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Agency Networks 2013 AD AGE DATACENTER AGENCY REPORT 2013 AdAge.com/datacenter WORLD’S LARGEST AGENCY NETWORKS By 2012 estimated worldwide revenue. Dollars in millions. Subscribe to Ad Age DataCenter to get more informed about agency networks: AdAge.com/agencyreport2013 WORLDWIDE REVENUE RANK NETWORK, COMPANY / SELECTED UNITS 2012 % CHG 1 Dentsu (Japan) Dentsu Inc. $3,577 +6.0 Dentsu Inc.’s network of agencies in Japan BY THE NUMBERS 2 Young & Rubicam Group WPP 3,400 +1.7 Y&R, Wunderman, Burson-Marsteller, Cohn & Wolfe, Landor Associates, Sudler & Hennessey 3 McCann Worldgroup Interpublic 2,965 +0.8 McCann Erickson Worldwide, Weber Shandwick 1, MRM, Momentum, McCann Health, Martin Agency 4 DDB Worldwide Communications Group Omnicom 2,655 +0.6 DDB Worldwide, Rapp, Interbrand, Tribal Worldwide, DDB Health/DDB Remedy, TracyLocke $37.2B 5 Ogilvy & Mather WPP 2,413 +4.8 Ogilvy & Mather Advertising, OgilvyOne, Ogilvy Public Relations, OgilvyAction, Ogilvy CommonHealth, Neo@Ogilvy 6 BBDO Worldwide Omnicom 2,403 +3.5 BBDO Worldwide, Proximity Worldwide, Clemenger Group, Organic 7 TBWA Worldwide Omnicom 1,797 +1.7 ESTIMATED 2012 WORLDWIDE REVENUE OF TBWA Worldwide, Integer Group, E-Graphics Worldwide, Zimmerman Advertising 25 LARGEST AGENCY NETWORKS, UP 3.0%. THE NETWORKS’ REVENUE ROSE 3.4% IN THE 8 Publicis Worldwide Publicis 1,524 +0.3 U.S. AND 2.6% ABROAD Publicis Worldwide, Publicis Modem 9 Hakuhodo Hakuhodo DY Holdings 1,357 +14.5 Hakuhodo in March 2012 closed its Los Angeles agency, MZ Advertising 10 Havas Worldwide Havas 1,327 NA 5,700 Havas Worldwide, Havas Health, Havas PR Worldwide employment of DigitasLBi, formed by February 2013 merger of Publicis 11 JWT WPP 1,320 0.0 Groupe’s Digitas and LBi International JWT, Digitaria, Lunchbox, JWT Action, HeathWallace, JWT Inside (bought in January 2013). Network includes 12 Leo Burnett Worldwide Publicis 1,320 +2.2 MRY (formerly Mr. Youth), acquired in 2011 Leo Burnett Worldwide/Arc, Lapiz USA, Amazon Advertising by LBi (successor to an agency named Lost Boys). Digitas grew out of the old 13 DraftFCB Interpublic 1,303 -7.6 Bronner Slosberg Humphrey. DraftFCB, R/GA 2, DraftFCB Healthcare 14 Epsilon 3 Alliance Data Systems 1,223 +6.7 Epsilon, CatapultRPM 15 Grey Group WPP 995 NA $452M Grey, G2, GHG, Wing Price tag for Epsilon’s November 2012 acquisition of Hyper Marketing, a rollup 16 Experian Marketing Services Experian 947 NA of marketing-services agencies. Experian’s marketing-services business segment 17 DigitasLBi Publicis 896 +2.5 DigitasLBi, MRY, Phonevalley 18 Saatchi & Saatchi Publicis 886 +3.4 316 Saatchi & Saatchi, Team One, Saatchi & Saatchi X, Conill Number of offices in 75 countries 19 Acxiom Corp. Acxiom Corp. 823 +0.6 that changed their names to Havas Ranking based on Acxiom’s work in marketing services and related areas from Euro RSCG in September 2012 when Havas rebranded the 20 SapientNitro Sapient Corp. 772 +8.9 Euro RSCG global network Sapient Corp.’s SapientNitro business segment as Havas Worldwide. 21 IBM Interactive IBM Corp. 717 NA SOURCE: AD AGE DATACENTER IBM Corp.’s digital agency network ESTIMATES AND RESEARCH. 22 Lowe & Partners Worldwide Interpublic 672 +2.3 Lowe & Partners, Deutsch, Huge 2, ICC Lowe 23 Edelman DJE Holdings 666 +8.3 Edelman, Edelman Berland, Matter NEXT: 100 LEADING NATIONAL ADVERTISERS 24 Publicis Healthcare Communications Group Publicis 640 0.0 Digitas Health, Saatchi & Saatchi Health & Wellness, Publicis Life Brands Medicus, Razorfish Healthware Coming on June 24: 100 Leading National Advertisers, 25 Dentsu Network 4 Dentsu Inc. 606 +12.5 Ad Age’s annual ranking of the largest U.S. ad spenders. McGarryBowen, 360i, Dentsu America, Firstborn, Steak, Mitchell Communications Group, Attik The report will appear in the print edition and in extended form for DataCenter subscribers. AdAge.com/datacenter. 1. Aligned with McCann Worldgroup. 2. In network but operates autonomously. 3. Estimated pro forma revenue including Hyper Marketing (acquired in 2012) and Aspen Marketing Services (acquired in 2011). 4. New York-based Dentsu Network is part of London-based Dentsu Aegis Network, an operating unit formed in March 2013 that includes Dentsu Network and Aegis Media. Dentsu Inc. acquired Aegis Media’s parent, Aegis Group, in March 2013. Source: Ad Age DataCenter estimates. Numbers rounded. Join DataCenter now: AdAge.com/subscribe or Not all network units shown. Media agencies not included in this ranking. [email protected]. This document and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2013) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. ADVERTISING AGE APRIL 29, 2013.
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