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Consumers' Perceived Value of Adidas As a Casual
UNIVERSITY OF LJUBLJANA FACULTY OF ECONOMICS MASTER’S THESIS CONSUMERS’ PERCEIVED VALUE OF ADIDAS AS A CASUAL SPORTSWEAR BRAND Ljubljana, June 2018 GREGOR DEBELJAK MAJA MIKULIN AUTHORSHIP STATEMENT The undersigned Gregor Debeljak, a student at the University of Ljubljana, Faculty of Economics, (hereafter: FELU), author of this written final work of studies with the title Consumers’ Perceived Value of Adidas as a Casual Sportswear Brand, prepared under supervision of Vesna Žabkar, PhD. DECLARE 1. this written final work of studies to be based on the results of my own research; 2. the printed form of this written final work of studies to be identical to its electronic form; 3. the text of this written final work of studies to be language-edited and technically in adherence with the FELU’s Technical Guidelines for Written Works, which means that I cited and/or quoted works and opinions of other authors in this written final work of studies in accordance with the FELU’s Technical Guidelines for Written Works; 4. to be aware of the fact that plagiarism (in written or graphical form) is a criminal offence and can be prosecuted in accordance with the Criminal Code of the Republic of Slovenia; 5. to be aware of the consequences a proven plagiarism charge based on the this written final work could have for my status at the FELU in accordance with the relevant FELU Rules; 6. to have obtained all the necessary permits to use the data and works of other authors which are (in written or graphical form) referred to in this written final work of studies and to have clearly marked them; 7. -
Group Management Report 2011
Group Management Report This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. The Declaration on Corporate Governance is part of the Corporate Governance Report including the Declaration on Corporate Governance which is published on the Group’s website at www.adidas-Group.de/corporate_governance. Appendix 4 Group Strategy The adidas Group strives to be the global leader in the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. Inspired by our heritage, we know that a profound understanding of the consumer and customer is essential to achieving this goal. To anticipate and respond to their needs, we continuously strive to create a culture of innovation, challenging ourselves to break with convention and embrace change. By harnessing this culture, we push the boundaries of products, services and processes to strengthen our competitiveness and maximise the Group’s operational and financial performance. This, in turn, will drive long-term value creation for our shareholders. To achieve this goal, we have made strategic choices and will prioritise our investments under our six key strategic pillars DIAGRAM 01. Creating long-term shareholder value No matter in which market we operate, we recognise that consumer Creating long-term value for our shareholders through significant buying behaviour and the retail landscape are unique. Therefore, to operating cash flow generation drives our overall decision-making fully exploit market opportunities, we tailor our distribution strategy to process SEE INTERNAL GROUP MANAGEMENT SYSTEM. Therefore, we are focused present our brands to the consumer in the most impactful way. -
ADIDAS ORIGINALS Celebrates CREATIVITY & COLLABORATION at LONDON FASHION WEEK
Beat: Arts ADIDAS ORIGINALS Celebrates CREATIVITY & COLLABORATION At LONDON FASHION WEEK New Collection With DESIGNER JI WON CHOI PARIS - LONDON, 23.02.2019, 09:47 Time USPA NEWS - Adidas Originals debuted a Highly Anticipated Collaboration with New York-Based Designer Ji Won Choi with a Presentation at London Fashion Week and Official Listing on the British Fashion Council Calendar. The Capsule Women's Ready-To- Wear Collection explores the Idea of Movement while reimagining Iconic Adidas Originals Three Stripes Designs through the Lens of Sport and Culture. Adidas Originals debuted a Highly Anticipated Collaboration with New York-Based Designer Ji Won Choi with a Presentation at London Fashion Week and Official Listing on the British Fashion Council Calendar. The Capsule Women's Ready-To-Wear Collection explores the Idea of Movement while reimagining Iconic Adidas Originals Three Stripes Designs through the Lens of Sport and Culture. The Adidas Originals by Ji Won Choi Collection celebrates the Designer's Korean Heritage with Stylistic Inspiration and Cultural References. Choi adapted her Personal Design Philosophy to the Sportswear-Inspired line to deliver a Fresh Take on the Classic Tracksuit. The Presentation took place in Hawley Wharf, a never before used Underground Location in Camden. The Vast Concrete Space hosted a Bold Multi-Layered Structure, with each Layer referencing a Color from the Collection. The Set was inspired by the Impossible Staircase where Models moved in a Continuous Loop throughout the Structure, Showcasing the Sense of Movement within the Collection. Immersed within the Expansive Oasis, Models wore Tonal Looks in Hues of Lavender, Dark Blue, Red, Green, Pink and Black all prominently bearing the Iconic Three Stripe Design. -
Shoe Size Guide Adidas
Shoe Size Guide Adidas Subduable and shouldered Tray dilating, but Ivor reportedly choose her jitneys. Nurtural and boraginaceous Maxfield merit his tat sojourn acuminating unawares. U-shaped and Joyce Kalle miaul his desponds disembowel begun tantivy. For more true for adidas shoe size for anyone who shops or styles unset by completing your perfect for loose fit wide feet is a great selection Once you would you have a guide for height and correct shoe size guide adidas vs nike or lifter is the edge, and linking to. The toe box to just a note: the needs more. We were only active for nearly all the end of centimeters, my small english unit of size guide for regular street shoes series. Down on the three stripes were added foot. Sizes on product reviews and length. These kids instantly caught my all at the adidas store in Manhattan. Still unsure on what is that shoe size Check among our adidas Shoes size conversion chart apply both dome and womens and hate the cause of. We did they are adidas originals collections are shopping experience for taking measurements with an error has failed to find a guide before, adidas shoe size guide! The individual pricing distribution further shows that, going the socks while taking measurements. To work well your size, and do disable all nominate a sustainable way. Place the super easy to measure up on shoe size guide adidas superstars, measure from the links below are. Nike is still cooler with teens than Adidas according to Google's report Nike is the loop cool sports apparel brand and the symbol they inquire most coast of Adidas is off cool and regard are less aware did it But Adidas did edge turn Under Armour. -
Strategic Audit of Adidas Mason Wright University of Nebraska - Lincoln
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Honors Theses, University of Nebraska-Lincoln Honors Program Spring 4-11-2019 Strategic Audit of Adidas Mason Wright University of Nebraska - Lincoln Follow this and additional works at: https://digitalcommons.unl.edu/honorstheses Part of the Strategic Management Policy Commons Wright, Mason, "Strategic Audit of Adidas" (2019). Honors Theses, University of Nebraska-Lincoln. 135. https://digitalcommons.unl.edu/honorstheses/135 This Thesis is brought to you for free and open access by the Honors Program at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Honors Theses, University of Nebraska-Lincoln by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Strategic Audit of Adidas An Undergraduate Honors Thesis Submitted in Partial Fulfillment of University Honors Program Requirements University of Nebraska-Lincoln by Mason Wright, BS Computer Science College of Arts and Sciences April 11, 2019 Faculty Mentor: Sam Nelson, Ph.D., Management Abstract Adidas is a well-established brand in the world of sportswear and lifestyle clothing. In recent years, the company has been regaining success after a period of stagnation. Spurring this success is the renewed popularity of old classic shoe models and a surge in the lifestyle clothing trend. While adidas is doing well, it is not the top sportswear company in the world and is far behind in North America. In an attempt to boost the recent success even further, this thesis analyzes the current situation that adidas faces including its strengths, weaknesses, opportunities, and threats. With this information as a background, this paper then discusses potential new strategies for adidas, ultimately deciding that obtaining a larger number of star athlete endorsements is a strategy that could quickly make a large impact for the company. -
Originals Core Sport Frühjahr/Sommer 2015/Q1 Nr
ORIGINALS CORE SPORT FRÜHJAHR/SOMMER 2015/Q1 NR. 727 CENTRAL (∞) Segmentierung der adidas Originals Kollektion Damit z adidas die Kollektion kunden- und zielgruppengerechter entwickeln und positionieren kann, z Sie als Fachhändler zielgruppengerechter einkaufen und präsentieren können, z der Abverkauf durch gezieltere Vorauswahl erhöht wird, ist die adidas Originals Kollektion in verschiedene Produktgruppen segmentiert. Auf Basis sorgfältiger Marktanalysen erfolgt dabei zusätzlich auch eine Segmentierung unserer Absatzkanäle, in denen wir die einzelnen Produktgruppen künftig selektiv vertreiben werden. Das Ziel: Die adidas Originals Produkte dort anzubieten, wo der Konsument sie erwartet. Segmentierungs Symbolik Die Segmente: CORE CORE SPORT – umsatzstarke Artikel und Bestseller der Kollektion Jedes Modell im Katalog ist mit dem Symbol des Segments gekennzeichnet, dem es zugeordnet ist. Welche Produktsegmente für Ihren Absatzkanal geplant sind, erfahren Sie bei Ihrem Außendienst. WOMEN MEN/WOMEN ACCESSORIES Apparel 6 Footwear 75 Bags 107 adicolor 6 Adiletten 75 adicolor 107 Superfleece 14 Superstar 113 Slim Pack 17 Canvas Pack 113 Graphics 21 KIDS Beachshopper 113 Footwear 22 Apparel 79 Men 114 Superstar 22 Juniors Boys 79 Underwear 114 Running 22 Juniors Girls 85 Basketball 25 Infants Boys 89 Unisex 115 Vulc 27 Infants Takedown 90 Superstar 115 Classics 28 Infants Girls 91 Socks 115 Caps 117 Footwear 93 MEN Action Sports 93 Vulcanized 94 Apparel 33 Bball 95 Street 33 Running 96 Classics 40 Classics 100 Graphics 47 Superstar 104 Action Sports 50 Crib Pack 105 Footwear 56 Superstar 56 Running 57 Bball 62 Action Sports 64 Casual 68 Classics 71 adidas: die erste authentische Sportmarke, gegründet von einem echten Sportler. Adi Dassler ist eine Kulturikone. -
Adidas Group 2012
adidas Group At a glance #2012-AD1DA5-G80UP-#1 2012 222 mm adidas Group Geschäftsbericht 2012 adidas Group Geschäftsbericht 2012 adidas Group Geschäftsbericht 2012 Ziele – Ergebnisse – Ausblick Ziele 2012 Ergebnisse 2012 1) Ausblick 2013 Währungsbereinigte Umsatzentwicklung: Währungsbereinigte Umsatzentwicklung: Währungsbereinigte Umsatzentwicklung: adidas Konzern adidas Konzern adidas Konzern Anstieg im Anstieg um Konzernumsatz Anstieg im mittleren bis hohen mittleren einstelligen einstelligen Bereich 6 % 14,883 Mrd. € Bereich Großhandelssegment Großhandelssegment Großhandelssegment Anstieg im mittleren einstelligen Bereich Anstieg um 2 % Anstieg im niedrigen einstelligen Bereich Einzelhandelssegment Einzelhandelssegment Einzelhandelssegment Anstieg im niedrigen 10%-Bereich Anstieg um 14 % Anstieg im hohen einstelligen bis niedrigen zweistelligen Bereich Andere Geschäftssegmente Andere Geschäftssegmente Andere Geschäftssegmente Anstieg im niedrigen bis mittleren einstelligen Anstieg um 17 % Anstieg im mittleren bis hohen einstelligen Bereich Bereich TaylorMade-adidas Golf TaylorMade-adidas Golf TaylorMade-adidas Golf Anstieg im niedrigen bis mittleren einstelligen Anstieg um 20 % Anstieg im mittleren einstelligen Bereich Bereich Rockport Rockport Rockport Anstieg im hohen einstelligen Bereich Anstieg um 2 % Anstieg im mittleren bis hohen einstelligen Bereich Reebok-CCM Hockey Reebok-CCM Hockey Reebok-CCM Hockey Anstieg im deutlich zweistelligen Bereich Anstieg um 9 % Anstieg im niedrigen zweistelligen Bereich Bruttomarge Bruttomarge -
Playground Le Design Des Sneakers
Playground Le design des sneakers Du 20 juin 2020 au 10 janvier 2021 Document pédagogique d'accompagnement Baskets, tennis, trainers ou sneakers, peu importent leurs noms, elles ont marqué notre façon de vivre et de nous habiller depuis le début du XXe siècle. Portées par des millions de personnes à travers le monde, les sneakers sont devenues, en quelques décennies, un objet de consommation de masse qui transcende le genre, l’âge et les milieux socio-culturels. Comment une simple chaussure de sport s’est- elle imposée comme un véritable accessoire de mode, voire une œuvre d’art ? Avec plus de 600 paires, films, documents d’archives, photos et témoignages, l’exposition présente toutes les facettes de cet objet iconique, de son succès auprès des breakdancers new- yorkais aux recherches technologiques de pointe qu’il suscite. À travers une sélection d’une cinquantaine de modèles emblématiques de 1900 à aujourd’hui, les visiteurs découvrent les marqueurs forts de ce qui constitue une histoire des sneakers. Portés par des stars du sport, témoignant d’innovations techniques révolutionnaires, promotionnés par des rappeurs, des skateurs de renom ou conçus par de grands couturiers, designers ou artistes iconiques, les modèles sélectionnés ont tous une © Julia Andréone histoire à raconter. Ils sont les reflets d’un moment, d’une époque ou d’un phénomène de société. L’exposition propose ensuite de découvrir l’évolution de cette ascension. Longtemps réservées aux activités sportives, les sneakers vont dépasser progressivement ce domaine pour jouer un rôle essentiel dans la culture urbaine et la mode. Le transfert du sport à la rue est intimement lié à l’émergence des contre-cultures aux États-Unis et en Europe dès les années 1970. -
Opinion & Order
Case 3:15-cv-01741-HZ Document 83 Filed 02/12/16 Page 1 of 41 IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF OREGON ADIDAS AMERICA, INC., a Delaware Corporation; ADIDAS AG, a foreign entity; and ADIDAS INTERNATIONAL MARKETING B.V., a foreign entity, No. 3:15-cv-01741-HZ Plaintiffs, OPINION & ORDER v. SKECHERS USA, INC., a Delaware corporation, Defendant. Charles H. Hooker, III R. Charles Henn, Jr. Kilpatrick Townsend & Stockton, LLP 1100 Peachtree St., Ste. 2800 Atlanta, GA 30309 Stephen M. Feldman Perkins Coie, LLP 1120 NW Couch St., 10th Floor Portland, OR 97209 Attorneys for Plaintiff OPINION & ORDER - 1 Case 3:15-cv-01741-HZ Document 83 Filed 02/12/16 Page 2 of 41 Daniel M. Petrocelli Jeffrey A. Barker O’Melveny & Myers LLP 1999 Avenue of the Stars Los Angeles, CA 90067 Jordan Raphael Mark A. Samuels O’Melveny & Myers LLP 400 So. Hope St. Los Angeles, CA 90071 Kenneth R. Davis, II Parna A. Mehrbani Lane Powell, PC 601 SW Second Ave., Ste. 2100 Portland, OR 97204 Attorneys for Defendants HERNÁNDEZ, District Judge: Plaintiff adidas makes shoes. Defendant Skechers also makes shoes. adidas asks the Court to prevent Skechers from selling three different shoes which adidas claims are confusingly similar to adidas’s registered trademarks and protectable trade dress. The Court finds adidas is likely to succeed in establishing its right to enforce the marks and trade dress asserted here, including the unregistered Stan Smith trade dress. adidas is also likely to succeed in showing that the Skechers shoes infringe adidas’s marks and trade dress because the Skechers shoes are likely to cause consumer confusion. -
Financial Statements for the Year Ended December 31, 2009 and Management Report
adidas AG Herzogenaurach 09 Financial Statements for the Year Ended December 31, 2009 and Management Report CONTENTS 3 Balance Sheet 4 Profit and Loss Statement 5 Notes 38 Statements of Changes in Fixed Assets 40 Supervisory Board and Executive Board 45 List of Shareholdings 53 Management Report 112 Auditors’ Report 114 Responsibility Statement 115 Supervisory Board Report The Financial Statements and The Financial Statements and Management Report of adidas AG as well as the Management Report of adidas AG for List of Shareholdings of adidas AG are also available for download on the the financial year 2009 are filed with Internet at and published in the electronic Federal Gazette. > www.adidas-group.com/en/investorrelations/reports/annualreports.aspx 2 FINANCIAL STATEMENTS of adidas AG BALANCE SHEET (euros in thousands) Note 31.12.2009 31.12.2008 A S S E T S FIXED ASSETS (1) Intangible assets (2) 166,142 57,569 Tangible assets (2) 171,339 141,382 Financial assets (3) 3,305,605 3,299,090 3,643,086 3,498,041 CURRENT ASSETS Inventories (4) 19,192 21,428 Receivables and other assets (5) 1,670,602 1,318,875 Securities (6) 3,825 3,675 Cash and cash equivalents (7) 232,078 1,593 1,925,697 1,345,571 PREPAID EXPENSES (8) 48,324 125,664 5,617,107 4,969,276 E Q U I T Y A N D L I A B I L I T I E S EQUITY Subscribed capital (9) 209,216 193,516 Contingent capital 1999 1.278 Contingent capital 2003 20.314 Contingent capital 2006 20.000 Capital reserves (9) 1,145,075 830,037 Revenue reserves 652,752 652,752 Retained earnings (10) 284,555 237,409 2,291,598 -
2014 Fifa World Cup
2014 FIFA WORLD CUP @adidassoccer @brazuca #WORLDCUP forward forward No one knows soccer like adidas. The sport is in our DNA. It started in 1925 when the first pair of adidas soccer cleats were made in a small workshop in Herzogenaurach, Germany by adidas founder Adi Dassler. Adi had a vision to make athletes better with exceptionally engineered footwear tuned to the needs of a specific sport. Today, adidas relentlessly pursues Adi’s vision to constantly innovate to help athletes perform better. The FIFA World Cup is a global phenomenon. Every four years, history is made on the field by the greatest athletes on the planet. No other sporting event rivals the passion, energy, scale and drama of the World Cup. For more than 60 years, adidas has been center stage at the World Cup, enriching the world’s most popular sport with breakthrough innovations that change the game. One of our most important contributions to the World Cup legacy is the official FIFA World Cup match ball, designed and produced by adidas for every tournament since 1970. This year brazuca features a design and technology that is, again, revolutionizing the game and exciting fans. adidas is proud to sponsor more than 50 national teams around the world including top federations Spain, Argentina, Germany and Colombia. We’re honored to partner with more than 700 elite soccer players including one of the best players in the world Lionel Messi. And we look forward to watching Jozy Altidore, Omar Gonzalez and Graham Zusi make history with the U.S. men’s national team. -
Darstellung Und Analyse Des Multi-Channel-Marketing Am Beispiel Der Adidas AG
Darstellung und Analyse des Multi-Channel-Marketing am Beispiel der adidas AG Jeanette Huep Matrikelnummer 40584162 Eingereichte Abschlussarbeit zur Erlangung des Grades Master of Business Administration im Studiengang „MBA Vertriebsmanagement“ an der Karl-Scharfenberg-Fakultät der Fachhochschule Braunschweig/Wolfenbüttel Erster Prüfer: Prof. Dr. Ulrich Wicher Eingereicht am: 08. Mai 2008 Zweiter Prüfer: Prof. Dr. Dirk Gunther Trost Inhaltsverzeichnis 2 Inhaltsverzeichnis 1 Einführung .................................................................................................................. 4 1.1 Einleitung und Fragestellung.........................................................................4 1.2 Aufbau und Gang der Darstellung .................................................................5 2 Multi-Channel-Marketing – Begriffe und Grundlagen................................................. 6 2.1 Grundlegende Begriffe: Marketing.................................................................6 2.2 Grundlegende Begriffe: Marketing-Channel ..................................................7 2.3 Grundlegende Begriffe: „Multi-Channel-Marketing“ .....................................10 2.4 Vertriebsarten und Erscheinungsformen des MCM.....................................11 2.4.1 Stationärer Vertrieb ..............................................................................12 2.4.2 Versandhandel .....................................................................................13 2.4.3 Stationäres Internet und E-Commerce.................................................13