoring artists was launched with spokespeople such as Skylar Grey, T Bone Burnett and Diane Warren. In the campaign’s first year, its petition garnered more than 12,000 signatures and Rhapsody became the first music service to support the initiative • Music Leaders Retreat A semiannual retreat for leaders of every major music association. Co- founded by The Recording Academy and co-hosted by Recording Academy President/CEO Neil Portnow, the leaders M co . discuss their common legislative goals age M i
ire and important community issues /W origi
M For more information about Advocacy & Industry aul P Relations at The Recording Academy, visit www.grammy.org/advocacy. To learn more Neil Portnow testifies at the House Judiciary Committee’s Subcommittee on Courts, Intellectual Property and the Internet hearing “Music Licensing Under Title 17 Part One” about the “Give Fans The Credit” campaign, on June 10, 2014 visit www.givefansthecredit.com. The Digital Academy
s The Recording Academy has GRAMMY Live — a live video stream biggest social event at the time. grown its mission, programs and of GRAMMY activities that included a GRAMMYPro.com provides Academy Aservices to meet the needs of the live webcast of the GRAMMY Premiere members with exclusive professional 21st century music community, so too Ceremony and special behind-the-scenes development video and articles, easy has it evolved its methods for interacting action and backstage coverage during the online membership management tools and with that community. The organization’s GRAMMY telecast, including red-carpet a new-and-improved members-only social digital initiatives reveal an embrace of new interviews, and exclusive GRAMMY Week network where they can share, connect technologies to communicate and advance content. Nearly 70 categories of awards and learn from one another. All Academy our mission and the GRAMMY brand. are presented in the GRAMMY Premiere members can access GRAMMYPro.com GRAMMY.com has been the exciting Ceremony, and until 2008 the presentation for unique content and post status updates online extension of the GRAMMY telecast was only available to those in attendance. as well as audio, video, photos, and more. for nearly two decades. While helping to Social engagement, live event blogs, For 2014 The Academy once again build awareness for and drive viewership real-time video, photo uploads, and user launched Amplifier Center Stage: A to the GRAMMY Awards, the site presents comments enhanced the lively GRAMMY GRAMMY U Initiative. Centered around Recording Academy news, events and dialogue on the site. The mobile-optimized an interactive online platform, the information; engaging features, video and GRAMMY.com accommodated a program invited emerging artists to share photos; and its own unique content and growing community of visitors viewing their songs via SoundCloud for a chance creative coverage of the GRAMMYs. And the site on smartphones and tablets. to have their music vetted by a panel with the launch of GRAMMYPro.com, the Additionally, The Academy continues of artist curators, who narrowed talent online component of the new GRAMMY to expand its digital presence for both the based on criteria such as quality and Pro initiative, GRAMMY websites GRAMMY Awards and the organization’s “amplification” — the amount of shares/ continue to provide a 24/7 connection year-round initiatives by creating unique likes they achieved. Ultimately, three for all Recording Academy members. pages on YouTube and such social winners were selected from the finalists by For the 56th GRAMMY Awards, networking sites as Twitter, Facebook, the Amplifier Center Stage ambassador. GRAMMY.com offered more video, Tumblr, Instagram, and others where Meanwhile, GRAMMY.com remains more photos, and a more live and users can interact with the GRAMMY an invaluable and growing year-round interactive “second-screen” GRAMMY brand in a meaningful and authentic destination and key content syndication experience than ever before. For the fifth way. The success of this engagement hub for music news, a GRAMMY winners year, The Recording Academy presented led to the 56th GRAMMY Awards database, blogs, unique performance and generating 34 million combined social interview video such as GRAMMY Best media interactions, marking television’s New Artist content, @theGRAMMYs and the ReImagined series, content from The Academy’s vaults, the GRAMMY.com First Listen and First Look series, exclusive interviews, and enlightening features. GRAMMY.org launched in 2010 as a platform dedicated specifically to our mission — the work of The Academy (including our advocacy efforts and the Producers & Engineers Wing), as well as the MusiCares and GRAMMY Foundations. The Academy also continues to grow its commitment to providing voting members with the ability to listen to full tracks of nominated music in a streaming, on- demand format. This online evaluation tool has become a powerful resource to support our GRAMMY Awards process. It’s all part of The Academy’s ongoing digital development, with powerful tools providing members as well as the general public greater access to and interaction with The Academy. GRAMMY Pro™
RAMMY Pro is The Recording business and craft behind music. Quick membership management, allowing for easy Academy’s newest Member tutorials provide tips and techniques sign-ups and renewals; features one-click GServices initiative, designed to from industry veterans while in-depth access to Member Services staff; and provide tools to help members grow in interviews with professionals from various includes more detailed “Privacy & their careers creatively and technically. backgrounds deliver insight into the latest Notifications” settings. Brimming with Through online content, events, community topics, trends and technologies shaping the new features, www.grammypro.com offers engagement, and collaborations with music industry. Marketing, branding, social a community where members can build industry partners, GRAMMY Pro offers a media, production, engineering, singing, business relationships, collaborate creatively, wide range of professional development songwriting, touring, management, and or simply connect socially with other artists resources to expand the knowledge licensing are among the array of topics and music professionals across the country. base and networks of today’s music covered through the site. In addition, In addition to on-demand resources via professionals. Representing the diverse coverage of professional development events the new website, GRAMMY Pro will expand interests of membership, GRAMMY Pro presented by The Recording Academy’s into live programming with a range of will evolve with the changing needs and 12 Chapters bring local programming new professional development offerings, feedback of Recording Academy members. directly to members nationwide. including up-close-and-personal GRAMMY Pro’s new members-only The website also serves as members’ conversations, engaging presentations and website, www.grammypro.com, gives gateway to the GRAMMY Awards a variety of activities to serve Recording Academy members 24/7 access to exclusive process with links to balloting and ticket Academy members of all backgrounds and online content. The website features a information, as well as an online listening experience levels. library of videos and articles exploring the function; provides a one-stop shop for GRAMMY Awards® Process
he Awards process is complex and involved. Each entry is subjected Tto verification, screening and multilevel nominating procedures that ensure fairness and integrity. From early July through August each year, The Recording Academy receives approximately 20,000 entries, which are processed and verified by Academy staff for eligibility. Each fall, at the annual GRAMMY Awards screening meetings, hundreds of music experts from around the country gather in Los Angeles to screen entries for placement in their appropriate categories. These screening meetings are one of the many vital steps in the complete GRAMMY Awards process. Over a two-week period, The Recording Academy hosts individual screening meetings comprised of panels of volunteer Field experts. The genres include Alternative, American Roots Music, Children’s, Classical, Country, Dance/Electronic, Gospel/ Contemporary Christian Music, Jazz, Latin, Metal Performance, Music For Visual Media, New Age, Pop, R&B, Rap, Reggae, Regional Roots Music, Rock, Traditional Pop, and World Music. During the screening process, a great deal of care is taken to ensure that each entry has been fully vetted, discussed and placed into its appropriate category. Once the screening process is completed, the entry list is created and sent with the first ballot to all voting ® members of The Recording Academy. In addition, 25 craft committees with experts in the fields of packaging, album notes, recipients in each category, then voted ballots are sent to the voting members historical, surround sound, remixing, on by special national nomination review of The Academy, who select the composing/arranging, producing, committees — by genre — comprised GRAMMY winners. and engineering meet to determine of voting members from all of The The accounting firm once again the nominees in these categories. Academy’s Chapter cities and approved tabulates the votes, and the sealed When the first ballot has closed, the by the National Board of Trustees. These results are opened for the first time initial results are tallied by The Recording committees, much like the screening on the GRAMMY telecast and Academy’s independent accounting committees, gather for multiday meetings GRAMMY Premiere Ceremony. firm and the nominations list is created. to determine the top five nominees in A group of specialists representing This list is determined by the first-round each category. The vote is by secret ballot every genre of music meets in April vote of Academy voting members in and the votes are, once again, tabulated to determine the necessity, integrity good standing. In some categories, the by our independent accounting firm. The and feasibility of Awards-related top five nominees are determined by top five vote recipients in each category proposals submitted throughout the this vote. In other specialized genre become the nominees in those categories. year. Any proposals approved by The categories — such as jazz, classical The nominations are generally Recording Academy’s Board of Trustees and American roots — the initial list is announced in early December. will be implemented immediately brought down to the top 15 to 30 vote Approximately two weeks later, final for the upcoming Awards year.