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Chapter 01 1
Chapter 01 1. Introduction McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization. Branding only works when an organization behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotion, are used to create the colors, designs and images, which give the brand its recognizable face. At McDonald's this is represented by its familiar logo - the Golden Arches. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences. McDonald’s has come up with advertising campaigns to help combat the dropping sales such as its New Taste Menu, and this was geared toward the healthier consumer. The message was that the company was tasty and nutritious, friendly folks and fun could be found at McDonald’s. 1.1 Problem Statement McDonald’s has been forced to contend with a number of potential obstacles to growth in recent years, most notably stark criticism and a less-than-favorable global economic climate that has seen consumers reduce their discretionary spending. -
Standards of Business Conduct the Promise of the Golden Arches
Standards of Business Conduct The Promise of the Golden Arches “The basis for our entire business is that we are ethical, truthful and dependable.” “The basis for our entire business is that we are ethical, truthful and dependable. It takes time to build a reputation. We are not promoters. We are business people with a solid, permanent, constructive ethical program that will be in style…years from now even more than it is today.” — Ray Kroc, 1958 2 Standards of Business Conduct 3 McDONALD’s VALUES We place the customer experience at the core of all we do Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at a great M c value. Our goal is QSC&V for each and every customer, each and every time. DONAL We are committed to our people D ’ S We provide opportunity, nurture talent, develop leaders and reward achievement. We believe VALUE that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and S drives high levels of engagement, is essential to our continued success. We aspire to be our customers’ favourite We believe in the McDonald’s System McDonald’s business model, depicted by the place and way to eat. “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and the To achieve this mission, balance of interests among the three groups is key. our actions as individuals and as a system must We operate our business ethically reflect our Values. -
Germany Corporate Responsibility Report 2016 at a Glance Content Corporate Responsibility Report 2016
faCts & figures McDonald's Germany Corporate responsibility report 2016 at a glanCe CONteNT Corporate Responsibility Report 2016. At a glance – Facts & Figures / Seite: 2 CONTENT 3 1. ABOUT THIS REPORT 4 2. ABOUT McDONALD'S GERMANY 4 Market position 4 Restaurants 5 Corporate Governance 6 Social Commitment 7 3. OUR FOOD AND WHERE IT COMES FROM 7 Suppliers 7 Raw materials 9 CO2 footprint of supply chain 9 BEST Programs 10 Quality label 11 Product quality and safety 11 Dialog with guests 13 Happy Meal 14 4. ENVIRONMENTAL MANagEMENT IN AND AROUND OUR RESTAURANTS 14 CO2 footprint 15 Energy consumption at restaurants 16 Logistics 17 Packaging 17 Waste and recycling 19 5. THE PEOPLE AT McDONALD'S 19 Employees 20 Diversity and equal opportunity 21 Vocational training and university education 21 Training and skills building 22 Occupational health and safety 22 Remuneration 23 6. EXPLANATORY NOTES 30 7. GRI CONTENT INDEX 34 8. INDEPENDENT ASSURANCE REPORT BY KPMG 37 9. PUBLISHING DETAILS 1. AboUT thIS report Corporate Responsibility Report 2016. At a glance – Facts & Figures / Seite: 3 ABOUT THIS REPORT ReportING PERIOD AND proFILE McDonald’s Germany updates and publishes its sustainability data every year. This GRI indicators: “Facts & Figures” brochure outlines our key figures and the progress we made in 2016. It G4-28, G4-29, G4-30, G4-32, supplements McDonald’s Germany Corporate Responsibility Report 2016 – At a glance, G4-33 which we have printed and made available in all restaurants. We publish a full corporate responsibility report every two years. Our last full report came out in 2015. -
Mcdonald's USA Food Exchanges
McDonald's USA Food Exchanges McDonald's provides food exchanges for our popular menu items to assist our customers with meal planning for diabetes and weight control. Menu Item Calories Food Exchanges Sandwiches Hamburger 250 2 carbohydrate, 1.5 medium fat meat Cheeseburger 300 2 carbohydrate, 2 medium fat meat, 0.5 fat Double Cheeseburger 440 2 carbohydrate, 4 medium fat meat, 1 fat McDouble 390 2 carbohydrate, 3.5 medium fat meat, 0.5 fat Quarter Pounder® with Cheese+ 510 2 carbohydrate, 4 medium fat meat, 2 fat Double Quarter Pounder® with Cheese++ 740 2 carbohydrate, 7 medium fat meat, 3 fat Big Mac® 540 3 carbohydrate, 3.5 medium fat meat, 2.5 fat Big N' Tasty® 460 2 carbohydrate, 3 medium fat meat, 2 fat Big N' Tasty® with Cheese 510 2 carbohydrate, 3.5 medium fat meat, 2.5 fat Angus Bacon & Cheese 790 3 carbohydrate, 6 medium fat meat, 1.5 fat Angus Deluxe 750 3 carbohydrate, 4.5 medium fat meat, 2.5 fat Angus Mushroom & Swiss 770 3 carbohydrate, 5.5 medium fat meat, 1.5 fat Filet-O-Fish® 380 3 carbohydrate, 1.5 medium fat meat, 3.5 fat McChicken ® 360 3 carbohydrate, 2 medium fat meat, 1.5 fat McRib ®† 500 2.5 carbohydrate, 3 high fat meat Premium Grilled Chicken Classic Sandwich 350 2.5 carbohydrate, 2.5 lean meat, 1 fat Premium Crispy Chicken Classic Sandwich 510 3.5 carbohydrate, 2.5 medium fat meat, 1 fat Premium Grilled Chicken Club Sandwich 460 2.5 carbohydrate, 2.5 lean meat, 2 medium fat meat, 1 fat Premium Crispy Chicken Club Sandwich 620 3.5 carbohydrate, 4.5 medium fat meat, 1 fat Premium Grilled Chicken Ranch BLT -
Aakp-Nutrition-Counter.Pdf
AAKP NUTRITION COUNTER A Reference For The Kidney Patient Key: Na = Sodium in milligrams (mg) K = Potassium in milligrams (mg) Phos = Phosphorus in milligrams (mg) Protein = Protein in grams (g) Calories = Calories in kilocalories (kcal) oz = ounce fl oz = fluid ounce tsp = teaspoon tbsp = tablespoon * = data not available (please do NOT read as zero) Originally edited by Peggy Harum, RD, CSR, LD Certified Specialist in Renal Nutrition, Miami, Florida “If you eat too much sodium you can be thirsty, your blood pressure can rise. If you have too much potassium in your diet, it can cause irregular heartbeats. If there is too much phosphorus in your diet, you can develop calcification in your eyes, heart, skin and joints.” Before you restrict sodium, potassium, phosphorus, protein and/or calories in your diet, please check with your dietitian. The diet for dialysis is not necessarily low calorie and is NOT LOW PROTEIN. The secret of the diet is the size of the portion. Reviewed by Maria Karalis, MBA, RD, LD Nutrition Consultant for ikidney.com REFERENCE: Bowes & Church’s Food Values of Portions Commonly Used, Eighteenth Edition, 2005, Revised by Jean A. T. Pennington PhD, RD & Judith Spungen Douglass MS, RD, published by Lippincott Williams & Wilkins, Baltimore and Philadelphia. Nutritional analysis of products was provided by respective franchise corporations. Food Portion NA K Phos Protein Calories Alcohol, 80 proof 3 oz 0 2 4 0 194 Almonds, dry roasted 1 oz 0 211 139 6.3 169 Apple 1 medium 0 159 10 0.3 81 Apple juice 8 oz 7 295 17 0.1 117 -
Menu Horizontal Final Updated
ALACARTE Tier 1* Tier 2** HAPPY MEAL Tier 1* Tier 2** MEALS (MEDIUM) Tier 1* Tier 2** TO UPSIZE THE MEAL TO LARGE +2 SR Beef Burger 5.00 6.00 Happy Meal Beef Burger 13.00 15.00 Double Cheese Meal 17.00 17.00 Chicken Burger 7.00 8.00 Happy Meal Cheese Burger 14.00 16.00 Filet-0-Fish Meal 17.00 17.00 Cheese Burger 6.00 7.00 Happy Meal 4 pcs McNuggets 15.00 17.00 Chicken Burger Deluxe Meal 17.00 17.00 Double Cheese Burger 9.50 11.00 Happy Meal Chicken Burger 15.00 17.00 Mini McArabi Grilled Chicken Meal 17.00 17.00 Filet-0-Fish 8.50 9.50 Mini Asian Meal 17.00 17.00 Chicken Burger Deluxe 8.50 11.00 SHARE BOX Tier 1* Tier 2** Quarter Pounder with Cheese Meal 24.00 25.00 Mini McArabi Grilled Chicken 7.50 8.50 Basic Share Box 76.00 86.00 McChicken Meal 23.00 24.00 Mini Asian 8.50 9.50 Family Share Box 86.00 96.00 McChicken Spicy Meal 24.00 25.00 Quarter Pounder with Cheese 16.00 19.00 Premium Share Box 96.00 106.00 McRoyale Meal 25.00 26.00 McChicken 16.00 19.00 McArabia Meal 25.00 26.00 Tier 1* Tier 2** McRoyale 18.00 20.00 DRINKS Big Mac Meal 25.00 26.00 McChicken Spicy 18.00 20.00 TO UPSIZE THE DRINK TO MEDIUM +2 SR Chicken Big Mac Meal 25.00 26.00 McArabia 18.00 19.00 TO UPSIZE THE DRINK TO LARGE +4 SR Big Tasty Meal 29.00 30.00 25.00 26.00 Big Mac 19.00 21.00 Orange Juice Regular 8.00 8.00 Chicken Nuggets 9 pcs Meal 8.00 8.00 29.00 30.00 Chicken Big Mac 19.00 21.00 Apple Drink Regular Grand Chicken Classic Meal Guava Juice Regular 8.00 8.00 31.00 32.00 Big Tasty 21.00 24.00 Grand Chicken Deluxe Meal Soft drinks Regular 8.00 8.00 Grand Chicken -
Standards of Business Conduct the Promise of the Golden Arches
Standards of Business Conduct The Promise of the Golden Arches “The basis for our entire business is that we are ethical, truthful and dependable.” “The basis for our entire business is that we are ethical, truthful and dependable. It takes time to build a reputation. We are not promoters. We are business people with a solid, permanent, constructive ethical program that will be in style…years from now even more than it is today.” — Ray Kroc, 1958 2 Standards of Business Conduct 3 McDONALD’s VALUES Dear Fellow McDonald’s Employee, We place the customer experience at the core of all we do Our customers are the reason for our existence. We demonstrate our appreciation by providing For more than 50 years McDonald’s has been a company guided by them with high quality food and superior service, in a clean, welcoming environment, at a great M core values. Our founder, Ray Kroc, built this great company on the seven basic c D value. Our goal is QSC&V for each and every customer, each and every time. O principles that continue to guide our behaviour, actions and decisions every day: N A L We place the customer experience at the core of all we do We are committed to our people D ’ We provide opportunity, nurture talent, develop leaders and reward achievement. We believe S We are committed to our people V A that a team of well-trained individuals with diverse backgrounds and experiences, working LU We believe in the McDonald’s System together in an environment that fosters respect and es We operate our business ethically drives high levels of engagement, is essential to our continued success. -
Kids' Meal Menu Items
Kids' meal menu items Energy density Healthy beverages NPI Artifical Part of Serving Serving Total calories Energy density (% sugar by Total Saturated Trans Sugar Sodium Fiber Protein NPI score sweetenersa Restaurant Meal name kids' meal Individual item size (g) size (oz) (Kcal) (kcal/g) weight) fat (g) fat (g) fat (g) (g) (mg) (g) (g) Score McDonald's Happy Meal Main Dish Hamburger 100 - 250 2.5 - 9 3.5 0.5 6 520 2 12 50 McDonald's Happy Meal Main Dish Cheeseburger 114 - 300 2.6 - 12 6 0.5 6 750 2 15 40 Chicken McNuggets (4 piece) McDonald's Happy Meal Main Dish with hot mustard sauce 92 - 250 2.7 - 14.5 2 0 6 650 2 11 70 Chicken McNuggets (4 piece) McDonald's Happy Meal Main Dish with barbeque sauce 92 - 240 2.6 - 12 2 0 10 660 0 10 70 Apple dippers (without low fat ● McDonald's Happy Meal Side Dish caramel dip) 68 - 35 0.5 - 0 0 0 6 - 0 0 78 Apple dippers with low fat ● McDonald's Happy Meal Side Dish caramel dip 89 - 105 1.2 - 0.5 0 0 15 35 0 0 66 ● McDonald's Happy Meal Side Dish French fries- small 71 - 230 3.2 - 11 1.5 0 0 160 3 3 66 ● McDonald's Happy Meal Beverage 1% low fat milk jug 236 8 100 0.4 5% 2.5 1.5 0 12 125 0 8 72 ● McDonald's Happy Meal Beverage 1% low fat chocolate milk jug 236 8 170 0.7 11% 3 1.5 0 25 150 1 9 70 ● McDonald's Happy Meal Beverage Minute Maid apple juice box 200 6.8 100 0.5 11% 0 0 0 22 15 0 0 76 McDonald's Happy Meal Beverage Coca-Cola Classic 355 12 110 0.3 8% 0 0 0 29 5 0 0 68 ● McDonald's Happy Meal Beverage Diet Coke 355 12 0 0.0 0% 0 0 0 0 15 0 0 70 McDonald's Happy Meal Beverage Sprite 355 12 110 -
Diplomova Prace
VYSOKÉ U ČENÍ TECHNICKÉ V BRN Ě BRNO UNIVERSITY OF TECHNOLOGY FAKULTA PODNIKATELSKÁ ÚSTAV EKONOMIKY FACULTY OF BUSINESS AND MANAGEMENT INSTITUTE OF ECONOMICS ŘÍZENÍ LIDSKÝCH ZDROJ Ů U MCDONALD‘S MCDONALD'S HUMAN RESOURCE MANAGEMENT DIPLOMOVÁ PRÁCE MASTER’S THESIS AUTOR PRÁCE JAN POPELÁ Ř AUTHOR VEDOUCÍ PRÁCE PHDR. ING. JI ŘÍ POKORNÝ, CSC. SUPERVISOR BRNO 2008 Anotace Diplomová práce se zabývá problematikou řízení lidských zdroj ů v restauraci McDonald‘s. Práce je rozd ělena na dv ě části. První část je teoretická a vymezuje všechny základní pojmy. Praktická část se dále d ělí na analytickou, v níž najdeme informace o spole čnosti Baierová spol. s r.o. a návrhovou, která se zabývá dalšími možnostmi motivace a implementaci nové motiva ční metody. V záv ěru potom najdeme odhad p řínosu pro firmu a zhodnocení. Annotation Master’s thesis solves the question of human resource management in the McDonald’s restaurant. My thesis has two main parts. The first is desk study with fundamental terms. Practical part forks on first analysis part, where you can find information about the company, and second concept part, which considers about next motivation possibilities and implementation of new motivation method. In the end of the thesis you can find income estimation and complete evaluation. Klí čová slova: řízení lidských zdroj ů, motivace, franšízing, vedení lidí, systém odm ěn. human resource management, motivation, franchising, human leadership, bonus system. Bibliografická citace mé práce: POPELÁ Ř, J. Řízení lidských zdroj ů u McDonald‘s. Brno: Vysoké u čení technické v Brn ě, Fakulta podnikatelská, 2008. 93 s. Vedoucí diplomové práce PhDr. -
Super Size Me
Name __________________________________ Period _________ Ms. Foglia • BIOLOGY Date ______________________ SUPERSIZE ME VIDEO QUESTIONS 1. How many Americans eat a meal in a fast food restaurant daily? ______________________ 2. If we consider this project an experiment, why did Morgan make several doctors’ visits before he started this project? __________________________________________________________________________ __________________________________________________________________________ 3. In general what is Morgan’s health status at the beginning of this project? __________________________________________________________________________ __________________________________________________________________________ 4. What effects do the doctors think this diet will have on Morgan? __________________________________________________________________________ __________________________________________________________________________ 5. What is Morgan’s starting weight and body fat percentage? weight: __________________________ body fat _______________________________ 6. How many calories should Morgan eat each day to maintain his weight? _______________ 7. How many calories does Morgan eat each day on his McDonald’s diet? ________________ 8. Roughly how many steps in a mile of walking? ____________________________________ How many steps does an average office worker take in a day? _______________________ How many steps does Morgan limit himself to? ____________________________________ 9. How many McDonald’s are in Manhattan alone? ___________________________________ -
Why Kids Are 'Lovin' It': a Q Methodology Analysis of the Appeal of Mcdonald's Erica Nelson Rivera Brigham Young University
Brigham Young University BYU ScholarsArchive All Theses and Dissertations 2016-06-01 Why Kids Are 'Lovin' It': A Q Methodology Analysis of the Appeal of McDonald's Erica Nelson Rivera Brigham Young University Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Communication Commons BYU ScholarsArchive Citation Rivera, Erica Nelson, "Why Kids Are 'Lovin' It': A Q Methodology Analysis of the Appeal of McDonald's" (2016). All Theses and Dissertations. 6440. https://scholarsarchive.byu.edu/etd/6440 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in All Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. Why Kids Are 'Lovin' It': A Q Methodology Analysis of the Appeal of McDonald’s Erica Nelson Rivera A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Tom Robinson, Chair Clark Callahan Kristoffer Boyle School of Communications Brigham Young University June 2016 Copyright © 2016 Erica Nelson Rivera All Rights Reserved ABSTRACT Why Kids Are 'Lovin' It': A Q Methodology Analysis of the Appeal of McDonald’s Erica Nelson Rivera School of Communications, BYU Master of Arts The dramatic rise in childhood obesity is a major concern nationwide. Unprecedented media exposure, drastically decreased time spent interacting as a family, and the consumption of calorie-dense foods are all heated topics of discussion with ties to weight gain. In this research, possible associations are examined between media, social groups and a favorite fast-food restaurant among children: McDonald’s. -
Mcdonald's Corporation
MH0037 1259420477 REV: SEPTEMBER 14, 2015 FRANK T. ROTHAERMEL MARNE L. ARTHAUD-DAY McDonald’s Corporation SEPTEMBER 1, 2015. Steve Easterbrook walked into his office in McDonald’s corporate headquar- ters. He had finally achieved his dream of becoming chief financial officer (CEO) at a major Fortune 500 company, but somehow he had expected it to feel better than this. Don Thompson, the former CEO who had recently “retired” had not been just his boss, but his friend. They had both started their careers at McDonald’s early in the 1990s and had climbed the corporate ladder together. He had not taken personal joy in seeing either his friend or his company fail. Rather, Easterbrook had fantasized about inheriting the company at its peak and taking it to new heights—not finding the corporate giant on its knees in desperate need of a way to get back up. The company’s troubles had snowballed quickly. In 2011, McDonald’s had outperformed nearly all of its competitors while riding the recovery from a deep economic recession. In fact, McDonald’s was the number-one performing stock in the Dow 30 with a 34.7 percent total shareholder return.1 But in 2012, McDonald’s dropped to number 30 in the Dow 30 with a –10.75 percent return. The company went from first to last in 12 brief months (see Exhibits 1 and 2). In October 2012, McDonald’s sales growth dropped by 1.8 percent, the first monthly decline since 2003.2 Annual system-wide sales growth in 2012 barely met the minimum 3 percent goal, while operating income growth was just 1 percent (compared to a goal of 6 to 7 percent).3 Sales continued to decline over the next two years.