WORD! CONFERENCE the WIRELESS Hifi SYSTEM FILL YOUR HOME with MUSIC

DAS PROGRAMM / THE PROGRAM WORD! CONFERENCE THE WIRELESS HiFi SYSTEM FILL YOUR HOME WITH MUSIC

EDITORIAL BERLIN MUSIC WEEK

BERLIN MUSIC WEEK, 3.–7. SEPT. 2014

Dear guests,

Welcome to the 5th Berlin Music Week! We’re looking forward to sharing with you this new and constantly evolving event, which has become an indispensable part of the Berlin music scene.

We would like to thank you for wanting to be part of it and for taking an interest in our work, which has been made possible by our fantastic team within Germany and abroad. We can guarantee that you won’t just have a huge amount of fun, you’re sure to also take away lasting impressions and inspiration for your future work.

In the true spirit of this city, we’ve taken the soundtrack of the movie “everything was better in the old days” and tossed it in the bin. Instead, we set out to look for – forgive the megalomania, it’s part of it all – the future of music. We found what we were looking for in the hundreds of artists who applied for the Berlin Music Week. They will be hitting our stages at the award shows, the showcase festival First We Take Berlin, and the Berlin Fes- tival, as well as on trucks, rooftops or in the streets for the new First We Take the Streets.

We also found the future of music in another kind of band –the startup companies that are bringing change and innovation to the music industry, opening up new possibilities. After last year’s successful premiere, we will be presenting the Music Start Up Corner 2014 featuring the best international business ideas. The Music Hack Day is going to create the kind of momentum that can be found somewhere between ingenuity and secret science. The new major players of the music industry will be part of it, as they share our aspiration to “hack out” new ideas during the Berlin Music Week.

The future is also in the hands of the recorded industry, which has played a prominent and increasingly international role during the Indie Days at the Berlin Music Week. De- spite the financial challenges faced in the last few years, the industry remains a motor of innovation, helping to encourage young artists, develop talent and create digital marketing channels. This is partly how our slogan “Music Released” came about – after all, music has been, and continues to be, released. Plus, music is breaking away from its physical constraints, with all of the risks and opportunities that this process involves.

This 5th Berlin Music Week is actually going to be the last of its kind. The project is to be handed over to the Musicboard Berlin for a new beginning. While it’s easy to start feeling a sense of regret when it comes to difficult decisions like this one, it’s important to remember that every end is a new beginning. We would like to wish the Berlin Music Week all the very best for the future, and wish you, our guests, a terrific time in Berlin!

4 EDITORIAL VUT INDIE DAYS

VUT INDIE DAYS

The VUT INDIE DAYS have already established themselves as Germany´s essential event for recorded music. For three days, Postbahnhof Berlin will become a meeting place for the entire independent music industry offering great opportunities to connect with Ger- man and international independent companies. The VUT Indie Days are for the second time part of Berlin Music Week and encompass a broad range of events: Committees and plenums will be meeting internally under the heading PARLIAMENT on 3 September. The panels and presentations as part of the WORD! conference will cover relevant topics and current challenges for independents. Keynotes by internationally renowned speakers of the independent music industry are also part of the program as well as interactive parts like the matching sessions and workshops, which will bring together music companies. Additionally, VUT members will be part of the PRODUCT MARKET of Berlin Music Week and will present their products in the B2B section of Postbahnhof. The events are symbioti- cally linked with those of the other partners of Berlin Music Week; their planning was closely coordinated and all activities on 4 and 5 September 2014 in Postbahnhof are open without restrictions to all delegates.

Last but certainly not least: After the successful premiere of the VIA! VUT INDIE AWARDS last year, VUT will once again celebrate independent artists and companies. On the evening of 5 September, the VIA! VUT INDIE AWARDS will be awarded in six categories based on quality and not on sales figures. Last year Otto Normal (Best Newcomer), Modeselektor (Best Experiment), DJ Koze (Best Album), City Slang (Best Label) and Kid Kopphausen (Best Act) won an award. If you want to know this year´s winners, just come to the award show!

5 CONTENTS

INHALTSVERZEICHNIS CONTENTS

Editorial...... 4+5 Impressum / Imprint...... 7 Services...... 8-9

WORD! CONFERENCE...... 12 Conference day 1...... 12 Conference day 2...... 53

LAGEPLAN...... 56+57

SPECIALS...... 86 Most Wanted: Music...... 86 Africa Music Convention...... 90 Switzerland at Berlin Music Week...... 91 Music Hack Day...... 93 Music Start Up Corner...... 94

VUT INDIE DAYS...... 97 VUT-Workshops...... 97 VUT-Meeting Sessions...... 98 VUT-Products...... 99 VIA! VUT Indie Awards 2014...... 100 The VUT Shout Outs...... 101

SPECIALS...... 102 Berlin Music Week Market...... 102 Showcase festival First We Take Berlin...... 106 Premiere: First We Take The Streets...... 107 New Music Award 2014...... 108

PARTNERS...... 110+111

6 IMPRINT

IMPRESSUM IMPRINT

HERAUSGEBER Kulturprojekte Berlin GmbH Geschäftsführer Moritz van Dülmen Klosterstraße 68, 10179 Berlin www.kulturprojekte-berlin.de www.berlin-music-week.de Kontakt: [email protected]

TEAM WORD! NEWTHINKING + ALL2GETHERNOW Andrea Goetzke (Concept), Eric Eitel (Program Interactive Music & Music Hack Day), Anna-Lena König (Product market, Music Start-Up Corner), Daniela Bentrup (Program Coordinator), Susanne Eiswirt (Communications), Philipp Sachse (Speaker Management)

TEAM VUT Jörg Heidemann (Deputy General Manager), Katrin Bauer (Member Services), Robert Klamann (Project Coordinator VUT Indie Days/ VUT Indie Awards), Verena Blätter- mann (Head of Communications & Public Affairs)

TEAM BERLIN MUSIC WEEK Moritz van Dülmen (Managing director), Björn Döring (Head of project), Florian Wach- inger (Project coordination), Paul Cheetham (International business coordination), Tom- my Nick (Public relations & communications), Sarah Schwaab (Marketing & sponsoring), Saskia Klug (Online marketing, social media management), Anja Krauth (Custumer relationship management), Aminata Oelßner (Administration), Elisabeth Krämer (Vol- unteer management), Lisa Canehl (Assistant marketing), Anja Wagenblast (Assistant communications), Katharina Seeger (Assistant production), Anabel Acuna (Assistant project management), Pia Frizberg (Assistant costumer relations), Julia Gudzent (Pro- gram coordination First We Take Berlin), Klemens Wiese (Project management First We Take Berlin), Markus Fest, Diana Späth (beide Projektmanagement First We Take The Streets), Marc Feldmann, Eric Landmann, Matti Schmid, Karl Nowak (alle Zentralrat Mitte/Sponsoring)

DESIGN & LAYOUT BY Tobias Schmid (Monstergroovez.com)

7 SERVICES

SERVICES INTERNET / WIFI WIFI is available in the whole venue. BERLIN MUSIC WEEK HEADQUARTER There is no password needed for access. Postbahnhof Straße der Pariser Kommune 8 10243 Berlin TAXI Taxi Funk Berlin +49 30 44 33 22 Main entrance: Funk Taxi Berlin +49 30 26 10 26 Am Postbahnhof/Mühlenstraße Quality Taxi +49 30 26 30 00 S-Bahn Station: Ostbahnhof Würfel funk +49 30 21 01 01 City Funk +49 30 21 02 02 Or use the taxi stand at S-Bahnhof Ost- BERLIN MUSIC WEEK ON YOUR SMARTPHONE! bahnhof. Get the official mobile application Ber- lin Music Week 2014 powerded by WiMP to get an overview of the conference pro- CARSHARING gramme and discover your (next) favourite If you want to use the carsharing options artist in the wide range of events! in Berlin, we recommend the app CARJUMP. The APP is available on the App Store or Google Play Store. Or scan the QR Code on the left. SHUTTLE SERVICE There will be a free shuttle service available on Thursday, September 4 and Friday, ACCREDITATION September 5. Please register for this ser- Accreditation at Postbahnhof is open from: vice at the Touralarm counter at the main Thu 09/04 8:00 am – midnight entrance. Fri 09/05 9:00 am – 8:00 pm Departure: Main entrance @ Postbahnhof Times: Thu & Fri 9:00 am – midnight. INFO HELP DESK Berlin Music Week info + help desk at Postbahnhof is open from: FWTB SHUTTLE SERVICE Thu 09/04 9:00 am – 8:00 pm From Thu 09/04 to Fri 09/05, you can Fri 09/05 9:00 am – 7:00 pm use our free shuttle service to join First We Take Berlin festival venues.

COAT CHECK / LOST & FOUND / HEADPHONES Point of departure: Thu 09/04 8:00 am – 8:00 pm Straße der Pariser Kommune Fri 09/05 9:00 am – 8:00 pm Times: 6:00 pm – midnight

Stations: - Schlesisches Tor - Warschauer Str./Mühlenstr. - Postbahnhof

8 SERVICES

PARKING ECHO BÜCHER POP-UP-BOOKSTORE Special parking rates in the o2 World car Accompanying the WORD! conference park. and workshop program is a book store on Berlin Music Week trade visitors can use the 1st floor of Postbahnhof. This service the o2 World car park for 5 euros per day. is organized and compiled by the bookstore This offer is valid from September 3-5 Echo Bücher. Here you can read and buy 2014. To receive these special rates, a del- music related magazines and books. Our egate badge must be shown when paying at speakers will display their publications the office at the main entrance of the car there as well. So it’s worth dropping by! park. It is not necessary to use the pay stations. The car park office is open between 7:00 am and 8:00 pm, the car park is open DELEGATES BAR 24 hours. For all other visitors, the normal FluxBau is the central meeting point for rate applies (2 euros per hour, with a maxi- delegates during the evening showcases on: mum of 30 euros daily). Thu 09/04 midnight – open end Fri 09/05 midnight – open end Address: o2 World Car Park Address: Helen-Ernst-Str. 4 FluxBau, Pfuelstr. 5, 2nd Entrance 10243 Berlin U-Schlesisches Tor A welcome drink is waiting for you! Basement Car Park Berlin Ostbahnhof Entry: Stralauer Platz/Am Ostbahnhof Daily: 4 euros WRISTBAND, BADGE & CAPACITY The Berlin Music Week wristband grants access to the designated conference areas, BIKE RENTAL First We Take Berlin venues and New Mu- Prefer to get around by bike? It’s possible sic Award. with Yaam-Bike. Either for 2 hours (5 eu- As some venues are open to both profes- ros) or a whole day (10 euros). The bikes are sionals and festival visitors, it can occur out the front of the main entry. that a venue reaches its maximum capacity and access can be denied.

FREE WATER SHUTTLE On Thu 09/04 + Fri 09/05 you can use our OTHER SERVICES free water shuttle over the river Spree. CASH MACHINE Point of departure: landing pier in front Several inside the station S-Bahnhof Ost- of the o2 World. Point of arrival: FluxBau bahnhof (Reisebank, Ground Floor next to (Delegates Bar). Café Berlin)

This service is brought to you by the o2 PHARMACY World and FluxFM and runs from 6:00 pm Inside the station S-Bahnhof Ostbahnhof – midnight (next to Play-Off Sports Bar)

9 Eurosonic Noorderslag 14/15/16/17 January 2015 Groningen, NL

AGENDA WED JAN 14 European Border Breakers Awards European Festival Awards the european music platform Eurosonic festival THU JAN 15 Conference Eurosonic Noorderslag is the key exchange and networking plat- Eurosonic festival form for European music, with a proven track record for helping European Innovative Production Fair & Conference (EPIC) new acts break into the international music scene. Selling out FRI JAN 16 each year Eurosonic Noorderslag attracts over 3,200 delegates, Conference Eurosonic festival including 400 international festivals. Eurosonic Noorderslag European Innovative Production Fair presents showcases by more than 300 acts and a conference & Conference (EPIC) SAT JAN 17 programme featuring 150 panels, keynote speakers, interviews, Conference workshops, dinners, pitches, parties and meetings on the latest Noorderslag festival European Innovative Production Fair developments in the international music, media, production and & Conference (EPIC) interactive industry rates Medium rate € 275,- Deadline October 2 Eurosonic Noorderslag has been responsible for kick-starting the Late rate 315,- Deadline December 12 € careers of European acts like Ásgeir, Benjamin Clementine, Birth of Joy, Walk up rate € 380,- From December 13 onwards Coely, Emilie Nicolas, Ewert and the Two Dragons, George Ezra, Hozier, Saturday only pass: Jaakko Eino Kalevi, Jungle, Kadebostany, Larry Gus, Mighty Oaks, Milky Medium rate € 120,- Deadline October 2 Late rate € 135,- Deadline December 12 Chance, MØ and Royal Blood. Walk up rate € 150,- From December 13 onwards

D O 4 . 9 . THU 9/4 GERMAN 10:00–11:15 GR. FRITZCLUB

KEYNOTE

KONFERENZ-OPENING FÜR ALLE DELEGIERTEN, MIT KAFFEE UND CROISSANTS

Bei einer Mischung aus Keynote und Talk werden die Säulen der Konferenz WORD! aus verschiedenen Perspektiven vorgestellt. 10:45- 11.15 Tim Renner (Staatssekretär für Kul- tur), Impulsvortrag: Kulturpolitik und Popmusik

MODERATION Nina Sonnenberg (ZDF Kultur, BR Zündfunk, FM4) SPEAKERS Dieter Meier (Yello), Ulrich Schmitz (CTO Axel Springer Verlag), Tina Funk (CEO Vevo) und Tim Renner (Staatssekretär für Kultur)

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 9:00–17:45 C3

IMPULSKONFERENZ POPFÖRDERUNG INVITATION ONLY

Der aktuelle Stand der Popförderung in Deutschland steht auf der Tagesordnung der Im- pulskonferenz, die gemeinsam vom Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes und der Initiative Musik veranstaltet wird. In drei Workshops »Export«, »Agenda Popularmusikförderung« und »Format:Bühne« werden Bedarfe, Angebote und Entwicklungen diskutiert.

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 10:00–16:30 GARAGE DYNAMIC MUSIC PRODUCTION

TAKE YOUR MUSIC PRODUCTIONS INTO THE NEXT GENERATION Learn how to create generative music in this unique 1-day workshop, aimed at collaborations between musicians and programmers.

WHAT’S COVERED IN THE WORKSHOP? The workshop will cover all topics required to write, finish and distribute a piece of generative music, from the conceptual to the technical.

SPEAKERS Yuli Levtov (Reactify)

12 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 10:30–11:00 C1 MUSIKER_INNEN LOUNGE: MESSEGUIDE UND VORSTELLUNG DER ORGANISATIONEN

Die Berlin Music Week ist vor allem als Konferenz für Businessvertreter bekannt. Doch auch für Musikerinnen und Musiker hält das Branchenevent interessante Workshops und Angebote bereit. Welche das sind? Wir sagen es euch!

SPEAKERS Matthias Krebs (DigimediaL_musik), Olaf Möller (Clubcommission Berlin e.V., LiveKomm, Music Pool Berlin)

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 10:30–13:00 WS1

NARIP MUSIC SUPERVISOR SESSION MIT MILENA FESSMANN

Auch die in den vergangenen Jahren enorm erfolgreichen Music Supervisor Sessions in Zusammenarbeit mit NARIP finden erneut statt. In diesem Jahr in einer »German Edi- tion«. Die NARIP Music Supervisor Sessions präsentieren Milena Fessmann/Cinesong (arbeitet u.a. für Wim Wenders, Detlev Buck, Anton Corbijn) und Gerrit Winterstein von White Horse Music (Jung von Matt Group). Beide sind derzeit aktiv auf der Suche nach neuer Musik für laufende Projekte.

Teilnehmer der NARIP Music Supervisor Sessions werden im Voraus detailliert bzgl. der von den Supervisoren gesuchten Musik gebrieft und haben die Möglichkeit, ihre Musik live zu pitchen und direktes Feedback zu erhalten. Auf diese Weise konnten bereits mehr als 50 Teilnehmer der NARIP Music Supervisor Sessions Musik in Filmen, Werbung und Games platzieren.

SPEAKER Milena Fessmann (radioeins/rbb, Cinesong)

13 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 11:00–12:00 FRITZ 1 DIGITAL MUSIC TRENDS PODCAST LIVE AT BERLIN MUSIC WEEK

Join us for a live recording of the Digital Music Trends podcast where we’ll discuss the latest news in the digital music industry and chat about some of the key themes that will be explored during the WORD! conference at Berlin Music Week.

HOST Andrea Leonelli (Digital Music Trends) SPEAKERS Michael Krause (Deezer), Janine Wülker (finetunes), Phiona Okumu (Afripopmag)

D O 4 . 9 . THU 9/4 GERRMAN SPOKEN 11:00–12:00 C1 MUSIKER_INNEN LOUNGE: IN DIY STRUKTUREN PROFESSIONELL ARBEITEN

Akteure, die schon seit vielen Jahren in DIY Strukturen arbeiten, diskutieren aus verschiedenen Perspektiven (Booking, Veranstalten, Finanzieren, Label) ihre Erfahrungen. Wie bringe ich selbst meine Platte heraus, mache meine eigenen Veranstaltungen, buche meine eigene Tour – mit der Hilfe anderer Leute, aber selbstbestimmt und ohne mich von großen Firmen und Akteuren abhängig zu machen? Wie kann ich selbstbestimmt arbeiten, ohne von den ganzen Aufgaben völlig überfordert zu sein? Wie funktioniert die Arbeit in Netzwerken, wie hilft man sich gegenseitig? Wie funktionieren DIY Strukturen, und was bedeutet das überhaupt? DIY muss nicht nur aus der Not heraus am Anfang einer Karriere stehen, sondern kann auch eine nachhaltig funktionierende Entscheidung für eine selbstbestimmte Arbeitsorganisation sein.

Im Anschluss stehen die PanelistInnen für Nachfragen und Einzelgespräche zur Ver- fügung. Zudem laden wir einige Digital-Plattformen ein, die Dienstleistungen für DIY MusikerInnen und Leute, die mit ihnen zusammenarbeiten, anbieten.

SPEAKERS Kevin Gehrmann (Lizzar), Sebastian Hoffmann (Music Pool Berlin), Konrad Lauten (Inkubato), Christina Otto-Sauer (JSMarketing/ QQ5 The Label by JSM), Me- lissa Perales (M:Soundtrack), Sebastian Wolter (melino Label Management), Jorin Zschi- esche (recordJet), Lars Lewerenz (Audiolith), Robert Witoschek (Music Pool Berlin)

14 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 11:00–12:00 WS2 FREE OPEN AIRS IN BERLIN – GEPLANTES CHAOS?

Immer öfter werden unsere geliebten, kleinen, spontanen und kostenlosen Partys im Park frühzeitig aufgelöst, denn sie werden aufgrund von Lärm und Müll in eine kriminelle Ecke gestellt. Dabei leisten Free Open Airs einen wichtigen, innovativen und niedrigschwelli- gen kulturellen Beitrag zur Kreativhauptstadt Berlin. Die Clubcommission Berlin e.V. setzt sich im Rahmen des vom Musicboard geförderten Projekts »Pop im Kiez – Toolbox« z.B. durch Runde Tische, Beratung und Weiterbildungsmodule, wie dem in Koopera- tion mit der IHK entstandenen »Veranstalterpass«, für den Erhalt von Free Open Airs ein. In einem Workshop mit Veranstaltern werden die Erfahrungen der letzten Monate ausgewertet und festgestellt, auf welche Art der Austausch mit der Polizei, Behörden und der Politik weiter vorangetrieben werden kann, welche Handlungsoptionen es gibt und welche weiteren Bedarfe bestehen.

MODERATION Lutz Leichsenring (Vorstandsmitglied Clubcommission Berlin e.V.) SPEAKERS Malena Medam (Clubcommission Berlin e.V., Projektmanagement ’’Pop im Kiez – Toolbox”), Thomas Scheele (Kulturersatz e.V.), Jürgen Schepers (IHK Berlin Branchenkoordination Kreativwirtschaft)

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 11:15–11:45 FRITZ 2

KEYNOTE VUT INDIE DAYS

Charles Caldas, the CEO of the global rights agency Merlin, which represents many of the world’s leading independent labels, will give a keynote speech covering the results of the recent member survey undertaken amongst its over 600 members in 41 countries. He will also talk about Merlin in general and illustrate the future developments in an ever- changing market. Merlin clearly represents the most valuable basket of recorded music rights outside of the three major labels, reflecting a share in excess of 10% of the global and US digital music markets, with much higher shares in markets where English is not the first language, reflecting the importance of independent investment in domestic repertoire around the globe.

SPEAKER Charles Caldas (Merlin)

15 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH 11:45–12:45 FRITZ LOUNGE DEFINING THE ULTIMATE HOME MUSIC EXPERIENCE BY SONOS

We live in a post-consumer electronics world. When you invest in a product, you are making a transaction towards an experience, not an object in itself. Music lovers are saturated with choice, making finding new music a challenge. Meanwhile, artists must navigate an increasingly complex media landscape to reach new audiences. How can we reduce the barriers between music lovers and music; artists and their audience? How can we create new and deeper connections to music through better products and services? How might data influence the music industry and music listeners? What new types of user experiences do we need to create and facilitate better connections between artists and fans? From the artist perspective, it would be interesting to explore questions as what do they think people wants from music nowadays and the role of musicians in the community. How is technology contributing to give artists creative freedom? Are artists today more in control of their own music and distribution? How are new media and music services re-shaping their relationships with fans?

SPEAKERS PHOX (Band), Katja Lucker (Musicboard Berlin), Tim Exile, Ben Chapman (BBC Radio 1), Arno Kammermeier (BookaShade), Yasser Rashid (Sonos)

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 12:00–13:00 FRITZ 1

LABEL 3.0

Das unabhängige Musiklabel ist viele Jahre die Keimzelle der unabhängigen Kün- stlerentwicklung gewesen. Doch wie ist das 2014 – funktioniert das noch? Was sind die aktuellen Entwicklungen? Braucht und gibt es Überlebensstrategien? Wie funktioniert Künstleraufbau und welche neuen Modelle gibt es? Wie gehen Labels mit neuen Markt- teilnehmern um? Was sind aktuelle Herausforderungen? Und nicht zuletzt: Woher kom- mt denn bloß das liebe Geld? Diese und weitere Fragen werden die Panelteilnehmer_in- nen aus verschiedenen Perspektiven diskutieren.

MODERATION Jörg Heidemann (VUT) SPEAKERS Andreas Gutjahr (Our Label Records/Knowtheirname), Petra Husemann Renner (Motor Music), Fritz Krings (Peripherique), Thorsten Lütz (Karaoke Kalk)

16 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 12:00–13:00 FRITZ 2 DATA MINING MUSIC

The mining of big data has transformed fields as diverse as advertising, finance and medi- cine. In this demo-laden talk Paul Lamere explores how we can use mega-scale music data to help people explore, understand and even create new music.

SPEAKER Paul Lamere (The Echo Nest at Spotify)

D O 4 . 9 . THU 9/4 GERMAN & ENGLISH SPOKEN 12:00–13:00 C2 WHEN TEENAGE MUSIC FANS ARE YOUR AUDIENCE

Many teenagers use different channels and media than adults to listen to music and participate in pop culture. How do music and media user statistics actually look like when you single out the 11 – 19 year olds? And what specifics do music and video producers take into consideration when creating for a very young target group? What kind of media do they use, how do they address young people, what are their channels of interaction with fans? What do they know about listening preferences, mainstream and subcultures, tastes and attitudes of young people today? What kind of problems can arise and how to deal with them? This panel discusses experiences of working with teenage audiences – from the perspectives of political education, video shows, and music – and with the outcomes of a recent study on music user behaviour among teenagers.

SIMULTANEOUS TRANSLATION GERMAN/ENGLISH

HOST Christoph Schrag (fritz/rbb) SPEAKERS Shigs Amemiya (iMusician Digital), Thomas Krüger (Bundeszentrale für politische Bildung/bpb), Carsten Kollmus (Joiz)

17 Biz Buzz Berlin

Wir wissen, was läuft.

Das Branchenmagazin Noch mehr Hintergrund, Fakten und Trends im Heft. Wöchentlicher Charts Service. www.musikmarkt.de

Wir wissen, was läuft.

Das Branchenmagazin Noch mehr Hintergrund, Fakten und Trends im Heft. Wöchentlicher Charts Service. www.musikmarkt.de

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 12:00–13:00 WS2 NORDIC PLAYLIST

The Nordic Playlist is a new way to discover the most exciting sounds in the Nordic region. Every week, a trusted artist or tastemaker compiles a 10-track playlist consisting of two of their favourite tunes from each of Denmark, Finland, Iceland, Norway and Sweden which users can then stream on Deezer, Spotify or WiMP. Users can also access recommended new artists, the Nordic Top 10 chart, and last but by no means least, spe- cially created DJ mixes from the region’s most prominent music makers. Editor Francine Gorman will present the concept and functions of the Nordic Playlist, and then invite participants to join a discussion about the use of curation on websites, the benefits of such services for artists and best practices when it comes to promoting music through streaming services.

SPEAKER Francine Gorman (Nordic Playlist, Ja Ja Ja)

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 12:00–13:00 C1 MUSIKER_INNEN LOUNGE: PROMO UND PR-KONZEPTE

SPEAKERS Jonathan Bouchard (meinplattenvertrag.de), Björn Köhler (bangup bullet), Berthold Maß (Bandbüro Berlin)

20 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN 13:15–14:00 FRITZ LOUNGE GIGMIT.COM – LIVE ERLEBEN

Im Workshop erläutert Gründer und CEO Marcus Rüssel, wie gigmit.com Booking ein- facher, schneller und besser macht. Über die Online-Plattform lassen sich in wenigen Schritten tausende erfolgreiche Künstler aus aller Welt und allen Genres finden, kontaktieren und direkt buchen. Der Workshop wendet sich an alle Veranstalter – ob Club, Festival oder Corporate Event Manager. gigmit.com bietet kostenlos smarte Lösungen für Veranstalter und stellt diese anhand konkreter Anwendungsfälle step-by-step vor. Über 7.000 Künstler und 1.000 Veranstalter aus aller Welt nutzen gigmit.com bereits für ihren Erfolg. gigmit macht live besser.

SPEAKER Marcus Rüssel (gigmit.com)

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 13:45–16:15 WS1

NARIP MUSIC SUPERVISOR SESSION MIT GERRIT WINTERSTEIN

SPEAKER Gerrit Winterstein (White Horse Music)

21 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN 14:00–14:05 FRITZ LOUNGE DIGITAL DIALOGUE: ARTISTS, THE CREATIVE INDUSTRY & POLITICS

BEGRÜSSUNG

SPEAKERS Volker May (IMMF). Gudrun Schweppe (Google)

D O 4 . 9 . THU 9/4 ENGLISH 14:00–14:30 W i MP LOUNGE GIVE LIFE BACK TO MUSIC HIFI MUSIC STREAMING DRIVES PASSION FOR MUSIC AND INCREASES WILLINGNESS TO PAY

The huge amount of new music and the unlimited availability across all formats may cause music to be devalued by its own existence. We will show you how heavily curated quality music drives the passion for music and increases the willingness to pay. Let’s take a look back to the golden age of record stores, and the position of the clerk behind the desk. What was lost in the transition between physical and digital music, and what has been achieved?

Inspired by last years track “Give Life Back To Music” by Daft Punk, Sveinung Rindal from WiMP will divine the future of listening – not in the sense of background sounds or the constant stream of music in shopping centers, but more in the traditional way of listening to high quality records through modern equipment. As the consumption of music rises, it is interesting to see how HiFi music streaming differentiates from low-quality superficial noise.

SPEAKER Sveinung Rindal (WiMP Music)

22 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 14:00–15:00 WS2

TRÄUME WERDEN BERECHENBAR? EIN WORKSHOP VON MUC.X

Durch die Digitalisierung ist die Musikwirtschaft vielfältiger denn je geworden. Die Ver- tragsbeziehungen zwischen Label und Vertrieb, aber auch zwischen Label und Künstler unterliegen einer steten Veränderung. Nach dem Motto „Bauchgefühl ist gut, Planung und Kontrolle sind besser” hat der VUT gemeinsam mit rmc vier speziell auf die Musik- wirtschaft abgestimmte Tools (Projekt-/Businessplan-Rechen-Tool, Businessplantext- Tool, Erlös-Tool, Projektbewertungs-Tool) entwickelt, deren Funktionsweisen präsenti- ert werden.

SPEAKER Raimund Franken (rmc medien + kreativ consult GmbH)

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 14:00–15:00 FRITZ 1 A DESIGNER’S GUIDE TO MUSIC PRODUCTS HD/HQ PREMIERE

Currently working on, or thinking of building a music product? This talk is for you. Over the last eight years, product designer Hannah Donovan has worked with Last.fm, The Echo Nest, This Is My Jam, Drinkify and MTV. In this session, she’ll be your guide to designing for one of the most crowded spaces in the tech biz, online music.

From the general, like how to position your brand – to the very specific, like messy metadata, (what!?) as well tips and tricks on designing for playback, discovery and social connections, Hannah will tell all. Parental advisory, explicit content.

SPEAKER Hannah Donovan (This Is My Jam)

23 www.zitty.de Abo-Hotline: (030) 29021-504

MUSIC SCORING STUDIOS unique complex of studios prepared for the production [of all types of music.

SOUND STAGES three fully equipped sound stages suitable for the production [of concerts, live recordings, films, and music videos.

SOURCE CONNECT PRO TECHNOLOGY the studio can be used for remote recording, [synchronized with the image, in a live connection. © Patrick Raczek

Alvernia Studios Contact: Warsaw Office Nieporaz 117 ul Ferdynanda Wspaniałego 1 Daria Druzgała - Music Producer BUW ul. Dobra 56/66 32-566 Alwernia, Poland e-mail: [email protected] 00-312 Warszawa, Poland 14 Tage Nachtleben. e-mail: [email protected] phone: +48 723 999 008 e-mail: [email protected] Und was sonst noch so passiert. www.alvernia.com

xxxx_Berghain_148x210.indd 1 05.08.14 15:07 www.zitty.de Abo-Hotline: (030) 29021-504

MUSIC SCORING STUDIOS unique complex of studios prepared for the production [of all types of music.

SOUND STAGES three fully equipped sound stages suitable for the production [of concerts, live recordings, films, and music videos.

SOURCE CONNECT PRO TECHNOLOGY the studio can be used for remote recording, [synchronized with the image, in a live connection. © Patrick Raczek

xxxx_Berghain_148x210.indd 1 05.08.14 15:07 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 14:00–15:00 FRITZ 2

LEGAL UPDATE 2014 – URHEBERRECHT, QUO VADIS?

Ein immer kleinteiliger Flickenteppich an Urteilen muss seit Jahren zusammenhalten, was die Digitalisierung vom guten, alten Urheberrecht übrig gelassen hat. Der Ruf nach Reformen ist groß, nicht nur wenn es um das Urheberrecht geht. Nach Jahren des Beobachtens aus der Deckung scheint der Gesetzgeber aufgewacht zu sein. Die Eu- ropäische Kommission hat 2014 eine Richtlinie erlassen und macht den Verwertungsge- sellschaften neue Vorgaben. Demnächst wird ebenfalls von der Europäischen Kom- mission ein Weißbuch veröffentlicht, das den gesetzgeberischen Weg im Urheberrecht vorzeichnen wird. Die Bundesregierung will sich konkret mit dem Haftungsrahmen der Provider auseinandersetzen und ein Gesetz erarbeiten, das offene Rechtsfragen um die WLAN-Haftung abschließend beantworten soll. Zuletzt hat der Europäische Gerichts hof eine Reihe wegweisender Urteile gesprochen und weitere Orientierung geliefert.

In einer spannenden Diskussion werden wir über die Auswirkungen aktueller Urteile sowie kommender Gesetze diskutieren und versuchen, einen Ausblick auf deren mögliche Auswirkungen für unabhängige Musikunternehmen zu geben.

MODERATION Reinher Karl (Beiler Karl Platzbecker & Partner, VUT) SPEAKERS Charlie Phillips (Worldwide Independent Network), Judith Steinbrecher (BIT- KOM e.V.), Dr. Alexander Welp (GEMA), Heiko Wiese (Spitzenorganisation der Film- schaft (SPIO) e.V.)

26 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 14:00–15:00 C1 MUSIKER_INNEN LOUNGE: VINYL COMEBACK

Vinyl liegt voll im Trend. Nachdem in 2012 erstmals wieder eine Million Schallplatten in Deutschland abgesetzt wurden, steigerte sich die Anzahl in 2013 sogar auf 1,4 Millionen Stück. Das markiert den höchsten Stand seit 1992. Immer mehr Künstler bringen ihre neuen Songs auch auf Vinyl raus. Fans sehen in der Schallplatte nicht nur den Sammlerw- ert sondern verstehen sie als wertvolles Gesamtkunstwerk mit ihrem Cover und Artwork. Im Gegensatz zu einer CD ist eine Vinylscheibe zudem haltbarer und sicherer, subjektiv gesehen auch weicher und wärmer im Klang. Die Berlin Summer University of the Arts greift diesen Trend auf und präsentiert im Rahmen ihres Seminars “DigiMediaL_musik: The Business of Music in Germany” die Vertreter von drei renommierten Berliner Schall- plattenherstellern, die ihre Dienstleistungen vorstellen und Fragen rund um das Thema Vinyl beantworten.

MODERATION Dagmar Rumpenhorst-Zonitsas (Universität der Künste Berlin) SPEAKERS Rainer Maillard (Emil Berliner Studios), Silke Maurer (Handle With Care), Bernd Oprach (Discpartner), Sven Seibert (Discpartner), Raik Hoelzel (Handle With Care)

27 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 14:00–15:00 CABUWAZI SWITZERLAND – LAND OF FESTIVALS

Switzerland has the highest number of festivals per capita in the world. A presentation with background information about some of the most important Swiss festivals.

SWISS BUSINESS MIXER – ZURICH MEETS BERLIN Despite its smallness, Switzerland is an important market for German and European artists. With its high number of festivals and concert venues, it will be interesting to discuss how this small market works and how it survives – with a special focus on the question, how European artists can profit from these special circumstances.

In a first panel »Switzerland – Land of Festivals«, Swiss festival bookers will present their strategy and give an inside view of their event. In a second panel called »Meet the Zurich Club Scene«, a row of promoters will discuss the importance of the music scene for Zurich and the interaction with their Berlin partners. After the two panels, there will be live sets by the very unique artist »OY« and the band »WOLFMAN« (both also performing at the m4music night at Postbahnhof). A famous Swiss cheese Raclette will be served, giving a perfect surrounding to meet the Swiss and Zurich music business.

SPEAKERS Christof Huber (OpenAir St. Gallen, Yourope), Raphael Rogenmoser (Migros Genossenschafts-Bund), Philipp Schnyder (m4music, Swiss Music Export), Marion Meier (Zürich Openair), Rolf Zonner (Zürich Openair)

28 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH & FRENCH SPOKEN 14:00–16:00 C2 AFRICA MUSIC CONVENTION: CONVEYING THE MESSAGE THE SOCIO-POLITICAL ROLE OF MUSIC, LYRICS AND CONCERTS

MUSIC VIDEO PRESENTATION #1 // Biko Mutsaurwa 2:00pm – 2:30pm The music videos in this presentation represent the diverse fronts of cultural activism that hip-hop activists on the African continent are engaging in, giving voice to a generation that seeks freedom from oppression and exploitation.

DISCUSSION The Shoko Music Festival in Zimbabwe is striving for “social change and democracy“. The Berlin-based music label Springstoff claims: “We are saving the world!” Lyrics that comment on society and politics have a long tradition in many African countries. What is the potential of social influence through music and how can you make yourself be heard?

HOST Ruth Daniel (Agencia, Un-Convention) SPEAKERS Amaduo Fall Ba (Africulturban), Anna Gross (Springstoff), Faisal Kiwewa (Bayimba Cultural Foundation), Biko Mutsaurwa (Soundz of the South / African Hip Hop Caravan)

D O 4 . 9 . THU 9/4 GERMAN 14:05–14:15 FRITZ LOUNGE IS CONTENT REALLY KING? – DIGITAL CHALLENGES AND THE FIXATION ON NUMBERS

For labels and especially musicians the rise of Digital and Social Media has brought up some great new chances for creating, sharing, distributing and selling their music. In theory, a band from a small town in Bavaria could now grow a fanbase in Brazil. Sounds easy, if there wasn’t this big “BUT”. Undoubtedly labels and musicians are facing both new chances but also new challenges alike. Defining new ways of marketing, being creative, staying up-to-date about platforms – basically they need to wear more hats than ever before. And over all this looms a fixation on numbers. In Social Media it’s common word that content is king. So why are we so fixated on numbers like fans, followers and likes?

SPEAKER Matthias Brinkmann (Believe Digital)

29 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH 14:15–14:50 FRITZ LOUNGE TRANSPARENCY AND FAIRNESS IN THE DIGITAL MUSIC VALUE CHAIN

When it comes to the words “fair” and “transparent” there is always an ample scope for interpretation. Still, the players of the digital music value chain haven’t found a consen- sus what “fair” and “transparent” means when it comes to the artists’ remuneration. The panel will discuss how to put both constructs in more concrete terms and how creator’s needs can be met while understanding those of the other players. DOMUS, the German umbrella association for music creatives, will issue suggestions for a more effective imple- mentation of the German Copyright Act, “Urheberrechtskorb 2”. We can expect an interesting and controversial discussion.

HOST Olivier Toth (Rockhal Luxemburg) SPEAKERS Ronny Boldt (Boldt Berlin Künstler- und Konzertagentur), Betty Dittrich (Mu- sician/songwriter), Dr. Eberhard Kromer (DOMUS), Oliver Sittl (Believe Digital)

D O 4 . 9 . THU 9/4 GERMAN 15:00–15:25 FRITZ LOUNGE YOUTUBE’S MONETIZATION MODEL – WHAT’S IN IT FOR THE CREATIVE INDUSTRY?

Besides being a promotional or social video platform, YouTube can also be an important source of revenue. This presentation will give you a brief overview of YouTube’s business model, how to monetize your content and earn money for views, and finally how Content ID can help you to protect your rights and to claim UGC.

HOST Olivier Toth (Rockhal Luxemburg) SPEAKER Thomas Dreiseitel (Google)

30 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN 15:00–15:50 SPEED MEETING ZIRKELTRAINING MUSIKWIRTSCHAFT – BASIC

Im »Zirkeltraining Musikwirtschaft« können die Besucher der Berlin Music Week in 5-minütigen Sessions ihre brennendsten Fragen an bis zu zehn Top-Experten aus den Kernbereichen der Musikwirtschaft stellen, also Label, Verlag, Promotion, Booking, Urheberrecht und Co. Das Ganze in zwei Stufen: Auf Grundlagenlevel (Basic) und auf CEO-Niveau (Advanced).

BOOKING Ingo Bruns (Geschäftsführer Vagabond Village) DIGITALVERTRIEB Jorin Zschiesche (Geschäftsführer recordJet) FESTIVALS Björn Kagel (Booking & Management Immergut Festival) LABEL/A&R Christian Goebel (Labelmanager Motor Entertainment) MANAGEMENT Bastian Christ (Künstlermanagement [finiks] music) MUSIK TV Alex Eß (Head of Music tape.tv) RADIOPROMOTION Sarah Wächter (Geschäftsführerin s’läuft) STREAMING Paulus Yezbek (Label Relations Coordinator Spotify) VERLAG/A&R Lukas Pizon (Senior Manager A&R & Creative Sony/ATV)

31 E R A T T E A Networking

26 SEP4 201 E Showcase Festival D N E I A D L Trade Fair Conference Film Screenings Awards virtualWOMEX

Santiago de Compostela Galicia, Spain 22 — 26 October 2014 www.womex.com E R A T T E A Networking

26 SEP4 201 E Showcase Festival D N E I A D L Trade Fair Conference Film Screenings Awards virtualWOMEX

Santiago de Compostela Galicia, Spain 22 — 26 October 2014 www.womex.com CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 15:00–16:00 C1 MUSIKER_INNEN LOUNGE: GET A GIG BERLINS NEUE BOOKING PLATTFORMEN STELLEN SICH VOR

Live-Auftritte sind auch in Zeiten von YouTube & Co. immer noch unschlagbar, um sich als Musikerin oder Musiker einen Namen und eine Fangemeinde aufzubauen. Gutes Booking von Konzerten und Tourneen ist allerdings Schwerstarbeit – ganz besonders auf eigene Faust. Online-Plattformen und Netzwerke, in denen Künstlerinnen und Künstler Auftritte akquirieren können, gibt es mittlerweile einige. Auch die Fans selbst können so inzwischen das Booking ihrer Lieblingsband mitgestalten.

Die in Berlin ansässigen Bookingportale Gigflip, Gigmit und Stagelink sind eingeladen ihre Angebote vorzustellen und gemeinsam zu diskutieren: Was sind die Unterschiede zwischen den einzelnen Plattformen? Für wen eignet sich welche Plattformen? Ersetzen die neuen Online-Angebote das herkömmliche Booking?

HOST Matthias Krebs (DigiMediaL_musik) SPEAKERS Julian Buehler (Gigflip), Stephan von Rohden (Gigflip), Marcus Rüssel (Gig- mit), Nikolas Schriefer (Stagelink), Michael Schütz (Stagelink)

Europe’s leading digital, mobile and social ticketing solution

✓ over 14m tickets sold and used by over 80.000 events ✓ the only 360-degree ticketing solution proven to help you sell more tickets Sign up for your free account today

some of our clients that #sellmore

Ticketscript_148x105_ad.indd 1 18/08/2014 9:23 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 15:15–16:15 FRITZ 1 HOW TO BEST SUPPORT ARTISTS NOWADAYS? – ARTIST SUPPORT I

In the past years, pop culture has received increased attention by public culture funding bodies. Many musicians today search for funding opportunities (public and private money) to finance their next album or tour, rather than relying entirely on the market. In some cases, e.g. Zoolabs or RBMA, private money flows into training or publicity for upcoming artists.

In this panel, we bring together three innovative thinkers on artist support to share their visions and experiences on how best to go about helping musicians in the current economic and cultural settings. Is it about building and supporting infrastructures or pro- viding equipment, do artists need training and mentoring, or should we establish musician residencies (as in the fine arts)? How do we allow for artists’ time to create great pop music – low cost of living, increased entrepreneurial skills, a monthly stipend, or access to networks of collaborators? And do different forms of support make sense at different times in an artist’s career? How can future artist support programmes be structured, and which gaps need to be addressed?

HOST Alexandra Droener (Journalistin) SPEAKERS Anna Acquistapace (Zoo Labs), Katja Lucker (Musicboard Berlin), Vanessa Reed (PRS for Music Foundation) Europe’s leading digital, mobile and social ticketing solution

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 15:15–16:15 WS2 ✓ over 14m tickets sold and used HACKING THE BUSINESS MODEL by over 80.000 events THE MAKER MOVEMENT IN MUSIC – FROM HACKERSPACES TO MUSIC FAB LABS

✓ the only 360-degree ticketing solution Today the “makers“ exploring the intersections of traditionally separated domains and pro- proven to help you sell more tickets ducing their own musical experience with other like minded people by using new technology and social media, which creates new knowledge repositories for everyone. This learning- Sign up for your free by-doing in a social environment as well as sharing and re-using of musical ideas happens account today outside of the existing boundaries. If this will bring more joy and a bigger individual ful- fillment then listening to ready-made music, why should we buy or sell music in the future?

This leads to a disruption of the music creation and selling business model. But making music with anything and connecting creativity to all these new sensors should be open to everybody. While MusicTechFest brings together the pioneers, an easy-to-use technology platform should enable every creative person to use technology and tools, in the future some of our clients that #sellmore music fab labs. SPEAKER Steffen Holly (Fraunhofer IDMT) 35

Ticketscript_148x105_ad.indd 1 18/08/2014 9:23 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 15:15–16:15 CABUWAZI MEET THE ZURICH CLUB SCENE

Bookers and business insiders discuss the ins and outs of the Zurich club scene with Ueli Häfliger, FluxFM.

HOST Ueli Häfliger (FluxFM) SPEAKERS Santosh Aerthott (Mainland Music, m4music Festival Zürich), Alex Dallas (Zu- kunft Club), Artur Schock, Alfonso Siegrist (Acapulco Bar, mascotte, Plaza Club, Kinski Klub)

36 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 15:15–16:30 FRITZ 2

ONE YEAR ON, IS THE NEW WORLD ANY BRAVER?

One year on, is the new world any braver? Has the digital market delivered on its prom- ise to level the playing field, empower cultural and creative SMEs and provide access to culture in all its diversity while adequately remunerating creators and their commercial partners? One year after speakers first exchanged views on the panel ‘This new world ain’t brave at all’ at the 2013 VUT Indie Days, this panel will take stock of where the online market for culture stands in Europe and where the opportunities and the challenges lie for cultural and creative actors. This topic is very timely as the control of internet giants on the cultural and creative markets becomes ever tighter.

How can a real level playing field be achieved? Have online giants become so powerful that they are out of regulators’ reach? Is the new world looking bright or rather gloomy? These and other questions will be tackled by panelists with a view to giving the audience a flavour of what the future holds for artists and the cultural and creative sectors in general.

HOST Dr. Martin Schaefer (Boehmert & Boehmert) SPEAKERS Mark Chung (Freibank Musikverlags und -vermarktungs GmbH/VUT), Dr. Jörg Dörnemann (epubli GmbH), Dr. Armin Jungbluth (Federal Ministry for Economic Affairs and Energy), Helen Smith (IMPALA)

37 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH 15:30–15:55 FRITZ LOUNGE TOP STRATEGIES FOR MUSIC ARTISTS AND ALBUM PROMOTION ON YOUTUBE

Music is one of the largest and fastest growing content verticals on YouTube. Today, 31 of the top 100 most subscribed channels are music-related – ranging from individual artists, to label channels, to music publishers. What all of these channels have in common is an ability to connect with the audience and inspire their biggest fans to come back again and again. This session is designed to help music creators recognize and apply music-specific strategies to help achieve success on the platform.

SPEAKER Valerie Streit (Google)

D O 4 . 9 . THU 9/4 GERMAN 15:55–16:10 FRITZ LOUNGE WHAT CAN MUSIC CHANNELS LEARN FROM OTHER SUCCESSFUL YOUTUBE STARS? INTERVIEW WITH SAMI SLIMANI (HERR TUTORIAL)

With almost 1 Million channel subscribers Sami Slimani is one of Germany’s most successful YouTube stars. In a relaxed and informal fashion he will answer questions and give first-hand insights to his content strategies.

38 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN 16:00–16:50 SPEED MEETING ZIRKELTRAINING MUSIKWIRTSCHAFT – ADVANCED

DIGITALVERTRIEB Desirée J. Vach (Manager GSA INgrooves Music Group) GVL Hendrik Gerstung (Abteilungsleiter Kommunikation/PR GVL) LABEL Frank Fenslau (Managing Director Superstar Entertainment) MARKETING Michael Frohoff (Geschäftsführer Kruger Media) MEDIEN Mark Löscher (General Manager Hörstmann Unternehmensgruppe) MUSIK TV Conrad Fritzsch (CEO tape.tv) PROMOTION Matthias Kringe (Geschäftsführer Revolver Promotion) URHEBERRECHT Prof. Asterix Westphal (Rechtsanwalt) VERLAG Jens-Markus Wegener (Managing Director Imagem Music) VERTRIEB Jürgen Sauer (Label Management ADA/Warner Music Group)

39 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 16:00–17:00 C2

REVOLUTION GIRL STYLE NOW! (BIKINI KILL) HOW TO ACHIEVE DIVERSITY IN THE MUSIC BUSINESS

More than 20 years after the Riot Grrrl movement the music industry still lacks diversity. What has changed since then and what has not? Taking the role of women as an example, the panelists will discuss the status quo as well as possible strategies to create a more diverse music industry. What are the consequences for cultural diversity, if for example the majority of artists is white, male and has a university degree? And what are the im- plications for music businesses and their success? Do we really need measures to increase diversity or are they redundant? Bringing together people from different areas of the music industry to exchange their views and experiences, the panel will also address the challenges for women in the music business and how both, men and women, can change the situation on the creative as well as on the business side. This panel will not focus on complaining about the status quo but on finding possible solutions to achieve a more diverse music industry.

HOST Sonja Eismann (Missy Magazine) SPEAKERS Electric Indigo, Helienne Lindvall (The Guardian), Janine Wülker (finetunes), Thom Cummings (SoundCloud)

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 16:00–17:00 C1

MUSIKER_INNEN LOUNGE: MUSICIAN SPEED DATING

Musicians, manager, producer, DJs, Jazzer, Rocker … Berlin’s music scene bears a seem- ingly endless variety of people professionally active in the music business. They come from different genres and areas of business, however, all sharing a common interest for music, so why shouldn’t they get to know each other? The event »Musician Speed Dating« gives you an opportunity to meet new contacts to Berlin’s music scene – and also the pos- sibility to quickly leave uninteresting conversations behind.

HOST Susanne Baron (DigiMediaL_musik)

40 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN 16:15–17:00 FRITZ LOUNGE MAKE YOURSELF DISCOVERABLE – MYTHS AND FACTS ABOUT SEARCH

This presentation relates to webmasters of music websites. The first part will briefly address how Google Search with its crawling, indexing and ranking actually works. The second part deals with practical tips to ensure quality for websites and visibility in search results.

SPEAKER Johannes Mehlem (Google)

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 16:30–16:55 WS1

CREATIVE CASE STUDY MIT CHRISTOPH KRACHTEN

Christoph Krachten berichtet als Geschäftsführer von Mediakraft Networks, dem größten Youtube-Contentanbieter in Deutschland mit Kanälen von u.a. Y-Titty, ApeCrime und Die Lochis, worauf es im Jahr 2014 und in Zukunft bei der digitalen Vermarktung von Entertainment-Inhalten, vor allem bei Youtube, wirklich ankommt und wie sich digitale Awareness, wenn man es clever anstellt. eben doch relevant monetarisieren lässt.

SPEAKER Christoph Krachten (Mediakraft Networks)

41 NEU IM FREE-TV

MAURICE, MO-DO 17:30 UHR IM LIVING ROOM

Dein neuer TV-Sender. Hier läuft nichts ohne dich. JOIZ.DE / TV MERCHANDISE UND TICKETS WWW.KRASSERSTOFF.COM

TICKETS IM SHOP 09.10. FIRST AID KIT / ASTRA KULTURHAUS / BERLIN 13.11. OLSON BALLONHERZ TOUR 2014 / MAGNET CLUB / BERLIN 23.11. KADAVAR EUROPEAN TOUR 2014 / ASTRA KULTURHAUS / BERLIN 27.11. THE RIFLES NONE THE WISER TOUR — PART 2 / POSTBAHNHOF / BERLIN 30.11. AHZUMJOT NIX MEHR EGAL TOUR 2014 / MAGNET CLUB / BERLIN 17.12. EKO FRESH / JETZT KOMMEN WIR IMMER NOCH AUF DIE TOUR 2014 / POSTBAHNHOF / BERLIN 20.12. TERRORGRUPPE SUPPORT: THE T.C.H.I.K, RADIO HAVANNA & LULU UND DIE EINHORNFARM / C-CLUB / BERLIN CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 16:30–17:30 WS2

MUSIC BUSINESS ONTOLOGY DATENAUSTAUSCH ZWISCHEN VERSCHIEDENEN MUSIK BIZ SOFTWARES

Ob Künstler, Plattenfirmen, Verwertungsgesellschaften oder Vertriebe – alle sprechen unterschiedliche Sprachen, wenn es um die Organisation ihrer Daten geht. Die Music Busi- ness Ontology (MBO) ist ein Open Source Semantic Web Schema, das den Datenaustausch erleichtert, indem es als Zwischensprache für die verschiedenen Formate dient. Wir zeigen, wie die MBO mit ihrem Vokabular für Songs, Künstler, Veröffentlichungen, Labels uvm. eine flexible und erweiterbare Struktur zur Beschreibung, Veröffentlichung oder Verlinkung von musikbezogenen Geschäftsdaten im Semantic Web schafft und dadurch als Brücke zwischen den zahlreichen Schnittstellen in der Musikwirtschaft dienen kann.

Die MBO trägt dazu bei, manuelles Kopieren und Konvertieren von Daten, falsche Zu- ordnungen und Dubletten in Datenbanken zu vermeiden, alltägliche Arbeitsprozesse zu vereinfachen und somit administrative Aufwände zu senken. Die MBO ist ein Ergebnis von ART-e-FAKT, Forschungsprojekt der Berliner Musikfirma Piranha Arts AG, dem Institut für Angewandte Informatik (InfAI) e.V., und der AGETO AG, Beratungsun- ternehmen für internetbasierte Geschäftsprozesse. Das Projekt beschäftigt sich mit dem Problem der vielfältigen Medienbrüche bei der Verwaltung von Geschäftsdaten in der Musikindustrie und wird vom Bundesministerium für Bildung und Forschung gefördert. Assoziierte und kooperierende Partner sind GEMA, GVL, VUT, SAP AG, details sowie die Kanzlei Boehmert & Boehmert.

SPEAKERS Stefan Klingner (Universität Leipzig), Bettina Schasse de Araujo (Piranha Arts AG), Frank Schumacher (Universität Leipzig)

44 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 16:30–17:30 FRITZ 2 INTRODUCING MUSIC HACK DAY: EVENT, TEAM AND PARTNERS

Music Hack Day organisers and partners introduce themselves and the hackathon-idea to the Berlin Music Week community. Also on Thursday, a Music Hack Day pre-workshop will offer both, music artists and coders, an opportunity to meet and hatch plots for the upcoming hack. International renowned Berlin DJ and electronic music producer Henrik Schwarz will also introduce his challenge.

All about Music Hack Day, partners and artists here: WWW.MUSICHACKDAY.DE.

SPEAKERS Demian Bellumio (Senzari), Stefan Baumschlager (Beatguide), Stephan Bau- mann (HORST – German Research Center for AI (DFKI)), Jörg Schwieder (ickStream GmbH), Michael Krause (GSA Deezer), Ryotaro Chikushi (MoreTrax), Rainer Henze (laut.fm), Rebecca Stecker (Rdio), Matt Patterson (tape.tv), Andres Martin-Lopez (Uni- versal Music Group)

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 16:30–17:30 FRITZ 1 LIVE IN THE STUDIO WITH BRANDT BRAUER FRICK

Brandt Brauer Frick geben einen Einblick in ihre Studio-Produktionen und zeigen, wie sie ihre Tracks produzieren.

SPEAKERS Daniel Brandt, Jan Brauer & Paul Frick (Brandt Brauer Frick)

45 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 16:30–18:30 CABUWAZI SWISS BUSINESS MIXER – RECEPTION

16:45 Uhr OY live 17:45 Uhr WOLFMAN live

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 16:30–18:30 JOIZ

ERLEBE LIVE DEN „LIVING ROOM“ BEI JOIZ! MIT MODERAT

Der “Living Room” ist das Live-Talk-Musik-Format! 60 pralle Minuten - gefüllt mit spannenden, interaktiven Interviews und einzigartigen Live-Performances von angesagten Künstlern in gemütlicher Wohnzimmeratmosphäre! Du möchtest live hinter die Kulisse der TV-Sendung schauen? Am Donnerstag, den 04.09.2014 lädt der TV-Sender joiz als Conference Partner der Berlin Music Week interessierte Delegates als Publikumsgast ein! Einlass ist ab 17:00 Uhr, Sendungsbeginn ab 17:30 Uhr und es gibt 40 Plätze zu ergattern. Prinzip: First come, first serve! Um pünktliches Erscheinen wird gebeten.

WO joiz, Straße der Pariser Kommune 8, 12157 Berlin, direkt gegenüber der Conference Hall im Postbahnhof

46 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH 16:45–17:15 W i MP LOUNGE HOW TO MAKE IT IN HIGH FIDELITY USE WIMP HIFI AND ITS EFFECTIVE TOOLS TO GET EVEN MORE ATTENTION AROUND YOUR QUALITY RECORDINGS

Even though the future seems to be all about metadata and algorithms, we all know the alienating feeling in regards to personal music recommendations that claim to be “hand crafted – especially for you”. So how can a digital music service possibly distance itself from these obvious accusations?

With editorial content by local editorial teams, WiMP HiFi stands out as a music service combining music expertise with great editorial content. If we fail to be credible and authentic, we’re just another music service. Make sure to attend this workshop and hear more about the exclusive charts and concepts by WiMP HiFi. Learn how to engage in these tools, and how to promote your recording through our service.

SPEAKER Sveinung Rindal (WiMP Music)

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 16:45–19:00 GARAGE MUSIC HACK DAY ARTIST WORKSHOP COLLABORATE WITH MUSICIANS

The Artist Workshop is a lead-in event for the Music Hack Day which is starting Fri- day, 5. September. Developers, designers and other creative minds will have the unique chance to create applications and technology directly with the artists to engage with their communities.

HOST Nadine Riede (Tech Open Air) SPEAKERS Emika (Producer), Phon.o (Musician), Henrik Schwarz (DJ, Producer)

47 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 17:00–17:25 WS1

CREATIVE CASE STUDY MIT DIRK REICHARDT

Dirk Reichhardt berichtet darüber, wie er an die Soundtracks für Kassenschlager wie Keinohrhasen, Zweiohrküken, Kokowääh 1 und 2 etc. heran geht. Was ist ihm und Til Schweiger bei der Musikauswahl wichtig? Warum sind Barefoot Films und Music die einzige Produktionsfirma in Deutschland, die ihre Filme inkl. Musik noch während des Drehs schneiden und nicht in der Postproduktionsphase? Und vor allem, wie können Musiker, Labels, Verlage etc. ihre Musik hierfür anbieten?

SPEAKER Dirk Reichardt (jamXmusic, barefoot music)

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 17:00–18:00 C2

MARKEN ALS MUSIK MÄZENE? (ARTIST SUPPORT LL)

Mitarbeiter eines Energy Drink Konzerns erzählen begeistert, dass sie endlich Geld in die Hand nehmen können um tolle KünstlerInnen wirklich zu unterstützen. Die Popkultur Publikation einer Telekom Firma veröffentlicht sorgfältig recherchierte Artikel, für die in anderen Redaktionen vielleicht oft nicht die Zeit bleibt.

Dieses Panel hinterfragt die Finanzierung von KünstlerInnen und Popkultur durch Marken. Geht subkulturelle künstlerische Produktion und die Assoziation mit einer Marke überhaupt zusammen? Was bedeutet das – gesellschaftlich und kulturell – wenn Marken zunehmend die Finanzierung von musikalischer und popkultureller Produktion übernehmen? Und was bedeutet das wirtschaftlich für das finanzielle Auskommen vieler prekär arbeitender Musikschaffender und für den Musikmarkt? Entstehen hier Wider- sprüche, wenn ja, wie sehen diese aus und sind sie auszuhalten oder zu ändern? Und wie sieht das Selbstverständnis von Marken aus, die sich heute als Gestalter und Förderer von Popkultur engagieren? Welche Rolle spielen diese privaten Investitionen heute und zukünftig für den Musikmarkt?

MODERATION Jonas Gempp (Journalist) SPEAKER Max Dax (Journalist), Frank Spilker (Artist), Philipp Schnyder (Migros Kultur- produzent)

48 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 17:30–17:55 WS1

CREATIVE CASE STUDY MIT KILIAN KERNER

Von Kilian Kerner erfahren die Besucher der Berlin Music Week unter anderem, wie er an die Konzeption einer Fashion Show heran geht, hauptsächlich bezüglich der Integration von Musik. Wie sucht er die Bands und DJs aus, die er bucht? Was müssen Musiklabels, Künstler und Manager tun, um Kilian ihre Musik für die Verwendung in einer seiner Shows anzubieten?

SPEAKER Kilian Kerner

D O 4 . 9 . THU 9/4 GERMAN SPOKEN 18:00–20:00 C2

STREAMING – TRAUM ODER ALBTRAUM DER MUSIKBRANCHE?

Das von Buddemusic und BavariaSonor organisierte „Digitale Forum“ beschäftigt sich zum wiederholten Male mit Hintergrundthemen der Musikbranche. Dieses Jahr lautet der Titel „Streaming – Traum oder Albtraum der Musikbranche?“. Wir können uns auf eine spannende Diskussion und ein internationales Publikum freuen.

MODERATION Gideon Gottfried (Musikmarkt) SPEAKERS Lukasz Belza (tape.tv), Prof. Dr. Rolf Budde (Rolf Budde Musikverlage), Dr. Florian Drücke (Bundesverband Musikindustrie e.V.), Nic Jones (Vevo), Dr. Oliver Schwenzer (ICMP; BITKOM), Thomas Theune (GEMA), Dr. Martin von Albrecht (K&L Gates)

49 CONFERENCE DAY 1

D O 4 . 9 . THU 9/4 ENGLISH SPOKEN 19:00–21:00 FRITZ 2 ELECTRONIC BEATS WORD! SOIRÉE INVITATION ONLY

Berlin Music Week and Electronic Beats are delighted to invite all conference speakers and Music Hack Day participants with some fine drinks and live music. Taking place at Berlin’s Postbahnhof directly following the Pre-Hack Day Inspiration Workshop, this official drinks reception, hosting all WORD! conference speakers, will be soundtracked and live singing by a very special live singing by Berlin DJ Ned Beckett and Hack Day speaker EMIKA. See you there!

SPECIAL GUESTS EMIKA + Ned Beckett

VOM 3. BIS 5.9. ENGLISH SPOKEN 10:00–18:00 THE VERY FIRST SYNC SESSION @ BERLIN MUSIC WEEK REGISTERED ATTENDEES ONLY

For three days Budde Music and soundfloor will host Berlin Music Week’s very first Sync Session for songwriters at the nhow Studios Berlin.

Each Sync Session will be devoted to a special advertisement project, guided by a group of highly experienced musicsupervisors from around the globe.

PARTICIPATING AGENCIES Sizzer Amsterdam (Riyadh Drebika/Nikolai van der Burg), You- GuysMusic (Fritz Rating/Niels Zuiderhoek), Ogilvy & Mather Berlin (Georg Ilse/Janne Sachse /Manuel Kappmeyer), HearDis!/PlayDis! (Felix Haaksman/Georg von dem Buss- che), Microsoft (Kyle Hopkins), Audioforce

50 SAVE YOUR EARS FOR HiFi! Erlebe grenzenlosen Musikgenuss in CD-Qualität. Verfügbar auf Desktop, iOS, Android sowie allen führenden Streamingsystemen und via AirPlay. wimp.de/berlinmusicweek 30.10.2014 Staatsoper im Schiller Theater, Berlin Kulturmarken® Gala Night of Cultural Brands Jetzt Tickets sichern! kulturmarken.de

30./31.10.2014 Verlagsgebäude Der Tagesspiegel, Berlin KulturInvest® Kongress CultureInvest Congress Jetzt Tickets sichern! kulturinvest.de

Premiumpartner: Veranstalter: causales CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 10:00–11:00 FRITZ 2

THE 13 MOST INSIDIOUS, PERVASIVE LIES OF THE MODERN MUSIC INDUSTRY

If you’re happy with the way the music industry turned out, then maybe you’re living in a fantasy land. Because all of the wonderful possibilities we thought would happen never quite materialized, and many of the myths we believe in are simply untrue. There’s more music than ever before , and more musicians making that music, but the class of power-players is just as small or smaller than it was in the past . And, from the perspective of the artist, the money is smaller as well, with survival a full-time pursuit for even the ‘successful’ artists among us. But even the most powerful companies – like Spotify – are struggling as well, and fighting for scraps against the most powerful behemoth of them all, YouTube. So how did we get here, and why do we still believe in fairy tales and unicorns? In this brutally honest keynote, Digital Music News publisher Paul Resnikoff dismantles some of the most pernicious myths of the modern music industry, and discusses why we insist on believing them. Get ready for a refreshingly honest and highly- interactive discussion.

SPEAKER Paul Resnikoff (Digital Music News)

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 10:00–12:00 C3

STARTUP ECOSYSTEM BERLIN ADVICE, ASSISTANCE AND ADVISORY SERVICES FOR ENTREPRENEURS AND WORKERS FROM ABROAD

The Chamber of Commerce and Industry of Berlin (IHK) and Berlin Partner For Busi- ness and Technology will introduce the Business Immigration Service and provide practical advice on procedures and requirements for successful employment in Berlin for investors and self-employed persons.Recruitment of skilled workers from abroad: Fast-Track and advice while walking through the bureaucracies. What employers and employees should have in mind? Who can help?

SPEAKERS Anna Berger (Industrie- und Handelskammer zu Berlin), Burkhard Volbracht (Berlin Partner für Wirtschaft und Technologie)

53 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 10:30–12:00 MICHELBERGER BACKSTAGE ETEP MEETING MEMBERS ONLY

F R 5 . 9 . FRI 9/5 GERMAN SPOKEN 10:45–11:45 C1

SOCIAL IMPACT – KURZLEBIGER TREND ODER EINE ECHTE ALTERNATIVE AUCH FÜR DIE MUSIKBRANCHE?

Engagement und Finanzierung sozialer Projekte über Produktverkauf ist nicht neu. Den- noch gibt es Branchen, wie die Musikwirtschaft, bei denen sich diese Ideen nur zögerlich ihren Platz erobern. Warum ist das so und stehen nicht auch echte Alternativen zu den festgefahren Strukturen der Branche hinter dieser Form des Unternehmertums? Wir möchten gemeinsam mit unseren geladenen Gästen und den Interessenten zum Thema informieren und diskutieren welche Möglichkeiten der Rückflüsse zur Selbstfinanzierung branchenrelevanter Themen sich durch den tragenden Gedanken des Social Impacts real- isieren lassen und wie viel Potenzial sich darin für die Branche womöglich noch verbirgt.

SPEAKERS David Griedelbach, Markus Ohm, Karsten Schölermann (Clubstiftung – Stif- tung zur Stärkung privater Musikbühnen Hamburg), Tobias Thon (Native Instruments)

54 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 11:00–11:45 FRITZ 2

VUT FIRESIDE CHAT

Alison Wenham (CEO of AIM – The Association of Independent Music and WIN – Worldwide Independent Network) and Mark Chung (VUT board member) will talk about VUT´s motto Act “Globally“ United – Stay Independent and its meaning. What role does the WIN Manifesto play? What is the Fair Digital Deals Declaration, the statement of commitment made by independent record labels to treat their artists fairly in agreements relating to digital exploitation of artists’ work in recorded music agreements with third parties? How can independent music companies from all over the world work together and what is the purpose of this cooperation? Mark Chung and Alison Wenham will discuss these questions among others.

SPEAKERS Mark Chung (Freibank Musikverlags und -vermarktungs GmbH/VUT), Alison Wenham (WIN/AIM)

F R 5 . 9 . FRI 9/5 GERMAN SPOKEN 11:00–12:00 FRITZ 1

PRODUKTIONSBEDINGUNGEN VON POPKULTUR EIN KASSENSTURZ MIT KLAUS WALTER UND MARCUS ENGERT

Wie kann Popkultur heute nachhaltig produziert werden? Wer gehört heute zum System Musikwirtschaft dazu und wie ändern sich Freiheiten, Abhängigkeiten und Koopera- tionen? Wie verteilt sich die Wertschöpfung? Und vor allem – was finden wir daran gut, was nicht, und was möchten wir in welcher Art und Weise verändern? Zu diesen großen Fragen spricht Marcus Engert, Chefredakteur des Grimme-Preis nominierten Webradios detektor.fm mit dem Musikjournalisten und Radiomacher Klaus Walter.

SPEAKERS Marcus Engert (detektor.fm), Klaus Walter (byte.fm)

55 JOiZ GrOUnD LAGEPLAN OSTBAHNHOF StUDiO FLOOr

FOOD GarDEn LEGEnD DrinKS FritZ cOnFErEncE FritZ 1 1St FLOOr 2

SErvicES Wc

GaraGE

inFO

1St FLOOr c 1 FritZ Wc HEaD- rEGiS- LOUnGE PHOnES FritZ tratiOn cOat EntrancE cHEcK

LOSt & FOUnD caBUWaZi Main EntrancE tEnt 1St FLOOr

LEGEnD

cOnFErEncE

SErvicES LAGEPLAN OSTBAHNHOF

GrOUnD FOOD PrODUct MarKEt FLOOr tErracE WiMP BOOK rEcEP- LOUnGE StOrE tiOnS

GrOUnD HEaD- WS FLOOr inFO PHOnES 1 Bar PrODUct

MarKEt c c 3 2 SPEED WS PrESS SPEaKErS MEEtinG 2 rOOM LOUnGE CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 GERMAN SPOKEN 11:00–13:00 GARAGE

PRAXISNAH & NUTZERFREUNDLICH: GVL-WORKSHOP ZU DEN ONLINEPORTALEN TRISYS.GVL UND ARTSYS.GVL

Labels nutzen TRISYS.GVL als Informations-, Claimings- und Abrechnungssystem. Für die Künstler ist ARTSYS.GVL die zentrale Plattform, um ihre Mitwirkungen an Produktionen zu melden. Der Workshop mit den GVL-Referenten Andrea Kagels, Lothar Münner (beide Abteilung Repertoire) und Oliver Dellefont (Abteilung Monitoring)zeigt- die Grundlagen sowie Tipps & Tricks der Bedienung.

SPEAKERS Andrea Kagels (GVL), Lothar Münner (GVL), Oliver Dellefont (GVL)

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 11:00–13:00 C2 AFRICA MUSIC CONVENTION: DIGITAL MUSIC PRODUCTION CURSE OR BLESSING FOR THE AFRICAN MUSIC MARKET? MUSIC VIDEO PRESENTATION #2 // Benjamin Lebrave 11:00 – 11:30 Uhr

The music videos in this presentation give an introduction to the topic of the impact of digital tools on the music market in African countries, and provide examples for the discussion to follow. As an introduction to our discussion, this short selection of music videos highlights how digital tools are reshaping the music business throughout Africa.

DISCUSSION Digital technologies are facilitating music production and distribution. At the same time only a minority of people in African countries have access to internet and digital media. How does the ongoing digitalization change the African music market? Which role do digital and social networks play in reaching local and global audiences? These questions will be discussed by Yoel Kenan from the digital music platform Africori (South Africa), Benjamin Lebrave from the label Akwaaba Music (Ghana), Georg Milz from Outhere Records (Germany) and the music journalist Phiona Okumi from AfriPOP.

HOST Jenny F. Mbaye (African Centre for Cities) SPEAKERS Yoel Kenan (Africori), Benjamin Lebrave (Akwaaba Music), Georg Milz (Musik- journalist, Ethnologe, Kurator, DJ und Blogger), Phiona Okumu (Social Media Week)

58 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH 11:00–12:00 W i MP LOUNGE TWO DECADES OF MP3 DOES IT MATTER THAT A WHOLE GENERATION HASN‘T HEARD THE MUSIC LIKE IT WAS MADE?

Countless hours are spent at making music in recording studios all over the world. Artists and producers invest their talent, soul and time in making the best product possible. A whole generation ended up hearing only parts of that experience because we had to, in the early days of Internet (when we spelled it with a capital I), shave away enough of the music to fit it through the pipes. When you cut away enough music, at one point your foot stops tapping. You want to get off the dance floor and your goosebumps disappear. Is quality audio only for old men? With vinyl back on the agenda and full quality streaming – is audio quality and music listening back on the agenda for the MP3-generation?

HOST Pål Bråtelund (WiMP) SPEAKERS Sascha “Busy” Bühren (TrueBusyness), Tobias Hagelstein (Musiker), Ronny Krieger (Shutterstock, Digitally Imported, Native Instruments), Sandra Passaro (Stars & Heroes int.)

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 12:00–13:00 FRITZ 2

WHO WANTS YESTERDAY‘S CHARTS? – MUSIC CHARTS IN REALTIME

Since the internet changed the music industry irretrievably, it is only logical, that it will also change how listening habits are measured. Music Streaming numbers have been included in our single charts and we can access the global streaming figures online. But this only the beginning: Billboard and Twitter announced to present music charts in realtime and Shazam, the music recognition service, can even predict the next chart-breaker before a single CD has been sold.

HOST Ralf Niemczyk (Rolling Stone) SPEAKERS Jonathan Davies (Shazam), Dr. Mathias Giloth (GfK Entertainment GmbH), Felix Pace (Twitter), Stefan Zilch (Spotify)

59 OUR PERMANENT ADDRESS IS TOMORROW. H. MARSHALL MCLUHAN gOODREADS.COM

Permanent InsPIrIerende adressen aUs HOCH-, OFF- Und CLUBKULtUr FIndest dU BeI asKHeLmUt.COm art Fairs akademie der kÜnste arcHiVe kabinett eXHibitions perFormances berliniscHe galerie die raum screenings c/o berlin district conFerence deutscHe bank import projects kunstHalle talks kinderHook & caracas Haus am waldsee l’oiseau présente Haus der kulturen abc art berlin der welt ozean contemporarY kw institute For scriptings positions berlin — contemporarY art team titanic art Fair me collectors room

nationalgalerie — artFi — tHe Fine staatlicHe museen art & Finance zu berlin conFerence neuer berliner kunstVerein

neue gesellscHaFt FÜr bildende kunst

opening 16 sep, 7 pm akademie der kÜnste, Hanseatenweg

programme and tickets under www.berlinartweek.de CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 12:00–13:00 FRITZ 1

FAST FORWARD – NORWEGIAN EXPERIENCES WITH THE DIGITALIZATION OF THE MUSIC MARKET

In 2012, digital downloads and streaming services surpassed for the first time physical revenues in the Norwegian music market. The usage of music streaming is widespread in Norway, with about 65% of revenues in the recorded music industry being generated by streaming. In other words, streaming is now the main way of music consumption for the average Norwegian. At the same time, overall sales in recorded music have risen from 2012 to 2013 by 11%, mainly through the increase in streaming numbers. – source

What are the lessons learnt from the digitalization of the music market in Norway? What were the key factors behind spread of digital music, and are those experiences transferra- ble to other countries? Are the monetization models any different than elsewhere? What would Norwegian protagonists in digital music recommend for others, in other countries, who are on their way, but not quite there? Is this a model of the future for others, or is this case particular to Norwegian circumstances?

HOST Cecilie Asker (Aftenposten) SPEAKERS Arnt Maasø (Universität Oslo), Sveinung Rindal (WiMP Music), Trond Tornes (Phonofile AS)

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 12:00–13:00 C3

FINANCE IDEAS: BUSINESS FORMATION WITH VENTURE CAPITAL

Founders need capital, expertise, and a good network to transform their ideas into success stories. With venture capital start ups get the necessary financial resources and a sparring partner to support them while developing. But how do you get in touch with a venture capital firm? What needs to be done as a founder to convince a venture capitalist? What will the work with a venture capitalist be like? One of the most experienced venture capital firms in Germany, Target Partners, will answer those questions and discuss given conditions.

SPEAKER Olaf Jacobi (Partner at Target Partners)

62 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 12:00–13:00 HOLIDAY INN MERLIN MEETING MEMBERS ONLY

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 12:00–13:00 WS2

ARTIST SUBSCRIPTIONS: THE FUTURE MUSIC BUSINESS MODEL WHICH IS ALREADY HERE

One of the most effective “direct to fan” business models has always been an “artist subscription” – a music act or a record label setting up a membership program for their most loyal followers. A subscription platform allows fans to access exclusive content, reach out directly to an artist, and gain a unique experience, all by paying a monthly fee. Today, with new technologies, tools, and – even more importantly – fans used to subscribing to online services, this concept is getting more practical and real than ever before.

It’s one of the most demanding and time-consuming, but also the most profitable ways of a direct-to-fan monetisation. A recent Deadmau5 Live project is one of numerous examples of artists jumping on board.

You don’t have to have a fanbase of the Deadmau5 scale to build your own membership program though, the concept is applicable not just to A-list celebrities. Any band or a musician, even with a modest following, can try it out. On this panel, Andrew Apanov will explain how to set up an Artist Subscription platform with little investments, and how to make it successful.

SPEAKER Andrew Apanov (Dotted Music)

63 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH 13:00–14:00 FRITZ LOUNGE

HOW TECHNOLOGY IS CHANGING THE LIVE MUSIC INDUSTRY

The influence of social discovery and sharing has finally reached the live music industry, where combined with innovations in mobile technology and the omnipresent power of data it leads to undreamt of possibilities for one of the most important sectors of the music industry.

In her keynote address, Elsita Meyer-Brandt will explore the main changes faced as a result of this revolution by individual players along the value chain, starting with the artist and moving on to the promoter and the venue operator. She will also look at the way classic artist management is likely to be affected, with the empowerment of artists by new technology already a hot topic in the USA.

SPEAKER Elsita Meyer-Brandt (Eventbrite)

F R 5 . 9 . FRI 9/5 GERMAN & ENGLISH 13:00–15:00 GARAGE

USING AN IPAD TO MAKE MUSIC INTUITIVELY

Antje Greie-Ripatti, best known as AGF, lives and works in Hailuoto, Finland. She’s the initiator and artistic director of the “HYPERLINK “http://haiart.net/” Hai Art” cultural platform in Hailuoto, where she also directs the iPad orchestra that she brought to life. She’s bringing this concept to Berlin for both adults and children as part of the VUT Indie Days. Here, it’s not about making music in the traditional sense, it’s more about the intuitive, playful discovery of sounds.

SPEAKER Antye Greie-Ripatti (Hai Art)

64 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 13:00–15:00 MICHELBERGER BACKSTAGE MUSIC EXPORT OFFICES MEETING MEMBERS ONLY

F R 5 . 9 . THU 9/5 GERMAN SPOKEN 14:00–14:25 WS1

CREATIVE CASE STUDY MIT MARCUS ENGERT

Von Marcus Engert erfahren die Besucher der Berlin Music Week Hintergründe zum pre- isgekrönten (u.a. Deutscher Radiopreis 2012) Internetradiosender detektor.fm. Was ist das inhaltliche Konzept (Musik + Wort)? Was unterscheidet detektor.fm von anderen modernen Radioprogrammen? Wie können Labels, Promoter und Musiker und andere mit detektor.fm zusammen arbeiten, sei es redaktionell als auch in Bereich Marketing oder strategisch? Wohin wird die Reise von Radio generell in Zukunft gehen?

SPEAKER Marcus Engert (detektor.fm)

65 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH 14:00–14:30 W i MP LOUNGE GIVE LIFE BACK TO MUSIC HIFI MUSIC STREAMING DRIVES PASSION FOR MUSIC AND INCREASES WILLINGNESS TO PAY

SPEAKER Sveinung Rindal (WiMP Music)

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 14:00–15:00 FRITZ 2

INTERNATIONAL MUSIC STARTUP HUBS IN COOPERATION WITH SAN FRANCISCO MUSIC TECH SUMMIT

Global metropoles like London or San Francisco had to go through it, Berlin has the feeling, that it lays ahead: A startup boom! Experts from music tech centers San Francisco / Bay Area, London, Tel Aviv and Scandinavia will be discussing friendly circumstances to founders as well as socio-economic consequences for the music scene.

HOST Andrea Leonelli (Digital Music Trends/London) SPEAKERS Anna Acquistapace (Zoo Labs/California), Gilli Cegla (Novawind/Tel Aviv), Jørn Haanæs (Soundrop/Oslo), Yuli Levtov (Reactify/London), Tobias Thon (NativeIn- struments/Berlin)

66 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 14:00–15:00 FRITZ 1

INDIE GOES HI-TECH: THE END OF ANALOGUE WARMTH AND COSY NOSTALGIA

For decades and particularly since the millennium, indie music has been known for its old-fashioned, friendly, low-tech aesthetic. But in recent years, there have been signs of a paradigm shift commensurate with indie’s move online and the harsh realities of post-re- cession life. As the traditional indie aesthetic gets more and more tired, used to advertise phones and gentrify cities, a new force is stirring underground – what I call ‘hi-tech.’ The hi-tech aesthetic is composed of a number of loosely related styles, scenes and fashions, from the dead-eyed corporate mood music of vaporwave through to the crazed cuteness of the PC Music label, and several cold, alien new strains of electronica. It represents a new generation of musicians and fans who are not content with traditionalism and are exploring the fragile line between futurist dystopias and futurist utopias.

Discussing and presenting examples of this new aesthetic, Adam will look at artists such as Oneohtrix Point Never, Laurel Halo, James Ferraro, Arca and FKA Twigs as well as dozens of emerging artists, together with the ways in which listeners navigate and participate in their new online world through Facebook, Soundcloud and Bandcamp.

SPEAKER Adam Harper (Journalist)

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 14:00–15:00 WS2

C3S: WHAT YOU HELP TO BUILD IS WHAT YOU GET

No matter if it’s a collecting society or any other business – as a user and artist you may wonder for whom their workflows were built. Sometimes as far from reality as the next planet with intelligent life forms from earth is. Why not talk to those who will be using the service and its features? We want to ask YOU. Musicians, composers, music lovers and the business alike. How shall the process look like so that you would call it convenient, intuitive and useful? The C3S workshop will focus on one single workflow.

SPEAKERS Danny Bruder (C3S SCE; P-PACK RECORDS), Tanja Mark (C3S SCE, werbe- freiheit), Wolfgang Senges (C3S SCE)

67 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 GERMAN SPOKEN 14:00–15:00 C3

FOLLOW THE MONEY – WER VERDIENT EIGENTLICH AM KOSTENLOSEN DOWNLOAD?

Wer verdient an Piraterieseiten, welche Geldflüsse stecken dahinter und in welchem Land befinden sich die Verantwortlichen? Diese und weitere Fragen klärt Volker Rieck, Ge- schäftsführer des FDS File Defense Service, in seinem Vortrag zum Thema „Follow the money – Wer verdient eigentlich am kostenlosen Download?”.

SPEAKER Volker Rieck (FDS File Defense Service)

F R 5 . 9 . FRI 9/5 ENGLISH 14:00–15:00 SPEED-MEETING

MEET THE POLISH INDIES

VUT members will get the chance to meet representatives of Polish independent companies and have the opportunity to discuss relevant topics.

VUT is organising three Business Meeting Sessions for its members. A total of 30 national and international industry giants will be there to carry out individual meetings with VUT Indie Days delegates. All of the spaces have already been assigned to top-class participants during the run-up to the event. The VUT Meeting Sessions provide an in- depth, informal insight into the most recent developments and working methods in the European music industry.

68 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 GERMAN SPOKEN 14:00–15:00 C1

EUROPA – EINE CHANCE FÜR DIE LIVEMUSIK? ZUGANG ZU EUROPÄISCHEN FÖRDERMÖGLICHKEITEN

LIVEKOMM e.V. – Verband der Musikspielstätten in Deutschland im Expertengespräch: Die neue EU-Förderperiode 2014-2020 bringt verschiedene Neuerungen mit sich, auch für den Bereich der Kulturförderung. Wie sehen die neuen Programme aus und was müs- sen Antragsteller beachten? Wie lassen sich diese Programme für kulturelle Vorhaben nutzen? Welche Besonderheiten sind zu berücksichtigen? Der Transfer von Livemusik nach Europa und die länderübergreifende Kooperationen sind Tagesgeschäft. Umsetzun- gen und Formate im Rahmen Europäischer Fördermöglichkeiten eher die Ausnahme. Warum? Wo sind die Wissenslücken in der Praxis und wo scheitern Veranstalter und Antragsteller an Europa. Wie geht das besser?

MODERATION Olaf Möller (LiveKomm e.V. / Clubcommission Berlin e.V.) SPEAKERS Karsten Schölermann (Clubstiftung – Stiftung zur Stärkung privater Musik- bühnen Hamburg)

MIT Kulturförderpunkt Berlin, Cultural Contact Point Berlin, Europäische Kommission

F R 5 . 9 . FRI 9/5 14:00–15:00 O2 WORLD BLUE LOUNGE IMPALA COPYRIGHT WORKING GROUP MEETING MEMBERS ONLY

CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 14:00–16:00 C2 AFRICA MUSIC CONVENTION: SOUNDS WITHOUT BORDERS PARTNERSHIP AND COOPERATION PROJECTS BETWEEN AFRICAN AND EUROPEAN MUSICIANS MUSIC VIDEO PRESENTATION #3 // Phiona Okumu 14.00 – 14.30 Uhr: Collaborative music playing on the African and European link

DISKUSSION Music is a language that transcends borders. But do both sides profit from European African music collaborations? Do international music projects expand audiences? And how can German-African music cooperations foster intercultural understanding? Guy One and Max Weissenfeldt (Ghana/Germany) as well as Tlale Makhene (South Africa) will talk about their musical collaborations. The Partnership with Africa Foundation will present other successful German-African music partnerships.

HOST Stefanie Alisch (Musikwissenschaftlerin und DJane) SPEAKERS Friederike Claußen, Tlale Makhene (Musiker), Guy One (Musiker), Max Weissenfeldt (Musiker)

72 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 GERMAN 14:00–17:00 FRITZ LOUNGE UNSIGNED BRANDENBURG @ #A2N PUBLIC COACHING SESSION

Die Public Coaching Sessions im Rahmen des Projektes Unsigned Brandenburg bieten Bands und KünstlerInnen die Chance, professionelles Feedback zu ihrer Musik zu erhalten. MusikjournalistInnen, LabelmacherInnen, BookerInnen und andere VertreterIn- nen aus dem Musikbusiness werden sich die Songs anhören und anschließend diskutieren und den TeilnehmerInnen konstruktive Tipps geben. Unterteilt ist das Public Coach- ing in zweistündige Sessions zu den Genres Alternative, Electronic, Rock/Pop, Urban/ Hip Hop. Das Public Coaching richtet sich dabei NICHT nur an junge KünstlerInnen, sondern auch an Bands, die wissen wollen, wie sie ihrer Musik Gehör verschaffen können und Fragen loswerden wollen, die sie sich schon immer gestellt haben.

Die Gespräche mit den Musikern/Bands sind öffentlich für alle TeilnehmerInnen der Werkstatt. Ein Beratungsgespräch dauert pro Band ca. 30 min. Auch die anwesenden Teilnehmer haben die Möglichkeit in Ergänzung zur Jury die vorgespielten (nicht live gespielten) Musikstücke zu kommentieren.

SPEAKERS Daniel Best (Best Works), Christian Göbel (Motor Entertainment), Alexander Hettler (Rent A Record Company), Karolin Kretzschmar (Musikerin und Songwriterin), Christoph Schrag (Fritz Unsigned), Jovanka von Wilsdorf (Universal Records) BANDS Bullgine, Du Weißt schon Wer, John Apart, Julia Toaspern, Krogmann, Norman Ebel, Ricz Man

73 CONFERENCE DAY 2

F R 5 . 9 . THU 9/5 GERMAN SPOKEN 14:30–14:55 WS1

CREATIVE CASE STUDY MIT OLAF HEINE

Starfotograf Olaf Heine (u.a. Coldplay, Iggy Pop, Casper, das DFB Team) berichtet darüber, wie er die Künstler und Stars auswählt, die er fotografiert. Wie können Musik- schaffende Olaf Heine kontaktieren, wenn sie gerne seine Dienste in Anspruch nehmen würden? Welche Ansprüche hat Olaf Heine an seine Motive? Was sollten Musiker, Labels etc. bei der Produktion von Bildern bezüglich ihrer späteren Funktion, beispielsweise als Presse- oder Coverfotos, beachten?

SPEAKER Olaf Heine (Fotograf)

F R 5 . 9 . FRI 9/5 ENGLISH 15:00–16:00 SPEED-MEETING

MEET THE MUSIC EXPERTS

Experts from labels, distributors, collecting societies and publishers will answer all kinds of questions and will give insider tips.

F R 5 . 9 . FRI 9/5 15:00–16:00 O2 WORLD BLUE LOUNGE IMPALA BOARD MEETING MEMBERS ONLY

74 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 15:00–17:30 C3

MUSIC START UP CORNER – FINALS: ELEVATOR-PITCHES AND Q&A‘S

The ten international finalists are SpinnUp (Sweden), cPulse (France), nagual sounds (Germany), Reactify (UK), Soundytics (Luxemburg), feelthebeat (Germany), Zoo Labs (California), Klang (Germany), Disco Fingers (Norway) and Threaks GmbH (Germany).

Subsequent to the elevator pitches the young founders are presenting themselves to our jury featuring Steffen Holly (Fraunhofer IDMT), Knut Jørstad (Factlines), Andrea Le- onelli (Digital Music Trends), Nina Nedreaas (Universal Music Group), Kathleen Olstedt (IBB Beteiligungsgesellschaft) and Ingrid Walther (Senatsverwaltung für Wirtschaft, Technologie und Forschung). They will assess the finalist‘s ideas and business models as well as presenting the winner later that same day. The winner will receive a music startup scholarship sponsored by Mashup Norway, a mentoring by IBB Beteiligungsgesellschaft as well as an expert coaching by High-Tech Gründerfonds.

As partners for Music Start Up Corner we were able to win the music innovation hub Mashup Norway and Projekt Zukunft, an initiative of Berlin’s Senate Department for Economics, Technology and Research. Furthermore the event is the official hub of Start- up Safary, Berlin’s first day of open doors for startups.

SPEAKERS Steffen Holly (Fraunhofer IDMT), Knut Jørstad (Factlines), Andrea Leonelli (Digital Music Trends), Nina Nedreaas (Universal Music Group), Kathleen Olstedt (IBB Beteiligungsgesellschaft), Ingrid Walther (Senatsverwaltung für Wirtschaft, Technolo- gie und Forschung)

F R 5 . 9 . FRI 9/5 AB 17:30 TERRACE

MEET AND GREET THE INTERNATIONAL MUSIC STARTUP SCENE

At 5:30pm, following the Music Start Up Corner finals, you will have the chance to talk to the music startups attending Berlin Music Week, VCs and the international the tech- community. Get to know the Music Start Up Corner finalists and have inspiring talks at Meet and Greet the International Music Startup Scene! Mashup Norway, Projekt Zuku- nft, Oslo Business Region and Startup Safary are inviting you to drinks at Postbahnhof’s terrace.

75 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 15:15–16:15 FRITZ 2

DIFFERENTIATORS FOR THE STREAMING BUSINESS

All music streaming services obtain their contents from more or less the same source: the catalogues of major and independent music labels. But what will be the future differentiators in this highly competitive market? What makes a service “unique“ or is pricing the only means of gaining market share?

We will discuss strategies and present new products that might have the potential to make the difference.

HOST David Meyer (Gigaom) SPEAKERS Francine Gorman (Nordic Playlist, Ja Ja Ja), Rainer Henze (laut.ag), Peter Ton- stad (WiMP Music), Holger Weiss (AUPEO! GmbH)

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 15:15–16:15 FRITZ 1

UNDER 30S – THE MUSIC INDUSTRY OF THE FUTURE

Sound Diplomacy are proud to produce this panel featuring outstanding young German and international music industry professionals. This session will provide insight into how each panelist entered their chosen career paths, challenges they faced and tips on how to carve your own career path to success.

HOST Anton Teichmann (Sound Diplomacy) SPEAKERS Jen Brown (Indigo), Fabian Greitemann (Cheesecake, New Order Studios GmbH), Annika Hintz (Bookerin), Liz Stokes (Record of the Day)

76 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 15:15–16:15 C1

MUSIC SCENES EAST OF BERLIN – WHAT‘S CURRENTLY INTERESTING AND HOW TO COLLABORATE?

What is currently interesting in the music scenes in Poland, in the Baltic countries and in Russia? What are key festivals, agencies or labels? In which cities and regions can you find interesting artist scenes, and what makes them special? And – who are good contacts if you want to start working with the music scenes in these countries east of Berlin? Are there any difficulties you should take into consideration? Any great tips for your tour or show in Poland, the Baltics of Russia?

HOST Michal Hajduk (Adam Mickiewicz Institute) SPEAKERS Natalie Mets (The Baltic Scene), Natasha Padabed (SKIF Festival), Jarek Szu- brycht (OFF Festival Katowice, Trzecie Ucho)

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 15:15–16:15 WS2

STREAMING, PLAYS, VIEWS, KLICKS – WHO‘S PAYING THE PRODUCTION COSTS OF THE FUTURE?

Longer periods of amortisation, usage based revenue models, advances, crowdfunding – how are labels and artists able to finance their future music productions in a technologi- cal and highly digitalized and atomized environment? Who will take part in the investment called “album”? Will playlists be the new album, completely changing the way of monetizing mediatypes? Which promotion is realizable through streaming platforms and which setup is the most promising one? Which streaming platforms create alternate ways of remuneration and added value? Starting with a short impulse speech, Hamburg-based independent digital distributor finetunes wants to give an introduction to the subject and offer first concepts, ideas and pegs.

HOST David Balfour (finetunes, Record of the Day) SPEAKERS Flowin’ Immo (deutscher HipHop Künstler), Sveinung Rindal (WiMP), Julian Butz (Management We Invented Paris, Children, Still Parade & Labelmacher Serve & Volley Records), Johannes Fürst (finetunes)

CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 16:15–17:15 C2

THE VALUE OF ONLINE

At every music conference and in every music industry discussion, both within prac- tice as well as in academia, it is commonly acknowledged that “the game has changed”. Downloading, video and music streaming, social media and crowdfunding have opened up new alleys to the music industry. What is lacking from most of these discussions is how to measure the online presence and how to convert this presence into an economic value. This is the focus of current research conducted by the Inholland University of Ap- plied Sciences, in collaboration with BUMA Cultuur, the Dutch music export organiza- tion (also the organizer of events such as Eurosonic Noorderslag and Amsterdam Dance Event). The aim of this study is to come up with a method to measure the value of online for pop musicians. We will present recent findings from our study and would like to open the discussion with the audience on this topic and their own experiences.

SPEAKER Koos Zwaan (Inholland University of Applied Sciences)

F R 5 . 9 . FRI 9/5 GERMAN SPOKEN 16:30–17:30 FRITZ 1 POP + POLITIK = HALTUNG? HAT POPMUSIK HEUTE NOCH GESELLSCHAFTSPOLITISCHE RELEVANZ? WIE WICHTIG IST DAS HEUTE NOCH?

Die Themen Pop, Politik und Haltung sind dieses Jahr immer wieder in den Fokus der Medien gerückt. Ein Grund mehr, um auf den VUT Indie Days 2014 diese Themen vor einem Fachpublikum und Expert_innen zu diskutieren.

Wie wichtig ist eine solche Haltung heute noch? Hat Popmusik heute keine gesellschaftspolitische Relevanz mehr? Brauchen wir heute noch politische Texte und was können sie auslösen? Gibt es heute noch Jugendbewegungen? Ist Hip-Hop die letzte Jugendbewe- gung? Wenn nein, warum nicht? Diese und weitere Fragestellungen werden im Rahmen des Panels diskutiert werden.

MODERATION Milena Fessmann (Cinesong) SPEAKERS Britta Schewe (joiz), Gregor Samsa (Sounds of Subterrania), STOPPOK (LA- LA-Land), Sookee (Springstoff)

80 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 16:30–17:30 FRITZ 2

FIRESIDE CHAT: SOUNDCLOUD MEETS SHUTTERSTOCK

In this original “Cross Over Session”, Wyatt Jenkins (VP Product, Shutterstock) and Thom Cummings (VP Growth & Insight, SoundCloud) will have a unique opportunity to talk about the newest developments of their companies, the challenges of new products and new markets, and how they are working with different business models on their further expansion. These two celebrated Digital Tech companies, respectively headquar- tered and with further offices in New York and Berlin, are indeed an excellent match – as well as befriended music lovers!

This original format will allow the audience to participate in an intimate talk presented in an informative and entertaining way. Discover how these passion-driven businesses pilot their companies!

HOST AC Coppens (The Marketing Catalysts) SPEAKERS Thom Cummings (Soundcloud), Wyatt Jenkins (Shutterstock)

F R 5 . 9 . FRI 9/5 ENGLISH 16:45–17:15 W i MP LOUNGE HOW TO MAKE IT IN HIGH FIDELITY USE WIMP HIFI AND ITS EFFECTIVE TOOLS TO GET EVEN MORE ATTENTION AROUND YOUR QUALITY RECORDINGS

SPEAKER Sveinung Rindal (WiMP Music)

81 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH 17:00–18:00 SPEED-MEETING

MEET THE VUT BOARD MEMBERS FOR VUT MEMBERS ONLY

The VUT board members will exchange ideas with VUT members but also discuss challenges for independent companies and how they can meet them.

F R 5 . 9 . FRI 9/5 GERMAN 17:30–18:30 KL. FRITZCLUB

C3S: ERFAHRUNGEN IM AUFBAU DER BESSEREN VERWERTUNGSGESELLSCHAFT

Im Interview: Drei Verwaltungsratsmitglieder der C3S schildern ihre Erfahrungen der vergangenen viereinhalb Jahre in der C3S und die Herausforderungen, die sich mit dem Beginn der Geschäftsaufnahme stellen.

An Fragen mangelt es nicht: Wo genau wird es schwierig? Welche Fragen müssen zu- vorderst gelöst werden? Was geht nicht? Muss die C3S doch Rahmenbedingungen der GEMA übernehmen? Wie “böse” ist die GEMA-Vermutung? Wie will die C3S die fehlende Definition von Kommerzialität innerhalb der CreativeCommons-Lizenzen ausgleichen? Welche neuen Konzepte hat die C3S möglicherweise bereits in der Schublade?

MODERATION Klaus Gropper (PundG),

SPEAKERS Danny Bruder (C3S SCE, P-PACK RECORDS), Wolfgang Senges (C3S SCE), Meinhard Starostik (C3S SCE)

82 CONFERENCE DAY 2

F R 5 . 9 . FRI 9/5 ENGLISH SPOKEN 17:30–18:30 C2

SURVIVING STREAMING: HOW INSIGHT INTO LISTENING PATTERNS AND THE STREAMING MODEL PROVIDE MAPS FOR THE FUTURE

Currently, Norway is among the most advanced streaming markets in the world, with around 3 of 4 Norwegians using music streaming services. The research project Clouds & Concerts at the University of Oslo has studied how people use streaming service WiMP Music since 2010. This talk presents key results that can help artists and labels better understand and survive in the new era of access-based music. It addresses questions every artist and label should ask about how to make and release music based on how people actually listen. And last, but not least, the talk discusses key challenges with the way revenue is shared with artists in the current ‘pro rata model’ used by the major streaming services, and shows how alternative ways of distributing subscription fees and ad revenues could provide a more sustainable streaming model for the future.

SPEAKER Arnt Maasø (Universität Oslo)

F R 5 . 9 . FRI 9/5 18:00–19:00 CONFERENCE CLOSING / WINNER ANNOUNCEMENT MUSIC START UP CORNER KLEINER FRITZCLUB, GARDEN > OPEN TO ALL DELEGATES > FREE DRINKS

F R 5 . 9 . FRI 9/5 18:30–19:45 URBAN SPREE

MEET ESTONIA AT BERLIN MUSIC WEEK OPEN TO ALL DELEGATES

Tallinn Music Week, Estonian Tourist Board and Enterprise Estonia invite: MEET ES- TONIA at Berlin Music Week on Friday, 5th September 18:30 – 19:45 at Urban Spree Biergarten (Revaler Strasse 99) for food and drinks and some good Estonian DJs, fol- lowed by Odd Hugo concert, 20:00 at Berghain Kantine (10 minute walk, shuttle also provided).

10,000 MUSIC INDUSTRY CONTACTS! THE BOOK, WEBSITE AND FREE APP SHOWCASE HAS IT COVERED!

• Over 2,000 event suppliers • More than 700 UK & European festival contacts • More than 1,000 music venues • Over 1,500 business contacts • More than 500 studios • Over 600 recording services • More than 700 record companies • Over 700 equipment manufacturers • More than 500 media contacts • Latest industry news feed & jobs • & much more... www.SHOWCASE-MUSIC.COM SPECIALS: MOST WANTED:MUSIC

MOST WANTED: MUSIC

The Berlin Music Commission is again hosting the “Most Wanted: Music” in 2014, as part of the word conference programme of the Berlin Music Week.

This year it’s about identifying and evaluating the potential for crossovers between music and other parts of the creative industry.

The BMC will be presenting a range of first-rate speakers, including fashion designer Kilian Kerner; photographer Olaf Heine; Dirk Reichardt from Barefoot Music, who is responsible for selecting the entire music and song collection for German top producer Til Schweiger’s film productions; plus, with the support of the Media Board Berlin-Bran- denburg, Christoph Krachten from Mediakraft Networks, the leading online TV station in Central Europe, which provides best practices examples, or so-called “Creative Case Studies” and follows musical developments.

The hugely popular Music Supervisor Sessions will be taking place once again in cooperation with NARIP. This year it will be a “German Edition” featuring Milena Fessman (Cinesong) and Gerrit Winterstein (White Horse Music/Jung von matt) – two stars of the German sync business.

In addition, Berlin Music Week visitors will have a chance to ask the questions that have been on the tip of their tongue in the so-called “Music Industry Circuit Training” sessions, 5 minute sessions featuring up to ten music industry experts from record labels, publishers, and the fields of promotion, booking, copyright and so on. The whole thing will be offered at two levels – basic level and CEO level.

On September 5, the Berlin Music Commission will be hosting their popular welcome and showcase evening in FluxBau. Once again, the evening will feature selected artists from the current edition of the much-esteemed “listen to berlin” compilation. Parasite Single, Phia, DJ Ipek and a secret guest will be performing for Berlin Music Week guests and delegates. The event is part of First We Take Berlin, the Berlin Music Week’s showcase festival, and will be held in cooperation with FluxFM.

86 SPECIALS: MOST WANTED:MUSIC

SCHEDULE MOST WANTED: MUSIC 2014 @ POSTBAHNHOF

DONNERSTAG, 04. SEPTEMBER 2014, 10:30 – 17:55 UHR 10:30 – 13:00 Uhr NARIP Music Supervisor Session mit Milena Fessmann (Cinesong) 13:45 – 16:15 Uhr NARIP Music Supervisor Session mit Gerrit Winterstein (White Horse Music) 15:00 – 15:50 Uhr Zirkeltraining Musikwirtschaft – Basic 16:00 – 16:50 Uhr Zirkeltraining Musikwirtschaft – Advanced 16:30 – 16:55 Uhr Creative Case Study mit Christoph Krachten (Mediakraft Networks) 17:00 – 17:25 Uhr Creative Case Study mit Dirk Reichardt (Barefoot Music) 17:30 – 17:55 Uhr Creative Case Study mit Kilian Kerner (Modedesign)

FREITAG, 05. SEPTEMBER 2014, 14:00 – 15:25 UHR 14:00 – 14:25 Uhr Marcus Engert (detektor.fm) 14:30 – 14:55 Uhr Olaf Heine (Fotografie)

“LISTEN TO BERLIN” – SHOWCASE @ FLUXBAU, 21:00 – 24:00 UHR 21:00 Parasite Single 21:45 Phia 23:00 DJ Ipek plus Secret Act

87 M4MUSIC AT POSTBAHNHOF

THURSDAY, 4.9.2014 @ POSTBAHNHOF BERLIN

Partners ImagIne if you could go to one website and get aLL the contacts you need for the european Live music Industry? WeLL you Can! www.vip-booking.com

The No 1 Information Resource For The Live Entertainment Industry Having the right tools for the job is often the key to success. We have developed a range of services to meet the demands of agents, promoters, talent buyers, venue bookers etc.

145-157 St John Street | London Ec1V 4PW United Kingdom | Phone: +44 (0) 870 755 0092 vip-booking.com www.vip-booking.com | [email protected] SPECIALS: AFRICA MUSIC CONVENTION

AFRICA MUSIC CONVENTION

The Africa Music Convention is a platform for African and German musicians and music fans in order to develop and implement joint projects. On 4 and 5 September, the Africa Music Convention will present concerts, lectures and debates as part of the Berlin Music Week. All concerts will be a blend of German and African artists from hip hop to electro. The Africa Music Convention is presented by the Stiftung Partnerschaft mit Afrika e.V. within the frame of the programme COMENGA with financial support of The Federal Ministry for Economic Cooperation and Development (BMZ).

At the WORD!Conference musicians and music professionals will reveal new trends in the music industry in Africa. Three panels will focus on the socio-political role of music styles, lyrics and life performances in Germany and African countries, will present initia- tives for German-African music projects and encourage new and sustainable cooperation in music.

As part of the SOUND! showcase festival “First We Take Berlin”, the Africa Music Con- vention will host two club concerts and present the results of unique cooperative efforts between German and Africa artists – with the music styles ranging from hip-hop to electro. The following artists will perform live on stage of the Astra Kulturhaus and the Badehaus Szimpla and will guarantee two evenings of best music entertainment: Guy One & The Polyversal Souls (Ghana & Germany), Puppetmastaz & Biko MC (Germany & Zimbabwe), Suff Daddy & Nash (Germany & Ivory Coast), Tlale Makhene & Burnt Fried- mann (South Africa & Germany), die Gebrüder Teichmann & Psychotek Tonic (Germany & Zimbabwe), DJ Raph & Carmel Zoum (Kenia & Republik Kongo/Berlin).

THURSDAY, 04. SEPTEMBER 2014 FRIDAY, 05. SEPTEMBER 2014

WORD! @ POSTBAHNHOF WORD! @ POSTBAHNHOF 11.00 - 13:00 AMC Hub / Meet & Greet 11:00 - 13:00 Digital Music Production 14:00 - 16:15 Sounds without Boarders SHOWCASES @ ASTRA KULTURHAUS 22:00 Guy One & The Polyversal Souls SHOWCASES @ BADEHAUS SZIMPLA 23:30 Puppetmastaz & Biko 23:00 Tlale Makhene & Burnt Friedmann 00:30 Suff Daddy & Nash 00:30 Gebrüder Teichmann & Psychotek Tonic 02:00 DJ Raph & Carmel Zoum

90 SPECIALS: SWITZERLAND AT BERLIN MUSIC WEEK

“SWISS BUSINESS MIXER – ZURICH MEETS BERLIN“

Despite its smallness, Switzerland is an important market for German and European artists. With its high number of festivals and concert venues, it will be interesting to discuss how this small market works and how it survives – with a special focus on the question, how European artists can profit from these special circumstances.

In a first panel “Switzerland – Land of Festivals”, Swiss festival bookers will present their strategy and give an inside view of their event. In a second panel called “Meet the Zurich Club Scene”, a row of promoters will discuss the importance of the music scene for Zurich and the interaction with their Berlin partners.

After the two panels, there will be live sets by the very unique artist “OY” and the band “WOLFMAN” (both also performing at the m4music night at Postbahnhof). A famous Swiss cheese Raclette will be served, giving a perfect surrounding to meet the Swiss and Zurich music business.

SCHEDULE THURSDAY, 4 SEPTEMBER 2014 – POSTBAHNHOF (CABUWAZI-ZELT)

14:00 PANEL: “SWITZERLAND – LAND OF FESTIVALS” Switzerland has the highest number of festivals per capita in the world. A presentation with background information about some of the most important Swiss festivals. GUESTS: Christof Huber (OpenAir St. Gallen) Marion Meier (Zürich Openair) Philipp Schnyder & Raphael Rogenmoser (m4music Festival Zürich)

15:15 PANEL: “MEET THE ZURICH CLUB SCENE” Bookers and business insiders discuss the ins and outs of the Zurich club scene with Ueli Häfliger (FluxFM) GUESTS: Santosh Aerthott (Mainland Music/m4music Festival Zürich) Alex Dallas (Zukunft/Kauz/Exil) Artur Schock (Audiolith) Alfonso Siegrist (Mascotte/Plaza/Kinski)

16:30 START RECEPTION WITH SWISS CHEESE RACLETTE

16:45 LIVE: “OY”

17.45 LIVE: “WOLFMAN”

91 SPECIALS: SWITZERLAND AT BERLIN MUSIC WEEK

M4MUSIC AT POSTBAHNHOF THURSDAY, 4.9.2014

M4Music, the Swiss Festival and Conference, is hosting a stage at Postbahnhof. Artists performing are OY, ANNA AARON, WOLFMAN, JAAKKO EINO KALEVI, and a spectacular SURPRISE ACT with roots both in Berlin and Switzerland.

OY, now signed to Belgian label Crammed, is creating her very own style of global sto- rytelling. ANNA AARON is presenting her second album “Neuro“, released in March on Sophie Hunger’s label Two Gentlemen. Helsinki’s JAAKK0 EINO KALEVI has released his very first songs on labels like Domino (UK) and Beats in Space (USA). The night opens with WOLFMAN and their atmospheric blend of Electronics, Pop, and Blues. Next M4Music Festival in Zurich and Lausanne: 26-28 march 2015, www.m4music.ch

92 SPECIALS: MUSIC HACK DAY

PREMIERE: MUSIC HACK DAY

For the first time, this year’s Berlin Music Week will host a Music Hack Day in cooperation with Axel Springer. Coders and music artists from all over Europe are invited to attend the 3-day event in Berlin. Spotify, The Echo Nest, rdio and the German Research Center for Artificial Intelligence are already confirmed as technology partners. The Mu- sic Hack will be presented by Musikexpress and Rolling Stone from Axel Springer Media- house Berlin and by the Media Entrepreneurs-Initiative.

OFFICIAL PRESENTATION AND KICK-OFF AT BERLIN MUSIC WEEK On Thursday, 4 September, Hack Day organisers and partners will present the official programme to the communities at Berlin´s Postbahnhof, the central venue of Berlin Mu- sic Week´s WORD! conference. Also on Thursday, a pre-workshop will offer both, music artists and coders, an opportunity to meet and hatch plots for the upcoming hack. Inter- national renowned Berlin DJ and electronic music producer Henrik Schwarz will be part of the kick-off. Henrik will host a public workshop at the beginning of Music Hack Day.

WHERE HACKERS MEET MUSIC ARTISTS The actual hack starts Friday morning, 5 September, at Axel Springer´s Plug and Play Accelerator. More than one hundred coders and artists are expected to attend the event. Prior the starting shot, all technical partners will have the opportunity to introduce their hardware, services and APIs to the community. The Music Hack Day ends on Saturday with a presentation of the results. The rooftop-party with an exclusive live performance, presented by Musikexpress, will be starting right after the presentations. A jury consisting of renowned experts will then announce the winning team. Prizes include a trip to Music Tech Summit in San Francisco, USA.

MUSIC HACK DAY @ POSTBAHNHOF

INTRODUCING MUSIC HACK DAY: EVENT, TEAM AND PARTNERS 4. September 16:30 – 17:30 Fritz 2 English

MUSIC HACK DAY ARTIST WORKSHOP 4. September 16:45 – 19:00 Garage English

Check MUSICHACKDAY.DE for all details, info and activities during Music Hack Day! As part of a co-operation with Deutsche Telekom the best hacks will be presented live on the Telekom stage @ IFA. Drop by: Sun., 07.08.2014, 5:10pm

93 SPECIALS: MUSIC START UP CORNER

MUSIC START UP CORNER: NEWCOMERS IN DIGITAL MUSIC

Music Start Up Corner will introduce the next generation of digital music newcomers on 5 September 2014. Focus of the second edition of the elevator pitch format will be on young interactive music companies emerging from international startup hubs such as Tel Aviv, London, Oslo and Stockholm. The Music Start Up Corner 2014 is hosted by Berlin Music Week, the music innovation hub Mashup Norway and Projekt Zukunft, an initiative of Berlin’s Senate Department for Economics, Technology and Research.

Music Start Up Corner 2014 is the official hub of Startup Safary, Berlin’s first day of open doors for startups that helps job seekers and employers find the best fits between each other.

MORE THAN 30 APPLICATIONS, 10 FINALISTS Over the summer international startups did have the opportunity to send in their ideas, products and services in order to apply for participation. More than 30 international and local applications reached our jury who choose their ten favorite up- and newcomers. The finalists have the chance to present themselves to an audience of experts, potential partners and investors in elevator pitches at Berlins own Postbahnhof.

“Berlin’s specific interaction between the tech and music industry is reflected by the programme of Berlin Music Week: Young and innovative tech companies with a close link to the music-ecosystem are in the focus of the Music Start Up Corner,” says Eric Eitel, chairman all2gethernow e.V. and curator of Interactive Music, Tech & Startups at Ber- lin Music Week. “After focussing on the German scene last year this year’s participants also come from international music tech hubs like London, Stockholm or San Francisco.”

The ten international finalists are SpinnUp (Sweden), cPulse (France), nagual sounds (Germany), Reactify (UK), Soundytics (Luxembourg), feelthebeat (Germany), Zoo Labs (California), Klang (Germany), Disco Fingers (Norway) and Threaks GmbH (Germany).

NETWORKING, MATCHMAKING AND MENTORING Berlin Music Week will offer participating startups unlimited access to all official day- and night-time programme. They will be integrated in organised matchmakings, which allow for one-on-one talks with decision makers in the music industry, as well as multi- plicators, journalists and venture capitalists. What international startups can achieve in Berlin, which support they can count on and who are the relevant players in town will be presented in workshops and panel discussions about the Berlin startup-ecosystem.

MUSIC START UP CORNER: THE FINALISTS BRING ON THE ELEVATOR PITCHES & OUR JURY Subsequent to the elevator pitches the young founders are presenting themselves to our jury featuring Steffen Holly (Fraunhofer IDMT), Knut Jørstad (Factlines), Andrea Le- onelli (Digital Music Trends), Nina Nedreaas (Universal Music Group), Kathleen Olstedt (IBB Beteiligungsgesellschaft) and Ingrid Walther (Senatsverwaltung für Wirtschaft,

94 SPECIALS: MUSIC START UP CORNER

Technologie und Forschung). They will assess the finalist‘s ideas and business models as well as presenting the winner later that same day. The winner will receive a music startup scholarship sponsored by Mashup Norway, a mentoring by IBB Beteiligungsgesellschaft as well as an expert coaching by High-Tech Gründerfonds.

THE FINALISTS

SPINNUP Spinnup is an online digital music distribution service from Universal Music that launched early 2013 in Sweden. It offers unsigned artists the opportunity to publish their music worldwide.

CPULSE The idea for cPulse, the worldwide first case with LEDs for Android 4.4 Smartphones, came from France and combines music and light. Users are able to create “lighting tracks” for their favorite songs or let the system create them by matching the light effects automatically to the music – e.g. at the dance floor.

NAGUAL SOUNDS Nagual Sounds from Berlin is developing Nagual Dance – a software which translates body movement, captured by a 3D camera, into music – in real time. So every dance performance will become an interactive music experience.

REACTIFY Reactify from London is a pioneer in music production and specialized in interactive music production and composing, e.g. with sound installations or apps. Reactify’s work is on the bleeding edge of what is possible in the realm of music composition and distribution.

SOUNDYTICS With the technique of Soundytics from Luxembourg users can choose the right music for the current situation – e.g. driving, doing sports or the nightlife. These playlists cannot only be filtered by genre but also by mood, tempo, subgenre, tonality or instruments.

FEELTHEBEAT Feelthebeat was developed in Berlin and is a wearable metronome which vibrates to the beat of the music. It can be connected to a smartphone or tablet via Bluetooth. With the feelthebeat app the metronome’s settings like beats per minute or the rhythm can be adjusted.

ZOO LABS At Zoo Labs artists and musicians are meeting entrepreneurs to learn from them – and vice versa. The Music Tech Incubator in California offers the opportunity to record new music, participate in workshops or develop long lasting business strategies together.

95 SPECIALS: MUSIC START UP CORNER

KLANG The Berlin based company Klang is behind the interactive 3d in-ear audio technology for headphones and wants to replace the stereo sound this way. This shall help for example bands when they’re performing live on stage.

DISCO FINGERS Disco Fingers is thought to help non-musicians in expressing themselves musically by creating their own beats and publish them. The target groups of the Norwegian company are young adults and children over eight years.

THREAKS The Hamburg based startup Threaks is specialized in the development of non-linear music video games. The game Beatbuddy has its own soundtrack for every level and players who master moving and attacking to the rhythm will have a distinct upper hand.

96 VUT INDIE DAYS

VUT-WORKSHOPS

“USING AN IPAD TO MAKE MUSIC INTUITIVELY” – EIN WORKSHOP VON AGF AM FREI- TAG, DEN 05. SEPTEMBER 2014 VON 13:00 BIS 15:00 UHR:

SPEAKER Antye Greie-Ripatti

„TRÄUME WERDEN BERECHENBAR?“ – EIN MUC.X-WORKSHOP AM DONNERSTAG, DEN 04. SEPTEMBER 2014 VON 14:00 BIS 14:45 UHR:

SPEAKER Raimund Franken (rmc medien + kreativ consult GmbH)

„PRAXISNAH & NUTZERFREUNDLICH: GVL-WORKSHOP ZU DEN ONLINEPORTALEN TRISYS.GVL UND ART- SYS.GVL“ AM FREITAG, DEN 05. SEPTEMBER 2014 VON 11:00 BIS 13:00 UHR:

Labels nutzen TRISYS.GVL als Informations-, Claimings- und Abrechnungssystem. Für die Künstler ist ARTSYS.GVL die zentrale Plattform, um ihre Mitwirkungen an Produktionen zu melden. Der Workshop mit den GVL-Referenten Andrea Kagels, Lo- thar Münner (beide Abteilung Repertoire) und Oliver Dellefont (Abteilung Monitoring) zeigt die Grundlagen sowie Tipps & Tricks der Bedienung.

SPEAKERS Andrea Kagels, Lothar Münner, Oliver Dellefont

97 VUT INDIE DAYS

VUT-MEETING SESSIONS

VUT is organising three Business Meeting Sessions for its members. A total of 30 national and international industry giants will be there to carry out individual meetings with VUT Indie Days delegates. All of the spaces have already been assigned to top-class participants during the run-up to the event. The VUT Meet- ing Sessions provide an in-depth, informal insight into the most recent developments and working methods in the European music industry. These are the following, in detail:

MEET THE POLISH INDIES (FREITAG, DEN 5. SEPTEMBER VON 14:00 BIS 15:00 UHR) VUT members will get the chance to meet representatives of Polish independent companies and have the opportunity to discuss relevant topics.

MEET THE MUSIC EXPERTS (FREITAG, DEN 5. SEPTEMBER VON 15:00 BIS 16:00 UHR) Experts from labels, distributors, collecting societies and publishers will answer all kinds of questions and will give insider tips.

MEET THE VUT BOARD MEMBERS (FREITAG, DEN 5. SEPTEMBER VON 17:15 BIS 18:00 UHR) FOR VUT MEMBERS ONLY The VUT board members will exchange ideas with VUT members but also discuss challenges for independent companies and how they can meet them.

Locl Bets – Globl Groove Ds deutsche Musikmzin uf DW www.dw.de/popxport

98 VUT INDIE DAYS

VUT-PRODUCTS – INDIVIDUAL AND INTERACTIVE

Postbahnhof will offer a product market for the indie scene. There will be space for business meetings, receptions, sales, artists, labels, publishers, distributors, promoters and record shops, while GEMA, GVL, MPN, GS1 Germany and many more will be present. The VUT PRODUCT MARKET will have a classic exhibitors’ area where 23 companies will be presenting themselves.

EXHIBITING VUT COMPANIES

COMPANY BRANCH BOOTH NO. Prill-Assekuranz Versicherungsmakler Service 9 Disc Partner Production 10 finetunes digital media services GmbH Distributor 11 INFRACom! Hear The Music – Digital PR 13 Promotion System Broken Silence Distributor 15 KDG Mediatech AG Production 16 GEMA Association 18 GVL Association 19 ALV Royalty Software Consultant 20 recordJet Distributor 21 Tango Malambo Music Artist 22 MPO Audio&Video GmbH Production 23 MPN Association 24 From Lo-Fi to Disco! Label 25 ebam GmbH 26 GS1 Association 27 IndieCo ry – The Association of Finnish Indie Association 28 Independent Music Producers Cargo Records GmbH Distributor 29 Sierra Entertainment GmbH (Shack Media) Label/Distributor 30 Right´s Up Service 31 iMusician Digital AG Digital Distributor 32 Dahlem Records Label 8 Locl Bets – Globl Groove Ds deutsche Musikmzin uf DW www.dw.de/popxport

99 VUT INDIE DAYS

VIA! VUT INDIE AWARDS 2014

After a successful premiere last year, the VIA! VUT INDIE AWARDS – prizes for independent greatness – will once again be awarded at Postbahnhof. Just like last year, there are six categories: Best Act, Best Album, Best Label, Best Newcomer, Best Experiment and Special Prize. The latter was judged by the VUT board, while the VUT members decided who is to be awarded Best Newcomer. The award-winners in the four remaining categories were chosen by an expert jury containing 100 music experts and music professionals. The trophies will not be awarded in a “classic” award ceremony, but at a party with well-known entertainers at the turntables like Dimitri Hegemann, DJ Supermarkt, Mo Loschelder and DJ DSL, as well as videos of Editude Pictures. Christof Ellinghaus (City Slang) will be taking you through the evening as the event moderator. We are obliged to keep the names of the award-winners top secret until 5 September, but the following nominees have been shortlisted:

BEST NEWCOMER BEST ALBUM Annuluk Die höchste Eisenbahn with Schau in den Ira May Lauf, Hase Metal Ghost Moderat with II Umherschweifende Produzenten The Notwist with Close To The Glass Wyoming BEST EXPERIMENT BEST ACT Denovali Records with Denovali Swingfest Die Höchste Eisenbahn detektor.fm with detektor.fm Ja, Panik Gregor Schwellenbach with Gregor Moderat Schwellenbach spielt 20 Jahre Kompakt The Notwist Planningtorock with Planningtorock

BEST LABEL Audiolith Staatsakt This Charming Man Records

100 VUT INDIE DAYS

THE VUT SHOUT OUTS

The VUT owes a great deal of thanks to many people, institutions and companies, without whom the world would have had to wait longer for the VIA! VUT INDIE AWARDS to happen. They are: • first and foremost all INDEPENDENT MUSICIANS, LABELS, PUBLISHERS and DISTRIBUTORS etc. because without their passionate work, there would be no basis for the award. • the VUT AWARD COMMITTEE for brainstorming and for pointing the way for the awards. • EDITUDE PICTURES for the nominees’ videos and already now for the video documentation of the evening. • all VUT MEMBERS and the EXPERT JURY, who provided many nominations and voted. • MUSIC PLEASE for developing and realising the online nomination and jury tool. • DETEKTOR.FM, DEUTSCHE WELLE, FLUX.FM, JOIZ, MUSIKWOCHE, TAPE.TV, TONSPION and WIMP for their editorial support with the shortlists in the trade press, on TV, online, on the radio and in streaming. • ALL VUT FRIENDS AND ALL OTH ER SUPPORTERS

101 SPECIALS: BERLIN MUSIC WEEK MARKET

BERLIN MUSIC WEEK MARKET

Postbahnhof will offer a product market for the second straight year due to the success of 2013. The market will have a classic exhibitors’ area where up to 50 companies will be presenting themselves.

COMPANY BOOTH NO. ADDACT 1 Audio Cloud Innovations Ltd. – BPM Junction 2 Coire 3 Clubcommission Berlin e.V. 4 Macromedia Univesity for Media and Communication 5 Cultural Commons Collecting Society SCE mbH 6 Vidibox 7 Dahlem Records 8 PRILL-ASSEKURANZ Versicherungsmakler 9 AAA Media Solutions GmbH & Co. KG Disc Partner 10 finetunes GmbH 11 XJAZZ Festival 12 INFRACom! Hear The Music – Digital Promotion System 13 rec publica 14 Broken Silence Independent Distribution GmbH 15 kdg Mediatech GmbH 16 GEMA 18 GVL 19 ALV Royalty Software 20 recordJet 21 Tango Malambo Music 22 MPO Audio&Video GmbH 23 MPN 24 From Lo-Fi to Disco! 25 ebam GmbH 26 GS1 27 IndieCo ry – The Association of Finnish Independent Music Producers 28 CARGO RECORDS GmbH 29 Sireena Entertainment GmbH (Shack Media) 30

102 SPECIALS: BERLIN MUSIC WEEK MARKET

COMPANY BOOTH NO. Right´s Up 31 iMusician Digital AG 32 Berlin Music Commision 33 SRH Hochschule der polulären Künste 34 VIP Booking 35 Service Bureau for Songwriters 36 WeTek Berlin 37 Piranha Arts 38 Piranha Womex 39 Get Physical 40 Leondra music GmbH 41 details software 42 BLN.FM 43 hooolp 44 Attendees Music Start Up Corner 45

103

TALLINN MUSIC WEEK 25-28 March 2015 your gateway to North-Eastern Europe

Ș Music industry A special offer of for conference an earlybird delegate's pass Ș Showcase & available in September at city festival tmw.ee

“There’ve been many attempts “With sophisticated restau- “TMW makes you feel like to fill the gap between the rants, champagne conferenc- Tallinn is the new Berlin. arrogant Western music biz es and an opening speech Everyone is here, and and the mysterious Eastern from the president Tallinn everything is easy and European market, but so Music Week and Estonia amazing.” far only TMW seems to be have established Tallinn as a effective in this respect.” post-Soviet culture hub.” Juha Kyyrö Fullsteam (FIN) Artemyi Troitsky (RUS) Jazz Monroe Drowned in Sound (UK) SPECIALS: FIRST WE TAKE BERLIN

SHOWCASE FESTIVAL FIRST WE TAKE BERLIN

In its second year, First We Take Berlin takes off with splendid performances, brand-new venues as well as in- triguing specials and co-operations in Berlin’s district of Kreuzberg from 4th to 5th September.

After a successful premiere in 2013, the we are proud to announce Zoot Woman, whose brand-new album will finally be released this summer, Glass Animals, Highasakite, Marathonmann, Phox and Blaenavon amongst others. The Busy Twist, Fickle Friends, GWLT, Racing Glaciers and Sivu have also been confirmed to grace the stage.

With its many co-operations, label specials and club events, First We Take Berlin not only wants to gather everything that constitutes the cultural spirit of the German capital but also to give national and international agencies as well as record labels a platform to showcase their up and coming talent. So far, specials by ATC, Chimperator, Coda Agency, Radioeins and SplashMag!have been confirmed amongst others.

In addition to last year’s venues, First We Take Berlin expands its radius with clubs and performances spaces like Arena Club, Glashaus @ Arena, Ipse, Our/Berlin, Tante Emma and Yaam, incorporating even more of the districts cultural diversity.

ALL SHOWCASES & SPECIALS

WED., 3. SEPTEMBER Our/Berlin Music Week pres. by Nordic By Nature

THU., 4. SEPTEMBER Beatport & Traktor present: Get Physical & Poesie Musik, City Slang presents »We Built This City Slang«, bureauexport presents »French Connection«, Nothing But Hope And Passion presents: ATC, The Great Escape, M4Music, Our/Berlin Music Week

FRI., 5. SEPTEMBER Canadian Music Week, Die Stiftung Partnerschaft mit Afrika e.V. presents Africa Music Convention, Nordic Playlist, Chimperator presents »Monkey Business«, Vevo presents: The Agency Group, Noisey presents: Coda Agency, Our/Berlin Music Week

106 SPECIALS: FIRST WE TAKE THE STREETS

PREMIERE: FIRST WE TAKE THE STREETS

With the new and free festival format First We Take The Streets, Berlin Music Week shows, on September 4 and 5, where the best, most accidental, quirkiest and often most surprising concerts and artists are to be found: namely, on the street. Participation is open to all artists who can take on the challenge of the street and don’t shy away from direct eye contact with the audience.

On September 4 and 5, between Berlin Music Week’s conference and festival centre, the Postbahnhof, and East Side Gallery, everything will turn around musicians living in Berlin, street musicians and sound artists. Between 3pm and 8pm, large mats will lay ready on the streets to be used for concerts in lieu of traditional stages. All are welcome, from beatboxers to singer-songwriters, including electronic loop artists. First We Take The Streets is the new link between Berlin Music Week’s daytime programme, held at the Postbahnhof, where the local and international music industry meets, and First We Take Berlin, the evening club festival at which the hottest newcomers give it their all at just 20 clubs from around the Friedrichshain and Kreuzberg districts.

WELCOME TO THE O2 WORLD SPREE BAR The o2 World Spree Bar is the pivotal point of the new festival. The main stage of First We Take The Streets is situated here and, along with good music, it offers late-summer refreshment for music fans, music professionals and tourists. Visitors to the o2 World Spree Bar can, moreover, enjoy a free Solarboat-Shuttle to Fluxbau, which is located directly opposite on the other side of the Spree, and where a few musical highlights await.

HELLO, MIGHTY OAKS As curators for the main stage of First We Take The Streets, the Mighty Oaks, who start- ed out as street musicians in the capital and are now being talked about internationally, are local heroes and a real coup for the festival. You can be sure that this collaboration with the Mighty Oaks will build some musical bridges over to the excellent evening programme of First We Take Berlin. A few surprises may also be reckoned with!

Under the auspices of the fifth Berlin Music Week, this new and free-of-charge festival format celebrates its premiere. The event was conceived and brought to life by Kulturpro- jekte Berlin, as producer of Berlin Music Week, in cooperation with o2 World, sponsors of the showcase festival First We Take Berlin, along with Flux FM, with the aim of provid- ing a unique platform for new, aspiring musicians and artists.

4.+5. SEPTEMBER, 3 PM – 8 PM / EAST SIDE GALLERY / BETWEEN POSTBAHNHOF + OBERBAUMBRÜCKE

107 SPECIALS: NEW MUSIC AWARD 2014

NEW MUSIC AWARD 2014

Fresh Sounds from all over Germany: This year too, the New Music Award, a prize for the best young German musician(s), will be the illustrious con- clusion to Berlin Music Week. A jury will choose a successor to Munich band Exclusive, who triumphed last year. Nine exciting acts, selected in recent weeks by ARD’s youth radio broadcasters, are in the running. The artists chosen will compete against each other in a big finale. On the 7th of September they’ll get a chance to win over an audience and the jury with their performance, playing live in Berlin‘s Admiralspalast.

FROM INDIE-POP TO ELECTRO-RAP, FROM AUGSBURG TO JEVER: WE’VE GOT IT ALL! Ranging from acoustic blues-rock and funky indie-pop through to electro-rap, the many facets of Germany‘s current music landscape will be showcased on a single day, with musicians coming from places as far apart as Augsburg and Jever. ANNENMAYKANTEREIT is a band of former buskers characterised by profound texts and a melancholy sound. TOM THALER & BASIL and DREHMOMENT represent a very different genre, namely hip-hop, each of them in a very different way. ERRDEKA, who impressed everyone at the First We Take Ber- lin festival last year, also has a style rooted in rap. Singer LARY will present her “Future German Wave” sound in the battle for the award, and also on show will be indie-pop to dance to by THIS VOID, PEWPEW with their shrill synth-sound, pensive pop from HEINRICH and indie-disco-rap from FAAKMARWIN.

AS WELL AS THE AWARD, WINNERS WILL RECEIVE A VOUCHER WORTH 10,000 EUROS A jury made up of representatives from the participating broadcasters and music industry experts will decide who gets to take the award home in the finale. As well as a brilliant award, the winner(s) will be given a voucher to buy music equipment worth 10,000 Euros.

WANTED – A SUCCESSOR TO BONAPARTE, KRAFTKLUB & EXCLUSIVE The New Music Award is one of Germany’s most important prizes for young musicians and bands and is a co-production involving all ARD‘s youth radio broadcasters. It seeks to discover aspiring artists and promote them nationally. The participating broadcasters are Bremen Vier (Radio Bremen), DASDING (SWR), 1LIVE (WDR), Fritz (rbb), MDR SPUTNIK, N-JOY (NDR), PULS (BR), 103.7 UnserDing (SR) and YOU FM (hr). This award is a groundbreaking stepping stone for newcomers to the music world, offering artists access to a large audience through the support provided by the nine ARD youth radio broadcasters and the inclusion of the competition in Berlin Music Week. New Music Award winners in previous years have included Bonaparte from Berlin, Kraftklub from Chemnitz and OK Kid (formerly Jona:S) from Gießen.

In 2014 the New Music Award will again be sponsored by the Initiative Musik gemeinnüt- zige Projektgesellschaft mbH with project funding provided by the Federal Government Commissioner for Culture and Media, Professor Monika Grütters, based on a resolution passed by the German parliament (Bundestag).

7. SEPTEMBER 2014, 2PM, ADMIRALSPALAST, FRIEDRICHSTR. 101, 10117 BERLIN

108

PARTNERS

FÖRDERUNG & UNTERSTÜTZUNG

MEDIENPARTNER

SPONSOR

CO-SPONSOR

KURATOREN & KOOPERATIONSPARTNER KONFERENZ WORD!

KURATOREN & PRODUKTION FIRST WE TAKE BERLIN

110 PARTNERS

MEDIENPARTNER KONFERENZ WORD!

PARTNER KONFERENZ WORD!

PARTNER FIRST WE TAKE THE STREETS

PARTNER SERVICE

INTERNATIONALE FESTIVALPARTNER

VERANSTALTER & ORGANISATOR

111 Postbahnhof BERLIN 03.09. BEGINN: 21:00 UHR Drei Bands. Ein Award. Seid dabei ! und erlebt ein wunderbares Finale Special Guest: i heart SharkS

Berliner Pilsner. Made in Berlin

BEPI_MusicWeek_148x210_FestivalGuide_39L300.indd 1 15.07.14 12:51