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Deco1100:Design Thinking

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Deco1100:Design Thinking DECO1100: DESIGN THINKING SEMESTER 1, 2013 PROJECT 1: PEOPLE PROFESSION: LECTURER GROUP MEMBERS: Dominic Mulherin 42675154 Jason Ho 43229161 Trace Ferris 43190757 Isaac Hill 43171877 Jeff Cheng 42028741 Melissa Kyle 43166640 Liam McLeish 43208803 BLOG: http://designblog3.wordpress.com/ Contents Introduction ............................................................................................................................................ 1 Portraits: ................................................................................................................................................. 2 Portrait 1 ............................................................................................................................................. 3 Portrait 2 ............................................................................................................................................. 4 Portrait 3 ............................................................................................................................................. 5 Portrait 4 ............................................................................................................................................. 6 Portrait 5 ............................................................................................................................................. 7 Portrait 6 ............................................................................................................................................. 8 Portrait 7 ............................................................................................................................................. 9 Sources .............................................................................................................................................. 10 Portrait 1 ....................................................................................................................................... 10 Portrait 2 ....................................................................................................................................... 10 Portrait 3 ....................................................................................................................................... 10 Portrait 4 ....................................................................................................................................... 10 Portrait 5 ....................................................................................................................................... 10 Portrait 6 ....................................................................................................................................... 11 Portrait 7 ....................................................................................................................................... 11 Appendix ........................................................................................................................................... 12 1. Interview with Anton Kozlov .................................................................................................... 12 2. Interview with Kayoko Uchiyama ............................................................................................. 13 3. Interview via email with Christian Engwerda ........................................................................... 14 Extreme Characters:.............................................................................................................................. 15 Extreme Character 1 ......................................................................................................................... 16 Extreme Character 2 ......................................................................................................................... 17 Sources: ............................................................................................................................................. 18 Extreme Character 1 ..................................................................................................................... 18 Extreme Character 2 ..................................................................................................................... 18 Personas: ............................................................................................................................................... 19 Persona 1 .......................................................................................................................................... 20 Persona 2 .......................................................................................................................................... 21 Persona 3 .......................................................................................................................................... 22 Persona 4 .......................................................................................................................................... 23 Sources .............................................................................................................................................. 24 Persona 1 ...................................................................................................................................... 24 Persona 2 ...................................................................................................................................... 24 Persona 3 ...................................................................................................................................... 24 Persona 4 ...................................................................................................................................... 24 Storyboard dilemma scenarios ............................................................................................................. 25 Frame Design and Analysis ................................................................................................................... 26 Frame Analysis 1: Abstract from the interview with Anton Kozlov .................................................. 27 Frame Analysis 2: double booking storyboard ................................................................................. 28 Frame Analysis 3: illness scenario dilemma ...................................................................................... 29 DECO1100 Project One: People – Project Portfolio Introduction In this project, groups of 5-9 people were to investigate a profession where there is no ‘significant disadvantage in being visually impaired.’ The purpose of this project is for students to be able to understand the profession of their choice in terms of its tasks, skills, the people who work in it and its dilemmas. Three stages were required to complete the project, which were the planning and research stages and finally producing the deliverables. During the planning stage, different design tools such as brainstorming, and the deliverables of portraits, personas and extreme characters were introduced to students to prepare for this project. Before entering the research stage, ideas were generated as well as a work schedule with interim deadlines for each piece of work; along with a plan for doing certain tasks as a group. Research for this project was done by utilising a variety of sources, including internet media and reports, interviews with work professionals and by observing these professionals in action. All research and progress made on the project were recorded on an internet blog with photos and references. In order to produce the deliverables, it was decided that group members would handle certain tasks such as their own individual professional portrait, with the personas, extreme characters, frame analysis’ and written aspects being split between group members and the dilemmas and storyboards being produced as a group. Due to the different aspects of the design process being displayed in this project, it is of particular interest to readers who wish to gain an insight into said process; especially in the areas of planning, research, and the different data representations used in design. Page | 1 DECO1100 Project One: People – Project Portfolio Portraits: A design portrait is a design tool that is a ‘capture’ of a real person in relation to certain personal qualities, skills or characteristics that tell a product designer what he has to cater for when designing a product. It is used to bring a much more realistic view into the design by representing who uses a product or performs a certain profession. Essentially, a portrait is a data illustration that a research team can use for reference, especially when working out how a certain person would react to different scenarios. It is a key point to remember that design portraits are based on real people; and include details such as their basic demographics, personalities, ambitions, routines, habits and hobbies. The data gathered from these ‘product users’ are then used to create useful and believable personas; which are fictional ‘users’ made up of the portraits that share common qualities that are relevant to the design project. Examples of research techniques to generate design portraits include: • Self-conducted and pre-recorded interviews • Various websites, including blogs • Observation • Documentaries • Biographies Page | 2 DECO1100 Project One: People – Project Portfolio Portrait 1 Work Personality and Behaviours Anton is
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