Broadcasting: no quid, no quo on rewrite Cable: betting on two -way in Columbus % ii The newsweekly of broadcasting and allied arts 21 Broadcasting NovOur 47th Year 1977

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TAKE IT BACK Briefs filed with the Supreme Court in the broadcasters to submit an annual list of the 10 most media crossownership case find fault with some of what controversial topics broadcast. PAGE 29. the FCC did, and all of what the appeals court did. PAGE 20. U'S UNITE The National UHF Broadcasters Association takes another step closer to organization. Cy Bahakel is 'GODFATHER' MUSCLE The NBC -TV special drew named president and an interim slate of NUBA officers is impressive ratings during its four -night stand, but the chosen. PAGE 31. Saturday- Sunday numbers weren't enough to force ABC- TV out of the ratings lead for Nov. 7 -13. PAGE 21. GUNN GUNS The vice chairman of the Public Broadcasting Service draws a bead on some proposals in the public broadcasting legislation offered by the Carter EVERYTHING UP AT ABC -TV That includes rates for administration. PAGE 33. Monday Night Football, says Frederick Pierce, president of ABC Television. He also reports 80% of sellout of NETWORK STRATEGY CBS and NBC to prime -time through three quarters of 1978, completion of turn special events and movies as replacements for their failing sales for 1980 winter Olympics and a bundle of other PAGE goodies. PAGE 21. series. 35.

PALEY REASSURES Affiliates of CBS -TV are told that ABOUT FACE The optimism in San Diego two weeks the network will make it back into first place and remain ago about how broadcasting will fare in the there for an even longer time. PAGE 36. Communications Act rewrite was doused last week in an interview with Hill counsel Chip Shooshan in which LOOK UP CBS News President Richard Salant he said broadcasters will have to make some trade -offs. contends that those trying to get radio -TV into the lower PAGE 22. courts are knocking at the wrong door. He says they should be seeking access to Supreme Court TV SALES POWER That was the theme of the Television proceedings. PAGE 38. Bureau of Advertising's conference last week. Retiring Chairman Walter Bartlett reports on progress and gains WHO DROPPED STITCHES? An FCC report on radio that have been made. PAGE 23. TVB President Roger Rice service and television network originations during last contends TV's C -P -M makes it the best bargain for July's blackout in New York says that broadcasters were advertisers. PAGE 25. The TVB delegates are chided for down only briefly. But, it points out, the wire services that some of their failings in courting retailers. PAGE 25. provide EBS notification didn't do so well. PAGE so.

SEARS SALVAGE The bankruptcy of the giant retailer's NASA PROTOTYPE The National Aeronautics and regional in agency Chattanooga has left some Space Administration is demonstrating a miniature radio broadcasters holding the bag for money due them. Sears transmitter and receiving device that uses a satellite. is attempting to make partial amends and is trying to PAGE 40. insure that its new agency doesn't create similar problems. PAGE 26. TWO -WAY CABLE IN COLUMBUS Warner Cable's Hauser is betting more than $10 million that the major BIGNESS ISN'T BADNESS CBS Inc. President John test in Ohio that begins Dec. 1 will be the beginning of a Backe rebuts the claims that consolidation of new era for the industry. PAGE 42. broadcasting and publishing interests stifles diversity of views. PAGE 28. NBC'S MAN IN THE NEWS Les Crystal has stepped into his new position as president of NBC News by setting up FAIRNESS DISCARDS BACK The U.S. Court of Appeals some hard -and -fast priorities. Those who know him point in Washington orders the FCC to reconsider some out that his chances for success are enhanced by the fact previously rejected proposals. One would allow public that he is a doer with 20 years of background in access on issues and another would compel broadcast journalism. PAGE 65.

Index to departments Changing Hands 30 Fates & Fortunes 45 Playllst 44 Broadcast Advertising... 24 Closed Circuit 7 For the Record 48 Profile 85 Broadcast Journalism... 38 Datebook 15 Media 28 Programing 35 Business Briefly 8 Editorials 88 Monday Memo 14 Stock Index 83 Cablecasting 42 Equip & Engineering 40 Open Make 18 Top of the Week 20

Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington. oz. 20036. Second -class postage paid at Washington. Single issue S1 except special issues S2.50. Subscriptions, U.S. and possessions: one year $30, Mo years S55, three years $75. Canada add S8 per year, all other countries add S8 per year, U.S. and possessions add $104 yearly for special delivery, S65 for first class. Subscriber's occupation required. Annually: Broadcasting Yearbook $30. Cable Sourcebook $20. TE ¡KEE welcomes KPLR-TV ST. LOUIS to its select list of client stations

WPIX New York KSTW -TV Seattle WDAF -TV Kansas City KCOP Los Angeles WSB -TV Atlanta WSOC -TV Charlotte KTVU San Francisco WISH -TV Indianapolis WBRC -TV Birmingham WIIC -TV Pittsburgh KPTV Portland, Oregon WHIO -TV Dayton WCCO -TV Minneapolis KXTV Sacramento KARD -TV Wichita ClosedECircuit Insider report: behind the scene, before the fact

undertake another on potential economic division had been without chief since Down everywhere impact of all -channel set legislation. retirement of Quentin Proctor Figures available as of Friday from A.C. Broadcasters hope to disprove argument (BROADCASTING, Dec. 6, 1976). Nielsen's October major market survey in that forced inclusion of FM in car 23 cities show homes -using -television receivers would be against consumer Sons of pioneers decline from last year corresponding interests. Sponsors of second study are CBS is shifting more of its research and closely to decline found in national expected to be CPB and National Radio program analysis resources to West Coast figures, according to Nielsen. When diary Broadcasters Association. for closer backup new CBS responses in local Nielsen Station Index of Entertainment division. Among those (NSI) are compared to national meter moving from New York are results selected from same markets, total Starting at bottom Arnold Becker, director of television network day's HUT's are down 3% from 1976 in Broadcast Rating Council is working with research, who is in line for vice presidency, both. Prime time showed 3% decline in Arbitron Television and A.C. Nielsen Co. and Bob Brilliant, director of program locals versus 2% in nationals and noon to on idea that could reduce - perhaps go analysis. 4:30 p.m. viewing was off 2% in locals, 5% long way toward eliminating -source of in nationals. (This data apparently frequent broadcaster complaints: big supersedes statement by ABC Television differences between Arbitron and Nielsen Home grown President Frederick Pierce earlier in week findings within same markets. At BRC TV networks' introduction of midevening Director that initial diary reports showed no prime board's direction, Executive news updates didn't sit well with many time falloff [see page 21].) Hugh M. Beville Jr. is serving as mediator affiliates, and now some stations are whether in effort to see standardized beginning to get back. It's not yet big on base size of "universe " -agreement enough to be called trend, but growing each demographic -can be established for Try, try again number of affiliates -of all networks -are each county. so, both services would be If said to be introducing own midevening FCC encountered less understanding and working instead from same base of each updates, "covering" those of networks. sympathy than it had hoped for in first having its own. approach it made to Office of Management One station rep says he knows of at least Both services reportedly have expressed dozen stations including all five and Budget under President Carter. FCC, interest in idea and have submitted to - with 2,130 employes and budget of Corinthian -owned CBS affiliates -doing it BRC their respective specifications as to and others considering it. Rationale is that $61,400,000, had asked to be included in what is needed. Mr. Beville says it'll take budget to be submitted to Congress for local update provides news that's more time but that he's optimistic. Walter pertinent to local viewers, gives stations 1979 fiscal year for $9 million more in Windsor of wvrv(Tv) Orlando, Fla., most funds and for another 325 employes. But additional revenue source and provides outspoken critic of such rating showcase for local news talent. OMB made sizable cuts, reportedly in area discrepencies (BROADCASTING, Feb. 7, et of 10 %. seq.), has notified fellow critics he's Commission didn't give up, however. keeping quiet in belief this project will pay FCC's engineer Chairman Charles D. Ferris met with off, but he's ready to take up fight again if Add names being bruited about in bureau and office chiefs last Friday it fails. about FCC chief engineer's morning to determine what impact of cut speculation job -Chuck Jackson, formerly with FCC would be on commission operations. Then staff drafted letter requesting restoration now on staff of House Communications Public servants Subcommittee, and Dan Wells, of Public of at least part of cut, and chairman, Law firm staffers, paralegals and other Broadcasting Service. Name of Donald backed by executive office aides, presented researchers who frequent FCC's public Jansky, Office of Telecommunications it to OMB in afternoon. of reference room are up in arms over decline Policy, surfaced earlier (BROADCASTING, in quality of service. There's talk of Oct. 31). One name not to be overlooked presenting grievances to FCC Chairman All true is that of present occupant of job, Charles D. Ferris. Among complaints: Raymond E. Spence. Not -yet -released study by Booz -Allen on excessive waiting time for delivery of costs and pricing of AM -FM automobile requested documents (two hours in one radios will reportedly confirm allegations recent case before researcher gave up and Once a year that radios installed by auto manufacturers went on to other things); "lost" or So pleased was National Association of are overpriced. Broadcasters seeking "misplaced" files; outright refusal by Broadcasters leadership with give and take legislation to require that car radios be some employes to accept requests; poor at second "town hall" meeting with public built to receive both AM and FM have condition of photo- copying machines (of in San Diego (BROADCASTING Nov. 14), noted that auto makers place higher four machines available to public, three that it is considering scheduling meetings markup on AM -FM combinations than on were inoperable for two days recently). with public on annual basis. NAB AM -only sets. Study, funded at $30,000 by Across hall, licensing division's new executive committee, meeting in National Association of Broadcasters and chief, David Weston, is said to be aware of Washington tomorrow (Nov. 22), will Corporation for Public Broadcasting, reference room problems and working on consider such move. supports that conclusion. At congressional them. Mr. Weston is reported to have set Executive committee will also meet with hearing (BROADCASTING, Sept. 26), CPB goal that all files "will be current" on daily Rick Neustadt of President's Domestic director of engineering, Philip Rubin, basis and is instituting new filing Council, who is expected to talk about testified that sample AM car radio cost procedures. Mr. Weston, who took over President's proposed legislation to $14.37 to produce, AM -FM $22.13, but new post last month, is also working on improve public broadcasting. Talk at meet- were priced at $77 and $155, respectively. backlog in division's main room, where all ing will doubtless revolve' around broad- After current study is released, within broadcast applications enter commission. casters' concerns that public broad- next three months, Booz -Allen may Until Mr. Weston took over, licensing casting is becoming too commercial.

Broadcasting Nov 21 1977 7 BusinessEBriefly

during prime time. Target: adults, 18 -49. TV only Rep appointments Purex Corp. Doan's pills will be WNBC(AM) New York: Eastman in seven -week TV push in early Krystal Fast -food chain is planning promoted Radio, New York. D'Arcy- MacManus & Masius, San 52 -week TV campaign beginning in early January. New York: Mary Roslin in 50 January, costing approximately $2.5 WNCN(FM) Francisco, is handling spots Inc., New York. prime time. million. Cargill, Wilson & Acree, Atlanta, is markets during day and and over. buying spots in 20 markets during day, Target: women, 35 fringe and prime time. Target: adults, month. Doyle, Dane, Bernbach, New York, American Can Co. Freshkin 18 -49. is buying spots in at least 20 markets moisturizer gets six -week TV buy starting during fringe time. Target: total women. Southwestern Bell Telephone in late November. Scali, McCabe, Sloves, company slates 33 -week TV drive Food Fair Supermarket chain is New York, is placing spots in Milwaukee beginning in late January. D'Arcy- arranging 13 -week TV promotion and Indianapolis during day and fringe MacManus & Masius, St. Louis, is seeking beginning late this month. SFM Media, time. Target: women, 18 -49. spots in approximately 35 markets during New York, is handling spots in five Winery arranges six -week TV late news time. Target: men, 25 -49. markets during daytime. Target: women, Gallo in mid -November. J. 25 -49. campaign starting General Foods Food corporation Walter Thompson, Chicago, is placing places four -month TV promotion for its Western Auto Chain plans 10 -week spots in Milwaukee and Minneapolis Spirit of Independence children's TV promotion beginning in early January. during fringe and prime time. Target: programing, beginning in late December. Barickman, Kansas City, Mo., will adults, 18 -34. Grey, New York, is placing spots in 47 schedule spots during all day parts. Midas Muffler dealer plans three -week Target: men women. markets during children's time. Target: and radio campaign starting in late November. children, 2 -11. August Storck Tuffifay candy bar will Wells, Rich, Greene, New York, is seeking Procter & Gamble Company plans be subject of eight -week TV push spots in about 80 markets. Target: men, 13 -week TV campaign for its Gain beginning in early February. Don Tennant 18 and over. laundry detergent beginning late this Co., Chicago, will buy spots in 30 markets Texas International Airlines Company launches two -to- five -week radio buy beginning in mid -November. Scali, McCabe, Sloves, New York, is buying spots in eight markets including Denver and Salt Lake City. Target: men, 25 -54. et0 Eastman Kodak Company sponsors American Know -How, 40 -part weekend radio series, to be broadcast on CBS aí ard Radio network, Nov. 24 -27. Series, of produced by CBS News, will feature Coloelb,d topics ranging from computers to advertising. Agency, J. Walter Thompson, will new radio commercials 111s íneldiets l,ing create lied so focusing on Eastman Kodak's instant ee camera products. ,,nangle Moroccan Tourist Office It will place a,d se'ee ill four -week radio campaign beginning in but mid -November. Gemini Images, New in two markets . captOa,r11 York, will handle spots - Chicago and New York. Target: adults, Ìbliíg Get aW°sld 25 -54. b s ir Kimball Plano á Organ Co. Division of Kimball International plans four -week 11pt;DUS SitCpl TV campaign starting in mid -November for its organs. Keller Crescent, Evansville, thÓ eap Ind., is placing spots in 40 markets during 16$1`aliro all day parts. Target: adults, 25 -54. VON Just Pants Retail jeans and tops Cop. s stores schedules four -week TV Christmas Bob promotion beginning in late November. Albert Jay Rosenthal, Chicago, is seeking asYIe á spots in 30 -35 markets during fringe and prime time. Target: Teen -agers through 24. Master Charge Credit card company

Broadcasting Nov 21 1977 8 At the moment, Cuba is hoping for an American invasion. U.S. -Cuban relations are thawing. The same people who banned American tourists and businessmen 15 years ago, are happy to have them back. This turn -around is a sig- nificant part of "Yankee, Come Back!", an hour -long documentary produced by Group W's KPIX, San Fran- cisco, and shown recently on all five Group W television stations. The KPIX cameras fol- lowed the first group of American Black leaders invited to visit the island on a grand tour of the "new" Cuba. Viewers saw what's changed and what hasn't since the revolution. They attended an interview with Castro. Met Cubans on the street and in their homes. And were free to draw their own conclusions. "Yankee, Come Back!" is another example of Group W's interest in special events programming here and abroad. Like our recent "Flowers From Horseback" documentary filmed entirely inside the People's Republic of China, and the "Saint- hood of Bishop Neumann :' which showed the canoniza- tion in Rome of the first American male saint. In Cuba. China. Rome. Group W cameras are help- ing make the world a little smaller, and a little better understood.. GROUP

WESTINGHOUSEw BBOAOCASTING COMPANY

50 YEARS OF INVOLVEMENT. 50 YEARS OF BROADCASTING THAT SEINES.

1927. Lindbergh winged his way serving the community." And for climate of credibility. Our accep- to Paris. Babe Ruth hit 60 home Storer Broadcasting, being con- tance by the community enhances runs. And George Storer entered scientious members of each com- acceptance for their products. broadcasting with a 50 -watt radio munity it serves, has been good Being good neighbors has station in Toledo, Ohio. business. been good for everyone. For the In 1927, President Calvin We've been responding to communities. For us. No wonder Coolidge spoke for many Amer- community needs right through the we're looking forward to 50 and icans when he pronounced, "The years. From breadlines to welfare. more years of broadcasting business of America is business." From Prohibition to today's teenage that serves. But he wasn't exactly speak- alcoholism. From the gang wars of ing for the late George Storer and the'20's to the organized crime of the Fifty years of his colleagues, and for all those '70's. The community's problems, broadcasting that serves. who for the last 50 years have been aspirations and achievements have building Storer Broadcasting into been ours, too. We've thus built a vital force in the broadcasting audiences that have confidence in " STARER industry. For them, Coolidge might us, and in our integrity. have added, "The business of Our advertisers have dis- STATIONS America is also involvement. In covered they benefit from this STORER BROADCASTING COMPANY

WAGA-TV Atlanta/WSBK -TV Boston /WJKW -TV Cleveland /WJBK -TV Detroit /WITI -TV Milwaukee /KCST-TV San Diego /WSPD -TV Toledo. KTNQ and KGBS Los Angeles /WGBS Miami /WHN New York /WSPD Toledo launches four-week TV campaign in late York, will place spots in four markets Star Wars album beginning in early November. Mandabach & Simms, during fringe and prime time. Target: December. American Media Consultants, Chicago, is buying spots in Kansas City women, 18 -49. Los Angeles, will select spots in 17 St. during fringe time. Target: markets during fringe, day and prime and Louis Crysty Dry gas company will spend women, 25 -54. time. Target: women and men, 18 -34, and men and about $100,000 on four -week TV teen -agers. White- Westinghouse Manufacturer campaign beginning in late November. will feature its appliances in three -week Barron, Hillman & Mellnick, Boston, has Margrace Company features its TV buy starting in late November. bought spots in 11 markets during prime, animal cards in one -week TV buy Henderson & Dapper, New York, will weekend sports, early and late fringe beginning in late November and again in handle spots in about 12 markets during time. Target: total men. January for 13 weeks. Wunderman, Ricotta & Kline, New York, is selecting prime and fringe time. Target: women, Maybelline Cosmetic company 18 spots in 16 markets in late November and -49. focuses on its Fresh -lash mascara in 120 markets in January, during all day Max Factor Cosmetics company three -week TV drive starting in early parts. Target: children and women, 18 -34. focuses on its Maxi perfume in three - December, costing approximately week TV drive starting in late November. S127,000. Lake -Spire -Shurman, Arista Records Record group will Reel Advertising, Los Angeles, is Memphis, is placing spots in 22 markets feature its recording artists in one -week scheduling spots in approximately 18 during late fringe and prime access time. TV buy beginning in early December. markets during fringe time. Target: Target: women, 18 -34. RDR, New York, will schedule spots in 15 -18 markets during fringe time. Target: women, 18 -49. Pabst Brewery schedules three -week teen -agers. Carvel Ice cream franchise plans two - TV flight starting in late November for its week TV flight beginning in mid - extra light beer. Kenyon & Eckhardt, General Mills Big Batch cookies is November for its Mr. and Mrs. Pilgrim Chicago, is placing spots in 30 markets arranging one -week TV promotion cake. Winner Communications, New York, during prime and fringe time. Target: men, starting in early December. Needham, will place spots in 30 markets during 18 -49. Harper & Steers, Chicago, is placing spots in about 20 markets during prime fringe and day time. Target: total viewers. Estee Lauder Cosmetic group plans time. Target: women, 25 -49. Independent Life and Accident two -week TV promotion for its various Insurance Co. Insurance firm slates cosmetics. AC &R, New York, is Hartz Mountain Pet food manufacturer two -week TV campaign beginning in purchasing spots during day, fringe and schedules one -week TV promotion for its early December. Cecil West & Associates, prime time. Target: Total women. aquarium products starting in mid - December. Hope Martinez Media, Atlanta, is seeking spots in 31 markets Teledyne Company highlights its Harrison, N.J., will place spots in about during prime and fringe time. Target: Countdown, weight -reducer calculator in three markets during day, fringe and adults, 18 -49. two one -week TV flights starting in early prime access time. Target: total adults. Long John Silver Seafood shoppes and late December. A. Eicoff, Chicago, is division of Jerrico Inc. is spotlighted in placing spots in about 30 markets during Viking Sewing machines are scheduled for one -week TV four -week TV push beginning in late all day parts. Target: adults, 18 -49. buy beginning in late November. Carmichael - November. Abbott Advertising, Lexington, Church's Fried chicken fast food chain Lynch, Bloomington, Minn., is selecting Ky., is placing spots in 60 -70 markets plans two -week TV buy starting in early spots in 30 markets during day time. during day, fringe and prime time. Target: December. Burton -Campbell, Atlanta, is Target: women, 25 and over. men and women, 18 -49. scheduling spots in 30 -35 markets during fringe and prime time. Target: men Shulton Subsidiary of American and women, 18 -34. Cynamid will be featured in four -week TV Radio only push starting in late November for its CIE 20th Century -Fox Record division Norman, Craig & Kummel, will place TV flight in perfume. New one -week support of Fotomat Corp. Retailer of film and photofinishing services launches 38- week radio buy beginning in mid - BAR reports television network sales as of Oct. 30 February. General Media Services, La ABC $980,157,500 (34.2 %) CBS $955.703,500 (33.3 %) NBC $933,995,100 (32.5 %) Jolla, Calif., is purchasing spots in at least Total Total 80 markets including, Atlanta, Detroit, minutes dollars week week 1977 total 1976 total cnange Houston, St. Louis and San Francisco. ended ended 1977 total dollars dollars From Day parts Oct. 30 Oct. 30 minutes year to date year to date 1976 Target: adults, 25 -49. Jays Foods Potato chips will get five - Monday- Friday week radio flight beginning in late Sign -on -10 a.m. 167 $ 1,267,500 6,317 $ 40,494.400 $ 31,296.200 +29.4 November. Marsteller, Chicago, will buy Monday-Friday spots in 14 markets including Milwaukee. 10 a.m. -6 p.m. 1,009 17,841,300 43,183 632.968,900 514,432.700 +23.0 Target: women, 25 -49. Saturday- Sunday Sign -on -6 p.m. 282 11,026,300 13,169 323,496.200 267,702,000 +20.8 Alba Foods Co. Non -fat dry milk will be in four -week radio push Monday- Saturday spotlighted 6 p.m.-7:30 p.m. 100 5,054,500 4.298 159,496,700 126,889,300 +25.7 starting in late November. Marsteller, New York, will schedule spots in three East Sunday markets. Target: women, 18 -49. 6 p.m.-7:30 p.m. 20 1,731.700 908 46,413,900 38.264,600 +21.3 Coast Monday-Sunday Victoria Station Restaurant chain is 7:30 p.m.-11 p.m. 405 45,330,700 18,130 1,465.933,200 1.214,082.700 +12.5 spending about $240,000 in three -week Monday-Sunday radio promotion starting late this month. 11 p.m.- Sign -off 225 5,633,400 9,011 201,052,600 175,109,000 +14.8 Ayer Pritikin & Gibbons, San Francisco, is buying spots in 20 markets including Los Total 2,208 587,885,400 95,016 52.367,776,500 +21.2 $2,869,856,100 Angeles, Philadelphia, Chicago and Source: Broadcast Advertisers Reports Miami. Target: adults, 25 -49.

Broadcasting Nov 21 1977 12 x

YEAR OF THE RADIO 5TA71ON WKZO KALAMAZOO /'4 ry AduAk Conte) ó;

At the 1977 Billboard International Programming Forum in Toronto, WKZO Radio was named Na- tional Adult Contemporary Radio Station of the Year. The award is based on station programming, com- munity involvement and promotional and advertis- ing activities in markets of less than 1,000,000. WKZO competed against more than 2,000 entries. At WKZO, we're naturally very happy to receive this award. We will continue with dedication and hard work to do even better. Channeling our energies toward better serving our listeners is all part of the Fetzer tradition of total community involvement.

Scl-te t ertaiáza WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City MondayEMemoRl A broadcast advertising commentary from Thomas R. Elrod, director of marketing, Walt Disney World, Lake Buena Vista, Fla.

With benefits to all: outstanding publicity kickoff for the con- `target marketing' test. In addition, the characters and DJ's Disney's make a presentation to the travel trade of Since its inception, Disney World has that city and often host a Disney -themed been faced with a marketing dilemma: how radio station client party for the station's to educate our primary tourist market key advertisers and their families in an about our resort and recreational oppor- old- fashioned, ice cream social setting. tunities and motivate it into visiting with- Probably the most spectacular publicity oc- out an extensive media expenditure. casion is the coverage received when the By far our most successful program to city's mayor declares the week "Walt Dis- date has been through the promotional use ney World Week" in an impressive, of radio in individual markets. This acts as humorous ceremony generally well the primary vehicle in a venture we call covered by all media. "target marketing." Ancillary promotional activities relating Target marketing began two years ago to the joint program occur throughout. All out of discussions with our friends at movie theaters in the area currently or WLS(AM) Chicago, It's a cooperative en- planning to show Disney theatrical re- deavor with Eastern Airlines -the leases, theme their lobbies towards the "official airline of Walt Disney World" - Disney radio program and sometimes car- that involves a series of promotional pro- ry a trailer film about the contest that is shown prior to the feature film. Master grams centering on a massive radio station As director of marketing for Walt Disney World, only credit card honored at contest in which all- expense -paid trips for Tom Elrod is responsible for all marketing Charge, the families of four to Walt Disney World are division functions, including advertising, Walt Disney World, provides a special given away. The program's intent is promotion, publicity, public relations, creative stuffer to its card holders highlighting the threefold: (1) to describe and motivate po- services, photography and liaison with the contest. And Eastern erects promotionally tential tourists into visiting Walt Disney Magic Kingdom Club, Walt Disney Travel Co., themed airport and city ticket office dis- World and to emphasize our total family and Walt Disney World Village at Lake Buena plays, and mentions the contest to the vacation destination concept (as opposed Vista. He joined the Disney organization in public through its reservation personnel to our being an "amusement park "), (2) Florida in 1973 as a senior representative in and stewardesses on all flights from the to emphasize Eastern's status as Disney's advertising and promotion. He was named city. official airline and highlight the exclusive manager of national marketing in 1975 and All of this activity generates impressive advatanges of flying Eastern to Walt Dis- became director of marketing in 1976. Prior to intangible benefits to the station: area ney World and (3) to increase substan- joining Walt Disney World, he was public trade discussion about the event, tremen- tially a station's ratings and reputation by relations director for the Amateur Athletic dous public reaction. And the promotion Union and is also a former newscaster at becoming a part of this exciting program. often becomes an excellent vehicle for the WKBN -TV Youngstown, Ohio, and WLWI(TV) The format a target is station to involve its key clients (for exam- of market WTHR) Indianapolis. relatively simple and its relating programs (now ple, Sears and Eastern Airlines) in an ad- become interestingly complementary of vertising- promotion program complemen- one another when the entire venture is tary to its existing paid schedules. reviewed. World so that they may become more But what has the program tangibly done A radio station in one of our key tourist familiar with what it is they're going to be for those involved? Many times, retail markets is selected based on a number of promoting. Quite often, the station's on- stores exhibit higher sales figures for the criteria: its ratings, coverage area, related air personalities are featured in the televi- month of the promotion based on the in- demographic information and, most im- sion spots and print ads "on location" at creased store traffic that visited with the portant, its community image and corre- Walt Disney World, where they are pic- primary intent of entering the contest. sponding relationship to the "Disney im- tured enjoying many of the things their Eastern shows increased boardings to age" of clean, wholesome, family enter- winners will soon enjoy. Orlando, Fla., and Walt Disney World an- tainment. A primary retail outlet, often Sears, nually shows over 150,000 additional visi- A specific number of trips for families of Roebuck, is employed to act as the sole tors from the target market cities as a four are then offered to the station (the point of entry for the radio contest. The direct result of the promotions. number determined by the size of the retail store devotes its promotional efforts And the individual radio stations gener- market) in exchange for a total promo- throughout this period toward a theme of ally are ecstatic. They boast of higher rat- tional program involving radio spots, print "Walt Disney World Days" and reinforces ings ( "Our Walt Disney World promotion ads, television spots and, sometimes, this theme with bannered themed adver- helped us to obtain our highest audience billboards, transit cards and music survey tising, in -store displays that apply to the rating in seven years."), incredible trade sheets. This six -week radio blitz revolves contest and to various Disney activities, and public awareness ( "We've received around the various "Disney experiences" credit card stuffers, and themed contest more audience reaction, more response the winners will have during their visit registration boxes at each store entrance. and more comments on this than anything with us, thereby achieving our goal of ex- Often, these stores will initiate additional we've ever done."), highest listener posing the various recreational activities buys on the station or tag their existing response ever to a contest ( "We received available at Walt Disney World. ones to highlight the contest. And they over 500,000 entries."), and enhanced The creative elements are produced provide Disney -themed merchandise to reputations ( "We were very pleased with jointly by the stations and Disney to utilize the stations for secondary prize giveaways not only the results of the promotion, but properly both parties' copyrighted logos on the air. the quality."). and other materials. Many times, stations At the commencement of the promo- Or, as one station's general manager put actually send representatives from their tion, the famous Walt Disney characters it, "What a great chapter in our promo- on -air and creative staffs to Walt Disney visit each target market city to provide an tional book." We think so, too.

Broadcasting Nov 21 1977 14 lì1 Datebook E

indicates new or revised listing Nov. 14). Associate administrator for finance and in- quiry into AM stereo broadcasting (Docket 21312). vestment, SBA, Washington 20416. Reply comments are now due Jan. 23, 1978. FCC, Washington. Dec. 12- 13- National Cable 75leuision Associa- This week tion's seventh annual state presidents and executive meeting. Hyatt House, Nov. 20- 21- Meeting, board of trustees, American directors Arlington Arlington, Women in Radio and 7klevisions Educational Foun- Va. January 1978 dation. Los Angeles Hilton, Los Angeles. Dec. 18- FCC's deadline for comments in matter of Jan. FCC's new deadline for comments in inquiry FM quadraphonic broadcasting (Docket 21310). 3- Nov. 25 -FCC's new deadline for comments in inqu- relating to the commission's radio operator licensing Replies are due Jan. 16, 1978. FCC, Washington. iry into use of subcarrier frequencies in aural base - program. Replies are now due Jan. 31, 1978 (Docket band of television transmitters (Docket 21323). Dec. 21 -FCCs new deadline for comments in its in- 20817). FCC, Washington. Replies are now due Dec. 9. FCC, Washington. Nov. 27 -Dec. 1- Annual conference of North Amer- ican Broadcast Section, World Association for Chris- tian Communication. Representative Lionel Van Deerlin (D- Calif.) will speak Nov. 29. Towne House hotel, Phoenix. Information: Rev. Edward B. Willingharr Jr, 600 Palms building, Detroit 48201. PROFESSIONAL Also In November IN ALL Nov. 28- 29- Gospel Music Association meetings and seminars. GMA's annual Dove Awards ceremony will be held Tuesday night, Hyatt Regency hotel, Nashville. BUT Nov. 30 -Doc. 2- Society of Broadcast Engineers (Kentucky chapter) regional convention, and equip- ment exhibit. Senator Barry Goldwater (R- Ariz.) will be PRICE banquet speaker on role of engineers and proposed revamp of Communications Act. Marriott Inn, Clarksville. Ind. (Louisville area). umwal December MONO $1900 Dec. 1 -FCC's new deadline for comments on pro- posal to add four VHF drop -ins (Charleston, W. Va.; STEREO $2190 Johnstown or Altoona, both Pennsylvania: Knoxville, Tenn., and Salt Lake City), Replies are now due Jan 6. (Docket 20418). FCC. Washington. ITC's 750 Series Dec. 1 -FCC's deadline for comments in inquiry ex- amining economic relationship between cable and open -reel broadcast television, including cable demand and penetration, audience diversion, audience -revenue recorder /reproducer relationship and service to public (Docket 21284). FCC, Washington. A marvel of simplicity, yet built like a tank. ITC's 750 Series record /play- Dec. 1- Canadian broadcast seminar of All - Canada Radio &Thleuision Ltd to provide discussion back equipment compares in cost to semi -professional or consumer - of topics of broadcast interest dealing with Canada. type machines. But it's so quiet, so dependable and so flexible in oper- Sheraton- Chicago hotel, Chicago. ation that you can use it daily in live studio work and heavy production Dec. 1 -2- Broadcast Financial Management and editing operations. Many of its features are normally found in only Association7BCA quarterly board of directors meeting. the most expensive open -reel machines. Hilton hotel, New Orleans. Dec. 1- 4- Speech Communication Association an- Monitor control with automatic meter switching nual convention. Speakers include Benjamin Hooks. former FCC commissioner and now executive director, Play /Record Synchronization system National Association for the Advancement of Colored Motion sensing and start memory People, and Erwin Krasnow, general counsel. National Flip -top head cover Association of Broadcasters. Sheraton Park hotel, Washington. Straight -line tape threading Manual tape lifter defeat Doc. 2- Meeting on "Television in New Jersey' spon- sored by New Jersey Coalition for Fair Broadcasting. And much more ... all backed by a complete 2 -year warranty on all FCC Commissioner Joseph Fogarty will speak at parts and factory labor, plus ITC's famous 30 -day money -back guar- opening morning session; Representative Andrew antee of satisfaction Maguire (D -N.J.) will be luncheon speaker. Other workshops and panels will explore broadcasters' responsibility and commitments to New Jersey public. How can you lose? For more details on the "professional" 750 Series Gateway-Hilton, Newark, N.J. recorder /reproducer, phone ITC collect at 309/828 -1381. Dec. 7-8-Management conference of Cable Thleui- sion Administration and Marketing Society to ex- change information on CATV administration, manage- ment and operations, based largely on a conference topic questionnaire circulated to CTAMS members. Ramada O'Hare Inn, Chicago. Contact: Rod Thole, InTERf1ATIOf1AL TAPETROflICS CORPORATIOÛ Complete Channel TV Inc., 5273 Tokay Boulevard. i 2425 SOUTH MAIN STREET BLOOMINGTON, ILLINOIS 61701 Madison, Wis. 53711. Marketed exclusively in Canada by McCurdy Dec. Deadline for comments on the Small 12- Radio Industries Ltd., Toronto ' Business Administration's proposed relaxation of its loan policy for broadcast properties (Broadcasting, 1976170 Form No. 1120007

Broadcasting Nov 21 1977 15 Jan. 5- 8- Electronics Industries Association/Con - sumer Electronics Group 1978 Winter Consumer Major meetings Electronics Show. Las Vegas Convention Center /Hilton hotel, Las Vegas. Jan, 22-25, 1978 - National Religious Broad- annual meeting. Stouffer's Twin Towers, Cincinnati. Washington Hilton Jan. 8- 10- California Broadcasters Association mid- casters 35th annual convention. June 7-10, 1978 Broadcasters Promotion hotel. Washington. - winter meeting. Palm Springs Spa, Palm Springs, Calif. Association 23d annual seminar. Radisson St. Jan. 29 -Feb. 1, 1978 -Association of Indepen- Paul, St. Paul. 1979 convention will be June 6 -10, Jan. 9- 10- National Radio Broadcasters Association dent Television Stations fifth annual convention. Nashville. board meeting. Doral Beach hotel, Miami. Vacation Village, San Diego. June 13 -17, 1978- American Women in Radio Jan. 10- Tennessee Association of Broadcasters an- and Television's 27th annual convention. Los nual legislative reception. Nashville. March 4 -8, 1978- National Association of Television Program Executives conference. Angeles Hilton. Los Angeles. Jan. 11- Winter meeting of New England Cable Bonaventure hotel, Los Angeles, Future con- June 17-20, 1978- American Advertising Fed- Television Association. Holiday Inn, Newton, Mass. ferences; March 10 -14, 1979, MGM Grand eration annual convention. St. Francis hotel, San hotel. Las Vegas; March 8 -12, 1980, Nob Hill Francisco. Jan. 15-Deadline for entries for The 1977 Media complex, San Francisco. Awards for the Advancement of Economic Under- Sept 17.20, 1978 - National Radio Broad- convention. Hyatt standing sponsored by Champion International Corp., AprIl 9-12, 1978 National Association of casters Association annual Stamford, Conn., and administered by Amos Tuck - Regency Embarcadero hotel, San Francisco. Broadcasters annual convention. Las Vegas. Future School of Business Administration of Dartmouth Col- Future conventions: Oct. 6 -8, 1979, Washington conventions: Dallas, March 25 -28, 1979; New lege. Total of $105,000 in 14 media categories will be Hilton hotel, Washington; Oct. 5 -8, 1980, Bona- Orleans, March 30 -April 2, 1980; Las Vegas, awarded reporting on economics that is stimulating venture hotel, Los Angeles; Sept. 20 -23. 1981, March 12 -15, 1981; Dallas April 4 -7, 1982; Las and understandable and which was presented during Marriott hotel, Chicago. Vegas, April 10 -13, 1983; Atlanta, March 18 -21, the 1977 calendar year. Information: Program admin- 1984. Sept. 17 -20, 1978 Broadcast Financial Man- istrator, the - Media Awards for Advancement of Eco- agement Association's 18th annual conference, nomic Understanding, Amos Tuck School of Business April 21 -28, 1978- MIP-TV 14th annual inter- Dunes hotel and country club, Las Vegas. 1979 Administration, Dartmouth College, Hanover, N.H. national marketplace for producers and distribu- conference will be Sept. 16 -19 at Waldorf Astoria, 03755. tors of TV programing. Palais des Festivals, New York. Jan. 18 -18- Florida Cable Television Associa- Cannes, France. Sept. 20 -22, 1978 -Radio Television News tion midwinter management conference. Hyatt House. Directors Association international conference. Sarasota, Fla. April 30 -May 3, 1978 - Annual convention of Atlanta Hilton hotel, Atlanta; 1979 conference will the National Cable Television Association. New be at New Marriott hotel, Chicago, Sept. 11 -14; Jan. 18- 20- National Association of Broadcasters Orleans. joint board meeting. Cerromar hotel, Puerto Rico. 1980 conference will be at Diplomat hotel, June 1 -3, 1978 -Associated Press Broadcasters Hollywood -by-the -Sea, Fla. Jan. 18 -30- National Association of Farm Broad- casters agricultural seminar at sea. Aboard Oueen tional Broadcasters Hall of Fame, Freehold, N.J. winter conference featuring license -renewal seminar. Elizabeth II, sailing from East Coast to Los Angeles. Errol Estate Inn and Country Club, north of Orlando, Jan. 19 -21 -First U.S. /Southeast Asian Telecom- Contact: Russell Pierson, WKY(AM)- KTVY(TV) Fla. Oklahoma City munications Conference and exhibition, sponsored by Electronic industries Associations Communication Jan. 21 Mississippi Broadcasters Association sales Georgia - Jan. 17- 19- Association of Broadcasters Division. FCC Chief Engineer Raymond E. Spence Jr. seminar. Coliseum Ramada Inn, Jackson, Miss. Radio -TV Institute. Speakers will include former FCC will be keynote speaker. Hyatt Singapore, Singapore. Chairman Richard Wiley. University of Georgia, Jan. 22 -24 -South Carolina Broadcasters Associa-

Athens, Ga. Jan. 20 -21 -Radio Television News Directors tion winter convention. Sheraton Inn 1 -85, Hearon Cir- Association board meeting. New Orleans. cle, Spartanburg, S.C. Jan. 18 -New .krsey Broadcasters Association mid- winter managers' meeting. American hotel and Na- Jan. 21- Florida Association of Broadcasters mid- Jan. 22.28- National Religious Broadcasters 35th annual convention. Washington Hilton hotel, Wash- ington. Jan. 27- 28- Annual meeting of Northwest Broad- cast News Association in conjunction with Radio and DASH Television News Directors Association. Sheraton Ritz, Minneapolis. (DELTA AIRLINES SPECIAL HANDLING) Jan. 28- Hollywood Foreign Press Association's 35th annual Golden Globe Awards banquet and pre- sentation. NBC -TV will telecast event. Beverly Hilton GETS YOUR SMALL PACKAGE THERE hotel, Hollywood. Jan. 28- Deadline for entries in 10th annual Robert F Kennedy .burnalism Awwds for outstanding coverage IN A BIG HURRY. of the problems of the disadvantaged. Professional (radio television), and categories will be broadcast and Delta handles more over -the -counter pick-up and delivery. For pick-up print (newspapers and magazine) and photo- shipments of 50 lbs. or less than any delivery, call 800 -638-7333, toll free. journalism. Cash prizes of $1,000 will be awarded the (In Baltimore, call 269 -6393). best in each category, with an additional $2,000 grand other certificated airline. What's prize for the most outstanding of the category winners. more, DASH serves 85 U.S. cities Special DASH airbill provides speedy Entries from student print, broadcast and photo- journalists will be judged separately with a three- plus San Juan. Any package up to 90 documentation. Special DASH bag month journalism internship in Washington to be inches, width + length +height, and makes identification easy. DASH awarded. Information: Ruth Dramstadter, executive up to 50 pounds is acceptable. DASH shipments are prepaid. director, 1035 30th Street, NW., Washington 20007; (202) 338 -7444. packages accepted at airport ticket You may pay for your shipment 29 Association of Independent Televi- counters up to 30 minutes before with cash or approved credit or an Jan. -Feb. 1- sioe Stations fifth annual convention. Vacation Village, flight time, up to 60 minutes at cargo acceptable major credit card. For full San Diego. details on rates and shipping informa- terminals. The charge for DASH Jan. 31 -Deadline for entries in Eastman Kodak Co. shipments between any two of Delta's tion call your nearest Delta air cargo and National Press Photographers Association com- petition for 1977 "Television News Photographer of domestic cities is representative. DELTA IS the Year" and "Television News Photography Station of $30. There is an the Year" awards. In addition, NPPA will again conduct extra charge for READY WHEN its annual competition in the areas of spot news, gen- eral news, sports, features, minidocumentaries and YOU ARE: documentaries. Contact: Sheila Keyes, chairman, Television News Photography Competition, NPPA, 1819 North Grismer Avenue, Burbank, Calif. 91504.

February 1978 Feb. 3- 4- Society of Motion Picture and Televi- sion Engineers 12th annual television conference. Sheraton -Atlanta hotel, Atlanta. Feb. 8 -7 -South Carolina Cable Television Association annual meeting. Wade Hampton Inn, Co-

Broadcasting Nov 21 1977 16 lumbia. Information: Vic Nicholls, (803) 271 -8526. May 28 -June 3- Eighth Prix Jeunesse International. June 13-1 7,-American Women in Radio and an international television competition for children's Television's 27th annual convention. Los Angeles Feb. 9 -Ninth annual Abe Lincoln Awards presenta- and youth programs under the auspices of the Euro- Hilton, Los Angeles. tion of the Southern Baptist Radio- 2bleuision Commis- pean Broadcast Union and UNINCO. Building of sion. Dr. Billy Graham will be keynote speaker and will June 17.20,- American Advertising Federation an- Bayerischer Rundfunk, Munich, Germany. - accept the commission's Distinguished Communica- nual convention. St. Francis hotel, San Francisco. tions Medal. Tarrant County Convention Center, Fort June Worth. 21- 24- Florida Association of Broadcasters 43rd annual convention. The Colony Beach ii Tennis Feb. 12- 14- National Cable Television Associa- June 1978 Resort, Longboat Key. Sarasota, Fla. tion board of directors meeting. Boca Raton hotel, June 1 -3, 1978- Associated Press Broadcasters an- June 22- 23- Broadcast Financial Management Boca Raton, Fla. nual meeting. Stouffer's Twin Towers, Cincinnati. Association /BCA quarterly board of directors meeting. Feb. 18 -19 -Howard University's seventh annual June 4 -6- National Association of Broadcasters third Opryland hotel, Nashville. communications conference. Mayflower hotel. Wash- children's TV programing conference. Hyatt- Regency June 23 -24 -Radio Television News Directors ington. Information: Howard University School of Com- hotel, Washington. Association board meeting. Atlanta Hilton, Atlanta. munications, Washington 20059: (202) 636 -7690. June 7- 10- Broadcasters Promotion Association Feb. 17- 18- Nebraska Associated Press Broad- 23d annual seminar. Radisson St. Paul, St. Paul. caster: Association annual convention. Omaha. July 1978 June 10-13-Summer Consumer Electronics Show Feb, 24- Deadline for entries by FM stations in U.S. of Electronic Industries Association /Consumer July 12 -18- Combined Colorado Broadcasters and Canada for loth annual Armstrong Awards for ex- Electronics Group. McCormick Place and McCormick Association /Rocky Mountain Broadcasters Associa- cellence and originality in FM programing. Competi- Inn, Chicago. tion meeting. Manor Vail. Colo. tion is administered by Columbia University, where late Edwin Howard Armstrong was professor of electrical engineering and researcher. Entry forms: Ex- ecutive director, Armstrong Awards, 510 Mudd build- ing, Columbia University, New York 10027. Feb. 24- 25- University of California at Los Angeles communications law symposium. Los There's no competition for Angeles.

March 1978 Harris' new Criterion 90 March 4- 8- National Association of 7skvision Pro- gram Executives conference. Bonaventure hotel, Los Angeles. Unbeatable Price and Performance March 5 -8 -Ohio Cable Tblevision Association annual convention. Marriott inn, Columbus, Ohio. March 13- 18- Annual spring conference of Electronics Industries Association. Washington. Harris now offers a professional Call today to order the Harris March 17- 19- National convention of Intercollegi- tape cartridge machine priced as Criterion 90 tape cartridge ate Broadcasting System. Biltmore hotel, New York. much as 6300 below similar machine...217 /222- 8200...or competitive models. contact Harris Corporation, April 1978 Superior design techniques and Broadcast Products Division, Quincy, Illinois 62301...and April 5- 8- Annual convention of The National high production capabilities Honorary Broadcasting Society, Alpha Epsilon Rho. allow Harris to pass on these SAVE. Alladin hotel, Las Vegas. Contact: Gary Lico, vice president for public information, SFM Media Service great savings to the broadcaster. Corp., New York, (212) 682.0760. The rugged features of the April 9- 12- National Association of Broadcasters Criterion 90, computerized annual convention. Las Vegas. testing and strict quality control HARRIS April 13- 14- Broadcast Financial Management COMMUNICATIONS AND are INFORMATION HANDI. ING Association /BCA quarterly board of directors meeting. combined to guarantee Dunes hotel and country club, Las Vegas. reliable performance through W April 21 -28 -MW -TV,, 14th annual international years of use. marketplace for producers and distributors of TV pro- graming. Palais des Festivals, Cannes, France. April 24- Twentieth annual Broadcasting Day, spon- sored by Florida Association of Broadcasters and Uni- versity of Florida College of ,bumalism and Com- munications. FAB board will hold its spring meeting on preceding day (Sunday). Reitz Union, campus. Gainesville. Aprll 30 -May 2- Action for Children's 7skuision seventh annual symposium on children's TV. Wash- ington. April 30 -May 3- Annual convention of the National Cable Television Association. New Orleans.

May 1978 May 5 -8 -Sixth annual Gospel Radio Seminar. Chair- man of steering committee is Jim Black, director of gospel music, SESAC. Airport Hilton, Nashville. Infor- mation: Gospel Radio Seminar, PO. Box 22912, Nashville 37202. May 19- 20- Public Radio in Mid America spring meeting. KCUR Kansas City will be host station. Hilton Plaza Inn. Kansas City, Mo. May 21 -24 -Tenth annual Southern Educational Communications Association conference. WDCN -TV Nashville will be host. Opryland hotel, Nashville. May 24.27- National Association of Broadcasters radio programing college. Hyatt Regency hotel, Chicago.

Broadcasting Nov 21 1977 17 BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. OpenJL MikeR Lawrence B. Taishoff, president. Edwin H. James, vice president. Joanne T. Cowan, secretary Irving C. Miller, treasurer Divining the drop little bit noncommercial ") you take public tee Teishoff, assistant treasurer television to task for "dipping into the EDITOR: As a layman, I cannot resist com- commercial domain." This time it's inter- roadcastingci menting on the decline in homes using collegiate hockey on public station The newsweekly of broadcasting and allied arts television (HUT) discussed in your Nov. 7 KETC(TV) St. Louis. issue. Why all the consternation about the Maybe we're naive, but we have always nature and extent of the problem? The assumed that the only "domain" any r17ELr\1S1(_)1, reason is simple but no one will accept broadcaster can rightly claim is that of ser- vice to the content and format Executive and publication headquarters reality. public- Broadcasting -Telecasting building Apparently, network programers are too notwithstanding. In the "domain" of thus 1735 DeSales Street, N.W., Washington, D.C. 20036. busy to watch their own product. Except serving the public, we invite our commer- Phone: 202 -838 -1022. for sports, news and special events cial brethren to join us any time. We claim Sol Taishoff, editor coverage (which gets steadily better), pro- no exclusive privileges and invite competi- Lawrence B. Taishoff, publisher gram quality continues to deteriorate. We tion.- Charles M. Lichenstein, senior vice EDITORIAL consider ourselves just an "average mid- president for public affairs, Public Broad- Edwin H. James, executive: editor dle -class American family" and we have casting Service, Washington. Donald West, managing editor Rufus Crater, (New York). chief correspondent. virtually given up nighttime television on Leonard Zeidenberg, senior correspondent. Tuesday, Wednesday, Thursday and most EDITOR: Another example of "noncom- J. Daniel Rudy, assistant to the managing editor. Saturday evenings. Practically the entire Frederick M. Fitzgerald, senior editor mercial" public television! - Eugene B. Randall Moskop, associate editor schedule is an insult to ordinary, modern - Dodson, vice chairman, Gaylord Broad- Mark Miller, assistant editor day intelligence. Barbara Chase, J. David Crook, stall writers. casting Co., Thmpa, Fla. Kira Greene, John Webster, Quit quarreling over Nielsen and Ar- editorial assistants. bitron. Bring the quality up and the HUT Pet Vance. secretary to the editor figures will recover. If the present trend Masterpiece YEARBOOK D SOURCEBOOK we'll be completely con- persists, soon John Mercurio, manager verted to radio (especially FM stereo) and Theatre season Joseph A. Esser, assistant editor ETV. -Alan K Kindle, Atlanta. Masterpiece ADVERTISING David Whitcombe, director of and marketing. EDITOR: sales HUT levels for daytime television nPaM Winfield R. Levi, general sales manager (New York). are decreasing as soaps become longer Theatre o John Andre, sales manager -equipment and than 30 minutes. This may be due to a bias engineering (Washington). David Berlyn, manager (New York). in Eastern sales reporting of some of the quarter -hour Masterpiece Ruth Lindstrom, account supervisor (New York). periods of the 45- minute and 60- minute 8111 Merritt, Western sales manager (Hollywood). soaps. During some of the many commer- Peter V. O'Reilly, Southern sales manager (Washington). TheatreAIllstalrCooke Sally Stewart, classified advertising. cial interruptions of these longer pro- (,Claudius Doris Kelly, secretary. grams, the housewife no doubt retires to CIRCULATION the kitchen or bathroom. What better way Anna Karenina to Bill Criger, circulation manager account for this than to record only Kwentln Keenan, subscription manager three of the four 15- minute segments in Our Mutual Friend Sheila Chamberlain, Denise Ehdalvand, Patricia Waldron, Kevin Thomson, Bruce Weller. the diary? Furthermore, the "guilt" point Poldark (Series II) for many housewives may lie within 30 PRODUCTION and 60 minutes; after this point they feel Duchess of Duke Street Harry Stevens, production manager guilty about recording the fact that they M®bif ADMINISTRATION continuously viewed a program instead of (Mr. Dodson enclosed the above page from the Oct. 17 Nam doing the housework. This theory can be Yorker.) Irving C. Miller, business manager Philippe checked by a review of the diaries. -Alex- E. Boucher. Where ander Korn, broadcast consultant' Robert credit's due BUREAUS R. Nathan Associates, Washington. EDITOR: For those of us who have been New York: 75 Rockefeller Plaza, 10019. Phone: 212- 757 -3280. laboring in the tangled liability vineyards Rufus Crater, chief correspondent. Got them there for two decades and who have seen so Rocco Famighetti, senior editor. much misinformation perpetuated, your Douglas Hill, Jay Rubin, staff writers. Diane Burstein, editorial assistant. EDITOR: Your article entitled "Newspapers clear and concise editorial ( "When the claim higher exposure than radio -TV" Winfield R. Levi, general sales manager bucks stop," Oct. 24) which conveys the David Berlyn, Eastern sales manager (Nov. 7) stated, based on a study con- basic message every broadcaster ought to Ruth Lindstrom, account supervisor ducted by the Newspaper Advertising heed, is a happy publishing event. Stations Harriette Weinberg, Priscilla K. Johnson, advertising Bureau, that more people read the news- should at the proper time, after notifying assistants. paper for news than listen to radio and the agency of their intent, let the adver- Hollywood: 1880 North Vine Street, 90028. television for news. tiser know that his money is not reaching Phone: 213- 483 -3148. We have done a similar survey. In an un- Bill Merritt, Western sales manager the station. The advertiser is then on Sandra Klausner, editorial- advertising assistant. biased study we found that of the 37 peo- notice and can choose the course of action ple interviewed, 97.3% said they listened that he feels protects him best. This is one :Cy'. to radio for music. However, only 2.7% of step, albeit the most needed, in bringing those interviewed said that they listened to awareness to the advertiser -the buyer newspapers for music. -T. J. Donnelly, and the beneficiary of the station's ser- Founded in 1931 as Broadcasting* -The Nems Magazine of the local sales manager, WHB@faM) Memphis. vice -that his money may not be reaching Filth Estate. D Broadcast Advertising* was acquired in 1932, Broadcast Reporterin 1933, 7lrlecastin 1953 and Teleuiaion the provider of that service in a timely in 1961. Broedcasting.7klecaating was introduced in 1946. D Competitive manner. -Fred Cige, assistant treasurer, Microfilms of Broadcasting are available from University Metromedia, and presiden4 BCA- Credit Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 48103.0 'Reg. U.S. Patent Office. D Copyright 1977 by Broadcasting EDITOR: In your editorial of Oct. 31 ( "A Information, New York. Publications Inc.

Broadcasting Nov 21 1977 18 These stations have ability, style, timing, programming know -how, fore- sight, initiative, money and success. They also have Welcome Back, Kotter.

WNEW-TV New York WMC-TV Memphis KTTV Los Angeles WDBO-TV Orlando -Daytona Beach KRON-TV San Francisco -Oakland KSAT-TV San Antonio WNAC-TV Boston WDTN Dayton WTTG Washington, D.C. WNYS-TV Syracuse WEWS Cleveland WEYI-TV Flint- Saginaw WTAE-TV Pittsburgh KSL-TV Salt Lake City KDOG-TV Houston KIEW Tulsa WTCN-TV Minneapolis -St. Paul WDHO-TV Toledo WXIA-TV Atlanta KARK-TV Little Rock WTTV Indianapolis WTLV Jacksonville WBAL-TV Baltimore WROC-TV Rochester, N.Y. WISN-TV Milwaukee WMT-TV Cedar Rapids -Waterloo KBTV Denver KREM-TV Spokane KTXL Sacramento -Stockton WKJG-TV Ft. Wayne KMBC-TV Kansas City KGUN-TV Tucson WXIX-TV Cincinnati KRDO-TV Colorado Springs KFMB-TV San Diego KVAL-TV Eugene WJAR-TV Providence KTVB Boise KTAR-TV Phoenix KOLO-TV Reno WCMH-TV Columbus, Ohio

WARNER BROS.TELEVISION DISTRIBUTION

A WARNER COMMUNICATIONS COMPANY

No. 21 R!ngE,Hcowal Vol. 93

bounds of the commission's statutory common procedure followed by both ad- Top of the Week power "by attempting to regulate the ministrative agencies and Congress that whole of the mass communications reflects "a general bias of the legal system media, including not only wire and radio, against retroactive legislating." It is the The cases for but print as well," NAB said. Both trade "preferred approach for administrative associations also made a constitutional agencies," the brief said. It noted that the crossownership argument, contending that a rule commission grandfathered all existing prohibiting a publisher from owning a radio -television crossownerships in 1970 are made at the broadcast station in the community where when it prohibited the creation of new the newspaper is published violates the radio -TV crossownerships. Supreme Court First Amendment. Such rules "un- (The petitioners represented by the constitutionally burden the right to brief are Channel Two Television Co., Briefs contend that in first publish a newspaper," ANPA said. It also licensee of KPRC -AM -TV Houston and the place, FCC had no right said the rule violates the Fifth Amend- commonly owned Houston Post Co., to create prospective ban, and ment's guarantee of equal protection of publisher of the Houston Post; the then appeals court had no business the laws. Chronicle Broadcasting Co., which owns ordering commission to break up But even if the Supreme Court should KRONITVI San Francisco and the Chronicle existing multimedia holdings affirm the commission's power to adopt a Publishing Co., which owns the San Fran- prospective rule, all parties said it should cisco Chronicle; KsL Inc., licensee of KSL- Seven years after the FCC initiated its hold that the appeals court had erred not AM-FM-TV Salt Lake City, which are under broadcast -newspaper crossownership only in overturning the commission's common ownership with the Deseret News rulemaking, the question of how owner- decision to grandfather existing colocated in Salt Lake City; the Washington Post Co. ship of the broadcasting industry is to be crossownerships but also in prescribing the and Post -Newsweek Stations, Capital Area structured was the subject of briefs filed in rule the commission must adopt to Inc., which commonly own the Wash- the U.S. Supreme Court last week by ele- achieve across -the -board divestiture. ington Post and WTOP -AM -TV Washington, ments of the broadcast and newspaper The lower court held that there was no and WHAS Inc., licensee of WHAS -AM -TV businesses. Some said the FCC had ex- rational basis for treating existing and WMNS[FM] Louisville, Ky., which are ceeded its authority in the proceeding; all crossownerships differently from new ap- commonly owned with the Courier Jour- said the U.S. Court of Appeals in Wash- plicants. All parties filing last week took nal and the Louisville Times. The brief is ington had. exception to that holding. One brief, filed also supported by The Evening News The commission, citing the importance on behalf of eight broadcast licensees and Association, which owns the Detroit News of diversification of media ownership, had publishers, noted that grandfathering is a and WW1- AM -FM -TV Detroit and the banned individuals and companies from prospective acquisition of newspapers and broadcast properties in the same com- munity. The appeals court, in response to an appeal by the National Citizens Com- mittee for Broadcasting, said the commis- sion had not gone far enough in the in- terest of diversity, and directed the agency to initiate a rulemaking aimed at breaking up all existing crossowned situations ex- cept those that could be shown to be in the public interest. The commission order re- quired divestiture only in 16 cases of "egregious" media monopoly. The court's divestiture order, however, has attracted the most attention. It would affect properties in 50 television markets and 160 radio -newspaper combinations. But the National Association of Broad- casters and the American Newspaper Publishers Association, as well as the Dis- patch Printing Co. (Columbus [Ohio] Dis- patch, Columbus Sunday Dispatch, and WRNS- AM -FM -TV Columbus) and The Jour- nal Co. (Milwaukee Journal and Sentinel and WTMJ[AMI- WKTI[FM]- WTM1 -TV Milwaukee), in a joint brief, contended Network's third, man's still first. William S. Paley, board chairman of CBS Inc., accepted that the commission had no authority even this He Made It All Happen" tray, inscribed with the call letters of all CBS -TV affiliates, last to adopt the prospective ban, which the Monday (Nov. 14) at a meeting of the affiliates advisory board (story page 36). The thrust of appeals court had affirmed. Congress his remarks: Whatever its rating rank, CBS remains a number -one network. Present for the never delegated such power to the com- presentation (I to r): James H. Rosenfield, president of CBS -TV; Gene F. Jankowski, presi- mission, the media interests argued. dent of the CBS /Broadcast Group; Mr. Paley, and Charles Brakefield, president and general The prospective rule goes beyond the manager of wREG -Tv Memphis and retiring chairman of the affiliates board.

Broadcasting Nov 21 1977 20 Pulitzer Publishing Co. and KSD /KSD -TV Inc., which commonly own the St Louis Post Dispatch and KSD -AM -TV St. Louis.) `Godfather' offering can't defuse ABC The appeals court decision was not totally without support. In vacating those In a spectacular prime time struggle the week of Nov. 7 -13, NBC -TV and the portions of the commission order having Godfathertried to muscle in on the territory of ABC -TV and its gang of Laverne, retroactive effect, the court overturned Shirley and the Fonz. Godfather lost. that section requiring break -up of 16 ABC won the week with a 21.6 rating and 35 share, beating NBC by 2.9 rating crossownerships said to involve points and CBS by 4.3 The second installment (Nov. 13) of the four -part The "egregious" cases of monopoly. "To the Godfather: the Complete Novel for Tklevision wound up in fourth place in the extent that the court of appeals found the weekly rankings, behind ABC's Laverne and Shirley, Happy Days and Love Boat divestiture of these combinations was not The first installment (Nov. 12) of Godfather placed 13th for the week. supported by the record," ANPA said in a On its own, however, Godfather was impressive, averaging a 41 share for the footnote in its brief, "ANPA agrees." total nine hours it ran over four nights. ABC averaged a 33 share and CBS a 22 The FCC was to have filed its brief on during the same nine hours. ABC went down fighting on each of the four Thursday, along with the others appealing Godfather nights (with "Butch Cassidy and the Sundance Kid; "The Poseidon the appeals court decision, but was given a Adventure :' the highest -rated Monday Night Football game of the season and its two -day extension. regular series juggernaut on Tuesday). ABC took its weekly win for Nov 7 -13 by walking away with four of the five nights when Godfather was not in contention. CBS played the innocent Pierce reports bystander that week, pre -empting only one hour of regularly scheduled programing and coming in with a weekly average just 0.1 rating point off its everything's up season -to -date average of 17.4. ABC's 21.6 rating that week was 0.8 higher than is season -to -date figures, Sept. 5 -Nov. 13, which stand at 20.8 for ABC and 18.1 at ABC-TV - for NBC. For November sweep watchers, the month's first two weeks show averages of including rates 21.1 for ABC, 18.2 for CBS and 17.9 for NBC. Among words to analysts: all network sales up 20 %, sold through the first three quarters of audience movement" upward which, station sales up 8% this year; 1978 at "substantially higher" unit prices although it isn't expected to lead to profit- more spots in night football than a year ago, and he said he expected ability in 1978, will offset some of the in- at 37% jump in prices; winter the prices to remain strong. Other ABC creased costs that will result from covering Olympics sold out; Silverman dayparts are "at somewhat lower sell -out 1978's off-year elections. expected to stick with ABC rates," as they almost always are, he said, In his opening remarks and answers to but are well ahead of last year's pace analysts' questions, Mr. Pierce also: ABC -TV will increase the number of com- He predicted that the three TV net- Reported that ABC -TV's coverage of mercial minutes in its Monday Night Foot- works' 1977 sales will be "over 20 %" the 1980 winter Olympics at Lake Placid, ball by 10% and their prices by 37% to ahead of 1976 and that ABC -TV's will beat N.Y., has already been sold out -at a prof- help pay the "more than double" cost of that average. For the fourth quarter of it, even though the costs will be higher the rights next season. 1977, he said, ABC's sales are more than than in 1976 in Austria because in 1980 Frederick S. Pierce, president of ABC 30% ahead of the 1976 fourth quarter, but ABC will be responsible for feeding Television, told a group of New York he emphasized that he didn't mean ABC's coverage to other countries. He said Olym- security analysts in a wide- ranging session would be up 30% for the year. pic commercial minutes sold at an average last week that commercial minutes would For stations generally, he forecast an 8% of $135,000 -those in prime time were be increased to 22 from 20 and that they increase in sales this year -about 5% in higher, in daytime generally lower -as would be pegged at $170,000 as compared national spot, 12% in local. For the fourth compared with $68,000 a minute in the with this year's $124,000. quarter of 1977, he said, ABC -owned TV 1976 winter Olympics. Monday Night Football will be profit- stations are 10% ahead of a year ago. Expressed belief that Fred Silver- able under the new deal, he said, but less Mr. Pierce "conservatively" anticipated man, president of ABC Entertainment so than in the past. a 13 -16% rise in three -network sales in and popularly regarded as the chief Mr. Pierce declined to disclose the cost 1978, with ABC -TV "well beyond" that architect of ABC -TV's winning schedule, of the rights under ABC's new National range, and a 7 -9% increase in station sales. will remain at ABC. This was in response Football League contract, except to say it For the 1979 -83 period he anticipated at to questions based on reports that Mr. was "more than double" the present cost. least a 9 -12% annual growth rate for the Silverman might not stay beyond his cur- Informed sources have estimated the cost networks. rent contract. "He has several options," for the Monday-night package at $184 mil- He estimated that ABC -TV's over -all Mr. Pierce said. "He has to make a career lion over four years, as against approxi- program costs would be 20% higher this decision. But I feel that he is very happy mately $72 million for the last four, with year than last year and would also rise by here at ABC and that he will continue an additional minipackage of night games, about 20% in 1978 -thanks in part to the beyond June 1978." plus Pro Bowl and Hall of Fame games, to new NFL contract -but in 1979 "will have Almost confirmed that ABC has ac- bring ABC's new four -year total to about decelerated to the more traditional level of quired the blockbuster movie "The $238.8 million ( "Closed Circuit," Nov. 10 -15%." Sting." The movie will be available for 14). Mr. Pierce stressed that ABC -TV not multiple runs - "if we have bought it:' Mr. Pierce said that after the jump in only is in a runaway position in the prime Said that in addition to 12 or 15 affili- prices to Monday Night Football adver- time ratings but also ranks first in Satur- ates already picked up from other net- tisers next season, increases in subse- day morning children's programing and is works, about "half a dozen more" should quent seasons would be "very slight." a strong second in daytime, early morning be on board by the start of the 1978 -79 He also disclosed that the and late night. season next fall. "minipackage" of other night games He said ABC's position in children's Said he doubted that declines noted would total four next season and probably programing "has translated and will trans- in homes -using -television levels reflected be scheduled on Sunday nights. In subse- late into higher dollars for ABC "; that real declines in viewing. Viewer diaries quent years of the four -year contract he Good Morning America will break into the thus far for October, he said, show no expected the number to increase to six. profit column in 1978 and that the ABC prime time decline, although Nielsen ABC -TV's prime time is more than 80% Evening News "is beginning to see some meter -based reports do.

Broadcasting Nov 21 1977 21 encouraging exercise in communication broadcaster rewrite committee, who said and cooperation. Mr. Van Deerlin and the that although he is not opposed to "things Shooshan sees subcommittee's ranking Republican, Lou that make me responsible" to the com- Frey (Fla.), left feeling confident that the munity, "I don't want to be told what to little change broadcasters would not stand in the way of do." the rewrite, and at least some of the broad- Mr. Shooshan's suggestions were made, for broadcasting casters went away thinking they would as were, he says, the option papers drafted have little to fear from the subcommittee. by the staff last year, for the sake of dis- in act rewrite But Mr. Van Deerlin confirmed Mr. cussion, and were not intended as Shooshan's impression: "I didn't find [the negotiating points with the broadcasters. Broadcasters can't get what broadcasters] throwing their caps in the air And for their part, the broadcasters who they want, he says, without where they were being asked to give met in San Diego made it clear that "we making concessions they reject; anything away," he said last week. don't want to get into a trade -off situa- he turns over broadcast part One of Mr. Shooshan's suggestions was tion," Mr. Murdock said. of staff work to newer arrival for broadcasters to pay a percentage of But as a matter of practical politics, Mr. their gross revenues annually for support Shooshan thinks a trade -off would be nec- The seeming reluctance of broadcasters to of public broadcasting or for establishment essary if the broadcasters are offered a plus make "trade -offs" with Congress severely of a pool of funds to boost minority in the rewrite. "It would seem to me that weakens their chances of improving their ownership of broadcast stations. A com- the politics of the subcommittee won't own lot through the House Communica- mon complaint about that was that once permit the outright repeal of the fairness tions Subcommittee's rewrite of the Com- government is allowed to extract a percent- munications Act, in the opinion of the age, however small at the outset, there is subcommittee counsel, Harry M. (Chip) nothing to prevent it from raising the ante Shooshan III. in a few years. In recent weeks the subcommittee One broadcaster on the committee, Na- chairman, Lionel Van Deerlin (D- Calif.), tional Radio Broadcasters Association and other members of the panel have held President James Gabbert (KIQIIAMI- out the possibility of lengthening radio KIOIIFMI San Francisco), said he would license terms and repealing the fairness "violently" oppose the tax suggestion doctrine and equal time law for radio sta- (which originated with Henry Geller, who tions, but, Mr. Shooshan said in an inter- is expected to become the new assistant view last week, "it seems to me that it will secretary of commerce for telecom- be difficult to get even radio deregulation munications) because it would be giving through the subcommittee unless there is money to the competition, in this case something that the public and public in- public radio stations that have the same terest groups see in it for them -a trade- classical music formats as some commer- off." cial stations. He said he found little enthusiasm for Another trade -off Mr. Shooshan tested Shooshan two trade -off options he raised at a meet- was some form of mandated public access, ing of the committee of broadcasters ad- requiring stations to give time to groups or doctrine and equal time," he said. vising the subcommittee on the rewrite in individuals to express their views. An in- On the other hand, politics won't permit SanDiego two weeks ago (BROADCASTING, dication of broadcaster feeling on that was imposition of license taxes or mandatory Nov. 14). That meeting was hailed by the comment by Charles Murdock, access on broadcasters if they don't want broadcasters and congressmen alike as an wtw(AM) Cincinnati, coordinator of the them. "There's no doubt about it," Mr.

Executive committee to study feasibility of setting up new, industry - In Brief owned TV audience- measurement service was announced by Television Bureau of Advertising President Roger D. Rice. It's headed by Norman E. Walt, president of McGraw -Hill Broadcasting and includes Concluding House Communications Subcommittee's Investigation Stanley G. Mouse of Cox Broadcasting, co- chairman; Alfred M. Masini Nov. 7, 14), into networks' relationships with sports (BROADCASTING, of Telerep Inc., secretary- treasurer; John Dimling of National Associa- Philip Hochberg (whose contract is up subcommittee special counsel tion of Broadcasters, and Harvey Spiegel, TVB. this week) and chief counsel Harry M. (Chip) Shooshan III recom- o mended: (1) that subcommittee consider legislation giving FCC au- House Communications Subcommittee has scheduled hearing on thority to regulate networks "in cases of deceptive and misleading broadcast ratings and advertising Dec. 13. Emphasis will be on for acts :" (2) that NBC and ABC adopt procedures such as CBS's ob- their impact on minority held stations. Senate Communications Sub- taining and disclosing information on sports programs about prize committee, meantime, is working on similar project, with hearing likely money, appearance money, promotional considerations -and that if early next year. they fail to do so, FCC should adopt procedures by rule; (3) that sub- committee turn over to FCC for further study questions about networks' Ancil Payne of KING -TV Seattle, chairman of NBC -TV Affiliates Board, exclusive contracts with boxers and about networks using voice -over said board was especially pleased with NBC -TV's plan to introduce announcing events where announcer already knows outcome. Finally, prime time news magazine (story page 39) and "delighted" with pro- they recommended Justice Department further Investigate graming VP Paul Klein's presentation -at board meeting in Maui, specific incidents such as ABC's refusing to let Warner Cable in Colum- Hawaii -of program philosophy stressing importance of base of "strong, bus, Ohio, carry two Ohio State football games this fall. Several months day -by -day programs" to support "event" and other special programing. ago subcommittee turned over to Justice its file on networks' negotia- He said board was "very supportive of the Schlosser team," refer- tions for 1980 Olympics. ring to new key NBC -TV executives installed by NBC President Herbert S. Schlosser. As for time period for new magazine show, scheduled for FCC is close to issuing report and order on UHF noise levels, said next fall, NBC executive said none had been selected except that "It its chief engineer, Raymond Spence, at National Association of Educa- won't be opposite [CBS's] 80 Minutes:' tional Broadcasters engineering seminar last week. Action will be O response to petition by Council for UHF Broadcasting (BROADCASTING, Charles M. McAbee Jr., KCMO -TV Kansas City, Mo., elected chairman of March 28), which requested reduction to 10 db from present 18 db level. CBS -TV Affiliates Board, and Robert E. Schmidt, KAYS -TV Hays, Kan., Commission sources have indicated, however, that report- expected "at elected secretary. Mr. McAbee succeeds Charles Brakefield, WREG.TV least" in 90 days -will aim for new levels in 14 -15 db range. Memphis. Board honored longtime CBS -TV affiliate Charles

Broadcasting Nov 21 1977 22 Shooshan said. "Broadcasters' lobbying power is significant." Broadcast Advertising R, The result, according Mr. Shooshan's scenario:Very little will happen. The Com- munications Act as it relates to broadcast- Sales power ing will remain virtually unchanged. That is not a conclusion in which the is theme of subcommittee chairman fully concurs. It is one possibility, Mr. Van Deerlin said last TVB meeting week, but he prefers to believe that radio broadcasters would agree to a concession Bureau's annual gathering puts such as a small tax on revenues. "For emphasis on technique, announces longer -term licenses and deregulation of retailer push, beefed -up training the restrictions on their news, I would and tells tales of success; Bartlett think they'd leap at it," he said. praises efforts of membership Mr. Shooshan is about to implement a staff realignment, taking himself out of The stress was on selling last week as the Who's who for TVB. Marvin L. Shapiro the broadcast part of the Communications Television Bureau of Advertising held its (above), executive vice president of Act rewrite, which he has overseen since annual meeting in San Francisco with a Westinghouse Broadcasting Co. and the project's inception last year. He plans record attendance of some 380 members. president of Westinghouse's Station to move into the common carrier area, New plans to step up sales to retailers, Group, was elected to a two -year term where "there will have to be a series of to get more co -op advertising dollars, to as chairman of the Television Bureau of major policy decisions," and where there use airtime to promote sales and to put Advertising at TVB's annual meeting last will be a staff vacancy following the antici- more sales punch into TVB regional meet- week in San Francisco. He succeeds pated departure of staff economist Andrew ings and training courses were among the Walter E. Bartlett, president of Margeson. Mr. Margeson is expected to highlights of the business sessions, held Multimedia Broadcasting Co., who re- become an economist with the Commerce Tuesday and Wednesday at the Hyatt mains on the TVB board as an ex- officio Department policy research staff. Regency hotel. member. Daily responsibility for broadcast mat- The members also heard sales -training Arthur Watson, NBC -TV stations divi- ters on the subcommittee staff will pass to specialists and a series of TV advertising sion, was elected secretary and Robert counsel Edwina Dowell, a black attorney success stories - national and local -and Rice, WRAU -TV Peoria, Ill., was named (University of Michigan law school) who were given a look at what business is ex- treasurer. joined the subcommittee staff in August pected to look like in the months ahead. Four new board members were after two years with Citizens Communica- Walter Bartlett of Multimedia Broad- named: John Conomikes, WTAE -TV Pit- tions Center in Washington. Carolyn casting, TVB retiring chairman, said TVB tsburgh: Bill Wuerch, wJRr -TV Flint, Mich., Sachs, who joined the subcommittee as expects advertiser investments in televi- and Gerry Mulderrig, wPix(rv) New York, staff assistant in March after four years as sion to be up 14% this year and up 12% all for four -year terms, and Len Giar- policy development consultant with the more in 1978. Station revenues in 1978, he raputo, Post- Newsweek Stations, for a New York State Cable Television Commis- said, should be 10% more than in this year. three -year term. sion, will be assigned to public broadcast- Mr. Bartlett also offered an insight into ing. Mr. Shooshan noted that despite the what last summer's slowdown in spot TV 1% increase in spot for the third quarter - new assignments, the drafting of rewrite did to stations' third -quarter results. A but what they got, instead, was a 4% legislation will still be a collective staff and TVB survey of stations during the second decline. On the other hand they had ex- subcommittee effort. quarter, he said, found them expecting a pected a 9% increase in local and got a 12%

Crutchfield, of Jefferson -Pilot Broadcasting. with carbon mike as he sents six months of preparation lost to the delegates;' House Com- approaches yearend retirement. munications Subcommittee Chairman Lionel Van Beetle (D- Calif.) wrote in appeal to President Carter last week to personally see that made Due to fact Senate is in "pro forma" session and will reconvene this year appointments are soon. only to take final action on major legislation such as energy bill, there Donald A. Pets, president of LIN Broadcasting Corp., told group of in- be no on controversial nomination of Irby Turner to will action stitutional investors LIN's 1977 profits would exceed $8 million, up board of Corporation for Public Broadcasting. No decision has from $6 million in 1976, $4 million in 1975, S2 million in 1974. If revenue been made yet, but it is considered likely there will be hearing before gains continue at 13 %, he said, earnings should reach $10 million in to air complaints againt him, in- Senate Communications Subcommittee 1978. fact that he was chairman of Mississippi Authority for Educa- cluding O tional Television from 1972 to 1976, during which eight TV transmitters Latest dismissals at NBC involve Irwin (Sonny) Fox, vice president, operated by authority were hit by petition to deny from seven Mississip- children's programs: John Scuoppo, vice president of creative ser- pi groups alleging racial and sexual discrimination in hiring and promot- vices and 22 -year veteran with network: Gerald R. Rowe, vice presi- ing and failure to provide programing for blacks. Petition also alleges dent of advertising design and promotion, and John Graham, director violations of fairness doctrine and equal time law involving black candi- of design, who created NBC "peacock" label, now discontinued. In all, in 1975. Among letters about Turner nomination is one date for governor about 300 staffers are being fired in economy move. from House Communications Subcommittee Chairman Lionel Van urging Senate subcommittee Chairman Ernest Holl- Deerlin (D- Calif.) Betty Tash Taishoff, 71, retired treasurer of to carefully scrutinize Turner record. ings (D -S.C.) Publications Inc., died Friday o Broadcasting (Nov. 18) in Washington's Sibley hospital after FCC approved $11 million sale of WNYS -TV Syracuse, N.Y., to long illness. She was wife of Sol Taishoff, chair- WNYS Acquisition Corp., 51% owned by Coca -Cola Bottling Co. of New man and editor of BPI, and mother of Lawrence is York. Larry H. Israel, former president of Washington Post Co., presi- B. Taishoff, company's president and publisher, recently dent and 34% owner of buying group. Seller is Outlet Co., which and of Joanne T. Cowan, BPI secretary. Sur- announced intention to buy WTOP(AM) Washington for S6,675,000 vivors include six grandchildren. Mrs. Taishoff (BROADCASTING, Nov. 7). WNYS.Tv is ABC affiliate on channel 9. was born in Kiev, Russia, had resided in Wash- ington since 1912. She and Mr. Taishoff celebr- State Department's six -month delay in naming chairman and delega- ated 50th wedding anniversary in March. Services were expected to be tion to 1979 World Administrative Radio Conference (WARC) "repre- held today (Monday) in Washington Hebrew Congregation.

Broadcasting Nov 21 1977 23 gain, while an anticipated 6% increase in petition. We need to know what's going on will feature professional sales- training network compensation turned out to be a and what is about to go on. And when we specialists; a new video -tape presentation 10% increase. do, we have all seen the dollar value of on "The ABC's of TV Co-op," and an ex- "So on the whole," Mr. Bartlett re- joining together -as we do in our TVB panded schedule of sales- training semi- ported, "station time sales went ahead 4% membership. nars and the creation of a new TVB retail in contrast to their predicted 5 %." "We joined together for a common development board (BROADCASTING, Oct. For the fourth quarter, he said, the sta- good: the increased use of television as an 10). tions are forecasting a 6% rise -4% for advertising medium. That's what we cre- In addition to two separate sessions spot, 10% for local, 6% for network com- ated the bureau to do: to increase the dol- featuring TV success stories, the members pensation. lar revenue of television. That, to me, is heard another at their wind -up luncheon Mr. Bartlett also cited two "significant exactly what the bureau is doing -in a on Wednesday when Barney Brogan, na- changes" he had noted in TVB activities in variety of ways, with video tapes and print tional advertising and public relations recent years -greater personal involve- materials, with training and with its own manager of Toyota Motor Sales, told how ment by members and a heightened spirit sales people." TV is used to generate results in car of cooperation in attacking common prob- Mr. Bartlett singled out TVB President dealers' 72 -hour sales marathons known lems. Roger D. Rice for special praise. as "Toyota -thons." "Certainly we have differences and we Mr. Rice, in his own report, and a At the annual Hall of Fame dinner that want to keep them," he said. "But some- variety of speakers in individual sessions opened the meeting Monday night, actor times we can get together, all of us, for a ranged across recent and projected moves John Forsythe, narrator of TVB's widely common need -the need for more sales to boost sales in a variety of ways, includ- shown "Television: the Sum of the Alter- training, for more information about our ing an expanded on -air campaign to sell natives" presentation, received the medium, for a better answer to our critics TV to retail and other advertisers; a new bureau's award as salesperson -and and more ways to outsell our other corn- approach in which TVB regional meetings spokesperson -of the year.

The State of the Fifth Estate An issue for all seasons

BROADCASTING'S editors will have more reason than most to celebrate the new year. They'll have just gone to press with the eighth -and most ambitious yet - annual yearend double issue.

So double, in fact, that it may be a triple. First, we're expanding Where Things Stand, the keeping -up -with- everything department that readers have come to expect in their first issue each month. That feature will have a once -a -year difference on Jan 2: Each subject therein will be amplified to incorporate (1) the major developments of 1977 and (2) the editors' best judgment of what to expect in 1978. What it will amount to: our best reading on the unfinished business of electronic communications.

That will be Part I of Jan 2.

Part II will come under the heading of Editors' Choice, a selection of special reports on subjects ready for comprehensive treatment. The working titles range from "The Who, What and/or Why Not of President Carter's Communications Policy" to "Has Cable TV Peaked ?" to "The Case for Film" to a broadcast advertising /economics roundup that will seek to answer the question, "How Much Higher the Broadcast Balloon ?" Part Ill, by no means incidentally, will be the regular budget of breaking news that makes BROADCASTING basic. Come along for the rides.

You belong in BroadcastingoJan 2

Broadcasting Nov 21 1977 24 thousand of six or seven or even 11 dollars Only now -after going down the media to in 1977. fourth place in cost to reach an audience - "And I would be even more frightened TV's C -P -M do we come to broadcasting. There is when those sky -high costs -per- thousand television- between $1.44 and $3.44 per are costs -per- thousand circulation for still a bargain, thousand homes -less than half the cost magazines, supplements and news- of consumer magazines, less than a third papers -and in newspapers, that's for says TVB chief the cost of daily newspapers. black and white only. "If anyone wants to complain about the "I would also wonder a little about my Despite increases, it stays cost of media, I propose that this is the agency when it suggested I move to a more far below newspapers', magazines' order in which he should complain: news- expensive medium supposedly as a way of and supplements', Rice tells papers first, magazines second, supple- saving money. association at annual meeting ments third and then, if he's still in- "I would wonder why the same agency terested, about the television medium. didn't suggest ways for my current adver- Television's cost -per- thousand may have "If I were an advertiser, I would be con- tising budget to create more results by risen more than those of other major cerned about media increases. But I would perhaps better commercials or a better media in the past year, but it's still far be darn well scared by media costs -per- marketing plan." below the print media's, Roger D. Rice, president of the Television Bureau of Ad- vertising, told TVB's annual meeting last week in San Francisco. TV courtship of retailers found lacking "When an advertising agency publicly complains about television and threatens Broadcasters are more vocal the average department store's promo- tional dollar goes to broadcast in general, to move its clients to what you and I know about wanting local business with radio getting more than television. are more expensive media and less effi- than venturesome in wooing "Surely, there are a lot of sensible cient media," he said, "we know that it, NRMA head tells TVB agency is doing neither its clients nor itself reasons, none of which can be discounted. any good." The head of the National Retail Merchants However, as president of [an association] Mr. Rice cited estimates that in 1977 Association gave television broadcasters whose main goal is to help all of its mem- bers operate more productively, I think cost - per -thousand had risen 18.1% for some straight talk last week on how to get there are ways for you to get a bigger piece daytime network TV, 17.5% for prime - more retail business. the retail pie. like to time TV, 11.1% for network radio, 9.4% The nub of it: Learn to think like of promotional I'd more of the total 3.83% of for spot TV, 8.6% for daily newspapers, retailers, and take a lesson from news- help you receive 7.5% for daytime spot radio, 6.6% for con- papers on such subjects as lower local rates sales the average merchant now spends on sumer magazines and 5.6% for Sunday and positioning. all promotion" supplements. And get "antibusiness bias" out of Mr. Williams advised TV broadcasters to "On this scale, using this criteria of the news coverage. remember, first, that "retailing is change in cost -per- thousand, some agen- "The television and retailing act" may different. P &G, General Motors and Gen- where cies have been loud in their complaints look like "the greatest new partnership eral Foods don't care you buy their as about television," Mr. Rice noted. But since Laverne and Shirley," NRMA Presi- Cheer, Chevrolets or Maxwell House, them. Retailers care look at the C -P -M figures themselves, he dent James R. Williams told the Television long as you buy - very much. They want customers to buy urged, and "now see the difference in Bureau of Advertising's annual meeting in merchandise in their stores. To move rank among the media." San Francisco. "And I believe it will get "Look which medium costs the most better and better." merchandise, most stores put their big ad- vertising dollars on events and items per thousand circulation: newspapers at But, he said, signs "indicate that this -to to particular $11.04. Look who's next: consumer mag- togetherness act of ours needs some help. direct customers their stores theirs alone. azines at $7.22 per thousand circulation. If everything is so great between us, I am - "Yet many TV salespeople have en- Then the Sunday supplements at $6.15. puzzled to note that only about 10 cents of couraged stores to use big chunks of their budgets for image or institutional advertis- ing. "Also, retailers have seasonal peaks and valleys ... Many do 25% of their volume and realize even more of their profits in the combined November -December months, plunging to a low of just under 6% of their annual sales in February. This means, obviously, that in retail advertising budgeting, stores believe their expen- ditures should just about parallel their sales curves, so they can't spend their pro- motional dollars on an even amount each month. "So why, I ask you, do some stations persist in suggesting to stores that they buy their TV on an even monthly distribu- tion?" Mr. Williams asked broadcasters to look at how newspapers treat retailers and find some way to follow suit: "Newspapers give prominent retailers 'prime time' positioning -up front, first TV tout. Actor John Forsythe (second from left), who served as spokesman for the Televi- section, back pages. Merchants are ac- sion Bureau of Advertising's "TV: the Sum of the Alternatives" sales presentation, was customed to this VIP treatment and, being honored by TVB at its annual Hall of Fame dinner last week. Doing the honors are (I -r): consistent print advertisers, they deserve Walter E. Bartlett, Multimedia Broadcasting, TVB retiring chairman; Harry McMahon, TV it. Yet TV stations have continued to push commercial producer and speaker at the dinner, and Roger Rice, TVB president. retail advertising into daytime and fringe

Broadcasting Nov 21 1977 25 time. There's nothing totally wrong in type of governmental overregulation of back, Mr. Wade related, "we had attracted these times, but stores need and deserve retailing too often reported with an anti - an average of 387,000 new customers per some of the 'up front' spots. Is it possible business bias on television. Just give us week." for you to find a way to meet this news- equal time." Charles R. Stuart Jr., vice president and paper competition in positioning? Mr. Williams thanked TVB for its director of marketing services, Bank of "Newspapers give retailers low local cooperation over the years, many leading California, San Francisco, told the TVB rates. To regular, continual space- users, broadcasters for their associate member- audience that his bank has made effective newspapers grant a rate well under the na- ships in NRMA and, most of all, "televi- use of pretesting of commercials. The tional. Newspapers have always felt that sion in general for adding excitement and system involves producing experimental the repeat big space -user should be treated drama to retailers' campaigns." commercials (at about one -fourth the cost with special care. Some stations have local "That the use of your medium is grow- of regular spots) and testing them before rates, but these are still the exception. ing among stores is evident every time we producing finished spots, he said. Why not find a way to meet this type of switch on our sets," he said. "In a recent "WVe test our finished commercials on- newspaper competition? NRMA survey, 51% responding said they air in the realistic clutter environment and "Newspapers in market after market now use television in their media mix. we measure not only recall but the attitude have sales personnel with retail back- And that's in stores doing under $5 mil- shift," he said. "With this information we ground and knowledge. This seems to be lion [in sales] annually. TV usage went up determine which commercial runs as a an exception at TV stations. People who to 71% among respondents with bigger campaign. The process has worked ex- know and speak the retail language could volumes... tremely well for us, and in most cases to not help but be better salesmen for TV. "In their individual markets, retailers date, the pretesting has been predictive of "Newspapers have no built -in require- are already the top spenders in total adver- the actual results in the marketplace." ments that ads run 13 weeks. When a store tising. Per market, retailers outrank your runs a print ad, it rarely repeats it. When a national advertisers. And today in many store runs on TV, the commercials are markets, retailers are TV's big customers. stuck perishable -and rarely repeated after an Department stores are leaders in many Stations event is over. Yet there are union regula- places. If you add department stores and by bankruptcy tions which require a 13 -week talent fee. mass merchandisers together, they total Why not explore means to meet this news- the number one advertiser in every market paper competition? in the USA. of Sears agency? "And yet it appears to us retailers .. "Newspapers in many markets have ... Not much salvage seen after creative departments to help their local ad- that TV has not directed enough attention our way." Chattanooga shop closes -but vertisers prepare promotional inserts. new agency will be monitored Many interested retailers do not have the But "times are changing," he added, nothing that TVB's next retail workshop, skills or creative staff to produce their own Sears, Roebuck & Co. has set up a system to be held May 2 -3 in Chicago, "will be TV spots. Yet with only some exceptions, intended to avoid a repeti- strictly for the education of broadcasters of safeguards most TV stations do not have creative tion of defaults in payment to stations and by retailers." NRMA, he said "is looking departments to help stores. Those who do, other media by the recent bankruptcy of we understand, land considerable busi- forward to helping TVB get their show together." Lindsey, Bradley & Johnston Advertising, ness from retailers. Chattanooga (BROADCASTING, Oct. 24). "If you don't want to invest in this type Sears's new approach is being attempted of production assistance, an alternate way Selling groceries or selling in the Memphis zone where radio and TV would be to have on call a group of local, bank services: TV can do It stations and other media on its schedule low-cost know -how people upon which are asked to return to the firm a card cer- your accounts could rely, using your own Other advertisers at the TVB meeting who tifying that they have been paid by the ad- station's production facilities to keep costs attested to the power of the medium in- vertising agency for that month. Another down." cluded: safeguard is to require the company's new Mr. Williams advised broadcasters to William Wade, corporate advertising agency in the Southeast, where the delin- "get former retailers or retail- minded peo- managèr of Alpha Beta Co., La Habra, quencies in the Lindsey, Bradley & ple on your sales staffs," or, if that's not Calif., who described the sharp upsurge in Johnston matter were said to be the most feasible, to use a retail consultant. "Above sales that accompanied the shift of 70% of severe, to take out insurance indemnifying all," he said, "stay tuned in to retail think- Alpha Beta's advertising budget into Sears in the event of a default. The new ing when you're working with retailers." television in early 1976. agency in the Memphis zone is Leslie Ad- In addition, he told the TVB meeting, Alpha Beta, with outlets in California vertising Agency, Greenville, S.C. "give us a break once in a while on local and Arizona, had been using TV on a In its petition for reorganization under news programing. limited basis, according to Mr. Wade. The Chapter XI of the Bankruptcy Act, LBJ, as "We know that many of your Today- decision to accentuate TV, he said, was the agency was known, listed almost 800 type feature shows frequently use retailers made to position Alpha Beta as being broadcast stations as creditors, liabilities of and their merchandise. But when it comes different from the "me -too" pack in the $2.4 million and assets of $975,401. Ac- to news programing, we often find an anti - West Coast supermarket battle. A shift in counts included Sears, Roebuck & Co. business bias. So, for instance, the next marketing strategy also was effected, Mr. and RCA in the Southeast and McKee time the government cracks the whip and Wade continued, with Alpha Beta rolling Baking Co. asks for more credit regulations, instead of back prices on about 3,000 items and con- The Sears business was said to make up pointing out that stores' service charges currently discontinuing "hot" specials and a considerable portion of the amount in are villainous, try telling it the way it is coupons. The low -price motif dominated default. It was reported to involve 150 or from retailing's point of view also. the TV advertising, he said. more radio stations and about 30 TV sta- "Credit departments in stores involve The company used 26 stations in its tions. substantial costs. These are necessary to trading area, with an announcement Officials of Sears in Memphis were afford the consumer the convenience and scheduled every hour for the first two days reluctant to provide information on the flexibility which revolving credit offers. and every other hour for the remainder of number of stations involved or the But the results of a study by financial ex- the week, Mr. Wade reported. amount of money allegedly owed them. perts at Touche, Ross confirm that, for "Business boomed," Mr. Wade said. One executive mentioned the existence of most merchants, the costs of maintaining "We were the hottest register tape in town. the indemnification policy at Leslie but charge plans exceed any revenue derived But would it last ?" 'No way,' they said. But declined to comment on any other aspect from them. they were wrong." of the situation. "And credit is but one example of the On the first anniversary of the price roll- An official of Leslie Advertising also

Broadcasting Nov 21 1977 28 was reticent about its new involvement tising, as does all advertising, it said, has Kummel lost about $22 million in billings with Sears. He said Leslie has been the an "unmistakably clear" long -range pur- as Richardson -Merrell Inc., New York, agency for Sears in the Greensboro and pose-"to increase sales, foster invest- assigned Oil of Olay cream and lotion Charlotte, N.C., zones since 1969 and re- ments in corporate securities and stimu- cleansing products to Young & Rubicam, cently took on the Memphis zone, for- late company recruiting." Those, the NAB New York, and Lavons mouthwash to merly handled by LBJ. He added that no said, constitute legitimate operating ex- Della Femina, Travisano & Partners, New agency, to his knowledge, has been named penses and should not be disallowed. York. Oil of Olay bills about $20 million for the Atlanta zone, also a former LBJ and Lavons approximately $2 million, client. with estimated 85% in broadcast. The Leslie Advertising official said that Advertising Briefs Sears is "very distressed" over the LBJ ac- RKO Radio to SRA. RKO Radio Sales has tion and is various ways to become member of Station Representa- studying pre- Radio code actions. National Association vent a recurrence. tives Association, bringing number of of Broadcasters' radio code board has set The owner of a radio station said Sears radio reps in organization to 11. SRA now up committee to work with TV code board has a record high of 30 representative has made it clear it does not intend to pay "to discuss what additional contributions for the firms, according to M.S. Kellner, manag- stations funds due them. He re- broadcasters can make in addressing such ported Sears recently a check for pay- ing director of association. sent important national health problems as un- ment of the September 1977 bill, with a wanted pregnancies and venereal disease." release stating that Sears's obligation has It also recommended changing radio code been fulfilled and all further obligation to allow advertising for government -spon- FCC is asked again devolves LBJ. on sored lotteries and legal off-track betting to impose PSA quota "I refuted to endorse the check," he "provided such advertising does not un- said. 10% what is "It represents about of duly exhort the public to bet ?' owed to me ?' Public groups say prime time The station official said he had received Station swapping.'Iltrnabout is fair play in contains few noncommercials a note from Leslie recently in which the case of Major Market Radio and Eastman The Public 65 agency said it solely was responsible for Radio Inc. Rep firms have agreed to switch Media Center, some citizen groups and five Sears's media payments in the Memphis representation of stations in New York, members of Congress zone. He was "a trifle put off," he said, with Major Market taking on WMCA(AM) have petitioned the FCC to reconsider its and noted that Sears itself has not notified and Eastman assuming representation of rejection of their petition for a rulemaking WNBC(AM). Exchange was prompted by to deal with the broadcast of public service stations of Leslie's role or made clear ex- announcements. The actly what Leslie's obligations and respon- WNBC switch to contemporary format from rulemaking petition sought to increase the sibilities are. one specializing in personalities, which is amount of public service time available to citizen groups, in- Creditors of LBJ last week received a let- hallmark of MMR- represented station; WMCA sure that PSA's are aired throughout the ter from Richard P. John Jr. of Chat- fits into personality mold. East- day, including prime and radio tanooga, an attorney who is serving as re- man's handling of WNBC is compatible, ac- television ceiver, stating that all assets of the agency, cording to representative firm, as its sta- drive time, and allocate local groups a fair PSA including office equipment, vehicles and tion clients have diverse formats. share of time. In photographic and recording devices, are Brewing at Y&R. Young & Rubicam, New support of their reconsideration re- being sold. York, has landed $14 million account of quest, the petitioners noted the results of a "National Voice Count " monitoring "I doubt if all this is going to bring in Pabst Blue Ribbon beer, which had been at -a of 67 television 6 11 very much," one station operator said Kenyon & Eckhardt, Chicago, for 18 stations between and p.m. The morosely. years. Blue Ribbon places about $12 mil- monitoring disclosed that during 335 46 minutes, 0.2%, lion in TV- radio. K &E will continue as broadcast hours, or were devoted to noncommercial spot agency for Pabst Extra Light, Andeker and messages. The NAB wants airline Red, White and Blue beers. original petition for rulemaking was denied last month by a Image - ad rule grounded testing. TM Companies, Dallas vote of 5 to 1, with then -Chairman based broadcast services firm, has in- Richard E. Wiley not participating .and It labels as `censorship' plan troduced marketing and research subsidi- Commissioner Joseph Fogarty dissenting. now before CAB that would keep ary, Audience Development Inc., airlines from passing lobbying specializing in audience attitude studies and promotion costs to consumers designed to meet unique needs of each station. "While ratings services provide Advertising is The National Association of Broadcasters quantitative data, Audience Development on the minds has called a proposal now before the Civil will be providing qualitative data, informa- Aeronautics Board a plea for "government tion about attitudes and life styles of sta- of many lawyers censorship of the content of advertising tion's target audience," TM says. messages." Any such attempt, the associa- ABA survey shows while 48% tion said, "would clash with the Supreme Passed and failed. Twelve challenges to approve of Supreme Court Court's emerging recognition of the First national advertising, including seven on decision allowing ads, only Amendment protection accorded commer- television, were resolved during October 22% see them lowering fees cial speech." by National Advertising Division of Coun- NAB was commenting on a plan now cil of Better Business Bureaus. Modified or More lawyers are concerned about their before the CAB that would prohibit discontinued were TV commercials for relationship with the public - specifically airlines from passing on the costs of lobby- American Home Products Corp. (adult including advertising by lawyers -than ing and institutional advertising to their strength Anacin), Ideal Toy Co. (Evel about any other matter affecting their passengers. The Aviation Consumer Ac- Knievel stunt cycle) and Rohm & Haas professional lives. tion Project, a citizen group, requested the Co. (Vacor rat killer). Reviewed and found That is what "LawPoll," a new legal - new rule in a petition to the CAB two acceptable were TV commercials for Hy- profession opinion survey of the Ameri- months ago (BROADCASTING, Oct. 31). grade Food Products Corp. (Ball Park can Bar Association Journal found in its Such restrictions, the NAB said, would franks), Nabisco Inc. (Milk -Bone dog first sampling of ABA members. Results require the CAB "to review the content of biscuits), Procter & Gamble Co. (Jif of the poll were published in the Novem- advertising messages based on definitional peanut butter) and Borden Inc. (Krylon ber issue of the Journal. language which is unconstitutionally aerosol spray paint). And they showed that the single most vague and overbroad" Institutional adver- Defections from NC &K. Norman, Craig & mentioned issue (42%) was advertising by

Broadcasting Nov 21 1977 27 lawyers. That item was included in a catch- all category of "Law and Society," which Media was of concern to 71% of those polled. The Supreme Court last June paved the Bigness in media way for advertising by lawyers in a 5 -to -4 decision declaring that such advertising is by entitled to at least some First Amendment defended Backe protection. But it left unresolved the ques- CBS Inc. president discounts tion of whether that protection applies to claims that consolidation of advertising by lawyers on radio and televi- broadcasting and publishing sion (BROADCASTING, July 4). stifles diversity of views Although almost half of those polled (46%) approved of that Supreme Court John D. Backe, president of CBS Inc., decision, only 22% felt such advertising spoke out last week against those, "in would lead to competitive pricing and Washington and elsewhere," who "just lower fees for clients -one of the assume that, as the size of a company presumed advantages of lawyer adver- grows, competition is automatically tising -and 65% felt it would mislead the diminished." public. To the contrary, he said in a speech to an Despite such negative feelings regarding International Radio and Television Society advertising, 50% of those polled expressed luncheon in New York, competition often support for a nationwide advertising cam- increases and the public interest is better paign by the legal profession, and 41% said served as communications companies they would contribute funds to such an in- grow. stitutional advertising campaign. Support He scoffed at the notion "that because a Backe for such a program was strongest among company has wide interests in broadcast- affluent lawyers who ing or publishing, individual expression is older, more -those networks, he said, that's more than any largest group op- being limited by the arrogant power of a constitute the of those other country has. posed to individual lawyer advertising. handful of media barons in New York, or Mr. Backe cited examples within CBS to But while lawyers most Washington, or somewhere." seem concerned illustrate his point that "even the so- called about their image with the public, they ap- Actually, he said, "we have in this coun- communications a generally try an array of newspapers, magazines, conglomerates afford pear unconcerned about items tremendous amount of diversity." listed under the heading "System of book publishers, radio and television sta- Among Justice." justice, for tions and wire services that is unrivaled the publications that Unequal instance, "vigorously condemned" CBS News's was cited by 1% the lawyers as a matter anywhere or at any time." As for there of The Autumn documentary on of serious concern. being "only" three major commercial TV Guns of hunting, he said, was CBS's Field & Stream magazine. In addition, he said, CBS News produced a 1974 documentary, The Rouble With Rock, that was "very critical of the recorded music industry even though CBS Records is the leading force in that industry," and "a recent CBS News segment took a critical look at educational publishing, mentioning [CBS's] Holt, Rinehart & Winston by name" "And quite often," he continued, "CBS -owned radio and television stations in the same city have endorsed opposing candidates." "The so- called 'big networks' are hardly monoliths, either," he added. "Networks are only as strong as their relationships with affiliates, and affiliates don't hesitate to tell us when they don't like our pro- posals. Just recall, if you will, what hap- pened to the networks' hope for hour-long evening news programs." Part of the criticism of bigness, Mr. Backe said, stems from "the fact that there has indeed been a great deal of merging and consolidating going on in the com- munications media -as there has in all in- dustries." But "the real root of this feel- ing," he suggested, "is simply folklore- the American tradition [that] has long equated bigness with badness." And what many of the critics really want, although they say it is diversity, "is not diversity [but] to remove a thorn from their sides - a strong, independent and outspoken com- munications industry ... "They know that only big communica- tions companies with extensive resources can properly report on, and investigate and stand up to the powers of big government,

Broadcasting Nov 21 1977 28 big business and big labor," he asserted. that did not "obviously and meaningfully "The events of recent years, of My Lai address a controversial issue of public im- Not Just an also -ran. The 2,273d run- and Watergate, of the Pentagon Papers and portance" would be exempt from fairness ner to cross the finish line in Washing- The Selling of the Pentagon, ought to doctrine obligations. And the court sus- ton's Marine Corps Reserve Marathon show us that." tained that ruling: Nov. 6 was Representative Lionel Van Mr. Backe noted that the Authors Guild "As long as the commission strictly en- Deerlin (D- Calif.), chairman of the had asked the government "to take anti- forces the ... obligations to present oppos- House Communications Subcommittee. trust action to reverse what they call 'the ing points of view whenever there is Finishing in four hours, 53 minutes, he merger- takeover trend in book publish- direct, obvious or explicit advocacy on one wasn't exactly a threat to the winner of ing." This, he said, is "inviting the fox to side of a controversial issue of public im- the 26 -mile race, who finished in two supervise the hen house ": portance, it will be acting consistently with hours, 19 minutes, but Mr. Van Deerlin "Government intervention in the name the public interest standard." said it gave him no small pleasure to of antitrust could very well be a foot in the The court also rejected an argument that find himself striding past younger men door to government intervention in the the National Environmental Policy Act re- about out of steam toward the end of creative process itself. We've seen this in quires the commission to apply the fair- the race, which about 3,300 runners broadcasting, where government actions ness doctrine to commercials for environ- started. The congressman takes his ex- originally designed to merely assign radio mentally dangerous products. ercise seriously, regularly running the frequencies have grown into the equal - But the three -judge panel, in its eight miles from his home to the Capitol. time laws, which intrude on actual jour- unanimous opinion, sent the case back to Mr. Van Deerlin is 63. nalistic decisions." the commission with instructions to ex- The CBS president also cited the amine more closely than it appeared to istrative assistant, Frank Lloyd, was, as "ferocious ratings battle that's been going have done originally the access proposal director of the Citizens Communications on among the three television networks." advanced by the Committee for Open Center, one of the lawyers on the COM "As tough as it's been on us," he said, Media and the 10 -issue proposal of Henry brief filed with the court. And Citizens is "I think it's a situation that is welcome. Geller, a former FCC general counsel who expected to press the Geller proposal as That's because, in broadcasting, as in is expected to be nominated by President well as COM's in any future commission publishing qr any other worthwhile ac- Carter to the new post of assistant secre- proceeding. (Mr. Geller, who is serving as tivity, it's competition that drives us to do tary of commerce for telecommunications. a consultant to the Commerce Depart- a better and better job. And when we do a And both proposals would appear to ment pending his nomination, said last better job, the public reaps the benefits." stand a better chance of adoption by the week he would not pursue the matter In this case, he said, "the result has been a commission under its new chairman, further.) Whether Mr. Lloyd's past in- bonanza for the viewers." Charles D. Ferris, than they did under his volvement in the case should bar him predecessor, Richard E. Wiley. At least from advising the chairman on the matter those who are close to Chairman Ferris has not yet been raised at the commission. FCC told to feel he will be more receptive to them. But commission lawyers say it will be. What's more, the chairman's new admin- COM's proposal is for a voluntary take another look at proposed fairness plans Appeals court instructs commission FOUND to reconsider one proposal to allow HAWAII- one of 30 outstanding films in UA SHOWCASE 10. public access on issues, another Others include Juggernaut, Brannigan, requiring annual list of 10 most controversial topics broadcast Long Goodbye, Midnight Cowboy and Scalphunters. All Color. We've got the movies. We've got the stars. Three years after completing its first review of the fairness doctrine since TListsn adopting it in 1949, the FCC finds itself directed by the U.S. Court of Appeals in Washington to reopen the subject to the extent of examining two suggestions for implementing the doctrine. One- involv- ing a public access proposal -is advanced by its backers as a means of getting the government out of fairness doctrine regulation. But the other, a so- called 10- issue proposal, would appear to open the door to greater government involvement. Neither, the court said, was given a hard enough look by the commission during its fairness inquiry (BROADCASTING, Nov. 14). In initiating the inquiry in 1971, the commission was concerned about the direction in which its and the courts' deci- sions were taking the commission in con- nection with product commercials, among other matters. The commission dealt with the advertising issue in the "Fairness Re- port", in which it laid out the policy it had developed as a result of the fairness inqu- iry, by declaring that product commercials

Broadcasting Nov 21 1977 29 system of public access to the broadcast commission considered in rejecting it. For government involvement in programing. media. A broadcaster who adopted it instance, Judge McGowan wrote, "There It would require a licensee to list annually would be presumed to have complied with is no absolute assurance that the issues ad- the 10 controversial issues of public im- the fairness doctrine and thus would be dressed during access time will be the portance, local and national, that he chose free of further government scrutiny on most important or controversial issues fac- for the most coverage in the preceding that score. As outlined by COM, a licensee ing the licensee's community, and even year. The licensee would also be required would set aside one hour each week for less assurance of balance in presentation to set out the offers for response he made spot announcements and lengthier pro- of opposing viewpoints." The commission and note the representative programing graming by members of the public. Half of was directed to consider the seriousness of that was presented on each issue. Mr. the time would be allocated on a first - such potential defects, and whether they Geller did not specify in his brief the use come, first- served basis; the remainder might be overcome. to be made of the list; he has said his prin- "on a representative spokesperson The question of how many broadcasters cipal concern was to force broadcasters to system." (A person with the most sig- would avail themselves of the access op- focus on the need to deal with controver- natures on a petition might be deemed a tion is another matter. Since an access sial issues. But the court apparently "representative spokesperson. ") Both system would be open to the presentation assumed the lists would be filed with the parts of the allocation scheme would be of countercommercials, some, perhaps commission, for it said such lists might be "nondiscretionary as to content with the many, broadcasters would be reluctant to useful to the commission in various licensee," but the broadcaster would still attempt it. ways -they might, for instance, be used to be required to insure that responses to But such questions did not dampen the determine whether a broadcaster had "editorial advertisements" -a commer- elation the remand order caused Phil fulfilled part one of his fairness doctrine cial clearly advocating one point of view - Jacklin, the San Jose (Calif.) State obligation -that which requires him to are broadcast. professor of philosophy who heads COM. cover controversial issues of public impor- "We think that the COM proposal has "We are going to turn broadcast regulation tance, an obligation the commission has desirable aspects that the commission may around if we keep at it long enough," he enforced only once. (It is the second have overlooked, and indeed that the com- said. Professor Jacklin is a leading advocate obligation that involves the requirement mission may not have correctly under- of the cause of public access -he origi- that broadcasters deal fairly with such stood the true nature of the proposal," the nated the concept of "free speech" issues.) court said in the opinion written by Judge messages, spot announcements that mem- The court described the proposal as a Carl McGowan for himself and Judges J. bers of the public deliver on any subject "rather modest" one but one that seems Skelly Wright and Edward Allen Tamm. during time broadcasters make available "especially promising" as a step "toward "In these circumstances, we conclude that for them -and sees the decision as ad- fuller compliance "with part one of the the commission should give further con- vancing the cause of removing govern- fairness doctrine. And, the court said, sideration to the proposal." ment from regulation of program content. there is no indication the commission ac- The court recognized potential problems However, the Geller proposal is seen by corded the proposal "the serious con- with the COM proposal - problems the some as going in the direction of greater sideration it deserves." In considering these two matters, the commission is left free by the court to con- sider them separately or jointly, as well as to solicit suggestions for other approaches FEATURED BY to the problem of assuring compliance with the first obligation under the fairness AMERICA'S OUTSTANDING doctrine. Although the court was persuaded to MEDIA BROKER direct the commission to give further con- sideration to Mr. Geller's 10 -issue pro- posal, it was not so persuaded in connec- tion with another of his proposals. He had argued that, as a means of reducing gov- ernment interference in programing, the commission return to its pre -1962 policy EAST FULL TIME AM of reviewing fairness doctrine complaints .... at license -renewal time instead of as they are filed. The commission rejected that $100,000 idea, and the court held that the commis- sion was correct in holding that the Geller proposal is not practicable at present. The This small, single- station market is ideal for an commission had argued that review at owner-operator who can pay 29% down. The bal- renewal time would discourage the filing ance can be arranged on reasonable terms. of complaints from persons seeking to present contrasting views "in a timely fashion." The names on the briefs of those who petitioned the court in the fairness case provide an interesting footnote. Besides those of Frank Lloyd and Henry Geller on separate briefs, the name of Tracy Westen, now deputy director of the Federal Trade BIACKBURN&COMPANY,INC Commission's Bureau of Consumer Pro- RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS tection, appears on the brief for the Na- tional Citizens Committee for Broadcast- WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 60212 ing and Friends of the Earth, which 20006 333 N. Michigan Ave 400 Colony Square 9465 Wilshire Blvd. sought reversal of the commission action 1725 K Street, N.W. 274 -8151 (312) 34643460 (404) 692.4655 (213) 1202) 331 -9270 exempting product commercials from the 11/21 fairness doctrine. And the name of Collot J Guerard, wife of the new FCC general

Broadcasting Nov 21 1977 30 counsel, Robert Bruce, was on the brief of $450,000 plus $100,000 covenant not to 1976. WPBT(rv) Miami reported a 152% two intervenors, the Council on Economic compete. Seller is nonstock corporation increase in subscribers -to 46,520 -for Priorities and the United Farm Workers of affiliated with Port Arthur College. Mrs. the period, and WETA.TV Washington an- America, AFL -CIO, which also opposed W.J. Fredeman is chairman of board of nounced 75,646 subscribers in 1976, a the product advertising ruling. directors. Buyer is owned by L.L. Mays, 102% increase. WNET(TV) New York had B.J. McCombs, John M. Shaefer (31.67% 300,100 subscribers, 22% over 1973. The each) and John W. Barger (5%). They also PBS report said the average viewer con- Changing Hands own WOAI -AM -FM San Antonio, Tex., and tribution was $25. have received FCC approval of their Announced $650,000 purchase of KELP(AM) El Paso the The following station sales were an- (BROADCASTING, Sept. 5). KPAC iS on 1250 NUBA is newest khz with 5 kw day and 1 kw night. KPAC- nounced last week, subject to FCC ap- Foundation is laid for National FM operates on 98.5 mhz with 3.8 kw and proval: UHF antenna 380 feet above average terrain. Broadcasters Association WPRW(AM) Manassas, Va.: Sold by at meeting in Washington; Prince William Broadcasting Corp. to Ken- Other station sales approved last week Bahakel is interim president neth Thompson and Robert McKee Jr. for by the FCC include: KAVI -AM -FM Rocky $900,000, plus $150,000 covenant not to Ford, Colo.; WIPC(AM) Lake Wales, Fla.; The prenatal organization of a UHF broad- compete. Seller is principally owned by wTRR(AM) Sanford, Fla.; KSTO -FM Agana, caster's association was concluded last Harold H. Hersch and Harry Sells, also Guam; WBKN(AM)- WGOT(FM) Newton, Monday in Washington. An ad hoc steer- principals of W3R0(AM) Glen Burnie, Md. Miss.; KWRT-AM -FM Boonville, Mo.; WJER- ing committee, appointed at an October Mr. Sells is also Washington communica- AM-FM Dover -New Philadelphia, Ohio; UHF gathering in Charlotte, N.C. tions attorney. Mr. Thompson is Wash- WADK(AM) Newport, R.I.; WHLP(AM)- (BROADCASTING, Oct. 3), moved to file ar- ington -area building contractor. Mr. WIKA(FM) Centerville, Tenn.; KNAM(AM) ticles of association for the group -to be McKee is former general manager of Midland, Tex.; WKTS(AM) Sheboygan, called the National UHF Broadcasters WAVA -AM -FM Arlington, Va., recently sold Wis., and KALG(AM) Alamogordo, N.M. Association (NUBA) - adopted bylaws, by Arthur Arundel for $2.5 million (see page 49). elected interim officers and discussed (BROADCASTING, Oct. 17). WpRW is on UHF priorities. 1460 khz with 5 kw full time. Broker: Cecil Cy Bahakel (Bahakel Broadcasting) was L. Richards Inc. Donations more than double elected president, James Matthews (woru Traverse City, Mich.) vice president, WCEM(AM)- WESP(FM) Cambridge, Md.: Viewer contributions to public television William M. Boyd (WKPT-TV Kingsport, Sold by Community Radio Corp. to VerS- stations increased almost 129% from 1973 Tenn.) secretary and Howard L. Green tandig Broadcasting Inc. for $665,000. to 1976, the Public Broadcasting Service (WENY-TV Elmira, N.Y.) treasurer. Cyril Seller is owned by Joseph I. Goldstein, has announced. The increase was from Vetter (WRBT Baton Rouge), John R. owner of Washington excursion boat line $16.6 million in 1973 to $38 million in Hughes (WEZF -TV Burlington, Vt.) and now in bankruptcy. Mr. Goldstein has no other broadcast interests. Buyer is subsidi- ary of M. Belmont VerStandig Inc., Wash- ington jewelry firm owned by members of Helen VerStandig family. Her son, John D., attorney and jeweler, will vote family interests. They have no other broadcast Negotiations holdings. WCEM is on 1240 khz with 1 kw day and 250 w night. Wasp is on 106.3 Appraisals mhz with 3 kw and antenna 300 feet above Radio average terrain. WKFI(AM) Wilmington, Ohio: Sold by 5 T. V. KW Inc. to Clinton County Radio Inc. for A $223,200. Seller is subsidiary of Gannett Newspapers Co., publicly held publisher of 73 news- CATV papers in 28 states, and owner of WHEC -TV Confidential Rochester, N.Y., and WBRJ(AM) Marietta, Financing Ohio. Paul Miller is chairman, and Allen H. Neuhart president. Buyer is owned by Service Richard Jones and William Jefferay, owners of WDHK(FM) Wilmington. WKFI is 1 kw daytimer on 1090 khz. Broker: (703) 821 -2 552 to Owners Blackburn & Co. Approved The following station sales were approved and last week by the FCC: Cecil L. WPvA-AM -FM Petersburg, Va.: Sold by Sterling Broadcasting Co. to Atlantic Qualified Broadcasting Corp. for $550,000. Seller is owned by Sterling Livingston, who has no Richards, other broadcast interests. Buyer is prin- Buyers cipally owned by Tom Joyner, vice presi- inc. dent of Beasley Broadcast Group. WPVA is 5 kw daytimer on 1290 khz. WPVA -FM is on media brokers 95.3 mhz with 3 kw and antenna 240 feet above average terrain. Suite 408, 7700 Leesburg Pike KPAC -AM -FM Port Arthur, Tex.: Sold by Falkc Church , Va. 22043 Port Arthur College Foundation Inc. to Clear Channel Communications Inc. for

Broadcasting No 21 1977 31 James F. Glover (Maryland Public Broad- and four million. Those are being replaced additional requirements for reporting hir- casting Commission), who were also in at- by 40- channel models equipped with ings, firings, promotions and salary levels. tendance last week, will serve with the in- filtering devices to reduce interference to It also proposes changing the designation terim officers as an interim executive com- television sets. of racial and ethnic origin to conform with mittee. However, with Chairman Charles D. a directive of the Office of Management Mr. Bahakel is enthusiastic about Ferris taking the lead, the commission and Budget. NUBA's potential as a unified voice that refused, by a 4 -to -2 vote, to grant the ex- KMOX was fined $5,000 for a rule viola- could articulate the concerns of indepen- tension. Chairman Ferris said he did not tion rarely if ever uncovered by the com- dent and affiliated UHF broadcasters. think it wise for the commission "to mission at a network -owned station "The meeting covered the entire change the rules because of improper bus- (BROADCASTING, Nov. 14). The commis- waterfront of UHF problems," he said. iness judgments made in the private sec- sion said the station had failed to log com- "The board of directors identified, among tor." And Commissioner Joseph Fogarty mercial announcements properly and sent other UHF concerns, tuner parity, UHF said the commission would "erode" cre- the station a letter of admonition in addi- penetration, cable nonduplication, UHF dibility if it changed the date. tion to imposing the fine. According to the treatment by the rating services, program "Saturated" cable television systems commission staff, field investigators had syndication, national UHF representation, are those with "too many" signals to car - found 125 misloggings of commercial tie - network relations and the general promo- ry-12- channel systems, for instance, ins on one KMOX talk show -some of tion and advancement of the UHF broad- confronted with the requirement to carry which showed only 60 seconds worth of cast industry." more than 12 signals. Some systems com- commercial time for spots that actually ran NUBA plans an open call- for -member- plain of having to delete their "best" dis- as long as two and a half minutes. The sta- ship meeting Feb. 14 in Atlanta. tant signals to accommodate a new local tion is also said to have exceeded the com- one. To deal with the problem, the com- mercial limits it had said in its renewal ap- mission issued a notice of proposed plication that it would observe. All In a day's rulemaking putting forth a variety of The blind -trust matter came up in possible ways of dealing with the problem connection with a petition filed by Rust work for FCC before older -and generally smaller - Craft Broadcasting Co. for reconsideration systems will be required to rebuild, in of an order requiring it to divest itself of a Commissioners deal with full plate 1986, and asking for comments and sug- 3.6% interest in Telecommunications Inc., of items at most recent meeting gestions. which owns a number of cable systems in The potential seriousness of the prob- the service area of Rust Craft's wsry -TV "Saturated" cable television systems, lem was indicated in the report of the Ca- Steubenville, Ohio. Since the interest was revision of the FCC's annual employment ble Bureau's James A. Hudgens that in acquired after the ban was adopted in reporting form, a case involving alleged California alone there are 56 "saturated 1970, the crossownership violates the wrongdoing by a major radio station systems" and that rebuilding would cost a commission's rules. To cure the violation, (CBS's KMOx(AMI St. Louis) in connection total of $15 million. Rust Craft put its interest in a blind trust, with its broadcast of commercials, and a The commission also issued a notice and the Cable Television Bureau recom- decision to take a look at the conditions of proposed rulemaking in an effort to deal mended that the arrangement warranted a under which the FCC permits the estab- with another nagging problem -what is waiver of the rule. However, the Broadcast lishment of blind trusts to avoid violations generally regarded as the failure of the job Bureau raised an objection to the pro- of multiple ownership rules -these were categories and definitions in the employ- cedure. It said that where blind trusts have among the matters the commission dealt ment reporting form to reflect more ac- been used to cure multiple ownership with at its last meeting. curately job positions in the industry. (The problems in broadcasting, their creation Another involved a proposed extension categories are said to have enabled broad- has been enough; a waiver was not re- of the present Jan. 1 deadline the commis- casters to avoid at least the spirit of the quired. And some commissioners, includ- sion had imposed on retail dealers for dis- equal employment opportunity rules.) ing Chairman Ferris and James Quello, posing of 23- channel citizen band radios - The item grew out of a petition for seemed to question the wisdom of permit- a proposal the commission rejected. Chief rulemaking filed by representatives of the ting the use of trusts to cure such prob- Engineer Raymond Spence recom- American Federation of Television and lems. So the matter was put over to the mended- although not very strongly -a Radio Artists and was drafted in the office commission's next regular meeting, on seven -month extension to permit dealers of Commissioner Margita White, who has Nov. 30. To be considered then also is a ca- who have an inventory; to dispose of it in taken the lead in the matter. The notice ble television -television crossownership an orderly and legal manner. Mr. Spence proposes modifying the job categories to matter involving WISC -TV Madison, Wis. says the number of 23- channel sets in make them more reflective of the situation The commission rejected a petition hand is estimated to total between 500,000 in the industry and solicits comments on by Springfield Television Broadcasting Inc., licensee of WRLP -TV Greenfield, Mass., a satellite of WWLP -TV Springfield, Mass., for special protection against cable THE HOLT CORPORATION WEST television systems in the area and for car- riage authorization not required by the A New Professional Service for the Southwest rules. However, the commission granted a request for orders directing systems to afford carriage and nonduplication protec- RObERT D. HANNA tion to which the station was entitled but Specialists in Broadcasting. Radio and which it was not receiving. In a separate but related matter, the Television, Brokerage, Appraisals, commission voted 4 to 2 to approve an ap- Consultation and Financing. plication for construction of a 100 w translator to relay sports programing of WRLP-TV -the games of the Boston THE HOLT CORPORATION Bruins, Boston Celtics and Boston Red Sox -into Springfield. The applicant is BETHLEHEM, PENNA. DALLAS, TEXAS BOGOTA, COLOMBIA Margaret S. Downey, but the financial, BOX 111 -18016 BOX 8205 -75205 APARTADO AEREO 11991 legal and engineering resources are being provided by Springfield Television, the ap- 215- 865 -3715 214- 526 -8081 OVERSEAS 41 -50 -45 plicant's employer. Chairman Ferris and

Broadcasting Nov 21 1977 32 step "to government control and domina- tion." Later in the week, a group of public station managers voiced similar concerns about the President's bill. Mr. Gunn was delivering what many at the opening session of the National Association of Educational Broadcasters annual convention in Washington thought would be no more than a perfunctory speech in accepting an award. But after receiving the NAEB's Distinguished Ser- vice Award, Mr. Gunn embarked on his lengthy and, at times, complicated ex- amination of the new legislation and its possible long -term effects on public broad- casting. The 1,200 conventioners at the session greeted Mr. Gunn's comments with sustained, enthusiastic applause. Mr. Gunn described four "thrusts" in the proposal that should be of concern to public broadcasters: (1) an attempt to change - "in substance, even if not in name" -the Corporation for Public Broadcasting into a corporation for "public telecommunications"; (2) an ever -growing "desire to stretch limited dollars over the greatest number of possible recipients "; (3) "a massive shift" in the balance of power from the local stations to CPB, and (4) "an apparent inclination to impose further restrictions on public broadcasting at the expense of its freedom" "The result of these thrusts," Mr. Gunn said, "is not merely to modify public broadcasting but to restructure American telecommunications in a significant way." On each of the issues he raised, Mr. Full house. The FCC was brought up to its seven -person complement last Tuesday (Nov. Gunn, elaborated extensively. The new 15) when Tyrone Brown was sworn in as a member by U.S. Supreme Court Justice bill, he said, "invites any nonprofit orga- Thurgood Marshall. Mr. Brown's wife, Carolyn, held the Bible during the ceremony (top pic- nization with an educational mission to ap- ture). Among the more than 100 spectators who crowded the commission meeting room ply for public telecommunications grants." for the ceremony were the new commissioner's sons, Christopher, 9, and Michael, 6, and He added that these new groups would be his parents, Mr. and Mrs. Madison Brown of Alexandria, Va. (bottom picture). added to the public broadcasting system in spite of "relatively modest increases in Commissioner White voted against the tions with women's movement, labor, gay funding." item because of what the chairman said liberation and other themes, and use of And on the subject of increased CPB was "the back -door approach" being "underground" news services. The com- and government control, Mr. Gunn said taken. mission found no basis for action in the the administration's plan to transfer con- In other matters, the commission: petition; renewal was granted by a 6 -to -0 trol of the Facilities Act from the Depart- Renewed the licenses for WsM- AM -FM -Tv vote. ment of Health, Education and Welfare to Nashville, but conditioned the action on CPB would greatly enhance the power of the outcome of discrimination complaints the corporation in determining local against the licensee, WsM Inc., now pend- priorities. "The proposal to add two radio ing before the U.S. Equal Employment Gunn guns and two television representatives to the Opportunity Commission. The radio sta- CPB board of 15 does not, in my opinion, tion renewals were conditioned also on the for Carter's redress the balance of power between sta- filing of additional equal employment op- tions and the corporation," he said. portunity information. The commission legislation But it was for the government and renewed the licenses after rejecting a peti- especially the White House that Mr. Gunn tion to deny filed by the Nashville chapter He says proposed bill for reserved his most biting criticism. He was of the National Association for the Advan- public broadcasting would highly critical of the proposed requirement cement of Colored People. mean increased government that 25% of all federal money go to na- Renewed the license of Georgetown and CPB control over medium tional programing, of the new "sunshine" University's noncommercial WGTB(FM) provisions and of the call for special en- Washington, which had been the center of The vice chairman of the Public Broad- forcement of equal employment oppor- controversy among listeners and the casting Service has taken a hard line tunity requirements. He called this general public for some time. The station's against some of the proposals contained in "further intervention" by government in renewal had been deferred since Oct. 1, the public broadcasting legislation offered the management of local public stations as 1975, because of listener complaints of by the Carter administration. compared to commercial stations. "There obscene and indecent language. The sta- Among its faults, said Hartford Gunn is a growing belief," Mr. Gunn said, "that tion made changes in personnel and pro- Jr., are that it could lead to "more and because noncommercial broadcasters re- graming, which resulted in a petition to more obligations and restrictions on non- ceive a portion of their funding from the deny by a listeners group. The group con- commercial broadcasting," that it may federal government, noncommercial tended the station had abandoned a uni- mark an attempt to erode public broadcast- broadcasters are entitled to be and must be que "alternative" format - musical selec- ing's freedom and that it may be the first more controlled and regulated than com-

Broadcasting Nov 21 1977 33 Week's worth of earnings reports from stocks on Broadcasting's index

Current end change Year earlier Net % Per Net Per Company Period/Ended Revenues Change Income Change Share Revenues Income Share

Acton Corp. 9 mo. 9/30 32,615.000 +208.0 3.061.000 +180.0 1.13 10,587,000 1.093.000 .41 Cetec 9 mo. 9/30 32.275.000 + 5.5 574,000 + 42.0 .26 30.586,000 404,000 .18 Comsat 9 mo. 9/30 9.279,780 + 16.1 651,497 + 7.4 .39 7.989.966 606.322 .36 Cowles Communications 9 mo. 9/30 8.232.000 + 6.2 2.520.000 - 9.9 .63 7.750.000 2.795.000 .70 Walt Disney Year 9/30 629,825,000 + 7.8 81,947,000 + 9.8 2.57 583,896.000 74,599.000 2.34

Foote, Cone & Belding 9 mo. 9/30 58,1 1 4.000 + 22.4 4.363.000 + 28.9 1.81 47,547,000 3.887.000 1.44 Gross Telecasting 9 mo. 9/30 5.848,053 + 8.4 1,110,020 + 12.8 1.39 5.395.371 984,381 1.23 Jefferson -Pilot 9 mo. 9/30 449,661,000 + 14.0 58,769.000 + 18.6 2.45 394.339,000 49,545,000 2.06 Kingstip Communication Year 9/30 2,457,884 + 9.7 103,887 - 60.1 .23 2,240,224 260,111 .56 MCA 9 mo. 9/30 225,456.000 + 11.5 27.672.000 + 11.3 1.49 202,216,000 24.670,000 1.34 Moylelab 39 wks. 10/1 20,774,879 + 4.4 353,628 - 18.2 .25 19,887,084 432.352 .31 A.C. Nielsen Year 8/31 269.483,000 + 16.3 20.206.000 + 17.8 1.87 231.653.000 17.148.000 1.62 Ogilvy & Nellie r 9 mo. 9/30 105.326.000 + 34.5 6,520.000 + 40.7 3.38 78,317,000 4.633,000 2.46 Rockwell International Year 9/30 5,858,700,000 + 12.8 144.100.000 + 17.9 3.81 5,195.000,000 122,200,000 3.24 Sonderling 9 mo. 9/30 23,183.000 + 13.3 1.186.000 - 30.0 1.55 20,449,000 1,856,000 1.54 Tektronix 3 mo. 8 /20 120.412.000 + 34.5 11.958.000 + 42.0 .67 89,543,000 8,419.000 .48 Teleprompter 9 mo. 9/30 87,397,000 + 5.6 5,758,000 - .34 82,735,000 (1,501,000) (.09) 'Change too great to be meaningful. merciai broadcasters who receive a license 25% national programing limit would es- 1,815,880. There are currently approxi- from the government that permits them to tablish a "quota system" for the public mately 6.6 million class B shares outstand- profit personally from the use of their system. Public broadcasting, Mr. Shenk - ing. licenses." kan said, should have "no quotas for any Correction. Footnote attached to revenue Mr. Gunn was not alone in voicing his kind of specific programing." 1976 figure for General Instrument in Oct. concerns about the public broadcasting Dr. Frederick Breitenfeld of the Mary- 31 "Weeks Worth" chart, "Includes in- bill. A Wednesday afternoon "NAEB land Center for Public Broadcasting come from sales of operations discon- Speak- Out," a meeting of station man- echoed that sentiment and said the White tinued in 1977," should have referred to agers from around the country, was about House was attempting to require "official 1976 income figure for Globe Broadcast- nothing else. qualifications on programing." ing, explaining its 93.6% drop in earnings. Robert Shenkkan, president of Other managers present, including KLRN(TV) San Antonio, Tex., called the Frank Barreca, KUAT -TV Tucson, Ariz., bill "a little bit frightening" and said the and Michael Collins, WNED -TV Buffalo, N.Y., were critical of the proposed CPB - Media Briefs administered block grants for programing. QUALITY TALKS They would not, the managers said, get Time, please. National Association of CPB out of the programing area as the ad- Broadcasters has petitioned FCC foi FOR ministration intends. According to Mr. seven -month extension of deadline for fil- Collins, CPB would still be reviewing ap- ing comments in latter's inquiry into eco- plications and requests but with a nomic relationship between broadcast and CHAR "legislatively guaranteed" programer's cable television (Docket 21,284). Com- Calgary. Alberta role to decide where its money will be ments are due Dec. 1, and NAB has asked spent. The block grants program "scares that deadline be moved to June 30, 1978. me," said Mr. Barreca. NAB said "complete record cannot exist unless all parties are given reasonable op- portunity to comment." It said questions Financial Briefs commission is asking and answers will re- quire that "substantial portion of research Sharing the wealth. ABC Inc. declared and analysis be conducted by outside re- largest single cash dividend in history search firms ... costly and tortuous pro- when board of directors voted last week to cess." raise quarterly dividend on common stock from 25 cents to 35 cents. It is payable Early buyers. Arbitron Television authori- Dec. 15 to shareholders of record at close ties reports that 82 stations, about 40% of of business Nov. 25. those to which offer was made, have signed new midterm contracts under Continental's 317C is New times for MCA. In entry into publica- the best "guaranteed saving plan," accepting high- measure for any 50 kW AM trans- tion field, MCA Inc. has reached agree- purchase. Performance, ment in principle to acquire New Times er rates now to avoid even higher ones mitter when 125% positive modulation and magazine for undisclosed parice. George old contracts expire (BROADCAST- reserve power capabilities are A. Hirsch, president and publisher, will ING, Sept. 12, et seq). unbeatable. Today's best sound continue to run New Times, which is NAB intern. National Association in 50 kW AM is Continental. biweekly feature news magazine with cir- of Broadcasters is accepting resumes culation of 370,000. for Write for brochure. Continental Electronics single one -year internship in NAB legal Mfg. Co. Box 270879 Dallas, Texas 75227 (214) 381 -7161 Post buys Post. Directors of Washington department, beginning September 1978. Post Co. have authorized company to ac- Association is seeking graduating minority quire up to 300,000 additional shares of its law student who need not have passed bar class B common stock, primarily through examination. At end of year, NAB will block purchases rather than on open mar- help intern find job in government, com- ket. Post has already repurchased 1,762,- munications bar or broadcasting. Applica- 880 class B shares of previously authorized tions should be postmarked no later than

Broadcasting Nov 21 1977 34 The In crowd. There was a kind of inaugural party, if not a ball, in Washington last week Programing that celebrated the acquisition of power in the field of communications policy- making by Democrats of the Carter generation. The party, on Monday, was given in honor of the new FCC chairman, Charles D. Ferris, by CBS, NBC turn former Commissioner Glen Robinson and Marc Porat in their roles as members of the Aspen Institute Program on Communications and Society. The site was Mr. Porat's George- to events, movies town residence, an officially proclaimed historic monument he shares with fellow bachelor (and Washington man -about -town) Steve Martindale. as replacements At one time or another, most of the individuals who are or soon will be playing major roles in the communications policy- making apparatus passed through. There was Henry Geller, for failing series who is to be named to the new post of assistant secretary of commerce for telecom- munications, and Barry Jagoda, Rick Neustadt and Steve Simmons, all members of the Eight series on way out. White House staff with interests in communications matters. (Mr. Neustadt rents an apart- only four are sent in; ment in the Porat -Martindale house.) five others shift time slots Present also were Mary Jo Manning, counsel for the Senate Communications Subcom- as trailing networks adjust mittee, and Harry M. (Chip) Shooshan Ill, who occupies the same job with the House Com- munications Subcommittee. CBS -TV and NBC -TV announced exten- And besides Chairman Ferris, the FCC was represented by Tyrone Brown, who was sive prime time schedule changes last sworn in as a member of the commission the following day (see page 33), and Commis- week, and the philosophy behind them sioner Abbott Washburn. (Commissioners Joseph Fogarty and Margita White were attend- seemed to be: If new series aren't work- ing the National Association of Regulatory Utility Commissioners' convention in New ing, avoid them. Orleans, and Commissioner James (hello, who along with Commissioner White had at- Together, the two networks canceled tended the Western Cable Television Show in San Diego, was working his way back East seven new series and one old one. But by way of Lake Havasu, Ariz., where he owns property. Commissioner Robert E. Lee chose there will be only half that number of not to attend.) series coming aboard as replacements - Federal Trade Commission Chairman Michael Pertschuk was also on hand, as were two for each network. The rest of the Chief Judge David Bazelon and Judge J. Skelly Wright of the U.S. Court of Appeals in empty space will be filled by a new movie Washington. night for CBS on Friday, and a new events There were figures from the past, too -the immediate past in the person of former FCC slot for NBC on Tuesday. Chairman Richard E. Wiley and the more distant past in the persons of another former In addition, CBS shifted four series to chairman, E. William Henry, and two other former commissioners, Kenneth Cox and new time slots while NBC shifted one. Nicholas Johnson. ABC is standing pat, its programers said, Almost as conspicuous as those who were there were those who were not -the usual at least until after Thanksgiving. coterie of industry lobbyists that populates most Washington communications functions. Details of the changes follow: "We explicitly excluded all industry people;" Mr. Porat said. "We didn't want them lobbying" On Dec. 2, CBS will introduce Friday Lobbyists and others in the communications industry in Washington will have their Night at the Movies (9 -11 p.m.). The first chance to rub elbows with Chairman Ferris and Commissioner Brown next month. The hour of that time period has been vacant Broadcasters Club will hold a reception for the two new commission members on Dec. 14, since Logan's Run moved to Monday beginning at 6:30 p.m. (8 -8:30 p.m.). Switch, currently in the 10 -11 p.m. slot on Friday, will move to the same time period on Monday, replacing Rafferty which is canceled. Dec. 1 mailed to Richard E. Daley, Gordon F. Henderson, F. Wallis and should be On Dec. 7, Busting Loose (Wednesday, Wyckoff, assistant general counsel, NAB, White and Ross Cleary, owners of Ottawa 8:30 -9 p.m.) will be replaced by Szysznyk, 1771 N Street, N.W., Washington 20036. cable system. CKOY is on 1310 khz with 50 a situation comedy starring Ned Beatty as kw full time. CKBY -FM is on 105.3 mhz One out of two. FCC Administrative Law an ex- Marine who returns to civilian life as with 74 kw and antenna 1,077 feet above Judge Byron E. Harrison renewed license the of a Washington corn - average terrain. supervisor of wACr(AM) Tuscaloosa, Ala., in sum- munity center. Szysznyk was on the CBS mary decision. In another renewal pro- schedule for five weeks last summer and ceeding, commission remanded for averaged a 35 share, although its perfor- further hearing application of WHBB(AM) Suppliers want to organize mances grew steadily weaker during the Selma, Ala. ALJ Joseph Stirmer had course of its run. issued consent order in that proceeding Broadcast service firms have been invited Beginning Dec. 10, Kojak (Sunday, Nov. 12, 1976, but commission, in to a meeting in Kansas City, Mo., Dec. 10 10 -11 p.m.) and Carol Burnett (Saturday, response to petition by National Citizens to provide a forum to discuss the 10 -11 p.m.) will exchange time periods, Committee for Broadcasting, rejected "decreasing value of conventions, client giving Miss Burnett's foundering comedy judge's order and remanded case to him credit information and music licensing hour the benefit of CBS's strongest series for further review. problems," according to Bo Donovan, line -up of the week as a lead -in. On Dec. Bon marche. CKEY Ltd., subsidiary of broadcast division vice president for Tues- 12, Maude (Monday, 8:30 -9 p.m.) and Bet- Maclean- Hunter Ltd. Toronto, has bought day Productions, who is organizing the ty White (Monday, 8 -8:30 p.m.) will ex- CKOY(AM) -CKBY -FM Ottawa for approxi- gathering. change time periods, until Jan. 9, when mately $3.5 million. Sale is subject to ap- "It's time we met," Mr. Donovan said. Betty White will be replaced by Another proval of Canadian Radio -Television and "Companies that are in the business of Day a new sitcom starring Rhoda's former Telecommunications Commission. Buyer, supplying radio and television stations TV husband, David Groh. According to major Canadian publisher of Maclean's, with products and services have grown to CBS, Another Day concerns "a married Financial Post and Chatelaine, through become part of a multimillion dollar in- couple who find that their share of the various subsidiaries owns CKEY(AM) dustry, of and within themselves. We are American dream seems to be made up of Toronto; CFCN- AM -FM -TV Calgary, Alberta; the 'stepchildren' to everyone else's problems involving their jobs, growing CHYM(AM) Kitchener and CFCO(AM) association and there is an urgent need to children and mounting bills." Chatham, both Ontario, and 14 cable establish lines of communication." For NBC, the first "second season" systems. Douglas C. Trowel) is president of Mr. Donovan also said there is a change will come on Dec. 8, when What CKEY, and Herbert G. Marshall is vice possibility that an association of broadcast Really Happened to the Class of '65? will president of broadcasting for M -H. Seller service firms will be formed at the meet- replace Rosetti and Ryan in the 10 -11 p.m. is CKOY Inc., principally owned by John J. ing. time slot on Thursdays. NBC describes the

Broadcasting Nov 21 1977 35 new show as "dramatic anthology" which scheduling was anything other than coinci- said, is "an inherent problem in American chronicles the lives after commencement dence. (ABC had announced its series broadcasting." of graduates from a fictional high school. first, but with Tuesday night as the original The third and final report talked dollars. The first episode, entitled "Everybody's starting date. The decision to move it up a On Charlie's Angels, Mr. Kiker reported, Girl," follows the fortunes of the girl who night came late in the week before the "advertisers pay ABC $115,000 for a one - had the reputation for being the most series aired.) minute ad, about $35,000 more than they promiscuous in the class. ABC's first installment contained an il- pay to run the same ad at the same time on On Dec. 14, Oregon Rail (Wednesday, lustration of the sampling principle by the the competing shows on CBS and NBC" 9 -10 p.m.) will be replaced by Baa Baa president of Nielsen's media research ser- And as for a new CBS entry canceled after Black Sheep, which has been retitled, vices group, James Lyons, that was repre- three weeks, explained Mr. Kiker, "It's Black Sheep Squadron. Based on the ad- sentative of the general tone. He com- not that Young Daniel Boone was losing ventures of World War II pilot Pappy pared the TV universe to a large bag of money. It just wasn't making enough Boyington and starring Robert Conrad, red, white and black jellybeans, from money and it did not provide a strong lead - Black Sheep began on NBC in September which Nielsen repeatedly extracts a in." 1976 and ran through last August, averag- handful. On another front, Mr. Kiker explained ing a 26 share for the duration. According "If I do that 15 or 20 times," he said, that ABC had raised next year's price for a to NBC's press release on the revamped "recording the black and red and white minute on Monday Night Football from series, "In the new episodes, more count each time, I'll get a pretty good esti- $120,000 to $170,000. Herbert women will be involved in the plots, mate of the number in the entire bag." Maneloveg, vice president of Kenyon & usually in the form of nurses" The first piece ended with the comment Eckhardt, said the "networks might very NBC's new events slot, on Tuesday by ABC correspondent John Martin that well be pricing themselves into a lot of from 9 -11 p.m., will begin "early next "Network executives candidly admit that trouble." Les Brown of The New York year," according to the announcement by those two numbers [ratings and shares] Times said the public is served last, after new programing chief Paul Klein, giving strongly affect their decisions about what the broadcaster's own economic needs, the network a total of four nights running you will see on television." the stockholders', the advertisers' and the (Saturday through Tuesday) with two -hour ABC's second report entailed a general FCC's. slots open at the end of the evening. When discussion of programing strategies - the Tuesday change is implemented, stunting, pretesting, program content con- Mulligan's Stew (9 -10 p.m.) will be can- siderations and schedule shifting -all celed (in its three showings since premier- coming back to the conclusion that the rat- You can't keep a good ing Oct. 25, Stew has averaged an 18 ings are the ultimate determinant. "That is share) and Police Woman will move from why there is some tension here almost ev- network down for long, the 10 -11 p.m. Tuesday spot to the same ery morning before the numbers come in Paley tells affiliates time period on Wednesday, canceling out by teletype," Mr. Martin said. Big Hawaii. The last installment gave a similarly At meeting of their board, CBS's Though certainly more than minor general rundown of the basics of TV ad- chairman says it will once again tinkerings, the adjustments of both net- vertising, and the importance of reign in first place in prime time works leave some of their weakest perfor- demographic ratings in determining what mers technically on the schedules, but the programs to buy, and concluded with this CBS Chairman William S. Paley assured frequency of pre -emptions is considerable comment by Mr. Martin: "Television is the CBS -TV Affiliates Advisory Board last in the sweep and holiday specials bonanza. not just show business, it is a big business, week that CBS -TV's rating troubles are not And none of the networks is saying that one designed to sell audiences to adver- permanent. more changes aren't forthcoming. CBS, tisers, and for now, ratings are the primary "CBS is not a number -three network," for example, has 11 pilots slated for deliv- measure of its success and its failure." he said. "CBS is not a number -two net- ery between now and Dec. 15, according to The bottom -line impact of ratings also work. CBS is a number -one network. And head programer B. Donald Grant -seven came clear in NBC's "Segment 3" series that we shall be. I feel it. I know it. And half -hour comedies, three hour -long within the evening newscast. "Television I'm glad to be around, I hope long dramas and one half -hour drama. "You ratings are important -some critics would enough, so that I can see these develop- cancel a show when you have an appropri- say all- important -for one reason: ments take shape in positive form and ate replacement for it,' he said. "I would money," said correspondent Douglas have you see the reawakening of a great in- certainly anticipate further changes." Kiker in the first report. And while the stitution to a place of formidable promi- segment may have opened with actress nence. Lee Grant (whose series Fay was an early "It is [a position] that we have enjoyed, ratings victim a couple of seasons back) through merit and hard work and some It's all a bag calling A. C. Nielsen's work "Alice in luck, for a number of years, and one that Wonderland" and "bizarre," it continued we expect to have again. And maybe the of jellybeans with NBC's programing chief, Paul Klein, next time it will be- instead of 20 years [in calling Nielsen "the best statistical first place] -maybe 40 years." ABC and NBC evening newscasts measure ever done in the world" and his The 76- year-old Mr. Paley spoke infor- coach audiences In the realities former counterpart at CBS, Mike Dann, mally at a luncheon at which the affiliates of how ratings affect programing saying "the god of the broadcast industry board, meeting in Ocean Reef, Fla., pres- is the A. C. Nielsen Co." Nielsen's Mr. ented him a silver tray bearing the call let- The American television audience has Lyons also explained the sytem for NBC. ters of all CBS -TV affiliates, with this in- been offered two primers on the numbers The second report explained the secrecy scription: "Presented to William S. Paley that determine what shows they will have in which Nielsen's 1,170 sample house- with deep respect and admiration in recog- an opportunity to watch. The discussions holds are kept. NBC interviewed an uni- nition of the 50th anniversary of CBS. He took place on two of the rare programs that dentified Nielsen family, with the husband made it all happen." don't depend on ratings for their sur- explaining that "We don't even realize Mr. Paley also told the board members vival -the ABC Evening News and the [the monitoring system] is here. It's a wire they were "fortunate to be in broadcasting NBC Nightly News. on a TV and a box downstairs," and later ... one of the greatest developments of Since both networks spent several weeks adding "I've heard of a lot of shows that our century," and, in the U.S., the greatest preparing their three -part features, it we thought were excellent, that were broadcasting system in the world. seemed an unlikely coincidence that both knocked off the air." Broadcasting has its critics, but in giving would end up running on Monday, Tues- Mr. Kiker said the ratings tell what most "most of the people of this country what day and Wednesday nights, Nov. 7 -9, of the people want to see and that is "what they want most of the time," he said, "we although both networks denied the everybody gets to see." That, Mr. Dann give a lot of happiness and joy, lots of in-

Broadcasting No 21 1977 36 formation. And we elevate people. I don't One -hour special will feature pro foot- dependence to be innovative and creative, think there's a public in the world more ballers O. J. Simpson, Franco Harris and it is also constrained by the attitudes and knowledgeable than the public is in the Roger Staubach, plus 13- year -old Allyson opinions within all these groups. Televi- U.S." Johnson, "television's youngest hostess." sion certainly does help mold public opin- Most broadcasters "have a conscience Air time is noon (NYT) on Saturday, Dec. ion, but it is also influenced by public and aspirations," he said, and are "con- 3. opinion in return." scious of the responsibility that runs Child care. Grinnell Communications deep" to provide special services to Corp. syndication divison, Dayton, Ohio, Paranormal protest minority groups as well as "try to elevate has begun production on 130 90- second the mass audience to the largest extent features with pediatrician/TV personality The Committee for the Scientific In- possible." Dr. Lendon Smith. Called Housecall with vestigation of Claims of the Paranormal "So I say let's be proud. Let's be happy. Dr. Lendon Smith, series will be available has filed a complaint with the FCC against We've done a good job. I think we have. for syndication by Jan. 1 and is being dis- NBC -TV's Exploring the Unknown, a 90- We have no apologies to make. I just hope tributed by King World Productions, minute special broadcast on Oct. 30. the next 50 years will cause broadcasting Berkeley Heights, N.J. The committee, which says it is con- to progress as far as we have in the past 50 After 25 years. Gene Klavan, who has cerned about the "continuing unbalanced years, and for it to be in the hands peo- of been early morning personality for presentation of alleged `psychic ple who are as conscientious and as con- wNEw(AM) New York for 25 years, an- phenomena "' by NBC, reports that in the cerned about the public generally as I nounced he is leaving station effective in judgment of a "panel of experts" it think we, the so- called pioneers in broad- December. WNEw management said it assembled, the program "presented a casting, have been." hoped to persuade Mr. Klaven to change totally biased point of view in a sensa- his mind, but radio personality insisted his tionalistic manner arousing gullibility in Program Briefs decision was definite. He said he was con- countless viewers." The panel is also said ferring with prospective employer in New to have concluded that disclaimers NBC By any other names. NBC -TV has retitled York. presented "do not overcome the prepon- some of its Saturday morning programs. Bush backing. Bush Foundation, St. Paul, derance of unproved (often disproved) The New Archie /Sabrina House will has awarded three -year $900,000 general theories," when the purpose of the pro- become two half -hour programs, Super- operating grant to Twin Cities Public gram "is to engender false expectations witch (9:30 -10 a.m. NYT) and The Bang - Television, licensee of noncommercial and magical cures" The committee, in a Shang Lalapalooza Show (10 -10:30 KTCA -TV and KTCI -TV there. Funds will be letter to FCC Chairman Charles D. Ferris, a.m.). The Space Sentinels will be new ti- given over three years in amounts of says NBC should not only make "equal tle of The Young Sentinels (9 -9:30 a.m.). $400,000, $300,000 and $200,000. time" available for programing presenting Christmas present. Sun Co. (petroleum) the "scientific viewpoint" on psychic will make public television debut Dec. 24 phenomena, but should also provide nec- by underwriting U.S. segment of TV no oligopoly, essary facilities and funding. The commit- Christmas Around the World, one -hour asserts ABC's Duffy tee also said networks and stations should BBC musical special with live transmis- be required to include such critical opin- ions in future programs dealing with psy- sions from Bethlehem, Jerusalem, Lon- Television programing is not molded by chic events. don, New Zealand, Germany, France, omnipotent executives, a la the movie Jamaica and U.S. Sun's $75,000 grant will "Network," James E. Duffy, president of go for production by South Carolina the ABC -TV Network, told a group of Warning on temptations Educational Television and transmission marketing and sales executives in Atlanta of American segment to BBC and other last week. National Association of Broadcasters parts of show to Public Broadcasting Ser- "There is an image that the networks President Vincent Wasilewski told the vice. are immensely powerful manipulators of Oregon Association of Broadcasters that Weekend shuffle. CBS -TV revised Satur- the mass mind," he said. "In truth, they establishment of a new category of day and Sunday morning line -up, effective are but one element of a complex system" royalties to be paid by broadcasters and Nov. 19 -20. On Saturday, The Skatebirds That system, he said, comprises govern- other users of sound recordings to record moved to 8 a.m. (all times NYT), The ment, advertisers, the creative com- manufacturers and performers would en- Bugs BunnylRoad Runner Show to 9 munity, critics and, "above all," the view- courage more record companies to resort a.m., The Batman / Tarzan Adventure ing public. to payola. He said performers royalties Hour to 10:30 a.m., Space Academy to "Thus," Mr. Duffy said, "although would cost broadcasters, mainly radio 11:30 a.m. and What's New, Mister television has a considerable degree of in- broadcasters, $15 million annually, a sum Magoo? to 1 p.m. Wacko moved to 8:30 a.m., Sunday, into former slot of Ark II, which was canceled. Silverman keeps firing. ABC Entertain- We are pleased to announce the ment President Fred Silverman, stumping closing of our recent transaction: with blistering speeches against pressure groups (BROADCASTING, Nov. 14), gave $7,500,000 another to meeting of American Associa- tion of Advertising Agencies in Chicago TELEVISION STATION KBMA -TV- KANSAS CITY, MO. Nov. 10. He compared pressure group tac- Sold to tics today to anticommunism blacklists of SCRIPPS- HOWARD BROADCASTING CORPORATION 1950's, asking, "At what point does pressure become repressive? .... Pressure groups with their proposed ban on Satur- day morning commercials and other encroachments are close to abridging the advertiser's First Amendment rights to HOWARD E. STARK communicate with his customers" Media Brokers - Consultants For young fans. NBC -TV is producing (212) 355 -0405 what it calls "the first network sports 445 Park Ave. New York, N.Y. 10022 special ever produced for youngsters."

Broadcasting Nov 21 1977 37 that would go directly to the record indus- proceedings have no jury or witnesses. try and create a temptation to engage in Broadcast Journalism "More than that;" he continued, "the more payola. Taking money from the case, by the time it gets to the Supreme broadcasters would also lead to a reduction Court, has been narrowed to its essentials in the quality and quantity of radio ser- Salant says and is limited to its basics." vice, Mr. Wasilewski predicted. At Con- Mr. Salant noted that while the World gress's direction, the register of copyrights Supreme Court Series was available to all through radio is currently studying the merits of creating and television, members of the public performers royalties. is the one for wishing to hear the arguments in Bakke versus University of California (involving broadcast coverage charges of reverse racial discrimination) NBMC has Bakke were alloted only five minutes inside the series He says those who are trying Supreme Court chamber. "Yet which is to radio -TV into lower courts more important he wrote. The National Black Media Coalition is tak- get ?" are knocking on the wrong door Regarding the earlier Brown versus ing on a new line of work programing. - Board NBMC, which has petitioned the FCC to of Education case (mandating CBS News President Richard Salant last school desegregation) Mr. Salant said he deny license renewals of stations it feels week urged that Supreme Court proceed- has thought" that the Americans have not served blacks and has participated "always ings be opened for broadcast coverage. In would have its in commission rulemaking proceedings, better understood meaning doing so, however, he came out against "had they been able, by radio and televi- has produced a 10 -part series of programs those who have been fighting for the right sion, to hear or see the argument And, Bakke u. America. ... for radio entitled trials. NBMC Chairman Pluria Marshall to broadcast lower court 'all deliberate speed' could thus well have "Public knowledge, when all the people been less deliberate describes the organization's first venture -and speedier." have the chance to see and hear for them- into programing as an effort "to get an ac- selves, would be at its maximum if the curate picture out" on the celebrated case court allowed radio microphones first, and Journalists as now pending before the Supreme Court. then television cameras, to attend these NBMC fears the fate of affirmative action diplomats great proceedings," wrote Mr. Salant, who programs throughout the country -in- is also a lawyer, in an article published on cluding those the FCC requires of broad- Questions from network newsmen the New York Times op -ed page last casters at stake in the so- called may have helped pave the way -are Wednesday (Nov. 16). reverse discrimination case. for Sadat visit to Israel He characterized the high court as an The NBMC series was produced and "enigma to many Americans -and often anchored by Tommy Hart, the national Network newsmen assumed roles nor- an ominous enigma at that" despite its im- treasurer of NBMC. The broadcasts three - mally reserved for diplomats last week, pact on society. is time to bring it into minute open with an analysis of the school "It with CBS News anchor Walter Cronkite in the eighth decade of the 20th century. It is integration movement since 1954, then particular ironing out some details for a time that the American people, who are so focus on elements of the Bakke case, and possible, unprecedented address by Egyp- deeply affected by these landmark cases, include interviews, with Archibald Cox, tian President Anwar Sadat before the what the grave issues are representing the defendant, the University understand just Israeli parliament. wrote. of California, and Reynold H. Colvin, about," he In interviews via satellite, first with noted that Supreme Court counsel for Allan Bakke. Mr. Salant President Sadat and then with Israeli proceedings are audio -taped for the benefit Stations subscribing to the series in- Prime Minister Menahem Begin, Mr. the for radio broadcast, no clude WTLC -FM Indianapolis, WLIB(AM). of justices. "So Cronkite not only discussed the prospect additional equipment is needed at all," he WBLS(FM) New York, KCOH(AM) Houston of a Sadat visit to Israel but apparently as that and wNov(AM) Milwaukee. said. And for television, he said helped set an approximate date. Both in- that technology has reached the point terviews were broadcast Monday evening "cameras and camera crews can be on the CBS Evening News with Walter Broadcaster's lament: unobstrusive to the point of invisibility." Cronkite. who tried to break down untapped wealth In form Those have After Mr. Sadat said: "I'm looking for- of over -30 record buyers barriers to broadcast coverage of lower ward to fulfill this visit in the earliest time court trials, he claimed, have had "the possible," Mr. Cronkite asked, "That wrong priority The complexities of Record companies in this country are ... could be, say, within a week ?" President trials give rise to reasonable arguments neglecting a wealth of potential sales: the Sadat replied, "That's right." opposed to broadcasting them. There are over -30 segment of the population that In his later interview with Prime Minis- dangers inherent in broadcasting's poten- tunes in to beautiful music radio stations. ter Begin, Mr. Cronkite conveyed the tial effect on witnesses, on juries." But So said Marlin Taylor, president of Bon- message. "He hinted to me this morn- unlike trials, he added, Supreme Court neville Broadcast Consultants, speaking to ing," he told the prime minister, "that he a group of record manufacturers and thought it might be possible that he would publisher representatives and broadcasters Breakthrough In Birmingham. The be going to Israel if the invitation was in Miami Beach. Because 17% of all radio judge in the Birmingham, Ala., trial of forthcoming within a week or so. Do you listening in the United States is to Raymond Chambliss, accused of bomb- think that's realistic ?" beautiful music (according to Mr. Taylor's ing a church there in 1963 and killing Mr. Begin responded: "Very good news reading of Arbitron surveys), he believes four young girls, allowed audio coverage ... any time, any day he is prepared to the possibilities for record sales "to be tre- of the proceedings last week. CBS come I will receive him cordially at the air- mendous." News equipment was patched into the port, go together with him to Jerusalem, Bonneville's clients (77 stations) courtroom sound system and other net- also present him to the Knesset and let receive "hundreds of listener telephone works and stations picked up from there. him make a speech to our parliament." calls daily" inquiring about where to buy The state supreme court allows broad- ABC News apparently also played a role musical selections played on the radio, he cast coverage of trials at the discretion regarding the necessity of a formal invita- said. But most of this material, according of the judge and with the permission of tion. In its Monday evening news, ABC's to Mr. Taylor, is not available in the prosecution and defense attorneys. Bill Seamons asked: "Mr. Begin, President domestic market; it ranges from foreign Local and network TV broadcasters at- Sadat told ABC News in Cairo today that recordings not for sale in this country to tempted to convince the judge to allow he felt that he hasn't received the proper custom recordings made for the broad- camera coverage using available light, invitation from you because he hasn't re- casters themselves. but he refused . ceived it through diplomatic

Broadcasting Nov 21 1977 38 channels. Now would you tell our ABC vice president of the association. Mr. Gray News audience if you feel you have issued Chasing `60 Minutes' also played the major role in establishing a proper invitation ?" Mr. Begin responded the Mortgage Bankers Association's an- that he thought he had "but if President NBC announces plans to develop nual Janus awards for excellence in eco- Sadat asks for an invitation through diplo- magazine -type show with Frank nomic reporting. matic channels I will consider seriously." as executive producer; ABC has Initial funding for the organization The ABC report then showed Prime plans also, but is silent on details comes from a $3,000 loan from the Minister Begin addressing an assembly of Mortgage Bankers Association, which also Canadian Jews and saying, "Before I en- The NBC -TV prime -time schedule next is providing space and facilities in its tered this hall a representative of Ameri- season will include a weekly one -hour Washington headquarters. Annual mem- can television told me that his colleague in news magazine program. The announce- bership fees are $10 and the dozen or so Cairo said President Sadat said that he ment came last week from NBC News founding members currently are seeking didn't yet receive an invitation from me President Lester M. Crystal before the out about 40 others known to be specializ- through diplomatic channels." Mr. Begin NBC -TV Affiliate Board of Delegates ing in economic reporting. The association said such an invitation would be forthcom- meeting in Maui, Hawaii. is open to writers, producers and on -air re- ing. Although Mr. Crystal said "we cannot porters from radio and television. NBC's report that evening included a specify the precise format at this time," he Aside from Messrs. Cordtz and Gray, telephone call earlier from anchor John did explain that the show would begin in other officers are Alan Schaertel, AP Chancellor to Mr. Begin, who called Mr. September, that it would have more than Radio, Washington, vice president; Sadat's plans to go to Israel "a very posi- one principal reporter, and that it would be William Curnow, WJR -TV Detroit, treas- tive development." adapted from NBC News's Weekend urer, and Ann Darlington, Public Broad- When questioned on Mr. Sadat's state- ( "Closed Circuit," Nov. 14). casting Service, Washington assistant ment that the Palestinians might be repre- Moving from Weekend -which will con- treasurer. sented at a Mideast peace conference in tinue to air the first Saturday of each of Geneva by an American professor month from 11:30 p.m. to 1 a.m. through Palestinian origin, Mr. Begin said the June -to the new magazine program will Emmys for news again representative "may be a professor, a doc- be NBC News senior executive producer, tor, even a tailor" but not "a member or a Reuven Frank. considered by NATAS nominee" of the Palestine Liberation Or- Mr. Crystal characterized the program's ganization. concept and format as "flexible," claiming The National Academy of Television Arts to that it generally will present "a number of and Sciences is anxious resume giving stories." However, he added that "the for- awards in the category of news after an ab- Journalism Briefs mat will allow, when desirable, dealing sence of three years. The awards commit- is at- with a single subject." Mr. Crystal said the tee, headed by producer Craig Fisher, Alma mater honors. Late Edward R. Mur- program will be "topical, investigative and tempting to restructure the awards system row, alumnus of Washington State Univer- hard- edged." for news to make it acceptable to both the and the networks. NATAS would sity, will be honored at journalism sym- NBC is the first competing network to academy in its first posium to be held at college's Pullman, give any specifics regarding its plans to like Emmy telecasts news but a for Wash., campus next April. Speakers ten- challenge CBS's 60 Minutes in the weekly objective is to set up system the a spokesman tatively set to participate include Frank news magazine field. ABC also is working awarding of news prizes, was of several Stanton, former vice chairman of CBS up an entry and while it is understood to said. The news issue one trustees Inc.; Bill Monroe, NBC News, and be targeted for production next spring brought up at NATAS's board of in New where a new con- Howard K. Smith, ABC News and long- with a possible air date in the summer or meeting York, bylaws were adopted by time associate of Mr. Murrow. Subject of fall, ABC is remaining silent. stitution and discussions will be First Amendment and trustees from 13 chapters throughout the broadcasting. Janet Murrow, widow of country (not including Los Angeles which CBS newsman, will also be honored at has its own Academy of Television Arts banquet. University has received funding Bankers lend hand, cash and Sciences). its daytime Emmy help from CBS and Ford Foundation is as journalists organize NATAS also said awaiting approval of request for additional awards will be telecast on ABC -TV in support from National Endowment for economic reporting group 1978, on CBS -TV in 1979 and on NBC - Humanities before producing definite pro- TV in 1980. gram schedule. Counting on unity as the answer to prob- lems they've found in their craft, a group Front page winners. Among winners of of broadcasters specializing in economic annual Front Page awards given by news reporting have banded together as Snyder wants a mirror Newswomen's Club of New York were the Economic News Broadcasters Associa- Sharon Sopher, NBC -TV, for TV news tion. NBC -TV's Tom Snyder decried the lack of feature writing of Black Muslim story and According to Dan Cordtz, ABC News news coverage of the television business Roberta Altman, WRVR(FM) New York, economic editor who was elected president in an extemporaneous introduction to his for radio feature writing of breast cancer of the association at a meeting in New Tomorrow program Nov. 16. series that aired on wPtx -FM there. York, efforts will be made to beef up the Recent executive changes at CBS and One more time. U.S. Court of Appeals in amount and quality of economics report- NBC and the cutback of 300 employes at Washington has agreed to rehear case in- ing on the air. NBC are major news stories he said. volving FCC rule requiring that noncom- Broadcasting has no tradition of cover- "These are your airwaves, [and) so I think mercial broadcasters retain audio record- ing economic news and it has not done a your networks are responsible for explain- ings of public affairs programs for 60 days. good job, he said, adding that the "organi- ing to you what's going on" He attributed Three -judge panel of court, in 2 -to -1 opin- zation will help economic reporters do the lack of coverage to the media's tradi- ion, had held that rule was unconstitu- their job by sharing story ideas, tech- tional reluctance to report too heavily the tional -that it violated equal protection of niques and even advice about sources" goings -on within their own business. law guarantee -since commission does with local reporters unable to devote full Mr. Snyder also said that "there are a lot not impose same requirement on commer- time to that beat. of paranoid people who are afraid of being cial broadcasters. Commission requested Credited with initiating the idea of an fired" at NBC, and he compared the at- review by full nine -judge bench of D.C. association is Robert Gray, public relations mosphere within the broadcast world to circuit, and court said case will be reheard director for the Mortgage Bankers the movie "Network," which he called Jan. 4. Association, who is serving as executive "an understatement ?'

Broadcasting Nov 21 1977 39 present a hazard to the national interest, Equipment & Engineering particularly if the President wanted to ad- NASA has prototype dress the nation or to activate the emergency broadcast service. of emergency radio Who dropped ABC, CBS, and NBC had learned from the 1965 experience. They had installed or that uses satellite stitches during upgraded existing emergency power equipment. The four stations contacted Receiver or transmitter can N.Y. blackout? - fit into and, says WABC(AM), WCBS(AM), WNBC(AM) and briefcase agency, by beaming to ATS -6, could Report on last summer's crisis woit (Afro -are among 500 the government be useful in remote and by FCC Commissioner White says has lent emergency power equipment areas broadcasters were down only briefly under the Broadcast Station Protection when other communications fail wire Program, established in 1963. As a result, but the services, which The National Aeronautics and Space Ad- EBS although commercial power was for provide notification, were down ministration, which was taken out of the silent for inordinate period up to 24 hours, the television networks space communications business four years were out of service between 25 seconds ago by White House order, is demonstrat- Radio service and television network orig- and seven minutes and the radio stations ing a radio station it has developed in the inations in New York survived last July's were off the air only ". "momentarily tradition of the Dick Tracy wrist radio that power blackout with only brief interrup- But the wire services were not prepared. could put it back in. tions. But the wire services, on which the They lost electric power for 12 a period of The station add the receiving device are broadcasters relied for news -and which to 19 hours. And the four radio stations each designed to fit into a briefcase. The transmit emergency broadcast service contacted "would have been unable re- to transmitter runs on batteries can oper- notices to radio stations throughout the ceive an [EBS] activation notice notice -it " - ate off a car battery it communicates country -were silent from 12 to 19 hours. to switch to the -and emergency system - with watts power through an orbiting Those were among the findings in a re- "through the wire 20 services," Commis- communications satellite. Because of their port prepared by the FCC's defense com- sioner White said. But, she added, both size, the transmitter and receiver can be missioner, Margita White. Commissioner wire services "are making plans to remedy White initiated an inquiry, patterned after the situation." carried in a car, truck or airplane, accord- ing to Dr. James P Brown, a NASA one the commission conducted after the The consequence of a failure on the part spokesman. Northeast suffered a power loss in 1965, of the wire service operations extends NASA officials have been showing the that was directed at the networks, four beyond New York. The wire services pro- device off to . government agencies that radio stations, wire services and six com- vide not only information about emergen- might have use for a communications mon carriers based in New York. cies but also EBS activation notices to sub- system that can operate in remote areas or Commissioner White noted that broad- scribers among the nation's 8,400 radio in casters provide a valuable service in stations. emergencies. Officials cite its potential emergencies and said disruptions could value to agents of the Naturalization and Immigration Service, for instance, or to cities that have lost ordinary communica- Frequencies must be split tions systems in floods. with Third World, says UCC Two weeks ago, NASA officials demon- strated the system for representatives of The United Church of Christ urged the the Office of Telecommunications Policy, U.S. government last week to make certain the Department of Health, Education and that Third World nations are given an Welfare and the Department of Transpor- "equitable share" of the airwaves and the tation. Some officials use the system to right to determine what messages they will contact another station at the Shock receive from satellites that are under U.S. Trauma Center at the University of Mary- control. land hospital in Baltimore. The signals This call was sounded by the Rev. Dr. were beamed by way of the NASA -built Avery D. Post, president of the United experimental satellite, ATS -6, stationed Church of Christ, in a talk before the 23,000 miles above Christmas Island in HAVE YOU United Church Board for World Ministries the Pacific Ocean. in Grand Rapids, Mich., where he also NASA officials hope government agen- EVER HEARD asked the church to prepare to participate cies will be sufficiently interested to con- in the 1979 World Administrative Radio sider seeking funds for a satellite service, A RAINBOW? Conference. either individually or jointly. What NASA The TANNER MUSICAL SPECTRUM offers He asserted the church must "stand officials would be happy to receive is a re- the broadcaster all formats for auto- with the Third World in its struggle for an quest that it build the satellite system mated or semi-automated systems with - a RAINBOW OF SOUNDS. equitable share of the electronic frequen- and White House authority to undertake BEAUTIFUL MUSIC is Pacific Green. not cies and for satellite control." Going the project. background but foreground music. beyond that, he said that developing na- NASA was moved out of the satellite MOR is Bright Blue in three tions "have a right to be free from bom- communications business by a White distinct formats. bardment Yankee lux- with CONTEMPORARY comes in Red Satin of peddlers pushing House concerned leaving that work to Rock designed especially for the ury goods" and also "have a right in an in- private enterprise. NASA officials have 18 -34 market. terdependent world to plug into our tech- long held that that was a mistake and that, COUNTRY is our TANner Country with nology for purposes they select, or to as a result, U.S. is losing the lead in all the country hits from 1949 through today! refuse it altogether." satellite communications technology. Dr. Post said the U.S. contends that the NASA OUR MUSICAL SPECTRUM comes in officials do not hold the these four beautiful cokxs.. you can flow of satellite signals should not be briefcase -size radio out as a technological add "PROFITABLE BLACK" to your SALES restricted between nations as a matter of breakthrough. Dr. Brown said it represents RAINBOW! Call Kurt Alexander or Keith freedom, but he called this argument technology "at least five years old." It was (901) Lee collect at 320-4340. "misleading." He claimed the U.S. wants a put together, he said, "with parts that were WILLIAM 0 . free flow of signals because "we can over- in the lab" and some that were purchased. TannEA whelm any other nation by our ability to But, he said, "it was designed for the pur- . OMPAN V, INC. transmit political, cultural and, more im- pose of demonstrating that there is tech- portant, commercial messages." nology that is available but little known."

Broadcasting Nov 21 1977 40 try lighting arrangements." It controls Technical Briefs dimming capability of large electric lamps or luminaries on television /theatrical Getting cheaper. Price cuts for home stages and remote television locations. video cassette recorders have been an- Growing market. Figures released by nounced by Sony, manufacturer of Electronic Industries Association show SPECIALISTS Betamax, and Zenith, Sony licensee. 149.3% rise in number of consumer video Sony's units will now list at $1,085 and tape recorder /player units imported Zenith's at $995, both down from $1,300. (BROADCASTING, Oct. 24) in first nine in Coming in time for Christmas buying months of 1977. According to EIA, rush, prices are now similar to competing 115,411 units were imported, compared to unit sold by RCA at $995 list. Sony 46,297 in first three quarters of 1976. spokesman said its cut was due to in- CABLE creased production volume and parts sav- ings. Applications speed -up. FCC Broadcast UHF applicant asks FINANCING Bureau is considering proposal to for crack at Salt Lake streamline AM applications procedures by before FCC drops in V extending use of so- called "standard" directional antenna patterns, defined by An applicant for a new UHF station in Salt computerized method of calculation, to Lake City has asked the FCC to give it a stations now using older system of autho- chance before dropping a new VHF into It's the rized patterns. Under present rules, only that city. Springfield Television of Utah only applications for new stations and for major Inc. asked the commission to approve its changes employ computerized system. television application, which, it said, "will thing we do Commission said if all stations were eliminate the commission's relying upon switched to new systems "savings in pro- models, forecasts, hypotheticals and cessing time would be significant." Possi- speculations in determining whether UHF ...so we ble detriment would be reduction of pre- will succeed or fail." It requested the com- dicted service areas for some stations with mission to remove Salt Lake City from its increases for others. Comments on pro- list of proposed drop -in sites. do it WELL! posal (Docket 21,473) are due Jan. 23, According to Springfield, the drop -in 1978; replies Feb. 22. proposals are based on the assumption Sound by numbers. 3M Co. and BBC at that UHF stations cannot compete eco- New York press conference unveiled pro- nomically with VHF. Studies concluding totype digital audio mastering system that, it pointed out, have recently been WE'LL PROVIDE FUNDS ( "Closed Circuit," Oct. 24), said to questioned (BROADCASTING, Nov. 7). "If achieve signal -to -noise ratio of better than this [UHF] station fails, then even At a Competitive Term and 90 db compared with 68 db ratio of "high- Springfield TV might have to concede that Interest Rate est grade analog recording system cur- the drop -in VHF station might be neces- rently available." 3M expects to produce sary. However, the petition said, "if the to allow you to buy an station succeeds ... then the commission three systems by mid -1978, with full existing cable system. manufacturing under way by late next year must concede that a drop -in VHF channel is not required." or by early 1979. Systems are to include to refinance your current two -track stereo recorder and 32 -track pre- Springfield has asked the commission to mix recorder, using one -inch tape. Target grant its application for the UHF facility short -term loans over a price is said to be under $150,000. and see what happens. "At the very least," longer period of time. it said, the Calling all disks. Society of Motion Pic- commission should not put the ture and Television Engineers study group proposed station "under the cloud of a po- to expand your existing tential VHF drop -in competitor." The on video disk is preparing questionnaire system. inviting potential disk manufacturers to Association of Maximum Service submit "position papers" describing Telecasters also filed in support of the Springfield systems in development and receptiveness petition. to drafting of industrywide disk standard. Need to know more? Study group hopes to have results tabul- ated by its next meeting, which is set for Industry group says Carter Call Phil Thoben, National Association of Broadcasters con- Asst Vice President. vention next April. was wrong about set prices

On Sony bandwagon. Hubbard Broadcast- Prices of American - produced color ing, group owner based in St. Paul, has television sets have declined since July 1, placed $300,000 order for five Sony when the U.S. signed an agreement with BVH -1000 (Omega) high band video Japan to limit the number of sets coming recorders in addition to one purchased into this country, according to the Com- earlier for its three TV stations. Units are mittee to Preserve American Color Televi- also equipped with BVT 1000 time base sion. The decline runs counter to the !irstmark Financial correctors. White House warning that the agreement Firstmark Financial Corp. Dimmer lighting patent. Patent has been would force a 10% rise in domestic prices. Communications Finance Div. granted to Salvatore J. Bonsignore, staff CPACT, an industry association, said the 110 E. Washington Street lighting consultant, CBS -TV, and Sabert prices should continue to fall through the Indianapolis, Indiana 46204 N. Howell, senior project engineer, CBS - rest of this year and into the winter of (317) 638 -1331 TV, for new controlled dimmer lighting 1978. It has urged President Carter to system they jointly developed. CBS said restudy the government economists' posi- invention has "significant operational and tion that "imports always save consumers economic advantages over current indus- billions of dollars."

Broadcasting Nov 21 1977 41 Cablecasting'' ....-...®.op

Two -way cable . PBDORA]d poised for Datra,tIO N ÓLDTLMLLSCID LS major test FEISS OViE PINWHEEL POSSE, e in Columbus ACCESS

UR. NEWS WCINt4 Warner Cable's Hauser is ICE UPDATE COLT/MS betting more than $10 million e on the proposition that SPORTS NEWS WTTV4 the medium's time has come 690nEE$ IDSANANLIS e RIS S¡Ocxs WTVNç Warner Cable Corp.'s Qube experiment 6BORDIERS COLURDPW NEWS kicks off in Columbus, Ohio, on Dec. 1 with a lot more riding on it than the com- PLCLAG RLLGIQIA WED( pany's own $10 million -plus investment. O PENIS PROGRAMS CINCINNATI A big part of the cable industry's future, too, may be determined there. "How do you hook up the television 0 households that don't subscribe to cable, H.t,,. NUAxti T OM4 AUDIENCE CIE-PEA/TO most of them in the urban markets? I PROGRAMS think it was our perception that cable had O AU':-' ..1,,, Wows u to have a new product and that the channel TIL'+ AND LEARN COLOSSUS of subscription pay was not a sufficient product all by itself to make that kind of dramatic leap forward in the urban mar- kets." Those were his thoughts some four years ago, recalls Gustave M. Hauser, chairman and chief executive officer of Warner Cable, as he describes what his company has done about it. The vehicle for that "dramatic leap" he and his col- leagues have come up with is Qube, a proj- ect combining conventional television, community channels, premium program- ing on a pay -per -view basis -and the capacity for subscribers to talk back to their TV's. The control panel being installed in Co- lumbus homes offers 30 channel choices, equally divided among "television" (four local stations, five imported signals and program listings); "community" (ranging TV's Chinese menu. The columns are P (premium), C (community) and T (television) and from a daily package of local programs on Warner Cable Corp. is counting on Qube subscribers in Columbus, Ohio, to experiment Columbus Alive to all -day fare for pre- with each -and still be hungry for more. Beginning Dec. 1, Warner will be activating the schoolers on Pinwheel), and "premium" home terminals for its two -way cable system. Those in column P are priced on a pay-per- (with a variety of new and classic movies, view basis; columns C and T are included in the monthly subscription charge. Pushing P at sports, arts programs and educational the bottom and 2 at the left, for example, Would send the film Network into the home for a courses at a price range from $1 to $3.50). charge of $3.50. Cl offers "Columbus Alive;' original programing from Columbus; 15 Is an Added to that are five "response" but- imported TV signal. And if a subscriber's interested in playing along with a local game tons allowing subscribers to participate in show, predicting the plays during a football game, buying a product, or even registering local game shows, vote on referenda, take sentiment with a politician, there are the five "response" buttons on the right, with yes, no quizzes and purchase products and -as al- and multiple- choice capacity. The home terminals are being manufactured by Pioneer, of ready offered during a preview Nov. 12- Japan, for an undisclosed price. predict the plays of a football game. The "home security option" (fire, burglary and emergency service) will be available done before," he says.) However, been attracting researcher interest.) next April. Warner's Columbus franchise does have a On the production end, Mr. Hauser For the 26,500 subscribers to Warner's universe of more than 100,000 homes. claims the company is currently negotiat- pre-Qube Columbus system, installation As Mr. Hauser explains, the city of Co- ing with some 150 sources. He says there of the new home terminal runs $9.95; for lumbus was a clear choice for the experi- have been no special favors from other new subscribers, the initial hook -up fee is ment -with a fairly new, already built divisions of Warner Communications Inc., $19.95. Thereafter, the monthly service system; a "healthy and hospitable" and in particular, "our relationship with charge is $10.95 plus whatever pay pro- regulatory environment, and the demog- Warner Bros. is no different than with graming may be bought. A one -time raphics that have made it a test market for other picture companies." And while other charge of $10 brings in six stereo radio a variety of companies. (With Qube's Warner activities such as its Atari video channels, 24 hours per day. Without any ability to show just what each of its sub- games may one day be "integrated," he precedent to go by and with marketing still scribers is watching at a given time and to said the skills needed for Qube now "are under way, Mr. Hauser will not talk sub- have subscribers register their interest in a not duplicated anywhere in the company." scriber numbers. ( "This has never been specific product or service, Warner has Within 55,000 square feet in studio and

Broadcasting No 21 1977 42 Taking care of business. Since many of its members were attending the Western Cable Show in San Diego. (BROADCASTING, Nov. 14), the National Cable Television Association held a meeting of its board of directors there at the same time. After a briefing on President Carter's plans for public broadcasting by Richard Neustadt, assistant director of the White House domestic policy staff, and Robert Sachs, consultant to the Office of Telecom- munications Policy, the board pledged NCTA's support and urged that "both the administra- tion and Congress provide equality among media in establishing and administering all public broadcasting programs". Live television coverage of Congress was another proposal the board voted to support and said such coverage should be provided by the "appropriate bodies of the Congress rather than by any private interest:' In other actions, the NCTA board: Voted its "appreciation" of former FCC Chairman Richard Wiley for "his unparalleled leadership of the commission:' A statement by the board said under Mr. Wiley's steward- ship, the cable industry received "very fair treatment:' setting in motion a deregulatory Hauser trend the board hopes the new FCC Chairman Charles Ferris will continue. It said Mr. Wiley's "industry, his fair and open treatment of all viewpoints and his unstinting efforts on administrative space in Columbus (there behalf of the public interest will forever identify him as a singularly effective public ser- are about 250 employes so far), Warner vant:' RCA for has nine color cameras studio Authorized the association to seek court relief from the FCC's refusal to prohibit ex- well and remote work as as more than clusive, long -term contracts obtained by television networks and local broadcasters that three dozen Sony three -quarter -inch deny motion pictures to pay cable programers. video -tape recorders. Among other things, Approved NCTA's hiring of an outside accoutning firm to prepare formal comments on in a this equipment (in three studios, one an American Institute of Certified Public accounting white paper that recommends stan- shopping mall) will be used to program dardization of accounting practices in the cable television industry. Columbus Alive and other local shows Selected Washington for the site of the 1981 NCTA convention. It will be held at the which Mr. Hauser says "in effect is public Sheraton Park hotel, April 26 -29. access, but we organize it." Then there is Established a Jerry Greene Memorial Award to recognize "outstanding leaders in the the pay - per-view programing, which will industry who are under 40 years old:' Mr. Greene, an NCTA board member, was killed in a originate both nationally and interna- plane crash in August. tionally, ranging from Cafe Manhattan Scheduled the next meeting of the board for Feb. 13 -14, 1978, in Boca Raton, Fla. (featuring New York nightclub acts) to the special A Spectacular Evening in Paris, a co- production of Warner Communications is decision eliminating all but one of six Inc. and the Societe Francaise de Produc- Cable Briefs standards to which commission held local tion, Paris, said to represent an investment cable television system franchising au- of about $400,000 (BROADCASTING, Oct. California buy. Viacom International, ca- thorities. Standard limits franchise fee to 31). Aside from offering the original pay 3% of gross revenues -5% if case for high- fare on its own Qube system, Warner plans ble multiple system operator, has Valley er fee can be made. And one modification to syndicate it elsewhere. purchased Napa Cablevision, Napa, Calif., for provides for inclusion of pay cable The home terminal, manufactured by undisclosed amount, from American Cable Television (50 %) and revenues in base on which fee is based. the Japanese firm, Pioneer, includes a key in William P. Brooks, John R. Hancock, Alan Cable operators involved suit -Focus to prevent unwanted purchases. After a R. Young, Thomas L. Young and Richard Cable of Oakland Inc., Teleprompter pay program is selected, a subscriber has E. Evenson (together 50%). System serves Corp. and Warner Cable Corp. -filed their two minutes to change his mind before it more than 7,200 subscribers, 1,500 of petitions for review with U.S. Court of Ap- is recorded for billing purposes. The whom also receive Home Box Office pay peals for Ninth Circuit, in San Francisco. monthly bill for pay -per- viewing will be Broker: & similar to for long- programing. Harmon Co., VIM version of cable vista. Young & one distance telephone Denver. calls. An "adult" channel will be available Rubicam has issued booklet, "The upon request; Warner does not, however, If this is simplification, keep it compli- Emerging Video Environment," which plan to program X -rated films. cated. FCC actions simplifying, and in estimates that by end of 1981 30% of U.S. While the premium programing will be some cases eliminating, certification pro- homes will be connected via cable televi- uninterrupted, Warner will be selling com- cedures has been appealed by three cable sion, and that pay television will have mercial time on its community channels television system operators. Among them three to four million subscribers. and in both "spot" and long forms. Ac- cording to Mr. Hauser, Qube representa- tives have been talking to major national advertisers, with some local advertisers al- í7.4C ready on board. Mr. Hauser likens the pro- =a t ar- cess to "throwing darts." Given Qube's AM -FM TRANSMITTERS ability to "narrowcast" (be selective about which homes will receive a signal), Mr. Hauser says programs could be targeted ...give only for a specific audience, say doctors or union members. you How Qube will develop, Mr. Hauser claims not to know. He views the Colum- something bus experiment as another step in the "evolution" of the industry and speaks of EXTE 4 a "very creative environment and willing- ness to explore.' "Some of them [Qube's programs and services) will be successful. ro r7 C CORPORATION Some of them will not be. In the next 212 WELSH POOL RD . LIONVILLE. PA 19753 12151 )6)0444 S nl,on.c co,porabon,s a subvd,uv of sfOe, P,pdUCls co ,n< city," he says, Warner's approach may look 1.10901, and dope.eb,41v Once 1937 "very different from this Qube."

Broadcasting Nov 21 1977 43 The Broadcasting PlaylistnNov 21

Contemporary Play Da( 'k

Last This Solid rock. From Out of the Blue (LP) comes Turn to Stone (United week week Title O Artist Label Artists /Jet), Electric Light Orchestra's latest single that bolts on to 5 1 Don't It Make My Brown Eyes Blued C.Gayle United Artists "Playlist" this week at 35. This three -week -old rocker (released the 2 2 You Light Up My Lifeo Debby Boone Warner Bros. same week as the album) is "a superior song :' says Bob James of 1 3 Boogie Nighlso'footways Epic- KBDF(AM) Eugene, Ore., who also calls it "an outstanding piece of 3 4 Nobody Does It Better° Carly Simon Elektra /Asylum music:' WBSR (AM) Pensacola, Fla., is playing ELO, too, and music 7 5 How Deep Is Your Love° Bee Gees RSO director Dan Ingram says the record is "excellently produced. It's pretty heavy; full of hooks :' There's a for music direc- 4 6 Theme from "Star Wars "o Meco Millennium Wing It. choice tors who have decided to add the latest Wings single: both sides of 6 7 Were All Alone° Rita Coolidge A &M the record are A's. Paul McCartney's Mull of Kintyre (Capitol) is in a 10 8 Babtç What a Big Surprise° Chicago Columbia ballad vein while the flip side, Girls' School, is fast -paced. WBSR is 12 9 Heaven on the Seventh Flooro Paul Nicholas RSO playing Girls' School because "it's good old Beatles/McCartney rock 13 10 Blue Bayouo Linda Ronstadt Asylum 'n' roll :' says Mr. Ingram. But Mull of Kintyre is the more versatile of 9 11 It's Ecstasy ... O Barry White 20th Century the two, says Ron McKay of WKIx(AM) Raleigh, N.C., where both sides 17 M 12 You Make Louis' FunO Fleetwood Mac Warner Bros. are played. "I think it has the same appeal as Hey Jude: it's a sing - along record with bagpipe effects. Very catchy. Girls' School is 8 13 I Feel Loue° Donna Summer Casablanca awfully rough. It's one of those records you don't touch before 3 p.m :' 20 L714 Native New Yorkero Odyssey RCA Rewarding research. If You Leave Me Now (Columbia) by Chicago 3 I &116 in Love LTD A &M Back Again° (a record that is more than a year old) is number one at KFxM(AM), a 18 Just Remember I Loue YouO Flrefall Atlantic top -rated San Bernardino, Calif., contemporary. Jeff Salgo, director of 15 17 Brick House° Commodores Motown operations, explains the theory behind the station's unusual survey 16 18 That's Rock 'n' Rollo Shaun Cassidy Warner Bros. technique: "Just because people stop buying a record doesn't mean it 18 19 It's So Easy° Linda Ronstadt Asylum they don't like anymore:' Each week, researchers telephone about 100 people (chosen at random) and ask respondents to rate a list of 21 20 We Just Disagree° Dave Mason Columbia about 50 records (both old and current) on a scale from "I love it" to "I 19 21 Help Is on Its WayD Little River Band Capitol hate it :' 33N 22 Baby Come Backo Player RSO 23 23 Daybreak° Barry Manilow Arista Country 27 24 Swingtown0 Steve Miller Band Capitol Last This 24 25 Isn't It Timed The Babys Chrysalis week week Title O Artist Label

25 26 Sentimental Ladyo Bob Welch Capitol 6 M 1 Blue Bayouo Linda Ronstadt Elektra 29 27 Gone The Faro England Dan & John Ford Coley .. Big Tree 10 M 2 Here You Come Again° Dolly Parton RCA 26 28 Your Smiling Faced James Taylor Columbia 1 3 The Wurlitzer Prized Waylon Jennings RCA -M 29 Short Peopled Randy Newman Warner Bros. 4 4 I'm Just a Country Boyo Don Williams ABC /Dot 28 30 She Did Ito Eric Carmen Arista 2 5 More to Meo Charley Pride RCA 34 31 We Are the Champions Queen Elektra 18 M 6 Come a Little Bit Closers Johnny Duncan Columbia 42 0 32 Come Sail Awayo Styx A &M 12 M 7 One of a Kind Timmy Wynette Epic 14 33 Keep It Comin' LoueD K.C. /Sunshine Band TK 3 8 Heaven Is Just a Sin Awayo Kendall. Ovation 45 LT 34 She's Not Thereo Santana Columbia 21 M 9 Fools Fall in Loueo Jacky Ward Mercury -M 35 Turn to Stone° Electric Light Orchestra UA/Jet 5 10 Shame on Meo Donna Fargo Warner Bros. 35 38 Here You Come Again° Dolly Parton RCA 9 11 Roses for Mamao C.W. McCall Polydor 43 0 37 Slip Sliding Awayo Paul Simon Columbia 22 N12 Still the Oneo Bill Anderson MCA -L7 38 You're in My Heart o Rod Stewart Warner Bros. 7 13 From Graceland to the Promised Lando M. Haggard MCA 32 39 Cold as Ice° Foreigner... Atlantic 11 14 Let Me Down Easyo Christy Lane GRT 41 40 Hey Deanieu Shaun Cassidy Warner Bros. 8 15 Once in a Lifetime Thingo John Wesley Ryles.... ABC /Dot 37 41 You Can't Turn Me OffL High Inergy Gordy /Motown - M18 Born to Love Meo Ray Price ABC - 1142 Desiree° Nell Diamond Columbia 23 M 17 I'm Knee Deep in Loving You° Dave L Sugar RCA 48 M43 Run Around Sueo Leif Garrett Atlantic 14 18 Loue is Just a Game° Larry Gatlin Monument 36 44 Send in the Clownso Judy Collins Elektra 15 19 You Light Up My Lifeo Debby Boone Warner Bros.

30 45 Swaying to the Music° Johnny Rivers . Big Tree 20 20 You Ought to Hear Me Cryo Willie Nelson RCA 47 46 Do Your Dance° Rose Royce Warner Bros. - 1121 What're You Doing 7bnighto Janie Fricke .. Columbia 50 47 My Wayo Elvis Presley RCA 25 22 Everyday I Have to Cry Some° Joe Stampley Epic - 48 The Way I Feel Tonighto Bay City Rollers Arista 23 Don't Let Me Touch Youo Marty Robbins Columbia - 49 Calling Occupantso Carpenters A &M 24 Days that End in "Y"o Samml Smith Elektra - 50 I Go Crazy° Paul Davis Bang 25 Georgia Keeps Pulling on My Ringo Conway Twitty.. MCA These are the top songs in air -play popularity as reported by a select group of U.S. stations. Each has been "weighted" in terms of The Pulse Inc. audience ratings for the re- porting station on which it is played. A M indicates an upward movement of five or more chart positions between this week and last.

Broadcasting Nov 21 1977 44 Fates & Fortu nes, ft

Jerry Bronston, promotion and public rela- VP, and Stuart Flanders, WFEA(AM) Media tions director, KMSP-TV Minneapolis -St. Paul, Manchester, second VP. joins wLOL -AM -FM there as promotion, merchan- Mark J. Meagher, director and president of dising and community affairs director. Presley D. Holmes, VP, National Public newspaper division of Washington Post Co., Radio, Washington, named president, Chicago parent of Post- Newsweek Stations, elected Walt Reno, music director-announcer, KORK -TV Metropolitan Higher Education Council, president and chief operating officer. Katharine Las Vegas, appointed promotion manager. licensee of noncommercial wcME(TV) there. Graham, chairman and chief executive officer, Judith Umlas, editorial producer, wcss -Tv had been serving as president since departure of Frank W. Baker, operations coordinator, non- New York, appointed manager of station ser- Larry H. Israel in February. commercial KOSU -FM Stillwater, Okla., joins vices. noncommercial KWIT(FM) Sioux City, Iowa, as Sher Call, from Lund- Heitman -Smith Adver- assistant director of broadcasting- operations tising, Honolulu, joins KWTV(TV) Oklahoma manager. City as community services director. Gary Stevens, senior VP-general manager, Deanna C. Nash, senior research analyst, KDWB -AM -FM Minneapolis -St. Paul, named to Kirschner Associates, social science research board of trustees of Twin Cities Area Public firm, Washington, joins Public Broadcasting Television Corp., licensee of noncommercial Service there as director of system research. KTCA -TV there. Dale M. Rhodes, director of audience services, University of North Carolina Television Net- work, named PBS director of communication Broadcast Advertising research. Kenneth R. Wirt, chief research New J. associate for Research and Programing Ser- appointments, Walter Thompson: Meagher Fink George Black, chairman /chief executive vices, communications consulting firm, San Francisco, PBS officer, JWT/Frankfurt, Germany, and Conrad C. Fink, VP- corporate secretary, joins as chief research associate. R. New Ways Burkhard Schwarz, managing director of that Associated Press, New York, resigns after 20 Anthony Esposito, principal of Learning Center, Wisconsin Rapids, Wis., office, named senior VP's; Mike Kai years with AP to join Park Broadcasting and associate research director, office, named PBS research associate. Chicago Park Newspapers, Ithaca, N.Y., as executive VP- elected VP; Stephen M. Mangrove, creative administration. Bella Lagmay- Smith, with editorial and com- group head, and Alan W. Webb, associate crea- munity relations departments, KABC(AM)- tive supervisor, New York VP's. Gene F. Jankowski, president of CBS /Broad- office, named KLOS(FM) Los Angeles, to cast Group, elected to CBS Inc. board of direc- promoted publicist. Larry Moss, copy supervisor from Leo Bur- nett, Chicago, rejoins JWT there as associate tors. He succeeds John A. Schneider, whom Broadcasters Promotion Association names creative director; Steve Holodnicki, freelance he replaced as head of broadcast group and who four new officers to fill vacancies created by in- illustrator and advertising consultant, joins is now CBS Inc. senior VP and general execu- cumbents' moving to nonpromotion jobs: Ter- Chicago office as copywriter, and Melinda tive (BROADCASTING, Oct. 24). ry Simpson, promotion director, Wrrv(rv) Green, advertising director of Birmingham Indianapolis, named president -elect, succeeding Jay Hoker, general sales manager of ABC's Bead Co., named copywriter. Ken Taishoff, who has moved from advertis- WXYZ(AM) Detroit, named VP and general man- ing, promotion and publicity director of WTM)- Skip Finley, VP- general manager, radio divi- ager of co -owned WRIF(FM) there. ry Milwaukee to general manager, wrvc(rv) sion of Sheridan Broadcasting, Pittsburgh, Wayne J. Blick, secretary and assistant treas- Newark, N.J. (BROADCASTING, Sept. 12); Tom moves to New York office of Mutual Black Net- VP, urer, Palmer Broadcasting Co., Des Moines, Dawson, division services, CBS Radio, work (half-owned by Sheridan) as manager of New York, elected VP, succeeding Mr. Simpson; Eastern Iowa, named VP. He will continue to make sales. Gall Morrell, advertising and promotion direc- headquarters at Palmer's woC-AM-KIIK(FM)-woc- Lois Korey, creative Tv Davenport, Iowa. tor, CFCF -TV Montreal, becomes secretary, suc- ceeding Al Gordon, who moved from advertis- director in charge of all creative ing and promotion director to community rela- operations for Fred Barber, general manager, WRAL -TV Needham, Harper & tions director at WIIC -TV Pittsburgh, and Rich Raleigh, N.C., appointed VP of licensee, Steers, New York, Capitol Hendry, promotion and public relations man- Broadcasting Co. VP. ager, Mid -Continent Broadcasting, Pittsburgh, elected executive ac- Herb Berg, station manager, WKDW(AM) Kan., becomes treasurer, succeeding Mr. Stanley Adams, count supervisor, Staunton, Va., joins WLVA (AM) Lynchburg, Va., Dawson. Roger Ottenbach of WEEK -TV Peoria, Dancer- as general manager. Ill., BPA president -elect this year, becomes Fitzgerald- Sample, New York, president on Jan. I, 1978, succeeding Lynne joins NH &S in same Thomas W. Westrate, manager, human Grasz of KMOX-TV St. Louis. resources development, ABC personnel depart- post Joey Cummings Betty Hudson, promotion manager, WSB -TV and Jim Jolliffe, copy ment, New York, named director of depart- Korey ment. Judith L. Martin, manager, flight atten- Atlanta, elected chairman of NBC Television supervisors, Leo Bur- dants, Trans World Airlines, Los Angeles, joins Network Affiliates promotion managers com- nett, Chicago, join Needham, Harper & Steers ABC, New York, as assistant to VP, personnel. mittee, succeeding John Furman, Cox Broad- there as associate creative director and copy casting, Atlanta, who was named to honorary supervisor, respectively. Eugene McGuire, director of employe rela- seat on committee. Newly appointed to com- tions for NBC, Washington, and its WRC- AM -TV- mittee were following promotion managers: Don Turner, VP- executive creative director, Michel -Cather, advertising relations WKYS(FM) there, named VP -labor relations, Aaron Mermelstein, wsM -Tv Nashville; Jerry and public agency, New York, promoted to executive VP- NBC, based in New York. Adolfo F. Luca, Anne Hadley, KARD -TV Wichita, Kan.; Cal director of creative services. Queren, senior attorney, NBC law department, ap- Mahlock, \ h)G -TV Fort Wayne, Ind., and Nan- Walter VP-group supervisor, promoted to senior VP- pointed senior counsel. cy Gullick, KING- AM -FM -TV Seattle. director of client services. Named associate Bernie Alan, operations manager, KKIS(AM) Newly elected officers, New Hampshire creative directors were Chris Gilson, from Pittsburg- KuFM(FM) Walnut Creek, both Association of Broadcasters: Bob Connelly, Rapp & Collins division of Doyle Dane California, joins KSRF(FM) Santa Monica, Calif., WWNH(AM) Rochester, president; C. Palmer Bernbach, and Bill Jenkins, from Benton & as director of operations. Dante, WTSV(AM)- WECM(FM) Claremont, first Bowles, London.

Broadcasting Nov 21 1977 45 Henry O'Neill, Eastern regional sales manager, Chuck Burrow, who is retiring. Top Market Television, New York, named ex- David J. Huey, planner-buyer, Foote, Cone & ecutive VP. Belding, joins H -R Television, Detroit, as sales- Michael Kay, program administrator, ABC En- man. tertainment, New York, named manager, Bill Boris, Howard Cain, and Jack Powers, daytime and sports sales service, ABC -TV Net- VP's- management directors, and Ted work there. Weeks, VP- manager of sales, Leo Burnett, Chicago, Rudi F. Seligman, group creative supervisor, named senior VP's. and Norman J. Weill, creative supervisor, with Compton Advertising, New York, named VP's. Ginny Buechler, Haworth Group, mar- keting and media services firm, Edina, Minn., W. R. O'Neil, senior VP- management super- promoted to senior broadcast buyer. visor, Chevrolet passenger car advertising, Edward P. Campbell -Ewald, Detroit, appointed associate Ockenden, from RKO Radio Sales, New York, joins Chevrolet account director. Mutual Broadcasting System's sales office there as account executive. Mary Ann Bohman, from Kelly, Scott & Geoffrey K. Atack, account manager, J. man. Barton A. Cummings Madison, Chicago, joins Clinton E. Frank there Thirty -year Walter Thompson, Atlanta, joins Hume- Smith- (r), as media supervisor. Ellen Brownstein, from chairman of the executive commit- Mickelberry, Miami, in same capacity. Albert Jay Rosenthal there, joins CEF as spot tee of Compton Advertising, New York, buyer. Michael T. Coagrave, from McCann - Vicki Ricker, media manager, Della Femina, marked his 30th anniversary with the Erickson, Chicago, named to same post at CEE. Travisano & Partners, New York, joins Standard agency on Nov. 3. He served as chair- Brands, New York, as manager, broadcast ad- man and. chief executive officer from Frank H. Musial, copy supervisor, Medicus vertising. assistant group 1963 to 1970. With him is O. Milton Communications, New York ad agency, named Nancy Fastenberg, head, Gossett, Compton's president and chief VP. Grey Advertising, New York, named manager, media planning, Standard Brands. executive officer. Ronald E. Green, account executive with Kaiser Broadcasting, Los Angeles, named to Lawrence A. Lyttle, account executive, Metromedia's Metro TV Sales, Chicago, Diego, promoted to local sales manager. sales staff of Katz Television Continental there. joins co -owned Krrv(TV) Los Angeles as national Mary Beth Brown, account executive with Jim Keye, from WJON(AM) SI. Cloud, Minn., sales manager, replacing Lee Rudnick, pro- Adam Young Inc. there, appointed to same post joins KSRF(FM) Santa Monica, Calif., as retail moted to VP- general sales manager, co -owned at Katz American Television. Nelson P. Trot - sales manager. wxtx(rvi Newport, Ky. tier, from WEZF-TV Burlington, Vt., joins silver Walter Olinyk, salesman, WBCK(AM) Battle sales team of Katz Television Continental, New Michael Kerrigan, local sales manager, WLCY- Creek, Mich., named local sales manager. York. TV Largo, Fla., promoted to regional sales man- ager. He is replaced by K. local sales manager, KDNL -TV Gary D. Landis, president and chief executive William N. Rismiller, Clair Bellows, sales manager from WTHR -(Tv) Indianapolis. St. Louis, named regional sales manager. officer, Badillo /Compton, San Juan, P.R. -based subsidiary of Compton Advertising, appointed James T. Branson, sales manager, WSOC(AM) Nancy Boehmcke, FM sales manager, RKO to additional position of regional director, Latin Charlotte, N.C., named general sales manager, Radio Sales, New York, joins wNBc(AM) there as America /Caribbean. WLVA(AM) Lynchburg, Va. national account executive.

Leslie P. Schumann, account manager, Bozell Kenneth C. Spitzer, local sales manager, Dean Thacker, account executive, WMMS(FM) Jacobs, Chicago, and Jerry M. Ireland, inde- WVBF(FM) Framingham, Mass., promoted to Cleveland, named local sales manager. pendent marketing consultant, join Hoefer general sales manager. Dieterich & Brown, San Francisco, as account Tom Matthews, account executive and air per- managers. Caryl Swain, account executive, KJEZ(FM) sonality, KYOR -AM -FM Blythe, Calif., named ac- Poplar Bluff, Mo., promoted to sales manager. count executive, KVYN(FM) St. Helena, Calif. Dave Ammons, account executive, Weight - man Advertising, Philadelphia, promoted to ac- Robert Peretlk, sales development manager, Rick Moeller, account manager, KOIN -TV count supervisor. Gloria Druss, from Mel WPGH -TV Pittsburgh, appointed regional sales Portland, Ore., joins KGTV(TV) San Diego as ac- Richman agency, Bala Cynwyd, Pa., joins manager. count executive. Weightman as copywriter. Terry Dick, account executive, ABC Radio Charlotte F. Cain, product specialist, Ar- Spot Ann MacDiarmid, brand manager, Procter & Sales, Chicago, named sales manager, bitron, Beltsville, Md., joins WRC -TV Gamble of Canada, joins Botsford Ketchum, KOB(AM) Albuquerque, N.M. Washington as sales research coordinator. San Francisco, as account executive. James T. Shea Jr., account executive, wcze(AM) Boston, joins wROR(FM) there in same Dennis Mahoney, with Portland, Ore., office Programing capacity. of Simpson /Reilly & Associates, station repre- Chester R. Simmons, vice president, sports, sentative, appointed office manager, replacing 011ie Ward, account executive, KSDO(AM) San NBC -TV, named president, NBC Sports Divi- sion -post expected to go to Alvin Rush, ex- A Call for Applications ecutive VP of sports division since it was cre- ated last August (BROADCASTING, Aug. 29). Mr. Rush remains executive VP reporting to NBC National Fellowships in the President Herbert Schlosser in "looser format" he says may include theatrical features, Presi- dent Ford /Henry Kissinger specials and other Humanities for Journalists projects. A non -degree, non -credit Fellowship Program with grants of Donald March, director, special projects, mo- $15,000 for the nine -month academic year, plus tuition and $250 in tion pictures for television and miniseries, CBS - TV, named to newly created position of vice travel allowances. Completed applications due March 1, 1978. president, motion pictures for television, CBS For applications, or information, write Director: Entertainment Division. Christine O'Connell Grierson, director, motion pictures for televi- -3 C Cypress Hall 3564 LSA Building sion, named director, special projects, minis- Stanford University The University of Michigan eries. Peter Frankovich, program executive, Stanford, CA 94305 Ann Arbor, MI 48109 motion pictures for television, named executive (415) 497 -4937 (313) 763 -2400 producer, motion pictures for television. Fellowship Program funded by the National Endowment for the Humanities Loreen Arbus, supervisor for specials and Good Morning America, ABC Entertainment, Harrisonburg, Va. (Southeast). Jim Reiman, news director, KRON(TV) San West Coast, promoted to program executive, Francisco, named assistant news director, Jack Gregory, air personality, WAxv(FM) Fort assigned to prime time specials. KGTV(TV) San Diego. Lauderdale, Fla., joins WGAC(AM) Augusta, Ga., Paul Monash, VP- programs, motion pictures as music director. New staff members, Alabama Information Net- for television and miniseries, CBS -TV, signs ex- work, state radio news network, Montgomery: David B. Liroff, director of programing, non- clusive contract with ITC Entertainment as pro- Jim Merlini, news director, WQTY(AM)- commercial KETC(TV) St. Louis, appointed to ducer or executive producer of motion pictures WFMI(FM) Montgomery, joins as anchorman -re- Public Broadcasting Service's program man- for television and miniseries. porter; Doug Benton Jr., assignment editor agers advisory committee. from WCOV -AM -TV there, joins as state reporter; Dean Strolber, executive assistant to William manager, Chris Bence, announcer from WKRG(AM) Bernstein, senior VP for business affairs, William J. Rodgers, production Mobile, Ala., joins as anchorman- reporter; United Artists, New York, appointed director of KMEG(TV) Sioux City, Iowa, and Loren B. and Dennis Lathem, news director from WOOF(AM) business affairs. Kayfetz, music program director, WDCS(FM) Portland, Me., join noncommercial Dothan, Ala., named state reporter; Ann Malcolm C. Klein, operator of his own man- KwIT(FM) Sioux City, as announcers -producers. Smith Lewis, news coordinator for Alabama agement and marketing consultant firm, joins Highway Department and public information Multimedia Program Productions, Los officer for city of Montgomery, named general Angeles, national syndication arm of Broadcast Journalism manager in charge of news and public relations, Multimedia Broadcasting, New York, as and salesman for Precision Donald Burks, assistant director of engineer- Jim Chafln, Western representative. Telecommunications, communications equip- ing, UM, New York, appointed director of ment manufacturer, Birmingham, Ala., joins as Lenore Cantor, manager, NBC program re- engineering. He succeeds Jerome J. sales director. search, West Coast, named director, program Callahan, who is retiring. research, West Coast. James Dow Jr., managing editor, Dick Rosse, chief financial correspondent, Sheppard McDowell News, Marion, N.C., named assign- Jack Dunning, executive post -production Mutual Broadcasting System, Arlington, Va., ment editor, WRAL -TV Raleigh, N.C. manager, MGM, Culver City, Calif., promoted appointed Washington bureau chief. to post -production VP, supervising both feature Elaine Blekeley, news director, WIBM(AM) Lee Thornton, reporter, CBS News, Wash- films and television. Mary Ledding, member Jackson, Mich., named assignment editor, ington bureau, assigned to White House in of MGM Television legal department, New WVIC -AM -FM East Lansing, Mich. Audrey Mc- same capacity. York, appointed director of business affairs. Cormick, part -time reporter, promoted to Tim Moore, sales director, Wvov(AM) Jim Ruddle, anchorman, noncommercial capital correspondent. Debbie Farhat, anchor, Charlevoix, Mich., joins TM Productions, WTTW(TV) Chicago, joins NBC News there as WTRU(AM) Muskegon, Mich., named WVIC -AM- correspondent. FM city /county correspondent. Dallas, as general sales manager. reporter- anchor, KABC -TV Los Hal Wanzer, news director, WATE -Tv Knoxville, Judy Gold, regional sales manager, Westwood Gary Bentley, news Tenn., joins wrvK(Tv) there as pro- One, Los Angeles -based producer- distributor Angeles, named director, KJEO(TV) executive Fresno, ducer in charge news. of syndicated radio programs, appointed direc- Calif. of tor of national sales. Tom McHale, newscaster, wecK(AM) Battle Brian Bastian, anchorman, KFWB(AM) Los Creek, Mich., promoted to news director. Angeles, named director of news and public Howard Magwood, owner -partner of Rose - Magwood Productions, Los Angeles, forms Howard T Magwood Productions there to pro- duce and direct commercials, documentaries, industrial films, television and Features.

Dean C. Maytag, director of productions for Forward of Illinois Productions, division of WRAU -TV Peoria, Ill., joins wrMJ -TV Milwaukee as production manager. SHIPMENTS URGENT Jim Reed, air personality, WLMD(AM) Laurel, Md., named program director. TO-p OOR Bob Meadows, production manager, KIOA(AM) X00 Des Moines, Iowa, promoted to program direc- tor. NEW Y Randy Scott, sports director, WXEX -TV &DELIVER Petersburg, Va., joins sports department, WFLA- Tv Tampa, Fla. PICK-UP Crawford, associate producer, wrrO(rv) 200 CIT Olita CITIESship Washington, appointed producer. Vicki to Service ad DeShazo, assistant producer, promoted to OVER Package 'films and other TO OEExpedited safely eards. associate producer. Airlines' Unds and mando Northwest pounds speedilysP processing Jay Ginsberg, production engineer, KFWB(AM) under 50 al documents, Los Angeles, named production director, packages parts, g there fast. 0 office. s, spareor has to gget Orient Cargo KVON(AM) Napa- xvvnit M) St. Helena, Calif. materials,eted that or anythingany Northwest call your local carriers. medicines connecting Newly elected officers, National Association of For information, 'Some via Farm Broadcasters: Rich Hull, WIBW- AM -FM -TV ca11800- Topeka, Kan., president; Gene Williams, To ship today, 296 -7876 D.C.. 808 -53B -7102 WNAX(AM) Yankton, S.D., president- elect; Earl In Washington 808 -9357169 Sargent, KWFT(AM) Wichita Falls, Tex., VP; Honolulu. George Logan, wIBw -Tv Topeka, Kan., secre- Anchorage wee a :907 277 -2964 tary- treasurer; Bob Buice, Arkansas Radio Network, Little Rock, Ark., historian. National CARGO VP's: Wayne Rothgeb, wK)G -Tv Fort Wayne, ORIENT Ind. (Northeast); Jerry Urdahl, WAXX(AMI .NORTHWEST Chippewa Falls and WAXX -FM and WEAU -TV Eau Claire, both Wisconsin (north central); Ken Root, WKY(AM) and KrvY(TV) Oklahoma City (south central); George Gatley, KBLU -AM -TV Yuma, Ariz. (West); Wip Robinson, wsvA(AM)

Broadcasting Nov 21 1977 47 affairs, KBIG(FM) there. Sidney B. McCollum, sales manager for Equipment & Engineering CMX /Orrox, joins Recortec, Sunnyvale, Calif., Cynthia Sucher, news producer- anchor, as national sales manager for video products. KWTX(TV) Waco, Tex., rejoins wFTv(TV) Charles A. Quinn, materials director, RCA William T. Yasueda, national sales manager Orlando, Fla., as news producer-reporter. Electronics Division, New York, named divi- for Karex, manufacturer of video tape and Mike Bonasso, anchorman, WDTV(TV) sion VP, materials. video cassettes, joins Recortec as video product Weston, W.Va., joins WOMP(AM) Bellaire, Ohio, Raymond E. Fredrick, president, Anzac manager. as assistant news director. Electronics, Waltham, Mass. -based subsidiary Ron Lask, Metromedia Television's technical Stan Majors, producer -talk show host, of Adams -Russell, named group VP, Adams - operations supervisor, named assistant chief of Russell Microwave Electronics, group compris- WDAE(AM) Tampa, Fla., joins WMBB(TV) Panama engineering, Metromedia's wrrG(Tv) ing City, Fla., as anchorman. Anzac and A -R's Antenna & Microwave Washington. Division, Amesbury, Mass. Robin B. Hinton, reporter, KARD -TV Wichita, Fred Wilkenloh, VP- engineering, Comm/ Kan., named to same post, KHOU -TV Houston. Allied Fields Scope Co., Catawba, N.C., named VP- engineer- Tracy I. Gray Jr., assignment editor, WLS -Tv ing and optical communications. Larry Katz, former chief of tariff proceedings Chicago, joins wis -Tv Columbia, S.C. as re- branch of FCC Common Carrier Bureau, joins porter. staff of Commissioner Joseph Fogarty as sec- ond legal assistant. Judlyne Lilly, from KHOU -TV Houston, joins wTTG(TV) Washington as reporter. Joe Rizzo, Greg Dutkowskl, air personality, WDDD(FM) wrrG newsfilm editor, promoted to senior Marion, Ill., joins Veteran Instructional Televi- associate news producer. Bruce Kelbel, pro- sion Network of Veterans Administration, St. graming film editor, promoted to newsfilm edi- Louis, as supervisor of studio operations. tor. Art Weiss, news director, WTZE(AM) Tazewell, Deaths Va., joins WREN(AM) Topeka, Kan., as anchor- man. 446 W. Walter Watts, 75, executive with RCA Lynne Gormley, reporter, WPRI -TV Providence, Wilkenloh Corp. for 25 years until R.I., joins WSBT-AM -TV South Bend, Ind., in his in 1971 Alex Best, staff engineer in charge of headend retirement same post. VP development, Scientific -Atlanta, Atlanta, pro- as executive and director, died last Tues- Jack Van Roy, from WFAA -TV Dallas, joins moted to engineering manager, cable com- day (Nov. 15) in Boca KXAS -TV Fort Worth as weekend weatherman. munications division. Raton, Fla., after long Newly elected officers, North Carolina Associ- John Hldle, manager, allocations and RF illness. He is survived ated Press Broadcasters: Bill Ballard, wi rv(Tv) systems, broadcast engineering, ABC, pro- by his wife, Lillian, and Charlotte, president; Rabun Matthews, WFMY- moted to director, allocations and RF systems. daughter, Mrs. Elaine Tv Greensboro, VP- television; Rene Car- Patton. Memorial ser- William R. Bevan, manager, electronics penter, wvoT(AM) Wilson, VP- radio, and John vices will be held at department, Shure Brothers Inc., Evanston, III., Lumpkin, AP Raleigh bureau chief, secretary - Wells later date. promoted to chief development - treasurer. engineer electronics. Robert B. Schulein, manager, Richard F. Nagle, 37, vice president and direc- Bob Moon, news director, KRSP -AM -FM Salt electracoustical systems, appointed chief devel- tor of regional sales, Petry Television, New Lake City, elected president, Utah Associated opment engineer, acoustics. A. Douglas York, died of heart attack at his home in Glen Press Broadcasters. Al Lewis, KVNU(AM) Smith, manager, electronics development, Cove, N.Y., Nov. 12. He is survived by his wife, Logan, named VP. named manager -technical planning. Barbara, one son and one daughter. For the Record

As compiled by BROADCASTING based on HAAT 1381 ft.; ant. height above ground 259 ft. P.O. KFTY(TV) Santa Rosa. Ann. Nov. 9. filings, authorizations, petitions and other address: 390 Carrera Drive, Mill Valley, CA 94941. actions by Estimated construction cost $1,599,551; first -year announced the FCC during the operating cost $500,000; revenue $550,000. Legal Richmond, TX (Rosenburg)- Trinity Broadcasting period Nov. 7 through 11. counsel A. Harry Becker, Washington; consulting of Texas Inc., seeks ch. 45 (656-662 mhz); ERP 1683 Abbreviations: AU-Administrative Law Judge. engineer Raymond E. Rohrer. Principals: Lawrence M. kw vis., 336 kw aur, HAAT 578 ft.; ant. height above alt.- alternate. ann.- announced. ant.- antenna. Turet, Gloria Robinson and Clifford Meldman. Mr. ground 619 ft. P.O. address: 9720 Town Park Drive; aur.- aural. aux.- auxiliary. CH- critical hours. CP- Turet is Mill Valley communications consultant. Miss Houston 77036. Estimated construction cost $691,632; construction permit. D -day. DA- directional anten- Robinson owns San Francisco area restaurant chain. first -year operating cost $286,880; revenue $900,000. na. Doc. -Docket. ERP- effective radiated power. Mr. Meldman is Milwaukee attorney. Application is Legal counsel James A. Gammon, Washington; con- freq.- frequency. HAAT- height of antenna above mutually exclusive with renewal application of KTSF- sulting engineer Serge Bergen. Applicant is nonprofit average terrain. khz- kilohertz. kw- kilowatts. TV San Francisco. Ann. Nov. 9. corporation; Paul E. Crouch, president. Trinity is MEOV- maximum expected operation value. mhz - licensee of KI.XA -TV Fontana, CA, and of KPAZ-TV megahertz. mod.- modification. N- night. PSA- Phoenix. It has also applied for new TV's at Seattle, presunrise service authority. SL- studio location. Santa Rosa, CA- Sonoma Broadcasting Inc. seeks Oklahoma City, and Denver. Ann. Nov. 9. SH- specified hours. TL- transmitter location. ch. 50 (686 -668 mhz); ERP 69.5 kw vis., 37.15 kw aur., trans.- transmitter. TPO- transmitter power output. HAAT 3,079 ft.; ant. height above ground 156.6 ft. P.O. U- unlimited hours. vis.- visual. w- watts. ' -non- address: 1040 B Street, San Rafael, CA 94901. Esti- FM actions commercial. mated construction cost $1,161,965; first -year operat- ing cost S693,978; revenue $244,000. Legal counsel Eupora, MS- Broadcast Bureau granted CP for new Farrand, Matti, Spillane & Cooper, San Francisco; con- FM station on ch. 269, 101.7 mhz, with ERP 3 kw sulting engineer Paul H. Lee. Applicant is owned by (h &v); ant. height 300 ft. (h &v); remote control per- New stations California Newspapers Inc., publisher of weekly news- mitted (BPH-9886). Action Nov. 7. paper in San Rafael. Principals are 1. J. Craemer (40%), TV W A. Brown (31 %), B. B. Leibert (19 %) and N. S. applications Yoffie (10%). Messrs. Craemer and Brown are also FM II San Francisco -K &L Communications Inc. seeks principals of KTIM -AM -FM San Rafael. Application is ch. 26 (542-548 mhz); ERP 2499 kw vis., 250 kw aur., mutually exclusive with renewal application of Broadcast Bureau granted following CP modifica-

Broadcasting Nov 21 1977 48 lions to extend completion time to date shown: before; 50% after). Consideration: $1,000. Transfer for new VHF TV translator station to rebroadcast pro- WBLX(FM) Mobile, AL (BMPH -15255) April 1; represents corporate restructuring (BTC- 8452). Action grams of KREZ(TV) ch. 6, Durango, CO, via K66AT, KIQO(FM) Atascadero, CA (BMPH -15246) March Oct. 31. Mancos and rural areas, CO; condition (BPTTV- 5722). 31; KHIP(FM) Hollister, CA (BMPH -15252) March Action Aug. 25. WADK(AM) Newport, RI (1540 khz, 1 kw-D)- 31; KQED -FM San Francisco (BMPED -1520) April 1; Broadcast Bureau granted transfer of control of Key ' WCET Cincinnati, OH- Broadcast Bureau granted WJRS(FM) Jamestown, KY (BMPH -15259) March Stations Inc. from Arnold Lerner and Myer Feldman to CP to change ERP to vis. 562 kw (max.); change type 31; KCLD -FM St. Cloud, MN (BMPH -15260) March Newport Communications Inc. for $350,000, plus ant.; change ant. height to 1070 ft. (BPET -584). Action 31. $120,000 consulting agreement. Sellers (70% and 30%, Oct. 18. respectively) are also WLLH(AM)- principals of WZTV Nashville- Broadcast Bureau granted mod. WSSH(FM) MA, Lewiston, Lowell, WLAM(AM) of CP to change ERP of TV station to visual 2690 kw ME, are applicants for new at and FM Auburn, ME. (max), 2040 khw; change type trans.; change type ant.; Ownership changes Mr. Feldman also owns 75% of WWBA -AM -FM St. make changes in ant structure; ant. height 1000 ft. Petersburg and Jacksonville, both WCGL(AM) (BMPCT- 7709). Action Oct. 18. Application Florida. WCGL has been sold, subject to FCC ap- proval, to Antelope Broadcasting Inc. for $250,000 KCOS El Paso, TX- Broadcast Bureau granted WCEM(AM)- WESP(FM) Cambridge, MD (AM: (BROADCASTING, Sept. 26). Buyer is principally mod. of CP to change ERP of noncommercial TV sta- 1240 khz, t kw -D, 250 w -N; FM: 106.3 mhz, 3 kw)- owned by Peter W. Kuyper and Peter G. Mangone Jr. tion to visual; ERP 195 kw; max ERP 229 kw; change Seeks assignment of license from Community Radio Mr. Kuyper is vice president of Paramount Pictures type ant.; ant. height 820 ft; change TL to South Slope Corp. to Verstandig Broadcasting Inc. for $665,000. Corp., New York. Mr. Mangone is vice president of of Franklin Mountain, and El Paso, change type trans. Seller is owned by Joseph I. Goldstein, owner of Wash- Chicago investment firm. Neither has other broadcast (BMPET-884). Action Oct. 18. ington boat firm now in bankruptcy. He has excursion interests (BTC- 8459). Action Nov. 7. KSGW -TV Sheridan, WY- Broadcast Bureau no other broadcast interests. Buyer is subsidiary of M. granted mod. of CP to change type trans.; change type Belmont Verstandig Inc., Washington jewelry firm, WHLP(AM)- WIKA(FM) Centerville, TN (AM: ant. and make changes in ant. structure (increase owned by members of Helen Verstandig family. John 1570 khz, 1 kw -D; FM: 96.7 mhz, 3 kw)- Broadcast height); ERP 269; max. ERP 316; ant. height 1220 ft. D. Verstandig, attorney and jeweler, will vote family's Bureau granted assignment of license from Trans -Air (BMPCT- 7702). Action Oct. 14. interests. They have no other broadcast interests. Ann. Broadcasting Corp. to Davidson Broadcasting Corp. for Nov. L $180,000. Seller: David Price, who has no other broad- cast interests. Buyers are Kenneth D. Lavender (10 %) Actions and (husband and wife) Sam and Mildred Littleton (90 %). Mr. Lavender is assistant to governor of Ten- KAVI -AM -FM Rocky Ford, CO (AM: 1320 khz, 1 AM applications kw -D; FM: 95.9 mhz, 2.6 kw) Broadcast Bureau nessee. Mr. Littleton is general sales manager of - KBOK Malvern, AR -seeks CP to change SL and granted assignment of license from Western Sun WSM(AM) Nashville (BAL -9069, BALH- 2529). Ac- TL to: 600' W of Hwy 270, Malvern, AR; install new Broadcasting Co. to Lovecom Inc. for $190,000. Prin- tion Oct. 31. tower and new trans. and operate by RC from SL cipal in seller is George R. Gregg, who also owns KNAM(AM) Midland, TX (1510 khz, 500 w-D)- (BP- 20,906). Ann. Nov. 8. KFTM(AM) -KBRU(FM) Fort Morgan, CO. Buyer is Broadcast Bureau granted assignment of license from owned by W.K. Love and his wife, Chonetti. Mr. Love Green Dolphin Broadcasting to United Communica- KNBS Manteca, CA -seeks CP to change TL /SL owns KROE -AM -FM Sheridan, WY (BAL -9094, tions Inc. for $125,000. Seller is principally owned by to: Lindbergh School, 311 East North St., Manteca BALH- 2539). Action Oct. 31. Michael FitzGerald, who also owns KNFM(FM) Mid- (BPED- 2549). Ann. Nov. 8. WIPC(AM) Lake Wales, FL (1280 khz, I kw -D)- land. Buyer is owned by Robert D. Martin (51 %) and WQTQ Hartford, CT -seeks CP to change TL to: Broadcast Bureau granted assignment of license from O. Melvin Phillips (49%). They are Arizona physicians 120 Holcomb St., Hartford; operate by RC from studio Olivia Broadcasting Co. to Salter Broadcasting Co. for without other broadcast interests (BAL- 9102). Action site: 415 Granby St., Hartford; install new trans; install $200,000. Sellers: George Olivia Jr. and his wife, Oct. 28. new ant; make change ant. system (decrease height); Gertrude. They also own WAKA(AM) Gainesville, KPAC -AM -FM Port Arthur, TX (AM: 1250 khz, 5 change TPO, ERP: 0.063 kw and HAAT: 86' change freq. to: 89.9 mhz (BPED- 2456). Ann. Nov. 8. FL; WPAX(AM) Thomasville, WSIZ(AM) Ocilla, kw -D, 1 kw -N; FM: 98.5 mhz, 3.8 kw) - Broadcast both Georgia. Buyer, owner of WKKD(FM) Aurora, Bureau granted assignment of license from Port Arthur W W W L Miami Beach, FL -seeks CP to change TL: IL is owned by Russell G. Salter and members of his College Foundation Inc. to Corn - Clear Channel No. 1 Biscayne Blvd., Miami; change type trans.; ant.; family. They also own WBEL(AM) South Beloit, munications Inc. for $450,000 plus $100,000 covenant ERP; 100 kw (h &v) HAAT: 598' (h &v); make change WRWC(FM) Rockton, WFVR(AM) Aurora, all Il- not to compete. Seller is non -stock foundation; Mrs. ant. system (increase height) (BPH- 10667). Ann. Nov. 26. linois (BAL- 9070). Action Oct. W.F. Fredeman, chairman of board. Seller has no other 8. broadcast interests. Buyer is owned by L.L. Mays, B.1. (1400 khz, 1 kw -D, 250 WTRR(AM) Sanford, FL WRAS Atlanta -seeks CP to change TL to: Oak - w- Broadcast Bureau granted assignment of McCombs, John M. Shafer (31.67% each) and John W. N)- vale Rd. at Panthersville Rd., 1.4 mi. S of license from Myron and William Reck to Seminole Barger (5 %). They own WOAI -AM -FM San Antonio and have recently received FCC approval of purchase Panthersville, GA; install new trans.; ant.; make Radio Corp. for $156,000, plus $40,000 covenant not to change ant. system (increase height); change TPO; %), of KELP(AM) El Paso (BROADCASTING, Sept. 5) compete. Sellers are father (49 %) and son (51 ERP: 100 kw and HAAT: 371' (BPED- 2476). Ann. interests. (BAL- 9140), BALH -2564). Action Nov. 7. respectively, who have no other broadcast Nov. 8. Buyer is owned by Robert E. Smith (95 %) and his wife, WPVA -AM -FM Petersburg, VA (AM: 1290 khz, 5 WVOH Hazlehurst, GA -seeks CP to make Dorothy (5 %). They also own WIXK -AM -FM New kw -D; FM: 95.3 mhz, 3 kw) - Broadcast Bureau Richmond and WWIS(AM) Black River Falls, all granted assignment of license from Sterling Broadcast- changes in ant. system (increase tower height). Ann. Wisconsin (BAL- 9103). Action Oct. 31. ing Co. to Atlantic Broadcasting Corp. for $550,000. Nov. 10. KSTO -FM Agana, Guam (95.5 mhz, 2.6 kw)- Seller is owned by Sterling Livingston, who has no KCCN Honolulu -seeks CP to make changes in Broadcast Bureau granted assignment of license from other broadcast holdings. Buyer is owned principally by ant. system. Ann. Nov. 10. Tom Joyner, vice president of Beasley Broadcast Group Gregorio Roberto, receiver, to Inter -Island Com- WCTW New Castle, IN -seeks mod. of CP (BAL -9131, BALH -2559). Action Oct. 31. munications Inc. for $39,000. Seller is receiver of (BP- 20,364) to increase MEOV's. Ann. Nov. 10. Marianas Broadcasting Corp. Buyer is owned by Ed- WKTS(AM) Sheboygan, WI (950 khz, 500 w-D)- WSON Henderson, KY -seeks CP to make changes ward H. Pope, David L. Price (30.3% each) and seven Broadcast Bureau granted transfer control of First of in ant. system (increase over -all tower height). Ann. others. Mr. Pope is engineer in Guam, and Mr. Price is Sheboygan Corp. from First Concord Corp. to Nov. 10. part -owner of sports fishing firm there. They have no Sheboygan Broadcasting Corp., owned by Julian E. other broadcast interests (BAPLH -222). Action Oct. Jetzer, for $175,000, plus assumption of $250,000 in WMEX Boston -seeks CP to change daytime non- 26. liabilities. First Concord Corp., St. Paul, also owns critical hours radiation pattern. Ann. Nov. 10. consultant. First WBKN(AM)- WGOT(FM) Newton, MS (AM: Broadcast Financial Services, station WDMJ Marquette, MI -seeks CP to make changes Concord is principally owned by Steven T. Moravec. 1410 khz, 500 w -D; FM: 106.3 mhz, 3 kw) Broadcast in ant. system (increase MEOV's values on nighttime - none whom has Bureau granted assignment of license from Robert L. There are 10 other stockholders, of pattern). Ann. Nov. 10. other broadcast interests. Buyer is owner of Sheboygan Tatum to Destiny Broadcasting Co. for $200,000. Seller Valley, to change photo processing company. He has no other broadcast KUXL Golden MN -seeks CP has no other broadcast interest. Buyer is owned by TL: 5650 St. Croix Ave., Golden Valley; change type interests (BTC- 8446). Action Oct. 26. family of Walter L. Fuss, part -owner of College Park, trans.; make changes in ant. system. Ann. Nov. 10. GA., electrical supply firm. His son, Larry, is former KALG(AM) Alamogordo, NM (1230 khz, I kw -D, KTIS Minneapolis -seeks CP to replace new tower announcer with WZYQ(AM) Frederick, MD. 250 w- N) Broadcast Bureau granted assignment of - and install new ground system. Ann. Nov. 10. (BAL -9125, BALH -2556). Action Oct. 26. license from Basin Broadcasting Inc, to Wycom Corp. for $290,000. Seller is owned by Wayne Phelps, who is KRWS Hardin, MT -seeks CP to change TL to: 0.4 KWRT-AM -FM Boonville, MO (AM: 1370 khz, 1 retiring and has no other broadcast interests. Wycom is mi. NW of Sarpy Rd., 2 mi. NE of Hwy No. l -90, Har- kw -D; FM: 99.3 mhz, 3 kw) - Broadcast Bureau by Sims and owns din; SL I I W. 3rd St., Hardin; make changes in granted transfer of control of Big Country of Missouri principally owned William /RC: River and KWYO -AM -FM ant. system (increase height); change HAAT: 222' Inc. from Kenneth R. Hodges (51% before; none after) KUGR(AM) Green Sheridan, both Wyoming. It has recently sold, subject (BPH -10785). Ann. Nov. 8. to Richard and Patricia Billings (49% before; 100% Laramie, after). Consideration: $196,550. Principals: Mr. to FCC approval, KOJO(AM) -KIOZ(FM) WQAL Cleveland, OH -seeks CP to install new WY, for 9108). Action Oct. 7. Hodges, who is selling his shares as part of divorce set- $410,000 (BAL- aux. ant. at main TL; ERP: 39 kw (h &v) and HAAT: tlement, has no other broadcast interests. Mr. and Mrs. 500' (h &v) for aux. only (BPH -10787). Ann. Nov. 8. broadcast interests (BTC -8421) Billings have no other WFEC Harrisburg, PA -seeks mod. of CP Action Nov. 8. (BP- 20,610) to make changes in ant. system WJER -AM -FM Dover -New Philadelphia, OH Facilities changes (BMP- 14,474). Ann. Nov. 8.

1 -D, w -N; FM: 101.7 mhz, 3 (AM: 1450 khz, kw 250 KVWG Pearsall, TX -seeks CP to make changes in kw) -Broadcast Bureau granted transfer of control of TV actions ant. system (BP- 20,909). Ann. Nov. 8. WJER Radio Inc. from Gary Petricola (55% before; 50% after) to Richard Kennedy and others (45% KO6JF Cortez, CO- Broadcast Bureau granted CP KBEC Waxahachie, TX -seeks CP to change radia-

Broadcasting Nov 21 1977 49 lion pattern. Ann. Nov. 10. granted CP to install new aux. trans. and aux. ant. at WGRK -FM Greensburg, KY- Broadcast Bureau main TL; ERP 0.36 kw (h ant, KDXU St. George, UT -seeks CP to change TL: &v); height 225 ft. granted mod. of CP to change trans. and ant. (h &v); conditions (BPH- 10722). Action Nov. 2. 1 -15 Frontage Rd., St. George; change type trans. Ann. (BMPH- 15277). Action Oct. 12. Nov. 10. KBAS(FM) Lake Havasu City, AZ- Broadcast WKDQ(FM) Henderson, KY- Broadcast Bureau Bureau granted to install new 3 AM actions CP ant.; ERP kw; ant. granted CP to make changes in ant. system; increase height minus 285 ft.; remote control permitted; condi- height (BPH -10702). Action Oct. 28. WRBD Pompano Beach, FL- Broadcast Bureau tions (BPH- 10729). Action Nov. 2. granted mod. of CP to add MEOV's to daytime direc- WMAR -FM Baltimore- Broadcast Bureau granted Parker, AZ- Broadcast Bureau granted mod. of FM tional pattern (BMP- 14452). Action Oct. 20. CP to change transmission line; ERP 29 kw (h &v); CP to delete remote control; change trans. and ant.; ant. height 620 ft. (h &v); remote control permitted granted WWL New Orleans - Broadcast Bureau make changes in ant. system; ERP 3 kw (h &v); ant. (BPH -10688). Action Nov. 2. mod. of CP to make changes in MEOV's height 140 ft. (h &v) (BMPH- 15266). Action Oct. 12. (BMP- 14469). Action Oct. 27. WXTR -FM La Plata, MD- Broadcast Bureau KIOQ -FM Bishop, CA- Broadcast Bureau granted granted mod. of CP to change TL to 2.2 miles east of

Broadcast Bureau granted mod. to change 1 WDON Wheaton, MD- of CP transmission line; ERP kw state Route 5 on state Route 382, Waldorf, MD, CP to increase power to 5 kw and change type trans.; (h &v); ant. height 2960 ft. (h &v); remote control per- change SL and remote control to 13 miles NW of conditions (BP- 20165). Action Oct. 25. mitted (BMPH -15267). Action Nov. 2. LaPlata; change trans. and ant.; made changes in ant. KMTV Omaha, NB- Broadcast Bureau granted KKOS(FM) Carlsbad, CA- Broadcast Bureau system (BMPH- 15207). Action Oct. 5. mod. of license covering change in SL of TV station to granted CP to install new ant.; ERP 3 kw (h &v); ant. WCGY(FM) Lawrence, MA- Broadcast Bureau 10714 Mockingbird Dr., 3 blocks South of City Limits height 300 ft. (h &v); remote control permitted granted CP to install new aux. trans.; ERP 13.5 kw of Omaha, NB (BMLCT -834). Action Oct. 18. (BPH -10713). Action Nov. 2. (h &v); ant. height 430 ft. (h &v); remote control per- KSUM Fairmont, MN- Broadcast Bureau granted 'KECG(FM) El Cerrito, CA- Broadcast Bureau mitted (BPH -10693). Action Oct. 5. tower) CP to make changes in ant. system (add FM granted mod. of CP to change ant.; make changes in WMJC(FM) Birmingham, MI- Broadcast Bureau (BP- 20795). Oct. 20. ant. Action system; condition (BMPED -1526). Action Nov. 2. granted CP to install new aux. trans. at main TL: ERP WCLW Mansfield, OH- Broadcast Bureau granted KLPC -FM Lompoc, CA - Broadcast Bureau 10 kw (h &v); ant. height 950 ft. (h &v); remote control CP to make changes in MEOV's (BP- 20890). Action granted CP to change TL to Purisima Hills, approxi- permitted (BPH- 10727). Action Nov. 1. Oct. 28. mately 4.5 miles N. of Lompoc; operate trans. by KXRA -FM Alexandria, MN- Broadcast Bureau remote control from studio location; install new KTLQ Tahlequah, OK- Broadcast Bureau granted ant.; granted CP to install new trans. and ant.; ERP 3 kw CP to change ant. -TL; conditions (BP- 20888). Action make changes in ant. system; ERP 11550 kw (h &v); (h &v); ant. height 160 ft. (h &v); remote control per- ant. 710 ft. (h Oct. 27. height &v) (BPH -10492). Action Oct. 19. mitted; conditions (BPH- 10720). Action Nov. 2. KJOI(FM) WAVL Apollo, PA- Broadcast Bureau granted CP Los Angeles - Broadcast Bureau granted WCCO -FM Minneapolis - Broadcast Bureau CP to replace transmission line; ERP 75 kw (h to increase power to 5 kw; install directional ant; and &v); granted license covering changes in aux. trans. for FM ant. height change type trans.; conditions (BP- 20244). Action Oct. 1180 ft. (h &v) (BPH -10725). Action Nov. station; ERP 14.5 kw; ant. height 1300 ft. (h &v) 2. 20. (BLH- 7516). Action Nov. 2. 'KNBS(FM) Manteca, CA- Broadcast Bureau KCLD -FM St. Cloud, MN- Broadcast Bureau granted WFEC, Harrisburg, PA- Broadcast Bureau granted CP to change TL /SL to Lindbergh School, 311 granted mod. of CP to change trans. and ant.; ERP 100 mod. of CP to make changes in ant. system; condition East North Street, Manteca (BPED- 2549). Action kw (h &v); ant. height 460 ft. (h &v); conditions (BMP- 14474). Action Nov. 2. Nov. 4. (BMPH -15274). Action Nov. 3. WAAN Waynesboro, TN- Broadcast Bureau 'KMSA(FM) Grand Junction, CO- Broadcast KOPR-FM Great Falls, MT- Broadcast Bureau granted CP to add nighttime power, change freq. and Bureau granted CP to install new ant. (BPED- 2550). granted CP to change IL; install new trans. and ant.; change hours of operation to unlimited (BP- 20,318). Action Nov. 2. make changes in ant. system; ERP 0.75 kw (h &v); ant. Action Oct. 12. WGAY -FM Washington -Broadcast Bureau height 300 ft. (h &v) (BPH -10681). Action Nov. 2. KAGC Bryan, TX- Broadcast Bureau granted mod. granted mod. of CP to change ant.; ERP 21 kw (h &v); KYBS(FM) Livingston, MT- Broadcast Bureau of CP to change SL; change type trans.; remote control ant. height 770 ft. (h &v); remote control permitted granted mod. of CP to change studio location, and (BMPH- permitted (BMP- 14472). Action Oct. 21. I5238). Action Nov. 3. remote control to 201 S. Main St., Livingston; change KOOV(FM) Copperas Cove, TX- Broadcast KSKI -FM Sun Valley, ID- Broadcast Bureau trans. and ant.; make changes in ant. system Bureau granted mod. of CP to change TL (same site); granted mod. of CP to change ant.; make changes in (BMPH -15269). Action Oct. 21. specify SL and remote control as 408 S. Main, Cop- ant. system; ERP .051 kw (h &v); ant. height 2130 ft. KCBW(FM) Sedalia, MO- Broadcast Bureau peras Cove; change ant. and trans.; make changes in (h &v); remote control permitted (BMPH- 15271). Ac- granted CP to delete remote control; install new trans. tion Nov. 2. ant. system (BMPH -15272). Action Oct. 12. and ant.; ERP 3 kw (h &v); ant. height 280 ft. (h &v); FM applications WSWT Peoria, IL- Broadcast Bureau granted conditions (BPH- 10719). Action Nov. 2. license covering changes in aux. trans. for FM station; KWBE -FM Beatrice, NB- Broadcast Bureau KLMR -FM Lamar, CO -seeks mod. of CP ERP 13.5 kw (h &v); ant. height 480 ft. (h &v) granted license covering changes; ERP 97 kw (h &v); (BPH -9747, as mod.) to change TL: Two Butte Creek (BLH Nov. 2. -7517). Action ant. height 310 ft. (BLH- 7514). Action Nov. 2. Township, 0.8 mi. E of U.S. Rte 287, 3.7 mi. SSE from center of Lamar; SL same as trans.; change type trans.; WTIM Taylorville, IL- Broadcast Bureau granted WMGQ(FM) New Brunswick, NJ- Broadcast CP to make changes in ant. change type ant.; make changes in ant. system (in- TL; delete remote control Bureau granted mod. of CP to change ant.; ERP I kw crease height); change HAAT: 475' (h &v) (BP- 20876). Action Oct. 31. (h &v); ant. height 530 ft. (h &v); remote control per- (BMPH -15283). Ann. Nov. 8. KANY(FM) Ankeny, IA- Broadcast Bureau mitted (BMPH- 15276). Action Nov. 3. granted WMOR -FM Morehead, KY -seeks CP to change mod. of CP to redescribe TL/SL as: 1551-1563 WPHD(FM) Buffalo, NY- Broadcast Bureau NE 66th Avenue, TL to: on State Rd. 32, 0.2 mi. W of city limits of South of Ankeny; delete remote granted CP to install new aux. trans. at main TL; ERP control; change trans. and ant.; Morehead; install new trans.; ant.; change TPO; 3 kw ERP 3 kw (h &v); ant. 2.75 kw (h &v); ant. height 340 ft. (h &v); remote con- height 300 (h (h &v) & HAAT: 300' (h &v) (BPH- 10786). Ann. Nov. ft. &v) (BMPH -15268). Action Nov. 2. trol permitted (BPH- 10724). Action Nov. 2. 8. KARD(FM) Wichita, KS- Broadcast Bureau WGCL(FM) Cleveland, OH- Broadcast Bureau granted CP to install FM actions new ant.; ERP main 95 kw, aux. granted CP to install new ant.; ERP 40 kw (h &v); ant. 27 kw (h &v); ant. height 860 ft. (h &v); remote control height 6001t. (h &v); remote control permitted; condi- WQHQ(FM) Andalusia, Broadcast Bureau permitted (BPH- 10726). AL- Action Nov. 2. tions (BPH -10717). Action Nov. 4. WNCI(FM) Columbus, OH- Broadcast Bureau granted CP to install new aux. ant.; ERP 13 kw Please send SUBSCRIBER (H &V); ant. height 480 ft. (H &V); remote control per- Service mitted (BPH -10692). Action No 2. WJAI(FM) Eaton, Broadcast 3 years OH- Bureau granted $75 CP to change TL to 212 N. Barron, Eaton; change Broadcastingii 2 years $55 studio and remote control location The newsweekly of broadcasting and allied arts to 100 Somers, Eaton; 1 year $30 install new trans. and ant.; make changes in ant. Canada Add $8 Per Year system (BPH -10710. Action Oct. 28. Foreign Add $8 Per Year WBLY -FM Springfield, OH- Broadcast Bureau Name position 1978 Cable granted CP to redescribe TL as 2302 West First St., Sourcebook $20.00 Springfield and replace FM transmission line; condi- Company Of payment with tions (BPH -10714); and granted CP to install new aux. order: $15.00) trans. at main TL; ERP main 50 kw, aux. 29 kw (h O Business Address &v); 1977 Yearbook $30.00 ant. height 160 ft. (h &v); remote control permitted O Home Ad4rets (If payment with (BPH -10715). Action Nov. 2. order: $25.00 WRTI(FM) Philadelphia Broadcast Bureau City State - Zip Payment enclosed granted CP to change ERP to 0.89 kw (h &v); ant. Bill me height 400 ft. (h &v); remote control permitted (SPED- 2556). Action Nov. 2. BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 J WMGK(FM) Philadelphia - Broadcast Bureau ADDRESS CHANCE Print new address above and attack label from a recent inn, Hr print old address granted mod. of CP to change trans. and ant.; ERP including zip code. Please allow two weeks for processing 12.5 kw (h &v); ant, height 1010 ft. (h &v); remote con-

Broadcasting Nov 21 1977 50 irol permitted; conditions (BMPH -15237). Action KMET -FM Los Angeles, Deborah A. Lehman & Denniston to serve as presiding judge; scheduled Nov. 2. Donald W. Ricketts. prehearing conference for Dec. 14 and hearing for Jan. WRHY(FM) Starview, PA- Broadcast Bureau KKHI(AM) San Francisco, Community Coalition 26. Action Nov. I. granted CP to make changes in ant. system for Media Change. Portsmouth and Norfolk, VA, Tiaewater Radio (BPH- 10694). Action Oct. 12. KDIA(AM) Oakland, CA, Community Coalition Show (WPCE) and Willis Broadcasting Corporation 'WTLR(FM) State College, PA- Broadcast Bureau for Media Change. (WOWI -FM), renewal proceeding: (Does. granted mod. of CP to change TL to Stormsburg Rd., 21278 -9) -Chief ALI Chester F Naumowicz Jr. KFRC(AM) San Francisco, Community Coalition 2.8 miles NNE of Port Matilda, PA; change and modified procedural schedule; continued hearing from SL for Media Change. remote control to 315. S. Atherton St., State College; Jan. 9 to April 10 in Portsmouth or vicinity and con- change trans. and ant.; make changes in ant. system KPOL -AM -FM Los Angeles, Jim Cato, et al. tinued admissions hearing from Dec. 28 to April 3. Ac- tion Nov. 8. (BMPED -1509). Action Oct. 12. KBRT(AM)- KBIG -FM Avalon, CA, Jim Cato, et WGXL(FM) Laurens, SC- Broadcast Bureau al. Procedural rulings granted CP to change studio and remote control loca- KHJ -AM -FM Los Angeles, Jim Cato, et al. Stockton, CA, Barnes Enterprises Inc. et al. FM tion to 250 N. Harper Ave., Laurens; install new trans; KDAY(AM) Santa Monica, CA, Jim Cato, et al. proceeding: (Doc. 20925.7) -ALJ Walter C. Miller and ant.; make changes in ant. system (BPH- 10703). scheduled prehearing conference for Nov. 2 and sched- Action Oct. 25. KIO1(FM)- KIQI(AM) San Francisco, Community Coalition for Media Change. uled further conference for Dec. 6. Action Nov. 2. WSPA -FM Spartanburg, SC- Broadcast Bureau Jensen Beach, FL, Florida Gospel Network, et al., granted CP to install new aux. ant.; ERP 4.9 kw (h &v); KBHK -TV San Francisco, Community Coalition for FM proceeding: (Does. 20996, 20998 -9) -AL1 ant. height 1890 ft. (h &v); remote control permitted Media Change. Thomas P Fitzpatrick continued Nov. 28 hearing to (BPH -10691). Action Nov. 2. KFOG(FM) San Francisco, Community Coalition Dec. 14 and set certain procedural dates. Action Nov. for Media Change. WKIR(FM) Jackson, TN- Broadcast Bureau 1. granted CP for changes; ERP 100 kw (h); 83 kw (v); KTSF -TV San Francisco, Lawrence M. Turet. Vero Beach, FL, Robert T. Roland, et al., FM pro- ant. height 660 ft (h &v); remote control permitted; KABC -TV Los Angeles, Tim Brand & David ceeding: (Does. 20922-4)-AU Reuben Lozner -10718). Nov. 2. condition (BPH Action Depew. directed Broadcast Bureau to file comments on pre- KSET-FM El Paso, TX- Broadcast Bureau granted viously filed amendments by Nov. 11. Action Nov. 4. KOVR -TV Stockton, CA, San Joaquin Com- CP to change type ant.; make change in ant. system; munications Corp. Jeffersontown, KY, 1 -Town Radio Co., Publicast ERP 91 kw (h &v); ant. height 740 ft. (h &v); remote Communications Inc., FM proceeding: (Does. KFSN -TV Fresno, CA, Fresno Media Minority Ad- control permitted (BPH -10784). Action Nov. 2. 21272 -3) -ALJ Walter C. Miller, by three separate ac- visory Committee. 'KNCT -FM Killeen, TX- Broadcast Bureau tions, scheduled prehearing conference for Nov. 2 at 2 granted CP to make changes in ant.; ERP 50 kw KCKC(AM) San Bernardino, CA, Lew Trenner. p.m. instead of 9 a.m.; granted Broadcast Bureau's re- (h &v); ant. height 1170 ft. (h &v); remote control per- KNEW(AM)- KSAN(FM) Oakland, CA, Com- quest and extended from Nov. 4 to Nov. 9, time to re- for leave to amend (ac- mitted (BPED- 2557). Action Nov. 2. munity Coalition for Media Change. spond to Publicast's petition tions Nov. 1), and set certain procedural dates and KTYL(FM) Tyler, TX- Broadcast Bureau granted KTVU(TV) Oakland, CA, Community Coalition scheduled hearing to be held Feb. 6 (action Nov. 2). mod. of CP to change TL; make changes in ant. for Media Change. system; ERP 100 kw (h &v); ant. height 460 ft. (h &v); St. Louis, Midwest St. Louis Inc. and New Life remote control permitted (BMPH- 15270). Action Nov. KPIX -TV San Francisco, Community Coalition for Evangelistic Center Inc., TV proceeding: (Does. 2. Media Change. 20820 -1) -ALJ Joseph Stirmer granted request by New Life and scheduled further hearing conference for WTTX -FM Appomattox, VA- Broadcast Bureau KSFX -FM San Francisco, Community Coalition for Media Change. Nov. 11 at 9 a.m. Action Nov. 8. By separate action, granted CP to install new trans. and ant.; ERP 3 kw rescheduled hearing conference from 9 a.m. to 2 p.m. (h &v); ant. height 300 ft. (h &v); conditions KCBS San Francisco, -AM -FM Community Coali- on Nov. 11. Action Nov. 9. (BPH -10723). Action Nov. 2. tion for Media Change. Seminole, OK, KXO1 Inc. and Seminole Broadcast- Richlands, Broadcast WGTH(FM) VA- Bureau KRE(AM) Berkeley, CA, Community Coalition for ing Co., FM proceeding: (Does. 21269 -70) -AL1 granted CP to change TL; ERP 0.45 kw (h &v); ant. Media Change. James K. Cullen Jr. extended to Dec. 12 time for filing height 800 ft. (h &v); remote control permitted KOIT -FM San Francisco, Community Coalition for amended form 301 and supplemental material. Action (BPH- 10421). Action Oct. 28. Media Change. Nov. 3i. KXLY -FM Spokane, WA- Broadcast Bureau KQED- FM -TV, KQEC(TV) San Francisco, Califor- Gilmer, TX, KHYM Broadcasting Co. and Daniels granted CP to install new ant.; make changes in ant. nia Public Broadcasting Forum, et al. Broadcasting Inc., FM proceeding: (Does. system; ERP 25 kw (h &v); ant. height 3030 ft. (h &v) 21281- 2) -ALI James K. Cullen Jr. canceled hearing (BPH -10711). Action Oct. 5. KSBW -TV Salinas, CA, League of United Latin - set for Dec. 14 to be rescheduled later. Action Nov. 4. American Citizens. WTMB -FM Tomah, WI- Broadcast Bureau granted Richmond, VA, Roy H. Park Broadcasting of license covering changes in trans.; ERP 100 kw (h), 93 KTLA(TV) Los Angeles, Greater Los Angeles Virginia Inc., renewal proceeding: (Doc. 21409) - kw (v), ant. height 660 ft. (h &v) (BLH- 7510). Action Council on Deafness Inc. ALJ Reuben Lozner rescheduled prehearing con- Nov. 2. KNXT(TV) Los Angeles, Greater Los Angeles ference from 9 to 9:15 a.m. on Dec. 1, and set forth list Council on Deafness Inc. of questions that counsel should be prepared to answer at that conference. Action Nov. 2. KTTV(TV) Los Angeles, Greater Los Angeles Council on Deafness Inc. Puyallup, WA, Kaye Broadcasters Inc. (KUPY), In contest renewal proceeding: (Doc. 18929) -ALI James K. KVOF -TV San Francisco, Committee on Children's Cullen Jr., confirmed procedural dates scheduled at Television. Oct. 27 conference; scheduled hearing to reconvene in Petitions to deny KDTV(TV) San Francisco, Committee on Tacoma, WA, or vicinity on Feb. 14. Action Oct. 28. KFI(AM)- KOST(FM) Los Angeles, Jim Cato, et Children's Television and Bay Area Hispanic Institute al. for Advancement. Review board decision Boston, RKO General (WNAC-TV) el al., TV pro- KLAC(AM)-KTTV(TV) Los Angeles, Jim Cato, et KGO -TV San Francisco, Committee on Children's ceedtng: (Does. 18759 Chief, Office of Opin- al. Television and Bay Area Bilingual Educational League. -61)- ions and Review granted motion by Community KGFJ(AM) Los Angeles, KUTE(FM) Glendale, KNTV(TV) San Jose, CA, Committee for Open Broadcasting of Boston, and extended to Dec. 16 time CA, Jim Cato, et al. Media. to reply to response of RKO. Action Nov. 3. KTNQ(AM)- KGBS -FM Los Angeles, Jim Cato, et KGO -TV San Francisco, KNTV(TV), Gill Indus- FCC decisions al. tries. WIIBB Selma, AL- Commission remanded for KIIS -AM -FM Los Angeles, Daniel A. Bernath. KABC -AM -TV Los Angeles, Jim Cato, et al. further hearing proceeding on application of Talton KNBC -TV Los Angeles, Jim Cato, et al. KRE -AM -FM Berkeley, CA, Marvin Robinson, et Broadcasting Co. for renewal of license for al. WHBB(AM) Selma. Action Nov. 9. KNX(AM)- KNXT(TV) Los Angeles, Jim Cato, et al. 'KCET(TV) Los Angeles, Greater Los Angeles WSTE(TV) Fajardo, PR- Federal appellate court Council on Deafness Inc. affirmed in part and remanded in part commission's KGO -AM -TV San Francisco, Community Coali- decision to deny application of WSTE to change tion for Media Change. KABC -TV Los Angeles, Greater Los Angeles Council on Deafness Inc. transmitter site. It affirmed decisions and orders relat- KNBR(AM) San Francisco, Community Coalition ing to violations of commission's technical rules on for Media Change. KCOP(TV) Los Angeles, Greater Los Angeles signal intensity over principal city, but would remand Council on Deafness Inc. ' KQEC(TV) San Francisco, Community Coalition case to FCC for consideration of WSTE's application to for Media Change. KHJ -TV Los Angeles, Greater Los Angeles Coun- establish UHF translator to correct such violations. cil on Deafness Inc. Ann. Nov. 10. KRON -TV San Francisco, Community Coalition for Media Change. KNBC(TV) Los Angeles, Greater Los Angeles Aberdeen, SD- Commission granted request by Council on Deafness Inc. Dakota -North Plains Corp. of Aberdeen to relocate KLIV(AM), KSJO -FM, KXRX(AM), trans. site of KQAA -FM from Brown to Clarke county KEEN(AM), KLOK(AM), KNTV(TV) San Jose, Designated for hearing and increase output power and ant. height. FCC also CA, Hugh L. Johnson. Scottsbluff, NE, Tracy Corporation, The Hilliard waived rules requiring TL that would provide mini- KNBC(TV) Los Angeles, Deborah A. Lehman & Co., FM proceeding: (Dots. 21259) -Chief ALJ mum field strength of 3.16 mv/m over entire principal Donald W. Ricketts. Chester F Naumowicz Jr. designated ALI Frederick W. community to be served. Action Nov. 1.

Broadcasting Nov 21 1977 51 requests amendment FM table of K081G Elk and rural area along U.S. Highway No. Commission denied request for amendment of (KXGRIFMI) rules to permit noncommercial station applicants to ap- assignments to substitute ch. 245 for ch. 244A at 1; KO9NW Mendocino, Albion and Little River area; ply for unassigned FM frequencies in commercial FM Grand Rapids, and issue order to show cause to and KI2LD Greenwood Ridge, Navarro Head and Al- band (channels 221 -300). Action Nov. 1. licensee of KXGR(FM) Grand Rapids (RM- 2988). bion Ridge areas, CA- Broadcast Bureau granted CPs Ann. Nov. 7. for three new VHF TV translator stations to rebroad- cast programs of KQED San Francisco; K081G grant Remsen, NY- Renman Broadcasting Inc., requests subject to condition (BPTTV -5827 -9). Action Oct. 19. Allocations amendment FM table of assignments to assign ch. 228A to Remsen (RM- 2990). Ann. Nov. 7. K59BB Manchester and K68BD Point Arena, CA- Broadcast Bureau granted CPs for two new UHF trans- Belpre, OH -Max Bungard requests amendment Actions lator stations to rebroadcast programs of KQED San FM table of assignments to assign ch. 296A to Belpre Francisco (BPTT- 3255 -6). Action Oct. 19. Chatoma, AL- Broadcast Bureau proposed assign- (RM- 2987). Ann. Nov. 7. ing ch. 276A to Chatom as community's first FM. Pro- K66AX Meeker, Wilson Creek and White River Aberdeen, WA- Quincy Valley Broadcasters Inc. posal was response to petition by Washington County rural area, Broadcast Bureau granted CP for new requests amendment FM table of assignments to CO- Broadcasters which said it would apply for CP if chan- TV translator station to rebroadcast programs of assign ch. 257A to Aberdeen (RM- 2986). Ann. Nov. 7. UHF nel were assigned. Comments due Dec. 12, replies Jan. KBTV Denver, via KO7GK, Yampa Valley, CO 3. Action Oct. 25. Actions (BPTT- 3298). Action Oct. 17. Anchorage - Broadcast Bureau assigned television Commission instituted inquiry looking toward K77CH Grangeville, Cottonwood, Craigmont and ch. 4 to Anchorage, substituted ch. 3 for existing ch. 4 simplifying engineering studies required in processing Nezperce, ID- Broadcast Bureau granted CP to change assignment in Seward, AK. Action resulted from peti- of AM applications by converting authorized direc- freq. for UHF TV translator from ch. 77 to ch. 59; tion by Consolidated Amusement which emphasized tional ant. patterns to ones which could be com- change type trans; increase output power to 20 w; make Anchorage is population center of Alaska but has only puterized (Doc. 21473). Comments due Jan. 23, changes in ant. system; change call letters to K59BA four television channels, all occupied. Action Oct. 25 replies Feb. 22. Action Nov. 9. (BPTT -3265). Action Oct. 19. effective Dec. 9. Commission instituted rulemaking looking toward W61AF Grand Marais, MN, K69BD Grand Por- Burlington, CO- Broadcast Bureau proposed amending annual employment report, FCC form 395, tage, MN- Broadcast Bureau granted CPs for two new assigning ch. 281C to Burlington as community's first as pertains to all broadcast licensees and permittees. UHF TV translator stations to rebroadcast programs of FM. Proposal was response to petition by KNAB Inc., Comments due Jan. 23, replies Feb. 22. Action Nov. 9. WDIO -TV Duluth, MN (BPTT- 3287 -8). Action Oct. licensee of daytime -only AM station KNAB Commission instituted rulemaking proceeding on 26. Burlington. Comments due Dec. 16, replies Jan. 5. Ac- growing problems encountered by cable Bureau tion Nov. I. "saturated" K252AB Livingston, MT- Broadcast television systems in complying with FCC's mandatory granted CP to change trans. location to Quinn Moun- Warsaw, MO- Broadcast Bureau proposed assigning signal carriage rules. Comments due Jan. 23, replies tain, 11 miles WNW of Livingston; change transmis- ch. 249A to Warsaw as community's first FM. Proposal Feb. 22. Action Nov. 9. sion line; make changes in transmitting ant. of FM was response to petition by Valkyrie Broadcasting Inc. translator (BPFT-470). Action Oct. 21. which said it will file application for channel if Falls City, Broadcast Bureau granted assigned. Comments due Dec. 16, replies Jan. 5. Ac- 'K24AC NE- translator station to rebroadcast tion Nov. I. Translators CP for new UHF TV programs of 'KUON -TV Lincoln, NE (BPTT- 3223). Altoona, PA- Broadcast Bureau substituted UHF Action Oct. 17. TV ch. 23 for UHF ch. 38 Altoona. Action was Applications response to petition by John R. Powley, permittee of K72DH Dry Lake, Crystal and Ute, NV- Broadcast to change for ch. 38 WOPC(TV) Altoona, who also requested and Lafayette, LA -Rush Broadcasting Corp. seeks ch. Bureau granted CP principal community was granted modification of his CP to specify ch. 23 in- 15 with I kw rebroadcasting WRBT Baton Rouge, LA. UHF TV translator to Overton, Logandale and Moapa TV to stead of ch. 38. Action Nov. 4 becomes effective Dec. Ann. Nov. 10. area, NV; change TL; change primary station KSL Lake City; make changes in ant. system 21. Alamogordo, Holloman AFB, NM -NM Broadcast- -TV Salt (BPTT- 3207). Action Oct. 19. Tacoma, WA- Broadcast Bureau substituted ch. 279 ing Co. seeks ch. 57 with 100 w rebroadcasting W63A1 Bear Creek, Broadcast Bureau granted for ch. 280A at Tacoma. Action was response to peti- KGGM -TV Albuquerque, NM. Ann. Nov. 10. PA- CP for new UHF TV translator station to rebroadcast tion by Entertainment Communications, licensee of K8000 Gold Beach, OR -seeks CP to make programs of -TV Scranton, PA (BPTT- 3301). KBRD(FM) Tacoma, which requested substitution to changes in ant. system & height above ground WDAU Action Oct. 20. upgrade broadcast facilities. Action Nov. 2 becomes (BPTT- 3428). Ann. Nov. 9. effective Dec. 19. K02IX, KO8JF Cherry Creek, SD- Broadcast K77BY Gold Beach, OR -seeks CP to make Bureau granted CPs for two new VHF TV translator changes in ant. system and orientation (BPTT- 3427). stations to rebroadcast programs of KHSD -TV Lead, Ann. Nov. 9. SD, and KIVV-TV Lead, SD (BPTTV-5775 -6). Action Rulemaking K7IAZ Gold Beach, OR -seeks CP to make Oct. 20. changes in ant. system and height above ground K061H, KO8JE Wanship, Broadcast Bureau (BPTT- 3426). Ann. Nov. 9. UT- Petitions granted CPs for two new VHF TV translator stations to Galena, KS -Jack R. Maxton requests amendment K74AB Madras and Culver, OR -seeks CP to in- rebroadcast programs of KUTV Salt Lake City, via FM table of assignments to assign ch. 296A to Baxter crease power to 100 w and change trans. (BPTT-3430). K59AF, Summit County, UT, and KTVX Salt Lake Springs, KS (RM- 2989). Ann. Nov. 7. Ann. Nov. 9. City, via K61AB, Summit County, UT (BPT- TV- 5843 -4). Action Oct. 17. Florence, KY- Maranatha Broadcasting Corp. re- Superior, WY- Superior Community TV seeks chs. quests amendment TV table of assignments to reassign 6, 3, 7, with 1 w rebroadcasting KSL -TV, KTVX, Sumner, WA- Broadcast Bureau canceled license ch. 36 to Florence, by deletion from Portsmouth, OH KUTV Salt Lake City, respectively. Ann. Nov. 9. authorization for television translator station KO2CV; (RM- 2991). Ann. Nov. 7. Actions and deleted call sign KO2CV. Action Oct. 13. West Liberty, KY requests amend- W292AB LaCrosse, Broadcast Bureau granted -Kelse Arnett K041C Bouse, AZ- Broadcast Bureau granted CP WI- table assignments to assign ch. 292A to CP to change primary station for FM translator to ch. ment FM of for new VHF TV translator station to rebroadcast pro- 7. 279 Ladysmith, WI, and make changes in transmitting West Liberty (RM- 2865). Ann. Nov. grams of KOOL -TV Phoenix (BPTTV -5813). Action ant. (BPFT-369). Action Oct. 20. Grand Rapids, MN -Grand Rapids Radio Inc. Oct. 17. W22I AD Oshkosh, Omro and Winneconne, WI- Broadcast Bureau granted CP for new FM translator stations to rebroadcast signals of WRVM(FM) Suring, Summary of broadcasting WI (BPFT-370). Action Oct. 12. K252A1 Evanston and Bridger Valley, WY- Broad- cast Bureau granted CP for new FM translator station FCC tabulations as of Oct. 31, 1977 to rebroadcast signals of KRSP -FM Salt Lake, UT CP's CP's (BPFT-432). Action Oct. 12. On air On Total not Total Licensed STA' art on an on air authorized" KO3EU, KO6JG Wheatland, WY- Broadcast Bureau granted CPs for two new VHF TV translator 4,508 47 4,555 Commercial AM 4.485 6 17 stations to rebroadcast programs of KYCU(TV) Commercial FM 2.904 1 81 2,986 124 3,110 Educational FM 893 0 21 9,4 87 1,001 Cheyenne, WY, and KTNE(TV) Alliance, NE (BPT- 17. Total Radio 8.282 7 119 8.408 258 8,666 TV- 5790-1). Action Oct. Commercial TV 721 5 727 50 777 VHF 513 1 2 516 6 522 UHF 208 0 3 211 44 255 Educational TV 242 3 14 259 6 265 Cable VHF 93 7 11 3 104 UHF 149 2 7 158 3 161 Total TV 963 4 19 986 56 1,042 Applications FM Translators 198 o o 198 76 274 Following operators of cable TV systems requested TV 387 3,826 0 3.826 Translators 3.439 0 certificates of compliance, FCC announced Nov. 8 211 1,274 0 1.274 UHF 1,063 o listed are TV signals proposed for carriage): VHF 2,376 o 176 2,552 0 2,552 (stations New England Cablevision, for Rochester, NH 'Special temporary authorization "includes off -air licenses (CAC -09682): WMEG -TV Biddeford, ME.

Broadcasting Nov 21 1977 52 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A. D. Ring & Associates COHEN Jansky & Bailey & ASSOCIATES and DIPPELL, P.C. CONSULTING RADIO ENGINEERS Telecommunications Consulting Consulting Engineers CONSULTING ENGINEERS 527 Money Bldg. Member AFCCE 1771 N St., N.W. 296 -2315 1334 G St., N.W., Suite 500 (2021 783.0111 5390 Cherokee Avenue 347.1319 WASHINGTON, D. C. 20036 Washington, D.C. 20004 Alexandria, Virginia 22314 Washington, D. C. 20005 Member AFCCE Member AFCCE (703) 3543400 Member AFCCE

MOFFET & KOWALSKI CARL T. JONES ASSOCS. A. EARL CULLUM, JR. SILLIMAN, LOHNES & CULVER Washington, D.C. Area (Formerly Gaulney & Jones) Consulting Engineers CONSULTING ENGINEERS CONSULTING ENGINEERS 8701 Ga. Ave., Silver Spring, MD 209:: 1156 15th St., N.W., Suite 606 INWOOD POST OFFICE ROBERT M. 51LLIMAN. P.E. 2990 Telestar Ct.. Suite 405 Washington, D.C. 20005 BOX 7004 (301) 589 -13280 (703) 560.6800 (202) 296.2722 DALLAS, TEXAS 75209 1925 N. Lynn St., Arlington, VA 22209 Falls Church. Va. 22042 (214) 631 -8360 JOHN A. MOFFET, P.E. Member A FOCE (703) 041 -0500 Member AFCCE Mo.n brr :1 Member A FC'CE

STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. JULES COHEN JOHN B. HEFFELFINGER 2029 K Street, N.W. CONSULTING ENGINEERS & ASSOCIATES Washington, D.C. 20006 Radio L Television (301) 827 -8725 Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 Suite 400 1730 M (301) 384.5374 San Francisco, California 94128 St., N.W., 659.3707 (202) 223.4664 14151 342 -5208 KANSAS CITY, MISSOURI 64114 Washington. D.C. 20036 Member AFCCE Member AFCCE Member AFCCE

VIR JAMES CARL E. SMITH E. Harold Munn, Jr., ROSNER TELEVISION CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. SYSTEMS Computerized Frequency Surveys CONSULTING 8200 Snowville Road Broadcast Engineering Consultants & ENGINEERING 345 Colorado Blvd. -80206 Clevelaed, 44141 Ohio (303) 333.5562 Box 220 250 West 57th Street Phone: 216 -526 -4386 DENVER, COLORADO Coldwater, Michigan 49036 New York, New York 10019 (2121 246 Member AFCCE Member AFC,' T: Phone: 517 - 278-7 339 -3967

JOHN H. MULLANEY HATFIELD & DAWSON MIDWEST ENGINEERING MERL SAXON Consulting Radio Engineers, Inc. Consulting Engineers ASSOCIATES CONSULTING RADIO ENGINEER 9616 Pinkney Court Broadcast and Communications Conar.ltiny &sinaas. Potomac, Maryland 20854 622 Hoskins Street 3525 N. Stone Way nera uw,veestry eeoeu ac,tgne sro Seattle, Washington 98103 aval eea.42A 301 -299-3900 Lufkin, Texas 75901 Member AFCCE 634.9558 (AC 713) 632 -2821 (206)633 -2885 Member AFCCE Member AFC( E

MATTHEW J. VLISSIDES, P.E. Satellite Telecom DAWKINS ESPY STRUCTURAL CONSULTANT C. I'. CROSS90 & ASSOCIATES Services, Inc. Consulting Radio Engineers TOWERS, ANTENNAS. STRUCTURES Applications /Field Engineering Studies. Analysis. Design Modifications. CONSULTINO ENGINEERS Management and Engineering PO. Boa 3127 -Olym plc Station 90212 Inspections. Supervision of Erection Consulting Services BEVERLY HILLS, CALIF. 7601 BURFORD DRIVE McLEAN.VA 22101 P 0 BOX 11312 2971 Flowers Rd. So. 12141 321.114o DALLAS. Texas 75218 Atlanta, Ga. 30341 (213) 272 -3344 Tel (703) 356 -9504 Member AFCCE 404 -455 -8369

DON'T BE A STRANGER KESSLER ASSOCIATES To Broadcasting's 157.000' Readers conlaci1 Proless,onal or Service Display your BROADCASTING MAGAZINE Consulting Engineers Cater oete II will De seen coy Ine elec. AM- FM.TV. Microwave Systems sion.making Station owners and man 1735 DeSales St. N.W. ageis. creel engineers and technicians Washington, D. C. 20036 1511 N.W. Sixth Street applicanls lot AM. FM. IV and buyers of Gainesville, Florida 32601 broadcasting services for availabiRtles -1977 Readerstbp Survey snowing 44 Phone: 12021 638 -1022 (9041 376.3157 1904) 373.5225 readers per copy

LAUREN A. COLBY Attorney -al -law IS N Court Streit Frederick, Md. 21701

Attorneys 1.1 301 -6631086 Spece!uing in matters involeams the Federal Communications Commission

COMMERCIAL RADIO CAMBRIDGE CRYSTALS CO. PRECISION FREQUENCY datawold MONITORING Technical broadcast data base PRECISION FREQUENCY MEASURING SERVICE Engineering computations MEASUREMENTS, AM -FM -TV SPECIALISTS FOR AM -FM -TV FCC service Monitors Repaired 8 Certified actions "flag" Services 445 Concord Ave. 103 5. Market St. 1302 18th St., N.W, Suite 502 Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 Washington, D. C. 20036 Phone (816) 524 -3777 Phone 16171 876 -2810 (202) 296 -4790 California (CAC -11083 -4): interim authorization. VA. Jal CATV, for Eunice, NM (CAC -10824): KSWS- TV Roswell, NM. St. Croix Cable TV, for Baileyville, Calais, both Certification actions Emmetsburg Cable TV, for Emmetsburg, IA Maine (CAC -11085 -6): interim authorization. Three cable television system operators have asked federal appellate court to review commission's Sept. 30 (CAC- 10876): interim authorization. Pioneer Valley Cablevision, for Palmer, MA action streamlining cable TV rules by simplifying cer- (CAC -11088): interim authorization. Fossil Community TV, for Fossil, OR tification procedures and eliminating unnecessary fil- (CAC -10924): certificate of compliance. Glendive Cable TV, for Glendive, MT ing requirements (Focus Cable of Oakland Inc.. Cable TV, for Nuremberg, PA (CAC -10947): in- (CAC -11101): interim authorization. Teleprompter Corp. and Warner Cable Corp.). Ann. terim authorization. Service Electric Cable, for North Whitehall, Low Nov. 15. Dubois Area Cable TV, for Clearfield and Jefferson, Hill, Weisenberg, South Whitehall, Upper Macungie, CATV Bureau granted following operators of cable both Pennsylvania (CAC- 10972 -3): interim authoriza- Whitehall, Plainfield, Wind Gap, Pen Argyl, Lower TV systems certificates of compliance: Nazareth, Bushkill, Palmer, Bridgeton, Tinicum, all tion. IN National Video Systems, for Dover, Berkeley, both Pennsylvania (CAC-11102 -15): interim authorization. Cable TV, for Reedsport, Winchster Bay, Lakeside, New Jersey (CAC -08064 -5); St. Tammany Cablevi- all Oregon (CAC -11006 -8): certificate of compliance. Blue Ridge Cable Television, for West Penn, Lower sion, for Slidell, LA (CAC -09079); Canadaigua Video, Towamemsing, both Pennsylvania (CAC-11126-7): in- for Clifton Springs, NY (CAC- 09128); Atlantic Continental Cablevision of Michigan, for Black- terim authorization. Cablevision Systems, for Atlantic, IA (CAC -09433); interim authorization. man, MI (CAC -11016): Systems, for Reedsville, PA Cable KOB Communications, for San Luis Obispo, Teleprompter Cable Marion CATV, for Marion, OH (CAC -111017): in- Multi- Vue -TV System, for CA (CAC-11423): WYAH -TV Portsmouth, VA. (CAC -09598); Lexington terim authorization. Lexington, NE (CAC- 09785); Wayne Communica- UA- Columbia Cablevision of Westchester, for New Windsor Community Antenna, for Windsor, VT tions, for Washington, GA (CAC -09077); Medelco, Rochelle, NY (CAC -11989): WCBS -TV New York, (CAC- 11018): interim authorization. for Fairmont, MN (CAC- 09145); Coaxial, for WNJM Montclair, NJ, WPIX, WNEW-TV, both New Frenchcreek, PA (CAC- 09392); MSB Cable TV, for Jones Intercable Inc. DBA CATV Fund TV, for York, WEDW Bridgeport, CT, WNET Newark, NJ, Lexington, Smith, Washington, Knox, Butler, all Ohio Smyrna and Wadley, both Georgia (CAC-11020 -1): in- WSBK -TV Boston, WTAF -TV Philadelphia, WNJU- (CAC-09668-72); Cablevision of Augusta, for Colum- terim authorization. TV Linden, NJ, WNYC -TV, WNBC -TV, both New bia, GA (CAC -09746); Warner Cable Transmission, Vista Cablevision, for Vista, CA (CAC -11022): in- York, WTVG, Newark, WXTV Paterson, NJ, WLIW for Sac City, IA (CAC -09974); Phoenix Communica- terim authorization. Garden City, NY, WABC -TV, WNYE -TV, WOR -TV, tions, for Iron Gate, VA (CAC -10103); Western TV, all New York. for Evanston, WY (CAC- 07857); Pioneer Cablevi- Midwest Video, for Paris, TX (CAC- 11023): in- sion, for Maine, NY (CAC -08279); Teleprompter of terim authorization. Alpena Cablevision, for Sanborn, MI (CAC -12016): WYAH -TV Portsmouth, VA. Riviera Beach, for Holiday Country Club, FL (CAC- Mountain View Enterprises, for Mountain City and 08284); Nodakable, for Bottineau, Harvey, both North Inc. DBA Robins Clayton, both Georgia (CAC -11024 -5): Interim autho- Cox Cable Communications Dakota (CAC-08510-2); Montgomery Video, for Telecable, AFB, (CAC- 12024): rization. for Robins GA Gregg, PA (CAC- 08733); Telstar Video, for North WANX -TV Atlanta, GA, to delete: WALB -TV Lauderdale, FL (CAC- 08798); Friona Cablevision, for Tower Communications, for Caldwell, OH Albany, GA. (CAC -11026): certificate of compliance. Friona, TX (CAC- 08916); Triad CATV of Indiana, for Morris Cablevision, for Morristown, Madison, Portland, IN (CAC -09047); Mumsen Master Antenna for Barefoot Bay, FL Gulf Communications, Morris Plains, Chatham, Florham Park, Morris, Den - Systems, for Viola, La Farge, both Wisconsin (CAC - (CAC -11027): interim authorization. nville, Hanover, East Hanover, all Pennsylvania 09158-9); Television, for North Little Rock, Sher- Storer Cable TV of Florida Inc., for Williston, Levy, (CAC- 12038 -47): WHYY -TV Wilmington, DE, wood, both Arkansas (CAC -09184 -5); Jacksonville TV both Florida (CAC -11028 -9): interim authorization. WNYE -TV, WNYC -TV, both New York. Cable, for Jacksonville, NC (CAC -09257); Cable Television, for Wilmington, NC (CAC -09258); Joseph Cablevision, for St. Joseph, MO Chinco Properties, for Chincoteague Island, VA St. Chester County Broadcasting, for East Cain, Uwchlan, (CAC -11030): interim authorization. (CAC -12049): interim authorization. both Pennsylvania (CAC -09271 -2); Kentland TV and See More TV, for Westville, IL (CAC -11031): Morgan County Tele- Cable, for Martinsville, IN Cable, for Brook, IN (CAC- 09273); Continental WTIU Bloomington, IN; WILL -TV Urbana, IL; (CAC -12050): WTCG Atlanta. Cablevision of Ohio, for Polk, OH (CAC -09292); WUSI -TV Olney, IL; WCIU -TV Chicago, 'WTTW Central All Channel Cablevision, for Elwood, IN Princeton Telecable, for Mercer, WV (CAC- 09330); Chicago, WFYI and WHMB -TV, both Indianapolis. (CAC -12051): WTCG Atlanta. Greater Humboldt- Dakota City Cable TV, for Pocahontas, IA (CAC-09406); Sammons Communica- Rolla Cable Systems, for Rolla, MO (CAC- 11032): Greenfield Cabletelevision, for Greenfield, IN certificate of compliance. lions, for Upper Milford, PA (CAC -09447); Clinton (CAC -12052): WTCG Atlanta. TV Cable, for Clinton, TN (CAC -09454); Loudoun See More TV, for Catlin and Belgium, both Illinois Johnson All Channels, for Franklin, IN County Cable TV, for Loudon, Lenoir City, both Ten- (CAC -11033 -4): WTIU Bloomington, IN; WILL -TV (CAC -12053): WTCG Atlanta. nessee (CAC- 09455 -7); Warner Cable of Altamont /St. Urbana, IL; WUSI -TV Olney, IL; WCIU -TV Chicago, for St. IL (CAC -09528); Tri River Cable, Humboldt Bay Video Co. DBA HB Cable TV, for Elmo, Elmo, 'WTTW Chicago, 'WFYI and WHMB -TV, both In- for Hillsboro, KS (CAC -09555); MBS Cable TV, for dianapolis. Blue Lake, McKinleyville, both California (CAC-12056-7): certificate of compliance. Wayne, OH (CAC -09680); Sierra Vista CATV, for Scott County Cablevision, for Weber City, Scott, Sierra Vista, AZ (CAC -09801); Southern Cable, for both Virginia (CAC -11035 -6): certificate of com- Hamilton County CATV, for Carmel, Hamilton, Stuttgart, AR (CAC -09809); Cable TV of Manot, for pliance. both Indiana (CAC -12072 -3): WTCG Atlanta, to Manor, Ward, both North Dakota (CAC -09810 -1); delete: WSNS Chicago. Skyline Cable, for Brookings, OR (CAC -09812); Cali- Cable Communications Operations, for Lima, co, for Cherokee Village, AR (CAC -09819); Warner Elida, both Ohio (CAC -11037 -8): interim authoriza- Lebanon CATV, for Lebanon, IN (CAC -12074): 'Cable of Altamont /St. Elmo, for Altamont, St. Elmo, tion. WTCG Atlanta, to delete WSNS Chicago. both Illinois (CAC-09829-30); Telesystems Corp. Sight and Service Corp. Greensburg, for Bath TV Cable Service, for Bath, NY Sound of DBA Saginaw Cable TV, for Saginaw, Zilwaukee, Car- WTCG to (CAC -11039.40): interim authorization. Greensburg IN (CAC-12074): Atlanta, rollton, Buena Vista, Spaulding, all Mississippi delete WSNS Chicago. TV Cable, for Painesville, KY (CAC -11041): in- (CAC -10063 -8); Arizona Cable TV, for Maricopa, terim authorization. Pasadena CATV, for Pasadena, TX (CAC -12076): Paradise Valley, both Arizona (CAC-10145 -6). WTCG Atlanta, to delete KJAC -TV Port Arthur, TX. Tele -Media Co. of Addil, for Warren, OH In contest (CAC -11043): certificate of compliance. Community Tele- Communications, for Laramie, Fort Myers, Lee County, FL (CSR-1184) -Cable WY (CAC -12081): WYAH -TV Portsmouth, VA, Continental Cablevision of New Hampshire, for Bureau granted waiver of commission's signal carriage WTCG Atlanta. rules to carry WTVT(TV) Tampa, FL, when that sta- Derry, Salem, both New Hampshire (CAC -11044 -5): for MN interim authorization. Cablevision of Austin, Austin, tion broadcasts CBS telecast of Miami Dolphins home (CAC- 12082): WYAH -TV Portsmouth, VA. games and games are not broadcast by any station au- Tele-Media Co. of Addil, for Adena, Dillonvale, Cablevision of Albert Lea, for Albert Lea, MN thorized to be carried by Southern. Action Nov. 8. Smithfield, Cadiz. all Ohio (CAC -11046 -9): interim -12083): WYAH -TV Portsmouth, VA. authorization.) (CAC Auzier, KY, Auxier Cablevision, Cable TV pro- Ultracom of Marple, for Marple, PA (CAC -12084): ceeding: (Doc. 21422) -Chief ALJ Chester F. Secondido Cablevision, for San Marcos, CA WNJS Camden, NJ, WNJT Trenton, NJ, WLVT -TV Naumowicz Jr. designated ALJ Reuben Lozner to (CAC -11050): interim authorization. Allentown, PA, WVIA -TV Scranton, PA. serve as presiding judge; scheduled prehearing con- Blue Ridge Cable Television, for Palmerton, ference for Dec. 20 and hearing for Jan. 31, 1978. Ac- for West Logan, Logan Cablevision, Mitchell tion Nov. 3. Bowmanstown, Weissport, Lehighton, Parryville, Heights, Logan, Man, all West Virginia Mahoning, Smohola, Lackawaxen, Rush, Coaldale, (CAC -12085 -9): WTCG Atlanta, WYAH -TV Rochester, NY (CSR- 967) -Cable Bureau dis- Stroud, Dela Water Gap, Ross, Hamilton Smithfield, Portsmouth, Va. missed "Petition for Declaratory Ruling" at direction East Stroudsburg, Stroudsburg, East Penn, Slatington, of commission. Action Nov. 3. Walnutport, Lehigh, Lynn, Washington, Heidelberg, Marion Cablevision, for Marion, IL (CAC -12091): Franklin, all Pennsylvania (CAC -11051 -75): interim WTCG Atlanta, WYAH -TV Portsmouth, VA. Idabel, OK (CSR- 1194T) -Cable Bureau granted special temporary authority to substitute KDFW-TV authorization. Alpena Cablevision, for Alpena, MI (CAC- 12092): Dallas, while KSLA -TV Shreveport, LA, is tempo. WYAH -TV Portsmouth, VA. Mountain View Enterprises, for Warwoman, rarily unavailable. Action Oct. 18. Rabun, Five Points, all Georgia (CAC- II076 -8): in- Service Electric Cable TV, for Washington, Upper terim authorization. Mount Bethel, Portland, Tatamy, Williams, Craigsville, WV, United Cable Company, Cable TV 21421) ALI F. Riegelsville, Upper Nazareth, all Pennsylvania proceeding: (Doc. -Chief Chester Midwest Video, for Clovis (NM), Cannon AFB, Naumowicz Jr. designated ALI Joseph Stirmer to serve (CAC -12093.100): interim authorization. Texico, Farwell, all Texas (CAC-I1079-82): interim as presiding judge; scheduled prehearing conference authorization. Alpena Cablevision, for Alpena, Maple Ridge, both for Dec. 19 and hearing for Jan. 31. 1978. Action Nov. Sierra Video, for Three Rivers, Springville, both Mississippi (CAC -12104 -5): WYAH -TV Portsmouth, 3.

Broadcasting Nov 21 1977 54 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

RADIO Local sales manager for Midwest medium market - Immediate opening for an experienced sales person to handle a key account list and provide leadership with America's first all country music stations in one of HELP WANTED MANAGEMENT and creativity within an eight- person sales force. Must Texas top cities. Call Charlie Phillips, 806- 374 -3796 have proven success in local radio sales, and manage- or send resume to KZIP Radio, Box 5905, Amarillo, TX General Manager wanted who is good on the street ment capabilities. Earnings potential to $20,000 or 79107. and In local sales for growing Western Massachusetts more. Please include complete job history and year, station. Excellent opportunity. Box P -46. references for this Equal Opportunity Employer. Write Western New York -In one this contemporary Box N -146. AM has moved from nowhere to strong number one,

Experienced salesperson or manager needed for 18 -49. I need a salesperson who wants to grow with top sales position at major Salt Lake City AM station. Florida Metro Gulf Coast. Fulltime Sales Person. us. Guarantee plus commission, eventual sales man- Must be ready to assume sales management in six Must be a pro, a self starter and a proven, successful agement for right person, big list, FM pending. Write months. Extraordinary growth opportunity. Send producer. At least 2 years Fulltime experience selling Mike Ameigh, WMNS, Olean, NY 14760. resume to: Box P -53. radio advertising. Substantial base plus commission. All replies confidential. An Equal Opportunity Indian River Broadcasting Company has an opening General Manager for AM station in progressive Employer. Send complete resume to Box N -122. for a radio advertising salesperson. Person should be Northwest Arkansas area. Must have strong sales aggressive and resourceful, and have a good per- background and successful experience in operating a Needed Immediately. An account executive with sonality. Must have a high school education or station. Good growth opportunity. Send resume and minimum experience in Top -40 AM or FM sales. equivalent and must own a car. Must be experienced salary history. Box P -67. Qualifications one year in Top -40 sales, proven sales in sales, preferably time sales. Please send resume in- performance, desire to grow fast with new AM /FM dicating starting salary to Jim Chaplin, PO Box 3032, General Sales Manager for group -owned Radio Rock combination in young market. Sharp ap- Fort Pierce, FL. We are an Equal Opportunity Employer Station in major Mid -Western market wanted. Adult pearance, ability to move now. Please contact Brian music format. Good fringe benefits. Person must be Skelly, KASH /KSND, P.O. Box 10767, Eugene, OR We've got It all. University Town. Fast growing area. able to find, train and motivate local sales staff, super- 97401. Survey rated number one station. In Virginia's beautiful vise national sales. Long established station. Excellent Shenandoah Valley Fifteen thousand a year to start. working conditions. Send resume, references, salary Sales Manager wanted for leading MOR station in Good growth potential with aggressive young group requirements to Box P -75. this fast growing community with 70,000 people with- operation. Send resume to Tom Manley, WKCY, P.O. Box in 15 miles. Job includes supervising sales force plus 1107, Harrisonburg, VA 22801. EOE. Sales Manager for AM /FM in Midwest Capitol City selling top list. Person will have authority to revise lists Handle key local /regional accounts and provide and assign accounts. In house computer offers ex- HELP WANTED ANNOUNCERS leadership to sales team. Competitive market, ex- cellent control and data. Wonderful living in great cli cellent living conditions, Big Ten college town. Group mate by the ocean. Low cost of living comparatively Immediate opening for announcer. First Tickets only. ownership, stable. If you're a pro, your earnings will ex- Excellent medical plan. Opportunity for growth with Write KPOW, Box 968, Powell, WY 82435. EOE. ceed $25,000 the first year. EOE. Contact in confi- small public company. Can advance to a General Man- dence, Box P -77. ager or to bigger market as we grow. Job immediately Major Beautiful Music FM Station owned by major or early 1978. Send resume, give your sales by months company, top Western market, needs announcer who Are you a sales manager looking for ownership? for last three years and indicate salary guarantee re- takes pride in smooth, consistent, disciplined perfor- AM /FM station seeking a young, eager manager for quirement to Randolph Millar, WIRA, Fort Pierce, FL, mance. Air and some production. 3rd required. Replies Ohio station which really needs an awakened. Send Airmedia Station, Equal Opportunity Employer. in total confidence. EEO. Resume to Box N -129. resume and track record to Box P -70. Southern California Station .... Looking for an ex- DJ- Announcer. Play -By -Play back -up. Experienced Sales opening, preferred top 100 market (South) for perienced broadcast salesperson. There is unlimited only. Contemporary format. No phone calls. Air -check real "Heavy" that knows difference between Paper and earnings and potential at this EOE station. Howard & resume. WFVA, Fredericksburg, VA 22401. EOE. Real Money Must know Collections, Cash Flow impor- Fisher, KPRO Radio, Riverside, CA. tant. Great Opportunity for Top Salesperson. Great Air Personality for Contemporary or Country Experi- Draw vs. Commission for stable non -floater who wants WNVY, Pensacola, Florida, needs experienced ence a must. Upstate New York. Send resume and sal- to "earn" Big Bucks. Mgmt opportunity for right person. street fighter. Good list, above average incentive plan. ary requirements. Box P -32. "Greatest Future" working for No. 1 contemporary in Send resume, billing history 2070 N. Palafox, Pen- for top WGR, of market. We appreciate hard work and reward a hard sacola 32501. EOE. Rare opening personality at winner worker excellently!! Note: Make sure you fill the Billboard's Pop /Adult Radio Station of the Year Award. described bill or you will be out as quick as you came Immediate opening 2 Positions $200 weekly salary Good Salary and company benefits. If you're really in! Reply immediately with resume Box P -71. minimum + commission for rich D.C. Suburban Market good, rush tape and resume to Larry Anderson, P.D., Contemporary Station. At least 1 year local sales ex- WGR, 464 Franklin Street, Buffalo, NY 14202, 716- New Suburban Peoria Radio Station seeks Sales perience. Write Box P -49. 881 -4555. Manager /Station Manager. Grow and Profit with our first station. Send full details including references to Sales opening, preferred top 100 market (South) for Immediate Opening Morning Drive. Adult Contem- WTAZ, P.O. Box 3498, Peoria, IL 61614. All replies held real "Heavy" that knows difference between Paper and porary Popular Station in University town. Experienced confidential. Real Money. Must know Collections, Cash Flow impor- only. E.O.E. Tape and Resume to WELK Charlottesville, tant. Great Opportunity for Top Salesperson. Great VA. General Manager to organize, motivate excellent Draw vs. Commission for stable non -floater who wants staff of 16. Powerful AM -FM, top regional acceptance. to "Earn" Big Bucks. Mgmt opportunity for right per- Radio Station KNPT -AM & FM on the Central Oregon Coast wants a full time experienced M.O.R. Per- New, modern plant. Requires strong GM, solid ideas, son. "Greatest Future" working for No. 1 contemporary have heavy community involvement. Excellent salary, bene- in market. We appreciate hard work and reward a hard sonality Radio Announcer for evening shift. Must fits. Send complete resume to: WKOK, Box 1070 -R worker excellently!! Note: Make sure you fill the good strong news delivery Send audition tape with Sunbury, PA 17801. described bill or you will be out as quick as you came your first resume, to Bob Spangler ... Box 1028, in! Reply immediately with resume Box P -81. Newport, OR 97365. WHNN rock winner in Saginaw -Bay City -Flint needs Experienced for one of Central aggressive sales management. Send track, references Salesperson - Opportunity for programer /produc- staff announcer and your best incentive plan. Group offers growth for tion type to move up to sales with 50 kw FM regional Ohio's outstanding MOR stations. Send tape and resume performance. Take charge in 1978. Robert Liggett, powerhouse in beautiful Western Maryland. Good to Roger Fischer, WMRN, Box 518, Marion, OH 43302. An 185 Grand River, Williamston, MI 48895. 517- voice and production capability a must. Unlimited po- equal opportunity employer. 349.4000. tential for aggressive broadcaster. Will train. E.O.E. Top rated adult station in major. Ohio city needs ex- Call Ed Enderle at 301- 724 -2400. HELP WANTED SALES perienced, mature announcer who can project warmth Immediate groat opportunity for aggressive Pro. within a tightly structured format. Must be skilled in National and Regional sales director for medium AM /FM prime list, medium market, earnings limited production and news. EOE. Send resume and salary market station in Great Lakes area. Direct calls on only to ability. Phone 912- 236 -7794. requirements to Box P -54. regional advertisers and major ad agencies. Solid ex Phone perience required, but education and potential is If you're a pro and can really sell -.we'll pay you like Illinois Medium Market AM /FM seeks First Announcer. P -56. equally Important. Earnings commensurate with a pro. Good active account list available, salary plus Engineer- Box ability and results. An Equal Opportunity Employer. commission. Send resume to: Philip Weiner, WUPE Combo Person. First Ticket. Philadelphia. Reply Box Write Box N -147. AM & FM, Pittsfield, MA 01201, an equal opportunity P -59. employer. Successful group owned station needs AE. Estab leading lished list, guarantee, 20% commission. The ag- Successful South Florida station is seeking an ex- Grow with one of Nebraska's adult contem- looking for a mature person to gressive, reliable person we hire for this position will perienced aggressive sales person. Professional porary stations. We're our nighttime voice, production make $16- 22,000. Excellent working conditions, operation in beautiful expanding market. Send resume build audience. Good attitude are a must E.O.E. Box chance for advancement. Send resume and track to Larry Baronoff, General Sales Manager, WSTU, ability, boardwork and P-74. record ASAP. Box P -69. Stuart, FL 33494. Equal Opportunity Employer.

Broadcasting Nov 21 1977 55 Chief Engineer needed for Medium Southern mar- Experienced Sportscaster and broadcaster HELP WANTED ANNOUNCERS ket, Must have experience with all phases AM. AM needed to head up Missouri's busiest sports depart- CONTINUED Directional, stereo FM, Automation. Studio, Rules and ment. The right person will also be able to handle Regulations. Send resume and references to Box P-65. some news and production. We originated more than Black Station. Top 15 market. East. Box P -85. 250 games last year. Box P -87. Chief Engineer, for 3 KW FM and 5 KW AM, DA. looking Outstanding Midwest Small Market leader Central California Small Market. E.O.E. Box P-72. SO KW -AM /100 KW -FM in No. 25 market has for experienced morning announcer with wide broad- News /Public Affairs position opening in Mid- Decem- casting background. News and PBP helpful in keeping Assistant Chief Engineer -major Midwest market, ber. Requires experience and good delivery. EOE. this community involved station on lop. Box P -86. beautiful music station. Must be experienced in Tapes and resumes only to: Doug Larsen KWJJ /KJIB, electronic equipment maintenance techniques and 931 S.W. King Ave., Portland, OR 97205. and NC Top 40 AM needs D.J. with first ticket good have First Class ticket. Good working conditions. sal Send resume and production skills for 7 -12 midnight. ary and benefits. An excellent opportunity to get Sport Report Flash Photographer. Journalism to Dayton, P.D., WCOG, Box 8717, Greens- a demo Bob started with a successful large market radio station. degree and minimum one year pro. Must be strong boro, NC 27410. Send resume with complete description of experience shooting, writing and reporting. E.O.E. Send resume and tape to George Mills, WCKT -TV, Post Office Box lost and salary history to Box P -73. WHNN Saginaw -Bay City -Flint's top rocker 1118, Miami, FL 33138. another one. She's in San Francisco. Need dedicated 1st Phone Maintenance Engineer for AM -FM stereo, Tape, to PD, Box 96, pro to keep ratings. references No air work. Southeast medium town, leading station, News Coordinator for university radio station. In- Saginaw, MI 48607. computer operation. Top salary, fringe benefits, and cludes some reporting and teaching one course twice good boss. EOE. If you're looking for permanency rush a year. Requires Masters Degree and two years experi- If you're a solid announcer, one who's Program Direc- to Box P -82. ence in radio news. Application deadline: November tor material, we'd like to hear from you. Must have application and qualifications 25, 1977. Apply to: Director of Personnel, Northwest voice and reading ability. Send tape and strong Immediate opening for Chief Engineer of small Missouri State University, Maryville, MO 64468. Equal resume to KLMR, Box 890, Lamar CO 81052. California chain. AM, FM. Live and Automated. First Opportunity Employer. Excellent technical background Need experienced Morning person and also Pro- Phone required. salary, expenses and benefits. Call News Director for Alaska Public FM station. Will gram Director. Send resume, salary requirements to desired. Starting Ross W. Forbes 673 -7677. have responsibility to establish and operate local and Ray Lockhart, KOGA, Box 509, Ogallala, NE 69153. 916- regional broadcast news department; gather, write Immediate opening. Station Engineer. Wanted for AM & FM station in So. and report news stories; develop local -area oriented with great growth potential. Experience in Con- $1,000 per WOCB is looking for a talented Beautiful Music an- West news and public affairs programing. installation a plus. Send resumes in con- November 25, nouncer with the administrative ability to oversee our struction and month. Resumes must be received by fidence to Box N -153. must include a statement explaining your FM operation and work with the format. Good pay. 1977, and writing Cape Cod location. Send tape, resume, salary require- concept of community broadcasting, samples, Looking for an assistant Chief for 3 station group in tape. EOE employer. Send resumes to: ments, first letter, to R. Odeneal, WOCB, 278 South and audition Colorado /Nebraska. Experience in DA, FM's, STUB. Hemlock, Ketchikan, AK She Avenue, West Yarmouth, MA 02673. Manager, KRBD -FM, 2415 Would except sharp individual with limited experi- 99901. for On air -Sales experience a plus. Tinder Lovin' Country calling for bright, friendly ence training. resume, to Ray Lockhart. KOGA, Box 509, for a news re- professional who takes pride in his product. 5 KW, 24- Send Newsperson. Immediate opening NE Salary open. to the Gener- hour AM in the beautiful Rocky Mountain West. Call or Ogallala, 69153. porter /announcer. Send tape and resume write Andy Oleske, KTLC, Box 65, Twin Falls, ID. 208- al Manager, WBBO, Box 2066, Augusta. GA 30903. Experienced Chief Radio Engineer AM/FM Studio Minority applications are encouraged. 733 -3381. EOE /MF. and Transmitter. Strong on maintenance. Phone 912- 236 -7794. Versatile Achiever for Adult Contemporary air posi- HELP WANTED PROGRAMING, PRODUCTION, OTHERS tion with sales. Looking for the place to develop an all Chief Engineer- Quality oriented -for AM Direc- Vacations around radio background? Call or write. tional and high power FM station. Formal electronics Program Director. 100,000 watt automated Ben Granger, paid, advancement possibilities, EOE. training required. Send detailed resume and salary re- FM -24HR Contemporary. Top production WIVO, Peru, IL 61354. B15- 224 -2100. quirements to Director Engineering, Box 6002. capabilities- Promotion minded, good voice. Must be must. Send Announcer that's strong of production for area's Rganoli8JA 24017. organized! Initiative and follow- through a resume, salary requirements. Box N -120. most exciting station. Tape and resume to: Bob Catan, Engineer -Chief, Pittsburgh AM /FM, first phone, ex- AM FM, Pittsfield, MA Program Director, WUPE & perienced with high power XMTRs, AM directional ar- Modern Country PD ... top, old line station in 01201. an equal opportunity employer. ray, stereo FM, and studio construction. Excel. salary medium Louisiana market. $10- 15,000 to start ... ad- and benefits, E.O.E. Reply to Box P -52. vancement with group operation. Write Box N -155. Roots -Does putting your Radio Roots in a town of 17,000 to you? We're looking for some- sound good Sconnix Group Broadcasting needs an assistant Music Director for 15KW stereo public station body who wants to MOR jock two hours a day and to our group engineer. Work with excellent equipment. broadcasting Classical, Jazz, must have Bachelor's work in an award winning News Department the rest of Eight station chain. Travel involved. Live on Cape Cod Degree or equivalent, music training, and endorsed the day. Plus the possibility of sports color in January. or in New Hampshire. Send resume to R. Wholey, FCC 3rd, Must be a professional broadcaster with Send tape and resume to Bill Miller, KGGF Radio. Sconnix Group Broadcasting. Laconia, NH 05156. pleasant, mature air personality for hosting daily Coffeyville, KS 67337. EOE. classical show. Must know records and record corn- Assistant Chief Engineer- Qualified to do mainte- HELP WANTED TECHNICAL panies and be willing to build programs around stan- nance and installation of all types of studio equip- dard concert repertory. $10,500 -511,700 plus ex- ment- including automation. Basic knowledge of Chief Engineer, New Jersey Daytimer. Must have cellent benefits. Resumes only to Dr. Walter Sheppard, digital logic systems most helpful. In detail call Mr. working knowledge of directional arrays, studio and Manager, WITF -FM, P.O. Box Z, Hershey, PA 17033. An Sherwood, Chief Engineer, Gulfstream Broadcasting transmitter maintenance, Rules and Regulations. Must Equal Opportunity /Affirmative Action Employer. Co., Ft. Pierce, FL 305 -464 -1330. be able to handle any type of engineering assignment, Teaching position open fall 1978. Ph.D. or ABD in including remotes. Five years broadcasting experi- HELP WANTED NEWS ence required. E.O.E. Box N -78. broadcasting, college teaching experience, previous student station advisement, and professional radio ex- News /Public Affairs Coordinator for 50kw public 1 perience essential. Assistant or Associate rank. Chief Engineer needed for kw AM, non -directional. station affiliated with AA/EOE University Respon- Faculty Advisor, KTXT-FM. Apply to Dennis A. Harp, Must have transmitter and studio maintenance experi- sibilities include producing news, sports and public Director of Telecommunications, Box 4710, Texas Tech ence. Contact: Bill McRae, General Manager, WMOH, affairs programs; community ascertainment activities; University, Lubbock, TX 79409. An Equal Opportunity/ 220 High Street, Hamilton, OH 45011. EOE/ME supervision of student news producers. Professional Affirmative Action Employer. and ability to work with students required. BA Great Opportunity for progressive, creative, hard- delivery and 3 years experience (one public). Send tape and working Chief Engineer at relatively new, very suc- Combo Wanted ... Live in Paridise. Sell and Produce resume to WEKU -FM, Eastern Kentucky University, cessful FM. Excellent pay and benefits. Transmitter, "spec spots ". Salary + Commission. Great opportunity Richmond, 40475. studio equipment, preventive maintenance, and KY KRUZ, Santa Barbara, CA 93101. operational duties required. Send resume to WDIF P.O. Natural, conversational newstyie. Want news Illinois AM Box 524, Marion, OH 43302. Adult contemporary automated seeks reader and interpreter -not a preacher. Pleasant voice creative production director with good voice, initiative tape resume to Miller, KFOR, Chief Engineer Wanted for Midwest Daytimer, Must important. Send and Jim and follow- through ability Finest production aids, Lincoln, NE 68501. Equal Opportunity have complete maintenance background and know Box 80209, equipment. Stable operation. Excellent starting pay directional antenna systems. Station filing for 2500 Employer. Many fringe benefits. Don Hoover, 815- 937.2750. full time. per week plus fringe. Box P -3. EOE. watts $275.00 We don't want an ordinary news persons! If you see news in the unusual, are fascinated by features, ex- Chief Engineer. East- Central. S20,000 a year. Box Teaching Position open fall 1978. Ph.D. or ABD in cited by actualities, then you might be the person to P -50. broadcast journalism, college teaching experience, run a new and unusual news department. It's an ex- professional broadcast news experience essential. Immediate opening for Chief Engineer. Dallas FM periment so tell us all in confidence and see if it turns Assistant or associate rank. Position involves active station. Excellent equipment. Must be experienced us on: Box N -14. participation in faculty services, extensive counseling, publishing and research. Apply to Dennis A. Harp, and strong on maintenance. Call Bart McLendon $10,000 a year, for news, production, promotion. 214 -651 -1010 or send resume to 1917 Elm Street. and play -by -play. Good living. Automated contempor- Director of Telecommunications, Box 4710, Texas Tech An Dallas, TX, attention Bart McLendon. We are Equal Op- ary. Tape and resume to WOXO/WXIV, Box 72. Norway, University, Lubbock. TX 79409. Equal Opportunity/ portunity Employer. ME 04268. Affirmative Action Employer.

Broadcasting Nov 21 1977 56 HELP WANTED PROGRAMING Experienced Announcer -1st. Available im- PRODUCTION, OTHERS CONTINUED mediately. Gary, 314-586-8577. TELEVISION HELP WANTED MANAGEMENT PD for 50k AOR FM. PD experience helpful. Send Seeking Country or Easy Listening. 19 years Coun- tape, resume, statement of programing try entertainer- third. Available Jan 78. Johnny Cross, philosophy Promotion Manager -with Solid on -air promotion and salary requirement to: C. VP/GM, Box 1205, Palm Springs, CA 92262. Caggiano, WRKI, experience and knowledge of other media promotion. Box 95, Danbury, CT 06810. No calls please. Career Minded Broadcaster, 3rd Endorsed, 3hnonths Seek aggressive individual capable of planning crea- tive promotion campaign. Equal Opportunity Competitive, automated Kansas City FM with "live" on air. Experience. 31, married and ready to go. Al Don- Employer. Contact Ian Harrower, sound looking for communicating production person nelly, 212 -628 -7001. WTAJ -TV, Altoona. PA who is promotable to Production Director. Automation Vice President, Programming position for com- experience helpful. SITUATIONS WANTED TECHNICAL Third Class license required. munity licensed PTV station responsible for supervi- Please send tape and resume to, Operations Manager, Engineering Management -15 years experience. sion of local public affairs, educative services, promo- KUDL -FM, P.O. Box 758, Shawnee Mission, KS 66202. 50 kw AM directional, high power FM. stereo, micro- tion and PBS /acquisition staff, budget and direction. KUDL -FM, a Starr Broadcasting Station, is an equal wave, all phases. Want to remain Position available January 2, 1977. Contact Stephen opportunity employer in major market. Reply Box P -63. M. Steck. Executive V.P.& General Manager, WMFE -TV, Orlando, FL. SITUATIONS 305 -855 -3691. Equal Opportunity WANTED MANAGEMENT Chief AMFM High Power ... All facets Audio, Auto- Employer. mation STL, Remote, RF and Audio Proofs ... Con- Manager -Engineer seeking another position as struction. Know directional antennas well. HELP WANTED SALES same. Good deal for you! Box N -124. Serious minded, looking for future and benefits. Prefer New Top 50 Northeastern VHF affiliate seeks ag- Eleven year broadcast veteran, both radio England, Texas area. Salary, Low to mid teens. 601- and gressive, highly -motivated account exec. Proven list television, seeking position of manager and 832- 2633 "Lets Talk ". possible will delivery $25,000 minimum. The rest is up to you. co- ownership of radio station. Prefer NC /SC but will SITUATIONS WANTED NEWS E.O.E. Send resume to Box N -96. consider any southeastern state. Box P -61. Sports Director: desire Comprehensive and Crea- Experienced Account Executive with ABC Affiliate General Sales Manager in Top 20 market wants to tive sports director position in Competitive market. Six in growing Mid Central market. The retail growth and move up to GM. Top experience with top company. Box years PBP experience of college & high low unemployment in market will assure your growth. N -159. school foot- ball, basketball, hockey, plus morning sports' and talk Equal opportunity employer, M /F. Send confidential, SITUATIONS WANTED ANNOUNCERS shows. All these harmonized with "intangibles ". Pres- detailed resume to Box P -14. ently Sports Director & Sales in small market. Appreci- National Experienced Country jock. 10 years experience. ate thorough interview. Peter Cooney 802 -388 -6077, Sales Manager. Group owned VHF net- Call 1- 707 -839 -3336. evenings. work affiliate in fast growing, most appealing top 25 markets. Unexcelled life style, weather and outdoor Female announcer, 2 years radio experience seek- Award Winning Journalist, 6 years experience in recreation facilities. Must be aggressive, mature, ing job at a contemporary station, medium market. 3rd. Top 20 market. Excellent references. 305 - 444 -2713. responsible ... good follow through. Want an achiever Box P -20. to work with major rep firm and on sales management Proven News Talent seeks greener pastures. Over 5 team. Box P -15. Eight Years Experienced Black male jock with years experience in field reporting and public affairs deep mellow voice and third class endorsed. Produc- coverage. Knows whats important to your audience. Executive Sales. Chapman Associates, media bro- tion experience too. Box P -37. Has experience with big city and small town markets. kers, has opening for an additional Associate in the Box P -8. Eastern states. Applicant must have successful sales Experienced MOR, AOR personality. Including record and be of good character. Training will be fur- production, news. Dedicated to professionalism. Seek- Experienced Reporter- Anchorman. Have produced nished. Contact Paul Chapman, Chapman Company, ing position in small to medium market. Will relocate. features for national feeds. Seeking serious, profes- Inc., 1835 Savoy Drive. Atlanta, GA 30341. Call Stuart, 516 -938 -1184. After 5 P.M. sional operation. Major market. Box P -12. Top 80 market, network affiliate, needs experienced Available Now! 3rd phone endorsed, near experi- Sportscaster -Radio á TV- Recent college grad local sales individual. Applicants should have strong enced announcer, good voice, reliable, dependable. looking for first break. I've written & produced daily background with retail and co -op advertisers and Mike Allen 614 - 820 -8372. sports programs. PBP all sports. Good voice goes with must be able to work with young, agressive sales the cred. I carry. Will relocate from Alaska to anywhere. force. Excellent management opportunity and bene- Mature female, third phone, 3 years experience with Don't pass me by. Call Ed 618- 654 -8543 After 5. fits. Send resume to Personnel Manager, WTOL -TV, classical format. Copywriting talent. Box P -60. Cosmos Broadcasting Corporation, P.O. Box 715, Working Newawoman, New York station seeks re- Toledo, OH 43695. An Equal Opportunity Employer. Have First Will Travel. Contact T. A. Branch, 4312 porting position. Professional voice /sharp news sense. Peach. Erie, PA. Box P -62. HELP WANTED TECHNICAL

Personality and Experience. with Top 40, MOR & No Hurry. I'm selective. About ten years experience. Television Maintenance Engineer for Miami Market. AOR. Living in Maryland but will relocate for the right Last five, news. Not rapid -fire, just believable and Minimum three (3) years experience in maintaining 2" job. Great with production, commercials, and news. respected. All -news work. Partial to warm climate, but VTR's or UHF transmitters. Apply directly to Director of Call Paul 301 -942 -2614. I'll listen. Box P -80. Engineering., WLRN -TV, 1410 N.E. 2 Avenue, Miami, FL 33132. 305 - 350 -3163. Get Christmas Gift Early! Hire me now! 9 yrs., 3rd, Call Jeff Geller at 212- 657 -6851 if you need a M.A., single. Small T40 /MOR /Goldies. Anywhere, inex- dedicated reporter. BA Journalism, third phone. We are looking for a first rate experienced techni- pensive. PD? "Jim" 313 - 663 -7827. cian capable of caring for a wide range of modern Can't afford Howard Cosell. Sportscaster 27, seek- equipment in a large network affiliate. Must have a Personality AC Seeks /MOR, Med /Large Market. Any ing challenging new position. 2 years play by play, col- solid technical background and be heavy on Experi- Shift. Have programing and production experience. or commentary, sportscasts, actualities. BA. Degree. ence in most of the following: cameras, switchers and John Dial 814 - 948 -4825, after 11 a.m. Will relocate, Call 714- 435 -2574. production facilities: transmission equipment and microwave: quad and helical VTR; audio mixing and 1 am looking for a station that wants Experienced Sportscaster, formerly of split second tim- Director recording equipment; digital devices; E.N.G.: etc. 1st ing and does not put up with mistakes Media Relations and PBP- Announcer in MOR to T40. for Minor- Phone required. Swing and some night shifts. Send full That is my definition of pro, is it yours? League Baseball Team desires position with radio sta- 616- resume to Bob Plummer, KOMO -TV, 100 -4th Ave. No, 375 -2294 after 6 p.m. tion or sports team. Will relocate immediately. Write or Seattle, WA 98109. 206 223 -4027. Equal Employ- call Ian (Jack) Phillips, 559 Alvarado St., Brisbane, CA - ment Opportunity Employer. Touchdown! Experienced DJ, Top phone salesman, 94005, 415- 467 -3973. copywriter, 3rd. Engaging, selling- sound. Wants part TV Engineer -EE or Electronics graduate (or time, personality MOR and/or jazz format in Sports Director six years experience all play by play, suburban equivalent military). Experienced all phases. Start as NYC. Phone Ernie Favaro, 212-588-9347 will relocate call 305- 666 -3615. after 5:15 Assistant Engineer. Consideration for chief in future. p.m. today SITUATIONS WANTED PROGRAMING, 3 -5 years experience. Career opportunity. Excellent benefits. Contact C.A. Perkins, Box 8887, Jackson, MS I'm lust a little guy fighting to get into the business. PRODUCTION AND OTHERS 39204. Phone 372 -6311. Equal Opportunity Two years College Radio. Good voice. Can follow 601- Employer. directions. Willing to go anywhere on Eastern Sea- Ten Year Pro -D.J. in majors with extensive (RKO) top board. 3rd Endorsed. 24 years old. Palazzo, 40 adult and teen formats. Seeks Program Director Dee 632 We are presently seeking a competent maintenance Warburton Ave., Yonkers, NY 10701. position. Can make your station number one and in- 914-965-8612. technician to occupy a position at our crease sales. Solid track record. Box P -4. supervisory remote controlled transmitter. Studio experience Creative Production 6 air -work. 2 -plus years expe- No. 1 Rated and Music Director helpful; professionalism necessary. Call 304- rience in both CW & AOR, live and auto. Have also Communicator seeks PD or Assistant PD job with an 525 -7661. Equal Opportunity Employer. worked traffic, billing, copywriting & newsgathering. aggressive country station. 12 year professional, 1st. Family man. Top voice, solid background. Kevin at 405 -341 -0787. Call 319-365-9431. 9AM -5PM. Help Wanted (Male /Female). Broadcast Engineer, 1st Phone, experienced in Remote, Studio and XMTR Kent Verbeck formerly KRNY, KGFW, seeking posi- Top for operations and maintenance. Send resume to Director tion at small market Top 40 /Contemporary 20 Program -News Director. Looking sta- station. of Engineering, WNED -TV, P.O. Box 1283, Buffalo, NY First phone. 1144 tion(s) where programing and news are important Belmont Avenue. Lincoln, NE 68501, 14240. An Equal Opportunity Employer. 402- 475 -8935. sales features. Call Karnes 717-322-7916.

Broadcasting Nov 21 1977 57 TV director for fast paced WANTED TECHNICAL HELP WANTED TECHNICAL Wanted experienced SITUATIONS live newscast. Minimum 3 years commercial TV CONTINUED directing experience. Salary around $15,000, plus Network Engineer degreed EE, first phone currently benefits. Send resume with 3/4" tape of newscast you working in systems design with operations/mainte- Engineer. Howard Univer- Television Maintenance have been directing to Charlie Riley, Production Man- nance background desires position as chief in large or sity, School of Communications, Department of Radio, ager, KITV, 1290 Ala Moana Blvd., Honolulu, HI 96814. medium market. For complete resume send your busi- Television, and Film requires experienced mainte- EOE. ness card to Box P -48. nance person for full complement of color industrial and broadcast television equipment. First class News Photographer, minimum one year experience SITUATIONS WANTED NEWS license and maintenance experience a must. Contact film and ENG, medium market. Start at $160 for 40- 6 years radio experi- A.R. Ford, Chairman, Department of Radio, Television hour week. Resume only to Box P-55. Award Winning Journalist, and Film. 2600 -4th Street, N.W., Washington, DC ence in top 20 market. Excellent references. 305- 20059; 202- 636- 7927 -28. Wanted ... co- anchor for medium market in Beautiful 444 -2713. Southwest. Must be journalist with some field and Instructional Television Engineer, Assume studio experience. Equal Opportunity Employer. Law Degree, Major Market experience, Talk Show news reporter, young, responsibility for completing conversion of Females and minorities are encouraged to apply. Box Host. consumer and enthusiastic. 516-223-4934. monochrome system to color, including design and N -88 modifications, etc. Well- versed in maintenance of news re- quad, helical and small format VTR's and familiar with Maintenance Engineer. Immediate opening in Desire Switch to Television as sports or in Norelco color camera system. EE Associate Degree or Pacific Northwest. Experience maintenance and porter- anchor, after 1/years as Radio-News Director equivalent. Three years related experience necessary. digital technology. Experience with quad, helical medium .market. 1st ticket, B.A. degree. National First class FCC license preferred. Norelco schooling VTR's, camera, switching, audio and remote transmit- Amateur Boxing champion, good -looking, dedicated. opportunity, 22 days vacation, excellent benefits, com- ter control equipment preferred. Contact Jack Box P -5. petitive salary. Send resume to Personnel Department, Shawcroft. King Broadcasting Company PO Box Conscientious male with casual on- camera style St. Louis Community College, 5801 Wilson, St. Louis, 24525, Seattle, Wa. 98124. 206-223-5141. EOE. seeking broadcasting position; MA, Communication MO 63110. An Affirmative Action/Equal Opportunity and Television Production, University of Texas; former Employer. HELP WANTED PROGRAMING, PRODUCTION, OTHERS Special Assistant, Congressman William Cohen; will- Senior Television Engineer. Newly established ing to travel, relocate. Box P -11. University Video Center seeks Senior Television Director, progressive Southern station rebuilding Female, major market experience, writer, Engineer to direct the technical design, development, image and staff, needs quick, creative director with re- Sharp assistant producer, research, on -air. Check me out! and maintenance of campus -wide television efforts. cent switcher and vtr experience for newscast and Box P -58. Qualifications: FCC 1st Class License. A Bachelors production, EOE send resume and salary require- ments. Box P-17. degree in Television Broadcast or combination of 3-5 Now anchoring and producing six and eleven news years experience in designing television systems Vor Production Manager. CBS affiliate in New York nightly. Personable heavyweight with network produc- experience in maintenance of helical scan and broad- ing and reporting background and ND potential seeks cast quality color television equipment is required. State owned by broadcast group. Directing experi- ence -plus essential. Full operation for CML and pro- larger challenge and market. Salary secondary to op- Some experience in coordinating work of other televi- portunity and market size and location. Confidential. is gram production. Equal Opportunity Employer M /F. sion repair and maintenance employees desirable. Box P -66. Salary commensurate with professional training and Box P -27 Submit resume and salary history to experience. Instructional Television Producer /Director. Origi- Enthusiastic, Aggressive. Female with five years Daniel G. Lind, Coordinator, University Video Center, nates, produces, directs, edits, duplicates, and pro- broadcast experience seeks entry level position in E212 East Hall, University of Iowa, Iowa City IA 52242. motes utilization of a wide variety of Closed Circuit In- television news. Contact Beth Harlan, 513- The University of Iowa is an Equal Employment Op- structional Television /Audio productions. Bachelor's in 281 -8020. portunity and Affirmative Action Employer. Television, with a minimum of three years experience SITUATIONS WANTED PROGRAMING, in television. Beginning salary: $13,416. Send resume Engineers and TV Technicians for Saudi Arabia PRODUCTION AND OTHERS Tom starting January 1, 1977. Qualifications for Engineers: to Dr. Perry Director of Instructional Media, Uni- BSC Electrical or Electronics, 5 years experience on versity of West Florida, Pensacola, FL 32504, An Equal Directing assignments sought by experienced TV Equipment or 2 years College and 7 years experi- Opportunity Employer. tech. 12 years. cameraman, audio, videotape. Heavy ence. Qualifications for Technicians: BSC Electrical or community theater. Prefer drama, musicals, NY area. Director /Producer needed for No. 1 network affili- Electronics with 3 years experience or 2 years College Box P -22. ate in top 100 market. Primary duties will involve pro- and 5 years experience. Experience needed on duction of programs, commercials, and promotion an- Ampex machines, Transmitters, Microwave, Colour Director with three years experience at network nouncements. An Equal Opportunity Employer. Send Cameras, Flying Spot Telecine, Film Production and affiliate, BA TV Production seeks position /relocation to resume and salary requirements to Box P -83. Processing Machines. Please send resume to: Beta intermountain West or West. Box P -79. Service, P.O. Box 14311. Minneapolis, MN 55414. Assistant Production Director -Group owned sta- Medical Television Coordinator- Directs, pro- tion needs strong and aggressive individual to handle Radio -TV Station Engineer. School district needs duces, writes. Degree and three years experience. In- administrative duties of Production Department. Expe- Radio -TV Station Engineer for FM radio station and cludes C.C.T.V. and P.B.S. Robert Rees, 2310 -70th, No. rience in personnel scheduling and in supervision of 2500 MHZ television station. Two year college level 122, Lubbock, TX 79412. personnel a definite plus. An Equal Opportunity/Affir - radio/TV electronics course and one -year mainte- mative Action Employer. Send resume and salary /Announcer Degree, First nance and operating experience. FCC license re- Young TV Director B.A. history to Box P -84. quired. Salary 51237 -$1455 monthly. Send resume to: Phone with engineering experience, 2 years TV, 3 Classified Personnel, Long Beach Unified School Dis- years Radio experience, 1 year part-time experience Help Wanted (male /female). Coordinator of ITV. Ex- medium market. trict, 701 Locust Avenue, Long Beach, CA 90813. with CBS affiliate in California Seek- perience in broadcast program scheduling, producing ing growth opportunities with major company Ag- teacher guides, and ITV utilization. Send resume to Immediate opening for Television Maintenance gressive with "can do" attitude. Phone Steve Sims WNED -TV, P.O. Box 1263, Buffalo, NY 14240. An Equal Engineer. Send Resume and Salary requirements to 714 -875 -6968. Opportunity Employer. Eugene Rader, Dir. of Eng., KBIM -TV, P.O. Box 910. CABLE Roswell, NM 88201. An equal opportunity employer. Three -channel VHF television 'station in Smith Pacific requires experienced manager for programs HELP WANTED SALES Chief TV Engineer position available at Northern Il- and production. PBS, NBC and ABC programming linois University Responsibilities include direct super- plus heavy local production makes this position an ex- vision of technical staff involving: daily studio produc- Wanted -An experienced, imaginative, aggressive cellent challenge for the right person. Candidates TV in tions, remotes, campus R -F distribution system, equip- sales executive to grow with local channel must have a Bachelor's degree plus five years' rele- ment maintenance, video tape playbacks and televi- association with the fastest growing cable system in vant broadcasting experience and two years in a sion systems design and technical guidance. Phone: the fourth biggest market, Write to C.C.P. PO. Box 192, supervisory capacity. Salary range: $16,228 to $17,- 815 -0171, Ext. 80. Collingswood, NJ 08108. -753 891. Free transportation and other benefits. Non-feder- HELP WANTED NEWS al, two -year employment. Airmail complete resume, in- WANTED TO BUY EQUIPMENT cluding family size, to the Director, Department of TV News Producer /Reporter weeknightly Manpower Resources, Attn: TV -1, Government of Wanting 250, 500, 1,000, and 5,000 watt AM FM newscast. Public TV station WBGU -TV. Bachelor's American Samoa, Pago Pago. American Samoa transmitters. Guarantee Radio Supply Corp., 1314 degree in broadcast journalism and two years experi- 96799. Deadline for application receipts is thirty days Iturbide Street, Laredo, TX 78040. Manuel Flores ence in broadcast news reporting /announcing. Salary from the publication of this announcement. Permanent 512- 7233331. $9.500- $10,000. Deadline for submission of applica- residents of American Samoa or those entitled to per tions November 25. Send letter of application, resume, manent residency who are not now living in American 6 or 10 KW AM transmitter, good condition. Barry, official college transcript, three letters of recommen- Samoa will be given full contract benefits, if selected. WAMB Nashville, TN 615-889-1960. dation, audition tape to Lenora Brogdon, WBGU -TV, An Equal Opportunity Employer. to Bowling Green, OH 43403. WBGU -TV is an Equal Op- Used crane in good condition, similar a Chapman portunity Employer. SITUATIONS WANTED SALES Nike. Counterbalanced boom arm to -B- Deight. Con- tact Tom Scott 612- 546 -1111. Co- Anchor: Medium Southwest market looking for Experience and enthusiasm available. Former TV top -flight anchor talent. Anchor noon and early eve- local Sales Manager. Qualified all facets of broadcast - 10 or 20KW FM Transmitter under 10 years old in ning news broadcasts. Possibly some producing. ing. All markets considered. Write Broadcasting Box good operating condition. Call Jim Somich 216- Good salary. EOE. Send resume to Box P-64. P -51. 781 -1420.

Broadcasting Nov 21 1977 58 WANTED TO BUY EQUIPMENT Used Automation Systems: Gates SC -48; Schafer San Francisco, FCC License, 6 weeks 1/16/78. CONTINUED B00; Schafer 902; IGM 750. Call or write, Eastern Results guaranteed, Veterans approved. SCHOOL OF Need - 10 Watt FM Exciter or Transmitter Antenna, Broadcast Supply; 42 Main St., Leominster MA 01453. COMMUNICATION ELECTRONICS, 150 Powell St,, studio equipment, and Coxial Cable for a Black com- 617-534-0441. 94102. 415- 392 -0194. munity center. Donations are tax deductable. Contact RID teaches electronics for the FCC first class Mr. H. Johnson, Booker T. Washington Center, 24, Systematics Reim 1000 TBC, Panasonic NV-2121 license. Chapman Ave. Auburn, NY 13021. 315- 252 -1842. VCR, Panasonic NV -2110M VCR Sony Betamax w/ Over 90% of our students pass their exams. tapes, case of DuPont 60min 3/4" videocassettes. All Classes begin January 3, February 13. Student rooms Automation Systems -Top dollar for used systems. never used, must sell, KI00 714- 873 -5861. at each school. Call or write, Eastern Broadcast Supply 419 Boylston REI 61 N. Pineapple Ave., St., Boston 02116. 617- 534 -8987. FM Transmitters: Gates FM- 20H3 -20KW Collins Sarasota, FL. 33577.813- 831028 -20KW, Bauer 810 -10KW, CCA 955 -6922. Non Profit tax exempt organization about to build FM- 10000D -10KW FM- Gates 10- H3 -10KW Collins REI 2402 Tidewater Trail, Fredericksburg, VA 22401. FM Radio Welcome Christian station. contributions of 830F1A -10KW, Gates FM- 10G -10KW, Bauer 703 -37k -1441. good used equipment. Sound of Life Incorporated, 37 605 -5KW, Collins 830E -1B -5KW RCA BTA -f E1 -5KW Henry Street, Kingston, NY 12401. RCA BTF -5B -5KW, Gates FM -5G -5KW, Gates "Tests- Answers" for FCC First Class License. Plus FM -5B -5KW, RCA BTF -5G -5KW, ITA FM -50008 -5KW, "Self -Study Ability Test :' Proven! $9.95. Free Brochure. FOR EQUIPMENT SALE Gates FM- 1G -1KW, Collins 830D- 10 -1KW, RCA Command, Box 26348 -B, San Francisco 94126. BTF -1El -1 KW Gates FM -1C -1 KW, ITA 340 Feet 3 -1/8" Transmission line RCA type FM- 1000C -1KW, ITA FM- 2508 -250W, Gates 1st class FCC, 6 wks, $450 or money back MI- 27791 -DI B T complete with connectors, clamps FM- 250C -250W. Communication Systems, Inc., guarantee. VA appvd. Nat'l. Inst. Communications, and spring hangers and 6 Type Ml- 27791 -D2A Drawer C, Cape Girardeau, MO 11488 Oxnard St., N. Hollywood, CA 91606. Never Price 63701. 314- elbows. uncrated. $3,000. Townsend 334 -6097. Associates Tel: 413- 562 -5055. OMEGA STATE INSTITUTE, training for FCC First Stereo Generator Harris for TE -3 New in factory Class licenses, color TV production, announcing and Videotape Recorder Ampex VR3000 under 100 box, $800. WFAR, Farrell, PA 16121. radio production. Effective placement assistance, too. hours, spare head $35,000 available Now. Box P -35. 237 East Grand, Chicago. 312- 321 -9400. ENO- lkegami HL-35, Sony DXC -1600, Sony RCA Color Film Island, TK -27 Camera, TP -15 VO -3800 VCR, All Mobile Video- 212 -757 -8919, Don Martin School -40th Yr. providing training in Multiplexer, (2) Eastman 285 Projectors, TP -7 Slide 415 West 55th Street, NY, NY 10019. FCC 1st Class License. 4 mo. course -Jan., May, Sept. 8 Projector, excellent condition, 205-956-2200, $35,- wk. course -Jan., July, Nov. Complete XMTR., studio. 000. Automation System and 10 Channel Stereo Con- Radio & TV courses start every mo. 7080 Hollywood sole. Call 404 -487 -9559. GE 240 Color Film Cameras, (2), excellent condi- Blvd., LA 90028, 213- 462 -3281. tion. $8,000 each, 956 -2200. 205- COMEDY Free booklets on job assistance, 1st Class FCC. license One TR4 M143301A1 Serial No. 40207, Two and D.J. -Newscaster training. A.T.S. 152 W. -RCA Deejays: New, sure-fire comedy! 11,000 classified headwheel panels MI40760. Contact Carland, Inc. 42nd St. N.Y.C. Phone 212 -221 -3700. Vets. benefits. one liners. $10. Catalog free! Edmund Orrin, 41171 -8 816- 842 -6098. Grove Place, Madera, Calif. 93637. 1st phone test preparation. Free information. VA. Color Film Island, GE 240, Telemation Multiplexer, benefits. Financial Aid. A.A.B. 726 Chestnut. "Free" D.J. Catalog! Comedy, Wild Tracks, Produc- Phone (2) Eastman 285 Projectors, excellent condition, $22; Philadelphia 19106. 215- 922 -0605. tion, FCC Tests, more! Command, Box 26348 -B, San 500. 205- 956 -2200. Francisco 94126. MI polis Location FCC 1st Class License. Eight weeks -top instructors. $475. THE SCHOOL OF Gates 7.5 KW FM Transmitter, Gates 5 Bay Antenna, Free sample of radio's most popular humor service! COMMUNICATION ARTS. Division Communications 300' 1 -5/8" Transmission Line, Collins 1 KW AM O'LINERS, 366 -C West Bullard, Fresno, California Arts. Inc. 2526 27th Avenue South, Minneapolis, MN Transmitter, Ultimate 10 Channel Console, ORK 5 93704. 55406, 721 -5357, channel Stereo Console, Gates 4 Channel Stereo Con- 612- sole, Gates Gatesway Mono Console, CBS Stereo Hundreds Renewed Again! Guaranteed funnier! Limiter, Ampex 440 Recorder, 2 SMC Carousels, Auto- Current issue $4.00. Contemporary Comedy, 5804 -B mation Brain. Call: 404 - 487 -9559. TX 75227. Twineing, Dallas, RADIO Ampex VR3000's 2 available, top condition, Bionic Sotto*: Funny. Intelligent. Affordable! Free $33,000 ea. S63,000 the pair. Merlin Engineering sample: Bionic Boffos, Box 457 Capitola, CA 95010. Help Wanted Sales Works. Palo Alto, CA. Call 800- 227 -1980 or 415- 329 -0198. Latest Gags $2. Latest Monologues S4 Gagwriting Lesson $1. Robert Makinson, 417 State, Brooklyn, NY Ampex Manuals. For all Video and Pro Audio prod- 11217. ucts $5 to $20 ea. Most brand new. Merlin Engineering Works. 800 - 227 -1980 or 415- 329 -0198. MISCELLANEOUS McMartin

5" Air Hellex- Andrews HJ9 -50. Can be cut and ter- Have a client who needs a jingle? Call us. Custom expands again! minated to requirement. Below Mfgrs Price. Some 3" jingles in 48 hours. Honest! Philadelphia Music Works, Our increased sales require us to add also available. BASIC WIRE & CABLE 860 W. Box 947, Brynmawr, PA 19010. 215 -525 -9873. additional district sales managers in the Evergreen, Chicago, IL. 312 - 266 -2600. Prizesi Prizes! Prizes! National brands for promo- broadcast division. Two Ampex VR -3000 Portable High Band tions, contests, programming. No barter or trade ... Two territories are available, (1) Upper Videotape Recorders, with three video heads, battery better! For fantastic deal, write or phone: Television & Mid -West (2) Central Sun belt. packs, battery chargers and body braces. Top operat- Radio Features, Inc., 166 E. Superior St., Chicago, IL Requirements are: 3 -5 years experience ing condition and sensibly priced. Videocom 617- 60611, call collect 312 -3700. -944 in station and/or manage- 329 -4080. engineering Horoscope Program, two minutes daily written and ment ... extensive travel required. For Sale: Gates FM -5B transmitter, with two Phelps produced with quality female voice to grab radio au- Salary plus commission and a very Dodge Low Pass Filters 1.5/8 ". Can purchase with diences and sponsors. Available many markets. Ed lucrative benefit package. Sparta 680 Exciter and 682 Stereo Gen. Ed Tomlin, CE Fritts, Box 450, Paducah, KY 42001, 502- 442 -8231. Call or write Bob Anderman, or John Ferm GM, KAGM, Klamath Falls, OR 97601. Broadcast Sales Manager 502- 882 -2551. THE PRIZE CABINET supplies name brand McMartin Industries merchandise for your next contest. Cost - 20% of retail. 4500 S. 76th St. For Sale: Video production equipment; 2 IVC 870s; 1 Call collect (319) 326 -2023. Write: THE PRIZE Omaha, Neb. 68127 IVC 600 VTR; 2 Panasonic color cameras; 2 Telema- CABINET, 304 Union Arcade, Davenport, IA 52801. 402 -331 -2000 tion b/w cameras; Film chain with b/w cameras, 16 mm and 35 mm projectors; 3 racks with monitors; Radio and TV Bingo. Oldest promotion in the indus- camera controls; Danscoll switcher, and other equip- try. World Wide Bingo-PO. Box 2311, Littleton, CO ment. For more information, call: M. Howes, Wash- 80160, 303 - 795 -3288. ington Adventist Hospital, Takoma Park, MD. 301- $150. Help Wanted Programing, 891 -7318. Program Logs Analyzed Experienced. From Elizabeth Jatman, 6229 Springhill Ct., No. 102, Green- Production, Others Brand New, never tuned or used 5 KW FM Transmit- belt, MD 20770. 202 -785 -2720. ter and Stereo Exciter. $15,000. 301- 475 -8937. INSTRUCTION PROGRAM DIRECTOR RCA TTU -1 B UHF Television Transmitter. Tuned to channel 31. Antenna included. Stored in Indiana. Automated Country Music formal needs aggressive, Cassette recorded First phone preparation at $2,500. Call Bill Kitchen. 904-837-2798. knowledgeable PD to impart life and spirit. Familiarity home plus one week personal instruction in Boston, with Gates and IGM Automation equipment prelerra- Atlanta, Detroit, Philadelphia, Our twentieth RCA TR -70B High Band Quad VTR's, two available, Seattle. ble bul no technical duties involved. Must have ex- year teaching FCC license courses. Bob Johnson both have DOC, CAVEC, Monitor, one wired for Editot cellent air voice. Send resume and tape to Fred Eps- Radio License Training, 1201 Ninth, Manhattan Beach, P.O. one unit has RCO Editor, exclusively available from lein, WHHT -FM, Box 3788. Davenport. Iowa CA 90266 213-379-4461. 52808. EOE. MATEC, 205- 956-2200.

Broadcasting No 21 1977 59 Situations Wanted Announcers Help Wanted Technical Continued 1 RADIO PERSONALITY Seasoned radio pro wants music show. Warm, IMMEDIATE OPENING friendly style with humor & information. Im- pressive background, including 10 years in Experienced Television Technician /Operator Top 5 market. Strong on talk also. 313- 649 -2894. and Technician Supervisor J Must have First Class FCC License and good background in Solid State technology. TWO MAN MORNING Send resume or call: TEAM KMOL -TV P.O. Box 2641 Makes it easy for your listeners to get up San Antonio, Texas 78299 ... with humor, personality, and just plain fun. Act now and get a 10% discount. 512- 226 -4251 Reply to Box P -76. An Equal Opportunity Employer Situations Wanted News

NEWSMAN SALES AND with outstanding record as Newscaster and VITAL HAS A FUTURE Government reporter including Presidential APPLICATION Convention & Campaigns -Best of FOR YOU References- Plenty of experience -Relocate ENGINEERING Dynamic growth opportunities for video in any Major Market -Reply Box P -18. 1 Western Region. It you can work with engineers with experience in video t broadcast engineers, helping them to switching systems. Enjoy Florida living. apply our digital remote control Work for hi- technology company. Send TELEVISION systems; if you can increase sales by resume to: Dale Buzan, Vital Industries, Inc., 3700 N.E. 53rd Avenue, Gainesville, Help Wanted News motivating Reps; if you combine strong technical know -how with proven sales Florida 32601. ability, send your resume and salary re- WEEKEND TV ANCHOR quirements to: Bob Cochran, Time and Frequency Technology, St., A progressive Midwestern TV -AM -FM Operation is 3000 Olcott looking for a weekend editor /anchor, with general Santa Clara, CA 95051. assignment reporting on weekdays. Prior TV experi- ence a must Excellent opportunity with a growing Midwestern chain. Equal Opportunity Employer. Send resume to Broadcasting. Box P -78. Help Wanted Management rirSales Engineer The Grass Valley Group, Inc. has an opening for a Sales Engineer for the western states. We are looking for a capable and creative in- Help Wanted Technical BROADCAST STATISTICAL dividual to work out of our LA sales office. This key sales engineering position requires an in- ANALYST dividual with a solid technical background in Frazier, Gross & Clay, Inc.. Washington, D C broadcasting. Preference will be given to in- television and radio management consulting dividuals with proven sales performance. TV ENGINEERING firm has opening for statistician with at least 3 Our compensation package includes ex years industry experience. Must have strong cellent company benefits in addition to our SUPERVISOR background in statistical analysis and math salary and commission programs. modeling, and good working knowledge of Interested applicants, please submit a resume computer programming. Top flight small corn in confidence to Val Marchus, The Grass Valley Immediate opening toi in- pany of innovative professionals. Opportunity P.O. 1114, Valley, dividual to supervise techni- for personal and financial growth. Group, Inc., Box Grass CA cians assigned to TV produc- Please send resume and salary history to: 95945. An EOual Opportunity Employer MIE tion and maintenance. Solid Susan Harrison A Tektronix Company technical background, an FCC Frazier, Gross & Clay Inc. First Class License and a 5028 Wisconsin Ave., N.W. minimum of 5 years of TV Washington, D.C. 20016 The broadcast experience Is re- quired. Previous supervisory kit Grass Valley Group experience Is desirable. This position involves rotation to day and evening shifts. Please send resume to the Per- sonnel Department WNAC-TV Creative Services Radio &Television

RKO ADVERTISING /PROMOTION MGRS. AND ASSTS. GENERAL PUBLIC RELATIONS MGRS. AND ASSTS. ART DIRECTORS AND DESIGNERS

RKO General Building Government Center Major broadcast group is interested in obtaining resumes from creative services Boston, MA 02114 professionals for future consideration. Even if you are not contemplating a move Equal Opportunity Employer at this time, send a resume so we can call you in the future if an opening occurs M -F -H -Vets at one of our stations. Our people are aware of this ad. Box P -90 E O E/M F

Broadcasting Nov 21 1977 60 Help Wanted Programing, Miscellaneous Continued For Sale Stations Production, Others Continued 100% ID TRADE INSTRUCTIONAL RESOURCES Gwinsound of Dallas IDs free for major market radio in H.B. La Rue, Media Broker return for broadcasting Top qualify. 30 minute Church RADIO TV IS1.5 MEDIA SPECIALIST program on Sunday. Send coverage map. 52 time 30 The State University College at Fredonia, New minute rate, and musical format .. No obligation De- Munck Simmelink 6 Co.. 914 Center Avenue York would like to obtain an Associate for In- WEST COAS, 1204 ME7M0 Oostburg, Wisconsin 53070. TRAWMOA structional Resources -Media Specialist, Television. The individual selected will be responsible for the acquisition, creation, and distribution of acceptable instructional pro- Radio Programing gramming. It is expected that the primary 1 emphasis will be in television, but the in- TWO FLORIDA dividual should be aware of and willing to util- AMs ize other visual media. MA. preferred. Salary is LUM and ABNER Excellent mgmt. Real estate included. Good upside potential. S760K. 20% down. Should sell -amortize negotiable but will probably fall between the 5 - 15 MINUTE OTHER GA.-FLA. STATIONS range of $12,700 -$16,800. Inquiries should PROGRAMS WEEKLY be addressed to: Dr. John Malcolm, Director of Program Distributors BECKERMAN ASSOCIATES Instructional Resources Center, State Univer- 14001 Miramar. Madeira Beach, Fla. 11 VISTA DRIVE 33708 sity College, Fredonia, New York 14063. An (813) 391 -2824 ROCK. ARK. 72210 Affirmative Action /Equal Opportunity LITTLE Phone (501) 378 -0135 Employer. Daytimer, Sou. Calif. Exclusive pro- graming. Billing $200,000. Positive Free Golf Rental cash flow of $65,000. County pop Situations Wanted News /Car 350,000. $520,000. Liberal terms. 1 Powerful ethnic daytimer with good AVAILABLE IMMEDIATELY FLORIDA FREE GOLF billing. Central Georgia metro area. AWARD WINNING Completely furnished delux condominium apartments $810,000. Assume corporate note. for two S55 per day until April 21 with greens lee in- reporter -producer- anchor -assignment editor with 17 AM /FM near major Northeastern cluded at nearby top -rated Deer Creek C.C. Rent -A- years in broadcasting and top 20 market experience metro market. Cash billing about Car available through Apex- Courtesy Car Rental. WE Now in municipal government relations but $800,000. Pop 2 1 /2 million. Real public FEATURE FORDS. desire return to TV news in or management buy for producing Write or call Estate Excellent $2,000,000. capacity Contact Jack Moore. Rt. 1, Box 175, McAllen. VILLA LAGO APARTMENTS Terms. TX 78501 (512- 682 -3347) 3910 Crystal Lake Drive Daytimer. Sou. Central Florida. Power Pompano Beach, Fla. 33064 (305) 782 3400 increase and nighttime available. SORRY. NO PETS Good buy. $180,000. 15 year terms. / Fulltimer. Near coast of Maine. FM on REPORTER file. Billing $80,000. Real estate. 80,000. Investigative awards. Network exposure. Large market $1 experience on beat, general assignment and mini Powerful daytimer. Fort Worth -Dallas ducs. Additional experience as medium market TV Wanted To Buy Stations area. Good buy for 1.2 million. News Director. Missouri grad. Prefer South, Southwest Powerful stereo. Near Canada. Solid or West. SUBSTANTIAL COMPANY investment. $400,000. Assume note. Box P -36 desires acquisitions of CATV, radio or No down payment. Covering big S.E. / Tenn. Pay- TV stations. Minimum pre -tax earnings city. 1,000 watt daytimer. ment $3,965 per month. of $200.000 required. Write Lawrence Oregon fulltimer. Profitable. $180,- Flinn, Jr., National Cable Communica- 000. Terms. tions Corp. 19 West Elm St., Greenwich, AM /FM Utah. 11,000 city. 30,000 Ct. 06830. Reply in confidence. trade area. $230,000. First two years TV News pay $1100 per month. $30,000 d.p. Class "C" Stereo. Central Texas. Director 30,000 pop trade area. Good billing. PRINCIPAL $260,000. Professional Journalist with Looking for Radio property. 5850,000. Cash or Terms. Class "C" Stereo covering Jackson, '.rrn around O.K. Present financials and values on firs) Miss. $435,000. Liberal terms. proven management skills and eering. Fulltimer within 50 miles of Orlando. Write: history. Only fulltime AM in 30,000 pop. trade rating Currently top 30 Bayard M. Grant area. Real Estate. Billing about 5140,- market. 920 Board of Trade Kansas City. MO 64105 000. 5395,000. $70,000 d.p. Box P -68 Stereo Station metro area of Oklahoma City. Collected about $250,000. $585,000. Terms PUBLIC COMPANY Fulltimer. Has FM CP. Single Station Miscellaneous Interested In acquisitions market. North Central Calif. Good buy and for mergers. for $480,000. Liberal terms. Fulltimer. Major metro area of Tenn. T.V.- Radio. Good billing. A bargain at $560,000. A BETTER Profitability not a factor. Extremely liberal terms. BUILD In Mo. Reply Box E -69. $95,000 for FM in small town Possibility of powerful AM. Terms. STUDIO Fulltimer with real estate. Billing about Aderhold Construction Call $100,000. About 50,000 Pop. in Company. A complete con- W.Va. $230,000. struction management team county. Southern For Sale Stations Within 25 miles of Albany, of architects, builders, en- Daytimer. Ga. Billed $85,000 with no salesmen. gineers and designers. No i MEDIA problem too large or too BROKERS 5265,000. Terms. Mexico. small. 404/233 -5413. APPRAISERS Powerful fulltimer in New RICHARD A $725,000. Aderhold Construction All statrons hated every week until sold Lel us list your station Inquiries and derails confidential

Company sHaeen=r. 435NnRTHMIf.HIGAN . > :(160611 BUSINESS BROKER ASSOCIATES 3364 Peachtree Rd. NE / Atlanta. Georgia 30328 312.467.0040 615 -894 -7511 24 HOURS

Broadcasting Nov 21 1977 61 For Sale Stations Continued

Kenneth Chapin NUMBER ONE IN NEW ENGLAND: More New England 1100 Malden Rd. broadcast properties are now being sold by the Horton Syracuse. N.Y 13211 big team than by any other media brokerage firm. One (315) 454 -4144 reason is that Bob Kimel is part of the Horton team. A native New Englander, located in New England, Bob knows William S. Cook New England broadcasting from the south shore to the Box 425 border. And he gives personalized, confidential service to Newark. Del. 19711 sellers and buyers. If you are an owner who wishes to sell, (302) 737.4772 or if you simply wish to discuss the possibility, get in touch with Bob now. He's ready to serve you well. Reach Bob by phone at: (802) 529 -5963, or by mail at: Box 270, Robert I. Kamel St. VT Box 270 Albans, 05978. St. Albans. Vt. 05478 (802) 524 -5963 THE KEITH W. HORTON CO., INC. Post Office Box 948 Elmira, NY 14902 (607) 733 -7138 Elmira Office Keith W Horton BROKERS & CONSULTANTS TO THE COMMUNICAT IONS INDUSTRY. Richard Kozacko

453. TV LIGHTING HANDBOOK, by Dr. James A. W Small FM $80k S20k Carroll 8 Dr. Ronald E. Sherrill.. Everyone in- SW Medium FM $105k $50k volved in TV production should be familiar with MW Medium Power $380k 5111k effective lighting principles. This book is de- E Metro TV $950k Cash BOOKS signed to train badly needed technicians and S Metro AM $1,570k Terms aquaint producers, directors, anyone involved in Atlanta, Boston, Chicago 413 DESIGNING 8 MAINTAINING THE CATV 8 production, with the basics and specifics of TV Dallas, Los Angeles SMALL TV STUDIO -2nd Edition, by Ken- lighting. In workbook format, with a multitude neth B. Knecht. Completely updated edition of of photos (some in color) and diagrams, the reader CHAPMAN ASSOCIATES' this simplified, yet detailed guide on the installa- learns to design lighting setups for all types of tion and maintenance of production facilities for nationwide service productions indoors and out. 228 p.. including 4- CAN CCTV. ITC and broadcast TV studios. 288 p. color section. 1835 Savoy Dr., N.E., Atlanta, Ga., 30338 100 ill. $12.98 $12.95

428 ORGANIZATION 8 OPERATION OF BROAD- CAST STATIONS by Jay Hoffer. An exhaustive BROADCASTING BOOK DIVISION examination W the responsibilities and 1735 DeSales St., NW capabilities required in each lob classification. To BUY or SELL 256 pages $12.95 Washington, DC 20036 please send me book(s) numbers 458 JOURNALIST' NOTEBOOK OF LIVE RADIO - my in is SHERMAN - BROWN And ASSOCIATES TV NEWS, by Phillip KeIrstead, network check the amount of enclosed._ Media Brokers Consultants news producer, adjunct prof., Fordham Univ. Written to provide broadcast journalists with a Name 2701 E. Sunrise Blvd.. Suite 312 PO. Box 4475. Fort Lauderdale. Fla 33338 solid understanding of Íounalism concepts and 305 -561 -9334 techniques. Covers the techniques of gathering, Address We qualify Prospects -Confidentiality Honored. processing, writing, and broadcasting live news, using the latest electronic equipment. Contains special sections on laws relating to journalism, City documentaries, and editorials. 252 p., 29 ill. $12.95 State Zip

RALPH E. MEADOR Media Broker BROADCASTING'S AM - FM - TV - Appraisals CLASSIFIED RATES P.O. Box 36 Lexington, Mo. 64067 Phone 816 -259 -2544 Payable in advance. Check or money order only. Rates: Classified listings (non -display) Help (Billing charge to stations and firms: S1.00). Wanted: 70c per word. $10.00 weekly minimum. Situations Wanted: (personal ads) 40e per word. When placing an ad, indicate the EXACT category $5.00 weekly minimum. All other classifications: desired: Television or Radio, Help Wanted or 80c per word. $10.00 weekly minimum. Blind Situations Wanted, Management, Sales, etc. II this Box numbers: S2.00 per issue. information is omitted, we will determine the ap- propriate category according to the copy No make Rates: Classified display: Situations Wanted: goods will be run if all information is not included. (personal ads) $30.00 per inch. All other LARSON /WALKER & COMPANY classifications: $60.00 per inch. For Sale Stations. The is not responsible for errors in print- To Brokers, Consultants & Appraisers publisher Wanted Buy Stations, Employment Services. ing due to illegible copy. All copy must be clearly Business Opportunities, and Public Notice adver- Los Angeles Contact' Washington typed or printed. tising require display space. Agency Commission William L. Walker only on display space. Suite 417, 1730 Rhode Island Avenue, N.W. Deadline is Monday for the following Monday's Washington, D.C. 20036 issue. Copy must be submitted in writing. (No Publisher reserves the right to alter Classified 202 223 -1553 - telephone copy accepted) copy to conform with the provisions of Title VII of the Civil Rights Act of 1964, as amended. Replies to ads with Blind Box numbers should be addressed to (box number) cho BROADCASTING, Word count: Include name and address. Name of 1735 DeSales St., N.W., Washington, DC 20036. city (Des Moines) or state (New York) counts as two words. Zip code or phone number including Advertisers using Blind Box numbers cannot re- area code counts as one word. Count each ab- MEDIA BROKER, APPRAISER... quest audio tapes, video tapes, transcriptions, breviation, initial, single figure or group of figures 318 -865 -8668 films or VTR's to be forwarded to BROADCASTING or letters as a word. Symbols such as 35mm, COD. JOHN., Blind Box numbers. Audio tapes, video tapes, PD, etc. count as one word. Hyphenated words transcriptions, films and VTR's are not forwarda- count as two words. Publisher reserves the right to mitchell ble, and are returned to the sender. abbreviate or alter copy. P.O. Box 1065 Shreveport, LA 71163

Broadcasting Nov 21 1977 82 Stock: Index

Approx. Total market Closing Closing shares capitali, i Stock Wed. Wed Net change change 1977 PIE out zation symbol Each. Nov. 1B Nov. 9 m week in week High Low ratio (0001 (0001

Broadcasting ABC ABC 41 7/8 40 1/4 1 5/8 4.03 46 3/4 36 3/4 8 189107 758.230 CAPITAL CITIES CCB 57 1/2 55 2 1/2 4.54 57 1/2 44 3/4 11 79481 430,157 CBS CBS 52 3/8 50 1/4 2 1/8 4.22 62 47 1/8 8 289100 1,4719737 COX COX 33 3/4 29 4 3/4 16.37 33 3/4 25 1/2 10 6.360 214,650 GROSS TELECASTING GGG 14 1/2 14 1/2 3.57 15 1/2 13 5/8 7 800 11,600 KINGSTIP COMMUN. KTVV 5 3/4 5 3/4 5 3/4 3 7/8 10 462 2,656 LIN LINB 21 21 1/8 - 1/8 - .59 21 1/8 16 1/2 8 2.745 57,645 MOONEY MOON 2 5/8 2 5/8 2 5/8 1 7/8 33 425 1.115 RAHALL KAHL 18 1/2 18 1/2 19 8 5/8 20 1,281 23,698 SCRIPPS -HOWARD SCRP 33 1/2 33 1/2 37 31 1/2 B 29589 86,731 STARR** SBG 6 1/4 6 1/8 1/8 2.04 7 3 1/2 1,418 8,862 STORER SBK 21 20 1 5.00 26 7/8 19 3/8 5 49876 1029396 TAFT TFB 31 3/8 28 3/4 2 5/8 9.13 33 7/8 24 5/8 8 4.070 127.696 TOTAL 789714 3,2971173

Broadcasting with other major interests ADAMS- RUSSELL AAR A 5 3/4 6 - 1/4 - 4.16 6 3 3/4 7 1.232 7,084 AVCO AV N 16 14 2 14.28 17 7/8 13 1/8 3 11,656 186.496 JOHN BLAIR BJ N 17 7/8 17 1/4 5/8 3.62 19 11 1/8 5 2.432 439472 CHRIS -CRAFT CCN N 7 1/2 7 7/8 - 3/B - 4.76 9 3/8 4 1/2 6 5,810 43,575 COMBINED COMM. CCA N 27 3/8 25 1/4 2 1/8 8.41 27 3/8 19 9 61799 186.122 COWLES CWL N 16 3/4 16 1/8 5/8 3.87 16 3/4 12 1/2 19 39969 669480 DUN E BRADSTREET DNB N 30 3/4 29 3/4 1 3.36 30 7/8 26 1/4 16 269356 8109447 FAIRCHILD INC. FEN N 15 1/4 14 5/8 5/8 4.27 15 5/8 9 1/2 12 59708 879047 FUQUA FQA N B 5/8 8 1/2 1/8 1.47 13 8 5 9,293 809152 GANNETT CO. GCI N 36 1/4 36 1/4 .69 40 3/4 32 3/4 15 22,430 813.087 GENERAL TIRE GY N 23 1/4 22 7/8 3/8 1.63 29 1/4 22 3/8 4 229242 517.126 GLOBE BROADCASTING ** GLBTA 0 4 1/8 4 1/8 4 3/8 2 1/8 29772 11,434 GRAY COMMUN. 0 10 1/2 10 1/2 12 3/4 8 5 475 49987 HARTE -HANKS* HHN N 29 3/4 29 3/4 32 7/8 26 11 4.477 133.190 716,625 JEFFERSON -PILOT JP N 30 5/8 29 1 5/8 5.60 32 3/8 26 5/8 10 23,400 MARVIN JOSEPHSON MRVN 0 12 12 17 1/4 10 1/4 6 19981 23,772 KANSAS STATE NET. KSN 0 7 1/4 6 3/4 1/2 7.40 8 1/2 4 3/4 8 19716 12.441 LEE ENTERPRISES LNT A 24 1/2 23 3/4 3/4 3.15 28 1/8 22 1/4 11 5,010 122.745 LIBERTY LC N 23 1/8 22 1/4 7/8 3.93 23 1/8 18 7 69762 156,371 MCGRAW -HILL MHP N 19 1/2 18 3/4 3/4 4.00 19 5/8 15 5/8 10 24,675 481,162 MEDIA GENERAL MEG A 15 1/8 14 1 1/8 8.03 20 13 5/8 7 7.277 110.064 MEREDITH MOP N 24 5/8 22 5/8 2 8.83 24 5/8 17 3/8 6 39074 75,697 METROMEDIA MET N 32 31 1 3.22 32 25 1/4 7 69707 214.624 MULTIMEDIA MMED 0 24 3/4 24 1/4 1/2 2.06 25 1/2 21 1/2 10 49394 108,751 NEW YORK TIMES CO. NYKA A 19 3/8 18 3/8 1 5.44 19 1/2 15 3/4 9 11,207 217,135 OUTLET CO. OTU N 19 3/4 18 5/8 1 1/8 6.04 24 1/4 16 5/8 8 2.140 42,265 POST CORP. POST 0 23 1/2 22 3/4 3/4 3.29 23 1/2 16 1/4 8 867 209374 REEVES TELECOM RBT A 2 3/8 2 3/8 3 l 3/4 24 29380 5.652 ROLLINS ROL N 19 5/8 19 3/4 - 1/8 - .63 24 1/4 17 1/8 11 33,000 647,625 RUST CRAFT RUS A 21 7/8 21 1/8 3/4 3.55 23 1/2 8 1/2 14 2.291 50.115 SAN JUAN RACING SJR N 11 5/8 9 7/8 1 3/4 17.72 11 3/4 7 5/8 14 2.509 29.167 SCHERING -PLOUGH SGP N 31 3/4 29 5/8 2 1/8 7.17 44 3/4 28 1/4 10 549084 19717,167 SONDERLING SOB A 10 1/2 11 1/2 - 1 - 8.69 12 7/8 8 3/8 5 1.103 11.581 TECH OPERATIONS** TO A 4 1/8 3 7/8 1/4 6.45 4 3/4 2 3/8 19344 59544 TINES MIRROR CO. TMC N 25 1/4 23 5/8 1 5/8 6.87 25 3/8 20 3/4 10 339911 856,252 WASHINGTON POST CO. WPO A 33 1/2 30 1/4 3 1/4 10.74 33 1/2 21 3/4 10 89545 286.257 WOMETCO WOM N 12 1/8 11 1/4 7/8 7.77 12 3/4 10 7/8 8 9.404 1149023 TOTAL 373.432 990169108 meit.l Cablecasting 18.970 ACTON CORP. ATN 7 7 1/4 - 1/4 - 3.44 7 3/9 3 1/8 8 29710 AMECO ** ACO 1/8 1/8 1/2 1/8 19200 150 18 30856 116.644 AMERICAN TV E COMM. AMTV 30 1/4 29 1/2 3/4 2.54 32 19 3/4 796 ATHENA COMM. ** * 3/8 3/8 3/8 1/8 2.125 23 89309 37,390 BURNUP E SIMS BSIM 4 1/2 4 1/8 3/8 9.09 4 3/4 3 1/8 414 CABLE INFO.* 5/8 5/8 7/8 1/2 3 663 1,651 81255 COMCAST 5 5 1/8 - 1/8 - 2.43 5 1/4 3 3/4 9 339327 COMMUN. PROPERTIES COMU 7 6 7/8 1/8 1.81 7 3/4 3 5/8 17 49761 7/8 979 2,202 ENTRONS ENT 2 1/4 2 1/4 2 1/4 2 17 5/8 8 7,504 149,142 GENERAL INSTRUMENT GRL 19 7/8 18 1/4 1 5/8 8.90 23 GENEVE CORP. GENV 9 8 1/2 1/2 5.138 9 1/4 7 1/2 60 19121 10,089 33.006 TELE- COMMUNICATION TCOM 6 1/4 6 1/8 1/8 2.04 7 3/8 2 7/8 39 5,281 169793 132,244 TELEPROMPTER TP 7 7/8 8 1/8 - 1/4 - 3.07 9 3/8 6 3/4 23 L 1/4 10 786 1.375 TEXSCAN TEXS 1 3/4 1 7/8 - 1/8 - 6.66 2 31 9 209349 6919866 TIME INC. TL 34 32 7/8 1 1/8 3.42 38 1/4 3/4 632 2.291 TOCOM TOCM 3 5/8 3 5/8 4 5/8 2 1/4 8 36,938 UA- COLUMBIA CABLE UACC 22 21 1/2 1/2 2.32 23 1/2 15 1/2 15 1,679 1,880 12,925 UNITED CABLE TV UCTV 6 7/8 6 7/8 6 7/8 3 7/8 172 3,750 75,000 VIACOM VIA 20 16 1/4 3 3/4 23.07 20 9 1/2 17 TOTAL 86,029 11363.024

Broadcasting Nov 21 1977 83 APprox Total market Closing Closing shams capitali. Stock Wed. Wed. Net change % change 1977 PIE out zation symbol Exch. Nov. 16 Nov. 9 in week in week High Low ratio (000) (000)

Programing COLUMBIA PICTURES CPS N 18 1/2 18 1/2 18 3/4 7 3/8 11 6.748 124.838 DISNEY DIS N 40 3/8 35 5/8 4 3/4 13.33 47 5/8 32 1/2 17 31.894 1.287.720 FILMW AYS FWY A 8 1/2 8 578 1/8 - 1.44 9 7/8 6 7/8 7 2.275 19.337

FOUR STAR 1/4 1/4 25.00 1 1/4 3/4 13 666 832 GULF WESTERN GW N 11 5/8 10 3/4 7/8 8.13 18 3/8 10 1/4 3 48.215 560.499 MCA MCA N 35 7/B 33 1/2 2 3/8 7.08 42 3/4 32 8 18.554 665.624 MGM MGM N 22 5/8 23 1/4 5/8 - 2.68 24 1/8 16 9 13.102 296.432 TELETRONICS INTL. O 4 1/2 4 1/2 12.50 6 1/2 3 1/2 7 1.018 4.581 TRANSAMERICA TA N 15 1/4 14 7/8 3/8 2.52 16 1/2 13 5/8 7 66.928 1.020.652 20TH CENTURY -FOX TF N 22 3/8 22 1/2 1/8 .55 25 LO 8 7.684 171,929

WARNER WCI N 29 7/8 28 1/4 1 5/8 5.75 32 1/2 25 3/4 7 14.352 428.766 WRAT HER WCo A 7 1/2 7 3/8 1/8 1.69 8 3/8 4 1/2 10 2.243 16.822

TOTAL 213.679 4,598,032

Service BBDO INC. B8D0 O 27 3/4 26 1/2 1 1/4 4.71 29 3/4 22 1/2 8 2.513 69.735 COMSAT CO N 36 31 1/4 4 3/4 15.20 36 3/4 28 3/4 11 10.000 360,000 DOYLE DANE BERNBACH DOYL 0 20 20 1/8 - 1/8 .62 22 16 3/4 6 1.866 37.320 FOOTE CONE C BELDING FCB N 16 3/4 17 1/2 - 3/4 4.28 18 14 3/4 7 2.304 38,592 GREY ADVERTISING GREY 0 22 3/4 22 3/4 28 16 1/2 5 821 18.677 INTERPUBLIC GROUP IPG N 27 7/8 25 2 7/8 11.50 39 1/4 22 1/2 6 2.387 66.537 MCI COMMUNICATIONS** MCIC 0 2 7/8 3 1/4 - 3/8 - 11.53 3 1/4 7/8 41 20.137 57.893 MOVIELAB MOV A 1 3 - 2 66.66 3 6 1,410 1,410 MPO VIDEOTRONICS MPO A 5 1/4 4 7/8 3/8 7.69 9 4 8 520 2.730 A. C. NIELSEN NIELB 0 22 1/8 21 1/4 7/8 4.11 22 1/4 18 7/8 12 10,762 238.109 OGILVY C MATHER OGIL 0 39 1/2 36 3 1/2 9.72 39 1/2 31 8 1.805 71.297 J. WALTER THOMPSON JWT N 22 1/4 20 3/8 1 7/8 9.20 22 1/4 15 1/8 8 2.649 58.940

TOTAL 57.174 1021.240

Electronics /Manufacturing AEL INDUSTRIES AELBA a 4 5/8 4 1/8 1/2 12.12 6 2 3/8 7 1.672 7.733 AMPEX APX N 9 3/4 9 1/8 5/8 6.84 11 7 3/8 11 10.885 106.128 ARVIN INDUSTRIES ARV N 20 5/8 19 3/8 1 1/4 6.45 20 5/8 14 1/2 5 5,959 122,904 CCA ELECTRONICS* CCA O 5/8 5/8 5/8 1/8 3 897 560 C ETEC CEC A 3 1/8 3 1/8 4.16 3 1/4 1 3/4 11 1.654 5.168 COHU COH A 3 1/4 3 1/8 1/8 4.00 3 1/2 2 1/8 12 1.779 5.781 CONRAC CAX N 21 7/8 20 5/8 1 1/4 6.06 27 1/4 19 5/8 7 1.803 39.440 EASTMAN KODAK EA SKD N 52 3/4 51 5/8 1 1/8 2.17 86 3/4 49 7/8 14 161.369 8.512.214 FARINON FARN O 9 3/4 8 1/2 1 1/4 14.70 12 8 11 4,628 45.123 GENERAL ELECTRIC GE N 5l 7/8 51 7/8 1.71 56 5/8 45 12 184.581 9.575.139 HARRIS CORP. HRS N 41 3/4 41 7/8 - 1/8 .29 41 7/8 28 13 12.164 507.847 MARVEL INDUSTRIES HARV 0 4 1/4 4 1/4 5 1/2 3 1/8 11 480 2.040 INTL. VIDEO CORP. ** IVCP O 7/8 1 - 1/8 - 12.50 2 3/8 1/4 2.701 2.363 MICROWAVE ASSOC. INC MAI N 27 3/4 26 1/2 1 1/4 4.71 27 3/4 20 1/4 12 1.320 36.630 3M MMM N 49 1/2 48 1/4 1 1/4 2.59 57 46 1/4 15 115.265 5.705.617 MOTOROLA MOT N 38 1/4 37 7/8 3/8 .99 56 7/8 36 3/4 11 28.544 1.091.808 N. AMERICAN PHILIPS NPH N 29 79 36 28 1/4 6 12,033 348.957 OAK INDUSTRIES OAK N 15 3/4 13 1/2 2 1/4 16.66 17 7/8 9 5/8 14 1,639 25.814 RCA RCA N 28 5/8 28 5/8 2.23 31 3/4 25 3/8 ll 74,812 2.141.493 ROCKWELL INTL. ROK N 29 1/4 28 1/4 1 3.53 36 3/4 28 1/4 7 32.700 956.475 RSC INDUSTRIES RSC A 1 7/8 1 7/8 2 3/8 I 5/8 8 2.690 5.043 SCIENTIFIC- ATLANTA SFA A 22 1/8 21 3/8 3/4 3.50 23 1/2 16 3/4 14 1.646 36.417 SONY CORP. SNE N 7 5/8 7 5/8 10 3/8 7 5/8 14 172,500 1.315.312 TEKTRONIX TEK N 39 5/8 37 1/8 2 1/2 6.73 68 1/2 28 1/4 15 16.267 644.579 ION TELEMAT TIMT 0 7/8 7/8 1 1/2 1.050 918 VARIAN ASSOCIATES VAR N 19 1/8 17 1/4 1 7/8 10.86 21 14 3/4 12 6.838 130.776 WESTINGHOUSE WX N 18 1/4 17 3/4 1/2 2.81 22 16 1/4 7 87.492 1.596.729 ZENITH 2E N 14 5/8 14 1/8 1/2 3.53 28 13 5/8 7 18,818 275,213 TOTAL 964.186 33,244,221

GRAND TOTAL 1.7739214 5295399798

Standard 8 Poor's Industrial Average 104.9 102.3 +2.6 A- American Stock Exchange Over -the -counter bid prices supplied by 'Stock did not trade on Wednesday, closing PIE ratios are based on earnings per -share M- Midwest Stock Exchange Hornblower 8 Weeks, Hemphill -Noyes Inc.. price shown is last traded price. ligures for the last 12 months as published N -New York Stock Exchange Washington. "No PIE ratio is computed, company by Standard 8 Poor's Corp. or as obtained 0-over the (bid counter price shown) Yearly high -lows are drawn from trading days registered net loss. through Broadcasting's own research. Earn- P- Pacific Stock Exchange reported by Broadcasting. Actual figures "'Stock split. ings ligures are exclusive of extraordinary may vary slightly. gains or losses.

Broadcasting Nov 21 1977 64 ProfileE

Les a doer time magazine show in the fall (see page Crystal: 39). for NBC's news operation Over -all, Mr. Crystal acknowledges his responsibility to be "aggressive" and "in- Les Crystal isn't used to the attention. teresting, while meeting the high jour- Since taking over the presidency of NBC nalistic standards that are absolutely re- News on Oct. 5, he's found himself cross- quisite." He adds, "If I can do that and get ing that line between newsman and news that across to everybody here, then I think copy. I will have fulfilled my goals." But it goes with the territory. "When I He's also out to explore new ground; think of the, number of years that I have although he admits "in my background been on the reporter's side of the I'm not really known as a creator or an in- microphone and camera," says Mr. novator. I've been known much more as a Crystal, "the turnabout is fair play. And doer." whether I like it or not, it's tough. Frankly, Mr. Crystal began his career as a doer in I think it's good for me: I have a better ap- broadcasting in 1957 as a newswriter for preciation of what we put people through." CBS owned- and -operated WBBM -TV If Les Crystal's been frazzled at all by Chicago. He had been working there part - he spotlight -or by his moves to vice time while studying for his BA and MA xesident, special programing; executive degrees at Northwestern University and lice president, and then president, all in his Lester Martin Crystal, president, NBC News; b. also had summer newswriting stints show it. ;ince last December -he doesn't Sept. 13, 1934, Duluth, Minn.; BA and MA, hometown of Duluth, Minn., at KDAL -AM- Characterizing himself as "calm" and Northwestern University, 1952 -57; newswriter, TV, and at we co(AM) Minneapolis -St. tot easily upset, he confirms his reputa- WBBM -TV Chicago, 1957 -58; news director, Paul. The position of news director at ion. Says NBC Nightly News co- anchor WFBG -TV (now WTAJ -TV) Altoona, Pa.. WFBG -TV (now WTAI -TV) Altoona, Pa., )avid Brinkley, "He is unexcitable, not 1958 -60; news director, WFIL -AM -TV followed a year later and by 1958 he was Oven to tantrums .... Whatever is hap - Philadelphia, 1960 -1963; producer, WMAQ -TV, holding the same title at WFIL -AM -TV )ening, he is controlled." Mr. Brinkley's 1963 -1965; joined Huntley-Brinkley Report Philadelphia. )n -air partner, John Chancellor, agrees predecessor of NBC Nightly News, as regional His association with NBC started in with that assessment. manager, Chicago, 1965 -67; news editor, New 1963 at its WMAQ -TV Chicago as producer Mr. Crystal, 43, comes to his new York, 1967; associate producer, 1967 -68; of the station's NBC News: Chicago Re- assignment with 20 years of broadcast producer, 1968 -70; European field producer, port, the city's first 30- minute evening journalism experience. Unlike his pre- London, 1970 -73; executive producer, newscast. From there he joined NBC's decessors, he is completely out of the 1973 -76; produced NBC News coverage of Huntley -Brinkley Report (the predecessor radio -television mold as a journalist, ex- conventions and election night, 1976; vice NBC Nightly News) in 1965, and president, special programs, NBC News, then of the cept perhaps for a college summer's tour from regional man- executive vice president, 1977.; present then went up the ranks of copyboy duty at the Chicago American. in New York, position since Oct. 5, m. Toby Wilson, 1958; ager in Chicago, news editor This is also in contrast to his opposite associate producer, producer, European Richard children - Bradley, 17; Alan, 15, and Elizabeth, numbers at the other networks- 10. field producer in London, and then execu- Salant at CBS News is a former lawyer; tive producer in 1973. Roone Arledge of ABC News and Sports After a "leave of absence" to produce added news to his sports domain. rumors, making the nightly newscast bet- NBC's coverage of the 1976 political con- Being something of a newsmaking ter does not, apparently, involve a shuffle ventions and election night, he returned to newsman now, Mr. Crystal will accept the in anchors. "There are no plans to change NBC News as vice president, special pro- customary speaking invitations, but has the anchors on our major shows," he graming; executive vice president, and no plans to become a spokesman. "I'm an says -an answer he's repeated often as he finally president, as of early last month. inside person." he says. "The main grows accustomed to being on the receiv- Of his new position, he says "in terms priorities are in here, not out there." ing end of reporters' questions. Similarly, of a career achievement, I couldn't have High on the list of his priorities are the Mr. Crystal says not to expect any massive been asked to do anything more impor- obvious: "to make our evening news pro- turnover in the reporter ranks. tant." Yet, he reminds himself aloud, he gram even better than it is," and, given There were, however, changes in the felt the same way about directing the polit- the ratings realities, perhaps the more NBC Nightly News format instituted ical coverage last year and being executive difficult goal: "to achieve a pre- eminent shortly before he took over the top NBC director for the NBC Nightly News. position in terms of its popularity." News job from Richard Wald, and Mr. Aside from news emergencies, meetings Mr. Crystal, who first worked in network Crystal claims to be pleased with them. He and the like, Mr. Crystal has been main- news as Midwest regional manager for the says that the expanded lead story and, in taining a 9 a.m. -7 p.m. work schedule. old Huntley- Brinkley Report, is no particular, the nightly mini -documentary, While he has been able to find time for his stranger to the fact "there have been some "Segment 3," allows the show to "cover family, he says the job requires "thinking fluctuations but basically the relative posi- all the news and still cover something in about it 99% of your waking hours and tions have been the same for the past 10 depth." God knows what percentage of your sleep- years in network evening newscasts" - Another priority, this one from manage- ing hours." and that means NBC is second to CBS. ment, involves an hourly prime time news Mr. Crystal claims the most difficult Yet, says Mr. Crystal, first isn't neces- series. NBC President Herbert Schlosser aspect of his job so far has been "not sarily best. "I think you have to make a "really laid it out to me as one of my mis- enough time to read, not enough time to distinction between it being a superior pro- sions," says Mr. Crystal. It's one that he's contemplate." But after being there for gram and it being the most popular pro- already tackled; last week NBC announced only a little more than a month, he adds: gram," he says. "We'll make it better -the that, using its monthly Weekend show as a "Maybe that will change when I get more ratings notwithstanding." Despite nucleus, it would introduce a weekly prime organized"

Broadcasting Nov 21 1977 65 Editorials

Protection for sale? of public importance, local and national, which it chose for coverage during the prior year ?' The smoke signals emanating from the House Communications Mr. Geiler would replace the chill with government heat. His Subcommittee are too changeable these days to read. Two weeks formula guarantees federal intrusion into editorial judgment to a ago Chairman Lionel Van Deerlin (D- Calif.) and the ranking Re- degree not yet dared by the FCC, as Mr. Geller himself is wise publican member, Lou Frey of Florida, emerged from a meeting enough to recognize. It would escalate the fairness doctrine's with the so- called broadcaster advisory committee to announce present advocacy of "a reasonable amount of time for the presen- that everything was proceeding harmoniously toward a rewrite of tation ... of programs devoted to the discussion and considera- the Commmunications Act (BROADCASTING, Nov. 14). Last tion of public issues" to an annual requirement that broadcasters week, in a wind shift of 180 degrees, the subcommittee's chief seek out at least 10 issues that are "controversial." counsel, Harry (Chip) Shooshan III, all but wrote off any Does Mr. Geller want us to believe that in practice the FCC prospect for change in the broadcasting parts of the act. Whom is would resist the temptation to review the "controversiality" or a broadcaster to believe? "importance" of the issues broadcasters had selected? In 1978 It was only a month ago that Chairman Van Deerlin promised or, perhaps more aptly, 1984 what "national" issues could we ex- the National Radio Broadcasters Association "virtually the total pect the FCC to approve as that year's minimum quota? And deregulation of radio," with no strings attached (BROADCASTING, what conflicting interests would the FCC decree must be given Oct. 17). Television, he said later, was "a different bag," but he how much time to expose the full dimensions of the controversy? saw for it at least a prospect of a license term extension from the The other proposal that the appellate court told the FCC to present three years to five. reconsider came from the Committee for Open Media, which has Now Mr. Shooshan is saying that deregulation for either radio championed the conversion of broadcasting from journalistic or television is not to be had unless broadcasters make political force to common carrier. COM wanted the FCC to require broad- trade -offs that they resisted at the advisory committee meeting. casters to set aside an hour a week for public access over which Among trade -offs he mentioned was an annual tax on gross the broadcasters would have no editorial control. In addition, revenues to support noncommercial broadcasting or to fund the COM would require the airing of responses to "editorial adver- entry of minorities into broadcast ownership. tisements." Mr. Shooshan is not the first to suggest that the commercial This, of course, is a formula for cacophony in the access hour system be taxed to support the noncommercial system. That was and for unending disputes over rights of reply to advertising. The one of the options mentioned but discarded in the Carnegie Com- commission was eminently correct in rejecting the formula origi- mission report that outlined the present noncommercial system. nally, though it did so with reasons that proved inadequate for the He is, however, adapting the proposal to a novel application. In court. effect Mr. Shooshan is suggesting that broadcasters buy release It will be a different FCC that returns to the Geller and COM from federal controls. By this reasoning the Communications Act proposals, and the new chairman, Charles D. Ferris, will find of 1934 is up for sale. himself with few close associates to turn to for advice, unless he It is difficult to believe that Mr. Shooshan is speaking for the wishes to encounter the most flagrant conflicts of interests. Mr. members of the subcommittee. Surely the broadcasting sections Geller, as has been noted here before, has counseled Mr. Ferris of the legislation under review will be studied for their own con- on policy and personnel and introduced him to the lawyer whom tent and effect, not as bargaining chips to be played in a game of the new chairman later named as general counsel of the FCC, social engineering. Robert Bruce. Mr. Bruce's wife, Collett Guerard, was counsel to It is clear, however, that the serious part of Mr. Van Deerlin's intervenors who supported the COM access proposal in the court. rewrite is yet to come. For the moment there may be little for COM itself was represented in the appeal by Frank Lloyd, now broadcasters to do but wait for a draft of legislation to emerge administrative assistant to Mr. Ferris. Mr. Ferris may have to start from the subcommittee. taking long walks by himself before voting on the issues the court has handed him. Fallout from fairness

The sequels to the latest appellate court decision in a fairness doctrine case could be, to say the least, interesting. The court affirmed a challenged FCC ruling of 1974 exempting ordinary ON commercials from the doctrine (and thus reversing the FCC of 1967 which had ruled that cigarette commercials triggered a man- date for antismoking messages). Not content, however, the court told the FCC to take another look at two proposals it had rejected in the deliberations that led up to its 1974 decision. Those pro- posals are as interesting for the personalities as for the policies in- volved. One proposal, submitted by Henry Geller, one -time general counsel of the FCC and now the presumed appointee to the new job of assistant secretary of commerce for telecommunications, starts out innocently enough. Mr. Geller professed concern over the "chilling effect" of the FCC's case -by -case review of com- plaints of unfairness. His solution, however, is to invoke a general fairness review at license renewal time -and in the interval to re- Drawn for BROADCASTING by Jack Schmidt quire the licensee each year to report "the 10 controversial issues "Why wait till next summer to see reruns ?"

Broadcasting Nov 21 1977 66 DENMAN You're looking at Seattle's second largest industry. Everybody knows that Boeing is Seattle's big- The real bottom line on the University is gest business. But many people are surprised to people. Here in the Seattle Tacoma region, more learn that higher education ranks second. Be- than 17% of our local population are college sides two thriving private universities and a graduates, as compared to the national aver- three -campus community college, Seattle is also age of 13 %. the home of the giant University of Washington. An additional 21% of Located on 680 -acre grounds just five miles our citizens have completed north of the downtown business center, the UW at least one year of college is the largest single- campus university on the as compared to the 15% na- West Coast. It has a tremendous impact on the "- tional figure. And the state city both intellectually and economically. of Washington as a whole, Numbers tell part of the UW story: 37,000 now ranks second among all students, 16,000 faculty and staff, 243 million states in the average educa- annual payroll, another 250 million spent locally tional level of all its citizens. on goods and services. But the real importance Higher education is big of the UW goes beyond mere figures. It's the hub business up here, and busi- of the state's higher education system, oriented SNEDDON ness is booming. to graduate work -_ The high level of education of our viewers and the most gifted and listeners is one of the reasons why of the state's under- KOMO -TV and KOMO Radio devote so much graduate talent. Its energy and so much airtime to news and public schools of medicine affairs programming. And our fifty year commit- and law are among ment to responsible, community- oriented broad- the very best in the casting pays off: KOMO Radio is consistently nation. The excel- the leading adult station in the area. KOMO-TV lence of its scienti- leads the market again this year, and ranks as fic and technical one of the most successful ABC outlets in the programs has made entire nation. the University the country's largest re- cipient of federal grants and research contracts. KOMO Fisher s Blend Station. Inc. KOMO-TV. Channel 4. ABC KOMO Rodio. 1000 on the dial. ABC Information Network. Representatives: Katz Agency, Inc.. Simpson /Reilly and Assoc. SNEDDON

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