TNS Mrbi/JNLR 2008/2009 Summary Results

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TNS mrbi/JNLR 2008/2009 Summary Results

The latest JNLR/TNS mrbi report into radio listening is published today (12th November, 2009). It covers the 12-month period from October 2008 to September 2009.

The latest results show daily radio listening increasing to 87% - that is 87% of all adults listening every weekday (+1% since August publication).

A total of c15,000 people were interviewed during the survey period by TNS mrbi, on behalf of JNLR - Joint National Listenership Research - that is funded by all national, regional and local stations, BAI, AAI, and IAPI.

The following tables are the key top line results from the ‘ week-day’ report for the main radio stations at National level, within Dublin and Cork counties, and the South East, South West and North West regions.

While Tables 1-4 show the proportion of adults tuning into the stations at some time during the day, the depth of listening or loyalty to various stations is best reflected in the share of listening achieved by each station, as show n in Tables 5-8, whilst Table 9 provides information on the Local Stations in each licensed franchise area.

In this report more than half (57%), of the Irish population listen to their local or regional station on a daily basis. This compares to 51% tuning into national radio everyday. (This reflects a marginal increase of 1% to the local/regional sector). Local/regional radio attracts a greater proportion of listeners in the Cork and regional areas (60%+), while in Dublin a larger audience tunes into national radio every day (51% vs 49%).

Irish audiences continue to listen to a significant amount of radio daily – on average, listeners tune in for more than 3½ hours per day during the prime 7am to 7pm time (Irish Adults listening Mon-Fri). In terms of share of all minutes listened, national radio and local/regional radio hold an equal share of minutes listened, representing a slight increase for the latter since the August publication. In Dublin however, national radio holds a majority share (59%) while in Cork and the other regions - South West, South East and North West – the local/regional franchise has the majority share (57%, 58%, 55% and 59% respectively). This reflects some change since the August publication – national radio has improved its posi tion in Dublin and the Sth East and local/regional radio improved in the Sth West and Nth West regions. (T5).

Among the younger, 15-34 year old audience across the country, local/regional radio maintains its national majority share position at 54% versus 46% for national radio. When we look at the various regions, local radio has a particularly strong share position among this age group in Dublin (64%) and also holds the majority in Cork (57%) and in both the South West (53%), and in the South East regions (57%). However, national radio has somewhat improved its position since the August publication in Dublin, Cork and the Sth West. In the North West region, national radio still has the majority share of minutes, 51%, but the local/regional franchise has increased its share by 3% to 49%.

Local radio continues to perform strongly in the individual radio markets across the country – in many areas reaching more than 40% of the local adult population daily. In particular, on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio, MWR, Radio Kerry and Tipp FM hold a majority share position in their franchise areas. (T9) .

Q:\191927-Nov 09 Press Release - JNLR rpt (Oct 08 to Sep 09) Temple House Temple Road Blackrock Co Dublin Ireland

t +00 353 1 278 1011 f +00 353 1 278 1022 www.tns-global.com All Adults Aged 15+ Table 1: Average Weekday Yesterday Listenership

SOUTH SOUTH NORTH NATIONAL CO. DUBLIN CO. CORK EAST WEST WEST

Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays (change from Jul (change from Jul (change from Jul (change from Jul (change from Jul (change from Jul ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) % % % % % % % % % % % %

Listened at all * 87 (+1) 86 (+0) 84 (+1) 87 (+0) 87 (+2) 88 (+0)

Any National  51 (+0) 51 (+2) 48 (+1) 48 (+1) 45 (+0) 51 (-3)

Any RTE Radio 39 (-1) 40 (+1) 36 (+1) 36 (+0) 33 (+0) 40 (-2) Any RTE Radio 1/ RTE 2FM 39 (+0) 40 (+1) 35 (+1) 36 (+0) 33 (+0) 38 (-1) /RTE Lyric FM RTÉ Radio 1 26 (+1) 30 (+1) 25 (+0) 24 (+0) 20 (+0) 23 (+1)

RTÉ 2FM 16 (+0) 13 (+1) 12 (+2) 14 (+0) 14 (+0) 17 (-1)

RTÉ Lyric FM 3 (-1) 5 (-1) 3 (+0) 2 (-1) 3 (+0) 3 (+1)

Today FM 15 (+0) 10 (+1) 18 (+0) 16 (+0) 15 (+0) 17 (-2)

Newstalk 8 (+1) 12 (+0) 7 (+1) 4 (+0) 6 (+1) 4 (+0)

Any Regional/Local/M-City# 57 (+1) 49 (+0) 62 (+0) 62 (+0) 64 (+1) 67 (+3)

Beat 102-103 20 (+0)

Spin South West 18 (+0) i102-104 17 (+1)

Dublin’s 98FM 15 (+0)

FM104 20 (+0)

Q102 12 (+0)

Country 106.8FM 4 (+0)

Spin 1038 14 (+0)

Phantom 105.2 3 (+0)

Corks 96FM/C103 49 (+0)

Corks 96FM 38 (+0)

C103 (Corks 103FM) 15 (+1)

Corks Red FM 20 (-1)

* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107 & 4FM.

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Adults Aged 15-24 Table 2: Average Weekday Yesterday Listenership

SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Listened at all * 85 87 81 80 87 87 Any National 34 18 37 28 32 53

Any RTE Radio 22 12 19 17 17 35 Any RTE Radio 1/ RTE 2FM 22 12 19 17 16 34 /RTE Lyric FM RTE Radio 1 5 6 5 3 2 5

RTE 2FM 18 7 14 15 15 29

RTE Lyric FM 1 1 0 1 - 2

Today FM 16 7 21 15 17 26

Newstalk 3 3 4 2 2 3

Any Regional/Local/M-City# 70 78 69 68 74 66

Beat 102-103 56

Spin South West 64 i102-104 52

Dublin’s 98FM 17

FM104 35

Q102 13

Country 106.8FM 1

Spin 1038 51

Phantom 105.2 9

Corks 96FM/C103 36

Cork’s 96FM 33

C103 (Corks 103 FM) 6

Corks Red FM 56

* Indicates the proportion tuning to the station at some time on the day.

# Any regional/local/M-City includes any audience to Beat 102 -103, Spin Sth West, i102-104, i105-107 & 4FM..

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Adults Aged 15-34 Table 3: Average Weekday Yesterday Listenership

SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Listened at all * 86 87 82 84 85 86

Any National 45 32 45 43 43 56

Any RTE Radio 28 19 25 25 24 37 Any RTE Radio 1/ RTE 2FM 36 /RTE Lyric FM 27 19 25 25 23 RTE Radio 1 9 9 10 8 5 8

RTE 2FM 20 10 16 19 20 30

RTE Lyric FM 2 3 1 1 0 2

Today FM 22 13 29 24 24 27

Newstalk 7 9 7 4 4 4

Any Regional/Local/M-City# 61 67 64 62 63 60

Beat 102-103 42

Spin South West 42 i102-104 38

Dublin’s 98FM 22

FM104 32

Q102 12

Country 106.8FM 1

Spin 1038 28

Phantom 105.2 6

Corks 96FM/C103 38

Corks 96FM 35

C103 (Corks 103FM) 6

Corks Red FM 40

* Indicates the proportion tuning to the station at some time on the day.

# Any regional/local/M-City includes any audience to Beat 102 -103, Spin Sth West, i102-104, i105-107 & 4FM.

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Adults Aged 35+ Table 4: Average Weekday Yesterday Listen ership

SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Listened at all * 88 86 85 89 88 89

Any National 55 65 50 50 47 48

Any RTE Radio 47 56 43 42 39 41 Any RTE Radio 1/ RTE 46 56 42 42 39 2FM /RTE Lyric FM 39 RTE Radio 1 36 46 36 33 29 31

RTE 2FM 13 15 8 11 11 9

RTE Lyric FM 4 8 4 3 4 3

Today FM 10 8 11 12 10 11

Newstalk 8 14 7 4 7 3

Any Regional/Local/M-City# 55 36 61 63 64 71 Beat 102-103 7

Spin South West 5 i102-104 5

Dublin’s 98FM 10

FM104 11

Q102 12

Country 106.8FM 6

Spin 1038 3

Phantom 105.2 1

Cork’s 96FM/C103 56

Cork’s 96FM 41

C103 (Corks 103FM) 21

Corks Red FM 7

* Indicates the proportion tuning to the station at some time on the day.

# Any regional/local/M-City includes any audience to Beat 102 -103, Spin Sth West, i102-104, i105-107 & 4FM.

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All Adults Aged 15+ Table 5: Share Of Listening (7am - 7pm)

SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays (change from Jul (change from Jul (change from Jul (change from Jul (change from Jul (change from Jul ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) % % % % % % % % % % % %  Any National 50 (-1) 59 (+1) 43 (+0) 45 (+1) 42 (-1) 41 (-3) Any RTE Radio 36 (+0) 45 (+1) 29 (+1) 31 (+1) 29 (+0) 29 (-2) RTÉ Radio 1 23 (+0) 33 (+1) 21 (+0) 20 (+1) 17 (+0) 16 (+0) RTÉ 2FM 11 (+0) 9 (+0) 6 (+0) 9 (-1) 10 (-1) 10 (-1) RTÉ Lyric FM 2 (+0) 3 (+0) 1 (+0) 1 (+0) 1 (-1) 1 (+0) Today FM 11 (+0) 7 (+1) 12 (+0) 12 (-1) 11 (+0) 11 (+0) Newstalk 4 (+0) 7 (+0) 3 (+0) 2 (+0) 3 (+1) 1 (+0) Any Regional/Local/M-City# 50 (+1) 41 (-1) 57 (+0) 55 (-1) 58 (+1) 59 (+3) Beat 102-103 12 (+0) Spin South West 10 (+0) i102-104 10 (+1)

Dublin’s 98FM 10 (-1)

FM104 11 (-1)

Q102 8 (+0) Country 106.8FM 3 (+0) Spin 1038 6 (-1) Phantom 105.2 2 (+0) Corks 96FM/C103 45 (+0) Corks 96FM 34 (+0) C103 (Corks 103FM) 11 (+0)

Corks Red FM 10 (-1)

Mean No. of Minutes 235 (+0) 229 (-1) 272 (-13) 207 (-3) 231 (-1) 235 (-2)

# Any regional/local/M-City includes any audience to Beat 102 -103, Spin Sth West, i102-104, i105-107 & 4FM.

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Adults Aged 15-24 Table 6: Share Of Listening (7am - 7pm)

SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Any National 34 21 32 32 32 44

Any RTE Radio 18 13 10 16 14 21

RTE Radio 1 4 8 3 2 2 2

RTE 2FM 13 5 7 13 12 17

RTE Lyric FM 1 * * * 0 1

Today FM 15 6 20 16 17 22

Newstalk 1 2 2 * 1 1

Any Regional/Local/M-City# 66 79 68 68 68 56

Beat 102-103 53

Spin South West 49 i102-104 38

Dublin’s 98FM 12

FM104 16

Q102 9

Country 106.8FM 2

Spin 1038 33

Phantom 105.2 6

Corks 96FM/C103 31

Corks 96FM 28

C103 (Corks 103FM) 2

Corks Red FM 36

Mean No. of Minutes 166 152 187 147 163 175

# Any regional/local/M-City includes any audience to Beat 102 -103, Spin Sth West, i102-104, i105-107 & 4FM.

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Adults Aged 15-34 Table 7: Share Of Listening (7am - 7pm)

SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Any National 46 36 43 43 47 51 Any RTE Radio 23 18 16 20 22 28

RTE Radio 1 7 9 7 6 5 6

RTE 2FM 15 8 7 14 17 21

RTE Lyric FM 1 1 1 * 0 1

Today FM 19 12 24 22 23 21

Newstalk 4 6 3 1 2 2

Any Regional/Local/M-City# 54 64 57 57 53 49

Beat 102-103 33

Spin South West 29 i102-104 26

Dublin’s 98FM 16

FM104 19

Q102 7

Country 106.8FM 1

Spin 1038 15

Phantom 105.2 4

Corks 96FM/C103 34

Corks 96FM 30

C103 (Corks 103FM) 3

Corks Red FM 23

Mean No. of Minutes 198 188 229 181 186 198

# Any regional/local/M-City includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107 & 4FM.

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Adults Aged 35+ Table 8: Share Of Listening (7am - 7pm)

SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Any National 52 72 44 45 40 36 Any RTE Radio 42 59 35 35 32 29

RTE Radio 1 31 46 28 27 22 20

RTE 2FM 8 9 5 7 7 5

RTE Lyric FM 2 4 2 1 2 1

Today FM 6 4 6 8 6 6

Newstalk 4 8 3 2 3 1

Any Regional/Local/M-City# 48 28 56 55 60 64

Beat 102-103 4

Spin South West 2 i102-104 3

Dublin’s 98FM 7

FM104 6

Q102 9

Country 106.8FM 4

Spin 1038 1

Phantom 105.2 1

Cork’s 96FM/C103 50

Corks 96FM 35

C103 (Corks 103FM) 15

Corks Red FM 4

Mean No. of Minutes 257 258 298 221 256 254

# Any regional/local/M-City includes any audience to Beat 102 -103, Spin Sth West, i102-104, i105-107 & 4FM.

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All Adults Aged 15+ Table 9: Average Weekday Yesterday Listenership & Share Of Listening (7am-7pm) For Local Stations

Yesterday Listenership Share of Listening (7am-7pm) Weekdays Weekdays Station Area (change from Jul ‘08-Jun ‘09) (change from Jul ‘08-Jun ‘09) % % % %

Kildare 27 (+2) 19 (+1) Kilkenny/Carlow 39 (+1) 33 (+0) Louth/Meath 35 (+1) 30 (+0)

Laois/Offaly/Westmeath 39 (+3) 33 (+2)

Wexford 39 (-3) 32 (-3)

Wicklow 26 (-3) 21 (-4)

Limerick 53 (+1) 37 (-3)

Tipperary 52 (+1) 53 (+1)

Waterford 51 (-1) 46 (-2)

Clare 45 (-1) 39 (-1)

Kerry 45 (-1) 52 (+2)

Galway 40 (+2) 27 (+4)

Mayo 48 (+3) 51 (+0) Roscommon/Longford/Sth 53 (+2) 48 Leitrim/Cavan/Monaghan (+0) Donegal Nth 67 (+2) 66 (+2)

Donegal South/Sligo/Nth Leit 46 (+0) 32 (-2)

* * * * * *

These figures are the copyright of JNLR. When quoting, please acknowledge the source “JNLR/TNS mrbi 2008/9”.

The Report provides information on all individual stations over a range of demographics and special interest categories. The full report can be purchased from JNLR, 8 Upper Fitzwilliam Street, Dublin 2. Tel. 01-676 5991/4876.

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