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Pressemitteilung Mcdonald's Deutschland Inc

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Pressemitteilung Mcdonald's Deutschland Inc Meilensteine 45 Jahre McDonald’s in Deutschland 4.12.1971: • Eröffnung des ersten Restaurants in Deutschland in München-Giesing. • Damals im Angebot: Hamburger, Cheeseburger, Pommes Frites, Coca-Cola, Limo und Kaffee. • Der Hamburger kostete 95 Pfennig. Die Kartoffeln für die Pommes Frites wurden vor Ort von Hand geschält und geschnitten. 1973: • Einführung des Big Mac in Deutschland: Erfunden wurde der Doppeldecker bereits 1967 von Franchise-Nehmer Jim Deligatti in Uniontown, Pennsylvania. Deligatti eröffnete 2007 ein “Big Mac”-Museumsrestaurant in North Huntington, Pennsylvania. 1975: • Erste Franchise-Nehmer in Deutschland: Hans Hovan und Rudi Weber 1980: • Eröffnung des 100. deutschen Restaurants in Hamburg-Altona 1982: • Einführung des McRib: Der McRib ist der einzige Burger mit einem Schweinefleisch-Patty im Standardsortiment und nur in Deutschland permanent im Angebot. 1983: • Erster deutscher McDrive in Ludwigsburg: Das Restaurant in der Porschestraße in Ludwigsburg war auch europaweit der erste Drive-Thru. Der weltweit erste McDrive wurde 1975 in Sierra Vista, Arizona eröffnet. 1984: • Einführung der Chicken McNuggets in Deutschland, Frankreich, Japan und Kanada. McDonald‘s wird zum weltweit zweitgrößten Abnehmer von Geflügel. 1986: • Economist führt Big-Mac-Index als Instrument internationaler Preisvergleiche ein. Bis heute ist der Index ein wichtiger Maßstab, um die Kaufkraft verschiedener Länder weltweit in Relation zueinander zu setzen. 1987: • Gründung der McDonald’s Kinderhilfe in Deutschland. Die McDonald's Kinderhilfe Stiftung engagiert sich für die Gesundheit und das Wohlergehen schwer kranker Kinder in Deutschland. Die internationalen Ronald McDonald House Charities wurden bereits 1973 gegründet. Das weltweit erste Ronald McDonald Haus wurde 1974 in Philadelphia eingeweiht. McDONALD'S DEUTSCHLAND LLC ZWEIGNIEDERLASSUNG MÜNCHEN Corporate Affairs · Drygalski-Allee 51 · 81477 München · Telefon: +49 (0)89 78594-446 · www.mcdonalds.de 1988: • Start der Werbekampagne mit Thomas Gottschalk (bis 1990) 1990: • Erstes Restaurant in den neuen Bundesländern in Plauen eröffnet • Das erste deutsche Ronald McDonald Haus öffnet in Kiel seine Pforten. Heute betreibt die McDonald’s Kinderhilfe Stiftung deutschlandweit 22 Ronald McDonald Häuser und fünf Ronald McDonald Oasen in Kinderkliniken. 1991: • Eröffnung Schulungszentrum (Hamburger University) in München • Neuer Claim: „einfach gut“ 1994: • Erstmals Frühstück bei McDonald’s in Deutschland 1996: • Erste Satellite-Restaurants bei C&A in Frankfurt, Duisburg und Köln. Satellites sind als Shop-in-Shop-Konzept direkt in Kaufhäuser, Einkaufspassagen, Bahnhöfe oder Tankstellen integriert. 1998: • Start der Ausbildung „Fachmann/ -frau für Systemgastronomie“ 1999: • In Berlin eröffnet das 1000. deutsche Restaurant. 2003: • Start der ersten globalen Werbekampagne „i’m lovin‘ it“: Die Kampagne wurde von McDonald’s Deutschland und der Kreativagentur Heye entwickelt und startete in München. • Eröffnung erstes deutsches McCafé in Köln. Das weltweit erste McCafé wurde 1991 in Australien entwickelt. 2005: • Start des 1x1-Programms • Heidi Klum wird Markenbotschafterin (bis 2009) 2006: • Franchise-Geber-Preis des Fachmagazins „impulse“ • Nährwertangaben auf den Produktverpackungen in Deutschland 2007: • Alle deutschen Restaurants sind ab Ende März rauchfrei. 2008: • Das 500. deutsche McCafé eröffnet. Rainforest-Alliance-zertifizierter Kaffee in allen Restaurants McDONALD'S DEUTSCHLAND LLC ZWEIGNIEDERLASSUNG MÜNCHEN Corporate Affairs · Drygalski-Allee 51 · 81477 München · Telefon: +49 (0)89 78594-446 · www.mcdonalds.de 2009: • Start des eigenständigen Frühstückssortiments in Deutschland 2010: • McWraps kommen ins deutsche Standardsortiment. Der Nürnburger wird zum Bestseller in Deutschland. 2011: • Start der Crowdsourcing-Aktion „Mein Burger“ • Veröffentlichung des ersten Nachhaltigkeitsberichts 2012: • Erstmals Bücher im Happy Meal 2013: • Start der Fragen-Plattform „Unser Essen. Eure Fragen“ 2014: • Deutsche Restaurants verwenden zu 100 % Ökostrom. 2015: • McDonald’s präsentiert neuen Markenauftritt. • Flagship-Restaurant am Frankfurter Flughafen wird als erstes „Restaurant der Zukunft“ wiedereröffnet. • McB. wird der weltweit erste McDonald’s Burger mit 100 % Bio-Rindfleisch. 2016: • Start der „Restaurant der Zukunft“-Initiative: Bis Ende 2019 soll der Großteil der deutschen Restaurants nach dem neuen Restaurant-Konzept umgerüstet werden. Zentrale Elemente: Digitalisierung und Individualisierung. • Im Rahmen von „Live @ McDonald’s“ sendet McDonald’s zwölf Stunden lang live aus einem Berliner Restaurant. Weitere Informationen erhalten Sie bei: McDonald’s Deutschland LLC Philipp Wachholz Drygalski-Allee 51 81477 München Tel.: 089 78594-446 Fax: 089 78594-479 Mail: [email protected] Twitter: @McDonaldsDENews McDONALD'S DEUTSCHLAND LLC ZWEIGNIEDERLASSUNG MÜNCHEN Corporate Affairs · Drygalski-Allee 51 · 81477 München · Telefon: +49 (0)89 78594-446 · www.mcdonalds.de .
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