Over the Past 40 Years, Starbucks Has Recreated the Coffeehouse Experience, Changing the Way We Interact with Coffee

July 2015

Starbucks Coffee Company Fact Sheet: Starbucks® Cold Brew

Starting July 7, Starbucks will offer Starbucks® Cold Brew as a permanent menu item at all locations in the U.S. and Canada. The latest in a series of coffee experiences highlighting the skillful craft of our baristas and Starbucks® high- quality coffee, Cold Brew is handcrafted to be cold from the thoughtfully selected beans, to the slow steeping of the grounds, to the small batches carefully made in our stores every day. This creates a smooth Cold Brew coffee with rich, naturally sweet flavors, and a new option for customers who like their coffee iced.

Starbucks® Cold Brew – Handcrafted to be Cold

Cold Brewing is a method of crafting iced coffee where our baristas combine cool water with coarse ground coffee and steep for 20 hours. Time replaces heat to extract the coffee, and the result is a cold coffee concentrate that when combined with water and ice creates a smooth cold brewed coffee. Starbucks® Cold Brew is served unsweetened to highlight a naturally sweet, rich coffee flavor.

MSRP for a Grande (16 fl oz): $3.25

Baristas freshly grind Starbucks® Cold Brew Blend

Coarse ground coffee is scooped into a delicate filter, which is placed in a Toddy Brewer

Filtered, cool water is slowly poured in a circular motion to fully saturate the grounds

The coffee carefully steeps overnight for 20 hours

Cold Brew is thoughtfully crafted in small batches in participating stores every day

Starbucks created Starbucks® Cold Brew Blend, a coffee blend specifically crafted to be served cold and to heighten the rich, naturally sweet flavor created during the cold brewing process. The carefully roasted and full-flavored blend incorporates African and Latin American coffees, which deliver a flavor profile of chocolate balanced by citrus notes for a smooth, full-bodied taste experience – perfect for Cold Brew.