Part 1 the Arctic Sublime
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DECLARATION I declare that this thesis entitled The Anglo-American Press and the Sensationalization of the Arctic 1855-1910 is my own original work and that all other works referred to in this thesis have been acknowledged. This thesis is not substantially the same as any that I have submitted for a degree or diploma or other qualification to any other university. I further declare that this thesis does not exceed the prescribed length allowed me by the Faculty of Earth Sciences and Geography. I want you gentlemen to remember that I am the only person you need to please. If I want The Herald to be turned upside down, it must be turned upside down. And whatever I say will be news, will indeed be news. If I want black beetles to be the news of the day, then black beetles will be the news of the day. That is what The Herald will consider important, and it is what our readers will consider important. James Gordon Bennett Jr. SUMMARY By investigating the relationship between the Anglo-American press and Arctic exploration, the study seeks both to re-examine some common theories about newspaper sensationalism and to understand the reasons for the wide-spread interest in the Arctic and its exploration in the United States and England. The study makes a systematic examination of the role of the press in Arctic exploration, and finds that newspapers and their proprietors were much more influential in increasing knowledge about and interest in the far north than has traditionally been acknowledged. Not only did newspapers—most notably The New York Herald of James Gordon Bennett—sponsor numerous expeditions, the press also encouraged exploration by paying large sums for exclusive accounts from the explorers. In addition, the amount and style of the press coverage helped create an underlying interest among the public concerning the Arctic, its exploration, and its explorers. The study also presents information indicating that a new explanation and interpretation of the history of sensationalism in the English and American press is both appropriate and desirable. The conventional view of journalism history suggests that sensation alism as a journalistic technique died out in the United States during the Civil War and did not reappear until Joseph Pulitzer took control of The World in New York in the 1.880s. Likewise, the conventional view of the English press holds that sensationalism was introduced in the 1880s by W.T. Stead but not popularized until the successes of Alfred Harmswonh in the 1890s. The evidence presented here shows that sensation alism was present in daily and weekly newspapers throughout the late 1860s and 1870s. The press accounts of the exploration of the Arctic fulfill all of the definitions of sensational journalism. The study also indicates that the Arctic coverage by some of the newspapers usually classified as belonging to the "quality" press was as sensational as that of the newspapers traditionally classified as "sensational." ui ACKNOWLEDGEMENTS No thesis can be completed without significant contributions by many individuals, and this work has been no exception. My most heartfelt thanks go to my parents, Ralph and Angelyn Riffenburgh, who not only initially encouraged me to pursue academic research, but gave continuing financial support, counseling and advice, and even occasional editorial input. The role of my supervisor, Clive Holland, was of inestimable value. He not only guided my acquisition of knowledge about the Arctic and its exploration, he helped set the direction of my research and this thesis. He has given of his time, expertise, and opinion regularly and frequently throughout a three-year period, and this thesis is in part a tribute to both his scholarship and his skills as an editor. Roland Huntford was both a continuing source of background information, and an inspirational example of a thorough researcher. His interest in and thought-provoking comments about my research and findings helped guide me in new and valuable directions, and he also provided me translations of Swedish and German articles and furnished me with the portrait of Fridtjof Nansen that I have used in this thesis. Rosemary Graham translated articles from Swedish and Russian for me, and also read portions of my thesis, providing improvements in a way that only an outstanding editor can. Dr. Terence Armstrong, Professor Bill Barr, Professor James Savelle, Dr. Charles Swithinbank, and Dr. Bernard Stonehouse all read parts of my thesis and not only gave editorial and historical input but contributed beneficial academic advice about the direction my research was taking. During the course of my research, the facilities of a number of institutions were generously made available to me. I would like to thank the staff of the University Library, Cambridge, for providing a workplace that was both pleasant and exhilarating. In particular, I would like to express my appreciation for the assistance, advice, and friendship given to me at the University Library by Stephen Lees. I am also grateful to the staff of the British Newspaper Library at Colindale, as well as the library staff at the Scott Polar Research Institute, including, at the latter, William Mills, Janice Meadows, and Shirley Sawtelle. Much help was given to me by many other individuals and organizations. The Brian Roberts Fund of the Scott Polar Research Institute, the Smuts Memorial Fund of the University of Cambridge, and the Wolfson College Travel Fund all extended me financial assistance. Dave Crane, Dr. Julian Dowdeswell, Gordon Hamilton, Colin Harris, Dr. Tavi Murray, Dr. Gareth Rees, and Matthias Reisemann all gave valuable consultations on computer issues, as did Dave Port, whose transatlantic assistance kept both my computer and me functional on more than one occasion. Moral support was at times as—or more—valuable than academic aid, and I would like to thank the late Professor Ken Smith, Dr. Curtis Booraem, Chuck Garrity Sr., Glen Iwasaki, Dr. Ken Thomas, Professor John England, Dr. Peter Wadhams, Maria Pia Casarini Wadhams, Brian Chambers, and my brothers Roger and Steve for their much-needed encouragement at various stages of my research. Lastly, I would like to give special mention to the enormous amount of academic guid ance, intellectual counsel and direction, practical assistance, personal understanding, and enthusiasm given to me by Dr. Liz Cruwys of Wolfson College, Cambridge. Dr. Cruwys not only frequently gave me penetrating feedback on my ideas and the way I expressed them, she regularly encouraged—and, in fact, insisted upon—my looking far beyond the sometimes limited scope of my initial and evolving academic concep tions and strategies. The success of my understanding of Anglo-American relation ships—an issue that bears directly upon my thesis—is due in great part to her. VI CONTENTS Title Declaration Frontispiece Summary Dedication Acknowledgements Contents List of Illustrations and Maps PART 1 THE ARCTIC SUBLIME CHAPTER 1 INTRODUCTION 1.1 Introduction 1.2 Definitions 1.3 The Conventional View of Journalism 1.4 Newspaper Sources CHAPTER 2 A STEREOTYPED IMAGE OF THE ARCTIC 2.1 Introduction 2.2 The Beginning of Arctic Awareness 2.3 The Arctic Sublime 2.3.1 The Picturesque and the Sublime 2.3.2 The Arctic in the Late Eighteenth Century 2.3.3 The Search for the Northwest Passage, 1818-1845 2.4 The Roots of the Popular Press 2.5 The Birth of the American Penny Press 2.6 The Beginning of English Sensationalism 2.7 The Franklin Search CHAPTER 3 A DECADE OF CHANGE: 1855-1865 3.1 Introduction 3.2 The Death of the Arctic Sublime 3.3 The Conquest of the World 3.4 Changes in Arctic Exploration 3.5 The Growth of Arctic Science 3.6 The Lure of the Arctic 3.7 New Expedition Accounts 3.8 The Birth of the English Penny Press 3.9 The Press and the Arctic in a Decade of Change Vll PART 2 THE ARCTIC SENSATIONAL CHAPTER 4 JAMES GORDON BENNETT DISCOVERS THE ARCTIC 4.1 Introduction 4.2 The Press Begins to Change 4.3 Nordenskiöld and Arctic Science 4.4 Bennett Creates the News 4.5 Bennett and the Arctic 4.6 Press Versus Explorers; The Jeannette Expedition 4.7 The Growth of the Sensational Press 4.7.1 The Spread of Sensationalism in America 4.7.2 A New Sensationalism in the English Press 4.8 New National Expeditions CHAPTER 5 THE HERALD LEADS IN SENSATIONALISM 5.1 Introduction 5.2 American Sensationalization of the Arctic 5.2.1 Headlines 5.2.2 Article Content 5.3 English Sensationalism 5.3.1 Headlines and Content 5.3.2 Similarities and Differences 5.4 The War Against Bennett 5.5 Accuracy and Honesty CHAPTER 6 THE NEW JOURNALISM AND THE ARCTIC 6.1 Introduction 6.2 A New Man in Town—Joseph Pulitzer 6.2.1 The Sensationalism of The World 6.2.2 Pulitzer's Use of Illustration 6.2.3 The Worlds Victory 6.3 The Triumph of Sensationalism in the United States 6.4 The New Journalism in England 6.4.1 W.T. Stead and The Pall Mall Gazette 6.4.2 Matthew Arnold Attacks the New Journalism 6.4.3 T.P. O'Connor and r/ie Star 6.4.4 The Spread of the New Journalism 6.5 A.W. Greely and the Lady Franklin Bay Expedition 6.5.1 The Expedition 6.5.2 The Sensation 6.5.3 The Controversy 6.6 The Spread of Arctic Sponsorship 6.7 The Crossing of Greenland CHAPTER 7 THE ARCTIC AS A WEAPON OF THE PRESS 7.1 Introduction 7.2 Aspects of Sensationalism 7.2.1 Headlines 7.2.2 Content and Illustration 7.3 The Press Against the Press 7.4 Inaccuracy or Dishonesty? vui CHAPTER 8 THE ARCTIC AND COMMERCIAL JOURNALISM 8.1 Introduction 159 8.2 The Norwegian Ascendancy: Fridtjof Nansen 159 8.3 The Era of Yellow Journalism 163 8.4 The Triumph of Commercial Journalism in England 170 8.4.1 The Innovations of George Newnes 171 8.4.2 Harmswonh Conquers English Journalism 172 8.4.3 Harmsworth's American Connection 175 8.5 The Goals of the Pole: Circulation and Fame 177 8.6 The Scandinavian Successors to Nansen 184 CHAPTER 9 PEARY, COOK, THE NORTH POLE, AND THE PRESS 9.1 Introduction 192 9.2 Robert E.