ABC's giant strides shift balance of local ratings Wiley proposes radical rewrite of license renewal rules

ii 45th 1976 BroadcastingThe newsweekly of broadcasting and allied arts Our Year

ur Leader. 's series is the highest -rated ur in all of television! 's 18 -49 audience is the largest all of television! ill Hour Leader be your leader? r theirs?

'Or another appropriate title. Source: Nil Averages. full- season programing. Sept. 14, 1975-Mar.14, 1976.(Subject to survey limitations). "As a stock-

broker, I need to know what's going on across the world and across the WHEN IT city. And WTMJ -TV gives me more news, more COMES special reports and more information:' TO NEWS Tom Mulvanny, Milwaukee, Wis. THE CRITICS I m a pilot. So of course, GIVE US I'm inter- ested in the weather. GREAT And Channel Four's mete- orologist, REVIEWS. Paul Joseph, doesn't just report the weather, he teaches it: Charlie Christenson, North Prairie, Wis.

The way we see it at WTMJ I pay special attention to Television Four, Milwaukee viewers are our most impor- TV sports - casts be- tant critics. So when they're cause I'm a happy, we're happy. high school coach, and And recently, some of our WTMJ's cov- viewers have been telling us erage is very just what they think of our comprehen- news programming. sive. They give me the best film reports, gutsy interviews and Their comments show why, lots of scores:' when it comes to news, we're Bob Gansler, Glendale, Wis. turned on by more Milwau- keeans than any other local station' "As a work- Next time you have a product ing mother, that's making news, turn to I want my the leaders at WTMJ -TV in kids to be Milwaukee. aware of current You'll get the best reception. events as well as being informed myself, on the job. I depend on Television Four for news:' Janice O'Neil, Wauwatosa, Wis.

Represented by Harrington, Righter & Parsons, Inc. ISource: Arbitron for Milwaukee. fan. 76, Program Audience Figures, Total Adults, 5, 6 and 10 P M. Subject to the limitations of the survey) ST. LOUIS HAS A NEW SYMBOL FOR LEADERSHIP IN TELEVISION NEWS

z LJ r, newi IT'S GIVING A NEW DIMENSION TO NEWS COVERAGE ABOUT AND FOR THE

PEOPLE OF ST. LOUIS .. .

THE CHANNEL 2 NEWS .. . The Best and the Brightest

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Represented by MMT Sales, Inc. go in and out from the front as it should - as the speedometer and gauges do. Instead BROADCASTING PUBLICATIONS INC. of poking the controls through holes in Sol Taishoff, chairman. the from a flange on the Lawrence B. Telshoff, president. dash behind, put Maury Long, vice president. radio case and slip it in from the front. A Edwin H. James, vice president. UMBER simple cover to fit around the knobs and Joanne T. Cowan, secretary the Irving C. Miller, treasurer dial would hide mounting. Lee Taishofl, assistant treasurer. As broadcasters, we should be con- cerned. For every time a car radio goes out, we lose listeners in our most sought - Broadcastingo and allied arts after time slot, drive time. And as long as The newsweekly of broadcasting Detroit builds radios in such a manner that it TELEVISION® lit the labor bill for simply removing from Executive and publication headquarters the dash is as much as the price of the Broadcasting -Telecasting building radio, who is going to have them repaired? 1735 DeSales Street, N.W., Washington, D.C. 20036 Isn't there some way we can influence Phone: 202-638 -1022. Detroit to correct this piece of very bad Sol Taishotl, editor MILWAUKEE' engineering? -Dale Brooks, owner, Lawrence B. Telshoff, publisher wLAB(AM) Lumberton -St. Pauls N.C. PorN WTMJ -TV EDITORIAL Edwin H. James, executive editor M -F 3:30 -5:00 PM Donald West, managing editor Things have changed Rufus Crater (New York). chief correspondent. Leonard Zeidenberg, senior correspondent. EDITOR: Re: the David Schoenbrun -quote J. Daniel Rudy, assistant to the managing editor in your March 8 issue: it appears that when Frederick M. Fitzgerald, senior editor broadcast newsmen get into hot water they Joseph A. Esser, Randall Moskop, are quick to refer to "freedom of the Jonathan Tourtellot, assistant editors. Mark Harrad, Mark Miller, Jay Rubin, staff writers. press" and the "press .. policing our- Ian C. Bowen, Barbara Chase, Linda Gimourginae selves.". (editor's office), Kira Greene, editorial assistants. I can remember from my days in the BUSINESS business when broadcast news people Maury Long, vice president. wanted no identification as members of David N. Whitcombe, director of marketing. METRO RATING AND SHA the "press." Curious, isn't it? -James M. Doris Kelly, secretary. Firmin, Nosadico Newspapers, Escon- ADVERTISING DMA RATING AND SHARE dido, Calif Winfield R. Levi, general sales manager (New York). John Andre, sales manager -equipment and TOTAL WOMEN engineering (Washington). David Berlyn, Eastern sales manager (New York). WOMEN 18 -49 Ruth Lindstrom, account supervisor (New York). Help Bill Merritt, Western sales manager (Hollywood). WOMEN 25 -54 Lynda Dorman, classified advertising manager EDITOR: letter writers Several recent to BEATS COMPETING TALK - your magazine have expressed their ex- CIRCULATION asperation in attempting to Bill Criger, circulation manager VARIETY SHOW IN secure broad- Kwentin Keenan, subscription manager cast employment after graduation from Lucille Paulus, Odell Jackson, Patricia Johnson, METRO RATING BY 100% college. That problem is not a new one; Gregg Karpicky, Joanna Mieso. more and more schools are turning out PRODUCTION NEW YEAR NEW THEATRE media graduates, and the supply greatly Harry Stevens, production manager outweighs the To k need. compound the ADMINISTRATION problem, many broadcasters complain of Irving C. Miller, business manager the inexperience of the newly indoctri- Lynda Dorman, secretary to the publisher nated communicators they do hire. Philippe E. Boucher, Gloria Nelson. That being the case, one hopes that the BUREAUS ERV WNYU financial plight befallen -FM New New York: 75 Rockefeller Plaza, 10019 York is not indicative of things to come as Phone: 212 -757 -3260. more and more universities discover huge Rufus Crater, chief correspondent. Rocco Farn ighetti, senior editor WNYU -FM is budgetary deficit. the stu- John M. Dempsey, assistant editor GRIFFIN dent' -run station of New York University. Joanne Ostrow, staff writer. Because of NYU's money problems, the Winfield R. Levi, general sales manager station has had its operating budget cut in David Berlyn, Eastern sales manager half. If the staff cannot replace the missing Ruth Lindstrom, account supervisor SHOW funds by private contribution, the outlet Harriette Weinberg, Lisa Flournay, will have to be shut down, and the equip- advertising assistants. WITH THE GREATEST NAMES ment will be auctioned off. This would be Hollywood: 1680 North Vine IN SHOW BUSINESS tragic. Street, 90028. Phone: 213 -463 -3148. 8111 Merritt, Western sales manager BIGGER, BETTER, MORE WNYU -FM is a support facility for one of Sandra Klausner, editorial -advertising assistant. the finest broadcast schools in the nation. IllENTERTAINING THAN EVER! It gives student broadcasters an oppor- Broadcasting' magazine was founded in 1931 by tunity to provide services and forums for Broadcasting Publications Inc. using the title Broadcasting' IF MERV IS AVAILABLE IN -The News Magazine of the Fifth Estate. Broadcast many community needs; it also helps in Advertising' was acquired in 1932. Broadcast Reporter in YOUR MARKET PLEASE the monumental task of facilitating com- 1933, Telecast' in 1953 and Television in 1961. CALL, EïoR WIRE munications with'n the nation's largest Broadcasting -Telecasting' was introduced in 1946. private university. The survival of wNYu- FM and stations like it is'essential in pro- ducing the polished applicant broadcasters ' Reg. U.S. Patent Office. RIETROOIEDIA PRODUCERS are looking for. -Mark A. Guttman, Copyright 1976 by Broadcasting Publications Inc. Alumni Committee to Save WNYU, 566 La Microfilms of Broadcasting are available from University CORPORRTIOD Place, New York. Microfilms, 300 North Zeeb Road. Ann Arbor. Mich. 48103. Guardia NEW YO (212) 662-910 Broadcasting Mar 29 1976 17 Source: NSI, January 1976 PET KY WLWD

Announcing the Appointment of PETRY as National Representative for WLWD Dayton, Ohio - Channel 2/NBC Avco Broadcasting Corporation WHEN A $32 MILLION DOLLAR COMPUTER BEGAN PUSHING PEOPLE OUT OF THEIR HOMES, WE REPROGRAMMED IT.

We discovered a hundred Mexican -American families living in absolute squalor. On 91 acres that broke every health law in Los Angeles. But that was only the beginning. When we asked our City officials "why ? ", we got answers we didn't want to hear. If they enforced health laws, either the tenements would be torn down, or the landlord would raise rents so high that the people would be forced out. With nowhere to go. 'lb make matters more deplorable, a major bank decided to rezone the land, clear out the people, and put a 32 million dollar computer and data processing center in their place. Unfortunately, the bank's computer wasn't programmed to care about the people. And their struggle to survive. People vs. machines. We decided to fight for the people. Our newscaster, Mary Helen Barro went on the air with deputy mayor. We like to think that if a commentary that forced the Then she took her findings this situation ever happens again, city to listen. to the top.To the Mayor. it won't happen again. Maybe Next, she gathered an The result: A precedent someday, people will get as much arsenal of data. By interviewing setting agreement in which the respect as machines. Latino leaders, terrified tenants, bank intervened to see that the landlord's representatives, bank people were provided with cash officials, members of the city and relocation assistance from KPOL planning commission, and the their landlord. Los Angeles

ONE OF THE STATIONS OF CAPITAL CITIES COMMUNICATIONS. WE TALK TO PEOPLE. BroadcastingEMar29

RATINGS UPHEAVAL. Arbitron's February-March TV'S REVENUE BOOM There will be an 11% increase in measurements change the traditional network -affiliate 1976, TVB's Rice tells Chicago session that also gets rankings. ABC stations increase audiences dramatically, impressive statistics on how much the medium has grown vault to lead in market after market PAGE 19. and will grow. PAGE 48.

NCTA'S TURN NEXT Annual convention opens April 4 SPOT TV'S BIG '75 TVB releases data on top -100 in Dallas with pay cable expected to get the major buyers who came up with an all -time high of $1.7 billion attention. PAGE 21. last year. PAGE 52.

WILEY'S PACKAGE FCC chairman offers new order for PROGRAMING TRENDS Contemporaries tell how licensing to NAB audience. It includes proposals for a format has expanded and what the problems are. PAGE 54. five -year term, end to comparative renewal hearings and Chicago session discusses how to steer down the middle some use of a lottery. PAGE 24. of the road. PAGE 54. The wide, wide, widening world of country radio. PAGE 56. Minority programing workshop WASILEWSKI'S DECLARATION NAB president calls for fails to draw big audience. PAGE 56. Shapiro and shift to wartime footing to combat regulatory threats to Weinberger are nose -to -nose on how permissive TV radio and the inroads of cable on TV. PAGE 28. should be. PAGE 57.

HARTKE WARNING SIGNALS Heir apparent to Senate THE WINNER'S WARNING NBC Chairman Julian Communications Subcommittee chairmanship spells out Goodman, recipient of NAB's'Distinguished Service his convictions on key broadcast issues to NAB audience. Award, sounds the alarm on what he considers an PAGE 31. erosion of press freedom. PAGE 58.

HOUSE BROADCASTING PAY CABLE RERUN Panelists Ford and Karp see the PLUG PULLED ON Rules service as a supplement to conventional TV. Erlick and Committee sends resolution to permit live coverage of Koehler call it a death threat to television. PAGE 32. floor proceedings back to subcommittee for further study. That may be the death blow. PAGE 58. RENEWAL REFORM PROSPECTS NAB delegates get encouragement on legislative prospects from Torbert HIGH HONORS Twenty -seven Peabody award given in Macdonald, but discouragement from Lionel Van winners are announced, the largest number ever PAGE 61. Deerlin. PAGE 33. a single year.

BUSINESS ON THE FLOOR The largest NAB RADIO'S COMPLICATED FUTURE Five `million- dollar' BIG consultants say tomorrow's broadcasters will face more equipment exhibition brought steady sales traffic and lots sophisticated marketing, increased competition and a of smiles. PAGE 63. tougher job getting talent and profits. PAGE 34. BE PREPARED AMST members approve increased FCC PANEL Chicago session hears Commissioner spending, if necessary, to protect their position. They're Hooks denounce NAB for lacking affirmative action briefed on threats from VHF drop-in proposal and from program on minority employment; Wiley and Lee back land -mobile industry. PAGE 66. plea for dialogue. Session also touches bases on satellites, UHF and family viewing. PAGE 39. TAKING THE INITIATIVE Council for UHF Broadcasting plans to guide use of ultra high frequencies up to its full RACISM CHARGE PUSH'S Jackson denounces potential. PAGE 67. networks from NAB convention floor, condemns news staffing in political campaign. PAGE 39. WALWORTH'S WAY The president of NBC's TV stations division describes his entry into broadcasting as HAZARDS IN CAMPAIGN YEAR Broadcasters cautioned accidental. But once he did get in, it was the start of 30 to be prepared on Section 315 and to keep the NAB years of hard work that put a gilt edge on his credentials. catechism ever handy. PAGE 44. PAGE 89.

Index to Departments Closed Circuit 7 For the Record 75 Profile 89 Broadcast Advertising ... 48 Datebook 14 Media 24 Programing 54 Broadcast Journalism .... 58 Editorials 90 Monday Memo 13 Stock Index 87 16 Top of the Week 19 Business Briefly...... 10 Equip & Engineering 63 Open Mike Changing Hands 37 Fates & Fortunes 70 Playlist 69 Where Things Stand 72

D.C. Second -class postage paid at Broadr3sting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington. 20036. S60. Canada add S4 per year all other countries add S6 Washington. Single issue S1 except yearend issue 52.50 Subscriptions. U.S. and possessions- one year 525, two years S45. three years Yearbook S23. Cable Sourcebook Sia per year U.S. and possessions add 552 yearly for special delivery, S65 for first class. Subscriber's occupation required. Annually: Broadcasting

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and president, Donald McGannon, to running in two parts this week (Thursday Morning line change his mind, but Mr. McGannon and Friday). Reason given in at least some ABC -TV programing executives are maintains that mandatory code cases is that film is offensively violent. maintaining tight security on their subscription rule is offensive because code Two tumdowns are from Westinghouse's 1976 -77 prime -time schedule, which is is too weak. Mr. McGannon pulled his five KPtx(TV) San Francisco and KDKA -TV expected to be released tomorrow (March TV's out of association last July in protest Pittsburgh. Others: Kvos -TV Bellingham, 30), but industry sources say ABC will to rule, thereby depriving NAB of $36,000 Wash., and WGAN -TV Portland, Me. CBS's cancel seven shows: MCA Universal's in membership dues. own KNXT(TV) Los Angeles won't be Marcus Welby, MD. (after seven years); NAB also lost Rust Craft Broadcasting's carrying film this week because Vincent Spelling -Goldberg's The Rookies (after six medium -market TV's and Heftel Bugliosi, co- author of best- seller on which four years); Spelling -Goldberg's S. WA. T Broadcasting's KGMB -TV Honolulu, and film was based, is local candidate for (after year and a half); and four freshman possibly others. But it gained district attorney, but will schedule it shows, John Rich Productions' On the Metromedia's five independents and immediately after election. Rocks, 20th Century -Fox's Swiss Family RKO's two independents. Those stations Robinson, Banner /Stigwood's Almost were NAB members but not code Anything Goes and Quinn Martin's Burt subscribers. And it gained Taft Tainted pickups? D'Angelo Superstar. Broadcasting's six TV's, all of which were code subscribers but not NAB members. FCC may be asked to decide whether Leading replacement candidates, public -television coverage of such according to these sources, include two NAB maintains it gained more stations than it lost in wake of mandatory code "underwritten" events as Virginia Slims sitcoms, The Nancy Walker Show and Volvo tennis tournaments (Norman rule. violates Lear) and The Tony Randall noncommercial charter of public system, Show (MTM Productions), and four 60- not to mention -in case of Virginia minute shows: Spelling -Goldberg's Slims -law against cigarette advertising on Charlie's Angels, Ed Friendly 1 714,000 to air. Question was raised during call -in Productions' The Young Pioneers, Danny Network rating points are going up in show featuring FCC Chairman E. Wilson Productions' Richard The Quinns and value. A.C. Nielsen Co. reportedly has Wiley and FCC staffers wGN(AM) MGM Television's on How the West Was given clients preliminary estimate that Chicago Sunday, March 21. Won. CBS and NBC are not expected to there'll be 71.4 million U.S. TV homes by have their schedules ready before next time 1976 -77 season opens next fall. That week. represents 2.6% gain from current season. If it holds, network rating point will be Orchestration worth 714,000 homes, as compared with J. Leonard Reinsch, retired president of Spitting out the bullet 696,000 now. Cox Broadcasting, is running one -man campaign White House is apparently no more Nielsen preliminary estimates also are for gavel -to -gavel coverage of interested in initiating debate on cable said to anticipate total population in U.S. upcoming political conventions from his regulation in politicized atmosphere of TV homes will be 202,250,000 by Georgia Baptist hospital room in Atlanta election year than Representative Torbert September, for increase of about 2 million where he's under treatment for respiratory disorder. H. Macdonald (D- Mass.). With persons or approximately 1 %. Last week he urged Larry congressmen indicating hearings his Grossman, new president of Public Communications Subcommittee had Broadcasting Service, to take advantage of planned on cable legislation are fading into pooled pickup at Democratic and indefinite future ( "Closed Circuit," March Second generation Republican conventions this summer, 22), White House group working on Name from out of FCC's past has particularly since commercial networks administration proposals no longer feels emerged as candidate to succeed will be selective in their coverage. pressure to complete draft bill or white Commissioner Glen O. Robinson, who is In message relayed to Mr. Grossman last paper by date certain. Instead it is ticketed for professorship at University of week, Mr. Reinsch, now president of Cox continuing analyses of various aspects of Virginia law school after his term expires Cable Communications and long problem, including impact of cable's on June 30. New candidate is Wayne Coy identified with quadrennial Democratic importation of distant signals on broadcast Jr., whose late father served as chairman political convention affairs, contended television. of commission from 1947 until 1952. Mr. both public and Congress expect complete Group would also like to see final Coy, 38, has been with noncommercial platform coverage of "running story" of outcome of congressional action on WETA -Tv Washington for 12 years, and democracy in action. Mr. Reinsch has been copyright legislation as well as court now serves station and National Public hospitalized since March 16. decision on appeals from FCC's pay -cable Affairs Center for Television as house rules before formulating administration counsel. He is registered Democrat, but is policy. being supported by Senator Barry Fallout Goldwater (R- Ariz.). Mr. Coy's wife is Upheavals in local- market television granddaughter of man who served in ratings caused by ABC -TV's booming Lose some, win some Congress with Senator Goldwater -late popularity (see page 19) are also causing Senator Dennis Chavez (D- N.M.). April 1 effective date for National some upheavals in ratings of network Association of Broadcasters rule requiring affiliates' 11 p.m. (10 p.m., central time) TV members to subscribe to TV code will local news. In some markèts decline of find Westinghouse TV's still refusing to Drawing the line CBS and NBC audiences in programs play along. NAB Chairman Wilson Wearn Four CBS -TV affiliates reportedly have leading into local news is eroding audience of Multimedia Inc., Greenville, S.C., refused to clear four -hour "Hefter of news shows that formerly were plans to go to New York to make one last Skelter," made-for -TV movie about powerhouses. It's troubling more than few try at persuading Westinghouse chairman Charles Manson murder cases that CBS is station managers.

Broadcasting Mar 29 1976 7

ODDS ARE 2T0 1 HE'LL NEVER SPEND A DAY IN JAIL.

Storer stations are concerned support editorially and in pro- the measure passed. In a letter to and are doing something gramming to crime- fighting efforts. WJBK -TV, he stated: about it. One case in point was "1 want to thank you for the tre- WJBK -TV, Detroit, this past mendous combined effort you put

Robbery up 14% . Burglary up January. Legislation was intro- forth to insure the passage of 17 %. Forcible rape up 9 %. duced in the Michigan Senate H.B. 5073. Your efforts aroused Aggravated assault up 9 %. calling for mandatory two -year the citizens to call and write their Murder up 5 %. prison terms for anyone convicted legislators in unprecedented num- According to figures released of using a handgun in the com- bers. Hopefully, this taste of by the FBI in 1975, crime took the mission of a felony. success will cause people to in- biggest jump in 45 years. And The bill was overwhelmingly crease their efforts to contact their every indication is that the trend passed by the State House, but representatives." is continuing. faced serious roadblocks in the And this is typical of the deep Especially frustrating to law Senate. An attempt to bury the bill involvement in the affairs of their enforcement officials is the number in committee was barely beaten communities by all Storer Stations. of handguns and their easy down by an 18 -13 vote. As we see it, the more effec- availability. Knowing a final decision was tive we are in our communities, the Also infuriating is the fact near, WJ BK-TV devoted a series more effective we are for our that 65 % of all people convicted of editorials and guest viewpoints advertisers, and the more effective of a felony are placed on proba- on 5 consecutive days that urged we are for ourselves. tion. Many never set foot in a jail. viewers to call or write their State This, in spite of the fact that nearly Senator, demanding approval of Broadcasting that serves. two- thirds of all those arrested for House Bill 5073. crimes are repeat offenders. Just four days after the series, Storer Stations feel that this the bill was passed 28 -7! STORER frightening rise in crime in Representative Denis Hertel America must be fought at every who introduced the bill credits STATIONS turn. So, daily, they lend their WJBK -TV exclusively with getting STORER BROADCASTING COMPANY

WAGA-TV Atlonto/WSBK -TV Boston/WJW-TV Cleveland/WJBK -TV Detroit/WITI -TV Milwaukee/KCST -TV San Diego/WSPD -TV Toledo WJW Cleveland /KGBS Los Angeles/WGBS Miomi/WHN New York/WSPD Toledo BusinessEBriefly

Doyle Dane Bernbach New York, will another season are Nabisco (through introduce its new camera, The Pronto, in Parkson Advertising) for two minutes per multi -week, 20- market TV -spot week, American Home Products (Anacin campaign to kick off early next month. and Dristan, through John Murray Markets include Los Angeles, San Advertising) for 30 seconds per week and Francisco, Dallas and Miami. Agency will Kellogg's cereals (through Leo Burnett, go after adults, 18 to 49, by purchasing Chicago) for 30 seconds per week. That prime -time adjacencies and late- fringe adds up to four national minutes, with programing (mainly news). This spot stations' getting five minutes to sell to campaign supplements Polaroid's local advertisers. Fedderson barters Welk quarter sponsorship of tonight's (March to 227 stations in U.S. ITT For its new corporate TV 29) Academy Awards (ABC-TV, 10 p.m.- campaign, ITT makes use of special conclusion, NYT) and next month's Tony Swift & Co. Chicago firm is featuring effects a la "Towering Inferno" to make Awards (ABC -TV, April 18, 9 -11 p.m.). "Ham in the Round" in new TV campaign, point that our cities are being choked by April 26 to June 6. Daytime, late fringe underground congestion of cables and Hanes Corp. For its Underalls and primetime 30's in number of markets conduits. Suggested solution for pantyhose, company will touch off spot are targeted to total women. Leo Burnett, expanding communications systems: TV campaign in 10 major markets on Chicago, is agency. ITT's space- saving optical fiber cable. April 19 as part of expansion leading to Complete model of skyscraper was built national distribution at some future date. Wm. Wrigley Jr. Co. In its first and filmed at studios of Pacific Title, Four -week splurge is directed toward sponsorship of TV special, Wrigley is Burbank, Calif., and through special women, 18 to 24, with Case & McGrath, investing $600,000 in one -hour The "matting" techniques, footage of giant New York, seeking slots in daytime and Olympic Champions and Challengers on hand sequences was combined with fringe periods. ABC -TV, April 17, 8 -9 p.m. Sponsorship shots of actual site to create special supplements Wrigley's on -going effects. Commercial is to be used on American Can Co. On behalf of campaign in spot TV. Two 90- second various network prime -time and sports Dixie Cup products, company is putting commercials with theme, "The Whole and early evening news shows. Needham, together spot TV schedule to begin in World's A Friend of Mine," were produced Harper & Steers, New York, is handling in April, May and June to run two to especially for telecast, which focuses on campaign. three weeks in long list of markets. personal stories of 10 Gold Medal advertiser is seeking spots in daytime winners and 14 world record holders. Mutual Benefit Life Insurance and fringe periods to zero in on women, Arthur Meyerhoff Co., Chicago, is agency. Newark, N.J., company will take 18 to 49, and women, 25 to 49. full sponsorship of The Glorious Skol Beer Import from Sweden will Fourth, NBC -TV's 8 a.m. to 6 p.m. Armour Food. For various food be featured in test campaigns on TV Bicentennial splurge on July 4 (BROAD- products, Armour is preparing series of stations in Buffalo and Rochester, both May 3. CASTING, Jan. 5). Mutual Benefit will spend spot TV flights, with different start dates New York, for six weeks starting on approximately $2.5 million, using four or in April, May and June and to run two to Creamer -Colarossi Besford, New York, is five two- and -one -half- minute spots three weeks, in long list of markets. aiming for fringe, prime and sports (about one per hour) featuring former Young & Rubicam International, New periods to reach men, 18 to 49. astronaut James Lovell (company York, is buying daytime and fringe spokesman) and key executives. periods to reach women, 18 to 49 and 25 Chrysler Auto company, through Emphasis is on Bicentennial, less on to 54. Ross Roy Advertising, Detroit, and corporate themes. Gaynor & Ducas, New Champion Spark Plugs (J. Walter York, is agency. Simmons Co. Beautyrest mattresses Thompson) will return as national will be spotlighted in extensive spot sponsors of Syndicast Services' Mobil Oil Approximately $6 million radio -TV spread, starting in mid -May for Waterworld documentary half -hour has been allocated for multi -media 15 weeks. Television will be used in 75 barter series starring James Franciscus. campaign to introduce Mobil 1 markets and radio in 57 markets. Young & Series has already begun filming new synthesized engine lubricant. It will be Rubicam International, New York, is company's first product advertising since seeking fringe periods to reach men and 1973. Extensive campagin has begun on women, 18 to 34. network TV and in newspapers, and first of several flights in spot TV will begin Block Drugs Company, through April 5 for four weeks in 47 markets. For BBDO, New York, which has bought time almost three years Mobil has been on The Lawrence Welk Show for two concentrating on corporate advertising decades, will sign on for one minute per rather than on products. Doyle Dane week during another season of 32 Bernbach, New York, is aiming for men, originals and 20 repeats. Block will Bernbach, New York, is aiming for men, 18 advertise Polident and Polygrip. Other to 49. national sponsors that syndicator Don Fedderson Productions, Los Angeles, Polaroid Camera company, through says it expects will return to Welk for

Broadcasting Mar 29 1976 10 Someone's fooling with the T.V. picture in Pittsburgh

It's WPGH TV, only we're not fooling. The January NSI figures show us beating at This indicates programming designed for family :ast one local and two network news shows in viewing is hitting right on target. Check the ratings ;arty fringe'. In fact, we lead one of the estab- yourself. The figures not only prove we're not fooling; shed big -three VHF stations in every half -hour they also prove our efforts are getting results. om 6:00 to 8:00 P.M., including the average of all Innovative programming backed by intelligent ieir prime time access shows at 7:30. and aggressive promotion; some of the reasons On March 22, we began carrying the much - why WPGH -TV is America's fastest growing eralded "Mary Hartman! Mary Hartman!" at 11:00 independent TV station. t.M. We know that's going to change a lot of 'late Represented by: BOLTON /BURCHILL INT'L., LTD. Inge' viewing habits, too. New York /Chicago /Los Angeles /Atla "ta /Detroit /San Francisco The NSI Survey also shows we've made signifi- ant gains throughout the broadcast day, espe- ially among viewers in the 18 to 49 age group. WPGH-TV 53 batch of 13 episodes (39 are in can from which is zeroing in on women, 18 to 39. previous seasons). Rep appointments wBRZ(TV) Baton Rouge, La., and WDAU -TV Olin Corp. Stamford, Conn., firm's Scranton -Wilkes Barre, Pa.: American Express Traveler's Blair pool chemical will be featured in TV 30's checks will be focused in new TV spots Television, New ¡kirk. WYUR -TV for nine weeks, beginning April 12. using familiar theme, "Don't leave home Huntsville, Ala.: Avery -Knodel, New Schedule includes limited number of York. WMTO(FM) Mount Washington, without them" in campaign beginning markets. Norman, Craig & Kummel, New N.H.; WGNY(AM) -WFMN(FM) Newburgh, May 3 through summer. Primer-time 30's York, is agency. N.Y.; WEZF(FM) Burlington, are geared to adult men. Also, beginning Vt., and KWIZ -AM -FM Santa Ana, Calif.: newly April 5 through first week of October, 10- Chesebrough -Pond's Vaseline formed P/W Radio Representatives, second spots (alternating with Chryser) petroleum jelly is subject of campaign in 15 West 44 Street, New York. will be used during NEC News Update for WOxR- number of markets to begin April 19 for AM-FM New York: traveler's checks. Ogilvy & Mather, New Bill Dahlsten & five weeks. TV fringe 30's are geared to Associates, Los Angeles, for York, is agency. adults, 18 -49, primarily women. William Southern California area Esty, New York, is agency for Greenwich, representation. WEEx(AM)- WOÓO(FM) Shell Oil Co. Shell Oil, Houston, Conn., firm. Easton, Pa.: McGavren -Guild, New in 10 begins six to 10 -week flights about York. markets April 12 for gasoline. TV 30's in S.C. Johnson Drug company, various dayparts are geared to adult men. through Foote, Cone & Belding, Chicago, Ogilvy & Mather, New York, is agency. network television via 10 -week campaign and Block Drug Corp. (through Grey to begin this month on ABC, CBS and Advertising) have signed up as national ABC, represented on daytime shows and sponsors of returning syndication barter Scholl Inc. Dr. Scholl's Foot Care on ABC's Wide World of Entertainment. series, Sports Challenge. Johnson and Products, Chicago, will be promoted in 24 Network effort is expansion of local TV Block will each take one minute in half - TV markets in fringe and prime -time 30's, splurge that has been carried in more hour series, with three -and -a -half minutes beginning April 19 and running through than 80 markets, with new cycle of retail returned to stations, which get show free, May 16. Separate campaign is planned advertising expected to begin in late May to sell to local advertisers. Twenty -six May 17 through June for Dr. Scholl's and early June. Network campaign stations have already accepted Sports Exercise Sandals on network TV. N.W. focuses on service rather than Challenge, which is being bartered by Ayer, Chicago, is agency. merchandise while local TV concentrates Syndicast Services Inc., New York. on benefits of shopping in Ethan Allen Stations will play series mainly in Ethan Allen Inc. Marketer of furniture Galleries. Agency for advertiser is weekend afternoon time periods adjacent and home furnishings is making entry into Dancer -Fitzgerald -Sample, New York, to sports coverage. First three half- hours, with Dick Engberg as host, have already been taped for airing next month. Doubleday Simplicity Manufacturing Lawn and Media garden tractors will be featured in spot -TV Offers: drive that begins April 12 in about 45 markets, with flights lasting from two to four weeks, depending on market. FLORIDA Hoffman York Baker & Johnson, Milwaukee, is targeting men, 35 and over, via news and sports programs.

E. & J. Gallo Winery Spot -TV effort is AM-FM scheduled to break in early April and continue for four weeks in long list of MAJOR MARKET markets. Young & Rubicami Los Angeles, is seeking fringe, daytime And prime PROFITABLE periods to reach men and womne, 25 to GROWTH AREA 54. Sunshine Biscuits In its first full sponsorship of single television program, Experienced management available Sunshine Biscuits Inc., New York, will be $3,250,000 cash or terms only to buyer sponsor of The First Easter Rabbi4 with exceptional financial qualifications. animated musical special, over NBC -TV on April 9 (8 -8:30 p.m.). Special is Call Dick Anderson narrated by Burl Ives; features voices of Robert Morse and Stan Freberg and was (214) 233 -4334 produced by Arthur Rankin Jr. and Jules Bass. Agency for Sunshine is SSC &B Inc., New York.

Chesebrough- Pond's Adolph's meat tenderizer will be centerpiece of spot -TV spread in 115 markets, starting on April 5 ilm for six weeks. Waring & LaRosa Inc., New Doubleday Medio York, is accentuating daytime buys to Orokersof Rodio, TV, Newspaper Properties CAN, and reach total women and women, 25 to 54.

Broadcaating Mar 29 1978 12 MondayEMemoR

A broadcast advertising commentary form Gordon Lehner, PROBE marketing exeutive. The Katz Agency, New York.

Broadcast salesmen area and, thus, his target advertising area must become partners There were six individually owned retail in chain stores in six different counties, yet retail marketing they were all part of the same ADI. So they had routinely dismissed the use of Most broadcasters have been singularly in- broadcast as there seemed to be no equita- effective in getting their hands on what is ble way to assign fair shares of any pro- probably the most plentiful source of retail posed TV or radio ad budget to each of the dollars, co -op advertising funds. six stores. Every merchant was interested In my opinion, the reason is that we too only in generating business in his own often approach this type of advertising as county sales territory. broadcast salesmen, not as partners in Using our PROBE computer system and retail marketing. And, unless and until we the county-by- county penetration studies change our approach, co -op dollars will from our data bank of tape- stored continue to elude us. research, we could indeed show six As part of the Katz PROBE (Program- retailers how to use one broadcast med Research to Optimize Broadcast Ef- schedule in the total ADI and what's fectiveness) team working with client sta- more, we easily demonstrated how it tions to help develop retail co -op business, would be to each individual merchant's let me offer some advice on a realistic ap- advantage. proach for the boradcast salesman. we Gordon Zenner joined The Katz Agency in Store -by- store, defined the reach of First, take some time to learn the retail- 1957 as a sales representative in television. In existing newspaper schedules, proposed ing business. You'll find that most stores 1970 he was named sales manager of the TV and radio schedules and a medix mix have well -defined long -range goals. With- Midwest Team at Katz Television and in 1972 combination of the three, all within the in these goals are the calendared special he became director of retail sales. He joined scope of the existing budget. And in every promotions (January white sales, Wash- PROBE (Programmed Research to Optimize instance the media mix schedule, with its ington's Birthday, back -to- school, etc.). Broadcast Effectiveness) when it was formed inherent synergistic effect, beat the news- Acquaint yourself with the timing, goals in 1975. Mr. Zellner earned a BA in business paper -only schedule in each individual and relative advertising weight of those from the University of Maine and continued retailer's county by more than 25%! promotions. post graduate studies in finance at New York Were these retailers converts to a new Learn something about the structure of University. media mix strategy? You bet! And none retail marketing. In most cases, the key thought he was being shortchanged for person in the set -up is the sales promotion paying his documented share of the manager. He is in charge of all promotion media mix. Believe me, this kind of ap- schedule. Indeed, each was reaching 25% that is necessary to achieve the sales goals. proach pays off with all three of the key more potential customers for the very This includes everything from advertising persons in planning and executing co -op. same money. and point -of -sale to picnics and parades. We on the Katz PROBE retail develop- Remember that most retailers and ven- Merchandise managers are other key ment team go a step further and conduct dors are newspaper-oriented. The produc- operatives. They are generally in charge of numerous mini -seminars for the key store tion of broadcast commercials, because it the purchase, pricing and sales strategy for operatives with very positive results. The is often unknown territory, can be inhibit- departments or lines. For instance, there senior merchandise managers, merchan- ing. The broadcast salesman should be- might be a merchandise manager for dise managers, sales promotion and adver- come intimately involved in the produc- children's wear. He would be responsible tising staff and key ad agency people at- tion of these commercials. He should for all clothing items in that field. Since he tend. The store president often comes, know the availability of "canned" broad- is in over -all charge of buying for his too. Besides updating them on the values cast material already produced by the ven- department, he supervises negotiations of media mix in achieving their promotion dor which can be integrated in the store with vendors about co -op dollars. and store traffic goals, we also delve into commercial. And he should help set up Then, of course, there is the vendor the basic commercial production efficien- short -cuts, such as batch -production of himself -the person whose company cies you can generate through a local sta- spots, that can cut costs and make broad- manufactures and /or distributes the pro- tion's own facilities. cast that much more attractive a medium. duct that the store eventually sells. He is More importantly, we show them our The broadcast- salesman -turned- concerned that an item is properly vendor sales kit for broadcast advertising, marketer will also assume responsibility merchandised and sold after it leaves his and show them how to get results with for adequate follow -up, seeing that all warehouse. The maximum effective use of it. The kit organizes and simplifies -it store personnel know about the campaign, co -op funds is clearly a factor in achieving shows the vendor just what he's getting for making sure that the merchandise is pro- his goal. his money by detailing how many target perly displayed, arranging for broadcast The broadcast salesman should educate customers he reaches. point -of -sale materials to be on hand, etc. himself about the particular goals of pro- When a major Southwest agency for in- And, of course, he should make a com- duct promotions, seasonal promotions, stance, asked us to define the market seg- plete report to the vendor. and over -all store -image promotions. He ments within one television coverage area This is just a bare outline of what is should work with the sales promotion for a retailer client, our PROBE computer needed to cash in on those millions of co- manager, the merchandise managers and system delivered the details ... and helped op dollars. Circumstances will dictate the the vendors in assimilating this informa- clinch the decision to recommend a media specific approach in a particular market. tion. mix concept weighted toward broadcast. But unless you stop being just a broadcast Only then can he come up with a pre- The evolution at the agency was intrigu- salesman and become a partner in retail cise, specific schedule that can be an in- ing: their problem for the Katz PROBE marketing, these co -op bucks will con- telligent and effective part of the retailer's team was to define the retailers' marketing tinue to elude you.

Broadcasting Mar 29 1976 13 FUJINON Datebook R BCTV LENSES*

indicates new or revised listing Virginia Avenue, N.W, Washington. April 7 -8- Kentucky Broadcasters Association's This week spring convention. Stauffers Inn, Louisville. March 26 -29- Eighth annual international con- April 9 -10 -New England chapter of American ference of the International Industrial 7èlevision As- Women in Radio and 7blevisicn 24th annual meeting. sociation. Sheraton- Anaheim hotel. Anaheim, Calif. Sheraton Tara Hotel, Framingham, Mass. Contact: Joan Sanborn, WCVB -TV Boston; (617) 449 -0400. March 29- Kickoff banquet for The Personal Com- munications 7Lno -Way Radio Show (March 30-April 11. April 9 -10- Women in Communications Inc. South- FCC Commissioner Robert E. Lee will be keynote west region meeting. Holiday Inn, Denton, Tex. speaker. Las Vegas Convention Center, Las Vegas. April 9 -10- Region 2 conference, The Society of Pro- March 31 -Sixth annual Communications Day of fessional Journalists, Sigma Delta Chi, for members Grahm Junior College. Boston. in Maryland, District of Columbia, North Carolina, t t/4" 1" Virginia. University of Maryland, College Park. 1. Complete Feld Zoom 22x25 22x18 March 31- Council of Churches of the City of New (Pictured above.) 1:2.2 f:1.8 York 12th annual broadcast awards luncheon. Ameri- April 9 -10- Region 5 conference, The Society of Pro- With 1.5x and 2.5x hotel, New York. fessional Journalists, Sigma Delta Chi, for members servo operated built -in cana extenders. in Illinois, Indiana and Kentucky. Ball State University, 1 new for on its in- April -FCC's deadline comments Muncie. Ind. 2. Wilde Angle Lens 10x15 10x11 quiry into release of American TV programs to Cana- f:2.1 Compact and shortest 1:2.8 Region 6 conference, The Society of Pro- M.O.D. with built -in 2x dian stations before broadcast in U.S. (Docket 20649). April 9- 10- extender. Replies are due April 16. FCC, Washington. fessional Journalists, Sigma Delta Chi, for members in North Dakota, Minnesota and Wisconsin. University 3. Studio Standard 16x17 16x13 April 1 -Deadline for applications for fellowships in High transmission, 1:2.1 1:1.6 of Wisconsin -Madison. aberration free. short the humanities for journalists for the 1976 -77 aca- M.O.D. multi -range demic year, sponsored by the National Endowment April 9 -10- Region 9 conference, The Society of Pro- lens. for the Humanities. Twelve will be at the University of fessional Journalists, Sigma Delta Chi, for members 4. Low Cost Field Zoom 14x37.5 14x29.5 Michigan, 12 at Stanford University For applications or in Wyoming, Utah. Colorado and New Mexico. Little Available with 1. 5x and f:2.2 f:1.8 information: Director, Fellowships in the .Humanities America motel Cheyenne, Wyo. extenders. 2.5x add-on for Journalists, 3564 LSA building, University of 9 -11 New 's annual conference of 5. Low Cost Studio K10x16 Michigan, Ann Arbor 48109, or C -3, Cypress Hall, April -NBC Standard 1:2.0 rapio networks News Stanford University, Stanford, Calif. 94305. news directors from TV and and High quality, compact and Information Service. Drake hotel, Chicago. lens with normal range April 2 -FCC's deadline for comments on proposed 1" April 10 -Iowa Broadcast News Association annual 8. ENG Lenses K7x11 AI 0x10 relaxation of TV tuning accuracy standard for channels (Pictured below) f:2.0 f:1.9 70 -83 (Docket 20719). Replies due April 16. FCC, seminar. Iowa Memorial Union, Iowa City, and Carousel Extreme light gather- A7x9 Washington. Inn, Coralville. Information: Thomas Bauer, School of ing power with ideal f:1.4 Journalism, University of Iowa, Iowa City 52242. ranges of zoom and A6x12.5 April 2 -3- Region 7 conference, The Society of Pro- focusing. f:2.0 fessional JOurnalists, Sigma Delta Chi, for members April 10 -11- Region 4 conference, The Society of Professional Journalists, Sigma Delta Chi, for mem- AFEA in South Dakota, Nebraska, Kansas, Iowa, Missouri Extreme Width Angle KF9A bers in Michigan, Ohio, western Pennsylvania and Fixed Focus Lens. f:1 .8 /9mm f1.4 /6mm and at Southern Illinois University -Edwardsville. Wichita, Kan. West Virginia. Ramada Inn. Morgantown, W. Va. Special and Exclusive: April 12- Presentation of Janus Awards, designed 7. Rota- Version Mounted koetween April 2 -3- Region 10 conference, The Society of Pro- Image rotation and 3pbo 1r¡" color fessional Journalists, Sigma Delta Chi, for members to recognize excellence in financial news programing, inversion optical camera and zoom in Washington, Oregon, Idaho, Montana and Alaska. at Mortgage Bankers Association of America national system . lens. Alderbrook, Wash. conference. Washington.

April2- 4- Region 11 conference, The Society ofPro- April 12- Florida Association of Broadcasters and fessional Journalists, Sigma Delta Chi, for members University of Florida College of Journalism & Com- in California, Nevada, Arizona and Hawaii. Nugget munications 18th annual Broadcasting Day J. Wayne hotel, Reno. Reitz Union, campus of OF Gainesville. April 2 -4 -Great Lakes region meeting of Women in April 13 -New England Cable Television Association Communications. Myrna Oliver, Los Angeles Times re- annual meeting. Holiday Inn -Downtown. Portland, Me. porter, will speak. Indiana Memorial Union, Indiana April 15 -18- American Advertising Federation University campus, Bloomington. fourth district convention. Speakers will include Dr. April 3- Dallas Women in Communications Inc. Mortimer Fineberg, Psychological Associates Inc.: matrix dinner. Marlene Sanders, ABC vice president, William Sharp, advertising manager, Coca -Cola Co.; will be speaker. The Registry hotel, Dallas. Mark Tully, vice president and advertising manager of Maison Blanche, New Orleans. Hilton hotel, April 3 -Fort Worth Women in Communications Inc. Tallahassee. celebrity breakfast. Phyllis George, CBS, will be guest speaker. Tarrant County Convention Center, Fort Worth April 18 -17 -Region 12 conference, The Society of Professional Journalists, Sigma Delta Chi, for mem- April 4 -7- Notional Cable 7lrlevision Association an- bers in Arkansas, Louisiana, Mississippi and western nual convention. Convention Center, Dallas. Tennessee. University of Arkansas, Little Rock. April 4- 7- Association of National Advertisers sales April 18-17- Georgia UPI Broadcasters conference. promotion conference, Hyatt hotel, Winston -Salem, Royal Coach Inn, Atlanta. N.C. *All Fujinon BCTV Lenses have Electron April 20- 24- Annual TV Newsfilm Workshop, spon- Beam Coating, the world's most advanced sored by National Press Photographers Association lens coating process. EBC makes our Also in April and University of Oklahoma OU, Norman, Okla. lenses the almost perfect transmitters of April 21 Indiana Broadcasters Association April 5 -FCC's new deadline for comments on com- -23- light. Thus, our zoom lenses' ability to spring meeting. Rodeway Inn Airport, Indianapolis. mission's inquiry as to its role in format transmit light remains remarkably con- changes at radio stations (Docket 20682). Previous date was Feb. April 21- 23- International Radio and Tbleuision stant from wide angle to telephoto. 19. Replies are now due May 5. FCC, Washington. Society 13th annual college conference. Richard Pinkham Jr., CBS Television Sales, chairman. Biltmore April 5 -8- Washington Journalism Center con- hotel, New York. Contact: IRTS, 420 Lexington Avenue, ference on "The Crisis of the Cities" to provide New York, N.Y. 10017; (212) 532 -4546. perspective on such key issues as the future of the central cities, urban problems and race relations, the April 22- 23- Institute of Broadcasting Financial Fulinion Optical. Inc., 420 West End Avenue role of government employe unions in cities today and Management -Broadcast Credit Association quarterly New York, N.Y. 10024 Phone: (212) 724 -9834 proposals for federal aid to cities. Fifteen speakers in board of directors meeting. Sheraton- Boston hotel. and outside of government will lead discussions. 2401 Boston.

Broadcasting Mar 29 1978 14 April 22- Kansas Association of Broadcasters 24- _ spring convention. New Hilton Inn, Wichita. inWl'LLLV rim Major meetings April 23- 24 -SDX Distinguished Service in Journal- April 4 -7- National Cable Television Associ- ism Awards and Region 1 conference, The Society of ation annual convention, Convention Center, Professional Journalists, Sigma Delta Chi, for mem- Dallas. 1977 convention will be April 17 -20, bers in New York, central and eastern Pennsylvania. McCormick Place, Chicago. New Jersey, Delaware and all of New England. Rochester, N.Y. May 5- 9- American Women in Radio and Television 25th annual national convention. April 23-24-Region 8 conference, The Society of Marriott hotel, Philadelphia. 1977 convention Professional Journalists, Delta Chi, for mem- Sigma will be April 26 -May 1, Radisson Downtown bers in Oklahoma and Texas. Austin, Tex. hotel, Minneapolis. Aprii 23 -24 -New Mexico Broadcasters Association May 12- 15- Annual meeting, American As- annual meeting. Hilton Inn, Albuquerque. sociation of Advertising Agencies. Greenbriar April 23- 24- Annual meeting of International hotel, White Sulphur Springs, W Va. Broadcasters Idea Bank. Host: WPOC -FM Baltimore. June 3-5-Associated Press Broadcasters Cross Keys Inn, Baltimore. annual meeting. Marquette Inn, Minneapolis. 1977 meeting will be held in St. Louis; site and April 23 Women in Communications Inc. North- -25- date to be announced. east region meeting. Chatham Center, Pittsburgh. IN SAN FRANCISCO= June 13- 17- National Association of April 24- Georgia AP Broadcasters Association an- Broadcasters board meeting. Washington. nual meeting and awards luncheon Midnight Sun OAKLAND Restaurant, Peachtree Center, Atlanta. June 18- 18- Broadcasters Promotion Asso- ciation 21st annual seminar, Statler-Hilton, April 24- Special meeting of Chicago section of Washington. 1977 seminar will be June 12 -16, KRON -TV Society of Motion Picture and Television Engineers. Beverly Hilton, Los Angeles. Topics: Newsgathering, by Raymond J. Smith, WKYC- TV Cleveland; digital communications, Frank Davidoff, Sept. 12.18- Institute of Broadcasting Fi- M -F 4:00 -5:30 PM CBS -TV, New York; filmstrips and slides, Si Becker, nancial Management annual conference. Allied Film Lab, Detroit; technical and production Sheraton -Boston hotel, Boston. 1977 con- panel; 16 mm color film production, Robert Swanson, ference in mid -September in Regency - Swanson Productions, Milwaukee; film scratch Chicago hotel, Chicago. remedies, Walter Hrastnik, Bell & Howell, Chicago: Sept. 19.22 - National Radio Broadcasters video tape and motion picture distribution, Ed Swan- Association 1976 Conference & Exposition. son, Modern Talking Pictures, Chicago; animation pro- Hyatt Regency Embarcadero, San Francisco. duction, Donald Shoemaker, Hanna Barbera Produc- Chicago will be 1977 site. tions, Chicago -Hollywood. O'Hare Inn, Chicago. Oct. 13- 18- Annual meeting. Association of Aprii 24 -Sigma Delta Chi annual Distinguished Ser- National Advertisers. Broadmoor hotel, Col- #1 METRO RATING AND SHARE vice Awards banquet. Rochester, N.Y orado Springs. DMA RATING AND SHARE April 24 -25 -Ohio AP Broadcasters spring meeting. Oct. 24-27-National Association of Educa- TOTAL ADULTS Carrousel Inn, Columbus. tional Broadcasters 52d annual convention. Conrad Hilton hotel, Chicago. TOTAL WOMEN April 25- International Broadcasters Idea Bank WOMEN 18 -49 sales seminar. Cross Keys Inn, Baltimore. Nov. 9 -11- Television Bureau of Advertising annual meeting. Shoreham Americana_ hotel, WOMEN 25 -54 April 25- 27- Chamber of Commerce of the United Washington. States 64th annual meeting. Theme will be "200 Years N HEAD -TO -HEAD COMPETITION Nov. 10- Society of Professional Jour- of Prologue" 1615 H Street, N.W., Washington. 13- nalists, Sigma Delta Chi, national convention. AGAINST COMPETING TALK/ April 25- 27- Canadian Association of Broadcasters Marriott hotel, Los Angeles. VARIETY SHOW (4:30 -5:30 PM), annual meeting. Chateau Laurier, Ottawa. Dec. 11 -18 -Radio rklevisian News Direc- MERV HAS BETTER THAN 40% April 25 Annual Broadcast Industry Con- tors Association international conference. -30- IN AND ference, sponsored by San Francisco State University. Americana hotel, Miami Beach, Fla. 1977 con- ADVANTAGE METRO SFSU campus, San Francisco. ference will be Sept. 14 -18 at Hyatt Regency DMA RATING AND SHARE hotel, San Francisco; 1978 conference at April 29- 30- Minnesota Broadcasters Association Atlanta Hilton hotel, Atlanta; 1979 conference spring meeting. Lhotel Sofitel, Minneapolis. at site to be designated in Chicago. NEW YEAR NEW THEATRE April 30 -FCC's deadline for comments on possible Jan. 23 -28, 1977 - National Religious expanded uses for FM multiplex channels of noncom- Broadcasters 34th annual convention. Wash- mercial educational stations (Docket 19079). Replies ington Hilton hotel, Washington are due May 28. FCC, Washington. Feb. 12 -18, 1977-Notional Association of April 30- Association of Broadcasting Executives Television Program Executives 14th annual of Texas workshop and seminar. Marriott hotel, Dallas. conference. Fontainebleu hotel, Miami. 1978 MERV Information and registration: Steve Hapeman, PO. Box conference is scheduled for Los Angeles; site 5975, Dallas 75222; (214) 638 -8100. and date to be announced. April 30 -FCC's new deadline for comments on March 27 -30, 1977 - National Association its inquiry into release of American TV programs to of Broadcasters annual convention. Washing- ton. Future conventions: in 1978, Las Vegas, GRIFFIN Canadian stations before broadcast in U.S. (Docket 20649). Replies now due May 21. FCC, Washington. April 9 -12; in 1979, Dallas, March 25 -28: in 1980, New Orleans, March 30-April 2. SHOW May May 4 -5 -Annual convention, CBS -TV affiliates. Century Plaza hotel, Los Angeles. WITH THE GREATEST NAMES May 1 House Association -White Correspondents' May 4 -B -Video Expo Chicago '76, second annual annual dinner to honor the President. Washington IN SHOW BUSINESS video users show. Included in agenda is one -day Hilton hotel, Washington. seminar on "ENG for the Broadcast Professional :' pre- BIGGER, BETTER, MORE May 1 -2- Illinois News Broadcasters Association sented by the International Industrial Television Asso- spring convention. Ramada Inn, Carbondale. ciation in conjunction with Bell & Howell. Holiday ENTERTAINING THAN EVER! Inn -O'Hare /Kennedy, Chicago. May 3- 5- National Association of Broadcasters an- IF MERV IS AVAILABLE IN nual conference for state broadcast association presi- May 5- 9- American Women in Radio and Television dents and executive directors. Mayflower hotel, Wash- 25th annual national convention. Helen Thomas, chief YOUR MARKET PLEASE ington. of UPI's White House bureau, will be keynote speaker. ®° IRE Marriott hotel, Philadelphia May 3- 7- Annual meeting and symposium co -spon- sored by the Society for Information Display and the May 7- 8- Conference on "Communications Policy in University of California at Loa Angeles Keynote the Public Interest :. sponsored by City of Boulder, speaker will be Dr. James Hillier, executive vice presi- Cola, Boulder Public Library and Community Free dent, RCA Corp. Among topics: advantages and School of Boulder. Purpose is to inform /involve RIETRORIEDIR PRODUCERS limitations of contemporary color picture tubes; flat citizens in the media. Principal speakers include FCC panel displays for TV and color broadcasting and Commissioner James H. Quello, Representative Timo- CORPORIITIOD video disk systems. Beverly Hilton hotel, Beverly Hills, thy Wirth (D- Colo.), Charles B. Howe, slate representa- Calif. tive, and James Richards, Office of Communications NEW YORK, NEW YORK 10017 (212) 682 -9100 CABLE METPROEAST Broadcasting Mar 29 1976 'Source: 15 NSI, January 1976 for United Church of Christ. Panelists will include rep- May 27- 30- Missouri Broadcasters Association cast Editorial Association. Mayflower hotel, Washing- resentatives of various government and state agen- spring meeting. Rock Lane Lodge, Table Rock Lake, ton. cies, broadcast organizations, citizen groups, trade Branson. 10- Florida Cable Television Association press, universities and researgh and motivation com- June 12- Hotel, Petersburg panies. Boulder Public Library and Boulder City Coun- May 27 -June 5 -Prix Jeunesse International, bian- annual convention. Don -Ce-Sar St. nual television competition for children's programs, Beach. cil chambers. Contact: Torn Cross, project director, P.O. co- sponsored by European Broadcasting Union and Box 791. Boulder 80302: (303) 441 -3009. June 10 Montana Association UNESCO. Bayerischer Rundfunk, Munich, West Germ- -12- Broadcasters annual convention. Many Glacier Lodge. May 10-FCC's deadline for comments on commis- any sion's review of rules regulating network radio broad- June 10 -12 -South Dakota Broadcasters Associ- casting (Docket 20721). Replies due June 7. FCC, ation annual meeting. Holiday Inn of Northern Black Washington. June Hills, Spearfish. May new for filing 10-FCC's deadline comments on June 3 -4 -Fifth annual national Publi -Cable Con- June 10- 13- Mississippi Broadcasters Association proposed rulemaking to allow captioning of TV pro- ference. Campus, Kutztown State College, Kutztown, 35th annual convention. Phil Brady, WAPF(AM) Mc- grams for the deaf using vertical blanking interval Pa. Contact: Dr. Robert P Fina, executive director of Comb, is convention chairman. Sheraton hotel, Biloxi. (Docket 20693). Replies are now due May 25. FCC, Public -Cable, Kutztown State College. Washington. June 12- 15- Television Programing Conference June 3- Associated Press Broadcasters sixth an- (TVPC), Marco Island, Fla. Contact: Tay Voye, secre- May 11 5- - Connectkut Broadcasters Association nual convention. William Sheehan, ABC News presi- tary for TVPC, WTVJ(TV) Miami. spring convention. Western Connecticut State Col- dent, will be keynote speaker. FCC Chairman Richard lege, Danbury June 13-18 -1976 Summer Consumer Electronics Wiley; Jack Thayer, NBC Radio president; Vincent Show, sponsored by Consumer Electronics Group, May 12 -14- Washington State Association of Broad- Wasilewski, National Association of Broadcasters Electronic Industries Association. McCormick Place, casters spring meeting. Red Lyon Motor Inn, Pasco. president, and Senator Hubert Humphrey (D- Minn.) Chicago. will be featured speakers. Marquette Inn, Minneapolis. May 12- 15- Annual meeting. American Association June 13 Video Systems Exposition and Con- June 3 Alabama Broadcasters Association 30th -18- of Advertising Agencies. Greenbriar hotel, White -5- ference, third annual video hardware exhibit, held con- annual spring convention. Admiral Semmes hotel, Sulphur Springs, W. Va. currently with summer Consumer Electronics Show. Mobile. May 12- 18- Pennsylvania Association of Broad- McCormick Place, Chicago. casters annual convention. Brittania Beach hotel, June 3 -5- Oregon Association of Broadcasters Paradise Island, Nassau. spring conference. Sunriver Lodge, Bend. June 13- 18- Florida Association of Broadcasters 41st annual convention. Breakers hotel, Palm Beach May 13.14 -Ohio Association of Broadcasters June 4 -5 -North Dakota Broadcasters Association spring convention. Speakers include John Eger, acting spring meeting. Artclare motel, Devils Lake. June 13- 17- National Association of Broadcasters director of Office Telecommunications board meeting. Washington. of Policy; Ray June 5- 9- American Advertising Federation's 71st Seddon, FCC chief of Emergency Broadcast System; annual convention. Statler- Hilton hotel, Washington. June 14-18-Broad/Comm '76. exhibition of broad- Paul Peterson, Federal Trade Commission, and Carl casting and communications equipment. Participation Stevens of Personnel Management Workshops. June 8.25- Eighth annual Institute for Religious is limited to U.S. manufacturers. U.S. Trade Center, Sawmill Creek, Huron Communications Loyola University New Orleans. Mexico City. Information: Mary R. Wiening, project Contact: Dr. James L Tungate, IRC, Loyola University, of- May Advertising ficer, Office of International Marketing, Domestic 13- 18- Western Conference, spon- Box 201, New Orleans 70118; (505) 866-5471. and sored by Western States Advertising Agencies Associ- International Business Administration, Dept. of Com- ation. Friday luncheon speaker will be Erwin D. June 8 -11- Annual convention of National Broad- merce, Washington 20230. Canham, editor emeritus, The Christian Science Moni- tor, and past president of U.S. Chamber of Commerce. Canyon hotel, Palm Springs, Calif. May 18 -18 -Minds- Indiana Cable Television Asso- ciation 12th annual convention. Forum 30 hotel, Open E Mike® Springfield, Ill.

May 17- Eighth World Telecommunications Day, developed by the International Telecommunications Union in co- operation with the United Nations Educa- tional, Scientific and Cultural Organization. Theme this year is "Telecommunications and the Mass Media:' Schorr's perspective May 17- Emmy Awards presentation, carried live on questioned dividual, no matter how well intentioned? ABC -TV (9 -11 p.m.). From Century Plaza hotel, Los EDrmk: Daniel Schorr is not a very good For me the answer is simple. I suspect it Angeles. reporter if he can't get to the root of his is for most people. - William H. Hylan, May 17 -18- Virginia Cable Television Association problem. 706 Burr Street, Fairfield, Conn. spring conference. Holiday Inn, Afton Mountain, The elected representatives of the Waynesboro. Contact: Ron Roe, 560 Patton Street, (Mr. Hylan was senior vice president in charge of Danville. Va. 24541; (804) 797 -4131. citizens of this country voted by a substan- ,sales at CBS -TV until he left in 1963 to join 1. Walter 1973 from May 17- 18- Kentucky CATV Association spring tial majority to keep secret a committee Thompson Co., New York. He retired in broadcast.) convention. Continental Inn, Lexington document because it contained classified JWT as senior vice president in charge of May 20- Advertising Research Foundation second material on our intelligence gathering mid -year conference. Hyatt Regency O'Hare, O'Hare agencies. International Airport, Chicago. On his own initiative Schorr arrogantly A different access problem May 20.21 -FCC- Federal Made Commission joint decided to thwart the expressed will of panel discussions on over- the -counter drug advertis- Congress on an issue clearly labeled "Na- EDITOR: It goes without saying you can't ing. FCC, Washington tional Security ". Not only did he disclose listen to a radio that doesn't work. And an May 20 -21- Practicing Law Institute program on the contents of the secret document but amazing number of car radios don't -and "Legal and Business Problems of Television and arranged to secure wide public distribution won't because of the exorbitant cost of Radio" St. Regis Sheraton hotel, New York. Enrollment: repairing. Not the actual cost of repairs PLI, 810 Seventh Avenue, New York 10019; (212) of the contents by selling it to the Village - 765 -5600. Voice. the cost of just getting it in and out of your Mr. Schorr is attempting to dignify this dash. May 20 -22 -Iowa Broadcasters Association man- in a agement conference. Des Moines. incident and inflate the issue by dragging With the radio installed high posi- in assorted "symbols" which have no tion, and everything from the ash tray to May 21 -FCC's new deadline for comments on AM bearing on it. The issue is not freedom of the air conditioning below it, it is next to clear channel proceedings to allow 1 -A clears to oper- ate with greater than 50 kw (Docket 20642). Replies the press, or a contest between govern- impossible to get to the radio for any pur- are now due June 25. FCC, Washington. ment and press -and Mr. Schorr's agoniz- pose. The radio goes in from behind the ing that "the role of the reporter in broad- dash, and has to go out the "back way" May 21- 22- Public Radio in Mid -America (PRIMA) spring convention. KIOS -FM Omaha, Neb. casting has been taken for granted" has a too. Most radio -TV repair shops won't pronounced flavor of sour grapes. touch a car radio unless you take it out and May 25- 28- Annual convention, ABC -TV affiliates. the return it after it is repaired. Who can do Century Plaza hotel, Los Angeles. Stripped of all red herrings and fan- cy phrases, the issue is relatively simple. In that? May 27- 28- Practicing Law Institute program on matters of national security, which weighs To get it out, you almost have to take "Legal and Business Problems of Television and heavier in the balance majority vote the car to a dealer. The result is a repair bill Radio" Stanford Court hotel, San Francisco. Enroll- -a of ment:. PLI, 810 Seventh Avenue, New York 10019; the elected representatives of the people that is nothing short of astronomical! (212) 765 -5600. or the arbitrary decision of a private in- The answer is so simple: make the radio

Broadcasting Mar 29 1976 16 ,370) coli@HoR-Qa Vol. 90 No. 13

year, by 4.3% over-all. That's a net gain of for KGTV(TV) (NBC) on channel 10. Top of the Week 1,334,000 households, after offsetting In the 71 top -100 markets in which NBC affiliates' losses of 869,000 and CBS ABC has outlets, all 71 ABC affiliates losses of 543,000. showed audience gains. These ranged A measure of the changes that are tak- from 0.8% to 74%, but 14 were in the ABC's gains ing place is suggested in these calculations 40% -50% range, six were between 50% in the 72 top -100 markets for which and 60% and two were above 60% (see list, information was available: following page). are turning In the 71 markets in which ABC has In the 70 top -100 markets in which a primary affiliate (it has none in Lansing, CBS has affiliates, 16 CBS stations showed television Mich., the 96th), the ABC affiliate was audience gains, 53 showed losses and one number one in 43 markets, number two maintained its year -ago level. in 16 and in third place in 12. A year ago NBC has affiliates in all 72 of the upside down ABC had six firsts, 20 seconds and 45 top -100 markets for which figures were thirds. (Last November, in the first half of available: Four of these showed increases, February -March rating books are the current season, it had 17 firsts, 21 sec- 63 showed losses and five held even with sending shudder through NBC and onds, 33 thirds.) their 1975 results. CBS ranks, electrifying ABC ABC had a 40% or higher share of In smaller markets -those below the affiliates, whose gains are both the three- network homes audience in 22 top 100 -for which reports were available across -the -board and spectacular: markets- including eight of the top -10 at midweek, ABC had affiliates in 21 and next question: will momentum markets. Its affiliates were in first place in all 21 showed audience gains, mostly in hold through upcoming May sweeps all of the top -10 markets except New York double -number percentages, since Febru- and had 40 or better shares in Los ary -March 1975; CBS had affiliates in 22 The local TV audience measurement Angeles, Chicago, Philadelphia, Boston, and seven of these has gains, 11 lost, four books currently reaching agencies and San Francisco, Washington, Cleveland held even; NBC had affiliates in 23, of broadcasters reflect what may prove to be and Pittsburgh, falling below the 40 mark which seven had gains, 12 losses, four no the biggest upheaval in viewing patterns in only in New York (35.5 %) and Detroit change. television ratings history. (37.8 %). Although ABC's San Diego affiliate was The program strength that has kept A UHF station, KCST(TV) San Diego, the first U to outdo rival network V's, the ABC -TV in first place in the national an ABC affiliate, took first place over two ABC UHF outlet in Springfield- Decatur, prime -time ratings for the last 10 weeks is network -affiliated VHF rivals for the first Ill., claimed second place in that market sweeping ABC affiliates to positions of known time. The channel 39 outlet had a with a 33.2 share of the network audience, contention or dominance in market after 35.7 share as compared with a 33.2 for and the ABC U in Harrisburg- York-Lan- market where they have been more used KFMB -TV (CBS) on channel 8 and a 31.1 caster -Lebanon, Pa., was tied with the to running behind -often far behind - their CBS and NBC competitors. First returns from Arbitron Television's From clear third to easy first In one year. That's ABC -TV's prime -time story based on February-March measurements -returns the first reports available -covering 72 of the top -100 TV markets -in Arbitron Television's covering 72 the top -100 markets of -show February -March sweep. The prime -time averages for those 72 markets are summarized in that the ABC affiliates in those markets the tables below along with comparable results from the same markets in last November's boosted their prime -time households sweep and the one in February -March 1975, as compiled by ABC researchers. In some in- totals by an average 29.5% in sweeping, of dividual markets day -part averages were used based on data that Arbitron made available as a group, last year to from third place in advance of its full reports for those markets (these markets are indicated in the tables on place (see first this year table). the next page). Returns still to come from the 28 other top -100 markets could change the shares of the three- network au- Their picture shown in this table, but radical change is not expected. A similar pro -ABC tide is dience also moved from third place to first, evident in reports thus far available for markets below the top -100. on a gain of 24.1 %. The ABC group's advances were made HOUSEHOLDS (000) at the expense of both CBS and NBC af- Feb: Mar. Nov. Feb. -Mar filiates, but less the former than the latter, 1975 1975 1976 Change' which declined 8.6% in prime -time house- holds and 12.4% in network audience ABC 9,302 9,829 12,048 +29.5% share to drop from second place to third in CBS 11,220 10,677 10,677 -4.8% both categories. NBC 10,154 10,257 9.285 -8.6% Although the ABC group's gains and the CBS and NBC groups' declines date to THREE -NETWORK SHARES ( %) the -March sweeps of 1975, they February Feb.-Mar Nov. Feb. -Mar. dramatically when com- show up most 1975 1975 1976 Change' pared with the sweeps of last November - before the "second- season" changes in 30.3 31.8 37.6 +24.1% December and January launched ABC on 36.6 35.1 33.4 - B.7% its current winning streak. 33.1 33.1 29.0 -12.4% It is also apparent that the total network % change is from Feb.-Mar. 1975 to Feb.-Mar. 1976. audience represented by the affiliates in these markets has increased in the past

Broadcasting Mar 29 1976 19 First returns. Here, market by market, are how the respective net- ABC CBS NBC work affiliates fared in Arbitron Television's February -March sweeps Market Raing/% Rating /% Rating/% in 72 of the top 100 U.S. TV markets -the only top -100 markets for which Arbitron data had been released as of the middle of last week Greenville- Spartanburg, S.C.- 10.3 106 (story, preceding page). The numbers represent prime -time averages Asheville, N.C.' 101 +21.7 87 - -13.8 Phoenix 113 +31.4 92 - 9.8 75 - 9.6 in households 000). The plus or minus numbers thousands of (add Louisville, Ky. 94 +74.1 106 - 7.8 97 -15.7 show the percentage by which the household figures have changed Grand Rapids - since the February -March sweep of 1975. An asterisk beside the Kalamazoo, Mich. 88 +51.7 89 - 8.2 82 - 9.9 79 +27.4 117 -13.3 88 -11.1 market name indicates the households figures are day-part averages Dayton, Ohio Albany -Schnectady -Troy, N.Y. 106 +43.2 107 -11.6 95 - 8.7 in full report, yet taken from data supplied by Arbitron advance of the Orlando- Daytona Beach, Fla. 103 +39.2 86 + 1.2 92 - 5.2 to come. Prime -time hours were 8 -11 p.m. NYT Monday through Harrisburg -York- Saturday, 7 -11 p.m. on Sunday. The figures were compiled by ABC Lancaster -Lebanon, Pa. 76 +40.7 76 - 9.5 98 -2.97 researchers; percentages were applied by BROADCASTING. Wilkes Barre - Scranton, Pa. 114 +29.5 82 - 5.7 95 - 9.5 Norfolk-Portsmouth-Newport PRIME TIME HOUSEHOLDS (000) News -Hampton Va. 93 +20.8 107 - 1.8 61 -12.9 Syracuse. N.Y. 83 +40.7 84 - 6.7 73 -16.1 Salt Lake City 118 +19.2 80 + 1.3 72 - 2.7 ABC CBS NBC Birmingham, Ala.' 127 + .8 47 + 9.3 94 + 8.0 Flint- Saginaw -Bay City, Market Rating/% Rating /% Retlng/% Mich. 119 +32.2 42 +16.7 103 .0 New York 1302 +24.8 1335 4- 4.1 1034 - 6.4 Richmond, Va. 74 +32.1 88 - 5.4 59 - 6.3 Los Angeles 825 +34.4 573 - 10.7 564 -17.4 Knoxville' 33 +43.5 82 - 2.4 91 + 3.4 Chicago 683 +17.2 562 + .002 463 -10.1 Toledo, Ohio 80 +48.1 92 - 4.2 94 + 1.1 Philadelphia 648 +42.7 461 - 10.1 354 - 3.8 Rochester, N.Y. 91 +49.2 70 - 6.7 51 -10.5 Boston 440 +22.9 326 + .01 273 -14.2 Green Bay. Wis. 81 +50.0 74 + 1.4 67 - 2.9 San Francisco 363 +42.4 279 - 9.7 243 - 3.6 Davenport, Iowa - Detroit 393 +12.9 348 - 3.3 298 - 6.2 Rock Island -Moline, Ill.' 75 +44.2 60 -10.4 58 -13.4 Washington 308 +32.8 253 + 8.6 196 - 2.5 Paducah, Ky -Cape Girardeau. Cleveland 364 +32.4 245 - 11.6 234 -11.7 Mo.-Harrisburg, Ill.' 39 +39.3 78 + 2.6 71 - 5.3 Pittsburgh 323 +25.2 290 - 9.1 151 - 1.3 Jacksonville, Fla.' 47 +11.9 75 - 6.3 81 -17.6 Dallas -Fort. Worth' 260 +33.3 201 - 8.2 190 - 8.7 Springfield -D ecatur- St. Louis 189 +15.9 221 - 7.1 175 - 5.4 Chamoaian, Ill. 64 +30.6 67 - 6.9 62 -11.4 Minneapolis -St. Paul* 204 +38.8 174 - 8.9 155 - 8.8 Johnstown -Altoona, Pa 6 78 + 1.3 87 - 9.4 Houston' 208 +25.3 172 - 4.97 164 - 9.9 Fresno, Calif. 54 +31.7 49 - 5.8 50 - 3.8 Miami 179 +24.3 221 + 8.9 143 .0 South Bend - Atlanta 168 +13.5 176 - 6.4 165 -13.6 Elkhart, Ind. 65 +35.4 53 - 5.4 49 - 7.5 Tampa -St. Petersburg, Fla. 111 +32.1 199 - 6.1 151 -10.1 Chattanooga' 57 +23.9 56 - 3.4 50 -10.7 Seattle- Tacoma' 225 +44.2 104 - 21.8 140 -19.1 Youngstown, Ohio 64 +28.0 54 - 5.3 47 -24.2 Baltimore 210 +26.5 186 - 6.5 138 - 6.1 Portland - Indianapolis 154 +32.8 143 - 16.9 148 - 3.9 Poland Spring, Me. 78 +56.0 42 - 6.7 53 -10.2 Hartford -New Haven, Conn. 191 +27.3 210 - 2.3 63 - 4.5 Springfield. Mass 79 +29.5 - - 49 - 2.0 Milwaukee 166 +46.9 127 - 1.6 134 - 2.9 West Palm Beach, Ra.' 44 +51.7 - - 43 - 6.5 Kansas City, Mo.' 155 +16.5 145 - 14.2 126 - 5.9 Evansville. Ind. 59 +34.1 40 -13.0 30 - 9.1 Portland. Ore.' 135 +33.7 117 - 10.0 102 - 6.4 Fort Wayne, Ind. 61 +64.9 44 -15.4 36 -20.0 Sacramento-Stockton, Peoria, III. 60 +46.3 38 - 7.3 40 -23.1 Calif. 151 +26.9 104 - 4.6 117 -17.0 Lexington, Ky. 34 +17.2 51 +18.6 44 - 4.3 Cincinnati 162 +25.6 137 -16.96 115 -16.1 Salinas -San Jose, Calif. 75 +53.1 20 -20.0 44 - 2.2 Buffalo, N.Y. 155 +40.9 126 - 7.4 120 .0 Tucson. Ariz.' 43 +34.4 35 -10.3 33 -13.2 Providence, R.I. 122 +14.0 129 + 4.0 112 -13.2 Lansing, Mich. - - 58 -18.3 39 -20.4 Nashville' 94 +16.0 129 - 10.4 122 .0 Huntsville- Florence- San Diego 100 +44.9 93 - 7.0 87 -13.9 Decatur, Ala.' 36 +20.0 46 -13.2 42 +16.7 Columbus. Ohio 127 +33.7 146 + 1.4 102 - 6.4 Burlington, Vt.- Memphis' 103 +15.7 137 .0 97 -10.2 Plattsburgh, N.Y. 17 +54.5 56 + 7.7 28.0 .0 'Day part average "Insufficient .75 numbers for reporting -No network affiliate in city.

CBS U for second place with a 30.4 share the season coming up. As the continuing Nielsens behind the NBC V's 39.2. In some leader in the season -to -date ratings, CBS Network continue markets ABC -affiliated U's turned in what has had no public complaint about its over- to hold same pattern are generally regarded as respectable num- all performance. bers even though in third place: In Privately, there were some competitive In the rerun -dominated prime -time net- Louisville, Ky., for example, ABC's U had charges that ABC had overloaded its work schedules, ABC harvested its 10th a 31.6 share against the CBS V's 35.7 and schedule with specials, many of them of win in a row (for the week ended March the NBC V's 32.7. blockbuster proportions, during the Feb. 21), chalking up a 21.2 Nielson rating, ABC programing did not insure salva- 4 -March 2 sweep period. There were in- compared to CBS's 17.1 and NBC's 15.9. tion for all ABC -affiliated U's, however. deed some specials in there -and on the CBS still held on firmly to its season -to- The one in Burlington, Vt.- Plattsburgh, other networks as well. date lead, however, with a 19.6 rating, N.Y., for instance, had a 16.8 share against ABC had several evenings of Olympics compared to ABC's 18.9 and NBC's 18.0. two network V's, and the ABC U in coverage that helped set the high ratings Original episodes of six shows were Johnstown -Altoona, Pa., came in with a tone that is still evident. It also benefited heavily responsible for ABC's big weekly 3.5 against CBS and NBC V's. from the high -grossing motion picture, numbers. The six were: Rich Man, Poor CBS -TV and NBC -TV officials had no "The Sound of Music," which ran for Man (31.5 rating and 49 share, good for immediate comment on the obviously ris- three and a half hours on Feb. 29; the second place), Laverne and Shirley (27.2 ing ABC tide evident in the first batches of James Bond "On Her Majesty's Secret rating, 38 share, fifth place), The ABC Arbitron reports -which tended to be con- Service" which ran for three hours on two Sunday Movie, featuring two new 90- firmed by initial returns from the Nielsen Mondays; "The Young Pioneers," a minute pilots (25.8 rating, 49 share, sixth Station Index sweeps. made -for-TV movie pilot, and "The Last place), The Bionic Woman (25.7 rating, 39 NBC officials have made no bones Detail" on ABC Sunday Movies. It also re- share, seventh place), Baretta (24.7 rat- about being disappointed with their own ceived better -than -expected ratings from ing, 40 share, eighth place) and Good rating performance this season and about four one -hour episodes of the Rich Man, Heavens (24.2 rating, 36 share, ninth their determination to turn it around in Poor Man. place).

Broadcasting Mar 29 1976 20 The Woody Woodpecker Show (8 -8:30 Wednesday (April 7), moderated by Ralph a.m.). Walter Lantz's well -known cartoon Baruch, Viacom International, and includ- All together now: creation will appear in a series of seven - ing FCC Commissioner Benjamin Hooks, minute animated shorts. David Raphel, 20th Century -Fox, and networks' weekend McDuff (10 -10:30 a.m.). The title Kathleen Nolan, Screen Actors Guild. for children character of this live- action series is "a Concurrently, Richard Hickman, Cox Ca- 100 -year -old sheep dog /ghost" who ble Communications, will be chairman of A balanced mix of live -action and cartoon causes comic misadventures in a large Vic- a technical session devoted to pay-cable programing highlights the three networks' torian house. Wilder- Raynor Productions traps and security problems. Saturday and Sunday morning children's is in charge, in association with William P. Pay -cable discussions will not wait until lineups for 1976 -77. Sixteen new series D' Angelo Productions. Wednesday, however. From the first day on will turn up on the schedules next Sep- Monster Squad (10:30 -11 a.m.). there will be various early bird sessions ad- tember, five each on ABC and CBS and six Another William D'Angelo Production, dressed to the topic with the participants' on NBC. starring Frankenstein, Dracula and the list including William Bresnan, ABC's five: Wolfman as crime fighters. Teleprompter Corp.; Bob Weisberg, Animals, Animals, Animals (Sunday, Big John, Little John (11:30 a.m. -12 Telemation Program Services; Gerald 11:30 a.m. -12 noon, NYT). With a maga- noon). The third D'Angelo Production, Levin, Home Box Office Inc.; Nathan zine -type format combining animation this one posits a 45- year-old junior-high Levine, Sammons Communications; Alan and live- action, this series will deal with teacher who "frequently and in- Adler, Columbia Pictures; Alan "the animal world as it has been repre- voluntarily" becomes transformed into a Grenstadt, Optical Systems; Marc Nathan- sented in art, history, literature, music and 12- year-old. son, Harris Cable; James Lahey, theater." The executive producer is Lester The Kids from C.A.PE.R. (12 -12:30 Muskegon (Mich.) Cable; Robert Ro- Cooper. p.m.). This Don Kirshner production calls sencrans, UA- Columbia; Sol Sagall, The ABC Short Story Specials (eight itself "a blend of rock music, slapstick Teleglobe; Henry Harris, Cox Cable, and half-hours, irregularly scheduled). This comedy and excitement." Ted 'Rimer, Turner Communications. series, say ABC sources, "will bring origi- The shows to be cancelled are: Hong On the technical side, satellite distribu- nal quality children's drama" to Saturday Kong Phooey, The Groovie Goolies, Speed tion methods will be discussed in a Mon- morning for the first time and will be pat- Buggy, Devlin, These Are the Days and day morning session. Among scheduled terned somewhat after the network's Make a Wish (all on ABC); Pebbles and panelists: Marc Foster, Microband Na- weekday Afterschool Specials. Bamm Bamm, Scooby Doo, Valley of the tional System; John P. Witherspoon, The Kroh%ìs Supershow (Saturday, 10:30 Dinosaurs, The Ghost Busters, The Public Service Satellite Consortium, and a.m. -12 noon). Four elements will make Harlem Globetrotters Popcorn Machine Hubert J. Schlafly, Transcommunications up this series: Wonderbug, about a "magi- and US of Archie (all on CBS); and Emer- Corp. cal" car; Dr. Shrinker, about the adven- gency +4, Josie and the Pussycats, The Government regulation, always a hot tures of four "miniaturized" children; Secret Lives of Walter Kitty, Run, Joe, issue in cable industry gatherings, will also Electra Woman, about two female Run, Return to the Planet of the Apes, get its fair share of the agenda. Tradi- superheros; and reruns of this season's Westwind, The Jetsons and Go USA, all on tionally, copyright has been the key to The Lost Saucer, starring Jim Nabors and NBC. such discussions, but this year the broader Ruth Buzzi. Sid and Marty Krofft are the In the season -to -date national Nielsens topic of de- regulation should command producers. (Sept. 6, 1975 -March 14, 1976), CBS is the most attention. Monday's line -up in- Jr. Almost Anything Goes (Saturday, out in front with its Saturday schedule (8 cludes Representative John Moss (D- 12 -12:25 p.m.). This show is a carbon, for a.m. -1 p.m.), chalking up a 7.9 rating to Calif.); John Rose, deputy attorney children, of the Saturday -night prime -time ABC's 5.9 and NBC's 5.4. general at the Department of Justice; series that ABC is expected to cancel later Thomas Keller, general counsel at the Of- this week. Bob Banner is the executive fice of Telecommunications Policy; David producer. Kinley, FCC Cable Bureau chief, and Jabberjaw (Saturday, 9 -9:25 a.m.). The Andrew Miller, Virginia's attorney hero is "a sad -sack shark" who befriends The eyes of cable general. A legislative session scheduled four rock stars. It's produced by Hanna - earlier that day will feature Harry M. Barbera. will be on Dallas Shooshan, general counsel of the House CBS's five: Subcommittee on Communications, and Sylvester and Tlueety (Saturday, 8 -8:26 And most visible on NCTA's agenda Barbara Ringer, register of copyrights. a.m.). These cartoon characters will be will be speakers and topics Tuesday's government- oriented ses- joined by Yosemite Sam, Daffy Duck and concerned with status of pay cable sions will feature FCC Chairman Richard Porky Pig. The producer is Warner Bros. Wiley, Representative Torbert Macdonald Clue Club (Saturday, 9:30 -9:56 a.m.). Pay cable is expected to have the major (D- Mass.), chairman of the House Com- This cartoon mystery puzzle from Hanna - role at this year's National Cable Televi- munications Subcommittee- although Barbera features two boys, two girls and a sion Association convention in Dallas, there are reports that Mr. Macdonald may pair of bloodhounds. April 4 -7. Accordingly, pay -cable sessions have to cancel for health reasons; Ed Tarzan: Lord of the Jungle (Saturday, are interspersed throughout the three -day Allen, Western Communications; Henry 10 -10:26 a.m.). An animated series based management and technical programs. Geller, Aspen Institute, and Andrew on the Edgar Rice Burroughs novels. The Paid registration for this year's conven- Heiskell, Time Inc. Clarence V. McKee, production house is Filmation Associates. tion is ahead of last year's, NCTA reports, deputy chief of FCC's equal employment Ark II (Saturday, 11:30 -11:56 a.m.). with 627 members, 343 nonmembers, opportunity unit, will address labor re- Filmation Associates' live- action, pro - plus 197 women (registered for the lation issues on a Wednesday morning social adventure series set in the year 2476 women's program) and 25 students paid panel. AD will deal with such themes as "co- up so far. Last year's count -five days be- Mike Wallace, CBS News, will give a operation, pollution, ignorance, fear, fore the convention- showed only 526 keynote address on Sunday, with FCC famine, peace and love." member registrations. Registered exhibit Chairman Wiley and NCTA President Way Out Games (Saturday, 12:30 -12:56 personnel totals 1,039. The improved Robert Schmidt scheduled to give p.m.). This series features 12 -to -15 -year- economy is seen as the chief reason for the luncheon addresses Monday and Tuesday, olds competing every week in "fun -filled increase, said Rochelle Nezin, convention respectively. games" MGM Television and Barry and coordinator. Last year the large MSG's Enright Productions Inc. are the pro- didn't send their managers, but this year ducers. they will, she added. Richard C. Hickman, vice president of NBC's six, all on Saturday: The largest pay -cable forum will be held engineering for Cox Cable Communica-

Broadcasting Mar 29 1978 21 tions, Atlanta, and Archer S. Taylor, co- founder of Malarkey, Taylor and Associ- ates cable TV consulting firm, Washing- In Brief ton, have been chosen by the Society of Cable Television Engineers as recipients Marvin Antonowsky has "relinquished his position" as the Technical Awards for of Achievement NBC -TV's VP, programs, NBC said Friday, confirming "lasting to the cable televi- contributions long- standing speculation that NBC's ratings problems sion industry." The awards will be pre- would lead to his departure from post. NBC said Mike sented by FCC Chairman Richard Wiley during the engineers reception Monday Weinblatt, executive VP, to whom Mr. Antonowsky had evening, April 5. reported, would take over as "acting head" of programing. NBC sources said Mr. Antonowsky will remain on payroll but will take some time off -amount unspecified -to con- sider "what he wants to do," then return for further discus- Outsiders' ideas sions. They said successor might come from inside or out- of how FCC can side company. best spend its CBS -TV network sales in 1975 rose 5.7% to record $688.8 million and repre- sented 36% of total CBS sales, annual report shows. Network remains biggest budget aired single CBS business, although it has declined as percentage of total sales in House hearing despite year -to -year increases in sales dollars: Network TV sales in 1971 were $487.5 million (39% of total CBS sales); in 1972, $540.1 million (38 %); 1973, Johnson, Geller, Lloyd S583.2 million (38 %); 1974, $651.6 million (37 %); 1975, $688.8 million (36 %). say too little's being spent Also on rise: recorded music sales, up to $625.5 million (32% of total sales) in to help public's advocacy; 1975, and books and magazines, $199.7 million (10 %). many present processes held ABC's broadcasting revenues last increased 5.6% to or wasteful; research funds urged year $766,648,000 72% of its total revenues, according to annual report, which also says ABC in- Representatives of public interest groups tends to keep primary emphasis on broadcasting. Broadcasting also accounted last week told Representative John Slack's for $63,655,000 in earnings from continuing operations (before income taxes (D- W.Va.) appropriations subcommittee and extraordinary items), which represented drop of 35.5% from 1974 (total of that the FCC's budget should be shaved in such earnings, $35,722,000, was down 65.3 %). Current assets include a few places and augmented in others to $162,255,000 in TV program rights, production costs and advances, up from make the commission more responsive. $141,195,000 in 1974, with increase attributed to higher program costs and in- This was the second hearing the sub- creased development work. committee held on the FCC budget Federal Trade Commission has asked Congress for $6,906,000 budget in- (BROADCASTING, March 22), and the first crease for fiscal 1977- over-all appropriation of $52,833,000. one in recent memory where testimony was taken frog witnesses outside the Proposed sale of KDTX(FM) Dallas by Starr Broadcasting to Fairchild Industries government.' For.o..er FCC Commissioner (BROADCASTING, Jan. 26) has been opposed by another Dallas licensee, Nicholas Johnson, representing the Na- McLendon Corp., owner of KNUSIFM). Sale involves format change from religious tional Citizens Communications Lobby, to contemporary rock, format similar to that of KNus. In petition to deny $1.35 led off saying that the FCC is under- million assignment, McLendon claims Fairchild has operated another of its sta- funded, and that the money the commis- tions, KLIF(AM) Dallas, with "total disregard of its obligations as a broadcast li- sion has could be used more efficiently. He censee" through hypoing, ratings misrepresentation and deficient ascertainment said the large expense for license renewal survey. McLendon alleged that 87 interviews came from public affairs program, hearings, for example, could be averted if that no questions were asked and "interview sheets were completed out of their the commission set down definitive stan- presence and after the sheets were signed." Fairchild withheld comment. dards for renewals. In the absence of stan- dards, he said, the FCC is "totally depen- WLLE(AM) Raleigh, N.C., fined $10,000 for fraudulent billing. FCC administra- dent" on complaints and actions from the tive law judge said station double -billed Gulf Oil and charged other advertisers public. "That's all right but if that's the for spots never broadcast. way it's going to be you've got to give House Communications Subcommittee Chairman Torbert H. Macdonald (D- some help to the public." He urged the Mass.) was resting at home last Friday after release from Bethesda Naval Hospi- subcommittee to earmark funds for a tal in Maryland where he underwent four days of tests and treatment. That "public advocacy" office at the FCC and 58- year -old chairman's health is precarious for reimbursing out -of- pocket expenses to has been apparent for months and citizens and groups outside the industry. Helping hands. Scheduled to open That last suggestion was endorsed by April 5 in Room 258 of FCC's Henry Geller, former FCC general counsel Washington headquarters is new now with the Aspen Institute on Com- Consumer Assistance Office munications and Society. Broadcasters can (BROADCASTING, March 22). De- afford expensive Washington communica- tailed to new department are Belle tions lawyers, he said, but public interest Brooks O'Brien (r), chief; and Gail groups cannot. Crotts, staff member and writer. Mr. Geller said the commission is wast- Barbara Moran, office assistant, :t ing money in several areas. Comparative will help them give information + hearings between license applicants for about FCC rules, policies and pend- '. one, he said, represent an annual expense ing matters. Brochures will be of about $1 million that he said helps no one except the communications lawyers. available to explain commission procedures Another waste, he said, is the commis- and ways to comply with sion's review board which in his opinion FCC regulations. Officials say office represents an unnecessary layer of admin- is designed only to assist public, istration. The commission could save one - will not have `advocacy" role. half million dollars by scrapping it, he ad-

Broadcasting Mar 29 1976 22 ded. And a reduction of the number of FCC commissioners from seven to five could mean another half -million dollars in savings, he said. Both Mr. Geller and Frank Lloyd, ex- ecutive director of the Citizens Com- munications Center, urged the subcom- mittee to appropriate money for hiring more economists at the commission. The FCC needs input from experts in econom- ics, he said, to better assess the impact of policy and rule proposals on the industry and the national economy.

FCC withholding of fairness test Dad's big day. Calvin (l) and David Collier stand by their from snowmobile father's side in White House oval office last Wednesday, follow- ing his swearing -in as member of Federal Trade Commission commercials upheld and appointment as chairman. New chairman's wife, Mary, Supreme Court declines to review watches as Calvin J. Collier receives congratulations from case; appeals court had denied President Ford. environmentalists' contention that commercials raised controversial issue of public importance was reason for his absence from National Association of Broadcasters conven- tion last week. Mr. Macdonald's illness has not been diagnosed, according to The so- called snowmobile case, which subcommittee counsel Harry M. (Chip) Shooshan, but he said chairman suffers citizen groups had hoped would result in a imbalance in metabolism that requires him to check into hospital periodically reversal of the FCC's refusal to apply the and for which variety of diets have been prescribed. fairness doctrine to product commercials, Westinghouse Electric Corp.'s subsidiary, TCOM Corp., has received contract has reached the end of the line. The from Federal Republic of Nigeria for approximately S150 million to provide Supreme Court last week refused to review balloon -borne telecommunications and broadcast system in that country. the decision of the U.S. Court of Appeals Involved are 10 tethered balloons, called aerostats, that support electronic trans- in Boston, which had upheld the commis- mitting and receiving equipment at altitudes of 10,000 feet and higher for relay sion's position. The commission had held that commercials of television, FM programing and telephone transmissions. for snowmobiles broad- cast by wMTw-TV Poland Spring, Me., did Proposed budget of $350,000 for House ethics committee to investigate leak of not raise a fairness issue. House Intelligence Committee's CIA report to CBS correspondent Daniel Schorr Some Maine residents had argued that was cut to $150,000 by House Administration Committee last Thursday. the ads, promoting the machines as vehi- Committee voted down provision in funding resolution to make available govern- cles for providing the entire family with ment -paid lawyers for witnesses who will be called in investigation. Funding winter fun, advanced one side of a con- measure goes to House floor today (March 29). troversial issue of public importance. The other side, they said, was that the U.S. Court of Appeals for third circuit has expressed concern over FCC's lack of machines are noisy, dangerous and harm- rules governing transfers of cable TV franchises, warned that possibility of ful to the environment. "trafficking" in franchises is "very real" in their absence. Commission attorneys But the commission in 1974 upheld the told court its considering matter. Comment came even though court denied station's action in refusing to afford time citizen group's protest to Philadelphia transfer. for that contrary view. The commission Late Fates. Louis T Hagopian, vice chairman of N.W. Ayer ABH International, referred to its then recently adopted fair- which New York, named chairman and chief executive officer, succeeding Neal W. ness report said the doctrine would O'Connor, who assumes newly created post of chairman of executive com- be applied only to those commercials "which are devoted in an mittee, responsible for financial, administrative and international functions here- obvious and meaningful way to the discussion of public Mr. VP for planning and tofore handled by Hagopian. William G. (Pete) Barker, issues." The snowmobile commercials, development, CBS /Columbia, named VP, finance and planning, CBS TV Stations the commission said, do not do that. Division. Arthur D. Glenn, vice president and general manager, KMGH -TV The court of appeals accepted that argu- Denver, has resigned over "policy differences." Robert A. Hart Jr., general sales ment last August. In the process, commis- manager, will act as chief operating officer until replacement is named. sion attorneys said, it also endorsed the After two meetings at National Association of Broadcasters convention last fairness report and its explicit abandon- week, committee formed by George Brooks of KCUE -AM-FM Red Wing, Minn., to ment of the commission's 1967 decision study ways to improve communications within and increase productivity of as- applying the fairness doctrine to cigarette sociation decided to continue another few months, but under new chairman: commercials. Now, although attorneys for the Public Donald Jones of KFIZ(AM) Fond du Lac, Wis. Victor Diehm Sr. of WAZL(AM)- wvco(FM) Interest Research Group argued, on ap- Hazleton, Pa., is vice chairman, Mr. Brooks is secretary and Bill Sims of peal, that the first circuit court's opinion KOJO(AM)- KIOZ(FM) Laramie, Wyo., is member. All are radio board members; they conflicted with four previous ones of the member of TV Working with list of 16 Mr. Brooks hope to add board. grievances appeals court in Washington, the Supreme presented board last winter as platform, newly named to Fact -Finding Com- Court has refused to review it. mittee is questioning board members by mail, reviewing past NAB reform The court's action came a week after the recommendations, will make presentation to executive committee in early May commission adopted an order denying and will go out of business in June following report to full board. petitions for reconsideration of the fair- ness report (BROADCASTING, March 22).

Broadcasting Mer 29 1978 23 as the commission's suggestions when the Media commission testifies in the House on Potentially affected. FCC Chairman license renewal legislation later in the ses- Richard E. Wiley's proposal to eliminate sion. But as yet there is no indication that a comparative -renewal proceedings was majority of his colleagues -none of whom warmly received by his NAB audience was privy to the chairman's speech before last week as a protection against a he delivered it -will agree with him. Corn - threat troubling many of them. But, as missioner Robert E. Lee's initial reaction the chairman noted, only 11 such cases was that the chairman was seeking too are now pending at the commission, many changes at once. In the closing ses- most of them involving television sta- sion of the convention, however, he de- tions. scribed the lottery suggestion as "perti- The proposal to institute a lottery as nent"- saying the present system is un- the mechanism for selecting winners satisfactory- without specifically endors- among new applicants, on the other ing it. Commissioner Abbott Washburn, hand, would have wide application, par- who was on the same closing panel, said ticularly in radio. Some 50 cases in he was not prepared to comment. which new applicants are contesting for On the other hand, Commissioner Glen frequencies are now pending at the O. Robinson, who read the speech in commission, most involving radio. Washington, supported the lottery sugges- tion; he noted he had proposed a lottery as Wiley offers a means of picking the stations in New sion, on its own motion and with the aid of York and New Jersey that would, under citizen participation, he said, already his proposal, be required to maintain "carefully scrutinizes licensee perfor- new order studios in New Jersey as a means of pro- mance at renewal time and ... does not viding the additional television service the hesitate to take strong remedial action for licensing commission agrees New Jersey needs against the deficient performer." The com- (BROADCASTING, March 22). And he sup- mission would continue such oversight Reactions mixed after chairman ports five -year licenses. even in the absence of the comparative - proposes five -year license terms, But he does not believe the proposal to renewal process, he said. end to comparative renewal hearings, do away with the comparative renewal pro- The proposel itself, he said, is a settlement of contests by lot ceeding is politically viable. "Before I response to the conviction that incum- embrace that idea," he said, "I'd make a bents and challengers can no more be FCC Chairman Richard E. Wiley, satisfied politically impractical proposal of my compared rationally than can apples and that he has delivered on promises to im- own -let the incumbents lease the fre- oranges (a broadcaster at renewal should prove the commission's administrative quencies, if they comply with minimal be judged on how well he has served the efficiency, and to achieve the twin goals of standards." public, he said). It is in response, too, to a "new ethic" in enforcement and less Eliminating the comparative -renewal his belief that every effort to deal with this regulation, last week took on something proceeding, Mr. Robinson feels, constitu- difficult comparison by establishing vari- tough: the search for "a rational, coherent tes "a grant in perpetuity." And if that is to ous criteria for judging incumbent perfor- and pragmatic licensing and renewal be the case, he said, "we should change mance- "reasonable" or "superior" ser- policy." And the package of legislativepro- the legal foundation of granting licenses." vice, for instance-begs the question. posals he advanced at the National Associ- But if that were done, he added, the lottery "Congress," he said, "should meet the ation of Broadcasters convention in idea would have to give way to a system of issue straight on" Chicago stunned many in his audience. He bidding. The suggestion of a lottery which would would abolish the comparative process in- Chairman Wiley, in his speech, ad- be limited to "qualified" candidates has volving an incumbent licensee, and dressed the criticism that eliminating the been bruited about at the commission for replace the comparative hearing involving comparative -renewal proceeding -an idea some time. E. William Henry, when he new applicants with a lottery. There was that seems to have its roots in a bill Sena- was chairman 10 years ago, once men- also a third proposal, which he has en- tor John O. Pastore (D- R.1.), chairman of tioned it in a fit of frustration over what he dorsed in the past: a five-year license for the Senate Communications Subcommit- regarded as the impossibility of making both radio and television stations. tee, introduced in 1969 -would result in sense out of the comparative process. The broadcasters who heard him had no "licenses in perpetuity." The commis- But until last week, no FCC chairman doubt as to the wisdom of the proposals for a five -year license and abolition of the renewal hearing involving an incumbent, although the lottery proposal had some of A hit. NAB's head count showed that 5,440 people registered at the convention in Chicago them shaking their heads. To settle a con- last week. That beats the previous convention in Las Vegas by 225, but it's short of the test by chance was to them a radical idea. record 6,035 who attended the convention in Washington in 1973. And the NAB staff Over -all, however, the speech was well figured that about 4,000 exhibitors made the trip to Chicago last week too. The exhibit was received. Mr. Wiley was interrupted by ap- the star attraction at the show. With about 240 booths covering more than 9,500 square plause eight times. feet, it was the biggest NAB equipment exhibition on record. Complaints about the conven- A senior network executive with long tion were few. The exhibitors had some union troubles (see page 64), a few broadcasters experience in dealing with government were waylaid on their way to sessions by the constant torrent of nonbroadcasters lined up seemed to sum up the feelings of many to see a major flower show also at the cavernous McCormick Place, and all had to com- with the comment: "It is a rational pro- mute to and from the convention center from their lodgings further up the lake shore. But posal without a political future." as one NAB staffer remarked, "lt could have been worse. We could have gone back to. Las Chairman Wiley, though, seemed to be Vegas:' The latter city has been severely crippled for several weeks by a labor strike. All in going for broke. He had reviewed the all, "we're pretty pleased;' NAB President Vincent Wasilewski said at the close of the license and renewal policy issue for several Chicago convention last week. weeks with commission staff members, But ask NAB's staffers about next year's gathering in Washington and they all wince. The weighing the various proposals that had re- association traditionally meets in the capital the year following a presidential election to cently been offered and found them give broadcasters an opportunity to mingle with their newly elected congressmen and wanting. His proposals, then, appear to possibly with the President. But there is no facility there big enough to house the entire ex- represent what he thinks are the best. hibit. In fact, it will have to be spread among three hotels, the Shoreham Americana, the He hopes to present them to Congress Sheraton Park and the Washington Hilton.

Broadcasting Mar 29 1976 24 7.6 lit'76 That isn't an election slogan - or even a battle cry. It's the goal for this year's U.S. Savings Bonds payroll sale effort- $7.6 billion in 1976. The Treasury needs that amount in pay- roll deduction investments by Americans to help finance the nation. And it also helps each individual who participates- because as a secure form of savings, U.S. Savings Bonds are unexcelled for their combination of yield, convertibility through redemption for cash, state and local tax exemption and guaranteed value. You can help achieve that goal of $7.6 in '76. More than 40,000 companies took part in the Payroll Savings Plan last year, including many in the motion picture and broadcasting industries. We urge our industry colleagues to help meet these two important objectives in 1976: 1. Enroll at least half the employees not yet in the Payroll Savings Plan. 2. Obtain increased payroll savings by at least half the employ- ees now in the Plan. Payroll Savings -good for the U.S. and good for everyone who takes part. Arthur R. Taylor President, CBS Inc. Chairman for Motion Pictures and Broadcasting 1976 U.S. Industrial Payroll Savings Committee had gone public with the idea. Chairman Wiley attributed a number of the same disadvantages to the compara- tive- renewal and the straight comparative proceeding -uncertain criteria, specula- tive judgments concerning future behavior, complex and prolonged hear- ings, and an ultimate decision that is not subject to reasoned evaluation. If there is no sure way to pick a truly superior candidate, he said, it would seem that the best selection process might be one that is objective and non- discriminatory- "for example, a lottery." There is no reason to believe, he added, that its results would be in any way inferior to those achieved under the present system. However, one aspect of the proposal that troubles him, as well as Commissioner Robinson, is the matter of minority ownership. Chairman Wiley noted that many believe that, "in our diverse and pluralistic nation," it is important to have and radio separately. The segregated more nonwhite ownership in broadcasting. Wasilewski remarks fit into an over -all plan to give Just how that might be achieved, he said, radio greater prominence than it has en- should be addressed by Congress in adopt- declares war joyed at previous NAB conventions. ing a new licensing legislation. Mr. Wasilewski spoke first to the radio Chairman Wiley advanced the five -year on two fronts: side, and found there an audience particu- license proposal to help the commission larly appreciative of his indictment of a do a better job of reviewing renewal ap- for radio, federal government that, in his words, is plications than it can do now under the "big, sloppy, meddling and inefficient." three -year system and to afford a greater against rules; But more important, he told the radio degree of "reasonable industry stability." broadcasters, is that government has The proposals, variously described as for television, turned hostile to broadcasting, and to big "bold" and "radical," represented business in general. First and most for- another effort on ChairmanWiley's part to against cable midable evidence of this hostility came six advance from the role of management ex- years ago when Congress passed the law pert and policemen of the broadcasters' NAB president says government banning cigarette advertising on TV and ethics, which he had carved out for him- relations must become major radio, which he called a "worthless and self two years in a speech at the NAB con- concern of management; industry cynical" law, a "disturbingly punitive ac- vention in Houston, to policy innovator. faces foes on all sides, must tion against broadcasting." An earlier effort -his proposed test fight own way out of the circle Another example of government suspension of the fairness doctrine as it hostility is its indifference to proposals to applies to radio in some major markets - NAB President Vincent Wasilewski, in revise the license renewal process, which aroused strong congressional opposition separate speeches to radio and television is in a "shambles," he said. According to and was aborted by the commission itself. assemblies at last week's Chicago conven- him, more than 50 competing applications But it was the results of the commission tion, called on both components of broad- and 300 petitions to deny have been filed since Houston that occupied the early part casting to shift to a wartime footing. The against 1,000 broadcasting stations in the of the chairman's speech last week: enemies: for radio, all kinds of govern- past six years, and there are 60 competing Commission meetings have had ment regulation; for television, cable and applications and 200 petitions to deny doubled number and the number of items its "highly malignant offspring," pay ca- pending now. To bring those statistics it disposed of has quintupled, while back- ble. home to the radio broadcasters, he noted logs were being drastically reduced. Mr. Wasilewski lived up to his billing that 60% of the petitions are against them. The commission had initiated a number (BROADCASTING, March 22) in both While on the subject of license renewal, of efforts to open its processes to the speeches, exhorting radio and television Mr. Wasilewski inserted a jab at the other public, including monthly en banc meet- broadcasters to become "tougher and industry association representing radio, ings of the commission and interested par- more militant." He told them both that the National Radio Broadcasters Associ- ties and regional meetings with the public "the day is over when a strong sales force, ation. He recalled that NAB's board of in a number of major cities. The chairman good engineering and imaginative pro- directors, at its annual winter meeting this announced that the program will continue graming are enough. In effect, you have year, voted to support a radio -only license next fall, with public meetings in Houston another department at your station - renewal bill -but, not, he said, one such (Oct. 19), Kansas City (Oct. 28) and a government." as NRBA has suggested. That proposal has radio call -in show in St. Louis (KMOx(AM]) Mr. Wasilewski, who has placed some of provision for allowing "reasonable" on Oct. 27. the blame for losses on the Washington amounts of access time on radio stations The new ethic has been demonstrated lobbying front on the NAB membership, to citizen groups and other members of in "some tough, decisive actions against a urged both groups to "contact your the audience. Mr. Wasilewski termed such few broadcasters who simply cannot con- congressmen." He asked for shows of provision a "trade off" for a longer license form to a decent standard of conduct," he hands at both sessions from those who in- term (seven years in the NRBA proposal). said. tended to do so on their return from the "Today five minutes- tomorrow drive So far, so good, he said in effect. But convention. A large majority at the radio time," he said. "We simply cannot allow there remains "one very large task assembly responded positively; response the government to get its foot in the door ahead," he said. "I refer, ladies and gentle- at the TV gathering was scattered. by requiring mandatory public access." He men, to the development of a rational, This was the first time in memory that called on NRBA, although not by name, coherent and pragmatic licensing and an NAB president split his annual state -of- to withdraw the plan. renewal policy." the- industry message for delivery to TV Mr. Wasilewski had other evidence of

Broadcasting Mar 29 1976 26 SRPall music all the time®

MEMO FROM: Jim Schulke

RE: ARB Rankings - Oct. /Nov.' and April /May, 1975

89% of the following SRP subscribing stations rank either 1st, 2nd or 3rd, Persons 18 +, 6 a.m. - Mid., , M -S, Total Area Av. 1/4 Hr. and /or Metro Share among all AM and FM stations in their markets:

Overall Overall Position 18+ Position 18+ AM or FM AM or FM A/M 0/N A/M 0/N

Albuquerque KOB -FM 1 - Lincoln KLIN -FM 5 - Appleton WROE 3 - Los Angeles KJOI 4 2 Atlanta WPCH 2 2 Louisville WVEZ 5 4 Baltimore WLIF 2 2 Memphis WEZI 4 3 Binghamton WQYT 2 Miami WLYF 1 2

Boston WJIB 1 2 Milwaukee WEZW 2 2 Buffalo WBNY 2 3 New Orleans WBYU 2 4 Cedar Rapids WMT -FM 2 - Oklahoma City KKNG 2 3 Charlotte WBT-FM 3 2 Ornaba KEZO 3 3 Chattanooga WYNQ 5 2 Orlando WDBO -FM 2 2 Cincinnati WWEZ 2 2 Pensacola WMEZ 2 - Colorado Springs KRDO -FM 1 - Peoria WSWT 1 - Columbus WBNS -FM 2 2 Philadelphia WWSH 1 3 Dallas KOAX 4 3 Pittsburgh WSHH 2 2 Davenport KRVR 1 - Portland WGAN -FM 1 - Denver KLIR 2 3 Raleigh WYYD 2 3

Des Moines KLYF 3 3 Sacramento KEWT 1 1 Ft. Lauderdale WLYF 1 - St. Louis KEZK 8 4 Fresno KKNU 1 1 San Antonio KQXT 4 3 Grand Rapids WOOD -FM 1 1 San Francisco KFOG 4 3 Hartford WKSS 2 2 Syracuse WEZG 3 3 Honolulu KHSS 4 2 Toledo WXEZ 3 4 Houston KYND 4 2 Topeka KSWT 2 - Huntington WHEZ 3 - Tulsa KWEN 3 3 Indianapolis WXTZ 3 3 West Palm Beach WEAT-FM 1 1 Jackson WLIN 1 - Wichita KBRA 6 5 Las Vegas KORK -FM 2 1 Youngstown WKBN -FM 1 -

Based on the latest ARB's there are: 13 overall NUMBER ONE stations 19 overall SECOND 16 in THIRD position 4 in FOURTH and 2 ranking FIFTH among all AM or FM stations in each market.

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Down from the Hill. Radio broadcasters at the NAB convention were: Roy Elson, NAB vice president for government relations, modera- received tips on how to make points with their congressmen from four tor; Harry M. (Chip) Shooshan, counsel to Representative Torbert Mac - House and Senate staffers. Attention focused on the mail: "Don't send donald's Communications Subcommittee; Nancy Nord, minority counsel an NAB form letter;' said one. "lt drives congressmen crazy." Said to the House Consumer Protection Subcommittee; Mary Jo Manning, another, "You send us a form letter and you'll get one back" They urged legislative assistant to Senator Ernest Hollings (D- S.C.), and Bill Pursley, the broadcasters to establish a personal and continuing dialogue with legislative assistant to Senator Richard Stone (D- Fla.). Miss Nord is the their senators and representatives. The participants from left to right daughter of Evans Nord, general managed of KEio -TV Sioux Falls, S.D.

"unfriendly" attitudes in government cir- tact their congressmen to block the Mr. Wasilewski wanted no misunder- cles. One is the proposal pending in both progress of performance royalty legislation standing. "Let me mince no words," he houses of Congress to require broad- and to seek provision in the copyright bills said. "Are we really serious? Is cable all casters to pay performance royalties to to prevent cable systems from deleting that great a threat? Our answer: yes -and record manufacturers and artists. He drew commercials from over -the -air signals and no qualifications." applause when he said, "if anything, they substituting their own commercials. Third, Mr. Wasilewski carried out his theme of [the record people] should be paying us." the FCC must not allow wholesale impor- war. Cable has allies, he said in effect: "the Another is the "misguided court deci- tation of distant radio signals by cable largely innocuous cable sections of the sion" that has forced the FCC to rule on systems, he said. copyright bill passed by the Senate, and radio program format changes. "It is none Fourth, he said, NAB must pressure the weak legislation being considered by of the government's business to prescribe Congress to take a stand against policies or the House." Cable has other friends on programing," he said. laws that discriminate against broadcast ad- the Hill, he noted. "You have only to read In his speech, Mr. Wasilewski diagnosed vertising. "They should begin by repealing the staff report of the House Communica- this ill will he thinks government harbors the cigarette advertising law." tions Subcommittee which promotes cable against broadcasting and came up with And, fifth, he said broadcasters must and excoriates the FCC for the 'overpro- these reasons: (1) there is a declining fight every government intrusion into pro- tection' of free television." And it's not respect among government employes for graming, including into radio formats and only up on the Hill that broadcasters face a the Constitution, the purpose of which he access time. battle in Washington over cable. There's said was to protect citizen rights against Finishing his radio speech with an ap- another on M Street, at the FCC offices: government intrusion; (2) too often peal for contributions to NAB's affiliated "You have only to look at the FCC, government presumes broadcasters guilty political action fund, the Television and enchanted with the prospect of a wired na- of various charges made against them, Radio Political Action Committee (TAR - tion, steadily eroding its own once without sufficient evidence to back up the PAC), Mr. Wasilewski told the broad- reasonably constraining cable rules under charges; (3) government "has become casters, "You are the doers, the ac- the pressure of its Cable Bureau which has overly responsive to negative elements in complishers, and the forward movers ... seen as its task the promotion of cable, our society," he said, a reference to the you are trying- instead of criticizing." while the Broadcast Bureau sees as its task citizen groups that he said "make their liv- Later the same day, Mr. Wasilewski ad- the regulation of broadcasting. ing by criticizing." He said it is ironic that dressed television broadcasters. His talk to "Better still," Mr. Wasilewski con- many groups are supported indirectly them did not cover the range of issues that tinued, "examine Chairman Wiley's through foundations by the same busi- his radio speech did. There was only one speeches to cable meetings and conven- nesses whose profits they criticize. Most of issue -cable, "cable as a mushrooming tions." the citizen group spokesmen "represent and unfairly competing distribution ser- The NAB president then used some of few but their own sour selves," he said. vice; pay cable as a newly threatening and the rhetoric for which broadcasters have "Nearly all the people they claim to repre- highly malignant offspring of the former." been criticized. "I question whether in sent have never heard of them" Mr. Wasilewski said the NAB had promoting cable, the commission is for- Mr. Wasilewski laid out the program for studied cable and pay cable "most getting its charge to act in the public in- the new militancy at NAB. First, he said, thoroughly" (although he later asked the terest. ... It is promoting a system in "we must obtain from the Congress a fair television broadcasters to supply the NAB which the affluent will get the good pro- and equitable license renewal law. It is very with "the facts that only you have " -a grams, and the rest of the American peo- tempting for some to keep us on the short response to criticism from FCC Chairman ple will get the leftovers -if there are any." leash of the three -year license and the un- Richard Wiley [BROADCASTING, Feb. 23] Mr. Wasilewski took another poke at the certainty of a renewal -a leash which can that the industry deals only in rhetoric in membership for not being involved in the be jerked periodically if we show signs of talking about the threat cable poses to fight - "If I could find the magic formula getting out of line." In Washington the over- the -air TV). The study has resulted to serve as an antidote for the apathy that previous week, however, he acknowledged in a "deadly conclusion: cable and pay ca- pervades our industry, I would compound that renewal legislation is probably out of ble are two massive reefs upon which our it "- before he moved on to what the NAB reach in this Congress. free television system may be ship- would be doing to aid in the struggle. Second, he said, broadcasters must con- wrecked," he said. Mr. Wasilewski put it on record publicly

Broadcasting Mar 29 1976 30 that "this industry is no longer con- defense for unlimited profits at any social ot . strained by the consensus agreement of cost. The First Amendment assures the 1971," which resulted in the FCC's 1972 access of multiple voices to the market- cable rules. NAB has complained since place of ideas. It does not assure protection that time that the cable industry has not of the status quo." abided by that agreement. He also noted Senator Hartke said FCC regulations that the NAB will become more active at such as the fairness doctrine and those the commission, promising filings im- governing equal employment opportunity mediately seeking rulemakings on and ascertainment do not "chill" broad- "several" matters, the first of which casters' abilities to express opinions, but would be on syndication exclusivity pro- rather assure the protection of the public tection for TV markets below the top 100. interest in the management of a scarce "Our objective, frankly, is to get the FCC resource. to reverse its present direction and start The senator enumerated specific griev- protecting the public's interest in free ances he has with broadcasting. "Is it television service," he said. really necessary that human violence be He concluded his speech with a final ex- exploited for acquiring and holding mass I N BOSTON* hortation to the troops. "It is time," he said, "for us to become militant advocates WNAC -TV of the system in which we all believe. It is time we fight for a system that serves all M -F 4:00 -5:30 PM the American people. Can we save our television system? With that dedication, I believe we can. But believe me, it's up to you"

Heir apparent on Senate side 0 RATING AND SHARE sends out DMA RATING AND SHARE early TOTAL WOMEN warning signals WOMEN 18 -49 to broadcasters WOMEN 25 -54 IN HEAD -ON MATCH -UP, Hartke, in line to succeed Pastore, MERV BEATS COMPETING says First Amendment is no shield for unlimited profits; criticizes TALK -VARIETY SHOW violence in programing, says rights BY 50% Hartke of viewers are more important than IN METRO RATING `survival of ... economic entities' television audiences? ... Does TV exploit NEW YEAR NEW THEATRE Senator Vance Hartke (D- Ind.), who is in violence because it's easy to write, cheap line to succeed retiring Senator John to produce and effectively conveys the ad- NEW SETS Pastore (D -R.I.) as chairman of the Com- vertisers message? ... Has programing munications Subcommittee if Indiana competion too often been a race for rat- voters decide to return him to the Senate ings rather than a chase for creativity ?" this year, addressed television broad- He said "it is reassuring to see the net- casters at the NAB convention in Chicago works begin to reasses the use of violence last week. And what he had to say was not in programing," but added that "family altogether reassuring to broadcasters viewing time seems to have compacted the whose most fervent wish is that the nightly violence into a very short time GRIFF! government will leave them alone. period when the viewer often has no other The senator called television "the most choice but a police drama or action - pervasive influence in our society today." oriented show." SHO But he told the audience that television The senator has a grievance too, with has a special responsibility to make sure TV news, which he again stated in ques- CO, _ 6 programing is not aimed just at attracting tion form: "Has it emphasized action and ST NAMES the largest audience; it must also enlighten visual impact over content and accuracy ?" IN SHOW BUSINESS and inform. He said a lesson of Watergate is that news BIGGER, BETTER, MORE "You must be the vigorous defenders of can be chilled by the government, yet the viewers' right to hear all manner and "controversial news stories will continue ENTERTAINING THAN EVER! form of thought and opinion," he said. to be a peculiar problem with broadcasting. IF MERV IS AVAILABLE IN "FCC regulations which achieve this pur- But I believe the television business pose should be viewed as minimum stan- should never feel threatened as long as it is YOUR MAR ti_ PLEASE dards, not as maximum performance. defending the viewer's right to hear, rather CALL, WR OR WIRE FCC regulations which do not assist you in than the industry's own right to unlimited serving the needs of your community profits." should be stricken from the books as Still another grievance is over broadcast- quickly as possible. ing's record of minority hiring. He said METR0111EDIA PRODUCERS "The First Amendment is your defense only 6.6 per cent of people in broadcast CORPORATIOD and should always be such, but you cannot management or production are from hide behind the First Amendment as a minorities. "How often has TV chosen the (212) 682 -9100 CABLE METPROEAST Broadcasting Mar 29 1976 31 *Source' S January 1976 easy way out of following the local com- He said: "As we approach the problems eliminating that basic local broadcast ser- munity prejudices, rather than challenging of broadband service expansion in various vice from many of the homes in a particu- sacred cows and stimulating free flow of communities, shouldn't the test be the lar community cannot be overlooked ?' thought and experience through minority right of the viewer to continue to have and Another question, he said, is "the growing opportunities ?" enjoy the maximum possible level of problem of competition and economic In anticipation of his taking over Sena- telecommunications services at the local concentration in the field of communica- tor Pastore's post, Senator Hartke said level rather than the survival of particular tions ?' Congress must explore potential threats to economic entities ?" He told the broadcasters that in the the First Amendment and the "integra- But, on the other hand, "Should new years to come Congress will come under tion of new technologies into the existing technologies be allowed to undermine the "significant pressure" from viewer in- telecommunications system without economic integrity of established informa- terest groups and called on the broad- damaging the existing levels of com- tion systems? ... The threat of cable or casters to communicate their own interests munity services." other broadband services effectively persuasively to the government.

Minow Karp Erlick Koehler Ford

Pro and con on cable. This NAB panel featured a return engagement panelists: (I to r): Russell Karp of Teleprompter, Everett Erlick of ABC, for Newton Minow (I), the former FCC chairman who gained a kind of George Koehler of Gateway Communications and Fred Ford of Pittman, broadcasting immortality for his "vast wasteland" speech 15 years ago, Lovett, Ford & Hennessey. The session was mostly a revisit to earlier pay and who moderated another controversial subject last week. The cable arguments.

served as moderator, a position that CBS "continue doing what it does best," that At NAB: a rerun News's Mike Wallace left vacant when he is, mass appeal programing would even was called away on an assignment for 60 benefit from the programing that pay cable of arguments Minutes. And there was, inevitably, some would eventually develop. reference to the "vast wasteland" speech To Mr. Erlick; such talk had no basis in over pay cable Mr. Minow, now practicing law in Chicago, reality. He said pay cable is already delivered at an NAB convention in Wash- "embarking on a course of supplanting Ford, Karp see pay as supplement; ington 15 years ago. Mr. Minow said he not supplementing free television, and ad- Erlick, Koehler call it death threat remembered the speech for two other ded: "It has devoted little or no effort to words it contained, "public interest ?' bring to the public the diverse new pro- Frederick W. Ford, former FCC chairman Those words or their equivalent were grams and services which it has promised who for the past decade has been promi- woven through the arguments of those on but never delivered ?' nent in cable television matters, and either side of the issue under discussion at How, he wondered, is the public interest Russell H. Karp, president of Tele- the assembly. served by placing in a pay system the prompter Corp., did what they could last Mr. Ford, who once served as president "many major entertainment attractions week to assure the nation's television of the National Cable Television As- and sports attractions now offered by com- broadcasters that pay cable poses no threat sociation and now, as an attorney in Wash- mercial broadcasting ?" .. How is the to their business, that pay cable is destined ington, represents various cable interests public interest served by wiring Manhattan only to supplement conventional televi- as well as having ownership interests in ca- and Beverly Hills and ignoring Harlem and sion. ble systems, said television's future can be Watts ?" But Everett H. Erlick, senior vice presi- read in broadcasting's past. As for Mr. Koehler, he has no doubt dent and general counsel of ABC Inc., and "Cable TV and cable pay -TV will not that if present trends continue, "pay cable George A. Koehler, president of Gateway supplant broadcast TV any more than will largely supplant and not supplement Communications, said in effect that if radio supplanted phonograph records or pay television." and the trends, he said, broadcasters believe that, they'll believe television supplanted radio or than "bewitched, bothered and bewildered" anything. Mr. Erlick also said if they wake satellite -to-home telecasting or other new him. For instance, how, he asked, can the up one day and find their business technologies will supplant cable TV," said Justice Department, the FCC, the staff of destroyed by pay cable, they will have only Mr. Ford. The new cable services will have House Communications Subcommittee themselves to blame. an impact on television, he acknowledged, and the Office of Telecommunications In short, the exchange had a familiar but each service will continue as in the Policy claim that television is unfairly pro- ring. Even the well known terms like past "to make more money than before; tected when "everything the local stations "parasite" (attributed to cable) and none will be supplanted, and, most of all, spend in producing programs is ap- "paranoia" (used to describe broad- the public will be better served." propriated at no compensation and resold casters' mental condition brought on by Mr. Karp saw pay cable as filling a "gap" by cable." He added that present copyright cable) were used. Only the forum was dif- he said exists in the programing now pro- proposals" will not begin to compensate ferent: a television assembly at the Na- vided by the networks, of offering services the local broadcaster." tional Association of Broadcasters con- for which television does not have the Copyrights figured prominently in the vention. spectrum space or the advertising support. discussion, and served to generate Mr. Mr. Ford was not the only ex- chairman Thus, the public would be the beneficiary Erlick's most heated comments. Mr. Karp on the program. Newton N. Minow, who of an emergent pay cable industry. Indeed, at one point asked any broadcasters "can't succeeded him as chairman in 1961, conventional television which . would get off their Eantipay cable] kick if the

Broadcasting Mar 29 1978 32 copyright bill now pending in Congress is approved." After all, cable television would lose the advantage broadcasters say Encouragement the base of free programing gives it. If ca- `r, ble pays copyright, he said, "the rules from Macdonald, should come off pay cable." But Mr. Erlick saw the copyright issue discouragement merely as an example of a brilliantly successful "snow job" by the cable televi- from Van Deerlin sion industry. He noted that the bill ap- Head House Communications proved by the Senate would cost the cable of Subcommittee says he wouldn't industry $7.5 million a year, 72 cents or give broadcasters license per subscriber per year, while a copyright in perpetuity, but he would bill being pushed by Teleprompter in the protect House would reduce those figures to them from being 'preyed upon'; $2.5 other congressman says, however, million and 25 cents. It's not "a fee" that that radio and TV should is under consideration, he said. "This is a IN DALLAS /FT. WORTH* ripoff." concentrate their efforts on copyright, since renewal bill Nor would the copyright bill be cable's KDFW -TV hasn't a chance in election year first success in winning support for its -F 3:30 -5:00 PM positions in government. Mr. Erlick House Communications Subcommittee recalled that the cable industry persuaded Chairman Torbert Macdonald (D- Mass.), the FCC to liberalize the distant signal speaking through art aide, told broad- rules, to cable relax restrictions on casters at the NAB convention that he will movies, and to repeal the leapfrogging and support a five year license term for radio program- origination rules. broadcasters and favors decreasing the Now, he said, "Mr. Karp asked me if I'll amount of paperwork that radio and TV be satisfied if Congress passes this bill. broadcasters have to cope with. He sup- Twenty-five cents per home per year! ports that, but not much more in license Don't be ridiculous." renewal legislation that he has said will be METRO AND ADI RAT Mr. Erlick warned that pay cable is not the subject of hearings sometime this year. AND SHARE AMONG ALL interested in ballet and theater, or other the day, and in the But on same same NETWORK AFFILIATED V's special programing, but in the "staples" forum, Representative Lionel Van Deer - of television programing- movies and lin (D- Calif.) told the broadcasters to HEAD -TO -HEAD AGAINST sports. If pay cable succeeds in obtaining drop the renewal issue this year and con- COMPETING TALK -VARIETY that programing, while avoiding payment centrate instead on copyright legislation. SHOW (4 -5 PM), MERV WINS... of underlying copyright, he said, the "free Mr. Van Deerlin, a former member of the METRO RATING AND SHARE system" will decline. And if that happens, Communications subcommittee, said that ADI RATING AND SHARE he said, in a mood reminiscent of NAB because this is a presendential and con- TOTAL ADULTS President Vincent Wasilewski's call for gressional election year, no other broad- militancy on the part of the broadcaster, cast- related legislation, aside from copy- TOTAL WOMEN "it will be our own fault." right, will be passed. WOMEN 18 -49 Mr. Koehler was militant, too, but in a Mr. Macdonald was not able to present WOMEN 25 -54 loose, flip style that delighted his audience his message in person because of failing of broadcasters. Cable operators, he said, health, but his words were read to the radio EW YEAR NEW THEATRE are like rustlers "who don't breed the session Tuesday morning by counsel for NEW SETS steer, feed the steer, nurse the beef, or his subcommittee, Harry M. (Chip) share the grief. They don't support it, they Shooshan. "If what your industry wants is don't transport it. All they do is rustle it, a license in perpetuity, guaranteeing ab- hustle it and proudly call themselves im- solute protection from any kind of M challenge," the congressman said, "I will provers of the breed" GRIFFIN HOW WITH THE GREAT ES IN SHOW BUSINESS BIGGER, BETTER, MORE ENTERTAINING THAN EVER! IF MERV IS AVAILABLE IN YOUR MAR -T PLEASE CALL, W R WIRE

IIIETROIIIEDIR PRODUCERS CORPORRTI00 Van Deerlin Shooshan (212) 682.9100 CABLE METPROEAST Broadcasting Mar 29 19' 33 `Source: ARB, January 1976 own and not be treated as the less casters, Mr. Van Deerlin indicated that he glamorous older sister of the television in- thinks broadcaster fears about the poten- dustry," Mr. Shooshan read to applause. tial "fragmentation" of their markets by "What you have started this week in cable are ill- founded. He recalled an alarm Chicago should be carried on -and you raised by a broadcaster in San Diego when have my blessings. All I can say is it's the cable system there expanded. The about time." latest evidence, however, has shown that He said radio's survival of the challenge TV sales in that market made the sixth of the newer technology of television has greatest gain in sales last year among all convinced him that the entire broadcasting markets in the country. The congress- industry can survive the challenges of ca- man's conclusion: "Farmers and cowboys ble, fiber optics and video disks. can indeed be friends." Golden year. Julian Goodman (center), He also said he questions the wisdom of Mr. Van Deerlin left the Communica- chairman of NBC, accepted the Interna- having the FCC involve itself in station tions Subcommittee at the beginning of tional Radio and Television Society's format changes and is "willing to leave 1975 to become chairman of another highest honor given on the occasion of such decisions to the marketplace?' Commerce Committee unit, the Subcom- NBC's 50th anniversary. Presenting the Mr. Van Deerlin had this advice for the mittee on Consumer Protection. But he award at the societys 36th annual Gold radio broadcasters: "Put aside license revealed his eagerness to return to Com- Medal dinner in New York March 18 was renewal" this year. "You can get 150 or munications in the tagline to his TV Jerome Feniger (r), president of IRTS. 210 members of Congress to co- sponsor speech: "Broadcasters are a hell of a lot Herbert S. Schlosser (I), NBC president renewal bills, but you shouldn't let that more fun to be with than manufacturing and chief operating officer, delivered an unnecessarily raise your hopes." And chemists." address at the ceremonies which besides, he told a TV meeting later the marked the first time a corporation has same day, "you look as if you have plenty received the Medal. Gold of stability even without a license renewal bill." not be a party to it ?' On the other hand, That broadcasters lost their fight for Word to wise "Nor will I be a party to laying open your renewal legislation in the last Congress investments to be preyed upon by those was everybody's fault except the NAB in radio: who seem to have a vested interest in staff's, Mr. Van Deerlin said. He recalled representing the public interest." that after the bill had passed both houses a complicated Recalling the multitude of witnesses in 1974, it died at the wire because House and the often emotional rhetoric that Commerce Committee Chairman Harley future's just visited renewal bill hearings in the last Staggers (D- W.Va.) refused to appoint the Congress, Mr. Macdonald called on the House's representatives for a House - around corner radio broadcasters to strip the issue down Senate conference on the bill. Mr. Stag- to bare facts this time around. And the one ger's reason was that NAB had gone back 'Million dollar consultants' testify fact that has impressed itself most deeply on a pledge to live with the House's provi- that tomorrow's broadcaster will face on him is that there are few signs of in- sion for a four-year license and instead increasingly sophisticated marketing stability within the broadcasting industry. helped engineer a successful floor amend- mix, media competition; both profits He rests his case on items such as the ment that raised the term to five years. and talent will be harder to come by following: (1) In 40 years, the FCC has Mr. Van Deerlin blamed the bill's death taken away only two broadcast licenses as a on Congress's way of doing things and on The NAB assembled five prominent ex- result of challenges, that of WLBT -(TV) the NAB membership and board, who ecutives for a general radio session at last Jackson, Miss, and those of the stations directed the staff to push for another year. week's convention and billed them as licensed to the Alabama Educational TV "You had that one pretty well won and you "million dollar consultants." They should Commission; (2) only one station, WHDH- blew it," he said, but added, "don't blame have called them "future shockers." TV Boston, has lost its license in a com- your guys in Washington ?' Dwight Case, president of RKO Radio, parative hearing, and it was "truly unique Mr. Van Deerlin said that next year was the lead -off speaker, and he envi- he said, (3) the number of stations that radio broadcasters might see some moves sioned a world in which computers have have been set for hearing as a result of in Congress to de- regulate stations in ma- access to each other. "With this kind of petitions to deny is "something like 10 in jor markets. unit," he said, "a timebuyer can make a the entire history of American broad- But his main concern in both speeches buy on your stations, send the copy, have casting," he said, and (4) the entire indus- was for the fairness doctrine -as a former it invoiced, pay the bill and the general try's renewal record is near perfect, with news commentator in his native Califor- sales manager may never know it hap- 99.32% of all applications for renewal nia, he is against it -and for two recent pened." He also noted that supermarkets granted in 1972, 99.19% in 1973 and FCC decisions he feels have eroded the and department stores are beginning to 99.69% in 1974. spirit of the laws governing political broad- use computerized payment and inventory "This, I submit, is not a history of reck- casting. The first was the decision over- systems so that "at 9 a.m. on Monday less action by the commission, the public turning WGN -TV Chicago's policy of selling morning, you'll know what kinds of items interest groups, or anyone else for that time to candidates only in parcels of more and how many items were sold in your matter," he said. "Nor does it support the than five minutes. The second was the marketing area?' allegation that broadcasting is in complete FCC decision that an interview with the What this will do, Mr. Case said, is and utter disarray because of the in- President, run as a five -part series on the "change the complexion of the salesman stability created by radical and trouble- wcKT(TV) Miami evening news, was ex- you must have" A salesman "with some public interest groups hoping to get a empt from the equal time law. charismatic qualities and an American Ex- piece of the action." He continued, "I Both decisions went in favor of the press card can no longer do it" he said. know what you know -that broadcasting President, the man in the best position to Mr. Chase said the new salesman will has been good to you; that it is and looks influence the commission, Mr. Van have to be a "well- founded, well educated as though it will remain profitable, and Deerlin said. But he added that he is marketing man -a merchandising ex- that it is stable when contrasted with most satisfied that Mr. Ford knew nothing of pert." The new types and amounts of in- other industries." these two cases. The second case par- formation that will be supplied by sophisti- Mr. Macdonald opened his speech with ticularly, he said, was a "terrible twisting" cated computer systems will mean that a tip of his hat to radio and to the NAB for of Section 315 of the Communications broadcasters will not only sell from the tra- giving radio its own program at the annual Act, the equal time law. ditional audience ratings, but from ratings convention. "You should stand on your In his speech to the television broad- of "how much your station sold ?' A lot of

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Energy for Today ... And Tomorrow AMA> COAL COMPANY 105 South Meridian Street Dept. 970-J Indianapolis. Indiana 46225 salesman "are not prepared tor this," he said. And he made it clear he was not talking blue sky. All this is a "short time down the road," he said. His one suggestion for finding the new type of salesman: "Find men who have never heard of Arbitron, Pulse and Trendex." He was followed by Clint Formby, presi- dent of several small- market radio stations in Texas, addressed the who future of Two cents' worth. Presented at this NAB general radio session were five "million dollar small- market radio. Times, he implied, are consultants" who offered advice for the future of the medium. Prognosticating were (I -r): going to be tough. "One third of the Dwight Case, RKO Radio; Clint Formby, head of a group of Texas stations; Dick Harris, market stations will be located in small- Group W; Don Jones, PSB Radio Group, and George Wilson, Bartell Media. Moderator in the next depressed areas five years," he (standing) was Miles David, Radio Advertising Bureau. predicted. He did not mean, however, that those stations would be going under. He these challenges, radio broadcasters are attempting to control costs. said, however, that if small- station man - going to have "to work harder and become Mr. Harris also pointed to a trend in agement is not geared to a 7 % -10% in- a little bit smarter." radio- changing co -owned FM call letters crease in revenues every year, they might. Next to speak was Dick Harris, presi- to differ from the AM's. He said the same Mr. Formby had some other prognosti- dent of the Group W radio stations, who calls for AM -FM combinations are causing cations: computers will cut costs and in- said that radio "is in the midst of a very "an undertermined amount of listener crease capabilities; automated systems will good business period ?' But radio stations confusion." Group W is convinced that be used to some extent by all small - are feeling now and will increasingly feel in that confusion is sufficient enough that it market stations in the next five years; AM the years ahead the pinch of rising costs on will ask the FCC to look again at a petition stereo will become an important factor in profits. Station management must become it rejected last year that sought to have the the next five years; radio news will become more cost -conscious, he said. He noted commission institute an inquiry into the increasingly important; sales will continue how group W cut back its Washington effects on audiences of dual call signs. to reach records but profits will not keep news bureau to analysts and commenta- And all of the changes that are being pace with income. He also injected a warn- tors only and added AP Radio and ABC brought about in radio mean that there is ing about present and new technology: Information as an example of more effi- going to be a "greater emphasis on man- There is an "absence of qualified cient use of resources. He said there are agement, marketing and measuring," he engineers." This, he said will be "a real "many who believe that to do more is to said. challenge in the future." do better." He has concluded that often The fourth consultant was Donald Despite all these challenges, "the future "the simplest way is the best," and he Jones, president of the PSB Radio Group. is bright," Mr. Formby said. But to meet urged the audience to keep that in mind in He dwelt on radio economics and finance. He urged radio managers to be aware of the medium's larger money picture: "Track your revenues as a percentage of the gross national product; as the economy FEATURED BY grows, are you growing with it, standing still or going backwards ?" He also said AMERICA'S OUTSTANDING radio stations need expert help. "Meet with your banker or accountant and have MEDIA BROKER them make some forecasts for your sta- tion's business. Mr. Jones saw some disguised dangers in radio's financial picture. "The last three years have seen radio decline as a percent- West Coast age of the gross national product," he said. "In 1975, the GNP had a 2% decline, ad- $375,000 justed for inflation; adjusted for inflation, radio decreased 1 %." He also noted the squeeze of rising costs. "Radio expenses First Time Offered are expected to increase annually at 8 °/6 -9 %," he said. Mr. Jones said radio is not making the Excellent full time AM and FM combination. Only sta- most of itself. "Radio people admit they tions in some 18,000 population trading area - isolated don't understand pricing," he said. from other signals, yet easy to reach by car or airline. "Radio rates could be 100 % -200% higher in comparison with other media," he Most equipment brand new. Five acres of real estate. claimed. College town in heart of all recreation. 29% down and "The bottom line," Mr. Jones said, "is long term payout if qualified. more attention to the financial numbers of the business." Last to speak was George Wilson, chief programer for the Bartell Media stations. &COMPANY,INCe He, like those who preceded him, said that BLACKBURN radio is going to have to fight a hard battle against escalating expenses. "The long- RADIO TV CATY NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS hair, hippy, freaky, disk -jocky programers are on the way out," he said. Programers, WASHINGTON, D.C. CHICAGO 60501 ATLANTA 30311 BEVERLY HILLS 90212 20001 333 N. Michigan Ave. 400 Colony Square 9485 Wilshire Blvd. he said, now have to become "more 1725 K Street, N.W. (312) 346-6460 Suite 510 "(213) 274 -8151 businesspeople." Even the DJ's, he said, (202) 331 -9270 76 -11 1404) 692.4855 3 -26 have to become more business -minded. Mr. Wilson had some criticisms for

Broadcasting Mar 29 1976 36 radio, too. "We have to quit overesti- KSLY(AM)- KUNA(FM) San Luis Obispo, affiliate on channel 33 with 871 kw mating the tastes of the American public," Calif.: Sold by KsLY Broadcasting Co., the horizontal visual, 174 kw horizontal aural he said. "The stations who make the AM to KsLY Inc. and FM to KUNA Inc. for and antenna 995 feet above average ter- money are the ones that serve the com- $535,000 plus $50,000 noncompetition rain. munity," he said. "We have to do the covenant. Seller is owned by Homer Odom research and find out what the people who has no other broadcast interests. Buy- want." ing corporations are both owned by Michael Rovell, attorney; Drs. Gerald Winegard and Daniel Lassman, dentists, NAB forum and Drs. Pasquale De Marco and Murray turns on NAB: Changing Hands Rosenberg, physicians, all of Chicago. KSLY is on 1400 khz with I kw day, 250 w Hooks holds Announced night. KuNA is on 96.1 mhz with 3.8 kw The following broadcast station sales were and antenna 1,410 feet above average ter- association reported last week, subject to FCC ap- rain. proval: Other sales approved by the FCC last lacking in WGAL -AM -FM Lancaster, Pa.: Sold by week include: KzRK(AM) Ozark, Ark,; Steinman Stations to Hall Communica- WHAN(AM) Haines City, Fla.; WKRW(AM) affirmative tions Inc. for $850,000. Seller, owned by Cartersville, Ga.; WLCB(AM) Buffalo, Ky.; John F. and estate of J. Hale Steinman and WKKS(AM) Vanceburg, Ky.; KESM -AM -FM action plans families, also owns WGAL -TV Lancaster; El Dorado Springs, Mo.; KOKN(AM) WDEL(AM) -WSTW(FM) Wilmington, Del.; Pawhuska, Okla. (see page 76). Final session turns into dispute WTEV(TV) New Bedford, Mass. (Provi- WRBT(TV) Baton Rouge: Rush Broad- over charges that organization dence, R.I.), and publishes Lancaster In- casting Corp., licensee, sold by Richard O. fails to hire enough minorities on telligencer-Journal and New Era. Prin- Rush, Ramon V. Jarrell and Southern staff, doesn't provide 'dialogue' cipals in buyer are Robert M. Hall and Educators Life Insurance Co. to Corporate between broadcasters and outsiders; Donald Laufer who also own WICH -AM -FM Communications Group Inc. for $200,000 there's less heat on other issues Norwich, Conn.; WNBH(AM) -WMYS(FM) plus about $2.75 million corporate debt. New Bedford, Mass.; wusi(AM) Lockport, Mr. Rush is principal and board chairman Minutes before the closing of the final ses- N.Y.; WBVP(AM) -WWKS(FM) Beaver Falls, of American Public Life Insurance Co. sion of the National Association of Broad- Pa., and WETE(AM) Knoxville, Tenn. which has sold WAPT(TV) Jackson, Miss. casters convention last week, an issue that WGAL(AM) is on 1490 khz with 1 kw day, (see above). Mr. Jarrell has no other had been threatening to erupt for three 250 w night. WGAL -FM is on 101.3 mhz broadcast interests. Buyer is owned by days finally did. The general assembly with 8.5 kw and antenna 940 feet above Jules B. LeBlanc III (70%) and Cyril E. featured a panel of four FCC members, average terrain. Broker: Blackburn & Co. Vetter (30%), Baton Rouge attorneys with but the issue was the NAB itself -its atti- KCLU -AM -FM Rolla, Mo.: Sold by Rolla various business interests. WRBT is ABC tude toward minorities, its employes and Broadcasters to Progressive Broadcasting Co. of Missouri for $225,000. Seller is owned by Roy D. Stanley, who has no other broadcast interests. Principals in buyer are Edward W. Moynahan and Ray L. Hicks Jr. Mr. Moynahan is general man- ager and Mr. Hicks sales manager of NORTHEAST KwRE(AM) Warrenton, Mo. KCLU(AM) is 1 kw daytimer on 1590 khz. KCLU -FM is on 94.3 mhz with 2.8 kw and antenna 295 feet above average terrain. MEDIUM MARKET Other sales reported at the FCC last week include: WTUB(FM) Troy, Ala.; WSLT- AM-FM Ocean City, N.J.; KMIO(FM) Sinton, Fulltime Regional Tex.; KIxx(AM) Provo, Utah (see page 76). Approved Price: $525,000 The following transfers of station owner- ship were approved last week by FCC; including real estate. Terms to qualified buyer WAPT(TV) Jackson, Miss.: Sold by American Public Life Insurance Co. to Call: Milton Q. Ford or Lewis C. Hopper, Dr. Curtis D. Roberts, Robert G. Nichols, William Neville III, H. Roger Gardner, Washington, D.C. office Dr. Louis A. Farber and Dr. Russell Bir- mingham (one -sixth each) for $500,000 plus assumption of about $3 million in liabilities. Principal in seller is Richard O. Rush who is board chairman of American JP:meAta -.7a/nte4 fhteif4 Public Life and has sold WRBT(TV) Baton INC. Rouge (see below). Dr. Roberts, Pearl, America's most dynamic and experienced media brokers. Miss., physician, and Mr. Hopper own one -third each of WLIN(FM) Jackson. Drs. WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 -3456 Farber and Birmingham practice in Jackson and Nashville, respectively. Mr. CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 Nichols is Jackson attorney, and Mr. DALLAS: 6060 No. Central Expressway, 75206 (214) 691 -2345 Neville is in Jackson and Memphis retail clothing and Jackson restaurant busi- SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 nesses. WAPT is ABC affiliate on channel 16 with 794 kw visual, 158 kw aural and Brokers of Newspaper, Radio, CATV 8. TV Properties antenna 1,166 feet above averaged terrain.

Broadcasting Mar 29 1976 37 that `Broadcasters talk to minority groups in their communities all the time. There is no need to bring them to Chicago so broadcasters can talk to them there?' Before the NAB became the focus of the discussion, Chairman Wiley and his col- leagues- Commissioners Hooks, Lee and Abbott Washburn- responded to the usual gamut of questions from the broad- casters. On most questions, the commis- sioners were in general agreement. But Commissioner Hooks showed some day- light between himself and the other mem- bers on some. Fielding for the FCC. The commission was on the receiving end of broadcasters ques- On the question of radio program for- tions at this panel session last Wednesday. (I to r): Chairman Richard E. Wiley and Com- mats, for instance, Chairman Wiley stated missioners Robert E. Lee, Benjamin Hooks and Abbott Washburn. his well -known concern over court opin- ions requiring the commission to involve staff, and its participation in the conven- tify himself asked, "How can the NAB itself in format matters when members of tion. help any station when it has no affirmative the public object to changes. He noted that Before the brief but spirited exchange action program of its own ?" the commission has issued an inquiry on ended, FCC Commissioner Benjamin L. "We have one under study at the pre- the matter, seeking comment on what the Hooks, who had found himself in the mid- sent time," Mr. Wasilewski said. He also commission's responsibility is on the mat- dle, indicated he would remain involved in said that minorities constitute 12% of the ter and on the First Amendment ques- the issue. He said he would speak to NAB association's employes, and that two more tions involved. officials about developing an affirmative blacks -a man and a woman, both profes- Commissioner Hooks said that although action plan for hiring minorities and about sionals -are being added to the staff. in the past he has agreed with the chair- the possibility of making an affirmative ef- Commissioner Hooks, observing that man's position, he feels that, unless the fort, also, to have minorities on hand at commissioners sometimes concern them- court opinions are overruled by the the NAB convention next year, in Wash- selves in areas in which they have no Supreme Court, the commission should ington, to permit them to engage in a regulatory authority, made an offer Mr. seek to develop means for implementing "dialogue" with broadcasters. Wasilewski did not refuse. He would, he those opinions. As for the first point, he said in a joking said, help the NAB develop an affirmative Commissioner Washburn said, for in- manner that still had an edge to it, that the action program. stance, that one criterion the courts have NAB should be greatful that the FCC does Then Mr. Marshall took the floor asked the commission to consider is the not license it. "They couldn't get a license microphone. He said the NBMC is respon- uniqueness of a format; the commission, without an affirmative action program." sible for 85% of the petitions to deny but Commissioner Hooks said, should try to NAB president Vincent Wasilewski said a does not relish the process; it would prefer define that term. To Commissioner Wash- plan was being developed. to have the NAB as a "forum" for a burn, the prospect of seven commis- As for the second point, Commissioner dialogue with broadcasters. sioners and judges of the court debating Hooks said, "I hope the NAB will see the "But," he said, "we've been shut out. what is rock and acid rock is "staggering ?' wisdom of having minority groups talk to "I want to make sure broadcasters under- And on the question of whether ratings members at the convention.' stand we don't want this. But since we're would not indicate what the public is in- The issue began developing a few days shut out, we have no choice." terested in, Chairman Wiley said, yes, but before the convention, when Pluria Commissioner Hooks supported the call broadcasters are supposed to serve mi- Marshall, chairman of the National Black for a "dialogue." Talks are better than nority tastes as well as trying to appeal to Media Coalition, wrote to FCC Chairman litigation, he said, adding that "I hope the mass audiences. Commissioner Hooks Richard E. Wiley and members of Con- NAB sees the wisdom of this." And he agreed there should be a "balance" be- gress scheduled to address the convention said that after his talks with NAB officials, tween efforts to serve mass and minority to complain about the NAB's employment he feels there is a chance for dialogue next audiences. But he went further to indicate policy and about an alleged "explicit" year. "If you have things to say," he said, support for the proposal of the National policy of excluding members of the public "it's best to sit down across the table and Citizens Committee for Broadcasting that from the convention program. He also dialogue. The NAB can play a role in this." broadcasters devote one hour of prime urged them not to attend. Two of Commissioner Hooks's col- time each week to public affairs program- None withdrew. But Commissioner leagues supported his call for dialogue. ing. "I'm not sure that's not a good idea," Hooks said he was concerned and would "The increase in petitions to deny results he said. He indicated he felt the pressures probably comment on the matter publicly from a lack of dialogue," Chairman on managers to maximize profits at the ex- at the convention (BROADCASTING, March Richard E. Wiley said. "I'm for solving pense of things like public affairs program- 22). problems in the public sector without ing can be overpowering. The comment he did make was not im- making a federal case out of them ?' And On other matters: promptu. Earlier in the week, James Commissioner Richard E. Lee said, all The commissioners said satellites are Hulbert, NAB executive vice president for commissioners agree on the value of a growing force in broadcast transmissions. public relations, approached him. And the dialogues. Commissioner Washburn said that by the two decided he would talk to NAB offi- All of which left some NAB officials end of the year all three commercial net- cials following the convention. somewhat exasperated. They contended works will be using satellites for at least It was a comment from Arden Booth, the convention is designed as a service for part of the broadcast day, while the Public KLWN(AM) Lawrence, Kan., that set up the broadcasters, not as a forum in which out- Broadcasting System plans to use satellites discussion that dominated the final side groups can participate. They also said in the next two or three years. He also said minutes. Small- market stations like his, that although there were not, as in past that pay cable operators are using 26 earth he said, were having trouble finding quali- years, minorities on the program, the stations and will be on 60 by the end of the fied minorities to employe. He wanted NAB distributed free admissions to the year. the NAB to set up a committee to help convention to 45 Chicago area blacks in- Commissioner Lee also said that direct deal with that problem, and Mr. terested in entering broadcasting, and that satellite -to -home broadcasting, which Wasilewski thought that could be ar- the policy regarding such fee admissions could have a severe impact on the viability ranged. had not changed. of individual stations, is technically feasi- But later, a black man who did not iden- One NAB official,moreover, said later ble but, he and his colleagues agreed, not a

Broadcasting Mar 29 1978 38 very likely development. Internationally, they are the subject of considerable con- troversy; domestically, Chairman Wiley noted, "localism" is the keystone of the broadcasting system. Accordingly, Mr. Lee noted, local service "may well be the strongest argument against direct satellite broadcasting." Commissioner Lee said he has spent his adult life -he has been a member for more than 22 years- attempting to im- prove the lot of UHF broadcasting. But, he said, "we're not here to guarantee profits but a correct atmosphere. We've done So says the staff. Another nuts -and -bolts panel at the NAB featured FCC staff members that." He noted that the commission suc- (I to r) Wallace Johnson, Broadcast Bureau; Richard Shiben, Renewals and Transfers; cessfully pushed for all-channel set legisla- William B. Ray, Complaints and Compliance; Paul Putney, Broadcast Bureau, and Martin tion 15 years ago, and is now requiring de- Levy, Broadcast Facilities. tent tuning on sets. And Chairman Wiley noted that the commission has undertaken active for three years because of financial courts is still open to us, the FCC and research projects, including one to design problems. license renewal path is still open to us, and an improved television receiver, to aid Rising in the audience at an NAB con- direct action in the streets is still open to UHF further. vention session on equal employment op- us." All commissioners agreed that it was portunity, Mr. Jackson said the presiden- In answer to Mr. Jackson's plea for im- too soon to tell whether family viewing, in tial primaries underscore the discrimina- mediate relief from the FCC, James Hob- effect since September, was a "success" - tion "we have always been aware of." In a son, chief of the FCC renewal branch and that is, in reducing the amount of gratui- longer statement issued later, he said, "we one of the panelists at the NAB session, tous sex and violence seen on television see white presidential candidates; with said the commission has decided that it between 7 and 9 p.m. Chairman Wiley said white campaign staffs; dealing primarily cannot go so far as to dictate the place- in any event the commission has no plan with white political issues; being ques- ment of minority employes in particular to enforce "the industry effort," one that tioned by white reporters with a white positions in the industry. He added that he has resulted in a court suit in which Holly- perspective; being analyzed by white net- thinks the networks are "probably far wood writers and producers are seeking a work analysts and commentators ... It is ahead" of other broadcasters in minority court ban on enforcement of the policy. that kind of blatant racism that makes us employment. Despite the suit, which alleges that the damned angry. We don't like it, and we Mr. Jackson also took a jab at the NAB commission forced the networks and the don't intend to take it any longer" for failing to place one of its own staff NAB to adopt the policy, commissioners Mr. Jackson said blacks are outraged members on the EEO panel, an action he Washburn and Hooks felt no hesitance that there are "too few" of their number said reflects the association's "cavalier at- about expressing concern about sex and working on network news staffs behind titude" toward EEO. violence on televison. Commissioner the scenes and in front of the cameras. He The same had been said before Mr. Hooks in addition, said the commission said "we want equal opportunity as well as Jackson spoke, by Pluria Marshall, chair- "is under a great deal of pressure from the compensation to overcome historic dis- man of the National Black Media Coali- public on the issue, and it's in the best in- crimination," and demanded that the tion. Mr. Marshall charged that NAB has terest of the broadcasters to deal with it." three networks disclose the numbers of no affirmative action program of its own But for all of that, and more, it was the blacks working for their news shows, par- and said it should be represented on the flap over the NAB's policy regarding mi- ticularly the morning and evening pro- panel. And when Mr. Jackson again noted norities that topped the show. Perhaps for grams, special presidential primary reports NAB's absence, a broadcaster in the au- that reason, NAB officials leaving the hall and the regular interview shows. dience shouted back, "We're all broad- thought it worth mentioning that some Operation PUSH also wants the net- casters and we're here :' he said. "Without staffers were remaining in Chicago that works to put blacks on their boards of NAB, you wouldn't be here. NAB pro- day to confer with representatives of sta- directors. Mr. Jackson said, "If they vided the space." tions there about reopening the city's choose to ignore us or to not take our just Another broadcaster, a woman who skills bank, the center for developing a demands seriously, then we will have to identified herself as a station manager, pool of minorities from which the stations escalate our campaign to expose their said she does not care what color, creed or can draw for employes, which has been in- institutionalized racism. The path of the race job applicants represent. "If they can

Jackson throws We are pleased to announce the closing racism charges of our recent transaction: at the networks $16,100,000

PUSH head speaks from floor TELEVISION STATION WLWC - COLUMBUS - O. during Chicago EEO session, condemns news staffing in campaign, Sold "lìl demands larger role for blacks; OUTLET COMPANY - PROVIDENCE, R. I. Marshall makes same complaint; Hobson says FCC won't dictate particular placements to industry HOWARD E. STARK Brokers - Financial Consultants The Reverend Jesse Jackson, president of Operation PUSH (People United to Save NEW YORK, N. Y. 10022 (212) 355 -0405 Humanity), accused the networks last 445 PARK AVENUE week of being racist in their news staffing

Broadcasting Mar 29 1976 39 fully implemented. Representative Macdonald, in the Wiley promises speech read for him by Harry M. (Chip) Shooshan, the subcommittee's chief EEO enforcement counsel, noted that setting the cutoff for filing the programs at 10 employes would Subject comes up in NAB panel exempt 59% of all radio stations and, at that also promises more help 15, 73 %. The present cut -off is five, which in third -class operator licensing exempts 23 %. Jackson Chairman Wiley, as he has before in FCC Chairman Richard E. Wiley is being answer to such criticism, said that, in do the job, I want them ... I've got dogged with criticism of the FCC's pro- terms of the 119,000 jobs involved, the enough problems making money and posal to exempt stations with up to 10 or commission proposal would cover most of keeping a station where it ought to be." 15 employes from the requirement to file them -110,000 if the cutoff is 10, 90,000 The panel session had not intended to Equal Employment Opportunity affirma- if it is 15. debate the merits of EEO policy. Rather it tive action plans. Representative Torbert And, to the questioner at the assem- was to be a guide to broadcasters on how H. Macdonald (D- Mass.), chairman of the bly -who identified himself as a teacher to meet the FCC's standards. The House Commications Subcommittee, laid and student of broadcasting, as well as one panelists accordingly were all associated that criticism on him at an oversight hear- who is looking for a job in it- Chairman with the industry or the FCC, and in- ing earlier this month (BROADCASTING, Wiley said, "EEO is a fact of life." It's a cluded Cecil Forster Jr., Group W, as March 8) and again last week, in re- law of the land, he added. moderator; Lawrence Cohn of the Wash- marks read for him at the National As- He noted no station is exempt from the ington law firm of Cohn & Marks; sociation of Broadcasters convention. requirement to maintain an EEO program. Marilyn Solomon, KCOP(TV) Los Angeles; What's more, a questioner at a radio as- But the proposed exemption from the fil- Lionel Monagas, chief of the FCC indus- sembly at which Chairman Wiley and ing requirement, he said, is a result of the try EEO unit, and Mr. Hobson. members of the commission staff were staff's feeling that the commission's re- Mr. Cohn told the broadcasters that his featured cited the proposed exemption in sources could be better apportioned if the experience shows that licensees hurt questioning whether the commission was commission concentrated on fewer sta- themselves unnecessarily by not keeping doing anything to open up jobs in broad- tions. current records of efforts to reach prospec- casting. Much of that was familiar. But there was tive minority applicants. He said licensees If nothing else, the criticism is drawing a new note of urgency when he said: should maintain a file of all letters, phone from Chairman Wiley repeated assertions "We're not backing away from EEO. calls, advertisements and interviews so of his acceptance of the moral and legal We're very serious about programs. If you that they will be able to document their basis for requiring broadcasters to comply don't have a program, you're looking for affirmative action plans if challenged some with the commission's EEO rules, and his trouble." time in the future. determination to see to it that the rules are The questioner's concern about jobs

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Broadcasting Mar 29 1976 40 Harris leads the way in transmitter engineering.

Progressive IF Modulation. Direct Carrier Introduced in Harris color Series television transmitters. Simplicity Frequency of IF MODULATION results in Modulation. nearly perfect signal linearity for Modulation. Another First -Harris Progres- superb color fidelity. Harris was first with this FM sive Series Modulator in the design, where the oscillator MW -1, 1kW solid -state AM trans- Pulse Duration operating at the transmitted mitter is highly efficient, is DC frequency is modulated, thereby coupled, has excellent transient Modulator. providing greater carrier stability response, and requires no modu- and unsurpassed frequency lation transformer, reactor or This exclusive, Harris -designed response. filter inductor. AM modulation system is nearly For complete information about 90% efficient! This means the any of these transmitter advance- Harris MW -50 and MW -5 offer ments, write Harris Corporation, less power consumption than any Broadcast Products Division, other 50kW or 5kW transmitter. Quincy, Illinois 62301.

ell HARRIS COMMUNICATIONS AND W INFORMATION HANDLING was not limited to the proposed exemption Beyond EEO and ATS, there was, as in And in response to another question, from the filing requirement. He seemed every meeting between representatives of Chairman Wiley had some more en- worried, too, about technological unem- the commission and broadcasters, concern couragement for anyone interested in get- ployment resulting from the commission's about the difficulty in obtaining third -class ting help in preparing for a third -class move toward authorization of automated operators. Why not permit a person who exam, which has proved difficult, if not transmitters. (BROADCASTING, March 22). has passed the test to start work im- impossible, for large numbers of ap- But on that point, also, there was reas- mediately instead of waiting the time it plicants over the years. If a sufficiently surance -for him, if not for broadcasters. takes for the commission to process the large group interested in forming a study Wallace Johnson, chief of the commis- papers and send them to the licensee? seminar with an engineer from a local sion's Broadcast Bureau, said that the Mr. Johnson said relief of that sort is Field Operations Bureau office can be col- commission was interested in taking ad- under consideration and would be offered lected, he said, call the office. "We'll vantage of technological advances and that soon. He also said a new handbook de- make an effort to help." new equipment would in time make it signed to aid applicants for third -class possible to eliminate the operator at the operators to pass the exam has been transmitter. "But," he said, "the mainte- issued. "It answers the complaint that you Shiben and lawyer nance part of the operation will still be im- couldn't study material we had and pass port.... Personnel needs will change." exams," he said. on new primer on ascertainment: yes, but.. . FCC renewal and transfer chief One Buy in Northern Michigan notes `liberalized' requirements'; attorney notes their pitfalls

Is All You Need! The difference between an FCC official who helped develop the new primer that WWTV /WWUP -TV renewal applicants are to follow in ascer- taining community needs and a com- munications attorney with clients' in- Daytime (9:00 am -4:30 pm average) WWTV/WWUP-TV Station M2 Station 413 Total Adults 23,000' 10.000 2,000 terests to protect, is that the former tends Total Women 18,000' 8,000 2,000 to be expansive in discussing the manner Total Men 5.000* 2,000 - Total Homes 15,000' 8,000 3,000 in which the commission has "liberalized" its requirements, the latter, Early Fringe (4:30 -7:30 pm) cautious in applying that liberalization to Total Adults 48,000* 30,000 5.000 Total Women 27,000* 17,000 3.000 real -life situations. Total Men 22,000' 13,000 2,000 That at least seemed to be the case with Total Homes 33.000* 20,000 5,000 Richard Shiben, chief of the FCC's Prime Access (7:30 -8:00 pm) Renewal and Transfer Division, and Alan Total Adults 67,000" 29,000 21,000 Naftalin, of the Washington law firm of Total Women 38,000` 14,000 12.000 & Total Men 31,000* 15.000 9,000 Koteen Burt, during a workshop on the Total Homes 42,000" 18.000 12,000 new primer at the NAB convention last week. There was no real disagreement be- Prime Time (7:30 -11:00 pm) Total Adults 70.000* 46,000 16,000 tween them, but Mr. Naftalin offered a Total Women 38,000' 24.000 9,000 kind of "yes -but" tail to some of Mr. Total Men 32,000* 22,000 7,000 Shiben's remarks. Total Homes 45,000' 28,000 10,000 For instance, in discussing the kind of 'More Than Next Two Stations Combined! random sample that would be adequate to meet the requirement for a survey of the general public, Mr. Shiben said it would be We dominate this market with enough for a broadcaster simply to pick top CBS programming that every 30th of 33d name out of the reaches our $2,024,269,000 telephone book. "We don't expect a pro- consumer -spendable- income fessional survey," he said. market with its healthy $11,386 Mr. Naftalin said that the more profes- CSI per household. ** sional a survey, in fact, the likelier an op- Just choose WWTV/ ponent of a station's renewal application would be to attempt to pick it apart. But, WWUP-TV and call Avery- he also said, random samples seem to Knodel today for our easy -to- result in under- representation of women rates make take that this one and minority groups. As a result, he said, of your best buys. It's the sure special efforts should be made to secure way to reach the most homes their views. in Northern Michigan. There was a measure of disagreement also on the question of the reporting and documentation "Source: ARB February 1975 requirements that would "Source: SRDS February 1975 be expected of stations exempt, on an ex- perimental basis, from the formal ascertainment requirements -those in ae "allot graG'onro communities of less than 10,000 popula- tion .ALAMArG BATTLE CREEK WWTV/WWUP-TV that are outside of any statistical ..IaaµFC4 °,eILLAc metropolitan area. Channel 9 A CBS Affiliate O Channel 10 Mr. said flatly, WW Y/S:M Shiben "None. We're not CADILLAC- TRAVERSE CITY / SAULT STE. MARIE oLM.r/kL: , going to inquire into the methods [such rL"a"'" se.MEe Avery- Knodel, Inc., Exclusive National Representatives AMEG -T1/ SIOUX CITY. IOWA stations] have used" to ascertain needs. But, Mr. Naftalin wondered, what hap-

Broadcasting Mar 29 1976 42 AS SHAKESPEARE SAID,

" e or`Wmean

cm cause ariffk "Good name in man and woman, dear my lord, Is the immediate jewel of their souls; Who steals my purse steals trash; 'tis something, nothing; 'Twas mine, 'tis his, and has been slave to thousands; But he that filches from me my good name Robs me of that which not enriches him, And makes me poor, indeed. "2

1 `_Speak the speech, I pray you, as I REALTOR° pronounced it to you ... "3 REALTOR'. The term has only been in existence since 1916. It was adopted by the National Association of Real Estate Boards (now the National Association of Realtors) to use exclusively in "Suit the action to the word, the word to the identifying its members. So the term Realtor isn't even part of action, with this special observance ... "6 the English language. It's a registered collective membership mark. In the interests of accuracy, it's important to use the term Realtor correctly. You won't have any trouble because there's only one thing to remember: "I cannot tell what the dickens his name is ..."4 When you talk about people in the real estate business, make Specifically, it identifies real estate professionals who are mem- sure they're members of the National Association before you bers of the National Association of Realtors and subscribe to its call them Realtors. If they're not members, or if you're not sure strict Code of Ethics. Consequently, the term Realtor is not a of their membership status, simply say "real estate broker" or synonym for "real estate agent" or "real estate broker." "real estate agent"... even "broker" or "agent," if you prefer. We are confident this suggestion will make it easier for you to have speak be accurate and at the same time help us protect and preserve "To what we would have, we our Realtor mark. not what we mean ... "5 Calling a person something he (or she) isn't can be very touchy as well as inaccurate. You wouldn't say a sailor was a "Leather- neck," would you? Even though both sailors and Marines are in the service, the term "Leatherneck" refers specifically to a Marine "e..`1 an youfor our voices, and you must differentiate. It's the same in real estate. That's why the National Association `1fian you, adopted the term Realtor - to give the public an easy, appro- priate way to identify members of the National Association of Realtors and distinguish them from non -members. Tour moiIsweet voicei"7

FOOTNOTES: 1. Hamlet 2. Othello 3. Hamlet 4. Merry Wives of Windsor 5. Measure for Measure 6. Hamlet 7. Coriolanus

NATIONAL ASSOCIATION OF REALTORS® CHICAGO, ILLINOIS 60611 pens if the list of problems a station deter- Many Americans believe that the news mines is of importance to a community is Watch yourselves, media has proved itself capable of over- attacked in a petition to deny renewal. His throwing the U.S. government." advice was to keep a record of how the list Harvey cautions He said "the men in this room could not was developed -just in case. NAB delegates now conspire to elect the next President - Mr. Shiben, though, was not impressed. the law has seen to that. But it is conceiva- The opposition, he said, is going to have to Radio commentator urges ble that you, in your home towns -or, in show the programing a station did is not broadcasters to make sure they're concert, nationally -with distorted docu- responsive to community needs." And not inviting more regulation mentaries or in the name of `investigative that burden, he indicated, is a heavy one. reporting,' could keep most any man from In other matters, their views of the new ABC newsman Paul Harvey told broad- being elected. primer were more closely parallel. Mr. casters last week that they must practice "Granted, only the worst kind of rascal Naftalin warned about the need to main- self -discipline. Without it, he said, self - would entertain such a notion, but it tain some kind of balance among the regulation won't work. would not take more than one such rape of kinds of people represented in the re- "You do not have a government censor our representative republic to get us all quired survey of community leaders. "If sitting in your newsroom," he said. gelded." 104 contacts are made with the mayor and "Don't invite that. three or four with minority groups," Mr. "And don't invite one into your music Naftalin said, a broadcaster might have a library either." problem. Mr. Harvey, addressing Monday's radio Mr. Shiben approached that point from luncheon at the NAB convention, said the other direction. A survey containing, government had moved into many areas say, 220 interviews with a variety of com- because people would not police them Section 315: munity leaders in a city of, say 500,000 voluntarily. "Let's not blame Washington Be prepared would be "unchallengeable," he said. for what ails us :' he declared. But he saw a (The commission has indicated that 220 danger of "strangulation by regulation." FCC official, Washington attorney surveys in large communities would be "TV has already been externally con- urge broadcasters to keep at hand considered reasonable in the event of a strained by the so- called `family viewing copy of FCC's political catechism license -renewal challenge.) concept,"' he continued. But he said And Mr. Naftalin, in answer to another broadcasters are still better off than mem- The hazards of political broadcasting have question, said a station that finds itself bers of some industries: only been increased by recent changes in short of interviews with community "Your networks are less -not more - the political broadcasting law and FCC in- leaders in several categories listed in the autocratic ... Your rates are not prescribed terpretations of them, broadcasters were primer -governments, religious, educa- by law. You have an FCC chairman of con- warned by two who should know at the tional, etc. -may conduct a "crash science who listens to you. You'll here- NAB convention last week. survey" to fill in gaps. But, he said, since after wait weeks for license renewals in- "When in doubt, look it up," said Erwin the ascertainment process is supposed to stead of years. There's actually a commis- G. Krasnow, of the law firm of Kirkland, be continuous, his advice is to avoid get- sioner on the FCC with previous ex- Ellis & Rowe. "Common sense won't do ting into that kind of predicament. perience in broadcasting. when it comes to Section 315." Station management, he said, should "And there are efforts, however tardy Nor is the FCC itself fully confident keep on top of ascertainment activities. and miniscule, toward de- regulation and about its understanding of the law, said There were some questions about the re- regulation. Bill Ray, the agency's chief of complaints procedures to be followed by stations Your record- keeping requirements are and compliance. For example, the require- whose licenses expire after Feb. 6, when being streamlined. Your NAB's separate ment that broadcasters give candidates for the new primer became effective. Mr. recognition for radio says that our baby federal office reasonable access to the air Shiben said they would not be expected to stepbrother, television, has grown up was inserted in the 1974 election law by an document their ascertainment provided now -does not have to be babied any amendment offered on the Senate floor prior to Feb. 6. And stations in the Dec. 1 more. and never debated. "There's no legislative renewal group, the first to be required to "The more responsibility you vacate, history," said Mr. Ray. "That leaves us to employ the new procedures, would be ex- the more government will move in. And puzzle out what the Congress intended pected to a "mini -crash survey" to es- free enterprise will be that much less free." reasonable access to mean." tablish a "reasonable cross -section of Mr. Harvey said that '"equal time' is a Both Messrs. Krasnow and Ray recom- community leaders," Mr. Shiben said. nuisance -until you think of it this way: mended that broadcasters study and keep close at hand a 100 -page new edition of the NAB's "Political Broadcast Catech- ism," just published. John Summers, NAB executive vice president and general counsel, who presided at the panel ses- sion, said copies of the new edition were now being distributed to NAB members. The intricacies of deciding what consti- tutes reasonable access for federal -office candidates and of determining the "lowest unit rate" that another part of the law says broadcasters must extend to all candidates for paid political time became evident in the panel's presentation, in questions asked from the audience, and in a quiz conducted by the panel, with the au- dience, by a show of hands, answering O, pioneers. The Broadcast Pioneers installed four men as lifetime members of the "yes," "no :' or "it depends" to 20 ques- organization at its annual breakfast session in Chicago last Tuesday. Presented with a tions projected on a large screen. The ma- ruby -set Pioneers lapel pin by Pioneers President Harold Krelstein of Plough Broadcasting jority was as often wrong as right in (second from left) were (I -r): FCC Chairman Richard E. Wiley, NAB President Vincent answering. Wasilewski, Broadcast Music Inc. President Edward Cramer and BROADCASTING Editor Sol "Get the NAB catechism," said Mr. Taishoff. Krasnow. "Use the index."

Broadcasting Mar 29 1976 44 our new OC OL

NAME WIBG, Philadelphia March 1, 1976 ARRIVED 50,000 watts WEIGHT Fairbanks Broadcasting Co. PARENTS

Announcing the newest member of the Fairbanks Broadcasting family, now at home at 99 on the Philadelphia AM dial. With the kind of family WIBG has become a part of, it promises to grow into something special.

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Two decades ago, Ampex Super high band pilot new AVR -3, with Super High introduced the first videotape Band Pilot, signal correction is The Mouthful a continuous basis. recorder, and now Ampex opens That Becomes An Eyeful. triggered on a new generation of VTR capa- Color velocity errors and equal- How does a VTR compen- and bility with the all-new AVR-3, the sate for signal irregularities ization variables are "seen" machine that thinks for itself. introduced during the recording corrected before they can be You'll want an AVR -3 for a displayed. The result? Perfect phase? In the past, those correc- the couple of basic reasons: for the tions were made on the basis of pictures. You can see "intelligent" way it does an out- "average" information. In the difference. standing job for you, and for the superb pictures it makes. In any broadcast band it delivers superior picture quality. With Super High Band Pilot you have the most foolproof record/playback technology available. "Intelligent." What does it mean? It's a lot of things, such as automatic sensing and switching of speeds and bands. It's an all -new optional Edit Controller for teleproduction capa- bilities that once seemed impossible. It's fast, efficient, gentle tape handling. And much more. There isn't anything in the world like an AVR -3. It produces unequal- led pictures; it protects you against errors in playback set- tings; it provides the easiest and best editing you've ever known; it's going to give you longer ser- vice life than any other VTR you've ever owned. AVR -3 is the best recording invest- ment on the market. First "Intelligent "VTR

program takes over again, necessary for precise edits. An producing a smooth deceleration optional computer interface lets curve to a precise, dead stop. you work with any external You'll never damage a tape as you editing system, such as the fully run it back and forth, time after computerized Ampex EDM -1. time, on an AVR-3. Economics Editing Good at First, Better Every Year. With Super High Band If You Can Imagine It, You Can Even the basic AVR -3 model Pilot, you'll get a picture at 7f Accomplish It. will outperform most previous inches per second that's virtually The standard AVR -3 editor top -of -the -line VTRs. And as good as you've learned to permits manual insert and no matter how you equip your expect from 15 ips High Band. assemble edits. If your needs are AVR -3, it'll cost less than you'd Half the tape speed means half as simple, you can stop right here. expect and then pay for itself with much tape. It's a money saver. The optional Edit Con- many years of reliable, pro- troller takes you the rest of fessional service. Recording options the way. Using either time code Complete technical data or tape timer information, it and performance specifications you order your When includes search capability. This are now available in our AVR -3 AVR -3, you'll be able to choose feature gives you separate video one of the following pairs of and audio edit points, and the recording bands: Super High keyboard control allows you to Band Pilot/High Band; High move or enter edit points at will. Band/Low Band Color; Low There's more. An optiona 1 Band Color /Low Band Mono- color framer eliminates all chrome. And no matter which color ambiguities between pair of bands you specify, you'll edited segments. A time get both 15 ips and Ti ips code generator and reader speed capability. and a character generator are other handy options. "Intelligent" Putting the Brain to Work. Housekeeping and The first thing you'll notice control about your new AVR -3 is the computer way it "knows" how a given What else does the AVR -3 videotape was recorded. It'll auto- IQ do to make your life easier? brochure. Contact matically sense the recording Once the video and audio edit your Ampex Video Sales Engineer, speed and the band you used, points are keyed in, Edit or write us for your free copy. and will switch to the right play- Controller takes over the house- back configuration. Intermixing keeping. It automatically tapes won't be a problem, be- computes and controls pre -roll cause the AVR-3 always knows addresses, acceleration /decelera- how to sort them out. tion profiles, synchronizing The second feature you'll information, and all switching notice is the way your AVR -3 handles tape. Punch up a fast shuttle, and AVR -3 programs the AMPEX acceleration from a gradual to speeds Ampex Corporation start up to a flying 375 Audio -Video Systems Division ips. Then, as the tape approaches 401 Broadway, Redwood City end-of-reel (or a cue point), the Califomia 94063, (415) 367 -2011 specialist and vice president of Merrill Broadcast Advertising " Lynch, Pierce, Fenner and Smith, detected what he called "the genesis of what may be a long -term shift in the bal- Even the bulls ance of power between the advertisers and the television medium;' with TV having were timid in moved "back into the driver's seat" while "the advertiser has had to adjust to hour predicting TV's needs and prices." How long TV retains that edge, he said, revenue boom depends to a great extent on broadcasters and their pricing decision. But he said that TVB session hears staggering string "personally I am betting on a long tenure of statistics either documenting for you, because I believe you have be- how much medium has grown or will; come stronger, wiser and more sophisti- problem for salesmen: how to cated in the use of pricing tools and improve on this year next year techniques during the transitional period of the early 1970's." Television stations forecast an 11 %increase Earlier in the Tuesday session, TVB pre- in revenues for themselves for the first sented D. Thomas Miller, president of the quarter of 1976 and were probably no CBS Television Stations division, and Rice more than half right, Roger D. Rice, presi- Gerald T. Baldwin, vice president and Mitchell, Hutchins Inc., forecast spot -TV dent of the Television Bureau of Advertis- broadcast supervisor of Young & billings gains of "at least 15 %" this year ing, told the NAB television assembly Rubicrm, in a rematch on the issue of and 8% in 1977. But she thought "the Tuesday morning. whether TV is or is not underpriced, more significant long -term gains" are in He said TVB is now predicting a 22% in- which they first debated at TVB's annual TV's share of local advertising. crease in station revenues for the quarter meeting last November. Ms. Sachar expected these gains to con- and that the 24 station members of TVB's Mr. Miller argued that television is tinue for several reasons, including worth sales advisory committee are putting their several times as much as broad- sharply escalating newspaper rates and sta- casters own first -quarter gains even higher -29% are charging for it; Mr. Baldwin tions' growing use of electronic cameras for local sales, 28% for national spot. More countered that although TV may not be and other techniques to lower the cost of that that, he said, these stations expect overpriced yet, recent rate trends "seem to TV commercial production. their second quarter local sales to rise 22% be driving it that way," and that "the best "In the years ahead," she continued, above the 1975 second, while their na- way to get advertisers to try other media is "we would expect that as markets across tional business rises 28 %. to keep raising television prices." the country become `over -stored,' it will Mr. Suter sided with Mr. Miller, generat- become increasingly important for These forecasts were matched in tone if ing applause with his observation that "I retailers to generate store traffic through not in precise percentages by appraisals think television has been and still is an image- building, through merchandising offered by two Wall Street specialists on a underpriced medium" But he thought excitement -functions the television program that also reviewed sales- develop- "prices are now beginning to reflect more medium has historically performed so ment activities by stations and station adequately the tremendous service and well" groups and a variety of long -term and impact that you deliver." He considered Although she did not by TVB envision short -term projects undertaken price rises thus far in 1976 to be "a catch - "massive outflows of retailer dollars from under the direction of its station ing-up," and said 1977 gains will depend newspapers to television in the next two or representative members (BROADCASTING, in part on how much more catching -up is three years," Ms. Sachar said that "even Nov. 24, 1975). done this year. But he thought "there is minor shifts in their spending patterns Mr. Rice reminded his audience that room for expansion in both years because could significantly affect the over-all level TVB's estimates put 1975 TV station sales of the stagnation of prices, on a cost -per- of local television volume." gains at 9% in local, 9% also in spot and 6% thousand basis, in the first half of the Specifically, she projected a 9 % -11% in- in network compensation. They also 1970's." During that period, he said, net- crease in newspaper retail volume for this showed, he said, that the networks' share work and national spot C -P -M's increased year -but a 14 % -17% increase in local TV of new TV advertising dollars declined only 4 % -6% a year, while inflation rose volume. For 1977 she anticipated a from 45% in 1974 to 38% in 1975, while almost 7% a year. 9 % -10% increase in newspaper retail and a local TV's share of new business increased For 1976 Mr. Suter anticipated increases 13% increase in local TV. to 30% from 25% and national spot's grew of 12 % -16% in network billings and Because retail advertising tends to be to 32% from 30 %. And despite problems 14 % -17% each in national -spot and local, more stable than national advertising, Ms. in some product categories, he said, busi- which, with "a small gain in network com- Sachar said, growth of retail dollars will ness was and continues to be "great." pensation, should result in total station add new stability to station operations. revenues 13% "That brings us to a major problem" he rising by to 16 %." For 1977, "Newspapers will not be put out of busi- adjusting continued, noting that 1976 has the extra for the absence of the Olympics ness by any means," said Ms. Sachar, who revenue attractions of being both the bi- and elections and other factors in this specializes in newspaper as well as broad- centennial year and an election year. "I year's sales, he projected increases of casting stocks. She said newspapers "will warn you: If this year's 20% -ahead figures 6 % -9% in network billings, 6 % -9% in na- continue to gamer the lion's share of the tional prove true, all our managements are going spot and 8 % -12% in local. dollars spent by local advertisers in the to ask from at least 22% ahead next year. Mr. Suter said "network buyers are measured media. Their mix of business 'After all, it's only a 10% increase,' they'll committing sooner and for longer periods will likely change, however, as classified say." of time" and that this pattern should lead becomes an increasingly important part of to "a relatively early sellout of fourth - their local base. He also called attention to TVB's chief quarter time and to a higher percentage of "But the likelihood is still very great that target: in sales Dollars currently invested upfront business for the first half of for both newspaper and station owners newspapers. TV, he said, represents 19% 1977 -all at higher prices. Thus there is a there will be many times ahead in which to of all advertising, while newspapers repre- good chance that the networks will be sold laugh and dance," she said. "For many sent 30 %. And while television is shooting out for the first half of 1977 in time to station owners, though, this will no longer- for an $8 billion year in 1980, newspapers have a positive effect on spot business." be a quadrennial event but rather a peren- are running at $9.3 billion annually now. Ellen Berland Sachar, assistant vice nial one." William P. Suter, broadcasting industry president of the Wall Street firm of The TVB session also heard James E.

Broadcasting Mar 29 1978 48 Shultz of KSL -TV Salt Lake City and John one example the networks' decision to convention. Actually, he said, ABC Radio McKay of CBS's KMOX -TV St. Louis, who give producers more time for fall program is "predicting upwards of a 10% increase until a few weeks ago was head of market- production by delaying the start of the in revenues for this industry this year." ing for the CBS TV stations division, de- 1976 -77 season. That's all right for the But, he continued, "I'd feel a lot better scribe their respective sales development producers, Mr. Seymour said, but it may about predicting the future-even the programs. Some of TVB's own sales - mean the loss of spot business by stations. short -range future -if I knew what hap- development activities, in particular its Mr. Masini cited another concern -one pened in 1974 [when sales slumped ROAD (Return on Advertising Dollars) not caused by a network but by a syndica- sharply after a strong 1973 performance] system for increasing advertisers' spot tor: Group W productions, which is under and if I knew more precisely why 1976 is a allocations, were described by Dick the same corporate umbrella as Mr. great radio year. Severence, TVB's vice president and na- Seymour's TVAR. Group W's decision to "If the business turned around so tional sales manager. retain for its own sales purposes two sharply and unpredictably a couple of The concerns of station reps that led minutes in its Mike Douglas Show years back, what's to prevent if from doing TVB to realign many of its goals and give (BROADCASTING, March 1), Mr. Masini precisely the same thing again ?" the reps a stronger voice in its affairs were said, is a new trend and "a source of con- If broadcasters "retain a degree of reviewed by Alfred M. Masini of TeleRep, cern" to reps. humility and restraint in these good chairman of TVB's national sales ad- times;' Mr. Neal said, "we are more likely visory committee. He also reported in to redouble our efforts to do what is still detail on the committee's 113 -page filing, undone -and much is still undone. submitted to the Federal Trade Commis- A cautious Hal Neal "It is quite correct to characterize the sion on Feb. 27, opposing FTC's efforts to over-all national radio business over the stimulate regional network advertising. takes radio success past 25 years as a no- growth medium. We Mr. Masini said the FTC- authorized with grain of salt cannot allow one year or even two years of one -year test of regional networking that improved growth to cause us to forget that ABC, CBS and NBC completed last fall Yes, things are going blissfully fact. The only way to deal with it is to try to had shown, among other things, that the now, he tells affiliates, ascertain even more clearly the reasons for most likely beneficiaries are not small ad- but `humility and restraint' may it and then do something about the prob- vertisers but big national advertisers, and be prudent hedges against future lem." that if national networks are encouraged to In resolving to "move from strength sell regional lineups they not only will Last year was probably a record year for rather than weakness," Mr. Neal said, divert spot dollars to network but will be radio revenues, this year should be even ABC Radio has commissioned. "a major encouraged to take more time away from better and next year "could be a super study of the national radio business" affiliates. year as well," but broadcasters had better whose results, when available, will be The networks already are causing not take the rosy outlook for granted. shared with the affiliates." He called upon enough trouble. That in effect was the That was the message Harold L. Neal stations to become activists "in the affairs message that Steve Seymour of Group Jr., president of ABC Radio, had for affili- of our industry," working individually and W's Television Advertising Representa- ates of the ABC Radio network at their an- with their trade associations and affiliate tives brought to the session. He cited as nual meeting in Chicago during the NAB advisory boards. "Broadcasting," he said, S;p_toy°`'' Do 1f tp,o n - y tough, t,,QQ1 w tot of r wds on You spend chpO hours thing 9tva ttre *hotsant of the an del Then U to intet0 sttlH ando h9e the *horn d visuafsse to sa\ee to outsiderouts and sense rna Words voice. thoSo er can fist \t rnaá than tort\svorceGitn9s W trons roach yprce approach Ors `Ntth co s your fiat Specials °t aft face of 1e.n. Wi0fiÑg5a ou eNiew ve N that o for dO tofessron ans ret\ects together acKagatlF. cofirnfintcatnusfnG'e the resenatr W taste, Pnnc5 put With \emsppU done rns, 9hls. the thM9s goo'. 1ew PeoP\a itretPé°9dgnrenatsut a the arrns O u K w' gte on foo a e f-atdone1sf ea thin9s add For the Wéve tho.sreadYun1Gd{ron . done us' Wpretn yofir coú ate With l Go drrnenss mpfy rrrtn datads, "I

John Doremus Inc. 875 North Michigan Ave. Chicago, Illinois. 60611 Telephone (312)664 -8944

Broadcasting Mar 29 1976 49 Secret of co -op: When you Find the source Radio broadcasters say the hunt want a small can result in big new business Dan Fabian, of wGN(AM) Chicago, who in- package troduced a panel session on radio coopera- tive advertising at the NAB convention, delivered said that the Radio Advertising Bureau has noted the "newest job description in radio: Neal fast, it's in `co -op coordinators.' " One of the "is not a spectator sport." panelists perhaps had a better name: "co- The affiliates also heard a call from op detectives." the bag. Everett H. Erlick, ABC Inc. senior vice For although co -op was described by president and general counsel, to press for one of the panelists, Jim Sweet of VFW- regulation of cable radio operations and to AM-FM Milwaukee, as "potentially the take a firm stand against further govern- greatest new source of broadcast revenue ment regulation of program format. that we've seen in some time," the point He urged the stations to file by the April that many of them made was that it will 5 deadline comments telling the FCC that stay potential, as it has for many years, further government involvement with pro- unless stations find the co-op funds and graming is "the essence of content control the retailers to use them. and must be prohibited." His warnings Two of the panelists, Mike Bump of regarding cable radio amplified a letter WAAM(AM) Ann Arbor, Mich., and Tad sent earlier to ABC Radio affiliates by Fogel of WINH(AM)- WGMB(FM) George- town, S.C., emphasized that their stations ABC Radio Network President Edward F. McLaughlin, who emphasized that do most of their work on a prospective co- Delta's DASH guarantees delivery "unregulated cable radio threatens signifi- op customer before they even approach on the flight or routing you specify cant harm to local radio stations and their the customer. They said that many re- between most Delta cities. Pack- ability to serve their local communities." tailers are unaware of co -op funds or are ages accepted up to 50 lbs. with unsure of how to use them; approaching length plus width plus height not to these advertisers well prepared, they said, helps reassure them. exceed 90" Mr. Bump said his preparation consisted Bring your package to Delta's In -house production of checking a store for brand products, counter or air freight passenger using the RAB co -op workbook (which he at least 30 aids local TV sales terminal at the airport and Mr. Fogel both described as their co- depar- minutes before scheduled Three broadcasters tell op bible), making direct contact with the ture time. Package can be picked how they boosted billings manufacturer, compiling all the available up at DASH Claim Area next to air- co -op funds and checking the manu- min- port baggage claim area 30 How TV stations can increase local sales facturer's requirements for co -op advertis- utes after flight arrival at destination. by setting up their own commercial ing. Follow -up is important also, he said, Charges for DASH shipments production departments was the center- to insure that the retailer is reimbursed are nominal. Delta reservations will piece of two workshops conducted by the promptly by the manufacturer. be pleased to quote actual charges Television Bureau of Advertising at the Mr. Fogel also pointed out the advan- between specific points. Payments NAB convention last week. tages of doing all the background work. accepted in cash, by company Officials of three stations representing "If we initiate the work," he said, "we get check, most general -purpose markets of different size showed samples the retailer's entire co -op budget and he credit cards, special credit arrange- of station -produced commercials that they feels compelled to use it only on our sta- ments or on government ship- said won awards in some cases and tion." ments by GBL. erCELTA multiplied sales in all. Cost of the com- Mr. Sweet dealt with his co -op specialty, Ttia+W gun N' pdmirb mercials ranged from $75 or less to about "dealer associations" or "dealer groups." $8,000. He described these as a "formal or infor- Rate examples (Tax included) Cedar Hames of w-roG(Tv) Tampa -St. mal group of retailers who associate for the Petersburg, Fla., said his sole advertising a Atlanta -Washington $21.00 station's creative purpose of particular Boston -Miami $26.25 services department had helped break product or products common to all of Los Angeles-New Orleans $31.50 through local retailers' pro- newspaper bias them. They will allow a station "to Dallas/Ft.Worth -Los Angeles $26.25 and fear of TV by showing that television develop significant new revenue" San Francisco-Atlanta $31.50 is easy to use, economical and sales -ef- Mr. Sweet, like the other panelists, said Philadelphia-Houston $26.25 fective. that co-op advertising is not going to come New York -Tampa $26.25 Thomas J. Josephsen WSFA -TV to the radio station; the station must go Chicago -Orlando $26.25 Montgomery, Ala., said his creative -serv- out and find it. "The small retailer often Detroit -Memphis $21.00 ices unit produces 20 to 25 commercials a isn't aware that he has this money avail- For full details, call Delta reservations. week and that "the long -term benefits can able to him and if he did he probably be seen in the growth patterns [of wouldn't know what to do with it." expenditures by] our major advertisers." Another panelist, Francey Smith of Jack Moffit of wuAB(TV) Lorain, Ohio WLS(AM) Chicago, described her tech- is (Cleveland), said his retail- services niques for searching out co -op funds. Delta ready department, which developed into United They included mass mailings to retailers Artists Productions, had been a major fac- of such products as Kodak film and when you are: tor in the independent UHF station's fi- cameras, of which there are "more than a nancial success. thousand" in the greater Chicago area.

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WFBC A Greenville. S C WBIR AM-FM-TV. Knoxville. Tenn WWNC Radio. Asheville. a NC Represented by KATZ ,i, WXII Television. Winston -Salem, N.C. WAKY Radio. Louisville, Ky. Oa D KEELKMBO Radio. Shreveport. Le AM -FM -TV KAAY Radio, Little Rock. Ark WLWT Television. Cincinnati. O. MACON, GEORGIA $1,571,685,000, Estimated Rank Parent expenditure in 1975 TV The figures being released today (March Company Spot billings 29) by the Television Bureau of Advertis- 1. Procter & Gamble S99.869.100 ing show that the fastest -growing spot TV 2. General Foods 48.754.300 in `75 reach 3. American Home Products 33.585,000 categories in 1975 were games, toys and 4. Lever Brothers 32.791.400 hobbycraft, up 45% to $67.5 million; can- 5. Coca Cola 24,817,400 all -time high dy and gum, up 40% to $46.6 million, and 6. General Mills 23.631.900 7. William Wrigley Jr 23.420,300 shortenings and oils, up 30% to $25.5 8. Colgate Palmolive 21,574300 of $1.7 billion million. Registering declines in spot TV in 9. Pepsico 21.435,600 1975 from 1974 were headache remedies 10. American Telephone & Telegraph 21,313.700 TVB releases BAR figures 11. Bristol-Myers 20,371.600 and sedatives, down 12% to $23.8 million; 12. Ford Molo, on top -100 clients; 20377.600 airline passenger travel, down 11% to 13. International Tel. & Tel. 19572,600 toys, 14. Kraftco 17,568.300 games, hobbies category $33.3 million, and records and tape record- makes largest percent gain 15. Warner- Lambert Pharmaceutical 15.032000 ings, down 7% to $60.2 million. 18. CPC International 14.626,600 National and regional spot television for Leading the compilation, based on 17. Gillette 14,582.200 18. General Motors 14.169,700 the top -100 advertisers climbed 8.5% in figures supplied by Broadcast Advertisers 19. Nestle 13,674,400 1975 to a record $1,705,685,000. The Reports, was Procter & Gamble with 20. Standard Brands 13345.200 top -100 in 1974 spent an estimated $99,869,100. The top -100 in spot: 21. Kellogg 12.920.200 22. Nabisco 12,572.300 23 Borden 12,314,900 24. Norton Simon 11,929,600 25. Triangle Publications 11,344,100 26. Mars 11,204.200 27. Miles Laboratories 10.802,700 28. Sterling Drug 10.713.000 29. CBS Inc. 10,683200 30. Chrysler 10.537.400 31. K -Tel International 10.503,400 32. Royal Crown Cola 10,486.200 33. Campbell Soup 10,392.300 34. Beatrice Foods 10,363.200 35. Seven-Up 9,835.000 36. American Motors 9,437,900 37. Schering-Plough 9,212.800 38. A. H. Robins 9.118.900 39. Quaker Oats 9667.500 40. Mattel 8,525.600 41. Brookville Marketing 8,289.800 42. Ronco Teleproducts 8.228.000 43. Volkswagenwerk, A. G. 7,929.000 FULL RANGE OF 44. American Dairy Association 7.860.300 try 45. Ideal Toy 7,794,900 MODELS FOR PRODUCTION, 46. Scott Paper 7,744,100 47. Carnation 7,677.100 ON -AIR, REMOTE BROADCAST, CATV AND CCTV USE 48. H. J. Heinz 7,657,400 49. H & R Block 7.497.100 4 BEV -50 Versa Consoles - The ultimate compacts with large console 50. General Electric 7,466.400 51. Noxell 7.356,900 features. 4 mixers, 10 inputs and both line and PA outputs. 52. Toyota Motor Distributors. Inc. 7.192.600 53. Morton -Norwich 7,142.300 50 Series Mono and Stereo - Quality 4 mixer consoles with full cuing, 54. Trans World Airlines 6.965.700 muting and monitor features. 55. Ralston Purina 6.791,800 56. Toyo Kogyo 6.737.600 57. Milton Bradley 6.509.900 100/200 Series Mono and Stereo 5 or 8 mixers, switchable inputs, - 58. Liggett & Myers Tobacco 6.394,600 low noise FET switching and dual channel operation with many other 59. Johnson & Johnson 6,383.100 60. American Can 6.352.200 features for your studio. 61. Anheuser Busch 6.151,900 62. American Airlines 6,100,900 Series 3006 Slide Type Mono and Stereo - Versatile slide type con- 63. Standard Oil Co. of Indiana 6.065,000 soles with 10 mixers, dual channel operation and intercom features. 64. Mego International 5156,700 65. Revlon 5.946,200 Series 4006 Modular Mono and Stereo Advanced design completely 66. Alberto Culver 5.939,100 - 67. Popeil Bros. 5.780,700 modular slide consoles with plug -in electronics and input modules. 68. North American Philips 5.412.600 69. Jos. Schlitz Brewing 5,284.800 features including cuing preset levels. Unique without disturbing 70. Audio Research 5. 257,100 71. Nissan Moto Corp.. USA 5,249,700 72. American Express 5.200.200 73. Mutual of Omaha Insurance 4.991.800 BROADCAST ELECTRONICS INC. 74. E. W. Woolworth 4,955,200 75. RCA Corp. 4.906.000 -A FI LMWAYS COMPANY - 76. Esmark 4,860,000 77. R. J. Reynolds Industries 4.824.600 8810 BROOKVILLE ROAD 78. Heublein 4,795.600 SILVER SPRING, MD. 20910 .79. S. C. Johnson & Son 4.636,700 PHONE: 301 -588 -4983 80. Pet 4,590.000 81. Philip Morris TW 4,577,000 X: 710-825-0432 82. Hasbro Industries 4.558900 CABLE: "SPOTMASTER" 83. Burlington Industries 4,553,200 84. Dr Pepper Co. 4929500 ALSO CART 85. Block Drug 4125,700 86. Richardson-Merrell 4.459,300 MACHINES, 87. American Cyanamid 4,429.500 AUDIO 88. Consolidated Foods 4130.000 89. Squibb 4.015.000 PROCESSORS 90. Nationwide Insurance 4.010,100 AND STUDIO 91. Blue Cross 3,984.700 ACCESSORIES 92. Westinghouse Electirc 3,772.900 93. American Brands 3,631,900 94. Olympia Brewing 1620300 95. Chesebrough Fonds 3,561.100 96. Del Monte 3542.700 I =I 97. Pabst Brewing 3.495.000 98. I FI International 3.443,200 99. Cities Service 3.379.200 100. Ford Auto Dealers Association 3.370,400

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There was an air of self -satisfaction at an Kings and queens of the hill. It was an assumption at this NAB session on contemporary NAB workshop on contemporary music music that contemporary is the top format in radio. The problems that were discussed cen- programing. "We are," said moderator tered on how to keep it that way. Addressing themselves to the issue were (l -r): Jay Cook of Rick Sklar of WABC(AM) New York, "the WFIL(AM) Philadelphia, Gary Lane of WMID(AM) Atlantic City, Rick Sklar of WABC(AM) New center -ring actin the big musical circus we York, Mardi Nehrbass of RKO Radio (filling in for RKO's Paul Drew) and Marie Gifford of put on in radio." But if Mr. Skiar and the KEEL(AM) Shreveport, La. four panelists were sure of their positions in the world of radio programing, they "We've got two generations of listeners National Association of Broadcasters con- were less sure of how to maintain it. today complete household," he said, vention last week. But personalities alone That center ring, Mr. Sklar said, is a -a big referring to the current generation and the won't deliver dependable shares of au- one "a more generalized format in a - bus- generation that grew up in the fifties and iness that has become specialized." The dience. early sixties with the top -40 format. And The MOR format requires professional- contemporary music format has grown to to reach all of them, he said, a program ism throughout management and staff, embrace many styles -and many people, director "cannot rely 100% on what's said Robert E. Henley, WGN(AM) Chicago. he said. It now covers stations that call going on in the rest of the country?' driving down to southern B- themselves top 40, oldies, soft rock, "When I'm, The panelists also put down another linois on Thanksgiving and I hear PSA s rockers, disco ( "progressive Spanish method of music research call -in. seals, I'm not listening to a disco" was his tongue -in -cheek ultimate -the for Easter Responding to questions from the au- professional station," he said. Mr. Henley specialized format) and others. And it now dience, they all said basically the managers to take time regularly to appeals to people far beyond the teen -age same urged thing the people who their own stations, without inter- years far up as the top the -it's same phone, listen to -as of usually a young female teen -ager. for critical analysis of what is go- demographics, age 54. ruption, Several members of the audience also ing on their air. But that's what's making it harder to raised the question of objectionable record Elmo Ellis, wsB(AM) Atlanta, said that program a contemporary station. And Mr. lyrics. Mr. Lee said if the record has had been sacrificed to outside Sklar, a well known proponent of music creativity research, "questionable content -we don't play it." sources by too many radio managers. "We held that out as still the best The did not want to more and more people means of keeping and expanding other programers deal ought to be hiring an au- with specific titles, but agreed that, in the to develop program material," he said. dience. He, like all the other panelists, words of one panelist, "in the end you a jingle or a promotion however, cited the wealth -in terms of "I've never bought volume, not quality information have to decide." or a contest; I'm a do- it- yourself broad- -of programs are homemade." available to the programer. Trade maga- caster. Our WSB, the for new ideas zine charts, he said are often contradicto- At he said, search How to is Short programs on subjects of ry, but nonetheless important informa- steer straight constant. tion. basic audience interest -how to make down the middle of how to lose Mardi Nehrbass, music money, how to save money, director at the road in radio weight, for examples -are always in pro- RKO -owned KFu(AM) Los Angeles, who was filling in for RKO's MOR workshop at the NAB says that duction for presentations of about a chief programer, length, 30 seconds for the pro- Paul Drew, said charts are "virtually personalities are most important minute's im- gram and 30 for the commercial. These are possible to use to reflect taste in your to a station, but they're nothing com- mixed with the basic musical format to in- munity" but, nevertheless, are important without competent management "tools" in the hands fuse information into the entertainment of a programer. She Personalities programing. also said it's time for contemporary sta- are the key to success in mid - is never to tions to "get out of the record business dle-of- the -road radio programing, a panel As for news, WSBs policy an item without rewriting. "We and back into the music and radio busi- of MOR station managers agreed at the repeat ness." Jay Cook, of WFIL(AM) Philadelphia, also noted the difficulty of determining which records to play. "All contemporary stations," he said, "face the problem of putting together a playlist." Marie Gifford, of KEEL(AM) Shreveport, La., said her problem is compounded by a relatively small market, where she must reach for wider demographics, for which record store sales and trade charts are poor research tools. "Don't stick to charts," sur Iton she told the audience. She also said that IMO JAWS store sales are unreliable, especially in her r Akio market, because "most singles buyers are Fast tracks in middle of the road. Four broadcasters with big reputations in MOR for- teens." mats appeared on an NAB panel last Monday afternoon: (l -r) William James, WJR(AM) Gary Lane, of WMID(AM) Atlantic City, Detroit; Eddie Fritts, WNLA(AM) Indianola, Miss. (moderator); Robert Henley, WGN(AM) noted the larger demographic spread en- Chicago; Elmo Ellis, WSB(AM) Atlanta, and Michael O. Lareau, WOOD(AM) Grand Rapids, joyed by contemporary stations today. Mich.

Broadcasting Mar 29 1976 54 Our new portable video AA -P44U Power Adap- cassette recorder /player tor, which also functions makes eyewitnessing as a battery charger. the news easier But the best way for you to find than ever before. t how this light -weight, low cost ortable video -cassette system can JVC has done two add to your newsgathering ability is to things to improve get yourself a hands -on demonstra- your ENG capa- tion. Call your JVC dealer, or send us bility: we've made the coupon below. the gear lighter and we've lowered JVC 's unique patented dubbing its initial cost. switch is provided to facilitate quality JVC Industries, Inc. Our brand -new CR-4400U Color tape transfers. For playback through 58 -75 Queens Midtown Expwy. Portable Capstan -Servo 3/4" U -VCR regular TV sets, an optional RF Maspeth, N.Y. 11378 MB-3296 weighs only 24.5 pounds, complete converter can be plugged right into Please send information on: with rechargeable battery and the deck. The CR-4400U operates on n CR -44000 Portable Color Va" Video standard 20- minute videocassette AC as well with its companion Cassette Recorder /Player inside. And it sits as lightly on your v GC -48000 Portable Color Camera checkbook as it does on your shoulder. New JVC CR-4400U Color o CR-8300U Full Editing s/." Video Portable Recorder, shown with Recorder /Player With the CR-4400U at your side, new CR4300U Full-Editing Cassette you're set to record top -quality color Cassette Recorder, OC-4800U I'd like a demonstration Color Camera, CC- 41100U video, with a S/N ratio of better than Camera Control Unit and 45 dB. There's a full- function key- Dual -Machine Remote Name Title board, including pause /still and audio Controller. dub. Other JVC features include audio Organization /Company mixing and multi -purpose meter to read audio, battery, video and servo Address levels. Our exclusive auto assemble editing function enables you to get City State Zip smooth, glitch -free edits between Telephone scenes, and can be operated by camera trigger or remote switch. With lock -up time to full speed at less than 0.2 second, you're always ready to shoot. And you;can shoot50% longer, too, since the OR-4400U requires 50% less power than most other decks. JVC INDUSTRIES, INC. think in terms of around- the -clock ac- to find young and promising personalities remarked upon a common problem of tualities and information instead of and then develop them. "If you have one country radio stations: the "closet" scheduled newscasts," Mr. Ellis said. "We who is making progress, raise his pay listener -that is, the fan who likes the want to avoid repetitious newscasts" In- before someone in a bigger market offers music but is reluctant to admit it. The road deed, Mr. Ellis predicted the decline if not more;' said Mr. Lareau. "If you have one to respectability for WIRE, too, led through disappearance of the scheduled newscast who isn't making progress, come to a part- sports and news concentration. But the of fixed length in MOR formats. "News of ing of the ways." "super key," he said, is in taking care of the moment is what counts," he said. the staff. His approach is to hire bright Michael O. Lareau, WOOD(AM) Grand young people and then help "place them Rapids, Mich., said the appeal of MOR de- Big town, small town, up" in larger markets. "People must grow, pends upon "involvement with the au- they must progress," he said, adding that dience." The format can get dull if not all town interest managers too often make the mistake of subjected to constant refreshment. WooD in country radio avoiding that inevitability. wants listeners of ages 25 through 49. As James Goodrich of KYSS(AM) Missoula, people grow into and out of that Moderator Craig Scott (Plough Broadcast- Mont., represented the small- market point demographic category, the programing ing) testified to the popularity of country of view in country. The largest problem, must be updated to change with the tastes music programing when he reported there he said, was "monitoring your product" of the target audience. were 81 stations so formatted in 1961, 250 Mr. Goodrich -as did others on the Contests and promotions must also in 1965, 605 in 1969 and 1,100 today. That panel- expressed a mounting concern reflect the contemporary interests of the community of interest does not, however, over the subject matter of new country MOR audience, Mr. Lareau said. A recent suggest a unanimity of programing ap- material coming to them. "You can't pre- promotion that produced thousands of en- proaches. Both similarities and differences sent [your audience] something they don't tries was based on the Paul Simon record, were spelled out for the NAB convention want to hear," he said. "We want them Fifty Ways to Leave Your Lover, in which, last week. back with us tomorrow morning." WMAQ's Mr. Lareau noted, the singer described Charles Warner of NBC's WMAQ(AM) Mr. Warner concurred, saying he noted an only five. WOOD listeners were invited to Chicago detailed one big -city problem: increasing problem of country stations supply the other 45. meeting the overhead that goes with a tra- "talking clean and playing the dirty hits." William James, WJR(AM) Detroit, said ditional O &O operation. "We have to bill MOR worked only if it were "information over $4 million gross just to break even," oriented" Though the basic programing is he said. WMAQ'S approach was (1) to go music, he said, at Will the rule is that with- after the audience of the most successful in every five minutes there must be some station in town, ABC's contemporary Minority programing kind of information feature that is bright wLs(AM), whose cumulative audience is fails to capture or informative or, preferably, both. over five million, and (2) to downplay the A member of the audience asked idea of country while upplaying its music. majority's attention panelists how music was selected on their "Ours is a neutral approach," Mr. Warner at NAB workshop stations. The responses varied widely. At said. "We have to appeal to everyone." WSB a music director screens new music, Among the techniques for doing so: con- Case of the missing audience then submits a list of candidates for ulti- centrating on sports to build the cume, in mate selection by Mr. Ellis. At WGN, a staff the process "blowing off" some hard It was the audience, not the panel, that called the "transcription, department" country fans but bringing in larger num- answered the question - "Is there a screens records only for material to be re- bers in the long run. market for specialized programing? -at jected. Personalities choose their own Bill Ward of KLAC(AM) Los Angeles was the NAB convention last Monday. It did so music from the records that have not been another who concentrated on sports -auto by staying away in droves. disapproved. At WJR, Mr. James said, the racing, in his case, and primarily on week- Some 50 to 75 delegates did show up, theory is that personalities ought to have a ends. That station places a heavy emphasis their number overwhelmingly weighted to strong role in the choice of the music on on personalities, as did the other stations blacks. The panel, on the other hand, was their shows. testifying last week. All were leery of white. The twain never really met. Mr. Lareau, a member of the NAB radio automation for country formats, although Most of the interest was attracted by code board, turned the tables. He asked there was a consensus that it could be ac- T.A.T. Communications' Virginia Carter, for a show of hands by broadcasters who complished with the proper -and suffi- described by moderator Nate Long, an in- were "concerned about lyrics" in recent ciently elaborate -gear. "Don't under - dependent producer- director from Seattle, releases. Hands went up all over the room. buy," was a comment volunteered from as Norman Lear's right and left hands. What, asked one member of the au- the audience and agreed to by the panel. Miss Carter described herself as a former dience, is the most important ingredient in Another thread of agreement was that activist for feminist causes who had moved MOR programing? "Personalities," said automation worked best where country inside the industry and now faced other Mr. Henley, and panelists agreed. competition was least. minority activists from the other side of At WOOD, said Mr. Lareau, the policy is Don Nelson of WIRE(AM) Indianapolis the desk. Among her observations: Mary Hartman, Mary Hartman has elicited "voluminous" feedback in terms of audience mail -split roughly 50 -50 pro and con. Ms. Carter, seeing that as a posi- tive, said audience mail is more typically 70 -30 or 60 -40 against, as most people are moved by condemn rather than to to com- mend. The Lear organization, finally suc- cessful in getting minority themes into the mainstream of television programing, now finds itself a victim of that success. "We'd au NOD JN(S WOOBILH , (..-=, like to be doing other things;' she said, but the networks don't want them to. Country cousins. Four ways to country format success were described by (I to r) Bill Challenged from the floor on the Lear Ward, KLAC(AM) Los Angeles; James Goodrich, KYSS(AM) Missoula, Mont.; Don Nelson, organization's record in hiring minorities, wIRE(AM) Indianapolis, and Charles Warner, WMAO(AM) Chicago. The moderator (at right) she said that three or four of perhaps 50 was Craig Scott of Plough Broadcasting. writers are black. "Let's face it," she said,

Broadcasting Mar 29 1976 56 "we're in an industry that has practiced de of expression for television writers. Mr. allow "families to confront their prob- facto segregation for a number of years" Shapiro countered: "What is so sacrosanct lems, not hide from them." Mr. Shapiro Asked later if she felt there was progress, in the words of a writer that they aren't said "television is a means to influence" she responded: "When I'm not in total subject to a judicious editor ?" such institutions as "the home, the despair the answer is different than when Mr. Weinberger said. "We're not talking schools, the churches and, even, the I'm tired. It's a subtle blend of yes and about morality of sex -we're talking about government" no." Her point: that viewed against a back- ideas." Mr. Shapiro said: "I'm not familiar Mr. Weinberger said that contemporary ground of how things used to be, they're with anyone who says the new morality is television shows "are dealing with real better now; when viewed against what in the public interest." issues .... It's too late to go back to Green might be, there remains a long way to go. Mr. Weinberger said that the "writer is Acres and The Beverly Hillbillies." Mr. Two other panelists - Michael Kievman accountable in the marketplace." Mr. Shapiro said: "You could put por- of Cox Broadcasting, Atlanta, and lane Shapiro said the "NAB codes weren't writ- nographic movies on and outrank the Cohen of WRC -TV Washington- repre- ten for the broadcasters; they were written Super Bowl, but that doesn't mean it's in sented the station point of view. Essen- for the audiences." He also said he was a the public interest" tially, they were in agreement that the "strong believer in self-regulation" Mr. Weinberger said: "Perhaps we broadcaster must be motivated by what Mr. Weinberger said the "business of should try it our way for a change" Mr. serves his total audience, not what serves television is to aid in the debate of Shapiro said: "If sex becomes a spectator a particular minority, and that, to be society" and to present programs that will sport, I'll get out of the business." successful, minority programing must meet that majority test. They both denied that stations relegated minority program- ing to "ghetto" time periods, saying (1) that many public affairs efforts are Whatever your budge scheduled in prime time and (2) Sunday . afternoon, for example, is not automat- ically a "ghetto." "You ought to see the BCS ías your system. ratings Trzan gets," Mr. Kievman said. Syndicator George Back of Group W Some stati ns can't afford the Productions, picking up on a Kievman processing s phistication o` our remark that the compensation networks BCS 1100 To al Automationsystem. provide is "peanuts," challenged stations Others can't : ford to be wi hout it. to be more active in pre -empting network We know a tomation needs and offerings -especially weak ones -in favor budgets diff:r from one station to of syndicated, special- interest programs. A another. So, e offer a rance of station might do better to replace a 10- processing a ternatives. Dif-erent rated network show with a 10 -rated syndi- capabilities. ifferent price s. cated effort, making more money in the Same uali process, he said. Mr. Back also inveighed or examp e, our new Ba 800B against the high number of reruns in offers much he same processing prime -time schedules, noting that without power as its redecessor, the BCS them there might be room for summer 800. But, by .lightly scaling down series and other ventures that afford the configur.tion we've made it affordable to even the smal est a crack au- specialized programing at large stations who ind other "big' diences. systems too xpensive. So, wheth: r you're looking for the ultimate n total station auto- mation or ju want the biggest processing package a small budget can buy, loo into BCS. How permissive Call Jack F layson today. should TV get? (303) 599- 500. Not very, says Dallas broadcaster; enough to let creativity breathe, says producer of current sitcoms

Artist and businessman sat uncomfortably close together at an NAB convention ses- sion- within -a- session, "In the Box Num- ber Two: the 'New Morality' on TV -Is It in the Public Interest ?" The artist, Ed Weinberger, producer of Rhoda, Phillia and Doc for MTM Produc- tions, would not be constrained by the title of this "In the Box" feature. The public interest is not the immediate issue, he said; it's "freedom of speech" His oppo- nent in debate, Mike Shapiro, president of WFAA -TV Dallas, readily asserted, however, that the "new morality" is contrary to the bcs public interest when displayed on TV. SYSTEMS The two men were at completely op- ONE OF OUR SYSTEMS BELONGS IN YOUR STATION posite poles on the issue. Mr. Weinberger, who said he didn't come to "defend dirty KAMAN SCIENCES CORPORATION jokes or to stretch the limits of our Box 7463 Colorado Springs, Colorado 80933 language," argued repeatedly for freedom

Broadcasting Mar 29 1976 57 NBC's favor (BROADCASTING, March 1). Broadcast Journalism' "What did we win ?" asked Mr. Good- man. "We didn't really win anything; we Sisk resolution maintained a right we believed to be self - evident, that it should be the role of the is rejected DSA winner journalist, and not the government, to decide the fairness of each documentary Proposal to open House proceedings Goodman on program. And that fight must continue, to broadcast coverage relegated not just this one, but any future one -the to subcommittee for more analysis high costs of right to judge what is balanced and what is not on each news program." Representative B. F. Sisk's (D- Calif.) press freedom In the process of defending its jour- resolution to permit live broadcast nalistic rights, said Mr. Goodman, NBC coverage of House floor proceedings was Recipient of NAB's highest honor was asked why it didn't give someone five sent into limbo last week. After more than talks of America's responsibility minutes to talk about good pension plans four hours of spirited and sometimes fiery as one of last bastions of and get rid of the litigation. "What," the debate, the House Rules Committee voted unfettered journalism and how it question went, "can it cost ?" 9 to 6 in favor of sending the resolution must fight to stay that way "I suspect," said Mr. Goodman, "that back to its ad hoc subcommittee on Samuel Adams in 1773 heard someone broadcasting for further study. Julian Goodman, a broadcast journalist say, `Come on, Sam. Pay the tax on the Although Subcommittee Chairman Sisk who became president and then chairman tea. What difference does a few dollars said "we're not sweeping it under the rug" of NBC, sees an erosion of freedom of the make ?' and promised to bring the resolution (H. press in the U.S. and the loss of it in na- "The cost, quite simply, is our Res. 875) back to the full committee, tions containing 80% of the world popula- freedom," Mr. Goodman said. Representative John B. Anderson (R -III.) tion. It is a process that must be arrested Only 20% of the world's population lives saw the axe falling. "I think a motion to by "an increasingly alarmed news com- where there is freedom of the press, Mr. recommit is a motion to kill :' he said. munity" if all American freedoms are not Goodman said. "And in many of those Following the committee vote, Mr. Ander- to topple with the first, Mr. Goodman said countries, including ours, that freedom is son privately said he doubted if the day's last week. For broadcasters, this Bicenten- wasting away" debate had made any difference, claiming nial year is the suitable time for a declara- He cited judicial rulings restricting that the "lines already [had been] drawn." tion of their own independence. coverage of American courts, dwindling Reports continue that House Majority That was the message that Mr. Good- access to public records, lessened protec- Leader Thomas P. (Tip) O'Neill Jr. and man took to Chicago and the annual con- tion against libel suits as "repressive ac- Rules Committee member Richard Boll- vention of the National Association of tions" that are being fought by all media. ing (D -Mo.) were working hard behind Broadcasters which gave him its Dis- But broadcasters have special problems of the scenes to gather nay votes ( "Closed tinguished Service Award. It was a their own. Circuit," March 22). Mr. O'Neill's opposi- message based on NBC's own recent ex- "People want television to do many tion has been denied and an aide to the perience. things it was clearly not intended to do :' majority leader has indicated that Mr. Mr. Goodman reminded the thousands said Mr. Goodman. "Its prominence has O'Neill would vote for the resolution if it of broadcasters who appeared for the made it a convenient scapegoat for the ills reaches the floor. opening assembly of the convention that it and failures of our society... If a vote to send the resolution to the took NBC "three and a half years and "I think we will have come on sorry floor had been called, it probably would many lawyers" to establish the right of the times, for ourselves and the American have been close. According to an aide to broadcast journalist, not the government, people, if we are ever willing to let special Mr. Sisk, chairman of the ad hoc com- to decide whether the facts are fairly pre- interests determine what television should mittee, the day began with eight opposed sented in a one -hour documentary. He convey in the public interest. And the fair- to and seven in favor of the resolution. was referring to the fairness case, origi- ness doctrine, as many of you have heard Despite day-long efforts to swing a vote, nally decided by the FCC against the NBC me say before, is the chief opening for the aide said, the count remained the News program, Pensions: The Broken &o- those who would like to place themselves same. mise, that the courts finally resolved in between us and the public." The only member of the full committee not attending the meeting was Claude Pep- per (D -Fla.) who has indicated support for House broadcasting. In fact, according to Mr. Sisk, it was Mr. Pepper who introduced the first bill to allow broadcasting of congressional proceedings, in 1944. How- ever, his vote would have meant a tie, not enough to send the resolution to the floor. According to the aide, the resolution will be brought back only if the swing vote can be found, which may be an uphill battle since the ad hoc committee appears un- willing to change its resolution, the aide said. If the resolution is to return to the committee, it probably would have to be brought back before June when the Con- gress will be taking up appropriations bills. Although opponents argued that broad- cast coverage would inspire self- serving on- camera speeches on the floor and perhaps be an unnecessary taxpayer ex- pense, the greatest controversy involved Proud moment. The NAB's Distinguished Service Award winner, Julian Goodman (c). control over what would be presented to chairman of the board of NBC, is flanked by Wilson Wearn (I), chairman of the joint boards the public and a general distrust of the of the NAB, and Clair McCollough, vice chairman of the Steinman Stations, as he receives commercial networks. the plaudits of the crowd. The resolution put before the full corn-

Broadcasting Mar 20 1878 58 mittee had been modified to place control come" for such coverage but admitted that that the meeting itself "is a prime example in the hands of the House Speaker, to be the resolution was not perfect. He said it of what will happen -on the House floor" aided by a broadcast advisory committee should be left open for amendment and with everyone trying to keep the attention (BROADCASTING, March 1). Although changes on the floor. He also gave his per- on themselves. references to a pooling arrangement sonal recommendation that coverage In favor of sending the resolution back among ABC, CBS, NBC and the Public begin in January 1977 to ease fears that to committee were Representatives James Broadcasting Service were withdrawn from members would campaign on camera. Delaney (D- N.Y.), Bolling, John Young, the resolution itself, a supplemental report After the committee returned from a John Moakley (D- Mass.), Andrew Young by the subcommittee recommends such a lunch recess, it voted to permit cameras to (D -Ga.), Quillen, Latta, Madden and pool. film its own proceedings within the Rules Del Clawson (R- Calif.). Opposed were Representative Ray Madden (D- Ind.), Committee meeting room. Ironically, al- Representatives Sisk, Spark Matsunaga chairman of the committee expressed a though the committee had been filmed (D- Hawaii), Morgan Murphy (D -Ill.), fear common among opponents that elsewhere, this is believed to be the first Gillis Long (D -La.), Anderson, and Lott. constituents would misinterpret the work time proceedings in their main meeting The votes did not in all cases represent pre- of their representatives through the broad- room had been filmed. Representative viously expressed support of or opposition casts. He said a broadcast might show 20 James Quillen (R- Tenn.) later claimed to sending the resolution to the floor. members on the floor and that "people back home don't realize committees sit while legislation is on the floor?' He added that 90% of Congress's work is done off the floor. But there were also worries about what parts of the proceeding would be DELTA ELECTRONICS broadcast by the networks and local sta- The AM Broadcaster's Single Source For . tions. Mr. Latta asked: "Who's going to .. make the final determination about what goes on ?" Mr. Bolling, who said he sup- ANTENNA MONITORS - FCC TYPE APPROVED ports broadcast coverage of the House, NEW AAM -1 ANALOG MONITOR Economical yet provides accurate true ratio and claimed it would be a "serious mistake" to phase meter readings. Easy to interface with your remote control system or install with put that responsibility in the "private our TMCS -2 system for remote control and monitoring of both the AAM -1 and your hands" of commercial. Since the three net transmitter. works are profit- making, he doubted whether they could remove themselves DAM -1 DIGITAL MONITOR High resolution and accuracy provided with digital read- from conflicts of interest. Representative outs of true ratio and phase. Use with our TMCS -1 for transmitter- antenna remote con- trol and the DAMA -1 base current adapter. John Young (D -Tex.) attacked "one -side- ness" in network news coverage and ex- pressed concern that both sides of a House REMOTE CONTROL SYSTEMS debate wouldn't be covered. TMCS -1 Controls and monitors the DAM -1 digital monitor and up to 30 transmitter Mr. Bolling said the "sensible" thing to functions - full digital system. do would be to broadcast though public DAML /DAMR Controls and monitors the DAM -1 digital monitor (no transmitter broadcasting or an inhouse operation. His functions). motion to send the resolution back to com- mittee to explore those alternatives more NEW - TMCS -2 Controls and monitors the AAM -1 analog monitor and up to 30 trans- fully was later defeated by the committee mitter functions - digital readouts on both units. 11 to 4. The members favored the motion by Representative Young to recommit RF CURRENT MEASUREMENTS without any specific instructions. NEW TCA RF AMMETERS New concept uses toroidal transformer and separate pre- Representative Trent Lott (D- Miss.) cision meter -rectifier unit. Replaces base and common point thermocouple meters. questioned the cost to the taxpayer. Single and dual ranges up to 80 Amps. Earlier, Mr. Sisk had estimated that an in- itial outlay to adjust the chamber for TCT TOROIDAL SAMPLING TRANSFORMERS Install near base meter to provide broadcast equipment would cost $400,000 accurate RF samples for antenna monitors or remote meters. Three models with ranges and another $300,000 annually to place to 80 Amps. the film in archives and make it available for public use. IMPEDANCE MEASUREMENTS Mr. Anderson rebutted most of the criti- OIB -1 OPERATING IMPEDANCE BRIDGE For antenna system measurements under cism launched at the resolution. He argued transmitter power. May also be used as a conventional bridge. that a network pool should be used since a RG -1B RECEIVER /GENERATOR Two -watt signal generator with a tracking detector. would House owned- and -operated system Built-in rechargeable battery power supply for full portability in tucking low power sup- cause a conflict interest." Mr. "true of An- ply for full portability in making low power impedance measurements. For use with derson that a expressed his fear such 01B-1 or other RF bridges. system would be "susceptible to protect- ing itself." As for self- serving speeches on CPB -1 COMMON POINT IMPEDANCE BRIDGE Monitors common point impedance the floor, he said that the full or part -time continuously. Designed for permanent installation. broadcast coverage of 44 state legislatures has shown that "after several weeks " members on the floor "were no longer NAB BOOTH 613 aware of the cameras." The fairness doctrine, he said, would make sure that both sides of the issue are reported. The DELTA ELECTRONICS congressman claimed that there is "wide and broad and bipartisan" support in the 5534 PORT ROYAL ROAD House with 146 members sponsoring P.O. BOX 1508 broadcast resolutions and that the full SPRINGFIELD, VIRGINIA 22151 House should be given the opportunity to TELEPHONE: 703/321 -9845 TWX: 710- 831 -0620 vote. Mr. Sisk said twice that the "time has

B9adcasliny Mar :9'B 59 CBS the comparable figures went from 152 to 178 and down slightly to 1771/2, while No slackening Longer news for NBC -thanks to its long- standing To- night programing -the increase was only of interest and more of it 101/2 hours between 1960 and 1975. Taking the three networks together, Mr. in ENG, still are forecast Shapiro said, there were over 20% fewer half-hours available among network af- rising star for TV's future filiates in a given market in 1975 than in of TV news 1960, while the decline in the last 10 years And Also alone has been almost 15 %. no end to questions, either, seen by programing panelists: as broadcasters learn to longer -form drama, adult comedies NBC News's Mr. Wald said "the live machinery we work with" is becoming with it; one question unresolved: whether it beats film An all -news TV station, probably more more reliable, smaller and relatively less in cost than one, within 10 years, and expansion expensive and that as this trend continues ENG, or electronic news gathering, has of network evening news to an hour within there will be "more pictures on the air" held TV broadcasters fascinated at broad- five years. A new approach to news and a tendency for TV stations to become cast gatherings in recent years, and at last anchoring. New approaches to news more individualistic, as in radio. week's NAB convention in Chicago that presentation, too, with more emphasis on He also suggested that if costs were a lit- enthusiasm was not diminished. About its people aspects. tle lower, a network could program news 300 TV broadcasters jammed into a room These predictions by President Richard all night, and predicted that in about 10 with about 250 seats and listened to three will Wald of NBC News spiced an otherwise years there be an electronic news serv- TV station executives, now old hands at essentially cautious forecast session at TV ice equivalent to AP. the new art, tell their ENG stories. There will be on air, Program Conference '76 last Monday more experts the The panelists were Ray Miller of KPRC- Mr. Wald (March 22) at the NAB convert<\n. continued, and among anchor- TV Houston, Chris Clark Botsaris of wTVS- men the day of "the all- all -wise Among other developments predicted seeing, TV Nashville and Art Shiver of KSLA-TV for the next five to 10 years -with the con- mouth" will pass. Walter Cronkite, he Shreveport, La. The moderator was ventional caveat that it's impossible to be suggested, "may be the last of the great Wayne Vriesman of KWGN -TV Denver. sure -were the following: talkers." He said NBC News's John Chan- Their message: ENG has its good points There'll probably be "a few more - cellor "asks questions," and that his suc- and some bad points, but there's no turn- not a lot more -shows coming out of New cessors will ask the experts. ing back to covering the news with film York" than is the case now. -Oscar Katz, He also envisioned a time of "in- alone. The state of the art is moving too CBS -TV, New York. stantaneous polling," probably within 10 fast. More documentaries and news in years, in which an anchorman may ask a With the aid of TV monitors, the broad- prime time, more actuality and event question on the air, punch a button and casters at the workshop witnessed some of programing, more long -form shows, more get the responses back in 10 minutes or so. the successes the three stations have had adult comedy, possibly a weekly one -hour "I think it's a horrendous idea but we'll do with their electronic cameras. They saw, network newscast and, in daytime, more it," he said. And finally, he concluded, TV for example, what KPRC-TV'S audience comedies, specials and variety shows of news will continue to be "a contested watched live: a deranged killer leaving the the prime -time kind. -David Gerber, center," still subject to pressures from house where he was holed up and giving David Gerber Productions. Hollywood. those who would like to control it for their up to police. And in a WrVS -TV clip, they Producers are "really guided by what own purposes. saw attorney William Kunstler, noted de- the networks decide to do," but an in- fender of radical activists, being pelted crease in long -form programing seems in with a pie while delivering a speech. The store. Also more reality programing. -Phil last demonstration was significant because D'Antoni, motion picture and TV pro- if the station had been using a film camera ducer and director. to cover the speech -turning it off and on Prime -access time is in effect creat- during high points, as most film users ing another program market, and stations do -it might not have caught the un- will increasingly pre -empt network prime expected pie. time to present local and syndicated All three stations try to use ENG to programing. Off- network series being their competitive advantage, by reminding evaluated for scheduling in so- called the audience both on and off screen that family -viewing periods will be judged they are capable of producing live visuals: episode by episode, not as an entire series: on screen with constant graphic and verbal Some episodes may need no editing, First things first. The first Grover C. reminders, off screen with brightly decor- others little, still others much. -Henry Cobb Award was presented during the ated ENG trucks that act as moving bill- Gillespie, Viacom Enterprises, New York. National Association of Broadcasters boards for the stations. The minicam "is pushing us into a convention last week to a champion of The purchase of ENG equipment calls new era of local production whether we are the First Amendment, retired Senator for some changes in the newsroom, said ready or not" and "will be one of the ma- Sam J. Ervin (D-N.W. The award, in WTVS-TV'S Mr. Botsaris. For one thing, his jor factors in local television programing in memory of the late senior executive station renamed its assignment editor the coming years." News will remain "the vice president of the NAB, was pre- "electronic news coordinator." The man in overriding emphasis of local TV program- sented by Jack Rosenthal (r), of Har- that post, Mr. Botsaris said, has been en- ing," but the emphasis will swing "from riscope Broadcasting, Casper, Wyo., trusted with making the initial decision the current news personality cult to the chairman of the NAB -affiliated Televi- whether to interrupt entertainment fuller, more complete reporting process." sion and Radio Political Education Com- programing with live news. Eventually, the Stations will continue to face the threat of mittee. Said Senator Ervin: "America has news director becomes involved in the further network encroachment on time endured for 200 years because of those decision and so does management. But he periods they need to preserve.- Marvin L. who gave us freedom of press and of said management has yet to veto a deci- Shapiro, W, Group New York. speech." The authors of the First sion to interrupt. He said 75% of WTVS- Mr. Shapiro said the networks have Amendment recognized, said the Tv's news footage is live or taped. already moved "significantly" into station venerable legislator, that "we have KPRC -TV's Mr. Miller said his station time. He cited figures: Weekly half-hours nothing to fear from the circulation of still mixes tape and film coverage in its programed by ABC -TV rose from 114 in falsehoods as long as we leave truth news. He maintains there are many situa- 1960 to 144 in 1972 and 161 in 1975; for free to combat errors:' tions in which film still works best, but he

Broadcasting Mar 29 1976 So added that as ENG equipment becomes smaller and and live capacity more mobile, ENG will begin to assume a larger share of Opposite views the burden. on TV objectivity three agreed that ENG still has its All Conservative sees liberal slant; Shiver said tape does not drawbacks. Mr. newsman says bias can't be proved always produce as good a quality of picture as does film. It has yet to be proved, he "TV news is biased." William Allen said, that the dollar savings from not hav- Rusher of the National Review and ing to process film will ever reach the Charles Harrison of WGN Continental de- capital expenditure for the new electronic bated that provocative proposition for 16 equipment. And if one were to compare minutes at the National Association of the repair costs for electronic equipment Broadcasters convention last week. They Is TV news biased? Yes, said William with those of film equipment, well, "It's were pitted in one of a series of "In the Allen Rusher (I) of the National Review something you don't even want to think Box" confrontations that served as No, said Charles Harrison of WGN Conti- about," said Mr. Miller. If there are labor punctuation points throughout the con- nental. Keeping them apart: Tom problems attached to conversion to vention, but were unable to do much more Frawley of Cox Broadcasting. ENG, they were not addressed at the than state and restate their positions. workshop last week; all three stations on Yes, said Mr. Rusher, television news is one of provable, objective bias. "Failure to the panel are nonunion. biased, and the networks, each of them cover a story in a manner receptive to a One last problem with ENG, although it with "a liberal bias," are the "principal of- viewer is an example of bias." he said. So might not be a problem really, the fenders." Mr. Rusher, whose magazine is is reducing a 65- minute speech to a single panelists said, is that it is sometimes dif- regarded as conservatively oriented, took quote regarded by the reporter as signi- ficult for reporters to adjust to- particu- as his text the report on Cuba done by the ficant. "A person who wants to be loved larly older reporters, the panelists agreed. cete noire of the conservatives, CBS better find another line of work," Mr. Har- It requires a reporting style more closely News's Dan Rather, 18 months ago. He rison said. akin to traditional radio reporting, with re- suggested the program took a positive Mr. Harrison also cited the case of porters doing on- the -spot commentary view of Cuba, a view, said, that was con- NBC's Pensions: The Broken Promise, and having to think rapidly on their feet. tradicted by a number of American re- which won a Peabody award but was held When covering an event live, Mr. Miller porters in Cuba at the same time. by the FCC to have violated the fairness said, reporters have to have a feel for when Mr. Rusher said Mr. Rather is entitled to doctrine for stressing the negative almost to be silent as well as for when to talk. express his views, "and he does." So do exclusively in a report on private pensions On balance, the panelists said, the ad- others, he added. Television news can be plans. The ruling was later reversed by the vantages of ENG outweigh the disad- improved, he said, even without its courts. But Mr. Harrison said complaining vantages. They are convinced that as the achieving complete objectivity. It is "big about that program is like complaining that state of the art improves, their commit- enough to try" to improve. a story on traffic problems failed to show ments to it can only grow. To Mr. Harrison, the problem was not there were streets without traffic tie -ups.

A record crop of Peabody awards

Twenty seven in radio -TV The Standard School Broadcast, San KABC -TV Los Angeles, "The Dale Car: to be honored May 5; Francisco, for "41 years of continuous A Dream or a Nightmare?' Paul Porter to be accorded educational radio service to the citizens of CBS -TV, New York, M *A *S *H. special recognition the Far West, making this broadcast the ABC -TV, New York, "ABC Theatre: nation's oldest continuous educational Love Among The Ruins ?' The largest number of George Foster radio program ". NBC -TV, New York, Weekend. Peabody awards ever given in a single year WFMT(FM) Chicago, "Music in Chicago: WCVB -TV Boston for "a viewer -oriented will be presented by the University of Stravinsky '75" programing package which exhibits a Georgia's, Henry W. Grady School of Noncommercial WSOU(FM) South quality of service too rarely seen in today's Journalism on May 5 at a luncheon spon- Orange, N.J., "Land of Poetry." television ?' sored by Broadcast Pioneers at the Hotel Voice of America, Washington, "The Group W, New York, Call It Macaroni. Pierre, New York. Twenty -seven winners Battle of Lexington" from the 200 Years ABC -TV, The ABC Afterschool being announced today (Monday) will be Ago 7bnight series. Specials. recognized for "outstanding and WCBS(AM) New York, A Life to Share. Kaiser Broadcasting, San Francisco, meritorious service to broadcasting." KDKB(AM) Mesa,Ariz., for "outstanding Snipers. The awards, regarded as "Pulitzer prizes contributions to the community it serves Alphaventure, New York, The Big Blue of the fifth estate," have been presented through its superior over-all public service Marble. since 1940. More than two -thirds of the programing." CBS News, "Mr. Rooney Goes To 1975 awards are being made to local radio wMAL(AM) Washington for "over -all ex- Washington." and TV stations and to individuals. cellence in the radio documentary as ex- wwL -TV New Orleans, A Sunday Jour- The radio winners: emplified by Suffer The Little Children nal. Jim Laurie, NBC News, for "his series and The Legend of the Bermuda CBS News, The American Assassins. of outstanding reports covering the fall of Mangle." WAPA -TV San Juan, P.R. "Las Rosas Vietnam by remaining in Saigon after the Television Peabody winners are: Blancas." evacuation was completed." WTOP -TV Washington for "their over -all Dr. James Killian, Boston, for "his out- KMOX(AM) St. Louis, Sleeping Watch- public service effort with particular standing contributions to educational dogs. reference to Harambee: For My People television in the United States." WGMS(AM) Bethesda, Md. and worts -FM and Everywoman: The Hidden World. The Peabody board also voted to recogn- Washington, for "their combined overall WCKT(TV) Miami for "compiling an en- ize and pay tribute to the contributions of efforts to provide outstanding radio enter- vious record of outstanding investigative the late Paul Porter, (BROADCASTING, Dec. tainment, as exemplified by The Collec- reporting during 1975 ?' 1, 1975) Washington attorney and one- tor's Shelf and 200 Years of Music in Charles Kuralt, CBS News, New York, time FCC chairman who was a member of America. On The Road to 76. the Peabody board for more than 25 years.

Broadcasting Mar 29 1976 81 nally proposed by the National Citizens NCCB prime -time Committee for Broadcasting, would make certain that crucial issues are faced and Scali urges fellow proposal draws would also foster the fairness doctrine. reporters to go slow fire from Proxmire "The plan would enable the govern- ment to grab more power from the in investigative fervor Senator William Proxmire (D -Wis.) has governed and thus control further the con- McLaughlin tells radio affiliates lashed out against a proposal to require all tent of broadcast journalism," the senator news is a tune -in, not a tune -out television stations and networks to provide continued. He added that the requirement would broadcasters vulnera- at least one hour of prime -time public "make more Investigative reporting is important but affairs programing each week. "If upheld ble to fairness doctrine complaints" and "the post -Watergate morality" is in by the courts," the senator said, it would cause an "increase in bland programing." danger of being carried too far, John Scali "gut the First Amendment." The Prox- Mr. Proxmire, an ardent foe of the fair- ABC News senior correspondent and mire statement was made in reaction to a ness doctrine, said the proposal not only former U.S. ambassador to the United Na- March 10 letter sent to FCC Chairman ignores First Amendment guarantees to tions, told ABC Radio affiliates at a meet- Richard E. Wiley from 21 members of the press but also ignores the doctrine's ing in Chicago during the NAB conven- Congress (BROADCASTING, March 15). "chilling effect" on radio and television tion. They claimed that the requirement, origi- journalism. He said government spokesmen "deserve to be questioned very closely," but he questioned whether White House spokesmen, for instance, "should be put on the grill by reporters who feel they should be handed whatever they want." Windjammer Winner He said that if "highly secret informa- tion" is released by, say, a congressman, newsmen have little choice but to publish it. But he could see no justification for dig- ging up and publishing information from anonymous sources and not subject to CCA's Windjammer Cruise check. and Final Tube Contest Winner; "Let us remember the imperative of avoiding the arrogance that power brings," Marvin Pincus, Chief Engineer he said, and remember also "the impor- WFPG Atlantic City, New Jersey; tance of judgment, good taste, fairness and the public welfare." says of his CCA Transmitter Mr. Scali, who was presented the ABC and winning final tube: Radio network's annual "American Way "Dear Sir: We are located on the Jersey shore and our transmitter site is located on marshlands with salt water on three sides. Even under these circumstances, our CCA r Transmitter, FM 20,000D, has held its original efficiency and has operated on the same final tube for 55,586 hours. The tube is a 3CX 10,000 A7. It has been in service since June 1, 1969 and taken out of service January 28, 1976. Please submit this letter in your Windjammer Cruise Contest. Scali Sincerely yours, of Radio" award, received a standing ova- tion from the affiliates. Marvin Pincus The affiliates meanwhile were urged by Chief Engineer Edward F. McLaughlin, president of the WFPG" network, to consider -and treat -news and sports coverage as the main ingre- dients of station success. "News is not a tune -out, it is a tune -in," CCA, Where RELIABILITY Mr. McLaughlin said. "When all this care and effort is \ is more than a word! lavished on music programing," he con- tinued, "with little or no concern for news ©CCA Electronics Corp. 1976 and information, you are doing a disser- vice to yourself and to your audience." He cited a study by the Roper research organization that he said has shown "that CCA Electronics Corporation 46%, or practically half, of your audience 716 JERSEY AVENUE, GLOUCESTER CITY, NEW JERSEY 08030 consciously tunes in your station to be in- PHONE: CCA (609) 456 -1716 TELEX: 84 -5200 formed as well as entertained. And in all probability the other half wants some form of information from your radio station."

Broadcasting Mar 29 1976 62 exhibit floor included a greater move mat. The BVH -1000 with time base cor- Equipment & Engineering towards digital circuitry in video process- rector is priced at $45,000. Three units ing and more solid state components in have already been sold to CBS in Holly- the transmitter field. wood. Deliveries of the BVH -1000 as well Much for the The development of broadcast quality as Sony's nine other broadcast products one -inch helical scan VTR's marked the are scheduled for early summer. sellers, much occasion of the 20th birthday of video- Bosch /Fernseh introduced the BCN tape recording. Ampex Corp., which in- series as its answer to broadcast quality for the buyers troduced VTR at the Chicago NAB in one -inch helical VTR. The system uses a 1956, this year introduced its VPR -1, tele- two -head helical scanning technique with at the exhibits production helical scan VTR that is ex- segmented field and consists of four basic pected to bridge the gap that has existed units. The BCN -20, priced at $30,000 is a Manufacturers are happy with between top-end quadruplex recording portable, battery-powered VTR weighing traffic; broadcasters have systems and previous helical systems 44 pounds with a recording time of one an opportunity to see many usually associated with lower -end in- hour. The BCN -40, priced at $35,000, for new products among the standards dustrial and educational uses. use in both vans and in the studio contains Charles A. Steinberg, Ampex vice presi- tape deck and electronics unit. It features The largest ever equipment exhibition at a dent, heralded the VPR -1 as the "most editing facilities, a time code reader and National Association of Broadcasters con- significant development in helical record- processor and has a recording time of 95 vention was also one of the happiest for ing since the first practical helical scan minutes. At the top of Bosch's line is the the 210 paying exhibitors this year. machine was introduced." The VPR -1 BCN -50, which includes processor and Manufacturer comments ranged upward eliminates the problem of tracking and time -base corrector and can be fitted with from "good" to "fantastic" to "best NAB interchange that are associated with helical monitoring equipment,. Without the yet" It was the steady sales traffic, from video -tape recording. An automatic -scan monitoring unit, the BCN -50 sells for the moment the 95,000 square feet of ex- tracking system provides broadcast quality $56;000. The BCN series uses a video hibits in McCormick Place opened on Sun- slow motion and still -frame playback. The track length of 80 millimeters, employs day (March 21) until shop closed on scanner provides automatic tracking, two rotary heads that alternately record Wednesday, that made them happy. "Peo- one -fifth speed and manual frame -by- playback segmented fields of 52 lines. The ple haven't been spending for the last frame jogging for simplified editing. The BCN series which operates at 10 inches three years," said one exhibitor, "and now noise -bar problem associated with off- per second has been in production outside they are springing loose for replacement speed tracking operations, according to the U.S. since last December. So far 10 and expansion equipment" Ampex, has been eliminated. machines have been delivered for use in (The one bad mark given by the exhibi- The VPR -1 begins at about $20,000; Berlin, Paris and by private production tors was to the unions that had jurisdiction with automatic tracking and time -base cor- companies in Denmark. at McCormick Place. For that story, see rector for broadcast quality, it costs The introduction of the broadcast page 64). $40,000. Three VPR -1's were sold on the quality helical scan VTR has not yet sig- There was mixed reaction to the segre- floor to Sask-Media, Regina, Sask. nified the establishment of a new VTR gation of television and radio manu- Sony, which introduced for the first time format. Each company's products are not facturers on the floor, an intentional de- a line of products specifically geared to the interchangeable with the others for record- sign of the NAB this year. No hard divi- broadcast market, had its own helical ing and playback purposes. Hans Groll of sion division existed, since many corn - VTR -the BVH -1000. Billed as Sony's Fernseh said that it will take 10 to 15 panies are involved in both fields, but a "piece de resistance," the BVH -1000 was years to establish a new industrywide heli- general separation was apparent. hailed as offering production qualities as cal format requiring the commitment of One radio exhibitor said he preferred to good as any one -inch nonsegmented for- several large companies. To that end, be mixed with television, since customers were reluctant to walk directly across the aisle after talking with a competitor. Others were glad of the separation, com- plaining that video displays often require darkened lighting environments that detract from adjacent audio displays. But neither radio nor TV exhibitors seemed to feel sales were affected by the new setup, AMPE XVR9épOo as everyone reported favorable traffic. One of Me There was concern, however, that when Origirers Videotape on -'l'ne the NAB goes to Washington next year Borrowed from and the convention is spread among Service. al.. Cas -TV several hotels, radio exhibitors could be CITY TELEVISION hurt by being physically separated from Angeles television, which tends to generate the greater interest and traffic. Key attention grabbers at this year's show included new broadcast quality heli- Then and now. Twenty years cal scan one -inch video tape recorders in- ago at the National Associ- troduced by Ampex, Sony and the ation of Broadcasters conven- Femseh Group of the Robert Bosch Corp. tion, Ampex introduced video One engineer remarked that there was tape recording to the broad- more helical equipment displayed at Mc- casting industry. Last week, Cormick Place last week than ever before. Ampex paid tribute to that an- Small ENG cameras, as in the past, also niversary with the introduction grabbed a major share of attention, with of broadcast quality, one -inch Thomson -CSF Laboratories Inc.'s helical scan VTR. At left: Charles P. Ginsberg (I), who led the pioneer team, and Charles E Microcam in the spotlight. There were Anderson who developed the use of FM signals in videotape recording demonstrate the more than a dozen different ENG cameras original VRX -1000 machine. At right: Ampex's VPR -1 broadcast quality one -inch helical shown last week. scan VTR. which was the only one of several helical systems introduced last week to offer And engineering trends evident on the an automatic scan tracking system that can provide slow motion and still -frame playback.

Broadcasting Mar 29 1976 63 priced at $35,000. Problems behind the scene. The facilities were good, the traffic was great and sales Ikegami introduced two were being made last week on the NAB exhibit floor at Chicago's McCormick Place. There Electronics ENG cameras, giving the broadcaster a was only one dark aspect: difficulties with the trade unions in getting booths set up. That choice of configurations. The HL -77 is trouble and the resulting extra costs to exhibitors, led several to suggest it may be the weighs 18 last time the NAB comes to Chicago. self-contained, about pounds, offers broadcast quality and is priced at The expense of the show is "getting out of hand;' said Eugene Edwards, vice president of $35,000. HL -37 features comparable marketing for Harris Corp. Small companies were even more irked by "nonsense" attributed The and price, but is designed as to the trade unions, especially the International Brotherhood of Electrical Workers union, performance a two -piece portable unit with separate when to move a machine already on wheels or plug in a unit required waiting for the ser- electronics pack. vices of the appropriate trade people. Ron Mitchell, McCurdy Radio Industries Inc., esti- mated his company's costs in setting up the exhibit were four times greater in Chicago Hitachi Shibaden exhibited the SK -80, a than comparable booths constructed at other shows. "Guys would sit around with nothing self -contained portable ENG camera to do, waiting for riggers;' he said. A job that usually takes us four hours would drag out to a weighing 16.5 pounds, and priced at day and a half, he added. Even more disturbing to exhibitors was the need for "payoffs" to $23,400. An optional "studio adapter" get union personnel to bring in their equipment without long delays. houses a five -inch viewfinder, gen -lock The problems appeared fairly universal to the exhibit floor, extending to both the large unit, AC power adapter and remote con- and small companies. NAB officials acknowledged the problems, but like many of the ex- nector. Three 2/3 -inch saticon tubes pro- hibitors, preferred not to comment. A half dozen or so unions were involved in the show, but vide 500 -line horizontal resolution and 50 most dissatisfaction centered on the electricians. The previous two NAB shows in Las db signal -to -noise ratio. Vegas and Houston did have many of the problems that occurred last week, because Nippon Electric introduced its MNC -61 unions in those cities are generally not as strong as their Chicago counterparts. ENG camera that runs on 25 watts and Some of the blame was leveled at the NAB,however,fora shortened time period to set up weighs around 18 pounds. It features three exhibits. Mr. Edwards explained Harris Corp. had only half the time it usually does to set up 2/3 -inch Plumbicon tubes and integrated its equipment, which translated into overtime expense. hybrid circuitry. It is priced at $24,000. Gary Grand Pre, Scully -Metrotech, seemed to sum it up for many exhibitors last week Asaca Corp. offered its ACC -2000 self - when he said, "If we [the NAB] ever come back here it will be a miracle" contained ENG camera at $22,000. It weighs 18 pounds with lens, which is not included in that $22,000 price. Features in- white for color Femseh has agreed to supply International the clude: automatic control and priced from $95,540; ACR -25B, a balance, two -line contour for broadcasting Video Corp., RCA and Philips with the state -of- the -art digital time -base corrector applications and C mount or bayonet BCN system a on private brand basis. ($210,000 and up), and the 195 series of mount. Arthur Hausman, president of Ampex, two -inch VTR mastering tape. Ampex its feels the market will determine any stan- also introduced a portable, one -man video Harris Corp. offered TC -3 small dard in helical recording. recording system weighing under 50 camera at $27,500. This portable color The chief advantages of helical VTR pounds for live TV coverage of local news camera, however, is not billed for ENG over the quadruplex system are lower tape events. uses -it weighs 13 pounds with compan- costs and the elimination of banding prob- Sony's new broadcast line includes: the ion 14 -pound backpack -but as a multi- lems common to quad systems. Initially BVE -500 editor, priced at around $5,000 purpose camera with broadcast quality. the new helical systems are expected to be and billed as accurate within two frames; Harris is also offering the TC -8 camera at used in the teleproduction industry, rather the BVU -100 portable VTR with a 45 db $65,000- $70,000 including lens. The TC -8 than in broadcasting where there is already signal -to -noise ratio, and the BVU -200 has a triax option which allows greater dis- a large investment made in quadruplex editing system with bi- directional search tance use. Unlike most cameras that rely machines. Indeed several broadcasters mode and dropout compensation. Sony on thick multiconductor cable that can be who indicated appreciation for the great also introduced a portable three -tube used up to 3,000 feet, triax is single con- strides made in helical VTR felt they came Plumbicon ENG camera. ductor cable multiplexed to allow use up a "little too late," as any savings in helical If the seeds for advances in helical VTR to one mile. VTR use would be more than offset by for broadcast use were planted at last The advent of digital circuitry in place of having to replace the present quad- broad- week's NAB convention, blossoms have analog computer technology was evi- cast standard. No one on either side of the already appeared in the ENG camera area. denced by several exhibits at the NAB. exhibit booths contended that helical Over a dozen different portable cameras John D. Silva, director of research and would replace quadruplex, at least in the were shown on the exhibit floor, with the development for Golden West Broad- near future. smallest -Thompson's eight -pound casters, Los Angeles, urged television Accordingly, Ampex also introduced its Microcam- grabbing the largest share of broadcast engineers to get on the digital AVR -3, a quad VTR at the top end of the attention. The Thompson camera, train before it is too late. Speaking at an line. It features super high -band pilot and developed in cooperation with CBS -TV, engineering session, Dr. Silva noted there is billed as the "intelligent" video -tape weighs a total of 11 pounds, including elec- is "talk" that the whole video -tape pro- recorder that makes it possible for broad- tronics hip-pack. Aside from low power cess will be mostly, if not completely, casters to record and play back live quality consumption -22 watts -the Microcam digital in five to 10 years. Automatic pictures automatically. Priced between features color balancing, image enhancing transmitters capable of being remotely and $105,000 and $137,000, the AVR -3 cir- and full, three- channel masking amplifier. automatically controlled, adjusted, cumvents related problems of color satura- The Microcam is priced under $30,000 but monitored and logged through digital tion and banding previously common to will not be ready for delivery until the first techniques, said Dr. Silva, are about to video tape. The super high -band pilot puts part of next year. The first production run "come of age." Also on the digital TV a tone on the recording track that stores in- of over 50 cameras has already been sold horizon, he suggested, were: automatic formation so that no color mixing occurs. to CBS and others including wPlx(TV) New film cartridge and special effects equip- The AVR -3 offers automatic switching be- York. CBS has an option to purchase every ment, video switchers, frame syn- tween bands and tape speeds. Picture other camera in the next production run, chronizers and electronic slide apparatus quality at 7.5 IPS is "virtually in- which is expected to be producing 20 that will eliminate the need for multiple - distinguishable" from high band at 15 IPS, cameras a month beginning next fall. standard TV slide projectors. claimed an Ampex spokesman. Other new RCA, which introduced its 19 -pound A glimpse at that horizon was available Ampex products include: the EDM -1, a TK -76 ENG camera at last year's NAB, on the NAB exhibit floor last week. video -tape computerized editing system said delivery is scheduled for this month. Chyron Corp., Plainview, N.Y., was dem- priced at $95,000 and up; the HSC -100C, An RCA spokesman said over 100 orders onstrating its dynamic montage unit for a slow motion color video -disk recorder have been received since last year's in- the creation of animated graphics on video with built -in digital time-base corrector, troduction. The TK -76 ENG camera is tape, relying on digital circuitry. The unit is

Broadcasting Mar 29 1978 64 not ready for delivery, but was only pre- anywhere on the screen. A digital wipe viewed. (Delivery is expected by early 1977 generator can produce rotating wipe pat- and the price will range from $12,000 to terns. So far the digital video processor has $50,000 depending on options.) The mon- been introduced only in Japan, where tage unit has what Chyron calls a delivery will begin late this spring. No "mosaic" memory capable of storing 64 price range was offered for the unit when it patterns. Up to 64 mosaics can be stored is introduced in the U.S. on hard disk in a computer where they are Consolidated Video Systems showed its individually identified and accessed. Any CVS -520 digital video time -base corrector of the patterns can be positioned on the which can be used with any VTR to select screen as desired, repeated where desired inputs automatically. It uses a nine -bit, and assigned characteristics of hue, four -times subcarrier and can handle seg- saturation, intensity, flashing or fading. mented and nonsegmented formats. The Ampex last week formalized the an- CVS -520 is priced at approximately nouncement of its electronic still -store $19,000. unit -not yet available and not shown at RCA introduced a digital video frame the NAB -which stores graphics in place Synchronizer designed to effect a smooth of a slide chain and is computer- accessed intermix of remote studio video sources by digital information. An Ampex spokes- for newscasts and live programing. The The best beautiful man said CBS plans to initiate use of the TFS -121 accepts a nonsynchronous signal music sound in ESS unit this summer for election from any external source, converts it from coverage. analog to digital format and stores it. The Columbia, SC is put out Panasonic has developed a digital video unit stores two complete television fields processing system that can take an incom- per full frame. by an AEL FM -2.5KD ing nonsynchronized video signal, such as Other equipment introduced by RCA Stereo Transmitter a microwave transmission, and reference it included the TR -600 quad VTR, which in- to studio sync. The picture can be reduced cludes built -in time code editing. A super Just ask WXRY to any size in real time and positioned high band accessory kit enables the AEL stereo transmitters always TR -600 to use half speed (7.5 IPS) opera- send the very best. tion for greater tape savings with no com- FM: 2,500, 15,000, 25,000, 40,000, promise in picture quality. The unit is 50,000 watts. AM: 5,000, 10800, 50,000 watts. priced at $83,500. An anode pulser system for reducing power consumption of RCA 14% UHF television transmitters by or Call or Write: more was shown as part of RCA's exhibit. The system can be applied to any RCA AMERICAN ELECTRONIC LABORATORIES, INC. UHF transmitter equipped with the com- P.O. Box 552, Lansdale, PA 19446 pany's TTUE -4A solid state exciter and Tel: 215/822 -2929 TWX: 510/661 -4976 with high efficiency klystrons. A new studio camera -the TK -46 -was in- troduced by RCA with several refinements of previous generations of studio cameras, SALE including improved signal -to -noise BANKRUPTCY preamps for sharp, low noise pictures and a tiltable viewfinder. RCA, which tradi- tionally has built only quad VTR's, offered AVANT GARDE BROADCASTING, INC., its HR helical series (its own product dba KAGB -FM, Bankrupt scan Bankruptcy No. BK75.20840-BR name for the Bosch /Fernseh BCN series). Julius Barnathan, ABC vice president of RCA also demonstrated high density Trustee offers for sale the FCC license and all broadcast operations and engineering, video recording that makes use of laser of the physical assets of radio station KAGB.FM, California con. called on television engineers at the and optical technologies to make it possi- Inglewood (Los Angeles County) sisting of office furniture and fixtures, and broad. "to make order ble to store as many as 10,000 TV pictures NAB to act as catalysts casting equipment. a 12 disc. The den- out of chaos" in the development of on single, -inch packing The physical assets are located at 9920 South electronic news gathering equipment. sity of the laboratory -built equipment was LaCienega Boulevard, Suite 644, Los Angeles, He proposed an engineering standards compared to quad recording at 15 IPS California. The broadcasting tower is located at committee to assure compatibility of which takes one square inch of tape per 4100 South Padilla Place, Baldwin Park Reser. voir, Los Angeles, California. Mr. Barnathan warned that TV frame. The optical system can pack equipment. for sale to the high. TV frame into .003 square inches. Said assets will be offered the new smaller cameras, with intricate one est and best bidder, subject to confirmation of electronic circuitry in a very small Billed as a "technical progress report," the the Court on April 29, 1976, at 9:30 A.M. in the space, may present maintenance prob- demonstration covered only still pictures, Courtroom of the Honorable Barry Russell, lems. but Neil Vander Dussen, RCA Broadcast Bankruptcy Judge. Room 804. U.S. Courthouse, Street, Los Angeles, California. Great strides have been made in edit- Systems vice president, said the tech- 312 North Spring Inspection will be held between the hours of Mr. said, but the nology was also capable of recording mo- ing for ENG, Barnathan 10:00 A.M. and 3:00 PM. on April 27, 1976 and weak links continue to be batteries, tion from film, video tape or in live situa- April 28. 1976 at 9920 South LaCienega Boule- short -lived and susceptible to leakage, tions. Any prototype of an optical disk vard, Suite 644, Los Angeles, California, and and microwaves, particularly in the up- recording system is at best five to seven 4100 South Padilla Place, Baldwin Park Reser. link to the receive point. Broadcasters in years away, said an RCA spokesman. voir, Los Angeles. California. Terms will be cash. Buyer to deposit 20% down the same city should coordinate fre- International Video introduced its at time of sale. Balance on closing. Courtesy to IVC- -4, an version of its two - quency use with the FCC to assure effi- 9000 updated brokers 5% cient, interference -free operations, he inch helical scan video tape recorder, For further information, write to Gilbert Robin. said. IVC -9000, that records at half the speed (4 son, Trustee in Bankruptcy, 1888 Century Park "If the cost to cover material is too ex- IPS) with a 47 db signal -to -noise ratio. East, Suite 900, Los Angeles, California 90067. Phone (213) 277.7400. pensive because of labor costs and in- Also introduced by IVC was its IVC -7000P flexible union rules, ENG will not portable teleproduction camera that is progress much further" Mr. Barnathan self- contained and priced at $68,000. predicted. Schaefer Electronics Corp., a subsidiary

Broadcasting Mar 29 1976 65 Center of power. Directors, staff and legal and engineering counsel of A. M. Herman, formerly of WBAP -TV Fort Worth. director emeritus; Ògden the Association of Maximum Service Telecasters talked strategy. Prestholdt of A.D. Ring; Clyde G. Haehnle, Avco Broadcasting, Cin- Seated (l -r): Jonathan D. Blake, Michael S. Home and Ernest W. cinnati, Mort C. Watters, Scripps- Howard Broadcasting, Cincinnati; Jennes, of Covington & Burling, Washington law firm; Arch L. Madsen, Howard T. Head of A.D. Ring; Roy W. Easley, assistant executive direc- Bonneville stations, Salt Lake City, president of the association; Lester tor, AMST; Wallace J. Jorgenson, Jefferson -Pilot Broadcasting, W. Lindow, executive director; Ralph S. Jackson, Orion Broadcasting, Charlotte, N.C.; C. Wrede Petersmeyer, Corinthian Broadcasting, New Louisville, Ky.; Jack Harris, KPRC -TV Houston; A. Louis Read, Cosmos York; Norman P. Bagwell, KYTV(TV) Oklahoma City; Robert F. Wright, Broadcasting, New Orleans; August C. Meyer, Midwest Television, WTOK -TV Meridian, Miss.; Willard E. Walbridge, Capital Cities Com- Champaign, Ill. Fred Paxton, WPSD -TV Paducah, Ky., and A. James Ebel, munications, Houston; Terry H. Lee, Storer Broadcasting, Miami Beach; KOLN -TV Lincoln, Neb. John T. Murphy, Avco; Willard Schroeder, WOTV(TV) Grand Rapids, Mich.; Standing (l -r): Paul R. Jeannin, administrative assistant, AMST; Harold Franklin C. Snyder, Hearst stations, Pittsburgh, and James M. Moroney L. Kassens of A.D. Ring & Associates, Washington consulting engineers; Jr., Belo Broadcasting, Dallas. of Cetec Corp., introduced its 903E stand - broadcast studio use, featuring single story. The extent of the burdens facing the up.rack system for automatic programing zoom construction. American Electronic association was made clear to members in radio, that features three -day memory. Laboratories showed a 5 kw FM transmit- when the board of directors asked for and Priced at $15,900 the unit separates repeti- ter featuring open design for easy mainte- received authorization to impose an extra tive programing events from nonrepetitive nance and with more solid state features. quarterly assessment of dues effective time -oriented events such as commercials Collins Radio Group, Rockwell Interna- April 1, and to permit it to levy another and public service announcements, and tional, exhibited its A7600 "autopro" pro- additional quarterly assessment next year, stores 3,800 recylable program events that gram automation system that features a if necessary. The request was justified on can be divided into subformats or pro- solid state memory enabling it to be pro- the ground of growing expenses, particu- graming in straight -line fashion for ran- gramed for from 2,000 to 4,000 events. larly legal fees incurred in opposing the dom access. drop -in proposal. The Sparta division of Cetec has ex- Lester W. Lindow, AMST's executive panded its line of solid state AM transmit- director, said the pressures building up to ters to include .1 kw, 2.5 kw and 5 kw AMST: now more carve out areas of the spectrum now used power levels. On the FM side, Sparta has for television are evident in the delibera- introduced a 500 w model. McMartin In- than ever tions under way in preparation for the dustries showed a 3 kw AM transmitter to 1979 World Administrative Radio Con- meet export requirements and provide a Association's meeting centers ference. He said it is essential that televi- conservatively-rated transmitter for the on new threats to television's sion's interests be represented on the new 2.5 kw power output level recently share of the spectrum: land mobile, FCC -created committees helping to estab- authorized by the FCC. The McMartin OTP drop -in proposal and lish the U.S. position that will report to the BA -2.5k is completely solid state except a government eye on VHF space; commission by June 1 -and noted that for RF output PA and modulator stages. budget up 25% to meet challenge AMST has worked to make sure that CCA Electronics Corp., Gloucester broadcasting has such representation. City, N.J., exhibited a 25 kw FM transmit- More than 200 television broadcasters at- The AMST members also heard somber ter packaged in a single cabinet. tending the Association of Maximum Ser- talk from the association's attorneys, Other product developments include vice Telecasters' 20th anniversary meeting Covington & Burling's Ernest W. Jennes the 34 -X editing system by CMX Systems, in connection with the National Associ- and Michael S. Home. Mr. Jennes warned which can be expanded up to four ation of Broadcasters convention last week of an anti -TV attitude abroad in the coun- VTR machines with no problem mixing were warned that positions the association try, including the government, and said it quad, helical or audio through the use of have long sought to maintain were under is apparent at a time when the television microprocessors. Tektronix Inc., Beaver- increasing pressure in Washington. industry itself is less unified. Mr. Home ton, Ore., has developed a TV demodula- They were reminded that the govern- mentioned some specifics -the FCC's ac- tor which decodes RF over- the-air signals ment is interested in more than 100 mhz tion in liberalizing the cable distant -signal and presents it as a baseband video. The of spectrum space now allocated to VHF, rules and in the report of the House Com- 1450 demodulator is still in the prototype and told that the land mobile industry is munications Subcommittee staff calling stage and delivery is expected to be six seeking exclusive use of television chan- for a further relaxation of cable rules. months to a year away. New VTR tapes for nels 30 to 69. They were also given a vivid The video -tape presentation of what both quad and helical recorders with im- visual demonstration of what AMST AMST's engineers said would be the proved audio output and higher perfor- engineers said would occur if the FCC ac- effect of the drop -in proposal was general- mance were exhibited by 3M under the cepted the Office on Telecommunications ly regarded as the highlight of the meeting. Scotch brand name, designated 8250 Policy's proposal to drop in 88 short It showed, initially, normal reception by a (quad) and 455 (helical). Angenieux spaced VHF channels. The video -tape viewer 50 miles from a Zone I television Corp. introduced a 42:1 zoom lens for presentation was in the nature of a horror station when the current Zone I average

Broadcasting Mar 29 1978 88 separation of 198 miles is maintained. It each 3 db reduction, CUB says, equivalent ganlzations -takes no macaw stauu Oil a- then showed progressive degradation of to doubling transmission power of UHF ble television, many of its members do. the picture when a co-channel station is stations, and the other requiring all sets One, the National Association of Broad- moved to the present minimum separation with mounted VHF antennas to have casters, was represented on the UHF point of 170 miles, then to a point 153 mounted UHF antennas. Jonathan Blake, panel by TV board member Tom Bolger of miles away and, finally, 136 miles. of Covington & Burling, remarked that WMTV(TV) Madison, Wis., who detailed As described by AMST, the minimum "an FCC that has given us family view- the particular threat cable poses to UHF allowable spacing results in "some inter- ing" could provide similar encouragement stations and the development of that por- ference," the interference from the station to UHF development. tion of the TV spectrum. Speaking of at 153 miles separation is "really murder :' Dan Wells, of the Public Broadcasting broadcaster laziness in taking advantage of and the picture resulting with a station at Service, said that the "UHF disad- existing exclusivity and nonduplication 136 mile separation "is just one big vantage" now costs public television 13 rules, he remarked that "If you don't use mush." million TV homes, or 30 million people. them, you'll lose them." He told of one The tape was made by using an off-air He commended to delegates recent advan- broadcaster cooperative that hires a part - signal of a low -band VHF station, into ces in efficiency- specifically, a new time person to monitor cable systems on which was cranked various degrees of in- Varian tube incorporated into RCA's UHF behalf of all its member stations, and to terference to represent what would happen transmitter line -that make possible im- take the necessary steps to insure corn- under actual conditions. The calculations portant savings in power costs. pliance. were determined by A.D. Ring & Associ- Although CUB -a consortium of or- Mr. Bolger said that broadcasters -U ates, AMST's engineering consultants. But the meeting was not entirely nega- tive. Jack Harris, of KPRC -TV Houston, first and now past president of the organization, recalled that, when AMST was founded, the odds seemed to be How to keep thieves against the commission preserving its ta- ble of television allocations. There was fear that stations would be squeezed in on from making what s a case -by-case basis without regard to mileage separation standards. yours theirs. But, he said the commission has yet to authorize the first VHF drop -in at short spacing in the continental U.S. And he concluded: "The secret of survival is not Burglary and car theft are among our nation's winning that last war forever; the secret is making sure that you don't lose that last most prevalent crimes. They also are among the easiest war forever." to prevent ... if people like your listeners would take the time to learn how. The State Farm Insurance Companies have UHF's for produced for radio a series of five public service programs quest and four spots on how your listeners can protect high visibility themselves against burglary and car theft. The programs, each four minutes, are on such topics as how to make it goes to Chicago tough for burglars to get into your home; how to outthink CUB panel describes initiatives the would -be thief; how to make it more likely he'll get to get maximum from medium's caught; and how to get financial protection against theft. present configuration, plans The spots are 60 seconds and two are 30 seconds to improve lot for the future -two - cover some of the same pointers in briefer fashion. The Council for UHF Broadcasting, a These non -commercial messages are aimed at "squeaky wheel" determined to get the informing your listeners ... not advertising State Farm. most out of the ultra high frequencies, was the coupon below or heard from at last week's NAB convention For a free tape and scripts, return in Chicago. A closing -morning session at- call us collect at 309- 662 -2625. tracted FCC Chairman Richard Wiley, the Broadcast Bureau's Wally Johnson and Neal McNaughton and a hundred or so delegates to hear of CUB's efforts "not to leave UHF's growth to chance." 1 As that meeting closed, Mr. Wiley rose Robert Sasser from the rear to announce there would Public Relations Department soon be another meeting on the subject, in State Farm Insurance Companies Washington April 19. He and other FCC One State Farm Plaza officials, and the Canadian Radio-Televi- Bloomington, Illinois 61701 sion Commission's chairman, Harry Please send me your public service series on burglary and car theft prevention. Boyle, will sit down with CUB's emis- I understand there is no charge. saries to be urged into action. They'll likely hear more of the same; demands NAME that - The FCC put UHF on its agenda. STATION That it take action on CUB's two re- ADDRESS quests for rulemaking, one urging a re- (No P. O. Box Numbers, Please) ceiver modification that would result in a 8 CITY STATE ZIP db signal -to -noise improvement- -J

Broadcasting Mar 29 1976 67 .. .aa w vuw.0 auu,v, ttauUll rur power in Congress and the White House, in addi- excess of 50 kw. tion to that of the FCC, if they are to have Obtain presunrise authority for day- an impact on future cable policy. timers on Canadian clears, to permit them Richard Block, CUB chairman, and to operate from 6 a.m. local time to local moderator William T. Reed of PBS sunrise with power similar to that permit- screened a number of public service com- ted daytimers on Mexican clears, 500 w. mercials, featuring Stephanie Edwards, ad- Canada had permitted U.S. daytimers to vising set owners how to maximize UHF operate with limited power on their clears reception. Designed primarily for display when the U.S. was on daylight time for on commercial VHF's - "We don't want more than six months as a result of the en- to preach to the choir," as Mr. Block put ergy crisis. DBA's new proposal would re- it -they will go into distribution in about quire the U.S. to negotiate a treaty with six weeks, along with a UHF guide that Canada. will be available free to viewers who re- Obtain authorization for daytimers Engineers' champion. Frank Gregg quest it. on U.S. IA and IB clear channels to oper- Kear (r), retired partner in A.D. Ring & CUB's aim, said Mr. Block "without ate from 6 a.m. local time to sunrise. Some Associates ( "Profile,' March 15), rancor is to do the things for UHF that restricted presunrise operation is permit- :' received the NAB's 1976 engineering "the FCC should do but isn't." ted daytimers on the clears, but DBA is award last week. It was presented by said to be interested in 500 w, the amount George Bartlett, engineering vice presi- of power authorized regional stations. dent for the NAB. Exploration of postsunsét operation by daytimers, to 6 p.m. Fiber optics is The revitalized organization will operate for the next year under the last elected coming, only no one's slate of officers and directors. Ray Livesay, wLBH(AM) sure where it's going when the color is being controlled by the Mattoon, Ill., is chairman, and VIR signal, indicating that the color will George Foulkes, wAAc(AM) Terre Haute, Ira Jacobs of Bell Laboratories spoke to an remain "broadcast adjusted" from pro- Ind., is secretary -treasurer. NAB convention engineering session on gram to program and station to station. fiber optics and compared this new tech- However, a separate control permits the nology to the infant days of the transistor. viewer to override the automatic system ABET plans position paper who were The people developing the tran- and adjust the color manually if he wishes on clear -channel restudy; no sistor at the time had idea of the enor- to. Five models will be available to con- attack will be made on mous impact it would have on technology; sumers by early June, retailing for about proposals for 'superpower' now, those engaged in research on fiber $550 for the 19 -inch set and up to $800 for optics are also uncertain of it's eventual one of four 25 -inch consoles. effects, he said. Currently CBS, NBC and PBS normally The FCC's clear- channel proceeding was Several of the advantages of fiber optics broadcast VIR -signals (vertical blanking also a major topic of discussion at the over the copper wire presently used for interval line 19 has been set aside by the largest meeting of the Association for communications transmissions were out- FCC for this purpose), ABC does 60% of Broadcast Engineering Standards Inc. in lined by Dr. Jacobs. Among them: one the time, and locally originated programs years, during the National Association of repeater every six miles is sufficient for may insert VIR at the station's option. GE Broadcasters convention. optical transmissions, fiber optics allows claims its home line VIR decoder is the Thirty -five representatives of AM sta- the broader band width transmissions and it first to close the gap between studio, sta- tions, mostly regionals, who attended takes up less space, making installation tion and home. meeting, authorized a technical commit- easier in concentrated urban areas. Induc- tee to work out plans for research projects tive interference, noise pickup and cross to support comments the association will talk -all problems associated with copper file in the inquiry. wire -are eliminated by fiber optics, Dr. A principal target of the group's com- Jacobs added. Daytimer association ments will be proposals to permit clear Since the optical fibers are 4/1,000 inch comes back to life channel stations to increase their power wide, splicing and connecting the fibers is above 50 kw. The association has long op- still a problem, Dr. Jacobs said. Bell has It will protest high power posed the grant of "superpower" to the connected optic fibers in the laboratory, he for clear channels and seek clear channel stations. said, but people in the field haven't yet ex- longer day for its members The committee will also examine the perimented with the techniques. FCC -sponsored studies of FM coverage of Fiber optic transmissions work best in a The Daytime Broadcasters Association, nighttime white areas. digital or pulsing system, said Dr. Jacobs, dormant since 1969, has been reactivated Another area of interest involves the rather than linearly with lasers. in response to the quest of clear channel channels adjacent to the clears. These are stations for higher power. But the DBA now restricted to new stations whose sig- will not limit itself to a blocking position. nals would not preclude superpower or the It will seek presunrise authority for day- addition of new II -A stations on the clears. GE offers consumers sets timers on Canadian clears and more ex- The association wants to determine how tensive presunrise authorization for day- many new stations could be located on the with VIR color control timers on U.S. clears. adjacent channels if the restrictions were General Electric unveiled what it said are The association has been inactive in the lifted. the first vertical interval reference (VIR) seven years since the FCC authorized day- The group also re- elected its present "broadcast- controlled" color TV sets. timers on Mexican clears to operate before slate of officers -Jay W. Wright, KING(AM) They automatically adjust their color to sunrise with low power. Last week, at the Seattle, president; Hamilton Shea, conform with the color intensity and tint National Association of Broadcasters con- Gilmore Group, vice president; John Bow- information encoded on the VIR signal vention, 85 representatives of daytime - man, wMAL(AM) Washington, treasurer; transmitted with most network program- only stations met and decided to revive the William Potts Jr., counsel for the group, ing and also transmitted with local pro- organization for a number of objectives. secretary; and James Wulliman, graming by stations equipped to do so. These include: wrMJ(AM) Milwaukee, chairman of the GE said a red light on the set glows Defeat of efforts by clear channel sta- technical committee.

Broadcasting Mar 29 1978 88 The Broadcasting Playlisti Mar29

These are the top songs in air -play popularity in two categories on U.S. radio, as Over -all -rank Rank by day parts reported to Broadcasting by a nationwide sample of stations. Each song has Last This Title (length) 6- 10a- 3- 7- week week Artist -label 10a 3p 7p 12p been "weighted" in terms of The Pulse Inc. audience ratings for the reporting sta- tion on which it is played and for the part of the day in which it appears. A (9) in- 33 37 Only Love Is Real (3:32) 37 38 37 40 dicates an upward movement of 10 or more chart positions over the previous Carde King -Ode Ode Playlist week. 37 38 Junk Food Junkie (3:03) 35 39 38 38 Larry Groce- Warner Bros. 31 39 Fox on the Run (3:24) 56 29 53 31 Sweet -Capitol Contemporary 49 40 Shannon (3:50) 39 42 41 39 Henry Gross- Lifesong 40 41 Love Roller Coaster (2:52) 46 33 48 35 Ohio Players- Mercury Over -all -rank Rank by day parts 43 42 Sara Smile (3:07) 43 40 40 36 Last Ihrs title (length) 6- loa- 3- 7- Hall & Oates -RCA week week Artist -label 108 3p 7p 12p 41 43 Squeeze Box (2:39) 41 45 39 43 Who- MCA 50 44 Good Hearted Woman (2:57) 40 44 44 46 1 1 December 1983 (3:21) 2 1 1 1 Waylon Jennings & Willie Nelson -RCA Four Seasons - Warner Bros. 48 45 Happy Music 49 41 46 44 3 2 Lonely Night (Angel Face) (3:17) 3 2 6 2 (3:04) Fantasy Captain & Tennile-A&M Blackbirds- 45 48 We Can't Hide It Anymore (3:47) 42 46 45 2 3 All by Myself (4:22) 1 4 2 4 Eric Carmen -Arista Larry Santos- Casablanca 34 42 7 4 Dream On (3:25) 6 3 5 6 47 Living for the Weekend (2:50) 50 50 Aerosmith -Columbia O'Jays- Phila. Intl 44 48 Love Is the Drug (3:00) 48 49 4 5 Theme from "S.W.A.T." (4:07) 5 5 3 3 Rhythm Heritage -ABC Roxy Music -Atco 49 Welcome Back Kotter (2:48) 47 48 13 6 Disco Lady (3:50) 7 6 4 5 Johnny Taylor- Columbia John Sebastian -Reprise 48 45 5 7 50 Ways to Leave Your Lover (3:29) 4 8 8 9 50 Tangerine (2:57) Paul Simon -Columbia Sal Soul Orchestra -Sal Soul 9 8 Sweet Thing (3:18) 9 11 7 8 Rufus Featuring Chaka Khan -ABC 8 9 Money Honey (3:17) 10 7 10 7 Country Bay City Rollers- Arista 10 10 Love Hurts (3:03) 11 9 12 10 Nazareth -A &M 6 11 Dream Weaver (3:15) 8 10 11 12

Gary Wright- Warner Bros. 2 1 Till the Rivers All Run Dry (3:27) 1 1 1 1 23 912 Right Back Where We Started From (3:16) 13 17 9 11 Dan Williams-ABC/DOT Maxine Nightingale- United Artists 15 9 2 Without Your Love (Mr. Jordan) (2:00) 2 2 2 2 11 13 Take It to the Limit (3:48) 12 12 13 13 Charlie Ross -Big Tree Eagles -Asylum 5 3 You'll Lose a Good Thing (2:50) 5 5 3 3 12 14 Love Machine, Part 1 (2:55) 14 16 14 16 Freddy Fender -ABC/DOT Miracles -Tamla 8 4 If I Had It to Do All Over Again (2:33) 4 3 8 5 14 15 Only 18 (2:44) 16 13 15 15 Roy Clark - ABC /DOT Dr. Hook -Capitol - N 5 Together Again (3:56) 6 4 5 4 17 18 Bohemian Rhapsody (5:55) 17 15 16 14 Emmylou Harris - Reprise Queen - Elektra 4 6 Broken Lady (2:37) 3 7 6 6 19 17 Golden Years (3:27) 15 14 17 17 Larry Gatlin - Monument David Bowie -RCA 18 L1 7 I Couldn't Be Me Without You (2:40) 7 8 4 7 18 18 Action (3:29) 25 19 18 19 Johnny Rodriguez - Mercury Sweet -Capitol 1 8 Good Hearted Woman (2:57) 9 6 7 10 29 119 Sweet Love (3:20) 19 20 19 21 Waylon Jennings & Willie Nelson -RCA Commodores - Motown 6 9 Remember Me (2:50) 8 9 9 8 15 20 I Write the Songs (3:39) 23 18 26 18 Willie Nelson- Columbia Barry Manilow- Arista 7 10 Faster Horses (2:51) 10 12 11 11 20 21 Let Your Love Flow (3:16) 18 22 21 24 Tom T. Hall- Mercury Bellamy Bros.- Warner Bros. 9 11 Paloma Blanca (3:27) 16 10 10 9 24 22 Show Me the Way (3:25) 21 24 22 23 George Baker Selection- Warner Bros. Peter Frampton -A &M - 912 Don't the Girls All Get Prettier at Closing 21 23 There's a Kind of Hush (All over the Time (2:56) 11 13 13 17 World) (2:53) 20 25 23 27 Mickey Gilley-Playboy Carpenters -A &M 10 13 Till I Can Make It on My Own (3:00) 12 14 12 16 16 24 Fanny (Be Tender with My Love) (3:26) 22 23 24 26 Tammy Wynette-Epic Bee Gees -RSO 16 14 Angels, Roses and Rain .(3:14) 13 15 16 21 22 25 Slow Ride (3:45) 36 21 25 20 Dickey Lee -RCA, Fog hat- Bearsville 3 15 Roots of My Raising (2:44) 18 11 17 14 38128 Boogie Fever (3:25) 28 32 20 22 Merle Haggard- Capitol Sylvers -Capitol 14 16 Standing Room Only (3:04) 14 20 14 20 36 27 Fooled Around and Fell in Love (2:58) 24 26 27 29 Barbara Mandrell-ABC/DOT Elvin Bishop -Capricorn 12 1 7 Drinkin' My Baby (Off.My Mind) (2:23) 15 19 19 12 26 28 You Sexy Thing (3:30) 27 28 29 28 Eddie Rabbilt- Elektra Hot Chocolate -Big Tree 11 18 Till I Kissed You (2:32) 17 18 18 15 27 29 Evil Woman (3:15) 29 27 31 30 Connie Smith -Columbia Electric Light Orchestra -United Artists 23 19 If I Let Her Come In (3:05) 19 16 15 18 28 30 Deep Purple (2:47) 26 30 30 33 Ray Griff- Capitol Donnie & Marie Osmond -MCA - 20 What I've Got in Mind (2:39) 20 21 21 24 46 9 31 Lorelei (3:21) 38 43 28 25 Billie Jo Spears- United Artists Styx -A &M 19 21 Hank Williams, You Wrote My Life (3:06) 25 24 22 19 35 32 Mozambique (3:00) 30 34 32 34 Moe Bandy -Columbia Bob Dylan- Columbia - 22 You Could Know as Much about a 25 33 Breaking up Is Hard to Do (2:53) 34 31 33 32 Stranger (2:49) 23 22 23 Neil Sedaka - Rocket Gene Watson -Capitol 42 34 Looking for Space (3:56) 33 35 34 37 17 23 You Are the Song (Inside of Me) (2:50) 17 22 John Denver -RCA Freddie Hart & The Heartbeats -Capitol 30 35 Cupid (3:02) 31 36 35 41 24 24 The Battle (2:44) 21 25 20 ' Tony Orlando & Dawn - Elektra George Jones -Epic L136 Trying to Get the Feeling Again (3:45) 32 37 36 42 21 25 I'm So Lonesome I Could Cry (2:47) 24 23 25 25 Barry Manilow- Arista Terry Bradshaw- Mercury

Broadcasting Mar 29 1976 69 Fates & Fortu nes a

Media Wisnewski, assistant general manager /pro- office of Petry Television, named VP gram director, WDSU -TV, named Cosmos sys- Richard O'Neil, management supervisor, and Mario Cucinotta, special activities director, tems manager. Charles F. McLaughlin, in charge of ABC Television Network, New York, named Balthrop, auditor, Peat, Chevrolet passenger car merchandising, Camp- affiliate operations director. Richard Kozak, Constance senior Marwick, Mitchel, public accounting firm, Balti- bell- Ewald, Detroit, named senior VP's. assistant to VP in charge of affiliate relations, Ronald W. Mitchell, senior VP /board mem- named station relations director. Joseph more, named controller, Sheridan Broadcasting Corp., Pittsburgh, group owner with minority ber, Clinton E. Frank, Chicago, and William J. Niedzwiecki, TV network station relations, interest in Mutual Black Network. Tausch, Campbell -Ewald VP, retail service named to newly created post of associate direc- division director, named C -E VP /senior ac- tor of clearance. Paul Edwards, public affairs director, count supervisors. William S. Fay, C -E direc- KERA(FM) San Francisco, named station man- James E. Feeley, accounting /administrative tor of field operations, named VP. ager, KANN(AM) Ogden, Utah. director, WGN Continental Broadcasting, media supervisor, Tracy - Chicago, named administrative services man- Claude Caylor, James Stephenson, general manager /news Locke, Dallas, named network broadcast man- ager. Ann Korbilas, assistant personnel man- director, WENG(AM) Englewood, Fla., named ager, succeeded by Fred Schindler, senior ager, WGN- AM -TV, promoted to personnel man- VP /news director. He is succeeced as general planner. ager. manager by Jeffrey Barber, program director. Bruce A. Meyers, senior associate research Michael J. Lewellyn, manager of personnel A. manager, Charles Hicks, general director; John W. Thorne Ill, account supervi- administration, Voi -Shan Industries, Culver WEGO(AM)- WPEG(FM) Concord, N.C., given addi- sor; Joseph Lapinski and Rita Picker, crea- City, Calif., named manager, personnel staffing tional duties as VP of owner, Suburban Radio tive supervisors, all BBDO, New York, elected and development, ABC Inc., Los Angeles. Group. VP's. William A. Hawkins, personnel manager, Merle Norman Cosmetics, Los Angeles, named Dorothy Townsend, assistant bureau chief, Peter Cornish, and Sy Schreckinger, manager of personnel administration, ABC CBS Owned Stations bureau, Washington, and creative supervisors, Young & Rubicam Inter- Inc., Los Angeles. former personnel director, CBS News, New national, New York, named VP's. Lawrence J. York, named to newly created position of ad- Navyac, manager, Detroit office, Doyle Dane Edward Q. Adams, general manager, and ministrator, CBS Washington bureau. Bernbach, named director of media relations Harvey E. Cohen, general sales manager, and planning, Y &R there. WCIX.Tv Miami, named senior VP and VP, Howard L. Schrott, engineering technician, respectively, of licensee, Coral Television Corp WRTV(TV) Indianapolis, named operations man- Robert A. Hielscher, account supervisor, J. ager, WBAT(AM) Marion, Ind. Walter Thompson, Chicago, named VP. Dixon C. Lovvorn, broadcast services VP, Cos mos Broadcasting Corp., Columbia, S.C. Newly elected officers, South Carolina Broad- Ellie Nelson, media director, and Dave casters Association board directors: Tom named to additional duties as station manage of Sanchez, associate creative director, Clinton E. Rogers, WrGR(AM) Myrtle Beach, president - of Cosmos's wDSU -TV New Orleans. Robert C. Frank, San Francisco, named VP's. elect; Oby Lyles, WHSC(AM) Hartsville, VP- radio; Celia Shaw, wcivo-v) Charleston, VP- William Quigley Jr., VP and management QUALITY TALKS TV; Nick Frangias, WANS(AM) Anderson, representative, Needham, Harper & Steers, director, Bill Arrington, WMRB(AM) Greenville, Chicago, named to additional position of direc- FOR director, and Paul Benson, W.MX(AM) tor of client services. Florence, director. Cecilia M. Mulrooney, VP /manager of busi- Thomas P. Strauss, executive director, divi- ness affairs, Benton & Bowles, New York, WOAY sion for communications media, University of named director of business affairs. Oak Nill, West Virginia Jeruselem, Israel, named general manager, Maine Public Broadcasting Network, Orono. Bill Abrams, creative director, Parkson Advertising, New York, named copy VP, War- Broadcast Advertising ren, Muller, Dolobowsky there. Roger Vilsack, associate creative director, James K. Agnew, senior VP and management Henry J. Kaufman & Associates, Washington, supervisor of McCann- Erickson, New York, named VP. Beth Wright, associate research named general manager of agency's Los director, promoted to research director. Angeles office, succeeding Michael G. Agate, who has resigned to open own marketing con- Mike White, VP /associate media director, Leo sultancy there. Burnett, Chicago, named VP /media director/ special services director, McCann -Erickson there. J. Douglas Madeley, senior VP /management supervisor, Norman, Craig & Kummel, New York, named to same position, Bozell & Jacobs Continental's new 5/10 kW AM there. transmitter is setting records for Roslyn Schachter, associate research director, acceptance. It has performance Needham, Harper & Steers, New York, named and efficiency, with the cleanest to same position with Foote, Cone & Belding, sound around. Listen to Continen- New York. tal: quality talks. Stephen Donenfeld, Alan R. Davis, Rein Rod Perth, Midwest sales director, CBS Televi- Luik and Jerry Brady, account supervisors, sion Stations National Sales, Chicago, named Doyle Dane Bernbach, New York, named VP's. sales director, CBS -owned KMOx -Tv St. Louis, succeeding Thoren Schroeck, named general C. Michael Edgar, account supervisor at Inc., New York, manager, CBS Television Stations National Cohen Pasqualina Timberman appointed VP. CONTINENTAL ELECTRONICS MFG. CO. Sales, New York, (BROADCASTING. March 22.) BOX 17040 DALLAS, TEXAS 75217 Denny Van Valkenburgh, manager, St. Louis Deborah J. Nagle, of Continental Recordings,

Broadcasting Mar 29 1976 70 Framingham /Boston, named public relations New York, named chief correspondent of new director, Advertising Anonymous, Providence, Washington -based investigative unit. Joel R.I. Blocker, former CBS News special cor- low cost - respondent /reporter, rejoins as producer of new Tom associate media director, Tiedemann, unit. Martin Plissner, political editor, named advertising, New York, Keenan & McLaughlin unit director, upon conclusion of his coverage of high performance media director, Creswell, Mun - named services "Campaign '76" sell, Schubert & Zirbel, Cedar Rapids, Iowa, division of Young Sc Rubicam International. Anthony Sturniolo, news production supervi- sor with CBS News 60 Minutes, New York, "RAS -PRO" Jack Poor Jr., assistant to VP in charge of named production manager /associate producer marketing /research, RTVR, RKO General's for CBS News special Bicentennial coverage. random access sales representative firm, New York, named marketing director, RKO's WNAC -TV Boston. Arleen Sachs, staff writer, WINS(AM) New York, named editor. programmer from Joel Samuelsohn, VP /general manager, WMMR(FM) Philadelphia, named sales manager, Ray Brady, business news editor, WCBS(AM) WDVR(FM) there. New York, named to same position at WCes -Tv YY there. LM.i.._ I..:-.LI George Sharmen, with WPIX(TV) New York news team and formerly co- anchor, WNEW -TV Programing there, named WPIX anchor, weeknights and Sun- for the music company format days. He succeeds Joe Harper and Pat Harper, co- anchor team who left "by mutual "RAS -PRO" answers the need for a Richard C. Dreyfuss, program manager, agreement." low cost automation system. Modular W!AF -tv Philadelphia, named to same position, in construction, it expands as your WPGH -TV Pittsburgh. Fred Burrows, executive news coordinator, station needs grow by plugging in KMOx -ry St. Louis, named news director. Jack Lawyer, program manager, WSPD(AM) additional inexpensive printed circuit Toledo, Ohio, named program director, Kenneth L. McDowell, co- anchor, wLwr(Tv) boards. Basic system has 1000 master WLW(AM) Cincinnati. Cincinnati, named to additional duties as file events from up to 20 audio sources general assignment reporter. (reel -to -reel, multiple cart players or Steve Rouff, marketing director, Laclede single cart machines). "RAS -PRO" Services, St. Mlles Resnick, news director, KTBS -TV Communication Louis -based will random access up to 6 multiple Shreveport, La., named news producer, wDBO- television production firm, named general man- cart players. Each multiple cart ager. TV Orlando, Fla. source has a 256 event random ac- Anne Stewart, personal assistant to VP of Jerry Shane, anchor, WTAE(AM) Pittsburgh, cess memory. Inexpensive "RS" European operations, Columbia Pictures named to same position, WRC(AM) Washington. memories may be added at any time Television International, London, named direc- Don Watson, news director, KPRC(AM) to join the two random access mem- tor of Middle East sales there. Houston, named WRC co- anchor, David ories that come with the basic unit. Bartlett, editor, wrOP(AM) Washington, named Network join /time corrects are Jerry Butts, freelance producer- director, to same post at WRC. included. named producer /director, Trans World Interna- "RAS -PRO" is the dramatic low - Jack Cole, political commentator, WNAC -TV tional, producer of sports television programs, cost programmer that's specifically named films and events, Los Angeles. Boston, co- anchor. designed for music company for- Mary Gardiner Jones, member of Federal Mike Keen, anchor, WPEC(TV) West Palm matted stations. And, because it is Trade Commission from 1964 to 1973, present- Beach, Fla., named sports anchor /reporter, made by the people who invented ly professor, College of Law and Commerce w)w -TV Cleveland, succeeded by Roger Burch, computer assisted broadcasting - Business Administration, University of Illinois, wPEC weather reporter. SMC -you can be sure Its operation Urbana, elected to board of directors, MCA, is straightforward, simple and Dick Brasie, reporter, Westinghouse Broad- dependable. Universal City, Calif. casting, Washington, named reporter /anchor, Find out more about "RAS -PRO" WMAL(AM) there. Cynthia Tivers, reporter, National Enquirer, today. Return the coupon for detailed Lakeworth, Fla., named associate producer, The information. Mike Douglas Show, Westinghouse Broadcast- ing, Philadelphia. Zt3 Jarrett Day, public service director /air per- sonality, Kxrz(AM) Houston, named program Marketing Corporation director /anchor, KEYH(AM) there. Mike Systems 1005 W. Washington Street Williamson, who had left KEYH to concentrate Bloomington, Illinois 309- 829 -6373 on real estate management and investment, returns as production manager. Bkockattauren atiiek, Oak ttattteS2 Bill Humphreys, KCOP(TV) Los Angeles, named director, co -owned KPTV(TV) Portland, Vest I want to know more about "RAS - Ore. your Namesake. Paul Miller, board chairman PRO"I Send information and have Representative call me. Raymond A. Gilvard, station manager, WGAN- of both the Associated Press and the Tv Portland, Me., named program director, Gannett Co., Inc., newspaper chain and Name KYTV(TV) Springfield, Mo., succeeding the late group station owner, reminisces about Carl Fox, (BROADCASTING, Jan. 19). his days at Oklahoma State University, Station dedication ceremonies Tim Tucker, graduate, Broadcast Center, St. Stillwater, during for Louis, named program director, WQRX(FM) March 18 the new communications Address Benton, Ill. building there named in his honor. The dedication of the $750,000 Paul Miller Zip Rick Pepe, student, University of Miami, Cor- Journalism and Broadcasting building al Gables, Fla., named program director, non- highlighted a three -day OSU com- Phone (area code) commercial wvuM(FM) there. munications week. Mr. Miller donated a $100,000 challenge gift toward the 20- room structure and the Gannett News- 76 -101 Broadcast Journalism paper Foundation gave an additional Robert Schakne, correspondent, CBS News, $300,000.

Broadcasting Mar 29 1978 71 Cliff Jernigan, graduate, City College of New John J. Schroder, regional sales manager, Deaths York, named writer /reporter, WOWK -TV Audio Magnetics, Los Angeles, named Eastern Huntington, W.Va. regional sales manager, Nikko Electric Corp. of Merle S. Jones, 70, Van Nuys, Calif. Dana Palley, student, University of Miami, America, former president of Coral Gables, Fla., named news /public affairs Brian J. Heidtke, director, financial resources CBS Television and ex- director, noncommercial wvuM(FM) there. planning, RCA Corp., New York, named staff ecutive with CBS over 32 his VP, domestic treasury operations. -year period until retirement in 1968, Cable Allan D. Zoril, announcer /engineer, WYLO(AM) died March 24 in Palm Jackson, Wis., named chief engineer, KXGI -AM- Springs, Calif. Mr. Jerry Buford, execu- FM Fort Madison, Iowa. Jones was credited with tive VP, Daniels Proper- having developed so ties Inc. cable TV bro- Peter J. Ford, engineering director, WKBN -AM- many executives who kerage /management/ FM-TV Youngstown, Ohio, named engineering consulting firm, manager, wis -Tv Columbia, S.C. rose to top positions at CBS that within comp - Denver, named presi- Douglas I. Sheer, advertising/sales promotion any there were constant dent, Daniels Jones and As- manager, JVC Industries, Maspeth, N.Y., references to the sociates division of named to board of directors, National Audio "Merle Jones farm system." He joined CBS in DPI. Visual - Association, assigned to exhibitors Corn 1936 as assistant to general manager of comp- Thomas A. Weaver, mittee, to represent interests of video com- any -owned KMOX(AM) St. Louis and subse- munity in post- production unit, NAVA activities. quently served as general manager of several ABC Entertainment Brian Matley, senior research engineer, Oxford other CBS -owned stations and in executive division, New York, University department of atmospheric physics, capacities with CBS -TV. He was named presi- dent CBS Television in 1956 and president Buford named manager of pro- named engineering VP /chief technical officer, of of gram operations, Micro Consultants, Palo Alto, Calif. CBS Television Stations Division in 1958. He is Viacom's new pay cable survived by his wife, Frances. unit there. Don Stafford, engineering supervisor, and Leo J. Murray, corporate affairs VP, Jim Kozora staff member, WKBF -TV Cleveland, David R. Reel, 71, retired attorney, division of Goldmark Communications Corp., Stam- named chief engineer and assistant chief compliance, Federal Trade Commission, KEVN -TV Rapid City, ford, Conn., named public affairs VP, Warner engineer, respectively, Washington, died March 17 at Washington Hos- Cable Corp., New York. S.D. /KIvv-Tv Lead /Deadwood, S.D. pital Center. Before joining compliance division, he had been assistant chief division Leonard D. Ecker, engineering adviser to Joe Poerschke, student, University of Miami, of of trade practice conferences and marketing group, Jerrold Electronics Corp., Coral Gables, Fla., named chief engineer, non- chief of division of small business. He is survived by his wife, Horsham, Pa., named salesman, CATV systems commercial wvuM(FM) there. Margret, division. one son and one daughter. Allied Fields Nelson Case, 66, TV /radio announcer, died after heart attack March 24 at Doylestown John H. (Mickey) McGuire, senior project (Pa.) Equipment & Engineering hospital. During director, Cox Data Services, Atlanta, named his 50 -year career, he was an- nouncer for Lowell Thomas John R. Edwards, director of minicomputer services. on CBS and ap- controller, science pro- peared on Ed Sullivan's Toast of the Town and ducts division, Corning Donna Coleman Gregg, staff attorney, Cable Dave Garroway's Hide Wide World. Glass Works, Corning, Television Bureau, FCC, Washington, named Larry Thor, 59, radio /TV actor, died of rup- N.Y., named to newly associate of Dow, Lohnes & Albertson, law firm tured aorta at Santa Monica (Calif.) hospital created post of director there. March 15. He was star of Broadway is My Beat of administration and Richard R. Zaragoza, associate in com- radio show and appeared in Mr. Novak TV operations, Scientific - munications law firm of Fisher, Wayland, series, Survivors include his wife, Jean, and Atlanta, Atlanta. Southmayd & Cooper, Washington, named seven children. Joseph M. O'Connor, partner. Charles H. Bell Jr., attorney, office of project manager, The Betty Grimes Lindley, 76, co- founder, general counsel, FCC, named FWS &C as- Dra- Cadre Corp., Atlanta, matized Radio sociate. Merchandising, New York, died joins Scientific -Atlanta March .18 after long illness at Wisconsin Edwards as manager, OPTIMA Richard Jencks, retired VP, CBS, Washing- Avenue Nursing Home, Washington. She had Division, which prod - ton, elected to "distinguished lecturers chair," been radio agent for Eleanor Roosevelt. Sur- jces cabinets, consoles and other enclosures for San Diego State University. He will start in Sep- vivors include her husband, Ernest, and three electronics. tember. sons. Where Things Stand Status report on major issues in electronic communications

Copyright 1976 Broadcasting Publications Inc. May be quoted did (Cases 74 -3599 et al.). Network appeals by B.F. Sisk (D- Calif.), for further study. There it with credit contending Judge Kelleher should not have is likely to remain for rest of this session, Indicates new or revised listing. permitted refiling of suits were dismissed by unless Mr. Sisk can persuade one opponent on Supreme Court. Networks have made new 16- member Rules Committee to change his effort to have suits thrown out by filing motions vote. There is second broadcast resolution Antitrust /networks. Justice Department an- for summary judgment and dismissal with pre- pending in House by Representative Jack titrust suits charging networks with illegally judice (BROADCASTING. Dec. 1, 1975). Brooks (D- Tex.), chairman of Joint Committee monopolizing prime time was filed in U.S. Court on Congressional Operations, committee in Los Angeles in April 1972. Suits were dis- Broadcasting in Congress. Resolution to whose recommendation of broadcast missed on ground that networks were denied permit daily live broadcasts of House chamber coverage sparked recent activity. Mr. Brooks, access to White House tapes and documents proceedings failed in crucial vote before opposed to Sisk plan because it provides that they said they needed to support their charge House Rules Committee, panel that serves as networks would administer coverage, designed that Nixon administration was politically moti- gatekeeper for legislation ready for considera- plan that would have Congress run cameras. vated in bringing suits. However, Judge Robert tion of full House (see page 58). Committee Resolution providing for broadcast coverage of J. Kelleher permitted Justice to refile suits after voted 9 -to -6 to send H.Res. 875 back to its Ad Senate, pending in Senate Rules Committee President Ford moved into White House, and it Hoc Subcommittee on Broadcasting, headed since last year, has received no attention.

Broadcasting Mar 29 1976 72 Cable rebuild deadline. FCC has canceled breakup of 16 crossownerships has been ap- bill, S. 1178 by Senator Roman Hruska (R- 1977 deadline for cable systems to comply pealed by various parties to three different cir- Neb.). Proxmire bill has twin in House, H.R. with 1972 rules (BROADCASTING. July 14, 1975). cuit courts of appeals. Suits have been 2189 by Robert Drinan (D- Mass.) and Mr. National Black Media Coalition and Philadel- transferred from Fourth and Eighth CirCUits to Hruska's is duplicated in H.R. 4928 by Charles phia Community Cable Coalition have ap- one in Washington, where they have been con- Thone (R- Neb.). There is no sign of movement pealed that action in U.S. Court of Appeals in solidated (Cases 75-1064 et al.). However, on two House bills. Washington. Commission also has outstanding court has yet to designate circuit in which they rulemaking (Docket 20508) that considers will be argued. Number of parties had peti- Family viewing suit. Writers Guild of possible alternatives to 1977 deadline. Com- tioned commission to reconsider its order, but America, West and Tandem Productions have ments on 20508 have been filed (BROADCAST- commission denied them. filed suit in U.S. Court for Central District of ING, Oct. 13, 1975). California (Los Angeles) aimed at blocking im- Crossownership (television -cable televi- plementation of family viewing concept Canadian policies. Canadian policy that sion). FCC has amended its rules so that adopted by networks and National Association cable systems there delete commercials from divestiture is required for CATV system co- of Broadcasters (BROADCASTING, Nov. 3, 1975). signals of U.S. stations and proposed law owned with TV station that is only commercial FCC is defendant along with networks and denying Canadian advertisers tax deduction station to place city -grade contour over cable NAB in both suits, which are based on antitrust for time purchased on American stations are community (BRoAOcASTING, Sept. 29, 1975). and First Amendment grounds. Tandem Pro- being fought by U.S. broadcasters assisted by Affected are eight crossownerships in small ductions, besides seeking injunction, wants FCC and State Department. Latest meeting markets, which have two years to divest. Ac- $10 million damages. Court has turned down with Canadians on matter resulted in some op- TV stations are quisitions of cable systems by defendant's motions to dismiss (BROADCASTING. timism on commercial -deletion matter, but not still banned within grade B contour of station. Feb. 16). Trial date in Writers Guild case is set on tax law (BROADCASTING, Jan. 19). Private in- FCC has rejected petitions for reconsideration for April 6. terparliamentary conference of members of of new rule (BROADCASTING, March 8). National U.S. Congress and Canadian Parliament also Citizens Committee for Broadcasting is seek- FCC fees. Sixteen parties have appealed produced some hope ("Closed Circuit," Feb. 9). ing appeals court review. (Cases 75 -1053 et al.) FCC's order modifying Stations involved met March 18 with Cana- its fee schedule (BROADCASTING, Jan. 20, 1975). dian Radio Television Commission and ad- EEO guidelines. FCC has issued proposed Oral arguments have been held (BROADCASTING, vanced plan to establish Canadian sub- rulemaking on equal employment opportunity Jan. 26). More than 70 appeals have been filed sidiaries in exchange for Canadian conces- guidelines. Comments have been filed (BROAD- by broadcasters and others from commission's sions on cable commercials and ad tax issues CASTING, Oct. 27, 1975). Commission is also refusal to refund fees paid under previous (BROADCASTING, March 22). considering EEO policy for cable (BROADCAST- schedule which was held by Supreme Court to ING. Feb. 23). Children's TV. FCC's policy statement on be illegal (Cases 75 -1087 et al.). Briefs have children's television programing, adopted in Fairness doctrine bills. Senate action on been filed in that case (BROADCASTING. Sept. 15 1974 (BROADCASTING, Oct. 28, 1974), has been two bills to eliminate fairness doctrine has 1975). Over 90 parties seeking refunds have appealed to U.S. Court of Appeals in Washing- gone ho further than hearings conducted for filed in U.S. Court of Claims (Cases 82 -74 et ton by Action for Children's Television (Case five days last year by Communications Sub- al.) (BROADCASTING, Nov. 3, 1975). FCC has sus 74- 2006). House Communications Subcom- committee. Although Senator William Proxmire pended collection of 1973, 1974 and 1975 ca mittee has held four days of hearings on broad- (D -Wis.) continues to promote his bill, S. 2, on ble fees pending final court decision on cast advertising and children, and one member Senate floor, it is not on this year's agenda of legality of commission order requiring paymen of that subcommittee, Timothy Wirth (D- Colo.), Communications Subcommittee. Nor is other of those fees (BROADCASTING, Aug. 4, 1975). has introduced bill (1-1.R. 8613) to establish na- tional council to study effects of advertising on children and recommend regulatory reforms if needed (BROADCASTING. July 21, 1975). Community ascertainment. FCC has issued T- SHIRTS new rules designed to modify procedures corn - mercial stations follow in ascertaining corn - munity problems (BROADCASTING, Dec. 22, 1975). It also issued similar regulations for PRINTED WITH YOUR MESSAGE noncommercial stations (BROADCASTING, March 151 Consumer agency. Both houses of Congress can help make T a have passed bills to create new agency for We your -Shirt promotion success. consumer protection (consumer advocacy is Senate's term for agency), but two bills differ in Vibrations has been specializing in Printed T -Shirts for respect significant to broadcasters: one the broadcast industry years. Let Senate bill (S. 200) has exemption that for our experience prohibits agency from becoming involved in help you! FCC license renewal proceedings, but House bill (H.R. 7575) does not. However, committee report that accompanies House bill says agen- Whatever you want we can do at low prices, with prompt cy's "active participation should be dis- delivery. couraged" in renewal proceedings. Agency would have no regulatory powers; its function is to represent consumer interest in agency and court proceedings. Promised veto by President apparently has stalled conference to Send for resolve differences between two bills. Ron Cohen Copyright legislation. Senate has approved FREE GUIDE T- SHIRTS unanimously its version (S. 22) of copyright VIBRATIONS revision (BROADCASTING, Feb. 23). It provides for How to Buy 301 East 63rd St. a compulsory license for public broadcasters and cable television. House Judiciary Subcom- N.Y., N.Y. 10021 mittee on Courts, Civil Liberties and Adminis- a T-SHIRT tration of Justice, after lengthy hearings, has 212- 593 -0065 begun markup on its bill, H.R. 2223. Crossownership (newspaper- broadcast). FCC order banning newspaper- broadcasting crossownerships prospectively and requiring

Broadcasting Mar 29 197e 73 Format changes. FCC has instituted inquiry casters Association has no sponsor yet, but it held in July (BROADCASTING, July 14, 21, 1975) (Docket 20682) to determine if it can or should is counted among proposals being considered and last December (BROADCASTING, Dec. 15, be involved in regulating program formats in preparation for renewal bill hearings, pro- 1975). (BROADCASTING. Jan. 5). Comments are due April mised this year by House Communications Payola. in 5, replies May 5. Subcommittee Chairman Torbert Macdonald Grand juries three cities have in- (D- Mass.).So far more than 150 representa- dicted 16 individuals and six firms on charges relating Indecency. FCC's declaratory ruling on inde- tive's and 20 senators have sponsored or co- to payola, and another grand jury in- cent broadcasts (BROADCASTING, Feb. 17, 1975) sponsored renewal bills; nearly all provide for dicted Clive Davis, former CBS Records head, is being appealed to U.S. Court of Appeals in lengthening renewal period from three to four for income -tax evasion (BROADCASTING. June 30, Washington (Case 75 -1391) by object of rul- or five years and give renewal applicant 1975). Four Brunswick Record officials have ing, Pacifica Foundation's WBAI(FM) New York. preference over challenger for substantially liv- been found guilty of mail fraud and conspiracy Ruling involves airing of George Carlin album ing up to his license commitments. Senate will (BROADCASTING. March 1): Several others under cut. Commission is considering proposed leg- take no action until House makes first move. investigation have pleaded guilty (BROADCAST- islation to include television and cable in ING, Jan. 26). federal banning Network statute obscenity on radio exclusivity on cable. FCC order Performers' royalty. Copyright subcommit- (BROADCASTING, Sept. 15, 1975). Commission substituting 35- and 55 -mile zones for signal tees in both houses have held hearings on also fined WxPN(FM) Philadelphia for contours as basis of protecting $2,000 television sta- measures to create performers' royalty to be obscene and indecent broadcast, may set sta- tions has been appealed to U.S. Court of Ap- paid by broadcasters and other users of tions license for hearing on ground of licensee peals in Washington by CBS, NBC and ABC recorded works (BROADCASTING, July 28, 1975). abdication of responsibility (BROADCASTING, Dec. television affiliates associations, National As- Bill on Senate side is S. 11 1 1 by Senator Hugh 8, 1975). sociation of Broadcasters and number in- of Scott (R -Pa.), who has been trying for some 30 dividual broadcasters. Commission has denied years to push measure through. S. 1111 is KRLA(AM). FCC has affirmed earlier decision petitions for reconsideration of order. awarding Pasadena, Calif., frequency to being considered separately from Senate - Western Broadcasting Corp. (Bob Hope and Pay cable; pay TV. FCC's modification of its passed copyright bill. Subcommittee on House others) following remand of that decision to pay cable and pay television rules (BROADCAST- side is scrutinizing duplicate of Scott bill, H.R. commission by U.S. Court of Appeals in Wash- ING. March 24, 1975) is being opposed by 5345 by Representative George Danielson (D- ington for "clarification" Commission reiter- broadcasters and cable operators in U.S. Court Calif.), for possible insertion in copyright revi- ated its position that it could award license on of Appeals in Washington. Briefs have been sion bill pending there (H.R. 2223). filed basis of engineering efficiency alone (BROAD- (BROADCASTING, Nov. 10, 1975). Justice Public broadcasting funding. House Ap- Department has filed on side (BROAD- CASTING, Jan. 5). Case now goes back to court. of cable propriations Subcommittee on Labor, Health, CASTING, Feb. 9). Commission has to remove Education and Welfare has held hearings on License renewal legislation. House Com- restrictions on the use of series -type programs appropriation for Corporation for Public Broad- munications Subcommittee appears to be by pay cable (BROADCASTING, Nov. 10). Mean- casting. CPB asked subcommittee to appropri- nearing hearings on bills to revise broadcast while Senator Philip Hart (D- Mich.) and his ate money according to ceilings provided in license renewal procedures, among which Senate Antitrust Subcommittee are looking first -ever long -range authorization bill passed leading measure is H.R. 5578 by subcommit- into charges that broadcasters are "throttling" by Congress last year -$88 million for fiscal tee ranking Republican, Lou Frey (R- Fla.). pay cable. Two days of hearings were held in 1976, $103 million for 1977, $121 million for Radio -only proposal by National Radio Broad- May (BROADCASTING, May 26, 1975); more were 1978 and $140 million for 1979. CPB would have to match every federal dollar with $2.50 from private sources. Administration has recommended $70 million for 1976 and '77, $80 million for 1978 and $90 million for 1979. CPB appropriation measure, which will be in- cluded in larger Labor, HEW appropriation package, will emerge from subcommittee sometime in April. CPB President Henry Loomis testified before subcommittee in February (BROADCASTING, Feb. 16). Ratings. Nielsen prime -time averages Broadcasting Magazine's season to date (28 weeks): CBS, 19.6, ABC, 18.9, NBC 18.0 Twenty- eighth week alone: Larry Taishoff, ABC, 21.2, CBS, 17.1, NBC, 15.9.

Don West, David Whitcombe, Section 315. FCC has voted to change its ad- ministration of equal -time law. Political debates John Andre and Mark Harrad request and press conferences by presidential and other candidates will be treated as "on -the- spot coverage of bona fide news events" ex- THE PLEASURE OF YOUR COMPANY empt from equal -time requirements (BROAD- CASTING. Sept. 29, 1975). Decision is being ap- pealed to U.S. Court of Appeals in Washington and oral arguments have been held (BROAD- during the NCTA convention CASTING. Dec. 1). House Communications Sub- committee Chairman Torbert Macdonald (D- in Dallas, April 4 -7 Mass.) has obtained all FCC documents in- volved with commission's order; hearings may result (BROADCASTING, Nov. 3, 1975). Commis- Suite 433 Statler Hilton sion's action was also dealt with in oversight hearings before Senator John Pastore's (D -R.I.) Communications Subcommittee (BROADCAST- ING. Nov. 10, 17, 1975). Also, Senator Pastore has bill (S. 608) that would exempt presidential and vice -presidential candidates from equal - time requirements that has been considered in hearings on fairness- doctrine bills (BROAD- CASTING, May 5, 1975). Mr. Macdonald has in- troduced bill (H.R. 5600) that echoes Mr. Pastore's but it would also provide that pro- grams like Meet the Press be exempted from Section 315 and that spokesman from oppos-

Broadcasting Mar 29 1976 74 ing party be given opportunity to reply to any by House (H.R. 9566) would make law perma- VHF drop -Ins, In April, FCC adopted inquiry partisan broadcast address by President. There nent. Senate-passed bill (S. 2554), on other (Docket 20418) into feasibility of dropping as will be more hearings on Pastore measure hand, would extend law experimentally another many as 83 VHF channels into top 100 before action is taken; no hearings have been three years. Both bills would reduce 72 -hour markets. Inquiry resulted from United Church scheduled yet on Macdonald bill. FCC has also cutoff to 24 hours for postseason games in of Christ petition which substantially em- rejected WGN Continental policy of selling po- baseball, basketball and hockey. bodied study by Office of Telecommunications litical time only in units of five or more minutes Policy suggesting channels could be added if (BROADCASTING. March 1). UHF. FCC issued notice of inquiry in May 1975 mileage- separation standards are reduced. on UHF taboos to determine if restrictions on Comments have been filed (BROADCASTING. Dec. Sports antiblackout. Legislation to renew proximity of stations could be reduced (BROAD- 15, 22, 1975). sports antiblackout law, which expired Dec.31, CASTING. June 2, 1975). In July, Council for UHF 1975, was stalled when House- Senate con- Broadcasting filed Action Plan for UHF WPIX(TV). FCC Administrative Law Judge ferees failed to agree on compromise (BROAD. Development and in August submitted to FCC James Tierney has issued initial decision CASTING. Dec. 22,1975). Conference committee petitions for rulemaking to reduce noise levels recommending renewal of New York station will try again in another session, yet of receivers and to require indoor UHF anten- and denying competing application of Forum unscheduled. Experimental law provided that nas to be attached to sets permanently, as with Communications Inc., a decision contested by professional baseball, football, basketball and VHF (BROADCASTING. Aug. 18, 1975). Both peti- commission's Broadcast Bureau (BROADCAST- hockey games sold out 72 hours in advance tions are under study by chief engineer's of- ING. Sept. 22, 1975). Case is moving toward oral cannot be blacked out on home TV. Bill passed fice. argument stage. For the Record

As compiled by BROADCASTING, March 15 4th Ave. and D St., Box 820, Nome 99762. Estimated ing. Principals: James R. Pryor (40%), Wilbern P. Tell (20%) through March 19 and filings, construction cost $25,600; first -year operating cost (20%), Roger Best and Robert L. Gross (20%). based on $7,275; revenue $3,000. Format: MOR. Principals own Mr. Pryor is sales manager of KKIN(AM) Aitkin, authorizations and other FCC actions. and operate KICY(AM) Nome and WTAQ(AM) Minn. Mr. Tell owns carpet company. Mr. Best owns in- LaGrange, Ill. Ann. March 17. surance company. Mr. Gross is assistant school superintendant. Ann. March 5. Abbreviations: AU-Administrative law judge. `El Cerrito, Calif. -El Cerrito High School seeks 88.1 alt.- alternate. ann.- announced. ant. -antenna. mhz, 10 w. P.O. address: do James G. Nelson, 540 Eupora, Miss. -Tri County Broadcasting Co. seeks aur.- aural. aux.- auxiliary. CH- critical hours. CP- Ashbury Ave., El Cerrito 94530. Estimated construc- 101.7 mhz, 3 kw, HAAT 233 ft. P.O. address: Box 587, construction permit. D -day. DA- directional anten- tion costd14,659; first -year operating cost $1,800. For- Fulton, Miss. 38843. Estimated construction cost S19,- na. Doc.- Docket. ERP- effective radiated power. mat: variety. Principal: Applicant is non -profit educa- 018; first -year operating cost $7,223; revenue $12,486. HAAT -height of antenna above average terrain. tional institution. Ann. March 19. Format: modern C &W. Principals: Olvie E. and Ivous khz- kilohertz. kw- kilowatts. MEOV -maximum T. Sisk (50% each) are husband and wife. Sisks own 50% of WSVA(AM) Vernon, Ala., 100% of expected operation value. mhz -megahertz. mod. - Goleta, Calif. -Guy S. Erway seeks 106.3 mhz, 3 modification. N- night. PSA- presunrise service kw, HAAT -635 ft. P.O. address: 5530 Camino Cor- WFTO(AM) Fulton and CP there, 90% of authority. SH -specified hours. trans.- transmitter. ralvo, Goleta 93111. Estimated construction cost 574,- WEPA(AM) Eupora and 100% of CP for WKNG(AM) TPO- transmitter power output. U- unlimited hours. 161; first -year operating cost $36,000; revenue S40; Tallapoosa, Ga. Ann. March 17. vis.- visual. w- watts. '- noncommercial. 000. Format: MOR, C &W. Principal: Mr. Erway owns Woodstock, N.Y. -Woodstock Communications KKIO(AM) Santa Barbara, Calif Ann. March 19. seeks 100.1 mhz, 3 kw, HAAT 290.6 ft. P.O. address: c/ Glennville, Ga.- Tattnall County Broadcasting Co. o Jerome Gillman, I I8 Tinker St., Woodstock 12498. Estimated construction cost $97,576; first -year operat- New seeks 106.3 mhz, 3 kw, HAAT 300 ft. P.O. address: 226 stations E. Bolton St., Glennville 30427. Estimated construc- ing cost 558,000; revenue $62,500. Format: variety. tion cost $40,592; first -year operating cost S12,000; Principal: Jerome and Sasha Gillman are principals revenue $24,000. Format: MOR, religious. Principals: (51 %); 10 other owners. Gillmans run public relations firm. No other broadcast interests. Ann. March 19. TV application Judy W. Cobb (50%), Donald P. Cobb and Norma Preston (25% each). Cobbs are husband and wife. Ap- Hurricane, W. Va.- Putnam Broadcasting Co. seeks Columbus, Ohio -Commercial Radio Institute plicants are officers of WKIG(AM) Glennville, Ga. 106.3 mhz, .3 kw, HAAT 295 ft. P.O. address: c/o seeks ch. 28 (554-560 mhz); ERP 1916 kw vis. (max), Ann. March 17. Robert J. Valleau, 454 Hodges Branch Rd., Hurricane 87.5 kw aim, HAAT 994 ft.; ant. height above ground 25526. Estimated construction cost $42,000; first -year 1121 ft. P.O. address: 3500 Parkdale Ave., Baltimore 'Duxbury, Mass. -Duxbury Community Radio operating cost $10,000; revenue $89,000. Format: Top 21211. Estimated construction cost $345,867; first -year seeks 91. 7 mhz, 10 w. P.O. address: do Robert J. 40. Principals: Eight equal owners. Applicants own operating cost $410,000; revenue $500,000. Legal Perkins, 450 Lake Shore Dr., Duxbury 02332. Esti- WZTQ(AM) Ann. March 19. counsel Fisher, Wayland, Southmayd & Cooper; mated construction cost $5,145; first -year operating Hurricane. consulting enginer George E. Gautney. Principals: cost $1,000. Format: variety. Principal: Applicant is Julian S. Smith (40.5 %) and Frederick M. Himes non -profit corporation formed for purpose of operating FM actions (24.8 %). Applicant owns 39% of WBFF(TV) proposed station. Ann. March 9. Hollister, Calif- Vernon Miller. Broadcast Bureau Baltimore and is owner of CP for WPFO(TV) Brainerd, Minn. -Tower Broadcasting Corp. seeks granted 93.5 mhz, 3 kw, HAAT -216 ft. P.O. address: Greensburg, Pa. Ann. March 16. 106.7 mhz, 100 kw, HAAT 448 ft. P.O. address: do Box 1636, Cupertino, Calif. 95014. Estimated con- AM application James Pryor, Route 5, Box 474B, Brainerd 56401. Esti- struction cost $29,249; first -year operating cost 551, - - ma ed construction cost 5102,200; first -year operating 200; revenue $80,449. Format: MOR, C&W. Principal: Port Orchard, Wash. -Kapral and Owens Broadcast- cost 535,000; revenue $100,000. Format: easy listen- Vernon Miller (100%) has various business interests ing Co. seeks 1330 khz, 1 kw -D. P.O. address: 12327 Aqueduct Dr. E., Tacoma, Wash. 98445. Estimated construction cost 54,092; first -year operating cost 534, - 428; revenue $48,000. Format: standard pops. Prin- Summary of broadcasting cipals: Ronald M. Kapral and Dale A. Owens (50% each). Mr. Kapral is bartender; Mr Owens is engineer FCC tabulations as of Feb. 29, 1976 for NBC in San Francisco. Ann. March 18. CP's CP's On air on Total not Total AM licenses Licensed STA' air on air on air authorized" Broadcast Bureau granted following licenses covering Commercial AM 4,435 3 27 4.465 50 4.515 new stations: Commercial FM 2.708 0 77 2,785 120 2.905 KDLG Dillingham, Alaska (BL- 14057); KOKK Educational FM 766 0 50 816 59 875 Huron, S.D. (BL- 14095). Action March II. WRG1 Total Radio 7.909 3 154 8,066 229 8.295

Marco Island, Fla. (BL- 13900) (also granted change of Commercial TV 701 1 9 711 53 764 studio location to East Naples, Fla. (BMP- 14,126); VHF 509 1 4 514 9 523 192 0 5 197 44 241 KIKC Forsyth, Mont. (BL- 14047). Action March 12. UHF Educational TV 229 9 14 252 15 267 KPAG Pagosa Springs, Colo. (BL- 14,016). Action VHF 90 3 4 97 7 104 March 15. UHF 139 6 10 155 6 183 10 68 1.031 FM applications Total TV 930 23 963 Nome, Alaska -Arctic Broadcasting Association seeks 100.3 mhz, 84 w, HAAT 40 ft. P.O. address: W. 'Special temporary authorization "Includes oll -air licenses

Broadcasting Mar 29 1976 75 including appliance service, meter manufacturing Seller is owned by Gordon K. Macintosh and Howard Valley, Minn. and KEST(AM) San Francisco. Messrs. company, restaurant, mobile home park and apart- R. Robinson who have no other broadcast interests. Kosofsky and Warshaw also own KPPC(AM) ments, all in California (BPH- 9536). Action March I I. Buyers are John B. Reynolds Sr. and John B. Reynolds Pasadena and KMAX(FM) Arcadia, both Calif. Buyer who WJBR(FM) Wilmington. Ann. is noncommercial, non -stock corporation Naples, Fla.- Sterling Communications Corp. Jr. also own and is March 19. licensee of KEAR(FM) San Francisco, KEBR(FM) Broadcast Bureau granted 92.1 mhz, 3 kw, HAAT 300 Sacramento and KECR(FM) El Cajon, all California; ft. P.O. address: Suite 121, Gulfshore Square, 1400 Beach, Fla. (104.1 mhz, 30 WRKT -FM Cocoa WFME(FM) Newark and WKDN(FM), both New Gulfshore Blvd. N., Naples 33940. Estimated construc- license from Bucks County kw) -Seeks assignment of Jersey; WFSI -FM Annapolis, Md. and international tion cost $101,727; first -year operating cost $133,300; Radio News to Janus Broadcasting Co. of Cocoa Beach station WYFR Scituate, Mass. Ann. March 15. revenue $115,000. Format: C &W, contemporary. Prin- for $320,000. Sellers are Chester and Velma Pike and cipals: Abe J. Voron (70 %) and John L. Norman George Matthews who also own WRKT(AM) them. (30%). Mr. Voron has interest in WQAL(FM) Phila- Principals in buyer are Frederick L. Lindholm (40%), Actions delphia as well as mail order business and is executive Donald McCoy (40%) and David Johnson (20%). KZRK(AM) Ozark, Ark. (1540 khz, 500 w director of National Association of FM Broadcasters. Buyer owns WGNE -AM -FM Panama City, Fla. Ann. -D)- Broadcast Bureau granted assignment license Mr. Norman is announcer for WRGI(AM) Marco and March 19. of from WRGI -FM Naples and owns photography business Ozark Broadcasting Co. to Valley Communications for and magazine. Grant subject to outcome of Doc. 20705 KROC -TV Rochester, Minn -(ch. 10) -Seeks as- $75,000. Seller: Leo J. Wiederkehr, president, wishes Southern Minnesota Broad- (BPH -9583). Action March 11. signment of license from to curtail business interests for health reasons. He has casting Co. to KTTC Television Inc. for $4,250,000. no other broadcast interests. Buyer: Dewey Johnson Hampton, Iowa -Harold A. Jahnke. Broadcast Seller is G. David Gentling who will retain KROC- (100%) is president, general manager and stockholder Bureau granted 104.9 mhz, 3 kw. HAAT 94 ft. P.O. ad- AM-FM and who owns, with his son, G. David Jr., of KSPR(AM)- KCIZ(FM) Springdale, Ark. dress: 421 Central Avenue East, Hampton 50441. Esti- KTYD -AM -FM Santa Barbara, Calif. Buyer publishes (BAL -8532, BALRE -1927). Action March 12. mated construction cost $16,450; first -year operating Quincy (III.) Herald -Whig and owns 88% of WGEM- KAGB -FM Inglewood, Calif- Broadcast Bureau cost $18,000; revenue $42,000. Principal: Mr. Jahnke is AM-TV Quincy and 100% of WGEM -FM there and granted involuntary assignment of license from Avant freelance writer and broadcaster in Hampton. Action WSJV(TV) Elkhart-South Bend, Ind. Ownership is in Garde Broadcasting to Gilbert Robinson, court -ap- March 9. several family trusts. Ann. March 19. pointed receiver. Mr. Robinson closed station in 'Poughkeepsie, N.Y.- Vassar College. Broadcast KCLU -AM -FM Rolla, Mo. (AM: 1590 khz, 1 kw- December, 1957 (BALH -2245, BASCA -730). Action Bureau granted 91.3 mhz, 10 w. P.O. address: Raymond D; FM: 94.3 mhz, 2.8 kw) -Seeks assignment of March II. Ave., Poughkeepsie 12601. Estimated construction license from Rolla Broadcasters to Progressive Broad- cost $5,000; first -year operating cost $9,100. Principal: KSLY(AM)- KUNA(FM) San Luis Obispo, Calif. casting Co. of Missouri for $225,000. Seller: Roy D. Natalie J. vice president for student affairs (AM: 1400 khz, I kw -D, 250 w -N; FM: 96.1 mhz, 3.8 Marshall, Stanley wishes to devote time to other interests (no (BPED- 2091). Action March II. kw) -Broadcast Bureau granted assignment of license other broadcast ownerships). Principals in buyer are from KSLY Boardcasting Co. to KSLY Inc. and KUNA Sweetwater, Tex. -Stein Broadcasting Co. Broadcast Edward W. Moynahan (75 %) and Ray L. Hicks Jr. Inc. for $535,000 plus $50,000 noncompetition cove- Bureau granted 96.7 mhz, 2.6 kw., HAAT 58 ft. P.O. ad- (20 %). Mr. Moynahan is general manager of nant. Seller is Homer Odom who has no other broad- dress: 79566. 1801 Hoyt St., Sweetwater, Tex. Esti- KWRE(AM) Warrenton, Mo.; Mr. Hicks is sales man- cast interests. Buyers: Both assignees owned by mated construction cost $21,415; first -year operating ager of same. Ann. March 19. Michael Rovell, Gerald Winegard, Daniel Lassman, cost $9,000; revenue $12,000. Format: Easy Ismg. WSLT-AM -FM Ocean City, N.J. (AM: 1520 khz, I Pasquale De Marco and Murray Rosenberg. Mr. Rovell Principals: Jack H. Stein (45 %) and Myrl H. Stein kw -D, DA; FM: 106.3 mhz, 2.9 kw) -Seeks transfer of is attorney. Drs. Winegard and Lassman are dentists. (55 %) own KXOX(AM) Sweetwater (BPH -9432). Ac- control of Allen Communications from Lester H. Drs. De Marco and Rosenberg are physicians tion March 12. Allen, Robert W. Simpkins, William C. Layton Jr. et al (BALH -2223, BASCA -722, BALST -289). Action Starts to William C. Layton Jr. (32.3% before; 56.6% after). March 15. Consideration: $60,611. Principals: Mr. Allen seeks to KRAI -FM Craig, Colo.- Authorized program WHAN(AM) Haines City, Fla. (930 khz, 500 w- sell his total interest to engage in other areas; Mr. operation on 93.7 mhz, ERP 100 kw, HAAT 980 ft. Ac- D)- Broadcast Bureau granted transfer of control of Layton is broker. Ann. March 15. tion March 9. Radio Central Inc. from John H. Everbach (100% WLIX(AM) Islip, N.Y. (540 khz, 250 w -D) -Seeks before; 0 after) to Edward E. and Bettie S. Shadburne KZLO Pueblo, Colo.- Authorized program opera- assignment of license from Long Island Broadcasting (0 before; 100% after). Consideration: $140,000. Prin- tion on 100.7 mhz, ERP 100 kw, HAAT 640 ft. Action Corp. to Living Communications Inc. for $550,000. cipals: Seller wishes to devote more time to majority in- March 8. Buyers: David R. and Darlene J. Swanson (50% each) terest in WOKB(AM) Winter Garden, Fla. Mr. Shad- KSCL Shreveport, La.- Authorized program are husband and wife. Mr. Swanson is secretary of burne is former officer of WHAS(AM) Louisville, Ky. 'operation on 91.3 mhz, TPO 10 w. Action March 9. counseling organization; Ms. Swanson performs for Mrs. Shadburne is housewife (BTC- 7935). Action March `WSPH Baltimore- Authorized program operation non -profit organizations. Ann. March 8. 10. on 88.1 mhz, TPO 10 w. Action March 8. WKBX(AM) Winston -Salem, N.C. (1500 khz, 10 WKRW(AM) Cartersville, Ga.- Broadcast Bureau W. granted acquisition positive KRPR Rochester, Minn. -Authorized program kw -D) -Seeks assignment of license from Stuart of control of Bartow Radio Epperson to Randolph Properties for Seller: Corp. by Don H. Kordecki (50% before; 100% after) operation on 89.9 mhz, ERP 12.8 w. Action March 8. $565,000. Mr. Epperson also owns WKBA(AM) Vinton. Va., through purchase of stock from Donald S. Ruff (50% 'KACV -FM Amarillo, Tex. -Authorized program WRBX(AM) Chapel Hill, N.C., and has 50% interest before; none after) for $80,000 (BIC-7966). Action operation on 89.9 mhz, ERP 29.5 kw, HAAT 580 ft. in KBIS(AM) Bakersfield, Calif. Principal in buyer is March 15. Action March 8. Whiteley Binion, Fort Worth businessman with no WLCB(AM) Buffalo, Ky. and WLCB-FM Hodgen- FM li other broadcast interests. Ann. March 15. ville, Ky.- Broadcast Bureau granted transfer of con- Broadcast Bureau granted following licenses covering KWAT-AM -FM Watertown, S.D. (AM: 950 khz, 1 trol of Lincoln Broadcasting Co. from Joseph W. new stations: kw -D; FM: 96.1 mhz, 100 kw) -Seeks assignment of Myers, Joseph R. Jones and James L. Jones to James license from Midland National Life Insurance Co. to L. Jones and Joseph R. Jones for $6,500 and assign- KGOT Anchorage, Alaska (BLH- 6832); KCII -FM Sorenson Broadcasting for $571,000. Seller: C.A. Sam- ment of CP for new AM in Morgantown, Ky. Mr. Washington, Iowa (BLH-6931); 'KINK Lawrence, mons, who has 80% ownership of KTRN(AM) Myers sold one-third interest, giving Joneses 50% each Kansas (BLED -1451); KEYA Belcourt, N.D. Wichita Falls and KIXZ(AM) Amarillo, both Texas; after transfer (BTC-7968). Action March IS. -1464); Lander, (BLED KDLY Wyo. (BLH -6872). Ac- KELI(AM) Tulsa, Okla. and KHOG(AM) Fayette- WKKS(AM) Vanceburg, Ky.- Broadcast Bureau tion 11. March KITA Modesto, Calif. (BLH-6869); ville, Ark. Buyers are Dean Sorenson and Jerry Sim- granted assignment of license from Avery L. Stanley, KIGC Oskaloosa, Iowa (BLED -1446); KLEE -FM Ot- mons, owners of KCCR (AM) Pierre and KYNTIAM) Charles Jordan Jr. and Phillip R. Hull to same with tumwa, Iowa (BLH- 6880). Action March 12. WSME- Yankton, both South Dakota. Ann. March 15. Thomas E. Reeder (none before; 33 1/3% after) buy- FM Sanford, Me. (BLH- 6849). Action March 8. KMIO(FM) Sinton, Tex (101.3 mhz, 100 kw)- ing Mr. Hull's interest. Consideration: $8,000 and KOTO Telluride, Colo. (BLED- 1449); KAYE -FM Seeks assignment of license from Sinton Broadcasting equal of partnership's indebtedness of S56,800 Tonkawa, Okla. (BLED -1501); 'KQAL Winona, share Co. to Cathexis: KNCN Inc. for $124,500. Sellers are (BAL- 8606). Action 15. Minn. (BLED- 1492); WBKT Brockport, N.Y. March having financial difficulty with station, which has been (BLED- 1463); KOHS Orem, Utah (BLED -1471); WRBT(TV) Baton Rouge, La. (ch. 33)- Broadcast silent since May 1975. Buyers are Bruce B. Baxter III WCDE Elkins, W. Va. (BLED- 1459); KPIC Albu- Bureau granted transfer of control of Rush Broad- (73 %), Ira Littman and Richard K. Brown (13.5% querque, N.M. (BLED -1502); KRTU San Antonio, casting Corp. from Richard O. Rush, Ramon V. Jarrell each). Mr. Baxter is investor; Mr. Littman was general Tex. (BLED -1500). Action March 15. and Southern Educators Life Insurance Co. (100% manager of KMIO and is now consultant; Mr. Brown before; none after) to to Corporate Communications was program director at station and now works for Group (none before; 100%, after). Consideration: Cathexis. Ann. March 15. Ownership changes $200,000 plus assumption of liabilities of $2,560,190. K1XX (AM) Provo, Utah (1400 khz, I kw -D, 250 w- Principals: Mr. Rush is selling WAPT(TV) Jackson, Applications N)-Seeks assignment of license from K1XX Inc. to Miss. for $500,000 and $3,000,000 assumption of Stallion Music for 3126,000. Seller is solely owned by liabilities. Jules B. LeBlanc Ill (70%) and Cyril E. Vet- WTUB(FM) Troy, Ala. (105.7 mhz, 100 kw)- James W. Hough who also owns KQIL(AM) -KQIX- ter (30%), stockholders of Corporate Communica- Seeks transfer of control of Troy Radio Inc. from FM Grand Junction, Colo., and KVWO -AM -FM tions, are controlling stockholder and officer, respec- Albert H., Albert G. and Ora M. Goree (100% before; Cheyenne, Wyo. Buyer is Bill Anderson, country and tively, of real estate development and management none after) to Rudolph E. Shelley (none before; 100% western performer who has no other broadcast in- company in Baton Rouge (BTC- 7857). Action March after). Consideration: $29,500 and $36,500 in obliga- terests. Ann. March 19. 12. tions. Principal: Mr. Shelley has Standard Oil franchise, WYLO(AM) Jackson, Wis. (540 khz, 250 w -D)- WAPT(TV) Jackson, Miss. (ch. 16) Broadcast real estate, cattle raising and peanut interests. He was - Seeks assignment of license from Universal Broadcast- granted transfer of control of American Public Life general manager of WTUB from February, 1975 to Sep- ing of Milwaukee to Family Stations for $300,000 plus Broadcasting Co. from American Public Life Insurance tember, 1975. Ann. March 15. 10 -year lease at $10,000 per year. Sellers: Lawrence Co. (100% before; none after) to Lewis C. Hopper, WTUX(AM) Wilmington, Del. (1290 khz, I kw- Brandon, Marvin B. Kosofsky and Howard Warshaw Curtis D. Roberts, Robert G. Nichols, William Neville D)-Seeks assignment of license from Port Frere have interests in WARO(AM) Canonsburg, Pa., III, Louis A. Farber and Russell Birmingham (none Broadcasting Co. to Radio Station WJBR for $500,000. WTHE(AM) Mineola, N.Y., KUXL(AM) Golden before, 100% after). Consideration: $500,000 plus as-

Broadcasting Mar 29 1976 78 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A. D. Ring & Associates COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Consulting Engineers (formerly Commercial Radio) 527 Muny Bldg. 1771 N St., N.W. 296 -2315 Member AFCCE 1334 G St., N.W., Suite 500 202) 783.0111 Washington, D.C. 20004 5390 Cherokee Avenue 347.1319 WASHINGTON, D. C. 20036 Alexandria, Virginia 22314 Washington, D. C. 20005 ;Member AFCCE (703) 354 -3400 M brr AFCCE Member AFCCE

A. EARL CULLUM, JR. GAUTNEY 8 JONES LOHNES & CULVER SILLIMAN, MOFFET CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers & KOWALSKI INWOOD POST OFFICE 1156 15th St., N.W., Suite 606 711 14th St., N.W. 2922 Telester Ct. 11031 560 -6800 BOX 7004 Washington, D.C. 20005 Republic 7 -6646 Falls Church, Va. 22042 DALLAS, TEXAS 75209 (202) 296 -2722 Washington, D. C. 20005 Member AFCCE (214) 631 -8360 Member AFCCE .17emb'r A F-CCE Member AFCCE

STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. JULES COHEN 2029 K Street, N.W. CONSULTING ENGINEERS JOHN B. HEFFELFINGER Washington, D.C. 20008 Radio 4 Television & ASSOCIATES (301) 827 -8725 Box 68. International Airport 9208 Wyoming PI. Hiland 4 -7010 Suite 400 (301) 384 -5374 San Francisco, California 94128 1730 M St., N.W., 659 -3707 (202) 223-4884 14151 342 -5208 Washington, D. C. 20036 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE Member AFCCE

CARL E. SMITH VIR JAMES E. ROSNER CONSULTING RADIO ENGINEERS Harold Munn, Jr., TELEVISION CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. SYSTEMS 8200 Snowville Road Computerized Frequency Surveys CONSULTING 345 Colorado Blvd. -80206 Broadcast Engineering Consultants & ENGINEERING Cleveland, Ohio 44141 (303) 333 -5562 Box 220 250 West 57th Street Phone: 216 -526-4386 DENVER, COLORADO Coldwater, Michigan 49036 New York, New York 10019 Member AFCCE Member AFCCE Phone: 517- 278.7339 (2121 246 -3967

JOHN H. MULLANEY TERRELL W. KIRKSEY HATFIELD & DAWSON MIDWEST ENGINEERING CONSULTING RADIO ENGINEERS ASSOCIATES Consulting Engineer Consulting Engineers 9616 Pinkney Court Broadcast and Communications Coneniting Ensineenu Potomac, Maryland 20854 5210 Avenue F. 906 - 36th Ave. 6934 A N UNIVERSITY PEORIA. ILLINOIS 6161a 307 - 299 -3900 Austin, Texas 78751 Seattle, Washington 98122 13091 692.4233 Member AFCCE 15121 454 -7014 (206) 324 -7860

MATTHEW J. VLISSIDES, P.E. DAWKINS ESPY P. H. LEE ASSOCIATES, INC. SWAGER TOWER STRUCTURAL CONSULTANT Over 36 Years in Communications Consulting Radio Engineers TOWERS. ANTENNAS, STRUCTURES And Broadcast Engineering CORPORATION Applications.' Field Engineering AM -FM -TV Frequency Measurements Studies. Analysis. Design Modibcalions. P.O. Ban 3127 Olympic Station 90212 TALL TOWER SPECIAL /STS Inspections. Supervision of Erection P.O. Box 1575 Box BEVERLY HILLS, CALIF. Thousand Oaks, Calif. 91360 656, Fremont, Indiana 46737 7601 BURFORD DRIVE McLEAN.VA 22101 (213) 272.3344 (805) 492-5055 (213) 889-7769 219-495-5165 Tel (703) 356 -6504 Member A FCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE MONITORING CO. PRECISION FREQUENCY fo Be Seen by 120,000' Readers - Service PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tlon owners and managers, chef engi- SPECIALISTS FOR AM -FM -TV appliCasts for Monitors Repaired & Certified neers and tectnicians- am fm tv and facsimile facilities. 103 S. Market St. 445 Concord Ave. Directory Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone (B16) 524.3777 Phone 16171 876 -2810 readers per copy. sumption of approximately S3 million in liabilities. KFJZ Fort Worth- Broadcast Bureau granted CP to Procedural ridings Principals: Ralph B. Edwards is president of American change ant.-trans. location to Arlington, Tex.; install Garden City, N.Y., renewal proceeding: WLIR Public Life Insurance, Mr. Hopper, insurance company directional ant. system (BP- 20208). Action March 10. (FM) (Doc. 20590) James E. Tierney set hear- employe and Mr. Roberts, doctor, have interest in -ALJ ing for June 2 at Garden City. Action March 11. WLIN(FM) Jackson. Mr. Nichols is attorney, Mr. AM starts Dickinson, N.D., AM proceeding: Badlands Broad- Neville owns retail clothing stores and restaurant, Mr. Following stations were authorized program operating Farber casting Co. and Roughrider Broadcasting has interest in clinic and Mr. Birmingham is authority for changed facilities on date shown: Co., compet- doctor. Each will have 16% share in WAPT(TV). Com- ing for 1460 khz (Dac. 20691-2)-AU James F. also renewed license, Tierney scheduled hearing for June 22 (in lieu April mission rejecting informal objec- KIPA Hilo, Hawaii (BP- 19,843), March 8; WEET of 28). Action March 16. tion by Community Coalition for Better Broadcasting. Richmond, Va. (BP- 20,096), March 9; WKIK Action March 18. Leonardtown, Md. (BP- 19,398), March 9; WYLS Initial decision KESM -AM -FM El Dorado Springs, Mo. (AM: 1580 York, Ala. (BP- 20,090), March 8. KXXL(AM) Bozeman, Mont.-AU Frederick W. khz, 500 w -D; FM: 107.1 mhz, 3 kw) Broadcast - Denniston ordered licensee, Empire Broadcasting Bureau granted assignment of license from Daryl L. FM applications Corp., to forfeit $5,(100 for fraudulent billing practices, Fredine to Cedar County Broadcasting for $150,000. KPRA Paso Robles, Calif -Seeks to change fre- but renewed license and granted license covering Seller is purchasing, subject to FCC approval, quency to 92.5 mhz; change trans. location; change changes in that station. Judge also granted application W V LR (FM) Sauk City, Wis. Buyer is chief engineer at trans. and ant.; ERP 17 kw; HAAT 762 ft. Ann. March for transfer of control of Empire, also licensee of KCMO(AM) Kansas City, Mo. (BAL -8590, 18. KFLN(AM) Baker and KWYS(AM) West Yellow- BALH- 2232). Action March 15. WHLY Leesburg, Fla. -Seeks CP to change trans. stone, Mont., from Cleo Barkley and others to Gary WSUF(AM) Patchogue, N.Y. -Application for as- and station location to 435 W. Story Rd., Winter Petersen, and others, and granted assignment of signment of license dismissed by request of assignee Garden, Fla.; install new trans.; install new ant.; licenses of KAFF-AM -FM Flagstaff, Ariz., from (BAL- 8501). Ann. March 17. change TPO; ERP 100 kw; HAAT 799 ft. Ann. March KAFF Broadcasting Co. to Empire (Does. 20424 -7). 15. KOKN(AM) Pawhuska, Okla. (1500 khz, 5 kw, Ann. March 19. DA -D)- Broadcast Bureau granted assignment of 'WSAE Spring Arbor, Mich. -Seeks CP to install license from Cherokee Broadcasting Co. to Coleman new ant.; change ERP to 3.06 kw and HAAT to 238 ft. Broadcasting Co. for $105,000. Seller: Jim A. Egan Ann. March 15. Other actions (45 %) and Galen O. Gilbert (55%). Buyer: Lewis Cole- man (44 %) et al. Mr. Coleman is FM actions part owner and KXEL(AM) Waterloo, Iowa Broadcast Bureau general manager of KTMC(AM) McAlester, WENN -FM Birmingham, Bureau - Okla. Ala.- Broadcast denied waiver of rules to identify as Waterloo -Clear (BAL- 8579). Action March 12. granted license covering changes; ERP 69 (H kw &V); Rapids, Iowa. Action March 5. KTIL(AM) Broadcast Bureau ant height 660 ft. (BLH- 6901). Action March 12. Tillamook, Ore.- WKDX(AM) Hamlet, N.C.- Broadcast Bureau granted involuntary transfer of negative control of KPWD Plentywood, Mont.- Broadcast Bureau denied waiver of rules to identify as Hamlet- Rocking- Beaver Broadcasting System from Robert Douglas granted CP to install new trantrans. and ant.; ERP 3 kw ham, N.C. Action March 5. (50% before; none after) to United States National (H); ant. height 34 ft.; remote control permitted Bank of Oregon (none before; 50% after), as trustee (BPH- 9588). Action March II. KRXV(AM) Fort Worth- Broadcast Bureau under trust agreement. Bank is operating somewhat as granted modification of license covering change of cor- executor for Mr. Douglas, now deceased, with ultimate FM starts porate name to Radio Fifteen Inc. (BML-2576). Action plans to sell 50% ownership to other partner Following stations were authorized program operat- March 10. (BIC- 7967). Action March 15. ing authority for changed facilities on date shown: WBLB(AM) Pulaski, Va.- Broadcast Bureau KGOU Norman, Okla. (BPH- 9480), March 8; denied request to identify as Pulaski -Dublin, Va. Ac- WMUS -FM Muskegon, Mich. (BPH -8880), March 9; tion March 5. Facilities changes 'KSJS -FM San Jose, Calif. (BPED- 1842), March 5. AM applications Allocations In contest KWIZ Santa Ana, Calif -Seeks CP to increase Petitions nighttime power to 5 kw. Ann. March 18. Designated for hearing Alaska Educational Broadcasting Commission, KBGN Caldwell, Idaho -Seeks CP to change fre- KPOI(AM) and KHVH(AM) Anchorage -Seeks assignment ch. 265A to Peters- quency to 1060 khz; increase power to 10 kw; change Honolulu, facilities of changes proceeding: Communico Oceanic Corp. burg, Alaska (RM- 2663). Ann. March 16. ant.- trans. location; install new trans. Ann. March 18. and KHVH Inc. (Dots. 20740 Commission de- -1)- Israel Sinofsky, Simi Valley, Calif- Requests as- WILD Boston -Seeks CP to increase power to 5 kw; signated for hearing. Both stations, which now operate signment of ch. 269A to Carpinteria, Calif. install 1 kw -CH; change type trans. Ann. March 18. with power 5 kw, unlimited to of time, proposed in- (RM- 2660). Ann. March 16. WARE Ware, Mass. -Seeks.CP to increase night crease power to IO kw, unlimited time. In addition, KWIC Communications, Ogden, Utah Requests and day power to 2.5 kw and S kw respectively; install KPOI proposed operating on 990 khz, in lieu of 1380 - amendment to change ch. DA -2. Ann. March 18. khz, while KHVH, which now operates on 1040 khz, '9+ in Ogden to ch. 9+ requested frequency 1010 khz. Hearing issues include (RM- 2661). Ann. March 16. WBLA Elizabethtown, N.C. -Seeks CP to increase amount of increased field strength which each of pro. power to 5 kw. Ann. March 18. Action posed power increases would place over FCC's WKGX Lenoir, N.C. -Seek CP to increase power to monitoring station at Waipahu, Hawaii, extent to Princeton, W.Va.- Broadcast Bureau reassigned 5 kw. Ann. March 18. which such increase in field strength would adversely 100.9 mhz (ch. 265A) from Montgomery, W. Va. to affect operations of monitoring whether Princeton. Assignment was in response to petition by KHYM Gilmer, Tex. -Seeks CP to increase power station, grant of either proposal would serve public interest, which Hillbilly Broadcasters (Doc. 20479). Action March 15. to 10 kw; change ant. system. Ann. March 18. proposal would better serve interest and which, if AM actions either, should be granted. Action March 19. WVMI(AM) Biloxi, Miss.- Commission granted Mt. Holly, N.J., AM proceeding: WJJZ(AM), Rulemaking CP to change facilities from daytime to unlimited time seeking renewal, and John J. Farina and John H. Vi- operation. Commission denied petition by Gulf Coast vian, competing for 1460 khz (Does. 20738-9) -Com- Petition Broadcasting Co. to deny application. Action March 18. mission designated for hearings. Action March IS. Associated Public Safety Communications Officers, Chicago -Request amendment to specify minimum periods of time which will be permitted for filing of Please send SUBSCRIBER comments and reply comments in rulemaking SERVICE proceedings (RM- 2662). Ann. March 16. 3 years $60 Actions 2 years Broadcastingo $45 Commission adopted program to streamline hearing arts The newsweeklv of broadcasting and allied 1 year $25 process. Commission said new rules will eliminate Canada Add $4 Per Year duplicative review, reduce extraneous submissions by Foreign Add $6 Per Year parties to cases and impose goals and deadlines on par- Name Position 1976 Cable ties and commission alike. Reforms are scheduled to take effect Sourcebook $10.00 July I. Action March 17. Company (If payment with Commission adopted guidelines for ascertainment order: $8.50) of community problems, needs and interests by non- Business Address 1976 Yearbook $23.00 commercial educational broadcasters (new Section Home Address (If payment with 1.527 of commission rules). Requirements will apply order: $20.001 to all educational broadcasters, with exception of wholly instructional (e.g. in- and 10 City State Zip Payment enclosed school) -watt sta- Bill me tions. Under new guidelines noncommercial educa- tional renewal applicants, both radio and television, BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 will be required to complete, annually during license J term, list of up to 10 problems found in community during preceding 12 ADDRESS CHANGE: Print new address above and attach label from a recent issue, or print all address months, together with examples including zip code. Please allow two weeks for processing. of programing broadcast during period to meet those

Broadcasting Mar 29 1976 78 problems. Noncommercial applicants for other than Cheyenne, Wyo. renewal of license will be required to ascertain com- Cable Southern Video Corp., for Carbondale, Ill. (CAC - munity problems within six months prior to filing of 06204): KETC St. Louis and delete WDXR -TV application, and submit list of up to IO problems found Applications Paducah, Ky. during period and examples of illustrative programs to Following operators of cable TV systems requested cer- Big Horn Televents, for Basin, and unincorporated broadcast to meet those needs. FCC said noncom- be tificates compliance, FCC announced (stations areas of Big Horn county, Wyo. (CAC -06208 -9): mercial educational television renewal applicants will of listed are TV signals proposed for carriage): KWGN -TV, KOA -TV, KMGH -TV, KBTV, KRMA- be required to conduct and specifically document TV, Denver; KYCU -TV Cheyenne, Wyo. leadership interviews on continuous basis throughout Kanawha Cable Television Co., for Nitro, and Cross Vermont Television Corp., for Barre, Williamstown, license term. Television applicants for other than Lanes, W.Va. (CAC -06214): WXIX -TV Newport, Ky. (town of) and Barre Town, (town or), all Vt. (CAC- renewal of license must do so within six months prior Sammons Communications, for Moses Lake, Wash. 06210-12): WSVK -TV Boston; WLVI -TV Cambridge, to filing application. New ascertainment guidelines will (CAC -06216): Requests certification of existing opera- Mass.: CKSH -TV. Sherbrooke, Quebec. become effective May 3, 1976, for all licensees whose tions. authorizations expire August 1, 1977, and thereafter, Kanawha Cable Television Co., for St. Albans, TV, 455, (Doc. 19816). Action March 12. Howard Cable Box Howard, Kansas 67349 W.Va. (CAC -06213): WXIX -TV Ncwport, Ky. for Howard, Kan. (CAC -06217); KTEW, KOTV, KTUL -TV, KOED -TV, Tulsa, Okla.; KARD -TV, Husco Cablevision Corp., for Barboursville, East KAKE -TV, Wichita, Kansas; KOAM -TV Pittsburg, Pea Ridge, West Pea Ridge, and Guyan Estates, all W.Va. Kansas; KPTS, KTVH, Hutchinson, Kansas: KTVJ (CAC -06219 -22): Requests certification of Joplin, Mo. existing operations and add WTTV Bloomington. Ind.; Translators WOR -TV New York. Downs Cable, for Downs, Kan. (CAC -06218): Actions KHGI -TV Kearney, Neb. Same as above, for Huntington, W.Va. (CAC - 06223): WTTV Bloomington, Ind.; WOR -TV New KIINE Hoopa, Calif- Broadcast Bureau granted Thorns Broadcasting Company, for Asheville, N.C. York. CP to change frequency of VHF translator from Chan. (CAC -06192): WTTG, WDCA -TV, Washington. Same as above, Lesage, W.Va. (CAC -06224): 12, 204-210 mhz to Chan. 11, 198 -204 mhz; change for State Video Cable, for Half Moon Bay, Moss Beach, WXIX -TV Newport, Ky.; WTTV Bloomington, Ind. type trans.; increase power (BPTTV -5452). Action Montara and El Granada, all Calif. (CAC -061936): re- Video, Idaho Re- March 3. quests certification of existing operations; add KMUV- Idaho for Wendell, (CSR- 989T): quest for special temporary authority to carry KIVI KO9MS Hoopa Valley, Calif. - Broadcast Bureau TV, KTXL, Sacramento, Calif.; KDTV San Francisco. granted Boise, Idaho pending filing of CAC application. CP for new translator to rebroadcast KEET Richey Cable, 6501 E. Dreyfus, Scottsdale, Ariz. Eureka, Calif.; TPO 5 watts; operating on 186 -192 85254 Springerville, Ariz. (CAC- 06197): KTVK, Booth American Co., for Clam Lake, Haring and mhz. (BPTTV -5453). Action March 5. KPHO -TV, KAET, KOOL-TV, Phoenix, Ariz.; KTAR- Cherry Grove townships, Mich. (CSR -990); Petition requesting waiver to allow carriage of KO9MR Gateway, Colo.- Broadcast Bureau granted TV Mesa, Ariz.; KVOA -TV, KGUN -TV, KOLD -TV, for special relief WJRT -TV Flint, Mich.; WZZM -TV Grand Rapids, CP for translator to rebroadcast KREY-TV Montrose, Tucson, Ariz. Bay City, Mich.; and WTMJ -TV Colo. via KO6GQ, Norwood, Colo. (BPTTV- 5442). Mich.; WNEM -TV Noble Cable TV, North East Street, Box 682, Ken- Milwaukee, at three townships until commission rules. Action March 5. dallville, Ind. 46755 for Ligonier, Ind. (CAC -06180); Blue Ridge Cable Television, for Eldred township, KO8AN New Castle, Colo. -VHF translator license WNDU -TV, WSBT-TV, WNIT-TV, South Bend, Ind.: Pa. -04992): Petition for reconsideration of ac- authorization forfeited and call letters deleted. Ann. WSJV Elkhart, Ind.; WANE -TV, WKJG -TV, Ft. (CAC tion taken granting certificate of compliance applica- March 15. Wayne, bd.; WPTA Roanoke, Ind.; WGN -TV, Cable Awareness in Penn- WTTW, WSNS, Chicago. tion, field by Citizens for K68AW Weeksville, Lynch Creek and Burgess sylvania and Philadelphia Community Cable Coalition. Lake, Mont.- Broadcast Bureau granted CP for Deerfield Cable Systems, Box 15, 128 Mountain Sayre Cable System. for Sayre, Okla. translator to rebroadcast KGVO -TV Missoula, Mont. Rd., Greenfield, Mass. 01301 for Sunderland, (town TV (CAC -06198): KETA Oklahoma City, Okla. (BPTT-2939). Action March 5. of) Mass. (CAC -06181): WRLP Greenfield, Mass.; WCDC Adams, Mass.: WWLP, WHYN -TV. WGBY- Buhl Cable TV Co., for Shoshone, Idaho (CAC - K68AV Blair, Neb.- Broadcast Bureau granted CP TV, Springfield, Mass.; WGBH -TV, WBZ -TV. WCVB- 06199): KIVI Nampa, Idaho. for translator to rebroadcast KUON -TV Lincoln, Neb. TV, WSBK -TV, Boston; WEKW -TV Keene, N.H.; (BPTT- 2943). Action March 5. Imperial Cable TV, for Imperial (town of) Neb. WFSB -TV Hartford, Conn. KNOP -TV North Platte, Neb. and K66AR, Decatur, Neb. Broadcast Bureau granted (CAC -06200): - for Hughesville, CP for translator to rebroadcast KXNE -TV Norfolk. Muncy TV Corp., (borough of) Pa. KLOE -TV Goodland, Kan. (CAC -06182): Requests certification of existing opera- Neb. (BPTf- 2944). Action March 5. Bradley's TV Cable Service, for Dansville and Way- tions. land, both N.Y. (CAC -06201 -2): WOR -TV New York. KS5BF Babbitt. Nev.- Broadcast Bureau granted Schenectady Cablevision, for (town of) CP for translator to rebroadcast KCRL -TV Reno Glenville. Marion Cablevision, for Marion, Ill. (CAC- 06203): N.Y. (CAC -06183): Requests certification of existing (BPTT- 2937). Action March 5. KETC St. Louis and delete WDXR -TV Paducah, Ky. operations. KO7NW Goldfield, Nev.- Broadcast Bureau granted Cable Television Company Puerto Rico, for San Certification actions CP for translator to rebroadcast KCRL -TV Reno via of Juan, P.R. (CAC -06184): ZBTV Tortola, British Virgin CATV Bureau granted following operators of cable K70AB Hawthorne and Babbitt, Nev. ( BPTTV- 5464). Islands. TV systems certificates of compliance: Action March 5. Cablevision Chester, Drawer A, Gaffney, S.C. Wells TV, Wells, Nev. -Cable Television Bureau K67AX Alamogordo, Tularosa and Holloman Air of 29340 for Chester, S.C. (CAC -06185): WBTV, WSOC- granted application for certificate of compliance to add Force Base, N.M.- Broadcast Bureau granted CP for TV, WCCB, WRIT -TV, Charlotte, N.C.: WIS -TV, KTVU Oakland, Calif; determined that Wells must ca- translator to rebroadcast KRWG -TV Las Cruces, N.M. WNOK -TV, WOLO -TV, WRLK -TV, Columbia. S.C.: rry KOLO -TV on system (CAC -5845). Action March (BPTT- 2938). Action March 5. WSPA -TV Spartanburg, S.C.; WFBC -TV Greenville, 17. WO6AL Oteen, Warren Wilson College and Swan- S.C.; N.C.: WUNG -TV Concord, WTCG Atlanta. Cable Vision, Coalport, Irvona and Beccaria nanoa, N. C.- Broadcast Bureau granted CP for C.P.S. Community Tele- Communications, for Lakewood, Pa. Television Bureau granted ap- translator to rebroadcast WLOS -TV Asheville, N.C. township, -Cable Colo. (CAC -06186); KTLA Los Angeles; KTXL plications for certificates of compliance for existing ca- ( BPTGV- 5441). Action March 5. Sacramento, Calif. and delete KTVT Ft. Worth; ble systems carrying signals of KDKA -TV, WTA E-TV, K69BG Long Valley Junction, Utah - Broadcast Bu- KXTX -TV Dallas. WPGH -TV, WIIC -TV, all Pittsburgh; WJAC -TV reau granted CP for translator to rebroadcast KUED Suburban Communications, Box 221, Abington, Johnstown, Pa.: WTAJ -TV Altoona, Pa. and'WPSX- Salt Lake City via K65AL, rural Wayne county, Utah Pa. add Pa. 19001 for Phoenixville (borough of Pa. (CAC - TV Clearfield, and granted authorization to (BPTT-2907). Action March 5. 06187): KYW -TV, WCAU -TV, WPVI -TV, WPHL -TV, WOPC Altoona (CAC -03853 -5). Action March 17. KO3E1 Curlew and Malo, Wash. - Broadcast Bureau WTAF -TV, Philadelphia; WKBS-TV Burlington, N.J.; Other actions granted CP for translator to rebroadcast KSPS -TV WHYY -TV Wilmington, Del.; WLVT-TV Allentown. Systems and Ca- Spokane, Wash. (BPTTV-5450). Action March 5. Pa.; WVIA -TV Scranton, Pa.; WOR -TV, WPIX, New Marin Cable Television, Tele -Vue York. ble TV of Marin, all California- Commission denied K I 3NZ Shoshoni, Wyo. - Broadcast Bureau granted requests for waiver of mandatory signal carriage rules CP rebroadcasting Wisconsin for Eau Wis. (CAC - for translator KTWO -TV Casper, CATV, Claire, concerning KDTV San Francisco. Action March 9. Wyo. ( BPTTV-5449). Action March 5. 06188): Requests certification of existing operations. Booth American Co., Haring and Cherry Grove Commission denied petition by EMCO CATV Inc. Delta Video Company. for Greenville, Miss. (CAC - townships, Mich. -Cable Television Bureau granted 45 Vermont, requesting adoption of rule operations. of Manchester, 06189): Requests certification of existing day extension of STA to carry signals of WJRT-TV that would require television station to announce over Midwest Video Corp., for Poplar Bluff, Miss. (CAC - Flint, WZZM -TV Grand Rapids, WNEM -TV Bay City, radio and television stations and in local newspapers in 06190): Requests certification of existing operations all Michigan, and WTMJ -TV Milwaukee. Action area translator carrying its signal, that translator was of and add KTEJ Jonesboro, Ark. March 15. off air or malfunctioning. Action March 18. Tele -Tenna Corp., for Victoria, Tex. (CAC- 06191): Twin City Cable TV, Marble Hill and Lutesville, denied two rulemaking petitions Commission Requests certification of existing operations. Mo. -Cable Television Bureau granted special tempor- allowable power of FM and VHF regarding maximum ary authority to carry signal of KSD -TV St. Louis, for television translator stations. Spartan Radiocasting Wyoming Televents, 1660 S. Albion St.. Suite 1021, ninety days or final commission action on pending licensee WSPA- FM -TV, Spartan- Denver 80222 for Gillette, unincorporated areas of Company, of AM- petition, whichever occurs first. Ann. March 16. burg, S. C., requested amendment of rules to permit Campbell county and Reno Junction, all Wyo. (CAC - use of 10 -watt VHF television translators in moun- 06205-7): KWGN -TV, KOA -TV, KMGH -TV, KBTV, Husco Cablevision Corp., Barboursville. East Pea tainous areas east of Mississippi River, and Robert A. KRMA -TV. Denver; KYCU -TV Cheyenne, Wyo. and Ridge, West Pea Ridge and Guyan Estates, W. Va.- Jones sought amendment to permit use of 10 -watt FM carry (Reno Junction) KUTV, KSL -TV, KUED, Cable Television Bureau granted extension of STA to translators east of the Mississippi River. Commission KTVX, Salt Lake City; KTWO -TV Casper, Wyo.; carry signal of WXIX -TV Newport, Ky. while commis- said it was unconvinced that requested rule changes KHSD -TV Lead, S.U.; KWGN -TV, KOA -TV, KMGH- sion decides on applications for certificates of com- were either necessary or desirable. Action March 18. TV, KBTV, KRMA -TV, Denver; KYCU -TV pliance. Action March 15.

Broadcasting Mar 29 1976 79 BROADCASTING does not forward tapes of any kind. PLEASE do not send them to us ... they will be Classified Advertising returned to you.

HELP WANTED SALES HELP WANTED NEWS RADIO CONTINUED Wanted, experienced (2 years min) news editor. Must HELP WANTED MANAGEMENT have mature voice, with ability to dig for local news. Outstanding opportunity to outstanding sales per- Work and grow with professional staff. Resume and Gospel radio station in growing Southwest market son with proven track record. First year earnings salary requirements to Box 0 -307, BROADCASTING. needs aggressive sales oriented sales manager. should be over 815,000. Established list. Excellent Ownership opportunities offered. Guaranteed salary fringes. Highly successful operation. Send resume full Calif. Combo News -D.J. Mature voice. No begin- plus bonus. Reply Box A -64, BROADCASTING. details to: Rick Jakle, WRMN -WJKL. 18'h Douglas ners. Tape. resume. references, salary, first letter. KTIP, Ave., Elgin, IL 60120. EOE. Box 1450, Porterville 93257. Equal Opportunity Top -rated, medium market Midwest beautiful Employer. music FM seeks sales manager who can sell and lead sales staff. Send complete resume, earning expecta- HELP WANTED ANNOUNCERS Opening for second news person at top rated station tions and goals to Box 0.220. BROADCASTING. with a commitment to news. Tapes to Kevin Brennan, Morning MOR, beautiful music, news person, 15,000 News Director, KTRM Radio, PO Box 5425, Beaumont, Non -broadcast investor looking for young, ag- community in Mountain West AM -FM Stereo. Send TX 77702. gressive individual who wants to manage a station. resume and expected salary to Box Q -244, BROAD- Must have strong sales and programing background CASTING. Newsperson to direct news operation at number and leadership ability. Excellent profit participation one rated station in growing Phila suburban market. group has offered. Send resume. Box 0 -243, BROADCASTING. Respected major broadcaster openings Experienced, aggressive electronic journalist to dig, for morning drive personality, news person & chief write air local news. Opportunity for P-B -P. Good pay excellent benefits. Large Sales Manager, ground floor opportunity at Southern engineer. Good salary, and fringe benefits. Tape and background to GM, market. California FM. Take charge sales manager who can Eastern Box Q -250, BROADCASTING. WCOJ, Coatesville, PA 19320. An Affirmative Action develop creative sales packages and sell direct ac- New York FM station looking for additional full Employer. counts. Will be responsible for development of station. City and part time staf f DJ's. Progressive sound. No Top 40. Resume with track record in FM sales to Box Q -290, HELP WANTED PROGRAMING, BROADCASTING. Must be experienced with 3rd class license. Excellent PRODUCTION, OTHERS salary. Send resume to Box 0 -285, BROADCASTING If you're strong on sales there's an excellent small Program and promotional director, who can Immediate opening for announcer with first ticket. market opportunity for you in growing East Texas, or in positively build great numbers. We want to be number Send tape, resume and wage demands to WAMD, Michigan's beautiful Upper Peninsula. including co- one, and stay there. Possible air shift, position requires Aberdeen, MD 21001. ownership. Box Q-321, BROADCASTING. community involvement. Salary open, benefits. Box News P-189, BROADCASTING. Partner needed to manage small market Kentucky Versatile announcer /engineer. and copywriting desired. Willing to work any air shift at station, $5,000. Cash required, Box Q -327, BROAD- Syndicator needs experienced beautiful music pro- MOR. Advancement possible. Must be able to read CASTING. gramer for successful, growing music service. Great and speak intelligently. Want permanent employee. opportunity for right person. Confidential. Box 0.234, Exceptional top 10 market sales management posi- Resume. tape and salary to WGET, Gettysburg, PA BROADCASTING. tion needs you. if you're a top sales producer, motiva- 17325.717- 334.3101. tor. and all 'round leader, that is. As you might expect Top 25 market Contemporary station has immediate Michigan, 10.000 watt contemporary/MOR seeks income, Iringes, etc., are all major market quality, as is opening for program director, must have track record. morning personality (who could be music director). the station. Rick Davenport, Ron Curtis & Company. Could lead to group P.D. Midwest, best facilities, pay, Immediate opening for experienced talent only. Equal 312- 693 -6171. and benefits. Replies confidential. Box Q -329. Opportunity Employer. Rush tape -resume to Paul BROADCASTING. Oklahoma big market station needs sales manager. Pigeon, WKNX, 5200 State Street, Saginaw. MI 48603 Top format, excellent group opportunity. Top income Production Manager, min. 3 yrs. experience. In- and staff awaits the right person. Rick Davenport, Ron Solid organization needs mature contemporary D.J. dividual must excel in creativity, be a -detail" person & Curtis & Company, 312 -693 -6171. Air check to include some production, news, and sam- a self- starter. Excellent benefits, salary open. Estab-

ple of D.J. intro's. Creativity a must. Station is No. 1 in lished station. In the heart of the Illinois Valley. Send HELP WANTED SALES market. Tapes to P.D., WTBO -AM, Cumberland, MD tapes & resumes to: J.D. Hogan, WLPO AM /FM, PO 21502. Box 215, La Salle, IL 61301. An Equal Opportunity Everyone has ideas, but we want a manager sales Employer M /F. who can execute ours and motivate others to promote Western Oregon radio station wants announcer and sell our proven product. Salary plus commission, sales combo. Experienced in both. Sports and SITUATIONS WANTED MANAGEMENT potential partnership. Resume & salary requirements engineering ability preferred. but not required. to Box Q -280, BROADCASTING. 1- 503 -367 -6381. Sales manager or sales- oriented station manager wants to associate with Minnesota or Wisconsin sta- Sales executive for highly successful Southern Looking for experienced announcer who has solid tion. Successfully selling now. Box 0 :246, BROAD- California AM. Must be able to help develop creative background, versatility, excellent references and a CASTING. sales packages and sell direct accounts. Send desire to settle in Marion, Ohio and work for WMRN, an resume with track record to Box Q -291, BROADCAST- General Manager, Excellent track record & Equal Opportunity Employer.614-383- 1 131. Ask for ING Roger Fischer or Art Martin. references. Proven performance in sales, administra- tion and programing. Box Q -312. BROADCASTING. Northwest beautiful music FM seeking imagina- tive and ambitious sales manager with good track HELP WANTED TECHNICAL PD & Air staff with great major market track record record. Highly rewarding if you can produce. Box desire to relocate. Entire staff plus 100% record ser- 0 -311, BROADCASTING. Chief Engineer. Top Ten major market AM /FM. vice. Will work for less than $1000 monthly. Any Strong on maintenance, have thorough knowledge of market size. 213- 464 -0174. Persons with sales experience to represent grow- FCC rules and regulations. Box Q -33, BROADCAST- ing Radio /Print Production company. Commission. manager, ING. Gray Ingram, salesman, engineer, automa- Box O -322, BROADCASTING. lion consultant will be available upon FCC approval of sale of station. 919 -637 -4450. PO 1056, New Bern Experienced dynamic salesperson. Southern Michigan Chief Operator. Experienced in Southcentral AM -FM transmitter and studio maintenance as well as NC 28560. Ind. AM & FM station, No. I & No. 2 in market. Estab- complete knowledge of FCC Rules. Salary open. Good lished account list, excellent opportunity & employee benefits and advancement opportunities. EOE. Send SITUATIONS WANTED SALES benefits. Excellent income. Great community of resume and salary expectations to Box 0 -227, 30.000 to live in Send resume to Radio Time sales consultant wishes to apply proven con- WCSI Station, BROADCASTING. Attn. Mike Bova Jr., Box 709, Columbus, IN 47201. cepts /promotions as sales manager of small-to- medium Midwest 1st phone willing to learn? Assist Chief with opera- or Eastern station. Box 0 -292, Experienced atmosphere for leading Hudson BROADCASTING. tion of 10.000 watt directional KGGF. Also limited Valley AM -FM. Solid growth potential with a good list. news and board duties. Tape, resume and salary re- Are you satisfied with your present situation? Send SITUATIONS WANTED ANNOUNCERS quirements to Bill Miller. KGGF, Coffeyville, KS 67337 resume: WEOK Broadcasting Corp., PO Box 416, DJ, 3rd phone, tight board, good news and commer- Poughkeepsie, NY 12602. for Caribbean Island FM Engineer/Announcer cials, ready now! Anywhere. Box H -5. BROADCAST- stereo station, with SCA Full technical responsibility Experienced salesperson needed immediately ING. for plus short air shift. Good pay; great living conditions WINR, Binghamton, NY. Excellent opportunity. Send Send resume and tape (air mail) to Bill Shaw, WIVI- resume to Command Broadcast Group, PO Box 511. Dynamic, creative, up tempo rock nice -man. Ex- FM, PO Box 310, Christiansted, St. Croix, U.S. Virgin Is- Beacon, NY 12508. perienced. & employed. Excellent med. or major only. lands 00820. Box Q -171, BROADCASTING.

Broadcasting Mar 29 1978 80 SITUATIONS WANTED ANNOUNCERS SITUATIONS WANTED ANNOUNCERS SITUATIONS WANTED NEWS CONTINUED CONTINUED CONTINUED

Dependable announcer with 3rd, and endorsement. Talk show host investigative reporter. Hosted after- Wanted radio news announcer. Cum laude, journal- Tight board, good news. production and commercials. noon talk show on WKAT Miami for last 18 months. ism, Ohio University, 1975. Trained news broadcast- Pt. time experience in 74 and 75. Go anywhere. Now! Left due to format change. Call G.M. Sid Levin for ing. Experienced sports reporter. Presentable voice. Box 0.197, BROADCASTING. super recommendation 305- 531 -8181. Excellent ex- Neal Klipfel, 61 Harper Rd.. Snyder, NY 716 -839- perience and references. Looking for talk in medium 0901 D.J., light board, good news, commercials, looking to major market. Call Dick Syatt today. 305- 661 -8174. for break, willing to go anywhere, ready now. Box Thank You. Young aggressive hard -working individual looking 0 -224, BROADCASTING. to break into broadcasting as a radio newscaster in a Personality seeks up tempo MOR morning drive in small market station. Junior college graduate. A.S. De- Number one night personality, major Ohio Metro AM. medium market. Four years experience. Great produc- gree in broadcasting. Available immediately. Will relo- Top 50 dayside. MOR. Country. 7 years experience tion. Prefer coast. Call 308 -632 -7357 after 6 PM MST. cate. Richard Chabot, 7 Fiske Road, Lexington, MA major markets. Complete professional, BA, excellent 02173, 617-862 -0979. references. Into 5 figures. Box Q -248. BROADCAST- 1st phone announcer, 1 /: years experience, Top 50 ING. market. Frank 212- 875 -7599, after noon. NIS stations and others. Newscaster reporter. 4 years experience. Douglas O'Brien 313- 534 -0251. Professionally trained announcer, looking for All Here'e one that sounds good: Proven numbers. time DJ/announcing duties. Some exp. Talented, ver- 12 -34's. Contemporary. Production, degree. Third. Frustrated with 14 hour day non -radio work. Look- satile. gd. personality. strong voice. Willing to work 217-787-3295. ing for first break in news. Six months experience. first month free to prove myself. Third phone, young. Write Rod Morrison, 308 Hollis Street, Framingham, good references. Box Q -253, BROADCASTING. Young D.J. 3rd phone endorsed, tight board. Relo- MA 01701 cate anywhere. Knows rock and C &W. Tom Kelly. 66 Mature announcer copy writer. Deep commercial Wilson St., Massapequa Park, NY 11762. SITUATIONS WANTED PROGRAMING, voice. Smooth delivery. Beautiful music format. 516 -798 -9021 PRODUCTION, OTHERS References. Third endorsed. Box Q -279, BROAD- CASTING. SITUATIONS WANTED TECHNICAL Progaming, production, promotion. 6 years, pre- sently PD. Many hats, professional attitude. Prefer Construction hi -power Need a fulltime person around who is dynamite AM -FM Chief. Experienced. group within 200 miles Toledo. Contemporary/Top 40. remote automation. Quality oriented. Will relo- with a razor and a reel of tape? For demo write to Box control, All reasonable otters. Wise investment. Box 0 -226, Q -294. BROADCASTING. cate. Box 0 -324, BROADCASTING. BROADCASTING. Engineer, experienced as chief, all phases AM -FM. Young single female with enthusiasm for broad- Producer/Director, 16 yrs. experience in all phases. position! Also DA 1 & 2. 5 KW to 50 KW. Now in East. will relocate. casting desires announcing experience number 1 news station in area. Worked with ad agen- Box BROADCASTING. in traffic. Prefer California, Washington. Oregon, Idaho 0 -325, cies and in field work. Sports minded, 37 yrs. old, mar- or Colorado. Phone 415- 341 -2171 or reply to Box BROADCAST- Engineer /St, 10 year experience. D.A., FM, TV. Phone ried, need new challenges. Box 0.232, 0 -299, BROADCASTING. rites 301- 944 -1750. ING. 1st phone DJ wants job, 6 months experience. John Production, Programing, & News. Third endorsed, Creative! Specialist in high quality Cook, 125 South 3rd East, Apt. 501, Salt Lake, UT Superchiefl versatile, 4 yrs. experience, MA in radio/television. audio. Seeking challenge. 901-784-5899 between 84111. Phone 801- 322 -4095 in evening. Seeking parttime position in Chicago area. Box 10:30 AM -1:30 PM. Q -252. BROADCASTING. East Coast. First phone, PD experience too. Prefer or "Hands -on" Chief Engineer of radio & N, 10 yrs. ex- Contemp Oldies format. 617- 892 -9529. Talk radio: I know how to program, promote, staff perience seeks challenging job in western states. and sell it; exp. in news /public service. Box Q -309, 907 -789 evenings or write Rt. 4, Box 4453, First phone, D.J., limited experience, looking for -0764. BROADCASTING. small market contemporary station. Rollin Reetz, 1917 Juneau, Ak 99803. Clarence, Berwyn, IL 60402. 312 -788-1272. SITUATIONS WANTED NEWS D.J. 8 yrs. exp. news. P.D., management. Seeking TELEVISION warmer climate. Albert Elm. Rt Box 86 AA, Wentworth Sportscaster, line college PBP experience in all ma- WI 54894,715- 398 -3060,218- 626 -2738. jor sports. A natural in baseball. News and sales ex- HELP WANTED MANAGEMENT perience. Versatile and vibrant. Box Q -237. BROAD- First phone young DJ, Broadcast School trained with CASTING. electronics background and low wattage FM ex- A Major Western market all religious TV station is for a manager. Experience nad perience. Engineer- trainee and/or announcer, willing Latino female seeks entry position with growth po- looking general are musts. Send resume and salary re- to relocate. David Hornbacher, 218- 681 -5427. tential in news broadcasting. Box 0 -238. BROAD- dedication quirements to Box Q -269, BROADCASTING. CASTING. No automation! First phone. Beautiful music. Pro- New Northern California duction. Nights preferred. Extensive experience. News and /or announcer. rust phone. College de- General Manager. videotape production facility needs experienced 219- 436 -8781 mornings. gree. one year law school. College newspaper and General Manager. Candidates must have record of radio. Entry level position in station needing hard Young, energetic D.J. with first phone wants to relo- successful management of all phases of broadcast or worker, Box 0 -245, BROADCASTING. cate to your city. Bob Mencel, 1211 Weeks Ave., tape production /post -production operation. Excep- Superior, WI 54880, 715- 392 -3144. Growth opportunity sought. 14 years experience. tional ground floor opportunity. Please send resume solid journalism background. Now in New Jersey. Box and compensation requirements in confidence to Box Now's the time to hire this ambitious hardworking Q -251, BROADCASTING. Q -287, BROADCASTING. communicator. College grad, 3rd. Strong Top 40, adult contemp, progressive. Good production, too. Will pro- No news is bad news! Future newswriter, currently in HELP WANTED SALES duce for you. Ken Jennings, 24 Peirce Ave.. Everett, non -journalism dept. of CBS -owned N station. wants MA 02149 617- 387 -5221. out. Will relocate. B.S. Broadcast Journalism. college Television Advertising Account Executive wanted. station experience. Box 0 -310, BROADCASTING. Minimum of six months media sales experience for Experienced announcer, 3rd ticket endorsed. look- network VHF station. Midwest station. Equal Oppor- background. Want ma- ing for a station that wants to grow. 25, married, de- Heavy news and programing tunity Employer. Write Box 0 -259, BROADCASTING. man- pendable, good track record. Sales, news, sports, PBP, jor- medium market news director or operations radio production. Presently working. but dying slowly every ager challenge. 1st phone. 20 years experience. Box Salesperson Proven producer in television or medium market summer/winter recrea- day. Help!!! For resume, or tape on request, write to Q -313, BROADCASTING. sales. Scenic history with resume. Box Box 222, Union City, IN 47390. tion area. Send past billings Young, dependable, hard working individual look- Q -272, BROADCASTING. ing for newscaster. sportscaster or combination posi- Major market quality at an affordable price. Con- tion. Commercial radio experience as writer, reporter, Top 20 East Coast market. Group ownership station temporary or Top 40. Box 71, Park Forest, IL 60466. and sportscaster. B.A. Political Science, M.A. Radio- seeks local salesperson with 2 to 3 years experience. TV-Film. Excellent references. Will relocate. im- An Equal Opportunity Employer. Respond to Box Young professional with 1st phone seeking first mediately. Don Shane, 3201 Vance, Monkton, MD 0 -282, BROADCASTING job. Graduate KiiS Broadcasting Workshop. 2111. 301- 472 -2272 (nights) or 301- 383 -4659 213 -949 -7542. Gregory Smith. (days). HELP WANTED TECHNICAL Group ownership looking for an assistant chief or Radio/TV Com- Responsible thinking journalist, B.A., M.S., broadcast Announcer production, 28. B.A. maintenance person ready to move up to chief munications. First ticket radar endorsement. 3 yrs. uni- journalism, third endorsed, one year experience, seeks small to medium market. Rich Peacock, 33 Cogswell engineer position. Excellent benefits. An Equal Oppor- versity rock. 1 yr. MOR and disco. Relocate anywhere. -547 -2788. tunity Employer. Box Q -303, BROADCASTING. Looking for break. Dedicated, loyal. Nick Dassion, 326 Ave., Cambridge, MA 02140. 617 IL -584 -4229. So. 3rd St., St. Charles, 60174. 312 Newsperson: digger, administrative background; New England N transmitter and microwave mainte- excellent references and ambitions. Family. black, nance technical technician required with 1st and ex- MOR. Ex- Stop! I'm your man. Contemporary, Top 40, female. 4 years experience. Currently employed perience preferred. Extensive instate travel, vehicle perienced, third. will relocate anywhere, ready now. small -medium. Want 100 up. Tel. 812-332-1725, after furnished, excellent fringe, rural living. Reply full Dan 216- 395 -5393. 2. resume Box 0 -315, BROADCASTING.

Broadcasting Mar 29 1976 81 HELP WANTED TECHNICAL HELP WANTED NEWS SITUATIONS WANTED NEWS CONTINUED CONTINUED CONTINUED

Electronics broadcast technician: Immediate Television Reporter /Anchor, WSAZ -TV, Minicam, now that I have your attention. Number one openings on studio and transmitter maintenance CharlestomHuntington. Send resume, VTR, to Bos SOF cameraman wants position with station actively staffs. 1st class FCC license required. An Equal Op- Johnson, Box 2115, Huntington, WV 25701. An Equal using ENG. My resume will convince you. Box 0 -281, portunity Employer. Reply to Box 0.328, BROAD- Opportunity Employer. BROADCASTING. CASTING. Immediate opening. News director, co- anchor. If Top 50 reporter /weekend anchor Northeast. 7 year Television Broadcasting Engineer. Must have a you are really good and can help hold an established radio -TV pro. Relocate for reporting and/or anchoring valid FCC First Phone license. Must have a minimum 44% share write: E.D. Madden, PO Box 395, job. Box 0 -288, BROADCASTING. of five years experience in studio operations with ex- Evansville, IN 47703. Send complete resume and tensive background in quad video tape, camera con- tape. Diamond in the rough. Reporter /Anchorman in trol, and switching. Some background with TT -25 or small- medium market looking for move up. Ag- 7-30 transmitters helpful. An Equal Opportunity Sports Director. Experienced in sports field report- gressive, dependable. Box 0 -296, BROADCASTING. Employer. M /F. Box 0 -330. BROADCASTING. ing, production of daily sportscasts and on -air presen- taiton. Play -by -play helpful but not essential. CBS Sharp, aggressive, black reporter ready to move up Engineers with first phone, for southwestern VHF, affiliate in Southwest. Send resume, picture and audi- to Top 10 market. 5 years experience news, sports, studio and transmitter. Experience riot required but tion tape to Box 1294, Albuquerque, NM 87103. No talk show. Presently employed Top 15. Write Box must have at least equivalent of trade school or mili- phone calls please. Equal Opportunity Employer. 0 -297, BROADCASTING. tary training. Paid holidays, vacation, retirement plan /reporter. Experienced TV PBP. and other benefits. Send brief resume with past earn- Sports anchor /radio HELP WANTED PROGRAMING. -6396. or Box ings history and present salary requirements to Chief Strong on air. Degree. 305- 894 0 -300, PRODUCTION, OTHERS BROADCASTING. Engineer, KOAT-TV, PO Box 4156, Albuquerque, NM 87106. Heipl Dynamic young newsman wasting in Creative production manager who can get results unemployment. Broadcasting degree /1 yr news ex- 1st. FCC License. Experienced in studio operations for retail accounts. Med .1 market opportunity for perience. Will go anywhere. Do anything. Call morn- & maintenance. Some switching duties. Contact Mr. talented director to run own shop. Box 0 -274, ings 904. 438.0705 Of Box 0 -302, BROADCASTING. John Truitt, C.E., WLUC -TV, PO Box 460, Marquette, MI BROADCASTING. 49855, Phone 906 -475 -4161. Weatherman trained in advanced television produc- Wanted. Experienced program director with know tion technical, and in talent as a weatherman only. Will Director of Engineering. Group broadcaster seeks how in production. Need strong experienced manage- experienced chief with strong administration abilities work anywhere in the United States. Have audition ment skills. 50's market size. Box Q -293, BROAD- tape if requested. Box 0 -305, BROADCASTING. for major west coast market. Starting salary $30.000 CASTING. plus benefits. Call or write to Dave Boylan, Ron Curtis Meterologist. Some TV experience regular broad- & Company, 5725 East River Road. Chicago, IL Major market Spanish U needs operations manager. casts, features. MS Meteorology /MasCom. Good ap- 60631. 312- 693 -6171. Confidentiality assured. Must be bilingual, know production, technical, pearance, fair voice. Box 0 -308, BROADCASTING. scheduling and be able to work with unions. Opening Graduate engineer, experienced in microwave and immediate. Reply Box Q -320, BROADCASTING. Outstanding, dedicated anchorman, 31, superior CATV systems to work in system planning and in- delivery and appearance. 8 years experience all for largest MDS stallations operator. Approximately phases broadcast journalism, including management. 25% travel. Microband SITUATIONS WANTED MANAGEMENT Contact Corporation of Employed, but seeking large market anchor commen- America, 176 Broadway, New York, NY 10038. surate with my capabilities. Box 0 -314, BROADCAST- Program Director /operations manager, if you need ING. Television Technicians. Excellent career oppor- out I'm your man! Have background in TV, radio, ad tunity in public broadcast station operated by West vertising, heavy TV experience in film and VTR. Both Can a good small market radio mart, 31, 4 years ex- Virginia University located 70 miles Pitts- south of production and sales. Send for resume. Box Q -277, perience, news, PBP, sales management, good voice, burgh, PA in scenic mountainous area. Experience in BROADCASTING. appearance make it in television news, sports? Praise color studio operations and maintenance. First class the lord! Yes! If you'll give him the opportunity. Box FCC license required. Forward resume and salary re- 0 -318, BROADCASTING. quirement to: Mr. E.J. Podeszwa, Personnel Officer. SITUATIONS WANTED ANNOUNCERS West Virginia University, Morgantown, WV 26506. An Reporter /weekend anchor. Experienced news Equal Opportunity Affirmative Action Employer MIF. Young single female with enthusiasm for broad- gatherer and deliverer. Available immediately. Col- casting desires announcing position! Also experience lege degree, 26, married. B13- 939.0291. HELP WANTED NEWS in traf tic. Prefer California, Washington, Oregon, Idaho or Colorado. Phone 415- 341 -2171 or reply to Box Reporter -Anchor. Top 20 market experience. 5 We are looking for an experienced anchor who can 0 -298, BROADCASTING. years in TV news. Statehouse reporter, features, docu- communicate. Medium market television, strong news mentary. People- oriented stories. Strong writer. staff, excellent company. Equal Opportunity Employer. SITUATIONS WANTED TECHNICAL 217- 352 -4560. Please send resume and picture to us. We will for ask RTV instructor currently developing ENG program tape. Box 0 -155, BROADCASTING. Technical engineer. First class license major at Jr. college seeks summer employment. ENG.opera- market video television radio experience desires tion. Experience ranges from fender -genders to presi- Weatherparson, We'll put personable on- camera maintenance /operations position. Will relocate. communicator through formal training dential visits. Available mid -May until late August. at top Preferably Midwest. Box Q -268, BROADCASTING. meteorology department in medium market. Box Tom Barnett, Radio- Television, Odessa College, Odessa, TX 79760. 0 -271, BROADCASTING. Young, experienced chief lab technician will han- dle all facets of your photo operation, including 16mm Sportscaster, with colorful sports commentary. Weathercaster with unique on- camera cartooning film processing and B&W, color still work. Write now format position. Community- involved man or woman who knows how seeking AFRTS background. Bron Box 0.295, BROADCASTING. Smith, to report skiing, boating, hunting and motor sports in 213 -796.7441. scenic medium- market recreational area. Box Q -273, BROADCASTING. SITUATIONS WANTED NEWS SITUATIONS WANTED PROGRAMING, PRODUCTION, OTHERS News Director for aggressive, news -committed Energetic newsman seeking reporter's position. midwest medium market VHF. Total ENG. Box 0 -275, Writer- Producer for two years in major market, BA in BROADCASTING. broadcast news, minor in political science. Excellent Producer /Director. 7 years experience news. references, aircheck available. Call 504- 394 -3589 or Sports commercials. Currently Top 20 market. Ex- Anchorperson, human Sharp, performer who writes Box 0 -76, BROADCASTING. cellent references. Box 0 -254, BROADCASTING. like people talk. Medium market opportunity for talent with limited anchor possibilities at present station. Meteorological personality. Television is a visual Television Director, experienced. presently

Box 0.276, BROADCASTING. I employed as newscast director Top 50 market. I run a media, and do a very visual weathercast. I also do en- vironmental and some general assignment reporting. tight newscast with A & B roll film, ENG cassette and Anchor persons needed. Live, work, in San Diego. AMS qualified, and looking to move up. Box 0 -241, live reports. 5 yrs experience. including commercial Anchor person needed for the best of Southern BROADCASTING. production and production manager. Box 0 -319, California. KCST -TV, a Storer station, ABC affiliate, ex- BROADCASTING. panding news operation, looking for top talents to join B.A.: American History /Biology. 1 year Law staff. Unusual opportunity for bright, talented journalist School. First phone. College newspaper and radio. P.A. interested in 50 hrs/wk. Responsibility, future. interested in making a major move into a major Seek entry level position. Eager learner. Box 0 -245. Have skills, enthusiasm, imagination, experience. BFA market. Station has completely new facilities, includ- BROADCASTING. Graphics RISD 2/, yrs. ffi top NE TV /Prod House. ENG, ing latest ENG equipment. Send resume and video 1st. Will travel for opportunity, work hard & excel. tape of actual anchor performance to Bill Peterson, Hard -nosed reporter seeks straight talking news Resume and port. KR Paulson, 120 Lovell, Worcester, News Director, KCST -TV, 8330 Engineer Road, San director. Female. 3 yrs. experience news, producing. MA 01603. Diego, CA 92111. An Equal Opportunity Employer. Box 0 -249. BROADCASTING. College grad BFA film No. 2 D.J. Jacksonville Fla, News Director to manage news and public affairs Former broadcaster now with USIA seeks position WCAU TV wake up! Commercial production, department. Call or write Bud Turner, WDAF -TV, Sig- as TV news director or radio manager. Write Box copywriting, creative, funny & zany. Looks like Ernie nal Hill. Kansas City. MO 64108. 816- 753 -4567. 0 -278, BROADCASTING. Kovacs. Get me out of N.J.! 201.747 -4677.

Broadcaatlnp Mar 29 1976 82 CABLE FOR SALE EQUIPMENT INSTRUCTION CONTINUED CONTINUED automation, excellent condi- HELP WANTED MANAGEMENT Schafer 800 Stereo tion, with two random access stereo carousels, net FCC license through correspondence. Free loin, digital clock, six stereo play amps for AG -350, all brochure. Grantham, 2002 Stoner Avenue, Los Unusual management opportunity. Second in manuals, diagrams, and cables, in four racks, will sell Angeles. CA 90025. command, medium sized M S O. Director of opera- separately. Also available: Mono Instacart, RCA M.S.O. Get your first to get there first! Don Martin School of tions. for 70,000 subscriber Must have exten- BTR -30 remote control with interface panel new 7 foot Communications! Since 1937, training broadcasters sive managment experience either in cable or other rack with small dent. Contact Noel Moss, KEZK FM, media. Relocate on coast. for Broadcasting! 1st phone training using latest communications east 1780 S. Brentwood Blvd., St. Louis. MO 63144. Phone methods and completely equipped transmitter studio. Please write to Comcast Cable Division, Comcast 314- 968 -5550. Corporation, One Belmont Avenue, Bala Cynwyd, PA Call or write for details and start dates. Don Martin 19004. Replies confidential. Field Meter Nems -Clarke 120 -E very good condition School, 7080 Hollywood Blvd., 5th Floor, Hollywood. S675. Paul Godley Company, Box 798, Upper CA 90028. Call 213 -462 -3281 or 213- 657 -5886. HELP WANTED PROGRAMING, Montclair, NJ 07043. 201 -746 -3000. No FCC license? Tried every way but the right way? PRODUCTION, OTHERS 45 RPM retorted record shuck choose from a It's time for Genn Tech., Free catalog. Home study. 5540 Hollywood Blvd., Hollywood, CA 90028. Promotion Copywriter. Versatile, experienced con- variety of colors; write for free samples and price too. Pic -A -Disc Products, 2717 Gibson St., Flint, MI 48503. tinuity chief skilled at program promotion writing for Effective commercials give more sales, better in- small department. Key posi- all media. Able to direct Bell 8 Howell 16mm film chain projector. Pedestal, come. Learn how. Complete course. Sample $5, refun- York City area. Please send resume, cover tion, New switching remote. optical /magnetic, excellent condi- dable. Fuller, Box 692, Cincinnati, OH 45201. letter and copy samples. S20,000 +. Box 0 -283, tion. $1350.00. Cinevision. PO Box 457. Avondale Es- BROADCASTING. 75 East Wacker Drive, tates, GA 30002. Institute of Broadcast Arts, Chicago, 4730 West Fond Du Lac, Milwaukee. Current COMEDY FCC license updates. Approved for Veterans Benefits, BUY - SELL -TRADE financing available. Lowest prices in the Midwest, Deejays: New, sure -fire comedy! 11,000 classified 312 -236-8105 or 414 -445 -3090. Results guaranteed. liners. Catalog free! Edmund Orrin. 2786 -8 WANTED TO BUY EQUIPMENT one S10. West Roberts, Fresno, CA 93711. Job opportunities and announcer -d.j: 1st class FCC license training at Announcer Training Studios, 152 W. We are looking for some good, used television pro- Could you use 50 or 60 good jokes every month? 42nd St., 3rd floor, N.Y.C. Licensed and V.A. benefits. duction equipment. Call 513 -294 -1486. Foohey and Ferraro is a team that's got it. Now you can have it. Generous sample: $1.00. Jim Foohey, 710 FOR SALE EQUIPMENT Rhine Blvd., Raritan, NJ 08869. RADIO Help Wanted Management G.R. 916 AL RF bridge, like new, $495.00. Box Capitol Comedy zaps the politicos. Over 40 one- Q -257, BROADCASTING. liners every 10 days. 3 months trial. $15. Sample S2. Jack Posner, 220 Madison Ave.. N. Y., NY 10016. Group owner acquiring new property. Stereo generator, Sparta 682, CBS 4110 stereo Opening for experienced General Man- Volumax limiter; CBS 4450A stereo Audimax AGC. All MISCELLANEOUS ager with strong documented sales in use, excellent condition, available May. Each S1050 background. References must be Prizes Prizes! Prizes! National brands for promo- ex- or offer. Bib Venditti, KZAP, Box 511, Sacramento, CA cellent. Send complete resume to 95803.916- 444 -2806. tions, contests, programing. No barter or trade ... bet- ter! For fantastic deal, write or phone: Television & Box Q -233, BROADCASTING. 35mm Norelco telecine motion picture projector. All Radio Features, Inc., 166 E. Superior St., Chicago, IL options current price well over $17,000.00. Never 60611, call collect 312- 944 -3700. used, mint condition. $8500.00 will consider some ASSISTANT GENERAL MANAGER trade. Write, wire or phone International Cinema TV Job seekers: Color vtr or film audition $60.00 Equipment Company, 13843 Northwest 19th Avenue, plus stock. L.A. area. 213-885-0533. Spanish Language Station Miami, FL 305- -3733. Major Latin American AM 33054. 681 Join Oldtime Announcers' Club. Announcing ex- station, the leader in its market 1 perience dating back 25 years or more. No dues. PO (over -1/2 million) 1 KW Collins FM Stereo transmitter, will tune and is Box 1174, North Little Rock, AR 72115. searching for a professional with solid test your frequency, perfect: 4,500. 601- 362 -2790 business management background to after PM. 5 Teach your salesmen to collect easily, smoothly, assist the General Manager. The ideal for guaranteed Tiger Collins 20 V AM transmitter, 1000/500 watts on quickly. Send $10 cassette. candidate will be a person with depth 1480 khz. $1,000. Gates GTM -88s Stereo FM Modula- Tapes, Box 4713, Nashville, TN 37216. and vision, capable of handling sales force and unionized personnel, who has tion Monitor $600. WRSW AM -FM, Times Building, PROGRAMING Warsaw, IN 46580.219- 267 -3111. a proven record of success. Business Nationally known management consultant is degree preferable, must be Spanish - For Sale: Channel 60 anteanna and 400' guyed available for programing on consultation basis. Can English bilingual, and profit- minded. Sal- tower. Exc. cond. Will trade for? 312-357-1211. build and promote all formats. Market analyzation and ary to start will be in the low- twenties & Associates plus attractive fringe benefits GE PE -250 color camera. GE TY -1068 helical anten- counter programing. Bill Elliott and relocation expenses. na, ch. 22, Collins stereo console 212S -1, more items 305-967-8838. Please reply in detail to Box Q -286, BROADCASTING. on list. S.R. Cathrall, WEZF-TV, Box 22, Burlington, VT INSTRUCTION 05401.802- 655 -3663. Help Wanted Sales No: tuition, rent) Memorize, study -Command's 950 feet. RCAMI-19387 6 inch 75 OHM transmitter "Test- Answers" for FCC first class license -plus "Sell - line. Paul Kelley, WLKY -TV, Louisville, KY, Study Ability Test." Proven! $9.95. Moneyback 502- 893 -3671. guarantee. Command Productions, Box 26348, San Francisco 1967.) Jampro JSCP -3 FM antennae with De -icers for 94126. (Since SALES 104.9 Megahertz. Available after frequency change 1st Class FCC, 6 wks, $450.00 or money back first May. years. Asking estimated of Used 41 guarantee. VA appvd. Nat'l. Inst. Communications, POSITION S2400.00 at our site. KCHA, Charles City, IA 50616. 11488 Oxnard St., N. Hollywood, CA 91606. IGM Automation Controller. IGM 502 -5 Control Rapidly expanding company manu- REI teaches electronics for the FCC First Class Unit, 3 -cue tone sense amps, 10 step music se- facturing and Radio Telephone license. Over 90% of our students selling audio tape quencer with three music channels. IGM 363 program pass their exams. Class begin May 10. recording equipment is seeking logger, IGM 382 time announcer, IGM MOS 400 step a high caliber sales engineer. memory with two instacart interfaces. Sonomag REI. 61 N. Pineapple Ave., Sarasota. FL 33577. RSC -50 carousel random selector. CBS Audimax 813 -955 -6922. stereo 445. Gates Level Devil 5546 amplifier. Hewlett Send resume stating salary require- Packard frequency modulation monitor 335-B tuned REI. 2402 Tidewater Trail, Fredericksburg, VA 22401. ments to Bob Tria, Sales Manager. 94.3 mhz. Two Gates Unimote 70's. Telefunken 300 703- 373 -1441. tape recorder. Call Rick Jakle, WJKL/WRMN, 181/2 Douglas Avenue, Elgin, IL 60120. 312 -741 -7700. Omega State Institute, your best choice for FCC license training. Learn to work tests right. Survive FCC If1TERf1RTIOf1AL Complete small working IGM automation system. updates. Veterans approved. Financing. Out of state Working when removed from service. $2750. Call or students welcome. Free booklet. Call or write today. TAPETROf1ICS write Bob Esty, KRKT Radio, 1207 East Ninth. Albany, 312-321-9400. 235 East Grand Avenue, Chicago, IL CORPORATIOf OR 97321 503 -926 -8628. 60611. 2425 South Main Street For Sale- Used 300 ft. tower FM 32" Triangular 3/16" First Class FCC license in 6 weeks. Veterans ap- proved. Bloomington. Illinois 61701 Call 815- 625-9321 or write Safeway Electric, 205 Day and evening classes. Ervin Institute (for- merly Telephone: 309.828 -1381 16th Ave., Sterling, IL 61081. Elkins Institute), 8010 Blue Ash Road, Cincin- nati, OH 45236. Telephone 513 -791.1770 1

Broadcasting Mar 29 1976 83 Help Wanted Announcers Situations Wanted Management Miscellaneous Continued We are prepared to pay 12K yr plus company furnished insurance plan for morning air PER- GM or SM for medium to large market. Ag- Available now SONALITY Must be able to get involved with gressive competitor. 16 yrs. exp. AM -FM all for- audience and ENTERTAIN them. Also versatile mats. Seasoned pro- top notch reputation. Sixty, Five- minute programs and imaginative in production. Solid oppor- Proven ability to motivate, educate staff. Read tunity for settled pro. Contemporary Country my resume, check my references. You'll want "Our Lives, Our Fortunes EOE Male /Female. Reply to to talk to me. Replies and Our Sacred Honor" Box Q -316, BROADCASTING Box Q -270, BROADCASTING The Lives and stories of the sig- Help Wanted Technical ners of the Declaration of Inde- Chris Bailey is an ADVISOR for MEDIUM CHIEF ENGINEER and SMALL MARKETS with 17 years in pendence... MAJOR MARKETS EXPERIENCE. Chief Engineer needed for contempor- For Audition Tape and further ary 50kw KCMO -AM, and beautiful ANSWER YES TO ONLY TWO THEN details music 100kw KCEZ -FM, who has senior CALL CHRIS TODAY 216 -961 -1009 or qualifications to take charge of 8 person write 11406 Clifton Blvd. Suite 804 staff. Must have 1st class FCC license, Cleveland, Ohio 44102. ROBERT K. LYNCH AM directional and high power FM Box 45 stereo experience. College graduate in 1. Ratings Down Atlantic Beach, Florida electronics engineering or equivalent. 2. Billing Down 32233 5 -7 years hands -on production equip- 3. Direction of Your Station Wrong ment knowledge. Medium to large 4. Having Trouble with Your Jocks market radio station engineering ex- RADIO AUDIENCE SURVEYS Irons $311 perience. Salary negotiable. If you feel Situations Wanted Technical ,NCAEASE SALIS REVENUE you have what we need, please send ACNUEVE GREATER RESPECT AT Tilt AGENCY LEVEL written letter and resume to: Cnoef Engineer 13 years experience all facets ,NCAEASE STATION PRESTIGE AMONG EMPLOYEES General Manager of AM, FM broadcasting. Directional Antennas, Remote Control, proofs, automation, produc- Professional Research Services KCMO /KCEZ Oiv.emnyi tion and construction. Put this experience to 125 E 31st Street work in your large station or group operation. Missouri, Nos S TERRACE RD TEMPE MU' EINS N2I 3l43 ColAn Kansas City, 64108 Prefer West Coast. We are an Equal Opportunity Employer Box Q -301, BROADCASTING TELEVISION Help Wanted Programing, Production, Others Situations Wanted Programing, Help Wanted Technical Production, Others Career Opportunities Leading video switching company needs Radio, Television, Publishing HOT SPOTS FOR design and maintenance engineers. Experience In color COLD CASH video preferred. Contact: Mr Buzan Vital Industries, Inc. If you have 2 or more years experience Top New York writer/producer of Na- 3700 N.E. 53rd Avenue in any phase of commercial broadcast- tional Radio spots available here or west Gainesville, Florida 32601 ing and are ready to move on to greater coast. Phone :904- 378.1581 responsibility send your resume to: Top Spot Only. GRASS VALLEY GROUP New National Skills Bank A.A. Experienced, expert, expensive. NATIONAL URBAN LEAGUE We are looking for experienced engineers in the following 500 East 62nd Street Send for tape and details. categories'. New York, New York 10021 CIRCUIT DEVELOPMENT. Applicants should Box 0 -289, BROADCASTING. be thoroughly familiar with the latest solid state devices and techniques. BSEE and at least YOU BELONG IN 5 years of experience required. BROADCASTING! NUMBER ONE RATED Mid -Day personallr, and production director of one of the country's TV SYSTEMS ENGINEERS. Applicants 1735 DeSales Street, N.W. most respected major market stations. seeks should be thoroughly familiar with television Washington, D.C. 20036 programing position. (medium or the right small market) I'll use proven programing tech- systems. Minimum of 5 years of TV experience niques, combined with creativity, research, & required. Wanted Management hard work, to put your station on top. for Into Situations and excellent references write: Box 0-323, TV SALES ENGINEERS. 5 years of TV broad- BROADCASTING. casting experience required. Aggressive general manager looking for major market problem station. Present station just TV FIELD SERVICE ENGINEERS. BSEE re- sold. Leader in sales, programing, accounting, Major market DJ, Program Director, quired. Applicants should be willing to travel In with engineering skills both AM /FM major seeking position offering growth. Ex- markets. Specialize converting problem the US and abroad for a 2-year period before cellent career history includes WABC, operations to winners. Complete knowledge becoming permanently assigned to the plant In FCC rules, expert at collections. Excellent cre- WIFE, WAKY and national TV show. Call Grass Valley. dentials. Known nationally. Can attract and 201- 445 -9772 or write 262 Gateway work with best programing & sales staff Road, Ridgewood, New Jersey 07450. Send resume and salary requirements in confidence, available. Last station increased yearly billing to. Robert L. Cobler, The Grass Valley Group. Inc., from $200,000 to $1500,000 in four years. JAY REYNOLDS P.O. Box 1114, Grass Valley, California 95945. Complete broadcast background including ownership AM /FM major market. First Class For Fast Action Use Arrangements can also be made for an interview at License. 20 years broadcasting. Ready for new the NAB exhibition - Chicago, March 21-24. challenge. Let's discuss management position BROADCASTING's major market. Box 0 -118, BROADCASTING. An equal opportunity employer Classified Advertising l

Broadcasting Mar 29 1976 84 Help Wanted Technical Continued Financing

IMMEDIATE CASH AVAILABLE WE WILL PURCHASE YOUR Wanted for ACCOUNTS RECEIVABLE Money Is provided to you on nonrecowss basis - therefore. your FlnanclI Statement is not needed. Our funding does not require Iong term TV /Equipment commItnNnt or contract But will He you down. Camera INC. JUSTIN- BRADLEY ASSOCIATES,

Tower 1 -Four Ambassadors 999 South Bsyshor Drive Career Opportunities MIml, Florida 33131 305- 374.3222. Tower Service Robert Bosch, one of the most dynamic Sales /Service Engineer and diversified international manufac- Your engineering degree, plus a record SWAGER TOWER CORPORATION turing and distribution firms, has two key of success in sales and service, are the CABLES PRESTRESSED FOR TALL openings in our fast -growing Fernseh keys to this exciting career opportunity. TOWERS SOCKETS ATTACKED TV Camera and Equipment Division If you qualify, you'll get in on the ground All work supervised by Certified headquartered in Saddle Brook, New floor - introducing, demonstrating, and Engineer 858, Fremont, Indiana 48738 Jersey. servicing our brand new BCN -VTR Box 219 -495.5185. systems to the United States market. General Manager For Sale' Equipment Rewards TV Transmitter .50 kw Channel 11 cur- We're looking for an aggressive, "take rently operating per F.C.C. specs. Availa- charge" leader with the ability to pro- In addition to factory training, Robert ble April 1st with associated power sup- duce profitable results. Your primary role Bosch offers a highly competitive com- ply, gear switch, and power amplifier, will be to plan, develop, and follow pensation package with outstanding plus full compliment of spare parts RCA through on all marketing functions or benefits. Type TT50 AH Energy Associates: Mr. 212- 732 -2790 our TV Camera and Equipment Division. For immediate consideration, send Sussell To qualify, you must have a proven track your resume, complete with earnings record of results as a manager in a re- history and requirements, in confidence For Sale Stations lated area. to: HELP Maine AM. Fulltime, Class IV. Single station market, active or inac- Relations, Robert Bosch tive with $15,000 to finalize group to Mr. Peter J. Meehan, Manager of Industrial acquire same. FM possible. No "Get - Corporation, 2800 South 25th Avenue, Broadview, Illinois 60153. Rich- Quick" types, please. Box Q -304, BROADCASTING.

M.W. Metro FM 500 29% Bosch S.E. Oaytlme 135 40 Robert Smell M.W. Metro AM /FM 550 180 S.E. Small Daytime 138 40 West Mahar FM 1.8KK Cash An equal opportunity employer Atlan a- Boston - Chicago - Dallas New York -San Francisco

CHAPMAN ASSOCI ATES" nationwide service Miscellaneous Continued Situations Wanted Technical 5 Dunwoodv Perk Atenta, Georgia 30341

Experienced competent engineer with over 9 years in color television seeks to step up to creative level in management or supervisory position. Extensive experience in studio BUILD A BETTER TWO MAJOR MARKETS engineering, videotape, remotes, maintenance and some videotape computer editing. Will STUDIO TWO MAJOR FACILITIES relocate for right opportunity. Box 0 -326, Call Aderhold Construction BROADCASTING. Company. A complete con- struction management team Excellent growth potential. Current cash Placement Service of architects, builders, en- flow 51,000,000. gineers and designers. No RADIO -TELEVISION -CATV problem too large or too Asking STATION OWNERS & MANAGERS small. 404/233 -5413. $8,000,000. Real assets $5,000,000. We will recruit your personnel Aderhold Construction Cash buyers only please. at no charge to you. Call the Company "PERSONNEL HOTLINE" 3384 Peachtree Rd. NE /Atlanta. Georgia 30326 Box Q -306, BROADCASTING. 305- 987 -8838

Broadcaslrg Mar 29 '.976 85 BOOKS For Sale Stations For Sale Stations Continued Continued

for Brokers 6 Consultants UPPER MIDWEST to the Communications Industry Broadcasters Trade up makes available attractive day - timer with 6 a.m. sign -on in medium sized two station market. Excellent frequency, potential THE KEITH W. HORTON COMPANY, INC for fulltime operation. Facility recently 200 Wirliarfi'Street Elmira. New York .14902 remodeled and renovated. Station enjoys fine 324. TELEVISION NEWS, 2nd Edition, Revised and audience and sponsor acceptance, reputation. P.O. Box 948 (607) 733 -7138 Enlarged by Irving E, Fang. Revised throughout and r including many new illustrations, ex. Stock purchase permits assumption of long term, low interest mortgage and tax credits. panded treatment of radio news, updated dis. HAWAII eussions on First Amendment problems related to Priced at 5495,000, which is less than 7x electronic journalism. 384 pages, 61/2" e 91/2", operating income. A minimum of $200.000 10,000 watts, Full Time /bow 100 ill ions. $12.50 cash is required. AM radio station, Island of Oahu Price reduced for Fast Sale 317. RELIGIOUS TELEVISION PROGRAMS: A Study of Reply to owner on your letterhead, including Rel by A. William Bluem. This study was references and evidence of financial qualifica- $195,000. - Cash or $225,000. Terms Tremendous Future commissioned by the Television Information Of. tions. Potential flee and concentrates on the local level. 232 Continual Growth Pattern pages, a B 51/2" ", eight pages of illus. $4.95 Write Box 0 -317, BROADCASTING. FRED B. LIVINGSTON, RADIO K LEI 304. AUDIO CONTROL HANDBOOK -for radio and I PO. BOX 15397, HONOLULU, HI. 98815 television broadcasting, 4th Edition, Revised and (808) 922 -2045 Expanded by Robert S. Oringel. Closely follow- ing the formar of the three earlier editions, the i fourth has been almost entirely rewritten. Reflects MEDIA BROKERS changes in equipment and techniques, while dig- LARSON /WALKER & COMPANY ging deeper into all technical and electronics APPRAISERS Brokers, Consultants L Appraisers aspects of audio operation. 192 pages, ill d, RICHARD A. index. $10 00 los Angeles Washington 305. $ROApCAST JOURNALISM, An Inereduetien to Cantu!. william L Walker News Writing by Mark W. Sate 508, 1725 Malts St., N.W. Hall. Covert all basics IS NORTH MICHIGAN CHICAGO 60611 of radio-television news writing style, techniques Washington, D.C. 20551 -for student and practicing professional. 160 202 -222.1552 3124670040 pages, 61/2" a 914". $6.9$ t 320. TELEVISION: THE CREATIVE EXPERIENCE edited by A. William Bluem and Roger Manvell. Provoca- tive essays and dialogues by leading writers, Rees, classified listings ado: producers, directors, performers and technicians. BROADCASTING'S CLASSIFIED -Help Wanted 50C per word -$10.00 weekly minimum. 320 pages. 6" a 9", index. $9.95 RATES (Billing charge to stations end firms: SI 00). 307. CLASSROOM TELEVISION: New Frontiers in Stations Wanted. 40C per word -$5.00 weekly ITV by George N. Gordon. When to use in- Payable In advance. Check or money order only minimum. structional television,' when not to use it, haw Al. other classnccations, 60c per word -$10.00 weekly to use it, and how not to use it. 320 pages, When minimum. 6" x 9", 133 ill. $0.95 placing an ad indicate the EXACT category dewed Television or Radio. Help Wanted or Situations Wanted. Man- -Add 32.00 for Boa Number per issue. 300. COLOR FILM FOR COLOR TELEVISION by agement. Sales. Etc. If IBIS information is omitted we will deter Rates, classified display ads: Rodger J. Ross. Currently available color films Wanted (Personal ads) 52500 per inch. and processes which enable television producers mine. according to the copy enclosed, where the ad should be - Situations placed No make will run if inlormalron is not in. -AIL other 545 00 inch. to meet different program requirements. 200 goods be all per run -ol -book tale. pages, 61/" 91h", 75 diagrams, 7 photos. eluded. -More than 4" billed at $12.50 - Stations br Sale. Wanted to Buy Stations. Employment Agen- The PubliSher is not responsible tor errors in printing due to rl- ties and Business Opportunity advertising requires display 309. COLOR TELEVISION: The Rosiness of Color. legible copy Type or print clearly all copY1 space casting edited by Howard W. Coleman, A. C. Nielsen Co. Seventeen experts in the field give is to copy to a thorough appraisal of this important medium Copy: Deadline MONDAY for the following Mondays issue Publisher sorees the right alter Classified emphasizing the business angle. 288 pages, Copy must be submitted in writing conform with M provisions of Title VII of the Civil 6" a 9", 2 color pages, illus., diagrams- charts. Rights Act of 1084, amended. $9.95 No telephone copy accepted. 319. TELEVISION Agency Commission only on display space COMMERCIALS: How to Create Sue. Replies to with a number restful TV Advertising by Charles Anthony Wain. ads boa should be addressed to Box wright. The first comprehensive, downro -earth Number. cio BROADCASTING. 1735 DeSales SI, N W Wash- Word Count: Include name and address. Name of city (Des book to give insight into the creative aspects of ington. D.C. 20036 Moines) or of state (New York) counts as two words. Zip Code Creating commercials. 320 pages, 61/4" x or phone number including area code counts as one word. 100 91/4" illustrations, index. $5.95 Since January 1, 1974, BROADCASTING no longer for- (Publisher reserves the tight to omit Zip code andlor abbreviate ward. audio in- 311. DOCUMENTARY IN AMERICAN TELEVISION: tapes, trnscrlptlons, films or VTR's. words if space does not permit) Count each abbreviation, Form - function Method by A. William Bloch,. BROADCASTING cannot accept copy requesting audio dial. single figure or group of ligures or letters as a word. Symi A critical examination of the documentary move- tap., tncrlptton, films or tap to b ant to a box bols such as 35mm. COD. PD. GM. etc. count as one word. Hy- ment in American television. 312 pages, 61/2" numbr phenated words count as two words. 91/. ", illustrated, appendices, notes. $$JS Name Phone 327. THE WORK OF THE TELEVISION JOURNALIST by R. W. Tyrell. Describes every job from writer and producer to that of cameraman, recordist, film editor and newscaster. Invaluable as a basic primer for all newcomers to television -student and professional. 176 pages, illustrated, glossary. $11.50 City State Zip 313. THE FOCAL ENCYCLOPEDIA OF FILM AND TELE. VISION: Techniques edited by Raymond Sportis- woode. Major reference work of 10,000 entries - will eventually comprise three or four volumes. Insert time(s). Starting date Box No 1,124 pages, 6a /a" x 91/2", 1,000 diagrams, in- dex.dea. $37 50 Display (number of inches).

BROADCASTING Book Division Indicate desired category: 1735 DeSales St., NW Copy: Washington, D.C. 20036

Please send me book(s) numbered -__.. Payment for the full amount is enclosed.

Name

Address

City State Zip

Broadcasting Mar 29 1 976 86 Stock E Index

Approx. Total market Closing Closing shares Capitali- Stock Ned. Wed Net change % change 1975.76 PIE out yahoo symbol Exch. March 24 March 17 in week in week High Low ratio (0001 (000)

Broadcasting ABC ABC N 28 3/8 29 - 5/8 - 2.15 29 5/8 13 1/8 29 17.187 487,681 CAPITAL CITIES CCB N 49 48 3/8 + 5/8 1.29 52 1/4 22 15 7.208 353.192 CBS CBS N 53 5/8 54 - 3/8 - .69 57 5/8 20 1/2 12 28,313 1.518.284 COX COX N 36 3/8 34 1/4 + 2 1/8 + 6.20 36 3/8 10 1/4 15 5.852 212,866 GROSS TELECASTING GGG A 11 3/8 11 3/8 .00 12 6 7/8 8 800 9.100 LIN LINB 0 15 5/8 16 - 3/8 - 2.34 16 3/4 2 5/8 9 2,382 37.218 MOONEY MOON 0 3 1/2 3 5/8 - 1/8 - 3.44 3 7/8 1 1/4 385 1,347 RAHALL KAHL 0 4 3/4 4 3/4 .00 6 1/4 2 1/4 12 1.297 6,160 SCRIPPS -HOWARD SCRP 0 25 25 .00 25 1/2 14 1/4 8 2.589 64,725 STARR ** S8G M 3 5/8 3 3/4 - 1/8 - 3.33 7 2 3/4 11091 39954 STORER SBK N 21 7/8 22 5/8 - 3/4 - 3.31 22 5/8 12 1/8 8 4,548 99.487 TAFT TFB N 25 7/8 25 1/2 + 3/8 + 1.47 28 1/2 11 5/8 10 4.042 104,586 TOTAL 75.694 2,898.600

Broadcasting with other major Interests ADAMS- RUSSELL AAR A 4 1/2 4 5/8 - 1/8 - 2.70 4 3/4 3/4 12 1,250 5.625 AVCO AV N 10 5/8 10 3/8 1/4 + 2.40 10 7/8 2 3/8 4 11,481 121.985 BARTFEE MEDIA** BMC A 1 1/8 1 + 1/8 + 12.50 1 5/8 1/2 2.257 2.539 JOHN BLAIR BJ N 10 10 1/8 - 1/8 - 1.23 10 1/4 3 7/8 10 2.403 24,030 CHRIS -CRAFT ** CCN N 8 1/4 7 1/2 + 3/4 + 10.00 8 1/4 2 1/8 4,167 34.377 COMBINED COMM. CCA N 15 5/8 16 3/8 - 3/4 - 4.58 17 1/4 5 10 4,899 76.546 COWLES CWL N 9 1/4 9 1/4 .00 9 5/8 4 1/8 13 3.969 36.713 DUN E BRADSTREET DNB N 28 1/2 28 1/2 .00 33 1/2 18 3/4 18 26.527 756,019 FAIRCHILD IND. FEN N 9 1/4 9 3/8 - 1/8 - 1.33 9 7/8 3 3/4 13 5.708 52,799 FUOUA FOA N 8 5/8 9 - 3/B - 4.16 9 3 1/4 216 8,689 74.942 GANNETT CO. GCI N 38 3/4 39 1/2 - 3/4 - 1.89 39 5/8 23 21 21,108 817,935 GENERAL TIRE Gv N 20 5/8 21 1/4 - 5/8 - 2.94 22 1/2 10 5/8 7 21,954 452.801 GLOBETROTTER ** GLBTA 0 2 1/2 2 1/2 .00 3 5/8 7/8 2.783 6.957 GRAY COMMUN. 0 6 1/4 6 1/2 - 1/4 - 3.84 7 6 5 475 2,968 HARTE -HANKS HHN N 24 3/8 24 3/8 .00 24 3/8 6 1/4 13 4,369 106,494 JEFFERSON -PILOT JP N 28 1/4 27 1/2 + 3/4 + 2.72 38 3/4 26 1/4 12 24.068 679,921 KAISER INDUSTRIES KI A 12 3/4 12 3/4 .00 12 3/4 4 5/8 5 27,575 351,581 KANSAS STATE NET. KSN 0 3 3/4 4 1/4 - 1/2 - 11.76 4 3/4 2 7/8 5 1.815 6,806 KINGSTIP KTP A 7 1/2 7 7/8 - 3/8 - 4.76 8 3/8 1 7/8 5 1.154 8,655 KNIGHT -RIDDER KRN N 37 35 1/2 + 1 1/2 + 4.22 37 14 1/4 18 8.305 307,285 LEE ENTERPRISES LNT A 15 3/4 16 3/8 - 5/8 - 3.81 24 5/8 12 7 3.352 52,794 LIBERTY LC N 15 1/2 15 3/4 - 1/4 - 1.58 16 1/2 7 1/8 7 6,762 104.811 MCGRAW -HILL MHP N 14 14 5/8 - 5/8 - 4.27 16 5/8 6 10 24.601 344.414 MEDIA GENERAL MEG A 17 3/4 18 1/8 - 3/8 - 2.06 19 1/8 9 3/8 9 7,221 128,172 MEREDITH MDP N 17 16 3/4 + 1/4 + 1.49 17 1/8 8 3/8 8 3,041 51,697 METROMEDIA MET N 21 3/8 21 3/8 .00 21 7/8 5 1/4 10 6.553 140.070 MULTIMEDIA MMED 0 19 3/4 19 3/4 .00 19 3/4 8 3/4 13 4,390 86.702 NEW YORK TIMES CO. NYKA A 16 15 3/4 + 1/4 1.58 16 1/4 7 1/2 14 10.938 175.008 OUTLET CO. OTU N 17 1/2 17 1/8 + 3/8 + 2.18 19 8 6 1,387 24,272 POST CORP. ** POST 0 10 10 3/4 - 3/4 - 6.97 11 3 1/4 871 8,710 PSA ** PSA N 7 3/8 8 1/4 - 7/8 - 10.60 9 3 3/4 3.181 23.459 + 4.455 REEVES TELECOM** RBT A 1 7/8 1 3/4 + 1/8 7.14 2 1/4 3/4 2.376 ROLLINS ROL N 25 1/2 24 1/2 + 1 4.08 26 7/8 11 1/4 17 13,404 341.802 RUST CRAFT RUS A 8 5/8 R 1/4 + 3/8 + 4.54 9 3/4 4 3/4 7 2,328 20,0(9 SAN JUAN RACING SJR N 8 3/8 8 3/8 .00 14 1/4 5 3/4 7 2.509 21,012 SCHERING -PLOUGH SGP N 56 5/8 53 1/4 + 3 3/8 + 6.33 67 1/4 44 1/2 22 53,956 3,055,258 SONDERLING 5DB A 11 3/4 12 - 1/4 - 2.08 12 3/8 4 5 727 8.542 TECH OPERATIONS** TO A 4 1/4 4 1/2 - 1/4 - 5.55 6 1/4 2 3/8 1.344 5,712 TIMES MIRROR CO. TMC N 20 1/4 20 5/8 - 3/8 - 1.81 22 5/8 10 1/4 14 33.823 684,915 WASHINGTON POST CO. WPO A 32 1/4 31 + 1 1/4 + 4.03 32 1/4 16 7/8 13 4.751 153.219 WOMETCO WOM N 16 1/2 16 7/8 - 3/8 - 2.22 18 3/8 6 5/8 8 69332 104,478 TOTAL 378,803 9,466,559

Cablecasting 1.200 600 AMECO ACO 1/2 3/8 + 1/8 + 33.33 1 7/8 1/8 2 3/8 1/2 1,672 3.135 AMER. ELECT. LABS ** AELBA 1 7/8 1 7/8 .00 6 27 3,322 70,592 AMERICAN TV E COMM. AMTV 21 1/4 21 1/4 .00 21 3/4 796 ATHENA COMM. 3/8 3/8 .00 2 1/4 1/8 2,125 + + 7 3/4 3 8,351 43,842 BURNUP C SIMS ** BSIM 5 1/4 4 3/4 1/2 10.52 8 1 5/8 8 2,560 20,800 CABLECOM- GENERAL CCG 8 1/8 8 1/2 - 3/8 - 4.41 1/2 663 331 CABLE INFO. 1/2 1/2 .00 1 1/4 1/4 3 3/4 1,708 5,124 COMCAST 3 3 .00 4,761 17.258 PROPERTIES ** COMU 3 5/8 3 1/2 + 1/8 3.57 3 5/8 1 1/4 COMMUN. 60,520 COX CABLE CXC 17 16 3/8 + 5/8 + 3.81 18 1/8 4 3/8 21 3.560 1 5/8 1.358 2.376 ENTRON ENT 1 3/4 1 3/4 .00 3/4 85,511 GENERAL INSTRUMENT GRL 11 7/8 12 3/8 - 1/2 - 4.04 31 1/2 7 1/2 30 7,201 1 1/4 1,000 1,500 GENERAL TV 1 1/2 1 1/2 .00 1/2 7,847 GENEVE CORP. CFUN 7 7 1/4 - 1/4 - 3.44 7 3/4 4 1/4 47 1,121 SCIENTIFIC -ATLANTA SFA 15 1/4 15 1/2 - 1/4 - 1.61 18 11 1/8 13 1,374 20,953 5,181 25,257 TELE- COMMUNICATION** TCOM 4 7/8 4 7/8 .00 5 1 TELEPROMPTER** TP 9 3/8 10 - 5/8 - 6.25 10 1 1/2 16.604 155,662 + 24 3/4 14 9,975 638,400 TIME INC. TL 64 62 7/8 + 1 1/8 1.78 67 1/2 617 1,851 TOCOM TOCM 3 3 .00 3 1/4 1 5/8

Broadcasting Mer 29 1976 87 Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change %Mange 1975 -76 PIE out zation symbol Exch. March 24 March 17 in week in week High Low ratio (000) (000)

UA- COLUMBIA CABLE UACC 0 12 1/4 12 1/4 .00 13 4 5/8 13 1,714 20,996

UNITED CABLE TV ** UCTV 0 2 1/8 2 1/8 .00 4 1/8 1 1/4 1,879 3,992 VIACOM VIA N 10 1/8 10 3/4 - 5/8 - 5.81 11 5/8 2 3/4 12 3,654 36,996 VIKOA ** VIK A 2 1/4 2 3/8 - 1/8 - 5.26 2 3/4 5/8 2.529 5,690 TOTAL 84.129 1,230,029 Programing

COLUMBIA PICTURES CPS N 6 5/8 7 - 3/8 - 5.35 9 5/8 2 3/8 7 6,748 44,705

DISNEY DIS N 60 1/2 59 + 1 1/2 + 2.54 62 1/4 21 1/4 28 30,977 1.874,108 FILMWAYS FWY A 8 5/8 9 1/2 - 7/8 - 9.21 10 1/8 2 3/4 8 1,792 15,456 FOUR STAR 5/8 1/2 + 1/8 + 25.00 5/8 1/4 666 416 GULF + WESTERN GW N 25 25 .00 26 5/8 18 1/4 6 30,058 751,450 MC A MCA N 73 5/8 69 3/8 + 4 1/4 + 6.12 89 1/8 27 3/4 7 8,672 638,476 Mr:M MGM N 14 1/4 14 + 1/4 1.78 18 3/4 12 1/4 7 13,118 186,931 TELETRONICS INTL. 0 7 1/2 8 1/2 - 1 - 11.76 9 1/4 1 3/8 12 831 6,232 TRANSAMERICA TA N 11 3/4 11 3/4 .00 11 3/4 6 10 64,947 763.127 20TH CENTURY -FOX TF N 12 3/8 13 - 5/8 - 4.80 15 1/2 5 1/8 5 7,562 93,579 WALTER READE WALT 0 3/8 3/8 .00 3/8 1/4 4,296 1.611 WARNER WCI N 24 22 3/4 + 1 1/4 + 5.49 24 8 1/4 45 16,718 401.232 WRA THER*S WCO A 5 1/8 5 3/8 - 1/4 - 4.65 5 7/8 1 1/2 2,229 11.423

TOTAL 188.614 4.788.746 Service

8800 INC. BBDO 0 19 1/4 19 1/4 .00 20 3/4 11 1/8 7 2.513 48.375 COMSAT CO N 28 1/8 28 3/4 - 5/8 2.17 46 1/2 24 1/2 6 10,000 281,250 DOYLE DANE BERNBCH ** DOYL 0 11 3/8 11 1/8 + 1/4 2.24 13 6 1/4 1,816 20,657 FOOTE CONE C BELDING FCB N 12 7/8 12 3/4 + 1/8 .98 13 1/8 5 1/2 8 2.130 27,423 GREY ADVERTISING GREY D 8 5/8 8 + 5/8 + 7.81 9 3/4 5 1/2 5 1,213 10,462 INTERPUBLIC GROUP IPG N 25 7/8 25 + 7/8 3.50 25 7/8 8 5/8 8 2,290 59.253 MARVIN JOSEPHSON MRVN 0 9 3/4 9 3/4 .00 10 3/8 2 17 1,962 19, 129 MCI COMMUNICATIONS** MCIC 0 2 5/8 2 3/4 - 1/8 4.54 3 7/8 1 3/8 15.826 41,543 NOV IELAR MOV A 1 7/8 2 - 1/8 6.25 2 3/8 5/8 7 1.407 2,638 MPO VIDEOTRONICS ** MPO A 3 1/8 3 + 1/8 4.16 4 1/8 1 537 1,678 NEEDHAM, HARPER NOHMA O 5 7/8 6 - 1/8 2.08 6 3/4 3 7/8 7 853 5,011 A. C. NIELSEN NIELB 0 22 3/8 22 3/4 - 3/8 1.64 24 5/8 10 5/8 18 10,598 237,130 OGILVY C MATHER OGIL 0 24 23 1/4 + 3/4 3.22 24 3/4 11 1/2 9 1,805 43,320 J. WALTER THOMPSON JWT N 11 3/4 12 1/4 - 1/2 4.08 12 1/2 4 1/8 10 2.649 31,125 TOTAL 55.599 828,994

Electronics/ Manufacturing

AMPEX APX N 8 1/4 7 7/8 + 3/8 + 4.76 8 1/4 2 5/8 83 10.885 89,801 CETEC CEC A 2 2 1/8 - 1/8 - 5.88 2 1/2 1 17 2.319 4,638 COHU, INC. COH A 3 1/8 3 1/4 - 1/8 - 3.84 3 5/8 1 1/4 28 1,617 5,053 CONRAC CAX N 22 5/8 23 - 3/8 - 1.63 30 1/4 3 1/2 9 1,282 29,005 EASTMAN KODAK EASKD N 117 112 1/2 4 1/2 + 4.00 117 63 31 161,347 18.877,599 FARINON ELECTRIC FARN 0 10 1/2 9 1/2 + 1 10.52 14 3/4 6 1/4 18 3,937 41.338 GENERAL ELECTRIC GE N 54 1/8 51 3/4 + 2 3/8 + 4.58 54 3/4 32 3/8 17 183.258 9,918,839 HARRIS CORP. HRS N 46 1/8 46 5/8 - 1/2 - 1.07 46 5/8 14 1/2 13 6,066 279,794 MARVEL INDUSTRIES * HARV 0 6 6 .00 9 3 480 2,880 INTL. VIDEO CORP. ** IVCP 0 3 1/8 2 3/4 + 3/8 + 13.63 3 3/4 3/4 2,711 8,471 MICROWAVE ASSOC. INC MAI N 16 1/8 15 7/8 + 1/4 1.57 26 7/8 9 3/4 10 1,320 21,285 3M MMM N 63 1/8 60 + 3 1/8 + 5.20 66 7/8 46 1/8 28 114.240 7.211,400 MOTOROLA MOT N 45 3/8 45 7/8 - 1/2 - 1.08 57 7/8 33 3/4 31 28,198 1,279,484 N. AMERICAN PHILIPS NPH N 29 3/8 30 - 5/8 - 2.08 32 1/4 12 3/8 11 12,033 353,469 OAK INDUSTRIES DEN N 9 7/8 9 3/4 + 1/8 + 1.28 11 1/2 5 1/2 13 1.639 16,185 RCA RCA N 28 1/8 28 1/4 - 1/8 .44 28 1/4 10 3/8 20 74,547 2,096,634 ROCKWELL INTL. ROK N 29 1/8 27 3/4 + 1 3/8 + 4.95 29 1/8 18 7/8 9 31,200 908,700 RSC INDUSTRIES RSC A 2 1/8 2 1/4 - 1/8 - 5.55 2 1/2 1 1/4 11 3,440 7,310 SONY CORP. SNE N 9 7/8 9 5/8 + 1/4 + 2.59 13 1/4 5 40 172,500 1.703,437 TEKTRONIX TEK N 59 1/2 60 - 1/2 .83 60 18 1/8 19 8,671 515,924 ** T ELEMA T ION TIMT 0 1 3/4 + 1/4 33.33 1 1/2 3/4 1,050 1.050 VARIAN ASSOCIATES VAR N 16 1/4 15 3/8 + 7/8 + 5.69 18 1/2 6 1/2 14 6.838 111,117 WESTINGHOUSE WX N 16 1/8 16 5/8 - 1/2 - 3.00 20 9 3/4 9 87,091 1,404,342 ZENITH ZE N 37 1/2 38 3/8 - 7/8 - 2.28 39 3/8 10 27 18.797 704,887 TOTAL 935,466 45,592,642

GRAND TOTAL 1,718,305 64.805,570

Standard & Poor's Industrial Average 116.5 113.4 +3.1

A- American Stock Exchange 'Stock did not trade on Wednesday. closing k4-Midwest Stock Exchange price shown is last traded price. Loss active stocks. Trading in the following issues is too infrequent for weekly York N -New Stock Exchange No PIE ratio is computed. company reposing. This listing reports the amount and date of the last known sale: 0-over the counter (bid price shown) registered net loss. Camplown Industries 1/8 P- Pacific Stock Exchange -Stock Split. 10/2/74 CCA Electronics I/8 11/20174 Concert Network 1/4 614175 Elkins Institute 1/8 11120/74 Over -the- counter bid prices supplied by P/E ratios are based on earnings per -share Heritage Communications 2 718 318176 Hornblower & Weeks. HemphillNoyes Inc.. ligures for the last 12 months as published Lamb Communications 1 114 316174 Washington. by Standard Poor's & Corp or as obtained Tele -Tape 114 2/5/75 Yearly 'ugh -lows are drawn from trading days through Broadcasting's own research. Universal Communications 114 412175 reported by Broadcasting. Actual figures Earnings figures are exclusive of extraordi- Woods Communications 1/2 1129/75 may vary slightly. nary gains or losses.

Broadcasting Mar 29 88 Profile

Army had intervened when he was just 30 years experience puts out of high school, and when they released a gilt edge on the selling him -after service in Europe as a sergeant credentials of Ted Walworth with the Army medics -he was 22 years old. "My father wanted me to go to col- Broadcasters get into broadcasting in many lege, and at my age I thought I was a little ways: some by easy choice, others by hard beyond that," he says, "but I gave it a try decision; some by careful planning and and went for a while. But I didn't find it preparation, others by calculation or in- very challenging." That's when he took his heritance or accident. Ted Walworth friend's advice to go see E.J. Noble. counts himself among the accidental ones, He spent two and a half years with the or, more to the point, the lucky ones. Petry company, where his contemporaries "I had a friend, a pilot," he recalls, recall him as being noteworthily good at "who wanted to go into publicity. He knew Theodore Holton Walworth Jr.- president, NBC station relations as well as sales. "Ed Petry Edward J. Noble, who gave him a job. He Television Stations division and member, NBC thought he was good," said one associate 19, 1924, said I should go see Mr. Noble, too, that board of directors; b. July Greenwich, from those days, "and you couldn't do any Mr. Noble would be glad to give me a job. Conn.; sergeant. U.S. Army, European Theater better than that." 1943 -45; attended Nichols So after a semester at college, I did. And of Operations. In the end, however, he accepted a 1946; ABC trainee, in my friend was right, Mr. Noble thought he College, Dudley, Mass., friend's offer to move to NBC Spot Sales. executive, ABC could place me." network research and sales Almost by the time he had got settled in Spot Sales, 1946 -50; sales executive, Edward That was in 1946 and Mr. Noble was he was startled by an offer to transfer to Petry & Co., 1950 -52; with NBC since 1953, as the Life Savers Corp. was Cleveland as sales manager of NBC's chairman of and sales executive. NBC Spot Sales. 1953 -54; TV also the owner of ABC. Hence it did not Cleveland WNBK (TV) (now wKYC -TV).. sales manager, WNBK(TV) (now he ex- seem unreasonable for young Ted Wal- 1954-56; director of sales, WRCV- "That job was an eye- opener," WKYC-TV). end of worth to accept Mr. Noble's surmise at TV Philadelphia, then owned by NBC, 1956-61, plains. "It opened up the station I face value and believe that this man could and also station manager of WRCV 1959 -61; the business for me for the first time. indeed find a place for him. So he did as he VP and general manager, WNBC -TV New York, found it was the most gratifying business I was instructed and went home to wait. For 1961 -71; present post since July 1, 1971; m. had ever been in. I decided then that I'd three weeks he waited while nothing hap- Joan Petersen, Oct. 15. 1949; children - stay on the station side. Since then I've pened, and he may be forgiven if he daughter, Wendy, 25, and son, Theodore Ill, 22. had offers to go into other fields, including developed, perhaps, a twinge of doubt network, but I've turned them down be- about Mr. Noble's leverage with his own cause this is my field." personnel departments. sonal and business approach that a long- The field enlarged for him on his next "Then I got a call from ABC," he says. time associate has also described as very stop, which was WRCV-TV Philadelphia, "They gave me a job in the mailroom at thorough and very cool, adding that "I've then owned by NBC. He started there as $85 a month -a job I could have got by never seen him really angry, although cer- director of sales, then was given broader myself by walking in off the street. tainly I've seen him when things were hot responsibilities as station manager in addi- I learned a lesson from that experience: going exactly as he wanted." tion. The affability and outgoing nature Do it yourself." The timely opportunity to move into that colleagues call Walworth hallmarks He was not entirely free of the benefi- television full time was an opening for a were also evident in increasing activity in cent influence of Mr. Noble, however. TV salesman at Edward Petry & Co. local civic and charitable organizations as After the obligatory tour of mailroom duty "I was reluctant to leave ABC," he ex- well. and stint in network research, he had an plains. "I was doing very well there, and of He was called from Philadelphia back to opportunity to go into ABC Spot Sales, course I was there with the backing of E.!. New York and installed as vice president which in those days encompassed both Noble. But I really did want to get into and general manager of WNBC -TV, which radio and TV. Mr. Walworth was assigned television. So I talked to Ed Petry -what a was having more problems than any sta- primarily to the Life Savers account. "Mr. spellbinder! And salesman! I liked his in- tion needs. Over the next few years he not Noble had put Life Savers into television," dividualism, too. So I moved over." only got it turned around -for which he he explains, "but he wanted it watched." His first boss at Petry, he recalls, was credits the development of a solid news By the time ABC started splitting its Tom Dawson, later president of CBS -TV, and public-affairs reputation in particu- radio and television operations into sepa- since retired. That recollection rethinds lar -but then went on to set what may be a rate units, Ted Walworth was ready to him that a lot of today's names were just longevity record of 10 years at the station make a conscious choice of his career beginning to move up the ladder in those helm. As for WNBC -TV's recovery, he says field, rather than have it picked for him by days. Among them: Elton Rule, now presi- that "it became the largest station in the accident or someone else's design. Radio dent of ABC Inc., who was selling for world -and you can put your own con- was then the dominant medium, the pri- ABC's KABC -TV Los Angeles when Petry notation on that." marÿ source of broadcasting revenues. represented the station and thus some- When the presidency of the TV stations Television was the upstart. Radio was the times teamed with Mr. Walworth on sales division opened up with the late Ray profit center that paid television's way. So calls; and Jack Schneider, now president of Welpott's retirement, Theodore H. Wal- what? the CBS /Broadcast Group, who was then a worth Jr. was regarded as a natural choice. "I wanted to be in television," says Mr. competitor selling spot television for CBS. NBC Chairman Julian Goodman calls him Walworth. "Television was a frontier busi- The same chain of thought brings him "a rare combination of a splendid busi- ness. That's what I wanted. And instead to the reflection that there seemed to be nessman and a fine human being." His they put me in radio." "only a couple of hundred people" in division includes NBC Spot Television Then came a timely opportunity -a television when he was breaking in -an Sales as well as the five TV O &O's, and as- word, incidentally, that Ted Walworth ob- observation that makes him sound a bit sociates say he has a fine grasp of all that viously prefers to "chance," or, for that older than his 51 years. Actually his time goes on. He is the first to say he loves it matter, to "problem" except in extremely in the business started somewhat earlier and has no other ambition: "This is the stressful circumstances. His liking for the than it might have, because he virtually last job I want at NBC -and I've told them word suggests a challenge -oriented per- skipped college. World War II and the so."

Broadcasting Mar 29 1978 89 Editorials

Repair Job licenses by lot, although another alternative to the comparative hearing, making the award to the highest bidder, has been the Vincent T. Wasilewski, president, told the National Association subject of more talk. of Broadcasters last week to get militant in protecting its future Still, the Wiley formula has a character of its own for corn - in Washington. Julian Goodman, NBC chairman, urged the same bining these unoriginal elements into an over -all system that audience to declare its independence of excessive government seems to make sense. restraint. It isn't quite clear how either assignment is to be carried Surely it cannot be argued that the comparative hearing has out. There is some doubt that Massachusetts broadcasters are been anything but an expensive exercise in speculation, as Mr. prepared to throw their next renewal forms into Boston harbor. Wiley described it last week. It is also the device that led the FCC Yet a firmer presence is needed in Washington, as has been into consideration of programing as a criterion for judging suggested here before, and the firming process may very well prospective performance, with the inevitable end of forcing it to have been begun in the Wasilewski and Goodman speeches and evaluate programing at renewal time. in the convention at which both were made. Any rational alternative is worth considering, including Mr. Not the least of the broadcasters' recent problems has been that Wiley's which would stage a lottery among applicants who had of composing differences within their own ranks, especially dif- been found qualified to enter the contest. ferences between radio and television members of the National His proposal to eliminate comparative challenges to incumbent Association of Broadcasters. It was in recognition of unrest licensees will draw the same criticism that Senator Pastore's did. among some radio members, not to mention the conversion of That criticism may, however, be defused by assurances that licen- the National Association of FM Broadcasters to the National sees will remain subject to petitions to deny renewal and to Radio Broadcasters Association, that the NAB has been amplify- revocation initiated by the FCC itself. As Mr. Wiley said, his plan ing its radio activities. in no way interferes with his "new ethic" program of punitive ac- The convention last week reflected that change of emphasis. tion against transgressing broadcasters. Mr. Wasilewski separately addressed radio and television as- Mr. Wiley says he will present his thoughts to the appropriate semblies, with different speeches attuned to the special interests congressional quarters. When he does, he should not be left sit- of each group. The general agenda contained more radio -only ting out there alone. features than have been provided in the past. Any radio members who felt slighted last week are beyond redemption. Whistling Dixie Nor did television members have reason to complain of an overemphasis radio. on Indeed, the convention, viewed in retro- Direct telecasts from the moon, broadcast signals bounced off spect, was that of a federation broadcast of interests, including Venus, satellite transmission in living color from points anywhere those represented by many the specialized organizations that met on earth have become routine. under the broad umbrella the -these of NAB. It just may be that the But direct pickups from the floor of the House of Representa- NAB has succeeded in ameliorating its internal problems to the tives in Washington are out of reach. The reason, of course, isn't point that attention may be paid to the bigger ones outside. technical. It's simply ornery, manmade interference that deprives the public of the right to see its congressmen in action or -as is Impossible dream? usually the case- inaction. The House Rules Committee, in the face of polls showing that There were those in his audience in Chicago last week who won- better than two -thirds of the electorate favor broadcasting the dered whether FCC Chairman Richard E. Wiley had taken leave proceedings live, while more than one -third of the members of of his wits in advocating radical reforms in license issuance and the House have coauthored resolutions, has killed the legislation. renewal. Five -year license terms for everybody? An end to com- What the public has seen is not democracy in action but parlia- parative renewal cases? The selection of winners among compet- mentary dictatorship at its worst. ing applicants for new facilities by the spin of a wheel? Could the chairman be putting the broadcasters on? He says he wasn't, and he is entitled to be taken seriously, how- ever bleak the outlook for his legislative proposals on Capitol Hill. If it were politically attainable, Mr. Wiley's formula would in- troduce sanity into a regulatory scheme that is demented enough to have been devised by the Red Queen. None of the elements in Mr. Wiley's formula is new. The five - year license has been the darling of the broadcasters for years, and he has endorsed it in the past. Congress, however, has proved less congenial. The elimination of incumbents as targets of direct attack by rival applicants is an idea traceable to a renewal -reform bill in- troduced seven years ago by Senator John O. Pastore (D- R.I.), to his later regret. The Pastore bill would have prohibited the FCC from accepting rival applications for occupied facilities unless it had found the occupants unqualified to go on operating. Minorities fell upon the bill ferociously, and the senator, up for Drawn for BROADCASTING by Jack Schmidt re- election in 1970, ran for his life. "The boys in sales may be a little cocky, but they do bring in the Nor is Mr. Wiley the first to suggest the awarding of new bucks."

Broadcasting Mar 29 1976 90

Firs! again LIVE MINICAM NEWS Remote facilities include 3 Ikegami cameras and AVR -2 Ampex tape recorder FIRST LIVE MINICAM NEWS ... November, 1975 STAFF COMMENTARIES ... May, 1972 LOCAL ORIGINATED COLOR ... March, 1965 FULL HOUR LOCAL NEWS ... September, 1962 WEEKEND NEWS TELECASTS ... September, 1962 FULLY STAFFED AUXILIARY STUDIO ... June, 1960 PROFESSIONAL METEOROLOGY & RADAR ... June, 1960

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WE5H-T1t010 DAYTONA BEACH /ORLANDO A Cowles Communication Station A BC KJ Represented Nationally by KATZ TELEVISION =IMP