Annual Report 2008 Our Brand Portfolio
adidas Reebok Rockport TaylorMade-adidas Golf Annual Report 2008 Our Brand Portfolio adidas has a clear mission – “to be the leading sports brand Inspired by its roots in sports and women’s fitness, Reebok TaylorMade-adidas Golf is a leader in the industry and the in the world”. To accomplish this mission, the brand comprises is a global brand that is committed to developing innovative number one metalwood supplier. It focuses on consumers two divisions that reflect two distinct market segments: Sport products which will allow Reebok to own Women’s Fitness, who seek the most innovative, performance-enhancing golf Performance and Sport Style. Product and marketing initiatives challenge Men’s Sport and revive Classics. The Reebok equipment available, including technologically superior clubs, at adidas primarily focus on five global priorities: football, segment also comprises the brands Reebok-CCM Hockey balls, footwear and apparel. TaylorMade-adidas Golf markets running, training, basketball and Originals. and Rockport. products under the brand names TaylorMade, adidas Golf and Ashworth. adidas Reebok TaylorMade-adidas Golf 2008 2007 Change 2008 2007 Change 2008 2007 Change Net sales € in millions 7,821 7,113 10% Net sales € in millions 2,148 2,333 (8%) Net sales € in millions 812 804 1% Gross profi t € in millions 3,802 3,370 13% Gross profi t € in millions 795 902 (12%) Gross profi t € in millions 359 360 (0%) Gross margin 48.6% 47.4% 1.2pp Gross margin 37.0% 38.7% (1.7pp) Gross margin 44.3% 44.7% (0.5pp) Operating profi t € in millions 1,098 920 19% Operating profi t € in millions (7) 109 (106%) Operating profi t € in millions 78 65 20% Operating margin 14.0% 12.9% 1.1pp Operating margin (0.3%) 4.7% (5.0pp) Operating margin 9.6% 8.1% 1.5pp Number of employees 23,202 18,678 24.2% Number of employees 8,189 6,751 21.3% Number of employees 1,852 1,393 33.0% Rounding differences may arise in percentages and totals.
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