City Living Prospectus / Preston City Living
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PRESTON CITY LIVING PROSPECTUS / PRESTON CITY LIVING / IMAGE Preston City Centre is the vibrant heart of our The resurgence of city living and our great Guildhall Street warehouse project area offering great opportunities to work, shop existing platform means now is a great time to by www.etcurban.co.uk and relax, boasting outstanding public parks transform our residential offer in the city centre. and attractive buildings, centrally located This prospectus sets out the attributes that Welcome and accessible by road and rail. Recent Preston already offers as a place to live and the transformational projects include: opportunities for investors and developers to City Deal provides us with a once-in-a-lifetime work with us to deliver new homes across the Restoration of Winckley Square to its city centre. funding programme to transform Central Lancashire, former glory. We look forward to working with you. creating thousands of new jobs and homes, while Transformation of our leisure offer through the development of a new cinema in the city centre Jim Carter increasing the size of the local economy by £1 billion. and a range of new retail outlets. Chair, Preston, South Ribble & Lancashire City Deal We are making great progress towards our vision Upgraded public realm along Fishergate to create a contemporary shared space for both across the City Deal area. pedestrians and vehicles. The new tree lined street with modern furniture is already creating a better place to visit and do business and we have plans to extend it further. Refurbishment of Preston Bus Station into a modern and vibrant hub, focused on facilities for young people, bus and coach transport, as well as an attractive open public space, while preserving the building’s unique architecture. \\ 02 03 // / PRESTON CITY LIVING \ MAIN IMAGE Looking west over 50,000 AT THE HEART Preston City Centre We are Lancashire The place for growth businesses generating OF LANCASHIRE £28 billion per year Lancashire Advanced LANCASHIRE Number 1 13,000 aerospace 85,000 Number 1 in the UK for aerospace employees; employees Manufacturing and Energy in the UK for with 500 aerospace UK’s largest in the engineering Cluster; 4 Enterprise advanced supply chain companies; concentration sector Zone sites of Northern manufacturing 4th largest aerospace of aerospace Powerhouse significance Preston... cluster in the world employment London to A potential global leader Best UK Food Pub 56,000 people employed Preston in just in the development Best UK Tourism Pub in Lancashire’s visitor over 2 hours and assembly of Small Best UK Inn economy valued at ...enjoys first class transport ...is served by ...has access to superb landscape Modular Nuclear Reactors AA Hotel of the Year £3.8 billion connectivity, with the M6 two international including more than 300 square miles forming the north-south spine airports – designated as Areas of Outstanding Linked by 4 major 41,000 working Food and drink sector is Morecambe Bay Shrimp under Royal Warrant of its road network while the Manchester and Natural Beauty and the Lancashire motorways in the energy and worth £735 million to environment sector the Lancashire economy since 1867 M65, M55 and M61 radiate out Liverpool. Golf Coast, offering some of the best to East Lancashire, the Fylde courses in the country, regularly 45 minutes from 4 successful universities Home to the UK’s The Forest of Bowland Coast and Greater Manchester. hosting the Open Championship. Manchester airport producing the UK’s favourite seaside resort and Arnside & Silverdale; largest source of STEM - Blackpool Areas of Outstanding graduates Natural Beauty \\ 04 05 // / PRESTON CITY LIVING Morecambe Lancaster CITY DEAL WILL DELIVER: Growing Places INVEST CENTRAL LANCASHIRE: Fleetwood Investment in Preston Growth Deals 1 & 2 Growth Deal 3 TRANSFORMING M6 and Lancashire Garden Village Status EconomicClitheroe strength Enterprise Zones Nelson Blackpool City Deal Employment Schemes M55 Second largest GVA increase City Deal Housing Schemes Burnley PRESTON Preston between 2014 and 2015 Accrington £430m Lytham City Deal Highways Schemes Blackburn new investment M65 Burnley - Pendle Growth Corridor Rawtenstall Assisted Areas in transport improvement Chorley M61 City Deal Area M6 Connected Four major motorways / North Ormskirk West’s third busiest train station Skelmersdale M58 The City Deal Partnership is a Morecambe once-in-a-lifetime opportunity Lancaster Skilled 20,000 One of UK’s largest universities - between Lancashire Local Enterprise new jobs 36,000 students, 3,000 staff Growing Places Partnership (LEP), Lancashire Fleetwood City character Growth Deals 1 & 2 Development of more than Historical Harris to brutalist bus station Growth Deal 3 County Council (LCC), Preston City M6 Garden Village Status Clitheroe Quality of life Council (PCC), South Ribble Borough Enterprise Zones Nelson 17,000 Blackpool Accessible parks and adventurous landscape Council (SRBC) and the Homes and new homes over the Citynext Deal Employment Schemes M55 City Deal Housing Schemes Burnley ten years Preston Accrington Communities Agency (HCA). City Deal Highways Schemes Lytham Strong executive and Blackburn Burnley - Pendle Growth Corridor M65 political leadership Leverage a further Rawtenstall Assisted Areas Chorley M61 £2.3bn City Deal Area M6 An agreed plan and strategy of commercial investment into Ormskirk housing and employment sites Skelmersdale Deliverable and viable sites / IMAGE M58 £200m UCLan MasterPlan \\ 06 07 // / PRESTON CITY LIVING TARGET MARKET YOUNG PROFESSIONALS FAMILIES AND COUPLES Analysis of the socio- The sub sector that drives residential living in all major cities has Unlike some of the established larger cities, Preston has the benefit Analysis has identified the potential for the following great potential to be harnessed in Preston due to the employment of being more compact with existing schools within the city centre, products in the city centre to meet the needs of the target population: economic and residential opportunities and existing amenity offer within Preston and the as well as offering a wide range of shops, parks and amenities. As wider area. such it has the potential to be a great place for families to live. New homes for rent market has identified the STUDENTS AND POSTGRADUATES RETIRED (private and affordable) University of Central Lancashire (UCLan)’s existing offer in the city Although currently not a major market, given the accessibility of the Homes for sale following target residents creates a great foundation upon which to build. Scope exists to deliver city to attractive countryside and its cultural offer, if the right type of even better quality student accommodation which would be more accommodation can be delivered older people should be a potential Mix of apartments and houses for the city centre: attractive to international students and graduates. The provision of growth sector. accommodation targeted at postgraduates and young professionals New build and quality conversions offers a great opportunity to improve graduate retention in the city. Opportunities also exist to target medical students at the Royal Preston Hospital where there is an acknowledged shortage of quality accommodation. Additionally, new accommodation will also support UCLan’s exciting expansion plans. \\ 08 09 // / PRESTON CITY LIVING Motorway network A QUALITY PLACE TO Railway network Morecambe LIVE, WORK AND PLAY Lancaster Fleetwood M6 \ 01 \ 02 Clitheroe Nelson Blackpool M55 Attractive green space – the Victorian Attractive buildings – with strong Burnley Preston Outstanding connectivity Accrington Grade II* listed Avenham and Miller Parks investor commitment to developing Lytham Blackburn and the Georgian Winckley Square (brought high quality hotels and spas. Interest M65 Located on the West Coast Main Line, Preston Railway Station serves Rawtenstall 4.5m passengers a year and is the third busiest station in the North West. back to its former glory following a £1 from developers to bring buildings back Chorley M61 It is the strategic hub for Lancashire providing direct access to London, M6 million upgrade) are just a few minutes’ into use includes the Park Hotel and the Birmingham, Edinburgh and Glasgow. The station is currently undergoing a walk from the main retail street, Fishergate. former Post Office, plus projects such as £1.5 million upgrade. The electrification of the Preston to Manchester line via Bolton will reduce journey times to 30 minutes. London is currently just Ormskirk Re-Imagining of the Harris. Skelmersdale over two hours away but following HS2 three trains per hour will provide M58 \ MAIN IMAGE access to London in 77 minutes. Winckley Square Quality public realm along Fishergate \ 01 (Preston’s main retail street), Church Street Easy access to M6 (4 junctions), M61, M65 and M55 motorway network Preston Railway makes Preston a great place to live and work – with access to local and wider Station and Cannon Street (one of Preston’s niche employment opportunities across Lancashire and the Northern Powerhouse. \ 02 Manchester M6 motorway, retail locations) with planned extensions to Excellent access to surrounding countryside including the Lake District, Bamber Bridge Lancaster Road and Harris Quarter. Trough of Bowland and coastal destinations such as Lytham, Blackpool, Morecambe and Southport. \\ 10 11 // / PRESTON CITY LIVING A STRONG PLACE FOR GROWTH / 01 / 02 / 03 Existing population - we already have 8,000 Excellent education opportunities - UCLan is An exciting mix