Economic Development Item G1-1 for June 24

Gl-l-l Report U BRAMPTON Economic Development Committee brompton.co FlOWef City Committee of the Council of The Corporation of the City of Brampton

Date: June 1, 2015 Economic Development Committee Date: June 2-f ,2oi5 File: CE.x

Subject: City of Brampton Economic Development Plan 2015-2018

Contact: Nancy Johnston, Manager, Business Development and Marketing, 905.874.3375

Overview:

• On January 21, 2015, the Economic Development Committee approved: 7 strategic economic development themes/priorities for 2015-2018 to guide Economic Development and Tourism in their planning and budgeting process from 2015 to 2018; and, that a report be prepared that includes intended outcomes, actions and key performance measures for each of the affirmed strategic economic development themes/priorities.

• The Economic Development and Tourism Office undertook four opportunities to gather feedback from Economic Development staff, the business community, the Brampton Board of Trade, as well as an on-line survey, resulting in feedback from a total of 86 key staff and business community stakeholders.

• From this information gathered, the City of Brampton Economic Development Plan 2015-2018 was developed in order to align with the City's strategic economic development themes/priorities with prevailing economic conditions, emerging economic development trends, opportunities and Council priorities for the next four years.

Recommendations:

1. That the report from Nancy Johnston, Manager, Business Development and Marketing, Economic Development and Tourism, dated June 1, 2015, to the Economic Development Committee Meeting of June 24, 2015, re: City of Brampton Economic Development Plan 2015-2018, be received; and

2. That the City of Brampton Economic Development Plan 2015-2018 be approved, and further that staff annually (or more frequently as requested) update the Economic Development Committee on the progress of this plan. G'-l-l

Background:

In October 2014, a newly formed Council was elected representing the Cityof Brampton. Under this new Council, an Economic Development Committee was established consisting of the Mayor (ex officio) and Council as members.

On January 21, 2015, the Economic Development Committee recommended the following to Council for approval:

1. That the Economic Development Committee affirm the following strategic economic development themes/priorities, as presented by the Chair and Vice- Chair of Economic Development Committee at the Economic Development Committee meeting of January 21, 2015:

a) Downtown and Queen Street Corridor Business Growth Initiatives, b) Business Engagement (BR&E) - Grow Businesses from Within (Economic Gardening), c) Support Advocacy for Infrastructure Expansion (Economic Research & Policy), d) Innovation and Entrepreneurship, e) International and Domestic Business Investment/Attraction, f) Business Climate and City Image, g) Festivals and Special Events; and,

2. That these strategic economic development themes/priorities guide the City of Brampton Economic Development and Tourism Division, the Office of the Central Area and the Festivals and Special Events Office in their respective service planning, budgeting and activity-based performance planning process from 2015 to 2018; and,

3. That staff be requested to prepare a report in the first quarter of 2015, that includes intended outcomes, actions and key performance measures for each of the affirmed strategic economic development themes/priorities; and in the preparation of this report that the Chair and the Vice-Chair of Economic Development Committee, and staff, inform and consult with key stakeholders; and,

4. That the Economic Development Committee request staff to include in this report a recommended method for Council to annually evaluate and align the City's strategic economic development themes/priorities with prevailing economic conditions, emerging economic development trends, opportunities and Council priorities. G-l-l-2)

Current Situation:

As a result of these recommendations from the Economic Development Committee, direction was given to Economic Development staff to develop a 'Brampton Economic Development Plan 2015-2018' to align with the City's strategic economic development themes and priorities.

Four opportunities were developed to provide input into the Economic Development Plan.

• On February 17, 2015, the Economic Development staff engaged in a full morning of focus group discussion to address key business questions on strategies and actions to drive each of the seven themes set out by the Economic Development Committee. Fourteen staff attended, along with Councillor Bowman and Councillor Whillans. • The next step was to engage the business community. On March 2, 2015, a community stakeholder, half-day focus group session was held with 47 key stakeholders from the business, Industrial Commercial Investment realtors/brokers, and local organizations. • In order to obtain feedback from members of the Brampton Board of Trade, Councillor Bowman made a presentation, at a special meeting on March 10, 2015, on the Economic Development Priorities. At this meeting, Councillor Bowman requested feedback from the 30 people that attended. • The last opportunity for input was an on-line survey for anyone that was not able to attend the meetings. There were 9 surveys completed. After all of these focus groups were completed, the information from all the participants was collated, refined and developed into the City of Brampton Economic Development Plan 2015-2018.

Corporate Implications:

Financial Implications: There are no budget implications for 2015. Budgets for 2016-2018 will need to be assessed and submitted annually to Budget Committee and Council as part of the Economic Development and Tourism 3-year budget plan.

Strategic Plan:

This report aligns with the strategic planning framework by:

• Economic Development (Thriving) - Strengthen Brampton's outstanding quality of life by encouraging economic growth, innovation and entrepreneurship that enhances the City's brand and residents' lifestyles. • Growth Management (Growing) - Manage the benefits of growth to build a preeminent city with vibrant and connected communities. Efforts to reinforce Brampton's Downtown and Central Area as the heart of the city will be prioritized 3 &M-4

to position it as the premier location for business, shopping, living, entertainment and cultural activities. • Aligning key plans on a multi-year basis; and • Continuing financial stability.

Conclusion: The City of Brampton Economic Development Plan 2015-2018 will be the roadmap for the Economic Development and Tourism Office and the Economic Development Committee over the next 4 years. The strategic tactics that were gathered and defined will be integrated, by staff into theirworkplans and budgets.

NariSy Johnston SohalTSaeed Manager, Business Development and Director, Economic Development and Marketing Tourism

Appendices: 1. City of Brampton Economic Development Plan 2015-2018

Report authored by: Nancy Johnston

Approval for Submission: fNDate , Chair, SMT at Department Chief Chief Administrative Officer ^ mm* (S-H-5

CITY OF BRAMPTON ECONOMIC DEVELOPMENT PLAN 2015-2018

TheCity of Brampton Economic Development Plan maps out the direction that the Economic Development and Tourism Office wilt be undertaking from 2015 to 2018. G-w-fc

TABLE OF CONTENTS

MESSAGE FROM THE MAYOR; MESSAGE FROM THE CHAIRMAN, ECONOMIC DEVELOPMENT COMMITTEE 2

CURRENT SITUATION 4

ECONOMIC DEVELOPMENT OVERVIEW 7

Mission Statement 7 Economic Development and Tourism Office 7 Strategic Planning Framework - Alignment 7 Key Intended Outcomes and Indicators 7

RESULTS FROM FOCUS GROUPS 9 Goal 1: Business engagement 9 Goal 2: Entrepreneurship 9 Goal 3: Creative economy lu Goal 4: International business investment attraction 10 Goal 5: Domestic business investment attraction 11 Goal 6: Positive business climate H Goal 7: Corporate advocacy for infrastructure H Goal 8: Economic growth of Central Area 11 Goal 9: Tourism and Film H

ANNUAL BUSINESS PLANNING PROCESS 12 APPENDICES 13 Appendix 1: Economic Development Committee Priorities Term ofCouncil 2014-2018 For Discussion and Consideration 13 Appendix 2: Economic Development and Tourism Office Services 15 Appendix 3: Economic Development Goals, Objectives and Required Actions (2015-2018) 17 &I-I-1

MESSAGE FROM THE MAYOR OF BRAMPTON Together, we are embarking on a new era in Brampton. We are building on successes from the past and a renewed commitment to theeffort and investment needed to build a successful and sustainable economic engine. Brampton is poised to be a hub ofemployment fostering specialty business clusters such asLife Sciences and Technology sectors. Representing the leading edge in integrated health care delivery, the new Peel Memorial Centre for Integrated Health and Wellness broke ground in 2014 with phase 1expected to be completed in 2017. Together with significant investment at the new ErinoakKids Centre for Treatment and Development and our existing health care infrastructure, we are creating a concentration ofmedical professionals in Brampton, with state-of the-art facilities supporting careers and our whole community. Investment in many sectors continued in 2014, with Carttera Management starting a new LEED Gold certified distribution centre,and BMW, Mercedes andVolkswagen all beginning construction in Brampton's newest auto mall. Sheridan College's Davis Campus launched the Davis Applied Engineering Centre and a new ABB Robotics Centre, introducing newtechnology ideas and opportunitiesto Brampton. These exciting investments represent over $700 million invested in Brampton and there is more to come. Brampton is clearly a city worth investing in, and 2015 offers opportunities for further growth as we focus on management with transparency, partnerships with business and other levels of government, and key sectors with the promise to help propel Brampton to the next level of development. In the coming years transportation will be atop priority for Brampton given that the province is also committed todealing with gridlock in the Greater Toronto Hamilton Area. Brampton understands the importance of being able to move our talent around and we understand the importance of moving goods. Most importantly Brampton's future will be powered by our diversity. Adiverse and dynamic business community defines who we are and will also provide acontinuous source of innovation, creativity and growth. Success in 2015 will be facilitated by our ongoing partnerships. By working together, we can unlock the full potential of this great community. ^-^a

Linda Jeffrey Mayor of Brampton &1-1-8

MESSAGE FROM CHAIRMAN OF ECONOMIC DEVELOPMENT COMMITTEE

Brampton is built on innovation and partnerships.

Great ideas become reality through connections between thinkers and doers, people sharing a passion for excellence in business, infrastructure and in creativity.

Key developments in recent years have continued that tradition, and we are looking ahead to 2015 and beyond as decisive years to bring Brampton to the next level.

We are building new partnerships withother levels ofgovernment to facilitate the development of new transportation and education infrastructure. We are reaching out to Brampton businesses in a spirit of collaboration, looking to strengthen existing connectionsand build new ones to worktogether to grow our economy. The diversity of our business community andworkforce pushes usout globally to connect with and attract investment in key sectors. We are innovating in the creative economy space, developing new places and connections to strengthen 21st century skills and opportunities.

We need innovators and partners to continue our growth. We're ready to do business in Brampton.

CityCouncillor Jeff Bowman Chair Economic Development Committee

CURRENT SITUATION

Brampton isa designated growthcentre within the Province of Ontario. Brampton isthe 9th largest city in Canada, the 4th largest city in Ontario and the 3rd largest city in the Greater Toronto Area.

Population and Employment Growth

With a population approaching 627,500 in 2016, itisexpected to reach 842,300 people by 2031 and currently has the 2nd highest growth rateamong Canada's 50largest cities. In keeping the pace, Brampton's2016 employment of 206,750will exceed 292,780 byyear 2031.

The City of Brampton contains one ofthe largest inventories ofvacant employment land in the GTA with approximately 10,750acres of which 2,840acres is deemed to be vacant.

Economic Growth and Diversity

Brampton hasa robust, diversified economy and ishometo morethan 8,600businesses. Seventy-two percentofthese are service-producing companies, and, 28percentare goods-producing.

Top 10 companies in Brampton by employment:

1) Rogers Communications 2) FCA Canada 3) Loblaw Companies Ltd. (HQ) 4) Canadian Tire Distribution Centre 5) Maple Lodge Farms (HQ) 6) Technicolor Canada Inc. 7) Coca- Cola Bottling Company 8) Waste Management of Canada 9) TJX Canada 10) Dynacare

Brampton's Growth Sectors include:

1) Advanced Manufacturing 2) Health and Life Sciences 3) Retail Administration and Logistics 4) Business Services 5) Information Communication Technology 6) Food and Beverage G-I-HO

Recent major private investments in Brampton:

Air Canada Global Operations Centre - $25 million Canadian Blood Services - $83 million Canon Canada Office Park - $42 million Churchill Business Park - $43 million Bramalea City Centre - $512 million

Refined Priorities

In November2014 a new council was elected representing the City of Brampton. Underthis new council, theyformed the Committee ofCouncil's Economic Development Committee with the Mayor and Council sitting as members. The Economic Development Committee determined that therewere six priorities that needed to be addressed overthe next 4-year term of council foreconomic development. (See Appendix 1 for details.

1) Downtown and Queen Street Corridor Economic Growth Initiatives 2) Business Engagement (BR&E)- Grow Businesses from Within (Economic Gardening) 3) Support Advocacy for Infrastructure Expansion 4) Innovation and Entrepreneurship 5) International and Domestic Business Investment (Attraction) 6) Business Climate and Image

Intended Outcomes

By completing these six priorities the city will achieve the following outcomes:

1) EconomicGrowth and Vitality 2) Business and employment growth i) Increased domestic and foreign investment ii) Generate wealth and prosperity (strengthen quality oflife) iii) Increase assessment/tax revenue 3) Positive Business Climateand Business Experiences 4) Positive Business Profile and City Image as an Investment Location 5) Monitor and Measure Economic Performance and Results 61-1-1/

Engagement with Business Leaders

Using these top priorities, the Economic Development Office was assignedto develop a 'Brampton Economic Development Plan 2015-2018'. The Economic Development Committee, Economic Development staff, the businesscommunity and the Brampton Board of Trade all provided input into the Plan. The following meetings were held:

• Economic Development Committee - January 21, 2015 • Economic Development and Tourism staff - February 17,2015 • Economic Development Business Community - March 2,2015 • Brampton Board of Trade - March 10, 2015 61-i-IL

ECONOMIC DEVELOPMENT OVERVIEW

Mission Statement Strengthen Brampton'soutstanding quality of life byencouraging economicgrowth, innovation and entrepreneurship that enhance the City's brand and residents' lifestyles.

Economic Development and Tourism Department Overview

Leveraging the collective resourcesand expertisewithin Economic Development and Tourism, the Business Development and Marketing Division promotes Brampton inorder to attract growth and investment. The division identifies target industries and supports keyeconomic sectors that meet Brampton's long term objectives forgenerating employment, ensuring alignment with land use plans and environmental sustainability. Economic Development and Tourism promotes the City through advertising, marketing and special eventsto increase Brampton's profile inthe industrial and commercial marketplace as a competitive location for investment. See Appendix 3 for detailson Economic Development and Tourism Office services.

Strategic Planning Framework - Alignment

Economic Development (Thriving) - Strengthen Brampton's outstanding quality of life by encouraging economic growth, innovation and entrepreneurship that enhances the City's brand and residents' lifestyles. Growth Management (Growing) - Manage the benefits ofgrowth to build a preeminent city with vibrant and connected communities. Efforts to reinforce Brampton's Downtown and Central Area as the heart ofthe city will be prioritized to position itasthe premier location for business, shopping, living, entertainment and cultural activities.

Key Intended Outcomes

1. Economic Growth and Vitality 2. Business and employment growth

a. Increased domestic and foreign investment b. Generate wealth and prosperity (strengthen qualityof life) c. Increase assessment/tax revenue

3. Positive Business Climate and Business Experiences 4. Positive Business Profile and City Image as an Investment Location 5. Monitor and Measure Economic Performance and Results Key Performance Indicators (KPIs) KPIs express the City's key intended outcomes in measurable terms. Department performance indicators support the Citywide intended outcomes. G-t-M^

City's overall economicgrowth, employmentand tourism numbers. New employers moving to Brampton. Number of residents living and working in Brampton. Increase in the non-residential tax base. Numberof people working in knowledge-based jobs. Foreign investment leads and prospects.

Citywide Key Intended Outcomes Supported by the Division:

• Support business attraction, retention and expansion. • Attract institutional, industrial and commercial development. • Support the start-up and growth of small business. • Support entrepreneurship thatfosters research, commercialization and innovation. • Continue to increase Brampton's domestic and international profile through strategic marketing and promotion and strategic partnerships. &I-M4

ECONOMIC DEVELOPMENT GOALS AND OBJECTIVES (2015-2018)

The Economic Development and Tourism Office requested feedback from the business community, the Brampton Board of Trade and Economic Development staff through focus groups and online surveys. The input received lead to the development of specific tactics addressed in the next eight goals.

GOAL 1: Business Engagement (BR&E) - Grow Business From Within (Economic Gardening) The majority ofnew jobs that willbe generated in the coming years willbe created by companies/businesses already operating in the Brampton businesscommunity. Understanding and assisting Brampton's existing owners with theirbusiness challenges isfundamentally important to ensuring that these they thriveand expand to theirfullest potential.

OBJECTIVE 1.1: To collect intelligence on the local business community in order to have a clear understanding of Brampton's business make up and their expansion needs.

OBJECTIVE 1.2: Engage the business community in economic development initiatives and networking opportunities and help provide external input to develop better collaboration.

OBJECTIVE 1.3: Market the city of Brampton to the business community, influencers and investors through a variety of opportunities.

OBJECTIVE 1.4: Increase business development, marketing and networking activities in the industrial-commercial-investment (ICI) real estate sector. ___^

GOAL 2: Create a culture of innovation to facilitate and support entrepreneurship. Entrepreneurship isa driver ofbusiness and technological innovation and isa stimulus foreconomic development. Supporting a culture ofentrepreneurship and encouraging business start-ups for growth and employment will be a contributing factor to the economy of thecity.

OBJECTIVE 2.1: Engage and work with youth to develop their entrepreneurship skills by understanding and expanding youth initiatives within the city, increasing the number of sustainable start-up businesses located in the city.

OBJECTIVE 2.2: Create and provide opportunities for entrepreneurs to encourage business start-ups including such initiatives as an incubator space, mentorship program, promotion of the availability of grants and others that will help to simplify their ability to start up a business.

OBJECTIVE 2.3: Strengthen the entrepreneurial industry by leveraging partnershipsand policies that stimulate an innovative business climate. £1-1-15

GOAL 3: Create a culture of innovation to facilitate and support the creative economy. Creative industries refer to a range of economic activities which are concerned with the generation orexploitation ofknowledge and information. The creative economy recognizes nine creative sectors: advertising/marketing; architecture; crafts; design; film; Information Technology; publishing; museums/galleries/Hbraries; music/performing/visual arts. Numerous studies show that metropolitan regions with high concentrations ofcreative knowledge workers exhibit a higher level of economic development.

OBJECTIVE 3.1: Engage and work with youth to develop their business acumen resulting in an increased number of sustainable creative economy businesses located in the city by understanding and expanding youth initiatives. OBJECTIVE 3.2: Create and provide opportunities for entrepreneurs in the creative economy including such initiatives asan incubator space, mentorship program, the availability ofgrants, and others that will help to simplify their ability to start up a business.

OBJECTIVE 3.3: Strengthen the innovative and creative industry by leveraging partnerships and policiesthat stimulate an innovative business climate.

GOAL4: Increase international business investment/attraction. Targeting Small and Medium Enterprises (SMEs) in priority sectors including Health and Life Sciences, Advanced Manufacturing, Food and Beverage, Information and Communications Technology in the following target markets including the USA, Europe, India, China, South and Central America.

OBJECTIVE 4.1: Facilitate strategic alliances between Brampton companies and international business interests by expanding partnerships and partnership programs, including advertising and promotion activities such as event co-hosting and networking.

OBJECTIVE 4.2: Support the growth and retention ofBrampton companies through the promotion ofexporting opportunities and other international economic activities. OBJECTIVE 4.3: Leverage foreign direct investment opportunities through marketing and policy research by promoting Brampton in international markets and industry sectors, with particular focus on supporting the formation of a new central GTA FDI agency.

OBJECTIVE 4.4: Leverage domestic investment opportunities through marketing and policy research by promoting Brampton in domesticmarketsand industry sectors.

10 £!-(-/(.

GOAL 5: Increase domestic business investment/attraction Targeting industry inpriority sectors including Health and Life Sciences, Advanced Manufacturing, Food andBeverage, Information andCommunications Technology, Retail Administration and Loaistics and Business Services from within Canada.

OBJECTIVE 5.1: Leverage domestic investment opportunities through marketing and policy research by promoting Brampton in domestic markets and industry sectors.

GOAL6: Support a positive business climate and city image. Cities with a positive business climate and city image are mag... .suring that Brampton isseen as a business friendly city, optimum opportunities will be

OBJECTIVE 6.1: Develop and implement a program to improve the image of the city for business investment, building pride through marketing and positive community news stories. OBJECTIVE 6.2: Foster a service excellence culture by being more responsive to business needs.

!WP!ff!f!ffTg!!W!Tgffy?rm!fgy^ economic/business caseinformation in supportof advocacy initiatives to increase investment in regional infrastructure.

OBJECTIVE 7.1: Supportcorporate advocacy efforts for infrastructure to support the business community, such as (1) Two Way All Day GO (2) Queen Street LRT (3) otherstrategic infrastructure projects identified by Council.

GOAL 8:Tosupporteconomic growth andcontinued prominence of Brampton s Central Area through the development of the Office ofthe Central Area's mandate and priorities.

OBJECTIVE 8.1: Develop a hospital innovation hub around the new Peel Memorial Centre for Health and Wellness.

OBJECTIVE 8.2: To promote stakeholder engagement to facilitate opportunities for businesses to locate in the Central Area

OBJECTIVE 8.3: Collaborate with key internal stakeholders on major initiatives in the Downtown and Central Area. . .

GOAL 9: To support and promote Brampton as avisitor's destination through tourism and film initiatives.

OBJECTIVE 9.1: Expand the tourism and film program to make Brampton a destination ofchoice for visitors and filming.

11 &H-n

ANNUAL BUSINESS PLANNING PROCESS

The commitment to the Economic Development Plan 2015-18 is essential in driving measurable results. In order to stay aligned with the economic growth patterns, it is recommended that this plan is revisited every year and changes be reflected in the annual budget planning process and in the work plans for the respective year.

In addition to that and continuing with the grass root nature of this plan, it is recommended that stakeholder feedback and input is acquired on an annual basis. That might include workshop sessions with Brampton Board of Trade members and/or interaction with the business community at large.

Based on the feedback from stakeholders, Economic Development Committee involvement will be sought for guidance and direction resulting in the shaping of the respective year's Business Plan.

The current approved operation budget of $2,667 million will continue to provide the base fundingfor the execution of the plan. Any enhancements or mitigations will be part of the annual budget approval process.

12 £i-MS

APPENDICES

APPENDIX 1: ECONOMIC DEVELOPMENT COMMITTEE PRIORITIES TERM OFCOUNCIL 2014-2018 FOR DISCUSSION AND CONSIDERATION

1. Downtown and Queen Street Corridor Economic Growth Initiatives a. Governance of the Downtown. Complete BDDC Strategic Review. b. Create Office of the Central Area Advisory Committee. c. Reinforce mandate and expand planning, development and incentive programs, services and initiatives of the Office of the Central Area. d. Actively participate onthe City of Brampton Central Area Master Plan Study. e. Establish and support Hospital District Economic Development and Planning Working

Team.

2. Business Engagement (BR8iE)- Grow Businesses from Within (Economic Gardening) a. Expand Corporate Visitation Program. b. Collaborate withthe Brampton Board ofTrade and other business associations on business recognition, reward and networking special events, including a review of BOBAA. c. Establish a Brampton 'business builders' team, comprised of business leaders and associations, to develop a program that proactively showcases Local Innovation, Achievements, Products and Services, Special Anniversaries, to create a Buy Local campaign (B2B; and Consumer) and toadvise on the Economic Development Marketing Campaign. d. Engage local businesses on Competitive Policy/advocacy initiatives, such as Transit, Transportation and Education Infrastructure.

3. Support Advocacy for Infrastructure Expansion a. Provide corporation with economic/business case information in support ofadvocacy initiatives to increase investment in regional infrastructure, such as (1) Two Way All Day GO Service; (2) Queen Street LRT, (3) Other strategic infrastructure projects identified by Council.

4. Innovation and Entrepreneurship a. Working with Senior Government, expand Youth Entrepreneurship Programs through the Brampton Entrepreneurship Centre and theOntario Network ofEntrepreneurs (ONE). b. Provide community with economic/business case information in support ofadvocacy initiativesto increase investment in post-secondary education in Brampton. c. Expand youth initiatives in thecreative economy, such asthe MakerSpace project. d. Complete pilot business case for a Brampton business incubator/accelerator and report findings on future directions. e. Participate on Board of Directors of RIC Centre. f. Plan anddeliver a New Creative Industries Strategy (HACE and Citywide).

13 6-1-1-19

5. International and Domestic Business Investment (Attraction) a. Promote Brampton in targeted international markets, and industry sectors, by participating only on FDI missions/programs that arefocused onselling Canada, Ontario or the GTA first. Align with senior government, the GTA FDI Marketing Agency, the international chambers and board of trade to ensure Brampton is represented directly and indirectly when these jurisdictions are promoted. b. Inassociation with the BBOT and the Ontario Government, promote exporting to the USA by local SME's. c. Facilitate strategic alliances between Brampton companies and international business interests. d. Encourage, assist and support local foreign owned companies asthey pursue product or research mandates. Support the expansion ofexisting office and production facilities by foreign corporations. e. Increase business development, marketing and networking activities in the Industrial Commercial-lnvestment Real EstateSectorwith the goalof raising awareness of the Brampton marketplace. f. Film and Television Film Location Attraction

6. Business Climate and Image a. Focus marketing and communications on positive news, stories and initiatives emerging from the local Brampton economy. b. Review current roster of City financial and non-financial incentives for business and provide a new plan for Council consideration, in support ofbusiness and employment attraction, expansion and start-up. c. Open for Business - Help remove barriers to conducting business in Brampton.

Intended Outcomes

1. Economic Growth and Vitality a. Business and employment growth b. Increased domestic and foreign investment c. Generate wealth and prosperity (strengthen quality of life) d. Increase assessment/tax revenue

2. Positive Business Climate and Business Experiences 3. Positive Business Profile and City Image as an Investment Location 4. Monitor and Measure EconomicPerformance and Results

14 C-1-1-20

APPENDIX 2: ECONOMIC DEVELOPMENT AND TOURISM OFFICE SERVICES

Market Information • Market Reports • Local Economic Indicators • Socio-economic Reports • Demographic Statistics • Business Establishment Inventory • Employment Analysis • Industry Sector Reports & Profiles

Human Resources Information (Labour Force) • Labour Force and Occupation Composition • Salary and Benefits Information • Labour Force Statistics • Access to Information on Training Programs and Providers Serving Brampton

Location Services • Corporate Relocation Services • Community Information for Employees (Health care, education, daycare, retail) • ICI Site Selection Services • ICI Real Estate Inventory and Costs • ICI Construction Statistics • Film and TV Location & Permitting • Municipal and Utility Services and Costs • Familiarity Tours of Brampton • Introduction and Liaison with Municipal Departments

Micro and SME Advisory Services • Guidance on Permits, Licences, and Other Requirements • One-on-One Launch and Growth Counselling • Business Planning Assistance • Summer Company Program for Youth • Start-up and Micro Business Seminars, Workshops, Professional Development Events • Accessto Research Innovation and Commercialization Experts and Programs

Financial Assistance • Liaise with Federal, Provincial and Municipal Governments on Tax Credits and other Incentive Programs • Accessto government programs for business • Promote and Facilitate City of Brampton Incentives for Brampton Businesses

15 61-1-2/

Business Expansion Opportunities • Networking Events to Bring Businesses Together • Facilitate Strategic Alliances (matching local requirementswith domestic/international demands) • Introductions at Special Events • Recognize, Showcase & Promote Brampton Products, Services, Interesting Practices • Promote Business Celebrations (grand openings, anniversaries, etc.) • Connect People and Business Networks using Social Media

Facilitation Services • Key Point of Contact for Businesses at Brampton City Hall • Support Businesses on Policy Issues That Affect Local Competitiveness

16 APPENDIX 3: ECONOMIC DEVELOPMENT GOALS, OBJECTIVES AND REQUIRED ACTIONS (2015-2018) GOAL 1: Business Engagement (BR&E) - Grow Business From Within (Economic Gardening) mmm'ii£'ili4nwMlimiil Brampton business community. Understanding and assisting owners with challenges facing Brampton's existing business community it fundamentally important to ensuring that existing businesses thrive and expand to theirfullest potential.

"obTeCTIVE 1.1: To collect intelligence on the local business community in order to have aclear understanding of Brampton's business make up and their expansion needs.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Expand the corporate visitation program. As an outcome ofthe corporate visitation 2015-Q1 # of corporate program, develop a BR&E strategy with top 20 in key sectors. visits 1. Research labour pool fortargeted sectors, to ensure investors that labour pool is Ongoing available in Brampton. # of businesses 2. Analyze lost deals and determine why they didn't choose Brampton or why existing Ongoing retained and businesses left the city. lost 3. Discover and monitor trends regarding business attraction (i.e. insurance Ongoing companies moving out of major downtowns). i 4. Conduct a gap analysis to identify weak sectors and plan for steps toward economic Ongoing diversification. OBJECTIVE 1.2: Engage the business community in economic development initiatives and networking opportunities and help provide external input to develop better collaboration.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Develop Competitive Policy Review ofdevelopment charges. Done on an annual Annually basis and EDO participates for comments. 2. Develop a long term vision for economic development. Economic Development 2016 Master Plan is part of the 4-year Strategic Plan. 3. Support the Workforce development strategy for the Region of Peel. Ongoing 4. By hosting and encouraging pre-consultation meetings improvements can be made Ongoing to accelerate (expedite) development applications and processes.

17 5. Support and foster manufacturing ecosystem in Brampton. 6. Develop policies to create zones by industry sector (ie. Health hub near hospital). 7. Support and foster the green economy sector. 8. Establish business community focus groups to support health sciences and advanced manufacturing sectors to help business growth, and to identify and build what is needed to keep businesses located in the city. 9. Target specific verticals and provide framework for growth in health services. 10. Continue to collaborate with the Brampton Board ofTrade and otherbusiness associations on business recognition, reward and networking special events. Increase participation in Board of Trade sub committees, events and seminars. Create platforms for business to business. 11. Provide information seminars to local businesses (web, social media, etc.). 12. Expand the existing Sheridan partnership co-op.

OBJE OWE 1. 3: Market the city of Brampton to the business community, influencers and investors through avariety of opportunities.

KPIS COMMENTS REQUIRED ACTIONS TIMELINE 2017-Q1 1. Continue to complete the tactics for the Business and Community Strategic r Marketing Plan 2014-2018. 2015-Q3 2. Develop a new style newsletter that expands on Bramfacts. 2015-Q3 3. Build a program around recognizing milestone business anniversaries and investments. Ongoing 4. Continue to ensure that the Brampton brand is represented as partofthe GTA brand. 2017 5. Develop a showcase for local business: invite customers 'beyond Brampton borders' to nurture and foster companies; create industry FAM tours (by verticals) 1/2 day in business (Doors Open) 1/2 day in discussion, identify common 'industry themes'. 2015-2018 6. Plan and implement a business attraction program featuring but not exclusive to three new business events to connect, educate and engage the Brampton business community and to continue to involve the business community and influencers.

18 OBJECTIVE 1.4: Increase business development, marketing and networking activities in the industrial-commercial-investment (ICI) real estate sector withthe goal of raising awareness of the Brampton marketplace.

COMMENTS REQUIRED ACTIONS TIMELINE KPIS 2015-Q4 # of corporate 1. Develop a 4-year strategy to establish a Brampton Business Development Team Program made up ofbusiness leaders, realtors, brokers, etc., to develop programs calls annually that proactively showcase Brampton's assets and engage the real estate industry in the assets of the City. #of 2016-2019 connections 2. Implement the 4-year strategy as developed. 2015-Q3 made with ICI 3. Develop and implementan ICI corporate call program. 2015-2018 community 4. Develop an ICI program to connect, educate, and engage the ICI community with Brampton. Continue with partnership programs and support for ICI groups including SIOR, NAIOP, CoreNet, the Real Estate Forum, etc. # of attendees 2016-2018 at events 5. Engage businesses through association partnered events, developers and ICI by expanding on the ICI and Changing Landscapes events.

19 Entrepreneurship support engages people to be innovative and is astimulus for economic development By having aculture of Tm&Mm.

OBJECTIVE 2.1: Engage and work with youth to develop their entrepreneurship skills by understanding and expanding youth initiatives within the city, increasing the number ofsustainable start-up businesses located in the city.

KPIS COMMENTS REQUIRED ACTIONS TIMELINE 1. Support a Young Professionals Network. Collaborate with Board of Trade and 2015-Q4 #of other organizations that are also engaging youth to nurture entrepreneurship. participants in 2. Work with seniorgovernment to expand youth entrepreneurship programs Ongoing the network. through the Business Entrepreneurship Centre (BEC) and the Ontario Network of Entrepreneurs (ONE) focusing on youth programming and providing #of youth incentives for youth. engaged in 3. Outreach to elementary/high school/post-secondary students and parents and Ongoing programs. increase relationships with school boards and DECA program. Connectivity to schools for grads to come to Brampton. Talent recruitment. Ongoing # of new youth 4. Know students' needs and understand where and what youth are studying and initiatives build a program around theirentrepreneurial needs. created I OBJECTIVE 2.2: Create and provide opportunities for entrepreneurs to encourage business start-ups including such initiatives as an incubator space, mentorship program, availability of grants, and others that will help to simplify their ability to start up abusiness.

KPIS COMMENTS — REQUIRED ACTIONS TIMELINE Complete a pilot business case for a Brampton Business Incubator/accelerator and report findings on future direction. # of attendees participating in 2. Partner with schools, venture capitalists and otheropportunities to be anemployer maker space vs. employee ongoing. 3. Based onthe business case, develop aninnovation centre (incubator) for food, life sciences and health, entrepreneurs, businesses, not for profit, digital media, biotech # of social and work together to define what an innovation centre looks like in a mixed use media hits facility. Partner with Good Food Brampton to provide accessible commercial kitchen space for entrepreneurs. Develop food training program.

4. Createa long-term sustainable mentorship program. Clients inStarter Company

20 and Summer Company receive mentoring. BEC will pilot monthly mentoring sessions that are open to allclients inthe Fall of 2015.

5. Create a virtual hub. JOBJECTIVE 2.3: Develop the entrepreneurial industry by leveraging partnerships and policies that stimulate an innovative business climate.

KPIS COMMENTS REQUIRED ACTIONS TIMELINE #of 1. Partner with provincial government initiatives such as Ontario Small and Medium Enterprises (OSME) and Build Canada Innovation Program (BCIP) BEC staff will reach participants out to these groups and invite them to participate in Small Business Month attending the creative Activities in October 2015. economy 2. Develop an incentive program with potential subsidies/incentives for growing business. In partnership with the Ontario government, BEC currently provides summit incentives for twoyouth programs, Summer Company and Starter Company. # of creative class workers in the City

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21 GOAL 3: Create a culture of innovation to facilitate and support the creative economy. The creative industry refers to arange of economic activities which are concerned with the generation or exploitation of knowledge and

lfXfdltltlM&i \iitvLUMvmitrA Il^ym'i-W'lifftllltrwllli Technology; publishing; museums/galleries/libraries; music/performing/visual arts. It is posited that metropolitan regions wi.

iri^ljwfBTalM OBJECTIVE 3.1: Engage and work with youth to develop their business acumen resulting in an increased number ofsustainable creative economy businesses located in the city by understanding and expanding youth initiatives. REQUIRED ACTIONS TIMELINE KPIS COMMENTS 2015-Q4 #of 1. Support a Young Professionals Network and engage creative economy youth. participants in 2. Outreach to elementary/high school/post-secondary students and parents and increase relationships with school boards and DECA program. the network. 3. Know students' needs and understand where and what youth are studying and build a program around their creative needs. # of youth engaged in 4. Work with local education institutes to connect students to opportunities and placements with Brampton's Creative industries. programs.

# of new youth initiatives I created I OBJECTIVE 3.2: Create and provide opportunities for entrepreneurs in thecreative economy including such initiatives as an incubator space, mentorship program, theavailability ofgrants, and others that will help to simplify their ability to start up abusiness.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Develop a business case for aninnovation centre in Brampton, with thegoal of incubating and accelerating businesses with high-growth potential forthe creative # of attendees participating in sector. 2. Create a long-term sustainable mentorship program for the creative sector. makerspace 3. Using a makerspace model, promote stakeholder programming that supports innovation and encourages creative thinking. # of social 4. Encourage creative workers to showcase their talent and skills and promote media hits through a comprehensive marketing plan, opportunities for residents to participate in, and appreciate, the Businessof the Arts.

22 5. Establish business community focus groups to support creative economy. OBJECTIVE 3.3: Develop the innovative and creative industry by leveraging partnerships and policies that stimulate an innovative business climate.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Plan and deliver a new Creative Industries Strategy. #of 2. Create an economic development sub-committee to create an innovation strategy. participants Plan and deliver a new Creative Industries Strategy (HACE and Citywide) through attending the the cultural master plan. Integrate arts with culture. creative 3. Expand relationships with the Regional Innovation Centre (RIC) and participate on economy Board of Directors of RIC Centre. Expand relationships with RIC (full time in summit Brampton). Participate on Board of Directors of RIC Centre and continue to participate as member of RIC advisory committee. # of creative class workers in the City

23 GOAL 4: Increase international business investment/attraction. Targeting Small and Medium Enterprises (SMEs) in priority sectors including Health and Life Sciences, Advanced Manufacturing, Food and Beverage, Information and Communications Technology in the following target markets including the USA, Europe, India, China, South OBJECTIVE 4.1: Improve and expand partnerships, including advertising and promotion activities through partners such as even co-hosting and networking, which will support the facilitation of strategic alliances between Brampton companies and international business interests.

COMMENTS REQUIRED ACTIONS TIMELINE KPIS 1. Develop and nurture relationships with GTMA, federal government Departments, 2015-2018 # of events provincial Ministries, consulates, chambers and business associations. Plan and and implement events/seminars in partnership with international chambers and networking organizations to build on the international program and encourage business to activities invest in Brampton. 2. Focus on relationships and related activities targeting SME international attraction 2015-2018 strategy. 3. Actively support The Brampton Board of Trade (BBoT) International Committee by 2015-2018 participating and contributing to monthly meetings and participating in BBoT

events. 4. Engage local talent, knowledge and networks via the diaspora. 2015-2018 I 5. Develop a social media/communications campaign to Brampton citizens to invite 2015-2018 I their 'homeland' connections to set up a business in Brampton. Showcase city -0 globally to remain competitive. 6. Leverage international students and schools within the City ofBrampton to 2017 encourage international opportunities to the City. 7. Host inbound and sister city delegations as required. 2016-2018 8. Establish business community focus groups to supportinternational FDI.

OBJECTIVE 4.2: Support the growth and retention of Brampton companies through the promotion of exporting and other international opportunities _— COMMENTS REQUIRED ACTIONS TIMELINE KPIS 1. Act asa conduit to global business opportunities by facilitating strategic alliances 2015-2018 between local companies and international opportunities and via anonline portal # of business

24 shared with the local network of globally-minded companies. 2015 Q4 visits 2. Contribute to a communication medium for globally-minded local companies and 2016-2017 completed build a networkof local companies conducting trade and becoming export-ready. 3. Co-host a major event around export readiness and expansion with oneofourkey 2015-2018 partners that is Brampton-specific. 2016 Ql 4. Promote first exporting ventures to the USA to local SMEs, in association with the BBoT and the Ontario government i.e. New Exporters to Border States (NEBS) 2018 program. 1/year 2015 5. Conduct business visitations to gather intelligence on the capabilities and global outlook of local businesses. Educate local business on M&A (merger and 2018 acquisition) opportunities and JV (joint venture) opportunities. Q4 2015 6. Work with information and policy to collect further information on existing businesses including: more international data to be included in the 2015 business 2015-2018 census; 'why Brampton' intelligence; top employers; business expansion needs. OBJECTIVE 4.3: Leverage foreign direct investment opportunities through marketing and policy research by promoting Brampton in international markets and industry sectors, with particular focus onsupporting the formation ofa new central GTA FDI agency.

COMMENTS REQUIRED ACTIONS TIMELINE KPIS 1. Take a regional approach to FDI by participating on only FDI missions/programs # of foreign that are focused on selling Canada, Ontario or the GTA first. Align with senior companies government, the GTA FDI Marketing Agency, the international chambers and BBoT to ensure Brampton is represented directly and indirectly when thesejurisdictions # of MOUs are promoted. completed 2. Fulfill agreements ofexisting MOUs. Consider development ofnew MOUs for targeted markets and sectors only. 3. Create a platform for investor visitations to offer a 'how to business in Brampton day' and develop relationships with Brampton business community. 4. Develop a soft landing program for international business investing in Brampton. 5. Support the development of the new GTA FDI agency. 6. Participate in lead generation activities offered by partners such as GTMA. 7. Review and update list ofBrampton's competitive advantages onanannual basis; utilize regularly in sales and marketing activities and documents. Refocus on U.S.A. business in light of the rebounding U.S. economy.

25 Communicate incentives from federal, provincial and regional sources where applicable.

OBJECTIVE 4.4: Leverage domestic in marketing and policy research by promoting Brampton in domestic markets and industry sectors.

COMMENTS REQUIRED ACTIONS TIMELINE KPIS # of domestic 1. Promote Brampton in targeted domestic markets, and industry sectors, by participatingthrough various opportunities. Focus on growingcompanies and companies promotingavailable land and inventory. #ofMOUs 2. Encourage,assist and support local domestic owned companiesas they pursue product or research mandates. completed 3. Develop a 4-year domestic trade show strategy. 4. Create an influential network to promote/sell the city to investors. 5. Eventsprogram.Create partnered events includinga creationofa largescaleexpo to invite an international audience and to showcase Brampton businesses; a unique Brampton event, for both domestic and international businesses. 6. Develop branding, webinars and conferences with other cities.

26 GOAL 5: Increase domestic business investment/attraction Targeting industry in priority sectors including Health and Life Sciences, Advanced Manufacturing, Food and Beverage, Information and Communications Technology, Retail Administration and Logistics and Business Services from within Canada.

OBJECTIVE 5.1: Leverage domestic investment opportunities through marketing and policy research by promoting Brampton in domestic markets and industry sectors.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Promote Brampton in targeted domestic markets, and industry sectors, by # of domestic participating in various opportunities. Focus on growing companies and promoting companies available land and inventory. invested 2. Encourage, assistand support local domestic owned companies as they pursue product or research mandates. # of contacts 3. Develop a 4-year domestic trade show strategy. from trade 4. Create an influential network to promote/sell the city to investors. shows 5. Events program. Create partnered events including a creation of a large scale expo to invite an international audience to and to showcase Brampton businesses; a # of attendees unique Brampton event for both domestic and international businesses. at events I 6. Develop branding, webinars and conferences with other cities.

27 GOAL 6: Support a positive business climate and city image. Cities with apositive business climate and city image are magnets for investment. By ensuring that Brampton is seen as abusiness friendly city, optimumopportunities will be attracted to the city.

OBJECTIVE 6.1: Develop and implement a program to improve the image ofthecity for business investment, building pride through marketing and positive community news stories.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Develop the public relations portion of the Business and Community Strategic 2015-Q1 Ranking of Marketing Plan and include the following tactics: Business Times/Guardian to visit quality of life businesses asking 'what they think of doing business in Brampton' - feed news by 3rd party stories; create something similar to Blog TO as a way of showcasing Brampton observers success stories; meet with organizations, media outlets i.e. Conference Board of Canada, Moneysense. As part of the PR program include increasing the social media campaign. 2. Develop an intensive 4-yearrebranding campaign as a fast paced, innovative, 2018 multicultural, young, city with a big heart, hip with high quality lifestyle amenities 1

that needs to be internationally respected that will create a compelling message to I locate in Brampton. IN 3. Develop a Brampton Ambassador program to sell Brampton. 2016 4. Develop and promote a 'made in Brampton' program. 2017 5. Create a plan to attract executives to live and work in the city. 2017

OBJECTIVE 6.2: Foster a service excellence culture by being more responsive to business needs.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Review current roster of city financial and non-financial incentives for business and Ongoing provide a new plan for Council consideration in supportof business and employment attraction, expansion and start-up. 2. Educate public on economic developmentservices. Offer better service than Ongoing competitors.

28 GOAL7: SupportCorporate Advocacy efforts for Infrastructure:Provide corporation with economic/business caseinformation in supportof advocacyinitiatives to increaseinvestment in regionalinfrastructure, such as (1)

OBJECTIVE7.1: To supportcorporate advocacy efforts for infrastructure business commui

TIMELINE KPIS COMMENTS REQUIRED ACTIONS 1. Provide economic impact studies to support advocacy when required. As needed 2. Supportthe Cityinitiativesto engageand lobbyotherlevelsofgovernmentto As needed ensure our share/needs are understood and provide a united front to the provincial and federal government. 3. Expandand leveragepartners for the followingprograms: All Day GO; Hurontario As needed LRT,Peel MemorialCentre for Healthand Wellness,SIRT Net (digitalmedia portal with Sheridan). 4. When required work with local companiesto support future infrastructure plans. As needed 5. Whenrequired determine potential benefits from newinfrastructure - forecastand As needed actual

29 GOAL 8: To support economic growth and continued prominence of Brampton's Central Area through the development of the Office of the Central Area's mandate and priorities.

OBJECTIVE 8.1: Develop a hospital innovation hub around the new Peel Memorial Centre for Health and Wellness.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Develop a long term vision around the new Peel Memorial Centre for Health and 2016-Q1 Wellness. 2. Planning and zoning align with goals. 3. Attract R&D businesses (biomed) to the area around the hospitals.

OBJECTIVE 8.2: To promote stakeholder engagement to facilitate opportunities for businesses to locate in the central area

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Implement a corporate calling program with businesses to facilitate retention and 2017-Q1 1 expansion. 2. Assist and support the Business Improvement Area Board of Management to I achieve their mandate of promoting the Downtown Brampton area as a shopping and business district. 3. Collaborate with Brampton Downtown Business Association to ensure effective communication with businesses. 4. Educate the business community and key stakeholders on the mandate and roleof the Central Area Office. OBJECTIVE 8.3: Collaborate with key internal stakeholders on major initiatives in the downtown and Central Area.

REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Collaborate on the development of a university attraction plan. 2017-Q4 2. Collaborate on the development of a CentralArea Master Plan and mobility hub. 3. Support the implementation of two way all day GO service. 4. Collaborate on the development of the Queen Street Master Plan.

30 OBJECTIVE 9.1: Expand the tourism and film program to make Brampton a destination ofchoice for visitors and film ing. REQUIRED ACTIONS TIMELINE KPIS COMMENTS 1. Support Recreation's efforts in planning, development and promotion of new 1-4 Years international spec sport facilities in Brampton (e.g. Kabaddi, Cricket). 2. Work with the Ontario Media Development Corporation (OMDC) and Ministry of 1-4 Years Economic Development, Employment &Infrastructure/Ministry of Research & Innovation (MEDEI/MRI) to attract a film studio to Brampton. 3. Investigate the opportunity for a partnership with Ontario Culinary Tourism Alliance 3-4 Years (OCTA) to develop a culinary tourism plan. 4. Workwith the Mississauga Film Office to develop a joint film industry event. 2015 5. Expand social media reach to film industry through location videos, testimonials and Ongoing photos of productions in progress. 6. Install and open self-help Tourism Visitor Information Kiosk in City Hall with 2015 Brampton visitor information.