Presented by

THE APOLLO 50TH GALA SPONSORSHIP BROCHURE

RAISING FUNDS FOR STEAM EDUCATION WITH PROCEEDS GOING TO

ALDRIN FAMILY FOUNDATION 1 BE A PART OF THE LEGENDARY APOLLO 50TH GALA EVENTS JULY 15-17, 2019

A unique branding and networking opportunity as the world celebrates one of humankind’s greatest accomplishments and propels into a new era of space generations to come.

2 On July 16, 1969 people around the world watched in awe as NASA launched a three-man crew with the intent to set foot on the moon. This audacious, successful journey began at Kennedy Space Center. The Apollo 50th Gala, benefitting the Aldrin Family’s ShareSpace Foundation and Astronaut Scholarship Foundation, will bring together astronauts, space luminaries, business leaders and celebrities under the historic Saturn V rocket at Kennedy Space Center Visitor Complex.

The Apollo 50th Gala is part of the official week- long series of celebrations honouring the legacy of the Apollo program, today’s innovations in space exploration and tomorrow’s explorers.

HELD UNDER THE SATURN V ROCKET . AT KENNEDY SPACE CENTER VISITORS COMPLEX . TUESDAY . JULY . 16 . 2019

3 4 BRAND PLACEMENT & NETWORKING

This one-time, spine-tingling, high-end event with the crème de la crème in the Space Community and an intimate, privileged group of 500 space enthusiasts, high net-worth individuals and Global Business Leaders, offers excellent brand positioning and networking opportunities to a select number of sponsors.

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SPONSORSHIPS

Diamond, Platinum, Gold and Silver sponsorships are initially available on an invitation- only basis. From there tables and individual tickets will be made available to others.

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MEDIA OPPORTUNITIES

Top tier media from around the world will be individually selected to cover the Apollo 50th Gala, providing a unique opportunity for brand exposure to sponsors before, during and after the celebration. Our highly-experienced PR team will work closely with top sponsors to ensure brand and CSR needs are met with executive interviews, advance promotional spots and more.

RAISING FUNDS FOR STEAM EDUCATION

ALDRIN FAMILY FOUNDATION

5 Event Features: Notable attendees:

• Apollo 50th Award Ceremony recognizes Apollo, shuttle and International Space Station individuals who have pioneered space, astronauts, flight directors and space legends, educators who are inspiring our future STEAM Apollo families, NASA executives, celebrities and workforce and innovators that are making giant global movers & shakers, international media, leaps for humankind. space collectors and educators. • Live and silent auctions with highly sought-after, collectible space memorabilia • Unheard on-stage stories from space legends • Global, business and social networking

u Above: Walt Cunningham, Apollo 7 and Michael Collins, Apollo 11 w Right: Harrison Schmitt, Apollo 17

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CEO-LEVEL ATTENDEES FROM 2017 AND 2018 EVENTS: u 2017 Gala astronauts - Jeff Bezos Blue Origin, 7-Eleven, Action Aviation, Adcock Private Equity, Air Berlin, Amazon, Harrison Schmitt Apollo 17, Michael Collins Apollo 11, American Airlines, American Defence International, Apex Foundation, Walt Cunningham Apollo 7 Ardwin Freight, Back To Space, Bigelow Aerospace, Blockbuster, Blue Origin, BRPH Architects, Delaware North, Fabergé, Google, Harvard Business School, Heron Preston, Horatio Algers, KPS Holdings, Le Frak Productions, Lockheed Martin, NASA, Nick Graham, Omega, Orlando Productions AV, Pathfinder Wireless, Paypal, Pro Financial Services, Repulse Bay Capital Ltd (HK), Soneva Luxury Resorts, Space Chain, Space Coast Office of Tourism, y 2018 Gala astronauts - Space Florida, YouTube, Virgin Galactic future-astronauts, Virgin Galactic, Prof. Brian Cox, Apollo Flight Director Gerry Griffin, Harrison Zema (Technology Solutions.) Schmitt, Rusty Schweickart Apollo 9, Walt Cunningham, General Tom Stafford Apollo 10 & Gemini 9

7 A GLOBAL CELEBRATION WITH GUESTS FROM AROUND THE WORLD. COUNTRIES REPRESENTED AT THE 2017 AND 2018 GALAS:

Armenia Columbia Iran Mexico Russia Australia Denmark Ireland Mongolia Spain Belgium France Italy Netherlands Switzerland Brazil Germany Japan Norway Taiwan Canada Guyana Kosovo Pakistan United Arab Emirates Chile Hong Kong Kuwait, Philippines United Kingdom China India Lebanon Puerto Rico USA

y 2018 Gala astronauts - Walt Cunningham, Rusty Schweickart, General Tom Stafford, Harrison Schmitt

8 MULTI-DAY HOSPITALITY:

SPONSOR & VIP GUEST DINNER @ HEROES & LEGENDS EXHIBITION SPACE, KENNEDY SPACE CENTER VISITOR COMPLEX 7-9:30 PM Monday, July 15, 2019 Intimate, informal gathering with astronauts and VVIP guests.

APOLLO 50TH GALA @ APOLLO SATURN V CENTER, KENNEDY SPACE CENTER VISITORS COMPLEX 5-10 PM Tuesday, July 16, 2019 Celebrating the Historic Launch of Apollo 11 Exactly 50 Years to the Day of Lift-Off. The main event with 500 guests.

APOLLO 50TH AFTER-SHOW Nearby venue 11 PM – 1AM Diamond and Platinum ticket holders unwind with special guests at a relaxed after-party.

APOLLO 50TH VIP BREAKFAST 8-10:30 AM Wednesday, July 17, 2019 Enjoy a farewell breakfast with special guests and take the opportunity to follow up and solidify contacts made at the gala.

GALA TICKET PRICING AND PROCESS Only 500 Diamond and Platinum tickets on sale on invitation-only basis for limited period. Gold tickets on sale to the public.

Diamond Tickets $3,500/person Platinum Tickets $2,500/person Gold Tickets $1,500/person Gold Military & Education Tickets – discounted rate $1,000/person (max 2/purchase)

9 z

Top: 2018 Apollo Innovation Award recipient, George Whitesides, Virgin Galactic CEO, on behalf of Sir Richard Branson. Bottom left: 2017 Apollo Innovation Award recipient Jeff Bezos, Blue Origin Founder. Above right: 2017 Apollo Pioneer Award recipient Mae Jeminson, Former Astronaut. 10 Bottom right: 2018 Apollo Pioneer Award recipient Gerry Griffin, Apollo Flight Director. SPONSORSHIP CATEGORIES

DIAMOND TITLE SPONSOR BRONZE $10,000 INVESTMENT • Bronze branding presence on event collateral including website, event magazine and event screen presentation.  • Does not include any hospitality tickets, although these can be purchased. PLATINUM $75,000 INVESTMENT  • Highly visible Platinum branding presence on all event collateral, website, advertising, event screen presentation and promotional outreach, SPONSOR & VIP GUEST DINNER onsite signage at all Apollo 50th Gala events. $25,000 INVESTMENT • Includes Platinum table Gala tickets - choose • Branding on invitations to the VIP audience either 10 seats, or 8 seats with optional • Valuable opportunity to address VIP guests astronaut/partner as table host during the brief welcome comments at the event • 10 tickets to Sponsor Dinner • Product placement display table  • Opportunity to include company information in communication to Sponsor Dinner guests GOLD $50,000 INVESTMENT • Includes 4 Gold Gala tickets • Gold branding presence on event collateral • 10 tickets to Sponsor Dinner including website, event magazine, event screen   presentation and promotional outreach. See chart below for more details on • Includes Gold table of 10 Gala tickets. sponsorship category inclusions. • 4 tickets to Sponsor Dinner  SILVER $25,000 INVESTMENT • Silver branding presence on event collateral including website, event magazine, event screen presentation. • Includes 4 Gold Gala tickets • 2 tickets to Sponsor Dinner 

Note, number of gala tickets included in each package will be negotiated on an individual basis.

11 SPONSORSHIP INCLUSIONS

GUIDELINE ONLY AND SUBJECT TO BESPOKE AGREEMENT

Exact benefits are variable and subject to sponsor offering whether cash or product donated. Values are based on projected revenue raised for education, not retail value to supplier.

DIAMOND PLATINUM GOLD SILVER BRONZE (Title)

FEE N/A $75,000 $50,000 $25,000 $10,000

The XX Naming Rights Apollo 50th ✘ ✘ ✘ ✘ Gala

Rights to associate with event ✔ ✔ ✔ ✔ ✔

Exclusivity in product category ✔ ✔ ✔ ✘ ✘

HOSPITALITY (Tickets not automatically included in product-only donations.)

10 Diamond 10 Platinum 10 Gold 4 Gold Gala Tickets ✘ tickets tickets tickets tickets

Sponsor Dinner Tickets 10 10 4 2 ✘

After-show Tickets 10 10 10 4 ✘

VIP Breakfast 10 10 10 4 ✘

12 BRANDING

DIAMOND PLATINUM GOLD SILVER BRONZE (Title)

Home page Gala website ✔ ✔ ✔ ✘ ✘

Gala website sponsor page ✔ ✔ ✔ ✔ ✔

Newsletters to Aldrin Family ✔ ✔ ✔ ✘ ✘ database(s)

Feature in gala verbal ✔ ✘ ✘ ✘ ✘ stage presentations

Logo within gala screen ✔ ✔ ✔ ✔ ✔ presentations

Logo on guest badges ✔ ✘ ✘ ✘ ✘

Logo on gala invitations ✔ ✔ ✘ ✘ ✘

Presence in Aldrin Foundation ✔ ✔ ✔ ✔ ✔ social media

Article or editorial in gala ✔ ✔ ✔ ✘ ✘ magazine

Whole page ad in gala magazine ✔ ✔ ✔ ✔ Half page

Presence in sponsor page(s) ✔ ✔ ✔ ✔ ✔

Product placement in gift bag ✔ ✔ ✔ ✔ ✔

TITLE SPONSOR OF SPONSOR DINNER

Branding on invitations ✔

Speeches ✔

Product placement display ✔

Follow up communication with guests ✔

13 2019 PARTNERS TO DATE

DIAMOND TITLE SPONSOR

northropgrumman.com

SPACECOAST PARTNERS

VISITOR COMPLEX www.kennedyspacecenter.com www.delawarenorth.com www.visitspacecoast.com

PLATINUM

www.op-av.com

GOLD

www.nickgraham.com www.soneva.com

SILVER

astroreality.com BRONZE

thepeoplespicture.com

OFFICIAL SUPPLIERS

moonrisebrewingcompany.com

BENEFICIARIES ALDRIN FAMILY FOUNDATION

www.aldrinfoundation.org www.astronautscholarship.org

14 EDUCATE AND INSPIRE.

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