2 WORLDWIDE IC VENDORS
OVERVIEW
Figure 2-1 provides a breakdown of worldwide IC sales by North American, Japanese, European, and Rest-of-World (ROW) companies for 1975-1996. As can be seen, sales by North American companies were overwhelmingly dominant in the mid-1970Õs. However, by the mid-1980Õs the majority of the worldÕs IC sales were about evenly split between North American and Japanese companies. By 1990, the Japanese had increased their share of worldwide IC sales to 48 percent, but in 1992 JapanÕs economy weakened causing their share to begin falling. A persistent economic slump in the following years coupled with the KoreansÕ success in the MOS memory market caused the Japanese share to continue falling. The Japanese share fell further in 1996 primarily because of yen to dollar exchange rate and the decline in the DRAM market.
80
70% 70 63% 60
50 48% 46% 46% 43% 42% 40 36% 36% Percent 32% 30 27%
20 18% 15%* 13%* 10% 9% 10% 9% 10 8% 6% 7%