ULI CONFERENCE UK WHY MUSIC & NTE? GET MORE OUT OF MUSIC THE LEADING GLOBAL ADVISOR ON INCREASING THE VALUE OF MUSIC AND THE NIGHT TIME ECONOMY We create strategies that deliver measurable economic and social benefits through vibrant, sustainable music & night time ecosystems. THE VALUE OF MUSIC & NTE KEY FACTS & FIGURES The Music Industry grew 30.9 MILLION by +6% in people attended local 2017 music events in 2016 +11% INCREASE in total audiences at smaller music venues The UK Music in 2016 industry generated £4.4 BILLION MUSIC to the UK economy. For every £1 INVESTED in 91% of business music, £4 IS owners agreed that £26 BILLION GENERATED playing music makes 142,208 JOBS value of NTE in customers and staff sustained by music London; 1 in 8 happier in 2016 jobs in the capital TO MAKE PLACES BETTER, USE MUSIC & CULTURE. AND TO DO SO, UNDERSTAND WHAT IS THERE ALREADY ● Our searched keywords can include: ● ● ● NIGHT TIME ECONOMY MEASURING YOUR MUSIC ECOSYSTEM PLACE DIRECT RESEARCH INDIRECT ECOLOGY MUSIC ECONOMY STAKEHOLDER ENGAGEMENT BENCHMARKING INDUCED OUR VISION ALL CITIES AND DEVELOPMENTS SHOULD HAVE MUSIC & NTE POLICIES. ALL GLOBAL ORGS WILL FOLLOW SUIT. IT IMPROVES STAKEHOLDER RELATIONS, BRING PEOPLE TOGETHER, CREATES ECONOMY, DIVERSIFIES SKILLS & INCREASES WELLNESS BRANDS ENLIVENMENT WELLNESS FOOTFALL ECOLOGY MUSIC ECONOMY ASSET YIELD PLACEMAKING & TOURISM BETTER TENANT STRATEGY AUTHENTICITY CONTACT US SOUND DIPLOMACY Shain Shapiro PhD, CEO [email protected] OFFICE LOCATIONS London, United Kingdom Barcelona, Spain Berlin, Germany New Orleans, USA GET MORE OUT OF MUSIC www.sounddiplomacy.com.