MEDIADATA 2021
SALZBURG FESTIVAL www.salzburgfestival.atwww.salzburgfestival.at/mediadata /mediadata In the Audience: The Best
In 2020 the Salzburg Festival celebrated its 100th anniversary. Who could have imagined in the spring of 2020 that performances would be imaginable in these times of crisis? Or that it would again be possible to bring people together in celebration of the arts in the summer? From Salzburg, we sent a powerful signal to the world. This beacon was lit thanks to our wonderful artists, our staff, and you — our valued audience. Thank you for your enthusiasm, and also for maintaining the discipline that is so necessary throughout this pandemic.
We aim to send another similarly powerful signal in 2021. Our plan for the coming season is to present important work that could not be realized in 2020. In this season these opera, theatre and concert performances will extend the Festival’s centennial celebrations until autumn 2021.
“For not only on stage, but also in the auditorium, the best must be assembled — if the perfect miracle of which theatre is capable on happy evenings is to ensue.“ — It is impossible to describe the role of our audience for the success of the Salzburg Festival more precisely than its founding father, Max Reinhardt.
Whom You Will Reach
By advertising in one of our media, you ensure direct contact with that very audience, notable for its cultural interests, high education and spending power that is above average. An interesting target group which our media allow you and your brand to reach several times within a short period of time.
Some Facts about our Visitors: Annual number of visitors: 240,000 Provenance: 75 countries Average stay in Salzburg: 1 week Average number of performances attended: 5 Average spending during a Festival visit, excluding Festival tickets: € 2.456,—* * From the Festival Study of the Salzburg Chamber of Commerce in cooperation with the Salzburg Festival, August 20, 2016: “Economic Effects of the Salzburg Festival: An Economic Motor with Effects far beyond Salzburg” (Mag. Helmut Eymannsberger).
Content Focus and Publications
The Salzburg Festival (17 July — 31 August 2021) and its Ouverture spirituelle under the heading of ‘Pax — Peace’, will tie in to the founding idea of the Festival as a project devoted to peace through the spirit of the arts. Two completely opposed ways of perceiving the world are a central preoccupation of our opera and theatre productions: radical individualism versus the humanistic idea of a society based on solidarity, as invoked by Luigi Nono in his work Intolleranza 1960.
With the thematic focus on ‘Roma Æterna‘, Cecilia Bartoli, artistic director of the Salzburg Whitsun Festival (21 — 24 May 2021), undertakes a tour through her hometown, which she describes as one of the places where dreams converge: “In our mind, life is easy in Rome, the scenery wonderful, people friendly, the food exquisite. Its culture is breathtaking and history palpable wherever we stop and look. In 2021 I would like to pay special homage to Rome, my beloved home town.“ (Cecilia Bartoli)
During the saison 2021, enjoy 174 performances at 17 venues on 50 days with visitors from 80 countries, 40 of them outside Europe.
Both festivals feature a wide variety of media, outstanding in their content and design, and thus opportunities for advertising — from programme books (print run: 97,850 copies) to advertising spaces.
On the next pages, you will find information on the formats, print runs and prices of the various advertising opportunities. Should you have questions or suggestions for innovative or individual advertising ideas, please contact Ms. Karin Zehetner · Marketing [email protected] T +43-662-8045-241
Do not miss the opportunity to call our Festival guests’ attention to your company by advertising in our popular and richly illustrated publications with extremely low wastage – a worthwhile investment. Programme Books Salzburg Festival & Salzburg Whitsun Festival 2021
All programme books of the Salzburg Whitsun Festival and the Salzburg Festival are published exclusively for the Festival vi- sitors as accompanying publications for individual performances.
Facts · Number of pages: between 24 and 180 · Trim size: 148 × 210 mm high, plus 3 mm bleeds
Content · Fully bilingual German / English · Detailed information on the synopsis, production, history and significance of the opera / drama or detailed concert programme · Interviews with stage directors and conductors or leading artists · Complete libretto or Vocal texts (of songs, masses etc) in the original language with German translation, in the case of German-language works with English translation · German and English introductions to the works by leading musicologists, commissioned especially for the Salzburg Festival · Richly illustrated, including photographs of the current production · Current biographies and photographs of the production team and actors
Programme books · Whitsun Festival 21 — 24 May 2021
Circulation 11,000 readers Closing date: 16 April 2021 · Deadline for submission of print-ready advertisements: 30 April 2021
PROGRAMME BOOKS: SALZBURG WHITSUN FESTIVAL
Order-No. Performances Dates Print run Price in € V Opera · Il trionfo del Tempo e del Disinganno 21. / 23.5. 1.500 1.500 VI Orchestra concert · Poema Sinfonico 22.5. 1.000 1.000 VII Concert performance · La clemenza di Tito 22.5. 750 1.000 VIII Sacred concert · Dixit Dominus 23.5. 700 1.000 IX Oratorio concert performance · Cain, overo Il primo omicidio 24.5. 750 1.000 X Concert performance · Tosca 24.5. 1.000 1.000
XI Combination offer all Programme Books Whitsun (6) 7 5.700 5.500
Programme books Salzburg Festival 17 July — 31 August 2021
Circulation all Programme Books Opera: 65.000 readers · all Programme Books Drama: 40.000 readers all Programme Books Concerts: 120.000 readersn
Closing date: 28 May 2021 · Deadline for submission of print-ready advertisements: 15 June 2021
PROGRAMME BOOKS OPERA
Order-No. Performances Dates Performances Print run Price in € 1 Don Giovanni 26.7. — 20.8. 6 6.000 4.500 2 Elektra 27.7. — 28.8. 7 4.500 4.000 3 Il trionfo del Tempo e del Disinganno 4. — 17.8. 5 3.500 2.500 4 Così fan tutte 6. — 19.8. 4 4.000 3.000 5 Intolleranza 1960 15. — 29.8. 4 2.500 2.000 6 Tosca 21. — 31.8. 4 4.000 3.500 7 Neither (concert performance) (= TwF) 13.8. 1 1.200 1.200 8 La Damnation de Faust (concert performance) 22.8. 1 1.000 1.000
9 Combination offer all Programme Books Opera (8) 32 26.700 18.000
PROGRAMME BOOKS DRAMA
Best.-Nr. Veranstaltungen Termine Vorstellungen Auflage Preis / EUR 10 Jedermann 17.7. — 26.8. 14 8.000 6.500 11 Richard the Kid & the King 25.7. — 5.8. 8 3.000 2.500 12 Das Bergwerk zu Falun 7. — 21.8. 7 2.200 2.000 13 Maria Stuart 14. — 26.8. 8 3.000 2.500
14 Combination offer all Programme Books Play (4) 37 16.200 10.000
TwF: Time with FELDMAN PROGRAMME BOOKS CONCERTS
Order-No OUVERTURE SPIRITUELLE (Os) Dates Print run Price in € 15 War Requiem — City of Birmingham Symphony Orchestra & Chorus · Gražinytė-Tyla (GO) 18.7. 700 1.000 16 L’homme armé — The Tallis Scholars Phillips · Meta4 19.7. 300 500 17 Quatuor pour la fin du temps — KK Meta4 · Ibragimova · Widmann · C. Hagen · Lonquich 20.7. 400 500 · Number of pages: between 24 and 180 18 Officium defunctorum — Capella Reial · Hespèrion XXI · Savall · Klangforum Wien · Heras-Casado 20.7. 300 500 · Trim size: 148 × 210 mm high, plus 3 mm bleeds 19 Passacaglia on DSCH · Levit 21.7. 400 500 20 Lux aeterna — musicAeterna byzantina · musicAeterna Choir · Currentzis 21.7. 350 500 21 Madrigali — Capella Reial · Concert des Nations · Savall · Cantando Admont · · Fully bilingual German / English Klangforum Wien · Heras-Casado 22.7. 300 500 · Detailed information on the synopsis, production, history and significance of the opera / drama 22 Quod est pax? — Neue Vocalsolisten · Bachchor Salzburg · SWR Symphonieorchester · Pascal (GO) 23.7. 300 500 or detailed concert programme 23 Missa in tempore belli — Mozarteumorchester Salzburg · Minasi (MoMa) 24./25.7. 800 1.000 · Interviews with stage directors and conductors or leading artists 24 Symphonie de Psaumes — Collegium Vocale Gent · Orchestre des Champs-Élysées · Herreweghe (GO) 24.7. 700 1.000 · Complete libretto or Vocal texts (of songs, masses etc) in the original language with German translation, 25 Inori — Le Balcon · Pascal 24.7. 300 500 26 La lontananza — Kopatchinskaja · Richard 26.7. 300 500 in the case of German-language works with English translation · German and English introductions to the works by leading musicologists, commissioned especially for the Order-No VIENNA PHILHARMONIC (VP) Dates Print run Price in € Salzburg Festival 27 Franz Welser-Möst 25./28.7. 2.000 1.800 · Richly illustrated, including photographs of the current production 28 Christian Thielemann 1./3.8. 2.000 1.800 · Current biographies and photographs of the production team and actors 29 Andris Nelsons 7./8.8. 2.000 1.800 30 Riccardo Muti 13./15./16.8. 3.000 2.800 31 Herbert Blomstedt 28./29.8. 2.000 1.800
Order-No GUEST ORCHESTRAS (GO) Dates Print run Price in € 15 War Requiem — City of Birmingham Symphony Orchestra & Chorus · Gražinytė-Tyla (Os) 18.7. 700 1.000 22 Quod est pax? — Neue Vocalsolisten · Bachchor Salzburg · SWR Symphonieorchester · Pascal (Os) 23.7. 300 500 24 Symphonie de Psaumes — Collegium Vocale Gent · Orchestre des Champs-Élysées · Herreweghe (Os) 24.7. 700 1.000 32 musicAeterna Orchestra 1 & 2 · Currentzis 2./14.8. 1.700 1.600 33 ORF Radio-Symphonieorchester Wien · Metzmacher 7.8. 700 1.000 34 West-Eastern Divan Orchestra 1 & 2 · Barenboim / Shani 11./12.8. 2.000 1.800 35 Gustav Mahler Jugendorchester · Honeck 24.8. 700 1.000 36 Berliner Philharmoniker 1 & 2 · Petrenko 29./30.8. 2.000 1.800
Order-No Himmelwärts — TIME with BACH (TwB) Dates Print run Price in € 37 1 — Bach Sonaten & Partiten — Zehetmair 30.7. 400 500 38 2 — Bach privat — Nigl · Richter 5.8. 400 500 39 3 — András Schiff (R) 11.8. 400 500 40 4 — Brandenburgische Konzerte — Freiburger Barockorchester · von der Goltz · Bezuidenhout 18.8. 400 500 41 5 — Mitten wir im Leben sind — De Keersmaeker · Rosas · Queyras 20./21.8. 700 1.000 42 6 — Daniil Trifonov (R) 23.8. 1.000 1.000
Order-No Still live — TIME with FELDMAN (TwF) Dates Print run Price in € 7 1 — Klangforum Wien Pomàrico 4.8. 2 — Wiesner · Grubinger · Hinterhäuser 5.8. 3 — Cantando Admont · Klangforum Wien · Pomàrico 8.8. 4 — Neither — ORF Radio-Symphonieorchester · Volkov (= Opera concert performance) 13.8. 1.200 1.200
Order-No. CHAMBER CONCERTS (CC) Dates Print run Price in € 17 Quatuor pour la fin du temps — KK Meta4 · Ibragimova · Widmann · C. Hagen · Lonquich (Os) 20.7. 400 500 43 Kremer · Dirvanauskaitė · Osokins 1.8. 400 500 7 Wiesner · Grubinger · Hinterhäuser (TmF 2) 5.8. 1.200 1.200 44 R. Capuçon & Friends 10.8. 400 500 45 Kopatchinskaja & Friends 12.8. 400 500 46 Faust · Schreiber · Tamestit · Queyras · Melnikov 17.8. 400 500 47 Members of the Vienna Philharmonic 20.8. 400 500 48 Grubinger · The Percussive Planet Ensemble · Nigl 22.8. 700 1.000 49 Gerhaher & Friends (LR) 25.8. 750 1.000
Order-No CANTO LIRICO (CL) Dates Print run Price in € 50 Christina Pluhar · L’Arpeggiata 6.8. 750 1.000 51 Sonya Yoncheva & Donizetti Opera Ensemble 13.8. 750 1.000 52 Joyce DiDonato · il pomo d’oro 26.8. 750 1.000 53 Juan Diego Flórez · Sinfonía por el Perú 29.8. 1.000 1.000
Order-No. LIED RECITALS (LR) Dates Print run Price in € 54 Matthias Goerne · Markus Hinterhäuser 2.8. 750 1.000 55 Asmik Grigorian · Markus Hinterhäuser 9.8. 750 1.000 56 Benjamin Bernheim · Carrie-Ann Matheson 15.8. 750 1.000 57 Gerald Finley · Julius Drake 16.8. 400 500 49 Christian Gerhaher & Friends (CC) 25.8. 750 1.000 Order-No. RECITALS (R) Dates Print run Price in € 58 Igor Levit 31.7. 1.000 1.000 59 Renaud Capuçon · Martha Argerich 3.8. 750 1.000 60 Grigory Sokolov 5.8. 1.000 1.000 61 Arcadi Volodos 10.8. 750 1.000 39 András Schiff (TwB 3) 11.8. 400 500 62 Evgeny Kissin 14.8. 1.000 1.000 63 Maurizio Pollini 16.8. 750 1.000 42 Daniil Trifonov (TwB 6) 23.8. 1.000 1.000 64 Mitsuko Uchida 27.8. 750 1.000 65 Anne-Sophie Mutter · Lambert Orkis 28.8. 1.000 1.200
Order-No. CHURCH CONCERTS Dates Print run Price in € 66 Dies irae — Kopatchinskaja 28.7. 300 500 67 c-Moll-Messe — Pygmalion Choir & Orchestra Pichon 29./30.7. 500 600
Order-No. MOZART MATINEES · MOZARTEUM ORCHESTRA SALZBURG Dates Print run Price in € 23 Riccardo Minasi (Os) 24./25.7. 800 1.000 68 Antonello Manacorda 31.7./1.8. 800 1.000 69 Ivor Bolton 7./8.8. 800 1.000 70 Andrew Manze 14./15.8. 800 1.000 71 Jörg Widmann 21./22.8. 800 1.000
Order-No. CAMERATA SALZBURG Dates Print run Price in € 72 Camerata 1 & 2 · Gardiner 19./21.8. 750 1.000
Order-No. YOUNG CONDUCTORS AWARD · YOUNG SINGERS PROJECT Dates Print run Price in € 73 Young Conductors Award · Award Concert Weekend 7. / 8. / 9.8. 1.200 1.250 74 Young Singers Project · Abschlusskonzert · Mozarteumorchester Salzburg · Kelly 28.8. 400 500
75 Combination offer all Programme Books Concert (60) 49.250 61.100
COMBINATION OFFERS 2021 Adverts can be booked individually in each of our programmes. By booking our combination offers, you benefit from a rebate up to 60 %.
Order-No. COMBINATION OFFERS SALZBURG WHITSUN FESTIVAL 2020 Number of programmes Print run Price in € XI All Programme Books Whitsun 6 5.700 5.500
Order-No. COMBINATION OFFERS SALZBURG FESTIVAL 2020 Number of programmes Print run Price in € 9 All Programme Books Summer Opera 8 26.700 18.000 14 All Programme Books Summer Drama 4 16.200 10.000 75 All Programme Books Summer Concert 60 49.250 26.000 76 All Programme Books Summer Opera + Drama + Concert 72 92.150 38.000 77 All Programme Books Summer Opera + Drama 12 42.900 24.000 78 All Programme Books Summer Opera + Concert 68 75.950 35.000
Salzburg Festival Journals as Supplements in 2021 Should you be interested in a presence in the various supplements of the Salzburg Festival, kindly contact Ms. Zehetner for an individual offer; please call T +43-662-8045-241 or email [email protected].
Display Cases in the passages leading from the Festspielhäuser to the Altstadtgarage There are two passages leading directly from Salzburg’s parking garage Altstadtgarage B to the Großes Festspielhaus, the Haus für Mozart and Felsenreitschule. These passages feature display cases available for advertising year-round.
DISPLAY CASES IN THE PASSAGES BETWEEN THE FESTSPIELHÄUSER AND THE ALTSTADTGARAGE Order-No. Size Date Display Case Price in € I Small Display Case (width x height) 55 cm x 56 cm Anytime, year-round 1 1.100 II Large Display Case (width x height) 112 cm × 56 cm Anytime, year-round 1 2.000
The prices listed are exclusive of 10 % VAT and 5 % Advertising Tax. For all publications, an additional 30 % will be added to the standard price for bookings of the inside front cover! When booking advertisements, the Salzburg Festival must observe certain exclusivities; we are happy to discuss potential situations of competition with you personally.
TwB: Time with BACH · Os: Ouverture spirituelle CONTACT Salzburg Festival Karin Zehetner · Marketing Hofstallgasse 1 5020 Salzburg · Austria T +43-662-8045-241 [email protected] www.salzburgfestival.at /mediadata
The General Terms and Conditions as well as the Data Protection Regulations of the Salzburg Festival apply. These can be found online at www.salzburgerfestspiele.at /en /terms-conditions and www.salzburgerfestspiele.at /en /privacy-policy, or by visiting the Salzburg Festival Ticket Office.
Print Data
Printing Offset-Druck, 4-farbig Paper Salzer Touch, Vol. 1.2. Submit to MEDIA DESIGN: RIZNER.AT · z. Hd. Herrn Thomas Rizner Stabauergasse 5 · 5020 Salzburg · Austria 1928 Hugo von Hofmannsthal Jedermann . Alexander Moissi, Dagny Servaes, Armand Zäpfel © Archiv der Salzburger Festspiele/Foto Ellinger T +43-662-87 46 74-72 · [email protected] · www.rizner.at Data transmission via E-Mail: bis 20 MB Please make sure to send a colour proof! Upload / Please send information via e-mail to [email protected] Download If you need help designing your advertisement, please contact Mr. Rizner for technical information. Layout and typesetting services will be billed separately.
MEDIA OWNER Salzburger Festspielfonds Hofstallgasse 1 5020 Salzburg · Austria Current as of: 30 March 2021 Subject to change