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Економічні Студії Economics Studies
ISSN 2311-9306 ЕКОНОМІЧНІ СТУДІЇ НАУКОВО-ПРАКТИЧНИЙ ЕКОНОМІЧНИЙ ЖУРНАЛ ECONOMICS STUDIES Львів 2015 ЕКОНОМІЧНІ СТУДІЇ Науково-практичний економічний журнал 1(05) січень 2015 Засновники журналу: Науково-практичний журнал «Економічні студії» Львівська економічна фундація присвячений актуальним проблемам розвитку су- часної економіки та пропонує своїм читачам розма- їття високоякісної інформації в галузі економічної науки. Про журнал: Видання має тематичну спрямованість в межах Економічні студії таких наукових спеціальностей, як світове госпо- (Economics studies) дарство і міжнародні економічні відносини; еконо- міка та управління національним господарством; Періодичність виходу: економіка та управління підприємствами; розвиток шість разів на рік. продуктивних сил та регіональна економіка; еконо- міка природокористування; гроші, фінанси і кредит; Мова видання: демографія, економіка праці, соціальна економіка і українська політика та інші галузі економічної науки. Centre International de l'ISSN: Цільова аудиторія журналу: вчені, викладачі, 2311-9306. докторанти, аспіранти, студенти, економісти, бух- галтери, державні службовці та всі, кого цікавить Свідоцтво про реєстрацію ЗМІ: економічна тематика. КВ № 20515-10315 від 20 грудня 2013 р. Відповідальність за достовірність фактів, цитат, власних імен, географічних назв, назви підпри- ємств, організацій, установ та за порушення прав інтелектуальної власності інших осіб несуть авто- Адреса для листування: ри статей. Висловлені у цих статтях думки можуть Науково-практичний журнал не збігатися з точкою зору редакційної колегії і не «Економічні студії» покладають на неї ніяких зобов'язань. Передруки і а/с 341, м. Львів, 79000 переклади дозволяються лише за згодою автора та редакції журналу. Автори зберігають за собою всі www.lef.lviv.ua авторські права і одночасно надають журналу пра- [email protected] во першої публікації, що дозволяє поширювати да- Тел: +38 (063) 204 34 31 ний матеріал із зазначенням авторства та первин- ної публікації в даному журналі. -
Mcdonald's Nutrition Information
McDonald's USA Nutrition Facts for Popular Menu Items We provide a nutrition analysis of our menu items to help you balance your McDonald's meal with other foods you eat. Our goal is to provide you with the information you need to make sensible decisions about balance, variety and moderation in your diet. % DAILY VALUE Nutrition Facts Fat (g) Serving Size Calories Calories from Fat Total Fat (g) % Daily Value** Saturated Fat (g) % Daily Value** Trans Cholesterol (mg) % Daily Value** Sodium (mg) % Daily Value** Carbohydrates (g) % Daily Value** Dietary Fiber (g) % Daily Value** Sugars (g) Protein (g) Vitamin A Vitamin C Calcium Iron Sandwiches 3.5 oz Hamburger (100 g) 250 80 9 13 3.5 16 0.5 25 9 520 22 31 10 2 6 6 12 0 2 10 15 4 oz Cheeseburger (114 g) 300 110 12 19 6 28 0.5 40 13 750 31 33 11 2 7 6 15 6 2 20 15 Double 5.8 oz Cheeseburger (165 g) 440 210 23 35 11 54 1.5 80 26 1150 48 34 11 2 8 7 25 10 2 25 20 5.3 oz McDouble (151 g) 390 170 19 29 8 42 1 65 22 920 38 33 11 2 7 7 22 6 2 20 20 Quarter 6 oz Pounder®+ (169 g) 410 170 19 29 7 37 1 65 22 730 30 37 12 2 10 8 24 2 4 15 20 Quarter Pounder® with 7 oz 510 230 26 40 12 61 1.5 90 31 1190 50 40 13 3 11 9 29 10 4 30 25 Cheese+ (198 g) Double Quarter Pounder® with 9.8 oz 740 380 42 65 19 95 2.5 155 52 1380 57 40 13 3 11 9 48 10 4 30 35 Cheese++ (279 g) 7.5 oz Big Mac® (214 g) 540 260 29 45 10 50 1.5 75 25 1040 43 45 15 3 13 9 25 6 2 25 25 7.2 oz Big N' Tasty® (206 g) 460 220 24 37 8 42 1.5 70 23 720 30 37 12 3 11 8 24 6 8 15 25 Big N' Tasty® 7.7 oz with Cheese (220 g) 510 250 28 43 11 -
Chapter 01 1
Chapter 01 1. Introduction McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization. Branding only works when an organization behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotion, are used to create the colors, designs and images, which give the brand its recognizable face. At McDonald's this is represented by its familiar logo - the Golden Arches. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences. McDonald’s has come up with advertising campaigns to help combat the dropping sales such as its New Taste Menu, and this was geared toward the healthier consumer. The message was that the company was tasty and nutritious, friendly folks and fun could be found at McDonald’s. 1.1 Problem Statement McDonald’s has been forced to contend with a number of potential obstacles to growth in recent years, most notably stark criticism and a less-than-favorable global economic climate that has seen consumers reduce their discretionary spending. -
Mcdonald's USA Food Exchanges
McDonald's USA Food Exchanges McDonald's provides food exchanges for our popular menu items to assist our customers with meal planning for diabetes and weight control. Menu Item Calories Food Exchanges Sandwiches Hamburger 250 2 carbohydrate, 1.5 medium fat meat Cheeseburger 300 2 carbohydrate, 2 medium fat meat, 0.5 fat Double Cheeseburger 440 2 carbohydrate, 4 medium fat meat, 1 fat McDouble 390 2 carbohydrate, 3.5 medium fat meat, 0.5 fat Quarter Pounder® with Cheese+ 510 2 carbohydrate, 4 medium fat meat, 2 fat Double Quarter Pounder® with Cheese++ 740 2 carbohydrate, 7 medium fat meat, 3 fat Big Mac® 540 3 carbohydrate, 3.5 medium fat meat, 2.5 fat Big N' Tasty® 460 2 carbohydrate, 3 medium fat meat, 2 fat Big N' Tasty® with Cheese 510 2 carbohydrate, 3.5 medium fat meat, 2.5 fat Angus Bacon & Cheese 790 3 carbohydrate, 6 medium fat meat, 1.5 fat Angus Deluxe 750 3 carbohydrate, 4.5 medium fat meat, 2.5 fat Angus Mushroom & Swiss 770 3 carbohydrate, 5.5 medium fat meat, 1.5 fat Filet-O-Fish® 380 3 carbohydrate, 1.5 medium fat meat, 3.5 fat McChicken ® 360 3 carbohydrate, 2 medium fat meat, 1.5 fat McRib ®† 500 2.5 carbohydrate, 3 high fat meat Premium Grilled Chicken Classic Sandwich 350 2.5 carbohydrate, 2.5 lean meat, 1 fat Premium Crispy Chicken Classic Sandwich 510 3.5 carbohydrate, 2.5 medium fat meat, 1 fat Premium Grilled Chicken Club Sandwich 460 2.5 carbohydrate, 2.5 lean meat, 2 medium fat meat, 1 fat Premium Crispy Chicken Club Sandwich 620 3.5 carbohydrate, 4.5 medium fat meat, 1 fat Premium Grilled Chicken Ranch BLT -
Spotlighting Fast Food Calories
Covenant INSURANCE GROUP, INC. SPOTLIGHTING FAST FOOD CALORIES A 2010 report by the Department of Agriculture Economic Research Service states: “Most Americans eat too few fruits, vegetables, and whole grains, but also consume too much saturated fat, sodium, and added sugar. Americans spend a large share of their food budget (42%) on food away from home (FAFH), which has been found to be less nutritious than food prepared at home. For the average consumer, eating one meal away from home each week translates to about 2 extra pounds each year, which means that for the average adult, one additional meal eaten away from home increases daily intake by about 134 calories.” If you're curious about the nutritional value of items on your favorite fast food restaurant's menu, Google “Nutrition facts” plus restaurant name. In the meantime, we have researched some of Wyoming's favorite fast food eateries and provide the following (very limited and to-the-best-of-our ability to research) information found on individual web sites: MCDONALD'S BURGER KING Breakfast Breakfast Egg McMuffin: 300 Egg-Normous Burrito: 810 Bacon, Egg & Cheese Biscuit: 460 Ultimate Breakfast Platter: 1,190 Sausage Biscuit with Egg: 510 Pancake & Sausage Platter: 610 Big Breakfast: 740 Fully Loaded Croissan'wich 570 Hash Browns: 150 Sausage Biscuit: 390 Hot Cakes: 350 Hash Browns (small): 250 Cinnamon Melts: 460 French Toast Sticks – 3 pcs: 230 Lunch Lunch Big Mac 540 Whopper: 630; w Cheese: 710 Filet-O-Fish: 390 Big King: 530 McRib: 500 A.1. Ultimate Bacon Cheeseburger: 750 -
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21212017 Steve Fedder: Lessons from 'The Founder' -Maryland Daily Record My l<ccount Subscnbe LOG OUT UOII T 1.IISS Lorola's Sellinge, School to conduct semnars for aspuing maoagers Search .. ltlllllUR•JHt]Maryland's 1,usted source for business, legal and government news SUBSCRIBE 1/1.\V BUSlll[SS MIIIJ\POI.IS COW,lrll 1/\RV SP[CIJ\LS£CTIOIIS PUl31 IC NOTICES I EVEtlTS SfllVICES I C011TACT us EDITOR'S PICKS CONTACT US O.u best. right nr,.v. Call us at {443) 524-8100, or email or visit, Bills seek to codify court Steve Fedder: Lessons from 'The Founder' wling on services for .1. 81: CO'TlfOC11t2ry: Ste.e Fedder © FOOrua,y2 , 2017 developmentally disabled .,\ Ill foster dlildren The new film "The Founder" is an ironically titled story of how the real-life Ray Kroc leveraged a single L,•He�tho2rc.Gb..J"I I f.::.L. 2 fastfood restaurant Dick and Mac McDonald started Into an international franchise phencmenon - without the brothers. A dark and mostly realistic biopic, the film reveals that the self-described visionary Kroc was neither Ex·Daftimore prosecutor has the founder of McDonald's ncr the founder of modern franchising, yet he is often mistakenly credited with role In ethics review of state both. (Isaac Singer, the inventor of the Singer sewing machines is generally credited with having started delegate franchising in the United States in the 1850s. Still, the film offers some real world franchise insights. FEATURED VIDEO L, &).1n P. Sei:-s I F� ::-. t Michael Keaton is brilliantly cast as Ray Kroc, an ambitious-but-less-than successful salesman of milkshake ttoganpushes a9('nd.l, Annapolis Ignores Trump, In thlrrl Stata machines to drive-in style restaurants of the early 1950s. -
Mcdonald's and the Rise of a Children's Consumer Culture, 1955-1985
Loyola University Chicago Loyola eCommons Dissertations Theses and Dissertations 1994 Small Fry, Big Spender: McDonald's and the Rise of a Children's Consumer Culture, 1955-1985 Kathleen D. Toerpe Loyola University Chicago Follow this and additional works at: https://ecommons.luc.edu/luc_diss Part of the History Commons Recommended Citation Toerpe, Kathleen D., "Small Fry, Big Spender: McDonald's and the Rise of a Children's Consumer Culture, 1955-1985" (1994). Dissertations. 3457. https://ecommons.luc.edu/luc_diss/3457 This Dissertation is brought to you for free and open access by the Theses and Dissertations at Loyola eCommons. It has been accepted for inclusion in Dissertations by an authorized administrator of Loyola eCommons. For more information, please contact [email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License. Copyright © 1994 Kathleen D. Toerpe LOYOLA UNIVERSITY OF CHICAGO SMALL FRY, BIG SPENDER: MCDONALD'S AND THE RISE OF A CHILDREN'S CONSUMER CULTURE, 1955-1985 A DISSERTATION SUBMITTED IN CANDIDACY FOR THE DEGREE OF DOCTOR OF PHILOSOPHY DEPARTMENT OF HISTORY BY KATHLEEN D. TOERPE CHICAGO, ILLINOIS MAY, 1994 Copyright by Kathleen D. Toerpe, 1994 All rights reserved ) ACKNOWLEDGEMENTS I would like to thank McDonald's Corporation for permitting me research access to their archives, to an extent wider than originally anticipated. Particularly, I thank McDonald's Archivist, Helen Farrell, not only for sorting through the material with me, but also for her candid insight in discussing McDonald's past. My Director, Lew Erenberg, and my Committee members, Susan Hirsch and Pat Mooney-Melvin, have helped to shape the project from its inception and, throughout, have challenged me to hone my interpretation of McDonald's role in American culture. -
The Founder 7 Stars out of 10
FILM PEOPLE OF BY FILM PEOPLE R FILM PEOPLE FO Movie Title: The Founder 7 stars out of 10 Starring: Michael Keaton Nick Oerman John Carrol Lynch Linda Cardellini B.J.Novak Laura Dern Writer: Robert D Siegel Director: John Lee Hancock First o, it could have been a solid 8 possibly an 8 1/2. But because they lmed in Georgia for the location of the rst McDonald’s hamburger stand, instead of San Bernardino, California or at least somewhere that looked like San Bernardino, it lost 1 to 1 1/2 stars. There is no other corporate brand more widely known in the world than McDonalds. So why blow it by not making it authentic in the movie? There are two reasons that this is a big deal to me. I believe in authentic history, not the fabricated version that Hollywood so often spews forth. When you start a lm with "based on a true story" should it not start out true? There is no way to mistake the desert of San Bernardino, CA with the foliage and soft rolling hills of Georgia. I get it, Hollywood: the lm rebates are better in Georgia, but when you are making a movie about the most iconic corporation in the world, lm it in the right location. It matters. It would be like lming a movie about the Daytona 500 and using Anchorage Alaska as the backdrop. It starts the lm out as unbelievable. But soon the acting, script and DP work makes you temporarily forget that huge faux pas. -
Diplomova Prace
VYSOKÉ U ČENÍ TECHNICKÉ V BRN Ě BRNO UNIVERSITY OF TECHNOLOGY FAKULTA PODNIKATELSKÁ ÚSTAV EKONOMIKY FACULTY OF BUSINESS AND MANAGEMENT INSTITUTE OF ECONOMICS ŘÍZENÍ LIDSKÝCH ZDROJ Ů U MCDONALD‘S MCDONALD'S HUMAN RESOURCE MANAGEMENT DIPLOMOVÁ PRÁCE MASTER’S THESIS AUTOR PRÁCE JAN POPELÁ Ř AUTHOR VEDOUCÍ PRÁCE PHDR. ING. JI ŘÍ POKORNÝ, CSC. SUPERVISOR BRNO 2008 Anotace Diplomová práce se zabývá problematikou řízení lidských zdroj ů v restauraci McDonald‘s. Práce je rozd ělena na dv ě části. První část je teoretická a vymezuje všechny základní pojmy. Praktická část se dále d ělí na analytickou, v níž najdeme informace o spole čnosti Baierová spol. s r.o. a návrhovou, která se zabývá dalšími možnostmi motivace a implementaci nové motiva ční metody. V záv ěru potom najdeme odhad p řínosu pro firmu a zhodnocení. Annotation Master’s thesis solves the question of human resource management in the McDonald’s restaurant. My thesis has two main parts. The first is desk study with fundamental terms. Practical part forks on first analysis part, where you can find information about the company, and second concept part, which considers about next motivation possibilities and implementation of new motivation method. In the end of the thesis you can find income estimation and complete evaluation. Klí čová slova: řízení lidských zdroj ů, motivace, franšízing, vedení lidí, systém odm ěn. human resource management, motivation, franchising, human leadership, bonus system. Bibliografická citace mé práce: POPELÁ Ř, J. Řízení lidských zdroj ů u McDonald‘s. Brno: Vysoké u čení technické v Brn ě, Fakulta podnikatelská, 2008. 93 s. Vedoucí diplomové práce PhDr. -
Burger Cultures: Mcdonaldization and De
BURGER CULTURES: MCDONALDIZATION AND DE-MCDONALDIZATION IN CROATIA AND THE U.S. by ASHLEY WENDELL KRANJAC Presented to the Faculty of the Graduate School of The University of Texas at Arlington in Partial Fulfillment of the Requirements for the Degree of MASTER OF ARTS IN SOCIOLOGY THE UNIVERSITY OF TEXAS AT ARLINGTON MAY 2012 Copyright © by Ashley Wendell Kranjac 2012 All Rights Reserved ACKNOWLEDGEMENTS First and foremost, I would like to extend my utmost thanks to my supervisor, Dr. Ben Agger, for his expertise, considered advice, and support throughout this thesis work. Furthermore, I am deeply grateful to my committee, Dr. Robert M. Kunovich, and Dr. Heather Jacobson, whose expertise and advice, instructing me through the procedures involved in undertaking social research, was invaluable. I am also greatly indebted to my parents, Glenn and Jamie Wendell, who taught me how to be a conscientious and motivated worker, and whose love knows no bounds. Also, I would like to thank my in-laws, Željka and Oliver Kranjac, whose loving support remains overwhelming. I am forever grateful to my family, particularly my grandmother, Pauline Geisman, my siblings, Leigha, Chris, and Alisha Wendell, my niece, Avalynn Wendell, and my nephew, Raiden Childress, whom provide teaching and laughable moments every day. My deepest gratitude is to my husband, Dinko, who inspires every facet of my existence and supports all my endeavors. February 29, 2012 iii ABSTRACT BURGER CULTURES: MCDONALDIZATION AND DE-MCDONALDIZATION IN CROATIA AND THE U.S. Ashley Wendell Kranjac, M.A. The University of Texas at Arlington, 2012 Supervising Professor: Ben Agger The primary goal of this thesis is to contribute to critical/ social theory through food theory by examining the interactions between local (i.e., internal food trends) and delocalization/ globalization, which are external food trends in Croatia and the United States. -
The Kroc Center Report Volume 2, Issue 3, Spring 2007
The Kroc Center Report Volume 2, Issue 3, Spring 2007 Restoring Dayton’s History ituated on the property where the Kroc Center will Sbe built is a marvelous piece of Dayton history – the Duncarrick House. You’ll be happy to know that The Salvation Army is restoring this nationally-significant home. It will eventually house Administrative Offices, a Welcome Center, Board Room, Meeting Rooms and an Old North Dayton Museum. The mansion was originally erected as a farmhouse society from the late 19th century well into the sometime before 1850. Grafton C. Kennedy, a promi- 20th century. Their friends included the Winters, nent Dayton lawyer, bought the property in 1887. The Wrights, Barneys and Pattersons. manor house was designed by the architectural firm of Katharine married Kleon Thaw Brown in 1921. Peters, Burns and Pretzinger. Albert Pretzinger is con- Brown was an executive in the Sales Department sidered Dayton’s foremost native architect and several of National Cash Register. Tragically, the couple’s of his buildings are included on the National Register. only child died in infancy and Kleon died suddenly Duncarrick (Gaelic for “Home of the Kennedys”) in 1925. Katharine never remarried is significant as an example of American provincial Mrs. Brown began her political activities in architecture successfully superimposing Tudor detail 1920, shortly after women won suffrage, and on a basic American home type. The L-shaped brick served as Ohio’s Republican National Committee- structure is clad in a thick rough coat of red stucco woman from 1932 through 1968. with Tudor detailing in terra cotta. The façade features The Salvation Army is proud of its role in the Kennedy arms sculpted over the central arch. -
RAY KROC Mcdonald’S
RAY KROC McDONALD’S By Dr. Richard Hattwick. The Illinois Business Hall of Fame Our laureates and fellows exemplify the Illinois tradition of business leadership. Ray Kroc was born in the Chicago suburb was only able to work in five hours of sleep at of Oak Park in 1902. He dropped out of high night, but as he put it, “I was determined to school because he was too anxious to start live well and have nice things, and we could earning money. Brimming with confidence, do so with income from my two jobs.” Kroc began his career with two jobs. By day he would sell ribbon novelties, door-to-door. Ray Kroc eventually decided to give up By night he would play the piano for various piano playing and devote himself full time to groups on a one night stand basis. Within a selling paper cups. He was an outstanding few years he had graduated to selling paper salesman and soon had 15 salesmen working cups to restaurants and playing the piano under him. six days a week for a local radio station. He At the age of 35 Ray Kroc decided to strike out on his own. He borrowed heavily to raise of hamburgers, french fries, and drinks. They the money to start a company selling a had standardized the production process multiple spindle milkshake mixer. His wife was in a way which cut costs and maintained a worried about the risk he was taking, and high level of quality. By selling a high volume argued against the move, but Kroc told her, of food every day they could make a good “You have to take risks, and in some cases profit at an unbelievably low price for the you must go for broke.” food being sold.