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Broadcasting Ii ABC's giant strides shift balance of local ratings Wiley proposes radical rewrite of license renewal rules ii 45th 1976 BroadcastingThe newsweekly of broadcasting and allied arts Our Year ur Leader. 's series is the highest -rated ur in all of television! 's 18 -49 audience is the largest all of television! ill Hour Leader be your leader? r theirs? 'Or another appropriate title. Source: Nil Averages. full- season programing. Sept. 14, 1975-Mar.14, 1976.(Subject to survey limitations). "As a stock- broker, I need to know what's going on across the world and across the WHEN IT city. And WTMJ -TV gives me more news, more COMES special reports and more information:' TO NEWS Tom Mulvanny, Milwaukee, Wis. THE CRITICS I m a pilot. So of course, GIVE US I'm inter- ested in the weather. GREAT And Channel Four's mete- orologist, REVIEWS. Paul Joseph, doesn't just report the weather, he teaches it: Charlie Christenson, North Prairie, Wis. The way we see it at WTMJ I pay special attention to Television Four, Milwaukee viewers are our most impor- TV sports - casts be- tant critics. So when they're cause I'm a happy, we're happy. high school coach, and And recently, some of our WTMJ's cov- viewers have been telling us erage is very just what they think of our comprehen- news programming. sive. They give me the best film reports, gutsy interviews and Their comments show why, lots of scores:' when it comes to news, we're Bob Gansler, Glendale, Wis. turned on by more Milwau- keeans than any other local station' "As a work- Next time you have a product ing mother, that's making news, turn to I want my the leaders at WTMJ -TV in kids to be Milwaukee. aware of current You'll get the best reception. events as well as being informed myself, on the job. I depend on Television Four for news:' Janice O'Neil, Wauwatosa, Wis. Represented by Harrington, Righter & Parsons, Inc. ISource: Arbitron for Milwaukee. fan. 76, Program Audience Figures, Total Adults, 5, 6 and 10 P M. Subject to the limitations of the survey) ST. LOUIS HAS A NEW SYMBOL FOR LEADERSHIP IN TELEVISION NEWS z LJ r, newi IT'S GIVING A NEW DIMENSION TO NEWS COVERAGE ABOUT AND FOR THE PEOPLE OF ST. LOUIS .. THE CHANNEL 2 NEWS .. The Best and the Brightest abc ICTV1.tllaauurl Represented by MMT Sales, Inc. go in and out from the front as it should - as the speedometer and gauges do. Instead BROADCASTING PUBLICATIONS INC. of poking the controls through holes in Sol Taishoff, chairman. the from a flange on the Lawrence B. Telshoff, president. dash behind, put Maury Long, vice president. radio case and slip it in from the front. A Edwin H. James, vice president. UMBER simple cover to fit around the knobs and Joanne T. Cowan, secretary the Irving C. Miller, treasurer dial would hide mounting. Lee Taishofl, assistant treasurer. As broadcasters, we should be con- cerned. For every time a car radio goes out, we lose listeners in our most sought - Broadcastingo and allied arts after time slot, drive time. And as long as The newsweekly of broadcasting Detroit builds radios in such a manner that it TELEVISION® lit the labor bill for simply removing from Executive and publication headquarters the dash is as much as the price of the Broadcasting -Telecasting building radio, who is going to have them repaired? 1735 DeSales Street, N.W., Washington, D.C. 20036 Isn't there some way we can influence Phone: 202-638 -1022. Detroit to correct this piece of very bad Sol Taishotl, editor MILWAUKEE' engineering? -Dale Brooks, owner, Lawrence B. Telshoff, publisher wLAB(AM) Lumberton -St. Pauls N.C. PorN WTMJ -TV EDITORIAL Edwin H. James, executive editor M -F 3:30 -5:00 PM Donald West, managing editor Things have changed Rufus Crater (New York). chief correspondent. Leonard Zeidenberg, senior correspondent. EDITOR: Re: the David Schoenbrun -quote J. Daniel Rudy, assistant to the managing editor in your March 8 issue: it appears that when Frederick M. Fitzgerald, senior editor broadcast newsmen get into hot water they Joseph A. Esser, Randall Moskop, are quick to refer to "freedom of the Jonathan Tourtellot, assistant editors. Mark Harrad, Mark Miller, Jay Rubin, staff writers. press" and the "press .. policing our- Ian C. Bowen, Barbara Chase, Linda Gimourginae selves.". (editor's office), Kira Greene, editorial assistants. I can remember from my days in the BUSINESS business when broadcast news people Maury Long, vice president. wanted no identification as members of David N. Whitcombe, director of marketing. METRO RATING AND SHA the "press." Curious, isn't it? -James M. Doris Kelly, secretary. Firmin, Nosadico Newspapers, Escon- ADVERTISING DMA RATING AND SHARE dido, Calif Winfield R. Levi, general sales manager (New York). John Andre, sales manager -equipment and TOTAL WOMEN engineering (Washington). David Berlyn, Eastern sales manager (New York). WOMEN 18 -49 Ruth Lindstrom, account supervisor (New York). Help Bill Merritt, Western sales manager (Hollywood). WOMEN 25 -54 Lynda Dorman, classified advertising manager EDITOR: letter writers Several recent to BEATS COMPETING TALK - your magazine have expressed their ex- CIRCULATION asperation in attempting to Bill Criger, circulation manager VARIETY SHOW IN secure broad- Kwentin Keenan, subscription manager cast employment after graduation from Lucille Paulus, Odell Jackson, Patricia Johnson, METRO RATING BY 100% college. That problem is not a new one; Gregg Karpicky, Joanna Mieso. more and more schools are turning out PRODUCTION NEW YEAR NEW THEATRE media graduates, and the supply greatly Harry Stevens, production manager outweighs the To k need. compound the ADMINISTRATION problem, many broadcasters complain of Irving C. Miller, business manager the inexperience of the newly indoctri- Lynda Dorman, secretary to the publisher nated communicators they do hire. Philippe E. Boucher, Gloria Nelson. That being the case, one hopes that the BUREAUS ERV WNYU financial plight befallen -FM New New York: 75 Rockefeller Plaza, 10019 York is not indicative of things to come as Phone: 212 -757 -3260. more and more universities discover huge Rufus Crater, chief correspondent. Rocco Farn ighetti, senior editor WNYU -FM is budgetary deficit. the stu- John M. Dempsey, assistant editor GRIFFIN dent' -run station of New York University. Joanne Ostrow, staff writer. Because of NYU's money problems, the Winfield R. Levi, general sales manager station has had its operating budget cut in David Berlyn, Eastern sales manager half. If the staff cannot replace the missing Ruth Lindstrom, account supervisor SHOW funds by private contribution, the outlet Harriette Weinberg, Lisa Flournay, will have to be shut down, and the equip- advertising assistants. WITH THE GREATEST NAMES ment will be auctioned off. This would be Hollywood: 1680 North Vine IN SHOW BUSINESS tragic. Street, 90028. Phone: 213 -463 -3148. 8111 Merritt, Western sales manager BIGGER, BETTER, MORE WNYU -FM is a support facility for one of Sandra Klausner, editorial -advertising assistant. the finest broadcast schools in the nation. IllENTERTAINING THAN EVER! It gives student broadcasters an oppor- Broadcasting' magazine was founded in 1931 by tunity to provide services and forums for Broadcasting Publications Inc. using the title Broadcasting' IF MERV IS AVAILABLE IN -The News Magazine of the Fifth Estate. Broadcast many community needs; it also helps in Advertising' was acquired in 1932. Broadcast Reporter in YOUR MARKET PLEASE the monumental task of facilitating com- 1933, Telecast' in 1953 and Television in 1961. CALL, EïoR WIRE munications with'n the nation's largest Broadcasting -Telecasting' was introduced in 1946. private university. The survival of wNYu- FM and stations like it is'essential in pro- ducing the polished applicant broadcasters ' Reg. U.S. Patent Office. RIETROOIEDIA PRODUCERS are looking for. -Mark A. Guttman, Copyright 1976 by Broadcasting Publications Inc. Alumni Committee to Save WNYU, 566 La Microfilms of Broadcasting are available from University CORPORRTIOD Place, New York. Microfilms, 300 North Zeeb Road. Ann Arbor. Mich. 48103. Guardia NEW YO (212) 662-910 Broadcasting Mar 29 1976 17 Source: NSI, January 1976 PET KY WLWD Announcing the Appointment of PETRY as National Representative for WLWD Dayton, Ohio - Channel 2/NBC Avco Broadcasting Corporation WHEN A $32 MILLION DOLLAR COMPUTER BEGAN PUSHING PEOPLE OUT OF THEIR HOMES, WE REPROGRAMMED IT. We discovered a hundred Mexican -American families living in absolute squalor. On 91 acres that broke every health law in Los Angeles. But that was only the beginning. When we asked our City officials "why ? ", we got answers we didn't want to hear. If they enforced health laws, either the tenements would be torn down, or the landlord would raise rents so high that the people would be forced out. With nowhere to go. 'lb make matters more deplorable, a major bank decided to rezone the land, clear out the people, and put a 32 million dollar computer and data processing center in their place. Unfortunately, the bank's computer wasn't programmed to care about the people. And their struggle to survive. People vs. machines. We decided to fight for the people. Our newscaster, Mary Helen Barro went on the air with deputy mayor. We like to think that if a commentary that forced the Then she took her findings this situation ever happens again, city to listen. to the top.To the Mayor. it won't happen again. Maybe Next, she gathered an The result: A precedent someday, people will get as much arsenal of data. By interviewing setting agreement in which the respect as machines. Latino leaders, terrified tenants, bank intervened to see that the landlord's representatives, bank people were provided with cash officials, members of the city and relocation assistance from KPOL planning commission, and the their landlord.
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