The hronicle C A Publication of the American Translators Association VOLUME XXIX • NUMBER 7 JULY 2000 Focus on: Science and Technology Featured Languages: Slavic American Translators Association 41st Annual Conference Wyndham Palace Resort • Orlando, Florida September 20-23, 2000 The Chronicle Features A Publication of the American Translators Association Globalizing Websites: Challenges and Opportunities for Translators Volume XXIX, Number 7 By Alex Pressman . 14 July 2000 Even though today more than one half of Web users reside outside of the U.S., 78 percent of Web pages are still only in English. As the Web becomes more global, these billions of pages of text, computer code, and graphics images need to be adapted to the needs of global markets. This enormous amount of content localization represents a tremendous opportunity for translators who are interested in working on Web-related projects. Terminology Management in the Software Industry By Ulrike Irmler, Barbara Roll, and Ursula Schwalbach . 17 Software companies that rely on translation to prepare products for a global marketplace can no longer afford to treat the localization of software, documentation, and Websites as an afterthought to the development process. Terminology management and standardization are central to getting it right from the start. How Well Do Your Technical Dictionaries Suit You and Your Translating/ Interpreting Needs? By Daniel Linder . 20 Focus on: If you have certain dictionaries that are dog-eared from use and Literary Translation others that stay brand-new for years, that probably means something. Featured Language: Here is a method for examining dictionaries and exercising self- Spanish awareness. You can use it to determine how suitable technical dictio- naries are for your style and workload. Photo: Harbor and Old Town at Night, Gdansk, Poland Literary Translation: Self-expression or Self-effacement? By Nora Seligman Favorov . 24 Monthly Columns In reviewing the presentations of the panel commemorating the From the Executive Director . 7 bicentennial of the birth of Aleksandr Pushkin, the author was From the President . 8 struck by the underlying current of the four presentations, all of From the President-Elect . 10 which were on quite different subjects relating to Pushkin transla- ATA Activities . 11 tion. The act of literary translation, one that is by definition an act Upcoming Conferences and of self-effacement, is also a vehicle for expressing something Educational Programs . 13 completely new and original. Of Literary Note . .. 58 From English to Russian and Back By Jo Anne Engelbert By Kenneth Katzner . 28 Dictionary Reviews . 60 Putting together a dictionary that bridges two languages is not simply Routledge French Dictionary of Environ- a matter of translating words like “giraffe” or “geranium.” For mental Technology / Dictionnaire anglais du génie de l’environnement instance, have you ever tackled the word “point”? Kenneth Katzner’s Reviewed by Patricia Bobeck English-Russian Russian-English Dictionary, based on American The Translation Inquirer . 61 English, is one of the most widely used in the U.S. today. This article Compiled by John Decker was adapted from a paper he delivered at the ATA Annual Confer- Humor and Translation . 63 ence last November. By Mark Herman English–Russian/Ukrainian Terms for Administrative Units Accreditation Forum . 64 By Vadim Khazin . 32 Accreditation Exam Sites . 65 Various renderings of administrative divisions are discussed for two Display Advertising Index . 65 directions: a) from English (U.S. terms) into Russian and Ukrainian, New Active and Corresponding Members . 65 and b) from Russian and Ukrainian into English—this last category ATA Chapters and Regional Groups . 68 also includes some similar terms referring to other ex-Soviet Classified Ads . 70 Republics. Special emphasis is placed upon such controversial terms as county, borough, and township, among others. Some results of a Mark Your Calendars! poll conducted among Slavic translators are given. st FillerATA’s 41 Annual Conference is September 20-23, 2000 The AN EASY REFERENCE TO ATA MEMBER BENEFITS Your ATA membership has never been more valuable. 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The ATA Chronicle • 225 Reinekers Lane, Suite 590 • Alexandria, VA 22314 Standard Length Fax (703) 683-6122 • [email protected] Letters to the editor: 350 words; Opinion/Editorial: 300-600 words; Feature Articles: 750-3,000 words; Column: 400-1,000 words 4 ATA Chronicle • July 2000 Features Continued Need a membership A Column of One’s Own: Five Years of SlavFile Lite form for a colleague? By Lydia Razran Stone . 35 “SlavFile Lite” is a humor and cultural column that appears regularly Want the latest list in SlavFile, the newsletter of ATA’s Slavic Languages Division. This of exam sites? article contains excerpts from the last five years of the column. Labels, Tags, Stickers, etc. Call ATA’s Document on By Igor Vesler . 40 Request line, available This article presents a brief historical overview of the infiltration of 24-hours a day: foreign words into the Russian language.