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Landscape from (Priorat Regional Council)

Consorci Leader de Desenvolupament Rural del Camp

Area: : Aiguamúrcia, , Alió, Bràfim, , , els 2 Garidells, La Masó, El Milà, , Mont-ral, , , el Pont 2.190,60 km d’Armentera, , , , Rodonyà, , , , Population: and Vila-rodona. Conca de Barberà: Barberà de la Conca, Blancafort, Conesa, l’Espluga de Francolí, Forès, 93.947 inhabitants , Montblanc, , , Pira, , , , Sarral, Savallà de Comtat, Senan, , , Vallfogona de Population density: Riucorb, , and Vimbodí i Poblet. 42,88 inhab. / km2 Priorat: , , Cabacés, Capçanes, Cornudella de Number of municipalities: Montsant, Falset, , , , , Marçà, , el Mas- roig, el Molar, , , , , la Torre 93 municipalities de Fontaubella, , , and . : l’Albiol, l’Aleixar, , Arbolí, l’Argentera, , , , , Duesaigües, la Febró, , Prades, , , , Vilanova d’Escornalbou and . Baix Penedès: , Masllorenç and . Tarragonès: Renau, Salomó, and Vespella de Gaià. The territory Contact details

The Consorci Leader de Desenvolupament Rural del Camp works in the regions of Alt Camp, Conca de Barberà, Priorat and Baix Camp. It also comprises three municipalities from Baix Offices Penedès region and four from Tarragonès. CONCACTIVA Its landscape is characterised by a great diversity, shaped by the contrast between the flat C. Daroca, 1 areas and the mountains that surround them. The forest area is large in the region, although 43400 Montblanc the territory is mainly agrarian, especially covered by cereals, vineyards and olive trees. Phone (+34) 977 86 13 38

The natural and cultural heritage has special relevance. In this sense, the areas declared DARP Regional Office. spaces of natural interest stand out. And regarding the cultural heritage, it is needed to men- Baix Camp tion the Priorat region application as a cultural landscape for the UNESCO World Heritage Pg. Sunyer, 4-6. 2n list with the candidature “Priorat-Montsant-Siurana, Mediterranean mountain agricultural 43202 landscape”. Phone (+34) 977 32 63 36 The area has an important transport network that guarantees the communication with the rest of , and Europe. Moreover, the presence of the high-speed train and Reus Alt Camp Regional Council airport, generate economic attraction, since they stimulate the arrival of new investments, C. Mossèn Martí, 3 especially in the productive field. 43800 Valls Phone (+34) 977 60 85 60 The strategy DARP Regional Office. Priorat Av. Priorat, s/n The strategy in Camp is based on the development of an agrocultural territory. This means 43730 Falset a set of actions that must allow the improvement of the competitiveness of the companies Phone (+34) 977 83 02 59 of the region, especially those connected with the agrifood industry and local products, the [email protected] generation of employment and the enhancement of the link of these products with the land- www.leaderdelcamp.cat scape heritage, the natural resources and the cultural heritage. C www.facebook.com/leaderdelcamp.cat Thus, the goals set by the Consortium are focused on three core ideas. First, it is going to work in the increase of the competitiveness of the agrifood industry and the local products, by promoting the innovation and the interrelation with the natural and cultural landscape and strengthening the bonds with the tourist sector. In this sense, investment to improve the qual- ity of products and innovation will be promoted, as well as actions addressed to optimise the commercialisation strategies and that imply strengthening the bonds between local products and other sectors, such as the tourist sector.

Secondly, Consortium is willing to work in highlighting the landscape heritage, together with its connection with the local product and the tourist strategy. Regarding this point, the en- hancement of the natural resources will be promoted, their sustainable exploitation, and generally all those actions that contribute to the mitigation of climate change.

Finally, entrepreneurship will be promoted, through the development of support structures to motivate self-employment especially among youth and women and on fields like agrifood, tourism and artisan sectors. Several actions are proposed here, among which the promotion of business incubators or the research for new methods of business cooperation stand out.

Together with these three core ideas, there are cross-cutting actions, such as the access and use of ICT, the promotion of cooperativism and the cooperation between sectors, as well as the territorial cooperation in all the strategic fields previously mentioned.

Cooperation interests

• Entrepreneurship, promotion and research of local products • Activities related to the landscape • Climate change, energy efficiency and natural parks • Retention of youth and promotion of talent • Women and actions that ensure non-discrimination in access to the labour market • New actions to suppor cooperativism and promotion of small production

“Calçotada” in Valls (Photographic Collection Monastery of Poblet (Photographic Cistercian Route) Collection Cistercian Route)