Uli Conference Uk Why Music & Nte?

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ULI CONFERENCE UK WHY MUSIC & NTE? GET MORE OUT OF MUSIC THE LEADING GLOBAL ADVISOR ON INCREASING THE VALUE OF MUSIC AND THE NIGHT TIME ECONOMY We create strategies that deliver measurable economic and social benefits through vibrant, sustainable music & night time ecosystems. THE VALUE OF MUSIC & NTE KEY FACTS & FIGURES The Music Industry grew 30.9 MILLION by +6% in people attended local 2017 music events in 2016 +11% INCREASE in total audiences at smaller music venues The UK Music in 2016 industry generated £4.4 BILLION MUSIC to the UK economy. For every £1 INVESTED in 91% of business music, £4 IS owners agreed that £26 BILLION GENERATED playing music makes 142,208 JOBS value of NTE in customers and staff sustained by music London; 1 in 8 happier in 2016 jobs in the capital TO MAKE PLACES BETTER, USE MUSIC & CULTURE. AND TO DO SO, UNDERSTAND WHAT IS THERE ALREADY ● Our searched keywords can include: ● ● ● NIGHT TIME ECONOMY MEASURING YOUR MUSIC ECOSYSTEM PLACE DIRECT RESEARCH INDIRECT ECOLOGY MUSIC ECONOMY STAKEHOLDER ENGAGEMENT BENCHMARKING INDUCED OUR VISION ALL CITIES AND DEVELOPMENTS SHOULD HAVE MUSIC & NTE POLICIES. ALL GLOBAL ORGS WILL FOLLOW SUIT. IT IMPROVES STAKEHOLDER RELATIONS, BRING PEOPLE TOGETHER, CREATES ECONOMY, DIVERSIFIES SKILLS & INCREASES WELLNESS BRANDS ENLIVENMENT WELLNESS FOOTFALL ECOLOGY MUSIC ECONOMY ASSET YIELD PLACEMAKING & TOURISM BETTER TENANT STRATEGY AUTHENTICITY CONTACT US SOUND DIPLOMACY Shain Shapiro PhD, CEO [email protected] OFFICE LOCATIONS London, United Kingdom Barcelona, Spain Berlin, Germany New Orleans, USA GET MORE OUT OF MUSIC www.sounddiplomacy.com.

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BRAZIL Study 1
SOUND DIPLOMACY IS THE LEADING GLOBAL MUSIC EXPORT AGENCY Sound Diplomacy is a multi‑lingual export, research and event production consultancy based in CONSULTING London, Barcelona and Berlin. Export Strategizing We draw on over thirty years of Planning & Development creative industries experience Brand Management to deliver event and conference Workshop Coordination coordination, world‑class research, Market Research export strategy and market & Analysis intelligence to both the public and Teaching & Strategic private sector. Consulting We have over 30 clients in 4 continents, including government ministries, music and cultural EVENT export offices, music festivals and SERVICES conferences, universities and more. Conference We work simultaneously in seven Management languages (English, Spanish, Event Production Catalan, German, French, Greek, Coordination Danish). & Logistics SOUND DIPLOMACY ACTIVE EVENTS BRAZIL STUDY 1. INTRODUCTION THIS RESEARCH AIMS TO IDENTIFY HOW THE 1.1. WORLD MUSIC CONCEPT MUSIC BUSINESS AND MARKET WORKS IN BRAZIL, SPECIFICALLY IN THE CASE OF WORLD MUSIC. THIS IS IN ORDER TO UNDERSTAND AND LEARN ABOUT The complexity starts with the very concept of “World THE EXISTENCE OF MUSIC FESTIVALS, VENUES AND Music” (Música do Mundo - in Portuguese). There is no CULTURAL CENTRES THAT MIGHT BE SUITABLE clear definition, even among music professionals, about FOR INTERNATIONAL ARTISTS, AS WELL AS PUBLIC what is actually considered world music in Brazil. For OPENNESS AND INTEREST, AND THE SPACE AND some, it represents everything that is not sung in English, ATTENTION GIVEN BY THE MEDIA TO THESE FORMS OF or which comes from the United States or the UK, or is MUSIC FROM ABROAD. not rock, pop or jazz; but overall, it is felt that the term does not help to understand what kind of music is being talked about, and some find that it can carry even a Programmers, producers, journalists and consultants prejudiced perspective.
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