FIA Formula E Championship

Michelin Press Kit

Michelin Press Kit — FIA Formula E Championship — 3 NTS E Summary Formula E, an emblematic commitment for the Michelin Group 4› Michelin, a natural partner › Michelin tyres of the future competing in Formula E today › Motorsport as a technological laboratory › Innovations that benefit mobility in and out of town ONT

C Part 1 An innovative tyre, for a revolutionary single-seater racing car 6› A single, versatile, patterned tyre featuring real innovations › An unprecedented size for a single-seater racing car › Optimised grip › A specific feature of electric vehicles › The ‘Velvet’ effect › A ‘connected’ tyre

Part 2 From track to street: a win-win synergy 12› Unexplored territory › Tailor-made tyres

Part 3 Michelin and sustainable mobility: an ongoing commitment 14› Michelin working to improve urban mobility › Michelin, a pioneer in sustainable mobility › Innovations that extend beyond the world of tyres alone › Efficiency at the heart of motorsport › Endurance racing: a valuable research laboratory › Achieving more by using less

Part 4 Formula E, a new approach to motorsport 20› Racing in the heart of cities › An event in aid of innovation › Real and virtual: the two dimensions of Formula E › A new public › A starting point 4 — FIA Formula E Championship — Michelin Press Kit

Summary Formula E, an emblematic commitment for the Michelin Group

As a major player in the world of sustainable mobility, Michelin sees its association with Formula E as a symbol of its far-reaching commitment in this field.

“When it comes romoted by Formula E Hol- MICHELIN Motorsport Director Pascal dings and sanctioned by the COUASNON underlines the natural as- to energy- FIA (Fédération Internationale pect of this association: “When it comes efficient tyres de l’Automobile), the FIA For- to energy-efficient tyres and responsible and responsible mula E Championship which motorsport, Michelin stands out as a Pis scheduled to kick off in September pioneer and leader. The FIA Formula E motorsport, 2014 embodies a new vision of motor Championship is of special interest to Michelin stands racing. Motorsport’s first competition for the Group because of the new power- out as a pioneer all-electric single-seater racing cars is not plants it features and because the action and leader. only innovative but has also set its sights takes place in city centres. It is a new firmly on the future, in perfect keeping championship that fits perfectly with our Pascal Couasnon with the values specified in the Michelin MICHELIN Total Performance strategy Performance and Responsibility Charter. which consists in pushing out the enve- lope in all the areas that influence tyre Michelin, a natural performance simultaneously, even those partner which are seen as antagonistic.”

A tender process instigated by the FIA Michelin tyres of invited tyre manufacturers to come up the future competing with original proposals to equip the in Formula E today single-seater racing cars featured by the FIA Formula E Championship in its first To meet the challenge of Formula E, two seasons. It placed the emphasis on MICHELIN Motorsport’s engineers have three criteria, namely the bidder’s tech- developed the MICHELIN Pilot Sport EV, nical expertise, its approach to the ques- an unprecedented tyre which has revo- tion of marketing and its previous invol- lutionised the design of single-seater ra- vement in initiatives to promote mobility. cing cars. Unveiled at the Frankfurt Mo- Michelin stood out in all three areas and, tor Show in 2013, this new tyre features in March 2013, was named technical numerous innovations (see Part 1 of this partner of the new competition. press kit). Michelin Press Kit — FIA Formula E Championship — 5

Two major features combine to make lop new tools and methodologies that this a particularly avant-garde tyre. First can then be carried over to the develop- of all, it is the first time that an interna- ment of Michelin road tyres. It’s a process tional single-seater series will use tyres that never stops. Given all the challenges of an interior diameter of 18 inches. This that the automobile industry is facing ground-breaking step, which was pro- today, there is only one answer: innova- moted by Michelin and taken on board tion. At Michelin, motorsport serves that by the FIA for its tender process in March very purpose.” 2013, is founded on two objectives: the quest for maximum energy efficiency and Innovations that benefit the forging of closer ties between racing mobility in and out of town tyres and those seen on road cars. These two leitmotivs are also behind another Along with a determination to serve the specific feature of the MICHELIN Pilot best interests of all those who use its tyres, Sport EV, namely its unique versatility. it is this constant quest for innovation that Thanks to its specially-developed tread drives Michelin to ceaselessly improve the pattern, it is just as at ease on wet tracks energy efficiency of its tyres, in the wor- It is the first as it is on the dry. lds of both motorsport and everyday mo- time that an toring. This policy extends well beyond Motorsport as a techno­ research, since it also extends to special international logical laboratory events like the MICHELIN Challenge Bi- single-seater bendum which Michelin organised for series will use The development of the MICHELIN Pi- the first time in 1998. This internatio- lot Sport EV coincided with the recent- nal fixture serves as a global forum that tyres of an inte- ly-launched MICHELIN Energy EV, a Mi- seeks to stimulate progress in the realm rior diameter chelin road tyre which provides electric of sustainable mobility. The 12th MICHE- of 18 inches. vehicles with a gain in range of up to six LIN Challenge Bibendum will take place This ground- percent. Their parallel development em- this year in China (November 11-15), just bodies one of the quests which underpin weeks after the inaugural round of the breaking step Michelin’s work, i.e. the bridge between FIA Formula E Championship in Beijing is founded on its racing and road tyres (see Part 2). For (September 13, 2014). two objectives: Pascal COUASNON, Michelin’s diffe- rent, wide-reaching commitments to mo- These two commitments dovetail perfect- the quest for torsport all contribute to progress when ly with Michelin’s many other activities in maximum ener­ it comes to road tyres: “Motorsport is a favour of sustainable mobility in and out gy efficiency laboratory. At Michelin, we effectively of town (see Part 3). With a history of in- have two laboratories: our Technology volvement in electric mobility that dates and the forging Centre – which employs more than 6,000 back 115 years, Michelin clearly couldn’t of closer ties people worldwide – and motorsport. The miss the opportunity offered by Formula between racing two permit us to gather highly comple- E, especially as the championship stands tyres and those mentary data. In motorsport, our work – out as a first class tool for reaching out like our tyres – has to cope with extreme to a younger audience that is sensitive to seen on road situations. This in turn forces us to deve- technological innovations (see Part 4). cars. 6 — FIA Formula E Championship — Michelin Press Kit

| Part 1 | An innovative tyre, for a revolutionary single-seater racing car

In order to equip the world’s first electric single-seater racing car, MICHELIN Motorsport believed it was important to design a highly innovative new tyre. The result is the MICHELIN Pilot Sport EV. Michelin Press Kit — FIA Formula E Championship — 7

“We wanted to make a real contribution, so our work explored a number of different avenues in order to seek pertinent solutions that matched the spirit of the Formula E Championship. This entailed a certain number of constraints, but all in the name of progress.” Serge GRISIN

he tyres designed by MICHE- “Clearly, we needed to dial in safety and LIN Motorsport for the new performance, as well,” continues Serge Spark-Renault SRT_01E comply GRISIN. “However, although we are clo- with the technical brief set out ser to the versatility of a road tyre, we by the FIA (Fédération Interna- are talking about a genuine racing tyre. Ttionale de l’Automobile) in its invitation Our target is to permit a level of perfor- to tender of March 2013. This brief placed mance comparable with that delivered the emphasis on innovation and was suf- by a slick in dry conditions and a rain tyre ficiently open-ended to leave scope for in the wet.” genuine creativity, as Serge GRISIN, the manager of MICHELIN Motorsport’s To achieve this, MICHELIN Motorsport’s Formula E programme, explains: “We engineers benefited from the work they wanted to make a real contribution, so had carried out during the development our work explored a number of diffe- of the so-called ‘Hybrid’ tyre used for rent avenues in order to seek pertinent the Le Mans 24 Hours, but taking the solutions that matched the spirit of the concept further still. “Today, no tyre with Formula E Championship. This entailed a a patterned tread is capable of delivering certain number of constraints, but all in the same level of performance as the the name of progress.” MICHELIN Pilot Sport EV,” says Nicolas GOUBERT, Technical Director, MICHELIN A single, versatile, Motorsport. patterned tyre featuring real innovations An unprecedented size for One of the chief characteristics of the For- a single-seater racing car mula E tyre Michelin has developed is its versatility, something that Serge GRISIN The most visible aspect of the tyre is its saw as particularly important: “In order to size. In response to the FIA’s request, reduce the number of tyres used at races, which itself followed a proposal from and also to get closer to the specification MICHELIN Motorsport, Formula E will of road tyres, we proposed a solution effectively be the first FIA-sanctioned that was capable of competing in both single-seater series to feature tyres with dry and wet weather. Competitors will an interior diameter of 18 inches, to consequently have a single type of tyre, improve the energy efficiency. “The su- complete with a tread pattern, to cover persport cars produced by the main car- all the conditions they are likely to come makers are now available with hybrid across in the championship. This also en- powerplants,” notes Nicolas GOUBERT. tails fewer tyres to produce and ship, as “The new Porsche 918 Spyder, for exa- well as the need for fewer raw materials mple, can even travel a number of and less energy to make them.” Miche- kilometres on electricity alone. The ener- lin’s idea is founded on competitors using gy efficiency of tyres for these new-ge- just one set of tyres per car per meeting, neration cars is clearly very important, with each team having two cars. therefore.” 8 — FIA Formula E Championship — Michelin Press Kit

This new tyre, which is narrower and tal- knew they would take place in cities, ler than the tyres traditionally associated which meant a range of surface types * MI CHELIN Pilot Sport EV - sizes: with single-seater racing*, fits perfectly with a low grip coefficient because of › Front: 24/64-18 / Rear: 27/68-18 with the philosophy that guided its de- soiling and painted road markings. On MICHELIN Motorsport system: velopment, i.e. the quest for lower rol- top of that, the speeds generally aren’t - tread band width (cm) - exterior diameter (cm) ling resistance. Indeed, as a tyre turns, as high as those reached at conventio- - rim diameter (inches). it deforms and produces friction when nal circuits, so there is less aerodynamic › Front: 245/40 R 18 / in contact with the ground. Both these downforce – which is proportional to the Rear: 305/40 R 18 phenomena result in a loss of energy square of the velocity – to generate grip. Road car system: - overall width (mm) which, among other parameters, varies As a consequence, it was essential to be - aspect ratio (%) as a function of the tyre’s width. “This is able to deliver high grip, and that was the - followed by the wheel diameter a key consideration for electric vehicles chief challenge we faced in addition to (inches). - The ‘R’ indicates a radial because it has a direct influence on their adapting the tyre to the characteristics of construction. range,” explains Serge GRISIN. “Run- the cars’ powertrain.” ning narrower tyres brings an imme- diate gain in terms of rolling resistance For inspiration, MICHELIN Motorsport’s because there is less friction with the engineers turned to their experience of ground and they are more aerodynami- the street races organised in the United cally efficient. We are working hard in States within the framework of the Ame- this area and learning a lot, with Formu- rican Le Mans Series endurance racing la E serving as a technological locomotive championship. And as if the quest for for the Group.” grip wasn’t a big enough challenge in it- self, Michelin decided not to make use of Optimised grip tyre warmers – which consume energy – to get the tyres up to temperature before Another objective during the development their use, as is frequently the case in phase was to produce a tyre suitable for other disciplines. It was a decision which the different circuits visited by the Formu- underlines the desire of MICHELIN Mo- la E championship: “When the time came torsport and Formula E Holdings to push to freeze the tyre’s specification, we didn’t the notion of energy savings to the extre- yet know where the races would be held,” me and reproduce the mission faced by points out Serge GRISIN. “That said, we everyday tyres as closely as possible. Michelin Press Kit — FIA Formula E Championship — 9

A specific feature near to the end-product as possible. We of electric vehicles needed to be ready by the end of April, just before the teams take possession of While the surface of street circuits was a their new cars.” key factor, the fact that the cars run on electricity also had be taken into account, The ‘Velvet’ effect in addition to the above-mentioned bid to extend their range. “Unlike vehicles In addition to its unconventional size, the powered by an internal combustion en- Formula E tyre has another visible distin- gine, electric vehicles deliver consistent guishing feature: the ‘velvet’ graphic ef- torque the moment you accelerate,” fect on its sidewall. This effect is possible explains Serge GRISIN. “That naturally thanks to a new Michelin-created techno- has an impact on how the tyre performs, logy known as MICHELIN Velvet Techno- as well as on the compound you need to logy which makes it possible to create a As with the use and the tread pattern you design. For contrast on certain sections of the outer DeltaWing the latter, we were able to draw on the sidewall by using a micro-geometry tech- project for lessons of previous work with motors- nique that absorbs light to produce a port-influenced electric prototypes. You unique graphic effect. This signature can the Le Mans can’t carry over the data directly but the also be seen on the sidewalls of the new 24 Hours in approach at least allowed us to base our MICHELIN Pilot Sport Cup 2 which was de- 2012, Michelin work on credible postulates until testing veloped especially for the road-going Fer- of the Formula E cars could begin.” rari 458 Speciale and Porsche 918 Spyder. was effectively faced with As with the DeltaWing project for the Le A ‘connected’ tyre the challenge Mans 24 Hours in 2012, Michelin was effec- tively faced with the challenge of develo- A further innovation of Michelin’s For- of developing ping a highly specific tyre for a very diffe- mula E tyre is that it will have an electro- a highly specific rent sort of car before it even existed. “As nic RFID (Radio Frequency Identification tyre for a very was the case for the DeltaWing,” confirms Device) chip built into its sidewall to per- different sort Serge GRISIN, “we initially made exten- mit identification of the tyres supplied sive use of our advanced simulation tools to the teams. This will facilitate applica- of car before to develop a prototype tyre that was as tion of the rules which seek to limit the it even existed. 10 — FIA Formula E Championship — Michelin Press Kit

A further innovation of Michelin’s Formula E tyre is that it will have an electronic RFID (Radio Frequency Identification Device) chip built into its sidewall to permit identification of the tyres supplied to the teams. (…) “This type of tag allows full traceability of our tyres, from their production to their return to the factory after use at the race track. Traditionally, this information has tended to be collected using an optical bar code reader. These electronic tags mean our tyres will actually be able to communicate.” Serge GRISIN

number of tyres used. “This type of tag opens up all sorts of possibilities,” adds allows full traceability of our tyres, from Serge GRISIN. “Tyre identification is just their production to their return to the the start, because there are many other factory after use at the race track,” says ways in which we will be able to benefit Serge GRISIN. “Traditionally, this infor- from the chips’ memory capacity, such as mation has tended to be collected using storing data recorded while the vehicle an optical bar code reader. These electro- is moving, as well as data about how the nic tags mean our tyres will actually be tyre is used, in conjunction with tempera- able to communicate.” ture and pressure sensors. It will be pos- sible to record and access information Michelin is a pioneer of this technology covering the tyre’s entire life cycle.” for mass-produced car and truck tyres, al- though it lifted its patents in the course Although not all its distinguishing fea- of 2013 in order to facilitate the adop- tures are visible from the outside, the tion of a single worldwide standard. This MICHELIN Pilot Sport EV contributes in is the first time, however, that this sort more ways than one to the revolution re- of chip will be used in a single-seater presented by the creation of the Formula racing championship. “This technology E championship. Michelin Press Kit — FIA Formula E Championship — 11 12 — FIA Formula E Championship — Michelin Press Kit

| Part 2 | From track to street: a win-win synergy

Michelin’s involvement in motorsport serves just as much to show the public the quality of its tyres as it does to develop innovations that take mobility forward. This transfer of technology to road tyres is one of the priorities of the French firm’s racing and rallying programmes.

s mentioned above, mo- single-seater lapping round a low-grip torsport is an integral street circuit, but the knowledge they all part of Michelin’s research bring is obviously also very enriching. work. The extreme condi- tions its engineers come Unexplored territory Aacross at race tracks and on rally stages allow new limits to be explored and, Indeed, it is this very variety that en- as a consequence, permit the brand’s ables the boundaries of road tyre tech- knowledge base to be considerably ex- nology to be pushed back by allowing panded. MICHELIN Motorsport’s specia- the brand to accumulate a vast amount lists learn countless lessons thanks to the of knowledge to feed its research pro- staggering variety of conditions they en- grammes. In this respect, like endurance counter the world over. Indeed, there are racing and rallying, Formula E makes its huge differences between a WRC car com- own important contribution… peting on a rough, abrasive Rally de Por- tugal stage, an LM P1 hybrid prototype “The development of the MICHELIN Pilot racing down the Mulsanne Straight at Le Sport EV led us to focus on reducing rol- Mans at almost 320kph and a Formula E ling resistance which is key to increasing the range of electric vehicles,” explains Serge GRISIN, MICHELIN Motorsport’s For- mula E programme manager. “Our work has a direct link with production tyres because, although we have been making Motorsport is an integral part of Michelin’s ‘green’ tyres for more than two decades, it is still very early days when it comes to ob- research work. The extreme conditions taining a comprehensive grasp of the phe- its engineers come across at race tracks nomenon. Motorsport allows us to work and on rally stages allow new limits on transient phases which are particularly to be explored and, as a consequence, interesting inasmuch as road cars general- ly function in a far more stable environ- permit the brand’s knowledge base ment. This in turn permits us to investigate to be considerably expanded. unexplored territory. It is fascinating.” Michelin Press Kit — FIA Formula E Championship — 13

The lessons are especially valuable for The French firm recently showed the Michelin as the brand is extremely active same ability to respond to an exacting in the design and production of tyres brief when it developed the MICHELIN for road-going electric vehicles. For exa- Pilot Sport Cup 2 for the Mercedes SLS mple, the MICHELIN Energy EV that was Black Series, Ferrari 458 Speciale and designed specifically for Renault ZOE Porsche 918 Spyder hybrid, three excep- increases the range of electric city cars tional cars with highly specific needs for by six percent thanks to its low rolling which only one type of tyre has been resistance. Development work can but approved. benefit from the lessons learned within the framework of the Formula E cham- Michelin also produces made-to-measure pionship. tyres for other makers of outstanding cars, such as Koenigsegg, Tesla, McLaren, Tailor-made tyres Exagon, Venturi, Wiessmann, and many others, who turn to Michelin for the crea- The determination of the sport’s gover- tion of tyres that are perfectly adapted ning bodies to create this bridge between to their sports cars. Formula E and everyday motoring was so strong that it influenced the size of the In motorsport, the NISSAN DeltaWing tyres developed for this new race car. and the NISSAN ZEOD RC projects both Indeed, to narrow the parallel between illustrate Michelin’s ability to develop the series and production sports cars, the tailor-made tyres and adapt to unpre- FIA’s tender process specified the use of cedented sizes. In endurance racing in tyres for 18-inch rims. general, Michelin’s tyres are adapted to Michelin (…) meet the specific demands of each proto- gladly seized Michelin is fully behind this shift and type in order to ensure that the cars work worked actively to promote it to the go- in perfect harmony with their tyres. the opportu- verning bodies, so it gladly seized the Making tailor-made tyres also applies to nity to design opportunity to design the first 18-inch experimental vehicles that seek to take the first 18-inch single-seater racing car tyre in motors- the concept of mobility forward, such as port history: the MICHELIN Pilot Sport EV. the Peugeot 208 HYbrid FE, a full petrol single-seater Although they started from a comple- hybrid prototype with no plug-in energy racing car tyre tely clean sheet of paper, Michelin’s en- source developed jointly by Peugeot Sport in motorsport gineers were able to count on their vast and Total. Michelin has designed a spe- history: the experience, unrivalled know-how and cial tyre for this car in order to contribute advanced simulation tools to produce a to its ambitious record fuel-consumption MICHELIN Pilot genuinely tailor-made product. target of two litres/100km! Sport EV. 14 — FIA Formula E Championship — Michelin Press Kit

| Part 3 | Michelin and sustainable mobility: an ongoing commitment Michelin Press Kit — FIA Formula E Championship — 15

Since its foundation, the Michelin Group has positioned itself as a key player in the promotion of sustainable mobility, with a commitment that goes well beyond mere words and communication campaigns. The new FIA Formula E Championship enables the Group to focus its work particularly on improving urban mobility. In Michelin’s view, electric and hybrid vehicles are indispensable if the goal of reducing pollution in city centres is to be met. The Group is working in partnership with numerous car manufacturers towards the development of the next generation of cars with zero emissions or very low fuel consumption. For these vehicles, Michelin is developing tyres that are safe, reliable and energy-efficient thanks to a strategy focusing on tall and narrow tyres of a larger interior diameter which are also lighter than current solutions.

The invention of ‘green’ tyres – represented in successive generations by his approach is perfectly consis­ rolling resistance, each of these tyres re- the MICHELIN tent given that, since its foun- sulted in considerable fuel consumption dation, the Michelin Group has savings for motorists and, consequently, Energy MXT been associated with every ini- fewer CO2 emissions generated by traf- (1992), the tiative aimed at improving cars fic. Since 1992, almost 18 billion litres of MICHELIN Tfor the benefit of their users, be that in fuel have been saved, with a reduction Energy Saver terms of comfort, safety, performance or in CO2 emissions of nearly 45 billion kilo- energy efficiency. With the development grams – all thanks to Michelin tyres! (2007) and of the radial tyre at the end of the Second the MICHELIN World War, Michelin revolutionised the Michelin working to Energy Saver+ entire industry. Against the backdrop of improve urban mobility a shortage of raw materials, Michelin pro- (2012) – is a duced a tyre that was both safer than be- Michelin has even developed a range of perfectly fore and capable of lasting almost twice as these tyres for electric vehicles. The fruit illustration of long. It was progress for the motorist that of four years of research, the MICHELIN stood out as a lesson in sustainable deve- Energy EV tyre launched in 2012 was de- the philosophy lopment that was ahead of its time. signed specifically for Renault ZOE. This that guides tyre alone enables Renault’s small elec- Michelin’s The invention of ‘green’ tyres – repre- tric city car to increase its range by six per research. sented in successive generations by the cent – a key achievement for an electric MICHELIN Energy MXT (1992), the MICHE- vehicle. Moreover, it was the first ‘AA’- LIN Energy Saver (2007) and the MICHE- rated tyre to be fitted as original equip- LIN Energy Saver+ (2012) – is a perfectly ment, which signifies that it achieves the illustration of the philosophy that guides maximum score in terms of energy-saving Michelin’s research. By reducing their and wet surface braking performance. 16 — FIA Formula E Championship — Michelin Press Kit

The MICHELIN Energy EV is a response to Michelin, a pioneer the challenge posed by urban mobility. in sustainable mobility Every large city on the planet is faced with rising pollution levels, caused notably This approach comprehensively embodies by road traffic. Perfectly adapted to the the founding principles that the Michelin short daily commutes of the majority of Group formalised in its MICHELIN Perfor- city-dwellers, electric and hybrid vehicles mance and Responsibility charter. This do- are a way of entirely eliminating or at the cument lays out the Group’s priorities in very least reducing CO2 emissions and terms of sustainable mobility. Application particulates, thereby sustainably impro- of the charter can be seen in the concrete ving air quality in large cities – some of results it has yielded (see below). which will actually host a Formula E race. By developing specific tyres that result in Throughout its history, Michelin has ne- lower energy consumption, Michelin is ac- ver wavered in its efforts to accelerate tively supporting urban mobility. the progress of what is known today as sustainable mobility. In 1998, for exa- mple, the Group created the MICHELIN Challenge Bibendum, a global summit for sustainable mobility. This great event unites manufacturers, parts suppliers, energy companies, researchers and pu- ENCADRe 1 blic authorities in order to share current and future advances in mobility. The most recent edition was held in Berlin in 2011, and allowed some 6,000 experts, MICHELIN, a partner researchers and academics from around of electric mobility 80 different countries to take stock of for… 115 years! their advances in this area and to show- case the potential contribution of infor- April 29, 1899. On the main thoroughfare through mation technologies to the progress of Parc d’Achères, to the west of Paris, a Belgian driver mobility, most notably in the context of named Camille JENATZY attempted to break a re- Intelligent Transport Systems (ITS). In this cently-established speed record. Only a month ear- way, a new mobility report was outlined, lier, at the wheel of his ‘Torpilleur’, Count Gaston de founded upon the value of usage and no CHASSELOUP-LAUBAT had claimed a new speed re- longer upon the notion of property. cord of 94kph over a flying kilometre. As a fearless engineer, Camille JENATZY was confident that he could surpass that feat, and publicly defied his rival. He cobbled together a strange and somewhat tem- peramental car shaped like a mortar shell that he called ‘La Jamais Contente’ (Never Satisfied). At its wheel, he achieved a resounding break- through in the history of movement: for the first time, a car exceeded the threshold of 100kph, set- ting an average speed of 105.8kph! What’s more, it was in an electric car equipped with Michelin tyres that JENATZY pulled off this tremendous feat! Perfectly adapted to This intrepid engineer, whose flaming red hair and the short daily commutes beard earned him the nickname ‘Diable Rouge’ (Red Devil), could have used the tyres produced by of the majority of city- his father in Belgium. However, to reach this speed dwellers, electric and threshold that had never previously been attained, hybrid vehicles are he preferred to rely upon the products made by the Michelin brothers, from whom he ordered special a way of entirely made-to-measure covers. In making this choice, he eliminating or at the confirmed the increasingly pivotal role played by very least reducing CO2 tyres in the conquest of speed. Considered at the emissions and particulates, beginning as a dangerous and complicated acces- sory, the tyre thereafter became a major factor in thereby sustainably performance and, under the impetus of Michelin’s improving air quality numerous innovations, it continues to fulfil this role in large cities – some time and time again. of which will actually host a Formula E race. Michelin Press Kit — FIA Formula E Championship — 17

For the first time, the MICHELIN Challenge Innovations that extend Bibendum was opened to the public and beyond the world of tyres more than 10,000 people attended to ac- alone quaint themselves with the technologies of the future. Moreover, the MICHELIN Far from satisfying itself with stimulating Challenge Bibendum received an official the key players in the mobility world at accolade from the French Government its MICHELIN Challenge Bibendum, the when the Ministry of Ecology, Sustainable Group’s contribution to progress extends Development and Energy presented Mi- beyond tyres to include such technical chelin with an ‘Award for Sustainable innovations as motorised wheels, electric Development and the Environment’. It motors, fuel cells and gas tanks. Miche- praised the originality of the MICHELIN lin has effectively developed a hydrogen Throughout Challenge Bibendum initiative, its envi- fuel cell car, the F-City H2, as well as the its history, ronmental awareness, its scientific basis, very promising Active Wheel concept – a its forward-thinking philosophy, its inter- wheel that incorporates four functions: Michelin has national and multi-partnership dimension the tyre, an electric motor, electric sus- never wavered and its solidarity with the smallest players. pension and the braking system. in its efforts This year, the twelfth edition of the MI- CHELIN Challenge Bibendum (see www. to accelerate michelinchallengebibendum.com) will the progress take place in Chengdu, China on No- of what is vember 11-15, not long after the inau- known today gural round of the FIA Formula E Cham- pionship which will be held in Shanghai as sustainable on September 13. mobility. 18 — FIA Formula E Championship — Michelin Press Kit

The world of competition is no stran- award will receive €1 million to donate ger to the leitmotiv of energy efficiency, to an independent academic institution In the context either. For many years, Michelin has been for the financing of research into sustai- of the more tra- a partner of the Shell Eco Marathon, nable mobility. ditional forms which involves competitors attempting of motorsport, to cover the longest distance possible on Endurance racing: a single litre of fuel. In the same vein, a valuable research Michelin remains Michelin is also a loyal supporter of the laboratory loyal to the World Solar Challenge, the benchmark same approach. competition that brings together the Here again, beyond the simulation tools crème de la crème of solar-powered it employs, MICHELIN Motorsport has In endurance vehicles every two years. worked hard to provide endurance racing racing circles, teams with tyres that deliver a continually for example, Efficiency at the heart improving combination of durability and of motorsport performance. This outcome is the fruit of the Clermont- the MICHELIN Total Performance strate- Ferrand based In the context of the more traditio- gy, which seeks to reconcile seemingly company cham- nal forms of motorsport, Michelin re- contradictory qualities thanks to the use pioned the mains loyal to the same approach. In of new technologies. Over the past ten endurance racing circles, for example, years, for example, MICHELIN Motors- concept of ener­ the Clermont-Ferrand based company port has significantly improved the ver- gy efficiency championed the concept of energy effi- satility of its range of endurance tyres for by creating ciency by creating the MICHELIN Energy the Le Mans 24 Hours and the FIA World Endurance Challenge in 2007 and then, Endurance Championship (FIA WEC). By the MICHELIN two years later, the MICHELIN Green X broadening the temperature windows Energy Endu- Challenge. The mission of the latter was in which its solutions are capable of ope- rance Challenge to reward the cars that delivered opti- rating, the French manufacturer has re- mum performance using the smallest duced the number of tyre types necessary in 2007 and then, amount of fuel as possible. to cover the different racing conditions two years later, This year, the MICHELIN Green X from four to just two. That in turn has re- the MICHELIN Challenge makes way for a new accolade sulted in a considerable reduction in the Green X that is even more ambitious: the MICHE- number of tyres taken to each race, with LIN Total Performance Award. Open to all of the associated benefits, i.e. the use Challenge which all competitors in the Le Mans 24 Hours, of fewer raw materials for their produc- makes way this this prize has been designed to reward tion and fewer CO2 emissions linked to year for a new an exceptional performance founded on their manufacture and transport. energy efficiency. It will be presented to accolade that the winner of the great race on condi- This evolution has engendered another is even more tion that the car also posts the fastest welcome consequence: a significant in- ambitious: the lap of the race, sets a new race distance crease in the number of kilometres that MICHELIN Total record (currently 5,410km), consumes 15 the tyres are capable of covering. Over per cent less fuel than in 2013 and uses a the last 10 years, Michelin’s partners now Performance maximum of nine sets of tyres over the go 50 percent further. During the 2011 Award. duration of the event! The winner of the Le Mans 24 Hours, the winning car won Michelin Press Kit — FIA Formula E Championship — 19

the race by a margin of 13 seconds and This concern with reducing the number having used just nine sets of tyres. They of tyres used and improving their versa- even completed five stints on a single set, tility is perfectly illustrated by the remit a distance equivalent to 750 kilometres that Michelin has given itself for the FIA covered at an average speed of 225kph! Formula E Championship. The MICHELIN It was a feat that had never previously Pilot Sport EV tyre, which is designed been accomplished at Le Mans. to perform equally well on dry and wet tracks, is exceptionally versatile. In the Alongside this work focussed on me- light of everything that has happened dium-term goals, Michelin is equally qui- since the famous exploit achieved by ‘La ck to involve itself in shorter-term pro- Jamais Contente’ (see box), Michelin’s jects in which energy efficiency is the key involvement in the FIA Formula E Cham- priority, such as the Nissan DeltaWing pionship is a perfectly natural step. project of 2012. MICHELIN Motorsport successfully rose to the challenge of de- veloping made-to-measure tyres in re- cord time for this vehicle that defied every convention. It will do the same this ENCADRe 2 season with the Nissan ZEOD RC, which is aiming to complete one lap per stint during the Le Mans 24 Hours in electric mode. More than just a plan, the MICHELIN Achieving more by using less Performance and Responsibility This year, as new regulations come into charter sets out effect in endurance racing, Michelin will notch up another milestone by offering real commitments. hybrid LMP1 competitors tyres that bene- Published in 2002, the MICHELIN Performance and fit from the same level of performance, Responsibility Charter is founded on the Michelin consistency and durability as before, but Group’s five core values: respect for customers, with smaller dimensions, resulting in a respect for people, respect for shareholders, res- reduction in weight of around 8kg per pect for the environment and respect for facts. set of four. This achievement goes hand- in-hand with the varied and bold techno- The Michelin Group’s ambitions are built around logical solutions employed by the LMP1 six key levers: teams themselves. › Leadership in terms of the performance of its products; This quest for efficiency is similarly evident › Responsible leadership in the realm of produc- in rallying. Working in partnership with tion; the sport’s governing body, tyre quanti- › Sustainable financial performance; ties and the number of tyre types pro- › A commitment in favour of staff wellbeing and vided to competitors is consistently de- development; creasing. The past three seasons in the › Harmonious coexistence with local communities; FIA World Rally Championship (FIA WRC) › The promotion of a higher quality of life thanks have seen a 40 percent reduction in the to sustainable mobility. number of tyres made available to each crew, without making any compromises Michelin’s strategy in favour of more sustainable in terms of either safety or performance. mobility has already harvested tangible results: › A saving for motorists of almost 18 billion litres of fuel since 1992; › 45 billion kilograms fewer CO2 emissions since 1992; › A 33 percent reduction in the environmental im- pact of the Michelin Group’s factories since 2005. This concern with reducing the number of tyres used and These concrete results have seen Michelin beco- improving their versatility me included in stock market indexes that focus on sustainable development, such as the Dow Jones is perfectly illustrated by the Sustainability Indexes, ASPI (Advanced Sustainable remit that Michelin has given Performance Indexes) and Ethibel Sustainability itself for the FIA Formula E Index. Championship. 20 — FIA Formula E Championship — Michelin Press Kit

| Part 4 | Formula E, a new approach to motorsport

More than just a new technology, Formula E embodies a new approach to motorsport. Boasting tremendous communication potential, it is ready to shake up the established order. Michelin Press Kit — FIA Formula E Championship — 21

ot content with merely show- casing all-electric single-sea- ter racing cars for the very first time, the FIA Formula E Championship innovates by Nproposing a whole new vision of motors- port. The objective of this new approach – which is both innovative and more res- ponsible – is to reach a new section of the general public, potentially more nume- rous than the captive audience that cur- rently follows motorsport.

Michelin is eager to take advantage of this opportunity to educate a wider and younger cross-section of the general pu- blic in road safety and respect for the environment. The Group is similarly keen to use the discipline to demonstrate the fundamental role tyres play in enhancing mobility.

Racing in the heart of cities

One of the key aspects of the cham- pionship is that races will be held on circuits that wind through the centre of some of the world’s biggest cities, watched by potential electric vehicle users. Beijing, Rio de Janeiro, Buenos Aires, Los Angeles, Miami, Berlin and London count among the cities that are poised to host electric motorsport action for the first time. This new step will offer a significant sounding-board for the development of electric vehicles Michelin, as for the other partners invol- that can substantially contribute to the ved with the FIA Formula E Championship, improvement of air quality. Michelin is this interactive exhibition will be a golden convinced that electric mobility is one of opportunity to communicate. Innovation the indispensable solutions in the fight is a subject that is held dear by the Group, to depollute city centres, and is working and there are countless examples that Mi- in partnership with car manufacturers chelin will be able to bring to the atten- on the development of new-generation tion of the general public. electric and hybrid vehicles. Meanwhile, on the Saturday of race An event in aid meetings, the day will conclude with an of innovation electronic music concert, led by world-fa- mous DJs united under the Ministry of More than just a race, the organisers of Sound banner. the FIA Formula E Championship are offe- ring the public a comprehensive entertain- A number of celebrities have already ment package, in which the excitement of expressed their interest in the cham- the racing is blended with an interest in pionship and will be regular faces in the innovation and the power of music. paddock: Leonardo Di CAPRIO and Sir Ri- chard BRANSON have even opted for a di- The e-Village erected at each race mee- rect involvement. The American actor has ting will be an area where new technolo- joined forces with Monaco-based electric gies can be showcased to the public in the vehicle manufacturer Venturi, whilst the form of attractions of different sorts. For Virgin boss has created his own team. 22 — FIA Formula E Championship — Michelin Press Kit

The overall concept will consequent- A new public ly allow Michelin to share its messages Thanks to the about safety and respect for the environ- By taking the action to city centres and latest available ment with the general public, as well as offering a very strong ‘entertainment’ to showcase the Group’s contributions and interactive package, Formula E is technology, towards the progress of mobility. bidding to attract a vast and younger spectators public, particularly the 18-30 age group. will be able to Real and virtual: the two For the championship’s partners, Formu- compete dimensions of Formula E la E represents a formidable platform for them to demonstrate their expertise. virtually One of the most striking innovations Michelin intends to fully exploit the op- in the race developed by the FIA Formula E Cham- portunity to educate this new public – as themselves pionship is the fact that it provides a part of their introduction to the world new way for the public to share the ex- of motoring – in the pivotal role played in real time, citement of the race. Indeed, thanks to by tyres in sustainable mobility, whilst at using a video- the latest available technology, specta- the same time showcasing the Group’s game developed tors will be able to compete virtually in unstinting commitment towards offering with the most the race themselves in real time, using a tyres that are safe, reliable and capable video-game developed with the most re- of yielding substantial fuel savings (for recent GPS cent GPS technology. internal combustion engined-vehicles) or technology. greater range (electric vehicles). These virtual tools will allow the public to interact more with Formula E than A starting point they can with any other motorsport dis- cipline. In so doing, it responds to a de- For the first season, and in order to al- sire expressed notably by younger people low the championship to kick off in the whilst also offering an extra opportunity best possible conditions, Formula E’s or- to address questions about road safety ganisers are providing all competitors and the environment in a fun context, with the same single-seater racing car: which is one of Michelin’s commitments the Spark-Renault SRT 01_E. This ‘control in association with Formula E Holdings car’ approach is the optimum way of and the FIA. launching a revolutionary discipline that is starting from scratch. The objective of the championship is to stimulate inno- vations in the sphere of electric mobility and, from the second season, competitors will be free to enter races with their own electric cars. Meanwhile, a system of wi- reless induction charging is already in the pipeline for the second season. Other ad- vanced technologies, such as the fuel cell, could similarly make an appearance. The different teams selected have already en- ENCADRe 3 tered into technical partnerships with in- dustrial partners, research institutes and universities with the aim of developing innovative solutions. The 2014-2015 FIA Formula E Formula E’s all-encompassing approach is entirely in keeping with the spirit of inno- Championship vation that drives Michelin. What’s more, (subject to approval it goes perfectly hand-in-hand with the of the circuits by the FIA) brand’s commitments across other mo- torsport disciplines, be it in rallying (FIA 1. Beijing (China): September 13, 2014 WRC), endurance racing (FIA WEC) or 2. Putrajaya (Malaysia): October 18, 2014 any of the many other championships in 3. Rio de Janeiro (Brazil): November 15, 2014 which Michelin has long been and conti- 4. Punta del Este (Uruguay): December 13, 2014 nues to be successful. 5. Buenos Aires (Argentina): January 10, 2015 6. Los Angeles (USA): February 14, 2015 7. Miami (USA): March 14, 2015 8. Monte Carlo (Monaco): May 9, 2015 9. Berlin (Germany): May 30, 2015 10. London (Great Britain): June 27, 2015