Broadcasting: no quid, no quo on rewrite Cable: betting on two -way in Columbus % ii The newsweekly of broadcasting and allied arts 21 Broadcasting NovOur 47th Year 1977 Viacom Features I = Viaco Viacom! Feature: Television's new major source for movies. Viacom Features IV Viacom Feature: V Viacom iy "The Undersea World of Jacques Cousteau" (36 hours) "The Untamed World" (156 half hours) True adventures of exploration, discovery and conquest! All three of these award -winning, critically acclaimed series are currently available in selected markets. All three are proven family favorites, with special strength in young adults and large households. All three are in demand by those national spot advertisers who look for quality programming to surround their commercial "National messages. And of course, all three should Geographic be in your market now. If not, seize Specials" the initiative! Call us. (24 hours) 111ETROIYIEDIA PRODUCERS CORPORATION 485 Lexington Avenue, New York, N.Y. 10017 (212) 682-9100 GRASS VALLEY GROUP PRODUCTION SWITCHING SYSTEMS NOW AVAILABLE WITH DVE A TEKTRONIX COMPANY Station Plaza East 4419 Van Nuys Blvd, Ste 307 1644 Tullie Cir, NE P.O. Box 482 810 W Bristol Street GREAT NECK, NY 11021 SHERMAN OAKS, CA 91403 ATLANTA, GA 30329 MABANK, TX 75147 ELKHART, IN 46514 (516) 487 -1311 (213) 990-6172 (404) 321 -4318 (214) 887.1181 - (219) 2640931 Broadcasting Nov 21 TheWeek in Brief TAKE IT BACK Briefs filed with the Supreme Court in the broadcasters to submit an annual list of the 10 most media crossownership case find fault with some of what controversial topics broadcast. PAGE 29. the FCC did, and all of what the appeals court did. PAGE 20. U'S UNITE The National UHF Broadcasters Association takes another step closer to organization. Cy Bahakel is 'GODFATHER' MUSCLE The NBC -TV special drew named president and an interim slate of NUBA officers is impressive ratings during its four -night stand, but the chosen. PAGE 31. Saturday- Sunday numbers weren't enough to force ABC- TV out of the ratings lead for Nov. 7 -13. PAGE 21. GUNN GUNS The vice chairman of the Public Broadcasting Service draws a bead on some proposals in the public broadcasting legislation offered by the Carter EVERYTHING UP AT ABC -TV That includes rates for administration. PAGE 33. Monday Night Football, says Frederick Pierce, president of ABC Television. He also reports 80% of sellout of NETWORK STRATEGY CBS and NBC to prime -time through three quarters of 1978, completion of turn special events and movies as replacements for their failing sales for 1980 winter Olympics and a bundle of other PAGE goodies. PAGE 21. series. 35. PALEY REASSURES Affiliates of CBS -TV are told that ABOUT FACE The optimism in San Diego two weeks the network will make it back into first place and remain ago about how broadcasting will fare in the there for an even longer time. PAGE 36. Communications Act rewrite was doused last week in an interview with Hill counsel Chip Shooshan in which LOOK UP CBS News President Richard Salant he said broadcasters will have to make some trade -offs. contends that those trying to get radio -TV into the lower PAGE 22. courts are knocking at the wrong door. He says they should be seeking access to Supreme Court TV SALES POWER That was the theme of the Television proceedings. PAGE 38. Bureau of Advertising's conference last week. Retiring Chairman Walter Bartlett reports on progress and gains WHO DROPPED STITCHES? An FCC report on radio that have been made. PAGE 23. TVB President Roger Rice service and television network originations during last contends TV's C -P -M makes it the best bargain for July's blackout in New York says that broadcasters were advertisers. PAGE 25. The TVB delegates are chided for down only briefly. But, it points out, the wire services that some of their failings in courting retailers. PAGE 25. provide EBS notification didn't do so well. PAGE so. SEARS SALVAGE The bankruptcy of the giant retailer's NASA PROTOTYPE The National Aeronautics and regional in agency Chattanooga has left some Space Administration is demonstrating a miniature radio broadcasters holding the bag for money due them. Sears transmitter and receiving device that uses a satellite. is attempting to make partial amends and is trying to PAGE 40. insure that its new agency doesn't create similar problems. PAGE 26. TWO -WAY CABLE IN COLUMBUS Warner Cable's Hauser is betting more than $10 million that the major BIGNESS ISN'T BADNESS CBS Inc. President John test in Ohio that begins Dec. 1 will be the beginning of a Backe rebuts the claims that consolidation of new era for the industry. PAGE 42. broadcasting and publishing interests stifles diversity of views. PAGE 28. NBC'S MAN IN THE NEWS Les Crystal has stepped into his new position as president of NBC News by setting up FAIRNESS DISCARDS BACK The U.S. Court of Appeals some hard -and -fast priorities. Those who know him point in Washington orders the FCC to reconsider some out that his chances for success are enhanced by the fact previously rejected proposals. One would allow public that he is a doer with 20 years of background in access on issues and another would compel broadcast journalism. PAGE 65. Index to departments Changing Hands 30 Fates & Fortunes 45 Playllst 44 Broadcast Advertising... 24 Closed Circuit 7 For the Record 48 Profile 85 Broadcast Journalism... 38 Datebook 15 Media 28 Programing 35 Business Briefly 8 Editorials 88 Monday Memo 14 Stock Index 83 Cablecasting 42 Equip & Engineering 40 Open Make 18 Top of the Week 20 Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington. oz. 20036. Second -class postage paid at Washington. Single issue S1 except special issues S2.50. Subscriptions, U.S. and possessions: one year $30, Mo years S55, three years $75. Canada add S8 per year, all other countries add S8 per year, U.S. and possessions add $104 yearly for special delivery, S65 for first class. Subscriber's occupation required. Annually: Broadcasting Yearbook $30. Cable Sourcebook $20. TE ¡KEE welcomes KPLR-TV ST. LOUIS to its select list of client stations WPIX New York KSTW -TV Seattle WDAF -TV Kansas City KCOP Los Angeles WSB -TV Atlanta WSOC -TV Charlotte KTVU San Francisco WISH -TV Indianapolis WBRC -TV Birmingham WIIC -TV Pittsburgh KPTV Portland, Oregon WHIO -TV Dayton WCCO -TV Minneapolis KXTV Sacramento KARD -TV Wichita ClosedECircuit Insider report: behind the scene, before the fact undertake another on potential economic division had been without chief since Down everywhere impact of all -channel set legislation. retirement of Quentin Proctor Figures available as of Friday from A.C. Broadcasters hope to disprove argument (BROADCASTING, Dec. 6, 1976). Nielsen's October major market survey in that forced inclusion of FM in car 23 cities show homes -using -television receivers would be against consumer Sons of pioneers decline from last year corresponding interests. Sponsors of second study are CBS is shifting more of its research and closely to decline found in national expected to be CPB and National Radio program analysis resources to West Coast figures, according to Nielsen. When diary Broadcasters Association. for closer backup new CBS responses in local Nielsen Station Index of Entertainment division. Among those (NSI) are compared to national meter moving from New York are results selected from same markets, total Starting at bottom Arnold Becker, director of television network day's HUT's are down 3% from 1976 in Broadcast Rating Council is working with research, who is in line for vice presidency, both. Prime time showed 3% decline in Arbitron Television and A.C. Nielsen Co. and Bob Brilliant, director of program locals versus 2% in nationals and noon to on idea that could reduce - perhaps go analysis. 4:30 p.m. viewing was off 2% in locals, 5% long way toward eliminating -source of in nationals. (This data apparently frequent broadcaster complaints: big supersedes statement by ABC Television differences between Arbitron and Nielsen Home grown President Frederick Pierce earlier in week findings within same markets. At BRC TV networks' introduction of midevening Director that initial diary reports showed no prime board's direction, Executive news updates didn't sit well with many time falloff [see page 21].) Hugh M. Beville Jr. is serving as mediator affiliates, and now some stations are whether in effort to see standardized beginning to get back. It's not yet big on base size of "universe " -agreement enough to be called trend, but growing each demographic -can be established for Try, try again number of affiliates -of all networks -are each county. so, both services would be If said to be introducing own midevening FCC encountered less understanding and working instead from same base of each updates, "covering" those of networks. sympathy than it had hoped for in first having its own. approach it made to Office of Management One station rep says he knows of at least Both services reportedly have expressed dozen stations including all five and Budget under President Carter. FCC, interest in idea and have submitted to - with 2,130 employes and budget of Corinthian -owned CBS affiliates -doing it BRC their respective specifications as to and others considering it. Rationale is that $61,400,000, had asked to be included in what is needed. Mr. Beville says it'll take budget to be submitted to Congress for local update provides news that's more time but that he's optimistic. Walter pertinent to local viewers, gives stations 1979 fiscal year for $9 million more in Windsor of wvrv(Tv) Orlando, Fla., most funds and for another 325 employes.