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MARCH 2011 CIRCULATION 8000 VOLUME 41 ISSUE 3 THE VOICE OF BUSINESS FOR BUSINESS

Premier Loblaw McGuinty Top employer Maple Lodge, on the Membership P2 Greenfield economy drive is on In top 50 P2 P2 P3 Survey Mayor focuses on jobs Jobs and economic development are Says! top priorities for Brampton Mayor Susan Fennell. We recently surveyed our Speaking to a sold-out crowd of membership on a range of issues - a business leaders at The Brampton touchstone to ensure what we are doing Board of Trade’s annual Mayor’s is still relevant. The return sample was luncheon, Fennell said it is time to deal 6.7%, good for these kinds of surveys. with the “new economic reality” and focus on becoming more competitive The response range was representative on the global stage. of our total membership, which is also She talked about our historic reliance helpful. and now the decline in manufacturing To borrow from the recently held and the impact that has had in Oscars and one of its past winners –you Brampton. like us; you really, really like us. “We need to shift our thinking and Not surprising, most of you join the start aggressively competing with the Board of Trade for networking 78%, or best in the world for the jobs of business leads 69%. But 54% also join to tomorrow, the jobs that will fuel a “creative economy,” supporting support the community. Ontario’s position of adopting a You rank our monthly After Business “creative economy” focused on sessions and high profile speakers and “creativity-oriented” or “knowledge- speeches by senior politicians as based” occupations, and moving the important or very important. You also local economy from traditional to think the Santa Claus Parade is very information-age industries. important. Our policy and advocacy “I am committed to making Brampton work is also strongly supported by 70% a hub for the province’s creative of the respondents. economy over the next 10 years, and will continue to do everything in my Continued on Page 2 power to attract the companies and jobs necessary to make that a reality,” said the Mayor. The creative class, as defined by Photo by: Ken Hay Richard Florida, social scientist and Brampton is ideally situated, close to Brampton’s exports.” director of the Martin Prosperity Pearson International Airport, She also said work will begin this year Institute, includes a wide range of downtown Toronto, and all of the major to plan Brampton’s first trade mission occupations such as science, 400-series highways, and that we are to India in 2012. engineering, education, computer Canada’s largest inland port. Mayor Fennell says ‘it’s our time to programming, research, arts, design, The Mayor said her plan will shine” and media workers. strategically target industries in which In 2010, 274 new businesses opened, The creative class of workers, which Brampton has a competitive advantage employing 1,174 workers. These new includes professionals, is also made up including Automotive, Aerospace, jobs helped to reduce Peel Region’s of those working in classic “knowledge- Food and beverage, Wellness, health unemployment rate from 10.4 per cent based” industries, such as healthcare, and life sciences and Information in 2009 to 7.8 per in 2010. business and finance, the legal sector, technology. Brampton also had good growth in and education, Mayor Fennell said. The Mayor also promised to more the construction, which totalled more Mayor Fennell said the key to attracting aggressively pursue International than $1.47 billion last year, second only the kinds of businesses and creative- Trade, and direct investment in such to Toronto in the GTA. Commercial class jobs is marketing and she regions as Sao Paolo, Hong Kong, construction value in 2010 was $181 committed to strengthening Shanghai, Bangalore, and Mumbai, million, Industrial was $82 million and Brampton’s position globally. “It’s time while also maintaining our Institutional was $141 million. for us – for all of us – to create a American networks, “because it is still Brampton ranked 12th overall in demand for our product. And that very important to recognize that the Canada – a significant improvement product is Brampton.” U.S. is our largest trading partner and from 22nd place in 2009. She says we need to promote that receives more than 70 per cent of

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Page 2 MARCH 2011 Loblaw selected in 2011 as one of Canada's best diversity employers Loblaw Companies Limited (Loblaw), increase the number of women in headquartered in Brampton, has been senior positions by promoting from named one of Canada's Best Diversity within the organization. To date, Employers for 2011 by Mediacorp Loblaw has achieved a 53.7 per cent Canada Inc, based on its efforts to increase in women store managers honour the diversity of its colleagues, from when the Company first started customers and the communities measuring progress in 2008. Also, around them. Loblaw's Corporate Loblaw launched a series of Social Responsibility (CSR) principle Women@Loblaw initiatives aimed at Reflect the Nation's Diversity is central connecting women leaders for to its inclusive workplace culture. professional development and "Being recognized as one of Canada's networking. Best Diversity Employers is a testament • Recruitment: In addition to to the value the Company places on traditional recruitment channels reflecting the diverse make-up of the Loblaw also partners with a number of Constable Niki Georgiadis, was this year’s recipient of the Brampton Board of Trade Police Service Award. From left communities we serve in all parts of not-for-profit organizations, including Mayor Susan Fennell , Niki, BBOT President Stephen Rhodes, Mayor Susan Fennell, John Nielsen Staff Superintendent in our business," said Judy McCrie, Career Edge Organization and ACCES charge of Operations Support Services for the Peel Regional Police and Peel Regional Chair Emil Kolb. Photo by Ken Hay executive vice president, human Employment, to give hiring managers Photographer resources and labour relations, Loblaw more exposure to a broad range of Companies Limited. "We recognize candidates. This includes newcomers there is still more work to be done and to Canada, visible minorities, women, BBOT Police Services Award we remain committed to placing Aboriginal Canadians, persons with importance on diversity initiatives." disabilities, the lesbian, gay, bisexual goes to Constable Niki Georgiadis Loblaw's diversity efforts are and transgendered community, and The Brampton Board of Trade Police • The Coast to Coast Cancer spearheaded by its Inclusion Council, youth and mature workers. A Service Award was presented to Foundation made up of senior leaders across the partnership with Social Capital Prisoner Escort Officer Niki Georgiadis organization. The Council's mandate is Partners enables Loblaw to enhance at the annual Mayor’s luncheon in “While her efforts to assist in each of to ensure Loblaw stores reflect the recruitment and retention outcomes February. these events has raised thousands of ethnicity of the communities in which for these diverse groups. Loblaw also Constable Georgiadis has been dollars, I would be remiss if I did not they serve, to increase the percentage reaches out to diverse candidates employed by the Peel Regional Police mention the countless tons of food Niki of women store managers and hire online through TalentOyster.com, since 2004. She serves as a Special and the Prisoner Escort Bureau have more individuals with disabilities in Canada's first all-inclusive job board Constable in the Prisoner Escort provided to various local food banks stores and store support offices. In available in 11 languages, and Bureau working out of the Davis through the Cram a Cruiser program. 2009, the Council launched an diversityworking.ca. Courthouse in Brampton. While she Countless hours have been spent in Inclusion Toolkit to support managers • Expanding stores and in-store carries out her duties in an exemplary cold, wet weather working on behalf of in recruiting and hiring more diverse products: In 2009, Loblaw took a step manner, says John Nielsen Staff the food banks and then dropping off candidates. forward to better serve Canada's largest Superintendent in charge of the food that had been collected by the Following are some of the initiatives growing customer segment by Operations Support Services for the officers.” that helped Loblaw earn its place on acquiring T&T Supermarket Inc. (T&T), Peel Regional Police, “we are here today Not only has Constable Georgiadis Canada's Best Diversity Employers list: one of Canada's leading Asian food to honour her for her efforts outside been instrumental in her efforts to • Development opportunities for retailers. her role as a Special Constable.” work with various charitable women: Loblaw continues to work to During the past 7 years Constable organizations, “she has also worked Georgiadis has participated in, tirelessly to assist fellow officers and organized and played a lead role in employees of the Peel Regional Police many charitable events. Some of the in times of need. In reviewing her BBOT membership drive organizations that she has helped personnel file there are countless include: letters of appreciation for her efforts Don’t forget our membership drive, Membership Referral Rewards • The United Way of Peel and her commitment to our which runs until April 30th. During that Program. • The Juvenile Diabetes Research community is truly outstanding.” time we will donate the one-time new We want to help promote your business Foundation member administration fee to the for FREE! • Victim Services of Peel and William Osler Health System If your qualified* referral to us becomes Foundation. Join our organization and a new member, we reward you with: support our hospital. • A free one-year enhanced listed in our Equally important, join The Brampton On-line directory Survey Says you like us Board of Trade to build your business. • Two free Bulletin ads with a link to Membership matters. Membership your website (see ad space on this issue Continued from Page 1 to better communicate these savings. works. Ask our members…. – this could be your business!) Our communication tools, Trade We asked what services you would like “For the past six years, we have been a • Placing your business cards in our Talks, our Website and eNewsletter are or like more of and you responded member of the Brampton Board of Business Card Rack at our Driver & all ranked important or very important networking, peer-to-peer exchange, Trade (BBOT) and it has been nothing Vehicle License Office by 75%. Having said that, you want high profile business speakers, but positive. “….. I strongly believe that A value of $299.00 for FREE even more information about business, professional development, more high- you get out of life what you put into it. The promotion package for subsequent government, the economy and the profile politicians and more Another positive aspect of joining referrals varies slightly. community. community information. BBOT is the networking with other like- *A qualified referral is a business So, how does our delivery of programs Finally, we asked would you minded businesses that have the same contact that has been made aware of shape up? We tend to be good or OK in recommend Board membership to goal.” Antoinette Antoine, President, The BBOT and is receptive to being nearly all categories but not great. other businesses and an overwhelming Elan Cachjet-Event Management Ltd. approached to discuss membership. Good and great combined was reserved 76% said you would. I draw you For more information about the Contact Carrie Andrews, Business for After Business events and attention to our Membership referral Membership Drive visit\ Services Manager, social/networking activities so we have program at www.bramptonbot.com, www.bramptonbot.com or contact Raj [email protected] some work to do here. Some of our where you can actually benefit from Chandegra, Business Development Affinity (discount) programs are not making such a referral. Manager. well known so we also have some work

GOVERNING COUNCIL 2010 – 2011 Board of Trade Staff WAYNE WATERS - DIRECTOR AT LARGE PAUL PALLESCHI - DIRECTOR/BRAMPTON Chief Executive Officer STEPHEN RHODES - PRESIDENT Gary Collins The Marketing PAD Waters Metal Associates Ltd. COUNCIL Corporation of the City of Brampton Manager of Business Is published by The Brampton Board of Trade, 36 Queen Street East, SHANNON DENNY - DIRECTOR Development CHARLES WAUD - IMMEDIATE PAST PRESIDENT Carrie Andrews Suite 1010, Brampton, L6V 1A2 and is published 11 times per year WaudWare Incorporated Coca-Cola Bottling Company PAUL ROBIN - DIRECTOR (no July issue). We encourage our members to submit articles, news BMO Bank of Montreal Financial Co-ordinator Toni Angelucci items and photographs. TOM ALLAIN - V.P. MEMBERSHIP DON EASTWOOD - DIRECTOR Corporation of the City of Brampton BARBARA SKUPIEN - DIRECTOR Business Development Phone: (905) 451-1122 Fax: (905) 450-0295 Allain & Associates Advisers Web: www.bramptonbot.com Davis Webb LLP DENISE JONES - DIRECTOR Raj Chandegra In the event of a mistake in any advertisement, “Trade Talks” will JIM SCHEMBRI - V.P. POLICY Mary Ann Eddy only be responsible for that portion of the advertisement in which Schembri group Jones & Jones Productions Ltd. JEFF ZABUDSKY - DIRECTOR Sheridan College Institute of Technology Events Co-ordinator the mistake occurs. The cost of the advertisement will apply, less a Anita Sequeira portion to cover the space of any error. In the event that an GLENN WILLIAMS - TREASURER JAIPAUL MASSEY-SINGH - DIRECTOR & Advanced Learning JMS Group Membership Services advertisement has been proofed or submitted by a client and a Williams Financial Management Angela Bennett mistake occurs, all costs for that advertisement will apply. Administrative Assistant Views expressed in Trade Talks are those of the contributor or editor SUSAN CRAWFORD - DIRECTOR AT LARGE TERRY MCINTYRE - DIRECTOR TD Waterhouse Private Investment Advice (General Information) and are not necessarily endorsed by The Brampton Board of Trade. Crawford, Chondon & Partners LLP, Barristers & Linda Hunter Solicitors Skills Without Borders Dr. Yamil Alonso _1-10_march:_1-10_jan_2008.qxd 08/03/2011 10:03 AM Page 3

Page 3 Maple Lodge and Greenfield among top 50 in Canada

Sponsors Pam Banks, Commercialization Director at the RIC Centre, left, and Doug Munro, President M-O Freightworks greet Premier Dalton McGuinty, when he spoke to Brampton Board of Trade members in February. Photo by Ken Hay

Sponsors Pam Banks, Commercialization Director at the RIC Centre, left, and Doug Munro, President M- O Freightworks greet Premier Dalton McGuinty, when he spoke to Brampton Board of Trade members in February. Photo by Ken Hay Photographer A pair of Brampton companies, Lane serves a worldwide client base. It Maple Lodge Farms and Greenfield includes a fully equipped laboratory, Ethanol is mong those being tank farm and explosion-proof filling recognized as Canada’s 50 Best room. Together the two locations McGuinty talks positive Managed Companies for 2010. They employ almost 50 people. join local companies M-O Canada’s 50 Best Managed FreightWORKS, Trow Global and Yanke Companies recognizes Canadian about Ontario’s economy Group of Companies who are Platinum owned and managed companies with Club Members, and Triple M Metal and revenues over $10 million. Best Ontario Premier Dalton McGuinty The most important thing that we can Day & Ross Transportation Group who Managed winners of one of 50 new brought a positive message about the do to build that globally competitive requalified members. A third company, companies selected each year. economy during a keynote address to workforce is to invest in our people by triOS College who have a campus in Platinum Club members maintain Best Brampton Board of Trade members last giving them the best possible skills and Brampton, were also recognized for Managed status for a minimum of six month. education. The most important thing 2010. consecutive years. Requalified He said the global recession hit that we can do as a society is to ensure Maple Lodge Farms, located on members are repeat winners that retain Ontario hard. “We lost 256,000 jobs. It that all our children have every Winston Churchill Boulevard in the Best Managed designation for two hurt our families. It hit our jobs, our opportunity they need to grow up so Brampton, is Canada’s largest additional years. income, our savings, our sense of they can achieve, so they can be the independent family-owned chicken “After two years of shoring up, confidence. It left us shaken and feeling very best that they can be, so that they processor. Established in 1955 Maple deleveraging balance sheets and a little bit uncertain about what the can enjoy rich, full, satisfying lives. All Lodge Farms Ltd. still operates from the focusing on cost reduction strategies, future might hold for us.” that starts with good quality original May family homestead that Canadian businesses now have growth He said his plan is “to be the place education.”“ was settled in 1834. Now modernized back on the agenda,” said John Hughes, where the world’s workers build Premier McGuinty promised further the primary plant in Brampton employs a national leader of Canada’s 50 Best innovative products and services that investment in education and health over 1,800. In 2009 Maple Lodge Farms Managed Companies Program, in a the world wants,” summarizing it this care, committing to rebuilding Peel was the first poultry processor in press release. “Clearly we’re not out of way-“best workers, cutting edge Memorial Hospital. Canada in invest in advanced the woods yet, but one of the most products and services, global McGuinty also said his government’s technology aimed at protecting against, impressive aspects of this year’s award economy.” reduction of corporate income tax, bacteria such as Listeria, in processed recipients is the focus of management The Premier said his government is elimination of the capital tax, and meats. teams and employees on growth and improving the fundamentals of reduction of small business tax rate will With head office in Toronto, investment.” education, healthcare, infrastructure, also contribute to further economic GreenField Ethanol has two locations in TriOS College, with a campus in electricity, taxes –“ the foundation stimulus. Brampton, including administrative Brampton, was also been named one of upon which our highly skilled and The event was sponsored by M-O offices on Walker Drive. The other Canada’s 50 best managed companies. educated workforce has been called Freightworks and RIC Centre. location, Commercial Alocohols, is The college was honoured for upon to compete.” part of GreenFields’s industrial and “outstanding achievement in career beverage alcohol division. The 25,000 training and education.” square foot facility located on Chelsea United Way of Peel Region Brampton EDO recognized The City of Brampton has been given an expert panel from the industry. raises record $13,752,578 special recognition at this year’s Submissions covered everything from Ontario Economic Development promotional brochures to United Way of Peel Region raised a will continue to change lives and build Awards. The awards ceremony, which infrastructure development projects. record $13,752,578 in its 2010 better futures in our community. Last took place earlier last month, The awards were handed out on campaign. The results exceed the year more than 420,000 people in Peel recognizes the efforts of municipalities February 5 at the President’s Dinner at $13.75-million goal set last fall. It is the received support through services, to promote tourism and economic the Annual Conference of the most ever raised in United Way’s annual programs and initiatives funded by investment in their communities. Economic Developers Council of campaign, which includes dollars United Way. The City of Brampton’s Economic Ontario (EDCO). raised in Peel or directed to Peel by “It took all of us, united in action, to Development Office was awarded an “It was a pleasure to have City staff donors outside the region. achieve this great result for our honourable mention for recognized amongst such a high caliber “It was a tremendously challenging community,” United Way President and its Information Card under the of competition,” says Regional campaign, as the impact of the CEO Shelley White says. “We are so category of Publications: Councillor Gael Miles, Chair of recession continued to linger in our grateful for the fantastic response.” Brochure/Specialty/Cooperative Economic Development and community,” said 2010 Campaign “There is no other organization that I Advertising. The Information Card was Communications. “These Chair Barb Leavitt, General Manager of know of that has the reach of United created by our marketing agency of acknowledgments demonstrate the Baxter Canada and Strategic Initiatives Way,” said United Way Board Chair Carl record, m5. City of Brampton’s effectiveness and Latin America/Canada. “At one point Oxholm. “We bring together partners The City also received an honourable leadership in our economic we thought we might miss our target, from all across the region to create a mention for its brochure, ‘A development efforts.” but our community rallied to our call of community in which everyone is cared WalkThrough Time’. This publication EDCO is the country’s largest ‘United we can!’ and proved that Peel is for, connected and included. We all was created by the City’s Urban Design provincial economic development filled with generous, compassionate have a role to play in this powerful Department and was submitted by the association with members coming individuals and organizations that mission. United, we are meeting deep Economic Development Office under from both the private and public sector. want to make a deep difference.” needs and tackling issues such as the category of Tourism: Specialty It offers this awards program as well as Through the extraordinary support of poverty, social inclusion and mental Brochure/Map/Guide. professional development United Way’s 2010 campaign, donors health.” More than 140 entries were judged by opportunities throughout the year. _1-10_march:_1-10_jan_2008.qxd 08/03/2011 10:03 AM Page 4

Page 4 MARCH 2011

President’s Viewpoint 2011 – a busy 59 days and still counting Past President Charles Waud warned welcome. something the BBOT had been me there would be stretches like this. The mayor has bought into Ontario's encouraging for two years. We have Since January 1, The Brampton Board pledge to build a creative economy, natural advantages and with some of Trade has hosted Premier Dalton fuelled by “creativity-oriented” or modest investment can bring new McGuinty, Leader of the Opposition “knowledge-based” occupations, and investment and jobs to Brampton. Tim Hudak, and most recently moving the local economy from Over the last two years Brampton has Brampton Mayor Susan Fennell in her traditional to information-age taken a significant hit, stoked by its annual address to the city. industries. reliance on manufacturing and the Moreover, we hosted two After Ontario was recovering well from the “I am committed to making Brampton automotive sector. The Mayor Business sessions for our members, recession and that the investment in a hub for the province’s creative understands that we need to more worked with the city to provide our the automotive sector has paid economy over the next 10 years, and aggressively pursue a new economy as input in the formation of a new dividends and was critical for Ontario’s will continue to do everything in my a hub for the province’s creative economic development committee, economy. power to attract the companies and economy over the next 10 years. made three visits to city council and Conservative Leader Tim Hudak jobs necessary to make that a reality,” To that we say hear, hear. surveyed our own members on our focused his message around job said the Mayor in her speech. And while we are on matters of city performance. creation, building core services and The creative class, as defined by business, we are pleased that City We are also in the process of looking providing taxpayer relief. He looks to Richard Florida, social scientist and Council is moving expeditiously to at our own governance model and the private sector to be Ontario’s engine director of the Martin Prosperity establish an Integrity Commissioner. working to establish a senior executive for job creation. Institute, includes a wide range of As the details are being considered - a peer-to-peer mentoring group over the Mayor Susan Fennell delivered a good occupations such as science, 30 day public consultation - Council next few months. And, then there are speech with a key message focused on engineering, education, computer will hire an interim commissioner, the usual committee and board job growth and improved marketing for programming, research, arts, design, which allows for immediate meetings. Brampton as a place to do business. and media workers. engagement, while we finalize details I am not complaining – just trying to Her speech was more business The creative class of workers, which and start the search process. That is illustrate the vital role the Board of focused than other years, a welcome includes professionals, is also made up another hear, hear. Trade plays in the business community. departure from the usual report card of those working in classic “knowledge- If you have any thoughts or comments Premier McGuinty is a decidedly a approach. The recognition that based” industries, such as healthcare, about this column or any other issue more polished speaker than the first manufacturing is in decline and the business and finance, the legal sector, contact me at time I heard him speak at a Board of need to be more proactive in and education, Mayor Fennell said. [email protected]. Trade event. He looked relaxed and competing for the jobs of tomorrow is She has also promised to engage in a focused on delivering his message that essential to our economic future is trade mission to India in 2012, And the award for Policy and advocacy Best Employer goes to… part of our mandate Turn on your television (or, these days, your preferred media device), and “Brampton’s Voice of Business for you’re immediately enveloped in Business.” Take a minute to think about awards season buzz. Speculation swirls what that means. As an association, the around Oscar picks. Sports pundits Brampton Board of Trade is a multi- consider Most-Valuable Player faceted organization that provides candidates and playoff picks. And in early March, TRIEC will many benefits, such as networking th nurture and maintain long-term opportunities, business services, announce the winners of its 5 Annual business relationships, turning cultural member discounts, and many others, the end of it all they often ask us to Immigrant Success (IS) awards. IS understanding into competitive and but as the slogan proclaims, policy support them. You will be familiar with Awards recognize leading and operational advantages. Immigrants development and advocacy are integral many of the issues that we deal with. innovative human resource practices comprise 50 per cent of local staff. Not components of our mandate. For example, our committee has taken for recruiting and retaining skilled surprisingly, 90 per cent of the At its essence, the BBOT represents an active role in the debate regarding immigrants in the Toronto Region. company’s business is international. the views of its membership and, the need for an Integrity Commissioner These awards provide important - Nancy Steele, a department director at generally, the broader business at City Hall. We have long advocated for measures of local workforce American Express Canada, has driven a community in Brampton as it provides a significant revitalization of the engagement. We know that more than number of recruitment events governments at all levels with our downtown core. We have taken strong half of Peel’s population was born involving skilled immigrant candidates, policy priorities and advocates for positions regarding important health outside of Canada. And, we know that leading to significant number of new positive change to their affect. care issues, including the fate of Peel many economic-class immigrants hires over the past two years. She’s also I would like to take a moment to focus Memorial Hospital. arrive in Peel with high levels of post- pushed for cross-cultural training on the fact that the Board “represents I invite you to join us at our next secondary education, enhanced with among managers to ensure the the views of its membership.” The meeting on Thursday, March 3, 2011 at professional skills and years of work successful integration of new hires, all policy positions that the BBOT puts 8:00AM at the BBOT boardroom. We experience. of which was accomplished during forward to elected officials are not will be hosting Mimi Lowi-Young, CEO Couple these points with the fact that breaks and overtime. developed in a vacuum. In general, of the Central West Local Health immigrants are a major force behind In these and other instances across the issues of public policy are raised, Integrated Network, who will update Brampton’s population increases, many IS Award nominees, local debated and positions formed through our committee on health care in which continue to outpace Peel employers are seeking ways to leverage the Policy and Government Relations Brampton, which stands to be a hot counterparts Mississauga and Caledon, the talents and experience of skilled (PGR) committee. This forum is the topic in the coming provincial election. and it can be argued that you can’t talk immigrants, whether to tap a fuller primary conduit for BBOT members to Help the BBOT formulate our policy about local employment without also representation of the skill-sets available have their say and contribute to the position on this contentious issue. If discussing immigrant talent. in the local workforce, gain access to process. We have a strong core of you can’t make that this meeting, don’t Companies nominated for this year’s diversifying local markets or capitalize members who provide valuable input worry we will have our next one on the TRIEC IS Awards would agree: on global business opportunities. every month and ensure that positions following first Thursday of the month - The Toronto Foundation for Student Immigrants are certainly not new to taken by the Board truly reflect the will and every month after that. Success employs internationally Brampton or to Peel Region. However, of the membership. We truly are Brampton’s Voice of trained doctors to provide vision and the ways in which employers are That said, we welcome a broader Business for Business. I invite you to hearing screening at Toronto-area evolving their internal policies and representation of the Board’s join the chorus. schools in priority neighbourhoods practices in response to demographic membership at our committee table. Keith Medenblik is subbing for VP with large newcomer populations. Not shifts in our local population are stories We encourage all interested BBOT Policy Jim Schembri this month. Keith only do the children benefit from the of innovation that merit recognition members to consider participating in is the Chair of the BBOT Policy and screenings as important interventions across the local employer community the process. As in many cases, the Government Relations Committee and that can have a positive impact on their at-large. infusion of new viewpoints creates a he is also Senior Manager, Public education, but the internationally The latest crop of IS Award winners renewed energy and commitment. We Affairs with the Greater Toronto Airport trained doctors gain valuable Canadian will be announced on March 9 and believe that you will find that the Authority (GTAA). healthcare experience, enhancing their profiled online at www.isawards.ca. experience is very rewarding. ability to secure residency positions If your organization has implemented We are a dynamic committee that has and meaningful work in healthcare. an innovative immigrant employment the ear of many important and - Thales Canada, Transportation hires practice, please contact Rodel influential politicians and senior “market makers” – individuals who Imbarlina-Ramos, TRIEC’s corporate officials. We routinely host delegations understand international business- and stakeholder relations manager in from these people of influence and at culture nuances that enable them to Peel and Halton at (905) 896-4994. _1-10_march:_1-10_jan_2008.qxd 08/03/2011 10:03 AM Page 5

Page 5 Show Me The Money- Part 1! Taking innovation to market By Tim Scott point. Without all the effort and you have. Clear communication leads importantly, define how you plan to You have a revolutionary business idea subsequent detail that comes from to action. monitor the entire process. The - an innovation that will change the researching, writing, and evaluating, Number 7 Present the strengths stronger the business strategy, the world! You just know people will knock you will miss key information - those and weaknesses of your Management easier it is to keep your company down your door to buy your product … ‘ah-ha’ moments you will undoubtedly Team tracking to your plan. but you need some financial support to experience while preparing a plan. Take a critical view of you and your Well, that’s all for now. Join me again make your dream a reality. So, what’s There are a number of business plan team. Do you collectively have the next month for the final countdown to next? Do you go to your local bank and templates you can download from the requisite skill sets to make your plans the all-important Number 1 – the must- share the good news? Do you talk to Internet. Get searching and start happen? Where are the gaps in your not-miss information that will help you your friends, neighbors and family building your plan. team – experience, education, and succeed in securing that ever-evasive about your prized idea? What about Number 9 Be clear about your knowledge - and what will it take to fill funding. finding one of those Angel or Venture Financial Requirements those gaps? Lenders not only review Of course, if you can’t wait, you can Capital investment companies who How much support do you need? How your business plan, they also look at the give me a call, Tim Scott, Entrepreneur- have all the money and ask them to will the funds be used? Can you identify leader and management team to see if In-Residence at the RIC Centre to help out? You could, but actually an appreciable difference that ‘X’ the planning can be executed. If you discuss your revolutionary business finding funding for your product or dollars vs. ‘Y’ dollars will have on your don’t have an accountant, find one who idea in person! You can reach me at idea should really happen in the later company’s success? The expectation of understands the ins and outs of 905-273-3530 or email me at stages of your planning – think if it as any lender, whether personal or financial planning – one that can help [email protected] Stage Two. First, let’s look at the institutional, is that you have explored you successfully navigate the lending The RIC Centre (Research, elements of Stage One – Your Plan. every option, considered all the pluses minefield. Whether you have the Innovation, Commercialization) is a A strong plan is critical if you want and minuses of your funding necessary skills to lead this new non-profit organization that provides others to buy into your idea, so let’s requirements, and have settled on the venture, or not, be transparent with business and technical services to break down the “Top 10 Things You most optimum financial need to your lenders. small and medium enterprises (SMEs) Must Do to Secure Funding for Your support your company path. Number 6 Define your Business to commercialize their innovation. Tim Business”. Number 8 Create an Elevator Strategies Scott is the RIC Centre’s Entrepreneur Number 10 Have a detailed Business Pitch Arguably, this is the most difficult in Residence. In his capacity, he meets Plan Can you to describe your business element of the planning process to with early stage companies and I’ve worked with a host of companies idea in 30 seconds or less? It may sound work through. Too many times advising them on moving their over the years that completely overlook challenging, but taking the time to craft individuals or companies take short- business models to the next level. RIC’s this necessary step. A Business Plan is a your story – who you are as a company, cuts and don’t define exactly how they interests reside in the aerospace, detailed document you prepare to the products or services you provide plan to move forward. Take the time to advanced manufacturing, emerging outline everything about your and who you’re selling to – will give you identify the vision you have for the technologies and life sciences sectors. business; management team, market, the ability to clearly articulate your product, and be sure you create an Visit www.riccentre.com for more product offering, financial overview, need. Be succinct, be engaged, be a execution plan – complete with specific information. etc. Yes, I know, preparing a Business leader and be you. Lenders will buy activities and strategies you will deploy Plan is a huge effort. But that’s the into you as much as the product or idea to achieve your vision. Most The Year of the Business Owners: Entrepreneur Welcome to Facebook Pages By Gary Collins Did you know that 2011 has been To me, it makes sense for companies you’ve built so far! Although it may designated as Year of the Entrepreneur to hang out where their customers (and take a while to catch on, with by the Government of Canada? Small potential customers) hang out. dedication you WILL build a following. and medium sized businesses are Well, with over 500 million active And that’s when it becomes fun. playing a key role in our economy. users, and more than 16 million of Some Great Facebook Pages for Small and medium sized businesses them in Canada, it’s very likely that Inspiration: make up 98% of the total business your customers are on Facebook. Whole Foods - establishments in Canada. The There are lots of interesting things you my company’s Facebook page. We have http://www.facebook.com/wholefood Brampton Board of Trade is a not-for- can do to engage your target audience just over 3,500 fans, and quite a few of s profit business association that using the platform – and if you do it them engage with me regularly – even Tim Horton’s – consists of hundreds of entrepreneurs. right, your audience will start to look multiple times a day. I try to be as http://www.facebook.com/TimHorton We try to assist our members through forward to your contribution! Today, helpful as possible – this keeps them s networking events, providing programs let’s talk about taking one of the first coming back, and also helps our brand. Best Buy – and services, and being the leading steps into the world of social media – Yes, sometimes fans criticize us, or use http://www.facebook.com/bestbuy advocate for the economic prosperity building a Facebook Page. the Wall to complain. I welcome it! I One Final Thought… and development of Brampton. What is a Facebook Page? listen to them, and try to help. Usually, The one thing that I suggest keeping The Chamber network is strong and A Facebook page is basically a they’re impressed with my response – in mind as you embark on your united across the entire country. The Facebook Profile for your business or and so is anyone else who saw the Facebook Page adventure is the Chamber network is the voice of brand. According to Facebook, Pages interaction. If you’re interested, you importance of consistency. Consistent business for business. We encourage allow you to “connect with your can check out the page I manage here: updates, quick responses and a “we’re governments at all levels to implement audience, share your story and www.facebook.com/drakeinternationa here for you” culture is necessary for policies that will stimulate economic participate in real-time conversations l. making your Facebook Page a success. growth. We want to see lower taxes, less quickly and easily on Facebook.” The So, How Do I Set One Up? Why not commit to a three-month or red tape, a commitment to deficit best part? They’re completely free. It’s really, really easy to get started. six-month test? Really give it a try for a reduction and programs that will help Applications and Features Simply navigate to facebook.com, but period of time, and then evaluate. Ask businesses succeed. We know that with - With Facebook Pages, you can (among instead of logging in, click on “Create a yourself how it’s working, and tweak. the right economic conditions, other things): Page for a celebrity, band or business” There is an ROI here – but it may take business leaders will take risks by - Post updates to your Page’s Wall on the bottom right of the page. This some time to figure it out. Good luck! starting new businesses and hiring job - Post photos and videos of your will take you through the set up And if you have any questions, shoot seekers. business and events process. Facebook has tons of great me an email at hpayne [at] drakeintl At the Board of Trade we recognize a - Add applications (such as polls, job guides to help you with this, and [dot com]. [email protected]. Small Business of the Month in our boards, contests, etc.) that enhance hundreds of articles and blog posts You can also find me on Twitter at newspaper Trade Talks. Please share your page experience have been written on the topic. Just @heatherpayne. I’m happy to help! your good news stories and successes. - Create discussion boards to solicit Google “Build a Facebook Page”, and Heather Payne was born and raised Entrepreneurship is a powerful force user feedback and encourage you’re sure to find a resource that can in Brampton, and graduated in 2009 that drives innovation, productivity, job brainstorming help you! from the Richard Ivey School of creation and economic growth. At the - Set up events and have your fans Keep in mind that it takes a while to Business at the University of Western same time, owning and operating a RSVP build a community. I just started Ontario. She’s the in-house social business can be a challenging - Plus more! building a Page for a non-profit I’m media expert and Sr. Marketing endeavour. We are here to help. We are Do Customers Want This? involved in. One person “Likes” us so Coordinator at Drake International, a pleased to see that the Government of In short, yes. Customers love social far – and it’s me. Don’t be dismayed! Talent Management Solutions Canada recognizes the importance of media because it gives them a chance Try using your website and other company that was founded in entrepreneurship and is committed to to share their thoughts and be heard. It promotional materials to advertise the Winnipeg in 1951. seeing the economy grow. So this year, also “humanizes” companies and fact that you’re now on Facebook. Add let’s celebrate our entrepreneurs. Best brands and makes them more likeable. a link to your email signature, and wishes for continued success. We all want to do business with people inform customers when you interact Gary can be reached at we like, right? with them – you can even bring it up by [email protected] I recently took over management of asking them for feedback on what _1-10_march:_1-10_jan_2008.qxd 08/03/2011 10:03 AM Page 6

Page 6 MARCH 2011 Economic Action Plan Supports small- and medium-sized Businesses in Southern Ontario Small-and medium-sized businesses the tools they need to expand into not-for-profit organizations and post position to compete in the global throughout southern Ontario will have promising new areas," said Minister of secondary institutions with projects economy. These initiatives are greater opportunities to diversify and State Fantino. "This support will allow that enhance productivity, diversify the designed to support businesses and enhance their operations, because of a businesses like Embassy Flavours Ltd. regional economy, and build a other organizations through new investment by the Government of to undertake projects that will result in competitive advantage for southern partnerships and investments in skills Canada. a more diversified and competitive Ontario. and training; innovation; research and The Honourable Gary Goodyear, economy in our region." FedDev Ontario was created as part of development; and increased Minister of State for the Federal The CME SMART program provides Canada's Economic Action Plan to productivity. Economic Development Agency for up to 50 per cent of eligible project support businesses and communities To learn more, please visit Southern Ontario (FedDev Ontario), costs, to a maximum of $50,000 per in southern Ontario. Now in its second www.feddevontario.gc.ca or call 1-866- announced the funding at Embassy project, and focuses on key areas such year of operation, the Agency has 593-5505. Flavours in Brampton, Ont. Minister as lean design and manufacturing, launched a number of initiatives to Goodyear was accompanied by the quality improvement, energy create a Southern Ontario Advantage Honourable Julian Fantino, Minister of efficiency, information technology best and place the region in a strong State (Seniors). practices, and environmental impact "Our government is helping reduction. businesses grow, become more "We are very pleased to extend competitive and create new jobs," said support through our SMART program Minister of State Goodyear. "We are to Ontario manufacturers that are committed to making sure the people, taking the initiative to improve businesses and communities of productivity and expand their business southern Ontario have the tools they in a very challenging business need to be successful and strengthen environment," says Canadian our economy." Manufacturers & Exporters President & Through FedDev Ontario's Prosperity CEO Jayson Myers. "The support that Initiative, the Canadian Manufacturers CME has received from FedDev Ontario & Exporters SMART program will clearly shows that manufacturing receive up to $4.2 million to fund competitiveness is a priority for the projects that will help small- and federal government and a critical medium-sized manufacturers component in sustaining Canada's throughout southern Ontario increase economic recovery." their productivity and competitiveness The Prosperity Initiative is a direct in the global economy. Embassy result of feedback from business Flavours is a local business that has leaders, academics and community previously received funding through leaders from across southern Ontario, the SMART Program to improve their who suggested FedDev Ontario take a production capacity. leadership role in bolstering innovation Gary Goodyear, Minister of State for the Federal Economic Development Agency for Southern Ontario "Our government recognizes the and economic growth in our region. (FedDev Ontario) and the Honourable Julian Fantino, Minister of State (Seniors) with staff at Embassy importance of investing in businesses Under the Prosperity Initiative, up to Flavours in Brampton. and not-for-profit organizations in $210 million will be awarded over the southern Ontario and providing them next three years to support businesses,

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Page 7

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Page 8 MARCH 2011

Secondary students Hands-on experience necessary for 21st century By Tony Pontes Experiential learning provides students Where do students go after high with knowledge of the workplace school? Most people would say, “to through job shadowing, co-operative tel:tel: 905 779292 0081 college or university.” But, students education and the Ontario Youth graduating from the Peel District Apprenticeship Program. School Board would tell you about The Ontario Youth Apprenticeship many options available to them, Program (OYAP) lets students earn TheThe DDriverriver anandd VVehicleehicle LicensLicensee OOfficeffice including skilled trades apprenticeship credits toward their diploma and programs and workplace employment accumulate hours toward specific trade opportunities. competencies. Peel students have the OwnedOwned andand operatedoperated byby TheThe BramptBramptonon BoardBoard ooff TTraderade fforor 35 YYeYearsears Thanks to the Ministry of Education’s opportunity to choose from trades such Student Success – Learning to 18 as truck and coach technician, 2150 Steeles Steelees AAve.ve.E. EE.,., BBramptonramptton initiative, secondary students gain skills electrician and general machinist to and experience needed to be successful name a few. AtAt TToTorbramorbram RoadRoad in school and in life. Peel schools Dual Credits allow students in Grade provide courses, programs, supports 11 or 12 to earn college and secondary and experiences relevant to the credits by offering a combined college interests and needs of all students. and high school experience. Sheridan HoursHours of OOperationperation Here are some of the many programs and Humber colleges offer programs MondayMonday toto Friday,Fridayy,, 9:00 a.m. – 5:005:00 p.m.p.m. that provide graduates with the skills such as wireless and mobile devices, and competencies necessary to find pre-trades plumbing – TTOP, and social ThursdayThdhursday openoppen untiluntilil 7:00 7: 00 p.m.p.m. meaningful and rewarding psychology. employment opportunities in the 21st All of these programs benefit the Peel century: business community by helping to Co-operative education integrates create a pool of future skilled workers ServicesServices iinclude:nclude: classroom theory with pre-placement who can keep you competitive. and integration activities as well as a Recruiting OYAP students to become t








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*Brendan Wood International Survey. Institutional Equity Research, Sales and Trading Performance in Canada, 2009 Report. ® “BMO (M-bar Roundel symbol)” and “Making Money Make Sense” are registered trade-marks of Bank of Montreal, used under licence. ® “Nesbitt Burns” is a registered trade-mark of BMO Nesbitt Burns Corporation Limited, used under licence. BMO Nesbitt Burns Inc. and BMO Nesbitt Burns Ltée are indirect subsidiaries of Bank of Montreal. If you are already a client of BMO Nesbitt Burns, please contact your Investment Advisor for more information. Member-Canadian Investor Protection Fund _1-10_march:_1-10_jan_2008.qxd 08/03/2011 10:03 AM Page 9

Page 9 NEW MEMBERS NEW MEMBERS Accounting Experts Sarabjeet Ghai Logo Bags 52 Castle Oaks Crossing Bernard Cheng Brampton L6P 3G9 55 Selby Road Accounting - Certified General Unit A6 Accountants Brampton L6W 1K5 Packaging Atul Ahuja Law Office Atul Ahuja MAP CANADA LTD. Suite 103 Hal Gaber 1300 Steeles Ave. East 325 Healey Road Brampton L6T 1A2 Unit 1 Law/ Legal Services Brampton L7E 5C1 Wholesale - Welding Equipment & Bibby Financial Services (Canada) Inc. Accessories Kevin Westfall 1 City Centre Drive Party Centre Suite 315 Glenn Mottershead Brampton L5B 1M2 10 Wilkinson Road Financial Planning & Services Unit 30 Brampton L6T 5B1 Booster Juice Retail Jim Wyatt 17 Ray Lawson Peel District School Board Brampton L6Y 5L8 Small Business of the Month 5650 Hurontario Street Restaurant Mississauga L5R 1C6 Education / Training Children’s Choice Daycare Inc. Bali Singh & Associates Lena Kirou-Clarke Qualitest International Inc. 2021 Williams Parkway CONTACT that our clients have come to expect.” Arash Behzadi Units 4, 5 & 6 “At our Practice, we believe good work 70 East Beaver Creek Road #9 Brampton L6S 5P4 Bali Singh & Associates, starts with the ability to be non- Brampton L4B 3B2 Day Care Certified General Accountant & judgmental. We listen carefully to our Manufacturing & Distribution Business Advisor client’s concerns and opinions about CLOCK”N”HEN 16 Rutherford Road South, Suite 202 vision, goals and strategy. We analyze Re/Max Realty Services Inc. Bill Dhaliwal Brampton Ontario, L6W 3J1 the information, before recommending Bill Schaump 71 West Drive Tel. 905-487-0215 a tailored high-quality, value-driven 295 Queen Street East Brampton L6T 5E2 Email: [email protected] solution to suit their needs within the Brampton L6W 3R1 Restaurant Website: www. balisingh.ca regulatory and professional Real Estate Member since: 2004 competence framework,” says Bali. Diane Boyd - iProRealty Ltd. In Business since: 2003 Over the years, the firm has served a Renaissance Respiratory Brokerage Previously at: 338 Queen St. E., wide range of businesses in a variety of Beverly Pacmeco Diane Boyd Brampton industries from startup to 8 Automatic Road 123 West Drive reorganization. Services include buying Unit A1 Brampton L6T 2J6 Congratulations to Bali Singh & to selling a business, financing, Brampton L6S 5N4 Real Estate Associates, Certified General succession planning, controllership, Respiratory Home Care Equipment Accountant and Business Advisors on business turnaround, strategic action D.P.R. Distribution Personnel being selected The Brampton Board of plan, complex CRA appeals, assurance Resources Inc. Trade’s Small Business of the Month. financial statements and computerized Royal LePage Credit Valley Real Estate Joanne Murphy The company has been serving the accounting and bookkeeping. Brokerage 284 Orenda Road business community of the The firm is built on the foundation Foskea Purdy Suite 1A Peel/Halton Region since 2003 and Bali and belief that success starts with 10045 Hurontario Street Brampton ON L6Y 4W5 has been a member of the Board of building a good interpersonal Unit 1 Employment Service Agencies Trade since 2004, serving on Governing relationship with their clients, based on Brampton L6Z 0E6 Council as Treasurer from 2004 to 2006. a high trust value, understanding the Real Estate Dundas Contracting With its humble beginnings in a small risk and opportunities of their business Corry Tosswill windowless office; the firm has now in light of the economic environmental Skills For Change P.O. Box 598 expanded to two (2) locations in challenges and to advise and align their Corina Carvallo Rockwood N0B 2K0 Brampton and Mississauga as part of its client’s vision, goal and strategic 791 St. Clair Ave.W. General Contracting, Home Staging vision to serve its growing client base in initiatives with real clarity and a Toronto M6C 1B7 the region with exceptional value. workable method of timely financial Education/Training Gosunca Inc. The firm’s vision is to provide clients management practices. Roberto Elias Lopez with value-driven, complete Over the years, that firm has Strone 20 Jacob Brill Crescent professional accounting, taxation, developed key valued relationships Rick Block Brampton L6Y 5K5 auditing, valuation, business advisory, with a trusted network of professionals 56 Bramsteele Road Janitorial/Maintenance computer systems support and and other disciplines for which they are Unit 12 bookkeeping services. very thankful for their continued Brampton L6W 3M7 Industry Air Sales Bali says “we undertake our clients’ support and advice. Property Restoration Gary Curtis work with same high level of interest 2 Automatic Road, Unit 123 our clients would have and we are Two Men And A Truck Brampton L6S 6K8 always ready go the extra mile to bring Mike Piercey Manufacturing & Distribution 394 Orenda Road Brampton L6T 1G9 JCE Maclean Consulting Moving/Storage James Maclean 2010 Markle Drive Ultimate Drivers Oakville L6H 3T3 Tony Mehta Membership Referral Program 239 Queen Street East John L. O’Kane Professional Brampton L6W 2B6 Corporation The Brampton Board of Trade wishes to thank Driver Training John L O’Kane 60 Queen Street East the following member for his membership referral : Suite 205 Brampton L6V 1A9 Anthony Folan Law/ Legal Services Integral HR Soluti ons Kolar Auto Body Ltd. Joe Kolar 42 Stafford Drive Members who make a successful referral are given a Brampton L6W 1L4 BBOT Marketing package valued at $299.00. Automotive - Body Shop, Repairs Membership Referral Program details are available on our website, www.bramptonbot.com

about the creative, innovative solution _1-10_march:_1-10_jan_2008.qxd 08/03/2011 10:03 AM Page 10

Page 10 MARCH 2011 EVERYTHING BRAMPTON.

March 2011

2010 YEAR IN REVIEW 2010 should be remembered as a year of growth and return to health. Statistically, the number of new businesses increased significantly over 2009, as did employment and construction values, while the unemployment rate dropped 2.6 percentage points. These were the unmistakable signs of an economy that has rebounded.

Overall building permit value in 2010 for the city was almost $1.5 billion. Industrial building activity was at $82 million, commercial values increased to $181 million and institutional $141 million. These numbers reflect dramatic increases from 2009, particularly in the commercial sector where there was a 181% increase in 2010. Clearly Brampton continues to be an attractive destination for investment.

JEFFREY BAINES Manager, Business Information & Policy [email protected] 905.874.2660

Economic Development Office 33 Queen Street West, Brampton, ON L6Y 1L9 T: 905.874.2650 TTY: 905.874.2130 F: 905.874.2670 [email protected] _11-20_march:_11-20_jan_2008.qxd 08/03/2011 10:08 AM Page 1

Page 11 Common Sales Mistakes Last month, this column explored the importance of integrating your business’s marketing and sales plans. Marketing gets customers to your door while Sales provides solutions to the customer problem satisfactorily enough to conclude the transaction (read: revenue.) There are core steps in the sales customer is already in pain from having process, with variations depending on to part with their money; don’t make marketing strategies, industry sector the paperwork or payment transaction and personal communications style. a hassle. Talent and ingenuity can happen at Stage 7: Follow-up post-sale – the most every stage, as can mistakes. You’ve common mistake made here is that it’s spent plenty of money on marketing to ignored, sacrificing future sales from attract potential customers, now don’t what could be a loyal customer. lose them because of one of these easy- Missteps in the selling process can to-fix missteps. have serious consequences, depriving Stage 1: Welcome the Customer – the your business of revenue and eroding most common mistake made at this confidence in your company staff as stage is to forget to do it, sincerely. well as potential customers. Take time Sales people sometimes jump right to this month to analyze your company’s Deliver (stage 5.) sales stages, then take an honest look at Stage 2: Build Rapport – people buy mistakes you might be making along from people; take the time needed, the way. You’ll find that many of them sometimes just a few moments, to have simple solutions which can be humanize the selling process. You can implemented at once, with immediate also use this step to ask a crucial market positive impact to your sales success. research question: “How did you hear © Cassandra Baccardax is Manager, about us?” Small Business Services at Brampton’s Stage 3: Determine the Problem – the Small Business Enterprise Centre. She common mistake made at this stage is can be contacted at 905 874 2667 or by overly-eager sales people not allowing email the customer to be heard. [email protected]. or Stage 4: Determine the Solution – the Visit www.brampton.ca. This article mistake made at this stage is offering a offers general information and opinion solution unrelated to the customer’s only and is not intended as specific problem (stage 3). In the customer’s business advice. Readers should mind, this is not a solution at all. consult their own professional advisors Stage 5: Deliver the Solution – mistakes when considering any business here often are of a logistical nature (i.e. strategy for their venture. stock outs, expensive delivery costs etc.,) or of a quality control nature. Stage 6: Conclude the Transaction – the most common mistake here is that the transaction is cumbersome. The _11-20_march:_11-20_jan_2008.qxd 08/03/2011 10:08 AM Page 2

Page 12 MARCH 2011 United Way announces John Howard Society Employment Services 2010 Spirit Award winners

United Way of Peel Region today demonstrate exemplary teamwork in a announced the recipients of the 2010 joint union and management Campaign Spirit Awards at its 2010 campaign, went to the City of Community Achievement Celebration Brampton and the Canadian Union of held at the International Centre in Public Employees Local 831; Mississauga. Amalgamated Transit Union Local “The Spirit Awards honour 1573; and The Brampton Professional inspirational and creative campaigns Firefighters Association Local 1068. that demonstrate team spirit while Outstanding Employee Campaign raising funds for United Way,” said Award, presented to the workplace United Way President and CEO Shelley campaigns that show an outstanding White. “Congratulations to all our increase in employee participation and recipients. Their support helped us excel in their support of United Way, raise a total of $13,752,578 to continue was awarded to Teradata Canada, funding vital programs and services Mississauga; and The Tri-Hospital that families and individuals in our United Way Campaign: Credit Valley community depend on every day.” Hospital, Trillium Health Centre and Outstanding Joint Union - William Osler Health System Management Award, presented to workplace campaigns that Office Hours: Monday - Friday: 8:30am - 4pm Thursday Evenings: 5pm - 7:30pm 134 Main St.N., Brampton, ON L6V 1N8 Phone: 905-459-0111 Fax: 905-459-5864 www.johnhowardphd.ca Our Community Includes Everyone

Proud Members of The Brampton Board of Trade Since 1971 See us for special vehicle pricing for BBOT Members _11-20_march:_11-20_jan_2008.qxd 08/03/2011 10:08 AM Page 3

The Brampton Board of Trade TRADE TALKS Page 13

Brampton Library Learn from the pros Are you searching for some successful business leaders— Ontario Business ProgramProgram inspiration for your business in wants to share with you what he Guide is your resourceresouurce to this economic downtime? Why not discovered about getting ahead read about major business leaders and getting noticed; motivating government-government-fundedfunded and how they have risen to success people and turning businesses programsprograms and servservicesvices for and learned from their mistakes around; building winning teams along the way? Brampton Library and running a global company of Ontario businesbusinesses. sses. has a number of books that will nearly one million people; and inspire you to persevere with your always staying true to yourself. The http://www.ontario.ca/en/business_program/index.htmhttp://www.ontario.ca/en/business_program/index.htm business. Here’s just a few of them! Education of an Accidental CEO is Gerber, Robin. Barbie and Ruth: filled with David Novak’s street- the story of the world’s most smart wisdom. CategorieCategoriess famous doll and the woman who Welch, Jack. Jack Welch speaks: created her. Collins Business, 2009. wit and wisdom from the world’s s!DVICEAND#ONSULTATIONs!DVICEAND#ONSULTAATION Barbie and Ruth is the entwined greatest business leader. John story of two exceptional women— Wiley & Sons, 2008. Discover what s#ULTURAL$EVELOPMENTs#ULTURAL$EVELOPMENT the diminutive yet voluptuous doll some of the most successful minds s%DUCATIONAND4RAININGs%DUCATIONAND 4RAINING and her creator Ruth Handler. in business and finance has to say Gerber relates how a visionary about the management principles s%NERGY)NCENTIVESs%NERGY )NCENTIVES woman and her product changed that helped him soar to success, an industry and sparked a lasting the controversy surrounding his s%NTREPRENEURSHIPs%NTREPRENEURSHIP debate about women’s roles. compensation package and s%XPORTs%XPORT Hotchner, A.E. Paul and Me: fifty- provides lessons in leadership that three years of adventures and cannot be found anywhere else. ss&INANCING&INANCING misadventures with my pal Paul Brampton Library has 6 locations Newman. Doubleday, 2010. to serve you: 4 permanent s(UMAN2ESOURCESANDs(UMAN2ESOURCESANND Bestselling author A. E. Hotchner’s branches and 2 interim sites. Our 4RAINING4RAINING intimate account of his 52-year business resources include books, friendship with Paul Newman. He magazines, and a number of s.ORTHERN/NTARIOs.ORTHERN/NTARIO presents a complicated, electronic databases as well as unpredictable, fun-loving, talented downloadable e-books and e- s2ESEARCHAND$EVELs2ESEARCHAND$EVELOPMENTOOPPMENT man, and takes the reader along on audiobooks available from s4AX#REDITSs4AX#REDITS their adventures. Most notably, anywhere that has Internet access. they started Newman’s Own as a For more information about our s9OUTHs99OOUTH prank and watched it morph into a collections and services, please call major enterprise that has given its us at 905-793-4636 or visit our $260 million in profit to charities website at worldwide. www.bramptonlibrary.ca. Novak, David. The education of an Emma Duncan, Branch Manager, accidental CEO: lessons learned Brampton Library from the trailer park to the corner office. Crown Business, 2007. David Novak—one of today’s most engaging, unconventional, and

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Page 14 MARCH 2011

Do You Want a Predictable, EXPERIENCE, INNOVATION, INTEGRITY Sustainable, Potentially Increasing Income for Life? Recently there has been much debate at the national level about pension reform and the lack of predictable and sustainable retirement income options for the majority of Canadians. There are many Canadians who are fortunate to have defined benefit pension plans and may not worry as much about retirement. But, for the majority of Canadians who depend on their Registered Retirement Savings Plans (RRSPs), you a guaranteed base case for your retirement non-registered investments and even Canada income and the potential if markets performed Feature Property Pension Plan (CPP) payments, they often find that it could be higher? What if you could get a they have a shortfall when planning for guaranteed simple growth rate of 5% per year retirement. on your capital to generate a guaranteed For Sale The challenge for those without a defined income for life starting as early as age 55? What benefit pension plan, is that while RRSPs and if you could also get the better of market TFSA's allow one to accumulate savings over performance over and above the 5% simple 6.8 Acres, Zoned M2 the long term, given today’s economic climate, growth rate – and you could reset the base generating decent rates of return are difficult amount every three years? without assuming risk – and with risk comes This solution is available, but you have to look 25 Minutes from Hwy 410 negative setbacks in the markets like we beyond traditional investments like mutual recently saw in 2008. As a result of setbacks like funds and GICs. This solution is called a Building permit ready this, many investors are prepared to only look at segregated fund with guaranteed minimum guaranteed investments, such as GICs and withdrawal benefits. • Facility Leasing & Sales • Lease Analysis savings bonds, which also present a big This article is supplied by Steve Robinson, an challenge given today’s low guaranteed interest Investment Advisor with RBC Dominion • Build To Suit • Site Selection rates. Securities Inc. Please consult with a • Land Sales • Investment So what’s one to do? As you may have heard, professional advisor before taking any action stocks deliver better returns over time, and based on information in this article. Steve can Local Knowledge - International Reach! historically they have, but when one’s be reached at 905-450-5946. approaching retirement, a setback like 2008 can Robert J. Best cause a lot of anxiety and cause one to sell. But Vice President, Broker stock-based investments within a balanced portfolio are for many investors the answer and [email protected] one must hold through the volatility even when it feels painful to do so. Better yet, what if you could buy into your own 905-450-1855 "defined benefit pension plan" that would give 16A Kennedy Road South, Brampton, Ontario, L6W 3E1 _11-20_march:_11-20_jan_2008.qxd 08/03/2011 10:08 AM Page 5

The Brampton Board of Trade TRADE TALKS Page 15

Save the Date Wellness symposium set for April 5 BBOT GOLF Join us for the Region of Peel’s 2011 • Communicate a balanced and Important Details: Workplace Wellness Symposium: compelling proposal that fosters DAY Building a Plan for Workplace Wellness commitment and collaboration • Cost is $35 per person. Breakfast and Tuesday, April 5, 2011, 8:30 a.m. to 3:30 • Influence key decision making in your lunch provided. JUNE 16 AT p.m. at the Mississauga Convention workplace • To register, please e-mail Centre [email protected] and LIONHEAD Allan Smofsky - Workplace health include: your name and contact Learn from Peel Public Health staff and strategist with 25 years experience will information, your company and how other workplace experts about how to help you: many people from your company build an effective and sustainable will attend. PHONE SYSTEMS workplace wellness program. • Build a business case • Deadline for registration is Tuesday, • Relate healthy workplace strategies to March 22, 2011. Space is limited. the goals of your organization PLUS INC. Robert Harris, MBA, CHRP – For more information, visit Brampton Professional speaker, trainer, author Who should attend? accountforhealth.ca or call Peel Public 16 Regan Rd., Unit 51 and consultant will help you: • Human Resource Professionals Health at 905-799-7700. Owner: Al Sunderland • Occupational Health Nurses • Identify stakeholders’ complex • Wellness Committee Members (905) 846-4666 concerns • Health & Safety Professionals email: [email protected] • Learn how to best respond during • Workplace Health Leaders times of change • Business Telephone Systems • Computer Cabling • Voice Mail Systems • Voice Over IP

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Page 16The Brampton Board of Trade TRADE TALKS MARCH 2011 The Customer is Not Happy

An old adage says you can make some of the people happy some of the time but you can’t make all of the people happy all of the time. Does that work for you as a leader? I would suggest it would not. After all, the goal of every leader is to ensure their customers are happy all the time. However, getting to Unfortunately both firms overcharged that utopian point is another matter on their invoices. When contacted both altogether. firms agreed to correct the situation Let’s assume for sake of argument that and provide a refund of the you have instilled in your staff a focus overpayment. on making sure that invoices are Both firms had a receivables officer submitted to clients promptly. This will focused on getting bills out, not definitely support your desire for a processing refunds. Both refunds took positive cash flow. It will present to the in excess of 30 days. In both instances customer an image of a firm that is on the issue was brought to the attention top of things. The work is done to the of the leader of the firm. client’s satisfaction; therefore we What is the leader’s role in these assume they must be happy. situations? First, take responsibility for What about the concept of invoice the error on behalf of the company. accuracy. Errors in the invoicing Second, make every effort to refund the process can result in the firm being overpayment promptly. placed in a poor light with the Here the leaders had an opportunity to customer. Whose responsibility is it to turn an error into a WOW. A verbal or see that the invoices are in an accurate written apology plus a prompt refund manner? Yours as the leader of course. was all that was needed. Both leaders By placing focus on just getting the lost this opportunity. invoices out the door you may have As a leader you might ask: "Join us for provided a false performance - Could this have been you and your measurement. The measurement firm? should include accuracy as well. By - Are you made aware of issues raised taking a bit more time, staff can ensure by customers about over charges? that invoices sent are accurate. Surely - Do you have an efficient process in St. Patrick's another hour or two in invoice place to adjust those errors and issue checking would not negatively impact apologies to the clients? your customer satisfaction level. If so, you are a leader who is leading Recently I experienced two separate by example. If not, what example do scenarios where the service provided you believe you are setting? Will the Day” by a firm was even more than expected. rest of the firm take their lead from you? My thoughts immediately ran to Gordon Newman is President of The promoting the firm to others and Newman Learning Group. For more making sure they received my business information visit in the future. www.newmanlearning.com

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Page 18The Brampton Board of Trade TRADE TALKS MARCH 2011

What is your Leadership Style? FROM LOCAL TO GLOBAL Kathy St. Jean – Is it Based on “Follower-ship”? Senior Manager, Consulting Implicit in past writings about Dysfunctional Senior Brampton Business Centre Management Teams (SMT) were the key skills of a 24 Queen Street East, Suite 100 CEO and that building an effective and healthy SMT, Brampton, Ontario L6V 1A3 requires the CEO to expel self-serving leadership 905 450-6332 | [email protected] tactics and to aggressively adopt and drive a servant leadership point of view throughout the organization. Consider the Theory of Business that a progressive CEO / Owner signs up for. “decisions, relationships, classifying activities and What’s our mission? getting these activities happening in efficient, client What are our competencies? facing ways while making suitable profit is difficult. Who are our customers and non customers? Managers regardless of seniority, require effective What do we consider results for the enterprise? social skills, to establish trust with his / her teams. A What does our operational theory consist of? balance between offering mentoring and education What is the focus of Senior Management for while measuring performance and balancing the opportunities and innovation? needs and merits of the individual within the Of course the new CEO has investigated how the organization can be challenging. investors and shareholder define “creating A favorite leadership style of mine is based on Shareholder value” and assess financial performance, “follower-ship”. Not “follow me and let’s take that hill”. the strength of the SMT and business processes, But a leadership style that embodies competent, competitive threats, market opportunity, cash flow confident, selfless, tough, determined and principled and so on… leaders who believe in positive mentoring of their From the company’s side however, the CEO’s staff. Changing a company to meet a new challenge is leadership style is just as important. everything about people. CEO personality and leadership style can be as In business, tactical visioning is about change and much based on the assignment as it is on the Theory excellence while considering the associated risks. of the Business as explained in the book “The Leader Those that lead change are the visionaries and must of the Future”. be bold enough to be organizationally agile and The Theory of Business is the staring point for decisive. DELIVERING TO SOUTHERN ONTARIO setting objectives. Managing by Objectives (MBO) is a In this economy you can either lead change or have well defined method of setting objectives to achieve it thrust upon you. AND, if you dislike change, you SINCE 1976 the mission – short and long term. MBO’s bring just might dislike irrelevance even more. together aspects of executive leadership and Think of profit like applause – the noise your management. MBO’s embody practices that support company makes when it’s working seamlessly. and facilitate teamwork. Communication – up – down There is a broad a mosaic of winning leadership and sideways is essential in accomplishing objectives. styles. Hopefully your CEO exhibits one of them. MBO’s require self control and must achieve Steve Sheils is the CEO of Authentic Vision for alignment between individual needs and the goals of Change. Steve’s passion is helping companies make the organization. the difficult decisions required to achieve profitable It is the role of the CEO Executive to organize the growth in this tough economy. He can be reached at above and unquestionably, these organizing efforts 416-819-2004 or by email [email protected]. Visit www.rabbex.com (905) 453-8400 require sharp analytical skills. Let’s agree that www.authentic-vision.com. _11-20_march:_11-20_jan_2008.qxd 08/03/2011 10:08 AM Page 9

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CALENDAR OF COMING EVENTS

LLP SPORTS HALL OF CHARTEREDACCOUNTANTS Hosted and Sponsored by: March After Business www.evansmartin.com BRAMPTON/MISSISSAUGA TORONTO Wednesday, March 16th, 2011 FAME INDUCTS 75 Courtneypark Drive West, Unit 1 4950 YongeStreet,Suite 2002 Mississauga, Ontario L5W 0E3 Toronto, Ontario M2N 6 K1 905.453.0252 416.613.3100 FIVE MEMBERS At The Rose Theatre Brampton This year, the City of Brampton will Full Service Law Firm Art is not what you see, but, what you make induct five new members into its 1 Theatre Lane, Brampton others see. Come meet local artisans Sports Hall of Fame in three separate Call for a no-obligation consultation & experience a live performance categories: Athletes, Builders and 905 452-7400 Veteran. Bob Haw (Curling and Lacrosse) and Jim Veltman (Lacrosse) will be inducted Business to Business Trade Fair into the “Athletes” category. Posthumously, William “Larry” Kendall Thursday, April 14th, 2011 (Lacrosse and Hockey) will be inducted into the “Veterans” category. Sid Attard (Racehorse Trainer) and Ron Wicks See the renovated lobby & get entertained (Hockey) will be inducted into the in the new Flower City Bar & Lounge Hosted by: “Builders” category. This year s ceremony takes place Save on Energy Thursday, May 12 at the Rose Theatre, A great opportunity to showcase Brampton. Tickets are $50.00 per Reduce Emissions & sell your products & services person and go on sale March 1. The Brampton Sports Hall of Fame was The Energy Management Co-op Display Table: Member $100 founded in 1979 by a group of Program connects college and university Potentail Member $150 dedicated sport enthusiasts, in students with businesses to implement conjunction with the Parks and energy efficiency opportunities. The (terms & conditions apply) 30 Peel Centre Drive, Brampton Recreation Department. It is located in program is tailored around the needs of the Powerade Centre on Kennedy Road, Manufacturing, Food Processing, and Logistics industries. Register on line at south of Steeles Avenue. For To help businesses realize energy www.bramptonbot.com information and tickets call savings, the Energy Management Co-op 905.874.2311. Program offers four workshops Space is Limited throughout the work term, and they are available to both you and your co-op student. Stay for dinner $ 30 per person incl. taxes (optional) Through this program students will be Minestrone Soup or Greek salad How to do Business able to: 1. Identify energy efficiency Grilled Chicken or Salmon Steak with Italy & German opportunities and financial support; Italian Cream Cheese Cake Please join the City of Brampton Economic 2. Evaluate technical requirements, environmental benefits, and financial Call 905 792 9900 for registration Development Office for a seminar, designed impacts; to provide Brampton businesses with 3. Prepare project proposals; and, valuable information on expanding markets 4. Develop implementation plans. with a focus on how to do business in world Co-op students have access to an markets. We will discuss partnership expert mentor to provide guidance on Hosted by: May After Business opportunities, expanding your market and the specific challenges and sector trends. opportunities in your facility. The Date to be advised mentor is available to discuss ideas, Seminar #4 is March 16, 2011 on How to do review plans and troubleshoot problems business in Italy & Germany to help students maintain steady Join in on their anniversary progress throughout the work term. celebrations. 8:00am Registration and Continental The Energy Management Co-op Breakfast Program is offered through the 8800 The Gore Rd., Brampton University of Waterloo, Seneca College, 8:30am Opening Remarks and and Humber College. Best of all, if you Introductions hire a co-op student, there is no extra cost for the training and mentorship. Member Information Sessions 8:45am - TIZIANA TEDESCO, Director of Students being trained in Engineering Trade and Business Development , and Engineering Technology programs ITALIAN CHAMBER OF COMMERCE are ready for hire to help you reduce These sessions are designed for you to understand how to benefit your energy bill. Students are available ONTARIO for the summer (May to August) and fall from your investment in The Brampton Board of Trade. (September to December) work terms. Who Can Attend: They are for you, if you are considering membership, are a 9:10am - SARA FRANKE, Manage, r Contact the school of your choice to CANADA GERMAN CHAMBER OF get started: new member or are already a member but are yet to INDUSTRY AND COMMERCE • University of Waterloo: 1-877-928-2667 make your membership work for you. or email [email protected] or visit Where and When: The presentations are followed by a http://coop.uwaterloo.ca Sessions will take place in BBoT roundtable discussion. No fee is required • Seneca College: 416-491-5050 ext. 2361 Board Room from 4 to 5 pm. but please register at www.brampton.ca or email under economic development [email protected] or visit and then Business Ambassadors. http://cooptechnology.senecac.on.ca Thursday, March 31st This is a unique opportunity to build • Humber College: 416-675-6622 ext. Thursday, April 28th strong business relationships and learn 5339 or email more about government incentives and [email protected] visit For more information visit www.bramptonbot.com/informationsession potential international markets, which www.humber.ca/appliedtechnology/ov represent tremendous business potential for erview-coop Canada. For more information contact Dennis For current, information & details on upcoming events please visit Braun at (416) 661-6600 ext. 5594 or www.bramptonbot.com email at [email protected]. _11-20_march:_11-20_jan_2008.qxd 08/03/2011 10:08 AM Page 10

Page 20The Brampton Board of Trade TRADE TALKS