Tatarklubben Top Thinkers for Top Managers The exclusive business club where authors & editors from Harvard Business Review Press present and discuss their latest work with Nordic executives. 2021-2022 Format

We inspire leaders to make better decisions by Each event is tailored to the content and style of connecting them with the global thought leaders in each visiting author, but typically contains: management today. The content is presented live and in-person by authors and editors from Harvard • Networking Business Review Press. • Light breakfast or dinner Each month we host a new masterclass. Members • Keynote presentation freely choose which to attend. On a yearly basis we • Table discussions host 12 unique HBR author-led seminars: • Q&A • 6 in-person seminars in Copenhagen and • Book signing • 6 virtual seminars Morning seminars (8-10:30) Afternoon seminars (15:30-18:30) Virtual seminars (14-15 & 18-19)

3 Members

Membership is available by invitation only for All members are hand picked based on thorough executives from leading organisations in the Nordic research and a personal interview. region.

Job Level Company Size Occupation

Finance 200-500 Director Comm CXO General Mgt 10K+ Sales 500-1K IT Strategy VP SVP 5K-10K HR 1K-5K Marketing

4 Annual Membership

Individual

• Access to monthly HBR author-led events (6 virtual + 6 in-person events in CPH & Aarhus) • Access to live streaming of all HBR keynotes + video archive • HBR Press books for all events (hard copy, e-book and audiobook formats) • HBR subscription with magazines & full online access

Annual fee: DKK 24,900 (ex. VAT)

Group

• 4 x all benefits listed above (i.e. books, magazines, etc.) • Table at each event with 4 seats (you decide who attends each session) • Virtual access to all events for all employees at company

Annual fee: DKK 95,000 (ex. VAT)

Partnerships are available and individually tailored upon request

5 Strategy Innovation A Value-Based Guide to Exceptional Performance How to Create Ideas and Bring Them to Life Copenhagen Sep 23 @ 8-10:30, Aarhus Sep 23 @ 16:00-18:30 In-Person Event October 2021

From market volatility, supply chain The Value Stick provides a way of We need imagination now more than computer science, psychology, and disruption, and technological change measuring two fundamental forces ever—to find opportunities in philosophy, BCG's senior partner right through to global crises such as that lead to value creation and adversity, rethink our businesses, Martin Reeves provides a fascinating climate change and pandemics, the capture—the customer’s willingness and discover new paths to growth. l o o k i n t o t h e m e c h a n i c s o f list of strategic challenges for to pay and the supplier’s willingness Yet too many companies have lost imagination and lay out a six-step companies is growing. At the same to sell. With many examples across their ability to imagine. process for creating ideas and time, the laborious processes many industries (based on HBS case bringing them to life. firms use to develop strategies often studies), Oberholzer-Gee shows What is this mysterious capacity? feel overly bureaucratic and behind these value dynamics in action and How does imagination work? And the curve. ex p l a i n s h ow l o o k i n g at a n d how can organizations keep it alive adjusting these measures enables and harness it systematically? In Better, Simpler Strategy, Harvard firms to gauge and improve their Business School professor Felix strategies and operations. The Imagination Machine answers Oberholzer-Gee presents “The Value these questions and more. Drawing Stick,” an extraordinarily powerful Based on the author’s successful on the experience and insights of tool that helps companies decide strategy course, Better, Simpler CEOs across several industries, as where to focus their attention and Strategy will become every business as lessons from neuroscience, how to deepen their competitive strategist’s must-have guide for advantage. making better strategic decisions and gaining competitive advantage. 6 Dates Announced Shortly on Tatarklubben.com

Operations Human Ressources What you need to launch, lead, and sponsor successful projects The Rise of Chronic Stress and How We Can Fix It In-Person Event November 2021 Virtual session in December

As the number of projects initiated less merit or potential value. HBR We tend to think of burnout as a As the pandemic has shown, self- in both the public and private Project Management Handbook will problem we can solve with self-care: care is important, but it's not a cure- s e c t o r s s k y r o c k e t s , p r o j e c t help you bridge this gap. m o re yo g a , b e t te r b re at h i n g all for burnout. Employers need to management skills have become techniques, and more resilience. But do more. With fascinating research, essential for all leaders and In this comprehensive guide, former evidence is mounting that applying new findings from the pandemic, managers. But despite this project global Chairman of the Project personal, Band-Aid solutions to an and interviews with business leaders boom, the failure rate remains Management Institute Antonio epic and rapidly evolving workplace around the globe, The Burnout extremely high. Nieto-Rodriguez presents a simple phenomenon isn't enough—in fact, Epidemic offers readers insightful and intuitive framework that will it's not even close. If we're going to and actionable advice that will Why? Leaders have too many increase any project's likelihood of solve this problem, organizations empower them to help themselves— projects and too little visibility into success. Packed with case studies must take the lead in developing an and their employees—feel healthier them, and they lack the project from many industries worldwide, antiburnout strategy that moves and happier at work. implementation competencies you'll learn to more effectively beyond apps, wellness programs, necessary to deliver their projects navigate through your organization's and perks. Jennifer Moss is an award-winning successfully. Project managers have inventory of projects, programs, and journalist, author, and international the technical skills, but they often strategic, and agile initiatives in In this eye-opening, paradigm- public speaker. have trouble translating their hands- order to better select which ones to shifting, practical guide, Jennifer on know-how up to the leaders'-eye push forward and which to kill, as Moss lays bare the real causes of view. Worthy projects languish and we l l a s h ow t h ey s h o u l d b e burnout and how organizations can fail to deliver benefits, starved of prioritized and how you can ensure stop the chronic stress cycle that an r e s o u r c e s , w h i l e t o o m u c h they're completed as planned. alarming number of workers suffer 7 investment is made in projects with through. Dates Announced Shortly on Tatarklubben.com

Diversity Sustainability Creating Inclusion for Real and for Good How Courageous Companies Thrive by Giving More Than They Take January February 2022

Many companies are sincerely informal systems that control access At this critical time in history, the and sustainable-business guru interested in making progress on to opportunities. i m p e ra t i ve to re i m a g i n e o u r Andrew Winston provide a model to diversity, equity, and inclusion but economies and companies could not help leaders build companies that have no clue how to do so. The book presents new evidence be more urgent. Yet division and contribute more to the world than American companies spend close to based on Williams’s research and discord risk undermining our they use or take—that is, net positive $8 billion annually on diversity work with companies, including response. companies. Net Positive outlines the efforts, with remarkably few results. evidence that interrupting bias helps principles and practices for surviving Too often, diversity efforts rest on every group—including white men. Fortunately, many in the business a n d t h r i v i n g b a s e d o n t h e the assumption that all that’s Compact and straightforward, Bias community are helping to solve our experience of one world-leading needed is an earnest conversation Interrupted delivers real practical m o s t p r o f o u n d c h a l l e n g e s , company, Unilever, and other about “privilege.” value to anyone who wants to see deploying long-term, purpose-led g r o u n d b r e a k i n g g l o b a l change happen. business models that put people and organizations. Addressing systemic bias and the planet first. The key question has prejudice requires changing systems. Joan C. Williams is Distinguished flipped from “Why would you try to This essential book is for leaders, Bias Interrupted has a reassuring Professor of Law at the University of achieve sustainability?” to “Why e x e c u t i v e s , m a n a g e r s , a n d message that leaders just need to California. Described as having wouldn’t you?” professionals who want to succeed use standard business tools—data “something approaching rock star but know that winning requires and metrics—to interrupt the bias status” in her field by The New York In this paradigm-shifting book, caring deeply about serving the that is constantly transmitted Times Magazine, she has played a former Unilever CEO Paul Polman world. t h ro u g h f o r m a l sys te m s l i ke ce n t ra l ro l e i n d e b ate s ove r performance appraisals and the workplace bias for decades. 8 Dates Announced Shortly on Tatarklubben.com

Leadership Leadership How to Grow Your People to Grow Your Company How to Do Hard Things in a Human Way March 2022 April 2022

As individuals and leaders, we strive A s i n d i v i d u a l s g r o w, s o d o As a leader, how do you balance leadership truth: compassion on its to help people develop their organizations and societies. Growth compassion for your people with own is not enough. Being an potential and articulate and become is learning put into action, ideally effectiveness in getting the job effective leader often requires giving the person they want to be. But how action that betters the world as we done? tough feedback, making hard do we grow? In this compact guide, better ourselves and our small decisions that disappoint people, HBS Executive Education lecturer n i c h e s , b o t h p e r s o n a l a n d A global pandemic, entrenched and and, in some cases, laying people and CEO-coach Whitney Johnson professional, within the world. growing unemployment, civil and o f f. S h o w i n g c o m p a s s i o n i n shows that this happens in a Growth occurs when learning is political unrest—it feels as if the leadership can’t come at the predictable way, so we can chart a internalized, when we try something world as we know it is faltering. Now e x p e n s e o f w i s d o m a n d way forward to achieve our goals. new and invest in the effort to move more than ever, it’s imperative for effectiveness. You need both, and it from being something we do to leaders to demonstrate compassion. this book shows you how to strike The journey comes in three phases: being something we are. Compassion in leadership improves the right balance. the Launch Point, the Sweet , collaboration, raises levels of trust, and the High End. Compelling and enhances loyalty. Studies also With rich stories and examples examples of successful people show find that compassionate leaders are based on data from 15,000 leaders how to keep going when growth is perceived as stronger and more in more than 5,000 companies, as slow and what to do when growth competent. well as practical tools and advice, and learning are almost too fast to Compassionate Leadership is your keep up with. But, as founder of Potential Project indispensable guide to doing the Rasmus Hougaard and his longtime hard work of leadership in a human coauthor Jacqueline Carter show, way. 9 most leaders overlook a key Dates Announced Shortly on Tatarklubben.com

Organization Technology The Post-pandemic Organizational Playbook How New Technology Is Transforming Business & Shaping Our Future May June 2022

The number one New York Times looks like - digital, distributed, Building on their groundbreaking approaches to the basic building bestselling author Keith Ferrazzi inclusive, resilient, empathetic. book Human + Machine, Accenture blocks of business—intelligence, provides research-based insights g r o u p c h i e f e x e c u t i v e P a u l data, expertise, architecture, and and best practices for dealing with Based on a global research initiative Daugherty and Accenture Research strategy (IDEAS)—are transforming the transformed post-pandemic involving thousands of executives, global managing director Jim Wilson competition. These approaches are world of work. innovators, and changemakers who show how leading organizations and rebuilding trust between companies have redefined their strategies, other pioneers across industries are and their stakeholders and showing The pandemic forced organizations business models, organizational upending the very nature of t h e w a y t o w a r d s u s t a i n a b l e to shed antiquated systems and systems, and even their cultures, innovation. intelligent technology. make a bold leap into a digitally Competing in the New World of enabled, technology-driven future. Work documents the workplace Instead of using data-hungry With compelling insights and fresh After months of adapting, teams innovations that emerged during the approaches to machine intelligence, e x a m p l e s f r o m a v a r i e t y o f have settled into new, often better, pandemic and shows leaders how to innovators are pursuing data- industries, Daugherty and Wilson ways of doing things. But there isn’t shape their organizations and efficient approaches. Instead of will forever change the way you yet a shared base of knowledge of practices to remain competitive in a relying on ever-bigger data to build think about, practice, and win with what has worked, what hasn't new post-pandemic context. AI systems, they are leveraging small innovation. worked, and what could work better. data. Instead of replacing workers with machines, they are enlisting Keith offers a bold vision for what human expertise to create human- the organization of the future centered AI. Against-the-grain 10 Dates Announced Shortly on Tatarklubben.com

Marketing Sales The Unbeatable Strategy of Loving Customers Serving People Over 60 - the Fastest Growing Market in the World July 2022 August 2022

In fifteen years, Americans aged services will all benefit if they can Few management ideas have spread be treated. It puts the Golden Rule— sixty-five and over will outnumber figure out a way to serve this so far and so wide as the Net and love—at the heart of enduring those under age eighteen. Nearly market. Promoter System (NPS). Created by business success. But winning on everywhere in the world, people author and loyalty guru Fred purpose isn’t easy. Reichheld over sixty will become the dominant Stage Not Age is the concise guide Reichheld, NPS has been adopted presents the newest thinking and population. Demographers tend to to helping companies understand by companies from industrial giants best practices for doing NPS right. pose the new longevity as a crisis and serve this burgeoning market by to Silicon Valley sweethearts and He unveils the Earned Growth Rate we are not prepared for. And there focusing on life stage, not age, and digital innovators. Why? Love. (EGR)—the first reliable measure of are serious issues to address in order identifying the deep diversity of what he calls “good profits.” to serve this population, and society needs within the demographic. It will In Winning on Purpose, which grows as a whole. reset your understanding of what an directly out of NPS, Reichheld Delivering an engaging mix of in- "old person" is, help identify the argues that the primary purpose of a depth business examples and But longevity also presents an systemic barriers to entering the business should be to enrich the moving personal stories, Reichheld opportunity for which companies m a r ke t , a n d o u t l i n e ways to lives of its customers—and the best distills and advances the essentials n e e d to d eve l o p a s t ra te g y. overcome them. way to do that is to embrace a of NPS. Winning on Purpose is the Estimates put the global market for rating system that segments must-read story of the management this demographic at $21 trillion Susan W. Golden is a Director at customers into Promoters, Passives, phenomenon of our time—and your across every industry you can think Stanford. and Detractors. NPS illuminates a indispensable guide to making NPS of: entertainment, travel, education, radically simple idea: prosper by the key to your own company’s healthcare, housing, transportation, treating people the way you want to success. consumer goods and services, 11 product design, and financial Archive All sessions are livestreamed and recorded. Members get access to full back-catalogue. New recordings uploaded every month.

12 Members

• 3Shape • DSV Panalpina • Leo Pharma • Scandinavian Tobacco Group • Aarhus Universitetshospital • DTU Technical Universiity of • Louis Nielsen/ Specsavers • SE Group • AIG Europe • Lunar Way • Sera Scandia • Akademikernes A-Kasse • Ebay • Lundbeck Pharma • Siemens Gamesa • Alcon Laboratories • EDC-Gruppen • Maersk Tankers • SimCorp • ALK-Abelló • Ejendomstorvet • Matas • Statens Museum For Kunst • Ambu • Energinet • Metroselskabet • Stibo Systems • AquaGreen • EVRY • Milestone Systems • Sund og Bælt • ATP Ejendomme • Falck • Nationalmuseet • Sydbank • Basico • Femern • Nilfisk A/S • Takeda • Basisbank • Forca • NIRAS Gruppen • Telenor • Bestseller • FORCE Technology • NNIT • Telia • Bonnier Publications • FOSS • Nordea Bank • Terma • Børnecancerfonden • Fujifilm • Nordea Bank • Tesa • Bunker Holding • GF Forsikring • Novo Nordisk • Tetra Pak • CBB Mobil • Gjensidige Forsikring • Novozymes • Toms • Circle K • GN Group • NRGi Corporate • Triarca • Clio Online • Go Dream • Nykredit • T-Systems • Codan Forsikring • Grundfos • Nykredit • UCB NORDIC • Coloplast • GulogGratis.dk • OK a.m.b.a. • Velux • Coor • Haldor Topsøe • Orifarm Generics • Venzo • Co-Ro • Haveselskabet • Orkla Group • William Demant Holding • Cosmo Laser • If Insurance • Ørsted A/S • WS Audiology • COWI • IFF (Former DuPont) • Oticon/ Demant • YouSee • Danbolig • Johnson & Johnson • PensionDanmark • Danish Crown • Karnov Group • Per Aarsleff • Danske Bank • Keylane • Pierre Fabre Dermo- • Danske Fragtmænd • KIMs Cosmétique • Dansk Erhverv • Kirkbi • Plesner Advokatfirma • Danske Spil • KK Wind Solutions • PostNord Danmark • Deloitte Denmark • Kompan • PPG • DFDS • Kvadrat • Ramboll • DLA Piper • Lægernes Pension & Bank • Red Cross • DNB Sweden • Lantmännen Unibake • Rudersdal Kommune • Dr. Oetker • LEGO Group • Sandvik Coromant • DSB • Lemvigh-Müller • Saxo Bank

13 Contact

For further information, please contact: Claus Mossbeck Club Chair [email protected] +45 27 25 60 60 +45 33 11 73 00 ℅ Dagbladet Børsen Møntergade 19 DK-1116 Copenhagen Denmark

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