This Is the Spot for a Commercial

Home , Garry Moore, People TV (Atlanta), Rex Trailer, WCAE, WSVS

AUGUST 8, 1960 THIRTY -FIVE CENTS OA 'TINGäBdVdSMaII siV Raamos.uoN " udV assg aa.o,a aTV llaixsl9

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Station trading: it's already topped $150 million in '60 Page 27 duPont's tv chemistry: corporate image mixed with sell Page 32 How the station manager & his boss evaluate each other Page 54 Profile of a blue -chip salesman in the early days of tv Page 60

This is the spot for a commercial

Albuquerque KFAB Omaha They are at the beach, but they're right within reach of your WIP Philadelphia 1 Atlanta message when you buy Spot Radio. Multiply this listening KPOI Portland 1 Buffalo by millions of sun -worshippers. They'll buy a lot of what you Chicago WJAR Providence WRNL Richmond sell when you use Spot Radio. LA Dallas -Ft. Worth KCRA Sacramento HH Detroit WOAI San Antonio C Houston KFMB San Diego K Little Rock KMA Shenandoah Radio Division IZ Miami KREM Spokane N Milwaukee WGTO .. Tampa -Orlando P. Minneapolis -St. Paul KV00 Tulsa The Original Station IR Norfolk Representative

NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS One Station Reaching The Booming Upper Ohio Valley

wtrf tv #19 IMAGE SERIES Power Valley

Ohio Power men connecting a conductor to a huge insulator on a 345.E volt transmission line, largest operating in the nation today. Latest in this series of super high -voltage lines will cary six times the amount of power transmitted on the standard t 32,Cn volt line, represents a 7 million dollar investment.

More POWER to you, too,' as the super high -voltage network of the American Electric Power Companies' System in the Upper Ohio Valley feeds electricity to consumers in many states. A big factor in the industrial expansion underway here has been the availability of huge blocks of electric power. AEP's Wheeling Electric and Ohio Power employs 2000 people. Power, industry, people; more on Me way... and more reasons why alert advertisers find WTRF -TV's Wheeling Marker worth looking into!

For availabilities, call Bob 316,000 watts N network Ferguson, VP and Gen. Mgr., B 'C color or Needham Smith, Soles Manager, at CEdar 2 -7777. Notional Rep., George P. WHEELING 7, WEST VIRGINIA_ Hollingbery Company.

arkot that's reaching new importance) CHANNEL i Programmi /sods in Baltimo

LEADS in average share of audience! Hooper Index, April -May 1960

LEADS in net unduplicated homes! 6:00 A. M.-6 :00 P. M. cumulative Pulse, Feb. 1960

HIGHEST Metro Average Rating! 6:00 A. M. -6:00 P. M. NSI, April -May 1960

DELIVERS the largest adult audience! Nielsen Adult Listenership Surveys

The QUALITY audience as well as the QUANTITY audience is yours on WCBM Radio in Baltimore! "Balanced Program- ming" makes the all- important difference .. . with direct appeal to the adult audience in this huge market of over 1,700,000 people!

A CBS RADIO AFFILIATE 10,000 Watts on 680 KC Baltimore 13, Maryland

PETERS. GRIFFIN, WOODWARD, usc., Exclusive National Representatives In the Dallas-Ft. Worth market you REACH MORE WITH CHANNEL FOUR . KRLD -TV's net weekly circulation of 578,100* TV Homes is 38,800 more than station B, 62,300 more than station C and 226,700 more than station D.

You SELL more when you REACH more with Channel FOUR

*ARB, June 1960

represented nationally by the Branham Company

THE DALLAS TIMES HERALD STATIONS

Oftedur,ee 4,t Datieu--F-Gt Clyde W. Rembert, President MAXIMUM POWER TV -Twin to KRLD radio 1080, CBS outlet with 50,000 watts.

4 BROADCASTING, August 8, 1960 CLOSED CIRCUITcm

Net to spot Standard Brands, New ley at conventions, taking over on rat- Little Rock odds Despite strong York, which purchased more than $10 ings. language from FCC saying it "ap- million worth of tv (gross time billing) peared" Little Rock 40th for WWJ First radio station to three tv stations last year -about 60% in network had violated Sec. 315 (BROADCASTING, -has observe its 40th anniversary is WWJ adopted new media strategy that will Aug. 1), odds Detroit. Founded by Detroit News in against any further strip away all of its daytime network action by commission 1920, station will celebrate occasion are at least 10-1. sponsorships. Spot billing will be This is prediction of two with luncheon for civic and educational separate com- boosted, with Standard Brands pack- missioners, one of whom voted leaders and other celebrities Aug. 19 for in- ing much of this punch regionally. New quiry of Arkansas stations, at Detroit Statler- Hilton. other against. strategy, which affects all of advertiser's Feeling is that stations operated in best brands in tv, will be carried through by Rep in Miami H -R Television Inc. interests of local viewers by offering its two agencies handling bulk of busi- will become exclusive national repre- candidates in local and state elections ness, J. Walter Thompson and Ted sentative of WLBW -TV Miami when instead of opening sessions of Repub- Bates, both New York. L. B. Wilson Inc. takes over ch. 10 lican convention. facility, Sept. 15, in pursuance of FCC's Oldtimers Campaign delay Radio -tv buying at FCC report that debate decision last month terminating opera- on telegram sent to for presidential candidates is being held KARK -TV, KTHV tion of WPST -TV by National Airlines (TV) and KATY up because of network free -time offers (TV) was one of most subsidiary, Public Service Television spirited discussions to Vice President Nixon and Sen. Ken- in commission his- Inc. Announcement of appointment tory. During 90-minute nedy (see story, page 70). As expressed arguments, was made last week by Charles H. Top - Commissioner John S. by Campaign Assoc. (agency for Re- Cross reportedly miller, president of Wilson company, made an impassioned plea to kill in- publican candidate) : "The way we which also operates WCKY Cincinnati. quiry. Native Arkansan figure it, eight hours of free time from told colleagues that he would each of the networks amounts to 24 Negotiations were in progress last be unable to return home if he voted hours total for the candidates. There's week for purchase or lease of ch. 10 with majority and protested that he is as no sense to make buying plans before facilities from Public Service Television much in favor of fairness as anyone else but we find how this is resolved." Meetings Inc. If negotiations meet dead end, Wil- . . . you folks son promptly will just don't know Ark- will be held this week by Campaign company begin in- ansas politics." Assoc. and for the Democratic party by stallation of equipment and acquisition Spot their agency, Guild, Bascom & Bonfigli. of temporary studios to avoid any break gimmick Spectre of triple -spot- in continuity of ch. 10 service in ting was raised anew- last week when Word may not yet have gotten greater Miami area. giant Gillette Co. quietly pulled off new around but it will be Ruth Jones of I. wrinkle involving its tv commercials. Walter Thompson who will figure prom- Legislative problem Fate of S 1898, In place of previous one -minute spots inently in Nixon's radio -tv campaign omnibus bill amended by House to infor Toni alone, North Adv. reportedly plans. Miss Tones, veteran broadcast me- clude highly controversial provisions sent out two 30- second commercials dia executive, will pop up at Campaign for broadcaster suspensions and fines, each for Toni and Paper Mate sets Assoc. on loan from JWT on about will be charted this week at hearings which, it is felt could subject stations to Aug. 15 when she returns from vaca- before Senate Communications Sub- additional multiple -spotting pressures. tion. She's been designated as execu- committee, chairmanned by John O. Station representatives in Chicago for tive in charge of timebuying for Vice Pastore (D-R.I.). Broadcasters oppose most part rejected bid, advising stations President Nixon. Her opposite number House sanctions as punitive and un- against accepting business. Agency at Guild, Bascom & Bonfigli is veteran necessary. They do not oppose provi- spokesmen acknowledge they've been buyer Reggie Schuebel. sions that would outlaw payola and quiz "talking about it," but disclaimed belief rigging, and would tighten FCC's li- of impropriety while denying they had News troubles All is not serene at censing procedures. They avidly sup- taken any definite action on commer- CBS News Division these days. High - port provisions to clarify sponsor identi- cials. level meetings were held between fication section (317) which has caused Democratic and Republican conven- radio untold On dotted line While "steady flow" most stations anguish, par- of subscribers tions and after GOP conclave because ticularly in handling of phonograph to new NAB Radio Code is reaching of licking network took in ratings on records. Washington headquarters, it's safe guess political conventions coverage (BROAD- that equally new Radio Code CASTING, Aug. 1). How to inject degree What subcommittee, and subsequent- Board will give matter first atten- of showmanship in news and commen- ly Senate, will do at this bobtail session tion at scheduled Aug. 29 meeting. Board tary without detracting from news ob- is problematical, but broadcasters are will have to devise ways of con- verting jectivity and faithful reporting is kernel hopeful of relief from more -restrained NAB member station adherents of CBS Inc.'s internal great debate. Senate legislative body. Legislation, to old Radio Standards (free) to new particularly that portion redefining Sec. code (fees required). It also will face CBS News represents annual outlay 317, would be godsend to some 600 problem of developing recruiting cam- of about $25 million for news and pub- radio stations on temporary license be- paign to bring in non- members, who lic affairs. Return, through sponsor- cause of technical violations of sponsor weren't eligible to old standards but ship, is in neighborhood of $13 -$14 identification section under FCC's rigid can subscribe to new structure. Cliff million. CBS for years had held un- application of regulation last March. Gill, KEZY Anaheim, Calif., will questioned leadership in news field First subcommittee witness on Wednes- have task of setting up effective en- among networks until now with NBC's day will be FCC Chairman Fred W. forcement technique to replace old operation, showcasing Huntley -Brink- Ford. honor system of adherence.

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Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUaucAnON! Ixc., 1735 DeSales St., N W.. Washington 6, D. C. Second -class postage paid at Washington, D. C. CHANNEL 9 The lowest cost television bridge to the Upper Ohio Valley's Five Billion Dollar retail market. The hest of CBS and ABC. Plus Shop- per Topper Merchandising.

John J. Laux, Managing Dir. -AT. 2 -6265 Represented by Avery -Knodel, Inc.

CHANNEL 12 PROWL 28% taller and 29% more powerful. Tells and sells 152,000 TV homes who spend 750 million annually. The best of CBS and ABC. BEST' Plus Shopper Topper Merchandising. D. T. Knight, General Manager - MA 3 -7260 Represented by Avery- Knodel, Inc. FRIENP

CHANNEL 3

More to see on Channel 3 with NBC. Domi- nates the key corners of Tennessee, Georgia

and Alabama where over a million people spend 800 million dollars. The FRIENDLY Group's Harry Burke, General Manager - OX 8 -1505 Represented by H -R

CHANNEL 12 Newest member of the FRIENDLY Group serv-

ing over a million people with 721 million dollars to spend. The best of CBS and ABC Networks.

IN AUGUSTA: Robert E. Metcalfe, Managing Dir. -TA 4 -5432 Robert E. Metcalfe -TA 4-5432 Represented by Avery -Knodel, Inc. IN NEW YORK: Lee Gaynor -OXford 7-0306 Represented Nationally: Avery -Knodel, Inc.

Everybody breaks par with WRDW -TV in Augusta, "Golfing Capital of the World ", where you can tell and sell more than a Million people with 721 million to spend. For Augusta, Georgia's second city, is now one of the nation's top 100 INDUS- TRIAL MARKETS where new industry has invested $110 CHANNEL 12 million dollars in the past 20 months. New facilities of Conti- A captive audience of 150,000 TV homes with nental Can, S. H. Kress, General Electric, Glassine Corp. and Owens -Corning Fiber -Glass have joined the billion dollar a spendable consumer income of almost One Du Pont plant in this rich area where WRDW -TV is your Billion Dollars. The best of NBC and CBS. product's best friend. Plus Shopper Topper Merchandising.

Garrett, General " Roger Manager -MAin 4-7573 Represented by Avery -Knodel, Inc. Member The FRIENDLY Group I n John J. Laux, Exec. Vice- President

6 BROADCASTING, August 8, 1960 WEEK IN BRIEF ONE

Make rate cards mean what they say Broadcasters SHOT should follow the same economic logic in selling time that businessmen are accustomed to following in their other transactions, according to Warner S. Shelly, pres- TAKES ident of N.W. Ayer & Son, Philadelphia. This calls for a price that "can be supported on the basis of reason and fairness for all concerned," he states in this week's ALL MONDAY MEMO. Special deals or rate cutting for a MR. SHELLY favored few, or haggling over rates, don't belong in today's media market, he contends. Page 20. THREE Banner year for station sales seen 1960 is only seven months old but total radio -tv trading already has hit over $150 million. This is better LANSING than all of last year and even of previous peak in 1958. Top station sales boost totals. Page 27. JACKSON Competing dentifrices Crest -fallen A toothpaste brand that's almost BATTLE CREEK exclusively in tv gets unusual endorsement for its decay -preventing properties to the delight of manufacturer Procter & Gamble. Page 28. Six -month tally Tv networks' gross time billing shoots over $336.2 million mark, an 8.9% increase. Page 30. duPont's tv chemistry How to mix the corporate image with a bit of sell and a spoonful of encouragement to the manufacturer or dealer. Page 32. Four -Star's 8- figure business Filing at SEC shows how successful movie stars become even more successful in television. Page 41. How good is a manager? Qualities of good executives are brought out in advanced management seminar conducted at Harvard under NAB auspices. What managers think of their owners is revealed in survey by eminent psychologist. Page 54. A solid play in Michigan's Golden Triangle Sales specialist Erickson A profile of Rod Erickson, a blue -chip sales- stakes you to a lively market-Lansing, man who won his spurs in the growing years of television. Page 60. Jackson and Battle Creek! WILX -TV cracks Another "ex parte" round The FCC exhumes the sixth case in which all three with a city -grade signal and scores charges of off -the -record attempts to influence were made before House big in a lush outstate area ranking 11th in subcommittee; schedules rehearing of Jacksonville, Fla., ch. 12 grant. retail sales* -26th in TV households * *. Page 65. Your play -call Venard, Rintoul & Mc- Arkansas politics Two of three Little Rock tv stations explain to Connell, Inc. instead FCC why they carried local and state Democratic office- seekers SRDS Consumer Market Data of network coverage of first sessions of Republican convention from "Television Age 100 Top Markets - 11/30/59 Chicago. Page 65. Tv debates sponsorship? CBS turns down overtures by advertiser to sponsor proposed tv debates by presidential nominees; ABC, NBC noncommittal. Page 70. Payola bill pitches Broadcasters to continue opposition to license suspensions and fines in Harris bill before Pastore unit in Senate. Page 71. A knock on Senate door ABC asks permission for tv and radio coverage of Senate session. Page 72.

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 27 BROADCAST ADVERTISING 28 THE MEDIA 52 BUSINESS BRIEFLY 37 MONDAY MEMO 20 CHANGING HANDS 62 OPEN MIKE 22 LANSING CLOSED CIRCUIT 5 OUR RESPECTS 101 DATEBOOK 14 PROGRAMMING 41 JACKSON EDITORIAL PAGE 102 WEEK'S HEADLINERS 10 0 )11-1 BATTLE CREEK FANFARE 76 CHANNEL 10 FATES 8 FORTUNES 81 FOR THE RECORD 87 EQUIPMENT 8, ENGINEERING 50 SERVING MICHIGAN'S GOVERNMENT 65 INTERNATIONAL 80 GOLDEN TRIANGLE Associated with WILS- Lansing /WPON - Pontiac

BROADCASTING, August 8, 1960 7 A large point... More advertisers buy kMtv than any other Omaha station, because kMtv lowers cost per thousand by selling two markets, Omaha and Lincoln. In Omaha, kMtv leads day and night in Homes Reached and Metro Ratings. In Lincoln, kMtv leads in 105 quarter hours while the other Omaha stations combined lead in only 26. j Check Rorabaugh. Check Nielsen. Check A RB... Then make it a point i to call Ed Petry for the best Omaha buy you've ever made... KMTV 3: exclusive NBC for Omaha - Lincoln! 9 AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 27 WBC ing was held last June in Philadelphia ASKS TRANSFER HEARING before Hearing Examiner Horace Stern (BROADCASTING, June 20). His initial Pleading filed at FCC in four -station deal decision is expected within next few weeks. Rehearing was ordered follow- Westinghouse Broadcasting Co. filed it reluctantly agreed to trade its Phila- ing testimony of improper contacts with formal pleading with FCC Friday delphia stations for NBC outlets in commissioners before House Legislative (Aug. 5) asking that public hearing be Cleveland under threat of loss of Phila- Oversight Subcommittee. held on NBC acquisition and /or dis- delphia affiliation. posal of station properties in Philadel- Under Justice Dept. consent decree, phia, Boston, Washington and San NBC since has been required to divest Timex hears bids Francisco. Involved is exchange of its Philadelphia stations. After decree, NBC's WRCV -AM -TV Philadelphia for WBC said network expressed interest in for $3 million budget RKO General's WNAC- AM -FM -TV Westinghouse stations in Boston, San Television advertiser The United Boston; RKO General purchase of Francisco and Pittsburgh (KDKA -AM- States Time Corp. (Timex watches), WRC- AM -FM -TV Washington for TV). Westinghouse, in turn, was re- N.Y., had not yet selected agency $11.5 million from NBC, and network's buffed in offer to re -trade Philadelphia Friday (Aug. 5) to handle its total es- acquisition of independent KTVU (TV) and Cleveland stations with NBC. timated budget of $3 million. Timex San Francisco for $7 million from San Friday petition maintained that situation as read over weekend: Ad- Francisco -Oakland Tv Inc. KRON -TV San Francisco also would vertiser had listened to solicitations, Westinghouse, which owns WBZ -TV lose NBC affiliation and stations in that with Doyle Dane Bernbach said to be Boston (NBC affiliate) and KPIX (TV) city and Boston would be forever barred front runner. Agency said Friday it had San Francisco (CBS affiliate), among from competitive bidding for NBC tie. not received notification from Timex, others, said NBC had given assurances Among other issues, Westinghouse ask- while Timex officials refused comment. that it did not plan to purchase Boston ed FCC to determine manner in which Doner & Peck, N.Y., has been servic- station, which would cause WBZ -TV FCC obtained RKO General's agree- ing Timex which has been heavy in tv to lose "valuable" NBC affiliation. ment to transfers and trafficking in specials (including such name talent as Promise came in 1954, WBC said, when licenses and construction permits. Jerry Lewis, Frank Sinatra and Louis Jourdan) and has slated two specials for fall on CBS-TV which will star Red Biscayne Tv findings possible example of disregard ..." for Skelton. Timex in late April moved in established rules, did not give eviden- with rare half -million- dollar spot tele- attacked in replies tiary facts for conclusions and omitted vision purchase to tie in with network specific record citations. efforts. (That campaign covers two-week periods this month and last June.) Three parties in Miami ch. 7 ex Biscayne, which operates ch. 7 parte rehearing attacked proposed find- WCKT (TV) Miami, and general coun- ings of Biscayne Tv Corp., winner of sel did not file replies. Special rehear- CBS radio affiliates original grant, in reply comments filed Friday (Aug. 5) with FCC. East Coast plan to be reviewed Tv Corp. said Biscayne findings (BROAD- Goodies galore Three advanced by CBS CASTING, Aug. 1) "are notable for ad- -point plan verse implications and innuendoes nice- Program balance works both Radio Affiliates Board's executive corn - mittee for changes in network's opera- ly contrived through the use of prejudi- ways -at least that's attitude taken cial adverbs, the use of alleged facts by one major tv station in situa- tional format (CLOSED CIRCUIT, Aug. not of record and the juxtaposition of tion that came to light last week. 1) will be considered by full affiliates inapposite evidence." It reportedly refused to clear for board and top network officials today and tomorrow (Aug. 8 -9) at Ponte Vedra South Florida Tv Corp. said Biscayne NBC -TV's color production "Don Giovanni" last April 10 on Beach, Fla. Plan would (1) inaugurate submission is "so grossly inaccurate as to 10- minute newscasts on hour, with ap- call for correction ...," using examples grounds that, in effect, network's schedule that day was so loaded proximately first half of each to be of pure conclusion, speculation and sold by network, rest by affiliates; (2) conjecture. Sunbeam, only applicant with quality programming that 21/2 hours of opera on top of every- addition of five -minute newscasts on found "pure" of improper pressures in half -hour, to be sold by network; (3) FCC general counsel's proposed findings thing else would be too much. NBC had offered, among other abandonment of daytime serials. (BROADCASTING, July 25), charged ".. . things, half-hour Time: Present CBS Radio may or may not submit record references of Biscayne do not alternative proposals. Whatever is support contrary, self -serving character- with Chet Huntley; hour of Championship Golf; Meet the agreed upon by board and network izations such as those that Biscayne's will then be submitted to all affiliates ex parte activities were `customary' or Press; 90- minute "Cradle Song" on Hallmark Hall of Fame and for discussion and vote at their annual `casual'... . hour -long Andrew Carnegie biog- convention Sept. 28 -29. As chairman East Coast, and to lesser degree South raphy on Our American Heritage. of both affiliates board and its execu- Florida, also hit findings of FCC gen- To even things up, awed broad- tive committee, John S. Hayes of eral counsel unsupported in as being caster reportedly substituted syn- Washington Post stations will head sta- East Coast official record. said commis- dicated films for "Don Giovanni." tion group at Ponte Vedra; network sion filing "represents the most extreme will be represented by Arthur Hull

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Hayes, president; James M. Seward, people servicing 35 local, regional and At weekend, it was reported under con- executive vice president, and William A. national accounts. trol and he was resting comfortably. Schudt Jr., station relations vice presi- Other officers: John W. Pauling, ex- dent. ecutive vice president; Elizabeth Beene, secretary -treasurer; Ott Horn, vice SEG contract president; Robert McGuirk and Hal Hoeck named aide Abernathy, account executives; Jim Screen Extras Guild Friday agreed to four -year contract with Alliance Tele- Appointment of Gerald A. Hoeck, Ogilvie, creative director; Ben January, of vision and Assn. vice president-tv director of Miller, media director; Fred Linn, art director; Film Producers of Motion Picture Producers, covering the- McKay, Hoeck, & Hartung Inc., Seattle Tom Odum, production manager; Betty atrical films, tv films and film commer- agency, as special communications con- McCoy, marketing and research direc- cials. for increase sultant to Democratic National Com- tor. Contract calls at minimum 10% two mittee for presidential campaign has scale of for years, retroactive to June 1, 1960, and addi- been disclosed by Sen. Henry Jackson MBS invites nominees (D- Wash.), committee chairman. Mr. tional 5% for last two years of contract. Hoeck, who handles Bardahl Interna- Mutual officially invited major -party Employers will contribute $50,000 for establishment health tional account (lubricant additives) is presidential nominees Friday to appear of and welfare fund and will close personal friend of Sen. Jackson together on its facilities during forth- support it on plan equiva- to and advised him in campaign for Sen- coming political campaign. In invita- lent that of Screen Actors Guild. Ex- will ate. He assumes duties in Washington tions to Vice President Richard M. tras also receive increase of $1.20 headquarters this week. Nixon and Sen. John F. Kennedy, per day or 15 cents per hour from Stephen J. McCormick, MBS news and April 2, 1959, when the previous con- Sanders Adv. Agency Washington operations vice president, tract went into effect, to Oct. 1, 1959. "face -to forum or in Dallas recommended -face merger discussion format" but said offer was Business briefly Consolidation of Clarke, Dunagan & not limited to this style of presentation. Huffhines agency, Dallas, into Sanders Testing twenties Radio stalwart Adv. Agency there announced by J.M. Cities Service Co. will try more tv (it Sanders, president. CD &H President C. Kobak recuperating has some news shows) next month when C. Huffhines becomes vice president in Edgar Kobak, veteran advertising it starts 13 -week tests in five midwest charge of Sanders plans board. CD&H consultant and former president of Mu- markets. Schedules call for dozen 20- force moves to Sanders Bldg., 5531 tual, was at Roosevelt Hospital, New second spots weekly. Agency: Ellington. Yale Blvd. Agency staff will include 35 York, last week for treatment of ulcer. & Co., N.Y.

WEEK'S HEADLINERS __ __

Oliver Barbour, vp in charge of tv director he was successively manager and administrator of programming at Benton & Bowles, has re- labor relations. Mr. Fuchs transferred to NBC in 1955 signed from agency effective in fall after from RCA where he had been personnel manager for RCA start of new tv season. Mr. Barbour joined Victor Div. in Cannonsburg, Pa., and earlier employment- Benton & Bowles as producer- director 13 records and wage -salary administration manager. He joined years ago, became director of radio pro- RCA in 1949. gramming in 1953, and subsequently director of tv -radio programming and was Arthur C. Elliot, eastern sales manager elected vp. Year ago when Thomas J. of CBS Tv Spot Sales, will join Harrington, MR. BARBOUR McDermott, senior vp in charge of tv- Righter & Parsons, tv rep firm, effective radio, resigned to join Four Star Films, Mr. Barbour moved Aug. 15, also as eastern sales manager. up to take charge of tv programming. Mr. Elliot, formerly with DuMont Tele- vision Network, moved to CBS Tv Spot Norman Boggs, vp of RKO General and vp- general Sales, New York, in 1952. In June 1956 manager of KHJ Los Angeles, resigns to become president, he transferred to Chicago as midwestern part-owner and general manager of Buckley-Jaeger Broad- sales manager and in 1958 returned to casting Corp. of California, which has just received approval MR. ELLIOT New York as eastern sales manager. His of its purchase of KGIL San Fernando, Calif. (BROADCAST - move to HR &P is construed as marking end of plan under ING, July 25). Prior to joining RKO -Don Lee organization which new rep firm would have been set up under his di- in 1951 he was executive at WMCA New York, WLOL rection with certain CBS -TV affiliates, currently represented Minneapolis and WGN Chicago. by CBS Tv Spot Sales, as clients (CLOSED CIRCUIT, July 25). This plan stemmed from FCC's order that networks George H. Fuchs, NBC's director of labor relations since discontinue representing stations which they do not own - March 1958, elected vp, labor relations. Before becoming order which CBS, unlike NBC, is not opposing.

FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES

10 BROADCASTING, August 8, 1960 SEE THESE STARS:

BILLY CANNON CHARLEY FLOWERS BOB WHITE RON BURTON BOB YATES RICHIE LUCAS TOMMY O'CONNELL JIM SWINK CHRIS BURFORD

MARVIN TERRELL RON BEAGLE PAUL LARSON CHARLIE POWELL FRANK TRIPUCKA BOB STRANSKY TOM DIMITROFF BLANCHE MARTIN

Boston Patriots Houston Oilers Dallas Texans New York Titans SEE THESE TEAMS PLAY: Buffalo Bills Los Angeles Chargers Denver Bronchos Oakland Raiders

ALL AMERICAN FOOTBALL A spectacular 30 minutes of the best in professional football on film from every game played by the AMERICAN FOOTBALL LEAGUE AVAILABILITY: Tuesday through Friday, following each week -end schedule September 6 through the New Year's Day Championship

18 Thrill- Packed Weeks Produced by: TV News Service, 1416 Commerce Street, Dallas 1, Texas

WIRE . . . . PHONE . . . . WRITE

Midwestern and Eastern Markets represented by S&W Productions TV Marketeers, Inc. 211 North Ervay Building 550 Fifth Avenue, Suite 1121 Suite 619 Dallas 1, Texas New York 36, New York Ed Simmel Wynn Nathan, President Phone: RI 7 -0552 Phone: JU 6 -5363

BROADCASTING, August 8, 1960 11 LAFAYETTE, LOUISIANA Which I-.

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7/15/60 a/s/a9 8/g/59 1/I/60 4/15/Go 7/1/e0 The prevailing trade winds today all point steadily in one direction: die wind b lwing? to Headley -Reed.

Ten leading television operators, from coast -to- coast, have joined us in the past year.

If you, too, are seeking the best climate for growth, keep a weather -eye on:

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NEW YORK PHILADELPHIA CHICAGO LOS ANGELES SAN FRANCISCO ATLANTA ST. LOUIS DALLAS KBIG RADIO SPECIAL

A CALENDAR OF MEETINGS AND EVENTS CHOICE CONSUMERS IN BROADCASTING AND RELATED FIELDS ( *Indicates first or revised listing)

AUGUST Aug. 7 -9- Georgia Assn. of Broadcasters annual meeting and election of officers. Jekyll Island, Ga. Aug. 11- Southern California Broadcasters Assn. luncheon at Hollywood Knickerbocker. Dean Johnson of O'Melveny & Myers, Los Angeles law firm, will report on the successful fight to exempt broadcasters from the city gross receipts tax. Aug. 12- 13- Arkansas Broadcasters Assn., fall meeting. Hotel Marion, Little Rock. Rep. Oren Har- ris (D -Ark.) will speak. *Aug. 14 -20- Broadcast Responsibility Seminar. Among participants will be Louis Hausman, director of Television Information Office; A. Louis Read, vice president and general manager of WDSU- AM -FM -TV New Orleans, and Richard Salant, CBS vice president. Syracuse U., Syra- cuse, N.Y. Aug. 19 -20 -Texas AP Broadcasters Assn. Baker Hotel, Mineral Wells. Aug. 21 -23 -South Carolina Broadcasters Assn. summer meeting. Holiday Inn Motel, Myrtle Beach. Aug. 22- 26- National Catholic Communications Seminar, Manhattan College, New York. Held under the auspices of the National Catholic Wel- fare Conference. Aug. 23-26--Western Electronic Show & Con- vention, Memorial Sports Arena, Los Angeles. Rear Admiral Joseph A. Jaap, director of development programs, Office of the Chief of Naval Operations, will speak at all- industry luncheon Aug. 26 at Statler-Hilton Hotel. 'Aug. 24- Northeast Radio Network annual af- liates meeting. Statler Club, Cornell U. campus, Ithaca, N.Y. Aug. 26 -27- Oklahoma Broadcasters' Assn. West- ern Hill Lodge, Wagoner. Aug. 29 -NAB Radio Code Review Board, NAB headquarters, Washington, D.C. Aug. 29 -Sept. 2- American Bar Assn. annual convention, Statier- Hilton Hotel, Washington, D.C. President Eisenhower will address opening session, 2 p.m. Aug. 29 at Sheraton -Park Hotel.

SEPTEMBER Sept. 1- Comments due on FCC proposal to add additional vhf channels to several principal markets through reduced mileage separations. Also Super market bargain! KBIG's "FRESH AIR" programming produces a under consideration are new engineering curves for use in plotting assignments. This is continu- high -income, receptive audience in Metropolitan Los Angeles at this fabu- ance of June 20 deadline. Reply comments now due Sept. 16. (Dockets 13340 and 13374.) lously low cost *... plus San Diego, San Bernardino, Sept. 2- 4-West Virginia Broadcasters' Assn. Santa Barbara and 225 annual fall meeting. The Greenbrier, White Sulpher other Southern California markets absolutely free! Instant Springs. proof available. Sept. 12 -15- Premium Advertising Assn. of America. Hotel Astor, New York. *Cumulative Pulse, Feb. 1960 Sept. 12 -13 -Radio Advertising Bureau course (in eight cities) on better radio station management. Starved Rock Lodge, Utica, N.Y. Sept. 15- Southern California Broadcasters Assn. Radio Catalina 740 kc luncheon at Hollywood Knickerbocker. Cunning- /10,000 watts ham & Walsh executives will discuss radio problems. Sept. 15- 16- Public Utilities Advertising Assn. John Poole Broadcasting Co., Inc. Region 5 meeting. Tampa Terrace Hotel, Tampa, Fla. 6540 Sunset Blvd., Los Angeles 28, H011ywood 3-3205 Sept. 15 -16 -Radio Advertising Bureau course

National Representative: Weed Radio Corp. BROADCASTING, August 8, 1960 `DRUMMERS "* SESAC'S production aids, themes, and HERE IS WNAT ales starters are hard -hitting, versatile, sales building 3unds. `DDRUMMERS "* include station promotions, STATIONS SAY ABOUT 3mmercials, weather, time, themes, news and sports. SESAC's "DRUMMERS"*

e have S'1they.. are superb!" 'he big band sound, the fine vocal group, and the excellent arrangements give our station a new sound . . WORM, Savannah, Tennessee

'here are many jingles in circulation today. fact, it has reached the point of saturation in some cases, becoming an annoyance instead of á boon. ith this in 'mind, I must admit I was surprised to see a quality organization like SESAC attempt to mass educe a `jingle for all.' ith a skeptical eye, I auditioned the disc, believing that the only way to obtain quality jingles for.our station tuld be to record them ourselves.

to impression your ' "DRUMMERS " *, Themes, and Production Aids' (PA-101/102) left has caused me to ite this letter. e material and performance definitely meets the quality reputation of SESAC." WREB, Holyoke, Massachusetts

'e ... were so pleased with the new "DRUMMERS "* that T .vantc+rl to write and say thanks. have used similar material from several different firms, but without doubt this is the best overall produc- 1, and by far the best quality we have ever programmed." WJAY, Mullins, South Carolina

package containing one "DRUMMERS "* album (20 cuts of sales starters, station promotions, weather, news and time signals) plus 10 SESAC RECORDINGS* LP's featuring top artists from major record labels, superbly produced on Hi -Fi albums. To order fill in coupon below and mail to SESAC.

lernen: Date e enter my order for a SESAC "DRUMMERS "* Package at $63.00 (1 "MUMMERS" n and 10 LP's of music). Name leek for full amount enclosed (SESAC will pay for shipping and handling) Call Letters II me within 15 days of shipment. (FOB, New York City) k your choice of 10 LP albums: Title ells Magic Jose Melis Big Band Sound Elliot Lawrence termezzo Alfredo Antonini On a Holiday Cruise Lloyd London Address :lvet Voices Anita Kerr Singers Music -Moonlight Rendezvous Bill Snyder Campagne & Candlelight Bill Snyder The Amazing Chet Atkins Atkins -Kerr Singers City oonlight & Starlight Richard Maltby In a Whimsical Mood Nathaniel Shilkret any Sided Maltby Richard Maltby Enchantment Marco Rizo Zone State_ inds on Velvet Elliot Lawrence Why Not? Barbara Carroll Trio lington Moods Duke Ellington Marching Thru Dixieland Bourbon St. Barons Additional "DRUMMERS" (up to three) avail- le Fourth Herd Woody Herman School Colors All American Band able at $35.00 each. Additional LP albums at editerranean Rendezvous Alfredo Antonini Bradley -Jazz Octet, Vol. 3 Will Bradley $2.80 each. 'Trademarks

SAC RECORDINGS' THE COLISEUV TOWER 10 COLUVBUS CIRCLE N . 19, N Y. (in eight cities) on better radio station management. Lincoln Lodge, Columbus, Ohio. Sept. 16-18 -UPI Minnesota Broadcasters fall meeting. Sawbill Lodge, Tofte, Minn. COVER the RICH Sept. 18- 20- Louisiana Assn. of Broadcasters convention. Sheraton -Charles Hotel, N ew Orleans. °Sept. 18 -21 -Assn. Canadienne Radio Television Francaise annual meeting. Alpine Inn, Ste. Mar- guerite, Que. Among the speakers will be Dr. Andrew Stewart, chairman of the Board of Broad- SIOUX EMPIRE with cast Governors, and Murray Brown, CFPL -AM- FM-TV, president of the Canadian Assn. of Broadcasters. Sept. 19 -20 -Radio Advertising Bureau course (in eight cities) on better radio station management. Pocono Manor Inn, Pocono Manor, Pa. the SIOUX NETWORK Sept. 19- 21- Institute of Radio Engineers national symposium on space electronics and tele- metry, Shoreham Hotel, Washington. Sept. 22-AP Michigan Broadcasters meeting. Command attention . . com- St. Clair Inn, St. Clair, Mich. mand sales ... in the rich Sioux Sept. 22- 24- Advertising Federation of America Empire Farm Market . . . where Tenth District convention. Little Rock, Ark. you reach 1,109,000 buyers in more Sept. 22- 24- Michigan Assn. of Broadcasters fall than 220,000 television households convention. St. Clair Inn, St. Clair, Mich. -without duplication of Sioux City Sept. 23-FCC has scheduled oral argument on (Iowa) stations. Buy the General 23 applications for extension of time to con- Kommand KSOO -TV, struct uhf tv stations, pursuant to hearing order stations- of June 11. For list of stations see FOR THE Sioux Falls, S. Dak ... KORN -TV RECORD, Aug. 1 issue. Mitchell, S. Dak . KCMT Sept. 23- 24- Institute of Radio Engineers, Pro- Television, Alexandria, Minn. fessional Group on Broadcasting sponsors 10th annual broadcasting symposium. Willard Hotel, Washington, D.C. ONE BUY Gets You RICH Sept. 26 -27 -Radio Advertising Bureau course This Farm Market! (in eight cities) on better radio station manage- The Sioux Empire is the "big income" farm area over ment. Williamsburg Inn, Williamsburg, Va. -way °Sept. 26 -30 -Board of Broadcast Governors one billion dollars annually ($1,164,655,600 to be exact) .. . meeting at Ottawa, Ont., for hearing of station where CSI per household figures out at $4,862. And you can applications. Sept. 28 -Assn. of National Advertisers workshop reach this market with one order ... cover the heartland of the on advertising management. Ambassador Hotel, Sioux Empire with KSOO -TV ... the rich southeast portion Chicago. of great country with Sept. 28-29 -CBS Radio Affiliates Assn. annual the Empire's corn KORN -TV ... and convention. Waldorf- Astoria Hotel, N.Y. the lush dairyland with KCMT! Sept. 29 -30 -Radio Advertising Bureau course (in eight cities) on better radio station man- Command the market ... agement. Diplomat Hotel, Hollywood, Fla. Command the audience, with the AWRT Conferences Sept. 16 -18- American Women in Radio & Television board of directors meeting. SIOUX EMPIRE NETWORK Statler -Hilton Hotel, Washington, D.C. Sept. 23 -25 -AWRT southwest area conference. Skirvin Hotel, Oklahoma City. KS00 -TV, Sioux Falls, S. Dak. NBC Channel 13 Sept. 30 -Oct. 2-AWRT southern area Music City, USA conference, Andrew Jack- KCMT, Alexandria, Minn. NBC Channel 7 son Hotel, Nashville, Tenn. Sept. 30-Oct. 2 -AWRT New England con- KORN -TV, Mitchell, S. Dak. NBC Channel 5 ference. Springfield, Mass. Oct. 7- 8-AWRT Heart of America conference. Chase Hotel, St. Louis. Represented nationally by Avery- Knodel Inc. Nov. 4-6--AWRT Pennsylvania conference. Minneapolis, Minn., Harry Hyett, FEderal 9 -7179 Harrisburg, Pa.

AAAA Conventions Oct. 13 -14- American Association of Ad- BROADCASTING vertising Agencies, central region annual S THE BVSINESSWEEKLV OF TELEVISION AND RADIO meeting. Ambassador West Hotel, Chicago. 1735 DeSales St., N. W. Washington 6, D. C. Oct. 16 -19 -AAAA, western region annual convention. Hotel del Coronado, Coronado, NEW SUBSCRIPTION ORDER Calif. Nov. 2 -3 -AAAA, eastern region annual Please start my subscription immediately for- conference. Biltmore Hotel, New York. D 52 weekly issues of BROADCASTING S 7.00 Nov. 30 -AAAA, east central region annual meeting. Statler Hilton Hotel, Detroit. 52 weekly issues and Yearbook Number 11.00 m Payment attached Please Bill 0 i NAB Fall Conferences cr name title /position Oct. 13- 14- Biltmore Hotel, Atlanta Oct. 18 -19- Sheraton -Dallas, Dallas ó company name i Oct. 20 -21 -Mark Hopkins, San Francisco z Oct. 24-25- Denver -Hilton, Denver address " Oct. 27- 28- Fontenelle, Omaha, Neb. Ó Nov. 14- 15- Statler Hilton, Washington city zone state Nov. 21 -22- Edgewater Beach, Chicago Send to home address - - Nov. 28- 29- Biltmore Hotel, New York

16 (DATEBOOK) BROADCASTING, August 8, 1960 IN BOBSLEDDING A four man team headed by Captain Fiske is the PACESETTER It covered 5 miles in 3 minutes, 20.5 seconds

IS CINCINNATI'S PACESETTER RADIO STATION

Northwest Orient Airlines used only WSAI in Cincinnati to promote a Hawaiian tour. Says Donald Kimel, Area Sales Representative for Northwest: This is the most successful radio tour ever generated from the area. I think it is significant that your station was able to generate over $20,000 worth of business for us with just two one -minute spots a day for two months in the Jack Reynolds show. No other advertising media were used on this tour." In Pro- motion . .. in Productivity . . . WSAI is The PACESETTER Station in Cincinnati.

Represented Nationally by GILL - PERNA New York, Chicago, Los Angeles, San Francisco, Boston, Detroit, Atlanta THE CONSOLIDATED SUN RAY STATIONS WSAI - Cincinnati; WPEN - Philadelphia; WALT -Tampa

BROADCASTING, August 8, 1960 17 DEMOCRATIC CONVENTION

JULY 11 JULY 12 JULY 13 JULY 14 JULY 15 NBC 50% 42% 53% 48% 45% NET 2 37 4 32 34 '9

more andmore and more people watch the news 01 dag dazyafter dug...after

REPUBLICAN CONVENTION

NINE DAY JULY 25 JULY 26 JULY 27 JULY 28 AVERAGE 49% 50% 53% 52% 50% 38 '36 32 35 35

V.BC than on any other network SOURCE: ARBITRON NATIONAL, 3NETWORK SHARE OF U. S. AUDIENCE, ALL MEASURED TIME PERIODS. MONDAY MEMO iron, WARNER S. SHELLY, president, N.W. Aver & Son, Philadelphia Make rate cards mean what they say Not many people active in television That broadcast is "right" in a good transactions. What we seek is a price and radio today have long enough many cases is proved by the fact that that can be supported on the basis of memories to recall that the advertising television and radio account for more reason and fairness for all concerned. agency, as originally conceived, owed than 40% of our billings, and we ex- With regard to spot radio, the ideal its primary allegiance to the media, not pect this proportion to increase. way to achieve this, of course, would the advertiser. It bought space at bulk When our analysis indicates that be through universal adoption of single rates and sold it to advertisers at what- television, or radio, or both can do a rate cards. However, since this is not ever the traffic would bear. The divi- job for a client, we want to be able to practical at present, we are urging the sion of functions between the adver- recommend them without having to adoption of standard definitions of na- tiser- oriented agency and the media- overcome objections that have nothing tional, regional, local and retail rates oriented representative occurred long to do with actual sales effectiveness of that would be applicable across the before broadcasting was born. the media, but often stem from rate board. It should not be necessary for When the present pattern of the ad- structures or selling practices which agencies to send buyers into the field vertising agency business was conceived don't make sense to businessmen. to find out what each station's rate card by Francis Wayland Ayer, the Ameri- Above all, we want to be certain that really means. can economy was growing perhaps even our clients will obtain not only rates We are convinced that the familiar more rapidly than it is today. New that are fair but the same rates as method of bringing advertisers and advertisers were cropping up across the everybody else in their respective cate- media together through agencies and country and new media were emerging gories. representatives is sound and should be to meet their needs. The pattern that Summer Rates Therefore, when we continued. There is economic waste in developed of bringing advertisers and raise questions about summer televi- any other method. media together through agencies (and sion rates and spot radio rates, as our When an agency such as ours raises later, representatives) worked well in media department has been doing in questions about rates, broadcasters can those times and continued to work rea- recent months, we actually are trying assume that there is concern about the sonably well into the age of television. to put the business of television and ra- matter among a considerable number Now, however, these relationships dio on a firmer foundation. We are of their ultimate customers. In other are somewhat clouded by controversy. suggesting merely that the pricing meth- industries, when serious questions about A casual reader of the advertising and ods of broadcast media should apply the pricing come up at any point in the broadcasting trade press in the last few same economic logic that businessmen chain of distribution, the suppliers are years might even jump to the conclu- are accustomed to following in other quick to investigate and take action. sion that the agencies and the broad- Service Demands To make one cast media are locked in economic com- final analogy with conventional indus- bat. This would be an inaccurate con- tries, it usually is true that the more clusion, of course, and I think the con- complicated the product, the more serv- ditions which could give rise to it are ice is required in selling it. The 10 or both unfortunate and unnecessary. 20 or 60- second spot is an extremely Fundamentals As a first step toward complicated piece of merchandise, af- restoring normal relationships among fected as it is by the time of day, ad- advértisers, agencies, representatives jacencies, the station's programming and broadcast media, perhaps we should and the many other variables that make re-examine some basic principles of the broadcast interesting. This suggests advertising business as we know it to- that the services provided by station day. The modern agency must represent representatives is vital to the proper the advertiser. This fact is so important functioning of broadcast media. that we place it first in our formal However, service is the first thing to statement of the policies of N. W. Ayer suffer when profit margins are shaved Sc Son. We work for the advertiser. or when the provider of service finds However, in later sections of our policy his existence threatened. In addition statement we also acknowledge our to creating conditions that agencies find common interests with and dependence intolerable, the present chaos in spot on strong, independent advertising radio rates is putting pressure against media. the representatives that in the long run In working for the advertiser, our can lead only to a decline in their abil- purpose is to render the best possible ity to serve agencies and advertisers. service in all areas of advertising, and Neither the representative nor the purchase of broadcast time is one of agency can discuss a buy intelligently great importance. We are not known, when both are aware that off-rate -card and do not want to be known as a deals may be made without their knowl- "television" agency, or a "radio" Warner S. Shelly joined Ayer in 1923, edge. agency, or a "print" agency, or any worked up through several departments We believe that a rate card should other specialized kind of agency. We to become vp and manager of client mean precisely what it says, and should recommend media to each of our clients service in New York office in 1938 and have the same meaning for all adver- in whatever combination our research, president and director in 1951. In aver- tisers of a like nature. Bargaining over knowledge and experience indicates is age year he travels about 50,000 miles rates is as old fashioned as the crystal right for that particular advertiser. by plane visiting N. W. Ayer's clients. set.

20 BROADCASTING, August 8, 1960 A1&,v 7ráv7-a OEP ... rxáTWv

To us, Time and Integrity are two of the most "Time accomplishes everything ", the philosopher precious things we have. Yet, to us, there is a differ- says. In the Maryland Market, our Time and Integ- ence between them: Time is not really ours, but our rity can help you accomplish your honest purpose. Integrity is.. Time passes, our Integrity remains constant. Time is for sale, our Integrity is not. To You, our Time and Integrity are precious, also; but WBAL -TV BALTIMORE the difference is that they are integrated in effect. NBC Affiliate /Channe111 /Associated with WBAL-Radio 1090 They must be, and are, one and the same Truth. Nationally represented by ZOO Edward Petry & Co., Inc.

'TIME ACCOMPLISHES EVERYTHING ... Plato BROADCASTING, August 8, 1960 21 OPEN MIKE®

Case for program freedom Ever Have The Fee ling That EDITOR: Your Little Rock editorial [page 112, Aug. 1] is great -should be must reading for every broadcaster and Someone Is WATCHING You? congressman and convention politicians who talk about our freedoms. Frank Stanton, President, CBS Inc., New York. Triple- decker EDITOR: One good editorial per week is a fine record and you achieve it pretty generally. I can't help but pay you extra compliments for three in one week. I have reference to your page 106 of the July 18 issue -very good indeed. Payson Hall, President, Mere- dith Broadcasting Co., Des Moines, Iowa. Dialing for the score

EDITOR: In the August 1 edition of BROADCASTING (page 96), I notice you make mention of a "Dial -A- News" operation at WERE Cleveland. Perhaps you have not heard of KQV's "Dial -A- Score." We have had this similar service to Pittsburghers in operation for more than nine months. We have 40 incoming lines, operating 24 hours a day, 7 days a week. Each hour, sports information and scores are updated by our news staff and sports department so that "Dial -A- Score" is a constant source to Pittsburghers for the latest sports news. When the Pittsburgh Pirates are playing, inning by inning scores are available on "Dial -A- Score." The KQV "Dial -A- Score" is spon- WE Have It ALL THE TIME sored by the Duquesne Brewing Co. At the conclusion of the scores and infor- And both "Dr. *Nielsen" and "Dr. *ARB" mation, a short message is delivered for the brewery. say it's not a psychosis, but a FACT! During the month of July, over 261,- 000 calls were registered to 'Dial -A- We're being watched seven days Score." After checking with Pennsyl- vania Bell Telephone Company, we a week by the MAJORITY of TV found that this is more than half of the unit installations in the Pittsburgh dial- viewers in the rich Rochester, ing area. Dick Drury, Program Di- rector, KQV Pittsburgh. New York, area! - By folks who WBC did it alone can afford to BUY your product! EDITOR: REGARDING "OPEN MIKE" AUG. 1 AND TO SET THE RECORD STRAIGHT *Nielsen Survey, April 10, 1960 *ARB Report, March, 1960 Rochester Metropolitan Area. Rochester Metropolitan Area. BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular is- 10 sues per copy; Yearbook Number $4.00 CHANNEL 35* ROCHESTER, N. Y. per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- (WVET -TV WHEC -TV) tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both EVERETT-Mc KINNEY, INC. THE BOLLING CO. INC. old and new addresses.

22 BROADCASTING, August 8, 1960 WPEN RADIO MAKES THINGS HAPPEN IN PHILADELPHIA

As Part of Our Continuing Efforts in Community Service

Richardson Dilworth, Mayor of Philadelphia (center) and a group of dis- typen tinguished citizens comprised the Board of Judges. awatÒs four cofleqe A general view of the audience at the WPEN "Teenage Salute Award Dinner" schoLwsh i ps WPEN awards four college scholar- ships each year to students throughout the Philadelphia area, selected in cooperation with WPEN, by the Mayor and Superintendents of the Public and Parochial School Sys- tems. Education is our responsibility -and it is also good business. In Public Service ... In Sales ... And In Exciting Listening, WPEN Makes WPEN Things Happen In Philadelphia. P H I L A D E L P H I A

Represented Nationally by GILL -PERNA New York, Chicago, Los Angeles, San Francisco, Boston, Detroit, Atlanta

THE CONSOLIDATED SUN RAY STATIONS WPEN -Philadelphia; WSAI- Cincinnati; WALT -Tampa

BROADCASTING, August 8, 1960 23 BRAND -NEW: BROADCASTING PUBLICATIONS INC. FOR OUR GOOD FRIENDS WESTINGHOUSE PRESIDENT Sol Taishoff BROADCASTING CO., THEIR COVERAGE OF Out of the thousands of VICE PRESIDENT Maury Long DEMOCRATIC CONVENTION WAS EN- VICE PRESIDENT Edwin H. James SATURDAY EVENING POST SECRETARY H. H. Tash TIRELY INDEPENDENT OF KMPC. . . TREASURER B T. Taishoff BOB FORWARD, VICE PRESIDENT IN stories read and loved by millions COMPTROLLER Irving C. Miller ASST. SEC.-TREAS. Lawrence B. Taishoff CHARGE OF PROGRAMS, KMPC LOS AN- of Americans, ITC now proudly GELES. brings to television first run, 11111TA G* [Mr. Forward refers to a telegram to the for the first time, the EDITOR from John Dickson of KMPC. THE BUSINESSWEEKLY OF TELEVISION AND RADIO The telegram said, in part: "The entire Executive and publication headquarters: Westinghouse Broadcasting operation . . BROADCASTING TELECASTING Bldg., 1735 was backboned by the KMPC staff." DeSales St., N.W., Washington 6, D.C. - Telephone: Metropolitan 8 -1022. THE EDITORS.]

EDITOR AND PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James EDITORIAL DIRECTOR (New York) PLAYBACKS Rufus Crater SENIOR EDITORS: J. Frank Beatty, Bruce QUOTE WORTH REPEATING Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. ASSOCIATE EDITORS: Harold Hopkins, Daw- Something to remember son Nail. STAFF WRITERS: George Darlington, Mal- In an editorial titled "On behalf of colm Oettinger, Leo Janos, Sid Sussman, tv," the Detroit Free Press called at- Richard Calistri; EDITORIAL ASSISTANTS: Bob Forbes, Patricia Funk, Ruth E. Arm- tention to the financial loss of the tv strong; SECRETARY TO THE PUBLISHER: networks because of their political con- Gladys Hall. vention coverage: BUSINESS Pat O'Brien V.P. & GENERAL MANAGER Maury Long It has been estimated that the tele- ASSISTANT TO THE PUBLISHER: vision networks will lose about $1 mil- ... hard-hitting Lawrence B. Taishoff action SALES MANAGER: Winfield Levi (New York) lion on their 1960 political convention SOUTHERN SALES MANAGER Ed Sellers coverage. The cost of the setup is PRODUCTION MANAGER George L. Dant TRAFFIC MANAGER Harry Stevens enormous and the word is that sponsors CLASSIFIED ADVERTISING Doris Kelly proved insufficiently anxious to buy ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael. time. Of course the million -dollar loss COMPTROLLER Irving C. Miller is spread among all the nets that have ASSISTANT AUDITOR Eunice Weston their cameras at Los Angeles and Chi- June Lockhart SECRETARY TO GEN. MGR Eleanor Schad' ...tender cago. Nevertheless, even a share of it romance CIRCULATION & READER'S SERVICE wouldn't be hay. This is something to SUBSCRIPTION MANAGER... Frank N. Gentile remember the next time somebody CIRCULATION ASSISTANTS: Charles Browne, David Cusick, Christine Harageones, Edith chews too hard at tv for not putting Woo, William A. Anthony, Richard D. enough effort into public service. Strealy. DIRECTOR OF PUBLICATIONS John P. Cosgrove BUREAUS Everett Sloane New York: 444 Madison Ave., Zone 22, O ;Æ Western Plaza 6 -8354. ... Editorial adventure Here are the next 10 days of network EDITORIAL DIRECTOR Rufus Crater color shows (all times are EDT). BUREAU NEWS MANAGER... Donald V. West ASSOCIATE EDITOR David W. Berlyn NBC -TV N.Y. FEATURES EDITOR Rocco Famighetti Aug. 8 (10 -11 p.m.) Esther Williams at ASSISTANT EDITOR Jacqueline Eagle Cypress Gardens, Brewers Foundation STAFF WRITERS: through J. Walter Thompson. Richard Erickson, Diane Halbert Aug. 8 -12, 15 -17 (11 -11:30 a.m.) Price Business T_5 Right, participating sponsors. Aug. 8 -12, 15 -17 (12:30 -1 p.m.) It Charles Coburn MANAGER SALES Winfield R. Levi Could Be You, participating sponsors. - SALES SERVICE ...tongue MGR.... Eleanor R. Manning Aug. 9, 16 (9:30 -10 p.m.) Arthur Mur- EASTERN SALES MANAGER.. in -cheek Kenneth Cowan ray Party, P. Lorillard through Lennen & farce ADVERTISING ASSISTANTS: Donna Trolinger, Newell and Sterling Drug through Dancer- Natalie Klein. Fitzgerald-Sample. Chicago: 360 N. Michigan Ave., Zone 1, Aug. 10 (10 -11 p.m.) Moment of Fear, Central 6 -4115. Lever through Sullivan, Stauffer, Colwell & Bayles. MIDWEST NEWS EDITOR John Osbon MIDWEST Aug. 10, 17 (8:30 -9 p.m.) Price Is SALES MGR.: Warren W. Middleton Right, ASSISTANT Barbara Kolar Lever through Ogilvy, Benson & Pulitzer Prize -winning Mather and Speidel through Norman, Craig Hollywood: 6253 Hollywood Blvd., Zone & Kummel. authors like MacKinlay Kantor, 28, Hollywood 3 -3148. Aug. 12 (9:30 -10 p.m.) Masquerade Party, Hazel Bishop through Conrad Richter, Stephen Vincent SENIOR EDITOR Bruce Robertson Donahue & WESTERN SALES MANAGER Bill Merritt Coe, Block Drugs through Grey Adv. Benet and many others. ASSISTANT Virginia Stricker Aug. 13 (10 -10:30 a.m.) Howdy Doody ... Show, Continental Baking, Nabisco through Toronto: 11 Burton Road, Zone 10, Hudson Ted Bates. 9 -204. CORRESPONDENT: James Montagnes. Aug. 13 (10:30 -11 a.m.) Ruff and Reddy Show, Borden through Benton & Bowles. BROADCASTING Magazine was INDEPENDENT founded In 1931 Aug. 13 (7:30 -8:30 p.m.) Bonanza, RCA by Broadcasting Publications Inc., using the title. through Kenyon & Eckhardt. BROADCASTING-The News Magazine of the Aug. 14 (8 -9 p.m.) Music on Ice, sus- TELEVISION Fifth Estate taining. CORPORATION Broadcast Advertising* was acquired In 1932, Aug. 14 (9 -10 p.m.) The Chevy Mystery Broadcast Reporter in 1933 and Telecast' in 1953. Show, Chevrolet through Campbell -Ewald. Aug. 15 (10 -11 p.m. What Makes Sam- Broadcasting Telecasting my Run? Purex through Edward H. Weiss. Reg. 488 Madison Avenue N. Y. 22 PL 5 -2100 U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc 24 BROADCASTING, August 8, 1960 The expressive flamenco...one of the more difficult and beautiful of stringed instruments! For certain, it takes a 'quality touch' to capture the full range and challenging aspects of this vivid instrument. To capture the admiration and attention of the television audience also demands a TELEVISION 'quality touch'! abc channel 8 dallas Serving the greater DALLAS -FORT WORTH market Rereeented by TELEVISION SERVICE OF THE DALLAS MORNING NEWS

The Originals.. Station Representative

BROADCASTING, August e, 1960 25 On The Gulf Coast

Ti E 0 N Takes the Measure

NIELSEN v'. TRENDEX

CHANNEL 5 MOBILE, ALA.

WKRG V CHANNEL 5 MOBILE, ALA. Call Avery -Knodel, Representative, or C. P. Persons, Jr., General Manager

26 BROADCASTING, August 8, 1960 I f -- BROADCASTING IRE BUSINESSWEEKLY OF TELEVISION AND RADIO

August 8, 1960

STATION SALES AT ALL -TIME HIGH Trading of tv -radio properties for seven months tops $150 million Total of 406 stations are involved in transfers so far this year

Trading in radio and tv station prop- tv station properties has reached $73.8 station sales contributed to the finan- erties has 1960 sizzling to the tune of million-$8.6 million more than the cial ballooning of station transfers for over $150 million -and the year is peak $65.2 million in 1956. the first seven months of this year. only seven months old. Transactions involving the sale of The first, and most impressive, is As of the end of July, the total dol- television-only stations have reached the NBC -RKO General agreement to lar volume involved in the buying and $22.8 million. This is $5.6 million less swap stations -the network's Philadel- selling of radio and tv properties is than the $28.5 million which changed phia radio -tv outlets for RKO Gen- more than one -fifth higher than for hands in peak 1957. eral's Boston radio -tv stations. This the whole of 1959. So far this year there have been 406 transaction is estimated at a total of The total amount of money changing broadcast properties changing hands - $42 million -$22 million for WRCV- hands in radio and tv station sales 36 of which involved only minority in- AM-TV Philadelphia and $20 million from January through July of this year terests. for WNAC- AM -FM -TV Boston. These reached $151,016,156. Control changed hands in 336 radio - valuations are considered by knowl- This is $27.6 million higher than only stations and minority interests in edgeable sources as the best estimate of 1959's $123.4 million for all sales that 33 instances of radio -only properties. the worth of the stations involved. year which were approved by the FCC. There were 13 transactions involving The second major transfer is the It is even higher by $23.5 million than controlling interests of combination ra- $10 million sale of J. Elroy McCaw's the peak $127.5 million in 1958. dio-tv stations and no minority interests. WINS New York to Storer Broadcast- An extensive survey of all broad- There were 21 tv -only transfers plus ing CO. (BROADCASTING, August 1). This cast station sales this year- announced, three involving minority holdings. is the largest amount ever paid for a filed for FCC approval and approved These figures include all station single radio station. Storer at this time by the FCC-through the end of July transactions beginning with Jan. 1 and holds an option for the purchase of the shows: including all FCC broker and sales ac- 50 kw New York outlet. The trading in radio -only stations tivity through the end of July. Contributing to what bids fair to be already has reached $54.3 million. This The comparative figures are from the banner year in broadcast property is $11.2 million less than 1959's peak BROADCASTING'S "Perspective 1960" is- buying and selling are a number of $65.5 million for the whole year. sue of Feb. 15. other multi- million dollar transactions: The sale of combination radio and Two Sales Fatten Totals Two major Item: WRC- AM -FM -TV Washing-

THE RISING VOLUME OF STATION TRADING Combined Total Radio Only Radio -Tv Tv Only

1954 $ 60,344,130 $ 10,224,047 $ 26,213,323 $ 23,906,760

1955 $ 73,079,366 $ 27,333,104 $ 22,351,602 $ 23,394,660

1956 $115,605,828 $ 32,563,378 $ 65,212,055 $ 17,830,395

1957 $124,187,560 $ 48,207,470 $ 47,490,884 $ 28,489,206

1958 $127,537,026 $ 49,868,123 $ 60,872,618 $ 16,796,285

1959 $123,496,581 $ 65,544,653 $ 42,724,727 $ 15,227,201

1960* $151,016,156 $ 54,369,814 $ 73,816,000 $ 22,830,442

" January through July

4ROADCASTING, August 8, 1960 27 ton, D.C., sale pending FCC approval to RKO General for $11.5 million. Item: WDAF -AM -TV Kansas City, Mo., sold to Transcontinent Television EN ROUTE TO A RECORD YEAR Corp. for $9.7 million. Item: KTVU (TV) San Francisco, With five months yet to go in 1960, the Calif., transfer pending FCC approval to NBC for $7.5 million. number of stations involved in ownership Item: KFJZ -TV Fort Worth, Tex., sold to Nafi Corp. for an aggregate of transfers nears recent annual volumes. $4 million. Item: KSLA-TV Shreveport, La., Combined sold to Shreveport Journal and others Only for $3.4 million. Radio Only Radio -Tv Tv Item: WCHS -AM-TV Charleston, Control Minority Control Minority Control Minority W.Va., sale announced to Rollins Broadcasting Co. for $3 million. 1954 187 66 18 6 27 10 Item: WMBD- AM -FM -TV Peoria, Ill., sold to Midwest Television Inc. for 1955 242 106 11 2 29 3 $2 million. Item: KFEQ -AM -TV St. Joseph and 8 21 8 KLIK Jefferson City, Mo., both an- 1956 316 111 24 nounced as having been sold to Connie B. Gay for $1.85 million. 1957 357 62 28 2 38 5 Among other transactions in the $1 million area are the sale of Midnight 1958 407 82 17 4 23 8 Sun Broadcasting Co. to All- Alaska Broadcasters for $1.2 million; the sale 1959 436 29 15 2 21 4 of KTVE (TV) El Dorado, Ark. (Mon- roe, La.) to Washington, D.C., busi- 1960* 336 33 13 0 21 3 nessman William H. Simons for $1.1 million; the pending WGMS -AM -FM January through July Washington, D.C., sale to Crowell -Col- lier for $1.5 million.

BROADCAST ADVERTISING P &G'S `NO CAVITIES' ENDORSEMENT ADA approval of Crest creates problem of how to utilize it

Procter & Gamble last week had a frice, as part of an overall dental care excitement at Cincinnati, on New problem many advertisers would like program. P &G indicated it would con- York's Fifth Ave. (where Benton & to have: how to gainfully utilize an form. This was the first such endorse- Bowles is headquartered) and on Wall endorsement by the American Dental ment in over 30 years of surveys. St. where a sudden spiral in P &G Assn. of its Crest toothpaste. The top tv advertiser, P &G put stocks startled market experts because The Dental Association in a very un- out a blanket order to its officials and it was so out of character. P &G stock usual action officially recognized Crest to its agency, Benton & Bowles, to price deviation and trading activity as a decay -preventer through its con- button up on future Crest advertising usually are conservative. P &G stock tents (a form of stannous fluoride). The plans. The obvious reason was that on the New York Exchange went up ADA announcement (published in its P &G feared countermeasures from its eight points Monday (Aug. 1), the day journal) included reports of clinical competitors. of the ADA disclosure, and by Wed. tests comparing one group that used No Change Despite the general ex- nesday (Aug. 3) had lost but three- the dentifrice with another that did not. pectation that P &G would institute an quarters of a point at closing. ADA's verdict was that Crest "can advertising campaign soon to exploit On television, Crest had been test be shown to be an effective anti -caries the ADA endorsement to the hilt (a marketed before 1955, its introductior (decay -preventive) dentifrice. . ." But $20 million campaign was rumored), date. The television medium has beer ADA also asserted that the effective- There was little evidence to support a used since and according to a B &I ness goes hand in hand with oral hy- wholesale change of tv commercials. source, "it is a brand that is almost ex giene, that it was not a cure -all nor It has been learned that P &G so far clusively in television now and most was it a substitute for fluoridation of has given B &B a green light to put network." community water supplies. through a "few minor changes" in Television Bureau of Advertising re P &G, as part of the ADA public en- Crest commercials. Still retained would leased a set of figures showing the lead dorsement, agreed to limit its adver- be the `look Ma, no cavities" theme ing dentifrices' gross time billings. Cres tising claims to those supported by (see photo), with copy modified to con- last year was No. 3 in network r "adequate research." ADA also indi- form closely to the understanding P &G billing ($3,342,114), behind Colgati cated that the product could be adver- has with the dental group. and Gleem (also P &G products); bu tised as "an effective anti -caries" denti- It was the ADA's action that caused below nearly all the top brands in spo

28 BROADCASTING, August 8, 196 Here's a Tiger for Sales in Baton Rouge...

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Get Full Information from ... BLAI R7 z4JtA ASSOCIATES INC. Based on field intensity calculations within the 100 microvolts per meter contour at 257 kw video -Page, Creutz, Steel, & Wald - schmitt, Consulting Engineers, July, 1959. New London-Groton, Conn., and Nor- Population walk, Conn. Area 1960 1950 Huntsville, Ala., SMSA total 116,612 72,903 Population figures for the new cities Huntsville city 71,880 16,437 added to the Census Bureau's metro- Outside central city 44,732 56,466 politan area list last week are as follows: Madison County 116,612 72,903 Lake Charles, La., SMSA total 142,307 89,635 Population Lake Charles city 62,395 41,272 Area 1960 1950 Outside central city 79,912 48,363 Abilene, Tex., SMSA total 119,618 85,517 Calcasieu Parish 142,307 89,635 Abilene city 89,648 45,570 Las Vegas, Nev., SMSA total 125,466 48,289 Outside central city 29,970 39,947 Las Vegas city 63,453 24,624 Jones County 19,402 22,147 Outside central city 62,013 23,665 Taylor County 100,216 63,370 Clark County 125,466 48,289 43,617 Albany, Ga., SMSA total 74,787 Lawton, SMSA total 89,320 55,165 31,155 Okla., Albany city 55,136 Lawton city 60,346 34,757 12,462 Outside central city 19,651 Outside central city 28,974 20,408 43,617 Dougherty County 74,787 Comanche County 89,320 55,165 Billings, Mont., SMSA total 78,001 55,875 Midland, total 67,322 25,785 Billings city 52,249 31,834 Tex., SMSA CREST'S Tv THEME Midland city 62,272 21,713 Outside central city 25,752 24,041 Outside central city 5,050 4,072 "Look, mom cavities!" Yellowstone County 78,001 55,875 -no Midland County 67,322 25,785 Brownsville- Harlingen -San Benito, Monroe, La., SMSA total 102,889 74,713 In the months of this Tex., SMSA total 149,901 125,170 tv. first five Brownsville city 47,831 36,066 Monroe city 51,931 38,572 year, Crest had spent $1.6 million in Harlingen city 40,765 23,229 Outside central city 50,958 36,141 Parish 102,889 74,713 network tv, only $300,000 less than San Benito city 16,320 13,271 Ouachita some $800,000 behind Outside central cities 44,985 52,604 Odessa, Tex., SMSA total 90,298 42,102 Gleem but Cameron County 149,901 125,170 Odessa city 79,960 29,495 Colgate. In total tv spending, Crest still Colorado Springs, Colo., SMSA Outside central city 10,338 12,607 comes behind Colgate and Gleem and total 142,643 74,523 Ector County 90,298 42,102 is slightly ahead of competitors. Ipana, Colorado Srings city 69,181 45,472 Provo -Orem, Utah, SMSA total 106,777 81,912 Outside central city 73,462 29,051 Provo city 35,956 28,937 142,643 74,523 Stripe and Pepsodent. El Paso County Orem city 18,392 8,351 Network shows in which Crest now Eugene, Ore., SMSA total 160,742 125,776 Outside central cities 52,429 44,618 Eugene city 50,169 35,879 Utah County 106,777 81,912 participates include Cheyenne, Rebel, Outside central city 110,573 89,897 Reno, Nev., SMSA total 83,700 50,205 all and Lane county 160,742 125,776 The Detectives, on ABC -TV, Reno city 50,938 32,497 Video Village on CBS-TV. It placed Fargo -Moorhead, N.D.-Minn., Outside central city 32,762 17,708 but $139,680 for national spot (gross) SMSA total 104,983 89,240 Washoe County 83,700 50,205 Fargo city 46,491 38,256 in all of 1959. Moorhead city 22,808 14,870 Texarkana, Tex.-Ark. SMSA total 90,938 94,580 Outside central cities 35,684 36,114 Texarkana city, Tex. 30,448 24,753 Cass County, N.D. 66,278 58,877 Texarkana city, Ark. 19,526 15,875 Clay County, Minn. 38,705 30,363 Outside central cities 40,899 53,952 NEW MARKET DATA Bowie County, Tex. 39,707 61,966 Fort Lauderdale-Hollywood, Fla., Miller County, Ark. 31,231 32,614 21 metro areas are SMSA total 329,406 83,933 Fort Lauderdale city 81,806 36,328 Tuscaloosa, Ala., SMSA total 108,61.3 94,092 Hollywood city 34,570 14,351 Tuscaloosa city 63,125 46,396 announced by Census Ouside central titis 213,030 33,254 Outside central city 45,488 47,696 Broward 83,933 Tuscaloosa County 108,613 94,092 Twenty-one new metro- County 329,406 standard Great Falls, Mont., SMSA total 73,203 53,027 Tyler, Tex., SMSA total 85,295 74,701 politan statistical areas (SMSA) have Great Falls city 55,246 39,214 Tyler city 51,082 38,968 been added to the U.S. Census Bureau Outside central city 17,957 13,813 Outside central city 34,213 35,733 population figures. The figures com- Cascade County 73,203 53,027 Smith County 85,295 74,701 pare preliminary 1960 population counts with 1950, breaking the area count into city, outside central city and counties. TV NETWORK GROSS TIME BILLINGS A prior list of metropolitan area 'l vB report on June 1960 and first half of 1960, based on LNA -BAR figures population counts was issued earlier in the summer (BROADCASTING, June 1960 compared to 1959 27). The additional cities were placed JUNE JANUARY -JUNE on the SMSA list by the Bureau of the 1959 1960 % Change 1959 1960 % Change Budget when the census showed that ABC $ 8,930,114 $11,948,700 +33.8 $61,422,516 $76,950,570 +25.3 CBS 21,171,128 22,004,107 + 3.9 131,747,547 138, 292, 384 + 5.0 a city or twin cities had attained a NBC 17,984,845 18,959,323 + 5.4 115, 481,151 120, 992, 3 98 + 4.8 population of at least 50,000. TOTAL $48,086,087 $52,912,130 +10.0 $308,651,214 $336,235,352 + 8.9 The Budget Bureau has announced Month by month in 1960 several changes in definitions of metro- ABC CBS NBC TOTAL politan areas since announcement of January $13,260,010 $23,477,358 $20,980,897 $57,718,265 February 12,677,110 22,977,171 19,923,712 55,577,993 their 1960 population in June. They March 13,487,460 24,043,799 21,072,164 58,603,423 follow: April 12,701,240 22,580,032 20,642,038 55,923,310 May 12,876,050 23,209,917 19,414,264 55,500,231 Oklahoma City, Okla. -Add Cana- June 11,948,700 22,004,107 18,959,323 52,912,130 dian County to Cleveland and Okla- e May 1960 figures revised as of 8/1/60 homa Counties. LNA -BAR: Gross Time Costs Only Tulsa, Okla. -Add Osage County, to Breakdown by DAY PARTS of billings Creek and Tulsa Counties. JUNE JANUARY -JUNE 1959 1960 00 Change 1959 1960 % Change Wichita Falls, Tex. -Add Archer Daytime $15,730,417 $15,844,295 -- 0.7 $102,680,012 $100,340,957 - 2.3 County, Tex., to Wichita County. Mon. -Fri 13,808,420 13,644,364 - 1.2 87,605,805 82,841,803 - 5.4 Sat. -Sun. 1,921,997 2,199,931 +14.5 15,074,207 17,499,154 +16.1 The Budget Bureau is conducting Nighttime 32,355,670 37,067,835 +14.6 205,971,202 235,894,395 +14.5 studies to determine definitions of the TOTAL $48,086,087 $52,912,130 +10.0 $308,651,214 $336,235,352 + 8.9 metropolitan areas of Meriden, Conn.;

30 (BROADCAST ADVERTISING) BROADCASTING, August 8, 1960 "goes to the people" and the people speak for themselves

We asked the people of the Dayton GOOD ENTERTAINMENT, and at No serious criticism of television pro- Area what they watched on television the top of the list Detective /Adven- gramming as a whole, but plenty of ... what they wanted to see ... what ture, Musical /Variety, Westerns... pithy, constructive comments. they thought of television program- FACTUAL NEWS... For WHIO -TV, this survey will be a ming generally... INFORMATIONAL PROGRAMS guide to the kind of balanced pro- They told us in more than 50,000 when timely and unbiased... gramming most wanted by,,viewers words! in Ohio's third largest market. BETTER DAYTIME PROGRAM-. MINt FOR WOMEN... IMPROVED PROGRAMMING FOR CHILDREN, with wholesome, family programs in the early evening hours.

Ask George P. Hollingbery for details

Associated with WSB, WSB -TV, Atlanta, Georgia and WSOC, WSOC -TV, Charlotte, North Carolina

BROADCASTING, August 8, 1960 31 WHY DUPONT'S BEEFING UP ITS TV It's learned to use television to build its image and its sales

The record that duPont is compiling duPont can project its image is worth Unintended Sales In the three -min- in television is being watched closely by every penny. ute commercial it uses in Show of the the tv industry. A second "basic" duPont network Month duPont rarely tries to sell a It's an active case of an industrial vehicle that's wearing well is the June product. But sometimes sales unex- advertiser that nibbled at tv first, then Allyson Show. It appeared under the pectedly result from what BBDO calls took larger chunks initially to promote textile fiber banner for its debut on a "halo effect" in the advertising. a corporate image and later to add some CBS -TV this past (1959 -60) season. One commercial told how dry- clean- harder sell. The show, renewed for a second sea- ing was discovered when a chemical In dollars, duPont is coming up son, is used for more direct advertis- was accidentally spilled on a stained nicely. It's estimated conservatively ing impact than is attempted on Show garment and described how duPont had that the tv gross time billing ticket for of the Month, but it's still far from a developed better cleaning fluids. Dry duPont will reach some $7 million this hard -sell vehicle. cleaners were enthusiastic at the de- year. BBDO Is Agency A BBDO execu- scription of their industry on television, The duPont activity is of special im- tive (his agency handles all of du- and at the request of the National Dry portance to the television business for Pont's tv activity) explains the corpo- Cleaning Assn. duPont intends to run this reason, too: traditionally the com- ration's philosophy about Show of the the commercial again. pany is heavily print- oriented-tele- Month this way: On another commercial duPont told vision still is relatively new. DuPont has conscientiously set out about Zytel, a new plastic that can be A substantial amount of duPont's to create a quality showcase for itself fabricated into many different prod- network expenditure goes for DuPont -"a big event, a climate for the cor- ucts. The advertiser was astonished to Show of the Month which begins its porate message that duPont provides receive a number of letters from manu- fourth season on CBS -TV in the fall. 'better things for better living through facturers wanting more information The commercials on this program are chemistry.' " about Zytel. devoted to the corporate sell and to Neither duPont nor its agency in- With Show of the Month duPont is show the diversity and versatility of terferes with the show itself. "We after a mass audience of equal dis- the products duPont produces for in- aren't in show business," the BBDO tribution between male and female. In dustry as well as for consumers. executive said last week. "The pro- the June Allyson Show it seeks a fe- Few viewers ever will walk into a ducer [Talent Assoc.] is." What the male oriented audience. store and ask for some of the chemi- agency and advertiser want from the On the Allyson show duPont is try- cal compositions advertised on Show producer is the best show they can get ing to establish Nylon, Orlon and of the Month. Of this duPont is so the association of the sponsor with Dacron as "household generic terms," aware. But duPont thinks the expense the program will add an element of according to the agency. It also is try- of creating a quality show in which prestige to the duPont impression. ing to urge manufacturers to use more

DuPont fiber ads On its June Allyson DuPont direct sell This is a typical which is accompanied by a jingle, the Show duPont works for acceptance of commercial for No. 7 car polish used boy holds a polish container to be its synthetic fibers. Balmain gown from in minute participations on network mirrored in the gloss of the car he has Paris was made of duPont synthetics, programs. The theme of this spot is just polished. Looking at the reflection, was featured in commercial relations that No. 7 is so easy to apply a small he sees the lettering reversed. This is high style to Orlon, nylon, Dacron. boy can do it. In this animated version, something new in duPont ads.

32 (BROADCAST ADVERTISING) BROADCASTING, August 8, 1960 RAB study: radio can push hardware sales Radio can point the way to increased sales in the nation's retail hardware stores, according to a new study released to members by Radio Adver- tising Bureau, New York. Taking a "hard look at hardware," RAB says the major problems at this retailing level are: small average sale ($3.15), increasing competition from other types of outlets, and the need for stocking a wide variety of items. Hardware stores in smaller markets do better than those in larger markets, the study shows. Citing industry figures, RAB reveals that almost 60% of dealers grossing $50,000 or more annually are in towns of 10,000 and under in population. In cities of 250,000 and up, only 36% of hardware dealers gross more than $24,000 a year. The larger- market lag is explained by higher overhead, more direct competition DuPont institutional This is typical X -ray machines are used in airplane and poor location. of commercials used on duPont's Show inspections, and duPont makes film RAB comes up with some selling of the Month, where product advertis- used in X -ray gear. In commercials hints which include: radio's ability to ing take second place to institutional like this duPont seeks chiefly to ad- "create big demand for specific items," messages. The subject here is air safe- vance its reputation as the maker of which is also a means to building quick ty, and duPont's connection is this: "better things for better living." turnover and heavy traffic; and radio reach of hardware consumers. of these synthetic fibers. In one series There is still room for more duPont of commercials duPont showed high tv use. All of duPont's current tv ad- Open time available fashions designed by famous Paris vertising is for accounts handled by houses and made of duPont synthetics. BBDO, but there are persistent reports for network lineup duPont labels "premature" The network television advertising -which - The remaining "trouble spots" in the of the household paints line handled of E. I. duPont de Nemours & Co. of network tv fall nighttime schedule have by N.W. Ayer considering Wilmington, Del., doesn't stop with television, been narrowed considerably since June probably network. Show of the Month and the June Ally - (BROADCASTING, June 27) but there still son Show. This summer duPont is using Here is the record of duPont televi- is open time available. minute participations in several net- sion in recent years: CBS -TV's one and one -half hours un- work shows to advertise car polish. The signed at the end of June has been No. 7 car polish advertising on the Tv's Percent Total Television Total scaled down to two-thirds (or 20 min- networks this summer is something of Advertising Billing° Advertising utes) available in Person to Person a departure for duPont divisions -be- 1956 $11,600,049 $2,347,170 22.3% (Thurs. 10 p.m.). ABC-TV, which had cause of the extent of the spread. But 1957 12,739,629 2,374,910 18.6 1958 14,591,006 3,316,316 22.7 two and three -fourths hours unsold, has in the fall, this buying technique will 1959 15,761,575 5,165,744 32.8 whittled down to about an hour weekly. be retained for advertising on behalf °Television figures are from Television Bureau The advertiser signatures at ABC -TV of Advertising. of a new product, Telar, a combination have come chiefly in two shows, Walt anti -freeze and summer coolant. The turning point in tv for duPont Disney (Sun. 6:30 -7:30) and Roaring The lineup of No. 7 car polish ad- occured when sponsorship of Month Twenties (7:30 -8:30, Sat.). These vertising on the networks this summer was begun in the fall of 1957. Up to shows on an October basis are nearly includes these participations: on ABC - that time, the company had advertised sold out. TV- Untouchables May through first on ABC -TV in its weekly duPont The- NBC-TV, which has been lagging week of August, Bourbon Street Beat atre program (also called Cavalcade behind the other two networks, has June through July, Bronco and Sugar - Theatre and some spot and sports for pruned its nearly nine open hours to foot from mid -May through July, Alas- Zerex anti -freeze products). DuPont about four and one -half available hours kans May through July 1; on NBC-TV then placed a modest $2.3 million gross per week. Since June, NBC -TV sold - Bonanza May 21 -Aug. 20. per year in tv of which nearly $100,000 about five minutes of Tall Man and Next Fall An even more ambitious was in spot. The gross time cost for Deputy (both half -hours on Saturday); schedule appears for duPont's fall line- Theatre came to approximately $30,000 closed out Riverboat (Mon. 7:30 -8:30); up: another season (seven specials in per weekly program. Show of Month, a Laramie (Tues. 8:30- 9:30); Groucho all) for Show of the Month and for 90- minute telecast once a month, had Marx (Thurs. 10- 10:30) and Dan the June Allyson Show on CBS-TV; a time tab of some $165,000 plus the Raven (Fri. 7:30 -8:30), returned the and for its anti -freeze product participa- cost. 10:30 -11 period on Wednesday to stations in ABC -TV's Islanders, Naked In the past season Show of the tions, sold a third more of Bonanza City, Roaring Twenties and Adventures Month had a per program gross time (Sat. 7:30 -8:30) which leaves one - in Paradise, and in NBC's Riverboat, cost that hit a low of $178,000 and a third open, and set time 10 -11 period The Outlaws and Wagon Train. high of $192,000. on Tuesday for specials.

BROADCASTING, August 8, 1960 33 FRESH THOUGHTS ON STALE ADS Real soft sell Workshop wants tv commercial originality lt's unusual when an advertiser buys time merely to announce Is the tv commercial doing its job sages); and Northern States Powder that he has nothing to sell. But of selling, or is the commercial mes- and Eagle Stick -Pen (the "offbeat" Prescott Eames, owner of Eames sage adhering too closely to sound and treatment). Orchards, Grand Valley, Colo., picture stereotypes? Intertwined Hooper White, man- had a schedule on KGLN Glen- A panel at Advertising Age maga- ager of tv -radio commercial production wood Springs, Colo., of four an- zine's Third Annual Summer Workshop at Leo Burnett Co., pointed out that nouncements daily telling people on creativity in advertising, meeting in the tv writer, agency commercial pro- that this year there would be no Chicago last week agreed that one of ducer and production company are crop of cherries from his or- the biggest problems in commercial closely intertwined and that "very few chards, due to heavy frost. In the creative work and production is to badly written commercials have been past he had purchased a group of make the message look and sound saved by production, though some very spots when the cherries were different. good ideas have worked successfully ready so that local consumers Keynoting the session, Hal Stebbins, even after bad production. The most could have first crack at them be- president of the Los Angeles agency successful commercial is usually the fore they were distributed na- bearing his name, called for more well -geared work of all three." He tionally. Mr. Eames told KGLN's "brave bulls and fewer sacred cows" in noted that the industry has "fallen into manager, Jerry Fitch, that he the interest of better and more out- many sound and picture stereotypes." hoped this would spare the listen- standing advertising, contending that Length of tv commercials also was ers some disappointment and that "business no longer can afford the explored by Arthur L. Zapel, tv group they might appreciate it. Mr. luxury of mediocrity." He held that head, J. Walter Thompson Co., Chi- Fitch reports that many residents more and more, as advertising becomes cago. He posed the proposition that have expressed thanks for Mr. "the total force for many products, "what a commercial says rather than Eames' unusual thoughtfulness. the creative mechanism becomes the what it is, should determine its length, most important mechanism." and what the commercial is rather than Harry W. McMahan, tv advertising what it says should determine its style." Spot tv advantages consultant, led a panel comprising Bea Planning and production of a video in Petry's primer Adams, vice president and director of tape commercial idea, from storyboard special projects, Gardner Adv. Co.; to show time, was traced by John B. Edward Petry & Co., New York, has Edgar Kobak, management consultant Lanigan, Videotape Productions, N.Y. stepped into the role of teacher to offer and station owner; E.H. Lotspeich, as- He discussed the "believability of tele- instruction in the ABC's of spot tv. sociate manager of Procter & Gamble vision advertising," citing research done The station rep firm's television divi- Co.'s advertising production division, by the Proprietary Assn. on the "fast sion last week offered a handbook titled and Douglas L. Smith, advertising - diminishing faith of the public in tele- Selective Pressure on Target, which merchandising director, S. C. Johnson vision commercials." He noted that serves as a basic guide on the prin- & Son. They screened over a dozen research indicated people are becoming ciples and practices of spot tv. tv commercials, each related to areas "immune" to some common devices for "In spite of a dozen years of record under discussion. These included North- attracting attention and that live com- growth, there is probably less under- west Orient Airlines and Dutch Master mercials are "more effective" than ani- standing of the fundamentals of spot Cigars (humor in live action): Peel's mated spots. tv than of any other major sales force. and Stroh's beer (cartoon and live Music and the lyrical approach to This goes for both inside and outside action): General Electric and Olin tv -radio creation were scheduled for the advertising business," states Martin Mathieson (institutional); Union Oil exploration at Thursday evening and L. Nierman, executive vice president and Sleek girdles (art direction); Max- Friday morning sessions by Mitch Mil- of Petry. well House coffee and Duncan Hines ler, Columbia Records Inc.; Kenneth The Petry primer cites essential dif- cake mixes (selling appetite appeal); C. T. Snyder, vice president and tv- ferences between network and spot Pr, Alpine cigarettes and Johnson's Pledge radio creative director, Needham, Louis and stresses flexibility of market -by- wax (selling new products); Greyhound & Brorby Inc., and Jack Fascinato, market approach by demonstrating the bus and Schweppes (dramatized mes- Musician -Composer. choices afforded in station, market and time selection. In essence, the handbook sets out to show how and why spot tv in little more than a decade ARBITRON'S DAILY CHOICES has become a $600 million -a -year sales ARB Listed below are the highest- ranking television shows for each day of force. the week July 28 -Aug. 3 as rated by the multi-city Arbitron Instant Typical of the points illustrated in ratings of American Research Bureau. the book of basics is a definition, ac- Date Program and Time Network Rating companied by charts, of "uneven sales °Thur., July 28 1 Love Lucy (11 a.m.) CBS -TV 9.8 * *Thur., July 28 Republican National Convention 24.5 terrain-regional differences in product Fri., July 29 77 Sunset Strip (9 p.m.) ABC -TV 15.7 potentials." Continuing, it says "there Sat., July 30 Gunsmoke (10 p.m.) CBS -TV 21.7 are often sharp variations in product Sun., July 31 What's My Line (10:30 p.m.) CBS -TV 23.1 Mon., Aug. 1 June Allyson (10:30 p.m.) CBS -TV 16.9 usage among the broad geographical Tue., Aug. 2 Diagnosis Unknown (10 p.m.) CBS -TV 14.0 areas of the nation." Then follows per Wed., Aug. 3 Circle Theater (10 p.m.) CBS -TV 15.1 capita consumption rates by region for ° Highest rating during the day for all shows other than the Republican National Convention. 'O An average of total audience of all three networks during the Republican National Conven- three mass market staples. tion from 8 p.m. until 11 p.m. The 24 -page booklet is being dis- Copyright 1960 American Research Bureau tributed to Petry- represented stations, agencies and advertisers.

34 (BROADCAST ADVERTISING) BROADCASTING, August 8, 1960 LOHN GUNTHER'S

AWARD -WINNING DOCUMENTARY

AVAILABLE FOR: John Gunther's "High Road" takes the viewer on a panoramic sweep of the world's most fasci- iiiTHE FIRST TIME nating places. Strange peoples and customs highlight the journey into the unknown as host - *IN SYNDICATION: narrator John Gunther provides informative yet 36 HALF HOUR SHOWS witty insights into the places visited. Boundaries the Guest stars: featuring following disappear, distances vanish, language barriers SESSUE HAVAKAWA CESAR ROMERO JUSTICE WILLIAM O. DOUGLAS fade on this uncommonly rewarding high road to HERB SHRINER WALTER WINCHELL AND MANY OTHERS adventure.

For complete information, see your ABC Films sales rep, or call ABC FILMS INC. 1501 Broadway New York 36, N.Y. Telephone LA 4-5050

BROADCASTING, August 8, 1960 35 MULTI -CITY TV MARKET WGAL - TV In addition to being the first choice of viewers in these three metropolitan markets, WGAL -TV is the number one station in Gettysburg, Hanover, Lebanon, Cham- bersburg, Lewistown, Carlisle, Shamokin, READING U 8. Waynesboro, and many other communities. HARRISBURG

LANCASTER

oITT.,BU. we IaS V C /aautee Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres. 4 316,000 WATTS

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

36 BROADCASTING, August 8, 1960 Business briefly Time sales ARB Busting out Buster Brown Textiles Inc., Wilmington, Del., in back -to- TOP 10 NETWORK PROGRAMS TOP 10 NETWORK PROGRAMS school tv spot promotion of children's Tv report for June clothes, will use daytime minutes in Rank Rating June 1 -7, 1960 Rank homes undetermined number of markets from 1. Gunsmoke 38.0 2. Wagon Train 35.7 1. Gunsmoke 31.3 Aug. 23 to Sept. 29. Agency: Arndt, 3. Red Skelton 34.9 2. Wagon Train 29.6 Preston, Chapin, Lamb & Keene Inc., 4. Summer on Ice 32.9 3. Untouchables 28.8 Philadelphia. 5. Garry Moore 32.0 4. Red Skelton 27.7 6. Danny Thomas 27.9 5. 77 Sunset Strip 27.5 7. Have Gun, Will Travel 26.9 6. Have Gun, Will Travel 27.3 Tintait test Bymart- Tintair Inc., 8. 77 Sunset Strip 26.8 7. Danny Thomas 27.0 8. Father Knows N.Y., starts six -week tv spot test to- 9. Perry Mason 26.5 Best 26.2 10. U.S. Steel Hour 26.2 9. Garry Moore 26.1 10. Real McCoys 26.0 day (Aug. 8) in Los Angeles for Tintair Rank No. viewers cream shampoo. The campaign will (000) Rank No. Tv Homes extend to other markets at a later date. 1. Wagon Train 38,225 (000's)* 2. Gunsmoke 37,730 ID's are scheduled in the test run. 1. Gunsmoke 13,700 3. Red Skelton 35,180 2. Wagon Train 12,900 Ice Agency: Kastor, Hilton, Chesley. Clif- 4. Summer on 30,270 3. Untouchables 12,200 5. Garry Moore 29,525 4. Red Skelton 12,000 ford & Atherton Inc., N.Y. Danny Thomas 28,580 6. 5. 77 Sunset Strip 11,700 Will Travel 27,350 7. Have Gun, 6. Have Gun, Will Travel 11,900 New and renewed Kemper Insur- 8. Real McCoys 26,410 7. Danny Thomas 11,800 77 Sunset Strip 25,865 ance Group, Chicago, has renewed 9. 8. Father Knows Best 11,400 10. Father Knows Best 25,610 9. Garry Moore 11,100 alternate -week sponsorship for a sec- Copyright 1960 American Research Bureau 10. Real McCoys 11,000 ond season of NBC-TV's Chet Huntley ° (Listed in sequence of rating level from Reporting (Sun. 5:30 -6 p.m. EDT). first table) Kemper also signed alternate -week NIELSEN Copyright 1960, Videodex, Inc. Celebrity Golf, NBC -TV's backing of BACKGROUND: The following programs, in new weekly half -hour series starring TOP 10 NETWORK PROGRAMS alphabetical order, appear in this week's BROADCASTING tv ratings roundup. such golf -playing celebrities as Bob Tv report for 2 weeks ending July 3 Informa- tion is in following order: program name, net- Hope and Jerry Lewis (Sun. 5 -5:30 p.m. TOTAL AUDIENCEt work, number of stations, sponsor, agency, day EDT). Both orders placed through Rank No. homes and time. (000) Clinton Frank Inc., Chicago. 1. Gunsmoke 14,554 Coke Time (ABC-203): Coca-Cola (M -E), 2. Miss Universe 14,057 Mon., June 27, 9:30 -10:30 p.m. 3. Coke Time 12,927 On the floor Sandura Co. (Sandran Comedy Spot (CBS -170): Pet (Gardner), S.C. 4. 77 Sunset Strip 12,656 Johnson (FCB), Tue. 9:30 -10 p.m. floor covering), Philadelphia, through 5. Wagon Train 12,475 Father Knows Best (CBS -155): Lever Bros., 6. Have Gun, Will Travel 11,481 Hicks & Greist, N.Y., has purchased Scott Paper (both JWT), Mon. 8:30 -9 p.m. 7. Ed Sullivan Show 10,125 one -sixth in NBC -TV's election cov- Gunsmoke (CBS -201): Liggett & Myers (DFS), 8. I've Got a Secret 9,989 Remington Rand (Y &R), Sat. 10 -10:30 p.m. erage. Brown & Williamson, Lipton 9. Comedy Spot 9,989 Have Gun, Will Travel (CBS -164): Lever Bros. 10. Price is Right 9,944 Tea and Goodrich previously had (JWT), American Home Products (Bates), bought sixths, and Field Enterprises has Rank homes I've Got a Secret (CBS -197): R.J. Reynolds 1. Gunsmoke 32.2 (Esty), Bristol -Myers (DCSS), Wed. 9:30- a twelfth, leaving three -twelfths re- 2. Miss Universe 31.1 10 p.m. maining open. 3. Coke Time 28.6 Perry Mason (CBS -150); Colgate- Palmolive 4. 77 Sunset Strip 28.0 Peet (Bates), Gulf Oil (Y &R), Hamm Brew- Vim to Wexton Vim Electric Co., 5. Wagon Train 27.6 ing (C -M), Philip Morris (B &B), Sterling 6. Have Gun, Will Travel 25.4 Drug (DFS), Sat. 7:30 -8:30 p.m. N.Y., has appointed Wexton Adv. 7. Ed Sullivan Show 22.4 Garry Moore Show (CBS -160): S.C. Johnson Agency, N.Y., to handle radio -tv ad- 8. I've Got a Secret 22.1 (NLB) and Pittsburgh Plate Glass (BBDO) vertising for its 63 appliance stores in 9. Comedy Spot 22.1 alternating in first half, Kellogg (Burnett) 10. Price is Right 22.0 and Polaroid (DDB) alt. in second, Tue., the New York market. A $300,000- 10:11 p.m. AVERAGE AUDIENCES Price Is Right (NBC -158): Lever (OBM), 400,000 annual budget has been allo- No. homes Rank Speidel (NCK), Wed. 8:30 -9 p.m. (000) cated for a continuing radio -tv spot Real McCoys (ABC -148): P &G (Compton), 1. Gunsmoke 13,424 Thur. 8:30 -9 p.m. campaign starting in September. 2. Miss Universe 11,436 3. Have Gun, Will Travel 10,712 Red Skelton Show (CBS -170): S.C. Johnson 4. 77 Sunset Strip 10,125 (FCB), Pet Milk (Gardner), Tue. 9:30 -10 5. Coke Time 9,989 p.m. Also in advertising 6. Wagon Train 9,402 77 Sunset Strip (ABC -174): American -Chicle, 7. I've Got a Secret 8,904 Whitehall (both Bates), R.J. Reynolds (Esty), Grand Union Co., East Paterson, 8. What's My Line 8,814 Brylcreem (K &E), Fri. 9 -10 p.m. 9. Comedy Spot 8,769 Ed Sullivan Show (CBS -181): Colgate -Palm- N.J., from L.H. Hartman Co., to Kas- 10. Price is Right 8,724 olive (Bates), Eastman Kodak (JWT), Sun. 8-9 p.m. tor, Hilton, Chesley, Clifford & Ather- Rank homes Summer on Ice (NBC -198): Brewers Founda- ton, N.Y., for 461 supermarkets and 1. Gunsmoke 29.7 tion (JWT), Thur., June 2, 9:30 -10 p.m. 2. Miss Universe 25.3 discount centers in the east and Puerto Danny Thomas 3. Have Gun, Will Travel 23.7 Show (CBS -202): General Foods Rico. Arthur B. Modell, senior vice 4. 77 Sunset Strip 22.4 (B &B), Mon. 9 -9:30 p.m. president of Kastor, Hilton, is account 5. Coke Time 22.1 Untouchables (ABC -127): Liggett & Myers 6. Wagon Train 20.8 (M -E), Warner- Lambert (L &F), Seven -Up supervisor. 7. I've Got a Secret 19.7 (JWT), Luden's (Mathes), Armour (FCB), Grant Adv., N.Y., which added four 8. What's My Line 19.5 Lewis Howe (M -E), Carnation (EWRR), Spot 19.4 Thur. 9:30 -10:30 p.m. Penick & Ford food products last 9. Comedy 10. Price is Right 19.3 U.S. Steel Hour (CBS -126): U.S. Steel March, has been assigned two more, (BBDO), alternate Wed. 10 -11 p.m. t Homes reached by all or any part of the Swel frosting mix and Davis baking program, except for homes viewing only Wagon Train (NBC -184): Ford (JWT), R.J. Reynolds (Esty), National Biscuit Co. 1 to 5 minutes. powder, formerly handled by Croot Si (M Wed. p.m. # Homes reached during the average minute -E), 7:30 -8 Brant, N.Y. Other P &F accounts with of the program. What's My Line (CBS -147): Sunbeam (P -P), Grant; My -T -Fine pudding, Vermont Copyright 1960 by A.C. Nielsen Co. Kellogg (Burnett), Sun. 10:30 -11 p.m. Maid Syrup and Brer Rabbit molasses.

BROADCASTING, August 8, 1960 37 In Chicago ... the Union Stock Yards, which opened for business on Christmas Day, 1865, is the largest cattle market in the U.S., serving 400 pack- ers from 38 states -currently trading at the rate of $860,000,000 a year! Here, Monday through Friday, direct and exclusive livestock reports are broadcast over WGN radio.

In Chicago WGN RADIO reaches more homes than any other

Chicago advertising medium . first in farm service in the Midwest

WGN IS CHICAGO Quality Integrity Responsibility THE PICTURE HASMEMPHIS CHANGED IN Most nights the biggest audiences watch WHBQ -TV The picture has changed where it counts most -during prime time ...

Neilsen: WHBQ -TV FIRST Sun -Sat 6 PM to Midnight (4/60) 6 to 9 P.M.- 37% Share 9 P.M. to Midnight -39% Share

ARB : WHBQ -TV FIRST Sun -Fri 6 PM to Midnight (3/60) Sunday- 40% Share Mon.-Fri.-36.5% Share

. : tc

Represented by H -R Television WH BQ -TV CHANNEL 13 MEMPHIS An RKO General Station The Mid -South's Most Powerful TV Station

NIGHT TIME IS THE RIGHT TIME IN MEMPHIS PROGRAMMING ACTORS: TV'S NEW EXECUTIVE BREED SEC filing shows lucrative road from actor to tv magnate Just as the actor turned executive has corporations as of April 30 was $329,- commercials on a fixed -price basis and jolted the fiscal aspects of the motion 086. Mr. Powell also gets $78,000 from integrates the filmed commercials from picture industry, several movie stars "rights to literary material" from the material supplied by sponsors into the turned tv magnates are reaping unaccus- Richard Diamond series. Further pay- film series. The company has an agree- tomed profits. A prime example of this ments, not to exceed $22,000 in the ag- ment with Republic Studios giving it financial phenomenon is Four Star Tel- gregate, go to him if additional Dia- first call on the studio facilities when evision Inc. The operations and rec- mond films are produced "but this is required. Rentals run roughly $600,- ord of that company were revealed in not presently contemplated," the state- 000 a year, according to the statement. a statement filed at the Securities & Ex- ment says. The proceeds from the stock being change Commission seeking to register Four Star Television announced registered will be added to Four Star's 120,000 shares of common stock for plans when registering with the SEC working capital for use in financing public sale. to merge affiliated companies into that new series in which the company con- The stars primarily involved are Dick company, that is, Four Star Films Inc. templates retaining larger ownership Powell, David Niven and Charles and three music publishing houses, and profit interests than in the past. Boyer. (Ida Lupino was involved when the company was formed, but has since dropped out.) Mr. Powell owns 42.5% of the outstanding stock; Messrs. Niven and Boyer own 21.25% each; Thomas J. McDermott, executive vice president and chief executive officer, owns 15 %. Mr. Powell, Mr. Niven and Mrs. Powell (June Allyson) also have separate corporations which produce films in "joint ventures" with Four Star for which they are paid for services rendered. For instance, for the 44 weeks ended April 30, Dick Powell received $154,- MESSRS. BOYER, NIVEN & POWELL 000 in acting fees for being host and occasional star of the well -rated Zane Actors to tv businessmen in a profitable transition Grey Theater. June Allyson made $90,- which will become Four Star Tv's The new capital will also be used to Theater 000 in acting fees on DuPont wholly owned subsidiaries. For all of "reduce the need for bank loans to fi- with a similar host -star arrangement, its branches Four Star Television re- nance current and future production and David Niven's fees totaled $33,- ports the following: during the 44 activities," according to the statement. 720 on that format. Miss Allyson's weeks ended April 30, 1960 revenues contract calls for $1,500 per host spot were $13,945,332; net income was and $6,500 per starring role on the $301,814 or 63 cents per share; during basis of a half -hour film. She also does the corresponding period of 1959, rev- ZIV -UA series' costs commercials under this arrangement. enues were $7,025,182 and net income run Mr. Niven gets $2,000 per host spot, was $275,140 or 57 cents per share. to half million $5,000 per starring role, does "lead -ins To date the company has produced With eight programs set for network and lead- outs" but no commercials. approximately 860 half-hour films or syndication showing in the new tv Robert Taylor, engaged in a joint (mostly joint ventures). It has fur- season, ZIV -UA will spend more than venture between his own corporation nished facilities, equipment and per- $500,000 in weekly production, it was and Four Star for Robert Taylor's De- sonnel to other producers on a fee announced last week by Maurice Un- tectives, stars in 6 out of 32 episodes basis, approximately 175 films being ger, executive vice president in charge for $6,000 per starring role, $2,500 made under this arrangement. of ZIV -UA production. The figure rep- for segments "in which he appears in In its joint ventures, Four Star owns resents a 22% increase over last year's key scenes," according to the SEC 50% of the series with a profit inter- spending and includes expenditures on statement. He also eschews commer- est of 38 %. In wholly owned produc- seven half -hour and one hour -long se- cials but introduces and concludes the tions, the profit averages 57 %. Its ries -three scheduled for network pres- programs. Mr. Taylor is entitled to current contracts with networks and entation and five in syndication. Among "reasonable approval of all scripts." agencies call for the equivalent of 360 the factors accounting for the com- None of the stars shares in residual half -hour segments, including, among pany's record production budget, it's payments. others, The Rifleman; Wanted, Dead or reported, is "increased emphasis on top Powell `Diamond' Interests Two Alive; Michael Shayne, and The Tom quality players, directors and writers." corporations owned by the Powells are Ewell Show. During the 1959 -1960 sea- ZIV -UA's first run series are: Aqua- parties to joint ventures for productions son, the company made 292 half -hour nauts (CBS -TV), Klondike (NBC -TV), of Zane Grey, DuPont Show, Johnny films in which ownership and profit Bat Masterson (NBC -TV), Case of the Ringo and The Westerner. The own- interests were 48% and 35 %, respec- Dangerous Robin, Lock Up, Sea Hunt, ership and profit interests of these cor- tively. Tombstone Territory and This Man porations are 35 %. Book value of the Integration Four Star also does Dawson.

BROADCASTING, August 8, 1960 41 the television and theatrical field is UNION WORRIES ABOUT PAY TV whether or not pay tv will succeed, and if it does, what effect it will have Concern voiced over `inevitable' layoffs on other branches of the entertainment industry," Mr. Walsh pointed out. But, in any event, he added, the source for International Alliance of The- sporting events and staged live shows." The the greatest employment of IATSE State Employes and Moving Pic- Richard F. Walsh, IATSE interna- atrical lies in closed circuit tv Operators, comprising tional president who was re- elected to personnel still ture Machine hotels and other sites. 62,000 workers in about 1,000 another two -year term (he's held the -theaters, some IATSE now has contracts with Tele- a worried look at toll tv post for 20 years now), took no sides, locals, took PrompTer; Theatre Network Tele- at its 45th convention in Chicago last but noted that closed circuit tv (theaters, vision; Smith, Kline & French; Medical week. hotels, with emphasis on industrial -sales, Radio & Television Institute; Cello - Acknowledging a "diversification of scientific and single -shot championship matic, and Tele- Talent. economic interests," the union failed to boxing matches) has provided the In video tape activity, Mr. Walsh take action on the resolution of rival greatest source of IATSE membership pointed out that "tape is now, and locals for and against pay television. employment thus far. will be for some time to come, a cause New York Local 306, which opposed No Foreign Entanglements A major of concern for our locals and their tollvision, and Hollywood Local 766, resolution passed stated that IATSE members." He promised full General which favored it, withdrew their resolu- opposes film production by American Office attention to all production "and tions and the issue was deferred to be producers in foreign countries for the use all our power to see that, if possi- worked out in the future. American market. Another resolution, to . . . be done under the The Hollywood local asked that dele- that in the immediate future and prior ble, all shall jurisdiction of the I.A. and our locals. gates take no action which would be to opening of negotiations between the "detrimental, or oppose the advent" of West Coast IATSE locals and network pay tv and held IATSE should take the stations (ABC, CBS, NBC), the Inter- Sylvania bows out, position "to the effect that the Amer- national president call a meeting of the ican public determine whether or not locals to set a "standard term of agree- drops annual awards [it] shall become a reality." The local, ment, and standard hours, wages, and One of the tv industry's major backed by 21 others, cited the Interna- working conditions," was referred to award donors left the scene last week. tional Telemeter tests in Canada and the union's General Office. Sylvania Electric Products Inc. an- the forthcoming experiments involving A proposal that "measures be brought nounced Thursday (Aug. 4) it is termi- RKO General and Zenith Radio Corp. to bear" against producers and affiliated nating the Sylvania television awards, in Hartford, Conn., and found toll tv producers of foreign -made motion pic- which have been offered annually since "will vastly increase the number of job tures and tv productions and commer- 1951 "to honor those advancing creative opportunities" for IATSE members. cials, in a bid to steer some profits into television techniques." New York Local 306, on the other union pension and health -welfare An increased number of tv awards hand, claimed that tollvision would funds, was beaten down. in recent years and the fact that award eliminate free tv and "cause the eventual In his report, Mr. Walsh conceded donors have tended to honor the same closing of all motion picture theatres, that "in the rapidly changing television programs, actors and creators were throwing scores of thousands of people industry, many craftsmen and tech- reasons cited. "There appears to be out of work, including projectionists nicians still are proving hard to sell on little additional incentive to the indus- and stagehands." The resolution added the values of unionism." He claimed try in the duplication of awards each that toll tv "would give but only tempo- "organizing progress," and "some good year," announced Robert E. Lewis, rary employment impetus in increased new contracts" for IATSE tv personnel. president of Sylvania. production (much of which may be on The actors' and writers' strikes proved Referring to the "formative years of video tape), since experience has shown successful in terms of collective bar- television," Mr. Lewis said, "at that that tv burns up motion picture fea- gaining but "we are still feeling the time there were widely divergent views, tures as well as other talent, which in- disruptive effects" in Hollywood and especially from the social and educa- evitably will result in the use of fewer throughout the U.S. and Canada, he tional aspects, of the value of various motion picture features with pay tv acknowledged. types of programs." turning more and more to special "The biggest unanswered question in Film position better Reduced film payrolls following strikes of actors and writers, coupled with eased availability of post -1948 libraries, are working to enhance financial position of movie companies, according to "Value Line Investment Sur- vey." Despite wage concessions to actor and writer guilds, many employes were not re -hired after the strikes, the survey says. Companies moreover are Silhouettes When WLOS -TV Ashe- shots of portions of faces of those in a better position under new con- ville, N.C., filmed a 30- minute pro- narrating experiences, News Director tracts to utilize vast post -'48 libraries, gram on an area Alcoholics Anony- Leo Willette and cameraman Joe and pay tv could further enhance their mous meeting, it successfully met Epley used cameras trained on the worth, the survey adds. The movie the need for anonymity by camera back of the audience gathering and backlog should pay off by mid -'60s, techniques such as these. In addition shadows. In this way, no identifica- according to financial report by Arnold to silhouette shots (left) and tight tions could be made. Bernhard & Co., New York investment advisor.

42 (PROGRAMMING) BROADCASTING, August 8, 1960 The huge new Homelite Plant at Greer, S. C.- manufacturers of chain saws, pumps and generators, employs hundreds of Carolina Piedmont \ area residents. .HENyeR9ONVILLE_LL7 \, N SHELßi( j T0.VON tl REVP ''t N.C. \ The rich, teeming area of the Lower S. C. ! \\ Piedmont is endorsed by more and more industry of the "Blue Chip" variety. They locate their plants here in WSPA - wSPA-TV 7vE0."`., SITE i \ TV's "backyard," and they bring their GREENVILLE / large payrolls to pump ever new power \1 Cr ER. into the lifestream of the prosperous / SPARTANBURG population . . . Here is a marketing / l area bursting at the seams . . . and 1 / i WSPA -TV directly influences the buy- i r.i -/. \.\ ing habits of over $11/2 billions of pay- / . I roll dollars in this fastest growing of k`,/ r s.... all markets. The Spartanburg- Green- .... ville Supermarket offers an opportunity ANDERSON ) /\/ LpURENS for sales that cannot be ignored!

AM FM TV

WSPA -TV CHANNEL SPARTANBURG, S. C. Represented Nationally by: GEORGE P. HOLLINGBERY CO.

the ONLY CBS -VHF Station serving the Spartanburg -Greenville Market

BROADCASTING, August 8, 1960 43 News is money for 17 -year old Donald Fass When an aging broadcaster wishes Donald decided to call a station in fications are checked out through he were "young enough to start all Boston and offered his report. The correspondence as well as in the ex- over again," he probably has in mind station carried his brief account- change of tape recordings. The old- a youngster like Donald J. Fass, a but never sent payment for it. Naive- est correspondent, in London, is 23. teenage broadcaster in Jackson ly, Donald had said "pay what you In addition to incorporating the Heights, N.Y. Donald is only 17, but think it's worth." He learned his les- service ( "to protect the name "), he is making a name for himself, son. By June of this year he had Donald in coming weeks expects to and money, too, as news director of cleared $3,000 in his first full busi- be ready to offer contract services his own news reporting organization ness year. He has $675 worth of providing five to ten one -minute re- -The American Radio News Serv- ports weekly at the rate of $15 a ice, as yet unincorporated. minute. Before the Democratic con- Relaxing at home (35-46 84th St., vention started last month Donald Jackson Heights) last week, after lined up five stations to service: serving as correspondent for five ra- WSAR Fall River, Mass.; WOWE dio stations at both the Democratic Allegan, Mich.; WALK Galesburg, and Republican conventions, Donald Ill.; CKY Winnepeg, Manitoba, and worked on some of his plans for the CJOC Lethbridge, Alberta. When the future. Seated in his equipment -lined convention ended, he was asked to upstairs office, the teenager said he also report the Republican conclave. "envisions a lineup of 100 stations His reports were made through tele- and a staff of 25 correspondents" phone conference calls and in many for ARN's coverage of the 1964 po- instances his mature- sounding voice litical conventions. was put on the air live. "That will be a big year for me," Ship to Shore Duty Donald is an he predicted. "I'll be graduating accredited correspondent at United from college in June of '64 and I'll Nations, where he once put in a 14- be 21 and able to vote. There'll be NEWSMAN DON FASS hour day, and this fall he hopes to the New York World's Fair to cover Makes report from Chicago get accreditation to the White House -and both conventions." He is the and the Capitol. Older and more es- only child of Dr. and Mrs. Nathan recording and office equipment. tablished newsmen are helping him J. Fass. His father is a dentist. Although he will be starting col- with that. He covered Premier Khru- lege in September as a journalism shchev's tour of the U.S. for 16 Adopting the slogan, "News When major at Long Island U., Donald Canadian and U.S. stations. It Breaks," Donald launched Ameri- Seven will continue the news service with stations heard his eye -witness ac- can Radio News Service in June the support of some 70 national cor- count of the launching a year ago 1959, after he was invited to witness of respondents and other stringers liv- the nuclear ship Savannah at Cam- the christening of a new Navy car- ing in major world capitals. To offer den, N.J. this and more, besides at the Brooklyn Navy Yard. -all rier on- the -spot, wherever -news -happens going to school and having dates, First Year Profit While other coverage, Donald has recruited particularly with pretty girls who boys may have felt like "broadcast- stringers through tape clubs and oth- also know something about the im- ing" their feelings to the world, er organized pen -pal groups. Quali- portant issues of the day.

Spot news exchange stations receive excellent network broadcasting should do three things: service for national and international 1. Be creative in the use of the for Katz stations news developments, the pool plan can media. A quick method of exchanging voice speed up coverage of news breaks from 2. Be concerned with "the great cen- reports of major spot news stories has regional areas. The exchange may be tral Christian affirmations which speak been instituted by radio stations repre- expanded at a later date to include of man's nature and destiny, and not sented by The Katz Agency Inc., New radio stations in other areas, selected bothering about the ecclesiastical and York. Through a cooperative news pool on a basis of proven news -reporting denominational trimmings." arrangement a story breaking in the ability, Katz said. 3. Be searching and critical, and not area of any one of the Katz stations smug in its treatment of religious sub- now may be picked up by the rep firm's Guide lines offered jects. "It's programs must have an 34 other stations. emotional and intellectual integrity George Skinner, director of radio for religion on air which command the respect of sincere programming services for Katz, with and thinking people." A three -plank platform for effective the cooperation of the stations, com- The conference of clergymen religious programs on radio and televi- and lay- piled and issued to each Katz station men active in religious broadcasting in sion was introduced Tuesday (Aug. 2) newsroom a "News Exchange Direc- the U.S. and Canada goes into its sec- at the 15th annual International Televi- tory," which lists the cooperating sta- ond and final week today (Aug. 8) with sion Radio Seminar & Workshop at tions, their coverage areas, personnel laboratory sessions at New York U.'s Interchurch Center, New to contact, telephone numbers and the York. tv production center. Charles H. live, or tape -to- telephone facilities Canon Roy McKay, head of reli- Schmitz, director of broadcast training available. Any charges that might be gious broadcasting of the British Broad- for the Broadcasting & Film Commis- required are also listed. casting Corp., opened a five-day semi- sion of the National Council of Church- While the Katz Agency believes the nar with the proposition that religious es, one of the sponsoring groups, is 44 (PROGRAMMING) BROADCASTING, August 8, 1960 Through the Bureau of Standards with

Three Barleycorns and a Nose Tip

Pinch, the noun, used to be a unit of coverage area (426,000) and we figure that measure -the quantity of a commodity that most are working. could be taken between thumb and fore- We segue to another measurement, a mod- finger. An inch was the length of the termi- ern -day manifestation slightly larger than a nal joint of the thumb -or the length of man's hand that, with biblical verisimilitude, three barleycorns laid end to end (which, grows by statistical projection. We refer to properly fermented, could be stretched to a surveys. Of these there are several types, mile) . The hand, in case you have any tall varying in depth, breadth, and method. But horses to measure, is just what you think; no matter which ones for our area you sub- equally prosaic is the origin of foot. Yard scribe to, WMT -TV leads in all time periods was the distance from nose tip to fingertips from 9 a.m. until sign -off in share of audi- of a man's arm extended parallel to the ence, Sunday through Saturday. ground; it was also a step's length, except to that breed apart, Yale men, who made it hallowed ground. An acre was what a yoke WMT -TV. Cedar Rapids-Waterloo. CBS Television for Eastern Iowa. Affiliated with of oxen (and a man) could plow in a day, a WMT Radio; KWMT Fort Dodge. National rod four yoked oxen abreast. A score was a Representatives: The Katz Agency. mere tally mark, an abacus a matter of slid- ing pebbles (not unlike devices encounted by men whose misspent youth included visits to the pool hall).

This was pretty subjective stuff. Today the length of a yard is precisely delineated by a metal rod kept by the Bureau of Stand- ards. Its length is constant, regardless of whether Republican or Democratic nose tips are involved (although temperature variations can measurably change the length of a piece of metal). With reasonable accuracy we measure gross national product (in dollars that vary), the dimensions of Miss America (not measured in pinches), the amount of Grade A land in Iowa (25% of the nation's total -in rich acres), and the number of television sets in WMT -TV's

BROADCASTING, August 8, 1960 45 WJAR -TV SCORES NEWS BEAT

AT NEWPORT JAll FESTIVAL

On TV news programs throughout the nation, a startled nation watched the explosive riot at the Newport Jazz Festival last July - thanks to a crack camera crew of WJAR -TV. WJAR -TV filmed this major news event, and supplied NBC, CBS, TELENEWS and other New England stations with film. At the same time, WJAR RADIO fed NBC's "Monitor ". Major scoops like this are another reason why the Peabody- Award -winning News Depart- ment of WJAR -TV dominates the Providence market!

WJAR -TV CHANNEL 10 PROVIDENCE directing the workshop. No `ghetto' Disavowing any church RATE BOOST IN SAG CONTRACT control over the BBC and its Religious Broadcasting Dept., Canon McKay also If approved, tv film cost may also go up pointed out that the BBC's religious programs on Sundays and weekdays If the cost of tv films rises this sea- last week to the union's members along fall within prime listening and viewing son, one reason could be the increased with ballots on which they are asked times. "There is no "religious ghetto minimum rates and residuals for actors to approve or reject the tv film con- in broadcasting," he asserted. At the in the new contract negotiated by Screen tract. The board urges a yes vote. BBC, he said, "we are experimenting Actors Guild with the Alliance of Tele- The new contract, if ratified (and with many different kinds of programs: vision Film Producers and Assn. of Mo- there is no reason to expect it not to informational, biographical, conversation Picture Producers (AT DEADLINE, be), will be retroactive to June 1, 1960, tions and discussions, dramatic and pas- July 4). and will run for four years with an ex- toral. . The minimum rate boosts rise as high tra year to be added if the actors exer- On Thursday of last week, Lisa Ser- as 51% immediately, with another cise their option at the end of two gio, radio commentator, lecturer and boost that brings the figure to as high years to convert the residual payments author, told the broadcasters that the as 60% above the previous scale two to a perpetual system of royalty pay- power of the female population to sup- years from now. Rerun minimums are ments of not less than 8% of the world port good radio and television or to upped by as much as 50% now, 65% gross received by the producers for re- denounce undesirable programs is po- two years hence. These figures do not runs. Other improvements, including tentially unbeatable. It has simply not include the pension, health and wel- a tightening of controls regarding over- been used widely enough, and there are fare fund payments equal to 5% of to- time and meal period violations and exceptions to prove that where it has tal actors salaries (up to $2,500 per location rest periods, new restrictions been used it has prevailed." actor for a half -hour program, $4,000 on advance payments or "buyouts" of for an hour program) which the pro- residuals and new limitations on option Film sales ducers are called on to make. and exclusivity rights, are also pro- Shotgun Slade (MCA-TV) The increases are set forth in a table vided. It will be some time before bal- prepared by the SAG board and sent lots are in and counted. Renewed by P. Ballantine & Sons, brewers, for 27 markets; WKRG -TV Comparison Between Old and New Minimum Rates and Mobile; KOOL -TV Phoenix; KCSJ -TV Old and New Residual Payments Pueblo, Colo.; KFSD -TV San Diego; MINIMUM RATES MINIMUM RERUNS KVIQ -TV Eureka, Calif.; KVIP -TV (NOT including additional 5% for (NOT including additional 5% for Redding; KCRA-TV Sacramento; Pension & Welfare Pension & Welfare KBOI -TV Boise; KXLY -TV Spokane; paid by Producer) paid by Producer) KTNT -TV Tacoma; KTSM -TV El Old New Rates Old New Reruns Paso; KSYD -TV Wichita Falls, Tex.; Contract Rate 1st 2 years 2nd 2 years Reruns 1st 2 years 2nd 2 years Daily $80 $90 $100 $112 $126 $140 and WLWA (TV) Atlanta. 3 Day 200 225 255 280 315 357 Weekly 285 315 350 399 441 490 Bringing Up Buddy and Pete and Multiple weekly 370 470 470 518 658 658 Gladys (CBS Films) (2 pictures min. guarantee) Weekly stuntmen 345 380 400 483 532 560 Sold to ATN Sydney; GTV Mel- Singers -daily bourne; QTQ Brisbane, and NWS Ade- Solo & duets 80 110 130 112 154 182 3 & 4 80 100 115 112 140 161 laide, all Australia. 5 or more 80 90 100 112 126 140 Mouthing 50 80 90 70 112 126 15- program package (CBS Films) Over 17 50 65 75 70 91 105 Sold to TCN Sydney; HSV Mel- 1/2 hr. series 285 315 350 399 441 490 13 episodes guaranteed bourne; BTQ Brisbane, and ADS Ade- Less than 13 laide, all Australia. Package includes guaranteed (7 -13)° 285 365 400 399 511 560 380 420 399 532 588 Angel; Hotel de Paree; Rawhide; Want- 1 hr. series 285 13 episodes guaranteed - ed-Dead or Alive; Perry Mason; Have 6 days per episode 470 Gun, Will Travel, and Gunsmoke. Also Less than 13 guaranteed 285 430 399 602 658 (7 -13) -6 days per episode' Whirlybirds; The Honeymooners; Our Miss Brooks; Annie Oakley; I Love Lucy; Buffalo Bill Ir., and San Fran- WKRC -TV Cincinnati; KNXT (TV) Race for Space, which was syndicated cisco Beat. Los Angeles; WBAP -TV Fort Worth - this spring after it failed to gain net- Other work acceptance. Hollywood and the Man and The Challenge (Ziv-UA) Dallas, and WWJ -TV Detroit. advertisers to buy show are Trend Movies has been announced as a two - Sold to Goodyear International for House furniture on KNOE -TV Monroe, hour documentary for television, pro- Colom- markets in Mexico, Venezuela, La., and Carling Brewery for WICS duced by Mr. Wolper in association Argentina, Uruguay, Costa bia, Peru, (TV) Springfield, 111. Also sold to with Saul J. Turell. Script will be by Rica, Dominican Republic, Panama, WTMJ -TV Milwaukee; WJXT -TV Sidney Skolsky. A page ad last week in San Salvador, Honduras, Nicaragua, Jacksonville; KGNC-TV Amarillo; the New York Times announced the Guatemala and Brazil and alternate KERO -TV Bakersfield; WLOF-TV Or- production and solicited old footage. Manhattan sponsorship with Chase lando, and WSJV (TV) South Bend - Mel Stuart, who is collecting film foot- Bank in Puerto Rico. Sale was made Elkhart. Now in 84 markets. , age, said the production should be ready through International Television Pro- around the end of the year. grams, N.Y. notes Communist issue aired WXLW In- Case of the Dangerous Robin (Ziv -UA) Program dianapolis, Ind., has aired a 13 -week Sold to Brown & Williamson for Less controversy Producer David L. series, Marx Against Man, an explora- WABC-TV New York; KRON -TV San Wolper has in work a new documentary tion of Communism and Christianity. Francisco; WFIL -TV Philadelphia; on a less controversial note than his The series was written by Dr. James

BROADCASTING, August 8, 1960 (PROGRAMMING) 47 Armstrong, a Methodist minister, and was broadcast each morning from 9:25 to 9:30 a.m., so that it could be avail- A clean sweep? able for in- school broadcasts. The sta- How successful has Chicago police tion mailed out free copies of the entire reform been with a new broom be- series and reported 1,300 requests re- ing wielded by Superintendent Or- ceived. lando W. Wilson? Chicago's five tv outlets and eight Foreign competition The Broadcast- radio stations last week agreed to ing (Interna- Foundation of America give him a total of 13 half hours in tional Division of The National Educa- air time to deliver a report to the tional Television and Radio Center, people. The public service commit- N.Y.) has announced the selection of ments, set as a joint local broadcast three American radio and television industry project, was viewed as un- programs to be entered in the Prix precedented in city government Italia, an international broadcast com- annals. petition. The shows include a radio doc- On Thursday evening alone, Mr. umentary, "Anne Frank: The Memory Wilson's video -taped report assumed and the Meaning," produced by WBZ blanket saturation proportions on Boston; CBS News' "Population Explo- Chicago tv channels (WBKB [TV] an Play of the Week, sion," and NTA and WBBM -TV, 6:30 -7 p.m.; "Medea," starring Judith Anderson. WTTW [TV], the non -commercial Movie musicians Election of musi- outlet, 7:30 -8 p.m.; WGN -TV, cians at major motion picture studios in 8:30 -9 p.m., and WNBQ [TV] 9:30- MORE Hollywood to choose American Fed- 10 p.m.). Additionally, radio stations eration of Musicians or Musicians Guild WBBM, WGN and WMAW carried of America as their bargaining agent the audio version of the tape, with five also for MOVIE will be held Sept. 7 -8 at the NLRB other stations committed regional office in Los Angeles. Some later rebroadcast. 1,400 musicians are eligible to vote. The proposal that Mr. Wilson de- AUDIENCE There will be two separate but concur- liver a radio -tv report was recom- rent elections, one for the seven mem- mended earlier this year in a report bers of Assn. of Motion Picture Pro- submitted by Carl Larsen, on leave THAN ducers- Allied Artists, Columbia, Dis- of absence from his post as pub- ney, MGM, Paramount, 20th Century- lic relations director at the U. of ANY Fox and Warner Bros. -and one for Chicago. Universal (which was an AMPP member when the present contract with OTHER MGA was signed some two years ago interesting to the entire country, NET but has since resigned). Election dates said. were set by the L.A. regional office and STATION! are subject to approval of the national Released John Lee Mahin and Mar- NLRB. tin Rackin, signed by NBC -TV last Oc- tober to develop, create and produce Ready for stripping Dr. Hudson's new tv programs, have been released Secret Journal, an MCA -TV syndicated from their contracts by NBC and at half -hour series, has been made avail- the same time they have dissolved their able for daytime stripping. The 78 half- own partnership and will announce new hours have been purchased by CKLW- affiliations. During their tenure for TV Windson- Detroit; WAGA -TV At- NBC -TV they produced three pilot lanta; WTVT (TV) Tampa -St. Peters- films: The Barbarians, hour -long film burg; WDBO -TV Orlando; WGN -TV starring Jack Palance, shot in color in Chicago, and KABC -TV Los Angeles. Italy; The Renegade and Postal Inspec- tor. 'Main Street' National Educational Television & Radio Center, New York, Literary Stuart Brent Enterprises which in October of last year asked Inc., Chicago, announces plans for ra- each of the center's 47 stations to par- dio and tv syndication of series, Books ticipate in a program production proj- and Brent, heard locally on WBKB (TV) ect, last week announced it will release and WLS, and started more recently on to all affiliated stations the five pro- television in New York and Los An- grams judged the best. There were 25 geles. Two versions of the series, which CLEVELAND original submissions in the center's features Stuart Brent, literary figure, "Main Street" project. The "Main are being made available to stations - the STORER station Street" series includes video taped pro- one similar to the audio portion of the backed by 33 years grams from WYES -TV New Orleans, half -hour WBKB program and the La., KOAC -TV Corvallis, Ore., KETA other a 90 second capsule as now pre- of responsible broadcasting (TV) Norman, Okla., KVIE (TV) Sac- sented over WLS. Ted Weber, formerly and WGBH -TV Bos- CALL KATZ ramento, Calif., sales manager of WGN -TV Chicago, ton. Each program represents a story has been appointed executive vice presi- peculiar to one area but applicable and dent of Stuart Brent Enterprises.

48 (PROGRAMMING) BROADCASTING, August 8, 1960 nas

the .5..5

keys ::*

higher local : ratings!

sss sssss.ss

o Lock up your Fall program schedule now. Close up those blanks in your local programming. Line up any of these MGM -TV shorts across the board. Or combine them in any of many exciting ways. Open up new sponsor possibilities with the comedies, cartoons, novelties and specialties that really click!

Wire, write or phone MGM TV MGM -TV, 1540 Broadway, New York , N. Y., JUdson 2 -2000 ___ EQUIPMENT & ENGINEERING Balloon shot try New line Altec Lansing Corp., Ana- heim, Calif., has introduced its new set for Canaveral line of microphones, featuring a slim profile, a golden diaphragm and a The second attempt to loft a 100-ft. bronze filter. The microphones were in diameter, aluminized communications designed by Alexis Badmaieff, A -L into will be attempted balloon orbit transducer chief engineer, who explains tomorrow at Cape Canaveral, Fla. that wider frequency response is avail- Aeronautics & Space The National able in the golden diaphragm and the announced the August Administration bronze filter offers freedom from dam- 9 date last week. age by moisture and ferrous filings. Mr. The balloon will ride folded in the Badmaieff has published a paper de- a -Delta rocket. At 1,000 nose of Thor scribing the microphones which may miles above the earth it will be ejected be obtained at no charge by writing to vehicle and will open in space from the Altec Lansing Corp., 1515 Ground trans- Manchester as it goes into orbit. Blvd., Anaheim. mitters and receivers will attempt to "bounce" radio signals from the 10- Pre-fab microwave facilities Tower story-high sphere to span continents Construction Co., Sioux City, Iowa, and oceans with radio signals. If suc- announces development of a factory cessful, transcontinent and transoceanic pre -built building designed exclusively radio communications, including possi- for use with microwave equipment with bly tv, will become a fact. claimed advantages of permanent struc- The first try at launching the com- tures. Special features include wiring munications balloon, part of Project and insulation installed prior to ship- Echo, failed May 15 when small helium ment. Complex microwave equipment RADIO jets, designed to control the Thor -Delta which formerly had to be installed in flight in its upper stages, malfunctioned. the field, often with inexperienced local Meanwhile, voice communications labor, can now be pre -installed at the between the east and west coasts of factory by experts, according to Tower the United States by way of the moon Construction Co. Though changes of was accomplished successfully last microwave station sites are infrequent, Wednesday night. a building need only be lifted from its Bell Telephone Labs. scientists at special piers and transported to the new Holmdel, N.J., spoke to colleagues at site, with equipment intact. the Jet Propulsion Labs. at Goldstone, Double time Heuer Timer Corp., Calif. Two -way conversation was estab- N.Y., has designed a wrist timer es- lished, the messages traveling 1 million pecially for radio, tv and film timing. miles in the two -way span of the 3,000 Simultaneous reading of both elapsed miles between the two points. There time and time left to run on individual was a six second time delay in the dials recording up to 60 minutes, re- two -way circuit. The circuit was suc- duces potential timing errors to a mini- cessfully in operation for over an hour. mum. The jeweled lever movement Intelligibility was termed excellent. incorporates Incabloc shock absorbers The voice channels were on 970 mc, with seven precision jeweled bearings. with 10kw transmitters pumping out Named the RTM- Master, the timer the signal, transmitted and received at retails for $45. both points on 60 -ft. parabolic an- www`, `M..g..,sre.cgmMM,; s;x tennas. Bell Labs used its new special Y.c,>`:'... rY%#`.il,i, horn receiver with maser amplifier. 444 TOTAL Technical topic MADISON AVENUE For close -ups Argus Cameras Inc., INFORMATION a marketing subsidiary of Sylvania Elec- Office For Rent tric Products Inc., New York, announces a close -up mounting stand that RADIO allows a direct -wire tv camera to be 300 square feet with private used in conncetion with microscopes, entrance available in Tower close-up work, demonstrations or the scanning of a fixed area. Prices of the of Premium Building. three packages making up the complete kit: Argus Close -Up Camera Mounting This space divided into two Stand (AV -818), $179.95; Lighting Kit the STORER staioo offices. backed by 33 years for Close -Up Stand (AV-819), $24.95, and Extension Tube Kit for Close -Up of responsible broadcasts Stand (AV-820), $16.95. For addition- CALL: al information write to Dept. AV, PLAZA 5 -9236 CALL KATZ Argus Cameras Inc., 405 Fourth St., Ann Arbor, Mich. R.-1ï°zft`B::öfi..`'#:.?NAWARE:1"0::;

50 BROADCASTING, August 8 1960 WMAR-TV AGAIN DELIVERS MORE IN BALTIMORE'S 3- STATION MARKET!

Day Part Station Shares And Total Homes Reached MORE SHARE Baltimore - June 1960 (Based on t/e hr. homes reached by all stations.)

1. Metro Area OF AUDIENCE Table MONDAY THRU FRIDAY SUNDAY THRU SATURDAY

STATIONS Morning Mermen Night

6 AM-9 AM 9AM -Noon Noon -3 PM 3 PM; PM 6 PM -9 PM 9 PM -Mid. % % % % % WMAR -TV CONSISTENTLY STATION A 36 28 23 26 26 25

STATION B * 26 16 32 30 33 LEADS THE OTHER TWO WMAR -TV 50 41 53 35 31 31 BALTIMORE TV STATIONS OTHERS * 5 8 7 7 5 TOTAL 100 100 100 100 100 100 BASED ON JUNE 1960 AVG. H. U. T. 4 16 19 20 37 45

NIELSEN RATINGS Table 2. Station Totals

MONDAY THRU FRIDAY SUNDAY THRU SATURDAY FIRSTS *225 QUARTER -HOUR STATIONS Morning Afternoon Night

6 AM -9AM 9AM -Noon Nom-3 PM 3 PM-PM 6 PM -9 PM 9 PM -Mid. Homes Homes Homes Hernes Humes Home

(00) (00) (00) (00) (00) (00) MORE TOTAL STATION A 92 244 218 294 572 618 STATION B 205 189 342 659 860

WMAR-TV 135 404 614 441 190 931 HOMES REACHED AVG. H. U. T. 273 853 1081 1083 2021 2409

N. B. EACH of these figures represents the AGGREGATE OF MANY time periods, and should therefore not be applied to any specific quarter-hours.

Each station is assumed to be on a full 18 hour operating schedule. * Below minimum Reporting Standards or not regularly scheduled. In Maryland most people watch WMAR -TV CHANNEL 2 SUNPAPERS TELEVISION Baltimore 3, Maryland resented Nationally by THE KATZ AGENCY. INC. THE MEDIA STATION DETROIT TAPPING THE NEGRO MARKET Association formed to promote its value Negro Radio Assn., a trade group WAOK Atlanta; John McLendon, The comprising stations serving the Negro Ebony Group, Jackson, Miss.; Tom market, was formed Aug. 2 in Wash- Gibson, KEZY Tyler, Tex.; Leon ington. Owners of 29 radio stations Walton, Walton Group, Beaumont, from all parts of the country took part Tex.; Morris Blum, WANN Annapolis, in the session, drawing up their con- Md., and Ralph Weil, KATZ St. stitution, by -laws and objectives. Louis. Francis Fitzgerald, WGIV Charlotte, N.C., was elected board chairman. News source test Other directors are Robert W. Rounsa- ville, Rounsaville Radio Stations, At- fails to materialize FIRSTS lanta; Harry Legality of California statue exempt- 5 SECONDS -1 THIRD Novik, WLIB ing newspaper reporters from the obli- New York; out of 42 gation to reveal a news source in court, Stanley W. but not extending the same exemption -HOURS QUARTER Ray Jr., OK to radio and tv newsmen, will not be Group of Ra- tested by Pat Michaels, newsman of 7:30 AM TO 6 PM dio Stations, KTLA (TV) Los Angeles, and the New Orleans; Grand Jury of Riverside County, Calif. Egmont Son - NEILSEN APR. 1960 Mr. Michaels faced a contempt cita- derlin, WDIA tion for refusing to answer questions Memphis; about the KTLA documentary pro-. Norwood J. gram, City of Hate, dealing with al- Patter- leged anti -semitism in Elsinore, Calif. Ma. FITZGERALD S o n, KSAN (BROADCASTING, July 4). Subsequently San Francisco, and Joe Speidel, Spei- at a July 29 hearing at the Fourth del Stations, Columbia, S.C. District California Court of Appeals in Charter members of NRA, in addi- San Diego, District Attorney William tion to directors, are Robert Monroe, O. Mackey revealed that the questions WAAA Winston- Salem, N.C.; Tom to be asked of Mr. Michaels did not Maxwell, WIBB Macon, Ga.; Leonard concern his sources of information. Walk, WAMO Pittsburgh; Sam Feld- The court of appeals has issued a man, WEBB Baltimore; Pat Tusch- writ of prohibition preventing further man, WABQ Cleveland, William A. action by the Riverside County authori- Dolly and Banks, WHAT Philadelphia, ties until Oct. 7, when the matter of FIRST and Max Leon, WDAS Philadelphia. whether or not Mr. Michaels may be OVERALL SIGN -ON TO SIGN -OFF The association "intends to bring to required to answer other questions the attention of the American industry about the program will be argued. FIRST and advertisers the potential in the Negro market, totalling 18 million New Mutual affiliates IN FIVE OF SIX 3 -HOUR Negroes who spend over $41 million CATEGORIES daily," it was stated. It plans to engage WABI Bangor, WPOR Portland, and in research, gather economic data and WAGM Presque Isle, all Maine, have 6 AM TO MIDNIGHT other information for member stations joined the Mutual Broadcasting System. and to foster programming for Negroes. All three stations are owned and op- Open Door Membership will be erated by former Gov. Horace A. Hil- open to all stations engaged primarily dreth (Community Service Stations). in programming to the Negro people. WABI is a 5 kw facility operating on Associate membership will be open to 910 kc; WPOR, 250 -watts on 1490 advertisers and station representatives. kc, and WAGM, 5 kw on 950 kc. Mr. Fitzgerald said the Negro broad- Other new MBS affiliates are KBKW casting industry "has long needed an Aberdeen, Wash., a 250 watt unit association to promote mutual interests. which began operating for the Taft 11 YEARS OF LEADERSHIP IN THE NATION'S 51h MARKET In our 29 charter stations we have most Family Group on 1450 kc July 27, and of the leaders in the Negro broadcast- three stations that went on the air ing field already signed. We expect Aug. 1: KCLX Colfax, Wash., KRLC active membership to pass 100." Lewiston and KRPL Moscow, both Station executives programming in the Idaho. KCLX, a 250 watt facility on field, who have shown interest in the 1450 kc, is owned and operated by association were listed as Richard Adrien De Vries. Donald A. Thomas' Eaton, United Broadcasting, Washing- 5 kw KRLC, transmits on 1350 kc, the STORER station ton; Wayne Rollins, Rollins Broadcast- and the second Idaho unit, KRPL backed by 33 years of responsible ing, Wilmington, Del.; Stu Hepburn, Moscow, is owned by KRPL Inc., and broadcasting CALL KATZ KNOK Fort Worth; Stan Raymond, transmits on 1400 kc with 250 watts.

52 BROADCASTING, August 8, 1960 Will atomic energy power tomorrow's railroads?

Some day you may see a train like this - powered by the energy locked up in the atom. Possibly the locomotive will have its own nuclear reactor. Or perhaps it will use electricity generated at atomic power stations. But this much is certain. Of all forms of land transportation, railroads offer the greatest opportunities for the efficient use of nuclear energy. Railroads are constantly exploring exciting possibilities like this. Such progressive thinking is important to all of us -for we're going to need railroads more than ever in the boom years ahead. Clearly, it's in the national interest to give railroads equal opportunity and treatment with other forms of transportation. America's railroads - the lifeline of the nation - are the main line to your future.

AMERICAN I A RÄILROADS WASHINGTON 6, D. C.

BROADCASTING, August 8, 1960 53 Campus managers Three -score broadcast executives Breckner, KTTV (TV) Hollywood; Cleve J. Brien, WNOE went back to school in July, taking part in NAB's ad- New Orleans; Samuel A. Burk, KIRX Kirksville, Moi; vanced management seminar conducted by the Harvard Joseph F. Butler, WKLZ Kalamazoo; Eldon Campbell, Graduate School of Business Administration. From dawn WFBM-AM -TV Indianapolis; Israel Cohen, WCAP Lowell, to midnight they lived in a dormitory, ate at a school cafe- Mass.; Joseph P. Dougherty, WPRO -TV Providence, R.I. teria, boned up for classes and indulged in intimate shop- Second row: Van Beuren W. DeVries, WGR -AM -TV talk about the rigors of running a station. The seminar was Buffalo; A. James Ebel, KOLN -TV Lincoln, Neb.; William the second held under NAB auspices. A. Ekberg, KFYR-TV Bismarck, N.D.; Robert D. Ellis, This classroom area was the center of discussion, starting KKTV (TV) Colorado Springs; Richard M. Fairbanks, at 8:30 every morning. The photo is a composite of three WIBC Indianapolis; Francis H. Farnum Jr., WGAN Port- pictures. Front row (1 to r) : Paul Adanti, WHEN -AM-TV land, Me.; John T. Gelder Jr., WCHS-TV Charleston, Rochester, N.Y.; James E. Allen, WBZ-TV Boston; John B. W.Va.; G. David Gentling, KROC Rochester, Minn.; Carl Babcock, WLWI (TV) Indianapolis; Norman P. Bagwell, E. George, WGAR Cleveland; Kenneth R. Giddens, WKRG- WKY -AM -TV Oklahoma City; Joe M. Baisch, WREX-TV TV Mobile, Ala.; Allen T. Gilliland Jr., KNTV (TV) San Rockford, Ill.; Clayton S. Brace, KLZ Denver; Robert W. Jose, Calif.; George J. Gray, WLWD Dayton, Ohio; Saul MEASURING MANAGEMENT QUALITIES Clear guides to executive appraisal emerge from Harvard seminar How do you pick a good station man- and managers coped with situations, mentioned management guide, cited ager? how they dealt with personnel and un- frequently during the seminar; "Earn a What qualities should he have? ions, how they reached decisions, why profit while preserving and developing And what are the qualities of a good they made mistakes. the enterprise." station owner? In this academic process of case Simple, of course. But the classroom There aren't any pat answers to these studying, the broadcasters found they reviews showed how a business can be questions but there are many yardsticks were actually analyzing themselves. wrecked if any one of the three ele- that are helpful in looking at a human They served as guinea pigs in a Har- ments in the rule is ignored. being, taking inventory and then esti- vard management research project-a Here are general observations about mating what chance this blend of per- psychological survey dealing with the the qualities needed by broadcast man- sonal and mental factors will have in subject, "What do station managers agers and owners that were emphasized attaining a management goal. think of their owners ?" (See results of by Harvard faculty members at the end The ways of evaluating managers survey, page 56.) of the two-week management course: and owners occupied 63 broadcast ex- Stimulating Case One broadcasting Managers must have the ability to ecutives who took part in the NAB ad- case involved the troubles of radio sta- appraise particular situations and reach vanced management seminar conducted tion JABE (the call letters are fictional, decisions. July 10 -22 at the Harvard Graduate the facts real). This harrassed station They must think of ways to attain School of Business Administration had more than its share of operating objectives. (BROADCASTING, July 25) . miseries, ascribed by the 63 broadcast- Successful managers comprise al- These executive students, occupying ers to all sorts of causes. The students most as many blends of individual high posts at their stations, spent the took a vote on the type of job being traits as there are broadcast stations; fortnight on Harvard's Boston campus done by JABE's manager. (See story of this is complicated by the fact there are studying actual broadcasting case his- the owner -manager conflict, page 55.) many criteria of success. tories as well as cases dealing with com- The fortnight of study and classroom They must think in systematic panies outside the industry. exchanges produced a series of basic ways about their jobs and what they They lived 16 hours a day in a pro- principles applying to managers and are doing. vocative atmosphere of argument in station owners in broadcasting, an in- They must frequently reappraise small and large groups and in class- dustry caught between public and pri- their associates and human problems, rooms. They picked apart successful vate forces. The principles aren't new; learning to take their associates' points and unsuccessful companies in an effort they're merely orderly statements or of view. to unlock the secrets of good manage- rules -of -thumb that make or break a In the case of advertising they ment and analyze causes of failure. business. must think of the whole marketing op- The students observed how owners Behind all the case studies is an oft- eration.

54 (THE MEDIA) BROADCASTING, August 8, 1960 Haas, KIRO -AM -TV Seattle; Lawrence F. Haeg, WCCO WKRC-AM-TV Cincinnati; Charles J. Saunders, KCLS Minneapolis; Carter Hardwick, WSFA -TV Montgomery, Flagstaff, Ariz. Ala.; C. George Henderson, WSOC-TV Charlotte, N.C. Back row: William H. Rines, WCSH Portland, Me.; Bob Third row: William A. Hillebrand, WMHE -FM Toledo, A. Roth, KONO San Antonio; Robert H. Sauber, WTIV Ohio; Jon A. Holiday, WHYE Roanoke, Va.; William Holm, Titusville, Pa.; James Schiavone, WWJ -TV Detroit; Chester WLPO LaSalle, Ill.; Dan Hydrick, WGH Newport News, L. Thomas, KXOK St. Louis; Norman A. Thomas, WDNT Va.; James F. Jae Jr., KHMO Hannibal, Mo.; Joseph O. Chattanooga, Tenn.; Kenneth I. Tredwell Jr., WBTV (TV) Jasmin, WKNE Keene, N.H.; Theodore Jones, WCRB Charlotte, N.C.; Robert S. Tyrol, WTIC Hartford, Conn.; Waltham, Mass.; Jon S. Kelly, KCRA -TV Sacramento; George K. Utley, WFAA Dallas; Lew Van Nostrand Jr., Robert B. King, WSOY Decatur, Ill.; Charles H. Kingsley WMT -TV Cedar Rapids, Iowa; Irving C. Waugh, WSM -TV Jr., KHSL -AM -TV Chico, Calif.; T. B. Lanford, KALB- Nashville, Tenn.; Raymond W. Welpott, WRCV (TV) AM-TV Shreveport, La.; Homer Lane, KOOL-AM -TV Philadelphia; Louis S. Simon, KPIX-TV San Francisco; Phoenix, Ariz.; Herbert W. Lester, WOIA Ann Arbor, Warren P. Williamson III, WKBN -AM -TV Youngstown, Mich.; William A. Martin, KMMJ Grand Island, Neb.; Ohio; C. Wayne Wright, WALM Albion, Mich.; .Selvin Dale G. Moore, KGVO Missoula, Mont.; Roger B. Read, Donneson, WWRL Woodside, N.Y.

They must be sensitive to the re- able for successful management. radio programs because he was afraid sponsibilities of owners. Make clear the type of station of losing his XBC-TV affiliation for They must set their own goals. image they desire. JABE -TV. Owners, too, have obligations. Some Understand the broadcasting in- Lacking broadcast experience, Mer- of these were brought out in classroom dustry. rill called in Larkin when he took over discussion, others in the psychological Live up to rules specifying the au- JABE. Larkin laid out a three -year survey. Here are some of the things thority their managers enjoy. plan -shift to personalities with middle - owners should do: Maintain liaison with managers. of -road popular music; cut staff costs Specify financial, program goals. And they must be sensitive to their through negotiations with the union for Provide working conditions suit- responsibilities as licensees. combo men; allot $25,000 a year for advertising and promotion. After contacting a management con- Study of a man ager in trouble sultant, Merrill accepted the Larkin "You'll never make it, Larkin." were real, very real, and typical of ra- proposal. This was based on a pro- Jack Larkin, manager of radio sta- dio operations. The JABE case was one jected $80,000 loss in 1959; $40,000 tion JABE (fictional call for a real op- of a series of actual business episodes loss in 1960; break even in 1961. eration), muttered "here it comes" un- dissected and discussed at the NAB ad- JABE had lost an average $18,000 der his breath. vanced management seminar at Har- yearly under Rowe's ownership. After "I'm sure we'll hit the target, sir," vard's graduate business school. the station's rep approved the program he replied to Dean Merrill, his indus- Larkin was boosting his sales brilliant- changes, Merrill gave Larkin the go- trialist-owner on the other end of the ly but his losses were heavy and the ahead and let him run the station. phone. ratings horrible. The Ink is Red Instead of an $80,- "The ratings are awful," Merrill What would you do if you were 000 loss in 1959, Larkin turned up with went on, "and you'll have to overhaul Merrill? Fire Larkin? a $92,000 deficit which he ascribed to the programs. We'd better have a con- JABE's Headaches This regional a heavy separation fee paid an old ference- quick." station (5 kw 920 kc) is affiliated with employe and to higher payroll costs Jack Larkin faced up to a showdown XBC network. Its sister station, JABE- (which he is trying to bring down). Na- with his owner, fully aware that JABE's TV, is an XBC-TV network affiliate. tional -local sales in the first four latest fiscal and audience reports looked There are six other regionals and two months of 1960 averaged a fine $4,450 bad on the surface. But he was certain tv stations (besides JABE -TV) in this monthly above the same 1959 months, he could take JABE over the hump. industrial area of 1.25 million people. helped by a rate boost. He was upset. Owner Merrill hadn't JABE is fifth in radio ratings. Larkin figured in mid-May he would been in touch with him in months. Merrill bought the money -losing end up with a $23,000 loss for 1960, He'd been given three years to pull radio outlet in late 1958 from John actually $17,000 less than the $40,000 JABE out of the deep red to the break - Rowe, who retained ownership of loss he originally had projected in late even point. The term wasn't even half JABE -TV. Rowe was friendly with the 1958 when Merrill took over. In mid - over and now Merrill was on the prod. executives at XBC network. He had in- 1961 he expects to reach the break - What to Do The troubles of JABE sisted that Larkin use a lot of XBC even point, aided by use of remote

BROADCASTING, August 8, 1960 55 WHAT'S WRONG WITH STATION OWNERS say there is no ownership recognition of achievement," he said. "There What do station managers think rewards such as good pay, quick appears to be a feeling that a clear of their owners? rewards for efforts, a sense of power relationship is lacking between own- A prominent psychologist has in relation to the community. ership's policy and freedom of man- taken an appraising look at broad- Pressures are severe. The time agement choice. cast owners as seen through the element, business competition, gov- "Some of you must make guesses eyes of their managers. ernment regulation and the constant if policies are not clear. Others say What he saw was revealing. demand for new ideas were cited. they have a feeling of control over In essence, he found that station What kind of an industry is the station. One of you observed, 'I managers believe ownership can im- broadcasting? make my own climate and I'm stew- prove both benefits and properties Prof. Tagiuri's examination of ing in it.' Another said, 'It's hard to by providing a better work environ- the industry through managers' eyes get a share of profits or a piece of ment or climate for their managers. produced these descriptive terms: the station.' The psychologist was Prof. Ren- stimulating, exciting, fast, hectic, "The small -family feeling exists at ato Tagiuri. The scene was the novel, aggressive, growing, chang- many of your stations. A minority broadcast management seminar con- ing, challenging, fascinating, full of said operation of a station need not ducted July 10 -22 by NAB at the pressures, rewarding, superficial, be hectic but can be conducted in Harvard Graduate Business School. powerful, informal, hamstrung, iran atmosphere of quietness, a qual- Prof. Tagiuri asked the 63 sem- responsible, provides a service to the ity of 'peaceful hecticness'." inar students, all in the upper ex- public. Prof. Tagiuri offered this person- ecutive bracket of stations and Next Prof. Tagiuri asked the nel formula for management guid- group properties, (1) what they broadcast managers to describe what ance: "Suspended judgment will help thought of their work environment type of environment they need for you avoid errors in evaluating or climate and (2) what sort of con- effective work. They listed these people." ditions they wanted to do their best needs: A specialist in social psychology, work. A sense of creation. Prof. Tagiuri has been a member He found these recurrent com- A sense of their own contribu- of the Harvard faculty since 1951. ments in answers to the questino- tion. As a teacher in the advanced man- naire, which was blind: A sense of responsibility. agement program he has conducted Owners inadequately define Plenty of authority. a series of studies on the executive policies. A chance to develop satisfying climate and is an author of several They allow (a) too little free- relationships within the station team. dozen psychological papers. He is dom; or (b) they allow too much In his discussion of the survey a member of the American Psycho- freedom for the manager. results during the seminar, Prof. logical Society, American Sociologi- There's not enough chance to Tagiuri said he found frequent cal Society and other professional do things in depth, with high quality. complaints of vague and impractical groups. He is best known for his The work climate offers many ownership policies. "Many of you work in social perception.

technical gear and combo men. He the three -year agreement? boosted sales by taking over the sales What's wrong with owner Merrill? department himself. He wasn't satis- And with Larkin? fied with the sales manager he had Confronted with the detailed facts hired. of the JABE case, including financial The new JABE format had failed exhibits, the 63- broadcaster class at utterly to raise the station's No. 5 po- Harvard offered a varied array of com- sition in the seven -station market, as of ments and suggestions. They are sum- May 1960. JABE's spot rates were very marized this way: low, with attractive package deals. What should Merrill, the owner, do? What would you do? Would you re- Keep his hands off Manager Lar- lieve Larkin of his job, if you were kin until the three -year agreement ends Merrill? Or let him go through with in 1961. Demand doubling of JABE's income. Seminar head NAB's advanced man- Establish policy with Larkin, agement seminar at Harvard graduate specifying profit goals, share of market, business school is directed by Dr. J. image desired and standards of meas- Sterling Livingston, of the school's fac- urement control. His only goal is to ulty. The 1960 seminar, held in July, make money, yet he hasn't set policy included a series of case studies based though he went to a consultant. on actual business histories and fol- Having failed to take an active lowed the pattern of the first seminar ownership role in JABE, he should (1) held in the summer of 1959. Five other get a new manager; (2) put him on an members of the school faculty took part override basis, learn his duties and rein the course. A leading authority on sponsibilities as a station owner and business administration and manage- become familiar with the industry. ment, Dr. Livingston also is head of Tell Larkin he's disappointed and Harbridge House, management devel- give him a pep talk.. opment and consulting firm. Realize he can't expect to cut ex- 56 (THE MEDIA) BROADCASTING, August 8, 1960 BUT... WKZO Radio "Rescues" Sagging Sales

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BROADCASTING, August 8, 1960 57 penses quickly and have a fast profit. Larkin has wonderful ability to Metropolitan predicts What should Larkin, the manager, do? deal with the union. Demand a showdown with Merrill, Payroll and program costs are $50 million '61 gross throwi-'g the whole situation at him. much higher. Metropolitan Broadcasting Corp., Hire an adequate news staff; do Too much is being spent on pro- which had already served notice it will the best local news job in the market. gramming. gross $40 million this year, predicts it Give the market the music it wants He tried to buy his way into a will gross $50 million in 1961. to hear. profit. John W. Kluge, chairman and pres- Cut costs, balancing costs to in- He doubled sales in about a year; ident, told the San Francisco Security come; cut net losses. therefore he was doing a poor job be- Analysts Society last week, that first Improve local image by develop- fore Merrill bought the station. half earnings for 1960 already are $2.6 ing strong news and community public He's doing about what he said he'd million ahead of the full year 1959- service; editorialize on local matters. do: he shook up the station, increased $19.1 million vs. $16.5 million. Go to Merrill and say, "You sales, negotiated personnel savings with Roughly half of the 1960 income to- haven't given me all yo.ir objectives. the union. "Why are we beating him ?" tal is expected to come from Foster & What are your community as well as He should have improved ratings. Kleiser, West Coast outdoor advertising your financial objectives? Merrill is not competent to evalu- company Metropolitan acquired in Improve the programming; he ate programming. March this year. The 1961 prediction in 1961 way he's will have the benefit of a full year of won't make it the go- Unless pressure is put on Larkin, Foster & Kleiser income, whereas the ing. Hire strong program and sales he's not going to develop. managers. 1960 total will include only 10 months. Here's how broadcasters rated Lar- Is Larkin a good manager? Here are Mr. Kluge said Metropolitan's second kin, the manager: good, 12 %; bad, some of the students' answers: quarter in 1960 brought in $12.2 mil- 25 %; mediocre, 63 Sales are poor in terms of the mar- %. lion in sales, which came down to $597,- ket. 235 in net earnings (35 cents a share). But not necessarily bad or mediocre JABE isn't well run. enough to be fired. First half net earnings on the $19.1 mil-

Shoestring etv is practical Educational television on an econ- first low -cost, low -power tv station three months ago, cost the Richard- omy-sized budget. That's the story in the nation to be wholly owned, son Independent School District of KRET (TV) Richardson, Tex. operated and financed by a small, $30,000 for studio and control room It is an unusual project, hailed in independent school district. The out- and transmitting equipment ap- "think big, talk big" Texas as the let, which went on the air about proved by the FCC. Another $45,- 000 was spent on the installation of a receiving antenna for each of nine participating schools, wiring for 250 classrooms and 60 custom-made, portable tv receivers. KRET uses uhf ch. 23. The town fathers of Richardson originally had thought of installing a closed circuit educational system. But in explor- atory talks with Mort Zimmerman, president of Electron Corp., Dallas, manufacturer of closed circuit and broadcast tv equipment, they learned of the unused ch. 23. Officials also were satisfied that Electron's low - power transmitter range of 20 miles was ample to bring a clear signal to all of Richardson's schools. Richardson school officials believe the system is tailor-made to their needs: It enables the community to maintain supervision and control over the programming. KRET beams Spanish and social study classes to Richardson schools and plans science instruction, nighttime adult education classes and in- service training seminars for teachers. Operational costs? Approxi- mately $20,000 annually covering the salary of one licensed studio tech- RICHARDSON TEACHERS nician and released -time pay for tv Before and behind the cameras teachers.

58 (THE MEDIA) BROADCASTING, August 8, 1960

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Rodney Erickson has a knack for world of production, made him familiar as well as a producer and tv contact). turning tough sales problems into prof- with the broadcast medium and with Mr. Erickson struck out on his own. its. It's giving him a reputation as a the kind of people who manage it. At Warner Bros. he became a vice "sales specialist," forerunner of a pos- Procter & Gamble -To P &G, he president in charge of tv sales world- sibly new species in television. says, "I owe a lot of money" for the wide. There as one of five veeps in the Mr. Erickson also is becoming knowledge it imparted. P&G, he notes, whole company he was needed most wealthy. He and money get along well. has "management in depth" and ever for the help he could render to ABC - Already this friendship is showing since he has worked there, he has made TV in selling Warner Bros. -produced up in Mr. Erickson's assets which look it a practice to hold some stock in the tv series to advertisers. like this: Part of his first $1 million company. During his P &G service he His ability to provide the catalytic has been acquired in the worth he was supervisor on 44 different radio agent to agency negotiations with War- places on his Rodney Erickson En- shows. ners and ABC -TV came into good stead. terprises Inc. and interests in Canada Young & Rubicam -Here he spent Principally he took the "fear" of Madi- and England. He owns 50% of Cantel 101/2 years and it was this company son Ave. out of the motion picture firm. Ltd., Toronto, which sells to programs that taught him the "philosophy of do- His sales specialty was taking recog- in Canada, and is a director of Walton - ing business." At Y&R (started in Jan- nizable form. On- Thames Studios and Sapphire Films uary 1948) he was first a producer on When his amicable severance with Ltd. in London. Then there is a re- various top programs. There he lived Warner Bros. was accomplished just spectable stock portfolio that's being through a "transition of the tv busi- after the first of this year, Mr. Erick- fattened by a Warner Bros. contract ness." The advertising agencies, he re- son formed Rodney Erickson Enter- with stock options which keeps him calls, were getting out of show produc- prises Inc. which he uses principally "on the payroll" until August 1961. tion and becoming a business. in television activity. His various blue- Mr. Erickson has just sold for a At Y &R, Mr. Erickson's training in prints for the firm were put aside at profit a half ownership he had in a the tv business world went into high the call of NBC. Philadelphia brokerage firm (Valley gear. He was one -third of a three -man Third- Rounder The network hired Forge Securities). He has an art col- team that went out to "sell" the broad- Mr. Erickson as a non -exclusive spe- lection valued at more than $100,000; cast media to advertisers. Sam Thurm cialist and paid him a fee and expenses a four -story brownstone on New York's (now a top tv executive at Lever Bros.) to grease the skids for sale of the elec- upper East Side; a collection of limited handled research from the media point tion- convention package. "At the out- book editions; a new Rolls Royce. of view and James A. Shulke (now a side, we thought the job would take The Young Veteran Mr. Erickson vice president in charge of Paramount two months." It took five. He found, likes to think of himself as one of a Pictures' KTLA [TV] worked up the for one thing, he was making "third - select group of people in the tv ad- tv presentation for which Mr. Erick- round calls"-NBC salesmen had been vertising business: the second genera- son provided the "voice over "). there twice before. tion who made a career in an already Simply stated: "We sold television to What did he do at that point? growing broadcast world. clients intelligently and logically." And, "Saloon selling" was his answer. This Rod Erickson is not one to pick at that's what he feels he has been doing term-as used by Mr. Erickson -de- one knot at a time. He's most at ease ever since. notes a "softening up" of a client. "You when he has a lot of things "working" A New Era At Y &R also there never call on anybody, you meet with for him. The latest: a plan to be the came the new age of television with them" for drinks and food. organizing "catalyst" (a favorite Erick - which Mr. Erickson has become a His third big sales opportunity? Sam sonism) in a new talent agent enter- skilled expert. This was the era of Goldwyn Productions has now hired prise made up of "top independents." "legal, media and negotiation and less Rodney Erickson Enterprises to sell a Three "great companies" formed the supervision or selection of programs." package of 55 motion pictures to tv- building blocks for the Erickson career: From Y&R (he left in 1958 as vice the package never before released to CBS -His service at this company, president, general manager of tv, stock- the medium. For this stint, he is re- he feels, gave him an insight in the holder and member of the plans board ceiving a retainer against commission. lion sales were $747,924 (44 cents a WTVH (TV) Peoria, Ill.; KOVR -TV tana, Wyoming, Colorado, Nebraska share). He predicted full year earn- Stockton, Calif., WHK Cleveland, and and Nevada. ings would reach $1.25 per share, com- WIP Philadelphia. It has purchases Scholarship KABQ Albuquerque, pared to 91 cents last year. As Metro- pending FCC approval for WTVP -TV N.M., in cooperation with the News - politan has 1,699,012 shares outstand- Decatur, Ill., and the World Wide Chieftain, newspaper that city, has es- ing, Mr. Kluge seems to anticipate earn- Broadcasting System, an international tablished a scholarship fund for needy ings around $2.1 million on this year's broadcasting concern. freshmen, both male and female, at- projected $40 million in sales. tending the U. of New Mexico, who Mr. Kluge extended his predictions live in Bernalillo County, are of Span- as far as 1962, when he said the com- Media reports ish- American descent and speak Span- pany expects income of $12 million (be- New affiliates Four stations have ish. The first goal of the campaign will fore interest, depreciation or taxes), joined the Intermountain Network as be to raise funds for 20 freshmen for and an after -taxes net of $2.70 per affiliates, boosting the total to 54. New the 1960-61 school year. The sponsors share. members are KGEZ Kalispell, KOJM will contribute $1 for each new sub- Metropolitan's broadcasting proper- Havre, KPRK Livingston and KDBM scription to the paper. All subscribers ties include WNEW -AM -TV New Dillon, all Montana. Intermountain sta- will be listed as doners in the paper York; WTTG (TV) Washington, tions are located in Utah, Idaho, Mon- and will be announced over KABQ.

60 (THE MEDIA) BROADCASTING, August 8, 1960 Again a tough sales nut to crack but a sizable potential profit. Mr. Erickson puts his thoughts together this way: "The most fertile field for the relatively young man in this business is the motion picture industry. It is best equipped to produce tv entertainment and yet it is directed by "aging management." Midwestern Origin Mr. Erickson was born in Chicago in July, 1916. He attended the U. of Iowa where he was active in dramatics. He produced plays written by another student, Tennessee Williams, and was a roommate of Lemuel Ayers who became a Broad- way producer connected with such hits as "Kiss Me Kate" before his death. He broke into broadcasting as a producer for NBC in Washington in 1939. From there his path was erratic but generally upward: general manager, Hunterdon Hill Playhouse in New Jersey (1940) ; producer, WHP Harris- burg (1940 -41); producer of such CBS New York radio originations as Easy Aces and Aunt Jenny (1941 -43); a short stint in 1943 as assistant head of radio at Foote, Cone & Belding and executive producer of Lucky Strike Hit Parade until he and his whole department were fired by the famous George Washington Hill; comedy director at NBC (1943 -44); radio supervisor at Procter & Gamble (1944 -46) ; program director of WOR New York (1946 -47). He left WOR to return briefly to Foote, Cone & Belding as radio account executive and from there went to Y &R. Manhattan Home The Ericksons (he's married to Jean Norris Erick- son, who once worked at Y &R) live in a four -story brownstone in the 90s Collector Among substantial acquisi- other sculpture and paintings in a col- on the East Side of Manhattan. A tions that Rodney Erickson has bought lection he values at $100,000. He thinks ground floor patio comes off the from his earnings in recent years is of the collection as an investment in kitchen, providing space for his expen- this statute that stands in the garden capital as well as in aesthetics, and he sive statuary (see picture) and for of his Manhattan town house. It's counts its value in computing his assets outside play of his five children (three "Bather Fixing Her Hair," a first -cast that are mounting toward the goal he girls, two boys ranging from 9 years in bronze by Aristide Maillol, and it's set for himself-to be a millionaire at down to 4 months). insured for $50,000. Mr. Erickson has age 45. He's now 44.

Etv gift Gerity Broadcasting Co., li- Bell Jr., formerly with WHAY Hart- Tenn., will go on the air Aug. 15. The censee of WNEM -TV Bay City- Flint- ford, Conn., and prior to that vice station will operate on 1430 kc 'with I Saginaw, Mich., has donated tv equip- president of the Connecticut State Net- kw from 5 a.m. to sunset daily. WFCT, ment valued at $54,000 to Flint Junior work, is president and general manager. with studios and offices at 5041 N. College. The gift includes two com- For the past year he has been executive Broadway, Knoxville, Tenn., is repre- plete camera chains with the various assistant to the general manager of sented nationally by George P. Holling- units needed to reproduce film and still WHCT (TV) Hartford. He said the bery Co., and regionally by The Ken- pictures on tv. In addition WNEM- new firm will represent New England tucky Sales Co. James M. Welsh is gen- TV's engineering staff will give the col- stations primarily but a limited num- eral manager; J. Horton Davis is com- lege technical assistance and other pos- ber of properties outside that area will mercial manager. sible aid in installing and using the also be handled through an affiliation television equipment. with a national representative in New In ABC fold Two Nebraska tv sta- York. tions signed last week to join ABC -TV New reps. New England Spot Sales as primary affiliates on Feb. 2, 1961. Inc., radio -tv station representative, re- Signing on J. Francke Fox Jr., pres- KHOL -TV Kearney and KHPL -TV cently opened offices in Suite 401, ident of Radio Fountain City Inc., has Hayes Center both owned by the Bi- Stetler Hotel Bldg., Boston. Charles announced that WFCT Fountain City, States Co., make a total of six stations

BROADCASTING, August 8, 1960 61 to switch their primary affiliations to question- and -answer period following lower level are offices for sales person- ABC-TV in the past two months, the it. The same three producers and one nel, engineering, storage and a large network announced. announcer who appear on the tape meeting room. KGMC held open house handle the discussion period. last week for listeners advertisers and Crash program WLBW -TV Miami community leaders throughout the Den- will go on air on ch. 10 Sept. 16, two New fm outlet WTOL-FM Toledo, ver area. months after FCC ordered National Ohio, signed on the air last month with Airlines to vacate the channel. The air 50 kw at 104.7 mc. Its broadcast area H -R adding two offices date was announced last week by includes northwestern Ohio, southern Charles H. Topmiller, president of L. B. Michigan and northeastern Indiana, it H -R Television and H -R Representa- Wilson Co., the ch. 10 grantee. Mr. was announced. The station uses Pro - tives Inc., New York, are adding two Topmiller also reported that H -R Rep- gramatic Broadcasting Service, an elec- southern cities to their list of 10 U.S. resentatives had been appointed by the tronically controlled, time -synchronized branch offices by opening their Atlanta new station. tape playback machine, and features a and Dallas offices in September. Clarke Brown Co., which had been New sound WLAC Nashville has policy of many kinds of music with a repping for H-R stations in those areas, discon- announced it is switching to a good minimum of interruption. Three pro- tinues affiliation with H-R on Sept. 30. music formula. By "good music" it grams a week feature stereo in conjunc- Bill R. McRae, who opened means favorite standards (all albums) tion with WTOL. The station signs on Atlanta for Clarke Brown and H -R stations recorded by top artists. Loud stations weekdays at 7 a.m. and signs off at 1 in December 1954, will manage promotions and "ear- jangling sound ef- a.m. Saturday's sign -on time is 7:45 the new Atlanta office (1182 fects' as well as anything resembling a.m. WTOL -FM is companion of Peachtree St.). With Clarke Brown, Mr. rock 'n' roll are taboo. Station com- WTOL- AM -TV. McRae had become vice president and mercials, newspaper and transit ads in later executive vice president responsible addition to letters to WLAC's full New home KGMC Englewood, for sales ac- in six count list heralded the change. Colo., has moved its headquarters and southeastern states. Robert G. Dalchau has been facilities to new modern quarters at 3 appointed manager of Dallas (211 Agency education WSB -TV Atlanta W. Princeton St. Since 1952 the sta- North Ervay Bldg.). He had has instituted a series of studio adver- tion had been located in the Engle- been regional manager for United Artists tising clinics to acquaint agency and wood Park -N -Shop Center. The new Corp. covering 10 states in the south. advertiser personnel with modern tech- building includes five soundproof stu- niques at the station level. A dozen dios, including a completely equipped agency or advertiser guests are invited newsroom, on the upper level, along Capital earnings up to each clinic, which features a video with executive offices, continuity, book- Capital Cities Broadcasting Co. re- taped feature on techniques with a keeping and clerical offices. On the ported July 29 that net income for first six months of 1960 amounted to $455,870, an increase of $234,821, over comparable period last year. Net Outstanding Exclusive Properties earnings per share were equal to 40 cents, as against 19 cents for the 1959 MIDWEST $450.000 period. Company owns and operates Dominant fulltime facility with con- WROW -AM -FM Albany, N.Y.; siderable real estate. Gross well in ex- WTEN (TV) Albany, N.Y.; WCDB cess of $300,000. Profits increasing. (TV) Hagaman, N.Y.; WCDB (TV) $125,000 down. Liberal payout. Adams, Mass.; WPRO- AM -FM -TV Providence, R.I. MID ATLANTIC $325.000 Outstanding fulltime operation in an Changing hands excellent Mid-Atlantic market. Con- sistently profitable. 29% down, bal- APPROVED The following transfers ance over seven years. of station interests were among those approved by the FCC last week (for other commission activities see FOR MAJOR MARKET S23.7.000 THE RECORD, page 87). Unusual opportunity to obtain a good WPEO Peoria, Ill.: Sold by William daytime facility that covers one of Dolph the top ten markets in the east. and Herbert Pettey to J.W. $50,000 down, balance liberal terms. O'Connor and Frank Babcock for $350,000. Mr. O'Connor has interests In WBOW Terre Haute, Ind.; KLEE FINANCING- APPRAISALS Ottumwa, Iowa, and WCVS Spring- field, WJRL Rockford, both Illinois. V laclkb uvn & C7771 Inc. Mr. Babcock owns 50% interest in KWNT Davenport, Iowa. RADIO -TV- NEWSPAPER BROKERS WORL Boston, Mass.: Sold by Jo- seph A. Dunn and associates to Rich- WASHINGTON, D. C.: James W. Blackburn-Jack V. Harvey-Joseph M. ard D. Buckley and John B. Sitrick- Washington Building, Washington, D.C. -ST 3 -4341. Jaeger for MIDWEST: H. W. Cassill-William B. Ryan -333 North Michigan Avenue $300,000. Buckley-Jaeger group own Chicago, Illinois- Flnancial 6 -6460. - WHIM Providence, R.I.; WDRC Hart- SOUTHERN: Clifford B. Marshall -Stanley Whitaker-Robert M. Baird - Healey Building, Atlanta, Georgia- JAckson 5 -1576. ford, Conn.; and KGIL Los Angeles. WEST COAST: Colin M. Selph- California Bank Building -9441 Wilshire Boule- Commissioner vard- Beverly Hills, California- CRestview Robert T. Bartley dis- 4 -2770. sented.

62 (THE MEDIA) BROADCASTING, August 8, 1960 KSOO -TV on the air; in 1959 totaled $790 million compared to $756 million in 1958 and $716 form regional network million in 1957. (Income is defined as the sum of wages and salaries paid out STATIONS The nation's newest tv took station plus interest and rental income.) the air July (ch. 13) to 31. KSOO -TV Personal expenditures for radio and Sioux Falls, S.D., officially beamed its tv sets, records and musical instru- FOR SALE first programs on that date in the pres- ments totaled $3,497 million in 1959, ence of numerous state and local offi- the department found. This compares cials, civic leaders, and station execu- EASTERN with $3,067 in 1958 and $3 billion in tives. 1957. Excellent buy in middle -atlantic area. Taking part in the dedication cere- Total compensation of broadcast in- Single station market priced to sell. monies were Owner- operator could do $75,000 dustry employes was $601 million in easily. Asking $80,000 on terms. Governor 1959 compared to $568 million in 1958 Ralph Herseth South -atlantic single station market and $539 million in 1957. Of these asking $160,000 with 29% down. of South Da- totals, wages and salaries provided $586 1960 fiscal cash flow $35,000 ap- kota, Gover- million in 1959, $556 million in 1958 proximately. nor Orville and $527 million in 1957. WASHINGTON, D.C. Freeman 1737 DE SALES ST., N.W. of Minnesota, First Taliesin station EXECUTIVE 3 -3456 Senators Karl RAY V. HAMILTON Taliesin Mundt and Stations, a midwestern fm JOHN D. STEBBINS Frances Case station group, plans to go on the air with its first station, WDTM De- and Congress - (FM) MIDWEST man Carl An- troit, in September. A tower, 150 -feet MR. IieNKIN tall, is being constructed atop the Single station market with 50,000 derson. Host people in trading area and retail was KSOO's president and general man- Cadillac Tower Bldg. This will make an sales of about $45,000,000; 1960 ager, Morton H. Henkin, principal overall height of 560 feet from gross will be approximately $75,000. owner of the new station. which the 61 kw signal will be emitted. Price of $140,000 can be negotiated. WDTM's studios will be located on the The ch. 13 facility operates with a 20th floor of the building. The tower CHICAGO maximum power 316 kw. Its 1,117 - 1714 TRIBUNE TOWER of and broadcasting equipment will be sup- ft. tower is said to be the tallest struc- DELAWARE 7 -2754 plied under prime contract with RCA. RICHARD SHAHEEN ture in Dakota. A. South Taliesin Stations also has FCC permis- KSOO -TV broadcasts a full NBC sion to construct stations in Milwaukee, SOUTHWEST network schedule including 28 hours Pittsburgh and Cincinnati. per week of color, and some ABC One -kilowatt fulltimer in single sta- programming. Agency tion market. $40,000 net quick as- appt'm'ts sets and $50,000 in real estate, The new station has formed a regional WNAB Bridgeport, Conn.: New Eng- beautiful building, fully equipped. network with KORN -TV Mitchell, land Spot Sales, Boston, as regional $215,000.00, $100,000.00 down, six years to pay. This station is op- S.D., and KCMT (TV) Alexandria, representative. Minn. Its am affiliate, KSOO, celebrated erating at a substantial profit with 70 percent of its business on annual its 33rd anniversary in July. KAYO Seattle, Wash.: John E. Pear- contracts. In addition to Mr. Henkin, the sta- son Co. as national representative. 250 -watt fulltimer, single station in rich West Texas market, owns valu- tion is manned by 75 full -time em- KENO Las Vegas, Nev.: Torbet, Al- ployes including Tom Barnes as execu- able land at transmitter site. $125,- len & Crane as representative for west- 000 with 29 percent down and five tive vice president, Wade Patterson, ern states. Jack Masla & Co., affiliated years at six percent. This station has general sales manager, Ed Starr, opera- with TA &C, handles KENO's eastern a long history as a good money tions manager, Julius Hetland, vice maker. and midwestern sales in New York, DALLAS president for engineering and Max Chicago and St. Louis. Pierce, technical director. National 1511 BRYAN ST. sales representative WSEE -TV Erie, Pa.: Devney- O'Con- RIVERSIDE 8 -1175 for KSOO-AM -TV DEWITT 'JUDGE' LANDIS is Avery -Knodel, New York. nell, N.Y. WKIS Orlando, Fla.: Devney- O'Con- WEST Broadcast wages nell, N.Y. Fulltme radio station in one of fast- among top in nation WLYN Lynn, Mass., and WTSA est growing areas in U.S. Good own- Brattleboro, Vt., both Puritan Network ership income on annual gross in ex- Wages and salaries paid broadcast stations: Kettell- Carter Inc. as New cess of $300,000.00. Sale of stock personnel averaged $7,418 last year, England representative. includes good real estate plus cash surpassed only by salaries and wages and receivables. paid by security and commodity brokers WDEE Hamden-New Haven, Conn.: SAN FRANCISCO and dealers, according to figures pub- New England Spot Sales, Boston, as 111 SUTTER ST. EXBROOK 2-5671 lished by the U. S. Dept. Com- regional representative. of JOHN F. HARDESTY merce. KMEL Wenatchee and KLOQ Yak- The 1959 broadcast payments com- ima, both Washington; Torbet, Allen pare to $7,128 in 1958 and $6,756 & Crane as western sales representa- HAMILTON -LANDIS & Assoc., INC. in 1957. Figures apply to 79,000 full- tives, Jack Masla & Assoc. for rep- BROKERS time employes. NATIONWIDE resentation in East and Midwest. NEWSPAPERS In an analysis of national income by RADIO 8 TELEVISION STATIONS industries, the department said the in- WMTN Morristown, Tenn.: Spot NEGOTIATIONS APPRAISALS FINANCING come from radio and tv broadcasting Time Sales Inc.

BROADCASTING, August 8, 1960 63 WON'T SHRINK

WON'T STRETCH

ALWAYS STAYS THE SAME In TV too... GOVERNMENT ANOTHER GO AT CH. 12 GRANT Film does `Ex parte' issue up again; FCC orders rehearing A sixth tv case will be reheard by interest. the FCC because of allegations before Jacksonville Broadcasting Co. is the House Legislative Oversight Sub- headed by James R. Stockton, presi- the committee that ex parte pressures were dent, while the third applicant is munic- brought to bear ipally- owned. The commission announced last week Four of the six cases reopened by the that its Aug. 31, 1958, grant of ch. 12 commission have been Florida tv 'impossible!" in Jacksonville, Fla., to Florida - grants -Miami chs. 7 and 10 and Or- Georgia Tv Co. will be reopened to lando ch. 9 in addition to the present determine (1) if any commissioner case. Others are Boston ch. 5 and St. Like to show something that should have disqualified himself, (2) Louis ch. 2. The FCC reopened the doesn't happen -really can't hap- whether anyone influenced or at- Jacksonville and Miami ch. 7 cases on pen? Want to show the "No! "- tempted to influence any commission- its own motion while the courts re- thus emphasize the "Yes! ''? er, (3) whether any party in the pro- manded the other four. Chemstrand Nylon did it brilliantly ceeding "directly or indirectly se- Earlier Decisions Just three weeks ... visually squeezed a whole cured, aided, confirmed ratified or ago, the commission revoked its orig- selling sequence into a few film knew of any misconduct or impro- inal grant of Miami ch. 10 to National frames. prieties . . ." and (4) whether the Airlines and gave its station, WPST -TV, grant was void ab initio (from the 60 days to go off the air. The com- Adaptable! ... That's the way start) and if not, whether such grant is mission then gave the channel to L. B. it is with film! voidable and should be set aside and Wilson Inc., only one of the four orig- Film, and film alone, does three whether any of the applicants should inal applicants which was not involved things for you: (1) gives anima- be disqualified or receive a compara- in charges of improper influences tive demerit. (BROADCASTING, July tion- crisp, exciting; (2) provides 18). At the same Charges of ex parte contacts and time, the commission vacated its the optical effects you've always grant that the vote of one member of the of ch. 5 Boston to WHDH -TV but required for com- high -polish FCC -former Commissioner Richard told the station it could continue on the mercials; (3) assures you the A. Mack -was committed were made air pending the outcome of further com- coverage and penetration which before the Oversight Subcommittee in parative hearings. market saturation requires. June 1958 (BROADCASTING, June 9, Hearings in the St. Louis and Miami For more information, write 1958). The late Stephen J. Angland, ch. 7 cases also have been completed subcommittee attorney, submitted testi- Motion Picture Film Department before special Hearing Examiner Hor- mony that -the- record contacts were EASTMAN KODAK COMPANY off ace Stern, who also sat for the Boston made with commissioners on behalf of and Miami ch. 10 rehearings. An ini- Rochester 4, N.Y. two of the three applicants, Florida - tial decision in the ch. 7 case is ex- East Coast Division Georgia (now operating WFGA -TV pected next month and the examiner 342 Madison Avenue Jacksonville) and the City of Jackson- already has recommended that the shift New York 17, N.Y. ville's WJAX. of ch. 2 from Springfield, Ill., to St. Midwest Division The third aspirant for ch. 12, Jack- Louis and subsequent assignment to 130 East Randolph Drive sonville Broadcasting Co. (WPDQ), KTVI (TV) there is "voidable" but did Chicago 1, III. was not involved in attempts to exert not specify any comparative demerits West Coast Division pressures, according to Mr. Angland's for any parties in the case. 6706 Santa Monica Blvd. testimony. None of the principals testi- Hollywood 38, Calif. fied before the subcommittee with Mr. Angland the only witness. LITTLE ROCK REPLY or W. J. German, Inc. Ch. 12 was given to Florida- Georgia gents for the sale and distribution of Three tv stations :astman Professional Motion Picture in a 4 -2 commission vote that re- ilms, Fort Lee, N.J., Chicago, Ill., versed a hearing examiner's recom- explain coverage Hollywood, Calif. mendation favoring Jacksonville Broad- casting Co. Former Chairman George Two of the three Little Rock tv sta- \DVERTISER: C. McConnaughey and Commissioner tions last week formally told the FCC The Chemstrand Corp. Robert T. Bartley voted for WPDQ and why they blacked -out part of the Re- 1DVERTISING AGENCY: Commissioner T.A.M. Craven ab- publican convention in favor of pleas for votes by Democratic Doyle Dane Bernbach, Inc. stained. Voting for the winning ap- local candi- plicant were Commissioners Mack, dates (BROADCASTING, Aug. I). 'RODUCER: Doerfer, Lee and Hyde. One of them, KARK -TV, asked for Transfilm -Caravel, Inc. The Winners Florida- Georgia prin- the commission's "sympathetic consid- cipals at the time of the grant included eration in understanding reasons for George H. Hodges, 26 %, Alexander the procedure taken...." KTHV (TV) Brest, 26 %, Harold S. Cohn, 19 %, and said that it "used its best judgment in Wometco Enterprises Inc. (Mitchell efforts to serve the people of Arkansas. Wolfson, Sydney Meyer) 20 %. Wo- . . ." The third station receiving the metco since has increased its holdings FCC inquiry, KATV (TV), was given to 47.5% by purchasing Mr. Hodges additional time to reply because of the

65 illness of its Washington attorney. In a July 25 wire to all three stations, the FCC said that it "appeared" they had not complied with the fairness provisions of Sec. 315 by failing to carry that night's session of the Re- publican convention. They were asked for a full statement. All three stations had carried local political speeches on the evening of July 25, first night of the convention which also was the state primary election eve. Their coverage of election returns and the convention the following night differed, however. Both KTHV and KARK -TV repeat- ed last week that had the conventions been reversed -with the Democratic nominating sessions conflicting with the state primary election eve -they would have blacked out the Democrats also. KARK -TV said that it carried the five -day Democratic convention a total of 28 hours, 40 minutes and 20 seconds; the GOP four-day affair 24 hours, 18 minutes and 5 seconds. GOP Led Demos Had the Repub- lican's run five days also, the coverage probably would have been equal or weighted in favor of the GOP Chicago The Death of Socrates sessions, KARK -TV said. The station Jacques -Louis David . (1748- pointed out that on a daily average, the GOP lead the Democrats 365 minutes to 344. All of the GOP convention originated by NBC, except the opening session, was carried by KARK- Houston is Sixth in the Nation ... TV the station said. "As there was no Republican candidate, as such, in the convention pro- K -NUZ is FIRST in Houston! ceedings Monday night and there were legally qualified candidates desiring broadcast time in the state's Democratic NO. 1* BUY Party primary election, our opinion was that the greatest public interest would at the lowest cost per thousand! be served by presentation of the candidates," KARK -TV explained. It was felt that otherwise, we would have been *See latest Pulse or Nielsen remiss in our obligation to the electorate National Reps.: in the KARK -TV coverage area." THE KATZ AGENCY, KARK -TV pointed out that it INC. blacked -out 21/2 hours of the Demo- cratic convention as offered to New York NBC in favor of local news and annual re- Chicago mote coverage of the Miss Arkansas Detroit pageant from Hot Springs. Answering a query about the net- Atlanta work order, the station said that it re- r SL Louis ceived "general information" from y San Francisco NBC that the network would carry both 11 conventions. On June 27, operational Los Angeles data and tentative hours were relayed Dallas by the network with additional infor- 24 HOUR MUSIC and NEWS June 30, KARK -TV sail' IN HOUSTON. mation on that, on July 5, it accepted the NBC CALL DAVE MORRIS conventions coverage with the excep- JAckson 32581 tion of the evenings of July 12 (tht beauty contest) and July 25. MEMBER OF Night Reserved As early as las. TEXAS QUADRANGLE Feb. 19, Rep. Dale Alford (D-Ark.; had contracted for July 25 prime timt on its facilities, KARK -TV said, and

66 (GOVERNMENT) BROADCASTING, August 8, 1961 major part of the time that night had mainder of the evening except for live Savage, Omer K. Wright, Jae D. Kit- been reserved prior to the convention coverage of President Eisenhower's chen and C. Wayne Wright. The last order. convention speech. two own 48% of Triad Tv Corp., un- "Never has it been our intention to "KTHV used its best judgment in its successful applicant for ch. 9 Parma, discriminate against political parties, efforts to serve the people of Arkansas, Mich. Facts support an inference that candidates, et al, which we sincerely and this judgment required complete, Triad hired one J. A. Wagner to get ex hope is reflected herein," KARK -TV continuous election returns for the en- parte presentations before the FCC, told the commission, "Your sympathetic tire night...." KTHV told the FCC. the examiner ruled. consideration in understanding reasons KARK -TV carried the convention July "If the arrangement [between Triad for the procedure taken by KARK -TV 26 with election returns by video only and Mr. Wagner] had been set forth in this matter would be deeply appreci- on the bottom of the screen. with conventional contractural clarity, ated and is respectfully requested." it could scarcely have spoken more KTHV said that it had warned its CARO CHICANERY? persuasively," Mr. Donahue said. "In network, CBS -TV, in advance that it the past, administrative agencies and would be unable to carry all the GOP Both bids flunked the cause of good government have suf- convention. The station said that candi- fered much at the hands of those who, dates customarily reserve election eve by examiner in am case like Triad, would corrupt its process- time and July 25 plans were made well In an initial decision last week clas- es... in advance with this in mind. sified by Hearing Examiner Thomas High Wages Mr. Wagner, a law- In the case of at least two office - Donahue as "not a usual one nor is it yer. is a former national commander of seekers, KTHV already had been used a happy one," he found that both ap- the American Legion and prominent by their opponents and the station plicants for a new am station on 1360 in Michigan. He was paid $1,710 by pointed that it was obligated under Sec. kc in Caro, Mich., should be dis- Triad. Examiner Donahue said ex- 315 to provide "equal time." qualified. planations by Messrs. C. Wayne Wright Unlike KARK -TV, KTHV pro- Mr. Donahue used strong language and Kitchen that Mr. Wagner was grammed election returns much of the in disqualifying Caro Broadcasting Co. hired to determine what political pres- night of July 26. Following- receipt of because of actions by two of its stock- sures were being brought to bear in the FCC telegram, the station cancelled holders in an earlier tv comparative the tv case ". . are incredible, par- locally- produced programs scheduled case. He disqualified the second ap- ticularly when viewed in the light of early in the evening and aired the first plicant, Tuscola Broadcasting Co.. be- Wagner's background and the wages portion of that night's convention. It cause its bid was a "thinly veiled" he commanded." switched to election returns at 7:16 application backed by another licensee He added. "... Neither [C. Wayne] p.m., Central Standard Time, and con- 29 miles away. Wright nor Kitchen's overall perform- tinued with that programming the re- Caro is equally-owned by Lloyd L. ance on the stand was such as to in-

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BROADCASTING, August 8, 1960 67 spire confidence in the reliability of their testimony.... It becomes pretty GARDOL'S FTC TOOTHACHE apparent that the purpose for which Wagner was hired was not of a char- Initial decision cracks famous shield ad acter that the twó witnesses were willing Colgate's "Gardol" may be protec- should be dismissed since the firm, at a to describe." Both men were "ill at tion against tooth decay, but it offers cost of more than $100,000, has elim- ease" on the stand and that their testi- no shield against the Federal Trade inated the invisible shield theme from mony was marred by contradictions, he Commission. The firm's famed tv ad, its advertising. The firm claimed that a said. which featured a ball bouncing off a cease and desist order could accomplish Triad owns 49% of WALM Albion, transparent shield, was hit hard in an nothing that had not already been Mich., 100% of WFRL Freeport, Ill., initial decision handed down by FTC achieved by voluntary action. and is an applicant for a new am in Examiner Leon R. Cross last Friday. The examiner however, rejected the Lansing, Mich. C. Wayne Wright is In his decision, the examiner recom- claim saying that the record did not general manager of WALM, which the mended that Colgate- Palmolive Co., support a finding that Colgate will not, examiner pointed out, was told in New York, stop claiming that its Col- in the future, misrepresent the true November 1959 by the FCC that it gate Dental Cream with Gardol gives properties of the dentifrice unless re- was not giving a clear city identifica- users complete protection against tooth strained by the commission. tion. This, the examiner said, would decay and the development of cavaties. In another action, the FTC approved not be important standing alone but The firm has already announced that it a consent order prohibiting Arthur in the present context "serves to cor- will appeal the ruling to the full FTC. Murray Inc., licensor of some 450 roborate . . . that Charles Wayne Based on its complaint of last No- "Arthur Murray Studios" throughout Wright is not averse to cutting the cor- vember (Broadcasting, Nov. 30), the the world, from using "deceptive pro- ners of strict propriety in his dealing examiner held that the "invisible promotional schemes" to attract customers with the commission." tective shield" theme used in Colgate's and from selling dance instruction He said that through Messrs. C. tv advertising was deceptive "insofar as courses through deception and coercion. Wayne Wright and Kitchen, the acts it represented the true nature of the In taking the action, the FTC ac- of Triad are accessable to Caro. properties of Colgate Dental Cream cepted a proposed order to cease and Hidden Ownership? The second ap- with Gardol, and the manner in which disist agreed to by the Murray firm. plicant Tuscola Broadcasting Co., is . it ... inhibits tooth decay." The commission charged last March two -thirds owned by Robert F. Benkel- Colgate's toothpaste ads had fea- (Broadcasting, April 4) that the Mur- man and one -third by James A. McCoy, tured objects bouncing off an unseen ray promotional offers were not bona who has no broadcast experience. Mr. shield without hitting the person at fide but were, instead, a deceptive form Benkelman is operations director of whom they were aimed. The FTC exam- of "bait" or "decoy" attractive to the WWBC Bay City, Mich., owned by iner stated that this ". . . intended to innocent, unwary and unsuspecting." Water Wonderland Broadcasting Co.. convey the impression, and did convey The fact that the firm agreed to the which originally applied for the Caro the impression, that decay could not order does not constitute, the commis- station. Caro and Bay City are 29 get to the teeth of a person brushing sion stated, an admission that the law miles apart. with Colgate Dental Cream . . . This has been violated. A spokesman for The Water Wonderland application was, and is, a false, misleading and Arthur Murray Inc. said the organiza- .at Caro was withdrawn May 8, 1959. deceptive portrayal of the true prop- tion had voluntarily worked out what :and the Tuscola application filed five erties ." of the dentifrice. amounted to a code of ethics to guide ,clays later. Mr. Donahue found this Eliminated Shield Colgate -Palm- the studios licensed by the Murray or- :something more than coincidence. olive argued that the FTC charges ganization. Can the facts concerning the Benkelman -Water Wonderland relationship point to any other conclusion than that Tuscola's application is but a thinly veiled bid by Water Wonderland for a station in Caro, a bid, which if it were to ripen into grant, would make a mockery of ... commission rules and policies," Examiner Donahue said. The decision pointed out Mr. Benkel- man was named as general manager in the WWBC application for a Caro station. Also, the examiner stressed, Mr. Benkelman planned to finance his new station through (I) $9,100 received from Winter Wonderland for an option he held to purchase 241 % of WWBC and for which he paid nothing and (2) $10,000 in unsecured loans from three WWBC stockholders. Mr. Donahue said that it is re- grettable that rejection of both applicants will result in the loss of a first local service for Caro. However, he stated, the public interest is best served by "holding a firm line of re- "Just as this invisible sistance" to the tactics of the ap- shield protects fine, so Gardol ..." plicants. Originally printed in BROADCASTING, June 9, 1958

68 (GOVERNMENT) BROADCASTING, August 8, 1960 SUCCESS STORIES One of a series of salutes to successful radio and TV stations across the nation ... and to the Northwest Schools graduates who have contributed to their success.

wfrv. channel 5 . green bay, wisconsin WFRV went on the air June 1, 1955 -was affiliated with ABC - TV until 1959 when it joined NBC. Studios and main office are in Green Bay, with an office also in Appleton. Channel 5's powerful signal reaches 22 counties in Wisconsin and 22 in Michigan -a total population of over 1,700,000 with 400,000 TV sets. WFRV (Wonderful Fox River Valley) has pioneered in local live community service projects and remote telecasts. Appleton's outdoor Fall Fashion Revue and the Green Bay Christmas Music Festival are typical events. WFRV also sponsors the annual Golden Gloves State Championship bouts.

Northwest graduates with WFRV.. . Carl H. Wenzel has been with WFRV since De- cember 1958, during which time his ability has enabled him to rise from studio floor man to stage manager in charge of all local on- the -air program and commercial staging. Carl's goal JACK GENNARO, Manager, WFRV is to produce his own TV show. Manager Gennaro comments on his Northwest Employees: Girard (Jerry) Parnell "Channel 5 has made quality its criterion of suc- joined the staff in 1956 cess in fulfilling its obligations to the viewing as an engineer. Because public. We feel that one of the chief components of his imagination and of top operation consists of obtaining properly creativity, he was trained trained personnel. Carl Wenzel and Jerry Parnell as a director and has meet this requiremnt. Their basic preparation served in this position provides them with the background we need." since 1959.

For further information on Northwest training and graduates available in your area, write, phone or wire NORTHWEST SCHOOLS ®1221 N.W. 21st Avenue, Portland 9, Oregon

Phone CApitol 6 -4811 737 N. Michigan Avenue, Chicago 6362 Hollywood Blvd., Hollywood

BROADCASTING, August 8, 1960 69 Sen. Kennedy; Fred Scribner, under- SPONSORSHIP OF TV DEBATES? secretary of the Treasury and a member of the Nixon strategy board, Her- bert G. Klein, special assistant to Vice CBS opposed; ABC, NBC, study advertiser President Nixon, and Ted Rogers, special television consultant to Mr. Nixon. bid, but Kennedy, Nixon have veto power Alterations Due The plan eventually A meeting to work out the format Noncommittal ABC and NBC had involved for presentation of the debates and mechanics of television debates be- no immediate comment, but indicated will require compromises in the plans tween presidential nominees Richard they were studying the question. suggested by some if not all of the networks. M. Nixon and John F. Kennedy was It appeared obvious that Vice Presi- NBC proposed four hour -long being set up late last week, amid wide- dent Nixon and Sen. Kennedy would debates and four one -hour programs in which spread speculation on whether the ap- be able to veto, if they wished, any the nominees would be ques- pearances should or should not be sponsorship decision any network might tioned by newsmen on NBC; ABC pro- commercially sponsored. reach. posed a series of appearances on all The commercial question was more Spokesmen for the Democratic and three networks on a rotation basis; CBS than academic. Metropolitan Life In- Republican camps were noncommittal offered eight hours with "direct pres- surance Co. was reported authoritative- last week. One Nixon aide said the entations" by the nominees on the opening ly to have indicated to all three tv vice president may express views on the and closing broadcasts and discus- networks an interest in sponsoring the question when he returns from his sions and interviews with opposing precedent- making programs. Other un- Hawaiian speaking tour. presidential and vice presidential candidates identified advertisers were said to have Meanwhile, a meeting was being set on the other programs. broached the same question. tentatively for Tuesday (Aug. 9) in CBS has said it will not sell time for political First network to answer was CBS. New York for discussion of tv debate broadcasts that are also carried President Frank Stanton issued a state- plans by representatives of all three on the other networks, but spokes- ment on Wednesday "to make it abso- networks and of the nominees. The men asserted last week that this applies lutely clear that CBS will not accept Tuesday date was not firm, but it was to paid political broadcasts and would have commercial sponsorship for these spe- hoped that some hour on that day no bearing on the presidential cial programs. Even though public would be found suitable to all partici- debates. spirited business firms have been gen- pants. Sen. Kennedy accepted the offers of all erous in offering to sponsor these de- These were slated to include Sig three networks and Vice President Nixon bates, we-the CBS radio and television Mickelson, president of CBS News, accepted but said he felt that the networks and their affiliated stations John Daly, news, special events and nominees should appear without - prepared want to make this our own contribution public affairs vice president of ABC, texts or notes "and without interruption." because we believe there is no single act and Lester Bernstein, corporate affairs All three networks conditioned of self -government that is more impor- vice president for NBC; Leonard their offers on waiver of the equal -time tant than the quadrennial choice of our Reinsch of the Cox radio and tv sta- law insofar as the current presidential national leadership." tions, communications consultant to campaign is concerned. FCC reserve unit Study sessions on Big Debate? increases to 23 Five The plans of the networks for na- U.S. Office of Education, said he more names were added last week tionally- televised debates between brought up the subject of educating to the FCC unit of the National Defense the two major party presidential citizens to the campaign issues at an Executive Reserve. bringing the total to 23 candidates may prove to be one of American Heritage - Advertising industry leaders or former the greatest opportunities for mass Council meeting in Washington government officials who are being sev- trained adult education ever offered in this eral weeks ago and that Gen. Sar- to take over the functions of the country. noff, presiding, told him this would agency in case of a national emergency. So thinks Dr. Ambrose Caliver, have to be undertaken by individual vice president of the Adult Educa- groups. Added to the 18 appointed a year tion Assn. of the U.S.A., who said No Sleep Now recovering from ago to the FCC's NDER unit (BRoAn- CASTING, Aug. an idea for group viewing of the tv major surgery in a Washington hos- 24, 1959) were Kenneth debates and discussion of the issues pital, Dr. Caliver said his idea hit A. Cox, Seattle attorney and special counsel to afterward came to him after a dis- him at 11 p.m. July 31 and he the Senate Commerce Com- mittee on communications cussion with RCA Board Chairman couldn't sleep. Next day he had a matters; Rob- David Sarnoff. telephone plugged in and started ert F. Dirkes, general manager for gov- Dr. Caliver said he is contacting calling prospective participating or- ernment contracts and sales. Western some 150 national organizations to ganizations and also asking his Union, New York; Earle D. Glatzel, enlist their participation in the pro- friends for contributions to pay for Detroit Edison Co. communications en- gram in which local groups of two a permanent staff man and literature gineer; Harland R. Morris, communi- or more would watch the debates at to get the program into operation. cations consultant and retired FCC de- their homes or elsewhere and then He said he hasn't discussed it with fense coordinator, Arlington. Va., and discuss the issues. They would be the networks or candidates. Beverly H. Pryor, assistant vice presi- provided with study guides and Contributions for the program are dent in charge of engineering. General would be sponsored by the national being accepted by Civic Education Telephone Co. of California. Santa organizations on a non -partisan basis. Project, Adult Education Assn. of Monica. Dr. Caliver, who also is chief of the U.S.A., 743 N. Wabash Ave., The defense reserve was established the adult education section of the Chicago, Ill. by Congress in 1955 and activated by a presidential order in February 1956. The 23 men in the FCC's NDER

70 (GOVERNMENT) BROADCASTING, August 8, 1960 bama Broadcasters Assn. and Florida Assn. of Broadcasters. NBC will sub- Captive interview mit a statement opposing license sus- Senator Lyndon B. Johnson pensions but taking no position on for- now knows what it is to be a feitures. "captive" interviewee, when he The payola bill, pet project of Chair- provided Art Schreiber, news di- man Oren Harris (D-Ark.) of the House rector of WERE Cleveland with Commerce Committee and its Legisla- an unusual type of interview. It tive Oversight and Communications & took place last week at the Cleve- Power subcommittees, was pushed land airport when rain forced through the House June 28 despite op- the Democratic vice presidential position against these same provisions o hopeful to relocate a plane -side by a small group of congressmen sym- meeting with newsmen to a place pathetic to broadcaster objections. Op- inside a building. An overloaded position continued to mount when the elevator jammed the lift and bill reached the Senate and Sen. Pas- trapped the group between floors. tore decided to hold hearings on the WERE's Schreiber seized the op- two controversial parts of the measure. portunity to whip out a portable The bill also carries prohibitions tape recorder for the unusual re- against payola, plugola and quiz -rig- port. Sen. Johnson's comment to ging; it substitutes a pre -grant proced- Mr. Schreiber: "If I'm trapped, ure for the present protest and Mc- this is the first time." Farland Letter procedures; cuts out payment of honorariums to FCC members; authorizes the FCC to grant licenses for have volunteered to take peacetime terms of less than the present three training and wartime assignments with- years without new rulemaking; dis- out pay or compensation. They will courages "quickie" grants of major assume the functions of the commis- facilities; requires the FCC to con- sion in the event its members and top sider whether local hearings are advis- staff employes are incapacitated in a able in applications for new facilities; O national emergency. prohibits "payoffs" among applicants for a facility except where merger is BILL involved. PAYOLA Non -licensees violating the payola Broadcasters to fight and plugola prohibitions and those vio- pic lating quiz -rigging provisions would be penalty provisions subject to fines of up to $10,000 and (5 -lim pik) n. a year's imprisonment. Broadcasters will oppose the license suspension and monetary forfeiture fea- 1. games held tures of the payola bill (S 1898) in tes- Fresno uhf ch. 53 Wednesday before the Senate timony An application for ch. 53 in the re- every fourth year Subcommittee headed Communications cently- created all uhf market of Fresno, Sen. John O. Pastore (D- R.I.). by Calif., was filed with the FCC last week from 776 BC The three networks and others, co- by B.L. Golden, former owner of operating with the subcommittee's KEAP Fresno, Elbert H. Dean, a radio 2. e.g. the modern plans to complete the hearing in one engineer, and Dr. L.W. Fawns, a day, will file statements instead of physician. The applicant is seeking ch. sound of the 1960 sending witnesses. 53 with power of 26.2 kw visual and Among witnesses presently scheduled 13.5 kw aural. Olympics from Rome are Frederick W. Ford, FCC chairman; As a result of rulemaking, Triangle Vincent T. Wasilewski, NAB vice pres- Publications' KFRE -TV Fresno lost ident for government affairs; Warren ch. 12 and was assigned ch. 30 (AT August 25th E. Baker, Washington attorney rep- DEADLINE, July 11). While Triangle resenting the Federal Communications did not oppose the channel switch, civic to September 11th Bar Assn. as head of FCBA's legisla- opposition to the change is still pending tive committee; Cecil Woodland, WEJL before the commission. on wmca. Scranton, immediate past president of Fresno now is assigned chs. 24 the Pennsylvania Assn. of Broadcasters (KMJ-TV), 30, 47 (KJEO-TV), 53 and THE STRAUS BROADCASTING GROUP and NAB Radio Code Board member; educational 18. and Joseph S. (Dody) Sinclair, WJAR- In a second tv application filed with AM-TV Providence, NAB Tv Board the commission late last week, the wmca NEW YORK AM Radio Sales member. The FCC in previous testi- Board of Regents of the universities mony has favored suspensions and and state colleges of Arizona applied forfeitures. The other witnesses are ex- for an etv on ch. 8 in Phoenix. At the wbny pected to oppose them. same time, the commission announced BUFFALO Jack MasI, 8 Co., Inc. Among those planning to file state- that the San Antonio Council for Edu- ments opposing the 10-day license sus- cational Television has withdrawn its of up to $1,000 application for etv on ch. 9 in San rpi pensions and forfeitures RADIO PRESS INTERNATIONAL a day for offenses are ABC, CBS, Ala - Antonio, Tex.

BROADCASTING, August 8, 1960 71 WANTED: DISPENSATION TO BROADCAST FROM SENATE ABC last week asked Senate lead- chance that the Senate, which recon- nor impair the dignity of, the Sen- ership for permission to bring tv venes today (Monday), will grant the ate." cameras and microphones into the ABC request. ABC, he said, would tape proceed- Senate chamber-where the two ma- Both the Senate and House have ings and present a "comprehensive jor party presidential and one of the standing rules against live and still review" of each day's sessions in vice presidential candidates hang cameras or broadcast microphones nighttime periods when total family their hats. in their chambers, with exceptions audience is available and, during But AB -PT President Leonard made only during such joint Senate - "critical periods of debate," would Goldenson's three identical telegrams House sessions as those at which the pre -empt regular programs to carry found all the intended recipients out President delivers his annual mes- Senate proceedings live. of Washington and assistants were sage to Congress. Even tourists are "Be assured," he told the three unwilling or unavailable to speak required to deposit their Brownies Senate leaders, "that we thoroughly for them. outside the doors of the two cham- respect the great traditions of the Vice President Richard Nixon bers. Individual Senate committees Senate but earnestly consider that in (also president of the Senate and allow camera and microphone cov- these critical times the American the GOP presidential nominee), Sen- erage of their sessions with certain people need a more intimate association and understanding of the delib- erations of the Senate and the issues under its purview." ABC had no comment as of last Thursday on whether it would accept or seek sponsorship of the Sen- ate coverage, if granted. The Goldenson proposal brought little stir from rivals NBC and CBS. NBC said that network is "very much interested" in coverage access, but has made no similar request and declines to say at present whether it will. Similarly, NBC declined on this basis to discuss how it would go about covering Senate sessions. CBS said it has made no specific request to cover the Senate but believes congressional sessions should be opened to tv and radio and its request to this effect has been standing for years. Naturally, CBS would THE SENATE CHAMBER: ABC WANTS GEAR IN THE BALCONY be happy to participate if coverage were permitted, spokesmen said, and probably would carry especially Lyndon B. exceptions, but House Speaker Sam ate Majority Leader newsworthy sessions live, taping (D -Tex.) (also Democratic Johnson Rayburn (D -Tex.) holds that House other sessions for inclusion in regu- vice and Sen- presidential nominee) rules flatly ban the presence of cam- lar, sponsored newscasts, or, if Minority Leader Everett M. ate eras and microphones during House deemed significant enough, compiled Dirksen (R -III.) were asked to set committee sessions. into a special tape program. CBS aside the Senate's no- microphones- President in thought it unlikely such a special or- cameras rule for the duration of AB -PT Goldenson, program would be available for sale. the post -conventions session because his Tueaday night telegram, said of its "critical and special charac- ABC is "sure that its television cam- Some authorities at both networks ter." The Democratic presidential eras and microphones, operating speculated unofficially that the whole nominee, John F. Kennedy (Mass.), from designated places authorized by question was moot, since they don't also is a member of the Senate. the Senate, will in no way interfere feel the Senate will grant permission Political observers saw little with the traditional proceedings of, for coverage anyway.

Board named to handle Since a quorum of commissioners will will be testifying Wednesday (Aug. 10) not be present during August, the board, before the Senate Commerce Commit- August FCC business composed of all commissioners present, tee. No other members of the commis- has been given the authority to "institute sion are expected back in Washington It is not always true that the mice investigations" without a quorum. until late August. can play when the cat is on vacation. Aside from a brief respite in Gettys- With most of the FCC commissioners burg, Pa., last week, Commissioner beating a vacation path to the hinter- New Bedford ruling lands during August, a Board of Com- Robert E. Lee will be on hand at the missioners has been authorized to handle FCC to act as motions commissioner. The FCC gave with one hand but the commission's business during the Chairman Frederick W. Ford will be in 'retained with other. Commission grant- month. Washington part of the time since he ed a request by three merged New Bed-

72 (GOVERNMENT) BROADCASTING, August 8, 1960 33 MINUTE SCOOP!

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BROADCASTING, August 8, 1960 73 ford, Mass., applicants for ch. 6 there ties to collect large sums of money in to revoke rule -making issued in De- Loopholes plugged bis fight against the farm bureau. cember 1959 to move ch. 6 out of New FCC has modified its clear -chan- Bedford. It did not act, however, on nel application freeze to close up some ACLU commends FCC still pending rulemaking proposal is- loopholes involving unlimited time ap- sued last March to move ch. 6 to plications on Class 1 -A and 1 -B chan- on policy report Providence, R.I. Applicants are E. An- nels. Wording of original freeze on The American Civil Liberties Union thony & Sons (WNBH New Bedford), processing of applications for unlimited last week mailed a 31 page letter to Eastern States Broadcasting Corp. and or daytime -only use on clears left open- the FCC to "congratulate and com- New England Television Co. ing which would have required com- mend" it for the July 29 policy report mission to process and grant some ap- setting out how it plans to keep its eye plications. Same order exempts appli- on programming (BROADCASTING, Aug. WKOX turned down cations for unlimited or daytime use 1). ACLU called the report the most Local sunset in Framingham, Mass., in Alaska, Hawaii, Puerto Rico, Guam important FCC document since the means local sunset in Framingham and and Virgin Islands from freeze. "Blue Book" of 1946 -which it said not in Fort Wayne, Ind., the FCC has "unfortunately ... came to be written off as mere proclamation told WKOX Framingham. No news is ... ? of good intentions." WKOX has proposed operating dur- KBYE Oklahoma City, Okla., faces The civil liberties group especially ing specified hours from local sunrise a hearing on its license renewal because commended that part of the FCC's at Framingham to 15 minutes before it has failed to keep up its half of a policy statement which said that licen- local sunset at Fort Wayne, Ind. The correspondence with the FCC. The sees must consult community leaders commission said that it has sent letters 1 kw WKOX occupies the same fre- and canvass the listening public to de- inquiry to the station on three differ- quency (1190 kc) as 50 kw WOWO of termine what they want programmed. ent occasions and has never received a ACLU said it regrets that Congress Ft. Wayne. reply. The letters are concerned with a The commission told WKOX that its cut in half (from $300,000 to $150,- complaint registered by a listener that 000) the funds the FCC had requested amendment was "not acceptable," and the station has used its facilities to for its new Complaints & Compliance would stated that it withhold further antagonize the Oklahoma Farm Bureau. Div., and said it hoped the next Con- action on its application for modifica- The listener asserted that O. J. Fox, gress would "adequately support" com- tion of license. Commissioner Robert president of the Oklahoma Welfare mission efforts to police broadcast T. Bartley voted for the grant. Foundation, had used the station facili- service. Just swat 'em It may be a summer for insects, but the U.S. District Court in Tallahassee, Fla., has outlawed the Freewax ad which claims, "Remember! Where there's life, you'll find bugs -use Free - wax." Freewax, a floor wax that also kills bugs, is a product of the Freewax division of the Chemical Corp. of America. Last month, a temporary injunction was issued to stop the firm from using the slogan, "Where there's life, there's bugs." Anheuser-Busch Inc., brewers of Budweiser beer, felt the slogan might be confused with its own, "Where there's life, there's Bud" advertising jingle. NO, THIS IS "KNOE- LAND" Freewax officials said they would (embracing industrial, progressive North Louisiana, South appeal. Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA Processing line Population 1,520,100 Drug Sales $ 40,355,000 Households 423,600 Automotive Sales $ 299,539,000 The FCC has announced a new Consumer Spendable Income General Merchandise $ 148,789,000 list of standard broadcasting ap- $1,761,169,000 Total Retail Sales $1,286,255,000 Food Sales $ 300,486,000 plications which will be ready for processing Sept. 7. First applica- KNOE -TV AVERAGES 79.1% SHARE OF AUDIENCE tion on the list, BP- 13291, was According to March 1960 ARB we average 79.1% share of audience from 9 a.m. to filed by the Savannah Broadcast- midnight 7 days a week. ing Service Inc. and seeks a new am in Bolivar, Tenn. CBS A B C Any application which should KNOE-TV A James A. Noe Station be considered with these must be Channel 8 Represented by filed no later than Sept. 6. A com- Monroe, Louisiana H -R Television, Inc. plete list of the applications ap- Photo: The Union Oil Mill, Inc., West Monroe, Louisiana, processors of cotton- pears in FoR THE RECORD, page seed and soybeans. 87.

74 (GOVERNMENT) BROADCASTING, August 8, 1960 House action pends on Sec. 315 It Taxes 2 The Senate - passed resolution presidential candidates during this which would make it possible for the election year and thus clear the way networks to present the presidential for the networks to present the major on tv and radio To candidates in televised debates or in party candidates Match KJE& without being subjected to equal tv formats-exclusive of news other time demands from splinter party or panel type programs -won't be candidates for those offices. considered by the House until Aug. House Speaker Sam Rayburn (D- TOP TEN Share 22 at the earliest. Tex.) reportedly plans to send A spokesman in the office of SJ Res 207 directly to the floor for House Majority Leader John W. debate Aug. 22, bypassing the McCormack (D- Mass.) said that al- House Rules Committee (CLOSED though the House convenes Monday, CIRCUIT, July 25). Organized oppo- Aug. 15, for the post -convention sition, if there is any, probably would session of Congress, it will transact come from southern congressmen no business until the following Mon- interested in a third party movement; day, Aug. 22. the networks, for example, could The resolution (SJ Res 207) passed deny the candidate of such a third by the Senate June 27 would sus- party time or facilities (or both) pend the equal time requirements of equal to that furnished the GOP Sec. 315 for presidential and vice and Democratic nominees.

Kansas politics Sen. Andrew F. Government briefs. Schoeppel (R- Kan.), ranking Repub- Election ordered An election to de- lican on the Senate Commerce Com- cide if engineers of the V. I. P. Radio mittee, won renomination in the Kan- Inc. stations wish to be represented by sas primaries last Tuesday (Aug. 1), International Brotherhood of Electrical and will face Democrat Frank Theis Workers (Radio & Television Broad- in the elections this fall. Also renomi- cast Engineers Union, Local 1212) was nated in Kansas was Rep. William H. ordered July 22 by National Labor Re- Avery, Republican member of the lations Board. The union was upheld House Commerce Committee, who will in its petition for an election in which face Marshall Gardiner, Leavenworth it seeks a single unit of staff announcers, Democrat, in the coming election. engineer- announcers and engineers for the four -station New York group Entirely in clear (WVIP Mount Kisco, WFYI Mineola, WGHQ Saugerties and WVOX -AM- It was incorrectly reported in the FM New Rochelle), the Herald- Tribune Aug. 1 BROADCASTING that several sta- Radio Network. tions were granted license renewals Networkwise, of 3 TV stations from the FCC with the condition that here, KJEO delivers to this billion Charges dropped Clara Amelia Fair- the action would not prejudice any fur- dollar market 5 of the top 10 all, chief of the FCC Mail & Files Div., ther steps the commission ". . . may network shows. Add to this lo- who had been placed on leave without deem appropriate in light of any infor- cally 6 of the top 10 syndicated in- pay pending the outcome of gambling mation developed in the pending programs and you know why charges against her by Maryland police quiry concerning compliance with Sec. this market looks first to KJEO. (BROADCASTING, Communications June 27), is back at 317 [re payola] of the (Source: Current Nielsen) work at the commission. An FCC Act." spokesman said that the charges against The stations involved were granted ONLY the only home owned Mrs. Fairall had been dropped by the three -year renewals, by a 5 -2 vote, primary network affiliate can prosecution and that she had been without any conditions attached. Com- be so at HOME in the heart of given a "clean bill." missioners Robert T. Bartley and John Central California ... to program S. Cross had voted that the renewals be best to get you results where L.A. substitution FCC Chief Hearing subject to possible further review, a con- they count. Examiner James D. Cunningham will dition eliminated by the commission ma- preside over a commission hearing on jority. film tie -ins in network program selec- Voted the unconditional renewals channel 47 O tion practices in Los Angeles Oct. 5 were WCAE and WTAE (TV) Pitts- (BROADCASTING, July 25). Mr. Cun- burgh, WAMO Homestead, WAZL- Gfor Fresno, California ningham was also assigned last week as AM-FM Hazleton, WHLM -AM -FM presiding officer in the KRLA Pasa- Bloomsburg, WHGB Harrisburg, WJET J. E. O'Neill, President dena license renewal hearing scheduled Erie, WPEN -AM -FM Philadelphia, Joe Drilling, Vice President -Gen.Mgr. to begin Sept. 26 (BROADCASTING, July WLAN-FM Lancaster and WTIV Titus- W. O. Edholm,, Commercial Mgr. 4). Mr. Cunningham will replace Hear- ville, all Pennsylvania, WMCA New ing Examiner Thomas H. Donahue, York and WCTC -AM -FM New Bruns- See your WRAF representative originally slated to hear the case. wick, N. J.

BROADCASTING, August 8, 1960 75 FANFARE WILL CHECKERS SEEK EQUAL TIME? Huckleberry Hound's presidential bandwagon really gets rolling When a Screen Gems colleague Billings, the nation's greediest. 000 strong when the candidate and his asked Ed Justin last month what was One of the early rallies was or- party showed up for the station's in store for Huckleberry Hound, the ganized by KHVH -TV Honolulu and "Aquatennial" water show. Politicians merchandising chief ad- libbed, "I think GEM department store there. The are busy organizing rallies and local we'll run him for president." crowd out to greet Huckleberry with conventions in other jurisdictions, with Two weeks later the star of the campaign manager Yogi Bear and KDKA -TV Pittsburgh, WTOL -TV To- weekly cartoon half -hour on 180 sta- Quick Draw McGraw (who is slated ledo, WTVN (TV) Evansville, Ind., tions had his hat in the ring. By now for a high and KJEO (TV) Fresno, Calif., an- he stands in a fair way to turn the State Depart- nounced as early dates on the candi- White House into a dog house on a ment post if date's whistle -stop tours. write -in vote. Huckleberry The campaign also is picking up Stations rallied enthusiastically to Hound wins) steam in professional Huckleberry the idea and had campaign promotional exceeded that Hound acts that have been making the material in time for station breaks dur- drawn earlier amusement -park circuit for some ing Republican convention telecasts. by President months. These are handled by paid Orders for buttons, picket signs and Eisenhower performers, packaged on a regular en- balloons still are rolling in. Dell Publi- and visiting tertainment fee basis. cations this Thursday (Aug. 11) will royalty from If the country goes to the dogs, release a comic book, Huckleberry Japan and breakfast food may become the na- Hound for President, and Golden Rec- AFTER IKE? Iran. Traffic tional dish. The canine candidate is ords is distributing a long-play record was tied up in sponsored on television by Kellogg under the same name and subtitled, the air and on the ground, and the through Leo Burnett. "The Making of a Candidate," or, store had to lock its doors when 25,000 "True Democracy in Action." It in- had thronged in, according to Ed Justin, Some worthy guesses cludes campaign songs dating back to assistant campaign manager, when he Two San Antonians who were astute 1826 and up to "I Like Ike" and the got back to New York headquarters enough to guess the amount of money from hound's own song. These are inter- the barnstorming. placed in a wheelbarrow by KITE, that woven with the story of the dog's can- In Roanoke, Va., WSLS -TV staged city, collected a combined $1,174.92 didacy, promoted by the Madison Ave- a rally at a baseball game. WCCO -TV from the station. nue agency of Wheel, Deal, Spiel & Minneapolis got out the child vote 10,- The KITE contest drew more than

Jumping for by With amusement has instituted a series of recreational many hours of his own time to over- concession operators throughout the facilities, including a skating rink, seeing the work. The center is country thriving on the trampoline complete with music and loudspeak- offered to the Hamden Recreation craze, WELI New Haven, Conn., ers; camping grounds and sports Dept. for free use five mornings a has donated a trampoline center to areas. The trampoline center was week, with supervisors always on the youngsters (and adults) of its constructed at a cost of $1,500, with duty. WELI listeners may use the community. At its 30 -acre transmit- News Editor Gordon Johnson, a facilities afternoons, evenings and ter site in nearby Hamden, WELI trampoline expert himself, devoting week -ends merely by writing in.

76 BROADCASTING, August 8, 1960 8,000 guesses the station reported, with merchandising in the 21st -30th jewelry FREEDOMLAND TRIP guesses ranging from $100 to $1 mil- markets. WCPO got listeners to guess lion. The winners came within eight when a wrist watch alarm would go WBC draws agency cents of guessing the exact amount! off each Saturday, awarding a watch KITE, under sponsorship of two for the best guess each week. folks from desks local merchants, had the wheelbarrow, The promotions, virtually all con- New York's Freedomland amusement sagging with money, in a drug store tests, entailed picking up entry blanks park was not many weeks old before window for two months and promoted from local jewelers, who had on view Westinghouse Broadcasting Co. saw the contest 10 times per week with 20- a Watchmakers of Switzerland display the promotional possibilities for a com- second spots. showing a shopper how to tell a quality pany with 11 radio and television sta- watch from a cheap one ( "see the in- tions strategically spotted around the side difference "). Contest stations con- country. Result of the inspiration was LIKE CLOCKWORK tacted jewelers with more than 12,000 a "Freedomland Excursion" last week letters, phone and personal calls, the for some 400 advertising people from Radio promotes agency reported. They awarded more New York, Philadelphia and even a than $20,000 worth of prizes and took few from Chicago. for Swiss group in tens of thousands of contest entries. WBC plotted the "coast -to-coast" When The Watchmakers of Switzer- A dozen or more turned the jeweler educational tour carefully to take in land asked some 30 radio stations last contacts to account, entering them on its own markets, reinforcing time spring to back a 13 -week campaign the books as new local business. selling points with contests and a "vali- with local promotion, there were those Cunningham & Walsh, in conveying dation" procedure at each stop on the who bucked. Some representatives and to stations the appreciation of The Freedomland circuit. The day's fun their stations felt they were being asked Watchmakers of Switzerland, pointed was topped with a cocktail party at to give too much. Now, after the to gains in spreading the quality watch Glen Island Casino, N.Y., featuring campaign has been assessed, some who concept and retail stimulation. Last aquacade "sales presentation" and came to blame stayed to praise. Cun- week the agency said a similar cam- awards to the day's contest winners. ningham & Walsh, agency for the group paign would probably get underway the Prizes were television sets and hi- that exports movements to U.S. manu- end of September in a comparable fi units. To be eligible, contestants had facturers, is calling the national pro- number of markets, but not all neces- to turn in passbooks from Freedom - motion "a resounding success" and sarily the same as last spring. Again land that had been validated at eight plans are going ahead for another one. the agency probably will use more than points on the tour. Validaters were Stations that took the deal (upward one station along perhaps half the station men who stood by in beaver of 20 announcements, announcements, lineup but only one promotion station stovepipe hats, carrying out the his- minutes and thirties, a week) came out to a market. torical motif, to mark contest books of it in some cases with new business in the hometown jewelry trade and additional gains from the audience promotion. The client got a schedule of 15,000 announcements hypoed by 20,- 000 contest promos. The merchandising plan commanded special rates in some WORLD FAMOUS instances, it is understood. When the best station efforts were singled out in MOHAWK MIDGETAPE PROFESSIONAL 500 New York for awards about two dozen representatives came, some with sta- HIGH SPEED tion clients, to review the campaign with Cunningham & Walsh. Plaques POCKET TAPE RECORDER ,.. went to: Lee Lahey of Robert E. Eastman & Co., named the representative to best service The Watchmakers of Switzer- Used by NBC - CBS land campaign. and numerous radio and TV stations, for recording WINS New York, station display- in the field. THE PEER OF' POCKET ing the most creativity in merchandising TAPE RECORDERS ... it hears and services. WINS offered new watch Records anything MIDGETAPE IS plays it right back in AMERICAN MADE. prizes in an old watch collection. unbelievable broadcast quality. KWK St. Louis, best overall mer- "Science Fiction" accessories Special built -in "VU Meter ". chandising in its retail area (1st through available for confidential 10th jewelry markets). KWK awarded Weighs only 3 lbs. recordings. a trip to Hawaii in a quality watch 25- word essay contest and offered watches For literature, or free demonstration each week for counting the number of in your office, write Dept. B. "KWK Quality Watch Time" signals. WCCO Minneapolis, best overall merchandising in its area (11th -20th jewelry markets.) WCCO exploited the same time -signal idea on the weekday "Charlie Boone Show," awarded a business machines corp. watch a week for the best count. 944 halsey street brooklyn 33, new WCPO Cincinnati, best overall manufacturers

BROADCASTING, August 8, 1960 Sub anchors off K.C. Kansas City was treated to a "world premiere -movie style" last week of a new adventure tv series, Atomic Sub- marine. The stars of the video tape series made personal appearances in the midwestern metropolis and segments were shown home viewers 'on KMBC- TV at varying times. Producer Jonathan Yost chose to run five quarter -hour episodes at 5:15 p.m. Monday through Friday as well as three half-hour segments during later viewing hours. His theory, he said, is that the series will appeal to both children and adults. Why was Kansas City the site of the premiere? Mr. Yost, a native of that city, said he selected it because it is "a typical U.S. community in television tastes and reactions, free from predeveloped influences that might pre- vail in concentrated production centers." Such organizations as the Parent - Teacher Assn. and the Junior League were among several invited to submit critical comment during the "premiere." After the battle A mule -drawn war search director of Ara Radio Sales; correspondents' wagon has returned Jean Sullivan of SSC&B, Jean Simpson A hardball sell from the Freedomland Civil War bat- of Grey Adv., and Elaine Akst of b s e b I I, tlefield with (1 to r) Dave Smith, re- Rockmore Adv. Mixing business with a a WKMH Detroit pitched its case last Wednesday (Aug. 3) to some 150 New with rubber -stamp promotional mes- tions' advertising copy platforms. York agency timebuyers who were in- sages. Executives from Television Ad- These were winners in the doorprize vited to Yankee Stadium for a game vertising Representatives and AM Radio drawing, the portable tv and hi-fi prizes between the home team and the Detroit Sales, which represent WBC stations, alternately handed out by men from the Tigers. The business portion of the also were in the host corps. radio and television stations: Barbara evening place during a -game These were the day's attractions at took pre Swedeen of North Adv., grand prize dinner at the Top -of- the -Sixes Restau- Freedomland: a ride on a fur trapper's of a stereo hi -fi console; tv sets to where boat hosted by KEX Portland, Ore.; rant, guests were introduced to Anita Wasserman, Lawrence C. Gum - Yankee manager Casey Stengel and his a recreation of the San Francisco binner Adv.; Mrs. Howard Gerber (her earthquake under the banner of KPIX Detroit counterpart Jimmy Dykes and husband is with Benton & Bowles); also treated to a slide -tape presentation (TV) there; tour of Fort Cavalry in Tessa Allen of Gumbiner; Ken Kearns the West guided by WOWO Fort of the "new" sound of WKMH. Fred of Grey Adv., and Eleanor Fetzer of Knorr, owner of the station and presi- Wayne, Ind.; the Chicago 1871 fire Young & Rubicam, hi -fi's to Judy Ben- spectacle presented by hometown sta- dent of Knorr Broadcasting Corp., is der of McCann -Erickson; Catherine No- one of the owners of the Tiger baseball tion WIND; a sternwheeler trip around ble, McCann -Marschalk; Anne White the Great Lakes for KW-AM-FM-TV club. All Tiger games at home and of Sullivan, Stauffer, Colwell & Bayles; away are Cleveland; a Civil War battlefield tour broadcast by WKMH. Peter Holland, Leimen & Newell; Details of the station's new format conducted by KDKA- AM -FM -TV Frances John, Fletcher Richards, Cal- Pittsburgh; rocket launching at "Satel- kins & Holden, and Carl Sandberg of lite City" presented by WJZ -TV Balti- Compton. more and a drive through New Eng- Westinghouse was Sotto voce respite land in an antique car for WBZ -AM- still grading papers FM-TV Boston -WBZA Springfield, last week to decide which three students With the 1960 political cam- Mass. would get prizes in the true -false quiz. paign in full gear with its heavy To cover the distance, the Madison In addition to prize- drawings and the accent on loud politicking, a Avenue contingent gathered at 11:30 water show at Glen Island, the agency breather is in store for all listeners of WCKR Miami which last a.m. last Tuesday (Aug. 2) at a mid- hundreds were entertained by whip week put into effect a "whisper - town parking lot to board busses to tricks and songs of cowboy Rex Trailer, thon" campaign. Freedomland in the Bronx. There the who does weekend morning shows on park's cross -country train carried 6 ex- WBZ-TV. And music throughout the From a.m. to midnight, cursionists to an outdoor garden where WCKR's disc jockeys, day had a familiar sound. It was by Jim Tate, Westinghouse served lunch and clues George jazz groups from the Freedomland Patrick, Tom Looney and to a true -false "funtest." Cribbing for Rich Shaw will whisper only. A Band organized by Paul LaValle, maes- the quiz could be done from station slip up by any air personality will tro of the old Cities "fact signs" posted around the grounds. Service band on earn the first listener NBC. who calls an To test timebuyers' mettle, WBC easy $5. Newscasts and commer- slipped a few false statements in the Busses carried the contingent of cials, however, will be heard in list of true -false choices, which other- agency folks back to New York City full voice, the station said. wise represented planks from the 11 sta- by 9 p.m.

78 (FANFARE) BROADCASTING, August 8, 196C were presented at the baseball party by vision personalities, in conjunction with THE REMARKABLE Jack Sitta, WKMH national sales man- the Cleveland Soap Box Derby was ager; Larry Fischer, program director, won by KYW's Swingin' Sweeney who SONY RADIO and executives of Edward Petry & Co., nosed out eight other personalities and the station's national rep. On Aug. 16 announcers in the midget car race. For WIRELESS the presentation is booked for Chicago his efforts, the winner was awarded a MICROPHONE where timebuyers there will watch the wooden trophy topped with an Ip record n Tigers play the White Sox. and oil can. The convenience and variety of uses for Mostest Hostess Hostess Cake Div. this remarkable instrument are almost KOMA's island retreat of the Continental Baking Co. through beyond the imagination. The Sony CR4 Ted Bates has named KORD Pasco, mike and radio transmitter can be KOMA Oklahoma City has given Wash., winner of its first media award. slipped into a coat pocket for completely away what it describes as one of the An engraved plaque was presented to wireless on- the -street interviewing, most unusual prizes in the history of studio audience interviewing or on -the- the station for "the most outstanding spot broadcasting from awkward places. that city, following the results of its Ro- merchandising assistance to a local binson Crusoe contest. The L. C. It gives complete freedom to active bakery during a promotional drive." singers, dancers, Foree won comedians, performers family of Oklahoma City with electric instruments and actors, the grand prize -a five -day vacation on Music, music, music A 19 -day pro- eliminating the need for cumbersome KOMA's treasure island, roughing it motion conducted by WBZ Boston and mike booms and entangling wires. a la Robinson Crusoe. The Forees were WBZA Springfield for a night of har- outfitted with complete camping gear mony at the Hatch Memorial Shell on Microphone, transmitter, receiver and and provided with food and were al- the Charles River in Boston, proved carrying case, $250. For information or lowed to keep all equipment they used. the power of radio as an estimated literature, write: Superscope, Inc., Dept. 3, Sun In addition, Mr. Foree was given a record crowd in excess of 20,000 turned Valley, California. week's pay. out for the festivities. The campaign, A second aspect of the contest, which 10 and 20- minute spots, was the brain- attracted over 2,000 entrants, was to child of Jack Williams, advertising - guess the amount of groceries the Forees promotion manager of WBZ. would consume on the island. The win- Milk and cookies For a while, it ner, Mrs. Candice Carter, received a seemed that fresh milk was the hottest like amount of groceries ($75) from KOMA. selling drink in Virginia, at least in the opinion of Cargill, Wilson & Acree, agency for the Virginia Milk Producers Drumbeats Federation. In an offer made over 22 radio stations Air contest KOIL Omaha celebrated throughout the state, the agency gave away a coupon for a its 35th birthday with a series of games free package of FFV cookies and contests for its listeners. Most elab- (another client) in exchange for two rate was the Skyliner Contest: Each milk container tops. The original plan called for lay last month an airplane with a week saturation. But the offer was ter- ' anner featuring a KOIL slogan flew minated after six weeks when the 'boue the city and the first listener to sponsors received more than 11,000 requests. pot the plane and phone the slogan to he station won a prize. Prizes included And then ... crab cake An adver- v sets, radios, and record albums. tiser on WDMV Pocomoke City, Md., will have a racing crab named Cool' station CFCF Montreal has after him in the National Hard Crab Derb}? listributed fans with the slogan "I'm to be held in September. The crab will CF -60 Fan" throughout the Mon - compete for the Governor's to be real area to help Montrealers stay cool Cup awarded by Maryland Governor Mil- a the summer heat. The station has lard Tawes. Naming Iso distributed in conjunction with of the crab will be an event in itself with Mayor Babe asoline stations, 100,000 litterboxes to Dryden of Crisfield, Md., conducting a it in the back window ledge of a car. drawing and serving as host for the he red and white litterbox is not only crab's namesake. The race will seful, but can also bring drivers the be held in Crisfield, which proclaims itself the ossible award of a silver dollar or "seafood capital of the world." ortable radio if hailed by a CFCF iobile cruiser. Swing or swim Making their "Pick lo guessing CKVL Verdun, Que. of the Week," the disc jockeys of Montreal suburb) has sent thermom- KFWB Los Angeles came up with a :ers in the form of an Eiffel Tower tie vote-three for "Volare," three for irect from Paris, France, to advertis- "I'd Do It Again." Arguments failed ig agencies in Toronto, without its to break the tie but produced a bet to ame appearing on the thermometer. add interest to the hours while they KVL was relying on its slogan, "tops wait to see which side first becomes a hit. The losers will go swimming with t the Paris of America ", to have its !entity recognized. the whales, sharks, swordfish and other inhabitants of Marineland while help- SONY wingin' winner The Annual Oil ing to clean the windows of the world's SUPERSCOPE The Topeway to Stereo an Derby Race, for radio and tele- big fishbowl.

:OADCASTING, August 8, 1960 79 INTERNATIONAL No gain for Ontario made any comments or took part in the discussions. stations in ad ruling Also at the meeting was Cam Ritchie, Africans merge CKLW Windsor, Ont., and representa- Ontario radio and television stations Broadcasting organizations in tives of the Central Canada Broad- Morocco, Tunisia, the United do not expect much beer and wine ad- casters Assn. Mr. Ritchie stated that vertising, despite the fact that as of Arab Republic (Egypt and Syria), the CCBA would make representations Ghana, Guinea and Libya have Aug. 1 this is permitted in Ontario for to the BBG at its Sept. 26 meeting at set up a common top -level federa- the first time. Breweries have told sta- Ottawa on the subject of beer, wine tion representatives that the present tion named the African Radio Un- and liquor advertising on radio and tele- ion. Other independent African regulations which only permit sponsor vision. identification before and after a pro- nations have been invited to join, gram of at least 10 minutes duration but Liberia and Ethiopia have de- is not adequate, in view of much more Government vetoes clined. Its principal aim, accord- product advertising permitted print CBC pay increases ing to Abdoulaye Toure of media starting September 1. Guinea, director of the organiza- A meeting of 15 station representa- There will be no pay increase for 145 tion, is a technical and adminis- tion firms was held at Toronto on July news editors of the Canadian Broad- trative cooperation between the 26, to which were invited Dr. Andrew casting Corp, members of the Canadian broadcasting groups of the Afri- Stewart, chairman of the Board of Wire Service Guild, because the Cana- can nations. It may become ac- Broadcast Governors, Canada's broad- dian government intervened in salary tive at future international fre- cast regulatory body; William Pearson, negotiations between the CBC and its quency allocation conferences. It legal counsel of the BBG; William Col- employees for the first time. As a gov- is also expected that the Union lings, chairman, and Col. S. Woodrow, ernment corporation, the government will play a major role when tele- legal counsel of the Ontario Liquor can intervene in negotiations and this vision standards will be set of the Control Board, whose new ethical ad- time vetoed any salary increases for exchange of programs between vertising code allows beer, wine and CBC employees. Whether this will set different African national sta- liquor advertising in Ontario for the a pattern to be followed in negotiations tions. first time. between CBC and other unions is too - Station representation firms reported early to determine. that breweries and wineries and their Meanwhile the Canadian Council of strike in January 1959. The CCAA at advertising agencies, almost without ex- Authors and Artists, representing most- that time stated its members had tc ception, contemplated no radio adver- ly television performers on the CBC, honor their contract with CBC an< tising despite the permission to do so. has quit the Canadian Labor Congress should ignore the pickets. After the was This is due to the feeling that the regu- on a charge that the CLC has created strike settled two language unioni lations are too restrictive. The regula- an artificial racial division between came into being, and there has beer tions as they apply to radio and tele- French and English language perform- jurisdictional trouble in the past year. vision, are based on BBG regulations ers on CBC radio and tv. which only permit sponsor identification The dispute involves a feud between Ampex overseas sales before and after programs. the two organizations of actors, artists, Ampex International has installed L The meeting, called by the Canadian dancers, singers and other performers new Videotape tv recorders during th Radio Station Representatives Assn., on the CBC networks. The CCAA, with past month in six different countrie< heard several radio announcements that 1,600 members, protested against the In addition to these, the company ha had been written to conform to the reg- CLC allowing a French -language union, announced the shipment of 14 retort ulations for print media. It was sug- Federation des Auteurs et des Artistes ers to customers in Europe and Car gested if the BBG amend its regulations du Canada, with 1,300 members, to ada, which will be added to the tot, on radio advertising, advertising agen- join the congress. The two language upon installation. The 12 new install, cies were prepared to buy radio time. groups emerged after about 70 television tions are as follows: Brazil -1 for T' Neither Dr. Stewart, Mr. Collings, producers on the CBC's French -lan- Rio at Rio de Janeiro, I for TV Ri nor legal counsel from both bodies, guage network at Montreal went on at Brasilia; Canada -1 for CBC Ec monton, 2 for CBC Ottawa, 1 for CFC (TV) Montreal; Finland -2 for the Fil nish Broadcasting Corp.; Italy -2 fc Radiotelevisione Italiana; Japan - R. C. el CO., INC. color unit for Ashai Hoso Kyok. CRISLER (ABC) in Osaka; United Kingdom - for a research facility. The worldwic Business Brokers Specializing in Television and Radio Stations total of Ampex vtr installations, incluf ing the U.S., now stands at 666.

4 Offices To Better Serve You . Big equipment order CFTO -TV Toronto, Ont., new ch. CINCINNATI, O. Paul E. Wagner, Fifth Third Bank Bldg., Dunbar 1 -7775 station scheduled to go on the air t Jan. 1, 1961, has ordered RCA -Vitt( WEST COAST Lincoln Dollar d: Co., Santa Barbara, Calif., woodland 9 -0770 equipment costing almost $3 millio This is believed to be the largest sing OMAHA, Paul NEB. R. Fry, P.O. Boa 1782 (Benson), TErrace 9455 tv equipment order placed in Canad Included will be color equipment, NEW YORK 41 E. and St., MUrray Hill 7-8437 CFTO -TV will be able to begin tel 80 BROADCASTING, August 8, 19 casting at once in color, if the Board of against 260,254 in the previous year. casts with 50kw standard wave and Broadcast Governors permits. CFTCO- June sales were up slightly, from 39,- offers coverage of the entire Caribbean, TV will appear before the BBG in 707 in June 1959, to 39,834 this June. all of Central America and northern September to request it be allowed to Television sets sold totaled 136,400 South America, according to the rep begin operations in color, and is pre- in the first half of the year as against firm. It is currently broadcasting in pared to telecast 15% of its live shows 164,381 in the same period last year. English and Spanish. and 10% of its film shows in color. June sales also were down from 24,637 If given permission it will be first in 1959, to 19,367 this June. Agency appointment Lever Bros. Canadian station permitted to broad- Ltd., Toronto, Ont., has appointed cast in color. (CFPL -TV London, Ont., Abroad in brief Cockfield, Brown & Co., Montreal, has had equipment installed for some Que., to handle all its French-language years, but has not received permission UK offering B. Charles -Dean, head advertising. The agency will also be re- for such broadcasts.) CFTO -TV will of Roxy Films Ltd., London, is bring- sponsible for evaluating all Lever Bros. use new RCA -Victor TK12 cameras. ing a pilot film of his new tv series French -language television properties Brainwaives to New York for showing and commercials, but French- language Sales off in Canada to American advertisers and agencies. tv spots for particular Lever Bros. prod- The comedy series stars Eric Sykes, ucts will be placed Both radio and television set sales by individual agen- British comedian. cies, though Cockfield, & were down in Canada for the first half Brown Co. will do the commercials. of this year, as compared with the same SWAN's rep. SWAN, the ship -based 1959 period. Radio receiver sales, ac- station off the coast of Honduras, has cording to the Electronic Industries appointed Pan American Broadcasting New quarters R.C. Smith & Son Assn. of Canada, totaled 228,846 sets Co., N.Y., as its international repre- Ltd., Toronto advertising agency, has in the January-June 1960 period, as sentative. The commercial outlet broad- moved to new offices at 140 Merton St.

FATES & FORTUNES

ed manager of agency's creative review John R. Jones and Harold Cramer Broadcast Advertising committee. appointed assistant radio -tv production Paul E. Funk, account director at Henry Norman, manager and merchandising executive, McCann -Erickson, N.Y., elected vp. member of marketing respectively, for Erwin Wasey, Ruth- department of BBDO, rauff & Ryan, Los Angeles. Mr. Jones Arthur E. Peterson, formerly as- N.Y., named super- formerly was with Universal Interna- sistant to president of Vance Publish- visor of department's tional Studios and Mr. Cramer was ing Co., joins Peitscher, Janda /Assoc., drug division. Prior to with General Foods. Chicago, as vp and principal of agency. agency Previously, he was vp and account joining last William V. Humphrey, formerly pr February, Mr. Nor- supervisor for Buchen Co., that city. director at Fletcher Richards, Calkins man had been general & Holden, Chicago, to Robert Haas MR. NORMAN Ralph M. Watts, formerly advertis- sales manager of Adv., that city, in similar capacity. ing and merchandising manager for Pharmaco Inc., and vp in charge of Stokely -Van Camp, Indianapolis, to sales for Union Pharmaceutical Co., Gene Carr, formerly of Knox- Reeves Adv., Borden Foods Co., as vp in charge of divisions of Schering Corp., N.Y., Minneapolis, joins Dancer -Fitz- gerald -Sample, N.Y., product marketing, effective Aug. 15. He succeeds Herbert Roberts who was as copywriter. recently made manager of marketing Schuyler Van Vechten Jr., Alex- Raymond F. Ruffley, account exec- department. ander S. Peabody Jr., John Blumen- utive at Dancer -Fitzgerald- Sample, thal and William B. Taylor, copy- N.Y., appointed vp. Stanley M. Heggen promoted from merchandising activities in tv -radio writers at Young & Rubicam, N.Y., named associate copy directors. E. Burke Giblin and Arthur E. Lar- department at Aubrey, Finlay, Marley kin Jr., general managers of Jell -O and & Hodgson, Chicago, to assistant media Robert B. Irons, advertising manager Maxwell House divisions, respectively, director. of Standard Oil Co. of Indiana, will of General Foods Corp., White Plains. N.Y., elected vps.

Joseph Y. Honeycutt and R. Mar- ;hall Edelen named vps of Brown & Williamson Tobacco Corp. Newest among the L.J. Sauers, formerly vp for sales at DIAL 1110 / 50,000 WATTS American Home Products, N.Y., named leaders serving /p for marketing. J.B. Shortlidge, AHP field sales manager, becomes general sales manager. America's greatest RADIO LOS ANGELES

Philip C. Kenny, formerly vp at radio market! Represented by Cenyon & Eckhardt, N.Y., joins DONALD COOKE INC. teach, McClinton, that city, as media More audience per dollar lirector. than any other leading radio 'station in greater Los Angeles C. Peter Frantz, vp and marketing upervisor at Leo Burnett Co., appoint-

.ROADCASTING, August 8, 1960 81 hold similar post with newly reorganized count. David Burns, formerly product Clark L. Dozier, general manager American Oil Co., which becomes advertising manager at Libby, McNeill of Stark Broadcasting Corp. (WCMW marketing -distribution-product research & Libby, and John McGee, transferred Canton, Ohio and WARU Peru, Ind.) subsidiary of parent Standard next from agency's Minneapolis office, elected secretary and member of board Jan. 1. named account executives on American of directors. Dairy Assn. account. Currie L. Brewer, Maxmilian B. Bryer, tv commercial previously on Robin Hood Flour ac- Fred Horton, sales & manager of Medical production supervisor at Benton count at H.W. Kastor & Sons, to C -M Radio System at NBC, Bowles, becomes first full -time B &B as account executive on Helene Curtis named general West Coast commercial supervisor. Industries. Kermit Myers, formerly as- sales executive with direct John Tyson, formerly vp and man- sistant advertising manager at Portland Cement Assn., appointed to service sales responsibilities agement service director at McCann - for representing net- Erickson, Chicago, appointed advertis- dairy account Robert E. Kilbride, formerly advertising and pr consultant at work in drug and toi- ing director at Simoniz Co. (waxes), letry fields. Mr. Hor- that city. U. of Chicago, to C-M as head of MR. HORTON agency's Chicago pr activities. ton joined company Marcus E. Smith, formerly creative in 1941 as salesman and later became supervisor and account executive at Leonard H. Lieberman, formerly director of sales for NBC Radio. with Richards Assoc., Washington, to Van Sant Dugdale & Co., Baltimore, to William Condon, formerly in Chi- Mid American Adv., Parkersburg, Ketchum, MacLeod & Grove, that city, as pr account executive. cago office of Television Advertising W.Va., as planning director. Representatives Inc., joins New York Martin Barsky, account executive Richard Schenk joins Curtis Win - office as account executive. ters Co., Los Angeles advertising with Malcolm & Steinlauf, Los Angeles, agency, as member of copy-contact Harry (Bud) Edwards joins WPTA- has joined Enyart & Rose, that city, in TV Fort Wayne, Ind., as similar capacity. Homer Wright also staff. account executive. He has been joins E&R as account executive. in retail sales The Media for past nine years. David Nylen, assistant account executive at Doherty, Clifford, Steers Ferri!! T. Robinson, radio assistant & Shenfield, N.Y., named account to director of advertising at Adam executive on Narragansett Brewing Co. Young Inc., N.Y., joins The Concert Network, that city, as Frank H. Hoell Jr., formerly account account executive. executive at Kenyon & Eckhardt, and Pierre F. Marshall, vp and account Warren (Gus) Johnson, formerly supervisor at Keyes, Madden & Jones, manager of KQTY Everett, to KAYO to Campbell -Mithun, Chicago, as ac- Seattle, MR. SHURTLI'.I I MR. GLEASON both Washington, as account count executives on Kroger Co. ac- executive. David J. Shurtleff, station manager of WJAR Providence, R.I., and special Clifford Ford, formerly salesman for Luxury Living! tv assistant to Joseph S. Sinclair, gen- WQXR New Yórk, joins sales staff of eral manager of broadcasting for The WNBC, that city. Sensible Location! Outlet Co. (WJAR- AM -TV), promoted Specify The New Weston, in the to station manager of WJAR-TV. John B. Soell, for- m e r l y broadcasting heart of the 'advertising and James E. Gleason, program director broadcasting belt, as your in- of WJAR, succeeds Mr. Shurtleff as consultant and previ- town address. Our splendid station manager. ously vp and general rooms and suites make an ideal manager of WISN- environment for living or'enter- Robert H. Dolph, formerly manager AM-TV Milwaukee, taining. Theatres, clubs, shops of KIMA Yakima, Wash., promoted to to KTVE (TV) El are advantageously close. manager of national and regional sales Dorado, Ark., (Mon- for Cascade Broadcasting Corp.'s tv roe, La.) as general group (KIMA -TV Yakima, KEPR- manager under new MR. SOELL TV Pasco-Richland- Kennewick, Wash., ownership of Home Television Cc KLEW -TV Lewistown, Idaho and (BROADCASTING, July 11, June 13) KBAS-TV Ephrata -Moses Lake, which officially took over last Wednes Wash.). Ben Shropshire, formerly day. manager of KLEW -TV, to KEPR-TV in similar capacity.

Thomas L. Young, general manager of KAUS and KMMT (TV), both Aus- ADVERTISING IN tin, Minn., elected vp of Minnesota- BUSINESSPAPERS World- Famous Iowa Television Co., which owns both MEANS BUSINESS NEW WESTON BAR & stations. ENGLISH DINING ROOM Don Stephens, program director of Here you rub shoulders with WBGC Chipley, Fla., promoted to In the Radio -TV Publishing Field the smartest people any time manager. Lane Harris, announcer at of day. Come in for cocktails station, succeeds Mr. Stephens. onl tt BROADCASTING is a and hot canapes. The cuisine is member of Audit Bureau of skillfully prepared to Continen- Loomis C. Irish, station additions Circulations and Associated tal tastes. Try some at ABC named it day soon salesman -TV, manager Business Publications . at lunch or dinner. of sales service - nighttime. BROADCASTING, August 8, 191 Dave Diamond, formerly with KOIL Pensacola, Fla., resigns to enter per- Omaha, Neb., to WIRL Peoria, Ill., sonal management field. Paul Bunyan Television as program director, succeeding Jay Lawrence. Ray VanSteen succeeds Robert A. Monroe promoted to gen- WPBN -TV WTOM -TV Bruce Still as production supervisor. eral manager of World Broadcasting Traverse City Cheboygan System and John S. Murphy to assist- reaches Selig J. Seligman, ant to President Paul F. Harron. Man- ABC -TV vp, general agement realignment follows resigna- The MOST Homes manager, KABC -TV tion of general manager James H. In Resort -Rich Los Angeles, named Weathers, effective Aug. 15 (BROAD- head of new, wholly - CASTING, Aug. 1.) Mr. Monroe, national Northern Michigan* owned AB -PT program sales manager for past two years, for- 7000 MORE Homes reached Than Sta. B production subsidiary was world's western division (M -F, Noon -6 PM) merly 1900 MORE Homes Reached Than Sta. B (BROADCASTING, July manager and before that was in local (M -F, 6 PM -Mid.) 25). Duties will in- radio, starting at WNEX Macon, Ga. 2800 MORE Homes Reached Than Sta. B. MR. SELIGMAN clude extension of Mr. Murphy, who has been World (Sat. 6 PM -Mid.) 2900 MORE Homes Reached Than Station B present work as producer of Day in sales manager, formerly was general (Sun. 6 PM -Mid.) Court. Mr. Seligman, who joined ABC - sales manager of Dixie Network for and . . . TV in 1953, was appointed KABC-TV nine years and for time was owner - general manager in 1955, ABC vp in operator of WROD Daytona Beach, 1958. He was previously with United Fla. Three new field representatives Paul Bunyan Television Paramount Theatres as vp of Northern also appointed by World: Dean Ald- GIVES THE ONLY Theater Corp., Paramount Div. Elton rich, WMDN Midland, Mich., to work PRINCIPAL CITY GRADE H. Rule, general sales manager, KABC- in midwest; Keith Marshall, KECK AND GRADE TV, replaces Mr. Seligman as general Odessa, Tex., in southwest, and Russe A COVERAGE manager. Mr. Rule, who joined KABC- Starner, WTAP Parkersburg, W.Va., to Traverse City, Cheboygan TV (then KECA -TV) as assistant sales in eastern seaboard. and a big chunk of the Resort manager, was promoted to present post in 1953. Charles Harrison, formerly with Area WCKT (TV) Miami, joins WEEK-TV 89,654 TV HOMES Robert E. Harris appointed advertis- Peoria and WEEQ -TV LaSalle, both in 25 Northern Michigan Counties ing and sales promotion manager of Illinois, as news director. and parts of Canada KCBS San Francisco. He formerly held Earl W. Clayton Jr., formerly with plus similar position at WNTA- AM -FM -TV Summer Bonus Audience New York. KXIV Phoenix, to news staff of KPHO, that city. Previously, he was (An Additional 250,000 Potential Viewers Per Day) Frances I. Pierce named acting pro- with KFBI Wichita, Kan. Howard A. (In The Area's 27,000 TV- Equipped motion director of KIRO -TV Seattle, (Buzz) Jones also joins news staff. Motel Rooms!) Wash. She has been promotion supervisor for KIRO- AM -TV. Peter J. Smith, freelance producer - director on closed circuit, video tape Paul Bunyan Television James H. Gillespie appointed as- commercial and program projects, joins WPBN -TV WTOM -TV sistant promotion manager of KXTV CBS -TV as producer for production (One Rate Card) (TV) Sacramento, Calif. John Katz sales. joins continuity department. He for- Bunyan merly was with KCRA -TV Los An- Roger Lund, newscaster for WKBW- Paul Radio to di- geles. TV Buffalo, N.Y., promoted pr rector. Hal Youngblood, director of WTCM WATT Paul Owen, formerly assistant man- news and public affairs, assumes Mr. Traverse City Cadillac ager and program director at KTCA- Lund's previous responsibilities. Ronnie WMBN -TV as air person- WATZ TV Minneapolis -St. Paul, joins National Jaye joins WKBW Alpena Petoskey Educational Television and Radio Cen- ality. ter, N.Y., as station relations associate. WATC James Nutter, formerly with As- Gaylord Paul Schuett resigns from KEPR- sociated Press in Louisville, Ky., joins 'ARB (March, 1960) AM-TV Pasco, Wash., effective Aug. WHAS- AM -TV, that city, as member 31, to take graduate work at Walla of promotion department, succeeding Walla College, Wash., and help college Richard Weston. in its proposed construction of noncommercial, educational fm station. Eugene H. Bohi, formerly sales service manager at WBBM-TV Chicago, William R. Williams, formerly in appointed video tape recording sales media and sales promotion departments representative for station's tape produc- of McCann -Erickson, joins WWJ -AM- tions unit. FM-TV Detroit as member of promotion department. Charles Amundsen, formerly at WILL- AM -FM -TV Champaign -Ur- Ward W. Weldon, formerly merchan- bana, and Richard Battles, previously dising research director of WIBW -AM- news director at WAIK Galesburg, to TV Topeka, Kan., appointed research news staff at WKRS Waukegan, all assistant at Iowa State U. Illinois.

Don Griffith, formerly staff an- John R. Newhouse, formerly exec- nouncer and sportscaster for WCOA utive producer at CBS Radio, appoint- 83 BROADCASTING, August 8, 1960 ed vp in charge of sales at WMMM Larry McCann, staff announcer at paign, Ill., to staff of WOCO -TV Enid - Westport, Conn. WXYZ -TV Detroit, promoted to ac- Oklahoma City. count executive, succeeding William Paul for- Raymon, Morgan who joins Adam Young Inc., Merle H. Tucker, merly announcer and there. owner and operator of sportscaster for CBS KGAK Gallup, N.M., Radio Network and Bob Carrington, formerly air per- elected treasurer of member of sales staff sonality at WWJ -TV and WXYZ -TV, Kiwanis International of WAGA -TV Atlan- both Detroit, to WJBK -TV, that city, in at organization's 45th ta, promoted to local similar capacity. sales manager. He has annual convention at effec- been with WAGA -TV Robert F. Fountain, formerly sales Miami Beach, tive Aug. 1. D1R. R ) MON since 1954 in various representative with Look magazine, MR. TUCKER capacities. joins ABC Radio Network as account executive. Joe Adams, veteran disc jockey with David L. Johnson, formerly program 17 years on air, most recently at KRKD director of KOTE Fergus Falls, Minn., Danny Day, announcer at KCUB Los Angeles, joins KNOB (FM) Long to KOYN Billings, Mont., in similar Tucson, Ariz., promoted to program Beach, all -jazz station. capacity. director. W.D. (Woody) Langley, weekend air Jack Tompkins, rejoins KWTV Arthur W. Bagge, personality of WATS Sayre, adds similar (TV) Oklahoma City as associate farm vp and midwest radio duties at WMPT Williamsport, both director. He had been with station in manager of Peters, Pennsylvania. 1956 -57 as assistant farm director. Griffin, Woodward, Chicago, elected pres- Edward A.W. Smith, formerly De- Ted Hallaman, formerly of WFMJ ident of Chicago Youngstown, Ohio, to WGAR Cleve- troit manager of Adam Young Inc., Broadcast Advertising appointed general sales manager of land as newscaster -personality. Club (CLOSED CIR- KQV Pittsburgh. Previously, he was CUIT, June 6). Other with WCAU and WIP, both Philadel- MR. SAGGE Bill Lindsey, for the past 10 years officers elected for phia. general manager of KVOY Yuma, 1960 -61 season by previously an- Ariz., joins Blair Tv and Blair Tele- directors (BROAD- William Bode and Marvin Houtz, nounced board of vision Assoc. as member of sales staff, CASTING, July 4) : William Wyatt, A.C. account executives at KOIL Omaha, effective Sept. 1. He will headquarter Nielsen executive vp; George Neb., promoted to local sales manager Co., in firm's San Francisco office. and assistant local sales manager, re- Diefenderfer, NBC -WNBQ (TV) Chi- spectively. cago, treasurer, and Genevieve Lem - per, Foote, Cone & Belding, secretary. Peter Reinheimer, Programming formerly account ex- Stan McCormack, formerly on sales ecutive on U.S. Steel staff of WTOP Washington, D.C., to Martin J. Robinson, vp of C&C at BBDO, N.Y., joins WRC -TV, that city, as account execu- Films at Western Television, divisions ABC -TV as assistant tive. of Television Industries Inc., N.Y., daytime sales man- named vp and director of parent or- Ron Thompson, air personality with ganization. Mr. Martin fills vacancy ager. Before his as- KOMA Oklahoma City, adds duties of sociation with U.S.S. left by Erwin H. Ezzes (WEEK'S HEAD- sa promotion director. z a account, LINERS, Aug. 1). MR. REINHEIMER Mr. Rein - heimer was tv account Shirley P. Simpson, formerly on executive for Lever Bros. at BBDO. public relations staff at Grant Adv., Norman E. Gluck, formerly vp of N.Y., to sales staff of KPAM and Elliot, Unger & Elliot Div., Screen Ken Goodman, chief of sports de- KPFM (FM) Portland, Ore. Gems, N.Y., joins Universal Pictures, partment of WXEX -TV Richmond, that city, to work on special assign- Va., assumes additional duties as night Ed Mason, formerly air personality ments from company's president, Milton program supervisor. and director with WCIA (TV) Cham- R. Rackmil.

Dr. David W. Parker, formerly di- America's Leading Business Brokers rector of public affairs at KPIX (TV) San Francisco, joins Larry Williams, Alameda, Calif., as associate in Interested in buying or selling Radio and TV Properties? production of tv programs. When your business is transacted through Peter Nelson named tv assistant to the David Jaret Corp., you are assured of Jerry Wald, motion picture and tv pro- reliability and expert service backed by our ducer. He formerly was with Martin 37 years of reputable brokerage. Manulis, also on tv projects.

Jerry Franken, head of advertising- publicity- promotion at National The- 150 MONTAGUE STREET atres & Television Inc., Beverly Hills. Calif., resigns. NTA is moving sales BROOKLYN 1, N. Y. and advertising headquarters to N.Y., Ulster 2 -5600 but Mr. Franken is unable to transfer because of personal reasons.

84 BROADCASTING, August 8, 1960 Earl Jones appointed production field sales manager at Motorola Con- manager of UPA Pictures, Los Angeles. sumer Products Inc., Chicago, newly- He will supervise production line for FCC sisters created post designed to help carry out forthcoming Mr. Magoo tv series. Mr. Two sisters, who have worked distributors' sales- merchandising pro- Jones formerly was with John Suther- for the FCC and its predecessor grams. land Productions and Walt Disney, both in the Dept. of Commerce for a Donald E. Garrett appointed man- Hollywood. combined total of over 75 years, ager of advanced development engi- Bernard Block, formerly tv producer retired together July 31. neering for General Electric Co.'s tv ad- at Benton & Bowles, N.Y., joins Trans- Mrs. Mary E. Corridon, receiver department, Syracuse, N.Y. film Caravel, that city, as production ministrative assistant, Administra- He had been manager of component supervisor in business programs and tive Branch of the Field Engi- and deflection systems engineering. Bureau, industrial shows division. neering and Monitoring appointed general entered federal serv- Henry K. Kindig Washington, manufacturing manager for picture tube Neil Sessa, formerly of Film Art ice in 1919. Her sister, Anna L. operations of Sylvania Electric Tubes, Studio, joins Tv & Industrial Film Div. Poloske, secretary to the engi- Seneca Falls, N.Y. Charles H. Miller of National Screen Service Corp., that in charge, FCC Boston of- neer named manager of tv picture tube plant, city, as animation director. fice, began her work in 1923. Ottawa, Ohio. Richard Fielder signs exclusive con- In recognition of their long tract with Four Star Tv to write service, the FCC adopted a spe- William R. Campbell promoted to DuPont Show and Zane Grey Theatre. cial resolution honoring the two manager of marketing services for He has written "Night Song," "The sisters on July 27. Zenith Sales Corp., Chicago. He had Long Shadow" and "Ambush," episodes been West Coast district sales repre- in DuPont Show. sentative. Herman Keld, formerly supervisor S. vp and Charles H. Miller, manufacturing Harry Ackerman, execu- of ratings analysis at NBC, joins MGM - superintendent at Sylvania Electric tive producer at Screen Gems, N.Y., TV, N.Y., as director of tv research. elected president of National Academy Products, Ottawa, Ohio, named man- of Television Arts & Sciences. He also Herbert Richek resigns from United ager of tv picture tube plant there. was president in 1958 -59. Other officers Artists Assoc., N.Y., to become di- elected: Mike Wallace, executive vp; rector of operations at Seven Arts Allied Fields that city. Betty Furness, secretary, and Louis Assoc. Corp., Allyn Jay Marsh, formerly with Edelman, treasurer. Local presidents, Equipment & Eng'ring CBS Radio Sales for 31 years as ac- representing their chapters on national count executive and assistant sales board of trustees: Gail Patrick Jack- Sanford Silverman and Russell manager, joins U.S. Tele- Service, N.Y., son, Los Angeles; Robert B. Cochrane, Safferson elected directors of Wallson tv research firm as vp in charge of Baltimore; Iry Kupcinet, Chicago; Da- Assoc., Elizabeth, N.J., manufacturer new business. vid Brinkley, Washington; Lee Schul- of electronic test equipment. Mr. Silver- vp and secretary man, Seattle, and Gene Blanpeid, man is company's secretary and gen- Frederick Hyman, Arizona. eral counsel. Mr. Safferson is partner of United Artists Assoc., N.Y., has re- York securities firm of Russell signed to form own company, Amer - Jane Powell, Warner Anderson, in New & Saxe. icom Corp. New firm has license on John Doucette, Alan Hale, Roger "Ameridisc," paper -thin vinyl record Tore N. Anderson, executive vp Smith and Marshall Thompson all with application in packaging, sales pro- and general manager of FXR Inc., elected to board of directors of Screen motion and advertising specialty fields. Woodside, N.Y., manufacturer of mi- Actors Guild. will be at 45 W. 45 St., crowave and associated equipment, and Headquarters Don Lloyd named western tv man- New York. Stanley Simon, financial consultant, ager for Modern Talking Picture Serv- elected to board. Dr. Tibor Koeves, formerly vp of ice, San Francisco. Ralph Williams, manager of general Dichter Institute for Motivational Re- Robert (Red) Ginzler, musical ar- custom sales of RCA Victor Records, search and editor of Motivations, joins ranger, joins Madison Avenue Sounds, N.Y., appointed manager of custom Motivation Dynamics, Mohegan Lake, N.Y., as musical director. records. Carl Reinschild named gen- N.Y., as partner. Jerry Wald, well -known motion pic- eral custom sales manager. Sam Elkins, president and general ture producer ( "Peyton Place," "Let's James F. Haley promoted from manager of W.S. Grant Co., station Make Love "), will make tv debut as eastern regional manager to national rep, joins Reynolds & Co., San Fran- producer of Rocky Point series for 20th Century -Fox Television and ABC -TV. Stanley M. Gortikov, formerly corporate development director for Capitol Records Inc., named to new post of vp in charge of merchandising for United Press International Capitol Records Distributing Corp., Hollywood. William B. Tallant Jr., vp and and board member of CRDC, will as- Facsimile Newspictures sume responsibility for all national sales and operations activities. United Press Movietone Newsfilm Ronald E. Willman, formerly client service manager at ABC Films, N.Y., joins Stone Merchandising Assoc., that Build Ratings lj city, as client service, sales promotion, and merchandising coordinator.

BROADCASTING, August 8, 1960 BS Alex Keese, 61, radio -tv veteran, dies NEWEST IN A Alexander (Alex) vancing through the ranks to radio 61, manager in 1952. He became man- COMPLETE LINE OF Keese, managing director of aging director of radio and televi- RCA TRANSISTORIZED WFAA - AM - TV sion in 1956. Mr. Keese, a musician AMPLIFIERS Dallas, died at heart, directed WFAA's first Wednesday, Aug. 3 Earlybird orchestra, a symbol of the of cancer. He had station for more than 25 years until been ill for several its recent disbandment. In past months. One of the years, Mr. Keese was a regional di- nation's outstand- rector of the NAB, a member of the Mr. ing and respected broadcasters, NBC Radio Affiliates' radio pro- Keese began his career with WFAA gramming advisors committee and in 1930 as music director and has the select committee been with the station ever since, ex- chairman of of cept for the period from 1944 -1948 the ABC -TV Affiliates. when he left to join the Taylor - Funeral services held last Friday Howe- Snowden group, then a multi- with a solemn requiem mass at Holy ple station owner in Texas. Rejoining Trinity Catholic Church in Dallas WFAA in 1948, Mr. Keese was and interment at Hillcrest Memorial named regional sales manager, ad- Park there. 10 -WATT

cisco brokerage firm. CJAT Trail, B.C., promoted manager of CJAT, succeeding John Loader, Gerald F. Hurley joins Washington who has entered provincial politics. MONITOR office of Blackburn & Co., national media brokerage firm, as administra- Sid Boyling, formerly of CHAB tive assistant in charge of market re- Moose Jaw, Sask., appointed general AMPLIFIER search and sales promotion. manager CKY Winnipeg, Man. Joseph J. Sands appointed coordi- Blair R.B. Paterson named promo- nator of broadcast productions and tion manager of CHAN -TV Vancouver, information at U. of Southern Cali- B.C. requires only half fornia. Glen Garvin named promotion man- the Victor Dallaire named publicity di- ager and Phil Oakes appointed national space- rector of TV Q, national tv qualitative sales representative of CKNW New program evaluation service and home Westminster, B.C. 30% of power testing institute, N.Y. Deaths Here's a compact monitor International Pierson Underwood, 63, formerly amplifier with overall per- W. John Dunlop, director of public board chairman of WGMS Washing- formance equal to earlier service programming of Canadian ton, D.C., died July 30. models, twice the size. Full Broadcasting Corp., Toronto, Ont., Roy L. Albertson, 61, founder and 10 named first Canadian member of public watts output with excel- former owner of WBNY Buffalo, N.Y., lent frequency information conference of National response and Safety Council, Chicago. died July 27 following coronary seizure. very low distortion. High - He had been retired since 1954. He gain permits operating from Duncan C. Grant, also was stockholder in KVNA Flag- output of low -level micro- Ontario sales manager staff, Ariz. Among survivors is son, of E.B. Eddy Co. phones. Plug -in mounting. Roy L. Albertson Jr., owner of KNOT Ltd., Ottawa, Ont., Prescott, Ariz. Standard input and output appointed executive terminations. vp of Bureau of George G. Lenehan, 42, vp of Mod- Broadcast Measure- em Talking Pictures, N.Y., died July Write to RCA, Dept. KB -22, Build- ment, Toronto, Ont., 28. He had been with organization ing 15 -1, Camden, NJ. In Canada: since 1947. RCA VICTOR Company Ltd., industry cooperative MR. GRANT Montreal. survey organization, Val S. Bauman, 50, vp in charge of succeeding Charles A. Burton who has national advertising-merchandising for RADIO CORPORATION resigned due to ill health. Graham National Tea Co., drowned July 30 in of AMERICA Wallace, formerly of the Canadian Lake Geneva, Wis. He had been with Broadcasting Corp., Toronto, appointed firm for 14 years. director of members relations of Bureau of Broadcast Measurement. Frederic Andrew Schneller, 54, vp Barry Gordon, formerly with CHCH- in charge of merchandising at D'arcy TV Hamilton, Ont., named senior pro- Adv., N.Y., died Aug. 2. He formerly ducer of CJAY -TV Winnipeg, Man. was general merchandising manager of Lever Bros. from 1947 to 1951, when `- Joe P. Kobluk, sales manager of he joined D'arcy. 86 (FATES 8 FORTUNES) BROADCASTING, August 8, 1960 FOR THE RECORD

cation to resume nighttime operation on Station Authorizations, Applications 1590 kc on same terms and conditions as previously authorized (1 kw -N, DA). Chmn. As Compiled by BROADCASTING Ford and Comr. Cross dissented. Ann. July 28. WNEL Caguas P.R. -Granted change in July 28 through August 3. Includes data on new stations, changes in existing operation from 1450 kc, 250 w, unl. to 1430 changes, hearing cases, rules & changes kc, 500 w -N, 1 kw -LS. Ann. July 28. stations, ownership standards and WHCC Waynesville, N.C. WGAP Mary- routine roundup. ville, Tenn.-Designated for hearing applications to change operations on 1400 kc Idaho Falls, Idaho -Western Radio Corp., from 250 w, unl. to 250 w, 1 kw-LS, unl.; Abbreviations: granted 1400 kc, 250 w unl. P.O. address made stations WKPT Kingsport, Tenn.; DA- directional antenna. cp-construction 1095 Stanger, Idaho Falls. Estimated con. WTHE Spartanburg, S.C.; WLSB Copper- permit. ERP- effective radiated power. viii struction cost $9,770, first year operating hill, Tenn., and WLOS Asheville, N.C., par- -very high frequency. uhf-ultra high fre- cost $48,000. revenue $60,000. Principals, each ties to proceeding. Ann. July 28. aural. owning approximately one -third, are Gar- KCMC Texarkana Tex. -Granted change quency. ant.- antenna. aur.- vis.- ner A. Mabry, William E. Sherla and Mel- of facilities from 12130 kc, 250 w, unl. to 740 visual. kw-kilowatts. w-watts. mc-mega- vin L. Smith. Ann. July 28. kc, 1 kw, DA -1, unl.; engineering condi- cycles. D -day. N- night. LS -local sunset. Rugby, N.D.-Rugby Bcstrs., granted 1450 tions. Ann. July 28. mod.-modification. trans. -transmitter, unl. kc, 250 w, unl. P.O. address 906 16th Ave., }CALL Salt Lake City, Utah- Granted -unlimited hours. kc- kilocycles. SCA- W., Williston, N.D. Estimated construction change on 910 kc from 1 kw, DA -N, unl. to subsidiary communications authorization. cost $13,731, first year operating cost $31,200, 1 kw-N, 5 kw -LS, DA -2, engineering condi- revenue $40,800. Applicants tions. Chmn. Ford voted for additional con- SSA -special service authorization.-STA- are equal part- dition; Comrs. Bartley and Lee dissented special temporary authorization. speci- ners Olav Folkvord; Ray Friederich, Oscar SH- H. Halvorson. Ann. July 28. to grant; Comr. King not participating. fied hours. "-educational. Ann. Announced. San German, P.R. -Jose Soler, granted Ann. July 28. 1090 kc, 250 w. unl. P.O. address, Box 52, KOQT Bellingham, Wash. - Waived sec. New Tv Stations Quebradillas, P.R. Estimated construction 1.323(b) of rules to accept late filing of APPLICATIONS cost $10,695, first year operating cost $15,000, application for replacement of expired cp revenue $23,500. Applicant is but cautioned applicant about timely filings Corpus Christi Tex. -Tropical Telecasting employe of in future. Ann. July 28. Corp., vhf ch. 13 (60-66 mc); ERP 100 kw WCMN Arecibo, P.R. Ann. July 28. WBIZ Eau Claire, Wis.; KVFD Fort vis., 50 kw aur.; ant. height above average Fountain City, Tenn.-WFCT Inc., grant- Dodge, Iowa; WMIN St. Paul, Minn.-Des- terrain 665 ft., above ground 700 ft. Esti- ed 1490 kc, 250 w unl. P.O. address 1223 Vol- unteer 2. ignated for consolidated hearing applica- mated construction cost $1,055,421, first year Bldg., Chattanooga Estimated con- tions to increase daytime power from 250 operating cost $525,000, revenue $420,000. struction cost $13,700 first year operating $48,000. w to 1 kw, continuing operations on 1400 P.O. address Box 2191, Corpus Christi, Tex. cost revenue $64,000. Applicants are kc 250 location Frank E. Pellegrin (30 %) vice president and w -N; made KCOG Centerville, Studio Corpus Christi. Trans. loca- KCtIM Carroll, KCBC Des Moines, all Iowa; tion 2 miles south of Petronila, Tex. Geo- secretary H -R Reps. Inc. and minority own- KMHL Marshall, KFRO Owatonna, KEYL graphic coordinates 27° 38' 30" N. Lat., 97° er WLAF LaFollette and WATO Oak Ridge, Long Prairie, all Minnesota; and KLIN Lin- 37' 57" W. Long. Trans. GE TT -42 -A, ant. both Tennessee; Carlin S. French (30 %), coln, Neb., parties to proceeding; and made TY -50 -D. Tropical Telecasting is 99% owned another H -R vice president and majority WBIZ, KVFD and WMIN parties with re- by Caller-Times Publishing Co., firm headed owner WDXB Chattanooga and minority spect to their existing operations. Ann. July by Conway C. Craig, president. Tropical owner above stations; Samuel P. Thrower 28. Telecasting is headed by Edward H. Harte, (30 %) general manager and minority own- WATO Oak WCOW Sparta, Wis.-Granted increase of president, who is vice president of Caller - er Ridge, and William N. Sher- power from 1 kw to 5 kw, continuing op- Times. Trophical is making arrangements to man (10 %) salesman WATE Knoxville, eration on 1290 kc, D; remote control per- share ch. 3 with U. of Corpus Christi. Ann. Tenn. Ann. July 28. mitted. Ann. July 28. July 2'7. Portsmouth, Va.- Christian Bcstg. Network APPLICATIONS Inc., uhf ch. 27 (548 -554 mc); ERP 19.6 kw Existing Am Stations vis., 11.7 WSME Sanford, Me.- Amendment to kw aur.; ant. height above average ACTIONS BY FCC change frequency from 1340 kc to 1480 kc terrain 384 ft., above ground 410 ft. Esti- and delete request to change hours of op- mated construction cost $29,840, first year KRAK Stockton, Calif.- Granted applica- eration. Ann. Aug. I. operating cost $28,600, revenue $30,000. P.O. tion to change station and studio location Eugene, 1318 KASH Ore.-Cp to increase day- address Spratley St., Portsmouth, Va. to Sacramento. No technical change in Sta- time power from 1 kw to 5 kw (1600 kc) Studio and trans. location 1318 Spratley tion operation. Comr. King not participat- and install new trans. Ann. July 27. Portsmouth. Geographic coordinates 38 50'., ing. Ann. July 29. to 40" N. WSVS Crewe, Va.-Cp increase power Lat., 75° 18' 57" W. Long. Trans. KLAK Lakewood Colo.-Granted increase from 1 kw to 5 kw, and install new trans. RCA TTU -1B, ant. TFU 21BLS. Applicant is in daytime power from 1 kw to 5 kw, con- (800 kc) Ann. Aug. 1. non -stock, non -commercial corporation. tinuing operation on 1600 kc, 1 kw -N; engi- Ann. Aug. 1. neering condition. Comr. Lee dissented; New Fm Stations Existing Tv Stations Comr. King not participating. Ann. July 28. WAVO Decatur, Ga.- Granted increased ACTIONS BY FCC ACTIONS BY FCC power on 1420 kc from 500 w, DA -D, to 1 KBOI -TV Boise, Idaho-Waived sec. 4.603 kw, DA -D; engineering conditions. Ann. Aurora, Ill.-Vincent G. Cofey & Ben- 28. jamin A. Oswalt., granted 107.9 mc, 3.6 kw. of rules and granted authority to Oct. 1 July to transmit fm program material from WTAQ La Grange, Dl.- Designated for P.O. address 184 S. River St., Aurora, Ill. KBOI -FM studio to its trans. by means of hearing application to change operation on Estimated construction cost $15,318, first second sub -carrier multiplexed on its tv 1300 kc from 500 w, DA -N, unl. to 500 w -N, year operating expenses (for both am and 1 kw -LS, DA -2; made WMIL Milwaukee, fm) $80,000, revenue (for both am and STL station KPB -43; condition. Ann. July Wis., WKAN Kankakee, Ill., and WMFT fm) $100,000. Applicant am will duplicate 28.. Terre Haute, Ind., parties to proceeding. WMRO Aurora. Ann. July 28. KROC -TV Rochester, Minn.- Granted cp Glen Ellyn, Elizabeth G. Coughlan, to change vis. ERP from 240 kw to 316 kw, Ann. July 28. Ill.- 107.9 mc, 3.6 kw, P.O. address 1 S. change trans. site to about 30 miles south of KCOG Centerville, Iowa -Granted change granted city, change ant. from SH to unl. continuing operation on 707 Schaffner Road, Wheaton, Ill. Estimated system and increase ant. 1400 kc, 100 w. Ann. July 28. construction cost $17,795, first year operat- height from 630 ft. to 1,260 ft.; engineering ing cost $29,500, $34,640. Applicant condition. Ann. July 28. KTTS Springfield, Mo.- Granted increase revenue in daytime power from 250 w to 1 kw, con- is free lance writer. Ann. July 28. WOLE -TV Aguaduia, P.R. -Granted waiv- Grand Rapids, Mich. Inc., er of sec. 3.652(a) of rules to identify itself tinuing operation on 1400 kc, 250 w -N; -WMAX, grant- as engineering condition; remote control per- ed 100.5 mc, 7.2 kw. P.O. address 113 Lyon Aguadilla- Mayaguez station. Ann. July mitted. Ann. July 28. N.W. Grand Rapids, Mich. Estimated con- 28. WGTC Greenville, N.C. -Granted appli- struction cost $11,200, first year, operating Tv Translator Stations People's TV Inc., Leadville, Colo.- Grant- ed application for new tv translator station on ch. 75 to translate programs of KBTV (TV) (ch. 9), Denver. Ann. July 28. Mt. Marston Tv Assn. Trego, Mont. NEW YORK Granted application for new tv translator- station on ch. 70 to serve Trego, Fortine 60 East 42nd Street and Stryker, all Montana, by transmitting programs of KHQ -TV (ch. 6) Spokane, MUrray Hill 7 -4242 Wash. Ann. July 28. EDWIN TORNBERG WEST COAST New Am Stations ACTIONS BY FCC & COMPANY, INC. 860 Jewell Avenue Punta Gorda, Fla.-Charlotte Radio Co., Pacific Grove, California granted 1580 kc, 1 kw, DA -D. P.O. address % Loyal Phlllips, Punta Gorda Herald. NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 Estimated construction cost $26,900, first year operating cost $32,000, revenue $37,500. SALE OF RADIO AND TELEVISION STATIONS Loyal Phillips, publisher, is sole owner. Ann. WASHINGTON 28. July EVALUATIONS 1625 Eye Street, N.W. Louisville, Ga. -Peach Bcstg. Co., granted 1420 kc, 1 kw D. P.O. address Box 412, FINANCIAL ADVISERS District 7 -8531 Clarksville, Ga. Estimated construction cost $23,913, first year operating cost $31,800, revenue $42,000. Owners are Bradley Lump- kin Williamson (35 %), Henry E. and John O. Braselton (15% each), Braselton, Ga., grocers, and others. Ann. July 28. BROADCASTING, August 8, 1960 87 cost $6,500, revenue $2,500. Applicant fm $22,500, first year operating cost $9,125, rev- and office space for five years at $1,500 per will duplicate some of programming of enue $12.000. Applicant fm will duplicate month. Comr. Bartley dissented; Comr. WMAX Grand Rapids, Ann. July 28. programming of WPTW Piqua. Ann. July King not participating. Ann. July 28. Cincinnati, Ohio -Seven Hills Bcstg. Corp., 2299 WPEO Peoria, 111.- Granted transfer of granted 98.5 mc, 14 kw. P.O. address, 2888 Sevierville, Tenn. - Smokey Mountain control from William B. Dolph et al, to W. 44th St., Indianapolis, Ind. Estimated Bcstg. Corp., 102.1 mc, 5 kw. P.O. address J.W. O'Connor and Frank Babcock; con- construction cost $25,667, first year operat- Box 187, Sevierville, Tenn. Estimated consideration $350,000 Comr. Bartley dissented; ing cost $28,530, revenue $42,000. Principals struction cost $25,554, first year operating Comr. Cross favored grant with condition. are Merle H. Miller and Ophelia L. Miller, cost $10,000, revenue $15,000. Applicant fm Mr. O'Connor has interest in WBOW Terre 50% each. Mr. Miller is attorney. Ann. July will duplicate programming of WSEV Haute, Ind.; KLEE Ottumwa, Iowa, and 28. Sevierville. Ann. July 27. WCVS Springfield and WJRL Rockford, Bl.; Houston, Tex. -Joel S. Kaufmann, granted Pampa, Tex. -Coy C. Palmer, 100.3 mc, Mr. Babcock owns 50% interest in KWNT 93.7 mc., 18.5 kw. P.O. address 1328 New 3.034 kw. P.O. address 2117 North Russell, Davenport, Iowa. Ann. July 28. York Ave., N.W., Washington, D.C. Esti- Pampa, Tex. Estimated construction cost KWHK Hutchinson, Kans.- Granted as- mated construction cost $31,925, first year $16,375, first year operating cost $20,000, rev- signment of license to KWHK Bcstg. Co. operating cost $65,000, revenue $75,000. Ap- enue $32,000. Applicant is 50% owner of (William L. Mitchell, president); considera- plicant owns WDJK -FM Atlanta, Ga. KPDN Pampa, Tex. Ann. July 29. tion $160,000. Ann. July 28. Roanoke, Va. -Lee Hartman & Sons, WPTT (TV) Augusta, Me.- Granted granted 92.3 mc, 2.8 kw. P.O. address 3236 Existing Fm Stations transfer of control through sale of stock Cove Road NW, Roanoke, Va. Estimated from Richard S. Roble Sr., to President construction cost, $15,498, first year, operat- ACTIONS BY FCC and Trustees of Bates College (WRJR (FM) ing cost $10,000, revenue $12,000. Applicant KCHV -FM Coachella, Calif.- Granted SCA Lewiston); consideration 56,000; subject to is Lee C. Hartman, owner of sound equip- to engage in functional music operation on such action as commission may deem war - ment business. Ann. July 28. a multiplex basis. Ann. July 28. ranted, if any, as result of final determina- WPJB -FM Providence, R.I.- Granted mod. tion with respect to pending petition for APPLICATIONS of SCA to operate on additional sub -carrier rulemaking relating to ch. 10 in Augusta Little Rock, Ark.- Tanner Bcstg. Corp., frequency of 41 kc, for purposes of "con- filed by U. of Maine. Ann. July 28. 100.7 mc, 22.7 kw. P.O. address 604 E. Capi- tinuing dissemination of basic weather in- WORL Boston Mass. -Granted (1) renew- tol Ave., Little Rock, Ark. Estimated con- formation." Ann. July 28. al of license and (2) transfer of control and struction cost $22,666, first year operating (3) assignment of license to Buckley -Jaeger cost $9,000, revenue $14,000. Principals in- Ownership Changes Bcstg. Corp. of Mass. (same group operates clude H. Glenn Tanner 99.8 %, owner of WHIM Providence, R.I.; WDRC Hartford, Little Rock Muzak franchise. Ann. July Z7. ACTIONS BY FCC Conn., and KGIL San Fernando, Calif.); Buffalo, N.Y.-WDIF Corp., 93.7 mc, 18.38 KAIR Tucson Ariz.- Granted transfer of consideration 5300,000. Comr. Bartley dis- kw. P.O. address Liberty Bank Bldg., Buf- negative control from Jerome K. McCauley sented; Comr. King not participating. Ann. falo 2, N.Y. Estimated construction cost through purchase of 50% interest by Jo- Aug. 1. $22,502, first year operating cost $45,900, sephine Griffith for $30,000. Ann. July 28. WTYM East Longmeadow, Mass. -Granted revenue $52,750. Principals include Herbert KOBY -AM -FM San Francisco, Calif. - (1) renewal of license and (2) assignment H. Ross, 98 %, phonograph record retailer. Granted (1) renewal of am license and (2) of license to Executive Bcstg. Corp. (Stan- Ann. Aug. 1. assignment of license and cp to Gordon ley Ulanoff, president); consideration $140,- Columbus -Worthington, Ohio - Peoples Bcstg. of San Francisco Inc. (Sherwood R. 000. Ann. July 28. Bcstg. Corp., 97.9 mc. 186 kw. P.O. address Gordon, 100% stockholder, owns KBUZ -AM- WEBO Owego, N.Y. -Granted (1) renewal WRFD, Box 28, Worthington, Ohio. Esti- FM Mesa. Ariz., and KSDO San Diego); of license and (2) assignment of license to mated construction cost $57,330, first year consideration $700,000; without prejudice to Owego Radio Inc. (Arno Davis, president); operating cost $30,633, revenue $15,000. Ap- whatever action commission may deem ap- consideration $80,000. Ann. July 28. plicant fm will duplicate programming of propriate in light of any information de- WSOC Charlotte, N.C. -Granted assign- WRFD Columbus -Worthington. Ann. Aug. 1. veloped in pending inquiry concerning comment of license to Henderson Belk (has in- Hillsboro, Ohio -Highland Bcstg. Co., 8.1 pliance with sec. 317 of Communications terest in WGUS North Augusta, S.C.); con- mc, 36.33 kw. P.O. address Box 176, Hills- Act. Comr. Bartley dissented; Comr. King sideration $200,000. Ann. July 28. boro, Ohio. Estimated construction cost not participating. Ann. July 28. WCHI Chillicothe, Ohio -Granted assign- KDOL Mojave, Calif.-Granted assignment ment of license to Court House Bcstg. Co. nue0 $2,000. ApplicantaisnThoma$ Archibald, of cp from Leslie G. Foote to Forrest W. (WCHO Washington Courthouse, and inter- applicant for am in Hillsboro. Ann. July 20. and Alta I. Ogan consideration $5,500, Ann. est in WKOV Wellston, both Ohio); con- Piqua, Ohio -WPTW Radio Inc., 95.7 mc, July 28. sideration $80,000. Comr. Bartley dissented; 35.6 kw. P.O. address 1625 Covington Ave., KWKW Pasadena, Calif.- Granted assign- Comr. King not participating, Ann. July 28. Piqua, Ohio. Estimated construction cost ment of licenses to KWKW Inc. (John F. KWCO Chickasha, Okla.-Granted assign- Malloy, president, has interest in KLIQ ment of license to Bayard C. Auchincloss; BEST WAY TO EMBRACE Portland, Ore.); consideration $700,000. Ann. consideration $150,000 and covenant not to THE NEW YORK July 28. compete within 25 miles of station for five NEGRO COMMUNITY... WNTE Naugatuck, Conn. -Granted trans- years. Ann. July 28. fer of control from Norman Shapiro to John KFJZ -TV Fort Worth, Tex. -Granted as- T. Parsons and James W. Miller; considera- signment of licenses to NAFI Telecasting tion $19,402. Comr. Bartley dissented; Comr. Inc.; considerations include 15-year lease King not participating, Mr. Miller has inter- at $6,666 per month for first five years, $13,- est in WSBS Great Barrington and WCAT 750 for second five years, and $14,583 for Orange, both Ann. July 28. third five years, with option to purchase at WTTT Arlington, Fla. -Granted assign- termination for $1,000,000 sale of contracts, T ment of license to Rahall Bcstg. Inc. (Sam etc., for $650,000 and $250,000 for 10-year G., Farris E. and N. Joe Rahall have inter- agreement not to compete in service area. est in WKAP and WQCY (TV) Allentown, Comr. Bartley dissented; Comr. King not WNAR Norristown, both Pennsylvania; participating. (Assignee president, Kenyon WLCY St. Petersburg, Fla., and WWNR Brown, has interest in KGLC Miami, Okla.; Beckley, W.Va.). Comr. Bartley dissented; KANS Independence, Mo.; KSON San Di- Comr. King not participating. Assignee ego, Calif.; KITO San Bernardino. Calif., bought property at public auction for $60,- and KFOX -AM -FM Long Beach, Calif. Har- 100. Ann. July 28. ry L. (Bing) Crosby, board Chairman, also WFLM (FM) Fort Lauderdale, Fla. has interest in KFOX-AM -FM). Ann. July Granted assignment of license to Findlay- 28. Publishing Co. (WFIN -AM -FM Findlay, KTES (TV) Nacogdoches, Tex. -Granted Ohio, and WCSI -AM-FM Columbus, Ind.); assignment of cp to G. P. (Pat) Scoggins; consideration $50,000. Ann. July 28. consideration $5,000. Ann. July 28. WWIL -AM -FM Fort Lauderdale, Fla. KBUH Brigham City Utah-Granted (1) Granted transfer of control from L.M.- renewal of license and (2) assignment of Browning Jr., and Carey H. Blackwell (100% license to Wade M. Ebeling; consideration owners of parent corporation South Florida $13,219. By letter, reminded licensee of Bcstg. Inc.) to William A. Roberts (KAUS sponsorship requirements under sec. 317 of and KMMT -TV Austin, Minn., and inter- Communications Act and commission rules est in KWWL -AM -TV Waterloo, Iowa); con- as result of broadcasting programs in be- sideration 5400,000 for 100% interest. Ann. half of Thiokol Chemical Corp. during pe- July 28. riods preceding National Labor Relations WNSM Valparaiso- Niceville, Fla.- Grant- Board elections. Ann. July 28. When it comes to reaching the enor- ed assignment of license to Bay County WARL -AM -FM Arlington, Va.- Granted Bcstg. Co. (WPCE Panama City); consider- assignment of licenses to United States mous Negro Community of greater ation $55,725. Ann. July 28. Transdynamics Corp. (Arthur W. Arundel, New WALB Albany, Ga.- Granted assignment president, sole stockholder); consideration York, time buyers sum up their strat- of license to Radio Albany Inc. (Allen M. $287,000 plus $75,750 for agreement not to Woodall, president, has compete within 75 miles of Arlington for interest in WDAK five years. egy in three little words: "LIB IT UP" Columbus, WMOG Brunswick, WDAX Mc- Comr. Bartley dissented; Comr. Rae, and WAYX Waycross, King not participating. Ann. June 28. all Georgia); KOFE Pullman, Wash. The reasons consideration $85,000. Comr. Bartley dis- -Granted (1) re- are simple. Whether you sented; Comr. King not partcipating, Ann. newal of license and (2) transfer of control to M. William and M. Norine sell a LIBation or July 28. Wippel appeal to the LIBido KEOK Payette, Idaho -Granted (1) and Robert P. Turnley; consideration re- $37,506. Ann. July 28. only WLIB can do- newal of license (2) assignment of license from A.V. Bamford, Everett S. and Rose- APPLICATIONS the effective job. mary Graham to Grahams, David L. Lester WJRD Tuscaloosa, Ala. -Seeks assignment and Bill Walker; consideration $12,500 for of license from Wilhelmina Q. Echols to Mr. Bamford's 50% interest and certain John C. Cooper Jr. for $250,000. Mr. Cooper broadcast property plus one -half difference is manager of WJRD. Ann. Aug 1 between accounts payable and accounts re- KVEC -AM -FM San Luis Obispo, Calif. - ceivable, not to exceed $3,750. Ann. July 28. Seeks assignment of license from John C. WDAN -TV Danville 111.- Granted assign- Cohan to San Luis Obispo Bcstg. Corp. iotel Theresa, 125th Street 8 7th Avenue. New York 27, N. Y. ment of license to Plains Tv Corp. (WICS Change to corporate business form with no (TV) Springfield, WCHU -TV Champaign, change in stockholders. Ann. Aug. 1. EMBRACES THE ENTIRE both Illinois, and WHNB -TV New Britain, WPCT Putnam, Conn. -Seeks assignment Conn.); $75,000 NEGRO MARKET IN GREATER NEW consideration plus lease and of license from Israel Putnam Bcstg. Co. YORK service agreement for studio, transmitting to Herbert C. Rice for $100,000. Mr. Rice 88 (FOR THE RECORD) BROADCASTING, August 8, 1960 has interest in WILI Willimantic, Conn. Inc., Salem, Ore. -Designated for consoli- Ann. July 29. dated hearing applications for new tv sta- WQXI Atlanta, Ga. -Seeks assignment of tions to operate on ch. 3; denied Oregon license from Rounsaville of Atlanta Inc. to Tv request to include in hearing its con - INVESTIGATE Esquire Bcstg. Co. of Atlanta for $1,600,000. tingent application to modify license of Purchaser is Esquire Inc., publisher of KPTV (TV) (ch. 12), Portland, to eliminate Esquire, Coronet and other magazines. Firm substantially overlap of grade A field in- the is headed by John Smart, president. Ann. tensity contours of KPTV and proposed July 21. Salem station. Comr. King not participating. WOWI New Albany, Ind. -Seeks assign - Ann. July 28. AUTO JOCKEY ment of license from Ohio Valley Bcstg. Corpus Christi Tex. -Mrs. Jane Rascoe: Inc. to Kentuckian Bcstg. Inc., formation Port Lavaca, Tex.-Uvalde Bcstrs. Inc.; of new corporation. No financial considera- Port Lavaca, Tex.-Lewis O. Siebert-Desig- for partial or tion or change in stockholders involved. nated for consolidated hearing applications Ann. July 27. for new daytime am stations on 1560 kc- WCTW -AM -FM New Castle, Ind. -Seeks Uvalde and Mr. Siebert with 500 w and assignment am cp and fm license from Mrs. Rascoe with 250 w; denied request by FULL AUTOMATION Courier -Times Inc. to WCTW Inc. to estab- Mrs. Rascoe for extension of time to an- lish corporate entity for licensee. No finan- swer commission's May 25, 309(b) letter. cial consideration involved. Ann. July 27. Ann. July 28. EXCLUSIVE FEATURES KANO Anoka, Minn. -Seeks transfer of Mountain Empire Radio Co., Clinton, control of Northwest Bcstg. Co. from Rich- Tenn.- Designated for hearing application 1. Automatic AUDIO cueing of announce- ard B. Ahern and Frank R. Hunt Jr., equal for new am station to operate on 1460 kc. ments (No silver contacts on tape) partners, to Frank Hunt, 50 %, Richard 500 w, D; made WEAG Alcoa and WLAF La- Ahern and Richard J. Novak, 25% each. Follette, both Tennessee, parties to proceed- 2. Automatic AUDIO cueing of records Mr. Novak will pay to Mr. Ahern for 25% ing. Ann. July 28. (Backed up for perfect cue) Interest the sum of $1,250 for stock plus Guam Bcstrs. Inc., Agana, Guam- Grant- 3. Absolutely guaranteed less dead air than $13,750 for !§ interest in promissory note ed request to expedite processing of appli- owing to Mr. Ahern by Northwest Bcstg. cation for new am station to operate on competition 1. Mr. Novak is in advertising. Ann. Aug 990 kc, 1 kw unl. Comr. King not par- 4. No tones are used -announcements can KONE Reno Nev. -Seeks assignment of ticipating, Ann. July 28. license from Thompson Magowan and Fred- rules and grant- be made on any quality tape recorder to Inc. by Waived sec. 3.666(c) of erick Jones Radio K -ONE cancel- ed special temporary authority to National 5. Costs less -does more lation by new partner, Leland J. Fuller Co. (WNBC -TV, ch. 4) New York. (51 %) of $8,500 in notes Mr. Bcstg. in- signed by N.Y.: for period Sept. 1 to Sept. 30 to trans- 6. Price includes delivery and 3 day Magowan plus payment to Mr. Magowan of mit "interleaved sound" (sound signals installation and instruction by factory rep- sum of $7,000 for his interest in station. Mr. terleaved with picture components) in its Jones will retain 49% interest in KONE. tv network programs for transmission to resentative Mr. Fuller has 75% interest in KPLI -FM and broadcast by associated NBC stations, 7. Independent use of tapes and changers Riverside, Calif. Ann. July 27. with report to be furnished of test observa- KTNM Tucumcari, N.M. -Seeks assign- tions and findings upon conclusion of tests; ment of license from Quay County Bcstg. without prejudice to such action as com- AMPEX CONCERTONE RUST REMOTE Co. to Tucumcari Bcstg. Co. for $92,500. mission may deem warranted as result of its Purchasers are Robert D. and Hoyt Houck, to con- CONTROL available on lease -case equal partners, who have interest in bot- final determination: (1) with respect clusions and recommendations set forth in histories available tling company and taxi -cab firm. They report of network study staff; (2) with re- formerly held Interests in KAMQ and inquiries now KVII (TV), both Amarillo, Tex. Ann. July spect to related studies and being considered or conducted by commis- CALL -WRITE -WIRE 27. sion; and (3) with respect to pending anti- KHFI (FM) Austin, Tex. -Seeks assign- trust matters against NBC and RCA. Comr. ment of license from Roderick E. Kennedy Bartley dissented; Comr. King not par- to Kennedy -Heard Features Inc. Change to ticipating. Ann. July 28. SHALER -AITKEN COMMUNICATIONS corporate business form. No financial con- (1) applications of sideration involved. Ann. July 27. Commission granted J.R. Karban (Box 176). Rhinelander, Wis . 305 Harrison St. -Taft, California WPLT Paris, Tex. -Seeks transfer of con- for two new tv translator stations on ch. 71 trol of Ron Litteral of Paris Inc. from Ron to translate programs of WFRV (TV) (ch. 5) Tel: RO 5 -4086 C. Litteral, 98 %. and others, to Clifford B. Green Bay, and on ch. 78 to translate pro- Marshall for assumption of $1,330 debt. Mr. grams of WSAU -TV (ch. 7), Wausau; and Marshall is with Blackburn & Co., media (2) applications for mod. of cps for stations brokers. Ann. July 27. reduce KEFC (FM) Waco, Tex. -Seeks assign- W73AD and W8OAC Rhinelander, to Music ERP from 142 w to 107.52 w, relocate trans- ment of license from Unlimited Inc. lators to 15 mile south of Rhinelander and to Centex Radio Co. for $27,500. Principals change transmission line and ant. system. are Charles Watson, 51 %. Sarah F. Hum- By letter. denied petition by Rhinelander Tv ONE OF THE WORLD'S phreys, 30 %, and E.B. Watson, 19 %. Charles Cable Co. to designate applications for Watson is manager of KEFC (FM) E.B. hearing. Comrs. Bartley and Cross ab- DISTINGUISHED RESTAURANTS Watson is accountant. Ann. Aug. 27. voting. Ann. July 28. WODI Vinton, Va. -Seeks assignment of stained from cp from WYTI Inc. to Roanoke -Vinton Ra- By letter, granted, in part, petition by $4,700. WHAS Inc., Louisville, Ky., for waiver of dio Inc. for Principals include Stu- 17.23 of rules for duration art W. Epperson, 51 %, S.L. Goodman, 29 %, sec. 17.43(a) and and L. Williams, 20.% Mr. of present license period of am station Lester Epperson WHAS (until Aug. 1, 1961) to allow tower is employe of WPAQ Mt. Airy, N.C. Mr. near Eastwood to be painted black and Williams is applicant for am at Troy, N.C. as Ann. Aug. 1. white, but denied waivers insofar they WCHS -AM -TV Charleston, W.Va. -Seeks relate to WHAS -TV tower. Ann. July 28. assignment of licenses from Tierney Co. By order, commission granted petition by American Bcstg.-Paramount Theatres (am licensee) and WCHS -TV Inc. (tv licen- to see wholly -owned by Tierney) to C -B -T Inc. (WABC) New York, N.Y., extent of Inc. for $2,596000 ($1,827,700 for tv station). retaining in pending file application of C -B -T Inc. is wholly -owned by Rollins KCRA Inc. to change facilities of station Bcstg. Inc. which owns or has interest in KCRA Sacramento, Calif., from 1320 kc, 1 WAMS Wilmington, WJWL Georgetown, kw -N, 5 kw -LS, DA -2 unl., to 1030 kc. 50 both Delaware; WNJR Newark, N.J.; WRAP kw, DA -1 unl. until conclusion of clear Norfolk, Va.; WGEE Indianapolis, Ind.; channel proceeding. Comr. King, not par- WBEE Harvey, Ill.; WPTZ (TV) North Pole, ticipating. Ann. July 28. N.Y., and WEAR (TV) Pensacola, Fla. Ann. By letter, commission denied request July 27. by Will -Mont Bcstg. Co. (WMPT) South Williamsport, Pa., and Radio Corning Inc. V O I 1I N (WCLI) Corning, N.Y., that their applica- Hearing Cases tions for increased daytime power on 1450 575 Park Avenue at 63rd St. kc be removed from "awaiting study" file INITIAL DECISIONS and considered with applicants listed in NEW YORK Hearing Examiner H. Gifford Irion issued 309(b) letter of Dec. 9, 1959 to Washington initial decision looking toward granting ap- Bcstg. Co., et al. Ann. July 28. plication of KDEF Bcstg. Co. to change oper- By letter, commission returned as not ation of station KDEF Albuquerque, N.M. on acceptable tendered amendment of WKOX LUNCHEON 1150 kc from 1 kw, D, to unl. time with 1 Inc., proposing operation of WKOX Framing- kw-D, 500 w -N, DA -N'. Ann. July 29. ham, Mass., during SH from local sunrise COCKTAILS OTHER ACTIONS at Framingham to 15 minutes before local Chicago, 111.-Radio America; Lansing, sunset at Ft. Wayne, Ind., and advised DINNER I11.- Gordon Boss & Assoc; Park Forest, WKOX that further action on its applica- 111.- Edward L. Waterman Designated for tion for mod. of license (1190 kc, 1 kw, D) SUNDAY BRUNCH - to local sunset hearing three mutually exclusive applica- to specify limited operation a week tions for new fm stations in consolidated at Fort Wayne will be withheld pursuant Open seven days proceeding with applications of Blue Island to sec. 1.351 of rules. Comr. Bartley voted Community Bcstg. Co., Blue Island, Ill., for grant; Comr. King not participating. BANQUETS & PARTIES et al; order supersedes Dec. 2, 1959 order Ann. July 28. with respect to issues only. Ann. July 28. Commission designated for consolidated Rollings Bcstg. Inc.; Wilmington Tv Co., hearing applications of Robert D. and Credit Cards Honored Inc.; WHYY Inc.; Metropolitan Bcstg. Corp.; Martha M. Rapp and Donald M. Donze for National Telefilm Assoc., Inc.; Wilmington, new am stations to operate on 1400 kc, 250 For Reservations: Michel, Del.- Designated for consolidated hearing w, unl., in Festus, Mo.; following applica- applications for new tv stations to operate tions to increase daytime power from 250 TEmpleton 8 -6490 on ch. 12. Comr. Bartley dissented: Comr. w to 1 kw, continuing operation on 1400 kc, Lee dissented in part. Ann. July 28. 250 w -N: KWYN Wynne, Ark.: WHUB Oregon Tv Inc.; Willamette-Land Tele., Cookeville, Tenn.; WJZM Clarksville, Tenn; BROADCASTING, August 8, 1960 89 WHAL Shelbyville Tenn.; KCLA Pine WBAY Green Bay, Wis.; WEET Richmond, spot sales representation of affiliated sta- Bluff, Ark.; KSIM Sikeston, Mo.; KELD E1 Va.; WENT Gloversville N.Y.; WHAZ Troy, tions (other than network owned) pend- Dorado, Ark.; WDWS Champaign, Ill.; N.Y.; WADC Akron, Ohio; WAMP Pitts- ing judicial review. Comr. King not par- WEOA Evansville, Ind.; KFRU Columbia, burgh, Pa.; WHAR Clarksburg, W.Va.; ticipating. In October 1959 commission Mo.; following stations to increase daytime WKMC Roaring Springs, Pa.; WMCK Mc. adopted rule which requires such divest- power-WBAT Marion, Ind., from 250 w to Keesport, Pa.; WORK York, 1'a.; Monocacy ment by Dec. 31, 1981. Petitions for re- 500 w, continuing operation on 1400 kc, 500 Bcstg. Co., Gettysburg, Pa.; WNCO Ash- view of 1959 order are before Court of Ap- w -N; and WFIW Fairfield, Ill., from 500 w land, Ohio; WPPA Pottsville, Pa.; WSAJ peals. Ann. July 28. to 1 kw, continuing operation on 1390 kc, Grove City, Pa.; WTRN Tyrone, 1'a.; and Commission granted applications by 500 w -N; made WANY Albany, Ky.; WIEL WDRC Hartford, Conn., parties to pro - three tv stations operating in Sacramento - Elizabethtown, Ky.; KWK St. Louis, Mo.; ceeding; and following parties with re- Stockton, Calif., area to use common ant. WMSL Decatur, Ala.; WFPA Ft. Payne, spect to their existing operations: WALL, site at Walnut Grove, about 22 miles south Ala.; WKJG Fort Wayne, Ind.; KTFS Tex- WNLK, WRAP, WOOK, WMID, WRAW, of Sacramento and 20 miles north of arkana, Tex.; WJCD Seymour, Ind.; WGIL WERE, WHAT, WCVI, WNHC, WBRK, Stockton. They are KCRA -TV (ch. 3) and Galesburg, ill.; WTIM Taylorville, Ind.; WKRZ, WSTV, WEPM, WJMA and WNBH. KXTV (TV) (ch. 10) both Sacramento, and WVJS Owensboro, Ky.; WFIW Fairfield, At same time, commission dismissed, for KOVR (TV) (ch. 13) Stockton. Grants are KCOG Centerville, Iowa; KTTS Springfield, conflict with provisions of NARBA, ap- conditioned to KOVR dismantling old tower Mo., and WRJN Racine, Wis., parties to pro- plications of Lockport Union -Sun and and KCRA -TV reducing old tower to height ceeding; and made KCLA, KSIM, WHAL, Journal Inc. (WUSJ) Lockport, N.Y. and not exceeding 200 ft. above ground. Three KFRU, WEOA, WHUB, WJZM, KWYN, Air Waves Inc. (WJOC) Jamestown, N.Y. grants are without prejudice to whatever KELD, WBAT and WFIW parties with re- seeking increased daytime power. Ann. action commission may deem appropriate spect to their existing operations. Ann. July 28. in light of any information developed in July 28. Commission invites comments to notice pending inquiry concerning compliance By order, commission consolidated in of proposed rulemaking looking toward with sec. 317 of Communications Act. By hearing following 26 am applications (eight amending part 3 of broadcast services letters, commission denied certain requests for new stations and 18 for changes in fa- rules to permit noncommercial educational by KRON -TV (ch. 4) San Francisco; KTVU cilities) involving 1320 to 1360 kc: Triangle fm stations to engage in specified subsidi- (TV) (ch. 2) Oakland; KVUE (TV) (ch. 40) Publications Inc. (WNHC) New Haven, ary communications services. Proposal is and KGMS(FM), both Sacramento. Comr. Conn.; Charlottesville Bcstg. Corp. (WJMA) limited to authorizing such stations to use King not participating. Ann. July 28. Orange, Va.; Indeppendence Bcstg Co. subcarrier transmissions on multiplex basis By order, commission delegated au. (WHAT) Philadelphia, Pa.; WKRZ Inc. for educational purposes which in all re- thority to Board of Commissioners during (WKRZ) Oil City, Pa.; WRAW Inc. spects conform with basic policy under- period Aug. 2 to Sept. 9, inclusive, to in- (WRAW) Reading, Pa.; WBRE Radio Inc. lying established rules limiting use of such stitute investigations and issue hearing (WBRE) Wilkes Barre, Pa.; Martinsburg stations to non -commercial educational orders whenever one or more comrs. are Bcstg. Co. (WEPM) Martinsburg, W.Va.; service. Proposed amendment stems from present. Ann. July 29. Greater Princeton Bcstg. Co., Princeton, petitions by WGBH Educational Founda- By report and order, commission N.J.; E. Anthony & Sons Inc. (WNBH) New tion (WGBH -FM) Boston, Mass., and Na- granted request by E. Anthony & Sons Inc., Bedford, Mass.; United Bcstg Co. (WOOK) tional Assn. of Educational Bcstrs. Latter Eastern States Bcstg Corp., and New Eng- Washington, D.C.; Community Bcstg Serv- petition was broadly phrased and would land Tv Co., applicants for ch. 8 in New ice (WWBZ) Vineland, N.J.; Community appear, in its terms, to include, without Bedford, Mass., and terminated rulemak- Bcstg. Corp. (WALL) Middletown, N.Y.; limit, all forms of service which might be ing proceeding which looked toward de- Eastern Bcstg. Corp. (WHAP) Hopewell, rendered by use of subcarrier. To extent leting that channel from New Bedford. Va.; New Jersey Bcstg. Co., Princeton, N.J.; that it might be contemplated that non- Ann. July 29. Mid -Atlantic Bcstg. Co. (WMID) Atlantic commercial educational fm stations be au- By order, commission modified its City, N.J.; Greylock Bcstg. Co. (WBRK) thorized to provide commercial back- "freeze" on processing certain categories Pittsfield, Mass.; Nassau Bcstg. Co. Prince- ground music or other program services of am broadcast applications to operate on ton, N.J.; WSTV Inc. (WSTV) Steubenville, similar to functional music services pro- clear channels to exempt applications for Ohio; Gosco Bcstrs., Windber, Pa.; Rodio vided by commercial fm stations to com- unlimited time and daytime operation out- Radio, Hammonton N.J.; Connellsville mercial subscribers, commission noted that side of 48 continental states if such as- Bcstrs. Inc. (WCVI) Connellsville, Pa.; proposal was inconsistent with policy un- signments do not affect domestic clear Norwalk Bcstg. Co. (WNLK) Norwalk, derlying sec. 3.503(c) of rules which pro- channel considerations. Sec. 1.351 of rules Conn.; Cumberland Valley Bcstg. Corp., vides that each noncommercial educational was amended accordingly. Comr. King Westernport, Md.; WKAP Inc. (WKAP) fm station shall furnish non -profit and Ann. 29. Allentown, Pa.; Harry A. Epperson Sr., noncommercial broadcast service, and that not participating. July Luray, Va.; Windber Community Bcstg. no sponsored or commercial program shall Commission directed preparation of System, Windber, Pa. It made WE VD be transmitted nor shall commercial an- documents looking toward: N.Y.: WPOW Brooklyn, N.Y.; WSCR nouncements of any character be made, Granting application of May Bcstg. Co. for Scranton, Pa.; WWPA Williamsport, Pa.; and discerned no basis in pleadings for de- renewal of license of am station KMA parting from sec. 3.503(0). Comr. King not Shenandoah, Iowa. Nov. 10 initial decision participating. Ann. July 28. looked toward this action. Commission invites comments to notice Granting application of KVFC Inc., to of proposed rulemaking looking toward change operation of station KVFC Cortez, Get 50% more amending am broadcast "10% rule" to Colo., from 1 kw, D, to 250 w -N, 1 kw-LS, make it less restrictive for existing class DA -N, continuing operation on 740 kc. Feb. 1, 1960 initial decision looked toward this FM power per dollar IV stations operating with power m ex- action. cess of 250 w. Granting application of Suburban Bcstg. Pertinent part of sec. 3.28 now permits Corp. for new am station to operate on grant of class IV facility if interference 500 Pa. Feb. rrr received does not affect more than 10% of 1390 kc, w, D, in State College, population in its normally protected pri- 1, 1960 initial decision looked toward this mary service area (0.5 my /m contour). That action. Ann. July 29. section Is proposed to be amended to per- By memorandum opinion and order, mit grant of applications by existing class commission granted in part joint petition IV stations seeking to increase daytime for reversal of chief hearing examiner's 250 w to 500 w 1 denial of intervention by Air Transport power from or kw regard- Assn. of America, Air Line Pilots Assn., less of extent of interference. International, National Business Aircraft In 1958 commission raised maximum Assn. and Aircraft Owners and Pilots power for class IV stations to 1 kw, and the there are more than 400 now pending ap- Assn.. and permitted them to intervene as plications by class IV stations to increase matter of commission discretion in proceed- their daytime power above 250 w. In nearly ing on application of M &M Bestg. Co. for all of these cases, additional areas and mod. of cp of WLUK -TV (ch. 11) Marinette, population would be served by such in- Wis.; specifically affirmed commission denial creases of power. of stay in proceeding; and dismissed as Present "10%" provision would still be moot ATA and ALP joint petitions to waive applicable to proposals for new stations rules and review adverse ruling of chief regardless of whether they operate with hearing examiner. Comrs. Bartley and Cross dissented. Ann. July 29. 5 KW FM5000B 250 w or higher power. Ann. July 28. By (Converts to 7.5KW FM75008) By letter, commission separate memorandum opinion and Bcstg Co ch. 27)advising gton, order in above proceeding, commission This new ITA 5KW /7.5KW FM transmitter denied joint petition by Federal Aviation Ky., and WHAS Inc. (WHAS -TV ch 11) Agency, Department will deliver a full 7.5KW output -no strainl Louisville, Ky . that issues raised by pe- of Army and Depart- tition of WKYT -TV for issuance of cease ment of Navy for review of examiner's You get higher efficiency . . . more watts and desist order in connection with re- ruling sustaining applicant's objection to per dollar . less power waste -yes, fusal of WHAS -TV to grant WKYT -TV introduction into evidence FAA Exhibit longer tube life. permission to rebroadcast CBS program 14, "specified criteria to be used by radio/ series entitled Game of the Week by means tv and aviation interests relative to height AND LOOK AT THESE BONUS FEATURES: of off -the -air pickup of WHAS -TV signal, and location of new ant. structures and Multiplex and Remote Control Design and opposition and reply filings, cannot new airports," and report by Joint Industry/ Modern Ceramic Tubes be resolved solely on basis of these docu- Government Tall Structures Committee In ments, and hearing is required; afforded which it is contained. Ann. July 29. No Neutralizing Required parties opportunity to reconcile differences By memorandum opinion and order, * Occupies Only 9 Sq. Ft. of Floor Space and respond within 15 days. Chinn. Ford commission, on petition by applicant, recon- Get details on ITA's complete FM line -all and Comr. King dissented. Ann. July 28. sidered and granted without hearing appli- powers from 10 watts to 50KW By letter, denied petition by Northern cation of Holland Bcstg. Co. to increase Bcstg Corp. (WLNH) Laconia, N.H., to daytime power of station WHTC Holland, SPECIALISTS designate for hearing application by Law- Mich., from 250 w to 1 kw, continuing oper- rence Bcstg. Co. (WEMJ). Laconia, to ation on 1450 kc with 250 w -N; engineer- IN change trans. site; dismissed as moot like ing conditions and conditioned that petition against previous application. Comr. grant of Holland application shall nei- FM BROADCAST EQUIPMENT King not participating. Ann. July 28. ther prejudice nor strengthen Booth ® By memorandum opinion and order, Bcstg. Co. and /or WRFC Inc., in de- commission denied petitions by National terminations to be made under the 307(b) INDUSTRIAL TRANSMITTERS Bcstg. Co. and four affiliated tv stations and 3.28(c) issues. Ann. Aug. 1. (KOA -TV Denver, WRGB Schenectady; Commission on Aug. 3 granted peti- AND ANTENNAS LANSDOWNE,PA. KSD -TV St. Louis, and WAVE -TV Louis- tion by Broadcast Bureau and extended to Cl 9.8200 ville) to suspend 2 -year transition period Aug. 15 time to reply to petition by Abi- for divestment by networks of national lene Radio and Tv Co., to modify issues in 90 (FOR THE RECORD) BROADCASTING, August B, 1960 PROFESSIONAL CARDS i

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BROADCASTING, August 8, 1960 91 proceeding on its application for new tv posed findings of fact and scheduled fur- station to operate on ch. 3 in San Angelo, ther hearing for Sept. 16 in proceeding on Tex., et al. Ann. Aug. 3. application of Northside Bcstg. Co., for PROMINENT new am station in Jeffersonville, Ind. Routine Roundup Action July 27. By Hearing Examiner David I. Kraushaar BROADCASTERS ACTIONS ON MOTIONS On motion, scheduled prehearing con- By Commissioner T.A.M. Craven ference for 2 p.m., Sept. 9, in proceeding Granted petition by Broadcast Bureau on applications of Hennepin Bcstg. Assoc. and extended to Aug 22 time to respond to for am facilities in Minneapolis, Minn., Choose petition by Western Plains Bcstg. Co., party et al. Action July 28. respondent, to enlarge issues in proceeding On own motion, scheduled prehearing on application of Mercury Bcstg. for am conference for 2 p.m., Sept. 13, in proceed- facilities in Colorado Springs, Colo. Action ing on application of Lawrence Shushan July 28. for fm facilities in Santa Barbara, Calif. Action July 28. Stainless By Commissioner Robert E. Lee By order, formalized procedural agree- Granted petition by John K. Rogers and ments reached by parties at July 29 pre- extended to Aug. 12 time to file exceptions hearing conference; scheduled second pre- to initial decision in proceeding on his ap- hearing conference for 2 p.m., Oct. 25, and TOWERS plication for new am station in Bristol, continued hearing from Sept. 14 to Nov. Tenn. Action Aug. 1. 1 in proceeding on am applications of By Chief Hearing Examiner Frederick County Bcstrs, Winchester, Va., James D. Cunningham et al. Action July 29. Ordered that previous denial of mo- Designated for hearing following appli- tions by M.W. Cooper, Midwest City, Okla., cations on dates shown: Oct. 5: Wausau, for continuances of proceeding on am Wis., tv ch. 9 proceeding; Oct. 10: Calojay applications be construed as being with- Enterprises Inc., for new fm stations in out prejudice to reasonable effort Mr. Indianapolis, Ind., Lawrence Shushan for Cooper may yet seek to put forward to new fm station In Santa Barbara, Calif have deposition taken; set forth condi- Actions July 26. tions in this regard; and further ordered In connection with petition by Catons- that examiner would entertain favorably ville Bcstg. Co. to dismiss its application motion to reopen record for receipt of such for new am station in Catonsville, Md., deposition in evidence if taken in ac- ordered that more comprehensive itemiza- cordance with conditions outlined. Ac- tion and explanation of expenses incurred tion Aug. 1. to date in prosecution of its application will By Hearing Examiner Forest L. McClenning be submitted under oath by Catonsville on before Aug. 4; application is consolidated Scheduled prehearing conference for for hearing. Action July 28. Sept. 6 in proceeding on applications of On petition by Broadcast Bureau, Gila Bcstg. Co. for renewal of licenses of changed place of hearing from Washing- stations KCKY Coolidge, KCLF Clifton, ton, D.C., to Pasadena, Calif., in Sept. 26 KGLU Safford, KVNC Winslow, KZOW proceeding on applications of Eleven Ten and KWJB -FM both Globe, all Arizona. Bcstg. Corp. for renewal of license of sta- Action Aug. 1. tion KRLA Pasadena, Calif., and license to By Hearing Examiner Herbert Sharfman cover cp and changed presiding officer On request, of Wilmer E. Huffman and William Grant from Thomas H. Donahue to James D. Cun- without objection by other parties, con- President and General Manager ningham, who will preside at other hearings tinued dates for final exchange of en- heretofore scheduled to be held in Los gineering and lay exhibits from Aug. 8 to Angeles. Action July 29. Aug. 17 and for notification of witnesses RADIO Granted petition by Connolly Bcstg. from Aug. 17 to Sept. 8 in proceeding on Co. and dismissed without prejudice its ap- his application for am facilities in Pratt, plication for am facilities in Bessemer, Ala. Kans., et al. Action July 28. KOA AND TV Application was In consolidated am proceed- By Hearing Examiner Elizabeth C. Smith ing. Action July 28. Pursuant to agreement arrived at dur- DENVER, COLO. Extended from July 29 to Aug. 1 time to file final engineering exhibits and dising July 27 prehearing conference, sched- missed as moot petition by Service Bcstg. uled Sept. 21 for exhibits to be exchanged Co., for further extension of time in pro- and continued hearing from Sept. 14 to Oct. 8 In proceeding on application of Pa- ceeding on its application for am facilities cific Bcstrs. Corp., for extension of time in Concord, Calif. Action July 29. to complete construction of tv station By Hearing Examiner Basil P. Cooper KBFL Bakersfield, Calif. Action July 27. Pursuant to agreements reached at Granted petition by Broadcast Bureau July 28 prehearing conference, continued and extended to Aug. 15 time to file pro- evidentiary hearing from Sept. 20 to Oct. posed findings and conclusions and to Sept. 19 in proceeding on applications of A.S. 19 for reply findings in Greensboro -High Riviere and Radio Georgia for new am sta- Point, N.C., tv ch. 8 proceedings. Action tions in Barnesville and Thomaston, both Aug. 1. Georgia. Action July 28. BROADCAST ACTIONS By Hearing Examiner Thomas H. Donahue by Broadcast Bureau Granted petition by Interurban Bcstg. KHHH Pampa, Tex. -Granted assignment Corp., and extended from Aug. 1 to Aug. of license to H.H. Huntley, 23 and from Aug. 15 to Sept. 6 dates for KPGM Los Altos, Callf.- Granted assign- filing proposed findings and conclusions ment of cp to Foothill Bcstg. Corp. and replies In proceeding on its application KBRK Brookings, S.D. -Granted assign- for new am station in Laurel, Md., et al. ment of license Brookings Bcstg. Co.; stock Action July 28. transaction. By Hearing Examiner Charles J. Frederick KBEK Elk City, Okla. -Granted assignment of license to Bob D. Garrison. Pursuant to agreements reached at pre- KDXE North Little Rock, Ark. -Granted hearing conference on July 28, scheduled temporary to from main Sept. 15 for exhibits, 22 authority operate Sid exchange of Sept. studio pending action on application for Davidson for further prehearing conference, and post- permanent authority. Chief Engineer poned Sept. 14 hearing to date to be de- WMIC Helen, termined at Sept. 22 prehearing conference St. Mich. -Granted license in proceeding on fm application of M. for am station. And here are their reasons: Earlene Stebbins, Skokie, Ill., et al. Action Granted licenses for following fm sta- July 28. tions: WEBR -FM Buffalo, N.Y.; KPRI San * Stainless EXPERIENCE in design Diego, Calif. and WCHD Detroit, Mich. By Hearing Examiner Millard F. French WAMV East St. Louis, 111.-Granted li- and fabrication of towers Granted motion by Northwest Bcstrs. cense covering increase in daytime power * RELIABILITY of Stainless installa- Inc., and corrected in various respects vol. and change in type trans. II of record in proceeding on its applica- WTON Staunton, Va.-Granted license tions tion and that of Rev. Haldane James Duff covering increases in daytime power and in. for am facilities in Bellevue and Seattle, stallation of new trans.; condition. * LOW MAINTENANCE COSTS of both Washington. Action July 27. WNES Central City, Ky.- Granted license Stainless towers Upon petition by WTTT Inc. (WTTT) covering change of frequency. Arlington, Fla., continued date for ex- WMMS Bath, Me.- Granted license cover- change of preliminary engineering ex- ing increase in power. Ask today for free hibits from July 29 to Aug. 8, in proceed - WFGM Fitchburg, Mass. -Granted license ing on its am application. et al. Action covering installation of old main trans. to literature and in- July 29. be used as alternate main trans. formation. By Hearing Examiner Walther W. Guenther WWJ -FM Detroit, Mich. -Granted license joint motion by Bcstg. covering installation of new trans. to be (WCCP) used for auxiliary purposes only with re- CoGranted and mote control operation of trans.; ERP 7.7 Inc. (WMFJ) Daytona Beach, Fla., and kw; ant. height 480 ft. extended from Aug. 8 to Sept. 9 time to WGTC Greenville, N.C.-Granted license file proposed findings of fact and conclu- covering sions and from Aug. 18 to Sept. 21 for installation of new trans. for aux- replies in proceeding on their am applica- iliary purposes. StaínIess, fric. tions, et al. Action July 29. KITT San Diego, Calif.- Granted license covering in 56 By change ERP to kw, installa- NORTH WALES PENNSYLVANIA Hearing Examiner H. Gifford Ilion tion of new trans, and ant. and change Cancelled Aug. 1 date for filing pro- ant. height to 180 ft.

92 (FOR THE RECORD) BROADCASTING, August 8, 1960 KABC Los Angeles, Calif.- Granted li- WSPN Saratoga Springs, N.Y. -Granted covering installation of new trans. cense covering reduction in height of S.E. extension of authority to remain silent for KBEL Idabel, Okla.- Granted license cov- tower of DA system without prejudice to period ending Aug. 1. ering installation of new trans. such further action as commission may KRSC Othella, Wash. -Granted exten- KUPD Tempe, Ariz.- Granted license for deem warranted as result of final determin- sion of authority to operate from sign -on am station and specify studio location. ations with respect to: (1) report of net- at 6 a.m. to sign -off at 6 p.m. for period WGUS North Augusta, S.C. -Granted li- ending Aug. 20. cense covering change of facilities; de- work study staff; (2) related studies and leted remote control authority. inquiries now being considered or conducted Actions of July 27 by commission; and (3) pending anti -trust KVLF Alpine, Tex. -Granted license matters. WFMY -TV Greensboro, N.C.- Granted covering increase in daytime power and WTAW College Station, Tex. -Granted li- acquisition of positive control by Beverly installation of new trans. cense covering change in ant. -trans and C. Moore, trustee for E.B. Jeiress through KUEN Wenatchee, Wash.-Granted li- studio locations, installation of new trans. sale of stock by Security National Bank cense covering increase in power. and deletion of remote control operation. of Greensboro and Margaret Stockton WEPM -FM Martinsburg, W.Va.-Granted WSAI Cincinnati, Ohio -Granted license Moore, trustees of estate of Margaret Cham- cp to install new type trans. covering installation of new trans. without bers Stockton, deceased, and Harry S. Moore Actions of July 25 prejudice to whatever action commission to Greensboro News Co. KHBR -FM Hillsboro, Tex.-Granted as- may deem appropriate in light of any in- KBUH Brigham City, Utah-Granted li- signment of license to KHBR Radio Inc. formation developed in pending inquiry cense covering installation of new type KLOU Lake Charles La.-Granted assign- Concerning compliance with sec. 317 of trans. ment of license to Dixie Bcstrs. Inc. Communications Act. KUTV Salt Lake City, Utah-Granted cp K7OBO Williams, Ariz.-Granted license WOXF Oxford N.C.-Granted license to replace present ant. system with newer for tv broadcast translator station. covering installation of new type trans. model and changes in equipment. KYND Tempe, Ariz.-Granted am license. WMIQ Iron Mountain, Mich.- Granted li- KDJI Holbrook, Ariz.-Granted change KWG Stockton, Calif.-Granted license cense covering installation of new trans. in remote control authority. covering installation of new type trans. KULP Galveston, Tex. -Granted license Actions of July 26 KTBC Austin, Tex. -Granted license cov- covering installation of new trans. ering installation of new trans. to be KGBC Galveston, Tex. -Granted license National Bcstg. Co., New York, N.Y.- used as alternate main trans. at night and covering move of auxiliary trans. to new Granted extension of authority to trans- auxiliary trans., day. location for use auxiliary day and alter- mit or deliver tv programs to Canadian KGY Olympia, Wash.- Granted license nate main night. Bcstg. Corp. or to any licensed tv station covering installation of new trans. changes *WBJC (FM) Baltimore, Md.- Granted cp in Canada, whether or not such programs in ant. system, and change studio, ant: to change ant- trans. and main studio loca- are network programs and whether or not trans. locations and increase in daytime tion, increase ERP to 800 w, install new they pass through NBC's regular chain power. facilities without prejudice to such action KVCK Wolf Point, Mont.-Granted li- ant. and make changes in ant. system and as trans. equipment; ant. 200 ft. as commission may deem warranted re- cense covering increase in day power and WPFM Providence, R.I. -Granted cp to sult of its final determinations (1) with installation of new trans. respect to conclusions and recommenda- KDKD Clinton, Mo.-Granted license replace expired permit for increase in ERP tions in of network study to 20 kw, decrease in ant. height to 165 ft., set forth report covering installation of new trans. and installation of new trans. staff; (2) with respect to related studies KAAB Hot Springs, Ark,- Granted ex- and inquiries now being considered or con- tension of authority to sign -off at 8:05 WFMQ (FM) Chicago, Ill.Granted cp to and (3) with re- ERP to 37 ducted by commission; p.m. for period ending Aug. 31. install new trans. and increase spect ton anti matters against kw, remote control permitted; engineering pending -trust WARL -FM Arlington, Va.- Granted cp condition. NBC and RCA. to increase ERP to 20 kw, decrease ant Los Granted WLOG Logan, W.Va.-Granted involun- height to 490 ft., install new type trans. KPOL -FM Angeles, Calif.- tary assignment of license to Robert O. and ant. and make changes in ant. sys- cp to increase ERP to 100 kw, install new Greever, individually, and as executor of 550 ft. tem. type trans.; ant. estate of Clarence H. Frey, deceased. KGMJ Seattle, Wash.-Granted mod. of KGB -FM San Diego, Calif.- Granted cp *KUER(FM) Salt Lake City, Utah ERP to 80 kw, ant. height to - cp to increase ERP to 71 kw, ant. height to increase Granted license for noncommercial edu- to 1,100 ft., change ant-trans. location, 590 ft., change trans. location and install cational fm station. type trans., type ant., and make changes new type trans. Granted licenses for following fm sta- in ant. system. WAMV East St. Louis, Ill.-Granted mod. tions: KTOP -FM Topeka, Kan.; KDDD-FM WCBM -FM Baltimore Md.- Granted mod. of cp to change type trans. Dumas, Tex.; WBCM-FM Bay City, Mich.; of cp to increase ERP to 20 kw, change KREB Shreveport, La.- Granted mod. of KYEW (FM) Phoenix, Ariz.; KUPD -FMM type trans. and new ant. cp to change type trans.; engineering con- Tempe, Ariz. dition. KVEN Ventura, Calif.- Granted license (Continued on page 99) WEMJ Laconia, N.H,- Granted mod. of cli to change ant: trans. location and specify studio location and remote control a Collins M -60 self- contained remote point. This is the business end of Following stations were granted ex- microphone. It is a combination one -channel transistorized re- tensions of completion dates as shown: a mike with ear plug headphone. WCBM -FM Baltimore, Md., to Oct. 15; mote amplifier and high quality WPTT (TV) Augusta, Me., to Nov. 1. The Collins M -60 performs successfully at fast -paced broad- Actions of July 28 cast events where quality and mobility are equally important. COINS WTKY Tompkinsville, Ky.- Granted license for am station. COLLINS RADIO COMPANY CEDAR RAPIDS, IOWA DALLAS. TEXAS BURBANK, CALIFORNIA Granted licenses for following fm stations: WRAY Princeton, Ind.; WCMF Ro- chester, N.Y.; and WCCC -FM Hartford, Conn. WMCK McKeesport, Pa.-Granted license covering increase in daytime power and installation of new trans. WFIU (FM) Bloomington, Ind.-Granted license covering increase of ERP, decrease In ant. height and installation of new ant. WRAY Princeton, Ind.- Granted license covering changes in ant. system. WFID -FM Rio Piedras, P.R. -Granted li. cense covering change of facilities and installation of new trans. WCOL -FM Columbus, Ohio- Granted license covering increase in ERP, decrease in ant. height, and change in trans. location. WSIX -FM Nashville, Tenn.- Granted license covering change in ERP and frequency, installation of new trans., changes in ant. system and increase in ant. height. WGAL -FM Lancaster Pa.-Granted license covering decrease in ERP, increase in ant. height, change in ant.- trans. location, and installation of new ant. and trans. KRAK Stockton, Calif.- Granted license covering increase in power, change ant. - trans. location, DA and ground systems, DA -N to DA N & D, install new trans. WDET -FM Detroit, Mich.-Granted license covering increase in ERP and ant. height, change in ant-trans. and studio locations to same location, install new ant. for emergency use, and make changes in ant. system. WCFV Clifton Forge, Va.- Granted cp to make changes in ant. system. WEAW -FM Evanston, I11.Granted mod. of cp to decrease ERP to 180 kw, decrease ant. height to 240 ft., change type trans. and type ant. and make changes in ant. system; remote control permitted; engineering condition. WARL -FM Arlington, Va.-Granted au- Dynaflex non -metallic diaphragm six transistors 600 ohm thority to remain silent to Dec. 31. 18 ounces 12 -3/4 inches Tong WMSA -FM Massena, N.Y.-Granted au- balanced output '-1.5 db amplifier frequency response at 60- 15,000 cps less thon 2% dis- thority to remain silent for period ending tortion at 12 dbm output powered by 100 -hour 5.4 y mercury cell. Feb. 1, 1961. 93 BROADCASTING, August 8, 1960 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20` per word-S2.00 minimum HELP WANTED 254 per word -2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising require display space. All other classifications 30e per word-S4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions. photos. etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted- (Cont'd) Help Wanted -Management Announcers Announcers Wanted, genuine sales manager: $600 Guar- Opportunity for mature radio announcer Hard working announcer wanted immedi- antee plus commission. Last three years seeking permanent position. Exceptional ately for nucleus of multi- station operations this position has paid excess of $10,000 an- benefits in return for reasonant voice and beginning in mid-south. First phone, engi- nually. Small midwest single station market. highly professional style. Midwestern CBS neering, sales, helpful, not essential. Send If you can sell and handle salesmen, send basic radio -tv, outstanding community. all to Box 612B, BROADCASTING. complete resume to Box 455B, BROAD- Send tape and photograph immediately, CASTING. inquiries answered. Box 417B, BROAD- Florida. Number one station in south Flori- CASTING. da area has immediate opening with top Western, medium market with opportunity income for experienced, versatile di to to invest. Box 568B, BROADCASTING. Announcer -first phone, wanted by 5 kw handle "top fifty" morning show. Must Michigan regional. No maintenance re- be conscientious, cheerful and outstand- Manager for successful operation in single quired, but good on air. Will consider being In the creation . . production of tape station midwest market of over 100,000- - ginner, if there's potential. Box 486B, commercials. Rush tape, photo and resume: present manager being promoted. Send de- ROADCASTING. P.O. Box 539. Hollywood, Florida. tails and references. Box 608B, BROAD CASTING. Virginia kilowatt daytimer wants experi- Announcer, preferably with 1st phone, 5000 enced announcer with first phone. Start watt station. KCFA, Box 8024, Spokane, Managerial . aggressive manager per- per week. Box 498B, BROADCASTING. Washington. sonally proficient all phases radio. Must be able train, keep respect of staff, administer Needed at once, swinging first phoner for Top pay -for experienced announcer with sales. Air mail picture, resume Gordon modern music station in the great south- 1st phone. No maintenance. Immediate Allen, KGAY, Pacific N.W. men preferred. west. Market with population of opening. Good job. Hot station . . small Salem, Oregon. million. Number one station belon g to town. Contact General Manager, Radio chain. Top salary, benefits, excellera work- KUVR, Holdredge, Nebraska. Sales ing conditions. Box 524B, BROADCASTING. Immediate opening- Announcer, emphasis Salesman-Mid -Atlantic top rated fulltimer Starting salary up to $100 weekly for man on news, some sports, minimum staff work. (not a juke box operation) desires salesman interested in a permanent position with a News -gathering, with chance at news -di- who can sell at rate card. Mail resume and future in outstanding North Carolina inde- rector's job in future. financial requirements to Box 163B, BROAD- pendent. Must have country music and farm Strong regional in- Must able to dependent, 5kw. northern New England, CASTING. background. be appeal to and in world's most beautiful country. C.S. talk with rural people. Mail photograph. Parker, WDEV, Waterbury, $500.00 a month guarantee against com- references, resume and tape to Box 551B Vermont. missions up to 25 %. This is in Ohio where BROADCASTING. the right man can make up to $15.000 a Newsman -announcer, with news of primary year. Drop us a line and we'll contact Philadelphia staff announcer. Mail tape. concern. Excellent pay, fringe benefits. Re- you. Box 580B, BROADCASTING. Box 571B, BROADCASTING. quire stable, reliable person. Send audition tape, background resume, photo immedi-

. ately to Bill Frink, Broadcasters . . station managers . is Wanted -Di strong on commercials, by sta- WIMA, Lima, Ohio. there a competin sales manager or a top tion in pleasant mid -west college city. Pay radio time salesman in your territory who scale according to experience and ability. Play send you home with a bad headache? If you Send background. references and tape, and -by -play sports and staff announcer, will furnish us with his name and address state your real salary requirements with- combination opening on station that carries and tell out exaggeration. Box 572B, BROADCAST- full high school football and basketball us approximately how much money schedule. Full benefits, good working con- he makes, we will try to remove the irrita- ING. ditions. tion. Write Box 316, Frewsburg, New York. All details in interview. Call Karl Fast growing young organization Bates, Program Director, WLEC, Sandusky, wants Ohio, Main 6 -2000, collect. Salesman -Rare opportunity one of Florida's announcer. Near Dallas, Texas. 5 days a fastest growing markets. Send photo, tell week. Send tape if possible. Box 573B, all in first letter. References checked. Box BROADCASTING. A -1 country- western 5 kw station will pay 472, Cocoa, Florida. A -1 salary for A -1 engineer- announcer. Experienced announcer with first phone. Send tape, resume and picture. WQIK, Jack- Excellent opportunity. Adult programming. sonville 6, Florida. Salesmen radio campaigns, top comms. Midwest regional. Box 577B, BROADCAST- Room 19, D'Elia Building, Bridgeport. ING. Conn. Opening first week of September for staff Experienced morning man who can write announcer. WRAJ, Anna, Illinois. Don copy. Must type. Position must be filled Michel, Manager. Self -starting salesman with good experience immediately. Send complete employment references to sell captive foreign language record, tape, audience, entire San Francisco Bay area. preferably air check. Want WRVA Radio, 50,000 watts, Richmond, Vir- man who enjoys stability, living conditions, ginia, now accepting Starting salary open, plus incentive bonus. nice central California town. Box 589B, tapes for comeptitive Furnish detailed information as to experi- BROADCASTING. auditions. Need strong music personality ence. age and other personal data to KLOK, an interest in people. news and sports 10 kw, Route 3, Box 327B, San Jose, Cali- Contact Jack Clements. fornia in the heart of the nation's fastest Illinois kilowatt independent adult music growing county. station want mature versatile announcer Perspicaciously for di work plus news gathering and written emcee and deejay writing. Excellent comedy patter. For details write B.L. Enter - Top salesman for 5,000 watt on 970 kc. Mail starting salary. Many pries, P.O. Box 1, Elkhart, Indiana. full details to Manager L. Gould, KQAQ, extra benefits for experienced man. List P.O. Box 481, Austin, Minn. age, education, family status, detailed experience. Box 590B, BROADCASTING. Announcers! Opportunities in many markets for experienced broadcasters. Tapes (in- Salesmen W -RIP, Chattanooga, offers that clude return postage) and resumes before opportunity you want. Negro announcer. Must be experienced and interviews. Contact Paul Baron, Broadcast rockin' personality for major market sta- Manager, Lennox Personnel Agency, 630 tion. Rush experience and tape. Box 591B, 5th Job hunting? Write Walker Broadcast Divi- BROADCASTING. Avenue, New York 20, New York. sion, 83 So. 7th St., Mpls. 2, Minn. for application. Eight midwest states. Program director and top air personality We need a top man for a top station in a for WGEE, Indianapolis. major Florida market, to do disc jockey Send background Announcers show and tape to Tim Crow, Rollins Broadcast- and assume position as production ing- Telecasting, P.O. Box 1389, Wilming- manager. Must have excellent voice. Strong ton, Delaware. Like adult radio? West Michigan 24 -hour commercial. Creative. No top 40 specialists. am -fm station has opening for intelligent, This is solid career opportunity for right mature, stable announcer who can handle man. Must have adequate experience. Send Announcers losing jobs? Lack that profes- equipment and classical music. Personal in- tape and resume to Box 609B, BROADCAST- sional sound? Audition tape not a polished terview preferred. Send tape, resume to ING. showcase? New York School of An- Box 283B, BROADCASTING. nouncing, 160 West 73rd Street, NYC, SU Announcer- engineer, 1st phone needed im- 7 -6938. Boston calling swinging deejay for modern mediately. Permanent position, western radio format with personality. Versatile Pennsylvania independent. Send resume Job hunting? Write Walker Broadcast Divi- some news. Tape, resume, Box 404B.- and salary desired. Box 610E, BROADCAST- sion, 83 So. 7th St., Mpls. 2, Minn. for ap- BROADCASTING. ING. plication. Eight midwest states.

94 BROADCASTING, August 8, 1960 Help Wanted-(Coned) RADIO Wanted -(Cont'd) Technical Situations Wanted - Management Announcers S.E. Virginia 1000 watt station needs reliable Manager. Radio and /or tv. Sales, program- 1st phone, announcer, news, copy, employed engineer -announcer. Engineering ability ming, administration, production. Capable. Boston area, desires northern New England first consideration. Detailed resume and Box 548B, BROADCASTING. adult programming station. Family, 38, ten tape requested in first letter. Reply Box years radio. Box 546B, BROADCASTING. 918A, BROADCASTING. Radio manager, success record in medium market with top chain, left radio for tv, Announcer /program director. Versati 1 e, Maryland independent needs experienced wants back in radio management. Profes- news, music, sports. Offers quality produc- engineer with first phone for am im opera- sional salesman, executive ability. Top tion. Box 549B, BROADCASTING. tion with remote and mobile equipment. management references. Florida preferred. Reply in full giving background experience, Box 582B, BROADCASTING. Young man looking for start in radio. references and salary requirements. Box Broadcasting school graduate plus privately 188B, BROADCASTING. General manager -Qualified, experienced tutored in speech. Some college, third phone. and proficient in all phases of manage- Lots of ambition and hard worker. Box Excellent opportunity for combination chief ment. Can sell on all levels and build effi- 5503, BROADCASTING. engineer- announcer in southeast. $115.00 cient sales department. Know competitive weekly salary for right man plus oppor- and objective programming. Top -flight en- Announcer experienced. Family man. Sales. tunity for advancement to supervisory gineer (including applications). Hardwork- Bright, sound and want to settle down. Box capacity with salary increase. Send tape, er, good leader and administrator who 552B, BROADCASTING. resume, references and photograph if avail- knows FCC rules and regulations, both op- able to Box 494B, BROADCASTING. erational and technical. Excellent charac- Live wire swingin' dj or all- around an- ter, 33, family. Prefer south or southwest nouncer available September 1. Prefer dj. Engineer for eastern Ohio radio station. radio, tv or both. $10,000.00. Available for Box 553B, BROADCASTING. State experience and salary desired. Box interview. Sober and dependable. Box 604B, 567B, BROADCASTING. BROADCASTING. Adult appeal stations! Mature professional for major market. Experienced to handle a Chief engineer for 5 kw. Must have direc- Station manager- Experienced in small and well balanced music show, and any staff. tional and equipment maintenance back- medium markets, sales, programming and Know music. Low, smooth, pleasant profes- ground. Start $500.00 with good advance- good station operation. Engineer. Responsi- sional style. 8 years, 28, single employed. ment, secure future. Send details and photo ble, 32, family. South to west. Box 605B, References from present employer. Box to Box 611B, BROADCASTING. BROADCASTING. 557B, BROADCASTING. Chief engineer . must be technically Recent SRT graduate, young, ambitious, proficient enough to do maintenance, good Sales well versed in ad lib shows, di work, sports - announcer willing to adapt to policy. Air casting, copywriting, on the spot interviews, mail picture and resume to Gordon Allen, Hard working announcer -salesman. Ten etc. Willing to trade time for experience, KGAY, Salem, Oregon. years radio -tv experience, all phases, seek- looking to locate permanently. New England ing position offering more time for sales preferred, but open to all offers. Box 558B, First phone engineer, smart enough to work . . less for air work. College grad., BROADCASTING. realize you can still learn at directional journalism degree. Age 30. single. If you set-up. Studio production, minor mainte- need a self starting individual experienced McLendon experienced! Fantastic news . nance, no air work. Send complete details. in all phases of broadcasting, who's inter- Amazing jock ability. Looking for intro- Must have car. KSTT, Davenport, Iowa. ested in eventual management and invest- ductory night jock shift in major market. ment, contact Box 453B, BROADCASTING. Box 559B, BROADCASTING. Announcer -first phone engineer needed im mediately for New Hampshire 250 watt day- 3 years experience major market radio, Experienced country dj- copywriter, farm time station. Good starting salary, per- selling, servicing, copywriting, radio -telenews. First phone, no r&r. Box 562B, manent berth for right man. Phone, New- vision degree, 34, family. Wishes to build BROADCASTING. port, 101 or 873, WCNL. future in radio or television. Box 576B, BROADCASTING. One of New England's finest -An announc- Need first phone engineer, small announcer's- announcer, I sell both product and per- ing duties, all new Gates equipment. Salary sonality! Seek position with really -good open. WKAI Broadcasting Co., Macomb, Il- Announcers radio or television station. College graduate, linois. offer maturity, dignity, vigorous deep voice, Young di, some experience. Will relocate clean -cut appearance, fine references, years Engineer or combo engineer- announcer. anywhere. Veteran 20, pleasant voice. Am- of experience. Tape, photo, and resume on Wanted immediately. WVOS, Liberty, New bitious hard worker. Box 386B, BROAD- request. Box 5633, BROADCASTING. York. CASTING. Swingin' top 40 jock: Voices, gimmicks, in- Job hunting? Write Walker Broadcast Divi- Veteran sportscaster radio -television. Au- serts. Three majors -seeking top 30 market. sion, 83 So. 7th St., Mpls. 2, Minn. for ap- thoritative, colorful play -by -play football. Box 564B, BROADCASTING. plication. Eight midwest states. basketball, baseball, boxing. 12 years all phases. Solidly commercial. High ratings. Looking for versatility, creativity, enthu- Excellent references. Box 394B, BROAD- siasm? Are you a modern. progressive sta- Production- Programming, Others CASTING. tion in metro market willing to pay $125? Young married, college radio -tv major, 3- Wanted for Protestant Broadcasting Opera- station experience, top morning personali- tion: Experienced production and station re- Experienced, versatile negro di available 566B, BROADCASTING. October 1, 1960. College graduate, 40 years, ty. Box lations man with understanding of local references. Very excellent cultured voice. church operation and personal dedication. Will travel. Own record collection. Will Sports- sales: 10 years- southwest -best ref- Box 556B, BROADCASTING. accept any reasonable offer. Box 419B, erences. Box 570B, BROADCASTING. Experienced farm director -to prepare and BROADCASTING. Radio announcer with a very good back- present daily agriculture story in pre- ground wants job in tv as an announcer. dominately farm market -sorghums, wheat, Northwest Texas? Dignified radio? Perma- Prefer all auditions in person. I don't care livestock. Not interested in man to read nence? Well experienced. 35. Single. Box for tapes. The job must be permanent. Box hand -outs. Car and other necessary tools 434B, BROADCASTING. 581B, BROADCASTING. awaiting the right man. Contact Wendell Elliott, KGNO -Radio, Dodge City, Kansas. Announcer -first FCC licene. Steady. For- Negro announcer, beginner, versatile, am- mula or otherwise. Can relocate. Box 454B, bitious, reliable, mature, commercial, spe- Have immediate opening in WIRL produc- BROADCASTING. cialist. Married. Box 584B, BROADCAST- tion department for person with good com- ING. mercial voice and writing and production DJ -news. 2 years experience. Professional abilities. Call Howard Frederick, WIRL, training. Presently employed in broadcast- I'm turning in my magnificent vocal chords! Peoria, Illinois. ing. Heavy on personality dj work -humorous Miserable response to July 4 ad! Check it! style. Available immediately. Box 463B, Bill Bolte!I Box 585B, BROADCASTING. Experienced copywriter with some knowl- BROADCASTING. edge in production. Must be proficient in Growth more important than salary; seek- writing good commercial copy. Write infor- ing permanent newscaster-announcer spot Negro disc jockey, 5 years experience in Box 601B, mation to: Mr. William L. Lipman, WLIP, white and negro markets. Have first in progressive midwest station. Kenosha, Wisconsin. Just 50 miles north of phone. BROADCASTING. Chicago on Lake Michigan. Single, auto. Box 484B, BROADCASTING Announcer- salesmen. Experienced. Excellent Local news director. August opening at Unique personality, with consistently more radio voice. First class license. Box 592B, daytime kilowatt to head established news audience than all other five stations com- BROADCASTING. bureau and work with news writer and bined,, contemplating stronger challenge, three correspondents. Air conditioned quar- stronger but Negro disc jockey looking for work. Can ters, 5 day week, vacation, hospitalization only. Boxí542B do commercials, news, and work own board. and pension benefits. Apply to William Top ÑG.markets Box 595B, BROADCASTING. Holm, WLPO, LaSalle, Illinois. Experienced continuity writer- announcer. Must be outstanding in both. Adult format. One RCA type BTA -5F am transmitter, 5 kw output operating Pay Commensurate to ability. Requirement is immediate. Resume, photo, tape. Manager, BTF fm transmitter WSAC, Fort Knox, Kentucky, and tuned to 1310 kc. One RCA type -10B Do you want to live in northern California 10 kw output- operating and tuned to 97.3 mc. Contact: or southern Oregon and work in radio or tv? Write Don Telford, Box 1021, Eureka, Dan Hydrick, WGH Radio, Norfolk- Newport News, Virginia. California.

BROADCASTING, August 8, 1960 95 Situations Wanted- (Cont'd) Situations Wanted-(Cont'd) Situations Wanted- (Cont'd) Announcers Announcers Announcers Chicagoland: If interested, good all -round Young experienced professional ventrilo- newscaster -staff. Tape resume. Box 600B, quist wanting position as announcer. Lim- Young businessman -Experienced radio -tv BROADCASTING. ited announcing experience but unlimited sportscaster. Weekend board shifts. L. B. enthusiasm and talent. Contact Donald Productions, 1801 Coldwater Canyon. Bev- Talented announcer and dj, with tv experi- Amstutz, 26061/2 Oliver Street,- Fort Wayne. erly Hills, California. Crestview 5 -8592. ence; outstanding music, news, sports; as- Indiana. sistant managing, programming; collections. D -Js experienced. Good ad lib personalities. Operates board. Capable, steady, depend- Negro announcer. Have good voice, person- Fast board. Good sell. Contact New York able. Age 27. Midwest preference. Box ality and 1st phone license. Announcing School of Announcing and Speech, 160 West 597B, BROADCASTING. school graduate. Will locate anywhere. John New York City. L. Burton, 3501 -5th Ave., Los Angeles 18, 73rd Street, News, play -by -play sports. Experienced Calif. Republic 4 -0874. large market. Best references. Box 598B, I hate N.Y. So does wife, so does baby, BROADCASTING. 4 years experience. Strong news, produc- so does ulcer. Want sub -major market tion. East di, but tight. College, married, radio/tv swingin'. music show. Presently Seasoned. Emphasis gathering, writing local family. 32, desire to settle. Available after announcer - talent coordinator with N.Y news; do staff work; midwest group sta- Sept. 10. Richard Drake, 915 E. College Apt. morning network tv #1 music /interview tion. Box 602B, BROADCASTING. A, Lake Charles, La., Phone Greenfield show. Wire: Pace, 954 Dumont Avenue. 7 -3919. Brooklyn, N.Y. Combination man. First phone, some ex perience, southern states preferred. Avail- Young negro vet. Hard worker. Willing to Announcer 1st phone, no maintenance, $85, able soon. John Archer, 6023 LaVista, Dallas, learn. Graduate radio school. Bob Lee. 8028 no car. BE 7 -6721, after 5:00 p.m. Walter Texas. TA 6-3620. S. Drexel, Chicago 37, Illinois. Plasecki, 2219 N. Parkside, Chicago. h Technical YOUR HANDY CLASSIFIED AD ORDER FORM Responsible, employed engineer- announc- er. Experienced construction and maintenance. West coast desired. Box 575B, ISSUE DATE(s) BROADCASTING. TF (until forbid) Four years experience In both radio and television, operation, construction, maintenance, proof of performance measure- RATES ments, first phone and presently em- Situations Wanted -200 per word -$2.00 minimum (Payment in advance) ployed. Married, prefers Pennsylvania. Help Wanted -250 per word -$2.00 minimum Box 578B, BROADCASTING. Display ads $20.00 per STATIONS FOR SALE require inch- advertising display space First phone, 5 years experience in main- All other classifications 300 per word -$4.00 minimum tenance and announcing. Vet, will travel. (No charge for blind box number) Box 587B, BROADCASTING. Chief engineer -Nine years, constructions, Indicate whether Radio or TV Radio TV maintenance, applications. Good worker, dependable and efficient. Experienced su- HELP WANTED FOR SALE pervisor. Radio or tv. South or southwest. management Age 32, married. Box 606S, BROADCAST- equipment ING. sales announcers WANTED TO BUY Man 20, first phone, single, car. Wants job C] technical in radio or tv station. Presently employed productionprogramming stations in 2 -way communications. Prefer south. Others considered. No announcing. Harold equipment Box 263, Kensert, Arkansas. SITUATIONS WANTED Bohannon, management ADDITIONAL CATEGORIES Production -Programming, Others sales Instructions announcers Young, versatile, experienced announcer - Business Opportunity program director, 3 years experience, cur- technical rently employed as morning man -program production -programming Miscellaneous and sports director southeast network station. Looking for greater opportunity. Pre- DISPLAY SPACE 1 in. 2 in. 3 in. 4 in. other fer Florida or Gulf Coast. Box 284B, BROADCASTING. COPY Grad of SAT -TV school looking for start in radio or tv. Any position considered. Box 459B, BROADCASTING. Diligent girl Friday, write commercials, announce, type. Prefers south. Samples and tape. Box 476B, BROADCASTING. Program director -disc jockey. Experienced, employed. References. Box 514B, BROAD- CASTING. Seeking pd job -Top 40 experience, three major markets experience. Box 565B, BROADCASTING. Producer -director, nine years with Cros- ley Broadcasting Corp. Can handle any type of show. Interested in production and sales. (Western states). Married, want to settle. Box 574B, BROADCASTING. Associated Press -trained radio news reporter- editor, speech- journalism degree. Box 579B, BROADCASTING. Top calibre, A -1 broadcaster, age 31, over (If larger space is needed, please attach separate copy) ten years in field seeking station that wants the very best as a permanent fixture. This ad represents ability in all phases of broad- BROADCASTING MAGAZINE, 1735 DeSales St., N.W., Washington 6, D.C. casting so salary must be realistic. Prefer programming and production to sales. Top NAME references. Now manager of midwest 5 kw. If interested write Box 593B, BROADCAST- COMPANY ING.

ADDRESS Newsman, 23, family, journalism graduate, completing Army tour, two years experience. Locate anywhere. Box 596B, BROAD- Remittance enclosed S Bill CASTING.

96 BROADCASTING, August L 1960 TELEVISION Situations Wanted- (Coned) WANTED TO BUY Help Wanted -Sales Production- Programming, Others Equipment Production-minded director. Nine years Number one vhf -tv in medium midwest Need the works: 1 kw fm market now expanding local programming radio -tv. Newsman, film, announcing, pro- transmitter, ducer- Married, vet, graduate. Cur - monitor, antenna, etc. We'll buy piece by and sales, needs number one local time director. piece. Box 346B, BROADCASTING. salesman to assist local sales manager. rently production manager medium market. Moderate salary to start, leading to excel- Available October 1st. Box 472B, BROAD- lent commission earnings for right man. CASTING. 500 -foot Guyed tower. Box 465B, BROAD- experience, ref- CASTING. Send resume of earnings, Animator, artist, director desires employ- erences to Box 432B, BROADCASTING. ment with educational station doing children's programs or planning same. 6 years Any used 5 -10kw fm transmitter in any con- Announcers experience major Hollywood cartoon studio. dition. Send details and price immediately. 10 years television programming 3 years Box 554B, BROADCASTING. Announcer magazine and children's book illustration -director. Live programming ex- Creative, dependable, family and home. pansion in new, million- dollar plant creates Turntables, audio console, 31,é" transmission opening for who is a proven Presently employed Box 561B, BROAD- versatile man CASTING. line, fm transmitter, guyed tower 200 ft. to professional announcer as well as capable 500 ft.. to support Collins 8 bay fm antenna. director. Send complete resume, tape, pic- Box 555B. BROADCASTING. ture. WSAV -TV, Savannah, Georgia. FOR SALE Want 900 megacycle STL system, complete. Technical Equipment Contact R.J. Bitner, Chief Engineer. KRVN, For immediate sale: RCA 5kw television Lexington, Nebraska. Northwest mountain vhf transmitter seeks transmitter channel 5 RCA transmitter con- experienced maintenance and operational sole with TM -5A monitor RCA 3 bay anten- Want Nems -Clarke field intensity meter. engineer. Living quarters, good pay for long na channel 5. RCA WM12 and WM13 demod- George Williams, KGHM, Brookfield, Mis- hours. Box 333B, BROADCASTING. ulators. RCA 10kw harmonic filters (2) chan- souri. nel 5, RCA 10kw diplexer channel 5, 400' Engineer with first class license for 250kw Stainless guyed tower on ground. 800' 3'/a uhf. Experience not necessary. Box 458B, transmission line. Sold as package or sep- BUSINESS OPPORTUNITY BROADCASTING, arately. Box 377B, BROADCASTING. Multiplex receivers -Bogen RM2 -like new. Investment opportunity -a note for dis- TV studio engineer for employment with a each. 431B, count properly secured with mortgage on Virginia network affiliate. Excellent work- 67kc.-5110 Box BROADCAST- radio station. Box 569B, BROADCASTING. ing conditions and employee benefits. Write ING. Box 545B, BROADCASTING. Shaeffer remote control -xmtr, studio units INSTRUCTIONS with remote meters. Good units, need minor Assistant to chief wanted by southwest tv repair. First $350.00 gets it. Box 607B. station. First class ticket, strong on main- BROADCASTING. FCC first phone license preparation by tenance. Good salary and benefits, excel- correspondence or in resident classes. lent opportunity. Air mail resume. Box Tape recorders, several Ampex 350 console, Grantham Schools are located in Hollywood. 613B, BROADCASTING. half track, 'PA and 15 ips. Excellent. $1000 Seattle, Kansas City and Washington. Write each $1050 crated. Radio Station KCHJ, for our free 40 -page brochure. Grantham P.O. Box 966, Delano, California. School of Electronics, 3123 Gillham Road, Assistant chief engineer or studio opera- Kansas City 9, tions engineer. Salary open. Prefer 2 to 3 Missouri. years experience in maintenance. Jerry E. Schafer deluxe custom engineering remote Smith, C.E., Box 840, Corpus Christi. Texas. control system complete with two sets of Announcing, programming, etc. Twelve instructions, frequency monitor meters, week intensive, practical training. Brand motor, eleven control relays, used very new console. turntables, and the works. Production -Programming, Others short time, just like new, packed ready to Elkins School of Broadcasting, 2603 Inwood ship. Price $750.00. Radio Station KLCO, Road, Dallas 35, Texas. Continuity director for major market ra- Poteau, Oklahoma. dio/tv station midwest. Applicant must be able to assume complete control of de- Available now-320 foot guyed, type 300. Since 1946. The original course for FCC 1st partment. Administrative experience essen- Windcharger insulated tower. Painted year phone license, 5 to 6 weeks. Reservations tial. Unusual opportunity for the right ago. Make offer. WMLT. P.O. Box 659, Dub- required. Enrolling now for classes starting August 31, October 26, 1960. January 4, 1961. man. Send full details by letter to Box lin, Ga. For information, references and reserva- 500B, BROADCASTING. B. RCA 3 -bay, Channel 3 (or 2) TV antenna. tions write William Ogden. Radio Opera- tional Engineering School, 1150 West Olive Production manager. Live programming ex- 150 -feet, 40 -lb. heavy -duty Ideco tower. Avenue, pansion in new, million -dollar plant re- 320 ft. 3íé" Com. Products coaxial line, el- Burbank, California. quires top -flight production man with prov- bows, hangers, fittings, etc. All in excel- en creative abilities to assume responsibili- lent condition. Bargain price. WSAV -TV, Be prepared. First phone in 6 weeks. Guar- ty production department. Must be thor- Savannah, Georgia. anteed instruction. Elkins Radio License oughly grounded all phases production and School of Atlanta, 1130 Spring St., N.W., administration. WSAV -TV, Savannah, Geor- Continental Towers, Inc. Tower erection Atlanta, Georgia. gia. and maintenance. 13 Beech Road, Glen 24 South- Burnie, Maryland. hour service- 9 field 6 -6855. FCC license in six weeks. Classes a.m. to TELEVISION 6 p.m. five days a week. Tuition $300. We Thermometer, remote, electrical; enables have no failures. The Pathfinder Method, Situations Wanted-Management announcer to read the correct outside tem- 510 16th St., Oakland, California. perature from mike position. Installed in Professional tv salesman with radio man- less than an hour. Send for brochure. Elec- FCC first phone license in six weeks. Guar- agement background desires tv sales man - tra -Temp Co., Box 6111, San Diego 6, Cali- anteed instruction by master teacher. G.I. agement opportunity. Proven sales record. fornia. approved. Request brochure. Elkins Radio Excellent references. Box 583B, BROAD- License School, 2603 Inwood Road, Dallas, CASTING. Anything in broadcasting field from a tube Texas. to a tower sold or bought. Electrofind, 550 Fifth Avenue. N.Y.C. Sales The National Academy of Broadcasting Los Angeles acct. exect., age 42, now em- 2 Presto 6N disc recorders with Presto 1D (3338 -16th St., N.W., Washington, D. C.) ployed prominent local agency, desires per- cutting heads $350.00 each. Both for $650.00. Est. 1934. Trains and places radio -tv an- Presto 340A channel portable mixer $100.00, nouncers, dj's, writers, producers. Enroll manent tv station affiliation. Nineteen years 71/15 now for fall term. tv and radio . all phases- management, Magnecorder PT6 -J -AH Fulltrack sales-program -operation. Blue chip recom- ips $200.00. Fidelity Recording, 121 East 4th mendations. Wife's health prompts L.A. St., Cincinnati, Ohio. MISCELLANEOUS move. East not considered. Box 560B, BROADCASTING. Video monitors. Closed circuit and broadcast, Foto Video Laboratories Inc., Cedar Funniest one -liners ever created. Produced No gimmicks. Simply young man desiring Grove, New Jersey, CE 9-6100. on tape especially for your show or sta- sales position. Discreetly aggressive. Expe- tion. Rush letterhead request for sample rienced most phases broadcasting including 35 mm tv projectors for sale. Four used tapes! Box 732A, BROADCASTING. film sales. Box 594B, BROADCASTING. Simplex Acme projectors with 3 -2 pulldown for tv, will be available in September. Con- RADIO Technical tact Otis Freeman, Chief Engineer, 220 East 42nd Street, New York 17, New York Chief engineer. Thoroughly experienced Telephone No. Murray Hill 2 -6500. Help Wanted -Management am- fm -tv, directionals. Construction, oper- administrative. Family Tv Video monitors. 8 Mc., metal cabinets ating, maintenance, starting at $199.00. 30 different models 8" man. Box 473B, BROADCASTING. thru 24" Miratel, Inc., 1080 Dionne St., St. Radia Engineer Desire to relocate in San Francisco- Oakland Paul, Minn. Wanted: Field area. 10 years experience. Radio -tv. Avail- Capable of doing directional antenna able November 1st. Box 547B, BROAD- WANTED TO BUY proofs. CASTING. Stations Vir N. James 13 years experience am- fm -tv, studio, and Consulting Radio Engineers transmitter, operation, construction main- Experienced owner -operators will pay to tenance. 9 years chief and supervisory. Box 300M for right radio station. No brokers. 232 S. Jasmine, Denver 22, Colorado 599B, BROADCASTING. Box 358B, BROADCASTING.

97 BROADCASTING, August 8, 1960 Help Wanted- (Cont'd) Help Wanted-( Coned) Help Wanted- (Cont'd) Management Production -Programming, Others Production-Programming, Others

WANTED GENERAL MANAGER AND RADIO - TV NEWSMAN LOCAL SALES MANAGER NEWSMAN WANTED Major market on Mid Atlantic coast For one of the nation's outstanding negro i has immediate opening for experi- programmed stations. Pay commensu- Experienced, aggressive, newscaster, reporter and editor, for this top - enced rate with being in one of the top mar- reporter-writer-broadcast- rated, 24 hours station, in the 93rd RIer. Must be familiar with mobile kets in the country. market. All modern news -gathering unit and beeper phone operation. Our general manager was killed in a aids, Including AP, UPI, Radio Press Hi Tape, photo, resume in first letter to plane accident July 1. The sales man- Int'1., air and ground mobile units, ager position is a newly created one. etc. Better than average salary and Box 374B, BROADCASTING. We wish to fill both of these positions working conditions, permanent posi- immediately. Do not apply unless your tion. Send complete information, including starting salary, photo, tape, background can stand a thorough in- etc., to BOB WYLIE, P.D., WAKR, Announcers vestigation: Contact Pat Tuschman, Radio -TV Center, Akron 20, Ohio, Radio Station WABQ, AM -FM, Cleve- PO 2 -8811. land, Ohio, 319 Bulkley Building, Tele- Top rated Radio station is looking for the right man with experience, for major phone CH 1 -7555. ¢e0'rb:r0-eO+Jy+rlJalhelhJhC league baseball play -by -play, football, basketball and year round sports in large metropolitan market. Send live play -by -play tape, photo, refer- STATIONS FOR SALE ences and complete background. State present salary. Send to Box 538B, BROADCASTING Southwest high profit operation. 5,000 WATT $210,000 29 %-Southwest regional, in black. $92,500 29% -Rocky Mt. RADIO RADIO STATION regional. Making money. $40,000 29 %- Southern profitable small mar- Situations Wanted- Management Large Florida Market grossing ket. $42,000 29 %- Southwest single $62,500 terms. -West Coast $250,000 a year. Only $350,000 CREATIVE 2 -MAN MANAGEMENT TEAM power. In black. $357,500 29 %- with 29 per cent down, balance Midwest medium. Big money-maker. 28 years experience: Web and single. over 5 years. If you are financially $150,000 29% - Southern major. Major Agency; Major Sports; Program; qualified and sincerely interested, Nice profits. $350,000 terms- South- Metro Sales; Salesmanager; Farm News; more. Guarantee plus. Prefer Mid-West, write: west medium $115,000 29% Many more! PATT McDONALD, Box 9266, 80M up. Box 586B, BROADCASTING Austin, Texas. GL. 3 -8080 or Jack Box 509B, BROADCASTING Koste, 60 E. 42nd., NY 17, NY. MU 2 -4813. FOR SALE Equipment SMALL MARKET FLORIDA STATION SOUTHERN MARYLAND Small down payment. Attractive MARKET terms. Replies confidential. You Covering St. Marys, Charles, Calvert i are dealing with owner. counties and Tidewater, Virginia. Gross- 1 Box 603B, BROADCASTING No. ing approximately $50,000 yearly with In The Tape Cartridge Field t4x0stO+eOx0,0e.GTeOxpxpxO íe2,46, much room for improvement. Priced at Instant Cueing $80,000 with 29% down payment. Bal- NORMAN & NORMAN ance on excellent terms. For descriptive material, write I N C O R P O R A T E D Box 588B, BROADCASTING. BROADCAST ELECTRONICS, Inc. Brokers - Consultants - Appraisers 8800 Brookville Rd., Silver Spring, Md. RADIO -TELEVISION STATIONS or Notion -Wide Service contact your VISUAL ELECTRONICS mon Experienced Broadcasters STATIONS FOR SALE Confidential Negotiations Security Bldg. Davenport, Iowa ROCKY MOUNTAIN. Profitable full time EMPLOYMENT SERVICE facility. Absentee owned. $80,000 a year overage for the past five years. Asking $80,000 with 29% down. Va. Single 1kw -D 80M terms STEP UP TO A BETTER III. Single Daytimer 95M 29% JOB THE EASY WAY!! SOUTHWEST. Growing medium market. La. Single Regional 53M terms Many announcers and others have found Full W. Va. Small Local 40M 10 do time facility. Doing $50,000 a year. that it pays to get your job through pro- Cal. Medium 1kw -D 70M 29% Asking $100,000 with 29% down. fessional placement. Fla. Medium Regional 230M 29% TOP JOB PLACEMENTS Wyo. Medium 1kw -D 125M 29% ROCKY MOUNTAIN. Exclusive. Full time. IN THE SOUTHEAST Cal. Metro Daytimer 175M terms Doing $50,000 a year. Asking $55,000 Free registration Conf. Service Tex. Metro 1kw -D 130M 29% with 29% down. !- Fla. Large Regional 185M 29% Professional Placement Fla. Major Fulltime 250M terms 458 Peachtree Arcade WEST NORTH CENTRAL. Profitable day - JA 5 -4841 Atlanta, Ga. Cal. Major 250w 475M terms timer. Absentee owned. Asking $100; And Others 000 with 29% down. ROCKY MOUNTAIN. Exclusive. Stable MISCELLANEOUS PAUL H. market. Will do $85,000 for the year. CHAPMAN COMPANY Well established. Asking $135,000 with INCORPORATED 29% down. ,93.ctia.h, 9 ¿se .gxortd«ut .raiesne(ryt. MEDIA BROKERS JACK L. STOLL & ASSOCS. Radio Remote Control and Atlanta Indianapolis Los Angeles Multiplex Systems Suite 600 -601 Nashville New York San Antonio For San Francisco Seattle Troy, O. 6381 Hollywood Blvd. STUDIO TRANSMITTER LINKS Please Address: Los Angeles 28, Calif. John A. Moseley Associates Ilex 3192 Woodland 7-1469 1 182 W. Peachtree, Atlanta 9, Ge. 4 HO. -7279 Santa Barbara, California

98 BROADCASTING, August 8, 1960 Continued from page 93 WMKE Milwaukee, Wis.-Granted mod. of cp to decrease ERP to 34 kw, ant. height SUMMARY OF COMMERCIAL BROADCASTING to 205 ft., change ant.-trans. location, type trans. and new ant. and make changes Compiled by BROADCASTING August 3 in ant. system. WARD -TV Johnstown, Pa.- Granted ex- ON AIR CP TOTAL APPLICATIONS tension of completion date to Feb. 13. Lic. Cps. Not on air For new stations 1961. AM 3,451 44 96 842 FM 721 186 135 New FCC processing line announced TV 473 62 75 114 are at top of Following applications OPERATING TELEVISION STATIONS am processing line and will be consid- Compiled by BROADCASTING August 3 ered by FCC beginning Sept. 7, com- VHF UHF TV mission has announced. Any new appli- Commercial 453 80 533 cations or changes in current applica- Non -commercial 35 12 47 tions that may conflict with those that BOXSCORE follow must be filed with FCC by close COMMERCIAL STATION of business Sept. 6, in order to be con- As reported by FCC through June 30, 1960 sidered. AM FM TV Applications from the top of process- Licensed (all on air) 3,442 700 471' CPs on air (new stations) 41 41 50' ing line: CPs not on air (new stations) 98 171 74 BP-13291 -New, Bolivar, Tenn., Savannah Total authorized stations 3,581 912 653 Bcstg. Service Inc. Req: 1050kc, 250w, D. Applications for new stations (not In hearing) 628 74 39 BMP- 8632 -WWIL Fort Lauderdale, Fla., Applications for new stations (in hearing) 194 40 65 Florida Air -Power Inc., Has cp: 1580kc, Total applications for new stations 822 114 104 1 kw, 10kw -LS, 13A -2, uni. Req mp: 1580kc Applications for major changes (not In hearing) 656 35 39 5kw, 10kw -LS, DA -2, uni. Applications for major changes (in hearing) 29 11 17 BP- 13293-New New Canaan, Conn., New Total applications for major changes 685 46 56 Bcstg. Co., Req: 1490kc, 250w, uni. Canaan Licenses deleted o 0 1 13294 Greenville S.C., Bob BP- -WMUU CPs deleted 1 4 o Jones U. Inc., Has: 1260kc, 1 kw, D. Req: 1260kc, 5 kw, D. BP- 13296 -New, Palm Springs, Calif., Cum- ' There are, in addition, ten tv stations which are no longer ors the air, but retain their mings Bcstg. Assoc. Req: 1340kc, 250w, uni. licenses. BP- 13298 -KBUN Bemidji, Minn., Paul Bunyan Bcstg. Co., Has: 1450kc, 250w, uni. I There are, in addition, 38 tv cp- holders which were on the air at one time but are no Req: 1450kc, 250w, 1 kw -LS, uni. longer in operation and one which has not started operation. BP- 13299 -New, Espanola, N.M., Commu- nity Bcstg. Co. of Espanola. Req: 1370kc 1 kw, D. BP- 13300 -WDOE Dunkirk, N.Y., Lake Shore Bcstg. Co. Inc., Has: 1410kc, 500w, DA -N, uni. Req: 1410kc, 500w, 1 kw -LS, BP -13327 New, Cartersville, Ga., Bartow BP -12804 -New Aurora, Mo. Galen O. Gil- DA-N, uni. County Bcstg. Co. Req: 1270kc, 500w, D. bert. Reg: 940kc, 500w, D. (Assigned new BP -13301 New, Safford, Ariz. Willard BP- 13328 -WGHQ Kingston, N.Y., Skylark file number BP- 13999) DA, D. (Saugerties, Shoecraft. Req: 1230kc, 250w, uni. Corp. Has: 920kc, Ikw, deleted from Public No- BP- 13302 -WBRG Lynchburg, Va., Harry N.Y.), Reg: 920kc, 5kw, DA, D. (Kingston, Application A. Epperson Sr. Has: 1050kc, Ikw, D. Req: N.Y.). tice of April 11, 1960: 930 kc, 5kw, D. BP- 13329 -KVEL Vernal, Utah, Uintah Tv Co. Has: 1250kc, Ikw, D. BP -13028 Vancouver, Wash. Gordon BP- 13303-WINF Manchester, Conn., Man- Bcstg. and -New, Co., Has: 1230kc, 250w, uni. Req: 1250kc, 5kw, D. A. Rogers. Reg: 1550kc, Ikw, D. (Assigned chester Bcstg. BP- 13331 Winnsboro, B.C., Fairfield new file number BP- 14146) Req: 1230kc, 250w, 1 kw -LS, uni. -New, Celina, Ohio Marshall Bcstg. Co. Reg: 1250kc, 500w, D. BP- 13305-New, BP- 13333-New, Clovis, N. Mex., Norman Application deleted from Public No- Rosene. Req: 1350kc, 500w, DA, b. E. 680kc, 500w, DA -1, uni. BP- 13306 -WICH Norwich, Conn., Eastern Petty. Reg: tice of April 21, 1960: Connecticut Bcstg. Co. Has: 1310kc, Ikw, BP-13336--New, Punta Gorda, Fla., Peace 5 kw DA- River Bcstg. Corp. Reg: 1350kc, 500w, D. BP- 13087 -New Englewood, Fla., Sara- DA -1. uni. Req: 1310kc, Ikw, -LS, 13338 North Augusta, S.C., Eicstg. 1580kc, 2, uni. BP- -New, sota- Charlotte Corp. Reg: D. Harry Hammond. Req: 1600kc, 500w, D. 500w, D. (Assigned new file number BP- BP -13307 -New, Watertown, S.D., Paul BP- 13343-New, Cheyenne, Wyo., J &J 14211) Bernards. Req: 1480kc, 1 kw, D. Bcstg. Co. Req: 9BOkc, 500w, D. 13308 Twenty -Nine Palms, BP- -New, BP -13344 -New, Lenoir N.C., John E. License Renewals Calif., Hi- Desert Bcstg. Corp. Req: 1250kc, Boyd. Req 1580kc, 500w, D. Ikw, D. BP- 13345 Placid, N.Y., WIRY, Wilmington, Del., Rol. --New, Lake Following stations were granted re- BMP -8653-WAMS Inc. Req: 920kc Ikw, D. newal of license: lins Bcstg. of Del. Inc. Has cp: 1380kc, Ikw, BP- 13346 -KYSM Mankato, Minn. South- (5 when WBNX KHHH Pampa, Tex. KBEK Elk City, 5kw -LS. DA -2, uni. kw ern Minnesota Supply Co. Has: 1230kc, 250w, Okla. KLIX Twin Falls, Idaho. KLYK operates) Req mp: 1380kc, ikw, 5kw -LS, uni. Re 1190kc, 500w, 5kw -LS, DA-2, uni. Spokane, Wash. KTXL West Springfield, DA -3. uni. (5kw when WBNX operates). BP- 13347 -KNCM Moberly, Mo., Moberly Mass. KFKF Bellevue, Wash. WNNJ New- BP- 13309-New, Alexander City, Radio Al- Bcstg. Co. Has: 1230kc, 250w uni. Reg: 1230 ton, N.J. WGGO Salamanca, N.Y. KSMA- exander City. Req: 910kc, 500w, D. kc 250w, Ikw -LS uni. FM Santa Maria, Calif. WBFD Bedford, Pa. BP- 13310-New, Columbus Neb., City and BP -13348 -New, Santa Maria, Calif., Pa- WBLF Bellefonte, Pa. WCDL Carbondale, Farm Bcstg. Inc. Req: 1590kc, 500 w, D. cific Radio Co. Req: 1150kc, 5kw, DA -2, uni. Pa. WESA Charleroi, Pa. WFRM Couders- BP- 13311-WBOW Terre Haute, Ind., Ra- BP- 13350 -New, Grand Junction, Colo., port, Pa. WGAL -FM -TV Lancaster, Pa. dio WBOW Inc. Has: 1230kc 250w, uni. Reg: G &P Enterprises, Req: 1340kc, 250w, uni. WISL Shamokin, Pa. WJMJ Philadelphia, 1230kc, 250w, Ikw -LS, uni. BP- 13353 -WZRO Jacksonville, Fla., An- Pa. WKAP AllentownAllentown, Pa. WKBO Harris- BP -13315 -New, Price, Utah, Inland Em- drew B. Letson. Has: 1010kc, Ikw, D. (Jack- burg, Pa. WLEU Erie, WNBT Wel)sboro, pire Bcstg. Co. Req. 1050kc, Ikw, D. sonville Beach, Fla.) Reg: 1010kc, 25kw, Pa. WPIT Pittsburgh Pa. WTRN Tyrone, BP- 13316 -KBYG Big Spring Tex., Radio DA, D. (Jacksonville, Fla.) Pa. WERC -FM Erle, 1Sa. WJBR(FM) Wilm- Station KBYG. Has: 1400kc, 10íw, uni. Reg: BP- 13356 -KFLY Corvallis, Ore. Mid -Land ington, Del. WPIC -FM Sharon, Pa. WKST- 1400kc, 250w, uni. Bcstg Co. Has: 1240kc, 250w, uni. Req: 1240 TV New Castle Pa. WHYY -TV Philadel- BP- 13318 -WEVE Eveleth, Minn. Carl kc, 250w, Ikw -LS, uni. phia, Pa. WISUQ(FM) Pittsburgh, Pa. Bloomquist. Has: 1340kc, 250w, uni. Reg: BP- 13357 -WCUM Cumberland, Md., Al- WHYY(FM) Philadelphia, Pa. WCED -AM- 1340kc, 250w, lkw-LS, uni. legany County Bcstg. Corp. Has: 1230kc, FM Dubois. Pa. Tv translator station BP- 13320-WHOU Houlton, Me., Northern 250w, uni. Req: 1230kc, 250w, Ikw -LS, unl. K71AL, K76AM, K79AE, Tillamook, Ore. Maine Bcstg. Corp. Has: 1340kc, 250w, uni. BP-13358 -New, Nicholasville, Ky. Jes- Tv translator station K71AN Boonville, Reg: 1340kc, 250w. Ikw -LS, uni. samine Bcstg. Co. Reg: 1250kc, 500w, D. Calif. Tv translator station K73AM Boon- BP- 13321 -WISV Viroqua, Wis., Parks BP- 13359 -WMFG Hibbing Minn. Hib- ville and Philo, Calif. Tv translator sta- Robinson. Has: 1360kc, 500w, D. Req: 1360 bing Bcstg. Co. Has: 1240kc, 1750w, uni. Req: tion K70AI Prineville, Ore. kc, Ikw, D. 1240kc, 250w. Ikw -LS, uni. Granted renewal of licenses of fol- BP- 13322-WEZJ Williamsburg, Ky., Whit- lowing stations (Comrs. Bartley and Cross ley County Bcstg. Co. Has: 1440kc, 500w, Applications on which 309(b) letters favored conditioning renewals without D. Re 1440kc, Ikw, D. prejudice to whatever action commission BP- 13323-New, Kailua, Hawaii, Egal Ra- have been issued: may deem appropriate in light of any in- dio. Req: 1130kc, Ikw, uni. BP- 13295 -WLCX LaCrosse, Wis. LaCrosse formation developed in pending inquiry BP- 13324 -WLLH Lowell, Mass., Merrimac Radio Inc. Has: 1490kc, 250w, uni. Req: concerning compliance with sec. 317 of Bcstg. Co. Has: 1400kc, 250w, uni. Req: 1490kc, 250w, 'kw-LS, uni. Communications Act): 1440kc, 250w, 500w, uni. BP- 13349 -WUSJ Lockport, New York, WAMO Homstead, Pa. WAZL -AM-FM BP- 13325 -WLLH Lowell, Mass., Merrimac Lockport Union -Sun & Journal Inc. Has: Hazleton, Pa. WHLM -AM -FM Bloomsburg, Bcstg. Co. Has: 1400kc, 250w, uni. Req: 1340kc, 250w, uni. Req: 1340kc, 250w, 1kw- Pa. WCAE Pittsburgh. Pa. WHGB Harris- 1400kc, 250w, 500w -LS, uni. (Synchronous LS, uni. burg, Pa. WJET Erie, Pa. WTIV Titusville, Amplifier- WLLH). Pa. WMCA New York, N.Y. WTAE (TV) BP- 13326 -WTSV Claremont, N.H., Radio Application deleted from Public No- Pittsburgh, Pa. WLAN -FM Lancaster. Pa. Claremont Inc. Has: 1230kc, 250w, uni. WPEN -AM -FM Philadelphia, Pa. WCTC- Reg: 1230kc, 250w, 1 kw-LS, uni. tice of March 18, 1960: AM-FM New Brunswick, N.J.

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100 BROADCASTING, August 8, 1960 CBS -East and West In 1938 Mr. Allen left Getchell to become OUR RESPECTS TO .. . a program director at CBS, but he'd scarcely got his first show started (a novelty called Professor Quiz) when he was George William Allen made program director of WABC (now WCBS), the network's station in New York. "My most memorable contribution there," he says, "was piping a suc- It all started in Chicago in 1925. next 25 years The Northerners were a cessful morning program up from our George Allen, now head of the Holly- fixture of Chicago radio. Washington station and later persuad- wood office of Guild, Bascom & Bon - Back to Broadway In the early 30s, ing Arthur Godfrey to move to New figli, was then an ambitious young New York was the glamour center of York and do his show from there." singer with a tenor voice the experts radio. There the major programs orig- Six years later, in 1944, CBS moved agreed would bring him fame and for- inated and there the talent thronged. Mr. Allen to Hollywood as commer- tune. But meanwhile he had a bride to Young Mr. Allen, having gone through cial program director, later promoted support and when a friend told him a the rigorous training of Chicago radio, him to western program director. In radio set manufacturer was starting a was now ready for the big time, so it the early 1950s, as network radio de- radio station and wanted a manager who was off to New York and a producer's clined, he sought a transfer to the tv knew music, George asked him to set job at Benton & Bowles. side of the network. CBS wanted him up an appointment. On arrival, he was His program schedule read: Mon- to stay in radio, so he quit and opened met with: "So you know all about day: Colgare - wouseparty; Tuesday: his own shop to serve agencies with no music. Tell me." Palmolive Beauty Box; Wednesday: Hollywood offices of their own, learn- "Here was the perfect case of 'I'm Lanny Ross' Log Cabin Show, Gertrude ing about tv by producing video spots glad you asked me'," Mr. Allen com- Berg's House of Glass and the Fred for his clients' accounts. One client ments. "I'd just completed a thesis on Allen Show, one after the other, fortu- was the San Francisco agency, Guild, the history of music and I let him have nately all on NBC so he could dash Bascom & Bonfigli, and before long he it full blast. When I walked out I was from one studio to the next during the took down his own shingle to open up station director of WOK, also its chief station break; Thursday, Maxwell House a Hollywood office for GB &B. Today, announcer, in full charge of everything Showboat. He also had a five -a -week in addition to management duties, he except engineering." quarter -hour strip, Tony and Gus, and. also has charge of program procure- In the Beginning Advertising had of course, all the programs had repeat ment for the agency. not yet discovered radio; all program- broadcasts, live repeats, as records were Life Is a Song George William Al- ming was sustaining; a manager's main banned from the networks and tape len was born May 10, 1899, in Spo- job was getting performers to talk, sing hadn't come along yet. kane, Wash. The family (10 boys and or play into the mike. "This was not With rehearsals, George was usually a girl) was Welsh and the house was as hard as it sounds," Mr. Allen recalls. in the studio at 10 a.m., and seldom left filled with music. Before he had fin- "Radio was still a novelty and every before midnight. "I loved every minute ished high school, George had toured artist wanted to try it out. At WOK of it," he declares, "and I was headed the Pantages vaudeville circuit as tenor we had the advantage of a studio in the straight for a nervous breakdown." So in a fraternal quartet. At the U. of Hotel Morrison, so we were able to give he left B&B for J. Stirling Getchell. Washington, where his student days our entertainers a free meal. Often I'd which had only one major weekly ra- were interrupted by Navy service dur- line up 10 performers for an evening dio program and to him looked like a ing World War I, and where he was a and wind up with 20." rest home ("although it really wasn't letterman in football and track, he ma- It was at this time that George intro- when I got there "). jored in music. For three years, he took duced the late evening dance band re- daily lessons from Miss Ada Tilley, head mote pickup to radio. The Morrison of the voice department. At the end of had an orchestra that played for danc- that time, she resigned her post to being each evening. What could be sim- come Mrs. George Allen and they took pler than to put in a microphone and off for Chicago to develop his musical pick up a half -hour or so of dance career. Then came radio and today his music? And it was almost as simple to singing is strictly "at home and for fun." line up three or four pickups from other "At home" for the Allens is a house clubs or cabarets, getting an evening's in Van Nuys (40 minutes on the free- programming for the cost of a few tele- way to his office), where a pool has just phone lines. been added to celebrate their 26th an- When WOK left the air in 1929 fol- niversary. There's always music, hi -fi, lowing an allocation overhaul by the stereo and self -made, but George Al- then new Federal Radio Commission, len's major hobby is undoubtedly his George had made a small fortune in the work with the Hollywood YMCA. Each stock market boom, so it was off to fall, he puts on "Y Day in the Holly- New York to resume his singing career. wood Bowl," where some 10,000 young- But the market crash sent him back sters assemble for a top talent variety to Chicago and back to work as a di- show, a box lunch and a football game, rector in the radio department of J. all arranged by Mr. Allen, whose secre- Walter Thompson Co. It was here that tary estimates he spends the equivalent he put together a musical program fea- of a full month a year on this activity turing a male quartet and persuaded the alone. On the board of managers of Northern Trust Co. to sponsor it, a dar- the Hollywood Y, he is also first vice ing move for a conservative financial in- GB &B's ALLEN president of the Hollywood Ad Club stitution to make at that time. For the His talent sang for supper and a member of The Lambs.

BROADCASTING, August 8, 1960 101 EDITORIALS

its campaign. The emphasis is on expertise in broadcasting. Forbidden ground Guild, Bascom & Bonfigli was named months ago by the SOME broadcasters we know have taken comfort in the Democrats. The key man, however, is J. Leonard Reinsch, FCC's new statement of policy on programming sur- of the Cox stations, who, after running the Los Angeles veillance. They see it as a relaxation of control in some re- convention, was drafted by Sen. Kennedy to coordinate spects and a more moderate approach to regulation than air campaigning. had been anticipated. The GOP has formed Campaign Assoc. as a task force, We cannot share their feeling of relief. Despite the com- drafting its personnel from established agencies. Vice Presi- mission's professions of regard for the First Amendment's dent Nixon has as his personal broadcast consultant the guarantees of freedom and for the Communication Act's experienced Ted Rogers who has both network and inde- prohibition against censorship, the policy statement puts the pendent production background. FCC deeper in programming than it has ever gone before. But broadcasters have infinitely more to cope with than As described in this magazine last week, the policy that the presidential and vice presidential aspirants. They will the FCC intends to follow will require an applicant for a have the problem of satisfying time requests of candidates new station or for a renewal to prove he has diligently tried for all elective offices. to discover the "needs" of his community and has planned More than that, broadcasters have a big stake in the programs to satisfy those needs. "What we propose," the outcome of the elections. They have been buffeted by FCC said, "is documented program submissions prepared Congress and the regulatory agencies in the worst siege as the result of assiduous planning and consultation cover- of inquisitions since radio began regularly scheduled trans- ing two main areas: first, a canvass of the listening public mission in 1920. who will receive the signal and who constitute a definite The Democrats went out of their way to lambaste broad- public interest figure; second, consultation with leaders in casters in the platform adopted last month. The Republi- community life-public officials, educators, religious, the cans, to their credit, took no gratuitous pokes at broad- entertainment media, agriculture, business, labor- profes- casters in their platform. sional and eleemosynary organizations, and others who be- It's unlikely that regulatory policy pertaining to broad- speak the interests which make up the community. By the casting will figure as a campaign issue. Mr. Nixon's philos- care spent in obtaining and reflecting the views thus ob- ophy, however, is well- known. He would have the govern- tained ... will the standard of programming in the public ment keep hands off all free competitive enterprise. He interest be best fulfilled." urged self-regulation after the House Oversight Subcom- In another part of its statement, the FCC summed up its mittee exposes. He often has held that television and intentions this way: "To enable the commission in its licens- radio, as journalism media, are entitled to the privileges ing function to make the necessary public interest finding, and prerogatives of the press. we intend to revise Part IV of our application forms to re- Mr. Kennedy's views on broadcast regulation are not quire a statement by the applicant, whether for new facili- known. He has not served on the Commerce Committee ties, renewal or modification, as to: (1) the measures he has which handles communications and has not been active in taken and the effort he has made to determine the tastes, legislative affairs affecting the freedom of the broadcast needs and desires of his community or service areas, and media. Broadcasters naturally would like to know where (2) the manner in which he proposes to meet those needs he stands. and desires." Three grim months confront stations and networks until It is the FCC's contention it can evaluate a programming election day, Nov. 8. Every minute of time granted candi- report of that kind without straying into program control. dates will be checked off. That, we suggest, is impossible. Upon the record made between now and November Under the proposed procedure the FCC cannot deny a broadcasters must base their case for full freedom from license without deciding that the programming is defective bureaucratic control. The first step in their pursuit of free- in some way. It will then be substituting its judgment for dom must be outright repeal of Section 315 to let broad- that of the broadcaster. It will be saying the broadcaster casters determine their own editorial content as full- fledged ought to broadcast something he thinks is unworthy to be media of journalism. broadcast or that the broadcaster ought not to broadcast something he thinks ought to be on the air. No matter how the FCC tries to cover its tracks with copies of the U.S. Constitution, its trail will be leading straight into territory that the First Amendment has clearly marked off limits. Three grim months T IS going to be a wide -open, free -swinging presidential I campaign. It is going to be waged on the air, with broadcasters caught between two quarrelsome political parties. Both presidential nominees concede it's going to be close. Air exposure could spell the difference. Television dominated the political conventions, to the chagrin of newspaper competitors. Both parties will rely on television and radio in the three rigorous months ahead. Assuming House concurrence in the suspension of Section 315 on political time - probably next week -there will be head -to -head debates between candidates Nixon and Ken- Drown for BROADCASTING by Sid Hix nedy on the networks. "Remember that long, extra-inning baseball game you Each party has named an advertising agency to handle cut of last week ?"

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