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Annual Report 2020 CONTENT & DIGITAL AS THE NEXT FOCUS SEJARAH DAN JEJAK LANGKAH PERSEROAN Company History and Milestones 8 Laporan Tahunan | Annual Report 2020 Laporan Tahunan | Annual Report 2020 9 SEJARAH DAN JEJAK LANGKAH PERSEROAN Company History and Milestones PT Cipta Televisi Pendidikan Indonesia (MNCTV, sebelumnya TPI), didirikan sebagai stasiun TV swasta nasional ketiga di Indonesia. PT Cipta Televisi Pendidikan Indonesia (MNCTV, formerly known as TPI) was established as the third private national TV station in Indonesia. 1987 1997 1990 PT Rajawali Citra Televisi Indonesia (RCTI) MNCN didirikan sebagai perusahaan induk di didirikan sebagai stasiun TV swasta nasional bidang media berbasis iklan dan konten. pertama di Indonesia. MNCN was established as a holding company in PT Rajawali Citra Televisi Indonesia (RCTI) was Content and Advertising based media. established as the first private national TV station in Indonesia. 10 Laporan Tahunan | Annual Report 2020 PT Global Informasi Bermutu (GTV, sebelumnya GlobalTV) dikonsolidasikan ke dalam MNCN dan mulai menyiarkan program-program MTV Asia selama 24 jam secara eksklusifdi Indonesia. PT Global Informasi Bermutu (GlobalTV) was consolidated into MNCN and commenced the broadcasting of MTV Asia’s programs exclusively in Indonesia ona 24-hour basis.TV station in Indonesia. 2001 2004 2002 MNCN mengakuisisi 70% saham PT Global • MNCN mulai membangun pustaka konten melalui Informasi Bermutu (GTV, sebelumnya GlobalTV). produksi in-house dan akuisisi program-program dari pihak ketiga. MNCN acquired 70% of GlobalTV’s shares. • MNCN mengakuisisi RCTI. • MNCN began developing its content library through in-house production and acquisition of programs from third parties. • MNC acquired RCTI. Laporan Tahunan | Annual Report 2020 11 SEJARAH DAN JEJAK LANGKAH PERSEROAN Company History and Milestones • MNCN memulai SMS Call TV, yaitu layanan bernilai tambah bagi pemirsa TV. • GlobalTV memulai penyiaran program anak-anak “Nickelodeon” secara ekslusif di Indonesia selama 8 jam per hari. • MNCN meluncurkan MNC News. • MNCN mengakuisisi 75% saham MNCTV dan meluncurkan MNC Entertainment melalui Indovision. • MNCN meluncurkan tabloid “Mom & Kiddie”. • MNC BV menerbitkan obligasi (guarenteed secure bonds) dengan nilai nominal sebesar US$ 168.000.000 untuk investor internasional. • MNCN started the commercial operation of SMS Call TV as a value added service to viewers. • GlobalTV began broadcasting Nickelodeon programs for children exclusively in Indonesia, 8 hours a day. • MNCN launched MNC News. • MNCN acquired 75% of MNCTV’s shares and launched MNC Entertainment through Indovision. • MNC launched the tabloid Mom&Kiddie. • MNC BV issued guaranteed secure bonds with a nominal value of US$ 168,000,000 to international investors. 2005 2007 2006 • MNCN mulai mendistribusikan konten kepada • MNCN meluncurkan layanan berita dan hiburan pihak ketiga. online Okezone.com. • GlobalTV memperluas cakupannya hingga ke • MNCN melakukan penawaran saham perdana di pasar anak muda dan keluarga muda. Bursa Efek Indonesia. • Kepemilikan MNCN dalam GTV ditingkatkan • MNCN menebus dengan nilai US$25 juta dari menjadi 100%. total obligasi Eurobond sebesar US$168 juta, • PT Media Nusantara Informasi didirikan dan dengan harga 101%. meluncurkan surat kabar “Seputar Indonesia”. • MNCN menandatangani perjanjian dengan • PT MNC Networks didirikan dan membawahi 4 Linktone Ltd. (Linktone) untuk mengakuisisi stasiun radio. minimal 51% saham Linktone melalui • MNCN mengakuisisi PT MNI Global (MNI penggabungan penawaran tender atas American Global), penerbit tabloid mingguan “Genie”. Depository Receipt (ADR) dan pembelian saham baru. • MNCN began distributing content to third parties. • MNCN launched the online news and • GlobalTV broadened its focus toinclude young entertainment service Okezone.com. people and young families. • MNCN completed an initial public oering of • MNCN increased its stake in GlobalTV to 100%. shares on the Indonesian Stock Exchange. • PT Media Nusantara Informasi was established • MNCN redeemed US$25 million of its total and launched the Seputar Indonesia US$168 million Eurobond, at the price of 101%. newspaper. • MNCN entered into an agreement with Linktone • PT MNC Networks was established, with 4 Ltd to acquire no less than 51% of Linktone’s radio stations under its management. shares,through a combination of a tender oer of • MNCN acquired PT MNI Global (MNI Global), the American Depository Receipt (ADR) and the publisher of the weekly tabloid Genie. subscription to new shares. 12 Laporan Tahunan | Annual Report 2020 • MNC VAS memulai kolaborasi dengan Linktone di Indonesia. • Koran harian “Seputar Indonesia” dan tabloid “Genie” diluncurkan dengan logo dan tampilan baru. • MNCN membentuk SMART Alliance bersama 5 perusahaan media utama di Asia, dengan misi menciptakan manfaat-manfaat komersil bagi para anggotanya. • MNCN memperkenalkan logo baru dan mengubah nama gedung kantor pusat dari ‘Menara Kebon Sirih’ menjadi ‘MNC Tower’. • MNCN mendistribusikan dividen sebesar Rp 5 per saham, dengan nilai total sebesar Rp 68,15 miliar. • MNC VAS began its collaboration with Linktone in Indonesia. • Seputar Indonesia daily newspaper and the tabloid Genie relaunched with new branding and design. • MNCN established the SMART Alliance with five other major media companies in Southeast Asia, with the mission of creating commercial benefits for its members. • MNCN introduced a new logo and the Company head oce building was renamed from ‘Menara Kebon Sirih’ to ‘MNC Tower’. • MNCN distributed dividends of Rp5 per share, with a total value of Rp 68.15 billion 2008 2010 2009 • RCTI melunasi hutang obligasi senilai • Linktone mengakuisisi saham pengendali Letang Rp 220 miliar. Game Ltd, sebuah perusahaan penyedia mobile • MNCN mendistribusikan dividen sebesar • games dari Republik Rakyat Tiongkok. Rp 5 per saham dengan nilai total sebesar • MNCN bersama Linktone mengakuisisi 87,5% Rp 68,75 miliar. saham InnoForm Media Pte Ltd. • MNC The Indonesian Channel mulai disiarkan • MNCN mendapatkan 12,5% saham dan Linktone di Timur Tengah dengan potensi pemirsa mendapatkan 75% besar saham. sekitar 3,5 juta orang Indonesia. • Majalah “Just For Kids” diluncurkan. • TPI berubah nama menjadi MNCTV. • RCTI paid o its outstanding bonds in the • MNCN mendistribusikan dividen menjadi amount of Rp 220 billion. Rp 7 per saham dengan nilai total sebesar • MNCN distributed dividends of Rp5 per share Rp 93,99 miliar. with a total value of Rp 68.75 billion. • Stasiun V Radio diluncurkan. • MNC The Indonesian Channel commenced broadcasting in the Middle East to a potential • Linktone acquired a controlling stake in Letang audience of 3.5 million Indonesians. Game Ltd, a mobile and PC online games provider company based in China. • MNCN and Linktone together acquired an 87.5% stake in InnoForm Media Pte.Ltd. • MNCN purchased a 12.5% stake and Linktone purchased a 75% stake. • Just For Kids magazine was launched. • TPI was re-branded as MNCTV on 20th October 2010. • MNCN distributed dividends of Rp 7 per share, with a total value of Rp 93.99 billion. • V Radio launched. Laporan Tahunan | Annual Report 2020 13 SEJARAH DAN JEJAK LANGKAH PERSEROAN Company History and Milestones • MNCN mendistribusikan dividen sebesar Rp. 35 per saham dengan nilai total sebesar Rp 488,16 miliar. • MNC International Ltd. mengalihkan seluruh kepemilikan investasinya di Linktone kepada Global Mediacom International Ltd. • MNCN menandatangani perjanjian kredit dan jaminan fidusia dengan PT Bank Pembangunan Daerah Jawa Barat & Banten, Tbk (Bank BJB) sebesar Rp 300 miliar untuk tujuan investasi. • MNC Comedy, MNC Drama, MNC Infotainment, MNC Movie, MNC Fashion, dan Golf Channel diluncurkan di Indovision. • Sindo Trijaya Networks memperluas jaringannya ke Jambi, Ternate, Melawi, Kalimantan Barat dan Bau Bau, Sulawesi Tenggara. • SINDO FM berubah nama menjadi SINDO TRIJAYA FM. • Linktone mengakuisisi Okezone.com. • MNCN distributed dividends of Rp 35 per share for total value of Rp 488.16 billion. • MNC International Ltd transferred ownership of its entire investment in Linktone toGlobal Mediacom International Ltd. • MNCN signed a credit and fiducia agreement with PT Bank Pembangunan DaerahJawa Barat & Banten, Tbk (Bank BJB) in the amount of Rp 300 billion, for investmentuse. • MNC Comedy, MNC Drama, MNC Infotainment, MNC Movie, MNC Fashion and GolfChannel launched on Indovision. • Sindo Trijaya Networks expanded its network to Jambi, Ternate, Melawi,West Kalimantan and Bau Bau,Southeast Sulawesi. • Sindo FM rebranded as Sindo Trijaya FM. • Linktone acquired Okezone.com 2011 2013 2012 • Sindo Media diluncurkan sebagai platform • Merayakan Topping O gedung baru GlobalTV di media pertama dengan merek Sindo baru. Kebon Jeruk. • Radio Trijaya berubah nama menjadi Radio • Merayakan Ground Breaking gedung baru MNC Sindo. Media Tower. • MNC Muslim diluncurkan di Indovision, menayangkan program–program bernuansa • The new GlobalTV building at Kebon Jeruk had muslim. its topping o ceremony. • MNC Business English Program diluncurkan di • The new MNC Media Tower had its Indovision. groundbreaking ceremony. • MNC Sports 1 dan MNC Sports 2 diluncurkan di Indovision. • Sindo Media launched as the first media platform under the new Sindo brand. • Radio Trijaya rebranded as Radio Sindo. • MNC Muslim launched on Indovision, featuring programs about the Muslim faith. • The MNC Business English program launched on Indovision • MNC Sports 1 and MNC Sports 2 launched on Indovision. 14
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    Roswita Oktavianti, Budi Utami : Strategi Mempertahankan Brand Knowledge Program Televisi Seputar Indonesia di RCTI Strategi Mempertahankan Brand Knowledge Program Televisi Seputar Indonesia di RCTI Roswita Oktavianti, Budi Utami Fakultas Ilmu Komunikasi, Universitas Tarumanagara Jl. Letjen S Parman No 1, Jakarta Barat 11440 [email protected], [email protected] Masuk tanggal : 23-02-2019, revisi tanggal : 30-03-2019, diterima untuk diterbitkan tanggal : 13-05-2019 Abstract Brand of television programs has positive equity. It marks by the strength of audience awareness and familiarity with the name of the program. Marketer of television station are considered can create brand knowledge of the program in the audience memory. Nevertheless, as a business, television industries supposed to dynamically follow market need and wants. The brand of the television program which has strength awareness as well as the image on the audience memory will gradually change as much as a media business. This study using a qualitative method and case study as a research strategy to reveals the research problem about how the newsroom team arranged their strategies to maintain brand knowledge to the popularity program. The case study was conducted on RCTI news program “Seputar Indonesia” which has top of mind in audience memory then changed into “Seputar iNews”. This study aiming to enquire how television broadcasting journalist strategies to maintain brand knowledge of their news program. The result is newsroom team have adapted and innovated their process to maintain brand knowledge. They were using main strategic such as maintain their replacement news program typically, maintain brand element whose have audiences top of mind, also using the digital platform.
  • Pemanfaatan Media Sosial Di Televisi Grup Mnc

    Pemanfaatan Media Sosial Di Televisi Grup Mnc

    JURNAL LONTAR II VOLUME 8 NOMOR 1 II JANUARI-JUNI 2020 PEMANFAATAN MEDIA SOSIAL DI TELEVISI GRUP MNC Moehammad Gafar Yoedtadi1, Zita Retno Hapsari2 1Fakultas Ilmu Komunikasi Universitas Tarumanagara Email: [email protected] 2Fakultas Ilmu Komunikasi Universitas Tarumanagara Email: [email protected] ABSTRACT Social media users are increasing, along with the growth of internet users and mobile communication devices. The younger generation prefers social media to find information and entertainment. As a result, old media like television began to be abandoned by the audience. Another impact is advertisers on television tend to decrease. In the theory of media convergence (Pavlik, 2001), to survive the old media must adopt new media technology, so that the content can appear on diverse or multi-platform media. Television must use social media to maintain loyal audiences and reach social media users to watch television news. The MNC group which has four free to air televisions, iNews, RCTI, MNC, Global TV, began to build social media. This research aims to describes the activities of MNC's social media team in utilizing social media. This study uses a qualitative perspective with a case study method. Data collection is done by in-depth interviews, observation and documentation. The conclusion of this study is MNC group uses social media to promote its news programs. Social media become as program extensions for television. The MNC social media team works as a content uploader for news programs that have aired on television, and also creates their own social media content. News curation is carried out by social media teams.
  • Fullyintegratedmedia

    Fullyintegratedmedia

    Laporan Tahunan Annual Report 2019 Fully Integrated Media MEDIA YANG TERINTEGRASI SEPENUHNYA FULLY INTEGRATED MEDIA PT Global Mediacom Tbk (BMTR atau Perseroan) telah Throughout its years of operation, PT Global Mediacom Tbk berulang kali membuktikan diri sebagai market leader dalam (BMTR or the Company) has repeatedly proven itself as the industri FTA dan TV-berlangganan selama bertahun-tahun market leader in the FTA and Pay-TV industries. Despite its beroperasi. Selain mempertahankan kepemimpinannya, leadership, the Company persistently innovates and executes Perseroan terus berinovasi dan menerapkan berbagai macam strategies to further cement its industry dominance while strategi untuk lebih memperkuat dominasi dalam industrinya gradually realizing untapped potentials. dan secara bertahap mewujudkan berbagai potensi yang belum dimanfaatkan. Perseroan memandang 2019 sebagai tahun yang luar biasa. The year 2019 has been an exceptional year for the Company. Dua entitas anak utamanya – PT Media Nusantara Citra Tbk Its two main subsidiaries - PT Media Nusantara Citra Tbk (MNCN) dan PT MNC Vision Networks Tbk (IPTV) – berhasil (MNCN) and PT MNC Vision Networks Tbk (IPTV) - have meraih kinerja yang luar biasa, baik secara operasional maupun managed to deliver strong results, both operationally and finansial, yang dicapai melalui kombinasi yang baik antara kerja financially, achieved through a great combination of teamwork, tim, disiplin, dan pemikiran kreatif. discipline and creative thinking. Pada 2019, BMTR mencatat beberapa pencapaian penting. In 2019, BMTR set significant milestones. Among these, Antara lain, IPTV telah menjadi perusahaan terbuka dan IPTV has become a public-listed company and the newly K-Vision yang baru diakuisisi, perusahaan DTH prabayar, acquired K-Vision, a prepaid DTH company, has performed memiliki kinerja yang sangat baik saat ini.