Port of Palm Beach Board Meeting Insight Report EXECUTIVE Editorial Mentions 74 ▲ 118% SUMMARY The number of appearances in articles mSCORE 67 HIGHLIGHTS FROM THE MONTH

Potential Reach ▲ 4k% ▲ Editorial mentions increased 206M 17 118% Approximate number of article views you appeared in May 1, 2021 - May 31, 2021

Potential reach increased 4% All deltas in this report show change compared to May 1st Port of Palm Beach's net Net Tonality Score ▼ 1 +11 2020 - May 31st 2020 tonality trended down but was The net change (up or down) in sentiment over the time period overall positive

TONALITY KEY MESSAGES

operator efficiency 24 11% Positive ▼ 1 Kalmar equipment 24

0% Kalmar Gloria Negative 24 ▶ 0 reachstackers

Kalmar diesel 24

Neutral 89% ▲ 1 electric straddle 23 carriers MEDIA Port of Palm Beach's exposure increased 118% EXPOSURE Media Exposure - May 1, 2021 - May 31, 2021 Volume Reach 30 180M HIGHLIGHTS FROM THE MONTH

"Yahoo news" led the 20 120M R e

highest potential reach of e m a u c l

130M on May 19th, spiking by h o a factor of 93 V 10 60M

"WPTV West Palm Beach" overtook "1290 WJNO - M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a iHeartRadio" as Top Publisher y y y y y y y y y y y ay y y y y y y y y y y y y y y y y y y y 1 2 3 4 5 6 7 8 9 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 in this period 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1

Overall reach increased 4k% TOP PUBLICATIONS TONALITY Positive Negative "WPTV West Palm Beach" 6 WPTV West Palm accounted for 9% of volume 3 Beach

WFLX Fox 29-TV 3 4

Yahoo news 2 2

Market Screener 2 0 M M M M M M M M M M M M M M M M a a a a a a a a a a a a a a a WPBF.TV 25 2 y y y y y y y y y y y y ay y y y 1 3 5 7 9 1 1 1 1 1 2 2 2 2 2 3 1 3 5 7 9 1 3 5 7 9 1 TONALITY Port of Palm Beach's net tonality decreased 1 point

Tonality - May 1, 2021 - May 31, 2021 Positive Negative Neutral HIGHLIGHTS FROM THE MONTH 6 24 May 24th had the highest

volume of 5 positive articles e v i t a

4 16 N g e "Port Technology e u N

t /

International", with 48.1k r

a e l v

reach, drove positive i

t 2 8 i

sentiment in an article titled s o

"Kalmar to deliver Gloria P reachstackers and straddle M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M carriers to Tropical Shippin..." a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a y y y y y y y y y y y y y y ay y y y y y y y y y y y y y y y y 1 2 3 4 5 6 7 8 9 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1

ARTICLES WITH MOST IMPACT

Port Technology International | May 24

Kalmar to deliver Gloria reachstackers and straddle carriers to Tropical Shippin...

Reach 48.1k Positive SOCIAL MEDIA Port of Palm Beach's social exposure decreased 56% EXPOSURE Social Media Exposure - May 1, 2021 - May 31, 2021 Volume Reach 30 600k HIGHLIGHTS FROM THE MONTH

Social volume peaked on 20 400k R e

May 18th at 28 e m a u c l h o Twitter accounted for 47% of V 10 200k social volume, followed by Blogs with 26% share

M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a y y y y ay y y y y y y y y y y y y y y y y y y y y y y y y y y 1 2 3 4 5 6 7 8 9 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1

SOCIAL CHANNELS TONALITY Positive Negative 3 Twitter 71

Blogs 40 2

Facebook 38 1

Instagram 2 0 M M M M M M M M M M M M M M M M a a a a a a a a a a a a a a a Forums 1 y y y y y y y y y y y y ay y y y 1 3 5 7 9 1 1 1 1 1 2 2 2 2 2 3 1 3 5 7 9 1 3 5 7 9 1 GEO PRESENCE United States and Germany had the most global coverage

HIGHLIGHTS FROM THE MONTH

Port of Palm Beach was mentioned in 17 total countries in this time period

The regions North America, Western Europe, and Northern Europe combined to cover 86% of the total volume in this time period

TOP COUNTRIES

United States 68% ▶ 0 Sweden 3% ▶ 0

Germany 5% ▶ 0 United Arab Emirates 1% ▶ 0

United Kingdom 4% ▲ 1 Austria 1% ▶ 0

Canada 3% ▼ 6 Switzerland 1% ▶ 0

India 3% ▶ 0 Cyprus 1% ▶ 0 GEO PRESENCE Florida and New York had the most coverage

HIGHLIGHTS FROM THE MONTH

TOP STATES/REGIONS

Florida 34% ▼ 1 Virginia 2% ▶ 0

New York 4% ▶ 0 Washington 2% ▶ 0

Texas 4% ▶ 0 National 50% ▶ 0

Georgia 2% ▶ 0

Iowa 2% ▶ 0 TOP WPTV West Palm Beach mentioned Port of Palm Beach the most PUBLICATIONS Top Publications by Volume - May 1, 2021 - May 31, 2021

HIGHLIGHTS FROM THE MONTH WPTV West Palm Beach 3 "WPTV West Palm Beach", "WFLX Fox 29-TV", and WFLX Fox 29-TV 3 "Yahoo news" accounted for 24% of the volume share among the 25 highest Yahoo news 2 publications

Market Screener 2

WPBF.TV 25 2

Palm Beach Post 2

Finanzen.ch 1

Yahoo Finance UK 1

Avanza Bank 1

FOX 4 Now 1 TOP Joel Malkin was the top influencer INFLUENCERS Top Editorial Influencers by Volume - May 1, 2021 - May 31, 2021

HIGHLIGHTS FROM THE MONTH Joel Malkin 14 WJNO-AM The Bond Buyer, WJNO-AM, and Vacation Agent Magazine Theresa Norton had the most representation 2 Vacation Agent Magazine among the top 9 Influencers Peter Burke The 3 most popular beats 2 WPTV-TV among the Influencers are Public finance, News (general), Angela Rozier and Financial services 2 WPBF-TV The top 3 Influencers Sabrina Lolo accounted for 72% of the 1 volume among the 9 highest WPEC-TV Influencers Robert Slavin 1 The Bond Buyer

Yvette Shields 1 The Bond Buyer

Chip Barnett 1 The Bond Buyer

Jason Davis 1 The Mountain Press