Licensing and Trademarks Style Guide 03/31/09 Licensing and Trademarks Style Guide 2

Home , Indiana Hoosiers, Indiana University East, IUPUI Jaguars

Index IU: A Great Tradition 3 The Office of Licensing and Trademarks 4 Primary Colors 5 The Block IU 6 Older Trademarks 7 Legal Notices 8 The Seal 8 IU Font Family 8 Guidelines for Use 9 Endorsements and Sponsorships 10 Visual Identity Guidelines 11 Student Organizations 11 School Specific Guidelines 12 CLPA Label 13 IU trademarks 14 Licensing and Trademarks Style Guide 3

IU: A Great Tradition

Indiana University is one of the oldest state universities in the Midwest. It was founded in 1820, only four years after Indiana achieved statehood, and it has grown to include eight campuses. The residential campus at Bloomington and the urban campus at Indianapolis (IUPUI) are the largest. Other campuses are located in Fort Wayne, Gary, Kokomo, New Albany, Richmond, and South Bend, and courses are offered in Columbus, Elkhart, and many other sites.

More than 80 percent of Indiana’s population lives within a 50-mile radius of an IU campus.

With an enrollment of more than 100,000 students statewide, Indiana University is one of the largest universities in the United States.

The university’s 500,000-plus alumni live in all 50 states and in 155 countries, and they are or- ganized in 100 alumni chapters. The Alumni As- sociation has more than 60,000 members. Alumni publications include Indiana Alumni magazine and approximately 60 alumni newsletters and other constituent publications.

For more information about the Our intercollegiate athletic teams compete in sev- campuses, visit their individual Web eral conferences, including the Big Ten, the Mis- sites: souri Valley Conference, and the Summit League. The Hoosier athletic program on the Bloomington Bloomington: www.iub.edu campus is the university’s largest, with more than Indianapolis (IUPUI): www.iupui.edu 600 male and female student athletes competing Fort Wayne: www.ipfw.edu on 24 varsity teams. Each campus also provides Gary (Northwest): www.iun.edu countless recreational, intramural, and informal Kokomo: www.iuk.edu sporting opportunities for students. New Albany (Southeast): www.ius.edu Richmond (East): www.iue.edu South Bend: www.iusb.edu Licensing and Trademarks Style Guide 4

The Office of Licensing electronically at the onset of their contract. As new designs are adopted by Indiana Univer- and Trademarks sity, licensees will receive additional sheets to add to this Style Guide. The Indiana University’s Office of Licensing and Trademarks is responsible for the protec- Beyond names and trademarks, the Office of tion, licensing, and use of trademarks, in- Licensing and Trademarks can also provide cluding various names, indicia, designs, and licensees with photographs of Indiana Uni- symbols, associated with Indiana University, versity landmark buildings and structures, as including the following campuses: well as the music and lyrics of songs associated with the University. Licensing of many • Indiana University Bloomington visuals associated with IU’s athletic programs, • Indiana University East including mascots and typographical treat- • Indiana University-Purdue University ments, may require consultation with the Columbus individual program. The Office of Licensing • Indiana University-Purdue University and Trademarks will help licensees obtain Indianapolis the images needed, in the proper format, and • Indiana University Kokomo work with both the licensee and the program • Indiana University Northwest to assist with implementation. • Indiana University South Bend • Indiana University Southeast While the Office of Licensing and Trademarks encourages originality and creativity in prod- Our trademarks are protected under state, ucts that feature art from this packet, we re- federal, and international law, and their use mind our licensees that a concept sample of is licensed through and controlled by the your product and the art you propose to use Office of Licensing and Trademarks to pro- must be submitted to our office for approval tect the integrity of the University. It is the before the manufacturing process. Further, University’s policy to charge a royalty for the licensees must submit a final sample of the use of University trademarks on commercial product after it has been manufactured. In merchandise. The revenue that is generated addition, any proposed advertising and pack- through the licensing program provides funds aging must also be submitted for approval for athletic programs and scholarships for all prior to use. Please refer to the terms of your eight IU campuses. License Agreement for details on sample and artwork approval procedures. This Style Guide has been prepared for authorized licensees of Indiana University trademarks. This packet contains camera- ready art, descriptions of acceptable colors, and depictions of the names, logos and insig- nia of all Indiana University campuses. The enclosed artwork is provided to all licensees Licensing and Trademarks Style Guide 5

Primary Colors

IU Crimson IU has designated Cream and Pantone© 201 Crimson as the school’s official C0 M100 Y63 K29 colors. It is critical that these colors be used consistently to present a unified brand image to the public. Only the exact Pan- tone colors will be authorized for production of commercial or promotional goods. In instances IU Cream where IU Cream is impractical or Pantone© 9161 unavailable, white may be used. C7 M9 Y20 K0

Purdue Gold Pantone© 1245 C0 M28 Y100 K18

Black C0 M0 Y0 K100 Licensing and Trademarks Style Guide 6

The Block IU

Indiana University began using the Block IU in 2004. The Block IU can only be presented in one of the four ways shown on the left and must stand alone.

The block IU can not be modified in anyway or presented over, under, or inside of another mark. The block IU can only be presented in Crimson (PMS-201), Cream, or White. The only outline permitted around the block IU is a Cream or White outline on a Crimson block IU or a Crim- son outline on a Cream or White block IU. Nothing can be placed inside the block IU. When the block IU is used, no other design Examples of how the Block IU should never be presented: elements can encroach into the immediate spacing surrounding, or within, the mark. Licensing and Trademarks Style Guide 7

Older Trademarks

Older Versions of the block IU that can no longer be used are shown to the left.

Please note that the size of the serifs at the top and bottom of the I and U are much thicker, or more square than our current version.

If you have not done so already, please destroy all art that contains the older versions of the block IU shown on this page. Licensing and Trademarks Style Guide 8

The Seal Legal Notices

The Indiana University seal is reserved for The use of ® or ™ depends upon the prod- Trustee, Presidential, ceremonial, or com- uct on which the trademark will be used. memorative use and is not designed for use Please contact the Office of Licensing and on commercial or promotional products. Use Trademarks for up-to-date instructions on the of the seal on commercial or promotional proper use of these legal notices. If use of products must be approved through the Of- the ® or ™ detracts from a design or seems fice of Licensing and Trademarks. overly repetitious, one of the following statements may be printed in lieu of the ® or ™:

• Produced by (licensee name) under license from Indiana University Office of Licensing and Trademarks. • The above trademarks are owned by Official Use Only the Trustees of Indiana University. • Used under license from Indiana Uni- versity Office of Licensing and Trade- marks.

One of these statements must be printed be- side or beneath the design, close to the protected names or marks. Your decision about whether to use the symbols or the indicia IU Font Family statement will be subject to our agreement.

Indiana University has designated several fonts for official communication. These fonts are not mandatory on commercial or promotional products. If an IU customer requests that the IU font to be used, Georgia or Frank- lin Gothic may serve as a substitute. Other- wise, licensees are given the creative liberty to use a variety of fonts. Licensing and Trademarks Style Guide 9

Guidelines for use of • Inherently dangerous products, includ- Indiana University Trademarks ing weapons, firearms or explosives

Indiana University trademarks may not be • Sexually suggestive products modified in any way or incorporated into an- • Products that are or depict racists, other name or mark. sexist, hateful, demeaning or degrad- ing language or statements Indiana University trademarks may not be used in any manner that suggests or implies • Products that use profanity Indiana University’s endorsement of another organization, company, product, service, po- • Gambling-related products litical party or view, or religious belief. • Products that contain statements im- Indiana University’s trademarks may not be pugning other universities used in any way that discriminates or implies • Products that present an unacceptable discrimination against any person or group risk of liability based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, • Products that are harmful to the mis- sexual orientation or veteran status, or in any sion or integrity of the institution other way that would be in violation of Indi- ana University’s anti-discrimination policies or • Products that contain another entity’s practices. registered trademark, unless explicit written permission has been granted All uses of Indiana University’s trademarks from that entity on commercial products shall incorporate the appropriate trademark designation symbols. Any and all uses of the names, numbers, Designs using Indiana University trademarks and/or images of Indiana University student- shall include ® or ™ dependent upon the athletes must comply with Indiana University international class the logo or word mark is policies and NCAA regulations. registered. University trademarks cannot be used by pri- Indiana University will not approve the use vate and/or corporate businesses in the sale of its trademarks in conjunction with certain of commercial products or advertising. types of products. These include, but are not limited to:

• Alcohol and alcohol-related products • Tobacco and tobacco-related products • Illegal drug products Licensing and Trademarks Style Guide 10

Endorsements and Sponsorships • Sponsorships: When using another Endorsements can be mutually beneficial entity’s trademarks in conjunction with in business relationships, but they can also Indiana University for the purpose of a send a conflicting message to the market- sponsorship, a statement must accom- place regarding Indiana University’s name pany the outside entities trademarks and reputation. To avoid misinterpretation, that define the nature of their asso- endorsements are discouraged. Use the fol- ciation with the specific department lowing guidelines to determine when the use or unit of the University (ex. Special of Indiana University’s name, trademarks, Thanks to our Sponsor: ABC Retail and identifiable properties is allowable: Group). The Sponsor can use: • Indiana University does not endorse • Name products or services. • Address • Phone • The University Seal cannot be used in • Fax connection with promotional materials. • Email • Promotional announcements that • Website identify a unit at Indiana University as • Slogan a customer must be specific and ac- • Brand or Trade Name curate (ex. It is not “Indiana University” • A value-neutral description that is purchasing software, but the of products or services “Indiana University Accounts Payable Department”). The Sponsor cannot use: • Qualitative Language • Accurate statements which describe (“highest quality”) a fact but do not express an endorse- • Comparative Language ment may be allowable with advance (“best in town”) permission of the University official • Calls to action responsible for dealing with the vendor (“go to ABC Retail Group”) (ex. “The Indiana University Office of • Inducements University Telecommunications is a cli- (“you owe it to yourself”) ent of X Technology Group”). • Endorsements (“the official IU notebook”) • Photographs of identifiable Indiana University landmarks, buildings, stat- ues, etc. which imply an endorsement of a product or service are not per- missible (ex. An advertisement for a new car parked in front of the Sample Gates). Licensing and Trademarks Style Guide 11

Visual Identity Guidelines Student Organizations

Recently, Indiana University adopted Visual Only those student organizations which are Identity Guidelines to strengthen the IU brand officially recognized by The Student Activi- through consistent use of images, messages, ties Office may use University trademarks on and trademarks. While not all guidelines commercial or promotional products. Univer- apply to commercial products, it is important sity trademarks on commercial or promotional that they are reviewed by licensees. Find products may only be used in conjunction the guidelines at www.visualidentity.iu.edu. with the student organization’s name and/or The guidelines create a Signature System an event they are hosting. Any use of Uni- designed to facilitate consistent design and versity trademarks by student organizations application of official identification. The Sig- must adhere to University trademark guide- nature System is meant to be used for official lines. All commercial or promotional products communication and can be used on com- bearing University trademarks must be pro- mercial products if the signature fits. As part duced by a University licensee and submitted of the guidelines, Indiana University’s names to the Office of Licensing and Trademarks for or trademarks should never be abbreviated or review and approval. modified. Follow the guidelines below: • Do not create an acronym out of any of the campus’ names. Example: IUSB should never be used. It should read IU South Bend or Indiana University South Bend. – The only exception to the rule is IUPUI, an officially recognized trademark of IU. • Do not remove “University” from “In- diana” when referencing a campus. Example: Indiana Bloomington should never be used. It should read IU Bloomington or Indiana University Bloomington. • Do not put a regional campus’ name in parenthesis after IU or Indiana Uni- versity. Example: IU (Kokomo) Alumni should never be used. It should read IU Kokomo Alumni or Indiana Univer- sity Kokomo Alumni. • When using the acronym IU, do not put place a period (.) after the ‘I’ or ‘U’. Licensing and Trademarks Style Guide 12

Sample trademarks included on CD: School Specific Guidelines: Kelly School of Business

When using the Kelley School of Business trademark on apparel or other promotional items the official signature should be used with Trade Gothic type treatment as a complementary font as needed for additional identifiers (i.e. MBA Program, Kelley Direct Program). Several versions of the signature have been created to accommodate products of various sizes: One Line Horizontal Signature, One Line Vertical Signature, Two Line Horizontal Signature, and Two Line Vertical Sig- nature. If the product is extremely small or contains cumbersome dimensions, the licensee has creative liberty to make use of the elements of the signature using the Trade Gothic font to develop an aesthetically pleasing arrangement. Also, if the whole signature won’t fit on a product, licensees may use treatment artwork files provided by Indi- ana University. These files consist of the block IU and the words Kelley School of Business in Trade Gothic font. If the licensee chooses to use the block IU and type the words “Indiana University” or “Kelley School of Business” separate from the block IU or on a different part of the item, then the licensee should only use the Trade Gothic font.

Licensees should work with the Kelley unit that commissioned the work to determine their prefer- ence of arrangement. The Office of Licensing and Trademarks will forward the art for review to the Kelley Office of Marketing and Communications to ensure the products meet their brand standards. Licensing and Trademarks Style Guide 13

CLPA Label

The Collegiate Licensed Properties Association (CLPA) is a nonprofit organization made up of colleges and universities who manage their own licensing programs or partner with the Licensing Resource Group (LRG) for trademark manage- ment services. These institutions have come to- gether to launch the CLPA Authentication Program, which is designed to protect legitimate licensees from the onslaught of unlicensed and counterfeit products found in the market today. Here are a few quick facts about the program:

Q: What kind of label/hangtag will be used in this program? A: The CLPA labels and hangtags are Optically Variable Devices, or OVDs. This technology uses several imaging techniques built into one single image to create the high level of security found in our labels. Because of this new level of security, licensees will not be able to print their own CLPA labels.

Q: What are the label/hangtag specifics? A: There are three different products: (1) The hangtag, designed ideally for apparel; (2) the standard label, which should be used on all non- apparel products (this label may also be adhered to existing hangtags, apparel products, and head- wear); (3) the small label, which may be used only on gift and novelty items. Use of the small label requires written permission from the CLPA.

Q: Who do I contact with questions or for more information? A: Contact OpSec Security, Inc. at (410) 357-4491 or email [email protected]. Download the full information packet at www.opsecsecurity.com/ clpa.clpa_authentication.pdf. Licensing and Trademarks Style Guide 14

Sample trademarks included on CD: Indiana University Trademarks

Marks licensed for commercial use:

• Cream & Crimson • Crean & Crimson • Hoosiers • Indiana • Indiana Basketball • Indiana Hoosiers • The block IU • Indiana University • IUPUC • IUPUI • IUPUI Jaguars • IUPUI Jaguars and Design • Kelley School of Business • Herron • Herron School of Art & Design • Indiana University East-Red Wolves & Design • Indiana University Jacobs School of Music

*Please note “Indiana Basketball” and “Indiana Hoosiers” are registered trademarks of IU, and they require only one registration symbol.