Planning for Emerging Centers Union County Sustainability Corridor Economic Development Opportunities Study
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Planning for Emerging Centers Union County Sustainability Corridor Economic Development Opportunities Study Summer 2013 Acknowledgements Sponsor: NJTPA Union County Lois Goldman Cherron Rountree Scott Rowe Liza Betz Allan Fye Stakeholder Committee Sponsor: NJ Transit Joseph Accardi, Borough of Roselle Park Vivian Baker Edward Davenport, Township of Cranford Sallie Morris Robert Ehrenbeck, Borough of Garwood Thomas Schulze (retired) Jacqueline Foushee, City of Plainfi eld Michael Viscardi Jamel Holley, Borough of Roselle Cyrenthia Ward Jacques Howard, City of Plainfi eld Patricia Hoynes, Borough of Fanwood Consultant Anne Jarosz, Township of Cranford Martin Robins Carol Kearney, Borough of Garwood Colleen Mahr, Borough of Fanwood Project Team: Regional Plan Association Rick Marsden, Township of Cranford Robert Freudenberg Eric Mason, Town of Westfi eld Robert Lane Kris McAlcoon, Town of Westfi eld Nicolas Ronderos Jason McErlean, Town of Westfi eld Daniel Schned Kathleen Miller Prunty, Township of Cranford Janani Shankaran Guy Patterson, Township of Cranford Fiona Zhu Patricia Quattrocchi, Borough of Garwood William Reyes, City of Elizabeth Report Production: Regional Plan Association Joseph Vanbergen, Township of Cranford Ben Oldenburg Kathy Villaggio, Borough of Garwood Janani Shankaran Victor Vinegra, Borough of Garwood, Borough of Roselle Park, City of Elizabeth The preparation of this report has been fi nanced in part by the Transportation and Community and System Preservation Program of the Federal Highway Adminis- tration (U.S. Department of Transporta- tion) and the North Jersey Transportation Planning Authority, Inc. This document is disseminated under the sponsorship of the U.S. Department of Transportation in the interest of information exchange. The United States Government assumes no liability for its contents or its use thereof. ii Planning for Emerging Centers | Summer 2013 Contents Executive Summary 2 Economic Development 16 Overview 2 Current Employment 16 Employment Trends 16 Regional Context 2 Industry Transit Use 17 Corridor Opportunities 2 Municipal Opportunities 18 Land Use 2 Demographics 2 City of Elizabeth 19 Education & Employment 2 Introduction & Background 19 Mobility 2 Jersey Gardens Mall 20 Economic Development 2 Magnolia Avenue 20 Elizabeth Rail Station 21 Municipal Opportunities 2 Elmora Avenue 22 Station Area Issues & Opportunities 3 Borough of Roselle & Borough of Roselle Park 23-24 Corridor Tomorrow 4 Introduction & Background 23-24 Corridor Vision 4 Linden Road 25 Introduction & Overview 5 Locust / Chestnut Street 26 Introduction 5 Gordon Street 27 Township of Cranford 29 Study Area 5 Introduction & Background 29 Purpose 6 Cranford Rail Station 30 Process 6 Borough of Garwood 31 Research 6 Introduction & Background 31 Municipal Stakeholder Outreach 6 Garwood Rail Station 32 Regional Context 9 Town of Westfi eld 33 Role of the Corridor in the Regional Transit Introduction & Background 33 Landscape 9 Westfi eld Rail Station 34 Summary of Past Studies for the Corridor 10 Borough of Fanwood 35 Introduction & Background 35 Corridor Opportunities 11 Fanwood Rail Station 36 Land Use 11 City of Plainfi eld 37 Existing Conditions 11 Introduction & Background 37 Corridor Development Potential 11 Netherwood Rail Station 38 Demographics 12 Plainfi eld Rail Station 39 Population 12 Grant Avenue 40 Race & Ethnicity 12 Housing Cost 12 The Corridor Tomorrow 41 Housing Choice 13 A Corridor-Wide Vision 41 Community & Ridership Types in the Corridor 41 Education & Employment 14 Education 14 Moving Ahead 43 Occupation 14 Unemployment 14 Mobility 15 Commute to Work 15 Vehicle Ownership 15 1 Planning for Emerging Centers | Summer 2013 Executive Summary enhanced transit and development. The following are summa- Overview ries of those opportunities. NJ TRANSIT has been studying the feasibility of a new Bus Rapid Transit service along the NJ Route 28 corridor in Union Land Use County. The route, named the Union County Sustainability Corri- dor, would run on-street and make stops in Plainfi eld, Fanwood, Current land uses along the corridor present signifi cant op- Westfi eld, Garwood and Cranford. The service would then use portunities for transit-supportive redevelopment, including the out-of-service former main line of the Central Railroad of residential, commercial, offi ce and industrial uses. New Jersey between Cranford and US 1-9 in Elizabeth as an express route to make the service quick and reliable. The introduction of a new transit service – such as BRT - could Demographics provide signifi cant economic development opportunities to the communities along the route, both at the local and corridor There is a growing, increasingly diverse population with fewer levels. New growth potential could help build a case for the housing choices within their fi nancial means. importance of the service and demonstrate ridership potential. This study was directed by NJTPA and NJ TRANSIT and con- Education & Employment ducted by Regional Plan Association with guidance from Union County with a Federal Highway Administration Transportation, There is a diversely educated workforce, employed in a variety Community, and System Preservation Program grant. The pro- of high-and low-skill jobs, but facing increased unemployment. cess was driven by a team of stakeholders from each munici- pality along the corridor. The purpose of the study was to work with each community to identify places within ½ mile of the Mobility proposed route that 1) have the capacity for development; 2) could attract uses for which there is market demand; and 3) A higher share of residents are using public transportation and could attract uses which would support and benefi t enhanced there are more who could benefi t from additional enhanced transit. The result is an analysis of demographics, econom- service. ics and land use that illustrates opportunties for economic development within each community and as a greater corridor, supported by and supporting enhanced transit. Economic Development Target sectors that either make up a large share of current Regional Context employment or are expected to grow and use public transit include: The Union County Sustainability Corridor is well-situated in the Northern New Jersey Region, connecting a mix of urban • Leisure and Hospitality centers, suburban downtowns and local neighborhoods to each • Manufacturing other and to the greater Newark and New York City region. The potential for enhanced transit service along this corridor can • Trade, Transportation and Utilities help to bolster redevelopment efforts in each of the municipali- • Education and Health Services ties through which it would pass, while better connecting the communities to each other, to the Northeast Corridor rail line, • Professional and Business Services the Raritan Valley Line, and to such destinations as Newark Liberty International Airport and the Jersey Gardens Mall. The study effectively builds off of prior studies conducted along Municipal Opportunities this corridor and in each of the municipalities. To better understand and illustrate the economic development opportunities offered by enhanced transit service, land uses Corridor Opportunities were analyzed for development and redevelopment potential. A summary of the major issues and opportunities at each An analysis of land use, demographics, education and em- station area was assembled. A soft site analysis of land uses ployment, mobility, and economic development was carried found that the corridor could support over 20% of the employ- out at the the municipal, corridor and regional levels to better ment growth and 8% of the residential growth for Union County understand what opportunities abound and could support both estimated by 2035, though there is very likely capacity in the corridor for about twice the amount of residential development 2 Planning for Emerging Centers | Summer 2013 calculated. The recommendations are intended to serve as a Borough of Roselle & Borough of resource for municipalities as they plan for the future of these Roselle Park - Linden Road critical areas. • Northwest corner of Linden Rd and Westfi eld Ave intersec- tion could support a new three or four-story mixed-use Station Area Issues & Opportunities building • Old warehouse on southeast corner of Linden Rd and Wes- Newark Liberty International Airport ftield Ave intersection, could be redeveloped for mixed-use with residential uses, perhaps a restaurant and farmers While there are no redevelopment opportunities around it, New- market ark Liberty Airport is a critical stop for the enhanced transit service as it is a major origin and destination for riders. Wheth- • Create connections between large golf course housing re- er comprised of corridor residents on their way to or from the development and station area to create a transit-oriented airport or out-of-town visitors looking for an interesting place to center and generate ridership stay with easy access to the airport, ridership numbers will be driven in large part by a convenient connection to the airport. Borough of Roselle & Borough of Roselle Park - Locust/Chestnut Street City of Elizabeth - Jersey Gardens Mall • Connect parts of town to create a coherent, pedestrian- • New buildings should have a clear relationship with neigh- oriented center with a distinct identity boring buildings and streets • If properly designed, a future station at Chestnut Street • Carriageways between parking areas can become more like could provide a connection