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2013 PRODUCT CATALOG TABLE OF CONTENTS NEW PRODUCTS THE SHARPENING CATEGORY ........ 2 Bench Stones ..............................................12 MARKETING .......................................... 22 50118 | AXE & MACHETE SHARPENER Sharpening Rods .......................................14 NEW PRODUCTS .............................. 3 Precision Systems .......................................15 DISCLAIMER & WARRANTY Combination & INFORMATION ..................................... 23 ELECTRICS ........................................ 5 Speciality Sharpeners ...............................16 Edge Care ..................................................19 SALES NETWORK MANUALS International Distributors Handheld Sharpeners .................................8 PRODUCT GUIDE ................................ 20 & Domestic Reps ....................................... 23 Pull-Through Sharpeners ...........................10 See Page 16 for more details. 50363 | 4" DIAMOND STONE W/ COVER See Page 10 for more details. 50364 | POCKET PAL® X2 SHARPENER & SURVIVAL TOOL See Page 17 for more details. 50377 | DIAMOND EDGE ELITE ELECTRIC KNIFE SHARPENER 50376 | DIAMOND EDGE ELECTRIC KNIFE SHARPENER THE SHARPENING CATEGORY Sharpeners are a very profitable consumer retail product line. These products are no longer being viewed as just an accessory 50376 product to Cutlery, but as a stand-alone category. The sharpening category continues to outpace the growth of Cutlery in most Sporting Goods and Hardware retail chains and dealers in the US and International markets. This trend is anticipated to continue See Page 6 for more details. 50377 into the foreseeable future due to current economic conditions, exciting new products, and improved merchandising programs. As the category leader, Smith’s® now offers the industry’s most complete line of sharpeners that will meet all of your customers’ 50380 | 6" DIAMOND TRI-HONE needs. Our goal is to put sharpening on the consumer radar and make it something that people really want to do. We are accomplishing this goal by providing innovative new products, comprehensive marketing programs, merchandising solutions, and POP materials needed to assist consumers with making informed purchase decisions. In 2013, Smith's will continue supporting Edge Care Center merchandising programs, product training for our customer's store associates, implementation of Quick Response Tags, and the expansion of our social media presence. These are very effective ways to get new consumers into sharpening as well as informing and educating current consumers about exciting new products. See Page 12 for more details. 2 3 ELECTRICS 50281 | ADJUSTABLE EDGE PRO ELECTRIC KNIFE SHARPENER Packaged in a retail box ELECTRIC SHARPENING FEATURES: with owner's manual and warranty information. • Interlocking wheels in two abrasive materials, Diamonds and Ceramics • Sharpens both sides of the blade at the same time • Reduces the amount of time needed to sharpen the edge • Wheels self-align the blade MANUAL SHARPENING FEATURES: • Serrated blade sharpening slot • Preset sharpening angles for guaranteed results every time • Serrated blade sharpener stores in housing when not in use easy to use knob allows knives to ADDITIONAL FEATURES: be sharpened • Non-slip rubber feet to their original • Rubber hand grip factory angle scan to learn more SHARPENS: SHARPENER ABRASIVE GRIT Standard Edge Knives Electric Monocrystalline Diamond Medium (400) Standard Edge Knives Electric Ceramic Extra-Fine (1,500) Serrated Edge Knives Manual Ceramic Fine (1,000) 50245 | CERAMIC EDGE PRO® ELECTRIC KNIFE SHARPENER Interlocking ceramic sharpening wheels sharpen both sides of the knife blade equally at the same time while removing the least amount of metal from the blade than any other electric sharpener on the market. ELECTRIC SHARPENING FEATURES: • One slot reduces the amount of time needed to sharpen the edge • Self-aligning wheels MANUAL SHARPENING FEATURES: • Initial edge setting slot with crossed premium carbide blades Packaged in a retail box • Serrated edge blade sharpening slot with owner's manual and • Preset sharpening angles for guaranteed results warranty information. every time SHARPENS: SHARPENER ABRASIVE GRIT Standard Edge Knives Electric Ceramic Extra-Fine (1,500) Standard Edge Knives Manual - Carbide Premium Carbides Coarse Serrated Edge Knives Manual - Serrated Ceramic Fine (1,000) 4 5 ELECTRICS NEW FOR 2013 50377 | DIAMOND EDGE ELITE ELECTRIC KNIFE SHARPENER • New innovative diamond and ceramic sharpening wheels provide smoother, more consistent cutting edge • Sharpens everything from very dull or damaged blades to already sharp blades in need of a quick touchup • Multiple sharpening slots prolong the life of your blade • Manual, pull-through slot for sharpening serrations • Blade guides ensure consistent sharpening angle every time • Works on a variety of different types of knives • Safe for knives – will not de-temper or damage the blade Packaged in a retail box with owner's manual and • Soft grip and non-slip feet warranty information. • 3-year limited warranty SHARPENS: SHARPENER ABRASIVE GRIT Standard Edge Knives Electric Monocrystalline Diamonds Medium (400) Standard Edge Knives Electric Ceramic Extra-Fine (1,500) Serrated Edge Knives Manual Ceramic Extra-Fine (1,500) NEW FOR 2013 50376 | DIAMOND EDGE ELECTRIC KNIFE SHARPENER • New innovative diamond sharpening wheels provides smoother, more consistent cutting edge • Crossed ceramic stones for final edge honing and alignment • Serrated portion of knife blade can be manually sharpened on crossed ceramic stones • Blade guides ensure consistent sharpening angle every time • Works on a variety of different types of knives • Safe for knives – will not de-temper or damage the blade Packaged in a retail box • Soft grip and non-slip feet with owner's manual and ·• 3-year limited warranty warranty information. SHARPENS: SHARPENER ABRASIVE GRIT Standard Edge Knives Electric Monocrystalline Diamond Medium (400) Serrated Edge Knives Manual Ceramic Extra-Fine (1,500) 50005 | COMPACT ELECTRIC KNIFE SHARPENER Convenient removable power cord - ELECTRIC SHARPENING FEATURES: not rechargeable • Synthetic Abrasive Wheel • Sharpens Both Sides of the Blade • Blade Guides Hold Knife at Correct Angle MANUAL SHARPENING FEATURES: • Preset Sharpening Angles Provide Guaranteed Results Every Time Packaged in a retail box • Ceramic Rods for Final Edge Honing with owner's manual and warranty information. SHARPENS: SHARPENER ABRASIVE GRIT Standard Edge Knives Electric Bonded Synthetic Coarse (300) Manual Ceramic Extra-Fine (1,500) 6 7 7 MANUALS HANDHELD SHARPENERS HANDHELD SHARPENERS MANUALS 50185 | JIFFY-PRO HANDHELD SHARPENER DRET | DIAMOND RETRACTABLE SHARPENER Packaged in a clamshell • Two stage sharpening for all types of straight edge knives • Tapered end of diamond coated rod sharpens serrations • Premium abrasives provide a sharp, long-lasting cutting edge and gut hooks with just 3 or 4 pulls • Half-round end of diamond coated rod sharpens • Larger slot in handle accommodates scissors and game shears standard edges • Preset sharpening angles for guaranteed • Sharpening groove for fish results every time hooks & pointed tools • Designed for field or home use • Aluminum housing protects • Easily attaches to backpack or belt the sharpening rod • Quick, safe, and easy to use anywhere, • Pocket clip for easy storage anytime Packaged blistered to a card • Reversiblerod stores in handle • Soft grip handle SHARPENS: STONE SIZE ABRASIVE GRIT SHARPENS: SHARPENER ABRASIVE GRIT Standard Edge Knives Sharpening Rod Monocrystalline Diamond Medium (400) Standard Edge Knives Pull-Over Premium Carbides Coarse Serrated Edge Knives Scissors Pull-Through Ceramic Extra-Fine (1,500) Gut Hooks & Fish Hooks Scissors Carbide Rod Coarse Tools NEW FOR JIFF-S | 10-SECOND KNIFE & SCISSORS SHARPENER 2013 50363 | 4" DIAMOND SHARPENING STONE • Sharpens all types of standard-edge knives FEATURES & BENEFITS: • Sharpens left or right-handed scissors • Interrupted surface speeds sharpening • Preset sharpening angle provides guaranteed results • 750 grit diamond-coated surface • Quick, safe, and easy to use • Cover doubles as base extension • Reversible and replaceable • Straight-line sharpening groove carbide blades for hooks and pointed objects • Micro-Tool Sharpening Pad™ for tips of your knife blade and small cutting tools Packaged blistered to a card • Lightweight and compact Packaged blistered to a card SHARPENS: STONE SIZE ABRASIVE GRIT SHARPENS: SHARPENER ABRASIVE GRIT Also available in 24 Standard Edge Knives 4" x 1" Monocrystalline Diamond Fine (750) count counter display Standard Edge Knives Pull-Over Carbides Coarse Fish Hooks Scissors Scissors Ceramic Extra-Fine (1,500) Item# JIFF-SFB Pointed Objects Tools DCS4 | DIAMOND COMBINATION SHARPENER MP4L | 4" MEDIUM ARKANSAS SHARPENING STONE • Coarse & fine diamond stones in one compact sharpener • Sharpens small to medium-sized knives • Soft grip rubber handle to a razor sharp edge • Thumb guard • Fabric pouch for storage • Sharpening groove for and protection fish hooks & pointed tools • Micro-Tool Sharpening Pad™ Packaged in a clamshell Packaged blistered to a card SHARPENS: STONE SIZE ABRASIVE GRIT SHARPENS: STONE SIZE ABRASIVE GRIT Stones Store Standard Edge Knives 4" x 1" Monocrystalline Diamond Coarse (325 yellow) in Handle Standard Edge Knives 4" x 1" x 3/8" Soft Arkansas Approx. 800-1,000 Fish hooks 4" x 1" Monocrystalline Diamond Fine (750 orange) Tools Pointed Objects Broadheads Tools