APRIL 2013 $77,5(ISSUE 39

ȃȃȐɕɕɄɑȨȐɕSheer genius The best of this season’s 9’til 5 fashion-forward hosiery Accessories for the working girl SHOW PREVIEW The British Craft Trade Fair

STEP Hot rocks forward Expert eyes on Key footwear trends the jewellery of the moment

WIN Products worth £500 RRP courtesy of Belle PLUS & Flo • EXPERT ADVICE • INDUSTRY NEWS • BRAND NEW PRODUCTS

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CONTENTS

Contents

REGULARS 9 Editor’s letter What to look out for this issue 37 10 Industry news Get the low-down on the latest happenings in accessories retail

16 On with the show The latest trade show news, dates and developments

18 Competition Win a VIP mini-break at The British Craft Trade Fair in picturesque Harrogate

19 Competition Win products worth £500 RRP courtesy of Belle & Flo PROFILES 19 37 Chain reaction 20 Brand spanking new Stephen Thurlow explains how the three The hottest new products to hit generation family business Alexander the market Thurlow & Co has come full circle

90 All the answers 47 Drawn together Our industry experts answer your Nicky Haynes, Managing Director of retail queries accessories label Nicky James, talks about the brand’s vision of combining playful illustration and fashion design

69 A novel idea Bagabook’s founder Susan Doha recounts the speedy growth of her label and reveals why she believes that it will turn into a global success

82 The talk of the town Rhian Evans invites us into her Pontyplun boutique, The House in Town

98 Behind the scenery Taisir Gibreel reveals the inspiration 20 98 behind her distinctively vivid silk scarves $77,5( · FEATURES

34 Insurance solutions 76 It’s a hold up Brokers T H March address queries and Hot hosiery styles for 2013 and beyond 76 concerns about insurance 79 Right as rain 41 A step forward Stay prepared for the unpredictable The fresh women’s footwear styles to suit British weather with these stylish rainy any occasion day solutions

51 Rock stars 85 Implementing EPoS The key jewellery trends of the year from David Mackley offers tips on how to go the perspective of industry experts about buying a modern retail system

63 A man for all seasons 88 Nordic charm All of the essential men’s extras, from Embrace the zeitgeist for all things cufflinks to luggage Scandinavian with a selection of minimalist-chic products chosen by 72 Working girl Annie Cannock Office-appropriate accessories for the fashion-forward female 93 Get it right CEO of ACID, Dids MacDonald, discusses growth through innovation 88 SHOWS

27 Hard craft Names to watch out for at the British Craft Trade Fair 79

72

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ȃȃȐɕɕɄɑȨȐɕAPRIL 2013

Cover image courtesy of Taisir Gibreel Taisir image courtesyCover of www.taisirgibreel.co.uk Spring has sprung MANAGING EDITOR Georgina Cassels +44 (0)1376 535611 By the time you read Fair. Now in its 37th year, the exhibition is EDITOR this, spring will have evidence of the incredible craft talent on Laura Sutherland +44 (0)1376 535613 truly arrived. The light our shores, from crochet and embroidery to [email protected] nights have come digital printing and silver-smithery. Check EDITORIAL ASSISTANT in, the frost is gone, out the fair preview, Hard craft, on page 27 Annie Cannock and colour is back in to find out more about the event, and go [email protected] all of our wardrobes! to page 18 to find out how you could win a SALES MANAGER However, while we’re VIP weekend at the show in Harrogate. Mark White +44 (0)1376 514000 [email protected] enjoying the pastels and dreamy fabrics As well as the usual features, profile SALES EXECUTIVE that the season brings, wholesalers and interviews and latest news, there’s a feature Claire Rogers +44 (0)1376 535600 retailers have been busy planning for on women’s workwear accessories, and [email protected] autumn/winter 2013. With the massive a look at Scandinavian-chic products to PRODUCTION MANAGER success of Spring Fair, Top Drawer, Pure update your window display. For April Scott Brothwell +44 (0)1376 535616 London, Moda and Scoop International, 2013, our competition prize is courtesy of [email protected] it’s clear that everyone in the industry has fashion-forward jewellery brand, Belle & DEPUTY PRODUCTION MANAGER a positive outlook on the economic future Flo (page 19). Sarah Barnes +44 (0)1376 535616 Attire [email protected] of the fashion market. In this issue, Accessories SENIOR DESIGNER aims to showcase this optimism Vicky O’Connor with a bumper set of features tailored to GRAPHIC DESIGNERS the latest collections from the best labels, Samantha Lock, Rebecca Clarke, both established and fledgling. We have 0ǸɤɑǸLaura Sutherland Charlotte Brown trends in best-seller areas, such as shoes EdEditoritor WEB DEVELOPMENT MANAGER and jewellery covered, as well as more niche Stuart Weatherley accessories products, such as hosiery, men’s Shoe trends, SUBSCRIPTIONS extras and wet weather wear. Tammy Watt, Matilda Bourne page 41 The pride in British design and +44 (0)1376 514000 production continues to gather apace, with KD Media Publishing Limited all of the big shows presenting Broseley House, Newlands Drive, Witham, Essex CM8 2UL home-grown talent in spades, but none www.attireaccessories.com more so than the British Craft Trade

ISSN 1758-0919 Attire Accessories is solely owned, published and designed by KD Media Publishing Limited. Whilst every effort was made to ensure the information in this magazine was Editor’s ppickick correct at the time of going to press, the publishers cannot With many designers over the past few seasons celebrating accept legal responsibility for any errors or omissions, nor can they accept responsibility of the standing of the wonders of the animal kingdom, lots of creatures are advertisers nor by the editorial contributions. The views finally getting their moment in the fashion sun. With expressed do not necessarily reflect those of the publisher. woodland dwellers such as owls, foxes, rabbits and squirrels Attire Accessories is published seven times a year. Subscription rates for overseas readers are £75 per annum dominating the high street, I’m pleased to see acrylic (incl. p+p), Cheques should jeweller and sartorial trailblazer Tatty Devine staying ahead be made out to KD Media of the pack with an ode to my personal favourite ‒ the Publishing Limited and sent to Attire Accessories, tortoise. Fittingly rendered in tortoiseshell, the charming Broseley House, Newlands motif comes in delicate pendant and stud earring styles, as Drive, Witham, Essex well as a statement brooch. CM8 2UL. $77,5( Industry news

FIND OUT WHAT’S NEW IN FASHION ACCESSORIES RETAILING

RED OR DEAD LOVES GEORGE COX FOOTWEAR Initially selling vintage clothing from a stall on Camden Market, the COLLABORATION ANNOUNCED couple soon moved onto producing their fi rst footwear and clothing British fashion brand Red or Dead has collaborated with the creator ranges. Th e label gained a strong reputation in the industry, thanks of the brothel creeper, George Cox to create a small collection of to classics such as the Watch shoe of 1987 and 1989’s Space Baby men’s creepers, available exclusively at the high street shoe store, line. Red or Dead has won the British Fashion Council’s Streetstyle schuh. Limited to 24 pairs per style, the line is entirely hand-made at Designer of the Year award three times, and is now synonymous with the George Cox factory in Northampton. the best of British design. George Cox began making shoes in 1906 and established a With youth culture and street sensibility at the heart of everything reputation for original design and high production values with the they do, and a pride in creating something diff erent from the label’s creation of the brothel creeper. Originally a staple of every mass-produced uniformity of the high street, the two companies Teddy Boy’s wardrobe, George Cox creepers were picked up again have a lot in common, so working together on a capsule selection of in the late ’70s by Malcolm McClaren and Vivienne Westwood for footwear makes an ideal collaboration. Th e collection includes tassel their shop, Let it Rock. Th e creepers quickly became the go-to shoe loafer, ghillie and desert chukka styles. for the emerging British Punk scene, worn by everyone from Th e Sex Th e Mr Cox collection is available exclusively from schuh’s Pistols to Th e Clash. fl agship store in Oxford Street, London and online at Wayne & Gerardine Hemingway founded Red or Dead in 1982. www.schuh.co.uk from April 2013.

Tamaris launches PrimaLoft NICOLA SEXTON technology collection for BRANCHES OUT INTO autumn/winter 2013 WHOLESALE PrimaLoft Boutique owner Nicola Sexton is launching technology will her fi rst wholesale collection in 2013 due to make its fashion the popularity of her own footwear label. footwear début in Nicola explains: “When I fi rst opened my Tamaris’ autumn/ shoe shop in April 2010, I sourced Italian winter 2013 line, and Spanish designers unknown in the UK ensuring that market. However, I felt that with the age range ladies can have of my clients being so varied, it was necessary wonderfully warm to source a collection of very wearable shoes feet, despite for everyday use. I found my manufacturer in the harsh Italy, and the design process began. Th e brand winter weather. quickly becoming my best-selling collection. Originating “My venture into wholesale was completely by accident. I had an agent in in the sport the store one day showing me a jewellery collection, and after admiring my and functional shoes, asked if she could take them ‘on the road’. I had samples made, and clothing segment, off she went with the spring/summer 2013 line. Th e response she received Tamaris is now making use of the fantastic properties echoed that of my customers, which was all the encouragement I needed to of this intermediate lining in its mainline collection of pursue wholesale supplying seriously.” shoes and boots, making the on-trend brand a pioneer Rounding off a whirlwind year, which also saw her become a fi nalist in in the sector. PrimaLoft is known to keep feet warmer Drapers’ Footwear and Accessories Awards 2012 in the Best Footwear Off er than real lambskin, as well as being water-repellent in an Independent category, Nicola gave a presentation on her journey from and breathable, which is ideal for the unpredictable retailer to wholesaler at Pure London in February. British weather. For more information on Nicola Sexton’s wholesale line or shoe boutique, To fi nd out more about the new Tamaris range, visit visit www.nicolasexton.co.uk. the website www.tamaris.eu.

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*Agent Required Readers’ poll What we’ve learnt from the latest reader poll at www.attireaccessories.com We asked: What has been your key seller in the build-up to spring?

You said: Shoes: 17% Handbags: 50% Jewellery: 33%

Classic Canes notes IJL announces a new partnership resurgence in popularity International Jewellery London, the UK’s most established, premier of walking sticks jewellery event, has announced details of an exciting new partnership with Once a symbol of old age acclaimed jewellery trend forecasters, Adorn Insight. and infi rmity, walking sticks Event Director, Sam Willoughby commented on the collaboration: “IJL are increasingly regaining the is regarded by the industry as the undisputed focus for new and cutting- popularity as accessories that they edge trends so we are delighted to have teamed up with Adorn Insight as enjoyed in earlier, more elegant our offi cial trend partner. With a passion for jewellery equalled only by times. Leading specialist label ours, Adorn Insight makes the perfect match for IJL. in the sector, Classic Canes, has “As the only dedicated trend resource for jewellery professionals, the noted that the brand’s focus on company has unrivalled knowledge of the jewellery world and, together, current fashion trends has helped to enhance the practical we have created a unique trend off ering. Th is is designed to ensure that our accessory’s renaissance. exhibitors and visitors have exclusive access to the latest jewellery trends Charlotte Gillan, Managing Partner of Classic Canes and market developments driving the sector – not just at the show, but explains: “We follow changing fashions very closely and throughout the year.” produce walking stick designs accordingly. For ladies, Since launching in May, 2010, Adorn Insight has experienced we have new snow leopard and cheetah print canes, an phenomenal growth, infl uencing a global audience ‒ based in some 30 opulent collection of highly decorated canes for evening countries worldwide ‒ including clients across the board from fast fashion use, and a vivid tropical fi sh pattern cane that fi ts perfectly retailers and manufacturers to prestigious luxury designers. Th e fl exible with the summer prints for 2013. Equally, gentlemen’s subscription model means that whilst multi-national clients benefi t from canes are being used in increasingly fashionable ways.” packages which off er a wealth of invaluable information updated on a daily For further information about Classic Canes, call basis, it is also able to support and nurture small start-ups on more limited +44 (0)1460 75686 or visit www.classiccanes.co.uk. budgets. Th e company also off ers bespoke consultancy services to clients who desire analysis of an even more specialised nature. KLESHNA WINS AT THE Adorn will produce two catwalk IJL Jewellery Trend Reports each year – focusing on emerging global trends in March for autumn/winter SCOTTISH TRADE FAIR 2013/2014, and then in October for the subsequent spring/summer 2014 SPRING WITH PERSONAL season. Th ese will prove invaluable and exclusive insights for retailers, DESIGN manufacturers and designers alike. Kleshna Jewellery’s début at Th e At IJL 2013, Adorn Insight will be closely involved with the catwalk Scotland Trade Fair Spring was – providing expert trend direction, as well as advising on the jewellery a resounding success, with the selection and styling for each trend. Th is will be supported by an designer winning the Best Product inspirational keynote seminar on international jewellery trends for 2014 Award in the Jewellery and Fashion onwards – with an informative trend webinar on consumer infl uences and Accessories category with the Star buying patterns. Wand necklace. In recognition of the importance of trend information for young and Kleshna was delighted with the up-coming new designers, one of the outstanding jewellery stars in the accolade, saying: “Th e design was vibrant KickStart initiative will receive the Adorn Insight Award. Selected originally a personal one-off design by representatives from the company, the award will include a year’s for my goddaughter’s 21st birthday, subscription and valuable bespoke mentoring. but we decided to launch it in the Exhibitors and visitors to IJL 2013 will also benefi t from this new collection as the girls in the studio partnership with Adorn Insight, with the off er of an attractive special fell in love with it. Th is piece means subscription promotion, exclusive to IJL. a lot to me, and naturally that makes IJL 2013 will run from 1st - 4th September 2013 at Earls Court, London. the prize even more special.” For more information on the show, visit www.jewellerylondon.com. To view the pendant and other pieces by Kleshna, visit the website www.kleshna.com.

$77,5( NEWS & EVENTS

JACKSON DISTRIBUTION HOSTS ROBERT SYMS MP Poole-based fashion supplier Jackson Distribution welcomed Rieker scores a hat trick at the Robert Syms and Elaine Atkinson into their headquarters. Robert Syms has been MP for Poole since 1997 and is Footwear Industry Awards currently Assistant Government Whip. Elaine Atkinson is Rieker, the world’s leading anti-stress and UK’s best-selling comfort leader of Poole Council. footwear brand is thrilled to have won three gongs at Th e Footwear Th e company, which currently employs 35 people from Industry Awards. its 30,000 sq ft headquarters in Poole, was founded in 2005 Rieker won Footwear Brand of the Year, Ladies Footwear Brand of by current owner Nick Jackson. It owns the European rights the Year as well as the Leader in Customer Service award. To win in to the clothing, footwear and accessories brand Iron Fist. three coveted categories and seeing off stiff competition from other Turnover of the company hit £8 million last year, and the global brands is quite a coup. company is targeting a turnover in excess of £10 million Managing Director, Chris Gorrod, comments: “Everyone at Rieker in 2013 and further growth in 2014. Th e company is keen is very proud of the awards – especially because they are voted for by on trading with local businesses and Iron Fist is stocked by the footwear industry. To be recognised as Footwear Brand of the Year, a mixture of retailers in the Bournemouth and Poole area Ladies Footwear Brand and for Customer Service would indicate we despite being a global brand. are generally getting it right in most areas.” Th e most recent innovation has been the launch of the Th e shoe brand boasts a dedicated in-house design and development company’s new brand, Brakeburn which it is bringing team, which constantly brings innovative award-winning collections to to market in March through its growing customer base. the fore, inspired by the latest fashions, whilst remaining timeless. Conceived and designed in Poole, Brakeburn captures much Rieker creates hardworking footwear for both men and women of what is good about the lifestyle in the local area, drawing and the brand is widely available from Rieker stores and quality on Poole Harbour and the Purbecks as the backdrop for independent retailers across the UK, as well as online. much of the photographic artwork. For more information on the brand, visit www.rieker-shoes.net. Th e streetwear/lifestyle brand consists of men and women’s leisure and sport apparel, footwear and accessories, Clarion Events infl uenced by street culture, cycling and board sports. Th e Brakeburn’s footwear collection comprises a completely announces the original take on athletic runners and a super light-weight launch of Craft EVA lifestyle range. Clarion Events has announced the Jackson Distribution prefers to use local suppliers where launch of Craft, a new trade event possible and draws on the expertise of many local businesses. for contemporary crafts that will It recently secured a £1.6 million trade facility from HSBC’s th th take place from 12 - 14 January, Dorset Commercial Team and uses Breeze VW for its fl eet 2014 at Earls Court, London of commercial vehicles. alongside Top Drawer and Home. Robert Syms MP said: “I take every opportunity to Th e launch of Craft is in response encourage and meet with those involved in the incredibly to increasing demand from retailers diverse and successful business sector in Poole. When away searching for high street quality from Poole and in Parliament, I take every opportunity to products with provenance. Craft will fi ll a gap in the market for a promote Poole as a place to do business with its dynamic and high quality, juried trade event that enables more than 100 leading ambitious economy. makers and artisans to meet a substantial audience of international “It’s especially great news that HSBC is demonstrating retailers, galleries, museums, professional buyers and collectors within this confi dence in the UK economy and particularly a dedicated trade event in London. Poole based business. I congratulate and thank Jackson Craft will be run for Clarion Events by Piyush Suri, Founder and Distribution and other Poole businesses that are prepared Director of Handmade in Britain, with close support from Ian Rudge, to create quality jobs and take opportunities to invest and Development Director at Clarion Events and Co-Founder of 100% expand their brands globally at the same time as keeping Design and Tent London. their headquarters here in Poole”. For more information, visit www.clarionevents.com.

$77,5( · SCOOP INTERNATIONAL REPORTS A SUCCESSFUL FIFTH EDITION AND CHANGE OF VENUE Scoop International showcased over 250 UK and international premium, directional and contemporary labels at its fi fth edition at the iconic Saatchi Gallery in February. Scoop International facilitated an extra 20 per cent of designer collections presenting stunning boutique labels, placing the show fi rmly at the forefront of the industry fashion trade show calendar. Buyer footfall numbers were up by 26 per cent from the last edition in February 2012. Premium retailers were in attendance, with registered visitors including buyers from Harrods, Matches, Browns, Liberty, House of Fraser, and ASOS. Pulse moves to new May dates After the show’s close, Karen Radley, founder and Managing Following positive feedback from both exhibitors and Director of Scoop International announced that new developments are buyers alike, the organisers of Pulse have made the strategic afoot for the sixth event: “Th e fi fth edition of Scoop International has decision to bring the dates of the show forward by one been the busiest yet, with an increase of over 250 labels showcasing. month to 12th - 14th May, 2013. Th e new dateline allows “Visitor numbers have risen year on year with buyer attendance from retailers to enjoy all the benefi ts that visiting Pulse has to department stores, multi-brand and independent boutiques. Due to off er one month earlier, off ering a great opportunity to the ever-increasing level of interest from exhibitors to show at Scoop refresh stores and keep ahead of the retail game. International, the sixth edition will be the best yet, with an additional Show Director, Raj Gill commented: “Pulse’s unique new venue ‒ Th e Phillips Gallery, which is located just six minutes from the dateline for 2013 has enthused key buyers and suppliers Saatchi Gallery. alike, as it off ers additional selling time mid-season, as well With demand for space at Scoop already outstripping that available as more crucial planning time for Christmas. Historically, at the Saatchi Gallery, this will enable Scoop International to expand Pulse has always sat on this earlier dateline but moved to over 400 hand picked designer collections. We will be running a back due to the bank holidays of recent years. With complimentary car service between the two venues throughout no interruptions in 2013, the new May date off ers the the three days. Th e sixth edition will defi nitely have a more potential for both retailers and suppliers to make gains that ‘international’ feel”. cannot be missed.” Th e sixth edition of Scoop International will take place from 21st - For more details and to register for the show, visit 23rd July, 2013. For more details, visit www.scoop-international.com. www.pulse-london.com.

pre-order from May. Harlequin Goldsmiths Celebrates For the fi rst th Doctor Who’s 50 anniversary in 2013 time in its history, To celebrate the 50th anniversary of the iconic BBC science fi ction the Goldsmiths’ series Doctor Who in 2013, Harlequin Goldsmiths has created a Company Assay Offi ce collection of limited edition sterling silver and nine carat gold has granted BBC statuaries, together with a range of jewellery. Worldwide the use of Th e website for Harlequin Goldsmiths launched in January its iconic trademark to 2013, allowing fans of the world’s longest running sci-fi series to form part of a London view the company’s celebratory merchandise, which will be released hallmark. Only Doctor throughout the anniversary year. Jewellery pieces will include Who jewellery manufactured by Harlequin Goldsmiths in 2013 silver TARDIS pin earrings, gold Dalek drop earrings and a Sonic will bear this special hallmark, following which the mark will be Screwdriver pendant, available in gold and silver. Th e ladies’ jewellery discontinued and the punch presented to the BBC archives. range is out now, whilst the men’s collection will be available for For more information, visit www.harlequin-goldsmiths.com.

$77,5(

On with the show CHECK OUT ALL THE IMPORTANT NEWS AND DATES FOR YOUR BUSINESS DIARY...

Spring Fair beats the high street blues with on this year’s event, Sarah increased visitor numbers McLaughlin, Portfolio Director Spring Fair International welcomed more 68,100 visitors to the of Spring Fair International, NEC in February, including more than 5,000 international buyers said: “With so many British looking to export British goods abroad, with overall visitor numbers companies exhibiting, it was up six per cent on last year. Buyers from leading independent fantastic to see the strength of retailers were in attendance, and all of the UK’s major stores, their product, something that including Selfridges, House of Fraser, John Lewis, Harrods, Liberty, was unilaterally praised by the and Marks & Spencer, were well represented. buyers in attendance from across Spring Fair offered Europe’s largest presentation of trend-driven the globe. We hope that the gift products to a market that is hungry for newness and originality. optimism of the sector observed at Spring Fair is a true reflection of Around 300,000 new launches were showcased by 3,000 exhibitors the performance of the high street over the year to come.” operating across 13 different market sectors. Exhibitor and visitor feedback indicated that this was an The signs of economic recovery were indicated by the Spring exceptional show with a buoyant atmosphere, particularly given the Fair Retail Barometer, the show’s own major industry survey, which tough retail environment and challenging economic conditions. revealed that 82 per cent of retailers are forecasting growth in Mary Liz from US store Leon and Lula, who participated in the 2013 and an improvement in consumer confidence. The positive hosted buyers programme, said: “The Spring Fair was terrific! It was atmosphere at the show bodes well for the retail trade in 2013 and big, it was beautiful and, most important of all, we found several new beyond, demonstrating the resilience of our nation’s shopkeepers. lines that will be good for our store. We will certainly be back.” Over £2 billion of business is forecast to be generated by The next edition of Spring Fair International will take place from companies who participated at Spring Fair this year. Commenting February 2nd - 6th, 2014. Visit www.springfair.com.

Pure London reflects a positive retail Bank, Managing Director of Moda in Pelle, rd commented: “We have attracted a lot of new outlook in its 33 season buyers both from the UK and internationally, Pure London experienced good levels of business in February, as our collection has been received really well. high calibre buyers and retailers attended from across the UK and We have had an excellent show and love the rd overseas. Now in its 33 season, the show is one of Europe’s leading expansion and new layout of the Gallery transactional exhibitions. A confident mood was reported at the Level, it works perfectly with our brand and show with positive feedback from both exhibitors and retailers alike. our positioning.” A veritable who’s who of fashion buying attended the show, Taking the show forward, the Pure London including many retailers found on this year’s Drapers Inspiring team has seen a restructure to bring additional Indies shortlist, and award winner, The Dressing Room. Key expertise into a strong retail portfolio, which independent names such as Anne Furbank, Attic, Black White includes Pure London, The Jewellery Show, Jewellery Show London, Denim and AB10 were joined by big e-tailers such as ASOS, Spring Fair and Autumn Fair. New appointments include Louise Amazon, Figleaves, and BrandAlley. This season saw an increase in Young, Managing Director of Retail, Julie Driscoll, Portfolio department store buyers with the likes of Fenwick, Harrods, Harvey Director for Fashion and Jewellery, and Katie Nicholls, Brand Nichols and House of Fraser, whilst the high street was out in force Manager for Fashion and Jewellery. with names including Dune, Joy, Urban Outfitters and Warehouse Julie Driscoll commented: “We have had a fantastic show! It is all visiting the show. an exciting time for Pure London. We are listening to buyers and This season more than 1,000 brands were presented including exhibitors and held focus groups on-site on what we can do to make directional fashion, footwear and accessories. Underlying the this the best show in the market. I look forward to implementing the importance of Pure London on the international buying calendar, feedback and taking Pure London forward for seasons to come.” the show played host to buyers from Europe including France, The next edition of Pure London is set to take place at London Germany, Italy, and Spain, and as far afield as Hong Kong and Japan. Olympia from 4th - 6th August, 2013. For more information, visit the The feedback from the floor was overwhelmingly positive. Claire website www.purelondon.com.

$77,5( NEWS & EVENTS

The sun shines on Giving & Living Buyers and brands praise optimistic The forecasters may have predicted snow, but that didn’t deter buyers mood at Moda Footwear from attending Giving & Living in January. According to the Met Office, The February 2013 edition of Moda Footwear saw buyers the south-west only had 16 sunny days last year, which inevitably has an and brands in a positive mood during three days of strong impact on the tourism market. trading at the UK’s biggest footwear show. The show proved successful for those exhibiting for the first time, Moda Footwear welcomed a new second catwalk as well as those more established exhibitors. Mr Ferguson’s World of theatre, offering more content and inspiration at this Whimsey had such a good season’s event including a new catwalk show. Those taking day on the Monday that its part included new labels, Desigual, Sixtyseven, Think!, staff took to Twitter to tell the Ciccone, Shoes Like Pottery, MTNG, The Original Muck world: “We’ve taken so many Boot Company, Gerry Weber and Hengst Footwear as orders on our second day that well as returning favourites Peter Kaiser, Brakeburn, Fly we’re jumping for joy!” London, Camel Active, Geox, Superga, Original Penguin, Jane Wallace-Jones Primigi, Ricosta, and Mustang to name but a few. of Something Different Buyers visiting Moda were equally positive about the Wholesale, which was show with many praising the additional catwalk theatre exhibiting for the fourth year in Hall 20. Michael Ashison from Bullfrogs, London in a row said: “We took more says: “There was an upbeat feel to Moda Footwear and orders on the Sunday than a real buzz about the show. The new catwalk theatre for the whole of the show last was fantastic and the footwear shows and sector specific year – people were queuing to seminars were a great addition to the event.” buy from us. It was our best Sean O’Connor, Event Director for Moda Footwear show ever!” commented on the success of the event saying: “This The next Giving & Living season’s Moda Footwear was our best show yet, with show will take place from 12th even more new signings. It has been a tough season for - 15th January, 2014. It’s going retailers, but the upbeat mood and the positive feedback to be a special one, as the is a very good sign for the future of the industry. The event will be celebrating its brand new catwalk theatre was a welcome addition to the 50th birthday. You can keep show and further cements Moda Footwear as the show of up to date with developments choice for brands and retailers.” for the show at The next Moda event will host the spring/summer 2014 www.givingliving.co.uk or on collections from 11th - 13th August at the Birmingham Twitter @giving_living. NEC. Visit www.moda-uk.co.uk for more details.

Diary dates British Craft Trade Fair The Jewellery Show London 7th - 9th April, 2013 11th - 12th June, 2013 The Great Yorkshire Fairground Somerset House, London www.bctf.co.uk www.thejewelleryshowlondon.com

Pulse Asia’s Fashion Jewellery & Accessories Fair 12th - 14th May, 2013 20th - 23rd June, 2013 Earls Court One, London Hong Kong Convention & Exhibition Centre www.pulse-london.com www.asiafja.com

$77,5( WIN! Win a VIP mini-break in Harrogate for the British Craft Trade Fair

Billed as the most inspirational trade fair in the UK calendar, The British Craft Trade Fair (BCTF) is a leading showcase for the nation’s creative talent. Featuring the work of 500 UK designers and artisans, this year’s British Craft Trade Fair takes place at the Great Yorkshire Showground in Harrogate from 7th - 9th April. For buyers and trend-spotters looking to source original and innovative hand-made products, it’s an event not to be missed. Strictly trade-only, the BCTF provides a launchpad for new talent, and has seen The competition prize includes: many exhibitors, past and present, go on to achieve great international success during • Two nights accommodation with its 37-year history. breakfast for two people at The Crown For 2013, courtesy of organisers PSM Hotel in Harrogate Ltd and The Crown Hotel Harrogate, we • Dinner for two in the award-winning are offering readers the chance to win two Orchid Thai restaurant in Harrogate VIP gold passes to the fair, staying at The • Chauffeur service to and from the Crown Hotel with a dinner in the show each day award-winning Orchid restaurant, one of • VIP gold passes to the fair, which the best Thai restaurants in Yorkshire. include a free show guide and For details, visit www.bctf.co.uk and complementary tea and coffee www.crownhotelharrogate.com. $ • A £50 voucher to spend in Fodders, a new shop championed by the Yorkshire Agricultural Society, which acts as a shop window for local farmers and producers (www.fodderweb.co.uk)

To be in with a chance of winning this fantastic prize, simply answer the following question:

How many years has The British Craft Trade Fair been running?

a) 35 years b) 36 years c) 37 years

Enter online at www.attireaccessories.com before the closing date of Friday 29th March, 2013. Terms and conditions apply.

$77,5( COMPETITION WIN! Win products worth £500 RRP courtesy of Belle & Flo

This spring, jewellery label Belle & Flo is them regularly and offering an excellent leading the fashion pack with a collection customer service. The couple started the of on-trend soft pastels, edgy textures and company just over six months ago, naming exciting designs. Every piece is designed it for their young nieces, Annabelle and in New York, with founder, Julie Rainer- Florence, who they believe will be the Seath, working closely with the creative fashion tastemakers of the future. team to pull together the ultimate selection So far, 2013 has seen a diverse array of of gems for each season. The summer line accessories from the brand, with delicate – which is set to feature crystal starfishes, crystal bracelets in pretty bows, infinity striking bracelets and a sumptuous Riviera ribbons, star motifs, draped necklaces, colour palette of matt gold, turquoise and adjustable rings and shimmering earrings, coral – will be shown at the Home & Gift as well as the popular iridescent pastel show in Harrogate this July. leather collection. Most recently, Spring Having worked in the industry for more Fair saw the addition of wrap leather than seven years, Belle & Flo Owners Julie bracelets and sprung crystal rings join the and Ian have an extensive knowledge of the label’s fashion-forward offering. jewellery business. This experience allows To contact the company, call them to have a personal connection with +44 (0)1732 864527 and to view the the clients they supply – many of whom jewellery collection, visit the website they consider to be friends now – visiting www.belleandflo.co.uk. $

For your chance to win, answer the following question:

Where are the Belle & Flo jewellery collections designed?

a) London b) New York c) Milan

Visit www.attireaccessories.com and fill in the online competition form to enter the draw. Deadline for entries is 26th April, 2013. Terms and conditions apply.

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BRITISH CRAFT TRADE FAIR

HARD CRAFT British Craft Trade Fair returns to Harrogate to celebrate the country’s best hand-made design

Hazel Atkinson Jewellery, www.hazelatkinsonjewellery.co.uk $77,5( · British by design

Billed as one of the most inspirational fairs in the UK’s In brief trade calendar, the British Craft Trade Fair is a leading Show: British Craft Trade Fair event for showcasing the nation’s best design talent Venue: Great Yorkshire Fairground, Harrogate Dates: 7th - 9th April, 2013 Website: www.bctf.co.uk

Hadas Nussbaum Taking place from 7th - 9th April 2013 and affordable designs,” says Organiser at The Great Yorkshire Showground in Margeret Bunn. Harrogate, the British Craft Trade Fair “Programmes such as BBC’s Antiques (BCTF) will feature the work of more than Roadshow are testament to the future value 500 professional designers and artisans and investment potential of British artisan based in the UK – providing a wealth of design, and many of the exhibitors are inspiration for retailers, boutique owners producing work that will become family and fashion buyers looking for high quality heirlooms of the future.” British products. The halls and grounds of The Great As a strictly trade-only event, BCTF Yorkshire Showground are on a par with provides a launchpad for new talent as well the top UK exhibition halls and offer the as established makers, with many former buyer a warm well-lit environment, free exhibitors going on to achieve international parking right outside the venue, and as an success within their field. independent venue, some of the best The event covers a range of sectors in-house catering to be found anywhere. including fashion, jewellery and home Attendees using public transport will also and gift, making it ideal for independent be able to take advantage of a free shuttle fashion retailers on the hunt for new stock service between the venue, Leeds Bradford to maximise their offer. airport and Harrogate train station. “Established for over 35 years, BCTF is To register as a buyer, go to www.bctf. recognised by buyers throughout the UK as co.uk and order your free invitation. $ the go-to fair for finding fresh, innovative

Lindsey Tyson Facets of Avalon

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BRITISH CRAFT TRADE FAIR

Karen Fox Stand: 193 www.karen-fox.co.uk

North London-based designer Karen Fox is inspired by the flamboyant fashion of the Elizabethan era in her work. Her pieces combine stainless steel, mesh cloth, precious metals and paper with textile techniques, such as pleating and smocking. Driven by fine detailing, dramatic scale and the beauty in repetition, her aim is to create bold, visually-striking work that alludes to the past whilst being innovative and timeless.

Li Chu Wu Jewellery Stand: 215 www.lichuwu.co.uk

A Taiwanese jewellery designer based in Birmingham, Li Chu Wu’s one-off pieces and body adornments are made from paper and silver. Using multiple layers to create subtle movement and tactile qualities, the colours and textures give the designs an interactive function. This not only demonstrates the value of the materials themselves, but also reaffirms the link between the materials and their original Craig Fellows source in the natural environment. Stand: 301 www.craigfellows.co.uk Holly and Ruby Stand: N1 Craig Fellows is a successful www.hollyandruby.co.uk award-winning textile print designer with a passion Using a wide range of vintage for colour and illustration. and new bits and bobs, Holly Within his accessories and Ruby have crafted a collections, he brings collection of original, one-of- together a distinctive fine a-kind bags and purses. Taking art talent and a love of inspiration from the past and fashion and textiles. Using the present, the creations are traditional, contemporary a fusion of retro detail and and digital printing contemporary styling, with techniques, the designer each individual piece having transforms his drawings into striking, original fashion and its own name and character. interior pieces. His most recent scarves have been inspired by Featuring print, embroidery and embellishment, all of the duo’s the intricate patterns found in flora and fauna, from spores to accessories are hand-made in their UK studio. funghi and bumble bees to snails.

$77,5( · Harriet Saunders Hazel Atkinson Jewellery Stand: 126 Stand: 116 www.harrietsaunders.co.uk www.hazelatkinsonjewellery.co.uk

After graduating from Hazel returns to the the London College of BCTF with a completely Fashion, Harriet Sanders fresh addition to quickly set about starting her highly successful up her own label. Her Natural Selection design aesthetics come range. Hazel has caught from her preoccupation the butterfly bug and with simplicity, colour produced a new range and detail, as well as a incorporating butterflies desire to provide top in subtle blush pink, quality bags at affordable soft grey and exotic prices. Whilst there is an fuchsia and orange. ever-growing collection Hazel and her team of styles available, the still work completely piece that she is best independently in known for is the Dicky her Nottingham Bow clutch; a clutch studio, designing, bag with a recycled bow hand-painting, tie on the front. It was assembling and distributing each individual item of hand-made, for this design that she anodised aluminium jewellery. A free ring will be given with was awarded the Highly every order placed at the show. Commended accolade by Attire Accessories in the Best Fashion Accessory category at the BCTF in 2012.

Armitage Design Stand:221 www.armitagedesign.co.uk

Claire Armitage’s printed silk scarves are rich in narrative, blending floral and nautical imagery with literary Sarah Straussberg references to poetry and fairy Stand: 356 tales. Each design is finished with www.sarahstraussberg.com delicately layered edging, French seams, antique button fastening Sarah Straussberg designs and makes ‘architectural’ jewellery, and hand-embroidered details. which is executed with a high level of precision and With every piece being hand-made craftsmanship. Her creations comprise sterling silver and 18ct in Armitage Design’s Cornwall gold vermeil. Some pieces include black resin, resulting in a studios, her design philosophy is to sealed form to complement the brushed matt surface of the create exquisite silk clothing and gold. Through her jewellery and sculpture she strives to reflect accessories to cherish. the tension between the man-made and natural worlds.

$77,5( BRITISH CRAFT TRADE FAIR

Tamsin Howells Designs Stand: 159 www.tamsinhowells.com

Tamsin Howells makes original acrylic jewellery with a retro Williams British Handmade slant, with references as diverse as Art Deco and ’50s girls’ Stand: N37 comics. She sets household items and fabric into acrylic, www.williams-handmade.com producing a contemporary range of jewellery that has a wide reaching appeal in the current accessories market. Past pieces Sarah Williams founded her company in 2010 after completing have included tape measure bangles and rose print fabric rings. a Masters degree with distinction at London College of Fashion, where she was also awarded the Off Catwalk Collection of the Year Laura Ngyou award. Her aim is to use traditional craftsmanship to make wholly Stand: 251 original products that will challenge the fashion industry’s view www.laurangyou.com of craft. As well as BCTF, Sarah has shown her pieces at London Fashion Week, and been chosen to contribute to the Power of Laura’s award-winning design is inspired by her fascination Making exhibition at the V&A Museum. for the variety of vessel forms found in the natural world, from water-catching pitcher plants to sea-worn oyster shells Julia Parry-Jones and shark egg cases. She combines pattern and texture to Stand: 184 create delicate sculptural silverware and jewellery that is both www.juliaparryjones.co.uk functional and intriguingly beautiful.

A collector by nature, Julia draws inspiration from historical fragments, curiosities and hidden treasures. Fascinated by minute detail and delicate trinkets, she creates intriguing feminine jewellery with a modern twist, inviting the wearer to explore the hidden narrative within each piece. Julia’s current collection takes its influence from the treasure-hoarding habits of the bower bird. Hard woods, vintage elements and semi-precious stones are scattered against a showcase of silver and nine carat gold and carefully arranged, until a sense of harmony is achieved through their mismatching chaos.

$77,5( INSURANCE solutions Attire Accessories readers put their insurance queries, concerns and questions to leading brokers T.H. March

What is target Many insurers include an amongst other security requirements. stock? This term Q index linking provision within A copy of the particular insurer’s standard is mentioned in can be requested when a quotation is my insurance their policies; the sum insured is Neil McFarlane, provided. It’s very important you comply policy and I’m increased on a yearly basis to take Managing Director “ with the conditions. of T.H. March not quite sure into account rises in inflation. & Co Limited what it means. It’s important that this figure is What points should I consider when Quite simply, correct to start with. To Qchoosing a policy to cover myself or a family member in the event of illness? the term target stock can refer to any stock obtain a rebuilding value, Athat is attractive to a thief. This can include contact your local qualified When you’re fit and healthy it’s difficult to (but is not limited to) jewellery, watches, tell what you or your business might need, precious metals, compact discs, electrical chartered surveyor. Aor how you’d feel if you were diagnosed goods including computers, furs, clothing, In a word, no! Correctly arranged insurance with a critical illness or suffered a long term cigarettes and alcohol. Not all insurers Aprotection for your buildings should be disability. It’s even more difficult to imagine specify the same stock type as ‘target’, so if based on the rebuilding value, not the what would be happening if you had died. you are in any doubt at all you must ask your market value. The sum calculated for” It may be an uncomfortable exercise, but it’s insurer or broker for clarification. buildings cover under a commercial policy worth looking at a worst-case scenario. To ensure that you have adequate is based on the full rebuilding cost of the You might want to know that any insurance cover, it’s essential that you declare premises rather than the market value. borrowings can be paid off, that your any target stock you may hold. If you don’t There is no relationship between the two. business can continue to trade and make disclose details about your stock, any claim It’s also important to review the re-building money, and more importantly that your you make may not be met. value on a regular basis to take into account family will be able to pay the bills. inflation and any improvements that may Take advice to make sure your cover has My stock levels fluctuate throughout the have been made to the building. Many been correctly arranged and will give the Qyear; do I need to tell my insurer? insurers include an index linking provision right people the right amount of money at Most, if not all, policies available today will within their policies; the sum insured is the right time. Also, make sure you have a state that if a claim is made and it’s found increased on a yearly basis to take into will and that it’s up to date. $ that the covering sum is not sufficient for account rises in inflation. It’s important that this figure is correct to start with. To Athe valuables at risk, any claim payable will Take advice to make sure be reduced by the same percentage as that of obtain a rebuilding value, contact your local your cover has been correctly the under insurance. qualified chartered surveyor. By arranging Make sure that your stock levels don’t your policy on the correct basis, you will be arranged and will give the right exceed the sum insured on your policy. An saving a considerable amount of money in people the right amount of most cases. One important point to bear in “ alternative is to have your policy arranged money at the right time. Also, on a stock declaration basis. Under this mind, however is if your building is listed, as make sure you have a will and the rebuilding value may well be more than system, a maximum sum insured is set at the that it’s up to date. beginning of the policy period, and every the market value! month a declaration is sent to your insurer, stating what the stock figure was for the What is the minimum security condition T.H. March is a chartered firm of insurance preceding month. At the end of the policy Qwithin a policy? brokers. Established in 1887, the company period the stock figures are reviewed and a Most, if not all, insurers that provide cover has offices in London, Birmingham, ” return premium or additional premium is for business premises impose a minimum Manchester, Glasgow and Sevenoaks, as well charged depending on the average levels of Alevel of security within their policy wordings. as its National Administration Centre in stock held. This condition will require that certain types Yelverton near Plymouth. of lock are fitted to the final entry/exit doors To find out more, call +44 (0)1822 855 Am I correct in thinking that I need to and windows, and in certain cases, a specific 555, email [email protected], or visit Qinsure my premises to the market value? type of alarm with a number of features the website www.thmarch.co.uk.

$77,5(

PROFILE Chain reaction Stephen Thurlow, of family jewellery business Alexander Thurlow & Co, tells us about the company history and why things are now coming full circle

Tell me a bit about how Alexander Thurlow Hong Kong and Taiwan had started to open & Co was started. up as major producers. Our business was, Alexander Thurlow is a third generation family by this time, changing. With the start of business and was my grandfather’s name. It was wholesalers setting up in the UK, my father he who started the business in the ’40s. realised that he could sell much greater His first trips were to Austria, Germany volumes of jewellery through these channels, and Czechoslovakia, where he bought mainly and so built an extremely successful business glass pearls and crystal jewellery. He set the supplying this market. We then moved into company up by acting as an agent for the supplying major high street chain stores, and manufacturers to sell their products in the had very successful periods supplying Boots UK. In those days he would travel by train the Chemist, The Burton Group, C&A, down through Europe, taking a large suitcase Mark One and many more. to bring back the samples – sometimes with I joined the business straight from school the whole family in tow. and took over the travelling to the Far East. Back in England, he supplied the retail At that point, we were sourcing fashion jewellery trade, again travelling around the jewellery from Korea, with it eventually UK by train with his trunk of samples. One moving into mainland China, which is of his earliest customers was Woolworths, and where I travel to four times a year now for in those days he was selling glass pearls for one the company. shilling a piece – five pence in today’s money. In the 1950s the production of pearls Our long history is moved to Japan, so he then had to make the undoubtedly a great asset to long trip to Osaka, often taking a week to get there. This was the start of the expansion of have these days, as it gives the fashion jewellery production in the Far East. customer“ the confidence when What sets Alexander Thurlow & Co apart My father joined the business and by now they meet us that we’re not from its competitors? just a fly-by-night operation. We have always had the business ethos of Having London as our base has providing the best possible service to all also helped us develop our new our customers regardless of the size of their business. Remaining as a compact company brand, AT London. has helped to keep the personal service that our customers need. We can supply the latest What challenges were overcome when the styles from regularly replenished stock or company was starting out? produce bespoke items for our customers’ As you can imagine, the main challenges” were requirements. Between myself and Clive the long distances and the poor transport Saunders, my Sales Manager, we have more available at the time when the company was than 50 years of experience in successful established. Sending orders to the Far East partnerships within the jewellery industry. had to be done by mail, and the Telex machine was probably the first real improvement in How important is the location and history communication – after this, the fax machine of the company to its success? was truly a revelation. Now, of course, we have Our long history is undoubtedly a great asset the internet and email, which is undoubtedly to have these days, as it gives the customer the why the whole fashion industry is in a constant confidence when they meet us that we’re not state of flux. Being able to send colour pictures just a fly-by-night operation. Having London instead of black and white faxed copies has as our base has also helped us develop our new been a great evolution in business. brand, AT London.

$77,5( · How has the product off ering changed over We have always had the When was the website launched and how the years and how would you describe your business ethos of providing the does it support the business? current collection? We launched our website about seven years In the old days, there were very few styles best possible service to all our ago, but just to give the company a presence to sell and the designs hardly changed from “customers regardless of the size and platform on the internet. Th ree years ago, year to year. Now we launch three to four of their business. Remaining as we decided to develop it further in order to collections every 12 months. With the a compact company has helped cater for trade business. We’ve just revamped it tough climate over the last few years, I have to keep the personal service that again to bring it up-to-date. developed more original and fi ner quality our customers need. We’re gradually getting more and more fashion jewellery ranges, so as not to compete business through the site, as customers feel against the generic pieces that the chain stores are now off ering.

What are the current best-selling designs? ” Tell us about the recent campaigns. We are currently selling some beautiful necklaces and bracelets in both matt and shiny silver fi nish. Th ese were extremely well received at Spring Fair recently. We’ve found that many of the real jewellery retailers have been picking up on the quality and design of these items, as they are now looking to complement their sterling silver ranges with these pieces, but at much better price points then sterling silver is currently allowing.

Which trade shows do you attend and which one works best for the brand? We currently show at both Spring and Autumn Fairs, Top Drawer and Home & Gift in Harrogate. Every show has its positives, but Spring Fair this year was the most exciting for us. We felt that last year’s redesign and fresh branding of our stand was fi nally reaping rewards, as we had one of the best shows for many years.

$77,5( PROFILE

more confident buying online and our regular into supplying the wholesale trade throughout How do you view the current market customers use it for repeat orders. However, the ’80s – the volume of jewellery we sold at and what trends, both in product and in jewellery sales still demands a face-to-face that time was frightening. business, do you see emerging over the approach, as there is still no substitute for Supplying some of the major high street coming months? actually touching the product and building up chains has also been very exciting, but the last There is no denying the fact that the fashion that important partnership between supplier two or three years have really created a huge jewellery business has been extremely tough and customer. change within the fashion jewellery industry for the last few years – especially as it was with the low end high volume mass-produced already on a slight downward trend from What have been the key milestones for jewellery of yesteryear gradually falling out its peak in 2007 – but as we all know, this Alexander Thurlow & Co throughout of favour, allowing for a more discerning new business is very cyclical and prosperity will the years? breed of independent retailer to emerge from come back round again. But for now, branding Our key milestone has to be the expansion the retail fallout. and quality are going to be the key points for us to develop.

Our key milestone has to be the expansion into supplying the wholesale trade throughout “the 1980s – the volume of jewellery we sold was frightening.

What are the future plans for Alexander Thurlow & Co? We are keen to develop our own” brand, AT London jewellery, and get our name out to retail jewellers. For us, moving away from what was our core business of supplying the wholesale trade and moving into supplying retail has ironically brought the company back full circle to being the Alexander Thurlow my grandfather started all those years ago. $

Contact Alexander Thurlow & Co +44 (0)208 766 6466 www.alexanderthurlow.com

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A step forward A new season of footwear has arrived, but some trends are perennial. Here’s our pick of the hottest shoes in the three key styles to suit every walk of consumer

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1. Lollipops: +44 (0)1784 471659 or www.lollipops.fr; 2&7 Cocorose London: +44 (0)208 829 8919 or www.cocoroselondon.com; 3. Aspiga: +44 (0)1264 738862 or www.aspiga.com; 4. Bourne: +44 (0)1482 334590 or www.bournecollection.com; 5. Swedish Hasbeens: +44 (0)7590 560006 or www.swedishhasbeens.com; 6. The Jacksons: +44 (0)207792 8336 or www.thejacksons.co.uk; 8. Love From Australia: +44 (0)1604 239157 or www.lovefromaustralia.com; 9. Ravel: +44 (0)1706 212512 or www.jacobsongroup.co.uk

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Act high class 3 ...because every girl needs a feminine court, pretty print or sophisticated upper 5 4 6

7 8 9

1. Tamaris: +44 (0)1604 880146 or www.tamaris.eu; 2. Bourne: +44 (0)1482 334590 or www.bournecollection.com; 3&5 Lollipops: +44 (0)1784 471659 or www.lollipops.fr; 4&6 J Shoes: +44 (0)1858 468123 or www.jshoes.com; 7. Ravel: +44 (0)1706 212512 or www.jacobsongroup.co.uk; 8. Babycham: +44 (0)1706 212512 or www.jacobsongroup.co.uk; 9. Ash Footwear: +44 (0)207 323 1020 or www.ashfootwear.co.uk

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%UHDNWKHPRXOG 3 … because every girl needs a statement silhouette, bold texture and quirky details 4 5 6 7

8 9

1. Ravel: +44 (0)1706 212512 or www.jacobsongroup.co.uk; 2. Bourne: +44 (0)1482 334590 or www.bournecollection.com; 3&8 Finsk: +44 (0)7988 999935 or www.fi nsk.com 4. Cleo B: +44 (0)7900 196363 or www.cleob.com; 5. Iron Fist: +44 (0)1203 338500 or www.jacksondistribution.com; 6&7 Irregular Choice: +44 (0)1273 724020 or www.irregularchoice.com; 9. Tamaris: +44 (0)1604 880146 or www.tamaris.eu

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PROFILE Drawn together

Managing Director, Nicky Haynes, speaks about her business partnership with illustrator and Design Director, James Tyrrell, and the launch of new accessories label Nicky James

Tell me a bit about how Nicky James was quickly set about designing this, and the started and the aim when the brand was brand’s first full collection went on sale in first established? June 2011. Having created Tyrrell Katz, our successful children’s brand, the team decided it was The prints definitely have time to come up with a new concept for a quirky element, but are also an older market. We wanted to create bold and modern. There’s fresh and beautiful textile designs for bags lots of choice for retailers and and other fashion accessories, as well as “ homeware. Using our skills in this area, consumers, so the challenge for combined with a practical and stylish us was to create designs that approach, I feel that we’ve produced a line stood out in an overly-crowded of products that fulfil our brief. market place.

How were the initial products developed, and what was the response? Building on our previous manufacturing experience, our initial product development ” for Nicky James was a bag range with just a couple of prints.We kept the collection very small, and tentatively showed How important is the location and history samples to buyers in late 2010. Whilst the of the company to its success? response was very positive, the feedback James and I have seen the industry evolve we received was that for the brand to so much over the past 20 years, and we stand out in the market, we would need a just felt the timing was right for Nicky more comprehensive range of prints, and James. With Tyrrell Katz, we had created therefore a bigger collection. The team the infrastructure in which the label now operates. We’ve had several years of experience in wholesale, outsourcing manufacturing and quality control, these being just some areas of our shared expertise. It’s more about the skill set we’ve acquired, enabling us to launch Nicky James as a brand with its own identity than What sets Nicky James apart from its where our production is based. competitors in the industry? The prints definitely have a quirky element, How has the product offering changed but are also bold and modern. There’s lots over the years and how would you describe of choice for retailers and consumers, so your current collection? the challenge for us was to create designs Well, obviously the company began that stood out in an overly-crowded market with the Tyrrell Katz line of children’s place. I believe that we’ve succeeded in accessories, bags and home products. carving a niche for Nicky James, as we have These popular pieces have a number of had so much amazing feedback on the fun character designs and motifs, such as originality of our patterns. We’ve even been ballerinas, dinosaurs, pirates and robots. approached in the street on occasion by With the introduction of Nicky James, people who love the pieces! the style is obviously more grown-up, but

$77,5( · James and I have seen the expand on our current woodland themes industry evolve so much over the and launch a fox print, designed in the past 20 years, and we just felt the inimitable Nicky James style, of course. Spring 2013 saw the launch of our leather timing was right for Nicky James. “ collection, which all comes beautifully With Tyrrell Katz, we had created packaged in matching gift boxes, giving the infrastructure in which the it a truly luxury feel. This range was well label now operates.” received at all the fairs, and we think sales

still very much in keeping with the label’s sense of fun. The prints in our most recent collection cover an array of animals, from owls and woodpeckers to ponies and pigs. The colour palettes are more earthy and muted, with a few colour pops, particularly with the red squirrel pattern. We produce functional, attractive pieces with personality.

How often does Nicky James launch new product lines? We tend to launch new collections bi-annually, in line with the trade fairs we exhibit at, and in keeping with the seasonal calendar. Top Drawer Spring in January is our first show of the year, followed by Maison Objet in Paris and Spring Fair at the NEC in Birmingham. This cycle repeats in September for our second product launch of the year.

What are the current best-selling designs? Tell us about the recent campaigns. Owls have been a particularly strong trend, as well as our vibrant red squirrels. The fashionable colourways of our Bloom print have been successful too. We plan to

$77,5( PROFILE

Which trade show has worked best for Nicky James so far? Top Drawer definitely has a great sense of excitement, as buyers are eager to see something fresh and new in January. It’s always a great start to the year for us.

When was the website launched and how does it support the business? The brand is only in its second year of trading, so the initial website that we put up was purely a look-book, showcasing the style of Nicky James. The volume of interest and growth of the brand has meant that a shiny new website will launch in April this year, separate from the Tyrrell Katz label.

What have been the key milestones for Nicky James? I still feel like it’s too early to tell! With Tyrrell Katz having been established for so long, it feels that we have so much to look forward to with Nicky James. There are a lot of ‘firsts’ to come!

What are the future plans for Nicky James as a brand? We’d like to build on our product ranges. Now we are comfortable in the knowledge that our prints are strong and distinctive, Owls have been a particularly we can apply our other strengths in product strong trend, as well as our development and expand into other vibrant red squirrels. The areas of design. We are researching a few fashion colours of our Bloom areas: home accessories, such as kitchen “print have been successful too. textiles, ceramics and towels. The team is We plan to expand on our also looking into expanding the fashion department further with new bag styles current woodland themes and and scarves. And importantly, our love of launch a fox print, designed in print will see the creation of many more the inimitable Nicky James style, signature Nicky James pieces. $ of course.

Contact will be particularly strong over the festive Nicky James period this year, as they’d make ideal +44 (0)207 613 4616 Christmas gifts. ” www.nickyjames.co.uk

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$75 21/,1(',6&2817&2'( 9DOLGXQWLOWK$SULO JEWELLERY TRENDS Rock stars With the help of industry insiders, we take a look at the gems everyone will be wearing this season and beyond

Zara Taylor Jewellery, www.zarataylor.co.uk $77,5( · “There are a lot of talisman-style designs and pieces with dainty charms or motifs at the moment – designers may be bringing sentiment back as a result of the continuing economic uncertainty. Sentiment is a key trend in 2013, with meaningful jewellery still making 1 2 its mark. This extends to occasions such as birthdays, christenings and weddings, as well as birthstones, love notes and whimsical designs.” Rachel Parkin, The Balagan Group

*GKTUCPFFROM ULTRA-FEMININE CHARMS TO HEIRLOOM-STYLEITCEGU TRINKETS, THIS TREND IS ABOUT ELEGANT SENTIMENT 3 4 5 6 8 7

1. Cavendish French: +44 (0)800 731 4389 or www.cavendishfrench.com; 2&6 Sägen: +44 (0)7702 877081 or www.sagensweden.com; 3. Oak Fine Jewellery: +44 (0)208 942 7362 or www.oakfi nejewellery.com; 4. Alexander Th urlow & Co: +44 (0)208 766 6466 or www.alexanderthurlow.com; 5. Th e Balagan Group: +44 (0)845 260 0925 or www.balagan.co.uk; 7. Edblad: +44 (0)208 318 0935 or www.londonmagpie.co.uk; 8. Just Trade: +44 (0)1509 211314 or www.justtrade.co.uk

$77,5( Belle & Flo will be showing the new Spring 2013 Collection All items are on our website. Please call for details www.belleandflo.co.uk Contact us via [email protected] or 01732 864527 “I think designs inspired by ancient civilisations and tribal patterns are going to be big this season. I recently designed the Egyptian collection 2 stemming from my fascination with Cleopatra by bringing details which were popular in ancient Egyptian jewellery – such as colour, hieroglyphics and reversibility – up to date and incorporating them in modern and stylish designs.” Lucy Quartermaine, Lucy Q 1 CALL OF THE TRIBE From primitive shapes to Aztec- inspired patterns, this trend is about 4 earthy design with an edge 3

6 5 7 8 1&6 The Branch: +44 (0)1787 462506 or www.the-branch.co.uk; 2. Lucy Q: +44 (0)1244 380842 or www.lucyqdesigns.co.uk; 3. Amber Jewellery: +44 (0)161 819 1800 or www.amber-jewellery.com 4. Midhaven: +44 (0)1299 851513 or www.midhavensilver.com; 5. Orelia: +44 (0)1273 675556 or www.orelia.co.uk; 7. Kleshna: +44 (0)208 401 6789 or www.kleshna.com; 8. La10: +44 (0)1355 244493 or www.la10.co.uk

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“I’ve been using natural forms and wildlife motifs since starting out 25 years ago, and it is only in recent years that using animals has become a widespread movement in jewellery. Nature symbolism is always feminine, pretty and timeless, but recently, brands are opting to use 2 kookier creatures, such as foxes, owls, rabbits and 1 tortoises – the UK labels especially. It goes hand- in-hand with our British eccentricity, I think.” Alex Monroe, Alex Monroe :LOGDWKHDUW FROM DELICATE HARES TO BEJEWELLED OWLS, THIS TREND IS ABOUT ALL CREATURES WITH A QUIRK 3 4 5

8 6 7

1. Alchemy Carta: +44 (0)116 282 4824 or www.alchemygroup.com; 2. Tatty Devine: +44 (0)207 739 9191 or www.tattydevine.com; 3. Amber Jewellery: +44 (0)161 819 1800 or www.amber-jewellery.com; 4. Alex Monroe: +44 (0)207 7038507 or www.alexmonroe.com; 5&6. Just Trade: +44 (0)1509 211314 or www.justtrade.co.uk; 7. Rosie Fox: +44 (0)845 465 0400 or www.rosiefox.com; 8. Silver Service: +44 (0)7801 945110 or www.silverservicejewellery.co.uk

$77,5( Designer Jewellery - Made in Scotland

Fading Fleur rings - available in Sterling Silver and also with a Gold and Ruthenium finish. [email protected] | www.La10.co.uk

JEJEWELLERYWELLERY TRENDS

“Colour-pop jewellery has definitely made an appearance this season. We’ve launched a couplele of products in line with this trend, opting for more zesty citrus brights – it’s wonderful to see colour back in the forefront. Next season, I expect to see a lot of black with splashes of purples, pinks and reds, in contrast to the pastels we’ve 1 seen for spring/summer. Statement jewellery will be dominant; with cuffs continuing to be popular.” Sarah Watmore, Miss Milly In the shade

From fluorescent accents to pastel pops, and every jewel tone in between, this 2 trend is about celebrating everyy colourr 3 4 5 6 7 8

1. Amber Jewellery: +44 (0)161 819 1800 or www.amber-jewellery.com; 2. Miss Milly: +44 (0)1905 612955 or www.missmilly.co.uk; 3&5 Jewelcity: +44 (0)1494 444200 or www.jewelcity.co.uk; 4&7 Belle & Flo: +44 (0)1732 864527 or www.belleandflo.co.uk; 6. Rosie Fox: +44 (0)845 465 0400 or www.rosiefox.com; 8. John & Pearl: +44 (0)7740 150224 or www.johnandpearl.co.uk

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Todays Fashion Accessories from Lesser & Pavey include iPad, iPhone and Kindle covers, wallets, key fobs, in a leather texture, available brown or black with chrome clasp fashioned for gentlemen. And for the ladies hot red, pink and black with a diamanté clasp. www.leonardo.co.uk Tel 01322 279225 Lesser & Pavey Ltd, Leonardo House, Fawkes Avenue, Dartford Kent DA1 1JQ [email protected]

www.facebook.com/LesserPaveyLtd twitter.com/LesserPaveyLtd

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;LSLWOVUL!  ,THPS!PUMV'PHUÅHOLY[`JVT ZZZLDQñDKHUW\FRP MEN’S ACCESSORIES Tatty Devine, www.tattydevine.com

A man for all seasons WHETHER YOUR CUSTOMER IS A CLASSIC DAPPER GENT OR A THOROUGHLY MODERN MAN, THERE IS A WIDE ARRAY OF ACCESSORIES TO SUIT HIS SARTORIAL TASTE, FROM CUFFLINKS TO FOOTWEAR

$77,5( · Jekyll and Hide, www.jekyllandhide.co.za

Frank Wright www.jacobsongroup.co.uk Alison Wiffen Ceramics www.awceramics.co.uk Established in Kettering in 1885, founder Mr Wright originally made peg sole boots for the British Armed Forces. As the Gentlemen of a quirky persuasion will be drawn to Allison decades passed, the brand began to focus on producing more Wiffen’s Iconic Landmarks cufflinks collection, which now trend-led and fashion-conscious footwear for men, becoming a has even more cities and sights to choose from. Created from key name in the Carnaby Street movement of the swinging ’60s. original photos taken by Allison, the images pick out the Known then for its signature loafers and ‘Beatles’ boots, the label intricate details of some of Britain’s most beloved attractions. now focuses on of-the-moment styles such as brogues and desert New cities to be immortalised on ceramic include Brighton, boots in contemporary forest green, navy blue and distressed grey. Bath and Leeds, as well as new highlights being added to the London range such as the Docklands skyline. Hand-crafted in her London studio from finest white earthenware, the designer’s pieces are strong and durable yet wonderfully lightweight to wear, and come in a smart grey pinstripe presentation box.

Buddha to Buddha www.buddhatobuddha.com

Buddha to Buddha jewellery, renowned for its bold sterling silver bracelets, made its début in the UK in 2012. Founded in the late ’90s by Dutch fashion entrepreneur, Midhaven Batul Loomans, the brand is all about embracing life. The www.midhavensilver.com range, which now includes more than 200 different types of bracelets, rings, earrings and necklaces for both men and Midhaven’s Tribal Steel collection for men, made from supple women, is crafted by Balinese artisans. Featuring patented bolo leather and stainless steel has proven to be very successful. locks, branding and sometimes semi-precious stones and Stylish whether worn individually or as part of a layered mix leather, the styles complement both formal suits and a of bracelets, it’s a fast-selling quality range with retail prices more casual look. starting at less than £10. Midhaven also includes free point of sale material with orders that exceed £200.

$77,5( MEN’S ACCESSORIES

Allison Wiffen Ceramics, www.awceramics.co.uk

Anatomic & Co www.anatomicshoes.com Fred Bennett www.geckojewellery.com Established more than 20 years ago in Brazil, Anatomic & Co specialises in high quality men’s footwear. Hand-crafted using Gecko Jewellery the latest in shoe-making technology, the brand combines rich has just unveiled premium leathers with the patented Anatomic Gel Technology® the latest to make “the most comfortable shoes that money can buy.” The Fred Bennett autumn/winter 2013 collection is divided into five lines: Ease, collection, Wardrobe, Weekend, City and Prime. Ease is for the gent who which offers a requires a wider shoe, whilst Wardrobe is a timeless selection of diverse selection smart yet informal styles, such as Chelsea boots and of contemporary suede desert boots. Weekend is a more silver, stainless casual range featuring boat shoes and steel and silver- driving styles. City and Prime plated men’s jewellery. Designs range from best-selling silver both offer an array of classics, like sleek cuffs and rings, to the latest casual pieces, sophisticated shapes such as in-demand chunky leather bracelets and stainless and finishes. steel necklaces. The leather collection features exciting on-trend shades, whilst the increasingly popular silver- plated line has expanded with the inclusion of innovative styles made with Swarovski Elements. Fred Bennett’s latest collection of men’s jewellery has been injected with a dynamic mix of new materials, textures and traditional designs offering an array of wearable and current designs to J Shoes complement every lifestyle at any budget. www.jshoes.com Base London British footwear label J Shoes is set to launch a new men’s www.baselondon.com collection of footwear featuring a new lightweight sole compound. The spring/summer 2013 range from JS Lite Men’s footwear brand Base London unveils the Urban combines its lightweight property with durability, comfort Gentry collection for autumn/winter 2013. The range infuses and cushioning features to make the shoes the ideal easy- contemporary trims and treatments into iconic and classic to-pack holiday companions. The trend-led line features silhouettes, presenting a modern take on traditional British three styles: Selby, Oswald and Fairfax, all of which are footwear design. Featuring a well-rounded selection of men’s available in sophisticated oyster, deep brick, sand and navy casual, semi-formal and formal shoes and boots, the sophisticated colourways. Rich leathers, soft suedes and waxed canvas are line reflects the cool charm and confidence of the brand. The used to create a timeless, classic summer look. casual collection introduces a number of new key styles including a luxury fashion trainer and a traditional lounging loafer, whilst the semi-formal range features some of the label’s signature heritage looks, such as the penny loafer.

$77,5( · Base London, www.baselondon.com

Storm www.stormwatches.com Benjamin Brown www.benjaminbrownuk.com Storm’s 2013 collection of men’s jewellery and watches combines Brother label to Bolla masculine sophistication with bold Bags, Benjamin Brown style statements. A new addition, was launched successfully the cog tag pendant offers a in 2012. For the brand’s contemporary design alternative to second season, the the classic dog tag necklace. Boasting Executive collection two highly polished and brushed of bags and wallets stainless steel tags with cog detailing, expands, with fresh the pendant is available in slate and styles and shapes for silver and also features a delicately spring/summer 2013. engraved STORM logo for an ultra- All of the company’s modern twist. The current timepiece range includes the sleek signature designs Misk, Mechanic Masterpiece, as well as the highly-collectable combine practicality Aquatec, which boasts Swiss movement, sapphire glass, date and sophistication to features, rotating ceramic bezel and water resistance to 200m. provide consumers with functional fashion; and the classically-cut designs offer something for every modern man. Each bag is made using only the finest leather, so it becomes even more appealing with age.

Tatty Devine www.tattydevine.com

Kooky cult label Tatty Devine has a number of unisex pieces, such as spectacle pendants and tortoise brooches, which can be added Jekyll & Hide to any ensemble as a playful touch. The men’s collection comprises www.jekyllandhide.co.za a variety of jaunty cufflinks, featuring winsome charms, from gin bottles and ping pong bats to ghosts and volume control buttons. South African leather label Jekyll and Hide was set up in Recent additions to the range include moustaches and gingerbread 2002 primarily as a leather jacket company. As the years heart biscuits baring the slogan ‘Ich liebe Dich.’ Renowned for have passed, the brand has expanded to offer a number of its original bright acrylic signature style, Tatty Devine’s pieces are accessories, from luggage to wallets and belts to shoulder distinctive for their irreverent laser-cut shapes. bags. Known for only using full-grain, naturally tanned leather, Jekyll and Hide’s offering revolves around a foundation of core ranges. Best-sellers in the collection include cross body bags and travel holdalls, as well as slimline briefcases ‒ ideal for toting iPads, tablets, files and work documents.

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PROFILE A novel idea Managing Director of Bagabook, Susan Doha, explains how the innovative brand is diversifying to meet the demands of new technology and why it has the potential for global success

Tell me a bit about how Bagabook was Bagabook proved to go beyond that from the started and what your involvement has been. day it was launched as people, regardless of Like many other commuters travelling into age and gender, loved the brand concept. It’s London every day, I sought escape from the also ideal for notepads, diaries or organisers, hustle and bustle in a good book. However, so many consumers in the business and public this was a quest in itself, as taking my book sectors bought it for this reason. in and out of my handbag led to dog-eared corners, and also left my personal belongings How were the initial products developed, exposed to theft or loss. I needed something and what was the response? that would keep everything I needed close at Basil and I worked extensively on how this hand: protecting my book, keeping my reading innovative concept would function; bearing materials private and even more essentially, I in mind a book bag needs to be able to needed somewhere to put my train ticket. accommodate different sizes of books. When What sets Bagabook apart from its direct After searching the market, nothing we felt we had the solution, we contacted a competitors in the industry? fitted the bill: and so Bagabook was born, couple of factories in the UK. Bagabook is the only book bag that enables appropriately named by our son. After making When Bagabook was finally launched at you to carry books of many different sizes, a prototype, my husband, Basil, immediately Spring Fair 2010, we were immensely proud with various thicknesses. Its trademark saw this as a marketable product. This ‘eureka’ at how it was received by retailers, and the features of an attached bookmark, pocket for moment was in July, 2008. After consulting icing on the cake was being shortlisted for the a travel card and penholder, all secured with patent solicitors and many hours of tedious prestigious Gift of the Year Award. a magnetic clasp, add to its individual appeal. paperwork, our patent was submitted in The Bagabook comes in two styles – the November, 2008. Bagabook was launched It has by no means Classic bag with long handle, or the at Spring Fair in 2010, while the patent was been an easy ride, but through short-handled Executive model. From high finally granted in April, 2012. hard work, innovation and street fashion mavens to chic office workers, there is something for everyone. design we have managed to offer What was your aim for Bagabook when it “ Although there are other book bags, none was first established? stylish and practical products have these innovative features that allow the To appeal to all readers, I wanted to offer at competitive prices. We feel carrier to read and go. something different – a product that was a positive that our plans for the practical, yet still a stylish fashion accessory. coming months will pave the How important is the location and history of the company to its success? way for future growth in the Initially, I thought London as a city would emerging economy. be a key market as it has a high number of commuters, but our feedback and sales so far What challenges were overcome when the indicate that Bagabook appeals to a vast array company was starting out? of customers in a variety of places, proving that We faced our only major disappointment” the product has definite potential in the global whilst on a factory visit in the north of marketplace. England, when we were told that it wouldn’t be cost-effective to manufacture it here in How has the product offering changed over the UK. We felt like our dream had been the years and how would you describe your shattered: but not to be deterred, we set current collection? off for Hong Kong, and travelled to China Bagabook is constantly developing, and for meetings with manufacturers. We came within the first year we launched an evolved up with a solution by the time we were due Bagabook which had a discreet pocket, as to leave, and at the 11th hour, a sample was customers felt they needed a place for a few brought to us at the airport. personal belongings.

$77,5( · Embracing technology – and in keeping To appeal to all readers, I I must say Home & Gift has been one of the with our trademark features – we brought out wanted to offer something best for us. our Kindle/Kobo cover, which is the only one different – a product that was a of its kind on the market with a carry handle. When was the website launched and how It aids easy reading because electronic devices “practical, yet still a stylish fashion does it support the business? can become very heavy and uncomfortable to accessory. Bagabook proved Our website was launched to coincide with the hold after a while; with a pocket for a travel to go beyond that from the launch of Bagabook in February 2010, mainly card and back pocket to house the cable. Its day it was launched as people, to showcase our product and to increase brand novel details have proved very popular. regardless of age and gender, awareness. In 2011 we updated the website for The iPad case with carry handle was also our e-shop and soon retailers will be able to loved the brand concept. launched at the same time. At Top Drawer order stock online. in January, we also launched our black polka excitement surrounding the Diamond Jubilee dot iPad Mini/Kindle Fire HD rotatable case and London Olympics. What have been the key milestones for the with carry handle, offering a case that adapts to Bagabook label? both sizes and is also ideal for the Kindle with Which trade shows do you attend and ”which When Bagabook was launched at Spring Fair keypad. Our new executive woven stripe fabric one works best for Bagabook? in 2010, we were immensely proud to have Bagabook very much appealed to the more We have attended Spring Fair, Autumn Fair, been shortlisted for the Gift of the Year Award, craft-oriented sector. Pulse, Home & Gift in Harrogate and Top and have been delighted to be shortlisted Drawer. They all had their place, with different for this award year-on-year since. This year, How often does Bagabook launch new roads to business, and we feel we need this we were recognised again for our innovative products and collections? variety to capture a wider audience. However, Kindle/Kobo cover design. We try to offer new designs and materials in our collections at least twice a year.

What are the current best-selling designs? Tell us about the recent campaigns. Our black and white polka dot and floral prints in the Executive style were our best-sellers, so we decided to launch our new rotatable multi-function case in black and white polka dot, which we will promote alongside our woven stripe fabric Bagabook. Also, our Union Jack and London Landmark designs went down a storm throughout last summer because of the

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through hard work, innovation and design we have managed to offer stylish and practical products at competitive prices. We feel positive that our plans for the coming months will pave the way for future growth in the slowly recovering economy.

What are the future plans for Bagabook? Initially, I thought How do you view the current market We’re extremely proud to be the second company to sign a licence agreement with the London as a city would be a key and what trends, both in product and in British Library, to produce Bagabook and market as it has a high number business, do you see emerging over the coming months? other accessories for their vast archives. We’re of commuters, but our feedback Although Bagabook was launched in the looking forward to its launch and what the “ th and sales so far indicate that middle of this challenging economic climate, future holds. Our first design will be of a 15 Bagabook appeals to a vast we are pleased that our exceptional products century manuscript, ready to be launched at array of customers in a variety of are being received with enthusiasm and that the London Stationery Show this year. places, proving that it has we’ve managed to grow the business year-on- We are also delighted to announce that we year. It has by no means been an easy ride, but are able to offer personalised products from definite potential as a as little as 12 units of mixed ranges, which worldwide product. will give smaller businesses the opportunity to stock the line without incurring huge costs. At Spring Fair in 2011 at the Meet the We would like to take this opportunity to International Buyers event, we secured thank all of our customers for their support our sole distributor for Australia and New and look forward to a long and fruitful Zealand, and are pleased that this partnership” relationship with them. $ is still going strong. We also signed a licence agreement with the famous author, Dame Jacqueline Wilson, and had the pleasure of Contact meeting her at her book signing for Sapphire Bagabook Battersea, where Bagabook was endorsed. +44 (0)7821 895381 www.bagabook.com

$77,5( Working GIRL The office isn’t what it used to be, and the dress code has changed accordingly – think less pinstripes and briefcase, more pop colours and iPad clutches. Here we present a selection of work-appropriate fashion extras with a bit of on-trend oomph Carmen Woods, www.carmenwoods.com Carmen Woods, $77,5( · WORKWEAR ACCESSORIES 1 2 3

Look the business with an array of luxe gadgetɄȵȇȨɜǸȵȵɜɄȝȐɜȣȐɑ cases and chic holdalls 5 4 6 7 9 1. Milo & Saint: +44 (0)1285 7627328 or www.miloandsaint.com; 2&5 Gabriella Handbags: +44 (0)1606 869333 or www.gabriellahandbags.com; 3. Carmen Woods: +44 (0)7974 348040 or www.carmenwoods.com; 4&9 RedDog: +44 (0)1291 673357 or www.reddogbags.com; 6. ILEX London: +44 (0)203 657 5680 or www.ilexbags.com; 7. Anya Sushko: +44 (0)7852 235190 or www.anyasushko.com; 8. Makki: +44 (0)203 005 4875 or www.makki.com

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Stand tall with a choice of 6WHSRQXS no-nonsense heels and power fl ats    

 

1. Ravel: +44 (0)1706 212512 or www.jacobsongroup.co.uk; 2. Gant: +44 (0)207 089 9465 or www.gant.com; 3. Van Dal: +44 (0)1603 787100 or www.vandalshoes.com; 4. J Shoes: +44 (0)1858 468123 or www.jshoes.com; 5. Cocorose London: +44 (0)208 829 8919 or www.cocoroselondon.com; 6. Lollipops: +44 (0)1784 471659 or www.lollipops.fr; 7. Redfoot: +44 (0)1706 873304 or www.redfoot shoes.com; 8. Capollini: +44 (0)1889 561790 or www.wmsc.co.uk; 9. Moda in Pelle: +44 (0)113 200 7360 or www.modainpelle.com

$77,5( Leko London Summer Purses Available Now

[email protected] • 020 8813 8545 www.leko.co.uk IT’S A HOLD UP From wild patterns and shades to intricately bejewelled designs and embroidered detail, the scope for stockings and tights continues to expand in 2013 Bebaroque AW13, www.bebaroque.co.uk AW13, Bebaroque $77,5( HOSIERY

Gipsy www.gipsytights.com

For autumn/winter 2013, Gipsy will be introducing new styles to enhance its extensive range of legwear, such as mock over-the-knee and hold-up designs, tartans, stripes, a fresh take on spots, as well as circle and illusion patterns. The hosiery label has added a flurry of new colours to everyone’s original Hyd www.hyd-hyd.com and favourite speckled and 100 denier tights, which include mandarin Hyd is a luxury Italian brand which has specialised in high orange, emerald, duck quality tights and stockings for 20 years. Combining the teal, dark indigo and latest technology and the finest innovative fibres, the label khaki ‒ the ultimate gives each piece an individual look and exquisite finish. on-trend tones for Current styles include floral motifs, intricate organic shapes the fashion-conscious and bold oranges, magentas and reds. Hyd also offers dreamy winter wardrobe. white lace stockings in a variety of delicate patterns to complement bridalwear. bebaroque www.bebaroque.co.uk Gerbe www.gerbe.fr Elegance and extravagance Gerbe’s 2013/2014 are two words that collection is more embody the autumn/ in line with the winter 2013 collection brand’s heritage of from bebaroque. The line, refinement than aptly named Empress, ever before. New was inspired by the additions to the opulence and grandeur Paris-inspired range of eastern royal families. include Rivoli, Featuring luxurious deep Grand Hotel, gold and blue colour Tuileries, D’Orsay palettes with embroidered and Palais Royal details, it builds upon the tights, all of which Anastasiya pieces from previous seasons; one of which was epitomise the worn by Lady Gaga at the Philip Treacy spring/summer ‘French Touch’ 2013 fashion show. The range will feature the Anastasiya and its essential design as a screen-printed nude tight. femininity. The highly graphic collection combines traditional bebaroque is well known for its embellishment and skill with architectural elements, historical ornamentation and ornate details, and this collection maintains this reputation, contemporary modernity for a metropolitan style. The endless with exquisite beadwork on the Anastasiya black and intertwined geometrical lines of Parisian avenues and boulevards cream tights, and intricate embroidery on the Petrova are reflected in Gerbe’s meticulous knitting techniques to offer tights and leggings. many alternative shapes and styles.

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WET WEATHER ACCESSORIES Right as rain From winter downpours to April showers and everything in between, this array of chic yet practical accessories will keep consumers dry whatever the unpredictable British weather has in store

WedgeWelly www.wedgewelly.co.uk

WedgeWelly’s fun, affordable and practical rubber boots have proved popular with high street fashion mavens and celebrities alike, with glamorous stars such as Darcey Bussell, Tulisa and Dannii Minogue wearing them to stay waterproof and chic. A sophisticated style of boot, the WedgeWelly adds oomph to any winter wardrobe. The wedge heel elevates the foot by one-and-a-half inches, but gives the illusion of a higher heel. Aside Susino from its sleek style, the shoe also offers a safe grip www.susino.co.uk on ice, and absorbs shock better than leather, cushioning the feet and the joints. The spring/summer 2013 season looks set to be another WedgeWelly shot to fame following its Dragons’ successful one for Susino with the launch of its successful pitch on the hit TV programme Den, nature-inspired butterfly umbrella range, aptly named with Theo Paphitis investing in the business on Butterfly Dreams. The collection comprises three vibrant the spot. He now owns 25 per cent of the company. shades: blue, red and orange ‒ all synonymous with this season’s latest colour trends. The glamorous occasion- worthy prints are ideal for both summer drizzles and wintry Blooming Brollies storms. The various designs are available in both walker www.bloomingbrollies.co.uk and compact styles. Susino stocks in excess of 60 lines, including umbrellas and reusable shopping bags. Blooming Brollies is a specialist umbrella importer, distributor and wholesaler. All of the company’s pieces are made and printed to the highest Adesso quality and feature bold, colourful and original designs, with many new styles set to launch in 2013. www.wmsc.co.uk The collections currently available include the Adesso is a brand that ultra-feminine and loves colour and playful frilly Boutique design, and autumn/winter collection, the quirky 2013 will be no different Cheeky line, with the launch of the and the vibrant label’s latest selection of ArtBrollies. New snow boots. Fur-lined additions are expected for cosy warmth and in the pattern-heavy fully waterproof for that Everyday range, as well practical outdoor wear, the as in the art-inspired footwear also features quirky designs for Galleria Umbrellas selection. the young as well as the young at heart. Launched by West Blooming Brollies also Midland Shoe Co in 2007, this range of trend-led shoes supplies several charming children’s comes in an array of shades such as tan, grey and white collections, including Kidorable, Bugzz and with colour pop laces in yellows, purples and reds. Fifi Bambini.

$77,5( · Le Chameau www.lechameau.co.uk Fulton Favoured by Kate www.fultonumbrellas.com Middleton and the Royal Family, heritage Fulton is the UK’s largest umbrella company. A brand Le Chameau family-run business, Fulton has always invested in has launched a research and development, believing this is vital in order fashion-forward ankle-style Wellington to continually improve the functionality of umbrellas. The boot for spring 2013. Available in blue or brand produces practical rainwear collections for men, green and made from 100 per cent rubber, women and children, as well as fashion-led Designer the boot offers luxurious comfort and maximum By lines, which incorporate the styles of leading British durability, making it a future favourite with the trendy festival fashion names, such as Cath Kidston and Lulu Guinness. consumer this summer. For spring/summer 2013, striking stripes, pretty pastels and exotic animal prints feature prominently. The range Welligogs covers everything from lightweight handbag-friendly styles to retro-chic birdcage shapes. Whether it’s one of Cath www.welligogs.com Kidston’s famous floral prints, or bold stripes from Lulu Guinness, Fulton’s new collection has something for Welligogs’ authentic Sloane, Ranger and Matador leather country every consumer. boots have made their mark across the UK and internationally as practical and exciting designs. All of the label’s accessories are made from the best quality tweed, wool, wax or leather. Distinctly British Redfoot in its design, detailing and style, Welligogs is inspired by the beautiful www.redfootshoes.com English countryside. Each British-made piece is hand-cut and sewn with focus on attention to detail and precision. The signature jackets, Redfoot, creator of the popular folding ballet pump, is also coats, gilets, hats, caps, accessories and waterproof leather boots are known for its ingenious foldable rainboot, which manages traditional, yet focus on shape and silhouette and exude elegance; ideal to be both on-trend with its chic and simple silhouette, for town or country, rain or shine. and practical for both rainy days and packing. Made using Redfoot’s patented folding technology and state-of-the- art material, they’re tough and durable, yet fold easily to fit a tote, rucksack or car glove compartment. Although water-resistant, the boots have a stylish textile finish, complete with fleecy lining. Each pair comes with its own keep-clean pouch for easy storage.

$77,5( /RYLQJWKH5DLQ/R

Stunning Umbrellas from Blooming Brollies

Hazel Towers, Blooming Brollies, Unit A Jubilee Court, Copgrove Harrogate, N Yorkshire, HG3 3TB 01423 341 000 www.Bloomingbrollies.co.uk The talk of the town Rhian Evans invites us into her store, The House in Town, and reveals why she would never choose a city location over Pontyplun for her boutique

What is your career background before customers will love too. opening the boutique? The premises sit well with the concept, In 2005, I graduated with a degree in and I think further influence the branding. Fashion Studies and have worked within The building used to be a bank, and has the fashion industry for the past five years, many original features, including the gaining experience in visual merchandising, safe door ‒ complete with Art Nouveau customer service, ladies accessories buying, detailing, wood block and marble flooring. ladies knitwear design, order management I love our rural location and village life and shipping. Each of the positions I’ve in Pontyplun ‒ I’ve never been seduced by held during this period have given me the big city lifestyle. However, Cardiff is invaluable experience and skills that helped a great city to have within easy travelling me greatly when it came to starting up distance. The House in Town is also located my own shop. Working in very different between Cowbridge and Llantrisant, which environments has also given me a varied are both popular shopping destinations for perspective and clearer understanding of fashionable ladies. how other businesses operate, and how swapping things around, or customising this can be adapted to support my own What accessory lines do you offer and how things to make them into a new installation business structure. do they support the rest of your products? within the boutique. I love to look in In terms of accessories, I currently stock charity shops, reclamation yards and on the What prompted you to launch The House bags, jewellery and scarves all year round. Freecycle website. in Town? During the winter months, I add seasonal I decided to start this venture partly due to pieces, such as hats and gloves to the mix. I What do you consider to be your core a life-long desire to open my own boutique don’t purchase the accessories to coordinate customer base? and the opportunity arose to rent the with specific clothes lines stocked in-store, Our core customer is a woman looking for premises that we are now based in. My age and certainly don’t dictate a specific look to something stylish, trendy and wearable. We and circumstances also made the timing customers. I stock a variety of colours and aim to source ranges that feel comfortable ideal. What appealed to me so strongly styles that will generally complement the to wear and flatter. As we’re all different about the building was its traditional clothing ranges, so that my customers can shapes and sizes, there are often styles that character, which lends itself so well to The make styling choices that will be individual work for smaller shapes and styles that House in Town concept. Although I would to them and their taste. I often offer a few work well for fuller shapes. We try to find have liked more capital to start up the different combination suggestions, and something for everyone. I stock a variety of boutique, I felt that the decision was to be try not to suggest the same outfit twice. ranges that appeal to different age groups, then or never, and I jumped into retail with Purchasing a new accessory is a great way however, age is just a number and we both feet. to update your wardrobe and enhance don’t identify our customers on this factor. existing ensembles. The House in Town shopper is modern, How did you decide on the concept of the sophisticated and creative; choosing clothes shop, as well as the premises and location How would you describe the presentation to reflect her individuality whatever her age. for your store? of the shop? The concept of the boutique developed I would say the presentation is original and What are the key factors you consider from looking at what appealed to me, and always evolving. The layout is definitely not when sourcing new product lines? how I could utilise my distinct personality regimented ‒ it’s more like an Aladdin’s When considering a new product line to create something different. I take cave. Accessories are mixed in with clothing there are lots of factors affecting my influence from fashion and art history and and sometimes highlighted in groupings final decision. It’s great, when and where apply it in a modern way. The shop is very or displays. I’m always looking for new possible, to test the market with a small traditional and feminine, but we also like it ways of displaying the stock and try to use order before diving in and buying in large to look current and on-trend. It’s a collage items that can be put to a new purpose. I’m numbers. I always bear in mind that one of designs that we love and think our always inheriting items of furniture and person’s best-seller isn’t always my

$77,5( RETAILER INTERVIEW

best-seller. Also, it’s important not to rule if the boutique is closed. Without a website, What has been your proudest moment out a product you see potential appeal in, we would feel incomplete and cut off from since opening the shop? or to bring in a product that you wouldn’t our customers who are browsing online Th ere have been many proud moments, buy if you were a customer. It’s vital to from the comfort of their home. and these moments make all the hard work factor in how easy it is to order in-season. worthwhile. One such example was when If the product works well for you, you Do you run any special events to attract we had achieved a really enjoyable and want to be able to get it in again or get new customers? successful fashion event with the support of more similar styles from that supplier in a Yes, we try to take part in or run as all the other businesses in our community. relatively quick time. I like the fl exibility of many additional events as we can. We We had some great feedback from the ordering in-season, as it allows me to react have set up an annual fashion show, and audience and everybody that took part. to emerging trends quickly. work with other local retailers to create a community event ‒ Pontyclun Parade. How do you view the current state of the How important is product knowledge and We’ve gotten to know the other retailers retail market? customer service in store? very well and formed strong bonds with I see it as a time of changes, refl ection, Product knowledge and customer service them. At Christmas, a local action group and adjustment of direction. Th ere will be are essential aspects of retail. Th e more holds a Victorian Christmas Fayre and the challenges ahead, but we are optimistic you know about the product and your businesses all join in to make it a village about the long-term future. Th e economy customer, the better you will be at satisfying event. Th is Easter, I’ve volunteered to be has always gone through cycles and new their requirements. Being the person who the local activation partner for the Indie situations arise from a developing world. discusses the products one-to-one with the Easter Egg campaign in Pontyplun and Th ere will be new opportunities created for customer, it’s important for to you to be two neighbouring villages as part of Retail businesses who adapt with these changes. able to answer any questions they may have Champion Clare Rayner’s initiative. and show them the benefi ts of the products. What advice would you pass onto other Customers are sure to come back if they Who would be your ideal customer for the independent retailers? found you helpful and informative. I always boutique, and why? Embrace new technologies that can greet my customers and let them know that Everyone would love a celebrity to pop into enhance your business and move with the I’m there to assist them. their boutique. I would be thrilled if the changes in consumer shopping habits ‒ My father is the perfect role model in popstar, Duff y or presenter, Alex Jones was always keep an open mind and never stop this respect. He’s a business owner himself to pop in, but my ideal customer already looking for new answers and ideas. and deals with customers face-to-face every does. It is someone who visits from time to day too. He engages with them and takes time to fi nd out what’s new, and goes away What are your future plans for Th e House the time to get to know them individually with something that I’ll see them wearing in Town? ‒ he never forgets a face. I’m taking a bit the next time they come. Th at way I know To keep developing the boutique’s concept longer to get to his impeccable level of good that they are really enjoying their purchase. and the customer experience, as well as customer service, but with time I should ensuring the website is up-to-date to know all my regular customers and meet increase online sales. I’d like for Th e House their individual needs. in Town to become well-known in South Wales as a traditional shopping destination. How important is an online presence to Th ere are no current plans to open any your plans for the business? other boutiques ‒ we want to make sure My website is an essential tool for my that this one stays exciting and achieves its business. Th e House in Town has an full potential. $ e-commerce website, where we sell our goods to anyone in the UK. Th e products Contact are clear and the layout is easy to follow. It Th e House in Town allows our customers to access information +44 (0)1443 231121 about what’s in stock at any one time; even www.thehouseintown.co.uk

$77,5( (OL]DEHWK'LFNHQV HPDLOQLQDDQGDODQ#IUHHXNFRPZHEHOL]DEHWKGLFNHQVYHLOVFRXN RETAIL TECHNOLOGY Implementing EPoS In part one of his new series, David Mackley discusses EPoS systems and offers some tips on how to go about buying a modern retail system How to buy a retail system in 2013: Part One

Retail systems are now lower in cost, easier the first EPoS software that could run on that’s where customers are. Christmas to use and have more functionality than Windows. Since then, EPoS systems have saw a trend of giving tablet computers to ever. As a tool, they can really improve become cheaper, more user friendly, more friends and family, which has meant more profitability for a retailer. But the varied functional and more reliable. Since 2005 people than ever can access the internet functions make finding the right one we have seen the advent of multichannel conveniently. Independent retailers are seem so difficult. Sadly, there is noWhich? retail systems. Evolved from EPoS, they having to think about the best ways to guide to EPoS, and trade organisations are not only look after store management, they adapt their businesses in this new world. reluctant to recommend any as they don’t also help retailers sell online and via other The good news is that online selling can really understand them, so retailers are left marketplace channels. be rewarding as well; nice feedback from alone to make the decision. Whilst these changes are making systems online customers is great – and can work There’s a lot to consider with an EPoS more attractive, it’s the shift in consumer wonders for your online reputation! It’s also system, and with the risk of buying the behaviour that is the real driver – more and an opportunity to reach out to new people. wrong one, potential mutiny from staff and more people are buying online but does Depending on your business, a multi- throwing thousands of pounds into the bin, that necessarily mean that EPoS is the best channel retail system can help manage the trusty old cash register starts to look move for retailers? both the online and in-store parts of quite appealing! This article looks at some Most independents I talk to didn’t go the business. tips on how to go about buying a modern into business to sell to anonymous people retail system and improve the chances of online; they started with a passion to sell OVERLOAD getting it right first time. quality products whilst delivering a great There appear to be few things as difficult It was more than 20 years ago when service to local people. However, these or complex as buying an EPoS system. Martin Goodwin and Bob Henry created days it’s hard to avoid the internet because There are so many ways they can help your business, and with so many features it’s easy to get overloaded with facts and figures. When starting Intelligent Retail in 2004, I looked at other EPoS systems around then and couldn’t believe how complex they all sounded. This isn’t helped by well meaning, enthusiastic sales people demonstrating feature after feature, which all too easily cloud those aspects that you’re most interested in! There are ways to help avoid the muddle. The following approach can help you to keep a clear head.

THREE TOP TIPS Choose an EPoS partner not a supplier 1The number one priority is to find a partner you are comfortable with. This is not like buying a TV from Currys. It’s not a one-off transaction, you are selecting an IT partner for your business. A good IT partner is there to help, not just on technical problems but also to help and advise on using the system. Gaining an understanding of the company is important. Find out who your

$77,5( · contact will be, try calling the helpline, should complement it, not reinvent it! with a quick overview you should be able to how easily can you get through? Who will A few examples for your list might use the basic functions, particularly the till. be your technology adviser, the person include: reduce stock holding, speed up Simplicity is vital. helping you move your business forward customer transactions, run a loyalty scheme Because EPoS looks after many of your and offering you fresh ideas and solutions across shop and web, manage returns shop processes, one size doesn’t fit all. You through technology? efficiently, create and manage a website to should be able to find software that meets You can’t be an expert in everything. If sell 10 per cent of stock, and track average around 95 per cent of your needs (it’s very technology isn’t your thing then get a good sale value daily for each sales assistant. Try rare for off-the-shelf software to fit 100 per partner that understands your business – it not to write down ‘reports’, try to think cent). I suggest looking at systems that are can become a valuable asset. about what information you want in the used by retailers in your sector. This means reports and how you will use this to help the majority of functions should fit. Be clear about what you want shape your business. Unless you have very deep pockets and The key to selecting the right lots of time and patience, do not entertain Software selection 2system first time is to write down a getting a bespoke system made. Also, prioritised list of what you want the EPoS In those supplier meetings, ask if the company says it will build new to do for you. It’s better to do this before 3that they structure a demonstration features for you, make sure the function you talk to any vendors so that you are not around the needs on your list. This has a is clearly described in writing and signed swayed early on. When you do start talking few advantages – firstly, it stops the sales by a director. Software development is to vendors, have your list ready and make person going off on a well-meaning but famously complex, expensive and largely notes against each point. This will stop you confusing tangent about the latest underestimated! Most retailers will see forgetting who said what. It’s so easy to must-have features, and secondly the enough benefits with a system that fits 95- lose track with so much information flying discussion is on your terms and will help 99 per cent of their business requirements, around. If, during the meetings, you hear of you understand the software better. but some will put off buying a system new ideas, make a note then add to your list It’s important that you feel comfortable unless it’s 100 per cent, which is likely to later in priority order. very quickly with the software. If you need never happen. What is most important is that you start a manual to understand it, walk away. These Finally, check for all ongoing costs and with your own list. You know your business days, computer software should be very how charges are made for enhancements if better than anyone and your EPoS software pleasant to look at and intuitive to use. Just required at a later date. Next time, we will look at tips on how to buy a system, as well as the top three pitfalls to buying! $

David Mackley MBA BSc is MD of Intelligent Retail – providers of Multichannel EPoS and eCommerce websites for independent retailers. If you have any questions, you can contact David at +44 (0)845 680 0126, or via [email protected].

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Nordic charm With spring being a season of fresh starts, Annie Cannock selects an array of earthy Scandinavian-style products to reflect the changing seasons

Sägen, www.sagensweden.com

Vintage Scandinavian rocking horse, Nordic House, £69.95 +44 (0)845 475 1610 www.nordichouse.co.uk

Decorative bird ornament, Cloudberry Living, £179 +44 (0)7780 693034 www.cloudberryliving.co.uk

Willow hurricane lantern, Very Nice Things, £16 +44 (0)845 094 3772 www.verynicethings.co.uk

Ceramic vases, Nordic House, £24 +44 (0)845 475 1610 www.nordichouse.co.uk

Kuksa drinking cup, Baker + Bell, £42 +44 (0)1962 841100 www.bakerandbell.com

Fish bone blanket, Baker + Bell, £45 +44 (0)1962 841100 www.bakerandbell.com

Rope hheart candles, Grey Fair Isle print knitted NNordicordic House, £4 leggings, Pilot, £9.99 +44 ((0)8450) 475 1610 +44 (0)24 7671 8834 www.nwww.nordichouse.co.uko www.pilotfashion.com

$77,5( WINDOW DRESSING

Hide Armchair, Barley Sugar, £495 +44 (0)1323 720045 www.barley-sugar.co.uk

Studio shelves, Cloudberry Living, £79 +44 (0)7780 693034 www.cloudberryliving.co.uk

Gold disk necklace, What’s About Town, £18.50 Vintage wire baskets, +44 (0)1344 842558 Nordic House, £22.95 www.whatsabouttown.com +44 (0)845 475 1610 www.nordichouse.co.uk

Large geometry cushion, Cloudberry Living, £44 +44 (0)7780 693034 www.cloudberryliving.co.uk

Vintage beaded ceramic bowl, Nordic House, £52 +44 (0)847 475 1610 www.nordichouse.co.uk

Carved wall panels, Nordic House, £39.95 +44 (0)845 475 1610 www.nordichouse.co.uk

$77,5( All the answers

OUR EXPERTS TACKLE YOUR RETAIL-RELATED QUERIES

Derek Williams is Creator Darren Bull founded Yolanda Artal is the Neil Coxon is the Founder of the WOW! Awards, Metakinetic in 2005, Founder and Managing and Managing Director of which recognise great following a successful career Director of Poltsa, a supplier ‘from you to me’, creators of customer service. He is also running one of the country’s of fashion accessories. Born award-winning gifts. Previously an international speaker and largest online retail teams. An in Spain, she has lived in the he climbed the corporate author on customer service, expert in e-commerce, Darren UK for more than 20 years. human resources career and past Chief Executive consults with a wide range Her love for eclectic designs ladder, specialising in people, of the Society of Consumer of Metakinetic’s clients on led her to establish her own leadership and organisational Aff airs Professionals in Europe. varying retail challenges, from fashion label, working with development. His passion for Contact Derek on conversion rate optimisation selected Spanish designer- psychology and relationships +44 (0)1438 310 191 or through to channel strategy. makers. In 2012 she opened inspired him to create the at [email protected]. Contact Darren on her own boutique in Surrey. ‘from you to me’ journals of a +44 (0)118 324 9000 or at Contact Yolanda on lifetime and gifts to treasure. [email protected]. +44 (0)20 8393 6010 or at Contact Neil on [email protected]. +44 (0)1225 866 225 or at [email protected].

Loyalty schemes that you have a break point when you can QI have a strong customer base who I would change it if needed. like to reward with a loyalty scheme. 2. Don’t worry about losing out with However, after looking at various types your regular small customers. Th ey are of reward schemes I am worried about all customers. Small customers might get excluding some of my bread and butter bigger or know someone else. customers who come in regularly for 3. Keep it simple – there should be no small smaller items such as cards. I feel for print and no exclusions. example, a stamp for a £10 spend with 4. 25 per cent does sound too generous; 10 a reward after 10 stamps would exclude per cent might be just as eff ective. many of these customers, but a 25 per cent 5. Use the loyalty card to help you build discount would perhaps be too generous. your database. I want it to be both fair and rewarding but 6. Make the most of every opportunity to it’s imperative that we – myself and my introduce your loyalty card to customers. customers – both win. What scheme would you suggest? Social media QHow can I use social media to increase Derek says: Th ere is no perfect answer. You e-commerce sales? Awill only fi nd out by experimenting and recording the results. But here are some tips Darren says: Contrary to what many online that might help: Aretailers still believe, social media is not just another advertising or broadcast channel. 1. Nothing needs to be set in stone. It’s an entirely diff erent beast altogether, but Whatever you do, put a time limit on it so handled correctly it can bring great benefi ts

$77,5( Q&A Q&A

to your online gift business. Social media any fashion accessories, then you probably that only 45 per cent of people know their is about conversations, engagement and want to test the waters before committing grandparents’ full names and 65 per cent communicating your business’ personality. to large quantities. Look for a supplier don’t know where or how their parents met. Use social media to gain friends, followers that off ers a low minimum order and fast I started to think about what we can learn and ‘brand champions’; fi nd people that delivery, so you can quickly re-stock if the from this research that might help to love what you do, talk to them about it, get new lines are an immediate hit. answer this month’s question or help our their feedback and let them help you spread A boutique’s off er of fashion accessories industry more generally. the word about your business. should complement their clothing How many times do we struggle to fi nd It’s important to remember that social collections. Handbags, scarves, belts and the right gift for Grandma or Aunt Joan? media is not about pumping out your sales jewellery can be wonderful add-ons. Most If we knew our relatives or friends better, messages and latest promotions. By all accessories suppliers will allow you to buy would it make it easier to buy the right gifts means reward your loyal followers with in season, so you can buy little and often. for them? So, what could we do to help our exclusive discounts, information or events, Th e same little and often principle applies own customers understand their buying but keep the sales messaging subtle and to gift shops. As a gift retailer, you should needs better? balanced with conversation, interesting ask yourself the following question: Are All of this is about asking questions. information and other activity. you looking for fashion accessories for your Finding a way to ask the questions that Arguably one of the most important existing customer base, or are you trying to help people to understand more about uses of social media in today’s world of attract a new type of customer? themselves as well as helping you to online retail is that of a customer service If the answer is that you want to increase understand them. So, my answer this tool. Consumers use social media as a daily the off er to your existing type of customers, month poses a challenge and another means of communicating with friends, the new designs should sit well with your question to you in your business. family and colleagues, and are increasingly existing lines, and with that I don’t mean Spend time with your colleagues using it as a means to send businesses getting lost amongst them! To attract a discussing these topics, and considering enquiries and complaints. Ensure you’re new type of customer, you can try a small how you can get to know your own ‘listening’ to all of your social media range that will contrast with your current customers better. What processes could channels – if you have a presence, your product off erings. you implement to make your customers’ customers will expect you to monitor it. Either way, make sure you allocate buying more simple. How do you engage Due to its instant nature, they also expect premium space to your new range so that in conversation with your customers to a rapid response, so ensure you can manage it can be easily spotted, or your eff orts of understand their needs? How can you ask your social media properties and any client getting a new line might be in vain. Quirky them questions that help them to consider enquiries effi ciently and in a timely manner. and colourful designs will stand out and the needs of the gift receiver? How can Demonstrating your commitment to attract attention, but try not to be too you arrange your products in a way that the providing a great service via your social extravagant if they don’t suit the style of customer can fi nd the right products that media channels will not only increase your shop. My advice is don’t be afraid to meet their needs? customer loyalty, but will also send out a experiment and try new suppliers. Not simple to answer, I know, but great message to potential new customers. spending time on these topics could help Know your customers make the diff erence between you and your Fashion accessories QHow could my business get to know and competitors. If you can help simplify my I’mQ thinking about introducing a line of understand our customers better? gift buying decisions, I would defi nitely fashion accessories into my shop. What shop with you. should I consider before making a decision Neil says: Our business, from you to me, Th e full from you to me research can on the designs and supplier? has recently commissioned research on be viewed at www.fromyoutome.com/ A $ how well we know our families. Th e results familyresearch.html. YolandaA says: If you don’t currently stock showed, amongst other fascinating facts,

$77,5( THE UK BRIDAL TRADE’S SUMMER SHOW. NOW IN ITS THIRD YEAR

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The Essential Collection will give bridal retailers the chance to see the 2014 collections for the fi rst time in the UK. The event will not only showcase collections from names well known within the industry but also designers not seen at other bridal exhibitions.

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;W]\PIUX\WV The Essential Collection takes place at the centre of the country within 100 miles of most major cities.

The event includes 8 catwalk shows and a full seminar programme. For more details see www.tec2013.com

Entry is free for trade buyers and there are up to 30,000 free car parking spaces on-site. It’s all about choice <"  It’s all about location -"MVY]QZQM[(\MKKWU It’s all about timing ___\MKKWU It’s all about The Essential Collection ACID

Get it right Dids MacDonald, CEO of Anti-Copying in Design (ACID), discusses growth through innovation and says good design is a key market differentiator

In a sector that is still and benefit from an IP audit and IP Registrations growing despite the strategy review. Create an IP portfolio of your design and gloomy economic news trade mark registrations, including any elsewhere, design is Positive communication of your IP strategy patents you may have registered. This is also a key differentiator This is essential – internally and externally essential for raising funding/investment or between one product and throughout the whole supply chain. exit strategies. and another. In a Basically, if you don’t want to be copied competitive world say so. There is no better place than on Trade secrets/employees where every order is hard earned, it’s a website, within terms and conditions, Ensure there are restrictions in contracts of important to get it right! Pricing and design marketing material and product labelling. employment. There’s nothing worse than quality, reinforced by a robust marketing IP communication sends a clear message finding out that an ex-employee has run strategy which promotes the benefits of that original design and design integrity = off with all your valuable trade secrets to small scale design and manufacture, will be value, not only for the purchaser but for the arm a competitor with a fast track to your a strong selling point. product’s originator. know-how. A company’s or individual’s ACID supports the view that investment ‘trade secrets’ refer to confidential business in training, design, expertise and creativity Create a proactive IP strategy information to which only a limited will help the industry respond to, and Not reactive, only deals with IP issues when amount of people within a business have capitalise on, the challenges ahead. Design it becomes fire fighting. Identify IP issues access to, such as your customer list, the know-how, skill and craftsmanship are and put a plan in place. Ask what the risk methods you use to make your product the lifeblood of the UK design sector and factors are. What is your plan of action if specific to design, manufacturing or recognised worldwide. For tomorrow’s IP you discover copies? If you haven’t got one, industrial processes. In short, anything that originators to flourish, craftsmen, designers create one. gives you a competitive advantage. and manufacturers will need to identify and harness their intellectual property to Education - become IP savvy Confidentiality fully protect, exploit and commercialise Create an informed understanding within Guard your trade secrets carefully. Ensure the IP they create. By adopting a proactive your team. IP knowledge is important to all that there’s a protocol in place to ensure strategy, this will help to reduce the organisations, regardless of size. The ACID that the confidentiality of your business risks of infringement and maximise the website has some very useful IP Q & A’s: is not compromised in any way. Create opportunities to trade positively to provide www.acid.uk.com/ip-doctor confidentiality agreements for sensitive growth and job security. information between you and employees So what better time to focus attention Choose battles carefully privy to this information. on a proactive intellectual property strategy Never sue on principal, only if there’s a to protect the intellectual capital that sits quantifiable loss and a clear IP case to Agreements under your brand? Whether micro, SME pursue. Publicise any settlements in the Clarity of IP ownership is essential. or a major organisation, creating an IP trade press to communicate a zero tolerance Agreements underpin most commercial strategy must be a key ingredient within of IP infringement. The trade press is a relationships; it’s good to know you have any three - five year business plan. small world and word soon gets out. the small print to rely on if things go wrong. ACID has some standard re-usable ACID’s IP strategy points to consider: Territories agreements, which can be tailored with Identify where you are trading, and what IP legal input and become part of your Create one! the risk factors are. If your designs are standard terms and conditions of business. ACID can help. Take a quick look at some infringed in another country, where is easy ways in which an IP strategy can your IP support? Have you registered your Insurance be created. If you’re an ACID corporate designs in that country? For example, to Expensive, but worth considering if member, come to one of our IP strategy take legal action in China you need to have continuing infringement is a significant lunches including one to one design clinics registered your designs. issue for you.

$77,5( · This ACID member has a proactive IP strategy in place. Rachael Taylor Next issue

MAY/JUNE, 2013 Finger on the pulse A first look at the line-up for Pulse 2013

ADR/mediation? Dyed in the wool It’s good to talk! Consider Alternative Dispute Resolution/ Winter warmers to beat the chill mediation as an alternative to litigations. Made for walking Patents county court In the last two years, there has been a significant improvement in the The latest boot styles process and costs element of enforcing your rights in court. There is also a small claims track for low value IP claims under £5,000.

Got a good idea? Keep it safe! Never underestimate the risks of sharing a good idea unless you know there are safeguards. If the safeguards are in place then the idea can turn into positive design collaboration for mutual advantage and joint success. Think about using ACID’s IP Tracker (also available to non-members). A safe means of sending confidential information or designs digitally to a third party. Visit www.acid.uk.com/ip-tracker

Register for protection Register new designs wherever possible and budget for enforcement. ACID has a Design Databank for unregistered designs and it’s free Totes amaze to members. This doesn’t add to IPRs, but nevertheless serves as compelling proof and provides third party evidence of when new The best weekend bags ndand holdalls on designs are received by ACID. the market

Invest in the right IP advice Invest with IP professionals and business advisers who know and understand your business and your marketplace. Those with demonstrable experience within the furniture sector will serve Tick tock you well. All-new timepieces

Arm yourself with knowledge for next season Be IP aware! Watch competitors closely; watch the marketplace.

Respect the rights of others Essential within your own CSR. Plus: Know the risk factors • Brand new productsd cts Who is copying you? Keep watch! • Expert advice 2013 will continue to raise challenges for the gift and fashion • Industry news accessories sectors but with the right IP policy in place, this can help maximise growth opportunities and allow you to successfully launch new products into the marketplace from a position of knowledge, Attire Accessories Magazine safety and strength. $ ISSUE 39

th Further information Available from: 26 April, 2013 th Visit the ACID website: www.acid.uk.com. Advertising deadline: 12 April, 2013

$77,5(

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Iff you wouldld likelik tot findfi d outt more, llog onto www.attireaccessories.com $77,5( Behind the scenery Textile and silk accessories designer Taisir Gibreel reveals the diverse inspirations at the root of her vibrantly-patterned scarves, from the rolling Scottish highlands to her Sudanese heritage

What is the inspiration behind the splendid peaks, ridges, corries and vivid and season, and then introduce a minimum of company and its products? enchanting colours. four fresh prints per season. I decided to start my business off the Now, the collection is a bold comparison back of a successful degree show and after of urban versus rural Scottish landscapes: Is the collection aimed at a particular type showing at the New Designers Exhibition an interpretation of remote hills standing in of retail outlet or consumer? in London two years ago. Th e interest some of the wildest and most inaccessible Th e prints are designed for anyone that shown by buyers at both of these events parts of the Highlands and the imposing, appreciates accessories with a pop of colour proved to me that it would be commercially distinctive structure of the Scottish to complement their wardrobe! viable to produce and sell my highly Parliament building in central Edinburgh. original silk fashion accessories. And so, the Are you exhibiting at any trade fairs over Taisir Gibreel brand was born! Were there any problems when setting up the coming months? If so, which ones? My collections off er a fearless approach the business? If so, how did you overcome Trade fairs are vital platforms to raise to design, with distinctive and interesting these issues? brand awareness and gain an in-depth combinations of colour and print. Th e As both the founder and designer, I have understanding of the market. I have brand off ers luxurious silk scarves in a sole responsibility for the business and its exhibited at Top Drawer, the British Craft variety of colours, patterns and designs. fi nances. I appreciate that the fi rst few years Trade Fair, Pulse and Pure. At the moment, Th e collections are based on original hand will require signifi cant fi nancial investment, I have committed to exhibiting at the New drawings of rural and urban Scottish as well as personal commitment. Th ere York Gift Fair in August, as well as Best of landscapes, celebrating colour, culture and are three key areas – funding, sourcing Britannia in October. diversity, while refl ecting my own Sudanese and brand awareness – that I have learnt background and heritage. are essential for building a successful When did you launch the website and how business. Being a member of DesignGap, important is it to the business? How was your initial collection of textiles where you meet other designers, has I launched the website early last year and and scarves developed? been a great resource for networking and the online shop has just gone live. Web In our third year at Duncan of Jordanstone gaining invaluable insight into the industry. presence is essential as it’s the global face Art College in Dundee, we were given a My local council, Perth and Kinross, of any brand. I also try an engage in as brief by textile designer, Ingrid Tate: Scottish helped fund my fi rst trade fair, computer much social media as possible; I am acutely with a Twist. In response, I created a wee equipment and the new website – they aware that it’s the modern day equivalent of character called Dougal’s Dad, who loves have been incredible. I also have a business word-of-mouth. Munro bagging (climbing the peaks in the adviser, who helps keep me focused on the Scottish hill range). Th e Munros are an big picture. What are the long-term plans for the incredible source of inspiration with their Taisir Gibreel brand? How would you describe your current I am striving to produce a lifestyle brand collection of scarves? from Perth in Scotland. Th e goal is to Celebrating colour, culture and diversity produce a brand that promotes and is the brand philosophy. Th e collections supports local designers. After two years are tailored to all aspects of everyday life, in business, the collection is stocked in and are striking in their individuality. Th e 17 retailers across the UK and several prints combine bold pattern and vivid department stores in Japan. I’m currently colour, refl ecting my background of eclectic exploring other accessories avenues, and cultural fusion. hope to develop a womenswear range in collaboration with other designers. $ How often will the company be launching new lines? Contact Th e collection has a comprehensive range of Taisir Gibreel prints, with two themes based on colour. I +44 (0)7947 959926 tend to carry successful designs season after www.taisirgibreel.co.uk

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