Monthly Performance Pack February 2010

Home , Chris Moyles, The Chris Moyles Show

Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.Daniel.Maynard@bbc.co.uk

Please refer to slide 6 for guide footnotes 2 Monthly summary – February 2010

• February was another very strong month for BBC iPlayer, with new records set for average daily figures for both TV and radio – however, because it is a shorter month (28 days) this is slightly masked in some monthly total numbers.

• In total there were 116 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined), with a record of 3.5 million requests per day.

• The EastEnders Live event drove particularly high TV figures in the week of 15-21 February, making this the strongest week on record.

• Requests from Nintendo Wii consoles continue to grow (5% of TV requests), and iPhones are now also matching this.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in February only 8% of requests were for live simulcast streams), however over two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Please refer to slide 6 for guide footnotes 3 Index Page

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of iPlayer for TV by time of day 16

Use of iPlayer for radio by time of day 17

Profile of iPlayer users 18

Glossary 19

Please refer to slide 6 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms Includes Virgin Media

In total the BBC iPlayer received 116 million requests for programmes across all platforms in February, including both online platforms and devices, and BBC iPlayer on Virgin Media TV.

Virgin Media BBC iPlayer TV requests Online BBC iPlayer TV requests 120.3 114.2 116.4 Online BBC iPlayer radio requests 107.4 19.8 17.8 97.4 20.8 18.5 87.3 84.6 87.3 80.7 18.1 78.3 76.0 76.1 16.3 68.5 16.7 15.8 16.2 61.5 14.8 15.3 14.8 68.2 68.7 14.1 59.6 65.2 14.7 53.2 44.9 44.5 36.7 39.1 43.3 37.2 36.5

Millions of requests of Millions 36.0 30.8

29.3 32.3 29.9 26.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 28.2 16.1 18.4

Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb

Please refer to slide 6 for guide footnotes 5 Requests for TV programmes by device type Includes BBC iPlayer on Virgin Media data

BBC iPlayer requests via iPhones are now being measured again, and made up 4% of all requests for TV programmes in February. Requests via the Wii increased again in February, both in absolute terms and as a percentage, while requests on other platforms dropped slightly due to February being a short month.

Number of requests % of requests (millions)

22 21 19.8 17.8 27 27 26 25 24 24 20.8 Virgin Media 4 18.5 3.2 1 2 3 2.8 5 5 6 18.1 2.0 5.5 4.9 Wii 6 6 6 0.7 5 6 6 5 3 4 3.8 3.1 5 7 6.3 6.5 7 7 8 7 7 16.7 16.3 2.1 6.3 7 7 15.8 3.4 5.9 PS3 3.7 0.5 0.5 3.8 5.1 3.6 3.5 4.2 3.3 Mobile 3.9 4.1 iPhone/iTouch 51.5 52.9 59 59 60 60 60 46.9 50.7 55 57 59 40.6 36.4 35.1 33.7 Mac

Oct

Nov

Oct

Aug Feb

Dec

Nov

Aug Feb

Dec

Jul 09Jul

Jul09

Jan 10 Jan

Sep 09Sep Sep09

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

NB: iPhone data missing over 10 Nov – 02 Feb due to technical problems Please refer to slide 6 for guide footnotes 6 Notes on figures in this report

These notes apply to pages 7 to 19 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 20. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of the data on following pages is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

Please refer to slide 6 for guide footnotes 7 Monthly BBC iPlayer Online Requests

The month of February 2010 saw BBC iPlayer receive a total of 98.7m requests for TV and radio programmes - with 29.9m requests for audio and a record 68.7m requests for TV content.

120 Radio Requests 100.5 98.7 100 TV Requests 93.4 89.0

79.3 32.3 29.9 80 28.2 70.6 71.0 68.8 29.3 63.5 64.5 60.8 61.3 26.1 60 54.4 25.7 25.5 26.5 46.8 25.4 26.8 23.6 24.7 18.4 40 16.1

Monthly Requests (millions) 65.2 68.2 68.7 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8

0 Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb

Please refer to slide 6 for guide footnotes 8 Average Daily BBC iPlayer Requests

In February 2010, BBC iPlayer received a record 3.5m requests per day on average, with new benchmarks set for both TV (2.5m average) and radio (1.1m average).

Radio Requests 3.50

TV Requests 3.20 3.00 2.90 3 1.10 2.60 1.00 2.37 0.90 2.28 2.22 1.00 2.05 2.02 2.08 2.04 1.94 0.80 2 1.73 0.88 0.83 0.82 0.66 0.86 0.79 0.82 0.82 0.60 2.50 2.20 1 2.00 2.10 Average Daily Requests (millions) 1.70 1.45 1.48 1.29 1.40 1.14 1.18 1.24 1.26 1.22

0 Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb

Please refer to slide 6 for guide footnotes 9 Average Daily BBC iPlayer Users

February 2010 saw another record-breaking average of 1.4 million users per day - 1m users only of TV content, 0.3m for only radio content, and 60k users of both media.

1.37 1.4 Users of Radio Only 1.29 1.21 1.22 Users of Both 1.2 0.32 Users of TV Only 1.05 0.32 0.3 0.29 0.96 1.0 0.06 0.90 0.87 0.05 0.84 0.27 0.05 0.81 0.80 0.80 0.80 0.05 0.77 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.99 User agents (millions) 0.86 0.88 0.91 0.4 0.74 0.60 0.64 0.54 0.54 0.57 0.48 0.51 0.53 0.53 0.2

0.0 Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb

Please refer to slide 6 for guide footnotes 10 Weekly BBC iPlayer Requests - latest 6 months

The week commencing 15th February saw the highest number of weekly requests on record (26.3m), driven by requests for TV content which were boosted by the EastEnders Live event.

Radio Requests 26.3

24.3 25 TV Requests 23.8 24.0 24.1 22.7 22.5 21.9 21.9 22.0 22.3 21.6 21.5 7.4 20.4 20.7 19.8 19.9 week Christmas 19.3 7.4 7.6 20 18.7 5.0 8.0 7.5 7.9 7.4 17.0 7.0 6.8 6.8 7.7 16.7 16.6 16.7 16.7 * 7.1 16.1 6.4 6.8 15.6 6.1 6.7 6.4 4.9 15 5.8 5.8 6.5 6.0 5.7 6.4 5.3

10 Weekly Requests (m) 18.9 17.3 15.8 16.5 16.7 16.7 15.0 14.8 15.1 14.8 15.1 14.0 14.0 14.4 13.9 14.4 13.7 13.2 12.9 10.9 10.7 11.0 11.2 5 9.7 10.1 10.2

04 Jan04 Jan11 Jan18 Jan25

05 Oct 05 Oct 12 Oct 19 Oct 26 Feb01 Feb08 Feb15 Feb22

31 Aug 31 Sep07 Sep14 Sep21 Sep28 Nov02 Nov09 Nov16 Nov23 Nov30 Dec 07 Dec 14 Dec 21 Dec 28

* Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October Please refer to slide 6 for guide footnotes 18th, so while users successfully received programmes, we did not record their usage of iPlayer. 11 Weekly BBC iPlayer Users – latest 6 months

Weekly user numbers in February peaked in w/c 15th at 5.9m, equalling the record of w/c 11th January. TV users also set a new record in the same week, of 4.3m users.

Users of Radio Only 7 Users of Both 5.8 5.9 5.9 6 Users of TV Only 5.7 5.6 5.4 5.4 5.5 5.5 5.2 5.2 5.2 5.2 5.3 4.9 5.0 5.0 1.2 1.3 4.8 4.8 1.4 5 0.9 1.5 1.2 1.2 1.2 * 1.5 4.2 4.2 4.2 4.2 4.2 1.2 1.2 1.1 1.2 1.1 1.1 1.1 0.5 4.0 3.9 0.4 1.3 1.1 0.9 0.4 0.5 0.4 0.4 0.5 4 0.4 0.4 0.5 0.4 0.4 0.4 0.5 1.1 1.3 1.1 1.1 1.0 0.4 0.4 0.4 1.2 1.0 0.4 0.4 3 0.3 0.3 0.3 0.3

0.3 0.3 0.3 User agents (m) agents User 4.3 2 4.1 4.1 3.9 3.9 3.9 3.9 3.7 3.6 3.6 3.7 3.7 3.7 3.5 3.3 3.3 3.5 3.5 3.5 2.8 2.5 2.6 2.8 2.8 2.8 2.6 1

04 Jan 11 Jan 18 Jan 25 Jan

05 Oct 12 Oct 19 Oct 26 Oct

01 Feb 08 Feb 15 Feb 22 Feb

07 Dec 14 Dec 21 Dec 28 Dec

07 Sep 14 Sep 21 Sep 28 Sep 02 Nov 09 Nov 16 Nov 23 Nov 30 Nov 31 Aug

Please refer to slide 6 for guide footnotes * Technical problems 12 Requests and average minutes per user per week

On a weekly basis, each user requesting TV content on BBC iPlayer is requesting 3.5 programmes, and streaming around 60 minutes of content. Each weekly user of radio content is requesting just over 4 programmes, and is streaming around 2 hours 40 minutes of radio content.

Average weekly minutes streamed, per user, per week

TV minutes

Radio minutes 200

Average =

180 week Christmas 163 minutes 160

140

120

100

80 Average = 64 60 minutes

20 Average weekly minutes streamed per user . minutesuser per streamed weekly Average

05Oct 12Oct 19Oct 26Oct 04Jan 11Jan 18Jan 25Jan

07Dec 14Dec 21Dec 28Dec 01Feb 08Feb 15Feb 22Feb

07Sep 14Sep 21Sep 28Sep 02Nov 09Nov 16Nov 23Nov 30Nov

Please refer to slide 6 for guide footnotes 13 BBC iPlayer - Top 20 TV Episodes February 2010 EastEnders Live was easily the most popular individual programme in February, with over 1.1m requests. Comedy and entertainment also continue to feature prominently and BBC3 programmes were particularly strong this month. BBC iPLAYER TOP 20 TV EPS BBC iPLAYER TOP 20 TV EPS – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per Ep Total requests per Ep

1 EastEnders Live 19/02/2010 1,131,000 1 EastEnders Live 19/02/2010 1,131,000

2 Mock the Week Series 8 Ep.3 698,000 2 Mock the Week Series 8 Ep.3 698,000

3 Mock the Week Series 8 Ep.4 651,000 3 Hotter Than My Daughter Ep.1 531,000

4 Mock the Week Series 8 Ep.5 644,000 4 Film: Legally Blonde 16/09/09 478,000

5 EastEnders 18/02/10 564,000 5 Hustle Series 6 Ep.5 431,000

6 Hotter Than My Daughter Ep.1 531,000 6 Snog Marry Avoid? Series 3 Ep.2 404,000

7 EastEnders 15/02/10 524,000 7 The Bubble Ep.1 372,000

8 EastEnders Live: The Aftermath 19/02/10 486,000 8 Top Gear Series 13 Ep.6 371,000

9 Film: Legally Blonde 16/09/09 478,000 9 Live at the Apollo Series 5 Ep.6 343,000

10 EastEnders 12/02/10 473,000 10 Tracy Beaker Returns Ep.7 341,000

11 EastEnders 09/02/10 469,000 11 Being Human Series 2 Ep.5 307,000

12 EastEnders 16/02/10 464,000 12 Q.I. Series 7 Ep.11 287,000

13 EastEnders 05/02/10 461,000 13 Friday Night with Jonathan Ross S.18 Ep.6 285,000

14 EastEnders 02/02/10 433,000 14 Film: Apocalypto 14/02/10 283,000

15 Hustle Series 6 Ep.5 431,000 15 Coming of Age Series 2 Ep.4 279,000

16 EastEnders 08/02/10 424,000 16 Let's Dance for Sport Relief Ep.1 254,000

17 EastEnders 04/02/10 420,000 17 Survivors Series 2 Ep.5 236,000

18 Snog Marry Avoid? Series 3 Ep.2 404,000 18 Never Mind the Buzzcocks Series 23 Ep.11 222,000

19 EastEnders 11/02/10 403,000 19 Newswipe Series 2 Ep.5 222,000

20 Hustle Series 6 Ep.6 373,000 20 Last Woman Standing Ep.1 214,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 6 for guide footnotes 14 BBC iPlayer - Top 20 Radio Episodes February 2010 The Chris Moyles Birthday Show on 22nd February was the most requested radio programme of the month, and football also featured strongly.

BBC iPLAYER TOP 20 RADIO EPISODES BBC iPLAYER TOP 20 RADIO EPISODES – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode

1 Chris Moyles Birthday Show 22/02/10 104,000 1 Chris Moyles Birthday Show 22/02/10 104,000

2 The Chris Moyles Show 12/02/10 104,000 2 5live Champ AC Mil v Man Utd 16/02/10 101,000

3 5live Champ AC Mil v Man Utd 16/02/10 101,000 3 5 live Prem A Villa v Man Utd 10/02/10 93,000

4 The Chris Moyles Show 09/02/10 94,000 4 The News Quiz Series 70 Episode 7 87,000

5 5live Prem A Villa v Man Utd 10/02/10 93,000 5 BBC Radio 1's Chart Show 07/02/10 70,000

6 The News Quiz Series 70 Episode 7 87,000 6 Fearne Cotton 18/02/10 66,000

7 The News Quiz Series 70 Episode 5 86,000 7 Just a Minute Series 56 Episode 5 61,000

8 The News Quiz Series 70 Episode 6 86,000 8 Weekend Wogan 14/02/10 58,000

9 5live Prem Man City v L’pool 21/02/10 85,000 9 The Archers 14/02/10 57,000

10 The Chris Moyles Show 10/02/10 77,000 10 Greg James 12/02/10 49,000

11 The Chris Moyles Show 16/02/10 73,000 11 Ken Bruce 18/02/10 48,000

12 The Chris Moyles Show 03/02/10 73,000 12 Desert Island Discs Gok Wan 07/02/2010 47,000

13 BBC Radio 1's Chart Show 07/02/10 70,000 13 Steve Wright in the Afternoon 02/02/10 42,000

14 Fearne Cotton 18/02/10 66,000 14 Jeremy Vine 04/02/10 39,000

15 5live Prem Chels v Asnl 07/02/10 66,000 15 The Honourable Schoolboy Part 2 38,000

16 The Chris Moyles Show 05/02/10 64,000 16 Annie Mac Lil Silva Mini Mix 19/02/2010 38,000

17 The Chris Moyles Show 19/02/10 63,000 17 5 live Sport Final Whistle 16/02/10 37,000

18 The Chris Moyles Show 17/02/10 62,000 18 Scott Mills Live at the Brit Awards 16/02/10 37,000

19 BBC Radio 1's Chart Show 21/02/10 62,000 19 Sat’y Play Murder in Samarkand 20/02/10 36,000

20 Just a Minute Series 56 Episode 5 61,000 20 Chris Evans Breakfast 05/02/10 34,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 6 for guide footnotes 15 Requests by on-demand catch-up vs live simulcast

On-demand (catch-up) requests for programmes continued to dominate TV viewing via BBC iPlayer in February. For radio programmes online, on-demand listening requests increased a little to make up 70% of the total.

TV Requests Radio requests

* 5% 6% 2% 4% 7% 8% 8% 8%

66% 68% 67% 69% 72% 72% 74% 70%

95% 94% 98% 96% 93% 92% 92% 92%

34% 32% 33% 31% 28% 28% 26% 30%

Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb

Simulcast Simulcast On-demand On-demand

* There were technical problems measuring some simulcast streams in September and October

Please refer to slide 6 for guide footnotes 16 BBC iPlayer – use for TV by time of day, February 2010

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

Internet and TV usage patterns by time of day (scales adjusted for comparison)

TV viewers

BBC iPlayer TV requests iPlayer peak – 216,000 TV peak – 26.9 million

Internet users (any website) Internet peak – 28.9 million Note: each each very line a has (seescaledifferent Note:peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources– TV (aged 4+) from BARB Feb 10, internet (aged 2+) from Nielsen Jan 10, iPlayer February 2010 iStats Please refer to slide 6 for guide footnotes See footnotes on final page for more detail 17 BBC iPlayer – use for radio by time of day, February 2010

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Internet and radio usage patterns by time of day (scales adjusted for comparison)

iPlayer peak – 94,000 Internet peak – 28.9 million Radio peak – 14.3 million Radio listeners

BBC iPlayer requests for radio

Internet users (any website) Note: each each very line a has (seescaledifferent Note:peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources - radio (aged 16+) from RAJAR Q4 09, internet (aged 2+) from Nielsen Jan 10, iPlayer Feb 10 BBC iStats Please refer to slide 6 for guide footnotes See footnotes on final page for more detail 18 BBC iPlayer use by demographic

Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer has stabilised for gender, and remains strongly under-55.

100% 100% 21 20 16 16 17 16 15 15 31 37 80% 41 41 43 44 42 43 80%

60% 42 41 39 41 42 43 55+ 60% 39 43 Women 35-54 40% Men 40% 70 63 59 59 57 56 58 57 15-34 45 20% 20% 38 38 41 43 43 43 42

0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec

Gender Age

15 55+ 23 35 34 Women 43 48 52 51 43 35-54 41 35 Men 35

15-34 57 52 48 49 42 37 30 31

Users of PC All broadband All TV viewers All radio Users of PC All broadband All TV All radio iPlayer users listeners iPlayer users viewers listeners

Please refer to slide 6 for guide footnotes User profiles - TV from BARB (Q4 09), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09) 19 Glossary

Stream – click to play instantly

Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Please refer to slide 6 for guide footnotes