Destination Training Upper Rhine Valley When planning a trip to Europe, your clients are sure to want a combination of nature, tradition, culture, and history. 65 5 Frankfurt While Paris, Rome, Berlin or London may be famous for ▲ exactly this kind of mix, a trip from one of these cities to Germersheim 3 Landau the next means losing hours of precious time on a plane or train. Karlsruhe Palatinate ▲ Stuttgart THE SOLUTION TO THIS DILEMMA IS SIMPLE: REGISTER NOW: Paris ▲ 8 THE UPPER RHINE VALLEY. www.heartbeat-europe.com Strasbourg Baden-Baden 4 Extending across France, Switzerland, and Germany, this breathtaking region is the complete package, offering Alsace everything your clients could dream of in a European vacation – and with travel times no longer than 3 hours by FRANCE train! RHINE Black Forest Colmar GERMANY Complete our Destination Training and get to know the Freiburg 31 three-country region that is nestled in the heart of Europe and traversed by the majestic Rhine River. Once you’ve passed the training, you’ll be fully equipped to sell 36 unforgettable trips through the Upper Rhine Valley, home Dijon ▲ Mulhouse to European traditions at their best. ▲ Zurich Basel TRAVEL AGENT TRAINING BENEFITS Region Basel 3 • Meet the needs of your customers by advising them ▲ SWITZERLAND more effi ciently. Bern 2 • Increase sales by utilizing insider knowledge about the region. • Make your expertise known by displaying your personalized specialist certifi cate, which is issued upon completing the training. • Gain exclusive access to detailed information material. Coordination: Becoming an Upper Rhine Valley Specialist will benefi t you, your customers, and your business. Upper Rhine Valley c/o Freiburg Wirtschaft Touristik und Messe GmbH & Co KG Rathausgasse 33 79098 Freiburg im Breisgau (Germany) Tel: +49 761 3881-1211 [email protected] www.upperrhinevalley.com Projet cofi nancé par l‘Union Européenne – Fonds européen de développement régional (FEDER) Dépasser les frontières – projet après projet. Dieses Projekt wurde von der Europäischen Union kofinanziert – Der Oberrhein wächst zusammen, mit jedem Projekt. Europäischer Fonds für regionale Entwicklung (EFRE). Transcending borders with every project This project is cofi nanced by the European Union / European Regional Development Fund (ERDF). 1 53 Neustadt 36 GERMANY Unique Selling Points Zweibrücken 37 1 Pirmasens 2 38 Landau Germersheim PALATINATE 39 The Upper Rhine Valley is an attractive, multifaceted Bruchsal destination with something for every taste and interest. 5554 3 40 The following section features the unique selling points Sarreguemines for a visit to the Upper Rhine Valley; use these to help 41 Wissembourg make the sale during your next client consultation! Karlsruhe 45 Rhein 20 42 THE UPPER RHINE VALLEY IS LIKE CITY LIFE MEETS THE added advantage that, for example, A “POCKETSIZED EUROPE” COUNTRYSIDE Black Forest locals are also happy and 43 44 59 able to provide insider tips about the 23 In the Upper Rhine Valley, countless It’s easy to reach even the most remote Haguenau Basel Region, the Palatinate or Alsace. attractions and scenic highlights are areas in the Upper Rhine Valley thanks Elsewhere, one might only receive spread across a relatively small area. to an excellent public transportation questioning looks when asking locals The regions are so full of variety that network! This special feature makes it Baden-Baden about a completely different country; ree Countries – One Destination Saverne they’re able to perfectly refl ect the possible to have breakfast in a trendy 4 21 22 56 in the Upper Rhine Valley, residents various facets of Europe as a whole! city café and enjoy dinner in a rustic know their region and every country Located in the heart of Western Europe, The area’s four regions are Alsace (FR), sports, recreation, culture, tradition, 57 58 This is the perfect argument for clients country inn. Marlenheim that's a part of it. the three-country region of the Upper the Black Forest (DE), Southern architecture, and nature. The Upper 7 who want to have the complete Rhine Valley extends across parts of Palatinate (DE), and the Region of Rhine Valley is also an ideal destination European experience in a short THE PERFECT STOPOVER 5 THE UPPER RHINE VALLEY IS France, Germany, and Switzerland. Basel (CH) and boast approximately for gourmets and connoisseurs; with amount of time. DESTINATION Reaching a length of 1,200 km, the 17.1 million overnight stays a year. Due an array of culinary highlights and Strasbourg BADEN TRAVERSED BY THE RHINE RIVER Molsheim Are your clients looking for a little famous Rhine River has become a to its central location, the three- exquisite regional wines, not to 6 24 25 OLD TRADITIONS ARE STILL ALIVE The Rhine runs directly through the break from their hectic tour of Europe's symbol of successful European country metropolitan area is easily mention its myriad spas and star AND WELL IN THE UPPER RHINE middle of the Upper Rhine Valley, thus beloved capitals? Located in the heart cooperation. accessible and embodies European hotels, guests can fi nally experience VALLEY making it the perfect route for your Obernai Offenburg of Europe, the Upper Rhine Valley is unity like no other region. the true meaning of enjoyment and clients to follow. Whether on a Rhine 8 All four regions of the Upper Rhine the perfect stopover destination. relaxation. River cruise or a tour along the FRANCE Valley are still characterized by Whether traveling from Madrid to It is characterized by a sense of riverbanks, the Rhine is never far off. centuries-old customs and traditions. Berlin, Paris to Milan or Rome to community and cultural diversity, And when it comes to crossing borders, Especially in the more remote areas, London, your clients will always pass attracting visitors in every season with what would usually be a hassle 18 traditions are still integrated into daily by the Upper Rhine Valley. And the best becomes a delightful experience, with Sélestat GERMANY life and hold a fi rm place in the hearts part? The region’s many airports and ferries transporting travelers quickly of local communities. train stations allow your clients to 60 and easily across the river from one Ribeauvillé make a stop here without any country to the next. ALSACE SHORT TRAVEL TIMES additional effort. Here, travelers can 46 enjoy a relaxed stay and discover the Emmendingen Instead of losing too much of their Content region’s breathtaking nature! valuable time on trains or planes, Colmar 47 9 visitors of the Upper Rhine Valley can How to get here 5 THREE COUNTRIES 48 Breisach travel comfortably and quickly from 25 26 ONE DESTINATION 49 Freiburg one highlight to the next. Due to the Traveling within the Upper Rhine Valley 7 close proximity of all the major cities, Due to their close proximity to each 27 62 travel times will never exceed 3 hours other, the residents of the Upper Rhine Wine & Dine 9 Rhein by train! Valley are closely connected despite Guebwiller Customs & Traditions 11 61 living in different countries. Travelers 15 in the Upper Rhine Valley can enjoy the Art & Culture 13 63 64 Thann Palaces & Castles 15 19 Nature & Leisure 17 Müllheim Schaffhausen Incoming Services Mulhouse 65 Sustainable Visits 19 25 Take advantage of the extensive know-how and long-standing experience of our competent cooperation 28 29 Waldshut partners. They will be happy to help you in planning and organizing your trip to the Upper Rhine Valley. Events 21 66 Weil am Rhein www.upperrhinevalley.com/travel-trade Typical Products 23 Altkirch Contacts, Information, & Copyrights 25 Basel 13 Our Partners 27 10 11 12 16 50 52 INFORMATION 30 32 33 34 17 31 35 Zurich www.upperrhinevalley.com/travel-trade 51 67 68 4 Delémont 3 14 69 SWITZERLAND How to get here World Distance by car Distance by train Distance by plane DENMARK PARIS BASEL ZURICH BERLIN MUNICH HAMBURG FRANKFURT AMSTERDAM STRASBOURG THE NETHERLANDS POLAND 6000km 6000km 6500km 6350km 6600km 6500km 6350km 6400km TORONTO UNITED KINGDOM BERLIN 7h10 7h05 9h45 7h30 8h05 7h55 9h50 9h18 AMSTERDAM WARSZAWAWARSAW LONDON 5500km 5500km 6000km 5850km 6150km 5900km 5850km 5900km MONTRÉAL 6h45 6h35 9h05 7h00 7h35 7h20 11h40 10h20 BRUSSELS GERMANY 5850km 5850km 6400km 6200km 6500km 6350km 6200km 6250km NEW YORK 7h25 7h20 8h10 7h50 8h10 7h55 9h35 9h33 BELGIUM FRANKFURT PRAGUEPRAHA 5 8950km 9100km 9300km 9300km 9600km 9550km 9400km 9470km LUXEMBOURG LOS ANGELES 10h15 10h30 14h30 10h40 11h20 11h15 13h05 9h34 CZECH REPUBLIC 7 7850km 8250km 7350km 7800km 7750km 8000km 7950km 8050km PARIS 3 VIENNAWIEN BEIJING BRATISLAVA 10h10 10h40 9h50 10h10 10h30 12h30 12h45 12h20 4 6 MÜNCHENMUNICH 8900km 9250km 8400km 8850km 8800km 9000km 9000km 9050km AUSTRIA SHANGHAÏ BUDAPEST 11h45 12h00 15h10 11h45 10h00 14h50 14h50 15h10 1 ZURICHZÜRICH FRANCE BASEL 2 8550km 9080km 8150km 8550km 8550km 8800km 8750km 8800km SÉOUL 11h10 11h40 13h20 11h30 11h50 14h15 14h45 13h30 GENEVA SWITZERLAND 9300km 9700km 8950km 9350km 9400km 9600km 9500km 9600km TOKYO LYON MILANO 11h35 12h20 14h10 11h50 12h10 12h30 16h45 15h15 9250km 9650km 8850km 9250km 9250km 9500km 9400km 9500km OSAKA Europe 11h55 12h35 14h30 12h10 14h25 14h20 14h10 14h10 * fl ight with stop 6350km 6600km 5800km 6100km 5950km 6150km 6200km 6250km DELHI 8h30 9h00 10h25 8h15 8h15 8h35 11h25 10h30 MARSEILLE ITALY 6850km 7000km 6300km 6600km 6350km 6550km 6600km 6650km MUMBAI ROMEROMA 9h35 9h20 11h30 8h30 8h20 8h55 11h40 11h20 BASEL/ COLMAR LANDAU/ FREIBURG/ MULHOUSE KARLSRUHE/ STRASBOURG GERMERSHEIM BADEN BADEN* BADEN BARCELONA 551km 601km