The Limited, Inc. Reports January Sales

February 3, 2000

COLUMBUS, Ohio, Feb. 3 /PRNewswire/ -- The Limited, Inc. (NYSE: LTD; London) reported a comparable store sales increase of 9% for the four weeks ended January 29, 2000. The Company reported net sales of $602.0 million for the four-week period ended January 29, 2000, compared to sales of $574.9 million for the comparable four-week period ended January 30, 1999. Net sales in fiscal year 1998 include sales from Too, Inc. (NYSE: TOO) and Galyan's Trading Co. Too, Inc. became independent from The Limited, Inc. after its August 23, 1999 spin-off and a majority interest in Galyan's was purchased by a third party on August 31, 1999. Excluding sales from Galyan's and TOO in 1998, sales increased 12% for the four-week period.

The Company reported a comparable stores sales increase of 9% for the year ended January 29, 2000. Sales of $9.723 billion for the year ended January 29, 2000 increased 4% from sales of $9.347 billion last year. Excluding sales from Galyan's and TOO in both years, sales increased 7% in fiscal year 1999.

The Limited, Inc., through Express, Lerner New York, Lane Bryant, Limited Stores, Structure and Henri Bendel, presently operates 2,913 specialty stores. The Company also owns approximately 84% of Intimate Brands, Inc. (NYSE: IBI), the leading specialty retailer of intimate apparel, beauty and personal care products through the Victoria's Secret, Bath & Body Works and White Barn Candle Co. brands.

To hear The Limited, Inc.'s prerecorded January sales message, call 800-696-1585, followed by the passcode 189295, or log onto www.limited.com for an audio replay. SOURCE The Limited, Inc. Web site: http: //www.limited.com CONTACT: Tom Katzenmeyer, Vice President, Investor Relations of The Limited, Inc., 614-415-7076