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Geschäftsbericht 2013 Version: 27 221 mm 2013 adidas Group Geschäftsbericht adidas Group Geschäftsbericht 2013 version: 27. February 2014, 7:17 PM 1st corr 2nd corr 3nd corr page 3 - ADI13_3785_DE_EN_Umschlag_rz.indd 221 mm 200 mm ZIELE – ERGEBNISSE – AUSBLICK Ziele 2013 Ergebnisse 2013 1) Ausblick 2014 Währungsbereinigte Umsatzentwicklung: Währungsbereinigte Umsatzentwicklung: Währungsbereinigte Umsatzentwicklung: adidas Konzern adidas Konzern adidas Konzern Anstieg im Anstieg um Konzernumsatz Anstieg im mittleren einstelligen hohen einstelligen Bereich 3 % 14,492 Mrd. € Bereich Großhandelssegment Großhandelssegment Großhandelssegment Anstieg im niedrigen einstelligen Bereich stabil gegenüber dem Vorjahr Anstieg im mittleren einstelligen Bereich Einzelhandelssegment Einzelhandelssegment Einzelhandelssegment Anstieg im hohen einstelligen bis niedrigen Anstieg um 8 % Anstieg im hohen einstelligen bis niedrigen zweistelligen Bereich zweistelligen Bereich Andere Geschäftssegmente Andere Geschäftssegmente Andere Geschäftssegmente Anstieg im mittleren bis hohen einstelligen Anstieg um 5 % Anstieg im niedrigen bis mittleren Bereich einstelligen Bereich TaylorMade-adidas Golf TaylorMade-adidas Golf TaylorMade-adidas Golf Anstieg im mittleren einstelligen Bereich Anstieg um 3 % Anstieg im niedrigen bis mittleren einstelligen Bereich Rockport Rockport Rockport Anstieg im mittleren bis hohen einstelligen Anstieg um 6 % Anstieg im mittleren bis hohen Bereich einstelligen Bereich Reebok-CCM Hockey Reebok-CCM Hockey Reebok-CCM Hockey Anstieg im niedrigen zweistelligen Bereich Anstieg um 11 % Anstieg im mittleren einstelligen Bereich Bruttomarge Bruttomarge Bruttomarge 48,0 % – 48,5 % 49,3 % 49,5 % – 49,8 % Operative Marge Operative Marge Operative Marge Steigerung auf einen Wert von annähernd 9,0 % 8,7 % 8,5 % – 9,0 % Durchschnittliches operatives kurzfristiges Durchschnittliches operatives kurzfristiges Durchschnittliches operatives kurzfristiges Betriebskapital (im Verhältnis zum Umsatz) Betriebskapital (im Verhältnis zum Umsatz) Betriebskapital (in % der Umsatzerlöse) steigt auf moderater Anstieg erwartet 20,9 % moderater Rückgang erwartet Investitionen Investitionen Investitionen 500 Mio. € – 550 Mio. € 479 Mio. € 500 Mio. € – 550 Mio. € Bruttofinanzverbindlichkeiten Bruttofinanz verbindlichkeiten Bruttofinanzverbindlichkeiten weitere Reduzierung 1,334 Mrd. € weitere Reduzierung Verhältnis von Nettofinanzverbindlichkeiten Verhältnis von Nettofinanzverbindlichkeiten Verhältnis von Nettofinanzverbindlichkeiten zu EBITDA: Beibehaltung eines Verhältnisses von zu EBITDA zu EBITDA: Beibehaltung eines Verhältnisses von unter 2 – 0,2 unter 2 Auf Anteilseigner entfallender Gewinn Ergebnis je Aktie Auf Anteilseigner Auf Anteilseigner entfallender Gewinn Anstieg um 12 % bis 16 % auf einen Wert zwischen Anstieg um 6 % auf entfallender Gewinn Anstieg um 6 % auf 890 Mio. € – 920 Mio. € 4,01 € 839 Mio. € 830 Mio. € – 930 Mio. € Shareholder Value Aktienkurs der Dividende pro Aktie Shareholder Value adidas AG steigt um weitere Steigerung 38 % 1,50 € 2) weitere Steigerung 1) Ohne Wertminderung der Geschäfts- oder Firmenwerte in Höhe von 52 Mio. €. 2) Vorbehaltlich der Zustimmung durch die Hauptversammlung. version: 27. February 2014, 7:17 PM 1st corr 2nd corr 3nd corr page 4 - ADI13_3785_DE_EN_Umschlag_rz.indd adidas Group Geschäftsbericht 2013 Wir sind überall zu Hause: auf dem Spielfeld, im Stadion, auf der Laufstrecke, im Fitnessstudio, auf dem Golfplatz, auf dem Laufsteg, auf der Straße. Dabei ist Sport für uns so viel mehr als ein Spiel. Wir leben und lieben Sport und streben ständig danach, das nächsthöhere Ziel zu erreichen. Wir lieben Erfolge: die unserer Mitarbeiter, die unserer Sportler, die unserer Produkte. Unser Ehrgeiz treibt uns an und unsere Leidenschaft für das, was wir tun. Immer einen Schritt voraus – immer das Beste geben. So, wie es unsere Tradition ist. Wir sind der adidas Konzern. Und alles, was wir tun, tun wir aus Liebe zum Sport – For the love of sport. version: 27. February 2014, 6:29 PM 1st corr 2nd corr 3nd corr page 1 - ADI13_3785_DE_EN_Image_rz.indd UNSERE MARKEN adidas ist eine durch und durch globale Marke mit deutschen Wurzeln. TaylorMade TaylorMade ist die führende Marke bei Metallhölzern und die meist gespielte Driver-Marke bei den sechs wichtigsten Profi-Golf- adidas Sport Performance turnieren der Welt. Die Marke ist weltweit dafür bekannt, innovative und leistungsstarke Technologien für Driver, Fairwayhölzer, Das Leitprinzip von adidas Sport Performance ist es, Athleten Hybridschläger, Eisen, Putter und Bälle zu entwickeln. besser zu machen, damit sie schneller, stärker, smarter, cooler und natürlicher werden. Der Fokus liegt hierbei auf fünf Kernkategorien: Fußball, Basketball, Running, Training und adidas Golf Outdoor. adidas Golf entwickelt Performance-Schuhe und -Bekleidung für aktive, ambitionierte Golfspieler, die sich zur Verbesserung ihrer adidas Originals & Sport Style Leistung Produkte wünschen, mit denen sie ihr Potenzial voll ausschöpfen können. adidas Originals: adidas Originals ist das authentische, kultige Sportswear-Label für den Street-Look. Die Philosophie lautet „Celebrate Originality“. adidas Sport Style: adidas Sport Style wird Adams Golf als Zukunft von Sportswear definiert und umfasst die Labels Y-3, Porsche Design Sport und adidas NEO. Das Credo von adidas Sport Adams Golf entwickelt und produziert leicht zu spielende Golfaus- Style lautet „Style your Life“. rüstung, mit der Golfspieler aller Spielstärken mehr Spaß am Golfen haben. Die Marke gilt als die Hybridschläger-Marke Nummer eins bei den wichtigsten Profi-Golfturnieren der Welt. Five Ten Five Ten, „die Marke der Mutigen“, ist ein führender Anbieter von Ashworth Performance-Schuhen mit hoher Griffigkeit. Die Marke produ- ziert Schuhe für die gefährlichsten Sportarten der Welt – von Ashworth ist eine authentische Golfbekleidungs- und Golfschuh- Downhill-Mountainbiking über Klettern bis hin zu Wingsuit-Flying marke mit einem hohen Bekanntheitsgrad unter passionierten und Kajaken. Seit fast 30 Jahren präsentiert das Unternehmen Golfern, die ihren Sport leben. Ashworth bietet Produkte, die modernste Designs und Sohlen mit dem eigens entwickelten sowohl auf dem Golfplatz als auch im Klubhaus und in der Freizeit Stealth Gummi. getragen werden können. Reebok ist eine amerikanisch geprägte globale Marke, die ein Als Rockport 1971 seine Geschäftsaktivität aufnahm, verfolgte die klares Ziel vor Augen hat: die weltweit führende Fitnessmarke Marke eine einfache Philosophie: bequeme Schuhe mithilfe der werden. Reebok ist überzeugt, dass jeder Einzelne Unglaubliches neuesten Sportschuhtechnologien entwickeln. Auch heute noch kombi- erreichen kann, wenn er seine Komfortzone verlässt und über niert Rockport diese Tradition mit der Innovationskraft des Konzerns. sich selbst und alle Erwartungen hinauswächst. Reebok bietet Die Marke bietet urbanen Konsumenten in Großstädten weltweit Konsumenten innovative Produkte, erfüllende Momente und Produkte, die kompromisslosen Style mit modernsten Komforteigen- Inspiration, um ihr eigenes Potenzial auszuschöpfen und fit fürs schaften vereinen. Leben zu sein. Weitere Informationen zu unseren Marken finden Sie unter: : Reebok-CCM Hockey ist ein führender Designer und Vermarkter WWW.ADIDAS-GROUP.DE von Eishockey-Ausrüstung und -Bekleidung mit zwei der weltweit bekanntesten Eishockey-Marken: Reebok Hockey und CCM. version: 4. March 2014, 5:45 PM 1st corr 2nd corr 3nd corr page 6 - ADI13_3785_DE_EN_Umschlag_rz.indd FINANZ-HIGHLIGHTS 2013 01 / Finanz-Highlights (IFRS) 2013 2012 Veränderung Operative Highlights (in Mio. €) Umsatzerlöse 14.492 14.883 – 2,6 % EBITDA 1.523 1.445 5,4 % Betriebsergebnis 1) 2) 1.254 1.185 5,8 % Auf Anteilseigner entfallender Gewinn 1) 2) 839 791 6,0 % Wichtige Kennzahlen (%) Bruttomarge 49,3 % 47,7 % 1,5 PP Betriebliche Aufwendungen in % der Umsatzerlöse 42,3 % 41,3 % 1,0 PP Operative Marge 1) 2) 8,7 % 8,0 % 0,7 PP Steuerquote 1) 2) 29,0 % 29,3 % – 0,3 PP Auf Anteilseigner entfallender Gewinn in % der Umsatzerlöse 1) 2) 5,8 % 5,3 % 0,5 PP Durchschnittliches operatives kurzfristiges Betriebskapital in % der Umsatzerlöse 20,9 % 20,0 % 0,9 PP Eigenkapitalquote 47,3 % 45,5 % 1,8 PP Nettofinanzverbindlichkeiten/EBITDA – 0,2 – 0,3 Verschuldungsgrad – 5,4 % – 8,5 % 3,1 PP Eigenkapitalrendite 14,3 % 9,9 % 4,4 PP Bilanz- und Cashflow-Daten (in Mio. €) Bilanzsumme 11.599 11.651 – 0,4 % Vorräte 2.634 2.486 5,9 % Forderungen und sonstige kurzfristige Vermögenswerte 2.583 2.444 5,7 % Kurzfristiges Betriebskapital 2.125 2.504 – 15,1 % Netto-Cash-Position 295 448 – 34,3 % Auf Anteilseigner entfallendes Kapital 5.489 5.304 3,5 % Investitionen 479 434 10,4 % Mittelzufluss aus betrieblicher Tätigkeit 634 942 – 32,7 % Kennzahlen je Aktie (in €) Unverwässertes Ergebnis 1) 2) 4,01 3,78 6,0 % Verwässertes Ergebnis 1) 2) 4,01 3,78 6,0 % Mittelzufluss aus betrieblicher Tätigkeit 3,03 4,50 – 32,7 % Dividende 1,50 3) 1,35 11,1 % Aktienkurs am Ende des Jahres 92,64 67,33 37,6 % Sonstiges (am Ende des Jahres) Anzahl der Mitarbeiter 50.728 46.306 9,5 % Anzahl der Aktien 209.216.186 209.216.186 — Durchschnittliche Anzahl der Aktien 209.216.186 209.216.186 — 1) Ohne Wertminderung der Geschäfts- oder Firmenwerte in Höhe von 52 Mio. € in 2013. 2) Ohne Wertminderung der Geschäfts- oder Firmenwerte in Höhe von 265 Mio. € in 2012. 3) Vorbehaltlich der Zustimmung durch die Hauptversammlung. version: 27. February 2014, 7:17 PM 1st corr 2nd corr 3nd corr page 5 - ADI13_3785_DE_EN_Umschlag_rz.indd / Inhalt / 01 AN UNSERE AKTIONÄRE 01.1 Corporate Mission Statement
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