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Home , Maison Margiela, Marni (fashion house), Renzo Rosso

GROUP PROFILE

07/05/2018 OTB 1 GROUP OVERVIEW

OTB is an international group, consisting of iconic brands , , Viktor&Rolf, , Paula Cademartori, and state-of-the-art companies Staff International and Brave Kid.

Founded and chaired by , the group embodies his entrepreneurial spirit.

OTB is dedicated to pushing the boundaries of fashion and lifestyle, offering a portfolio of globally recognized brands to a new breed of consumers - those who challenge traditional perceptions and believe in individuality and authenticity.

Our mission, in the words of Renzo Rosso, is to “build not the biggest, but the most alternative fashion group.” Standing for “Only The Brave,” even the name OTB echoes the group’s vision and values.

07/05/2018The Group > Group Overview OTB 2 HISTORY

After creating Diesel in 1978, Maison Margiela (and its Renzo Rosso acquired complete contemporary line MM6), control of the brand in 1985, Marni Men, and Vivienne surrounding himself with an Westwood. international team of designers, and turning Diesel into a globally In 2002, Renzo Rosso recognized brand. became majority shareholder of Maison Margiela. In the early 2000s, he started building a portfolio of iconic In 2008, Viktor&Rolf joined fashion brands and one-of-a-kind the group, followed by Marni companies. in 2013 and by Paula Cademartori in 2016. In 2000, he acquired Staff International, a symbol of Made In 2011, Brave Kid was in , which holds production created, capitalizing on 30 and distribution license years of experience in agreements with brands childrenswear production and including Dsquared², Just distribution. Today the Cavalli, company holds license agreements with Diesel, Marni, Dsquared², , and Trussardi Junior.

07/05/2018The Group > History OTB 3 KEY MILESTONES

Renzo Rosso founds the brand OTB becomes Diesel majority shareholder of

The group Only The Brave is created OTB engages in the Renzo Rosso restoration of acquires ’s Rialto Bridge Only The Brave opens its new headquarters built on the principles of eco-compatibility

1978 1985 2000 2002 2008 2010 2011 2012 2013 2016

Only The Brave becomes majority shareholder of

Only The Brave Only The Brave becomes majority changes its name to shareholder of

is created

Renzo Rosso takes full control of The Only The Brave Foundation, OTB acquires a not-for-profit organization, is born

07/05/2018The Group > Key Milestones OTB 4 GROUP ORGANIZATION

07/05/2018The Group > Group Organization OTB 5 OUR MISSION IS TO BUILD BRANDS FOR A NEW BREED OF CONSUMERS

ENABLING DEVELOPMENT CHALLENGING CONVENTION FOSTERING CREATIVITY

Unique and daring, iconic and innovative, we assemble like-minded brands appreciated by savvy and unconventional individuals who express themselves through fashion.

As a corporate group, we provide resources to facilitate the long-term growth of our brands and companies, while contributing to the social and economic dynamics in the countries where we operate.

Creativity is at the heart of everything we do. That’s why we approach things differently, create a culture of innovation, and consistently inspire and cultivate creative minds.

07/05/2018The Group > Mission OTB 6 EXTENSIVE A DIVERSE BRAND PRODUCTION KNOW- PORTFOLIO HOW

A GROUP WITH STRONG COMPETENCIES

INNOVATIVE A WIDE DISTRIBUTION MARKETING NETWORK CAPABILITIES

07/05/2018The Group > Competencies OTB 7 DIESEL

Diesel has long been a leading pioneer in denim and casual fashion, known for leading the trends in the industry while retaining its DNA. In recent years Diesel has evolved into the world of premium casual wear, a true alternative to the established luxury market.

Through its journey, Diesel’s philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that stands for passion, individuality and self-expression.

Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. Brand lineup includes Diesel, Diesel Black Gold and Diesel Kid.

Diesel is not just about apparel and denim: it’s a lifestyle, which has been interpreted through partnerships with industry leaders to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L'Oréal) and a complete Living Collection (furniture with Moroso, lighting with Foscarini, kitchen with Scavolini, tableware with Seletti, wooden flooring with Berti, ceramic tiles with Iris).

Diesel is a truly global company, present in more than 80 countries with 5,000 points of sale, including over 275 mono- brand stores.

07/05/2018Our Companies > Diesel OTB 8 DIESEL TIMELINE

Women’s collection launched. Renzo Rosso and EDUN’s Ali and Launch of first Diesel continues to expand its Hewson online store worldwide presence join forces to further apparel trade and Renzo Rosso development in Africa under the name founds Diesel

Diesel’s 30th anniversary: Ad “Kissing Sailors” seventeen parties around the shatters advertising stereotypes world broadcast live online Diesel celebrates 30th anniversary in with a see-now- Sales top $5M buy-now runway show, and Renzo Rosso and a photo project with becomes sole owner

1978 1979 1985 1989 1991 1995 1996 1997 2007 2008 2010 2012 2013 2015

Diesel receives Grand Prix Award at First menswear First flagship stores Cannes International collection created in New York, Diesel Advertising Film Festival launches Rome, for the 4th time

Beginning of international marketing strategy with ‘Guides for Successful Living' campaign Launch of a new, premium series line extension called

07/05/2018Our Companies > Diesel OTB 9 MAISON MARGIELA Maison Margiela is a fashion house founded in 1988 by Belgian designer . The -based house creates clothes according to the uniquely unconventional principles imagined by Martin Margiela himself, a philosophy in which deconstruction and heritage go hand in hand to create designs that showcase fashion as an art of meaning rather than a cult of personality. Maison Margiela crosses the fashion spectrum from its ‘Artisanal’ collection, which has held the “” appellation since 2012, through ready-to-wear and accessories.

John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the unique ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process.

Daring and ambiguous, the Maison designs Haute Couture, women’s and men’s ready-to-wear, small leather goods, footwear, fine jewelry, fragrances, interior design and MM6, its contemporary line.

Maison Margiela has developed a strong online retail presence and boutique network worldwide through signature store design and exceptional customer experience. The brand is present in key department and multibrand stores throughout , the US, and .

07/05/2018Our Companies > Maison Margiela OTB 10 MAISON MARGIELA TIMELINE

‘20’ The Exhibition: a celebration of the Maison’s first 20 years, at MOMU, Antwerp

Maison Margiela is Launch of Opening of the first H&M’s guest designer, line ‘12’– fine Maison Margiela store Launch of launching the ‘Re- Founding of the jewellery Launch of MM6, in Tokyo lines ‘11’ & ‘22’ edition’ collection Opening of Maison, collection women’s – collections of Maison Margiela headquartered in accessories and shoes Paris contemporary line flagship store in for women and men

1988 1994 1997 1998 2000 2002 2005 2006 2008 2010 2012 2014 2015

First women’s First men’s collection ready-to-wear (SS99) Opening of the ‘Défilé’ Paris first store collection John Galliano becomes (SS89) Birth of Margiela’s AIDS T- creative director shirt. The ‘Artisanal’ line becomes of the house A percentage of sales Haute Couture is donated to French organization Launch of line ‘3’ “AIDES” – collection of fragrances, acquires Maison with its first scent Margiela (untitled)

07/05/2018Our Companies > Maison Margiela OTB 11 MARNI Founded in 1994 , Marni built its success on an elusive yet distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes the subtle and subversive boundaries of function and proportion.

More than anything else, Marni is an avant-garde spirit that juxtaposes artistic inventiveness, contrasting fabrics, sculptural shapes and limitless creativity to craft a new, quirky elegance.

In an ongoing dialogue with the art world, Marni involves artists, both established and up-and-coming, in special projects for both retail and product initiatives.

Marni’s core business focuses on women’s ready-to-wear, bags and shoes, however it also offers menswear and accessories, in addition to Bijoux, eyewear, childrenswear and fragrances.

Since 2000, Marni has developed a strong retail presence offline and online (where it pioneered e-commerce). The brand's flagship stores and shops-in-shop are as innovative, unique and unconventional as the clothes on display.

2016 saw founder and creative director Consuelo Castiglioni step down after over 20 years, and the appointment of new creative director Francesco Risso.

07/05/2018Our Companies > Marni OTB 12 MARNI TIMELINE

Marni launches with a Fall-Winter Collection Launching of Marni’s Virtual Launch of the Store first Marni Opening of the First participation at Milan’s First boutique perfume first Marni Flower Salone del Mobile with the First in Milan Marni introduces its Café in Umeda project “Wooden Beacons” Accessories first advertising Hankyou in collaboration with department store Collection First retail campaign Matteo Thun in , Japan opening in acquires Marni Shanghai

1994 1999 2000 2001 2002 2006 2007 2010 2012 2013 2014 2015 2016

Opening of new showroom in First boutiques in Collaboration with Milan NY Soho, H&M for the Paris Avenue Montaigne “Marni at H&M” and Tokyo Aoyama collection Opening of the Marni boutique in Milan Opening of first London Birth of the iconic Trunk boutique Bag First collaboration with an artist: Richard Prince for S/S 2007

Marni’s creative direction entrusted to Francesco To celebrate its 20th anniversary Marni Risso Set-up of Marni Japan launches a series of international events called ‘Marni Prisma’

07/05/2018Our Companies > Marni OTB 13 PAULA CADEMARTORI Paula Cademartori is a luxury accessories brand founded in 2010 by the Italian-Brazilian designer. According to her sleek, sophisticated sense of style, true luxury is in the detailing, in the keen study of textures, colors and hardware – as shown in the metallic buckle that is the brand’s signature.

Trained in industrial and jewelry design, Paula Cademartori has shaped a creative universe from her personal creative vision, influenced by her deep passion for art, design, and craftsmanship. These inspirations contributed to defining the brand’s identity and its high-level international positioning.

Along with the must-have handbags, Paula Cademartori offers a wide variety of shoes, clutches, small leather goods, and a capsule of extremely elaborate and graphic textiles – all .

Its headquarters is situated in the heart of Milan and the brand is currently distributed in exclusively selected points of sale worldwide.

Paula Cademartori’s mission is to create exclusive design objects to own and cherish forever- timeless and iconic yet always functional and versatile.

Our Companies > Paula Cademartori 07/05/2018 OTB 14 PAULA CADEMARTORI TIMELINE

Worldwide distribution in selected points of sales like10 Corso Como, and online in Moda Operandi, Luisa Via Roma Inauguration of Paula launches her namesake brand with Cademartori Headquarter in First partecipation at Milan’s Salone the Spring/Summer 2011 the center of Milan, del Mobile with the design piece Paula Cademartori Collection Via Borgogna 3 “Paula” in collaboration with Atelier becomes a member of the Biagetti “BoF 500”

2010 2011 2014 2015 2016

Collaboration with Nike, “Kartell à la Mode by Paula First Paula for the “Nike We Run” in Milan Cademartori” collaboration Cademartori’s Fall/Winter 2012 presentation in the official calendar of CNMI Launch of “Les Minaudières” and Footwear collections

becomes majority shareholder

07/05/2018Our Companies > Paula Cademartori OTB 15 VIKTOR&ROLF

Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after graduated from Arnhem Academy of Art and Design.

Widely recognized and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.

Staging signature collections for over twenty years during Paris Fashion Week – ever since the first Haute Couture collection in Spring/Summer 1998 – Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts.

With Viktor&Rolf Mariage, the house presents its bridal collection - an exploration of iconic elements inspired by classic couture influences.

Viktor&Rolf’s luxury products include exclusive eyewear line Viktor&Rolf Vision, and iconic fragrances featuring worldwide bestsellers: Flowerbomb, Spicebomb, Bonbon and Magic.

07/05/2018Our Companies > Viktor&Rolf OTB 16 VIKTOR&ROLF TIMELINE

Launch of iconic “Flowerbomb” Viktor&Rolf returns to fragrance haute couture Launch of business after winning First ready-to-wear presenting a tableau Festival International de Mode Collection vivant of a Zen garden et de Photographie in Viktor&Rolf sign a global becomes majority beauty contract with shareholder L’Oréal 1992 1993 1996 1998 2000 2002 2003 2005 2006 2008 2012 2013 2016

Viktor&Rolf on strike campaign Launch of eyewear line ‘Viktor&Rolf Vision’ Viktor Horsting and Rolf Snoeren First Menswear Launch of Launch of graduate from ARTEZ First Haute Couture Collection “Spicebomb” fragrance Viktor&Rolf Mariage and begin Show Autumn/Winter 2003 their collaboration Viktor&Rolf are one of the first luxury designers to collaborate with H&M

07/05/2018Our Companies > Viktor&Rolf OTB 17 STAFF INTERNATIONAL Staff International is a state-of-the-art company specialized in product research and development, production and exclusive worldwide distribution for some of the most iconic prêt-à-porter and advanced contemporary collections. It currently houses five licenses in its portfolio: Maison Margiela (and its contemporary line MM6), Marni Men, , Dsquared² and Just Cavalli.

Dedicated teams preserve every designer's uniqueness, individual voice and creative vision.

Staff International produces ready-to-wear, bags, shoes, and accessories collections, under the “Made in Italy” hallmark, a guarantee of quality and excellence.

Staff International directly manages commercial subsidiaries and showrooms in key territories such as France, , United States, Japan, and . Global brand-customized collaborations and joint ventures with relevant local partners are also integral to the development strategy of each license.

07/05/2018Our Companies > Staff International OTB 18 STAFF INTERNATIONAL TIMELINE

Staff International is the first acquisition of what later Staff International signs becomes the group worldwide license with

is created Staff International signs worldwide production and distribution agreement Development, production and with distribution of exclusive Lagerfeld Gallery by Diesel collection

1976 1989 1991 1999 2000 2001 2011 2015

Staff International announces worldwide Staff International announces production and the signature of a license distribution for agreement for the men’s Staff International obtains Staff International collections of worldwide starts producing production and distribution Diesel’s experimental agreement with high-end line DieselStyleLab

07/05/2018Our Companies > Staff International OTB 19 BRAVE KID

A one-of-a-kind company in the industry interpreting the identity of each of the brands in its portfolio. Thirty years of experience which started with Diesel Kid, grew with John Galliano Kids and with the junior line of Dsquared². With the recent arrival of Marni and Trussardi Junior, Brave Kid has become a key player of the international childrenswear market.

Thanks to an organization based primarily on highly qualified specialists, particularly in design and product development, Brave Kid promotes and respects the uniqueness of each brand, transforming it in junior collections that reflect it, and at the same time providing its partners with an incredible know-how in distribution and, more broadly, in the worldwide childrenswear market.

The brands produced and sold by Brave Kid are distributed in over 50 countries and 1,000 points of sale in key department stores and leading specialized stores across Europe, America and Asia.

07/05/2018Our Companies > Brave Kid OTB 20 BRAVE KID TIMELINE

Dieselito (later Diesel Kid) is born, inspired to Renzo Rosso by his own kids Production and distribution license for Brave Kid signs worldwide production and Brave Kid signs worldwide license John Galliano Kids is signed distribution agreement with Dsquared² agreement with Trussardi Junior

1984 1999 2008 2011 2013 2015 2016

Brave Kid obtains worldwide production and Diesel Kid becomes a distribution self-standing Brave Kid is born, agreement with Marni company consolidating its know-how in childrenswear product development, production and international distribution

07/05/2018Our Companies > Brave Kid OTB 21 FOSTERING SUPPORTING CREATIVITY MADE IN ITALY

Discovering, supporting, and fostering creativity is at the In 2013, Staff International signed an agreement with core of OTB’s mission. Our group believes in young Ifitalia-BNP Paribas Group, granting its best suppliers talents and has contributed to financing several easier and speedier access to credit at favored interest initiatives that research and discover new creatives, rates, in line with those provided to OTB. The suppliers such as ITS, the international platform conceived in eligible to benefit from the program are defined by an 2002 to launch and support young creative minds from objective rating based on quality of service, reliability in all over the world, or ANDAM (National Association for timing, production and deliveries, and overall partnership the Development of the Fashion Arts), the largest – technical assistance, certifications, etc. international fashion prize for new fashion designers Operation C.A.S.H. (Credito Agevolato-Suppliers Help) created in 1989 and providing not only a cash prize but marks the will to tangibly help Italy’s textile industry. This also strategic and commercial coaching. initiative favors the worthiest partners of the company, and contributes to the development and improvement of the overall performance of the Italian industry.

07/05/2018Social Responsibility OTB 22 HEADQUARTERS RIALTO BRIDGE Our headquarter is a 64,000m² stimulating environment RESTORATION built on principles of eco-compatibility and alternative sources of energy supply, such as solar energy and high In 2012 OTB won the bid of Venice’s City Council to efficiency plants. The building hosts several services for become the sponsor of the restoration of Rialto Bridge with the employees and their families: a multifunctional a contribution of 5 million euro. auditorium, a restaurant and a bar, a fully equipped gym, two outdoor soccer & tennis fields, an indoor field, a This is the first complete restoration of the bridge since it beauty center, and a kindergarten run according to an was built in 1590. The works had minimal impact on the innovative pedagogic method which places creativity and flow of pedestrians passing through the bridge, and will be self-expression at the center of its programs. completed by the end of 2016 as planned. The investment in the restoration will allow to cover the intervention also We developed a food recovery program with Sodexo Italia on another artistic monument of the city. and Fondazione Banco Alimentare Onlus to distribute surplus food from our headquarters cafeteria to people in need. Only in 2016, ten thousand meals have been distributed as well as fruits, vegetables and bread, for the economic equivalent of over 40,000 euro.

07/05/2018Social Responsibility OTB 23 ONLY THE BRAVE FOUNDATION

Only The Brave Foundation is a not-for-profit organization Most of the funds are invested in international projects, established by OTB in 2008. As a leading supporter of the without of course forgetting Italy, in particular the territory group’s corporate social responsibility initiatives, its where the group is based. mission is to rebalance social inequality and contribute to the sustainable development of less advantaged In 2009, the foundation partnered with Millennium Promise communities around the world. “Brave Actions for a Better for the sustainable development of the village of Dioro, in World.” , with combined interventions in agriculture, education, health, and infrastructure, carried out with the active Driven by the belief that social entrepreneurship is an participation of the local community in every phase to alternative model of development, Only The Brave ensure truly sustainable change. Foundation supports many social enterprises in the implementation of social-environmental solutions, Based on simplified project selection criteria: innovation, generating a positive and long-lasting impact on society. direct social impact and sustainability, Only The Brave Foundation has invested in about 200 social development projects around the world, benefiting the lives of over 180,000 people.

07/05/2018Social Responsibility OTB 24 COURAGE RESPECT Try different perspectives People come first

OUR VALUES

EXCELLENCE EVOLUTION Raise the bar Make things happen

07/05/2018OTB Careers > Our Values OTB 25 OTB CAREERS

At OTB, people care is the first of our concerns. Mutual respect, collaboration, transparency and integrity are the recipe of our team spirit and what keeps our relationship with people special. We live in a multinational and multicultural environment, where differences and personal contributions are strongly valued. Our managers are trained and encouraged to nurture their teams: assigning challenging but achievable goals, recognizing and rewarding top performances, supporting individual professional growth, allowing the best educational and professional opportunities within the group, and ultimately guaranteeing equal opportunities for all.

What makes us unique is our passion for innovation and creativity. This is why we keep on questioning habits and continuously expand the boundaries of our imagination. We do not operate by “we have always done things this way”: changing and evolving, creating new and better ways of working and thinking, is our way to look to the future. Obsessed with execution and details, we are aware that the search for excellence, combined with the ambition of new and even more challenging objectives is key to our success. Taking responsibility for our ideas, choices and actions, we work in a community where we can play at our best, feeling free to stand up for our ideas and explore new ones.

07/05/2018OTB Careers OTB 26 OTB Via dell’Industria, 2 36042 (VI) Italy +39 0445 306555 [email protected] Group Profile www.otb.net