Tackling the “Five Shortages”
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April 2018 | Vol. 48 | Issue 4 THE AMERICAN CHAMBER OF COMMERCE IN TAIPEI IN OF COMMERCE CHAMBER THE AMERICAN Tackling the “Five Shortages” 應對台灣的「五缺」 TAIWAN BUSINESS TOPICS TAIWAN April 2018 | Vol. 48 | Issue 4 Vol. April 2018 | 中 華 郵 政 北 台 字 第 INDUSTRY FOCUS 3 FOOD INDUSTRY FINANCIAL SECTOR ENTREPRENEURS 5000 號 執 照 登 記 為 雜 誌 交 寄 ISSUE SPONSOR Published by the American Chamber Of NT$150 Commerce In Taipei Read TOPICS Online at topics.amcham.com.tw 4_2018_Cover 2.indd 1 2018/4/9 上午7:22 CONTENTS NEWS AND VIEWS 7 AmCham President’s Message Zooming Out in the Year of the Dog APRIL 2018 VOLUME 48, NUMBER 4 一○七年四月號 狗年退一步看更遠 9 Taiwan Briefs Publisher 發行人 By Timothy Ferry William Foreman 傅維廉 Editor-in-Chief 總編輯 12 Issues Don Shapiro 沙蕩 Collaborative Approach to Food Associate Editor 副主編 Tim Ferry 法緹姆 Safety 產官攜手迎接食安新氣象 Art Director/ 美術主任/ 6 Editorial Production Coordinator 後製統籌 By Timothy Ferry Katia Chen 陳國梅 Welcoming the Taiwan Travel Act Manager, Publications Sales & Marketing 廣告行銷經理 欣迎《台灣旅行法》 Caroline Lee 李佳紋 Translation 翻譯 Kevin Chen, Yichun Chen, Charlize Hung, Andrew Wang COVER SECTION 陳又銘, 陳宜君, 洪兆怡, 王先棠 Tackling the “Five Shortages” 應對台灣的「五缺」 American Chamber of Commerce in Taipei 129 MinSheng East Road, Section 3, 7F, Suite 706, Taipei 10596, Taiwan 14 “Five Shortages” Inhibit P.O. Box 17-277, Taipei, 10419 Taiwan Growth and Investment Tel: 2718-8226 Fax: 2718-8182 e-mail: [email protected] 「五缺」有礙投資發展 website: http://www.amcham.com.tw 名稱:台北市美國商會工商雜誌 Amid continuing concern that 發行所:台北市美國商會 the lack of sufficient land, water, 臺北市10596民生東路三段129號七樓706室 電話:2718-8226 傳真:2718-8182 power, manpower, and talent Taiwan Business Topics is a publication of the American may impact Taiwan’s economic Chamber of Commerce in Taipei, ROC. Contents are independent of and do not necessarily reflect the views of the growth, the government is Officers, Board of Governors, Supervisors or members. © Copyright 2018 by the American Chamber of Commerce in seeking ways to alleviate Taipei, ROC. All rights reserved. Permission to reprint original material must be requested in writing from AmCham. Production problems in each of the five big users to consider desalina- done in-house, Printing by Farn Mei Printing Co., Ltd. areas. tion of seawater as a viable water 登記字號:台誌第一零九六九號 印刷所:帆美印刷股份有限公司 By Timothy Ferry source. 經銷商:台灣英文雜誌社 台北市108台北市萬華區長沙街二段66號 發行日期:中華民國一○七年四月 中華郵政北台字第5000號執照登記為雜誌交寄 16 The Number-one Concern: 21 Industrial Land Sits Idle ISSN 1818-1961 Electric Power Amidst Shortage 第一關切事項:電力供應 台灣土地不足,工業用地卻閒置 Chairman/ Albert Chang Vice Chairmen/ Leo Seewald, Vincent Shih Progress in developing renew- 不用 Secretary: Fupei Wang Treasurer: C.W. Chin able energies has been slower 23 Taiwan Competes for Talent than targeted, but the pace is 2017-2018 Governors: and Manpower Albert Chang, William Farrell, Revital Golan, Tim Ju, now expected to quicken. Seraphim Ma, Leo Seewald, Vincent Shih. 台灣競逐人才與人力 By Timothy Ferry 2018-2019 Governors: Anita Chen, C.W. Chin, Edward Low salaries and poor career Shober, Joanne Tsai, Daniel Tseng, Fupei Wang. 19 Desalination in a Rainforest prospects leave Taiwan’s pool 2018 Supervisors: Petra Jumpers, Joyce Lee, Timothy Taiwan is the world’s rainiest Shields. of talent and youth vulnerable to developed country, but an insuf- China’s advances. COMMITTEES: Agro-Chemical/ Melody Wang; Asset Management/ ficient storage system is forcing 27 Taiwan Needs Talent Christine Jih, Derek Yung; Banking/ Paulus Mok; Capital Markets/ Nadia Chen, Mandy Huang, C.P. Liu; Chemical Manufacturers/ Charles Liang, Michael Wong; Cosmetics/ Shirley Chen, Julien Jacquet, Abigail Lin; CSR/ Lume Liao, Fupei Wang; Energy/ Tina Chen, C.W. Chin; Human LAW Resources/ Vickie Chen, Richard Lin, Monica Han, Seraphim Ma; Infrastructure/ Wayne Chin, Paul Lee; 28 Using Trademarks to Enhance Revenue Streams Insurance/ Dan Ting, Linda Tsou, Dylan Tyson; Intellectual Property & Licensing/ Jason Chen, Peter Dernbach, Companies need to pay proper attention to trademark registration and Vincent Shih; Marketing & Distribution/ Wei Hsiang, Gordon Stewart; Medical Devices/ Terry Lin, Raghavendra Shenoy, licensing on a global basis. Joanne Yao; Pharmaceutical/ Petra Jumpers, Wendy Lin, Lai Li Pang; Public Health/ Joyce Lee, Dennis Lin, Dan By Richard L. Thurston and Christopher M. Neumeyer Silver; Real Estate/ Tony Chao; Retail/ Ceasar Chen, Mark Chen, Prudence Jang; Sustainable Development/ Kenny Jeng, Cosmas Lu, Kernel Wang; Tax/ Stella Lai, Cheli Liaw, Josephine Peng; Technology/ Cynthia Chyn, Revital Golan, Hans Huang; Telecommunications & Media/ Thomas Ee, THREE FOOD ENTREPRENEURS Joanne Tsai; Transportation & Logistics/ Wayne Pi; Travel & Tourism/ Pauline Leung, Achim v. Hake. 31 BABI International: a Taiwan-grown Success By Timothy Ferry 4 TAIWAN BUSINESS TOPICS • APRIL 2018 contents.indd 4 2018/4/10 上午10:10 APRIL 2018 • VOLUME 48 NUMBER 4 COVER SPONSOR 33 Aunt Stella’s: Happiness is a Good Cookie By Timothy Ferry 35 Artisanal Chocolate Finds Taiwan’s Sweet Spot By Joshua Samuel Brown INDUSTRY F CUS A Report on the Financial Services Sector Time of Transformation By MATTHEW FULCO Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. 38 Taiwan’s Conservative Fintech Revolution Citi is proud to have had a strong presence in Taiwan since 1964. Being Banks remain cautious about the leader in Taiwan’s banking industry, Citibank Taiwan Limited (CTL) embracing full-throated digitization. has been recognized as the Best Foreign Bank in Taiwan for 21 con- 40 Can Taiwan Cash in on secutive years by FinanceAsia, Best Bank by The Asset Triple A for 15 Virtual Currency? consecutive years, and winner of the “Trusted Brand: Credit Card Issuing Proponents see big opportunities Bank - Gold Award” from Reader's Digest for 10 consecutive years. for Taiwan in this nascent space. 43 A Central Banker Who Stayed CTL’s Institutional Clients Group provides top-tier corporations with a full range of value-added local and cross-border products and services. the Course Leveraging Citi’s world-class banking platform, CTL acts as clients’ best An unflagging focus on stabil- partner to support and grow their businesses to the next level by deliver- ity, sometimes at the expense of ing cost effective solutions with a flexibility that is unmatched by Citi’s reform, defined Perng Fai-nan’s competitors. two decades as head of Taiwan’s Central Bank. CTL’s Consumer Banking leads the market by pioneering Wealth Man- 45 Will a Loan Scandal Sink agement banking service, providing wealth advisory service, local and Taiwan’s Warship-building multi-currency deposits to premium accounts, OBU products and ser- Ambitions? vices and a variety of mutual funds, bonds, and Hong Kong and U.S. The episode revealed deep-seated stocks. By providing customers with value-added services, CTL’s cards problems in the defense-contract- business enjoys high customer satisfaction and strong brand recognition ing process. in the market. Citi aims to become the world’s digital bank. In addition to introducing smart banking branches in 2010 and launching advanced mobile banking services in 2011 that include location-based offers and premium search, Citi possesses the innovative culture that positions it to lead the digital trend and deliver more effective, dynamic, and convenient approaches to better serve clients. In 2016 Citi was also the first bank in Taiwan to intro- duce voice biometric authentication technology into its call center. Citi believes strongly in its responsibility to both Taiwan and the global AMCHAM EVENT community. Since 1995, Citi has been actively involved in educating the next generation, community care, financial education, and environment 47 Celebrating U.S.-Taiwan protection in Taiwan, while sponsoring many programs such as the Citi- Relations at the 50th Hsieh United Way Fundraising Campaign, Citi Global Community Day, and Citi- Nien Fan led environment events. These programs have been well received by the public and demonstrated Citi’s long-term commitment to the community in which it lives and runs its businesses. TAIWAN BUSINESS TOPICS • ECEBER 201 5 contents.indd 5 2018/4/9 下午12:00 E I T O R I A L Welcoming the Taiwan Travel Act arch was a good month for Taiwan-U.S. relations. without attaching his signature, the President chose to demon- In what may be a new record, three key U.S. offi- strate his firm endorsement by signing the bill. M cials made separate visits to Taiwan during the The Taiwan Travel Act states that “officials at all levels of month: Deputy Assistant Secretary of State for East Asia the U.S. Government, including Cabinet-level national secu- and the Pacific Alex Wong, U.S. Ambassador to APEC Matt rity officials, general officers and other executive branch Matthews, and Deputy Assistant Secretary of Commerce for officials, [may] travel to Taiwan to meet their Taiwanese coun- Manufacturing Ian Steff. Such visits underscore the strength terparts.” It also allows “high-level officials of Taiwan to enter and breadth of the bilateral relationship, reflecting the many the United States, under conditions which demonstrate appro- areas of cooperation between the two sides. priate respect for the dignity of such officials.” Wong, who was invited to Taiwan by AmCham Taipei In truth, nothing in U.S. law or regulations prohibited such to join President Tsai Ing-wen as a keynote speaker at the travel. But the Act presumably will have more than symbolic Chamber’s annual Hsieh Nien Fan banquet, delivered one of impact. AmCham hopes that it will actively encourage the the strongest reaffirmations in recent memory of the Amer- U.S. administration to send more high-level American offi- ican commitment to Taiwan. “The aim of U.S. policy is to cials on visits to Taiwan and receive more of their Taiwanese ensure that Taiwan’s people can continue along their chosen counterparts in Washington.