Sleeping Flags Campaign ‘The Bags We Didn’T Want to Make’
Issue 56 SUMMER 2019 ONEConnect THE OFFICIAL MAGAZINE OF ÓGLAIGH NÁISIÚNTA NA hÉIREANN SLEEPING FLAGS CAMPAIGN ‘The bags we didn’t want to make’ On Monday, February 11th ONE commenced other internet portals, was edited by Raygun decided that the deliverers and users of a campaign to raise public awareness and a post production company. Garret Harte ONE homeless services would front the aid for the homeless Irish Defence Forces’ from Harte Media was brought in to handle campaign. The Sleeping Flags Campaign was veterans it supports by situating veterans the Public Relations Campaign. quickly picked up by print, broadcast and in specially-created Tricolour sleeping bags Ollie O’Connor, CEO of ONE, “Our first social media and raised public awareness of around the streets of Dublin. homeless hostel opened in direct response the work carried out by ONE on behalf of Dubbed ‘Sleeping Flags’, the symbolic act to a number of veterans dying on the streets homeless and in need veterans. The House which challenges protocols around the of Dublin. Since then, we’ve helped over 900 Managers and former and current residents treatment and representation of the Irish flag, homeless veterans from all over Ireland who of all three homes were interviewed on TV, is to represent both the homeless veterans could have faced the same situation. These radio and for the print media. who died on Dublin’s streets, which was the Sleeping Flags are bags we never wanted to While fundraising remains vital, the most catalyst for ONE setting up its first homeless make, but if we can’t get enough funding, our important product of the campaign was that hostel, and the reality facing current and veterans will end up back on the streets”.
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