Sound Diplomacy 06-2018 Introduction Deck

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SOUND DIPLOMACY 06-2018 INTRODUCTION DECK WHAT WE DO SOUND DIPLOMACY PROVIDES GOVERNMENTS AND BUSINESSES WITH THE ABILITY TO UNLOCK, MEASURE AND ASSESS THE ECONOMIC VALUE OF MUSIC ADVISE GOVERNMENTS, CREATE, INITIATE INCREASE THE CITIES & PROPERTY & DELIVER POLICY VALUE OF MUSIC DEVELOPERS & STRATEGY IN URBAN SPACES WHAT IS SOUND DIPLOMACY? HOW WE DO IT DEFINE A NEW ECONOMIC PARADIGM Create and use Founded and run the leading Deliver strategy papers, proprietary technology conference series called Music assemble policy advisors, that aggregates over 100 Cities Events for governments and conduct economic data points to value and property developers to research to demonstrate music in urban spaces discuss music policy portfolio growth WHAT IS SOUND DIPLOMACY? SOME OF OUR CLIENTS Cities & Countries Organisations Real Estate MUSIC TT (TRINIDAD & TOBAGO) CIMA (CANADIAN UNITED NATIONS INDEPENDENT MUSIC INDUSTRIAL ASSOCIATION) DEVELOPMENT ORGANISATION GERMAN GOVERNMENT, FOREIGN AFFAIRS DIVISION WHAT IS SOUND DIPLOMACY? MUSIC CITIES EVENTS AVERAGE 4X RETURN ON INVESTMENT FOR HOST CITY + CITIES 250 PARTICIPATED CITIES & COUNTRIES REPRESENTED DECISION MAKERS & INDUSTRY LEADERS: CITIES AND GOVERNMENTS WE ARE THE GLOBAL LEADERS OF MUSIC INDUSTRY URBAN PLANNING & REAL ESTATE THE MUSIC CITIES COMMUNITY ACADEMIA WHAT IS SOUND DIPLOMACY? MUSIC & PLACE MAPPING TOOL The tool in action for Vancouver It also produces Our proprietary economic data mapping tool uses relating to the map, over 100 data points measuring the value to map all music and of music to the cultural infrastructure particular place. in a place. It can compare places, in real time, against four We have other places. developed an MVP and have used it in Brisbane, Vancouver and other cities. The Music & Place Mapping Tool Interface showing Brisbane CONTACT US CONTACT US GET IN TOUCH WE ARE SOCIAL Dr Shain Shapiro, CEO @SoundDiplomacy +44 (0)7910 173986 @sound_diplomacy [email protected] facebook.com/sounddiplomacy Jordi Puy, Chief Strategic Officer +34 662 368 490 www.sounddiplomacy.com [email protected] #musiccities OFFICE LOCATIONS London, United Kingdom Barcelona, Spain Berlin, Germany CONTACT US.

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BRAZIL Study 1
SOUND DIPLOMACY IS THE LEADING GLOBAL MUSIC EXPORT AGENCY Sound Diplomacy is a multi‑lingual export, research and event production consultancy based in CONSULTING London, Barcelona and Berlin. Export Strategizing We draw on over thirty years of Planning & Development creative industries experience Brand Management to deliver event and conference Workshop Coordination coordination, world‑class research, Market Research export strategy and market & Analysis intelligence to both the public and Teaching & Strategic private sector. Consulting We have over 30 clients in 4 continents, including government ministries, music and cultural EVENT export offices, music festivals and SERVICES conferences, universities and more. Conference We work simultaneously in seven Management languages (English, Spanish, Event Production Catalan, German, French, Greek, Coordination Danish). & Logistics SOUND DIPLOMACY ACTIVE EVENTS BRAZIL STUDY 1. INTRODUCTION THIS RESEARCH AIMS TO IDENTIFY HOW THE 1.1. WORLD MUSIC CONCEPT MUSIC BUSINESS AND MARKET WORKS IN BRAZIL, SPECIFICALLY IN THE CASE OF WORLD MUSIC. THIS IS IN ORDER TO UNDERSTAND AND LEARN ABOUT The complexity starts with the very concept of “World THE EXISTENCE OF MUSIC FESTIVALS, VENUES AND Music” (Música do Mundo - in Portuguese). There is no CULTURAL CENTRES THAT MIGHT BE SUITABLE clear definition, even among music professionals, about FOR INTERNATIONAL ARTISTS, AS WELL AS PUBLIC what is actually considered world music in Brazil. For OPENNESS AND INTEREST, AND THE SPACE AND some, it represents everything that is not sung in English, ATTENTION GIVEN BY THE MEDIA TO THESE FORMS OF or which comes from the United States or the UK, or is MUSIC FROM ABROAD. not rock, pop or jazz; but overall, it is felt that the term does not help to understand what kind of music is being talked about, and some find that it can carry even a Programmers, producers, journalists and consultants prejudiced perspective.
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748 SOUND DIPLOMACY Music Cities Guide V7.Indd
HOTEL TOWN HALL THE MUSIC CITIES MANUAL YOUR COMPREHENSIVE GUIDE TO BUILDING MUSIC CITIES COPYRIGHT INFORMATION CONTENTS © Sound Diplomacy 2019 Sound Diplomacy 114 Whitechapel High St London E1 7PT www.sounddiplomacy.com PART 1 No reproduction or copying of this work is permitted Music Cities: Your Manual .................................................................................................. 1 without written consent of Your Music ........................................................................................................................ 2 the authors. Executive Summary ........................................................................................................... 4 Sound Diplomacy wishes Who Does Your Music Policy Impact? ................................................................................ 7 to thank all our clients, colleagues and friends who Who Is Responsible For Music Policy In a City? ................................................................. 8 contributed to this report The Music Cities Method ................................................................................................. 10 and to spreading the ‘music cities’ gospel around the PART 2 world. There are too many to thank; you know who you are. How Do You Start? The 13 Indicators of a Thriving Music Policy ...................................... 10 Thank you. #1 Music Is Infrastructure: Develop a Policy .................................................................... 12 #2 Understand Your Environment: Asset
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Sound Diplomacy Is the Leading Global Music Export Agency
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Music Cities Arizona
OUR MUSIC CITY STRATEGY PROPOSAL FOR THE MARICOPA ASSOCIATION OF GOVERNMENTS PREPARED BY Sound Diplomacy INTRODUCTION Music City Strategy This set of ideas is presented to Maricopa Association of Governments to provide an introduction to Music City Strategies and explain how Sound Diplomacy's services can help to develop the Greater Phoenix region and State of Arizona as a leading Music environment. Sound Diplomacy are the leading global advisors on music cities and market development. As strategists for cities, developers, large private sector organisations and governments, Sound Diplomacy provides cutting edge research and market expertise in placing music and music business strategy in city, urban and development plans. Sound Diplomacy works in both the public and private sector, simultaneously in 20 countries for a number of governments (local, regional and national), music conferences, economic development agencies, arts councils, chambers of commerce, universities, export offices, festivals, brands and record labels. 1 WHAT IS A MUSIC CITY STRATEGY? The term "Music City" (or ‘Music Cities') is becoming widely used in cultural communities and has penetrated the political vernacular in many cities around the world. Once identified solely with Tennessee' s storied capital of songwriting and music business, Nashville, Music City now also describes communities of various sizes that have a vibrant music economy which they actively promote." Since late 2013, when a report commissioned on the future of live music in Adelaide, South Australia questioned the role of music in economic development and cultural placemaking, the term has developed its own trajectory, ending up in events (our Music Cities Convention), promotional campaigns and economic impact assessments.
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Cultural Diplomacy Harmonizing International Relations Through Music
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Artist Management and Music Export - a Concise Overview a Sound Diplomacy Seminar & Masterclass
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4A244eja1ei256pa977n 157495
INDEX PrimaveraPro 2016__________________________________________________________________________________________ 2 Primavera Sound in numbers______________________________________________________________________ 4 Statistics______________________________________________________________________________________________________________ 6 Participants________________________________________________________________________________________________________ 10 PrimaveraPro 2016 Programme________________________________________________________________ 15 Reports________________________________________________________________________________________________________________ ! Showcases__________________________________________________________________________________________________________ 46 Press Clippings_________________________________________________________________________________________________ 4! Collaborators_____________________________________________________________________________________________________ 63 1 #$$%&'()* T+#$,* CONNEC(* ENG'-)* P.'/* B1#.2* LAW/ER UP* SCR))$ 4 Centre o5 Contemporar6 Culture o5 Barcelona (CCC08 9useum o5 Contemporar6 Art o5 Barcelona (9AC0'8 Parc del F;rum 4 :rom 1st to 5th June 2016 PrimaveraPro wrapped up its seventh edition having recorded an attendance o5 3581 accredited pro5essionals* from 54 di=erent countries* who from 1st June to 5th June in Barcelona discussed the present and future o5 the music industr6* built bridges between continents and en>o6ed live music b6 some fort6 artists coming from
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WORD! CONFERENCE the WIRELESS Hifi SYSTEM FILL YOUR HOME with MUSIC
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787 SOUND DIPLOMACY A4 Cardiff Report V8
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