26-28 April 2017 Pepsi Center, World Trade Center Mexico City
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Organised by: THE LEADING EDUCATION EXHIBITION AND CONFERENCE IN THE AMERICAS REPRESENTING THE FULL SPHERE OF EDUCATIONAL SUPPLIES AND INSTITUTIONS We Education 26-28 APRIL 2017 PEPSI CENTER, WORLD TRADE CENTER MEXICO CITY WWW.GESSMEXICO.COM Supported by: GESS MEXICO – OPENING THE DOOR FOR YOUR OPPORTUNITY TO MEET WITH YOUR BUSINESS TO THE EDUCATION THE FULL RANGE OF EDUCATIONAL MARKET IN MEXICO ESTABLISHMENTS Now entering its 3rd year, GESS Mexico is the only business to business education exhibition NURSERY / PRE-SCHOOL / and conference representing the full sphere of KINDERGARTEN / EARLY YEARS SPECIAL NEEDS educational suppliers and institutions. The 2016 SCHOOL UNIVERSITY CONSULTANCY edition saw an 8% rise in visitors from across the 2% education sector, as they came to see our high 14% 5% 8% 7% 8% 25% 5% 7% 6% 13% level conference and innovative products from leading suppliers. The event was co-hosted and in EDUCATION ZONE / PRIMARY SECONDARY VOCATIONAL COLLEGE SCHOOL MANAGEMENT SUPPLIER / DISTRIBUTOR GOVERNMENT BODY COMPANY/ OWNER partnership with the Virtual Educa Global Forum ACADEMY /COLLEGE E. Qinonez, and Christina Cardenas, General OF HIGHER EDUCATION of Education and Innovation, an initiative of the Coordinator of Mexico Aprende of the Ministry of American States and the inaugural ceremony was Public Education (SEP), as well as representatives attended by OAS Ambassador in Mexico, Anibal from ILCE and FIMPES. GESS Mexico is the perfect platform to present your products to this burgeoning education market. • The Mexican education system is one of the • 7 out of 10 children in Mexico receive kindergarten largest in Latin America with 34 million students education, this is 82% of 5 year olds • Education spending accounting for 22% of all • 2nd largest economy in Latin America with public spending 115,000 secondary schools, 60 technological, 400 public and 2,000 private universities 47% 53% A TARGETED AUDIENCE OF EDUCATIONAL PROFESSIONALS READY TO DO BUSINESS WITH YOU • More than 2,400 educational professionals • 100+ global brands exhibited, attended, from 19 countries-our largest representing 17 countries PUBLIC ESTABLISHMENTS PRIVATE ESTABLISHMENTS attendance yet • 69% of all visitors influenced or had final • Attendance from 29 states of Mexico purchasing power • 60+ local and international speakers • 80+ conference sessions HEAD OF IT / ICT NETWORK SCHOOL HEAD TEACHER / DEPARTMENT / TECHNICIAN GOVERNMENT ADVISOR / MANAGER/ PRINCIPAL YEAR / SUBJECT OR MANAGER TEACHER TRAINER DIRECTOR EDUCATION OFFICER BURSAR 10% 5% 7% 3% 5% 22% 13% 6% 10% 6% 5% 3% 2% 3% DEPUTY / PURCHASING/ TEACHER / LECTURER STUDENT TEACHER ADMINISTRATOR CONSULTANT SUPERVISOR ASSISTANT PROCUREMENT PRINCIPAL MANAGER WWW.GESSMEXICO.COM WWW.GESSMEXICO.COM GESS MEXICO – THE SOURCE FOR THE EXHIBITOR MARKETING SUPPORT – TO EDUCATION INDUSTRY MAXIMISE YOUR PRESENCE AT GESS MEXICO Over 60% of all visitors came to GESS Mexico to keep Partnerships with the right media and associations to Each year we provide free of charge marketing support to ensure our exhibitors get brand exposure to our visitor up to date with new products and innovation, and it ensure that key messages about the show reach the audience and maximise footfall to their stand. is essential that our marketing tone and branding right audience. Below is just a taster of some of those reflects this. With 86% of all visitors attending our free that we worked with: conference sessions, it was key to convey the breadth • British Council of the topics and content to this audience. Our targeted • British Embassy EXAMPLES OF MARKETING COLLATERAL and effective campaign was designed to do just that, to • Didacta International reach the right visitors that you want to see. Personalised Digital Invite in English and Spanish • Educación Futura Improved content and design of the GESS Mexico • Edutop VISITOR website resulted in 47,825 unique users, an increase • FIMPES "I became aware of new trends of 56% from 2016. • Fundación en Movimiento and services that could be useful • Global Education Magazine GESS Visitor Campaign Advert with a cohesive look SHAPING THE TRANSFORMANDO EL for me, as a teacher, but also • IBO International Baccalaureate FUTURO DE LA EDUCACIÓN worth sharing with the school and feel across all marketing collateral, the advert was FUTURE OF EDUCATION • ILCE SMC INTERNATIONAL TRAINING SMC INTERNATIONAL TRAINING as an institution." designed to ensure engagement from the education INVITES YOU TO ATTEND GESS MEXICO 2016 LO INVITA A GESS MEXICO 2016 • INEE COME AND SEE US ON STAND 431 VISÍTENOS EN EL STAND 431 Docente, Universidad de industry, emphasising our unique educational content 20-22 APRIL 2016 20-22 ABRIL 2016 • The International School Consultancy (ISC) WORLD TRADE CENTER, MEXICO CITY, PEPSI CENTER WORLD TRADE CENTER, CIUDAD DE MÉXICO, PEPSI CENTER Londres and relevance of the brand. GESS Mexico is a free to attend conference and exhibition for all teachers and GESS Mexico es una exposición y conferencia SIN COSTO para todos los maestros y educators who are looking to source the latest in educational supplies and solutions. educadores en busca de lo último en materiales y soluciones educativas. Durante 3 • Mextesol During the 3 days you will find the most innovative technologies and products from días encontrará innovaciones tecnológicas y productos de las empresas líderes de some of the biggest companies in the industry. The GESS Mexico conference will la industria. El programa de conferencias de GESS Mexico contará con más de 90 Direct Mail pieces were sent to our database of key offer over 90 sessions with 60+ leading international speakers delivering the latest sesiones y más de 60 ponentes nacionales e internacionales que hablarán de las • Portal Educativo in innovative, engaging and practical conference sessions. tendencias educativas y como ponerlas en práctica. educational professionals from both the public and • Revista de Educación y Cultura AZ Register now for FREE: www.gessmexico.com/registerme ¡Regístrese En Línea Sin Costo Ahora! www.gessmexico.com/registerme private sector. We keep our copy as lively and engaging • SEN Magazine GESS MEXICO IS FREE TO ATTEND FOR TRADE PROFESSIONALS ONLY GESS MEXICO ES SIN COSTO Y SOLO PARA PROFESIONALES DE LA EDUCACIÓN WEDNESDAY 20 APRIL 2016 11.00-18.00 MIÉRCOLES 20 DE ABRIL 11:00 – 18:00 as possible and our 2016 creative helped to reinforce THURSDAY 21 APRIL 2016 11.00-18.00 JUEVES 21 DE ABRIL 11:00 – 18:00 • UKTI FRIDAY 22 APRIL 2016 11.00-18.00 VIERNES 22 DE ABRIL 11:00 – 18:00 this around the concept of “Shaping the Future of • Unete WWW.GESSEDUCATION.COM WWW.GESSEDUCATION.COM Education”. This helped us to increase attendance • Virtual Educa from those educationalists with purchasing authority • Worlddidac Association by 14.58%. Direct Mail Pieces Targeted marketing pieces were sent out our entire database of educational professionals, featuring news articles and images sent in by our exhibitors to give visitors an insight as to what they could expect from GESS Mexico 2016. EXHIBITOR “This event is important because it is an opportunity for the teachers to see how technology can have an impact on what they want to do in the classroom. I believe that the teachers’ REGISTRO EN LÍNEA willingness and creativity are most important but technology can SIN COSTO: ABRIL 20-22, 2016 www.gessmexico.com WORLD TRADE CENTER, CIUDAD DE MÉXICO expand and support them. There are many interesting things PEPSI CENTER TRANSFORMANDO ABRIL 20-22, 2016 WORLD TRADE CENTER, CIUDAD DE MÉXICO EL FUTURO to see in this type of event and tomorrow the teachers will have PEPSI CENTER TRANSFORMANDO Líder mundial DE LA EDUCACIÓN a better understanding of how technology can be used in the EL FUTURO en Ferias y Congresos DE LA EDUCACIÓN para la Educación classroom.” Líder mundial en Ferias y Congresos para la Educación Asista al evento líder y reúnase con la comunidad Brian González, Global Director, Intel Education educativa nacional e internacional. REGISTRO EN LÍNEA SIN COSTO: www.gessmexico.com Media Partners: Media Apoyado por: Apoyado Viernes 22 de abril / 11:00 a 16:00 hrs. 16:00 a 11:00 / abril de 22 Viernes Jueves 21 de abril / 11:00 a 18:00 hrs. 18:00 a 11:00 / abril de 21 Jueves CONFERENCIAS: EXPOSICIÓN: Miércoles 20 de abril / 12:00 a 18:00 hrs. 18:00 a 12:00 / abril de 20 Miércoles hrs. 19:00 a 12:00 Horarios Organizado por: Organizado LA EXPOSICIÓN [email protected] [email protected] UN EVENTO SIN COSTO, GESS Mexico es el primer evento que presenta un Programa Tel: (+52-55) 1087-1650 Ext.1141 1087-1650 (+52-55) Tel: Tel: (+52-55) 1087-1650 Ext. 1114 Ext. 1087-1650 (+52-55) Tel: [email protected] DISEÑADO PARA Internacional de Conferencias en Latinoamérica y una Antonio de la Borbolla la de Antonio Liliana Ramos Liliana Tel: (+52-55) 1087-1650 Ext. 1109 Ext. 1087-1650 (+52-55) Tel: exposición que la gama más completa de empresas y EXPOSICIÓN: PROFESIONALES DE TODOS VISITANTE: CONFERENCIAS: LOS NIVELES EDUCATIVOS proveedores de soluciones educativas con lo último en tecnología y lo más nuevo en productos para el salón de clases. ENCUENTRE • Cursos de capacitación • Equipo para patio de juegos LO MÁS • Editores • Idiomas extranjeros INNOVADOR • Equipo audiovisual • Juguetes y juegos educativos EN: • Equipo de ciencias y laboratorio • Tecnología interactiva • Equipo de deportes • Recursos en línea y aprendizaje a distancia • Equipo de ingeniería GESS Mexico presentará a más de 100 expositores y marcas de 15 países. WWW.GESSMEXICO.COM