Organised by:

THE LEADING EDUCATION EXHIBITION AND CONFERENCE IN THE AMERICAS REPRESENTING THE FULL SPHERE OF EDUCATIONAL SUPPLIES AND INSTITUTIONS We

Education 26-28 APRIL 2017 PEPSI CENTER, WORLD TRADE CENTER CITY

WWW.GESSMEXICO.COM

Supported by: GESS MEXICO – OPENING THE DOOR FOR YOUR OPPORTUNITY TO MEET WITH YOUR BUSINESS TO THE EDUCATION THE FULL RANGE OF EDUCATIONAL MARKET IN MEXICO ESTABLISHMENTS

Now entering its 3rd year, GESS Mexico is the only business to business education exhibition NURSERY / PRE-SCHOOL / and conference representing the full sphere of KINDERGARTEN / EARLY YEARS SPECIAL NEEDS educational suppliers and institutions. The 2016 SCHOOL UNIVERSITY CONSULTANCY edition saw an 8% rise in visitors from across the 2% education sector, as they came to see our high 14% 5% 8% 7% 8% 25% 5% 7% 6% 13% level conference and innovative products from leading suppliers. The event was co-hosted and in EDUCATION ZONE / PRIMARY SECONDARY VOCATIONAL COLLEGE SCHOOL MANAGEMENT SUPPLIER / DISTRIBUTOR GOVERNMENT BODY COMPANY/ OWNER partnership with the Virtual Educa Global Forum ACADEMY /COLLEGE E. Qinonez, and Christina Cardenas, General OF HIGHER EDUCATION of Education and Innovation, an initiative of the Coordinator of Mexico Aprende of the Ministry of American States and the inaugural ceremony was Public Education (SEP), as well as representatives attended by OAS Ambassador in Mexico, Anibal from ILCE and FIMPES.

GESS Mexico is the perfect platform to present your products to this burgeoning education market. • The Mexican education system is one of the • 7 out of 10 children in Mexico receive kindergarten largest in Latin America with 34 million students education, this is 82% of 5 year olds • Education spending accounting for 22% of all • 2nd largest economy in Latin America with public spending 115,000 secondary schools, 60 technological, 400 public and 2,000 private universities 47% 53% A TARGETED AUDIENCE OF EDUCATIONAL PROFESSIONALS READY TO DO BUSINESS WITH YOU • More than 2,400 educational professionals • 100+ global brands exhibited, attended, from 19 countries-our largest representing 17 countries PUBLIC ESTABLISHMENTS PRIVATE ESTABLISHMENTS attendance yet • 69% of all visitors influenced or had final • Attendance from 29 states of Mexico purchasing power • 60+ local and international speakers • 80+ conference sessions

HEAD OF IT / ICT NETWORK SCHOOL HEAD TEACHER / DEPARTMENT / TECHNICIAN GOVERNMENT ADVISOR / MANAGER/ PRINCIPAL YEAR / SUBJECT OR MANAGER TEACHER TRAINER DIRECTOR EDUCATION OFFICER BURSAR

10% 5% 7% 3% 5% 22% 13% 6% 10% 6% 5% 3% 2% 3%

DEPUTY / PURCHASING/ TEACHER / LECTURER STUDENT TEACHER ADMINISTRATOR CONSULTANT SUPERVISOR ASSISTANT PROCUREMENT PRINCIPAL MANAGER

WWW.GESSMEXICO.COM WWW.GESSMEXICO.COM GESS MEXICO – THE SOURCE FOR THE EXHIBITOR MARKETING SUPPORT – TO EDUCATION INDUSTRY MAXIMISE YOUR PRESENCE AT GESS MEXICO Over 60% of all visitors came to GESS Mexico to keep Partnerships with the right media and associations to Each year we provide free of charge marketing support to ensure our exhibitors get brand exposure to our visitor up to date with new products and innovation, and it ensure that key messages about the show reach the audience and maximise footfall to their stand. is essential that our marketing tone and branding right audience. Below is just a taster of some of those reflects this. With 86% of all visitors attending our free that we worked with: conference sessions, it was key to convey the breadth • British Council of the topics and content to this audience. Our targeted • British Embassy EXAMPLES OF MARKETING COLLATERAL and effective campaign was designed to do just that, to • Didacta International reach the right visitors that you want to see. Personalised Digital Invite in English and Spanish • Educación Futura Improved content and design of the GESS Mexico • Edutop VISITOR website resulted in 47,825 unique users, an increase • FIMPES "I became aware of new trends of 56% from 2016. • Fundación en Movimiento and services that could be useful • Global Education Magazine GESS Visitor Campaign Advert with a cohesive look SHAPING THE TRANSFORMANDO EL for me, as a teacher, but also • IBO International Baccalaureate FUTURO DE LA EDUCACIÓN worth sharing with the school and feel across all marketing collateral, the advert was FUTURE OF EDUCATION • ILCE SMC INTERNATIONAL TRAINING SMC INTERNATIONAL TRAINING as an institution." designed to ensure engagement from the education INVITES YOU TO ATTEND GESS MEXICO 2016 LO INVITA A GESS MEXICO 2016 • INEE COME AND SEE US ON STAND 431 VISÍTENOS EN EL STAND 431 Docente, Universidad de industry, emphasising our unique educational content 20-22 APRIL 2016 20-22 ABRIL 2016 • The International School Consultancy (ISC) WORLD TRADE CENTER, , PEPSI CENTER WORLD TRADE CENTER, CIUDAD DE MÉXICO, PEPSI CENTER Londres and relevance of the brand. GESS Mexico is a free to attend conference and exhibition for all teachers and GESS Mexico es una exposición y conferencia SIN COSTO para todos los maestros y educators who are looking to source the latest in educational supplies and solutions. educadores en busca de lo último en materiales y soluciones educativas. Durante 3 • Mextesol During the 3 days you will find the most innovative technologies and products from días encontrará innovaciones tecnológicas y productos de las empresas líderes de some of the biggest companies in the industry. The GESS Mexico conference will la industria. El programa de conferencias de GESS Mexico contará con más de 90 Direct Mail pieces were sent to our database of key offer over 90 sessions with 60+ leading international speakers delivering the latest sesiones y más de 60 ponentes nacionales e internacionales que hablarán de las • Portal Educativo in innovative, engaging and practical conference sessions. tendencias educativas y como ponerlas en práctica. educational professionals from both the public and • Revista de Educación y Cultura AZ Register now for FREE: www.gessmexico.com/registerme ¡Regístrese En Línea Sin Costo Ahora! www.gessmexico.com/registerme private sector. We keep our copy as lively and engaging • SEN Magazine GESS MEXICO IS FREE TO ATTEND FOR TRADE PROFESSIONALS ONLY GESS MEXICO ES SIN COSTO Y SOLO PARA PROFESIONALES DE LA EDUCACIÓN WEDNESDAY 20 APRIL 2016 11.00-18.00 MIÉRCOLES 20 DE ABRIL 11:00 – 18:00 as possible and our 2016 creative helped to reinforce THURSDAY 21 APRIL 2016 11.00-18.00 JUEVES 21 DE ABRIL 11:00 – 18:00 • UKTI FRIDAY 22 APRIL 2016 11.00-18.00 VIERNES 22 DE ABRIL 11:00 – 18:00 this around the concept of “Shaping the Future of • Unete WWW.GESSEDUCATION.COM WWW.GESSEDUCATION.COM Education”. This helped us to increase attendance • Virtual Educa from those educationalists with purchasing authority • Worlddidac Association by 14.58%. Direct Mail Pieces Targeted marketing pieces were sent out our entire database of educational professionals, featuring news articles and images sent in by our exhibitors to give visitors an insight as to what they could expect from GESS Mexico 2016. EXHIBITOR “This event is important because it is an opportunity for the teachers to see how technology can have an impact on what

they want to do in the classroom. I believe that the teachers’ REGISTRO EN LÍNEA willingness and creativity are most important but technology can SIN COSTO: ABRIL 20-22, 2016 www.gessmexico.com WORLD TRADE CENTER, CIUDAD DE MÉXICO expand and support them. There are many interesting things PEPSI CENTER TRANSFORMANDO ABRIL 20-22, 2016 WORLD TRADE CENTER, CIUDAD DE MÉXICO EL FUTURO to see in this type of event and tomorrow the teachers will have PEPSI CENTER TRANSFORMANDO Líder mundial DE LA EDUCACIÓN a better understanding of how technology can be used in the EL FUTURO en Ferias y Congresos DE LA EDUCACIÓN para la Educación classroom.” Líder mundial en Ferias y Congresos para la Educación Asista al evento líder y reúnase con la comunidad Brian González, Global Director, Intel Education educativa nacional e internacional. REGISTRO EN LÍNEA SIN COSTO:

www.gessmexico.com

Media Partners: Media

Apoyado por: Apoyado

Viernes 22 de abril / 11:00 a 16:00 hrs. 16:00 a 11:00 / abril de 22 Viernes

Jueves 21 de abril / 11:00 a 18:00 hrs. 18:00 a 11:00 / abril de 21 Jueves

CONFERENCIAS: EXPOSICIÓN: Miércoles 20 de abril / 12:00 a 18:00 hrs. 18:00 a 12:00 / abril de 20 Miércoles hrs. 19:00 a 12:00 Horarios

Organizado por: Organizado LA EXPOSICIÓN

[email protected]

[email protected] UN EVENTO SIN COSTO, GESS Mexico es el primer evento que presenta un Programa Tel: (+52-55) 1087-1650 Ext.1141 1087-1650 (+52-55) Tel:

Tel: (+52-55) 1087-1650 Ext. 1114 Ext. 1087-1650 (+52-55) Tel:

[email protected] DISEÑADO PARA Internacional de Conferencias en Latinoamérica y una

Antonio de la Borbolla la de Antonio

Liliana Ramos Liliana

Tel: (+52-55) 1087-1650 Ext. 1109 Ext. 1087-1650 (+52-55) Tel: exposición que la gama más completa de empresas y EXPOSICIÓN: PROFESIONALES DE TODOS VISITANTE:

CONFERENCIAS: LOS NIVELES EDUCATIVOS proveedores de soluciones educativas con lo último en tecnología y lo más nuevo en productos para el salón de clases.

ENCUENTRE • Cursos de capacitación • Equipo para patio de juegos LO MÁS • Editores • Idiomas extranjeros INNOVADOR • Equipo audiovisual • Juguetes y juegos educativos EN: • Equipo de ciencias y laboratorio • Tecnología interactiva • Equipo de deportes • Recursos en línea y aprendizaje a distancia • Equipo de ingeniería

GESS Mexico presentará a más de 100 expositores y marcas de 15 países.

WWW.GESSMEXICO.COM WWW.GESSMEXICO.COM SOCIAL AND DIGITAL CAMPAIGNS – A PASSION FOR EDUCATION – A WORLD CREATING A BUZZ AND SPREADING CLASS EVENT FOR THE EDUCATION THE WORD ABOUT GESS MEXICO INDUSTRY Regular posts of Facebook, Twitter and Linkedin including key hashtags for the event and creation of infographics on Facebook to really engage with our education audience in both English and Spanish. 80.22% of visitors rated GESS Mexico as good 76.9% of exhibitors would recommend GESS to excellent for sourcing new suppliers Mexico to another company

2,581 592 1,239,462 54,686 LIKES MORE LIKES GAINED FROM PEOPLE REACHED POST ENGAGEMENT 22 MARCH TO 22 APRIL 87.36 % rated GESS Mexico as good to 77% of exhibitors were successful in establishing excellent for finding new products contacts for future sales or marketing

527 122 44,807 90.74% of all visitors are likely to visit GESS 90% of visitors said the quality of the conference FOLLOWERS NEW FOLLOWERS IN THE IMPRESSIONS Mexico again in 2017 and 93.83% would recommend sessions were good to excellent 28 DAYS PRIOR TO SHOW GESS to their colleagues

DIGITAL CAMPAIGN Our digital marketing campaign was designed to target key educational professionals across the Americas, using DON’T JUST TAKE OUR WORD FOR IT… both Google remarketing and Facebook advertising all in dual language. We gained more than 49,000 clicks to site and 2.4 million impressions. EXHIBITOR “The event was very well organized with very good of technology dissemination events aimed at academics. In attendance, the people who came were very interested in this respect, GESS is very important because it reaches a JUST A SELECTION OF THE CORE VISITORS TO GESS the product. We always take these events into account in larger number of teachers.” MEXICO YOU JUST WON’T SEE AT ANY OTHER EVENT our annual schedules”. Gerardo González, Founding Partner, SkillTech José Luis García Macías, Marketing Manager, Cognos on line “The annual exhibition GESS Mexico is a meeting of the COLEGIO LOS SAUCES FUNDACION EN MOVIMIENTO, A.C. LA SALLE “We loved it! All the people who came were very leading experts in education of Latin American. The event ACADEMICA TELMEX FUNDACION MIER Y PESADO I.A.P. LICEO FRANCO MEXICANO is an excellent platform to establish new relationships AMERICAN SCHOOL FOUNDATION COLEGIO MONTEVERDE FUNDACION TELEVISA LICEO HOLANDES interested, people with purchasing power. We have quite a aprende.mx COLEGIO PETERSON GOBIERNO DE PUERTO RICO MEXICANOS PRIMERO few very interesting projects that have come from here and and to meet those involved in education in our region. BRITISH COUNCIL COLEGIO SIMON BOLIVAR GOBIERNO MUNICIPAL DE BAHIA DE BANDERAS, NAYARIT MODERN AMERICAN SCHOOL we’re going to follow them up.” Institutions taking part in GESS Mexico will get a better CAMBRIDGE ENGLISH LANGUAGE ASSESSMENT COLEGIO SUIZO DE MEXICO A.C. GOETHE INSTITUT OLINCA perspective of the implications of educational work at COLEGIO ALEJANDRO GRAHAM BELL COLEGIO THOMAS JEFFERSON S.C. PETERSON SCHOOL Pablo Fonseca, Lakeshore Distributor CENTRO DE CAPACITACION TELEVISIVA GRUPO EDUCATIVO KENT PREPARATORIA EFREN REBOLLEDO different levels and at the same time, will find useful tools CENTRO EDUCACIONAL ALBERT EINSTEIN, S.C. CONALEP GRUPO ESCOLAR SIMÒN BOLÌVAR SECUNDARIA 13 addressed to achieve their final goal. Educate and make CENTRO ESCOLAR LANCASTER CUMBRES BOSQUES PRESCHOOL ILCE SECRETARIA DE EDUCACION PUBLICA “GESS is a mechanism to inform the teachers and the better people" CENTRO PEDAGOGICO MONTE ALBAN DGDC, UNAM INEE SNTE academic area about what is available with regard to the CHURCHILL SCHOOL Instituto Miguel Angel SINADEP state of the art of technology. In Mexico we have a shortage Dra. Sonia Bacha Baz, Directora del Sistema de Acreditación, CIDE EDUC.AR MINISTERIO DE EDUCACION - INSTITUTO CULTURAL MEXICANO JAPONES TEACHERS LATIN AMERICA FIMPES COLEGIO ALEMAN ALEXANDER VON HUMBOLDT ESC. PREPARATORIA OFICIAL NUM. 56 INSTITUTO CUMBRES BOSQUES TECNOLOGICO DE ESTUDIOS SUPERIORES DE ECATEPEC of this type of event. I can count on one hand the number COLEGIO ALFREDO NOBEL ESC. PRIM. ADOLFO LOPEZ MATEOS INSTITUTO DE CIENCIAS MOROLEON TELESECUNDARIAS ESTADO DE MEXICO COLEGIO ANAHUAC ESC. PRIM. GRAL. EMILIANO ZAPATA INSTITUTO DE PSICOLOGIA DE LA ALIMENTACION THE AMERICAN SCHOOL FOUNDATION COLEGIO ANAHUAC VILLAHERMOSA ESC. PRIM. VICENTE GUERRERO INSTITUTO EDUCATIVO OLINCA THE CHURCHILL SCHOOL AND COLLEGE COLEGIO ANGLO AMERICANO LOMAS ESC. PRIMARIA ALBERT EINSTEIN INSTITUTO GUADALUPE INSURGENTES U.A.M. COLEGIO ANGLO ESPAÑOL DURANGO, A. C. ESC. SEC. DNA. NO. 28 DR. MANUEL BARRANCO INSTITUTO HIGHLANDS PEDREGAL UNETE COLEGIO BILINGUE GESTALT A.C. ESC. SIMON BOLIVAR INSTITUTO POLITECNICO NACIONAL U.N.U.M. VISITOR COLEGIO BOSQUE REAL ESCUELA BERTA VON GLUMER INSTITUTO ROMERA UNIVERSIDAD IBEROAMERICANA "GESS Mexico 2016 is the place for refreshing your “Mexico must be at the forefront of teaching technology COLEGIO CAROL BAUR ESCUELA DE ENFERMERIA CHOLULA A.C INSTITUTO ROSEDAL LOMAS UNIVERSIDAD AUTONOMA METROPOLITANA teaching and upgrading your resources." and GESS is the event that is leading the way.” COLEGIO ESCUELA DE ENFERMERIA HELEN KELLER INSTITUTO SAN ANGEL DEL SUR UNIVERSIDAD DEL CLAUSTRO DE SOR JUANA COLEGIO DAVID WEIKART ESCUELA JOHN F KENNEDY INSTITUTO SIMON BOLIVAR UNIDAD EDUCATIVA ERNESTO PERALTA Q. A.C. English Teacher, Dominio Bilingue Director Licenciatura En Diseno, Universidad Tecnologica COLEGIO CHRISTA CORRIGAN ESCUELA MEXICANA AMERICANA INSTITUTO TECNOLOGICO SUPERIOR DE LA SIERRA NEGRA UNIVERSIDAD IBEROAMERICANA Americana COLEGIO DE MEXICO ESCUELA NO RMAL DE TEOTIHUACAN INSTITUTO TEPEYAC XCARET UNIVERSIDAD INCARNATE WORD BAJIO COLEGIO DEL VALLE DE MEXICO ESCUELA NORMAL SUPERIOR DE MEXICO IPADE UNIVERSIDAD INSURGENTES “It was a good experience to learn about the latest COLEGIO EL TESORO DEL SABER ESCUELA NORMAL SUPERIOR PUBLICA DEL ESTADO DE HIDA INSTITUTO POLITECNICO NACIONAL UNIVERSIDAD LA SALLE suitable technologies in education. GESS opens the door to “A place to expand your vision towards a more COLEGIO FRANCO INGLES ESCUELA SECUNDARIA GENERAL NO 2 Intsituto Tecnico y Cultural UNIVERSIDAD LA SALLE COLEGIO HEBREO MAGUEN DAVID ESCUELA TOMAS ALVA EDISON JARDIN DE NIÑOS CANDY UNIVERSIDAD MOTOLINIA DE PEDREGAL the use of such technologies.” comprehensive, innovative and high-quality school!” COLEGIO HEBREO MONTE SINAI JARDIN DE NIÑOS MATILDE GOMEZ UNIVERSIDAD NACIONAL AUTONOMA DE MEXICO Coordinador De Ingles, Colegio Sara Alarcon Directivo, Colegio Weikart COLEGIO KEPPLER FACULTAD DE ODONTOLOGIA JARDIN DE NIÑOS RUDYARD KIPLING UNIVERSIDAD PANAMERICANA COLEGIO KENT CONDESA FAIRMONT PRIVATE SCHOOL JARDIN DE NIÑOS YING YING UNIVERSIDAD SIMON BOLIVAR COLEGIO LONDONDERRY FIMPES KURUWI PRIMARIA UNIVERSIDAD DEL VALLE DE MÉXICO

WWW.GESSMEXICO.COM WWW.GESSMEXICO.COM GESS EVENTS

Turkey | Istanbul

UAE | Dubai Mexico | Mexico City

Indonesia | Jakarta

BE PART OF SOMETHING EXTRAORDINARY Taking a stand at GESS Mexico is crucial to your growth in the Americas. Contact us now to reserve your place at this exciting event and take advantage of what will be your most powerful sales platform of 2017.

FOR MORE DETAILS CONTACT: LONDON MEXICO Jonnie Wicks Event Manager Claudia Valdés Event Manager

Tel: +44 (0)20 8846 2920 Tel: +52 (55) 1087-1650 ext. 1144 Mobile: +44 (0)788 466 4938 Email: [email protected] Email: [email protected]

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