1 Monthly Performance Pack February 2010 Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | [email protected] Please refer to slide 6 for guide footnotes 2 Monthly summary – February 2010 • February was another very strong month for BBC iPlayer, with new records set for average daily figures for both TV and radio – however, because it is a shorter month (28 days) this is slightly masked in some monthly total numbers. • In total there were 116 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined), with a record of 3.5 million requests per day. • The EastEnders Live event drove particularly high TV figures in the week of 15-21 February, making this the strongest week on record. • Requests from Nintendo Wii consoles continue to grow (5% of TV requests), and iPhones are now also matching this. Consistent with previous months: • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • On-demand makes up the great majority of TV programme requests (in February only 8% of requests were for live simulcast streams), however over two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes 3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 7 Average daily requests 8 Average daily users 9 Weekly requests 10 Weekly users 11 Minutes per user per week 12 Top TV programmes 13 Top radio programmes 14 Live vs on-demand 15 Use of iPlayer for TV by time of day 16 Use of iPlayer for radio by time of day 17 Profile of iPlayer users 18 Glossary 19 Please refer to slide 6 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms Includes Virgin Media In total the BBC iPlayer received 116 million requests for programmes across all platforms in February, including both online platforms and devices, and BBC iPlayer on Virgin Media TV. Virgin Media BBC iPlayer TV requests Online BBC iPlayer TV requests 120.3 114.2 116.4 Online BBC iPlayer radio requests 107.4 19.8 17.8 97.4 20.8 18.5 87.3 84.6 87.3 80.7 18.1 78.3 76.0 76.1 16.3 68.5 16.7 15.8 16.2 61.5 14.8 15.3 14.8 68.2 68.7 14.1 59.6 65.2 14.7 53.2 44.9 44.5 36.7 39.1 43.3 37.2 36.5 Millions of requests of Millions 36.0 30.8 29.3 32.3 29.9 26.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 28.2 16.1 18.4 Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb Please refer to slide 6 for guide footnotes 5 Requests for TV programmes by device type Includes BBC iPlayer on Virgin Media data BBC iPlayer requests via iPhones are now being measured again, and made up 4% of all requests for TV programmes in February. Requests via the Wii increased again in February, both in absolute terms and as a percentage, while requests on other platforms dropped slightly due to February being a short month. Number of requests % of requests (millions) 22 21 19.8 17.8 27 27 26 25 24 24 20.8 Virgin Media 4 18.5 3.2 1 2 3 2.8 5 5 6 18.1 2.0 5.5 4.9 Wii 6 6 6 0.7 5 6 6 5 3 4 3.8 3.1 5 7 6.3 6.5 7 7 8 7 7 16.7 16.3 2.1 6.3 7 7 15.8 3.4 5.9 PS3 3.7 0.5 0.5 3.8 5.1 3.6 3.5 4.2 3.3 Mobile 3.9 4.1 iPhone/iTouch 51.5 52.9 59 59 60 60 60 46.9 50.7 55 57 59 40.6 36.4 35.1 33.7 Mac PC Oct Nov Oct Aug Feb Dec Nov Aug Feb Dec Jul09 Jul09 Jan 10 Jan Jan 10 Jan Sep 09Sep Sep09 Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. NB: iPhone data missing over 10 Nov – 02 Feb due to technical problems Please refer to slide 6 for guide footnotes 6 Notes on figures in this report These notes apply to pages 7 to 19 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 20. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of the data on following pages is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station Please refer to slide 6 for guide footnotes 7 Monthly BBC iPlayer Online Requests The month of February 2010 saw BBC iPlayer receive a total of 98.7m requests for TV and radio programmes - with 29.9m requests for audio and a record 68.7m requests for TV content. 120 Radio Requests 100.5 98.7 100 TV Requests 93.4 89.0 79.3 32.3 29.9 80 28.2 70.6 71.0 68.8 29.3 63.5 64.5 60.8 61.3 26.1 60 54.4 25.7 25.5 26.5 46.8 25.4 26.8 23.6 24.7 18.4 40 16.1 Monthly Requests (millions) 65.2 68.2 68.7 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8 0 Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Please refer to slide 6 for guide footnotes 8 Average Daily BBC iPlayer Requests In February 2010, BBC iPlayer received a record 3.5m requests per day on average, with new benchmarks set for both TV (2.5m average) and radio (1.1m average). 4 Radio Requests 3.50 TV Requests 3.20 3.00 2.90 3 1.10 2.60 1.00 2.37 0.90 2.28 2.22 1.00 2.05 2.02 2.08 2.04 1.94 0.80 2 1.73 0.88 0.83 0.82 0.66 0.86 0.79 0.82 0.82 0.60 2.50 2.20 1 2.00 2.10 Average Daily Requests (millions) 1.70 1.45 1.48 1.29 1.40 1.14 1.18 1.24 1.26 1.22 0 Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Please refer to slide 6 for guide footnotes 9 Average Daily BBC iPlayer Users February 2010 saw another record-breaking average of 1.4 million users per day - 1m users only of TV content, 0.3m for only radio content, and 60k users of both media. 1.37 1.4 Users of Radio Only 1.29 1.21 1.22 Users of Both 1.2 0.32 Users of TV Only 1.05 0.32 0.3 0.29 0.96 1.0 0.06 0.90 0.87 0.05 0.84 0.27 0.05 0.81 0.80 0.80 0.80 0.05 0.77 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.99 User agents (millions) 0.86 0.88 0.91 0.4 0.74 0.60 0.64 0.54 0.54 0.57 0.48 0.51 0.53 0.53 0.2 0.0 Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Please refer to slide 6 for guide footnotes 10 Weekly BBC iPlayer Requests - latest 6 months The week commencing 15th February saw the highest number of weekly requests on record (26.3m), driven by requests for TV content which were boosted by the EastEnders Live event.