Temple House Temple Road Blackrock Co Dublin Ireland t +00 353 1 278 1011 f +00 353 1 278 1022 www.tns-global.com TNS mrbi/JNLR 2008/2009 Summary Results The latest JNLR/TNS mrbi report into radio listening is published today (12th November, 2009). It covers the 12-month period from October 2008 to September 2009. The latest results show daily radio listening increasing to 87% - that is 87% of all adults listening every weekday (+1% since August publication). A total of c15,000 people were interviewed during the survey period by TNS mrbi, on behalf of JNLR - Joint National Listenership Research - that is funded by all national, regional and local stations, BAI, AAI, and IAPI. The following tables are the key top line results from the ‘ week-day’ report for the main radio stations at National level, within Dublin and Cork counties, and the South East, South West and North West regions. While Tables 1-4 show the proportion of adults tuning into the stations at some time during the day, the depth of listening or loyalty to various stations is best reflected in the share of listening achieved by each station, as show n in Tables 5-8, whilst Table 9 provides information on the Local Stations in each licensed franchise area. In this report more than half (57%), of the Irish population listen to their local or regional station on a daily basis. This compares to 51% tuning into national radio everyday. (This reflects a marginal increase of 1% to the local/regional sector). Local/regional radio attracts a greater proportion of listeners in the Cork and regional areas (60%+), while in Dublin a larger audience tunes into national radio every day (51% vs 49%). Irish audiences continue to listen to a significant amount of radio daily – on average, listeners tune in for more than 3½ hours per day during the prime 7am to 7pm time (Irish Adults listening Mon-Fri). In terms of share of all minutes listened, national radio and local/regional radio hold an equal share of minutes listened, representing a slight increase for the latter since the August publication. In Dublin however, national radio holds a majority share (59%) while in Cork and the other regions - South West, South East and North West – the local/regional franchise has the majority share (57%, 58%, 55% and 59% respectively). This reflects some change since the August publication – national radio has improved its posi tion in Dublin and the Sth East and local/regional radio improved in the Sth West and Nth West regions. (T5). Among the younger, 15-34 year old audience across the country, local/regional radio maintains its national majority share position at 54% versus 46% for national radio. When we look at the various regions, local radio has a particularly strong share position among this age group in Dublin (64%) and also holds the majority in Cork (57%) and in both the South West (53%), and in the South East regions (57%). However, national radio has somewhat improved its position since the August publication in Dublin, Cork and the Sth West. In the North West region, national radio still has the majority share of minutes, 51%, but the local/regional franchise has increased its share by 3% to 49%. Local radio continues to perform strongly in the individual radio markets across the country – in many areas reaching more than 40% of the local adult population daily. In particular, on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio, MWR, Radio Kerry and Tipp FM hold a majority share position in their franchise areas. (T9) . Q:\191927-Nov 09 Press Release - JNLR rpt (Oct 08 to Sep 09) Temple House Temple Road Blackrock Co Dublin Ireland t +00 353 1 278 1011 f +00 353 1 278 1022 www.tns-global.com All Adults Aged 15+ Table 1: Average Weekday Yesterday Listenership SOUTH SOUTH NORTH NATIONAL CO. DUBLIN CO. CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays (change from Jul (change from Jul (change from Jul (change from Jul (change from Jul (change from Jul ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) ‘08-Jun ‘09) % % % % % % % % % % % % Listened at all * 87 (+1) 86 (+0) 84 (+1) 87 (+0) 87 (+2) 88 (+0) Any National 51 (+0) 51 (+2) 48 (+1) 48 (+1) 45 (+0) 51 (-3) Any RTE Radio 39 (-1) 40 (+1) 36 (+1) 36 (+0) 33 (+0) 40 (-2) Any RTE Radio 1/ RTE 2FM 39 (+0) 40 (+1) 35 (+1) 36 (+0) 33 (+0) 38 (-1) /RTE Lyric FM RTÉ Radio 1 26 (+1) 30 (+1) 25 (+0) 24 (+0) 20 (+0) 23 (+1) RTÉ 2FM 16 (+0) 13 (+1) 12 (+2) 14 (+0) 14 (+0) 17 (-1) RTÉ Lyric FM 3 (-1) 5 (-1) 3 (+0) 2 (-1) 3 (+0) 3 (+1) Today FM 15 (+0) 10 (+1) 18 (+0) 16 (+0) 15 (+0) 17 (-2) Newstalk 8 (+1) 12 (+0) 7 (+1) 4 (+0) 6 (+1) 4 (+0) Any Regional/Local/M-City# 57 (+1) 49 (+0) 62 (+0) 62 (+0) 64 (+1) 67 (+3) Beat 102-103 20 (+0) Spin South West 18 (+0) i102-104 17 (+1) Dublin’s 98FM 15 (+0) FM104 20 (+0) Q102 12 (+0) Country 106.8FM 4 (+0) Spin 1038 14 (+0) Phantom 105.2 3 (+0) Corks 96FM/C103 49 (+0) Corks 96FM 38 (+0) C103 (Corks 103FM) 15 (+1) Corks Red FM 20 (-1) * Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107 & 4FM. Q:\191927-Nov 09 Press Release - JNLR rpt (Oct 08 to Sep 09) Temple House Temple Road Blackrock Co Dublin Ireland t +00 353 1 278 1011 f +00 353 1 278 1022 www.tns-global.com Adults Aged 15-24 Table 2: Average Weekday Yesterday Listenership SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Listened at all * 85 87 81 80 87 87 Any National 34 18 37 28 32 53 Any RTE Radio 22 12 19 17 17 35 Any RTE Radio 1/ RTE 2FM 22 12 19 17 16 34 /RTE Lyric FM RTE Radio 1 5 6 5 3 2 5 RTE 2FM 18 7 14 15 15 29 RTE Lyric FM 1 1 0 1 - 2 Today FM 16 7 21 15 17 26 Newstalk 3 3 4 2 2 3 Any Regional/Local/M-City# 70 78 69 68 74 66 Beat 102-103 56 Spin South West 64 i102-104 52 Dublin’s 98FM 17 FM104 35 Q102 13 Country 106.8FM 1 Spin 1038 51 Phantom 105.2 9 Corks 96FM/C103 36 Cork’s 96FM 33 C103 (Corks 103 FM) 6 Corks Red FM 56 * Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City includes any audience to Beat 102 -103, Spin Sth West, i102-104, i105-107 & 4FM.. Q:\191927-Nov 09 Press Release - JNLR rpt (Oct 08 to Sep 09) Temple House Temple Road Blackrock Co Dublin Ireland t +00 353 1 278 1011 f +00 353 1 278 1022 www.tns-global.com Adults Aged 15-34 Table 3: Average Weekday Yesterday Listenership SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Listened at all * 86 87 82 84 85 86 Any National 45 32 45 43 43 56 Any RTE Radio 28 19 25 25 24 37 Any RTE Radio 1/ RTE 2FM 36 /RTE Lyric FM 27 19 25 25 23 RTE Radio 1 9 9 10 8 5 8 RTE 2FM 20 10 16 19 20 30 RTE Lyric FM 2 3 1 1 0 2 Today FM 22 13 29 24 24 27 Newstalk 7 9 7 4 4 4 Any Regional/Local/M-City# 61 67 64 62 63 60 Beat 102-103 42 Spin South West 42 i102-104 38 Dublin’s 98FM 22 FM104 32 Q102 12 Country 106.8FM 1 Spin 1038 28 Phantom 105.2 6 Corks 96FM/C103 38 Corks 96FM 35 C103 (Corks 103FM) 6 Corks Red FM 40 * Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City includes any audience to Beat 102 -103, Spin Sth West, i102-104, i105-107 & 4FM. Q:\191927-Nov 09 Press Release - JNLR rpt (Oct 08 to Sep 09) Temple House Temple Road Blackrock Co Dublin Ireland t +00 353 1 278 1011 f +00 353 1 278 1022 www.tns-global.com Adults Aged 35+ Table 4: Average Weekday Yesterday Listen ership SOUTH SOUTH NORTH NATIONAL CO.DUBLIN CO.CORK EAST WEST WEST Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % Listened at all * 88 86 85 89 88 89 Any National 55 65 50 50 47 48 Any RTE Radio 47 56 43 42 39 41 Any RTE Radio 1/ RTE 46 56 42 42 39 2FM /RTE Lyric FM 39 RTE Radio 1 36 46 36 33 29 31 RTE 2FM 13 15 8 11 11 9 RTE Lyric FM 4 8 4 3 4 3 Today FM 10 8 11 12 10 11 Newstalk 8 14 7 4 7 3 Any Regional/Local/M-City# 55 36 61 63 64 71 Beat 102-103 7 Spin South West 5 i102-104 5 Dublin’s 98FM 10 FM104 11 Q102 12 Country 106.8FM 6 Spin 1038 3 Phantom 105.2 1 Cork’s 96FM/C103 56 Cork’s 96FM 41 C103 (Corks 103FM) 21 Corks Red FM 7 * Indicates the proportion tuning to the station at some time on the day.