INDEX
Primavera Pro 2018……………………………………………………………………………………. 1 Primavera Sound in numbers.…………………………………………………………………….... 3 Statistics………..………………………………………………………………………………………….. 6 Participants…………………..………………………………………………………………………….... 9 Day Pro Conference……………………………………….…………………………………………... 17 Showcases………………………………………………………………………………………………... 39 Press clippings……….………………………………………………………………………………….. 40 Collaborators………...………………………………………………………………………………….... 58
PRIMAVERA PRO 2018
Centre de Cultura Contemporània de Barcelona (CCCB) Parc del Fòrum -
From 30th May to 3rd June of 2018
“What we want are heads of state that make cool playlists”. “Rights, like the freedom of speech, are a question of class”. Two sentences. The first, is apparently frivolous (or is it?), was uttered by Father John Misty. The other by Elgio, former member of La Insurgencia who was condemned to two years and one day of prison for verses that the High Court considered incitement to terrorism.
Both sentences have one thing in common: they were said in the framework of Primavera Pro 2018 and, in some way, they represent everything that normally would not be part of a professional meeting: entertaining wit, and the denunciation of deplorable situations. Primavera Pro is the place to hold a round table on how to tour in the Asia market, followed by a session to thrash out how Blockchain can help musicians. Where one can learn how to get a track on a successful playlist by Justin Barker from [PIAS], and later the opportunity to listen to the journalist Liz Pelly revealing the sexist stereotypes that are hidden behind an apparently inoffensive
1 algorithm on a streaming platform. A place where you can discover the unusual chemistry between the well-known Father John Misty and filmmaker Adam Curtis, and to find out what the future has in store for the new generations of professionals in the music sector. Somewhere where you can listen to the producer John Congleton defending “timeless” music as opposed to a “perfect” sound, or where you can have a laugh listening to the vision that Los Planetas have today of their toxic glory, which is twenty years old already, Una semana en el motor de un autobús. A place where you can accompany Stuart Braithwaite on his journey through his favourite musical moments in cinema, and see how Kyle Dixon and Michael Stein have gone from cult band to pop phenomenon thanks to the soundtrack for Stranger Things. And it is a space in which you can express your outrage about a legal system that suffocates art and protest with Elgio, the lawyer Laia Serra, Dani Vilaró from Amnistía Internacional, and the journalist Bruno Sokolowicz.
Or to explore the relationship between music and image at the activities of Primavera Pro On-Screen, which this year were sponsored by EMI Production Music and Thirty-Two Music, take the pulse of the congress of independent labels and the congress of concert venues, delve into the minds of the women of generation Z via sessions organized by CultHunting WomenZ, or see how technology can influence the music industry, thanks to the talks and pitches by Primavera Pro Startups, that awarded their prize to Roadie Tuner, a tool that allows one to tune guitars automatically and with great precision.
And of course, it is a place to applaud the association of Mujeres de la Industria de la Música, presented with the Primavera Award for their efforts to dynamite all gender inequality in the music sector. The feminist discourse was also very much present on the stages: 54% of the showcases from the five continents had female members and in many cases they were frontwomen or solo artists. This is one of the most significant figures of the ninth edition of Primavera Pro, that has brought together over 3.000 accredited professionals from almost 70 different countries.
2 PRIMAVERA SOUND IN NUMBERS
Public: 210.000 visitas Number of live shows: 311 actuaciones Number of Artists: 257 bands
Primavera Pro:
Professionals accredited: 3.077 Activities (conferences, presentations, networking sessions, etc): 92 Primavera Pro Showcases: 66
3 LINE UP
(Sandy) Alex G (US) Essaie Pas (CA) Leafar Legov (DE) Radioactive Man (UK)
A$AP Rocky (US) Eva Geist (IT / DE) Lee Fields & The Expressions (US) RAMZi (CA)
ABRA (US) Evian Christ (UK) Let's Eat Grandma Rex Orange County (UK)
ADR (US) Ezra Furman (US) Levon Vincent (US) Rhye (US)
Aleksi Perälä (FI) F/E/A (ES) Lift To Experience (US) Ride (UK)
Liminal Soundbath with Jónsi, Alex Alicia Carrera (ES) Father John Misty (US) Rolling Blackouts Coastal Fever (AU) Somers and Paul Corley (IS)
Fermin Muguruza eta The Suicide Of Amaia (ES) Lindstrøm (NO) Rory Phillips (UK) Western Culture (ES)
Âme II Âme (DE) Fever Ray (SE) Lorde (NZ) Ross From Friends (UK)
Anna von Hausswolff (SE) Flat Worms (US) Los Planetas (ES) Rostam (US)
Arca (VE) Floating Points 6 hours dj set (UK) Lykke Li (SE) The Sea and Cake (US)
Arctic Monkeys (UK) Floating Points Solo Live (UK) LYZZA (NL) Dj Seinfeld (SE)
Ariel Pink (US) Four Tet (UK) Majid Jordan (CA/BH) Seth Troxler Disco Set (US)
Art Ensemble Of Chicago (US) Four Tet presents Mall Grab (AU) Sevdaliza (IR)
ATEQ (DE) Gabriel Garzón-Montano (US) Mano Le Tough (IE) Shanti Celeste (CL)
Bad Gyal (ES) GAIKA (UK) Marcel Dettmann (DE) Shellac (US)
Beach House (US) GANGES (ES) Maria Arnal i Marcel Bagés (ES) Skepta (UK)
Belle and Sebastian (UK) Genius of Time (SE) Mariel Ito (US) Slowdive (UK)
Belly (US) Gerd Janson (DE) Marina Herlop (ES) Solar (US)
Björk (IS) Grizzly Bear (US) Marion Harper (ES) Sparks (US)
Spiritualized with Orchestra and Choir The Black Madonna (US) HAIM (US) Mattiel (US) (UK)
THE BLAZE (FR) Here Lies Man (US) Mavi Phoenix (AT) Starcrawler (US)
The Breeders (US) Hinds (ES) The Men (US) SUMAC (US/CA)
Bufiman b2b Dj Normal 4 (DE) Holy Bouncer (ES) Metá Metá (BR) Superorganism (UK)
C. Tangana (ES) Honey Dijon (US) Mike D dj set (US) Sylvan Esso (CA)
Capullo de Jerez (ES) Hunee b2b Antal (NL) Miqui Puig (ES) Texxcoco (ES)
Car Seat Headrest (US) Ibeyi (FR) Mogwai (UK) Thundercat (US)
Carl Finlow (UK) IDLES (UK) Molly (FR) Tigercats (UK)
Carlo Pastore (IT) Indiespot DJ (ES) Montero (AU) Tolouse Low Trax (DE)
Carpenter Brut (FR) Intana (ES) Morphology (FI) Tom Misch (UK)
Cesare Basile (IT) The Internet (US) Mount Kimbie (UK) Tutu (ES)
James Holden & The Animal Spirits Champion (UK) Mujeres (ES) The Twilight Sad (UK) (UK)
Jane Birkin sings Birkin Gainsbourg Charlotte Gainsbourg (FR) Nat Simons (ES) Ty Segall and The Freedom Band (US) Symphonic (FR)
Christina Rosenvinge (ES) Javiera Mena (CL) The National (US) Tyler, The Creator (US)
Nick Cave And The Bad Seeds Chromeo (CA) Jay Som (US) Umfang b2b Volvox (US) (AU)
CHVRCHES (UK) Jlin (US) Nick Hakim (US) Unknown Mortal Orchestra (NZ)
Cigarettes After Sex (US) Joe Goddard (UK) Nightcrawler (ES) Vagabon (US)
Claro Intelecto (UK) John Maus (US) Nils Frahm (DE) Vince Staples (US)
Dj Coco (ES) John Talabot Disco Set (ES) Nkisi (UK) Vril (DE)
Confidence Man (AU) Jon Hillcock (UK) North State (ES) Vulk (ES)
The Crab Apples (ES) Jon Hopkins Live (UK) Núria Graham (ES) The War On Drugs (US)
Damed Squad (ES) Jonathan Villicaña (MX) Oblivians (US) Warpaint (US)
4 Danny Daze (US) Jorja Smith (UK) Olympic Flame (ES) Watain (SE)
Daphni (CA) Josey Rebelle (UK) Omni (US) Waxahatchee (US)
Dave P. (US) Josh T. Pearson (US) Oneohtrix Point Never (US) Dj Wey (US)
Dead Cross (US) Karen Gwyer (US) Orpheu The Wizard (NL) Willikens & Ivkovic (DE)
Deerhunter (US) Karrera Klub DJs (DE) Oso Leone (ES) Wolf Parade (CA)
Dekmantel presents Kedr Livanskiy (RU) Oumou Sangaré (ML) Xavier Calvet (ES)
Dekmantel Soundsystem (NL) Kelela (US) Palmbomen II (NL) Yellow Days (UK)
Delorean presenta Mikel Laboa Kelly Moran (US) Palms Trax (UK) Yonaka (UK) (ES)
DJ Dustin b2b Konstantin (DE) Kelsey Lu (US) Panda Bear (US) Yung Beef (ES)
DobleCapa (ES) Kero Kero Bonito (UK) Peggy Gou (KR) Yves Tumor (IT)
Donato Dozzy (IT) The Kite String Tangle (AU) Pépe (UK) Za! (ES)
Echo Collective & Dustin Knox Fortune (US) Peter Perrett (UK) Zeal & Ardor (CH/US) O'Halloran
Edward (DE) Dj Koze (DE) Playback Maracas (ES) The Zephyr Bones (ES)
Kyle Dixon & Michael Stein Egyptian Lover (US) performing the music of Stranger Public Service Broadcasting (UK) Things (US)
El Último Vecino (ES) La Banda Trapera Del Río (ES) Puput (ES)
Elli (DE) La Bien Querida (ES) Dj Python (US)
5 PROFESSIONALS ACCREDITED AT PRIMAVERA PRO 2018 BY TYPE OF COMPANY
6 PROFESSIONALS ACCREDITED AT PRIMAVERA PRO 2018 BY COUNTRY
Others include: Afghanistan, Albania, Argentina, Bulgaria, Canada, Chad, China, Colombia, Cuba, Denmark, Ecuador, United Arab Emirates, Greece, India, Christmas Island, Isle of Man, Lebanon, Lithuania, Luxembourg, Malaysia, Morocco, Mexico, New Zealand, Pakistan, Panama, Peru, Portugal, Czech Republic, Russia, Singapore, Taiwan, Turkey, Uruguay.
7
JOURNALISTS ACCREDITED AT PRIMAVERA SOUND 2018 BY COUNTRY
Others include: Australia, Austria, Belgium, Belarus, Canada, China, Colombia, Croatia, Denmark, United Arab Emirates, Slovenia, Estonia, Finland, Georgia, Greece, Hungary, Iceland, New Zealand, Peru, Czech Republic, Romania, Serbia , Sweden, Switzerland, Thailand, Turkey, Ukraine, Venezuela.
8 PARTICIPANTS
AUSTRIA MUSIC EXPORT (AT)
Austrian Music Export is a common initiative of the Austrian Music Information Center mica – music austria and the Austrian Music Fund. Its aim is to be a service and resource center for exporters of contemporary Austrian music in all genres and aspects (recordings, live, synch, etc). This includes providing access to information on Austrian artists and companies, building a substantial network of industry professionals and media, providing travel support and representing Austrian music at international trade shows, conferences and festivals.
Showcases:
Cari Cari Wandl
CATALAN ARTS (ES)
Catalan Arts is the brand used for the international promotion of Catalan companies that operate in the music, performing arts, books, visual arts and digital culture sectors.
Hosted by the Catalan Institute for Cultural Companies (ICEC), Catalan Arts identifies the activities carried out by ICEC’s Market Development Department following the internationalisation strategy implemented by the Government of Catalonia’s Ministry of Culture.
Via ICEC’s European offices network (Barcelona, Berlin, Brussels, London and Paris) they work on a variety of lines of action to connect, mentor and support creative companies in their international journey.
To this end, Catalan Arts strengths the presence of Catalan companies and creative works at international fairs and key professional events. They also offer all kinds of useful materials and resources to professionals based in Catalonia seeking to develop their projects internationally, as well as to professionals from other countries looking for artistic productions and willing to establish contact with their creators and promoters.
Showcases:
Marion Harper North State The Zephyr Bones
9 DON'T PANIC! WE'RE FROM POLAND (PL)
The Don’t Panic! We’re From Poland (DPWFP) programme, initiated in 2008 by the Adam Mickiewicz Institute/Culture.pl promotes artists worldwide and is a brand that is widely recognized as a synonym for fresh, promising music from Poland. The programme comprehensively promotes contemporary Polish music abroad, through the participation of Polish artists and music-industry professionals in musical events such as showcase festivals, conferences and trade fairs.
Over the last few years, Polish artists have had the opportunity to perform at the world’s most important showcase festivals, such as SXSW, Eurosonic Noorderslag, The Great Escape, the Reeperbahn Festival and Primavera Sound. The role of Don’t Panic! We’re from Poland is to supply tools to allow artists to consistently improve their position on foreign markets. So far it has presented over 360 selected performers at more than 150 events in 21 countries.
Don’t Panic! We’re From Poland and the blue and pink rabbit that symbolizes the brand has become not only the synonym for the export of Polish music, but also an inspiration for similar projects in neighbouring countries.
Showcases:
Coals Kurws Trupa Trupa
HOTS (HU)
HOTS (Hungarian Oncoming Tunes) is the music export brand for supporting and educating emerging Hungarian acts to expand their activities on an international scale. With the supporting system of the Hungarian Cultural Fund, HOTS supports approx. 150 Hungarian acts yearly to build up their international tour plans & PR activities on their targeted markets, record new albums with internationally acclaimed professionals or shoot their videos with the total amount of 400.000 EUR, which is available through open applications for any fresh and talented musicians in the country.
HOTS also hosts international workshops, conferences and a mentor & art camp called Outbreakers Lab, where international mentors from different sectors of the music industry are selecting songwriters and managers for private mentoring events on the countryside of Hungary.
Showcase:
Dope Calypso
10
IME / PUGLIA SOUNDS / A BUZZ SUPREME / MODERNISTA (IT)
The Italian team at Primavera Pro 2018 was Italia Music Export - SIAE, Puglia Sounds, A Buzz Supreme and Modernista, four young companies with years of experience on the Italian music scene.
Italia Music Export is Italy’s first music export office, powered by SIAE and launched in November 2017 with the aim of putting Italy back on the music business world map. Italia Music Export is a resource center for exporters of Italian music, but it also gives advice and assistance to international professionals interested in working with Italian artists and companies.
Puglia Sounds is a public office created by the regional government of Puglia in 2010 to boost Puglia’s musicians and music industry, and help establish the region as a major player in the national and international music scene. Through systemic actions and strategic partnerships, Puglia Sounds supports the development of the whole regional music sector. The banner event of Puglia Sounds is the annual International Music Festival and Business Conference Medimex, established in 2011.
A Buzz Supreme is a promotion, publishing and management company that works with artists, labels, distributors and international publishers, promoting some of the most interesting and original Italian artists both in Italy and abroad. The company guides self-produced musicians into the music business and also helps them choose all the necessary partners. A Buzz Supreme also offers editorial consulting for cinema and television synch.
Modernista is a new booking and management agency, dealing with live music, with booking, with art direction and with events. Shaping new and original music forms, eclectic and non-standardized, with local and universal languages. Modernista works and has worked both with Italian and foreign artists. Modernista is always ready for innovation and research into artistic and musical fields, as well as with into the use of methods and instruments that can speed up contacts with promoters.
Showcases:
Any Other Guano Padano Populous
11
IMEXSA (ZA)
Independent Music Exporters South Africa (IMEXSA) is a non-profit organisation dedicated to developing South African music around the world. It provides assistance, creates opportunities for emerging music companies to be internationally successful and promotes professional exchange between South Africa and other countries, while contributing significantly to the growth of their economy. IMEXSA's focus is to develop the number of music exporters in South Africa by identifying trade opportunities and assisting companies to take advantage of them. This year they participated showcasing two bands, bringing South African music professionals to Primavera Pro.
Showcases:
Bye Beneco Ikati Esengxoweni
IMICHILE (CL)
Industria Musical Independiente de Chile (IMICHILE) is the first organisation that unites the independent sector of music from Chile. The members include record labels, promoters and distributors, who together represent the wide-ranging repertoire of the Chilean independent music scene. Its objective is to develop the independent music industry through teamwork and cooperation in order to boost the production, the commercialization and the exportation of the recording productions. It also aims to promote the importance of the recording industry both as a tangible and as an immaterial cultural patrimony, identifying and promoting the social and cultural diversity of the country through music. IMICHILE is part of WIN and since its inception has been present at all the main fairs and markets worldwide. This has been the eighth year running that it participates with a delegation at Primavera Pro and Primavera Sound.
Showcases:
Como Asesinar a Felipes Niños del Cerro Rubio
12
INSTITUT D'ESTUDIS BALEÀRICS (ES)
The Institut d'Estudis Baleàrics (IEB) is an organism that is part of the Government of the Balearic Islands dedicated to the promotion of the four islands of the archipelago: Mallorca, Menorca, Ibiza and Formentera, abroad. Its activities include music, visual and performance arts, literature, education and the teaching of Catalan - the language of the community. The IEB purveys the internationalisation of arts and promotes the mobility of creators and their work abroad with financial and logistic help, as well as setting up links with other institutions in order to guarantee the presence of artists from the islands at festivals and at creative venues outside the community. As regards to music, IEB gives support to the production of tours outside the islands and to the residents’ participation in professional fairs and to the production of graphic material, records and audio-visuals to support international promotion.
Showcase:
Jorra i Gomorra
MINISTRY OF CULTURE OF TAIWAN / 9 KICK (TW)
As a member of the Executive Yuan, the Ministry of Culture of The Republic of China (Taiwan) supervises and promotes Taiwan’s soft power in the area of arts and humanities, in the development of community, craftwork, cultural exchanges in the Taiwan Strait, international cultural participation, literature and other publications, aesthetics, television, cinema and pop music.
The Taipei Economic and Cultural Office was established in the Centro Sun Yat-Sen in Madrid in 1973 to maintain and develop substantive bilateral relations between the Republic of China (Taiwan) and Spain. Since then, it has promoted all types of activities between the two countries. The current representative of the Taipei Economic and Cultural Office in Spain is D. Simón Shen-yeaw Ko, who has held this position since January 2016.
9 Kick is an independent cultural agency specialised in the production of experimental music events and music marketing for brands. The Agency also host and set up their own musical events, “Night Market”, where they present artists and Asian chefs in Europe in order to share and create a physical and virtual space with other passionate and curious people.
Showcases:
Outlet Drift The Fur.
13
MUSIC FROM IRELAND (IE)
Music From Ireland is the Irish Music Export office run by First Music Contact in partnership with Culture Ireland. Music From Ireland funds and delivers the Irish showcases at leading international music events such as ESNS, SXSW, The Great Escape, Primavera Pro, A2IM Indie Week NYC, Reeperbahn, Mondo NYC, Ireland Week and M for Montreal.
Showcases:
Ailbhe Reddy Paddy Hanna Fontaines D.C. ROE Le Boom
MUSIC:LX – LUXEMBOURG EXPORT OFFICE (LU) music:LX is a non-profit organisation and network created in 2009 with the aim of promoting all kinds of music made in Luxembourg and professional exchange with other territories.
There are four essential services offered by music:LX: supporting national bands, providing information about the markets and industry, engaging in networking and developing music from Luxembourg worldwide.
Its purpose is to encourage these bands and their music and giving them the opportunity to play in front of a large audience and other sector music professionals. music:LX was there to meet these professionals, connect them to the bands and help them develop work relationships.
Showcase:
Napoleon Gold
14
SOUNDS AUSTRALIA (AU)
Sounds Australia -Australia’s export music market development initiative- has been at Primavera Pro for the fourth time. This year attendees have been able to meet again with some of the Australian music industry’s most influential players, as well as see six Australian showcase acts. Sounds Australia has presented the iconic “The Aussie BBQ”: the world’s biggest showcase of Australian music came to Barcelona, in a special lunch-time performance on the Day Pro stage.
Showcases: Alex the Astronaut Didirri Amaya Laucirica Teischa Client Liaison Confidence Man
SOUNDS FROM VALENCIA (ES)
Sounds From Valencia is a platform that supports newcomer bands from province that participate in the Valencia County Council Competition, “Sona la Dipu Pop-Rock”.
One of the objectives of this platform is to boost the promotion and communication of emerging bands from Valencia and to position them on the national and international panorama.
Showcases:
Dûrga The VibroWaves
15
ZANDARI FESTA (KR)
Zandari Festa is an annual music festival located in the heart of Hongdae, the epicenter of youth culture in South Korea and ground zero for the country's indie music scene. After its inception in 2012, Zandari Festa quickly established itself as South Korea's premier music showcase festival, creating a bridge that connects artists, fans and delegates as well as connecting Korea’s underground music scene to the rest of the world. At the last edition, over 60 artists from different countries made the trip to Seoul to perform in some of Korea’s most iconic venues. Zandari aims to make a great festival for the artists, fans and delegates and to provide everyone with a variety of opportunities to do business together.
Showcases:
3rd Line Butterfly In the Endless Zanhyang We Are The Solutions
16 DAY PRO CONFERENCE
GENERAL PROGRAMME
Conferences and panels
Music and municipalism: public protection and promotion of diversity policies at a local level
One year before celebrating the next municipal elections, at Primavera Pro an evaluation has been made of the policies developed in different Spanish cities regarding the music sector. The municipal actions of local authorities in coordination with the different agents from the sector allow the transformation of elements that go from the regulation of the performing of music in public places and venues, to the promotion of a local business network. This panel had two objectives: on the one hand, to introduce a series of “good practices” driven by the cities represented -Valencia, Barcelona, Madrid and Bilbao- with regard to musical diversity and on the other, to reflect on and debate the role of “the local” with regard to music in a context of growing globalization.
Speakers: Daniel Granados (ICUB/Cultura Viva), Getsemaní de San Marcos (Ayuntamiento de Madrid), Vicent Ros (Palau de la Música) Moderators: Ignacio Gallego and Luis A. Albornoz (Máster en Industria Musical y Estudios Sonoros - UC3M)
How to tour in Asia
Asia isn’t just the world’s burgeoning economic power, it is also a hugely promising, relatively new territory for the global music industry, with an ever-increasing desire for international music. This is reflected in a growing network of festival events across the continent, from Fuji Rock in Japan to Magnetic Fields in India. But how can international acts make the most of this fast-developing network? Who are the key players in the market? And what obstacles exist for bands who want to tour Asia? Our panel of Asian live music business executives explained.
Speakers: Cecilia Soojeoung Yi (Zandari Festa), Justin Sweeting (Clockenflap), Tej Brar (Third Culture Entertainment) Moderator: Wei-Ning Hung (LUCfest)
Hiring artists, labour regime and social security
This panel debated the hiring of artists, their labour regime and social security. They also discussed musicians’ cooperatives, freelancers and analysed the ins and outs of hiring under the current legislation. They also talked about a project in their horizon: the Statute of the Artist.
Speakers: Anna Torrents (Subiturre), Carmen Zapata (ASACC), Jose Luis Herrero (Lawyer), Josep Reig (Musicat) Moderator: Paula Pérez (Journalist)
17
Getting your music onto streaming playlists: the essential guide We all know playlists on music streaming services are hugely important in the modern music business, helping to drive plays, revenue and music discovery. But with more music released now than even before, how can you, as a label or artist, get your music onto the key playlists at Spotify, Apple Music et al.? Playlist specialist Justin Barker explained what playlist compilers are looking for, how to attract their attention, which are the key playlists and much more.
Speaker: Justin Barker (Slice Music)
Visa For Music: how to organize a music fair in the Maghreb and not die trying
Visas, bureaucratic problems, diplomatic conflicts, copyright, streaming difficulties, the withdrawal of public funding, how to avoid censorship… Setting up a music fair in the Maghreb has a romantic element and demands a huge effort from those trying to do it. This is what they talked about with the people behind Visa For Music, a tiny and young team who for the last four years have made Rabat the main meeting point for musicians and managers from Africa and the Middle East. On a continent that is awash with musical effervescence, Visa for Music is for many the first professional experience of the music market. They also analysed what place underground music has on the territory, what music the new generations listen to, the role of women in the music industry of Arabic countries, what opportunities exist for professionals from the West in the construction of local infrastructures and the necessity to train local cultural agents professionally in order to avoid musical neocolonialism.
Speakers: Brahim El Mazned (Festival Tamatir), Mounia El Kilani (Visa for Music) Moderator: Lluc Silvestre (Institut Ramon Llull)
Blockchain: a fairer ecosystem for artists and the music industry? Presented by Sonic Visions Music Conference
Blockchain appears to offer the potential of a faster and more transparent experience for anyone involved with creating or interacting with music. Decentralised and accessible data, smart contracts instead of music industry middlemen and more transparency for rights holders and artists are some of the things associated with Blockchain technology.
This panel took a closer look at how Blockchain technology can be used or is already being used by musicians, creators and music professionals today. What do you need to know or who do you have to work with as an emerging artist or creator to most benefit from the potential? Who are the users and who are the innovators?
Speakers: Olivier Zephir (Technoport Incubator), Sammy Andrews (Deviate), Turo Pekari (Teosto Futures Lab) Moderator: Jake Beaumont-Nesbitt (IMMF)
The lure of the music industry in Central Europe
With a population of164m, located at the heart of Europe, with strong cultural links and high GDP, the Central European region is rich pickings for the global music industry. Germany, the fourth largest music market globally, is undoubtedly Central Europe’s focal point but the region also includes Switzerland, Poland, Austria, the Czech Republic and Hungary, all top 40 global music
18 markets, while initiatives like Centrope, Visegrád Group and The Central European Initiative point to a “strategic awakening” in the region. So how can labels, bands, managers, agents and more make the most of this important market? Our panel explored how.
Speakers: Michal Hajduk (Don’t panic! We’re from Poland), Reinhold Seyfriedsberger (Spoon Agency), Thomas Roscheck (Rockhal), Zsuzsanna Bende (A38 Ship) Moderator: Olaf Möller (LiveKomm)
Primavera Award: Mujeres de la Industria de la Musica
Mujeres en la Industria de la Música (MIM - Women in the Music Industry) was born in September 2016 as a platform to create visibility for women working in the music industry and to highlight the fact that women in the music business are not treated with the same level of professionalism as their male colleagues. In under two years, the association has been joined by more than 240 members and has worked ceaselessly to raise the profile of women working in the music business. Primavera Pro and Primavera Sound are proud to have presented them the 2018 Primavera Award. In this panel MIM members Carmen Zapata (president of MIM and managing director of the Asociación de Salas de Conciertos de Cataluña), artist Christina Rosenvinge, Celia Carrillo (Ticketmaster), Lorena Jiménez (La Trinchera) and Ivone Lesan (Miles Away/Sala Razzmatazz) explained why the association formed, why it is so necessary in 2018 and why its ultimate goal is to become obsolete.
Speakers: Carmen Zapata Corbalán (MIM), Celia Carrillo Castillo (Ticketmaster), Christina Rosenvinge (Artist), Ivone Lesan (Miles Away/Sala Razzmatazz), Lorena Jiménez (La Trinchera)
John Congleton Interview
Grammy-winning American Producer/Engineer/Mixer/Writer John Congleton is probably best known for his work with St. Vincent, having worked on her second, third, fourth and fifth studio albums as St. Vincent has gone quietly global. But the full list of bands Congleton has worked with in the two decades since Steve Albini gave him his first serious studio experience is jaw-dropping, taking in everyone from Blondie to Bono, without forgetting Primavera-friendly names like Antony and the Johnsons, Earl Sweatshirt, Explosions in the Sky, Future Islands, Franz Ferdinand, John Grant, Swans, Sigur Rós and Sleater Kinney. In this Primavera Pro interview, John Congleton talked about his experiences working with these bands, the power of collaboration and the importance of trust.
Speaker: John Congleton (Producer/Engineer/Mixer/Writer) Interviewer: Liz Pelly (Periodista Musical)
Making Money on Bandcamp for Artists and Labels
Bandcamp is an online record store where millions of fans discover new music and directly support the artists who make it. Artists have earned over $274 million selling music and merch on the site to date, a total that is increasing by around $7 million a month, making it a vital tool for independent artists and labels. Bandcamp European label representative and indie label boss Aly Gillani talked about how artists and labels use Bandcamp, strategies to bring in the most income, and how to stand out on the site.
Speaker: Aly Gillani (Bandcamp)
19 How live agents can shape careers: The Clementine Bunel interview
Clementine Bunel is one of the most respected live agents currently playing her trade, having helped shape the career of artists as diverse as Stromae, Benjamin Clementine, Ibibio Sound Machine and Songhoy Blues. She is currently in Coda Music Agency’s powerful team, having previously worked at ATC and run her own independent agency. In her interview with IQ editor Gordon Masson, Bunel helped to demystify the role of the agent, explaining what they are looking for in new bands and how they can help steer artists’ careers.
Speaker: Clementine Bunel (Coda Agency) Moderator: Gordon Masson (IQ / ILMC)
Innovation in musical projects: financing opportunities in Europe
This panel focused on the financing opportunities offered by the European Commission programmes Creative Europe and Horizon 2020 for musical projects. The latter is dedicated to research and innovation, applied to issues that directly affect the citizens of the Union and, in this case, that are related to the music environment.
Speakers: Aïda Díaz (Generalitat de Catalunya), Augusto Paramio (Europa Creativa), María Azcona (Europa Creativa), Sonia Espí (Music Technology Group-UPF)
The music industry for people under 30: opportunities and limitations of a sector in crisis
Despite the music industry’s constant state of flux, it remains a hugely attractive place for young people to seek employment. In this panel, we examined the possibilities open to people under 30 in this area and the difficulties they face, with input from young professionals who have managed to succeed in the music industry in these uncertain times. Speakers: Almudena Palacios (Proyecto Prisma), Enol González (Sonorama Ribera), Miguel Zafra (NSUE Studio), Nieves Martí (Sofar Sounds Murcia) Moderator: Toni Romero (Santa Cecilia Music)
Latin America: Key markets - Brazil, Mexico and Peru
In 2017 Latin America was, for the eighth year running, the fastest growing area in recorded music revenue globally, with a 17.7% rise overall. To celebrate this growth, Primavera Pro 2018 put a spotlight on three of the region’s key markets. Music industry experts in each of the three countries had given 15-minute presentation on their home markets, aimed at international audiences who want to do business there. This has been followed by audience questions.
Speakers: Fernando Dotta (Balaclava Records), Yolaida Duharte (EGREM) Moderator: Juan Vázquez (Casa Maracas)
Alternative ways of financing music industry projects
For projects in cultural and musical industries that usually have extensive intangible assets, alternative financing which includes public and private participatory loans, patronage, donations, and investments from business angels and crowd funding, take on a special significance. This
20 panel looked in depth at the different forms of alternative financing with input from the Fundación Paideia, the ICEC (Government of Catalonia) and the Seed&Click business angels network.
Speakers: Edgar Garcia (ICEC), Guillermo Vergara (Fundación Paideia) Moderator: Juan Álvarez de Lara (Seed&Click)
The streaming status quo and what you can do about it
On the face of it, streaming should have been a great leveller for the music business, moving consumptions away from the dominion of industry gatekeepers into a space where vast catalogues are available on an equal basis, just one click away. In practice, though, things have turned out very differently: journalist Liz Pelly recently gave a presentation in which she highlighted the gender bias on the most popular playlists, arguing that the echo chamber effect of data-driven discovery amplifies pre-existing gender inequities. Pelly chaired this panel, which looked at how the streaming world upholds and exacerbates aspects of the music industry status quo and examined how independent artists and fans can navigate this new world.
Speakers: Cherie Hu (Journalist), Fernando Delgado (PIAS) Moderator: Liz Pelly
The audio industry: audio post production, dubbing, cinema advertising and record labels
How has the audio industry changed with new technologies? What professional profiles are audio companies looking for? What are the technological trends in the sector? Can new markets be opened nationally and internationally? These questions were discussed during the panel with audio companies of the Clúster Audiovisual de Catalunya.
Speakers: Dani Espinet (Banda Sonora Original), Dani Trujillo (artista), Lluis Posada (Polford), Pep Aguiló (Idea Sonora) Moderator: Carles Reixach (EUMES)
When rapping is a crime: the freedom of expression, under threat in Spain Free entrance. Preference for Primavera Pro accreditation holders.
It is more than likely that when Pablo Hásel, Valtonyc and the collective La Insurgencia wrote their inflammatory rhymes, they aimed to cause a stink and stir things up. However they would never have imagined that they would be convicted for insulting the Crown and glorifying terrorism.
Primavera Pro has followed the cases of these musicians with apprehension. That is why it was considered necessary to organise this panel in collaboration with Amnesty International that examined the legal reasons behind this anomalous situation, analysing if these facts are symptomatic of a democratic regression.
Speakers: Dani Vilaró (Amnesty International), Laia Serra (lawyer), Elgio (ex-La Insurgencia) Moderator: Bruno Sokolowicz
21 Los Planetas celebrate twenty years of Una semana en el motor de un autobús Free entrance. Preference for Primavera Pro accreditation holders.
On April 13th 1998 Los Planetas released Una semana en el motor de un autobús, and indie in Spain came of age. It was a rapid growth, like that which follows a high temperature (it was not by chance that the creative process surrounding the album was turbulent). Songs like Segundo premio, La playa and La copa de Europa have an unparalleled electric density and emotional depth, plunging their authors and a whole generation of listeners into a personal and existential crisis lived as an epic experience.
Una semana en el motor de un autobús was record of the year in the most prestigious magazines and is still today an unavoidable reference when talking about the Spanish scene of that time. It has been re-released in several formats and there is even a book about it. In 2013, coinciding with its fifteenth anniversary, Los Planetas performed it in its entirety at Primavera Sound. It seemed almost impossible to find another perspective from which to explore the album, but in 2018 the band has found another angle from which to explore its world: Jota and Florent will sit with personalities from the world of culture to talk in public and in an intimate format about what the album meant and means. A journey of seven days that has already lasted twenty years, narrated in a series of exclusive talks that had their world premiere at Primavera Pro, with two very special guests: artist Pedro G. Romero, and Santi Carrillo, director of the music magazine Rockdelux.
Speakers: Jota y Florent (Los Planetas), Pedro G. Romero (artist) Moderator: Santi Carrillo (Rockdelux)
22 PRESENTATIONS
Livetake: Your moment. Take it
We all love to remember those concerts that left their mark on us by sharing them with our loved ones. However, capturing those moments with a mobile phone usually means a very poor quality audio recording. Livetake is a free app that offers the solution to this problem, by synchronising the users’ videos with audio coming from the sound desk. Adaptable to any concert, Livetake allows music-lovers to collect a musical souvenir which is just as good as the live experience and serves as a promotion tool for the musicians and the festivals, who will see how their event is shared on a multitude of private social networks.
Speaker: Nicolas Borrell (Founder)
Prisma: Challenges in the professionalization of young artists today
The figures reveal a worrying reality: young artists are participating very little in the live music circuit. Prisma’s objective is to correct that situation and boost the creation of an environment that allows young people to develop in a professional atmosphere. At Primavera Pro, Prisma opened a debate about the different problems facing younger musicians and what options exist to resolve them and to revitalise a generational change in order to make a successful scene.
Speakers: Almudena Palacios (Coordination), Ángel Aranda (Production)
(G)localize it!: A sociological study of Istanbul’s Independent Music Scene
After sixteen months of fieldwork, Gülşah Görücü has been able to determine the ways in which the current independent music scene of Istanbul developed. In her presentation, Görücü explained the conclusions of her study through social, cultural, economic, political and aesthetic factors.
Speaker: Gülşah Görücü (Zorlu Performing Arts Center)
Tutto Molto Bello: a football tournament for labels, musicians and music professionals
Tutto Molto Bello is a football tournament for independent labels and music industry professionals, and a music festival that is held in Bologna every year on the third weekend of September. The event's playful and unconventional intention attracts many fans every year coming from all over Italy, with labels and teams from Rome, Campania, Piedmont and even from outside Italy, with the regular presence in the last four editions of Primavera Sound's football team from Barcelona.
Speaker: Gianluca Giusti (Co-director)
Learn how to play a musical instrument through artificial intelligence
How do you learn how to play an instrument? Can technology help us? The audience at this presentation was able to experiment the possibilities that Artificial Intelligence offers about
23 enrich the process of learning music learning. With the violin as a practical example, the researcher Rafael Ramírez explained the different interactive technologies that could be key to the way in which we relate to instruments in the future.
Speakers: Alfonso Pérez, Rafael Ramírez, Sergio Giraldo (Music Technology Group – UPF)
Cuban music industry: Innovative experiences and opportunities in development
One of the main strengths of Cuba, the “Island of Music”, is its institutional and business system that promotes the training of 16,000 musicians all around the country. This engenders a national network of record labels and representation agencies that generate employment and social and economic benefits. This presentation centered on the analysis of two specific cases: on the one hand, the international collaboration project for the strengthening of the Cuban music industry, driven by the Cuban Ministry of Culture and the United Nations Industrial Development Organization. On the other, the work of EGREM the most veteran record label of the country.
Speaker: Yolaida Duharte (EGREM)
International Music Business School: Postgraduate course in Music Business Management
At Primavera Pro the International Music Business School (IMB) presented the innovations in the Postgraduate Course in Music Business Management 18/19 that will be taught in the Conservatori del Liceu from this October. The programme will pay particular attention to the teaching methodology, focused on two different approaches: knowledge gained via the lecturers’ experience in the field and from analysis of the work (individual and collective) of the students, and knowledge gleaned from the management and execution of musical projects through the IMB Artist Talent (the students develop real artistic projects, with a budget of 1.500 € per project), IMB Label (the students manage a compilation of singles in digital and physical format) and IMB Festival (the students are responsible for the management and organisation of a one-day festival in the Sala Apolo). Moreover IMB Network was introduced, the networking platform that boosts relationships between students, alumni and the music industry.
Speakers: David Loscos (Director), Jaume Colomer (Head of Innovation)
pértiga music: Supporting female talent pértiga music is a booking and management agency set up by Idoia Rueda and Anaí Jaramillo, whose motto is “we are girls and we look after girls who make music”. The agency gives visibility to female talent, boosting projects in which they believe and that they feel passionate about. Its founders also organise the pértiga sessions, conceived to create a space for music made by women on the venue circuit. Because, as they themselves say, girls “are kicking asses” but they still need to generate stages on which to prove it.
Speakers: Anaí Jaramillo and Idoia Rueda (Co-founders)
Weeshing: Giving power to the fans
The industry of live music is usually financed through very expensive channels, meaning that any interesting content that does not have sufficient financial capacity is left out of the circuit.
24 Weeshing wants to bridge that gap, by offering a structure that allows anybody to invest in a concert, in exchange for VIP seats and opportunities for meet & greets, among many other advantages. In this way, the fan is empowered by being directly involved in the organisation of concerts by their favourite artists and sharing the proceeds of the show. Currently available in Argentina, Chile, Mexico, Peru and the USA, Weeshing is studying the possibility of expanding geographically.
Speaker: Nicolas Behar (CCO and Co-founder)
Hull 2017 UK City of Culture: Alternative music headlining a cultural programme Named UK City of Culture 2017, the music programme in Hull during this year was anything but predictable and mainstream: a British hip hop festival, a programme of artists from Scandinavia and Iceland curated by John Grant, a celebration of the legacy of Throbbing Gristle… This presentation analysed the role of alternative and underground culture when transforming and defining the perception of a city.
Speaker: Sam Hunt (Executive Producer)
Volumeet: A new fan experience Volumeet is a web that allows artists, record companies and festivals to gather all the posts from your social networks on one single platform, offering exclusive contents for fans too. A new and revolutionary way of getting close to other fans through a tool created for this very objective.
Speaker: Massimo Morganti (CEO and Founder)
INES: Synergies between showcases, artists and the music industry 2017 saw the creation of the Innovation Network of European Showcases (INES), a platform created by eight European showcase events and the German startup Gigmit, which was granted 2 million euros of financing from the European Union. Its presentation at Primavera Pro allowed you to discover INES’s plans to back artists and professionals from the business, and how it can change the panorama of the music industry in Europe.
Speaker: Álvaro Guerrero (A&R and Booking agent)
Catalan Music Academy: bringing together the music sector Since its inception in 2011, the Acadèmia Catalana de la Música has become the body which brings together the music sector in Catalonia: amateur and professional musicians, representatives from the industry, state and private music schools, recording studios, music critics and a long list of etceteras of professionals linked to music. The Acadèmia wants to be the motor that redefines and articulates the music sector in Catalonia dealing together with the current challenges, as well as working as direct interlocutors with the public administrations and society as a whole.
Speakers: Gerard Quintana (President), Manel Montañés (Manager)
25 International culture and artist booking: how to adapt to all markets and styles
Being an artist and adapting to international markets is not easy. On the international music market, there are many aspects to take into account when drawing up contracts, not only from a financial point of view, but also socially and culturally. International VIP Services show us in detail how to adapt to every specific circumstance of international markets, especially as regards musical styles. With a clear description of the workings of the business and its cultural ins and outs, this presentation offered insights into key topics such as big companies, regulations, cooperation and, above all, the specific cultural details to bear in mind at each juncture.
Speakers: Neus Flores (Founder and Manager), Katya Skatalynska (Assistant)
Understanding popular songs: Poetry or transmedia phenomenon
Since the emergence of pop music in the fifties, words have been commonly considered as the communicative and signifying facet of the song. This means that the discursive analysis is limited to this aspect, determining social and cultural aspects through the lyrics. It is, however, essential to pay attention to the innate qualities of the voice in music, such as the intonation or the tenor. This is the only way that we will be able to appreciate the poetry of the peculiarities of music effectively.
Speaker: Katarzyna Hanska (Moscow State University)
Glass Mountain Records: A decade of DIY survival
2017 marked the 10th anniversary of Glass Mountain Records, the small record label founded by the singer-songwriter Tori Sparks. The artist’s career brought her from the United States to settle in Europe, giving her a privileged perspective on the differences between the independent music industries on both sides of the Atlantic. At this presentation, Sparks talked about her life and career with the journalist Alicia Rodríguez, who also talked about her experience as the head of the promotion agency Alicia Música.
Speakers: Tori Sparks (Founder), Alicia Rodríguez (Journalist)
Music Cities: the social value of music
When designing policies and regulations around music, cities need to understand both the social and the economic value of their music ecosystem. While it is agreed that music is a key to develop urban economies further, like in the cases of Austin or Melbourne, it can also have a very positive impact in its citizens from their health and wellbeing to their education and social cohesion, and everything in between. In this data-driven world, a methodology is needed to analyse and evaluate this impact. And this is what this research proposed.
Speaker: Azucena Micó (Professor and Researcher), Lluís Anyó (Director)
26 Oh Holy Festivals!: an observatory of sponsorship in music festivals
Oh Holy Festivals! is the first observatory of sponsorship of brands in music festivals. This presentation analysed the information of the first report of the panorama of the sponsorship in festivals during the year 2017.
Speakers: Hugo Albornoz (Neolabels), Ismael García (Ticketea)
Alternative financing for musical and cultural projects
Crowdfunding and sponsorship platforms for musical and cultural projects have revolutionised the way that bands and festivals finance their dreams. This presentation analysed their success with the participation of experts and the people behind the most important platforms in the music sector: Movistar Artsy, Ulule and Verkami.
Speakers: Fernando Rascón (Movistar Artsy), Victor Calderón (Verkami), Marta Antúnez (Ulule), David Moreno (CopyrightStudio)
WEEKNDR.tv: the music channel focused on nightlife
WEEKNDR.tv is an internet-based music channel focused on nightlife, concerts and music events. Its goal is to improve and change the way music is promoted in the city. At Primavera Pro, the people behind WEEKNDR.tv explained what makes it different from an app or a blog, and why their decision to focus on one specific town is an advantage not a limitation.
Speaker: Juan Alberto Islas (Creative director), Ann-Sofie Cassner (Content creator)
Mercato Sonato: a public space run entirely by a youth symphony orchestra
Since 2015 Mercato Sonato has been the official headquarter of the Senzaspine Orchestra in Bologna. Formerly an indoor market of the San Donato district, it was assigned to the association as part of a large intervention for urban regeneration, promoted by the municipality of Bologna. The Senzaspine Orchestra is an association of about 400 musicians under 35. Everyone collaborates for a common and shared mission: bringing the classical music back to the love of the audience giving a chance to young orchestral musicians to test themselves with the most challenging and captivating symphonic repertoire in order to be ready for the professional world.
Speakers: Luca Cantinelli (Project Manager), Lorenzo Albiero (Assistant), Adele Ramaciotti (Head of Social Media)
27 INSIDES: Developing indie music in Perú
A newcomer band, its fans and an intimate stage are the keys to INSIDES, a project which started in 2015 with the objective to give visibility to the independent Peruvian scene, by organising private concerts which are filmed by emerging film directors, and then retransmitted on digital platforms, on television channels and in cinemas. José Franco, CEO and Founder of Headsouth Perú, explained the evolution of INSIDES, and the possibility of adapting this business model –which has the backing of the Ministry of Culture of Peru and of several independent associations– to any city where the diffusion of independent music is limited.
Speaker: José Franco (CEO and Founder)
MYGLOVEN: How to find the right venue for a gig
Finding a venue that is right for the necessities of each artist is one of the most complicated issues when organising a tour or concert. To make this process easier, Álvaro Ibarra and Juan Cortázar created MYGLOVEN. When you introduce the basic data in their marketplace –date, place, budget...– the database shows the available venues that fit all the requirements, including the legal ones to host the concert or activity and puts the concert promoters and bands in contact with the person responsible for booking the venues.
Speaker: Álvaro Ibarra (Founder), Juan Cortázar (Web design and Corporate identity), Naiara Burchaga (Head of Communication)
United We Fly: Supporting the Greek music scene
United We Fly is an independent music agency founded in 2015 in Athens by the musician Theodore Polychronopoulos. The objective of the agency is to prepare Greek musicians for the international scene, supporting them through a global network of collaborators. United We Fly also want to strengthen the local market, organising events in Greece with the participation of local and international artists.
Speaker: Theodore Polychronopoulos (CEO)
28 MENTORING SESSIONS
Program designed to directly connect Primavera Pro attendees with some of the most outstanding professionals in the music business. Experts in various fields of the music industry were available to advise or solve doubts.
Mentoring Session 1 With: Gustavo Bustos (Beast Discos), Pablo Porter (Jungla Music), Rodrigo Santis (Quemasucabeza), Sebastián Milos (PortalDisc)
Mentoring Session 2 With: Rahul Kukreja (Livescape)
Mentoring Session 3 With: Christian Wright (Abbey Road), Debbie Ball (Create Spark), Larry Heath (Heath Media), Steve Sexton (Sister Ray)
Mentoring Session 4 With: Cherie Hue (Journalist), Gee Davy (AIM), Jude McArdle (AIM), Tej Brar (Third Culture Entertainment)
Mentoring Session 5 With: Fernando Delgado (PIAS Iberia & Latin America), Maria González and Toni Romero (Santa Cecilia Music), Maya Maidagan Nieto, Nieves Martí (Sofar Sounds Murcia)
Mentoring Session 6 With: Almudena Palacios (Proyecto Prisma), Ben Dennis (Myriad Management), Miguel Zafra (NSUE Studio)
Mentoring Session 7 With: Florent Clavel (Third Side Music), Mariona Sagués (Believe Distribution Services), Scott Cohen (The Orchard)
Mentoring Session 8 With: Alicia Álvarez (Journalist and researcher), Hugo Hernández (Believe Distribution Services), Vanessa Picken (Comes with Fries)
29
COCKTAIL PARTIES
“Botifarrada” Catalan Welcome Lunch IMB School Cocktail Party Network with the Balearics. Organised by the Balearic Island Export Office Austrian Heartbeats Cocktail Party Sounds from Valencia Cocktail Party Sounds Australia – The Aussie BBQ Independent Labels International Congress Cocktail Party IMIChile Cocktail Party IMEXSA Cocktail Party APM Cocktail Party Italian B2B Meeting EMI PM and Thirty Two Music Cocktail Party Concert Venues International Congress Cocktail Party
PRIVATE MEETINGS
Private Meeting ASACC La Associació de Sales de Concerts de Catalunya (ASACC - Association of Concert Venues of Catalonia ) held a private meeting open only to its members.
Private Meeting Liveurope Liveurope held a private meeting open only to its members.
Private Meeting APM La Asociación de Promotores Musicales (APM – Association of Musical Promoters ) held a private meeting open only to its members.
30 PRIMAVERA PRO ON-SCREEN
The third edition of the programme Primavera Pro On-Screen was backed by EMI Production Music and the music supervision agency Thirty Two Music. This alliance examined practical cases in order to reveal all the secrets of the synchronisation and selection of music for advertising and audiovisual work. Besides this Sync Day, Primavera Pro On-Screen welcomed some outstanding artists, who discussed the links between images and music.
Kyle Dixon and Michael Stein in conversation with Jlin
“Every synth has a magical power - you can basically create the sound you’re thinking of, or you can just goof around with it and come across something that inspires you. So it feeds you and you feed it and just have this interaction with the instrument. It’s like a nourishment.” says Kyle Dixon, member of the band S U R V I V E together with Michael Stein, with whom he has also composed the soundtrack of the series Stranger Things. Its main theme, which is barely a minute long and which won an Emmy, is enough to trigger a series of very deep musical, cinematographic and emotional memories in the listeners’ minds.
Jerrylinn Patton, aka Jlin, has made a name for herself with her visionary approach to the footwork genre, culminating with last year’s outstanding Black Origami. When it comes to sync, she’s also a sought after name: in 2014, Designer Rick Owens commissioned Jlin to create the soundtrack for his Fall/Winter 2014/2015 runway show at Paris Fashion Week. The following year, Patton made the beats for the Adidas Originals Spring/Summer presentation also in Paris as well as a Chanel show in Seoul.
At Primavera Pro, Dixon, Stein and Jlin got together in a unique meeting to discuss their most renowned works, and how do artists manage to find innovative ways to sync music an images.
Speakers: Kyle Dixon (S U R V I V E), Michael Stein (S U R V I V E), Jlin (Artist)
Anatomy of a sync song Deconstructing the builds, hit points and keywords music supervisors and creatives refer to when searching for music, offering a practical guide for labels and other right holders to tag their music better and push it in the right way.
Speakers: Adrian McKinney (Universal Music Publishing), Alex Lodge (Thirty Two Music), Frederic Schindler (Too Young), Sarah Pickering (EMI Production Music)
Sync Your Teeth Into This - Ad brief live Advertising syncs are one of the most lucrative potential revenue streams for musicians and rights holders such as labels. How does an ad agency find / produce music for their brand and how does the brand decide what to use? We invited you to join music supervisors Thirty Two Music and the Barcelona-bases ad agency &Rosàs for a behind the scenes look at the entire process, from receiving the brief from the agency and brand all the way through to choosing the music that eventually goes onto the ad.
Speakers: Alex Lodge (Thirty Two Music), Marc Garreta (&Rosàs), Maria Cerdan (&Rosàs), Toby Slade Baker (Thirty Two Music)
31
10Favs: Stuart Braithwaite
Mogwai’s music is commonly referred to as “cinematic” and, in fact, the Scottish band has composed soundtracks for films such as Zidane: a 21st Century Portrait and for the series Les revenants. At Primavera Pro, Stuart Braithwaite, founding member of this electric beast, flaunted his love of cinema, by sharing his favourite musical film sequences.
Speaker: Stuart Braithwaite (Mogwai) Interviewer: Violeta Kovacsics (Film critic)
The Curtis touch: pop pillaging as a political too
Delving into innumerable audiovisual archives (coming, in large part, from the BBC), Adam Curtis perfects the art of resignification of images and sounds, giving us brilliant film essays such as Century of the Self, Bitter Lake and HyperNormalisation. Music plays a fundamental part in Curtis’s method, as the director fragments all kind of modern songs - from trash pop to Burial and Nine Inch Nails - to help create a new kind of political journalism, that has inspired in turn many in the music world. One of these artists is Josh Tillman, the man behind Father John Misty, who interviewed Curtis at Primavera Pro On-Screen in an unique meeting between two personalities who share an exhilarating mental agility and a very sharp discourse.
Speakers: Adam Curtis (BBC), Josh Tillman (Artist)
32 CULTHUNTING WOMENZ
Primavera Pro collaborated with CultHunting, an initiative driven by the comunication agency aPortada with the backing of the Government of Catalonia. Its objective is building bridges between the world of culture and that of business, with a special emphasis on the emergence in artistic, professional and social environments of a new generation of women who are implanting their ideas.
Identity: what are generation Z women like? This panel gave a voice to artists, influencers and business women who explained from their personal and professional experience their preoccupations, desires and practices. They also discussed their professional careers, what direction these took, what they are looking for and what their expectations are.
Branding: how do we approach generation Z women?
Generation Z women have brought new challenges to companies. Through successful campaigns by several companies, solutions to adapt a brand to the reality of a digital native generation that changes rapidly and gives rise to new needs and means of communication were observed. Attention to these new audiences implies personalised messages, the need to listen to them, to involve them and to allow them to co-create.
Speakers: Mar Alarcon (Social Car), Teresa Perez (CCCB), Daniela Freund (HTSI - Universitat Ramon Llull), Fabiana Cumia (Rakuten TV) Moderator: Gemma Cernuda (Ellas Deciden)
Transformation: how companies attract and retain young female talent
Generation Z women look for jobs which cohere with their values. Through practical examples, it was analysed how the incorporation of this new generation in the professional world is changing the corporate culture of organisations, boosting team work, flexibility, diversity, multitasking, corporate purpose and a more participative and democratic leadership. Employer branding and employee experience are key to attracting and retaining a very desirable source of new talent.
Speakers: Alba Calvo (Privalia), Kenza Bouzoubaa (Pangea), Coral Alcaraz (Desigual), Eva Cid (HP) Moderator: Cristina Salvador (aPortada i Culthunting)
33 PRIMAVERA PRO STARTUPS
The fifth edition of Primavera Pro Startups, a joint initiative between Primavera Pro and Seed&Click to reward and strengthen business initiatives linked to the music sector, featured two keynotes, a panel and the pitching of the five selected startups.
Jury: Almudena Heredero (Primavera Pro), David Cerqueda (La Vanguardia), Emilien Moyon (Berklee College Of Music), Enric Jové (McCan), Félix Barros (Mustach Chile), Javier Blázquez (Baker Mckenzie), José Herrera (AEBAN), Marta Fernández (4YFN), Steve Mayall (Music Ally), Susanne Franz (SEAT)
How to attract the next generation of car drivers thanks to music and innovation
Mobility and the new customer behavior is challenging the status quo of the automotive industry. To appeal them, SEAT is clearly betting for innovation on music experience inside and outside the car.
Speaker: Susanne Franz (SEAT)
Startups Pitching
Five top international music startups were the lucky ones presenting their vision and accomplishments to an audience of investors, press, big players and startup enthusiasts in a decisive five minute pitch. The best project would get a prize valued at 120.000 €, consisting of services and benefits from the world’s leading marketing, legal, media and innovation brands and experts.
Primavera Pro Startups 2018 finalists: Roadie Tuner by Band Industries (Seattle, USA), Lickd (London, United Kingdom), Qisimah (Accra, Ghana), Seeqnc (Vienna, Austria) and Stereotheque (New York, USA).
Building a self-sovereign identity based on blockchain
“Self-sovereign identity” is the concept that defines how people and businesses can store their own identity data on their own devices, and provide it efficiently to those who need to validate it, without relying on a central repository of identity data. It’s a digital way of doing what we do today with bits of paper. Who are you? And who decides you’re really you and can be trusted? The answer, and the systems involved, differs in the real world and online. But blockchain technology could make establishing identity and trust much easier for everyone.
Speaker: Àlex Puig (Alastria Blockchain & Digital Currency summit)
How blockchain is changing and disrupting the music tech industry
In 2018, the word ‘blockchain’ shows up in every discussion regarding business and technology. But… do we know what its impact in the music industry is? This new technology has proven to be helpful in solving problems that for years have been troublesome for the music sector. This panel discussed these issues through the firsthand experience of three experts in the management of
34 blockchain solutions for the most important people in the value chain of the music industry: the artists.
Speakers: Allen Bargfrede (Dot Blockchain Media), G. Thomas Esmay (Singular DTV), Kevin Bacon (Blockpool) Moderator: Steve Mayall (Music Ally)
Award Ceremony
After getting inspired by top international speakers and entrepreneurs while waiting for the jury to make this difficult decision, time arrived to announce this year’s winner, who would benefit from business-boosting services given by leading companies such as McCann Worldgroup, Baker & McKenzie, La Vanguardia, 4YFN (MWCB), Amazon Web Services, Berklee College of Music and Future Music Forum Barcelona. The Primavera Pro Startups 2018 winner was Roadie Tuner by Band Industries, coming all the way from Seattle, the US.
Speaker: Juan Álvarez de Lara (Seed&Click CEO)
35 INDEPENDENT LABELS INTERNATIONAL CONGRESS
Primavera Pro hosted the fourth Independent Labels International Congress. In it, UFI (Independent Phonographic Union) and APECAT (Catalan Association of Phonographic and Videographic Producers and Editors) proposed a series of sessions all with a common denominator: digitalization and Big Data.
Big Data. The impact of digital transformation on the music industry
Digitalisation has had an impact on all the value chain of the music sector, leading to a gradual convergence of business lines. This panel debated the impact that digital transformation has had on the music industry, in particular from the perspective of Big Data in the context of the great importance of data management.
Speakers: Daniel Lombraña (Scifabric), Oriol Orfila (DIVUCSA), Roger Olivet (Banco Sabadell), Verónica Casas (Blanco y Negro) Moderator: Miquel Curanta (TR3SC)
Data in the music business: who has it? How is it used? Are we missing opportunities?
After the earlier session, that addressed a general vision of Big Data, the debate now centered on the opportunities to obtain and use the data in the music business: are there new approaches to customer loyalty and engagement through live music? What actions can improve the use of data? Can information from streaming help to design a tour?
Speakers: Adriana Freitas (Muster), Alex Loscos (BMAT), Celia Carrillo (Ticketmaster), Pau Corbalán (Cooncert), Turo Pekari (Teosto Futures Lab), Moderator: Jordi Puy (Sound Diplomacy)
How to turn illegal downloads into valuable information
Can illegal downloads be useful for the industry? Until not so long ago asking this question would have generated an uncomfortable silence at any professional meeting of the sector. However, there is evidence that suggests that the data that can be extracted from music piracy detection management tools allow us to identify the real unfiltered audiences and their behaviour patterns. Several experts in this field brought their experience to bear on this and wexplained how, thanks to these illegal downloads, record labels can develop new ways of attracting audiences and thus detect new digital marketing opportunities.
Speakers: Henriette Heimdal (WIN), Josep Coll (Red Points), Russel Coltart (MUSO) Moderator: Noemí Planas (UFi/IMPALA)
36 CONCERT VENUES INTERNATIONAL CONGRESS
Primavera Pro was, once again, the setting for the Concert Venues International Congress, programmed by ASACC, Live DMA and Liveurope. The 2018 edition focused on the opportunities for these venues to become the pillars of a broader social and cultural fabric.
Music Moves Europe: the future of funding for the sector at EU level
Accounting for 1 million jobs and over 25 billion in turnover, the music sector is one of the most dynamic cultural and creative sectors in Europe. A potential that can be fully unleashed in the coming years in the next generation of funding programme the EU will carry out after 2020.
This is the subject of “Music Moves Europe”: launched by the European Commission in 2016, this initiative first aimed at discussing the main challenges of the sector during a series of meetings with representatives of the industry from festivals, record labels, live venues, music export offices to artists, publishers, composers and digital services. Two years later, the European Parliament has consecutively released funds to test suitable ideas and actions that could materialize in a targeted funding envelope for the music sector by 2021. In other terms, this is a pivotal point for the sector; as such a fully-fledged programme could considerably boost European music’s competitiveness, diversity and talent.
This panel gave representatives of the European music industry, as well as delegated from the European institutions an open platform to discuss future strategies and developments of music funding on a European level.
Speakers: Antònia Andúgar (ICEC), Elise Phamgia (Liveurope), Helena del Barrio Alvalleros (Creative Europe), Javier López (European Parliament), Matthieu Philibert (IMPALA)
Clubbing en Europa: quo vadis
In many European countries, clubland remains culturally underrated: stereotypes related to drug consumption and security issues are persisting. Electronic music clubs might be cash-cows, but hardly are they ever recognized for their cultural value. What can Europe learn from best-practice examples? Like Berlin, a city that spends one million euros a year to foster a thriving cultural landscape? Or from Amsterdam where the authorities actively collaborated with to render their urban landscape more attractive?
Speakers: Cora Novoa (Artist), Olaf Boswijk (De School), Pamela Schobess (Club Gretchen) Moderator: Bjorn Schaeffner (Journalist)
37 Iniciatives against sexual harassment in European music venues
According to the 2016 survey on sexist violence in Catalonia, three out of ten sexual aggression involving violence or without violence occurred in nightlife venues. Because of this, the new protocol being promoted by the City Council has been used to train managers and staff. Catalonia is not alone dealing with such challenges. This panel aimed to give insight on the different strategies employed against sexual harassment in live music events.
Speakers: Joppe Philgren (Svensk Live), Marta Cruells (Barcelona Town Hall), Valentina Gallo (CAP10100) Moderator: Anders Tangen (NKA)
Understanding grassroots venues in Europe
By presenting and crossing different approaches and methodologies that analyze the European live music sector, this panel focused on the importance of participatory data collection and research for the live music sector and gave insight on how the results can be used to advocacy for music venues at national levels and at the European scale.
Speakers: Arne Dee (Live DMA), Maren Astrup (Dansk Live), Matt Brenan (UK Live) Moderator: Audrey Guerre (Live DMA)
Music venues as hubs for social innovation
In June 2018, Live DMA is launching its resource platform, with a blog of best practises about Live DMA members innovations, especially in terms of social responsibility. This resource platform is part of Live Style Europe project, their four years network-project granted by the European Commission (Creative Europe programme). Along this resource platform, Live DMA worked during the first year of Live Style Europe on the first edition of Open Club Day, a successful event during which european venues open their doors to welcome an audience that might not be familiar with live music activities. These two actions crosses one of the challenges identified by Live DMA members during one of their working group: «Change the story, change the language». With these activities, Live DMA aims to show a different facet of live music venues to defend common values and gain policy makers recognition.
Speakers: Janpier Brands (WORM), Naiara Lasa (Sala Apolo) Moderator: Elisa Thoma (Live DMA)
38 SHOWCASES
Tuesday 29th May Wednesday 30th May Thursday 31st May
PRIMAVERA ALS CLUBS PRIMAVERA AL RAVAL PRIMAVERA AL RAVAL
LA [2] DE APOLO DAY PRO STAGE DAY PRO STAGE 20:30 COALS 11:50 GUANO PADANO 11:00 CARI CARI 21:30 KURWS 12:40 ANY OTHER 11:50 WANDL 22:30 TRUPA TRUPA 13:30 MARION HARPER 12:40 DÛRGA 14:20 THE ZEPHYR BONES 13:30 AMAYA LAUCIRICA 15:10 NORTH STATE 14:20 DIDIRRI 16:00 POPULOUS 15:10 TEISCHA 16:50 JORRA I GOMORRA 16:00 ALEX THE ASTRONAUT 16:50 CLIENT LIAISON 17:40 CONFIDENCE MAN
PRIMAVERA ALS CLUBS PARC DEL FÒRUM
BARTS CLUB NIGHT PRO STAGE 20:30 GUANO PADANO 18:00 O'O 21:30 ANY OTHER 19:00 KURWS 22:30 POPULOUS 20:00 ANY OTHER 21:00 TRUPA TRUPA 22:00 DIDIRRI 23:00 AMAYA LAUCIRICA 00:00 COALS 01:00 CLIENT LIAISON 02:00 POPULOUS
Friday 1st June Saturday 2nd June Sunday 3rd June
PRIMAVERA AL RAVAL PRIMAVERA AL RAVAL PRIMAVERA AL RAVAL
DAY PRO STAGE DAY PRO STAGE DAY PRO STAGE 11:00 NIÑOS DEL CERRO 13:30 3rd LINE BUTTERFLY 14:30 OUTLET DRIFT 11:50 COMO ASESINAR A FELIPES 14:20 THE SOLUTIONS 15:30 THE FUR. 12:40 RUBIO 15:10 IN THE ENDLESS 16:40 IKATI ESENGXOWENI 13:30 NAPOLEON GOLD ZANHYANG WE ARE 18:00 BYE BENECO 14:20 AILBHE REDDY 16:00 THE VIBROWAVES 15:10 PADDY HANNA 16:50 DOPE CALYPSO 16:00 ROE 16:50 FONTAINES D.C. 17:40 LE BOOM
PARC DEL FÒRUM PARC DEL FÒRUM
NIGHT PRO STAGE NIGHT PRO STAGE 19:00 ALEX THE ASTRONAUT 19:00 OUTLET DRIFT 20:00 CARI CARI 20:00 THE FUR. 21:00 3rd LINE BUTTERFLY 21:00 GUANO PADANO 22:00 IN THE ENDLESS 22:00 IKATI ESENGXOWENI ZANHYANG WE ARE 23:00 COMO ASESINAR A FELIPES 23:00 THE SOLUTIONS 00:00 NIÑOS DEL CERRO 00:00 TEISCHA 01:00 RUBIO 01:00 WANDL 02:00 BYE BENECO 02:00 NAPOLEON GOLD 03:00 DOPE CALYPSO
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57 COLLABORATORS
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