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Porsche Boxster PORSCHE BOXSTER John Lamm A yOTPublishing IV JDJU'o’npanv On the front cover: The Boxster production car mixes First published in 1998 by MBI Publishing Company, tradition and modern design to bring Porsche back to the 729 Prospect Avenue, PO Box 1, Osceola, Wl 54020-0001 USA top of the automotive game. This shot was taken on a trip retracing the tire tracks of James Dean on his fatal final ©John Lamm, 1998 voyage. John Lamm All rights reserved. With the exception of quoting brief passages On the frontispiece: The Boxster show car's headlights drew for the purpose of review no part of this publication may be reproduced without prior written permission from the Publisher. early praise for the manner in which they updated the company's traditional one-light feeling but grouped all necessary illumination in one beautiful industrial design. The information in this book is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or Publisher, who also disclaim On the title page: One of the Boxster's ancestors is the first of Porsche's purposebuilt race cars, the 550 Spyder, seen here any liability incurred in connection with the use of this data or with a Boxster. This is the type of car James Dean bought to specific details, further his racing career, and it was while driving the 550 to We recognize that some words, model names and designations, for a race that Dean was killed. John Lamm example, mentioned herein are the property of the trademark holder. We use them for identification purposes only. This is not an On the back cover: Top: The Boxster show car, seen here on the display stand at the 1993 Detroit Auto Show, was the first official publication. public glimpse of Porsche's new car. Unveiled in front of a MBI Publishing Company books are also available at discounts in packed crowd, the car was an instant hit. Below: Porsche bulk quantity for industrial or sales-promotional use. For details write designer Steve Murkett created this sketch of a roadster to Special Sales Manager at Motorbooks International Wholesalers & during the early stages of the development of the 986 Distributors, 729 Prospect Avenue, Osceola, Wl 54020-0001 USA, (Boxster) program, Porsche AG Library of Congress Cataloging-in-Publication Data Lamm, John, Porsche Boxster/John Lamm, p, cm,—(ColorTech) Includes index, ISBN 0-7603-0519-6 (pbk.: alk paper) 1. Boxster automobile. I. Title. II. Series: ColorTech series. Designed by Rebecca Allen TL215.B586L35 1998 629,222'2—dc21 98-23723 Printed in Hong Kong through World Print, Ltd. CONTENTS ACKNOWLEDGMENTS 7 INTRODUCTION BACK FROM THE BRINK 9 CHAPTER ONE HONORING HISTORY 15 CHAPTER TWO HAPPY NEW YEAR IN DETROIT 27 CHAPTER THREE THE WEISSACH FACTOR 39 CHAPTER FOUR STYLING THE BOXSTER 53 CHAPTER FIVE POWER TO THE PORSCHE 73 CHAPTER SIX BENEATH THE PRETTY FACE 85 CHAPTER SEVEN PUTTING IT ALL TOGETHER 95 CHAPTER EIGHT DRIVING IMPRESSIONS 109 CHAPTER NINE THE REVIEWS ARE IN 121 APPENDIX SPECIFICATIONS 126 INDEX 128 6 ACKNOWLEDGMENTS Many thanks to Harm Lagaav, who heads eral members of the Porsche AG press department in Porsche designed Porsche’s design department, and the Boxster’s Germany were most helpful filling many requests, while a hardtop for the lead designer, Grant Larson, who were very their counterparts at Porsche North America, led bv Bob Boxster that is helpful both with their Boxster insight and the fascinat¬ Carlson, were equally helpful. Thanks also to Thos L. made of ing design development photos. Rainer Sroek, coordi¬ Bryant of Road & Track and Csaba Csere of Car and aluminum and nator of the Boxster and 911 programs, and Ulrich Driver for their permission to reprint long quotes from weighs only 55 Schempp, who led the development team for the their magazines. And to Joe Rusz for his photos of the pounds. Looking Boxster, kindly took time from their busy schedules for Boxster production line in Finland. like the hardtop long interviews at Weissach. Michael Schimpke and sev¬ on the 550 Spyders raced at LeMans in 1953, the top transforms the car from an open roadster to a quieter close- coupled coupe. 7 INTRODUCTION BACK FROM THE BRINK Looking back now, it seems to make so much sense, being made in Finland because Porsche’s German factory Porsche's though at the time, late in 1991, nothing about Por¬ was being pressed to its limits. Boxster sche seemed to make sense. Here was the famous Shortlv after announcing those impressive numbers, represents the German automaker, considered the premier player by so Wendelin Wiedeking, Porsche’s chainuan and the man who first in a new many automobile fans, foundering about. Sales had been orchestrated the’company’s turnaround, sat down with sev¬ generation of sliding since 1987 with no apparent rescue in sight. Those eral automotive journalists to talk about his company: automobiles of us on the outside liked to believe Porsche had a recovers “We are among the smallest mass car manufacturers from the plan in the works, but with no proof of it, things looked in the world, but we are independent. Nobody thought venerable rather grim. Even Frederick Schwab, president of Porsche such a small manufacturer would be able to develop a car, company, North America, admits that after being named to that posi¬ to make such investments in the car industry, and then to models that tion in March 1992, “I wasn’t positive that we had an inde¬ survive independently. But I think Porsche created a spe¬ mark a split pendent future.” cial system, a system that means that we can do our from its Now run the tape forward to early 1998. 1'hc head¬ research and development job much leaner, much traditional line in the business section of the International Herald quicker, and for less money.” way of doing 'tribune reads, ‘‘Buoyed by Boxster, Porsche Profits 1 le continued. “You have to take into account that the business. Climb.” Profits as in $38.7 million in the last six months development and tooling cost of the new 911 and the of 1997, up from $21.3 million the year before. The com¬ Boxster was 1.5 billion Deutschmarks and compared to pany estimated it would produce 38,000 vehicles before its the big players this is nothing. They are not able to do half fiscal year was out the following June, including Boxsters a car for that and certainly not two cars (as Porsche did 9 PORSCHE BOXSTER with the Boxster and 911). But Porsche has learned to companies. David should follow Goliath. This was wrong. develop its own systems to do this. As long as we are not It is important we are in the David role, not Goliath’s. We following the wrong track and trying to be a carbon copy have to not only follow our own track, but also design that of a big automaker, we are profitable.” track, build our own road. We have to make sure that we There was a time in Porsche’s history when it tried use our size as our potential.” As an example, Wiedeking to follow a different path, when, Wiedeking points out, points out how the company’s small size allows him to “It thought it should follow the tracks of the big auto communicate quickly with his w'orldwide organization. Porsche unveiled the 928 in early 1977. With a front-mounted, water-cooled V-8 engine, the 2+2 was meant to eventually replace the 911 as emissions and noise regulations made it more difficult to build the rear-engine, air¬ cooled model. Admired by many drivers, the 928 never displaced the 911 and was discontinued in 1995. 10 BACK FROM THE BRINK “I think we learned our lessons about handling bad years, the automaker had tried to turn away from its pro¬ times as well as good times. Now we have prepared ourselves duction car traditions, from the air-cooled, rear-engine to go into the next century as an independent, and the goal 911 and toward water-cooled, front-engine models. First of the whole team is to stay independent. That’s the only way came a new entry-level model, the 924, which led to the to keep the spirit of the company the way we have it today.” 944 with its turbocharged variations and then to the 968. Just a half decade ago, Porsche had almost lost it all, To compete in the upper end of the price scale,- and the spirit and the independence. In the previous 10-15 to eventually replace the 911, Porsche designed the 928, To power the 928, Porsche designed this all-aluminum V-8 engine, which featured aluminum cylinder block and heads, two valves per cylinder. 225 horsepower (SAE rating in the United States), and something unique to engines designed by Porsche for its own automobiles: water cooling. 11 PORSCHE BOXSTER The ultimate form of the front-engine 924/944 chassis was the 968, which debuted in 1991. The car's 3.0-liter four- cylinder engine featured the Porsche-developed VarioCam variable valve timing system used in the Boxster flat-six. The 968 went out of production in 1995. 12 BACK FROM THE BRINK a 2+2 hatchback with a V-8 and unique styling that almost going into production. We were focused on that debuted in 1977. car, saying ‘T he 993 w ill make it.’ We were absolutely con¬ All that is over now, as these new models were done vinced about that car.
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